Broadcasting Dec 17 Reaching over 117,000 readers every week 60th Year 1990 TELEVISION / 43 RADIO / 53 CABLE / 59 TECHNOLOGY / 73 NBC shuffles six Radio advertising Is Showtime's TOPS Cable's new technology nights; ABC reworks revenue closes in too much of risk opportunity: personal nonprime time duties on $9 million for cable MSO's? communications service Seasons Greetings from Hollywood's Winter Wonderland. A Paramount Communications Co715pany 85266 VM 3NV)IUdS 3AV 3NOOfs ZOS 3 fl V9VZN00 Jl2i V 2i 9 I l At3 S O b 0 16/030 )13A 691360AS02í06SZ66 266 1I9I0-£**M**M**M*M* SORRY "W IN ST, LOUIS ACCESS OUR ; H .. S T we. -i tifv i::.~!' ' - ;V- -u «... P:... O. M ^ 7 .f ' . ' r ú . ¡.' Ly 40. ...=. _ # :..,t.. ist .e ...,1 .., 4. -¡;r a «......... i C 1 n October, "Love Connection" established itself as the new landmark in St. Louis access. And, with re -runs, no less! Finishing #1 with Women 18 to 34 and 18 to 49. In the first week of the October book KMOV placed "Love" re -runs in access as a quick fix for a weak time period. Head -to -head with long - running access winners like "Wheel of Fortune" and "Entertainment Tonight." And, without the benefit of any pre -promotion. But, despite this up -hill battle, at the end of the October book, "Love" ranked #1 in key women demos. Imagine that. "Love Connection's" re -runs beating "Wheel" and "ET's" first -runs. In access! With key demos! Oh! By the way, in case you were wondering, the first -run episodes of "Love" stripped at 10:30PM pulled a 13 rating /31 share, beating "The Tonight Show," "Cheers," "Hard Copy" and "Star Trek: The Next Generation." Twice a day. Twice a winner. That's one powerful show. An Eric Lieber Production 1 " & "E.T," {t RCHED PAST YOUR FIRSTRUNS, mow ..I. t . r'.. AM. i 11114114 MONDAY- FRIDAY 6:30 PM SHARE OF WOMEN 18 -34 29 KSDK WHEEL OF FORTUNE 22 KPLR NIGHT COURT 22 KTVI ENTERTAINMENT TONIGHT 20 KDNL MASH 9 SHARE OF WOMEN 18 -49 KMOV LOVE CONNECTION 27 KSDK WHEEL OF FORTUNE 27 KTVI ENTERTAINMENT TONIGHT 22 KPLR NIGHT COURT 15 KDNL MASH 9 SOURCE: ARB 10/90 WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION A Time Warner Company i l MO Warner Brea. Inc..All Rights Rorr.ed. Broadcasting LA Dec 17 THIS SEEK Commission hears all sides on en -syn (page 35) 35 / FIN -SYN REDUX head of ABC's daytime, program marketing and down the "gaming" it says late night and children's development division. It has plagued the Hollywood and the programing, changes are should be up and running comparative hearing process networks went head -to-head almost certain to occur at the by January. by some applicants for at a day -long examination network in some of those new stations. It now prohibits of the financial interest and the trial dayparts, particularly 47 UP FOR GRABS settlements after syndication rules before daytime. There will also / phase begins, and then only the FCC last Friday (Dec. be personnel changes: Dennis Television rights for the for out -of- pocket 14). In the long run, the Swanson, president of new National Hockey League expenses. The commission commissioners may have said ABC Sports, assumes franchises in San Jose, also has adopted rules that more than the witnesses. responsibility for daytime Calif., and Tampa Bay, Fla., should reduce the time for Back in the book: excerpts of and children's programs; are still up for grabs, but it obtaining a new station key testimony appear on Philip Beuth, senior vice appears the regional Sunshine construction permit to about a pages 76, 77, 78. president, ABC Television Network has a strong lead year. Network Group, assumes in winning cable TV rights to responsibility for late night the Florida team. The San 54 COUNTING 40 / CBS BUYBACK programs and will Jose Sharks debut next year; / to oversee Good COUNTDOWNS CBS Inc. will spend up to continue the Tampa Bay Lightning $2 billion to repurchase 44% Morning, America. team is set for a fall 1992 At last count, radio start. of its common stock, on a networks and program proportionate basis. That 44 / NBC: ALL SNOOK syndicators were means that Loews Corp.'s UP 53 / RADIO'S ROSY producing and distributing 24.9% stake and the Paley five mainstream top 40 estate's 8% will not NBC has changed its Radio is projected to weekly countdown shows. As change in percentage terms, lineup on six of seven nights, increase its share of total the 12 -34 audience thus avoiding FCC canceling Grand and advertising in 1990. continues to erode, as transfer proceedings. Larry Ferris Bueller, and putting McCann- Erickson's Robert advertisers continue to Tisch, who is chairman of American Dreamer on Coen sees the medium shift to the more affluent 25- Loew's as well as president hiatus to make room for new closing in on $9 billion and 54 baby boom bubble, and and CEO of CBS, also entrants Dark Shadows, the RAB's Warren Potash as top 40 music continues to was elected chairman to Blossom and Sunday Best. encourages the industry to splinter, can the industry succeed the late William keep the momentum sustain all five? S. Paley. going. 