Broadcasting Dec 17 Reaching Over 117,000 Readers Every Week 60Th Year 1990

Broadcasting Dec 17 Reaching over 117,000 readers every week 60th Year 1990

TELEVISION / 43 RADIO / 53 CABLE / 59 TECHNOLOGY / 73 NBC shuffles six Radio advertising Is Showtime's TOPS Cable's new technology nights; ABC reworks revenue closes in too much of risk opportunity: personal nonprime time duties on $9 million for cable MSO's? communications service

Seasons Greetings from Hollywood's Winter Wonderland.

A Paramount Communications Co715pany

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n October, "Love Connection" established itself as the new landmark in St. Louis access. And, with re -runs, no less! Finishing #1 with Women 18 to 34 and 18 to 49.

In the first week of the October book KMOV placed "Love" re -runs in access as a quick fix for a weak time period. Head -to -head with long - running access winners like "Wheel of Fortune" and "Entertainment Tonight." And, without the benefit of any pre -promotion. But, despite this up -hill battle, at the end of the October book, "Love" ranked #1 in key women demos. Imagine that. "Love Connection's" re -runs beating "Wheel" and "ET's" first -runs. In access! With key demos!

Oh! By the way, in case you were wondering, the first -run episodes of "Love" stripped at 10:30PM pulled a 13 rating /31 share, beating "The Tonight Show," "Cheers," "Hard Copy" and "Star Trek: The Next Generation."

Twice a day. Twice a winner. That's one powerful show.

An Eric Lieber Production 1 " & "E.T," {t RCHED PAST YOUR FIRSTRUNS,

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MONDAY- FRIDAY 6:30 PM

SHARE OF WOMEN 18 -34 29 KSDK WHEEL OF FORTUNE 22 KPLR NIGHT COURT 22 KTVI ENTERTAINMENT TONIGHT 20 KDNL MASH 9

SHARE OF WOMEN 18 -49

KMOV LOVE CONNECTION 27 KSDK WHEEL OF FORTUNE 27 KTVI ENTERTAINMENT TONIGHT 22 KPLR NIGHT COURT 15 KDNL MASH 9

SOURCE: ARB 10/90 WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION A Time Warner Company

i l MO Warner Brea. Inc..All Rights Rorr.ed. Broadcasting LA Dec 17 THIS SEEK

Commission hears all sides on en -syn (page 35) 35 / FIN -SYN REDUX head of ABC's daytime, program marketing and down the "gaming" it says late night and children's development division. It has plagued the Hollywood and the programing, changes are should be up and running comparative hearing process networks went head -to-head almost certain to occur at the by January. by some applicants for at a day -long examination network in some of those new stations. It now prohibits of the financial interest and the trial dayparts, particularly 47 UP FOR GRABS settlements after syndication rules before daytime. There will also / phase begins, and then only the FCC last Friday (Dec. be personnel changes: Dennis Television rights for the for out -of- pocket 14). In the long run, the Swanson, president of new National Hockey League expenses. The commission commissioners may have said ABC Sports, assumes franchises in San Jose, also has adopted rules that more than the witnesses. responsibility for daytime Calif., and Tampa Bay, Fla., should reduce the time for Back in the book: excerpts of and children's programs; are still up for grabs, but it obtaining a new station key testimony appear on Philip Beuth, senior vice appears the regional Sunshine construction permit to about a pages 76, 77, 78. president, ABC Television Network has a strong lead year. Network Group, assumes in winning cable TV rights to responsibility for late night the Florida team. The San 54 COUNTING 40 / CBS BUYBACK programs and will Jose Sharks debut next year; / to oversee Good COUNTDOWNS CBS Inc. will spend up to continue the Tampa Bay Lightning $2 billion to repurchase 44% Morning, America. team is set for a fall 1992 At last count, radio start. of its common stock, on a networks and program proportionate basis. That 44 / NBC: ALL SNOOK syndicators were means that Loews Corp.'s UP 53 / RADIO'S ROSY producing and distributing 24.9% stake and the Paley five mainstream top 40 estate's 8% will not NBC has changed its Radio is projected to weekly countdown shows. As change in percentage terms, lineup on six of seven nights, increase its share of total the 12 -34 audience thus avoiding FCC canceling Grand and advertising in 1990. continues to erode, as transfer proceedings. Larry Ferris Bueller, and putting McCann- Erickson's Robert advertisers continue to Tisch, who is chairman of American Dreamer on Coen sees the medium shift to the more affluent 25- Loew's as well as president hiatus to make room for new closing in on $9 billion and 54 baby boom bubble, and and CEO of CBS, also entrants Dark Shadows, the RAB's Warren Potash as top 40 music continues to was elected chairman to Blossom and Sunday Best. encourages the industry to splinter, can the industry succeed the late William keep the momentum sustain all five? S. Paley. going. 46 / WORLD VIEW 56 / LET IT SNOW 43 ABC CHANGES Worldvision is expanding 39 / HOLDING THAT / ski its domestic television LINE The job of radio With the departure of operation with the reporters is to report the Michael Brockman, formerly formation of a new cable The FCC hopes it has shut surface conditions on the

4 1kib Week Broadcasting Dec 17 1990 slopes, but in this that could potentially replace competitive industry it is today's wired telephone often what's under the service. surface that counts. Who pays, who does the reporting, 78 / POOR and who is most accurate are just some of the questions ARGUMENT? raised by radio programers The argument that certain before signing up with a First Amendment free speech national or local ski rights place the burden of reporting service. justifying telco exclusion from video delivery on the 59 / REACHING FOR government is weak, said Annenberg fellow Daniel THE TOPS Brenner. He was on hand to Showtime's Total debate the issue in Optimization of Pay Services Washington, along with plan-TOPS as it is NCTA's Michael S. called -would fundamentally Schooler, NAB's Steven A. Bookshester and FCC's change the structure of its Showtime proposes new pricing formula, packaging (page 59) pay economic model. Some Robert Pepper. cable operators, however, tie -ins to bring in new operators-Cox feel it puts far more risk on revenue. Some stations Enterprises Inc., Cablevision 79 / CURBING the operator than on work with their news Systems Corp. and VIOLENCE Showtime. departments on special Continental Cablevision segments that can be sold to Inc. -that have asked the Joined by Kansas advertisers; others rely on FCC for experimental Democratic Representative 60 CABLE OUTLOOK / high publicity promotions. licenses to develop Dan Glickman, Illinois Tele- Communications One station, WJLA -TV personal communications Senator Paul Simon asks Inc., Cablevision Systems Washington, is launching a service technology. The industry executives and and Viacom for the most show based on Working cable industry may be a program producers to comply part presented rosy Woman magazine. The natural player in the new with a new law aimed at predictions for their program will have the low -power digital voice curbing violence in broadcast companies, despite the same name and give communications business and cable programing. overall economic outlook, advertisers a chance to during PaineWebber's annual become niche- oriented in Media Outlook their advertising. AFtwlyed in 1931 as Broadcasting. the Conference in New York last CROSBY LIB ,n`,Rwil Magazine of the Fifth Estate. week. 72 TWO NEW BIRDS g Telecasting* introduced / GONiA UNJY ierision* acquired in 1961. Cab/crasting* introduced in 1972. Leading cable and DBS Broadcasting/Cable introduced in 1989. 63 / NO BULL operator, Astra, awards *Reg U.S. Patent Office. Copyright 1990 by Broadcasting Publications Inc. MARKET Hughes Aircraft a $300 Advertisers Index 94 Incorporating million (EC dollar) contract Business 63 Also at PaineWebber, to build two new Cable 59 The many analysts spent much of Fifth Estate television satellites. The Changing Hands 65 their time explaining why TELEVISION. Luxembourg -based Astra, Classified Advertising 85 they were so wrong last year. which already has one Closed Circuit 6 Broadcasting For 1991, advertising satellite operational and a Datebook 10 expenditures in the United IO Cable second launching in Editorials 98 States are predicted to rise Broadcasting (ISSN 0007 -20281 is pub- February, has also signed Fates 8 Fortunes 91 lished 52 Mondays a year by Broadcast- only 4.6 %, while the major ing 1705 DeSales European launcher Fifth Estater 95 Publications Inc.. broadcast media are Arianespace to place the Street. N.W., Washington. D.C. looking for a 6.1% increase For the Record 80 20036. Second -class postage paid at first new satellite, Astra IC, In Brief 96 Washington. D.C.. and additional of- to $24 billion. Major print fices. Single issue S2 except special is- in orbit by the first quarter International media are expected to grow 72 sues $3.50 (50th Anniversary issue of 1993; the second, Astra Masthead 28 5101. Subscriptions. U.S. and posses- 3.8% to $11.2 billion, and sions: one year $70. two years $135. ID, by 1994. Monday Memo direct mail 6.5% to $25.1 30 three years $190. Canadian and other Open Mike 28 international subscribers add 520 per billion. Local TV is year. U.S. and possessions $350 yearly Programing anticipated to be up 4.2 %, to 73 / PCN: THE 43 for special delivery. $100 for first- class. $15.5 billion. Radio 53 Subscriber's occupation required. An- MEDIUM BEHIND THE nually: Broadcasting Cable Yearbook Ratings Roundup 52 INITIALS SI 15. Across the Dial $9.95. Microfilm Riding Gain 58 of Broadcasting is available from Uni- versity 300 North Zeeb 66 / BY ALL MEANS Satellite 69 Microfilms. Be the first on your block Road. Ann Arbor. Mich. 48106 (35mm. With local advertising in a to know what PCN means. Technology 73 full year $55). Postmaster. please send Top of the Week 35 address corrections to Broadcasting. tailspin, more stations are Read all about the three 1705 DeSales St., N.W.. Washington. relying on promotions and large cable system Washington 76 D.C. 20036.

Broadcasting Dec 17 1990 This Week 5 cum mall

Money matters CNBC, which in May said it would give cable operators $3 per new subscriber if goal of 10 million new subs were reached, will give out at least dollar per new sub regardless of whether or not goal is met (at last count, seven and a half million had been signed up. No word yet on when CNBC will make decision on how much it will give out, but source said major factor is whether NBC buys FNN.

Bush and the bash Smile Barbara Bush was among NBC's guests at its 9th annual Christmas in Washington taping, KABC -TV has picked up King whose guest list included seven senators, 53 House members, 23 Bush administration officials, World's proposed new ver- FCC Chairman Alfred Sikes and Commissioners Ervin Duggan and Sherrie Marshall. The sion of Candid Camera for event, hosted by John Denver and including performances by singers Aretha Franklin and Reba next fall, first confirmed McEntire, will air Wednesday (Dec. 19) at 10 p.m. Greeting Mrs. Bush above are (1 to r): clearance of show. Station Suzanne Wright; wife of the NBC president; Elizabeth Stevens; NBC President Robert Wright; plans to air it in access next and George Stevens, head of New Liberty Productions, Washington, which produced the show. fall with KWP's Inside Edi- tion. KWP isn't planning announcement on Candid clear- New York High level executive at Katz requests were direct response ances until NATPE show in said that while he empathizes to CBS cutting affiliate com- January. Rate cut query with stations, cuts in corn - pensation is unclear. Some industry sources said that if Some Katz Television-repre- misson are unlikely. Said ex- Bigger bite? sented CBS affiliates have ecutive: "We can't run Katz affiliates did ask for cut in approached rep firm about on basis of problems between commission rate, it was unre- With Tribune Co.'s Daily lowering commission rates. affiliates and CBS." Whether lated to CBS affiliate cut. News struggling to stay afloat Many affiliates are said to be amidst continuing employe upset with CBS for spending strike and desertion by adver- $2 billion on stock buyback tisers, radio operators in Big Ladies at Liberty (see story, page 40) after Apple are aggressively court- slashing compensation by ing newspaper's clients. Liberty Basketball Association, a new women's pro- 20%. Many newspaper advertisers fessional league targeting a December 1991 start-up, traditionally have used very will showcase its talent at a Feb. 18 exhibition game to little radio, according to be carried on ESPN. Global Sports, Philadelphia - Going after puck sources in market, but are based TV production and sports marketing firm, owns Word is that ESPN and Prime now reallocating budgets to the league and its franchises and will produce the Network have discussed get- other New York dailies and ESPN telecast. According to a Global Sports execu- ting together to bid on NHL trial runs on radio. tive, TV rights holders have been lined up or are in hockey package, traditional negotiation for four of the league's six teams: New money -loser, when Sports - York Blasters, Sportschannel New York for road and Channel America's $51 mil- Shifting split home games; Philadelphia Freedoms, WGBS -TV for lion, three -year deal is up New York -based rep source road games, home games to be determined; Detroit next spring. NHL is contem- says Orion Television will re- Dazzlers, Pass Sports for road and home games; and plating splitting up its nation- duce its national barter time Chicago Slammers, WGBO -TV road, SportsChannel al hockey package for first in hour talk strip, The Chuck Chicago away. (Other teams are Los Angeles Lancers time ever, possibly between Woolery Show, to five min- and sixth city yet to be named.) According to the regional and basic cable. utes, with stations getting league, it has signed national sponsors, including Mc- SCA is entitled to exclusive surprisingly healthy nine - Donald's, Minolta, Wilson Sporting and Dans- Goods, negotiating period, about to minute local barter split. Pre- kin, which is designing the league's uniforms. begin, before NHL can talk viously, source close to Ori- with other interested parties. on said distributor was

Dec 6 Closed Circuit Broadcasting 17 1990 ARE YOU TIRED OF DERIVATIVE FIRST- RU 1 STRIPS? Valenti the winner and still champion

Jack Valenti, president of Motion Picture Association of last year of his five -year term ($196,869). America, remains highest -paid Fifth Estate lobbyist at Also running: Eddie Fritts, president, National Associa- $720,393, making nearly twice as much as runner-up, James tion of Broadcasters, $274,996 (FY 1988); Steve Effros, P. Mooney, president of National Cable Television Associa- president, Community Antenna Television Association, tion, at $418,433. (Both figures are for fiscal 1989. Mooney $220,000 (1990); John Sodolski, president, U. S. Telephone had earned $558,813 in 1987, $376,966 in 1988; his salary Association, $199,635 (1989); Charles Hewitt, president, varies each year, based on considerations NCTA won't re- Satellite Broadcasting and Communications Association, veal.) Overall, salaries for Fifth Estate association heads rose $150,000 (1989); Margita White, president of the Associa- slightly for year, although Jim Hedlund's salary, in his first tion for Maximum Service Television, $141,075 (1990), and year as president of Association of Independent Television David Brugger, president, National Association of Public Stations ($165,000), was less than Preston Padden's during Television Stations, $97,850 (1988).

offering 6/8 split to better fective March 8, is apparent- producers of WIOU are hold- low FCC to adopt three -de- what had been launched for ly trying to solidify plans for ing fast to demand of full gree spacing between birds- sale as 7/7 split. Rep source fall 1991 first -run project fea- nine- episode back -end order. instead of current two -al- said that if Woolery achieves turing former Tomorrow lowing higher powered satel- 3.0 rating average or above Show (1973 -82, NBC) host lites to reach receive antennas for 1991 -92 season, Orion Tom Snyder as headliner for Washington half size of current dishes. will seek renewals for fall late fringe talk strip. One man's grant 1992 as standard talk show Nold it cash license offering, tagged Home satellite market could Nine or nothing Request by Strother Commu- with two double within next few years minutes national nications Inc. (SCI), Ham- barter time. According to production if FCC denies request of Na- source, WIOU, from GTG in tional Exchange Satellite mond, La., for experimental association with Orion, has (Nexsat) for second extension licenses in UHF -TV band to Los Angeles rejected offer from CBS for of time to build and launch test digital audio broadcasting was week additional four-episode order birds. At least that's view of challenged last by Duck doings noncommerical WETA -TV beyond original 13 shows. General Instrument, which (channel 26) Washington. Station's carrying Buena Vis- Like many other series ex- argues in petition to deny that ta Television's Disney After- pecting word this week or Nexsat has failed to justify "While we're not opposing we be- noon are still waiting final next on whether they will delays to contract for con- the priciple of DAB, lieve word from company on continue into production be- struction of two birds. Denial that the interference ra- be in the changes in two -hour program yond their original orders, of grant, adds GI, would al- tios should resolved block for next fall. New car- laboratory environment rather toon, Dark Wing Duck is than just putting something scheduled to replace one of Pro and retrospective on and actually ending up existing half -hours in block. with interference," said War- One report circulating last Don Hewitt, executive producer of CBS News's 60 Minutes, ren Powis, Cohen, Dippell week was that Buena Vista shown above (right) with Robert M. Batscha, president of and Everist, engineering con- was considering spinning Museum of Broadcasting, New York, was subject of three -day sultants representing WETA- Duck Tales, which debuted seminar there. Hewitt reviewed his career at CBS, which he TV. Among frequencies re- four seasons ago, out of the began in 1950's as producer and director of Douglas Edwards quested by SCI were channel block, possibly to anchor with the News, and in another session focused on 60 Minutes, 40 in Washington. WETA -TV new morning cartoon block. which he has produced since it began its run 22 years ago. cited FCC rule barring spac- Another report, from major ing of two UHF -TV stations market station general man- 14 or 15 channels apart due to ager, said Buena Vista had possible image interference. considered that, but was now leaning toward removing Berkeley Gummi Bears, lowest rated Thanks performer in block, from syn- but... dication altogether, and de- Pacifica Radio has given laying plans for morning back $30,000 granted last block. year by National Endowment for Arts because of indecency language adopted in latest Snagging Snyder? NEA appropriation. Non- ITC Domestic Television, commercial group owner and which two weeks ago an- programer told NEA it will nounced that it was discontin- apply for no other funds from uing distribution of Tic Tac that agency if or until lan- Dough game show strip ef- guage is changed.

