Broadcasting ii Nov 12 Reaching. over 117,000 readers every week 60th Year 1990 TELEVISION / 51 CABLE / 57 BUSINESS / 63 WASHINGTON / 71 `Enquirer' -based tabloid Premiere sporting Media stock Kastenmeier ousted by tapped for first -run events boost local buybacks: no place former television tiered terms for WKRP' advertising revenue like home journalist The Arnold family is moving to syndication... and they're taking their audience with them. The WONDER YEARS The next syndication superstar. Pralueed Rs Distributed By. NEW WORLD TELEVISION TURNER PR( 'CRAM SERVICES e 1990 Turner Prwx, Sen as. Inc. All Rlphrs Resmed. 95266 VM 3V)10dS 3 AV 3N010d9dZÑ0 f AIM'S 11 A6SCPi0 Z66 16 /330 )13A 688630S 02085 Z66 1I9I0-E##******z*#***#*### RELEASED FROM CROSBY LIBRARY GONZAGA UNIVERSITY I hear something big in first -mn is coming Bros. from Warner Hmm... Broadcastin Nov 12 THIS WEFK 27 / MEDIA WAR HEATS While much of the 1990 -and what lies beyond. plan to stations that UP industry remains in relatively encompasses the original off - good health, many radio 51 / INQUIRING MINDS network WKRP in By dramatically slashing stations are operating below Cincinnati and the fall 1991 prices in the scatter market, expectations -signaling The National Enquirer, first -run revival, WKRP the three major television that the boom times upon the paper that wrote the book II. The three separate plans networks have managed to which many of the on the splashy, flashy and are generally applauded lure money away from medium's hopes were trashy, is coming to first -run for their creativity and spot television, first -run predicated, are over. syndication next fall. The flexibility by industry syndication, cable, BROADCASTING'S radio show, called The Gossip and executives, but some unwired networks and in business special examines Fame Show, has exclusive question the desirability of some cases, even network the national economy, first -run series rights to the a 10 -year term for off - radio. financial predictions for Enquirer's archives. It is network episodes and a 1991, the health of major being proposed as a half-hour five -year backend term for 31 / VOTING RETURN group operations and the strip, targeted to prime WKRP II , offered in the causes and effects of the time access. largest plan. The debut of a new cost - "great radio station saving election night network feeding frenzy." 52 / TAKE YOUR PICK 55 / DAY SHIFT research pool was marred Additionally, major trade by technical glitches last associations, radio rep firms MTM Television A spin -off serial from Tuesday, but news and advertiser-supported Distribution President Kevin NBC'sDays of Our Lives is executives are standing by networks report their views Tannehill has unveiled a in development at the potential of Voter of what happened in new multi- option marketing Columbia and is a candidate Research & Surveys. to replace the struggling Election night also marked Radio business forecast (page 37) Generations , which will have a rare decision by CBS and its future decided in the NBC to air commercial - next two weeks. NBC free coverage. affiliates will find out this week what network plans are 32/ SATELLITE RIVALRY for daytime schedule changes when NBC The merger between executives make their Britain's rival home satellite presentation to the affiliate services, Rupert board. Other candidates to Murdoch's Sky TV and make the daytime schedule British Satellite include a project from Broadcasting, has left Mark Monsky and Warner questions about News Brothers featuring former Corp.'s debt refinancing, the NBC newswoman Linda new five -channel service's Ellerbee. program configuration and the extent of pending layoffs. Most agree, 57 / CABLE AD GROWTH however, that Murdoch Local cable advertising has emerged a winner in the salespeople are reporting deal. revenue growth of 20%- 30%, with a sizable portion 37 / RADIO BUSINESS of that increase directly related to several sports Halfway through the product additions. Even fourth quarter of 1990, many better news: the same is radio broadcasters still are expected for 1991. shuddering from the unexpected events that indicated the end of what one 59 / THE DISNEY TOUCH analyst termed the "go -go In a year when other pay years" of the late 1980's. television services have taken 4 lib Week greslaqbe Na 12 MO their lumps, subscribers policymaking was He use and ratings are up for the Copyright Subcommi tee Disney Channel, which is Chairman Robert continuing on its course of Kastenmeier (D -Wis. , who, original production of after 16 terms, was made -for-television movies unseated by a 37 -year =old and episodes of The political newcomer at ld Mickey Mouse Club and former anchor at WKC W-TV Avonlea Madison, Wis., and reporter at WJLA -TV 61 / EXCHANGING