46 / WORLD VIEW 56 / LET IT SNOW 43 ABC CHANGES Worldvision is expanding 39 / HOLDING THAT / ski its domestic television LINE The job of radio With the departure of operation with the reporters is to report the Michael Brockman, formerly formation of a new cable The FCC hopes it has shut surface conditions on the 4 1kib Week Broadcasting Dec 17 1990 slopes, but in this that could potentially replace competitive industry it is today's wired telephone often what's under the service. surface that counts. Who pays, who does the reporting, 78 / POOR and who is most accurate are just some of the questions ARGUMENT? raised by radio programers The argument that certain before signing up with a First Amendment free speech national or local ski rights place the burden of reporting service. justifying telco exclusion from video delivery on the 59 / REACHING FOR government is weak, said Annenberg fellow Daniel THE TOPS Brenner. He was on hand to Showtime's Total debate the issue in Optimization of Pay Services Washington, along with plan-TOPS as it is NCTA's Michael S. called -would fundamentally Schooler, NAB's Steven A. Bookshester and FCC's change the structure of its Showtime proposes new pricing formula, packaging (page 59) pay economic model. Some Robert Pepper. cable operators, however, tie -ins to bring in new operators-Cox feel it puts far more risk on revenue. Some stations Enterprises Inc., Cablevision 79 / CURBING the operator than on work with their news Systems Corp. and VIOLENCE Showtime. departments on special Continental Cablevision segments that can be sold to Inc. -that have asked the Joined by Kansas advertisers; others rely on FCC for experimental Democratic Representative 60 CABLE OUTLOOK / high publicity promotions. licenses to develop Dan Glickman, Illinois Tele- Communications One station, WJLA -TV personal communications Senator Paul Simon asks Inc., Cablevision Systems Washington, is launching a service technology. The industry executives and and Viacom for the most show based on Working cable industry may be a program producers to comply part presented rosy Woman magazine. The natural player in the new with a new law aimed at predictions for their program will have the low -power digital voice curbing violence in broadcast companies, despite the same name and give communications business and cable programing. overall economic outlook, advertisers a chance to during PaineWebber's annual become niche- oriented in Media Outlook their advertising. AFtwlyed in 1931 as Broadcasting. the Conference in New York last CROSBY LIB ,n`,Rwil Magazine of the Fifth Estate. week. 72 TWO NEW BIRDS g Telecasting* introduced / GONiA UNJY ierision* acquired in 1961. Cab/crasting* introduced in 1972. Leading cable and DBS Broadcasting/Cable introduced in 1989. 63 / NO BULL operator, Astra, awards *Reg U.S. Patent Office. Copyright 1990 by Broadcasting Publications Inc. MARKET Hughes Aircraft a $300 Advertisers Index 94 Incorporating million (EC dollar) contract Business 63 Also at PaineWebber, to build two new Cable 59 The many analysts spent much of Fifth Estate television satellites. The Changing Hands 65 their time explaining why TELEVISION. Luxembourg -based Astra, Classified Advertising 85 they were so wrong last year. which already has one Closed Circuit 6 Broadcasting For 1991, advertising satellite operational and a Datebook 10 expenditures in the United IO Cable second launching in Editorials 98 States are predicted to rise Broadcasting (ISSN 0007 -20281 is pub- February, has also signed Fates 8 Fortunes 91 lished 52 Mondays a year by Broadcast- only 4.6 %, while the major ing 1705 DeSales European launcher Fifth Estater 95 Publications Inc.. broadcast media are Arianespace to place the Street. N.W., Washington. D.C. looking for a 6.1% increase For the Record 80 20036. Second -class postage paid at first new satellite, Astra IC, In Brief 96 Washington. D.C.. and additional of- to $24 billion. Major print fices. Single issue S2 except special is- in orbit by the first quarter International media are expected to grow 72 sues $3.50 (50th Anniversary issue of 1993; the second, Astra Masthead 28 5101. Subscriptions. U.S. and posses- 3.8% to $11.2 billion, and sions: one year $70. two years $135. ID, by 1994. Monday Memo direct mail 6.5% to $25.1 30 three years $190. Canadian and other Open Mike 28 international subscribers add 520 per billion.