$ clad Grill ñodasfi.g Dec 17 N!0 ARE YOU SICK OF LOSI G VIEWERS I AN INCREASIGLY FRAGMENTED MARKETPLACE? PAT EBOOK

indicates new listing or changed item. through Awards, sponsored by Women, Men Jan. 6-8-Cable Television Administration and and Media, a national research institution of Marketing Society research conference. Scotts- University of Southern California, School of dale, Ariz. Information: (703) 549-4200. honoring "media industry's most THIS WEEK Journalism, Jan. 6-11-Annenberg Washington Program's significant breakthroughs in the portrayal and fourth annual winter faculty workshop. Topic: of women." Information: (213) employment efforts by Congress and the FCC to reregulate Dec. 17- 20- "Fiber Optic Installation, Splicing, 743 -8180. Maintenance and Restoration for Cable TV Ap- cable television. Annenberg Program, Willard plications," training class offered by Siecor Dec. 31- Deadline for applications for National Office Building, Washington. Information: (202) Corp. Siecor, Hickory, N.C. Information: (704) Association of Hispanic Journalists annual schol- 393 -7100. arship awards. Information: Patricia Rodriguez, 327-5000. Jan. Deadline for entries in Commendation (202) 783 -6228. 7- Dec. 18- "On Location at Channel 13 Awards, sponsored by American Women in Ra- [WNET]," tour sponsored by Center for Commu- dio and Television. Information: (202) 429 -5102, nication. Information: (212) 836 -3050. AWRT, Suite 700, 1101 Connecticut Avenue, N.W., Washington, D.C. 20036. Dec. 19--Society of Broadcast Engineers. chapter JANUARY 1991 I5. meeting. Topic: "Introduction to digital au- Jan. 8- Deadline for entries in "RadioBest" dio broadcasting." Speaker: Stan Salek, Na- Jan. 2 -March 31 -"N Treasures: The MBC Awards for creative radio advertising, spon- tional Association of Broadcasters. Also: "RDS Archives," three months of highlights from ar- sored by Twin Cities Radio Broadcasters Associa- for EBS systems." Speaker: Jerry Liebow, chives of Museum of Broadcast Communications. tion. Information: (612) 544 -8575. Theater MBC, Chicago. In- Sage Broadcasting. New York Times Building, Kraft Television of Jan. 9- Indiana Broadcasters Association re- New York. Information: David Bialik, (914) 634- formation: (312) 987-4529. ception for Indiana General Assembly. Hilton 6595. Herb Squire. (212) 633 -7600. Jan. 3- Deadline for entries in 41st annual at the Circle, Indianapolis. Information: (317) Dec. 22-Musetan of Broadcasting holiday Excellence in Journalism Awards, the Green 638 -1332. Museum, New York. Eyeshade, sponsored by Society of Professional screenings for children. Jan. 9-1O -- "The Persian Gulf: Why Are We JournalistslAtla to chapter. Information: (404) There, How Do We Get Out-and What Do We 496 -9957. Leave Behind ?" conference for journalists ALSO IN DECEMBER Jan. 3- 5- Association of Independent Television sponsored by Washington Journalism Center. Stations annual conventior. Century Plaza, Los Watergate Hotel, Washington. Information: Dec. 31- Deadline for nominations for Break- Angeles. (202) 337 -3603. MAJOR MEETINGS Jan. 3-5, 1991 - Association of Independent Association annual convention. New Orleans lando, Fla. Information: (703) 739 -5000. Television Stations annual convention. Century Convention Center, New Orleans. June 11 -13, 1991 annual affiliates Plaza, Los Angeles. Future convention: Jan. 7- -ABC -TV April 7-9, 1991 -Cabletelerision Advertising meeting. Century Plaza, Los Angeles. 10, 1992, Fairmont Hotel, Stanford Court and Bureau 10th annual conference. Marriott Mar- Mark Hopkins Hotel, San Francisco. quis, New York. June 16-19, 1991- Broadcast Promotion and Marketing Executives & Broadcast Designers Jan. 14-18, 1991 -28th annual NATPE inter - April 15-18, 1991 National Association of Association annual natioal convention. New Orleans Convention - conference. Baltimore Con- Broadcasters 69th annual convention. Las Ve- vention Center, New Center, Baltimore. Orleans. gas Convention Center, Las Vegas. Future con- June 18-21, 1991-National Association of Jan. 21 -23, 1991- Satellite Broadcasting and ventions: Las Vegas, April 13-16, 1992, and Las Broadcasters summer board meeting. NAB Conanunicatious Association trade show. Bal - Vegas, April 19-22, 1993. headquarters, lys, Vegas. Washington. Las Information: (800) 654 -9276. April 19-24, 1991- MIP -TV, international tele- July 24-27, 1991 -Cable Television Adminis- Jan. 24-27, 1991 Advertising Bureau vision program marketplace. Palais des Festi- -Radio tration and Marketing Society annual confer- Managing Sales Conference. Opryland Hotel, vals. Cannes, France. Information: (212) 750- ence. Opryland, Nashville. Nashville. 8899. Aug. 25-27, 1991- Eastern Cable Show, spon- Jan. 25-29, 1991 -National Religions Broad- April 21 -24, 1991 -Broadcast Cable Financial sored by Southern Cable Television Associa - casters annual convention. Sheraton Washing- Management Association 31st annual convention. Atlanta. ton, Washington. tion. Century Plaza, Los Angeles. Future conventions: April 22 -25, 1992, New York Hilton, Sept. 11-14, 1991-Radio '91 convention, spon- 25-31, 1991 National Association Jan. - of New York, and April 28 -30, 1993, Buena Vista sored by National Association of Broadcasters. Broadcasters winter board meeting. Ritz -Carl- Palace, Lake Buena Vista, Fla. San Francisco. ton, Naples, Fla. May 15- 18,1991 -American Association of Ad- Sept. 25 -28, 1991 - Radio -Television News Di- Feb. 1 -2, 1991 of Motion Picture and -Society vertising Agencies annual convention. Greenbri- rectors Association international conference Television annual television Engineers 25th er, White Sulphur Springs, W.Va. and exhibition. Denver. conference. Westin Detroit, Detroit. Future conference: Jan. 31 -Feb. 1, 1992, Westin St. Fran- May 15-19, 1991 -Annual public radio confer- Oct. 1-3- Atlantic Cable S /tow. Atlantic City cis, San Francisco. ence, sponsored by National Public Radio. Convention Center, Atlantic City, N.J. Informa- Sheraton, New Orleans. tion: (212) 673 -9166. Feb. 10-15 International Market of Cine- -13th Oct. 3-6, 1991-Society of Broadcast Engineers ma, TV and Video. Loews Hotel, Monte Carlo. May 16-19, 1991 American Women in Radio - fifth annual national convention. Houston. Infor- Information: (33) 93- 30 -49 -44 or (tax) (33) 93- and Television 40th annual convention. Omni mation: 1- 800 -225 -8183. 50-70-14. Hotel, Atlanta. Future convention: May 27 -30, 1992, Phoenix. Oct. 10-14, 1991 -MIPCOM, international film (Feb. 27 -March 1, 1991 -Texas Cable Show, and program market for TV, video, cable and sponsored by Texas Cable TV Association. San May 22 -23, 1991 -NBC -TV affiliates meeting. satellite. Palais des Festivals, Cannes, France. Antonio Convention Center, San Antonio, Tex. New York. Information: (212) 689-4220. March 6-9, 1991 -22nd annual Country Radio June 8 -11, 1991 -American Advertising Feder- Oct. 26-30, 1991- Society of Motion Picture Seminar, sponsored by Country Radio Broad- ation national advertising conference. Opry- and Television Engineers 133rd technical con- casters. Opryland Hotel, Nashville. Information: land, Nashville. ference and equipment exhibit. Los Angeles. (615) 327 -4487. June 9 -13, 1991 -1991 Public Broadcasting Future conference: Nov. 11 -14, 1992, Metro To- March 24-27, 1991 -National Cable Television Service meeting. Walt Disney World Dolphin, Or- ronto Convention Center, Toronto.

10 Datebook Broadcasting Dec 17 1990 1 AVE YOU HAD IT WITH TABLOID

SHOWS T 1 AT PRESENT STORIES YOU TOPE CHILDREN DON'T SEE? Jan. 10 International Radio and Television Soci- Jan. 16-17-"Breakthroughs in Medicine: New ety newsmaker luncheon. Panel: Seth Abra- Optimism About Old Diseases," conference ham, Time Warner Sports; Steve Bornstein, for journalists sponsored by Washington Jour- Global ESPN; NBC Sports; Robert Gu- nalism hotel, Washington. In- Dick Ebersol, Center. Watergate towski, MSG Corp.; Neal Pilson, CBS Sports, formation: (202) 337 -3603. and Dennis Swanson, ABC Sports. Waldorf- Jan. 16- Graphics '91, 13th an- Astoria, New York. Information: (212) 867- 18- Computer nual conference. Hyatt Regency, Monterey, 6650. ReLeaf Calif. Information: (212) 233 -1080. Jan. 10- Deadline for entries in Sigma Delta Chi Awards in Journalism, sponsored by Soci- Jan. 17-16-Pacific Telecommunications Council en of Professional Journalists, to honor "best series of "Telecom Skills" workshops. Shera- journalists in both broadcast and print fields." ton- Waikiki, Honolulu. Information: (808) 941- comes in Information: (317) 653 -3333. 3789. Jan. 10- 13- International winter Consumer Jan. 18-Deadline for entries for Broadcast De- Electronics Show, sponsored by Electronic. In- signers' Association International Design dustries Association. Las Vegas Convention Awards. Information: (415) 788-2324. Center, Las Vegas. Information: (202) 457- Jan. 18- Deadline for entries in Jack R. How- all shapes 4900. ard Broadcast/Cable News Awards of Scripps Jan. 11- Non -televised portion of 12th annual Howard Foundation's National Journalism ACE Awards, sponsored by National Academy A3035.wards. Information: Ron Klayman, (513) 977- of Cable Programing. Beverly Wilshire Hotel, Los Angeles. Information: (202) 775 -3611. sizes. Jan. Radio and 20-24-MIDEM Conference. Palais Jan. 11 -Neer York Festivals television and cin- des Festivals, Cannes, France. Information: ema advertising awards presentation and din- 33- 1- 45- 05- 14 -03. ner. Sheraton Center, New York. Information: Jan. 21-23-Satellite Broadcasting and Contna- (914) 238 -4481. nications Association trade show. Bally's, Las Jan. 13 -12th annual ACE Awards ceremony, Vegas. Information: (800) 654 -9276. televised, sponsored by National Academy of Jan. 22- Deadline for entries for National Cable Programing. Wiltern Theater, Los Ange- Awards for Education Reporting, sponsored les. Information: (202) 775 -3611. by Education Writers Association. Information: Jan. 14- Academy of Television Arts and Sciences (202) 429 -9680. forum luncheon. Speaker: Michael Fuchs, Jan. 22-24-46th annual Georgia Radio-TV In- chairman, Home Box Office. Topic: "Reality, stitute. sponsored by Georgia Association of Relevance and Quality: TV in the 90's." Beverly Broadcasters. University of Georgia, Georgia Hilton, Los Angeles. Information: (818) 953- Center for Continuing Education, Athens, Ga. 7575. Information: (404) 993 -2200. Jan. 14- Deadline for entries in Anson Jones Jan. Federal Connuaications Bar Associa- Award, honoring Texas media for excellence in 24- tion monthly luncheon. Speaker: Laurence Sil- Planting trees is one of the best health communication to the public, spon- berman, judge, U.S. Court of Appeals for Dis- sored by Texas Medical Association. Information: trict of Columbia. Washington Marriott. and easiest ways to help reduce (512) 477-6704. Washington. Information: (202) 833 -2684. global warming and Jan. 14-18 -28th annual NATPE International other Jan. "Women on the Verge," event spon- convention. New Orleans Convention Center, 24- sored by American Women in Radio and Televi- environmental problems. You New Orleans. sion, New York Cir' chapter. Halbran House, can make a difference right Jan. 15-Nebraska Broadcasters Association win- New York. Information: Jennifer Conte, (212) ter meeting and Hall of Fame banquet. Corn - 572 -9832. husker Hotel, Lincoln, Neb. Information: (402) now by calling our special Jan. 24-25 American National Broadcast- 333 -3034. -North Action Line ers Association annual meeting. Televisa, Mexi- - Jan. 15- Deadline for entries in International co City. Information: (613) 738 -6553. Monitor Awards, sponsored by International Te- 1- 900-420 -4545. Jan. 24-27-Radio Advertising Bureau Manag- leproduction Society. honoring "creative ing Sales Conference. Opryland Hotel, Nash- achievements of the exceptionally talented te- The $5.00 charge actually pays ville. leproduction professionals." Information: (212) for planting a tree and we'll 629 -3266. Jan. 25- Deadline for entries in 23rd annual Robert F. Kennedy Journalism Awards for Out- Jan. 15 -"The Government as Speaker and also rush you standing Coverage of the Problems of the Dis- detailed Government -Funding of Expression," lecture - advantaged, sponsored by Robert F. Kennedy /debate sponsored by Annenberg Washington information on Global ReLeaf. Memorial. Information: John Bourgeois, (202) Program. Annenberg Program, Willard Office 333 -1880. Take action now. Building, Washington. Information: (202) 393- 7100. Jan. 25-New York Festivals television programing awards presentation and dinner. Jan. 15- "Overview of the Media Challenges Sheraton Center, New York. Information: (914) 1- in the 1990's and the 21st Century," course 901 -420 -4545 238-4481. offered as part of Smithsonian Foram, "The Me- dia and Society." Speaker: Richard Harwood, Jan. 25- 26-"Fine- Tuning the Cable Picture," ombudsman, Washington Post. Smithsonian, eighth annual conference of Minnesota Associa- G bAL, Washington. Information: (202) 357-3030. tion of Cable Television Administrators. Scanti- con Conference Center and Hotel, Plymouth, Jan. 15-"Health Care Today: How Accessi- Minn. Information: Linda Magee, (612) 782- ble? How Affordable ?" conference for journal- E 2812. - ists sponsored by Washington Journalism Cen- ter. Watergate Hotel, Washington. Information: Jan. 25-29- National Religious Broadcasters an- (202) 337 -3603. nual convention. Sheraton Washington, Wash- A program of The American Forestry Association ington. Jan. 16- Caucus for Prolurers, Writers and Di- Citizens caring for rectors general membership meeting. Cha- Jan. 25-31-National Association of Broadcasters trees & forests since 1875 sen's restaurant, Los Angeles. Information: winter board meeting. Ritz -Carlton, Naples, P.O. Box 2000, Washington, DC 20013 (818) 792 -0421. Fla.