Washington. INTERESTS Group W Satellite 75 / STEREO PLUS ON E Communications and The launch of Affiliated Regional simultaneous English and Communications (Prime Spanish -language satellite Network's five regional feeds ofMacneil /Lehrer sports services) have agreed NewsHour will advance a to swap minority technology quietly tested ownership positions in both nationally and locally GWSC's Home Team lá for five years. As the Sports. No percentages were commercial networks Prime will revealed, but N consider potential profits get minority a "substantial from using stereo TV's interest" in HTS, which Tracking the vote (page 31) second audio program (SAP) serves 1.9 million compensation for network unbillable decoders. option to offer second - subscribers. GWSC will affiliates being among the language translations and get a "less substantial" factors. Despite impending descriptive narration for minority interest in ARC. 71 / HILL SHAKEUP reregulaton, cable is still the sight- impaired, which serves 20 million considered a safer Among the casualties of noncommercial subscribers. investment. last Tuesday's elections broadcasters are finding new impacting applications and educating 62 / GOLDEN OLDIES communications the public on SAP. 67 / STOCK SHOPPING Organizers of the Golden American Network, a new Capital Cities /ABC and The Washington Post Co. are cable service aimed at the Founded in 1931 as Broadcasting. the 50 -plus market, said they are among those publicly held News Magazine of the Fifth Estate. companies buying their own Broadcasting -Telecasting" introduced planning a launch next in 1946. Television* acquired in 1961. September. Like any other stock, which, while not INDEX Cahlecasting* introduced in 1972. showing up in the tallies of Broadcasting/Cable introduced in 1989. fledgling network, they *Reg U.S. Patent Office. Copyright have run into the tight station trading nor 1990 by Broadcasting Publications Inc. Advertisers Index 94 channel capacity considered a part of mergers Incorporating environment and MSO and acquisitions, often has Business 63 uncertainty over the a similar rationale. Cable 57 The Fifth Estate direction of financial and Cablecastings 60 TELE\ NI( A. Changing Hands 64 legislative issues. But 70 STABILITY OR / Classified Advertising 82 Broadcasting Golden creators remain TROUBLE? optimistic that they can Closed Circuit 6 Gil Cable reach some 10 million The satellite television Datebook 12 Broadcasting (ISSN 0007 -2028) is pub- encryption picture will likely Editorials 98 lished 52 Mondays a year by Broadcast- subscribers at startup. ing Publications Inc.. 1705 DeSales Fates & turn even muddier with Fortunes 91 Street. N.W.. Washington. D.C. the introduction by year's end Fifth Estater 95 20036. Second -class postage paid at 65 / CAUTIOUS Washington. D.C.. and additional of- For the Record 77 VENTURING of a new decoder that a fices. Single issue 52 except special is- Canadian company claims In Brief 96 sues 53.50 (50th Anniversary issue Masthead 18 5101. Subscriptions. U.S. and posses- Venture capital firms for can emulate VideoCipher sions: one year 570. two years 5135. the most part have joined the II or any other new or future Monday Memo 24 three years 5190. Canadian and other banks and subordinated encryption system. Open Mike 22 international subscribers add 520 per year. U.S. and possessions 5350 yearly lenders sitting on the DecTec International claims Programing 51 for special delivery. 5100 for first -class. sidelines in today's weak its Secure Universal Norm Radio 37 Subscriber's occupation required. An- nually: Broadcasting Cable Yearbook merger marketplace. Venture will both solve satellite Satellite 70 5115. Across the Dial 59.95. Microfilm capitalists interviewed by piracy and create a new Stock Index 68 of Broadcasting is available from Uni- versity Microfilms. 300 North Zeeb BROADCASTING are shying multiple system interface Syndication Marketplace 55 Road. Ann Arbor. Mich. 48106 (35mm. away from broadcast TV standard. But some Technology 75 full year S55). Postmaster. please send address corrections to Br( adcastiag. properties; declining industry officials fear the Top of the Week 27 1705 Males St.. N.W.. Washington. audience share and lower market may flood with Washington 71 D.C. 20036. Broadcasting Nov 12 1990 Ms Week S CLI FF1) ClltCtIT something it didn't have W(1.shington when cable bills started mov- All-digital PANEL POWWOW ing last year. Lack of consen- sus among NCTA members decision Aides of five FCC commissioners are planning to sit early on and independent lob- Philips- Thomson -NBC con- down following Veteran's Day holiday to settle on bying by various factions and sortium may elect this week structure for Dec. 14 en banc hearing on financial inter-