12 Da/eiook firoadasNp Dae 171!90 HAVE YOU BEEN HURT BY BUYING STRIPS FROM VIDEO PRESENTATIONS OC IÑOÚT SEEING A PILOT? Jan. 29- "Building Even Better Retail Partner- video." Information: Sue Edelman, (617) 876- 653-3333. ships," retail marketing workshop sponsored 6620. Feb. 10- Presentation of 15th annual Televi- by Television Bureau of Advertising and Retail Feb. Deadline for entries in National Media sion Bureau of Advertising automotive commer- Marketing Board. Chicago Hilton & Towers, Chi- 1- Owl Awards for outstanding films, videotapes cial competition. Atlanta Convention Center, cago. Information: (212) 486 -1111. and TV programs that address issues of aging, Atlanta. Information: (212) 486 -1111. Jan. 29-30-Alfred 1. duPont Forum: "TV as capturing authentic images of older persons Feb. 10 -15-- National Association of Broadcast- Superpower," featuring keynote speaker Dan and illuminating the challenge and the promise ers 26th annual management development Rather of CBS, and "Winning Broadcasts," of an aging society, sponsored by Retirement seminars for broadcast engineers. University featuring winners of Alfred I. duPont -Columbia Research Foundation. Information: (312) 664- of Notre Dame, South Bend, Ind. Information: University Awards. Kellogg Conference Cen- 6100. (202) 429 -5350. ter, Columbia University, New York. Informa- Feb. Deadline for entries in Wilbur Awards tion: (212) 854 -5047. 1- Feb. 10.15 -13th International Market of competition, recognizing "excellence in the Cinema, TV and Video. Loews Hotel, Monte Jan. 29-Iowa Broadcasters Association mid- communication of religious values through a Carlo. Information: (33) 93- 30 -49 -44 or (fax) winter meeting. Des Moines, Iowa. Information: variety of media and to focus public attention (33) 93- 50- 70-14. (319) 366 -8016. on the efforts of the religion writer, editor, producer and resource," sponsored by Religious Feb. 11- 12- National Association ofBroadcast- Jan. 29-31 -{able Television Administration and Public Relations Council. Information: (215) 642- ers' Radio Group Head Fly-In for executives of Marketing Society service management master 8895. radio groups. NAB headquarters, Washington. course. Jacksonville, Fla. Information: (703) 549 -4200. Feb. 1 -2 -25th annual Television Conference, Feb. 12-"Economic, Demographic and Tech- sponsored by Society ofMotion Picture and Tele- nological Changes in Television Network News Jan. 30 -Feb. 1 -South Carolina Broadcasters vision Engineers. Theme: "A Television Continu- Coverage," course offered as part of Smithsoni- Association 43rd annual winter convention. Co- um -1967 to 2017." Westin Hotel, Renais- an Resident Associate Program's "The Media and lumbia, S.C. Information: Richard Uray, (803) sance Center, Detroit. Information: (914) 761- Society." Speaker: ABC News President 777 -6783. 1100. Roone Arledge. Smithsonian, Washington. In- Jan. American Women in Radio and Televi- formation: (202) 357 -3030. 31- Feb. 3- 4-Fourth annual local cable program- sion. Washington chapter, bi- annual reception ing seminar, sponsored by National Academy of Feb. 12- 13- Television Advertising Forum for new members of Congress. House Cannon Cable Programing. Hyatt Regency Hotel on sponsored by Association of National Advertis- Caucus Room, Washington. Information: Patri- Capitol Hill, Washington. Information: (202) ers, examining future of television advertising cia Reilly, (202) 429 -7285. 775-3629. as a mass medium. Participants include Jamie Jan. Deadline for entries in annual awards Kellner, Fox Broadcasting Corp.; Terence 31- Feb. "Changes in Television Network News sponsored by Investigative Reporters and Edi- 5- McGuirk, Turner Broadcasting System; Peter Coverage in the 1990's," course offered as tors, including new award for crime reporting. Chrisanthopoulos; Peter Jennings, ABC News; part of Smithsonian Resident Associate Programs Information: (314) 882-2042. James Hedlund, Association of Independent "The Media and Society." Speaker: Dan Rath- Television Stations; Bruce Christensen, Public Jan. Deadline for applications for Harvard er, CBS News. Smithsonian, Washington. Infor- 31- Broadcasting Service; Grant Tinker, GTG En- University's Nieman Fellowships for Journalists. mation: (202) 357 -3030. tertainment; Warren Littlefield, NBC Entertain- Information: Program officer, Nieman Founda- Feb. 5.6- -- Arizona Cable Television Association ment; Robert Iger, ABC Entertainment; Jeff Sa- tion, Walter Lippman House, One Francis Ave- annual meeting. Sheraton Hotel, Phoenix. In- gansky, CBS Entertainment; Mike Wallace, nue, Cambridge, Mass. 02138. formation: (602) 257 -9338. CBS News, and Maria Shriver, NBC News. Jan. 31- Deadline for entries in Program Waldorf- Astoria, New York. Information: (202) Feb. 6-10 -19th annual International Radio and Awards, sponsored by Central Educational Net - 659 -3711. Television Society Faculty /Industry Seminar, work. Information: (708) 390 -8700. "Breaking the Rules: Finding New Frontiers." Feb. 13 -15 -Cable Television Public Affairs As- Jan. 31 -Society of Motion Picture and Television Halloran House Hotel, New York. Information: sociation forum '91. Keynote speech: Ted Engineers tutorial on digital recording for televi- (212) 867-6650. Turner, Turner Broadcasting System; other sion, prior to 25th annual SMPTE TV confer- speakers: FCC Commissioner Ervin Duggan, Feb. international Radio and Television Soci- ence (see below). Renaissance Center, De- 8- NCTA Chairman Jerry Lindauer. Ritz -Carlton ety newsmaker luncheon featuring Peter Cher - troit. Information: (914) 761 -1100. Buckhead, Atlanta. Information: (703) 276- nin, president, Fox Entertainment Group; Rob- 0881. ert lger, president, ABC Entertainment; Warren Littlefield, president, NBC Entertainment, and Feb. 18- Deadline for entries in Charles E. Jeff Sagansky, president, CBS Entertainment. Scripps Awards of National Journalism Waldorf- Astoria, New York. Information: (212) Awards, sponsored by Scripps Howard Founda- 867-6650. tion, open to newspapers, television and radio FEBRUARY 1991 stations and local cable systems for outstand- Feb. Deadline for regional entries in Mark 8- ing efforts to combat illiteracy in their commu- of Excellence Awards, recognizing the best in Feb. i- Deadline for entries in Action for Chil- nities. Information: (513) 977-3035. dren's Television Awards for "significant contri- student broadcast and print journalism on na- butions toward improving service to children tional and regional levels, sponsored by Society Feb. 19-20 -North Carolina CATV Association on broadcast and cable television and home of Professional Journalists. Information: (317) winter meeting. Sheraton Imperial Hotel, Re- search Triangle Park, N.C. Information: Kelly Edwards, (919) 821 -4711. Feb. 21- Federal Communications Bar Associa- tion monthly luncheon. Speaker: Peter Jen- nings, ABC's World News Tonight. Washington 16th Course On INVESTING IN Marriott, Washington. Information: (202) 833- 2684. BROADCAST STATIONS Feb. 21-Broadcast Pioneers Golden Mike Award dinner. Recipient: WOAI(AM) San Anto- January 14 &15 February 11&12 nio. Plaza Hotel, New York. Information: (212) 586 -2000. D.C. Coronado, California Washington, Feb. 21-23--Louisiana Association of Broadcást- Featuring Anthony M. Hoffman, Richard L. Geismar, Victor E. Ferrell, Jr., ers annual convention. Embassy Suites Hotel, John T. Scott and Lester W. Droller Baton Rouge, La. Information: (504) 383 -7486. Coming Soon! OPERATING BROADCAST STATIONS Feb. 21-23-Society of Broadcast Engineers re- Lodge, Los April 8 & 9, Washington D.C. May 6 & 7, San Francisco, CA gional conference. Sportsmen's Angeles Information: (213) 871 -4660. For Detailed Course Brochure and Registration Information, Feb. 22-24- -"Oil, Foreign Policy and the Econ- FEDERAL PUBLICATIONS, Inc. or Call: DAVID KLINE at Contact: omy," economics conference for journalists 1120 20th SL, N.W. Washington, D.C. 20036 (202) 337 -7000

14 Datebook Broadcasting Dec 17 1990 t.

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1990 Warner Bros. Inc All Rights Rner.ed. sponsored by Foundation for American Commu- mation: (402) 472 -3611. March 21 -31st annual International Broad- nications and Ford Foundation. Asilomar Con- casting Awards, honoring radio and television March 5 -Radio Advertising Bureau radio mar- ference Center, Pacific Grove, Calif. Informa- commercials, sponsored by Hollywood Radio keting workshop. Ramada Inn (McClellan tion: (213) 851 -7372. and Television Society. Beverly Hilton Hotel, Los Highway), Boston. Information: (212) 254- Angeles. Information: (818) 769 -4313. Feb. 26-"Changes in Television Network 4800. News Coverage in the 1990's," course offered March 21- Federal Communications Bar Associ- March 6-Radio Advertising Bureau radio mar- as part of Smithsonian Resident Associate Pro- ation monthly luncheon. Speaker: Craig keting workshop. Ramada Inn /Seminary Plaza, gram's "The Media and Society." Speaker: McCaw, president, McCaw Communications. Arlington, Va. Information: (212) 254-4800. Tom Brokaw, NBC News. Smithsonian, Wash- Washington Marriott, Washington. Information: ington. Information: (202) 357 -3030. March 6-9-22nd annual Country Radio Semi- (202) 833 -2684. nar, sponsored by Country Radio Broadcasters. Feb. 26-28--The 13th international "Sport March 24- 27-National Cable Television Associ- Opryland Hotel, Nashville. Information: (615) Summit" conference and exhibition, spon- ation annual convention. New Orleans Conven- 327 -4487. sored by American Specialty Underwriters and tion Center, New Orleans. held in cooperation with Los Angeles Sports March 7-Radio Advertising Bureau radio mar- March 25-26 Centralization of Media Council. Beverly Hilton, Los Angeles. Informa- keting workshop. Ramada Inn/Crabtree, Ra- -1-he Buying in Europe," conference of International tion: (301) 986 -7800 or (212) 502 -5306. leigh, N.C. Information: (212) 254 -4800. Advertising Association, U.K. chapter. Marriott Feb. 27-National Press Foundation annual March 7- National Association of Black Owned Hotel, London. Information: David Hanger, (71) awards dinner, including presentation of Sol B. Broadcasters seventh annual communications 839 -7000. Taishoff Award for excellence in broadcasting awards dinner. Sheraton Washington, Wash- March 26-Advertising Hall of Fame induction to Roone Arledge, president, ABC News and ington. Information: Ava Sanders, (202) 463- ceremonies, sponsored by American Advertis- Sports. Sheraton Washington hotel, Washing- 8970. ing Federation. Waldorf- Astoria, New York. In- ton. Information: (202) 662 -7350. March 8- Deadline for applications for sum- formation: (202) 898 -0089. Feb. 27 -March 1 -Texas Cable Show, spon- mer faculty workshop in communications poli- March 27- International Radio and Television sored by Texas Cable TV Association. San Anto- cy, sponsored by Annenberg Washington Pro- Society newsmaker luncheon. Waldorf- Astoria, nio Convention Center, San Antonio. Informa- gram. Information: (202) 393 -7100. New York. Information: (212) 867 -6650. tion: (512) 474 -2082. March 8- Society of Professional Journalists, 10- March 29-30 annual Black College Ra- Atlanta chapter, region three conference. Atlan- -13th dio convention. Paschal's hotel, Atlanta. Infor- ta. Information: (404) 496 -9957. mation: Lo Jelks, (404) 523 -6136. MARCH 1991 March 9-Green Eyeshade Southeastern regional journalism awards banquet of Society of March 4-8--Basic Videodisk Design/Produc- Professional Journalists. Atlanta chapter. Hotel tion Workshop, sponsored by Nebraska Video- Nikko, Atlanta. Information: (404) 496 -9957. APRIL 1991 disk Group, University of Nebraska -Lincoln. Infor- March 11 -13 -North Central Cable Television Association annual convention and trade show. April 2-Radio Advertising Bureau radio market- Hyatt Regency, Minneapolis. Information: ing workshop. Ramada Inn/South Denver, (612) 641 -0268. Denver. Information: (212) 254 -4800. March 12- American Advertising Federation April 3-Radio Advertising Bureau radio market- government affairs conference. Willard hotel, ing workshop. Benson Hotel, Portland, Ore. FOR SUB LEASE Washington. Information: (202) 898 -0159. Information: (212) 254-4800. ft. March 13- International Radio and Television April 4 -Radio Advertising Bureau radio market- 21,000 sq. Society Gold Medal Award dinner. Waldorf-As- ing workshop. Ramada Hotel /Fisherman's network operations toria, New York. Information: (212) 867 -6650. Wharf, San Francisco. Information: (212) 254- March 13-16- Native American Journalists Asso- 4800. facility, Laguna ciation seventh annual conference. Landmark April 4- 5-International Radio and Television So- Inn, Denver. ciety's eighth annual minority career workshop. Niguel, 65 miles south March 14-16th annual presentation of Corn - Viacom Conference Center, New York. Infor- L.A. mendation Awards, sponsored by American mation: (212) 867 -6650. of Simultaneous Women in Radio and Television. Waldorf -Astoria, April 7- 9- Cabletelevision Advertising Bureau New York. Information: (202) 429 -5102. 10th annual conference. Marriott Marquis, New multiple operations: 2 York, Information: (212) 751 -7770. March 15- Deadline for entries in Clarion satellite uplinks, Awards, sponsored by Women in Communica- April 8-11- Electronic Industries Association tions. Information: (703) 528 -4200. spring conference. Washington. Information: (202) 457-4900. network operations, March 18- 21- Supercomm '91, international prod, - conference and exhibition co-sponsored by April 9- Electronic Industries Association go- post U.S. Telephone Association and Telecommunica- vernment/industry dinner, during association's tions Industry Association. Included will be two spring conference (see listing above). Wash- prod /editing. separate conferences sponsored by Pacific ington. Information: (202) 457 -4900. Telecommunications Renovated top to Council and Caribbean Tele- April 9-11 -Cable Television Administration and communications Council. George Brown Con- Marketing Soviet service management master vention Center, Houston. Information: (202) course. Chicago. Information: (703) 549 -4200. bottom. 100 kw 835 -3100. April 10- Presentation of RadioBest Awards, March 19 Advertising generator backs air -Radio Bureau radio mar- sponsored by Twin Cities Radio Broadcasters keting workshop. Ramada Resort/Florida Cen- Association, Minneapolis Convention Center, and studio operations. ter, Orlando, Fla. Information: (212) 254-4800. Minneapolis. Information: (612) 544 -8575. Good arterial access, March 20-Radio Advertising Bureau radio mar- April 10- 13- National Broadcasting Society. Al- keting workshop. Holiday Inn /O'Hare, Chica- pha Epsilon Rho, 49th annual convention. Sher- hotels, restaurants. go. Information: (212) 254 -4800. aton Universal Hotel, Los Angeles. Information: G. Richard Gainey, (803) 777 -3324: March 20-21- Illinois Broadcasters Association Contact Greg Long, spring convention. Ramada Renaissance, April 12-14- "TV News: The Cutting Edge," Springfield, Ill. Information: (217) 753 -2636. sponsored by Scientists Institue for Public Infor- mation. Bloomingdale, III. Information: Barbara Univision, 21 Advertising Bureau radio mar- March -Radio Rich, (212) 661 -9110. keting workshop. Ramada Inn /Airport Freeway, 816- 274 -4240. Dallas. Information: (212) 254 -4800. April 13-15-Broadcast Education Association

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LWIaWerT E I I I E A KING WORLD COMPANY L E V S O N N C O R P O R A T D 36th annual convention. Las Vegas Conven- Building, Washington. Information: (202) 393- tion Center, Las Vegas. Information: (202) 429- 7100. ERRATA 5355. April 15-18 -HDTV World Conference and Ex- Last sentence in Dec. 10 "Mon- hibition, sponsored by National Association of day Memo" by Brent Weingardt, Broadcasters, to be held concurrently with NAB MAY 1991 president, Comsultants Inc., con- annual convention (see item below). Hilton tained typographical error. It Center, Las Vegas. Information: (202) 429- May 6 -9- Nebraska Interactive Media Sympo- 5300. sium, "A New Decade of Technology," forum should have read: "Congress must for exploring strengths of various interactive commit to looking beyond its April 15- 18- National Association of Broadcast- formats, sponsored by Universiy of Nebraska - short -term revenue needs to a ers 69th annual convention. Las Vegas Con- Lincoln. Nebraska Center for Continuing Edu- vention Center, Las Vegas. Information: (202) cation, Lincoln, Neb. Information: (402) 472- funding mechanism that provides 429 -5300. 3611. incentives for spectrum conserva- April 18- Broadcast Pioneers breakfast, during May 12- 14-Pacific Telecommunications Council tion." NAB convention (see listing above). Las Vegas mid -year "The seminar, Telecommunications In Dec. 10 story about future Hilton, Las Vegas. Information: (212) 586- and Travel Industry Interface and its Role in 2000. National and Regional Development." Bali funding for children's program- April 19- 24-MIP -7V, international television Beach Resort, Indonesia. Information: (808) ing, seminar sponsor should have program market. Palais des Festivals. Cannes, 941 -3789. been identified as The Annenberg France. Information: (212) 750 -8899. May 13- George Foster Peabody luncheon, Washington Program. April 21-24--Broadcast Financial Management sponsored by Broadcast Pioneers. Plaza Hotel, Association 31st annual convention. Century New York. Information: (212) 586-2000. Viacom produces Super Force, not Plaza, Los Angeles. Information: (708) 296- May 13-15 --Pay Per View '91 annual conven- King World as reported in Dec. 10 0200. tion, sponsored by Cable Television Administra- Ratings Round Up. April 22- 25-National Computer Graphics Asso- tion and Marketing Society. Marriott World Cen- ciation 12th annual conference and exposition. ter, Orlando, Fla. Information: Bob Westerfield, New Providence, N.J. -based Naar McCormick Place North, Chicago. Information: (703) 549 -4200. Media, not Near Media as report- (703) 698 -9600. May 14- International Radio and Television Soci- ed in "Riding Gain," Dec. 3, is April 23- International Radio and Television So- ety Broadcaster of the Year luncheon. Recipi- handling all marketing and sup- ents: Robert MacNeil and Lehrer, MacNeil/ ciety newsmaker luncheon. Waldorf- Astoria, Jim port for Rantel Research Corp.'s New York. Information: (212) 867 -6650. Lehrer NewsHour. Waldorf- Astoria, New York. Information: (212) 867 -6650. Arbitron ratings analysis computer April 29-30-"Spectrum Allocation and Man- program, "The Extrapolator." agement," sponsored by Annenberg Washington May 15- 18-American Association of Advertising Program. Annenberg Program, Willard Office Agencies annual meeting. Greenbrier, White Naar's phone number (201) 635- 1812.

Wish -wt Roanoke, Ala., is on 102.3 mhz, not 95.3 mhz, as reported in Broadcasting ii facilities changes in Dec. 10 "For The News Magazine of the Fifth Estate the Record." 1705 DeSales St., N.W., Washington, D.C. 20036 -4480 Please send (Check appropriate box) Sulphur Springs, W. Va. Information: (212) 682 -2500. Broadcasting I. Magazine May 15- 19- Annual public radio conference, 3 years $190 2 years $135 1 year $70 o 6 mos. S35 sponsored by National Public Radio. Sheraton, i6 mos fern, must be prepaid) New Orleans. Information: (202) 822 -2090. (International subscribers acc $20 per year) May 16- 19-American Women in Radio and Tele- Broadcasting Yearbook 1990 vision 40th annual convention. Omni, Atlanta. The complete guide to radio, television, cable and satellite facts and Information: (202) 429-5102. figures -$115 (if payment with order $95). Billable orders for the May 19-21 -Concert Music Broadcasters Associ- Yearbook must be accompanied by company purchase order. ation annual meeting, hosted by KING -FM Se- attle. Seattle Sheraton, Information: Please give street address for UPS delivery. Off press April 1990. Seattle. Peter Newman. (206) 448 -3672. TOLL VISA 1- ORDER -FREE USING OR MASTERCARD 800 -638 -7827 May 19.25- National Association of Broadcasters small group seminars on investment opportu- Name nities in Europe. London and Paris. Informa- Payment enclosed tion: Charles Sherman, (202) 429 -5361. Company Bill me May 22- 23- NBC -TV affiliates meeting. New York. Address Home? Yes No May 23- Federal Communications Bar Associa- tion monthly luncheon. Speaker: Peggy Char - City State Zip ren, Action for Children's Television. Washing- ton Marriott, Washington. Information: (202) Type of Business Title /Position 833 -2684. Signature Are you in cable TV operations Yes (required) No I %...I I JUNE 1991 I For renewal or address change I I place most recent label here I June 1- 4-- International Summer Consumer I I Electronics Show, sponsored by Electronic In- L ,-' J dustries Association. McCormick Place, Chica- go. Information: (202) 457 -4900.

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June 2 -8 -Banff Television Festival. Banff, Al- berta, Canada. Information: (403) 762 -3060. June 2 -14- Summer faculty workshop in communications policy, sponsored by Annen- berg Washington Program. Annenberg Program, Willard Office Building, Washington. Informa- tion: (202) 393-7100. June 3- 6-Fifth international broadcast news workshop, hosted by North American National Broadcasters Association. Harbour Castle Westin Hotel, Toronto. Information: (613) 738 -6553: June 8-National Academy of Television Arts Cleveland chapter Emmy Awards presentation. Stouffer Tower City Plaza, Cleveland. In- formation: Janice Giering, (216) 621 -5925. June 8- 11-American Advertising Federation national advertising conference. Opryland, Nash- ville. Information: (202) 898-0089. June 9 -12- Radio -Television News Directors As- sociation /University of Missouri School of Journal- ism management seminar for news directors. Columbia, Mo. Information: (314) 882 -4201. June 9-13 -1991 Public Broadcasting Service meeting. Walt Disney World Dolphin, Orlando, Fla. Information: (703) 739 -5000. With all the benefits of fitness - stronger heart June 9- 14- International Symposium on the Media, Protest and Political Violence. Jerusa- and lungs, reduced stress, increased energy - lem. Information: (972 2) 667402. isn't it time you started a June 11 -13-ABC -7V annual affiliates meeting. Century Plaza, Los Angeles. regular exercise program with June 11 -13- -Cable Television Administration your children? The good fitness and Marketing Society service management master course. Alexandria, Va. Information: habits they develop now could (703) 549-4200. June 13- 16-Missouri Broadcasters Association give them a healthier, happier spring meeting. Holiday Inn, Lake of the lifetime - a gift they'll Ozarks, Mo. Information: (314) 636-6692. June 16- 19-Broadcast Promotion and Market- appreciate long after their toys ing Executives & Broadcast Designers Association annual conference. Baltimore Convention Cen- and games are gone. Just find ter, Baltimore. Information: (213) 465-3777. those physical fitness activities June 18- 20-/owa Broadcasters Association annual convention. Des Moines, Iowa. Informa- you all enjoy and exercise at tion: (319) 366 -8016. June 16- 21-National Association of Broadcast- least three times each week. For ers summer board meeting. NAB headquarters, Washington. yourself and those you love, start June 21- 24--Sunny side, international market today. Make fitness a family for European documentaries. Palais du Pharo, Marseilles, France. Information: 33- 91- 08 -43- affair. 15.

JULY 1991

July 10-12 -Pro Audio Asia '91, third international trade exhibition for professionals in the recording, public address, sound reinforce- ment, installation /contracting, sound -for- vision, broadcast and duplication industries in Asia, organized by Business & Industrial Trade Fairs Ltd. World Trade Center, Singapore. Informa- tion, in Hong Kong: 575-6333. For more information July 13 -17-Fourth annual International Tele- production Society forum and exhibition, fea- Write: turing presentation of International Monitor Awards. Waldorf- Astoria, New York. Informa- FITNESS tion: (212) 877 -5560. July 18-20 -Idaho State Broadcasters Associa- Dept. 201 tion annual convention. Sun Valley Resort, Sun President's Council on Valley. Idaho. Information: (208) 345 -3072. Washington, D.C. 20001 Physical Fitness and Sports July 24 -27--Cable Television Administration and

26 Datebook Broadcasting Dec 171990 THEIR BACK.

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Marketing Society annual conference. Opryland, Oct. 16-20-Society of Professional Journalists Founder and Editor Nashville. Information: (703) 549 -4200. national convention, including presentation of Sol Taisho. (1904-1982)

Sigma Delta Chi Awards. Cleveland. Informa- 1705 DeSales Street. N W . Washington, D C 20036 tion: (317) 653 -3333. Phone. 202 -659-2340 Editorial tax: 202- 429-0651 o Administrative fax: AUGUST 1991 Oct. 25-26- Missouri Broadcasters Association 202 -331 -1732 °Advertising far 202 -293-3278 fall meeting /seminars. Holiday Inn Executive Lawrence B. Taisho., publisher. Aug. 14-North Carolina CA7V Association an- Center, Columbia, Mo. Information: (314) 636- nual meeting. Grove Park Inn, Asheville, N.C. 6692. Editorial Information: Kelly Edwards, (919) 821 -4711. Donald V. West, managing editor Mark K. Miller, Harry A. Jesse'', assistant managing editors. Kira Greene, senior news editor. Man Stump, Kim McAvoy, John S. Eggerton, associate editors. OCTOBER 1991 JULY 1992 Susan J. Dillon, A. Adam Glenn (international). assistant editors. Randall M. Sukow (technology), Peter D. Lambert, Patrick J. Sheridan, Janet Sullivan, statt writers. 1 Show. Atlantic City July 2 -7, 1992 International Broadcasting Con - Oct. -3- Atlantic Cable - Marsha L. Bell, editorial assistant. N.J. Informa- vention. RAI Center, Amsterdam. Information: Convention Center, Atlantic City, David R. Borucki, art director. (71) 240 tion: (212) 673-9166. London-44 -1871. Todd F. Bowie, editorial production supervisor. Denise P. Smith, production. Peggy Robertson design consultant.

Broadcasting i I Cable Yearbook David Seyler, manager. Joseph A. Esser, associate editor. Francesca Tedesco, Amy Throws, Angela Callahan; edonal assistants. OP EKE Advertising Washington 202- 659-2340 Kenneth W. Taisho., vice president. sales and marketing Robert (Skip) Tashi Midwest and Southern regional sales candidate access; still a tedious, recur- manager. LOWEST OR HIGHEST? Doris Kelly, sales service manager ring argument with many stations. Mitzi Miller, classified advertising manager EDI'10R. Jonathan D. Blake's political On Sept. 7, 1990, the FCC released New York 212- 599-2830 broadcast "Monday Memo" in the Nov. findings of its political programing au- Joseph E. Ondrick. East Coast regional sales manager Randi B. Teitelbaum, sales manager. 19 issue advances an oft -used regulated dit of select markets conducted princi- Lewis Edge á Associates. (East Coast equipment and industry complaint: that the regulatory with the ob- engineering): 609- 683 -7900: far 609 -497 -0412. pally to assess compliance Dave Berlyn & Associates: 914.631 -6468. scheme under which the broadcast in- ligation to charge campaigns the Maailyn Calloway, receptionist. dusty is forced to operate in regard to the station Hollywood "lowest unit charge" of 213 -463 -3148 political broadcasts is too complex. The pursuant to Section 315(b) of the Fed- John R. Russel, West Coast regional sales manager. Sandra Klausner, editorial-advertising assistant argument continues that the regulatory eral Communications Act. The find- Schiff & Associates (Western equipment agency, here the FCC, has improperly ings were shocking. Eighty percent of and engineering) 213- 393 -9285. far 213 -393-2381 interpreted the unnecessarily complex the stations appeared to have over- Circulation Kwentin K. Keenan, circulation manager. law. The result, of course, is widespread charged candidates for political ads Patricia Waldron, data entry manager. Aretha L. Williams, Maureen Sharp, Thomas Simms, confusion for which the broadcast indus- aired. In one market, the commission Wayne Byers, circulation assistants try should not be held acccountable. found that "candidates paid an average Production It is consistent with the history of of $6,000 for a 30- second television Harry Stevens, production manager regulated industries that the broadcast spot, while the average cost of a corn - Julie Gunderson, production assistant. industry appears to have forgotten the mercial advertiser's 30- second spot Administration Philippe E. Boucher, controller. enormous advantage of its license to op- during the same daypart was $2,713." John M. Arena, assistant controller Tracy Henry, systems manager. erate on public airways and resents its This systematic practice of over- Albert Anderson, office manager. obligations in exchange therefore. The neg- Poli F. Noyes, personnel administrator charge has a direct and significant Rhonda Moore, accounting assistant. obligations most resented are the "low- ative impact upon the elective process. David N. Whitcomb-, publishing consultant est unit charge" and "reasonable ac- Reaching the electorate through the Corporate Relations cess" provisions of the political pro- media is not simply a good idea, it is Patricia A. Vance, drector graming law. Consistently, the industry critical. Congress created the "lowest Catherine F. Friday, secretary to me publisher alleges that here is precisely where the unit charge" requirement to decrease Bureaus New York: 630 Third Avenue, 10017 confusion lies. the cost of campaigns and to ensure Phone: 212 -599 -2830 Fax: 212 -599-2837 Contrary to the industry's position, even lower rates during the statutory Geoff Foisie, chief correspondent. Stephen McClellan, chief correspondent (programing). however, the fact remains that rarely has pre -election periods. Instead, the com- Lucia Cobo, radio editor (East Coast). a regulated industry enjoyed a more mission's audit found that "sales prac- Rich Brown, Joe Flint, Sharon D. Mashie', staff writers. Hollywood: 1680 North Vine Street, 90028 clear statutory and regulatory directive: tices actually encourage candidates to Phone: 213-463 -3148 treat political advertisers as if they were spend more for advertising time." Fax: 213- 463 -3159 Steve Coe, Mike Freeman, staff writers. your most favored commercial advertis- The FCC has little option but to initi- Reed E. Bunzel, radio editor (West Coast). 408 -625 -3076. ers. Rather than adopt this simple direc- ate a comprehensive enforcement action. Advertising Representatives tive, stations too often choose to steer Also, campaigns will independently de- Partie: 3M: Chicago 708- 679 -1100, lax: 708 -679 -5926. Los Angeles 213-462 -2700. fax: 213 -463-0544. political candidates to a higher "politi- mand of stations a full accounting of all Hawaii 808 -545-2700. lax: 808- 599 -5802: cal rate," the cost for which can be as charges and rebates where appropriate. London 071-379-9797, lax: 071 -379.8049 Japan (06) 925 -4452; fax (06)925.500i much as twice that paid by a commercial Perhaps thereafter the confusion will advertiser. The result is not the "lowest subside with a recognition by the indus- Broadcasting Publications Inc. unit charge" of the station but the high- try that the "highest unit charge" is not A Times Mirror Business Publication est unit charge. This presupposes, of Lawrence B. Taisho., president. worth the price. Michael P. Phillips, Kenneth W. Taisho., vice president. course, that the station first grants the attorney, Washington. Donald V. West, vice president.

26 Opea Mike Broadcasting Dec 17 1990 IN THE ALL NEW WKRP.

/I 11111 g x illi(/11111

Yes, they're back -the same characters who made "WKRP" the funniest radio station on TV return to make you laugh like you haven't laughed since. .well, since the last time they were on the air.

Gordon Jump is back as Arthur "Big Guy" Carlson, station boss and bonehead deluxe. Frank Bonner is back as that bad -plaid -ad salesman, Herb Tarlek. Richard Sanders is back as Les Nessman, the newsman whose hog reports earned him the coveted "Silver Sow."

"WKRP's" top creative talent returns, too, with original creator and Executive Producer Hugh Wilson heading the launch. And Bill Dial, author of the legendary "Turkeys Away" episode, is back as Executive Producer.

"WKRP." For an audience that never went away. Back for Fall, 1991.

IN ILANCLIAAT1 MONDAY 31E310

A television commentary from Gene F. Jankowski, Jankowski Communications System Inc., New York

In all of the commentary on the as- people do with television ?" given the tonishing political changes in East- opportunity. ern Europe and the Soviet Union And there is the heart of the matter the over the past year, little has been said individual television viewer. If televi- about one of the most intriguing aspects: sion is perceived as a force capable of The results are now in on the largest manipulating the individual, without his controlled media experiment in history. or her consent, it will be structured one Without exception, these regimes way. If it is seen as a device used by the controlled all the means of communica- individual to satisfy his or her needs, it tion, top to bottom all the content, all will be structured another way. That was the production and all the distribution the great dichotomy that separated the including television, the most powerful screens in the West from the screens in medium ever devised; the medium that the Eastern block for all those years. It is in America has been accused of causing the question of whether television is to everything from tooth decay to declining be shaped arbitrarily, from the top reading scores, of usurping the role of down, regardless of what viewers may parent, teacher and cleric, of determin- caused all or even any of this to happen. actually want or need, or realistically, ing whom we elect, what we eat and And if it did contribute to some parts of from the bottom up, by its users. which side our brains will grow the fast- it, it is even harder to say what parts This is a distinction in content that est. were, despite decades of media re- derives from a distinction in philosophy. Surely, total control of this overpow- search. This is because what transpires One point of view holds that television is ering device would produce astonishing during the actual interface between the a self- contained and powerful force social consequences. And it did. It turns reader and the words on the page, or molding the lives, actions and attitudes out that the more the governments between the viewer and the sights and of its viewers. Another holds that televi- turned it on, the more the people turned sounds coming from the screen, remains sion is a significant advance in the long it off. It turns out that it is not just what a mystery. The medium brings its mate- history of media development whose is on the screen but also what is on the rials to the user; the value, like that of people's minds that counts, and that the user brings his or all its predecessors, greater the distance between the two, the hers as well. The re- "Television works comes from the de- less the real contact becomes. sponse is formed when it responds to gree of satisfaction That is to say, television like any oth- out of that complex the user derives er medium, works when it responds to exchange. real interests and from it. real interests and real needs in the audi- Media are not Any society is, of ence. When these are ignored, when prime movers. To real needs in the course, free to programing is dictated from above with- cite examples, I audience." choose either view- out regard to the users' sensibilities, the know of no country point, but there set is just a shadow box or, even worse, where television has should be no doubt an unwitting stage on which a farce is either caused a revolution or stopped that they have quite different outcomes. enacted: the all -powerful "communica- one, made people fat or thin, created a One leads to unrealistic expectations and tor" becomes an object of ridicule. disease or cured one. Experience simply ultimate disillusionment when the medi- In the same years when this was hap- does not support the notion that televi- um fails to deliver. The other leads to a pening across the seas, television in sion is some kind of preemptive force vibrant presence in a blossoming infor- American was growing from the bottom that can displace home, school, family, mational/entertainment scene. up, fed by audience demand. In the so- church, state, friends, genes or history. The one things we do know is that the called television era, America has been Television can certainly enlarge and results are not determined by the content conservative, liberal and then conserva- enhance the collective experience, but it alone as any of the state-controlled me- tive again; it has had both a baby boom cannot reinvent the individual. It is a dia heads will now ruefully acknowl- and a lowered birth rate; it has seen Big wonderful dispenser of information and edge. And yet, once again, our legisla- Labor and Big Capital; it has favored entertainment, but it will not remedy tors are moving towards regulating government intervention in the economy enduring problems, no undo old values. programing from Washington. and the virtues of the free market; it has It can facilitate, but it cannot enforce. It The paradox of power for television, undergone both boom and recession, can enliven and enrich a culture, but it then, is that whatever power the medium high inflation and low inflation, permis- cannot overhaul it. has derives from the willing consent of sive and restrictive behavioral philoso- To put it simply, if we have learned the user. Tyranny on the tube didn't play phies, growing secularization and reli- anything, at all about television, it is that any better in Prague than it would in gious revival. the real question is not "what does tele- Peoria, no better in Moscow than it It is very hard to believe that televison vision do to people ?" but "what do could in Manhattan. N

30 Mondry Moon lroadwsfin9 Dec 17 1990 Get Real!

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DRAMA IN WASHINGTON: THE FCC'S EN BANC FIN -SYN HEARING THE COMMISSION SAID MORE THAN THE WITNESSES

Before the FCC's day -long hearing that warrants federal intervention in the about diversity if there was not, in many on the financial interest and syn- contract negotiations between them." respects, a sameness to the prime time dication rules last week was 15 "If the networks are in a position to offerings," Sikes said. "In fact, the Fox minutes old, FCC Chairman Alfred exact, by methods akin to extortion, fi- network, which to this stage, is under Sikes had made it clear that as far as he nancial or syndication interests, then virtually no financial or syndication in- is concerned, the burden of proof is on some continuing commission role would terest restrictions, is cited over and over the Hollywood producers and others be warranted," said Sikes. "However, again as having succeeded because it is who believe the prohibitions should be as I define the public interest, it does not different." retained or replaced by tough new equate with whether one party got a bet- The FCC launched last year its review "safeguards" against the networks alter deal than another in a given con- of the 20- year -old fin -syn rules, which leged market power. tract." prohibit the networks from acquiring fi- "Inequality in bargaining power is Sikes also undercut another of Holly- nancial interest in network shows pro- commonplace," said Sikes in his open- wood's arguments for preserving the duced by outside producers and syndi- ing statement, recalling his days in the rules: that they foster diversity in net- cating them. At stake is the hundreds of radio business. "Thus, the underlying work programing. Although diversity is millions of dollars generated annually by question that should be addressed in this key, he said, he believes "the truest the sale of network reruns of television proceeding is what persistent uniqueness measure of diversity is local program- stations. attaches to the contract negotiations being. The networks have gone all out to Ltween networks and program producers "I would also be more concerned persuade the FCC to repeal the rules.

Broadcasting Dec 17 1990 Top of the Week 35 ABC's Burke Time- Warner's Daly Fox's Diller Disneys Frank

Prestowitz for NBC Independent producer Hill NBC's Agoglia Independent producer Cannel

KEY WITNESSES: THE FIRST THREE FIN -SYN PANELS FRIDAY.

arguing at the hearing and in earlier are suspected by the networks of favor- not evident from her questioning, which rounds of comments that the rules are no ing retention of significant restrictions was as evenhanded as it was pointed. It longer necessary and are counterproduc- on the networks. Duggan nearly said as seemed aimed principally at learning tive to their goal of fostering programing much in his opening statement. "I think about the programing and distribution diversity. it conceivable that the solution we even- business as she said it would be in her With equal fervor, Hollywood pro- tually suggest may feature safeguards opening statement. ducers and syndicators have called for for those less powerful contenders FCC Commissioner Andrew Barrett's preserving the rules or, in the alterna- whom we commissioners, as defenders position on the controversy was as much tive, replacing them with a tough set of of the public interest, are obligated to a mystery when the hearing wound to a safeguards against the network leverage consider," he said. "To the extent that close shortly after 5:30 as it was when in program negotiation. such safeguards are a feature of our solu- the session started at 9 a.m. Sikes's tilt toward the networks came tion, the result could indeed fall short of However, some credited Barrett with as no surprise to those who have been total victory for either of the most pow- the toughest line of questioning when he following the fin -syn proceeding erful contending parties." took on CBS Chairman and President throughout the year. Observers on both Duggan urged participants to consider Laurence Tisch. Barrett said the net- sides of the debate put him and FCC a compromise solution. "It is at least works' argument that the rules are ag- Commissioner James Quello in the net- conceivable that this commission may gravating their financial woes did not works' camp, although Quello is said to come down somewhere between the po- square with published quotes in which favor some continuing restrictions on lar extremes, somewhere between total Tisch calls operating a network a "great network participation in domestic syndi- victory for one of the powerful contend- business." cation to protect independent television ers or total victory for the other." Some Tisch replied that network broadcast- stations. "It seems time to consider al- safeguards may be necessary in such a ing is an "interesting" business, but not lowing networks to at least negotiate for finding, he added. a great one. Pressed by Barrett about the full program rights, probably with some Duggan sought assurances from a quotes, Tisch said, "The New York safeguards," Quello said in his opening panel of network programing executives Times, Wall Street Journal and most of statement. that elimination of the rules would not the newspapers in America have a pro- "Sikes wants to get rid of the rules, allow the network to "extract" rights pensity to misquote me....Between 1985 but he doesn't have a third vote," said a and interest in programs without paying and today, the velocity of decline of the network chief during a break in the ac- their full value. The fear of "extrac- network business is beyond anything I tion. tion" haunts his thinking on fin-syn like contemplated at the time." On the other hand, FCC Commission- "Banquo's ghost," he said. Also under questioning from Barrett, ers Sherrie Marshall and Ervin Duggan If Marshall is pm- Hollywood, it was Tisch strayed into dangerous waters,

36 Top of the Week 'reminding Mt 17111M CBS's Tisch NBC's Wright Brock for CBS MPAA's Valenti

ABC's Iger Caucus's Leider Warner Bros.'s Meyer CBS's Sagansky

FOR EXCERPTS OF THE DAY'S TESTIMONY, SEE PAGES 76 -78.

suggesting that, if allowed into the syn- Two possible scenarios for revision of mittee, responded the networks "cannot dication business, he might withhold the rules were raised by Sikes and have any say in the syndication of pro- Murphy Brown from the market until it Quello in an afternoon panel on syndica- grams directly or indirectly," but added was no longer airing on the network. But tion issues. Sikes asked panelists how that if the network is willing to fully I think this is something the commission they would respond to relaxed rules that fund a program, the PPDC would have can set the rule on when a program would prohibit network self-dealing (for no objection to its having a passive fi- should be syndicated. If you feel after nancial interest in the profits as defined four years, or five years, or six years, a by the networks. program should be syndicated, so be it Al Devaney, general manager of inde- and let you set the rules on how the pendent UHF WPWR -TV Gary, Ind., said, auction should be held." "As I define the however, that such a proposal would not "He showed his true colors with totally protect independents, since net- that," said Andy Schwartzman, a pro - public interest, it works would incur less damage selling a fin-syn witness and public interest law- does not equate with high- rated, off- network show to another yer. network affiliate, which would be limit- Sikes and Quello also seemed in sync whether one party ed to the prime time access rule from with the networks with their willingness got a better deal running it outside the prime access peri- to consider the foreign ownership of four od, effectively preventing independents of the major studios into the fin -syn de- than another in a from carrying it against network affili- bate. "I do not object to foreign owner- given contract." ates' more critical and expensive access ship of production assets," Sikes said, programing. "but I do have questions about U.S. -FCC Chairman Alfred Sikes In another hypothetical, Quello asked laws which favor foreign companies for response to a proposal where the over U.S. television companies, which networks could have financial interest must by law use their principal assets in but would have to up rights to a syndica- the public interest." tor to distribute. Devaney, speaking in Said Quello: "It strikes me as some- instance, preventing CBS from selling his role as INTV board member, said the what perverse that foreign companies an owned show to its own affiliate), association would support a passive fi- can purchase major American studios prohibit warehousing and keep the prime nancial interest from the networks as with full program syndication rights that time access rule in place. long as there is a clear barrier between are out of bounds for American con- Ralph Baruch, chairman of the Pro- financial interest and the control of syn- trolled network companies. gram Producers and Distributors Corn- dication. -WU, MI

Broadcasting Dec 17 1990 Top of the Week 37 FCC WANTS TO TOUGHEN CABLE REGULATIONS Commission votes to raise `effective competition' standard that exempts systems from local rate regulation, but offers exception for `good actors' that offer `competitive' basic rates and provide customer service

Cable systems that would otherwise the standard, Glauberman said, "only a velopment of cable programing by be subject to municipal rate regula- minority" of cable systems would be crimping its economic lifeblood." tion can avoid it by offering basic exempt from local regulation. But the The FCC was at a loss to predict how service at a "competitive" price and ad- majority could still elude the long arm of many cable systems would be regulated hering to customer service guidelines, ac- the regulators under the third "behavior- under the proposed standard partly be- cording to a new "effective competition" al" or "good actor" test, she said. cause it had yet to settle on any of the standard proposed by the FCC last week. FCC Commissioner James Quello benchmarks of the "good actor" test. By a unanimous vote, the FCC pro- called the good actor test "the best free Robert Pepper, chief of the FCC Of- posed a standard exempting from local enterprise solution we have." It "has fice of Plans and Policy, said the agency regulation cable systems that: the potential to minimize intrusive gov- is looking at a "package approach" in l) have less than 50% penetration and ernment regulation of rates and still pro- which operators would have to provide a face competition from six or more non- vide consumers with a stable, reasonable certain number of services "within a duplicative television stations, or basic and, I would hope, enhanced basic certain price range," a price -per-channel 2) face competition from one or more service." approach or some combination of both. multichannel video providers (cable The cable industry is prepared to ac- FCC Commissioner Sherrie Marshall overbuilds, wireless cable systems or cept a tougher standard, believing it took credit for the price -per- channel ap- satellite broadcasting) available to 50% would lessen the chance of Congress proach, saying it would have less impact of the homes and serving 10 %, or passing legislation more onerous to ca- on how cable operators structured their 3) provide, as FCC attorney Marcia ble (see box). But National Cable Tele- basic tiers. Glauberman put it in presenting the stan- vision Association President James At the prompting of Continental Cab - dard for the vote, "a basic service at a Mooney, in a prepared statement, said levision, Commissioner Ervin Duggan, competitive price level as well as a mini- he felt the FCC may have gone too far. a self-described "champion" of the mum level of customer service." "[T]his proposal raises the prospect of good-actor concept, suggested making Under the two "structural prongs" of the government inhibiting the future de- customer service one of the good -actor criteria. Continental Cablevision is the third largest cable operator and a key member of NCTA, but, says it acted on its own in pushing for the additional FCC TO ON CABLE DESPITE ACTION, HILL LIKELY MOVE criteria. Congress is not likely to lose interest in reregulating the cable industry, said The Cable Act has for the past four Washington insiders and congressional staff who think the FCC's proposed years preempted municipalities and standard on effective competition will not deter lawmakers from limiting states from regulating the basic rates of cable's power. House Telecommunications Subcommittee Chairman Ed Mar- cable systems that are subject to "ef- key (D -Mass.) is not going to wait for the FCC. A cable bill is his top priority fective competition" as defined by the for 1991 (BROADCASTING, Dec. 10). And Markey aide Larry Irving said there FCC. The agency's original 1985 "ef- is also "some concern about how effective the commission's rulemaking will fective competition" standard -three be with regard to urban consumers." Plus, some Democratic senators have broadcast signals -put most cable sys- promised to renew their efforts to reregulate the industry. "It may be prema- tems beyond the reach of the regula- ture to make an evaluation until the FCC completes the process, but it is my tors. impression that members want to move forward on cable reregulation," said At the behest of Marshall, the FCC Antoinette Cook, Senate Communications Subcommittee counsel. also proposed guidelines for franchising Even FCC officials seemed doubtful that the agency's proposed standard authorities to use in their rate- making would stem the reregulatory tide on Capitol Hill. "I don't think you can proceedings. As described by Glauber - preempt Congress if they don't want to be preempted," said Roy Stewart, man, the proposal would require regula- FCC Mass Media Bureau chief. tors to grant cable systems a "reason- However, some observers felt House Republicans may, like their colleagues able return" in light of "costs in the Senate who opposed cable reregulation this year, decide that legislation attributable to obtaining and transmitting is unnecessary. As one Hill aide said, members have been primarily concerned signals carried on the basic tier and the about rising cable rates and if the FCC adopts the proposed standard, it would costs of any franchise -imposed require- "fix what needs to be fixed." ments not directly related to cable ser- Moreover, National Cable Television Association President James Mooney vices as well as a reasonable profit." said his industry will try to stall legislation -at least until the FCC has a chance to According to Mass Media Bureau allay concerns about rates. And the debate could shift some if the National Chief Roy Stewart, -the FCC intends to Association of Broadcasters, which originally endorsed this year's cable bill but act quickly in the proceeding, accepting later withdrew its support, launches a major campaign to pass legislation requir- comments early next year and bringing ing cable operators to pay a fee for retransmitting broadcast signals. Sul up the proposals for final adoption in April or May. -lIBJ

38 Top of the Week Broadcasting Dec 17 1990 FCC LIMITS NEW STATION APPLICATION PAYMENTS Steps taken to streamline process and stem abuses

A, its Dec. 10 open meeting, the The new ruling only allows such reneg- cating that more time is required. FCC voted unanimously to shut ing when all parties have agreed to a Sally Katzen, president, Federal down what it sees as the "gam- settlement. Communications Bar Association, said ing" of the comparative new station li- Although the Anax policy makes it her organization "applauds the commis- censing process. The commission took more difficult to determine the true own- sion for improving the integrity of the the actions -capping settlement pay- ership makeup of an applicant by allow- process." ments and streamlining the process, ing, according to the FCC, the exclusion National Association of Broadcasters among others-to deter the filing of ap- of limited partners and nonvoting stock- President Eddie Fritts said the actions plications by those seeking profitable holders "from the calculation to deter- should "end greenmail -like practices settlements from legitimate applicants mine the comparative credit for integra- and other abuses." for new station licenses. tion of ownership and management," it While Quello had "no quarrel" with In making the decision, FCC Chair- was retained because the abuses of Anax the scope of Thursday's proceeding, he man Alfred Sikes said there has been an did not outweigh "its utility to help mi- said other ideas should be considered in "alarmingly high degree" of sham ap- norities get into broadcasting," said future rulemaking proceedings. "I have plications for new stations. Commis- Commissioner Sherrie Marshall. long argued," he said, "that the Com- sioner Ervin Duggan said "people were As anticipated, the commission decid- mission should adopt a 'finders prefer- cynically 'gaming' the process for prof- ed not to eliminate the review board. ence' for the applicant that searches for it," and Commissioner James Quello However, the board will now hear oral and finds a vacant allotment or success- called the sham applicants "pirateers." arguments "at its discretion," said FCC fully obtains a change in the table of The commission is counting on the attorney Martin Blumenthal. The board allotments." "weeding out" of such sham applica- is expected to "complete consideration Duggan said the FCBA's suggestion tions to further a related goal: expediting of routine cases [in] approximately five of designating a "runner -up" in its Sep- the comparative hearing process. and a half months after the issuance of tember comments might be another issue In its action, the FCC limited settle- the initial decision," although it did not worth looking into. If a legitimate run- ments to "legitimate and prudent out -of- define "routine." The commission also ner-up is in the wings," he said, "the pocket expenses up to the point that the committed to "disposing of applications permit holder may be more inclined to trial phase of the hearing commences. within six months of the Review Board's honor the comparative commitments After that point, payments are prohibit- decision" or it will issue an order indi- made. " -PA ed." All settlement proposals must, along with an "itemized accounting of the expenses for which they seek reim- bursement," indicate the "exact nature and amount of any considerations paid FCC'S COMPARATIVE HEARING CHANGES or promised... [and] the terms of any oral agreement relating to the dismissal or amendment of the application." Pre -trial FCC streamlined process by: Once the trial phase begins, any appli- Settlements limited to: Encouraging more and earlier settlements. cant that withdraws from the hearings Prohibiting winning applicant from reneging must certify that they have not been Out -of- pocket expenses. on promises made during hearing. compensated by any of the remaining Pre -trial phase of hearing. Requiring filing fee payment for hearing 30 parties. The new rules on settlement lim- Professional services not performed by appli- days after petition its apply to applications currently pend- cant on behalf of applicant. to deny date. ing, although there will be a grace peri- Establishing standardized discovery forms. od of about 60 days, said Mass Media Settlement proposals must: Requiring documentation for discovery within Chief Roy Stewart, because the rule 20 days of Hearing Designation Order. needs the approval of the Office of Man- Itemize expenses. agement and Budget. Indicate nature and amounts paid or prom- Prohibiting the use of limited partners and Commissioner Quello called the mea- ised. nonvoting stockholders for comparative sure " 15 years too late...I've seen these Disclose terms of oral agreements. credit. things drag on for years, and no one is served." FCC altered Review Board by: Commissioner Andrew Barrett said Post -trial Establishing 12 -month maximum for comple- the objective of "eliminating sham ap- tion of review, with routine cases expected plications" will be met. No settlements. Another change the to be completed in 51/2 months. major concerned Certification of no compensation for with- Ruarch Associates policy. The commis- Eliminating oral arguments in appropriate drawal. sion acknowledged that Ruarch, which cases. allowed winning applicants to renege on Grace period of about 60 days for Office of Granting it discretion to hear oral arguments integration and divestiture commitments Management and Budget Approval. in other cases. without penalty, may have "encouraged inflated comparative commitments."

Broadcasting Doc 171!!0 Top of the Week 39 CBS ANNOUNCES $2 BILLION STOCK BUYBACK Network purchasing 44% of its common stock, Loews Corp. and Paley estate stakes remain unchanged; baseball losses documented; Tisch elected chairman

As had been anticipated, CBS an- buy 374,427 shares at $150 per share but Said David Londoner, analyst, Werth- nounced last Wednesday (Dec. will waive that option if the shares are eim & Schroeder Co.: "What they are 12) that it would spend up to $2 sold during the offer. doing is the equivalent of a dividend. billion on a stock buyback. The net- CBS has been sitting on the money for Presumably everybody will take advan- work also said that it is lowering its the buyback since 1988 after its sale of tage of the tender offer and everybody quarterly dividend below the current the Records Group to Sony and the sale will still own the same percentage. This $1.10 per share and will take an after - of various publishing assets. According is a way of declaring dividend proceeds tax operating loss of $115 million for to a spokesperson, CBS decided that af- of the sale of the record company with- the fourth quarter on its four -year con- ter looking for the last three years for out it being taxed as a dividend." tract with Major League Baseball. something to invest in it decided it was However, the buyback would limit The $190 per CBS's abilities to share offer to pur- use the favored chase up to $250 "pooling" treat- 10,526,000 shares ment if it should de- of common stock C D S MOCK V L T V LR cide to do a stock - amounts to 44% of (Price per share) for -stock merger. the company's total CBS said that the stock and the tender buyback was not offer will com- initiated for any sort mence this week. of sale or merger. The network said Said a spokesper- $200 that if fully sub- son: "The company scribed, the percent- is not for sale." age of CBS corn - ^ It is unclear mon stock owned ^ whether stockhold- by the Loews ./ ers will be eager to Corp., the William \ tender their hold- S. Paley Estate and / ings at $190 per other shareholders share. The stock

1 1 1 1 1 1 1_ t 1 was at would not change $150 11 trading over since its shares will 1/90 2/90 3/90 4/90 5/90 6/90 7/90 8/90 9/90 10/90 11/90 12/90 $200 per share in be tendered propor- April and May and tionately. Loews December price as of thel2th some shareholders Corp. holds 24.9% may want to hold on of CBS stock and the Paley Estate owns better to do a tender offer and let the now in hopes of getting a bigger boost 8%, and both will tender all their shares shareholders participate. later should CBS be sold. Said Reif: for the offer. Rumors of a CBS buyback After the buyback, which is scheduled "Some may not want to tender now. had been floating around for two weeks to close on Jan. 22, 1991, CBS will still There is so much uncertainty. Do you but the company had declined to com- have cash and securities of about $800 take some cash now? Maybe six to 12 ment. million and, Tisch said, it "will remain months down the road you'll get a high- In a prepared statement, CBS Presi- fully capable of funding its current oper price." dent and Chief Executive Officer Laur- erations and continue to be flexible Jay Nelson, analyst, Brown Brothers ance Tisch, who also heads Loews with respect to the acquisition of addi- Harriman & Co., said once the buy- Corp., said that the CBS Board "has tional broadcast properties...." back is completed, CBS stock will concluded that a repurchase of CBS Wall Street reacted favorably to the trade in the $145 to $165 range and common stock is the best use for a sub- CBS news. Wednesday, the day of the that he is leaning towards advising cli- stantial porton of its cash and marketable announcement, the stock closed at ents to sell the stock instead of partici- securities." The offer, Tisch said, will 1751/2, up from 169'/s on Tuesday. pating in the buyback. He is also not also provide CBS shareholders with the Analysts interviewed by BROADCAST- anticipating any sale or takeover of chance to receive a premium over recent ING did not think the buyback would CBS in the near future. market prices while retaining their equi- make CBS any less attractive a takeover In reaction to the buyback, Standard ty investment in CBS. target by a Hollywood studio. "CBS is and Poor's put CBS's roughly $1.5 bil- The buyback also helps ease the tax still just as attractive and this does not lion of debt on CreditWatch with nega- burdens facing the Paley Estate. The es- change anything," said industry analyst tive implications. Besides the buyback, tate had approached the board about sell- Jessica Reif. She saw the buyback as a the ratings agency cited CBS's expected ing shares to fund tax obligations and way for Tisch to "get some cash out of fourth quarter loss and a weak advertis- that was probably a factor in Tisch's the company" and "make sure the Paley ing market as reasons for a potential buyback decision. The estate had a pre- Estate did not go into a third party's downgrading. existing option that required CBS to buy hands." Also, for the first time, CBS an-

40 Top of the Week Broadcasting Dec 17 1990 total close to $100 million, thought that tions President Tony Malara: "This CBS may be underestimating its total fund was not and is not designed to loss. But, by taking the loss now, CBS fund shortfalls in operating divisions." will improve its earnings next year. Malara went on to say that questions Also, there is no guarantee that next have been asked in the past about not year's playoffs and World Series will be using the $3 billion nest egg, and it as short and as lackluster as the season was made clear that the asset fund from just ended. the sale of assets was "designed to CBS said the weak advertising market park money for acquisitions" and that and the growing costs run up by the the operating divisions have to stand news divison's coverage of the Middle on their own. Added an industry ana- East crisis also contributed to the fourth lyst: "Buying back stock has nothing quarter loss. The CBS television net- to do with running the network as effi- work, the company said, is also expect- ciently as possible." ed to show an operating loss in 1991. Much has also been made of the fact CBS said it is "attempting to mitigate that when the buyback is concluded, the projected losses at the Television Tisch -whose Loews Corp. bought CBS President -CEO -and now Network, in both the fourth quarter of most of its shares at an average of $127 chairman too -Laurence Tisch 1990 and fiscal 1991, by wherever pos- per share -will receive a profit of sible reducing its operating costs." In $157.5 million for the 44% of Loews nounced what it expects to lose on its recent weeks, CBS has closed both its Corp. shares tendered during the buy- Major League Baseball contract. The Chicago and Denver news bureaus and back. The compound average of network said that operating results for laid off between 30 and 40 employes in Tisch's profit would be equal to 8.4% the fourth quarter 1990 would include an New York. a year. operating loss of $55 million from its Although CBS affiliates may not be Tisch was unanimously elected 1990 coverage of baseball and an after - too pleased with CBS spending $2 bil- chairman of the CBS board last week tax provision of $115 million for antici- lion to buy back stock just three weeks and will also continue to serve as presi- pated losses over the life of the contract. after it cut affiliate compensation by dent and chief executive officer. He Some analysts, who earlier had said that 20%, the two actions are not necessar- succeeds William S. Paley, who died CBS losses for this year alone would ily related. Said CBS Affiliate Rela- Oct. 26. -ir

WARNER LAYS OUT ITS NEW ORLEANS SPREAD Two new first run shows, cash /barter movie package are among shows distributor is taking with it to New Orleans

Wamer Bros. Domestic Televi- owned WMAQ -TV Chicago about produc- House. So far, Brown, now in its third sion Distribution confirmed ing the program at the station's new season on CBS, has been sold in 26 of last week it was bringing two production facility there. Bonnie Ka- the top 30 markets, including the three new first -mn properties to the NATPE plan, who will produce the show for Tribune -owned stations: WPIX -TV New International convention in New Orleans Warner, is based in Chicago and would York, KTLA -TV Los Angeles and WGN- next month -a new, one -hour talk strip, prefer to stay there, sources said. TV Chicago. Jenny Jones, and a new half-hour maga- "We've had talks with a number of Full House is also sold in 26 of the top zine, Getting Even. stations in a number of cities about pro- 30 markets, including the Tribune stations In addition, Warner is launching a ducing the show for us," said Carlin. in the top three markets. "There has been new cash -barter movie package that in- "There is no deal yet." Currently, a lot of talk about the bad market for cludes "Batman," the top theatrical Jones is being offered for straight barter, program sales," said Keith Samples, sen- draw for 1989, as well as "Lethal seven minutes each for local and nation- ior vice president, Warner's off-network Weapon 2" and "Gorillas in the Mist." al sales. division. "It almost becomes a self-fulfill- "Batman" does not become available to The second new first -run program ing prophecy. But the fact is a lot of stations until Dec. of 1998. Warner is launching is Getting Even, shows are being purchased. You just have According to Scott Carlin, senior vice described as an investigative news mag- to work at it." president, Warner Bros. first run con- azine that will focus on exposing con- In first -run, Warner is committed to sumer division, Jones has been cleared sumer rip -offs and bureaucratic inepti- the new game show, Trump Card, for by 50 stations over 30% of the country. tude. one full year, said Carlin. But given the Stations picking up the show include No word yet on clearances for the ratings so far, he said, prospects for a NBC -owned WTVJ -TV Miami, KPRC -TV half -hour magazine, which is being of- second year are "not realistic." But the Houston, KRON -TV San Francisco, as fered for cash plus barter, with Warner company believes strongly, he said, that well as the LIN Broadcasting group. retaining one- and -a -half minutes of na- the weekly talk show with Jesse Jack- Warner is currently looking for a pro- tional barter time. son, not off to a good start, can be duction base for the Jones program. The On the off-network side, Warner will salvaged, and production and format company has held talks with NBC- focus on selling Murphy Brown and Full changes are in the works. -RR

Broadcasting Dec 17 M0 Top of the Week 41 AMERICAN FIRMS NEGLECTING OVERSEAS OPPORTUNITIES

AIthough there is worry about for- companies still see overseas markets as nates European pay TV. Even in Eastern eign companies gobbling up too incremental revenue. "The problem is Europe, where media is a new frontier, much of U.S. media, there is that as Europe and the rest of the world "there's no infrastructure, so you're not also concern that media companies still begin to develop, they may not appre- sure what you're actually buying," Tin- in American hands are not moving fast ciate that attitude," he said. And they ker said. enough in overseas markets, doing little may choose not to deal with it as they Time Warner says it has a plan for to instill Wall Street with confidence -a begin to build up their own programing international involvement in the form of desire to provide financing for interna- resources, according to Tinker. strategic alliances, according to Bleier, tional ventures. The financial community is going to whose sentiments were later echoed in a At a conference on media globaliza- need some significant convincing, since speech by Gerald Levin, the company's tion sponsored by the National Telecom- Tinker contended that the climate for vice chairman. munications and Information Adminis- U.S. involvement in foreign media oper- NBC's Holston bemoaned the fin -syn tration and the City University of New ations is getting tough. "Americans are rules, which he said have hampered York, John Tinker, associate, Morgan a little late to the table," he said. The NBC's efforts to get into the internation- Stanley & Co., said the media industry, planned limit for a 25% ownership in al arena. Even if the fin -syn rules are plagued by battered stock prices, has European companies by non -EC compa- changed (see story, page 35), Holston become so complex and fragmented that nies will present an obstacle to U.S. maintained it is several years too late for it has created financial uncertainty. involvement, as do established media the network to jump effectively into the "Wall Street is trying to get a handle on players, such as Canal Plus which domi- international market. -s616 what the media business is doing," he said during a panel session moderated by BROADCASTING Managing Editor Don- ald West which featured Ed Bleier, pres- WGA, AMPTP TO VOTE ON ident for pay TV animation and network features, Time Warner, and J.B. Hol- ston III, NBC International senior vice EXTENSION OF CURRENT PACT president. The U.S. companies that are looking With 1988's five- and -a-half Jan. 16, 1991. The pact has already been globally are highly leveraged, increasing month writer's strike still fresh given the green light from WGA's board the uncertainty, said Tinker, and so far, in the minds of Hollywood members on the East and West Coasts. they are not aggressive enough, nor have writers and producers, the Writer's If approved, the new contract would be they presented a sufficient blueprint of Guild of America and Alliance of Mo- in effect through May 1, 1995. how they plan to go forward in internation Picture and Television Producers "We are poised to begin a new era of tional markets. But if these companies are mulling over a proposal for a three - peace in the history of our negotiations can convince Wall Street of their growth year contract, extension of their current in this industry," said George Kirgo, potential in international markets, then four -year pact. The two sides have come president, WGA, West Coast. "This is Wall Street will be willing to support the to agreement on the details of the new no mere extension of a contract. Not debt, Tinker said. contract, and the extension will go be- only does this deal extend industrial Tinker complained that U.S. media fore the WGA membership for a vote peace for another five years, it improves the contract, provides healthy financial increases, protects our health fund, contains no rollbacks and, perhaps most im- 'PREVIEW' CANCELED portantly, it sets the stage for a new way of doing business between this Guild Television Program Enterprises, the program syndication arm of Telerep, and the companies," he said. last week announced the cancellation of Preview: First Look at the New. Representing the producers, Nick The cancellation, effective Dec. 30, is this season's first casualty among first - Counter, AMPTP president, said: "This run magazines. It also represents a major blow for TPE and Telerep Chairman extension is good for the industry. This Al Masini, who spent two years developing the program, which was hosted by will allow men and women of vision an Chuck Henry. extended period of time in which to In recent weeks the TPE sales force made a full court press on stations to make their arrangements for creative add or upgrade the program, and the company spent generously in cash filmmaking without being distracted by compensation, and cooperative advertising and promotion dollars to get the lengthy Guild contract negotiations and show upgraded. In Boston it reportedly paid waz -TV around $500,000 in cash potential conflict." and co -op ad support to move the show from the afternoon to prime access. The new pact calls for the establish- Sources also said the company paid WRC -TV Washington several hundred ment of a Contract Adjustment Commit- thousand to upgrade the show to early fringe. But the latest marketing push tee that will meet at least every 12 was apparently too little too late. According to sources, TPE's corporate months to discuss amendments to the parent, Cox Enterprises, was not encouraged by the show's November perfor- agreement. In addition to the formation mance and concluded there would not be a long -term payoff to justify of a committee, WGA's health fund will continuing the show. The sources also said Cox was unhappy with TPE's be increased by 4.5%, compounded an- strategy of "subsidizing" other broadcasters to get them to carry the show. nually in each of the contract's three additional years. -sc

42 Ta' ai We Week Broadcasting Dec 17 1990 PROGRAlVII1G

ABC RESTRUCTURES TV GROUP Swanson, Beuth divide up programing duties of departing Brockman

With Michael Brockman out as head of daytime, late night and children's programing, executives at ABC say program changes are almost certain to occur in some of those dayparts, particularly daytime. Last week, ABC restructured the network television group. Dennis Swanson, president of ABC Sports, assumes responsibility for daytime and children's programs as well. Philip Beuth, senior vice president, ABC Television Network Group, assumes responsibility for late night programs. He will continue to oversee Good Morning America. In an interview last week, Swanson suggested strongly that the The Home Show, which kicks off ABC's daytime at Dennis Swanson Philip Beuth 10 a.m., would be canceled. "We've got to take a look at how we start our day," he said. "That has been a weak- within about a half a rating point in the year. CBS's share of daytime revenues ness and we have to see if we can im- key women demos so far this season. rose a percentage point to 36% and prove that" time period. "We need to ABC's share of daytime viewing, and NBC's climbed two points for the same find the most effective programing we revenues, continue to shrink. period to 29 %. can put in there." The show is a distant Season to date (through November), CBS has also made dramatic gains in second in the ratings, behind CBS's ABC's average daytime rating is off the Saturday morning daypart this sea- hour -long game show, The Price is 13% to a 4.6. (CBS is off 2% to a 5.5, son, due largely to the runaway hit car- Right. and NBC is down 16% to 3.1.) Accord- toon, Teenage Mutant Ninja Turtles. A little over a year and a half ago, ing to Broadcast Advertiser Reports The network has taken the lead in the ABC, in an unprecedented move, split (BAR), for the third quarter of 1990, daypart, as of the last week of Novem- off three entertainment dayparts into a ABC's share of daytime revenue ber. separate Hollywood -based division run dropped to 35% from 38% the previous But Swanson said he does not foresee by Brockman, who had been recruited from CBS, where he had been in charge of the same dayparts. THE 'BUCKY' STARTS HERE At the time of the reorganization, ABC executives said it was being done Claster Television is rolling out Bucky O'Hare and the Toad Wars, a new to enable newly installed ABC Enter- half-hour weekly animated series -initially with a planned June -September tainment President Robert Iger to focus 1991 introductory broadcast window planned, followed by its regular weekly exclusively on prime time. The thinking run in fall 1991. The characters are taken from a serial strip that Continuity also was that daytime, which yields the Comics has published since 1986. Sunbow Productions acquired domestic highest profit margins of any daypart, distribution rights and has turned them over to Claster Television, according to needed full -time attention for two key President John Claster. Claster, who characterized Bucky's "off-the- wall" reasons. humor as a meld of classic Warner Bros. "Looney Tunes" cartoons with First, the network daytime revenue Group W Production's Teenage Mutant Ninja Turtles, says the animated series pie was shrinking, from about $1.6 bil- will be skewed to children ages 6 -11 (a slightly older target than the traditional lion in 1985 to $1.2 billion in 1989. 2-11). An initial allotment of 13 episodes for next season is slated, but Claster Second, ABC was losing ground to CBS said there is a possibility the number of episodes could be increased for 1992- fast. By the time Brockman took over at 93. However, Claster says both companies will look over Bucky's first -year ABC, CBS had already taken over the performance before making any commitment to daily stripping. According to daytime household ratings lead and had Claster, Bucky will be offered on a two -minute national, three- minute local closed to within one rating point of the barter split. key women demographics. A source close to both companies estimated the per -episode production cost And since Brockman's arrival, CBS at approximately $250,000. has narrowed the gap even further-to

Broadcasting Dec 17 1990 any "radical changes" in Saturday might change," said Beuth. "All I audience at midnight. We're going after morning. "You have to give the compe- know is we have to get better num- young adults, 18 to 34." tition credit," said Swanson, referring bers." In the fourth quarter, the show Brockman's falling out with higher -up to CBS. "But it really comes down to is last in network competition and has management at ABC apparently came to one program [Ninfa Turtles]. Our Satur- fallen several points from its Nightline a head during an affiliate board meeting day morning situation is pretty good lead -in. in Palm Springs, Calif., two weeks ago. overall. We are strong in the 2 to 11 Beuth denied reports he has a mandate It was during that meeting that John demographic." to develop Nightline-compatible pro- Sias, network group president, first ap- In late night, ABC has renewed the graming in the daypart. In fact, just the proached Swanson about taking added struggling Into the Night with Rick Dees opposite is true, he said. "We don't daytime and Saturday morning duties. through next April, and new late night need a carry over from Ted Koppel," he That Thursday (Dec. 6), Brockman was chief Beuth said he is committed to said. "A good entertainment show will out. The following weekend, both finding ways to make the show work. find its audience. In this age of multiple Swanson and Beuth had agreed to fill the "I really can't tell you how the show viewing choices, you can create a new management void. -fla

NBC SHUFFLES DECK ON SIX OF SEVEN NIGHTS `Grand,' `Ferris Bueller' out, `American Dreamer' on hold to make room for new entries

NBC shook up its lineup on six of Thursday lineup is Wings in the 9:30 -10 day night. The show replaces American seven nights last week, announc- slot replacing Carsey -Wemer's Grand. Dreamer starring Robert Urich, which ing changes that will bring three Grand had been renewed for this season NBC says will return to the schedule in new series to the schedule and signal the as part of NBC's efforts to secure anoth- the spring. American Dreamer recently return of another. er season of The Cosby Show, also a received a four-episode, back -end order Grand and Ferris Bueller have been Carsey -Werner production. Wings from the network rather than the typical canceled and American Dreamer has moves to Thursday 9:30 Friday. full order of nine. been put on hiatus to make room for new Friday sees the debut of Dark Shad- On Sunday, Sunday Best from NBC entrants Dark Blossom, Shadows, and ows in the 9 -10 time period vacated by Productions debuts in the 7 -8 time slot. Sunday Best. Seinfeld, which had a brief Night Court and Wings. The series, pro- The show will feature highlights from summer run on the network, also will duced by Dan Curtis and MGM/UA NBC series as well as incorporate orig- make its way onto the schedule. In addi- Television, stars Ben Cross and Joanna inal material in the hour series. Fol- tion, Night Court, John and Wings Dear Going. lowing, from 8 -9, are the pairing of will be given new time periods. The Dear John, formerly in the 9:30 -10 Real Life with Jane Pauley and Expose. changes, announced last Wednesday and time slot on Wednesday night, takes The two NBC News series lead into set to take effect in January, represent over the 10:30 -11 time period on Satur- NBC Sunday Night at the Movies. -K the most upheaval any network's lineup has undergone since the start of the fall season. On Monday, Blossom takes over the 8:30 -9 time slot from the outgoing Fer- CANNER TARGETS 'STREET ris Bueller. Blossom, produced by Witt JUSTICE' Thomas and Touchstone, stars Mayim Bialik as a teenage girl coming of age FOR FIRST RUN IN '91 while living with her father and two brothers. The series follows Fresh Hour action /adventure will be veteran drama Prince of Bel Air and leads into the NBC producer's first show for first run debut Monday night movie. Tuesday night is unchanged with Mat- lock 8 -9, In the Heat of the Night 9 -10, Stephen J. Cannell Productions, Street Justice, a new action/adventure and Law & Order, 10 -11. veteran producer of hour dramas hour targeted for launch in 1991 -92, is Wednesday night undergoes two time for network and syndication and the story of a Vietnamese martial arts period changes, with Night Court return- fresh from its successful launch of 21 expert who meets up 20 years later with ing at 9:00, followed by Seinfeld at 9:30. Jump Street in first run (following its run an American Vietnam veteran to fight Seinfeld stars comedian Jerry Seinfeld on Fox), is rolling out its first program injustice on the streets of a major urban and is produced by Castle Rock Enter- specifically targeted to that market. metropolis. (The "rebels with a cause" tainment. For the evening, Unsolved Cannel) Distribution, which has kept theme has been a consistent winner and Mysteries and Hunter remain in their a tight lid on the show's preproduction younger demo draw for Cannel)). time periods of 8 -9 p.m. and 10 -11 details ( "Closed Circuit," Oct. 29), re- There is no pilot yet for the program, p.m., respectively. leased specifics to BROADCASTING last which will be cast following the NATPE The only change in NBC's keystone week. convention in New Orleans (Jan. 14-

44 Programing Broadcasting Dec 17 1990 i e

He's Mr. Bogus, every kid's mischievous alter -ego, wreaking hilarious high- spirited havoc ... then disappearing into the woodwork just before mom and dad return. He brings the house down with giggles every time he comes out to play.

Animation by

Z O D I A C [I Premieres Fall 1991 ' Half Hour Weekly Series s Contact: Zodiac 212 582 5599 CALICO ©1990, Zodiac Entertainment 18). "We will mount initial discussions ecutive producers of Justice are Mark run, Paramount's Star Trek: The Next at INTV [Jan. 3 -5 in Los Angeles] and Lisson and David H. Balkan. Generation, both Jump Street and Street NATPE," said Pat Kenney, President, Commenting on the prospects for the Justice, said Curtain, "can get a bigger Cannell Distribution. "I anticipate that Cannel) offering, Jim Curtain, VP, di- bang in terms of Hollywood- quality pro- by the end of both conventions we will rector of programing, Harrington, Right- duction values in Canada at a much low- have 70% coverage. The success of our er & Parsons, said: "It's certainly a er cost [Street Justice, like Jump Street, action/adventures Hunter and 21 Jump good market for action hours, especially will be produced at Cannell's North Street encourage us that counterpro- where the show can piggyback on Fox Shore studios in Vancouver]." graming sitcoms has proven very suc- affiliates in the post 10 p.m. slot., and in On the financial side, Curtain said a cessful on a wide scale." late night on CBS affiliates." There is key question about the show is whether Kenney said that Street Justice will be also an "obvious niche" with indepen- there will be an "eventual cash back an all -barter offering, but has yet to de- dents, said Curtain, who felt the 70% end" (it generally takes four seasons and cide the split (the split for Jump Street is clearance projection was "doable." Un- 100 episodes to achieve what is essen- 61/2 minutes local/61/2 national). Co -ex- like another popular action hour in first tially off-first run syndication). -W,JE

WORLDVISION EXPANDS ITS PROGRAMING WORLD VIEW Cable programing, second movie package in works

Worldvision is expanding its do- and Renaissance station groups. mestic television operation Acquiring film title rights will contin- with the formation of a new ue to be a priority for the company, said cable program marketing and develop- Montanus. A third package, Worldvision ment division. Gary Montanus, senior 11, will be released within the next year, vice president, marketing, Worldvision, he said. confirmed the plans, and said the new After a one -season hiatus, the compa- division should be up and running by ny has also decided to re-enter the week- January. ly, half -hour first -run business with the In addition, the company is currently proposed launch of a new Tarzan. As putting together a second movie pack- yet uncast, the show is a joint venture of age, which will be launched at NATPE, Balenciaga/William F. Cooke Produc- and is developing with Hanna -Barbera tion, and will be shot in Mexico at the several new animated programs, includ- facilities of Producciones Telemex. ing a new version of the former network Although still sporting the trademark prime time and Saturday morning car- loincloth, the latest Tarzan (the 19th to toon, Top Cat. The company will also Montanus be exact), will be a hero for the 90's, start knocking on station doors this week Montanus said. "The show will deal with a new weekly first-mn version of with Sherman Helmsley, "The Quest," with contemporary issues like strip min- Tarzan. with Henry Thomas, and "Purple Peo- ing and deforestation," he said. Jane William Baffi, vice president and ple Eater," with Ned Beatty and Neil will be a thoroughly modem women in eastern regional sales manager, will Patrick Harris. this latest update, and will be portrayed head the new cable arm. Word of the The Fantasy package comes just two as a scientist working in the jungle. new unit comes just two months after the months after the company began market- "We think this property has long -term company announced the formation of a ing its first movie package, Worldvision asset values," said Montanus. new broadcast program development 1, a 24-title collection of theatrical mov- The new version of Top Cat is one of arm headed by Don Micallef. ies, including "My Left Foot," "She's four new programs in development for According to Montanus, the new ca- Out of Control," and "A Nightmare on possible rotation in the two -hour Sunday ble unit is a recognition of the growing Elm Street IV: The Dream Master." So morning cartoon block called Funtastic importance of cable to program distribu- far, the package has cleared over half the World of Hanna-Barbera, which will go tors. In addition to distributing library country, including the Tribune, Gaylord into year seven next season. sir product to cable, the new division would look to develop first -run cable product as well, said Montanus. "Cable could NEW DEAL also be another testing ground for new Emmy Award nominees Mark Egan and Mark Soloman, writers product," he said. and producers of MTM Enterprises' Newhart during its last two seasons The company's new movie package is on CBS, have signed a new exclusive three -year deal that an MTM Television called Worldvision Fantastic Fantasies, spokesman would only say is a multi -million -dollar contract. Egan and Soloman's a younger- skewing package aimed at 12- first project for MTM, the half -hour Ruth Harper sitcom, has 34 year olds. The package, which in- received a six - episode, midseason commitment from the network. The cludes theatrical film titles only, will be team also served as supervising producers of MTM's Eisenhower & Lutz (CBS, offered for barter, with stations commit- 1987 -88) and acted as staff writers and later producers for the last three seasons of Alice ting to a two -year license term. Titles in (CBS, 1976 -85). the package include, "Ghost Fever,"

46 hograndeig hoadwsfing Dec 17 1,90 THE PUCK STOPS HERE: TWO NEW FRANCHISES WOOED BY POTENTIAL TV RIGHTSHOLDERS TV rights for new hockey teams up for grabs; sunshine network a front runner

While television rights are still work has the upper hand in negotiating seeking to add sports properties to its up for grabs for the newly rights to the San Jose Sharks, which Golden State Warriors basketball and awarded National Hockey make their debut in fall 1991. Sports - Oakland A's baseball packages. League franchises in San Jose, Calif., Channel Bay Area and the Pacific Sports Prewitt said other interested broad- and Tampa Bay, Fla., it appears the Network are both aggressively pursuing casters in the market have included regional Sunshine Network has a good the cable TV rights, according to Chuck KBHK -TV and KRON -TV, both San Fran- jump on winning cable TV rights to the Prewitt, vice president, broadcast and cisco. A possibility might be to pro- Florida team. media marketing for the team. vide broadcast rights jointly to two sta- The Sunshine Network, with 95% The Sharks are seeking to close deals tions in the market, he said, along the penetration of all cable homes in the by the end of the month, which will lines of an existing Warriors deal be- state (approximately 3 million), has had allow for approximately 25 over-the -air tween KPIX(TV) and KICU. Definitely several discussions in recent months and 30 cable games, said Prewitt. out of the running is ABC affiliate with the Tampa Bay Lightning owner- Among the more aggressive broadcast- KGO -TV San Francisco, which was told ship group, headed by former NHL pro ers in the bidding process has been KICU- by Capcities /ABC that it could not pre- Phil Esposito. The network also worked Tv San Jose, he said, which has been empt its network schedule. -NB with the group earlier this year in spon- soring, promoting and televising exhibition hockey games in Florida, months before the NHL approved the team for a fall 1992 start. The courtship could pay off for the Sunshine Network, according to Esposito, BOARDWALK HOPES TO SPAN ATLANTIC who told BROADCASTING that he is currently favoring the network over its competitor, SportsChannel Florida. Esposito New production house, headed by Alan Wagner, said that SportsChannel Florida had not will specialize in European co-productions approached the Tampa Bay Lightning until after the team had been awarded its franchise by the NHL on Dec. 7. AIan Wagner, former president series, Wagner said future distribution "I think SportsChannel made a tacti- and chief executive officer of rights will be sold on a project by project cal error, but it doesn't mean I won't The Disney Channel and most basis. listen to them," said Esposito. He ac- recently executive vice president, Gros- The animated series is unique, said knowledged that SportsChannel Florida so- Jacobson Entertainment, has joined Wagner, in that it will probably be the has the experience gained by associa- with Fred Tarter, founder and president, company's only project to be produced tions between several NHL teams and The Rainbow Group, in forming Board- without foreign partnership. Wagner other regional SportsChannels (Chicago, walk Entertainment. The new company said animation is a genre easy to produce Philadelphia, New York, New Jersey will produce both television and feature for both sides of the Atlantic because and New England), is tied to Sports - film projects with an eye towards Eu- "it's easy to dub. Because the move- Channel America, which currently holds rope, according to Wagner. ments of the mouth are imprecise, you national NHL rights and appears to have The first television project for Board- can insert a different language without it significant financial backing. walk will be Frame by Frame: Prime - looking odd," he said. But he said the Tampa Bay Lightning Time Animation, a half-hour weekly se- The majority of the Boardwalk produc- would not compromise simply on the ries produced in association with Group tion will be shot in Europe, with a Euro- basis of who places the highest bid, not- W, which will syndicate the show. The pean flavor, but Wagner said the company ing that the franchise already has strong project is set to debut in fall 1991 as a will still be looking to sell product to all financial backing. Several Japanese in- one -hour special, with the weekly series U.S. outlets, including the networks. vestors, for example, are backing a $90 set to premiere in "the first or second With CBS filling its late -night lineup million arena to be constructed for the quarter in 1992" according to Wagner. with five foreign co-produced action -ad- team. Wagner said the company's desire to venture series, Wagner acknowledged In a further sign of support for the start with an animation series stems from missing that opportunity by "about six Sunshine Network, Esposito said he and his and Tarter's "fascination" with the months," but said he still has friends at his management team have already con- genre. In fact, Tarter is in the process of CBS where he spent 21 years, including a sulted with the regional network on in- building an animation house in Luxem- time as vice president in charge of pro- novative ways of televising the team bourg, which will handle much of the gram development. While at CBS, he also from the proposed facility. In addition to company's future animation projects. worked on developing European co-pro- signing a cable outlet, Esposito said the Frame by Frame, animation mixed duction opportunities for the network. team will also consider a local broadcast with live- action, will be hosted by a co- Boardwalk will have a European pres- package. median and is targeted to an adult audience with a subsidiary in London, Board- Less clear is which regional cable net- ence. Although Group W will sell the walk U.K. Ltd. -c

Broadcasting Dec 17 1990 Programing 47 k ,...... ny.,maV.agat...y..::_. Great reporter.

TRIBUNE ENTERTAINMENT Company

_ Great report card.

RATING SHARE MARKET STATION INCREASE INCREASE Atlanta WSB + 13% + 15% Chicago WGN + 39% + 29% Cincinnati WKRC + 19% +17% Dallas KTXA + 33% + 20%

Denver KUSA + 34% + 39%

Milwaukee WISN + 30% + 26%

Minneapolis KSTP + 11% +12%

New York WCBS N/C N/C

Phoenix KTSP + 21% +13%

Sacramento KCRA + 46% + 39%

St. Louis KTVI + 43% + 60% Tampa WTOG + 75% + 83%

4.,1V4 Washington, D.C. WJLA N/C + 27%

Source: NSI Nov. '90 /Nov. '89 Overnights

Station Clearance Contact David Sifford Executive V.P. /Marketing & Sales (615) 242-7017 or your regional sales representative MARKET STATION Toan New York WNBC shows Chicago WGN Philadelphia KYW a gain San Francisco KTVU Detroit WDIV again Cleveland* WKYC Minneapolis & again Miami & again Sacramento V & again Denver KWGN Milwaukee WITI & again Source:ARB/RSI, Nov.'90/Nov. '89 Overnights & again

TRIBUNE ENTERTAINMENT & again. Company TIME RATING /SNARE PERIOD INCREASE '89 PROGRAM COMMENTS 3 p.m. 58 %163% Santa Barbara Tied for 2nd place, beating Guiding Light. Trump show delivered a 6.0 rating- highest ever for WNBC at 3 p.m. 10 a.m. The Joan Rivers Beat two network affiliates. Show

3 p.m. Jackpot/ Effective against network soaps. 3rd Degree

9 a.m. Regis & Kathie Lee #1 independent in the time period. 3 p.m. 31%/44% Santa Barbara Tied with Guiding Light for 2nd place. 9 a.m. 15 %/13% Everyday with Overwhelmed November '89 Joan Lunden talk show performance.

10 a.m. 8 %/11% The Joan Rivers 2nd place in the time period. Show

9 a.m. 75 %/50% Everyday with 50% HH share gain over the Joan Lunden lead -in.

10 a.m. 38 %/40% Generations/ Tied for 2nd place in the time Classic period. Concentration

12:30 a.m. 9 %/13% The Joan Rivers Tied for 1st place. Show/ It's a Living 10 a.m. 42 %/50% Rockford Files #1 independent in the time period. 12 a.m. 37% /54% Benson/ 1st place in the time period. USA Today

A FIRM GO: ALREADY RENEWED OAN: IN 60 MARKETS: Station Clearance Contact David Sifford IVERS: Executive V.P. /Marketing & Sales (615) 242 -7017 or your regional sales representative RATINGS ROUNDUP BC won four nights out of the week, but ABC, first in prime and one of the highest rated Monday night games ever-and its II time for the week ended Dec. 9, won on the strength of Friday night comedy lineup. Averages for the week: ABC, Monday Night Football -the highest rated program of the week 12.7/21, NBC, 11.9/20 and CBS, 11.2/19.

Week 12 Dec.3 -Dec. 9

1st column tells rank, 2nd column tells position compared to last week: y-Down in rank from last week, A -Up in rank from last week, - Premiere broadcast. 3rd column tells rating, 4th column tells network, 5th column tells show.

1 A 27.0/42 A Monday Night Football 33 13.3/21 C Rescue: 911 65 8.1/13 A Father Dowling 2 23.0/38 C 60 Minutes 34 13.2/23 C Knots Landing 66 8.0/14 C Garfield Christmas 3 21.4134 N Cheers 35 13.0/19 C Evening Shade 67 7.9/15 N News Sp.:Houston 4 19.0/29 A Roseanne 36 12.9/21 A Growing Pains 67 7.9/12 C Top Cops 5 18.0/29 N A Different World 36 12.9/23 A Perfect Strangers 69 7.7/12 F Babes

6 17.2/26 C Murder, She Wrote 38 12.6/19 N Movie: Will I Be Loved? 70 7.6/13 A Life Goes On 7 17.0/31 N Empty Nest 39 12.5/21 A Married People 70 7.6/13 C Over My Dead Body 8 16.1/25 N Cosby Show 40 12.2/22 N Law And Order 70 7.6/14 N Wings 8 16.1/29 N Golden Girl's 41 12.1/20 A Wonder Years 70 7.6/14 A Young Riders 10 15.9/25 N Matlock 42 12.0/22 A 20/20 74 7.5/12 C 48 Hours 11 15.8/25 N Heat Of The Night 43 11.2/20 A Going Places 75 7.4/13 N Quantum Leap 12 15.6/24 A Amer. Funniest Videos 43 11.2/17 F Married...With Children 75 7.4/14 A Twin Peaks 13 15.5/23 A Amer. Funniest People 45 11.0/22 N American Dreamer 77 7.2/13 C Claymation Christmas 13 15.5/25 N Unsolved Mysteries 46 10.9/16 N Ferris Bueller 78 7.1/13 F America's Most Wanted 15 15.3/24 A Who's the Boss? 46 10.9/20 A thirtysomething 79 6.8/12 C Broken Badges 16 15.2/24 A Coach 48 10.5/20 C Dallas 79 6.8/11 F Good Grief 16 15.2/27 A Full House 48 10.5/17 C Jake And The Fatman 81 6.0/9 N R. Redford Spec. 16 15.2/27 N L.A. Law 50 10.3/19 C Night Before Christmas 82 5.9/11 C Wiseguy 16 15.2/22 C Murphy Brown 51 10.1/16 C Trials Of Rosie O'Neill 83 5.6/9 N Chipmunks 20 15.0/24 F The Simpsons 52 9.7/18 C B. Bunny Christmas 84 5.5/10 A China Beach 21 14.9/24 A Movie: Columbo 52 9.7/16 C Movie: Menu For Murder 84 5.5/9 F Parker Lewis

21 A 14.9/25 N Grand 52 9.7/18 N Fanelli Boys 86 5.2/8 F Beverly Hills, 90210 23 14.8/24 C Movie: Donor 55 9.2/16 N Night Court 87 5.1/9 F True Colors 23 14.8/24 A Doogie Howser, M.D. 56 9.1/15 N Night Caller Spec. 88 4.9/8 F Comic Strip Live 25 14.7/21 C Designing Women 57 9.0/14 F In Living Color 88 4.9/9 A Cop Rock 25 14.7/26 A Family Matters 58 8.9/17 N Amen 88 4.9/9 F Cops 27 14.2/21 C Major Dad 58 8.9/14 N Movie:Good/Bad Cops 91 4.7/8 N Saved By The Bell Spec. Video 28 14.1/26 N Carol & Company 60 8.7/16 C WIOU 92 4.3/8 F Totally Hidden 29 14.0/26 N Hunter 61 8.6/14 A Gabriel's Fire 93 4.2/6 F Movie: Portland 30 13.9/21 N Fresh Prince Of Bel Air 61 8.6/15 A Primetime Live 94 4.1/7 F Against The Law 30 13.9/21 A Macgyver 63 8.5/14 C Flash 95 3.2/6 F Haywire 32 13.8/21 A Head Of The Class 64 8.3/14 C Doctor, Doctor 96 2.6/5 F American Chronicles

FREEZE FRAMES: Syndication Scorecard ' Week ended Dec. 2

Rank Program (Syndicator) Rtg Stns Covg 8 Cosby Show (Viacom) 8.8 207 99 1 Wheel of Fortune, syn. (King World) 14.8 221 99 9 Wheel of Fortune, wknd. (King World) 8.2 185 83 2 Jeopardy! (King World) 13.1 217 98 10 TV Net Movie (Tribune) 7.1 136 90 3 Star Trek: Next Generation (Paramount) 11.5 234 97 11 Donahue (Multimedia) 6.2 230 98 4 Oprah Winfrey (King World) 10.0 223 99 11 Inside Edition (King World) 6.2 131 81

5 Warner Bros. Prem. Edition (Warner Bros.) 9.9 138 92 I 1 Pegasus II (Televentures) 6.2 96 81 6 Entertainment Tonight (Paramount) 9.0 176 95 14 21 Jump Street, syn (Cannel) Dist.) 5.2 128 92 7 Current Affair (20th Century Fox TV) 8.9 193 96 15 Hard Copy (Paramount) 4.9 159 90

Nielsen weekly pocketpiece Source: Nielsen and Broadcasting's own research.

52 Programing Broadcasting Du 17 1998 RADIO INCREASES REVENUE SHARE Coen forecasts radio closing in on $9 billion; industry leaders say advertising efforts are beginning to pay off; operators need to keep momentum going for 1991, says RAB

Radio increased its share of the advertising revenue pie in 1990, ac- RADIO ADVERTISING REVENUE cording tc figures released last week. Robert Coen, senior vice president, forecasting, McCann - director of .2111TE:17.1 Erickson, released the forecasts at the $476 million agency's semi-annual presentation of its o "Insider Report" (see story, page 63). +4% Coen projected that radio's total share of advertising would grow from 6.7% in $495 million 1989 to 6.8% in 1990, or approximately $8.8 billion. The RAB projects that in 1991, radio's share will increase to 7% 1 of the total advertising pie. Warren Potash, president and chief $6.3 billion operating officer of the Radio Advertis- ing Bureau, sees the trend continuing U over the next few years. "With the ero- O +5% sion of mass media and the growth of J targeted media, all we have to do is $6.6 billion show up every day," said Potash. "We have to be the premiere target media in the world." The advertising community, added Potash, will continue to learn $1.6 billion about radio and the share will gradually increase. "We never, ever, look for gi- ant leaps," he said, "because these +7% trends are put together with small little ratchets-each year the ratchet goes up $1.7 billion just a little bit," Network radio revenue was up 4% over 1989, according to Coen's figures, $495 million in 1990 versus $476 million in 1989. Bud Heck, president, Ra- their dollars." The economic pressures should fuel a reexpansion in advertising dio Network Association, sees a bright being brought to bear on everyone, said throughout the rest of the decade. year ahead for the industry. "We have a Heck, can help operators underline the Spot radio posted the biggest overall medium that was born in the 1920's, but strengths of their medium-the targeta- growth of the three radio categories, a is really geared to the 90's from a mar- bility and locality of radio. 7% increase to $1.655 billion versus keting standpoint," he said. In his view, Local radio revenue is projected to $1.547 billion in 1989. there are still going to be hundreds of increase overall by 5% in 1990, to Overall, radio advertising grew at millions of dollars invested in national $6.615 billion, versus $6.3 billion in about a 5.0% rate from I989's total of advertising. The emphasis should be, 1989. The increase projected is 1% less $8.42 billion to the projected 1990 fig- Heck said, on carving out a bigger share than Coen predicted last June (BROAD- ure of $8.8 billion. "I just know that we for radio. "I like to remain a little bit CASTING, June 25), but he attributes the are on the right track," said Potash. optimistic," said Heck, "even if there is shortfall to the Iraqi invasion of Kuwait "We see the future and we are going to a 15% cut in advertising investments, and disruptions in the economy. be the most elated people in town." which is not likely to happen, you still Total 1991 expenditures for all U.S. In essence, he added, the numbers have 85% of the pie left." advertisers, according to Coen's analy- show that the newspaper industry is de- Radio is being reexplored, said Heck. sis, is expected to rise about 4.6% to clining and radio is starting to reap the "Many people tend to forget that when $136 billion. He forecasts only modest benefits of their situation. Said Potash: there is any kind of recession or crisis in growth for 1991, but an economic re- "As time rolls on, we will be gaining the economy, advertisers start to look a covery of sorts in 1992, aided by the more momentum. We just have to keep little bit closer at how they are spending Olympics. That recovery, said Coen, this bloody momentum going." -« lndaslLO be 17 1!!0 Wi 53 COUNTDOWNS THRIVE DESPITE TEEN AUDIENCE EROSION. Market is `saturated' as five countdowns struggle for lagging 12 -34 audience

As many advertisers shift their focus still want to reach the young adults to sell shows are on the air today, two of them to the 25 -54 population segment, typical teen -age products, such as bubble produced by the same company, and teen -ager dollars are drying up. gum and candy. Also, the 20-year cross- there's just so many slots available in a Radio stations continue to change to adult- generation appeal of Casey Kasem helps it market," he said, adding: "It's defmitely oriented Hot AC or oldies -based formats, to sustain strong 12-plus numbers (as well tough out there." and program suppliers are slashing their as the revenue to justify the estimated $13 Tough enough for usually aggressive marginal teen-age -targeted programs. million -$14 million, five -year package Unistar Radio Networks to at least tempo- Such major networks as Unistar and that lured Kasem away from ABC rarily bow out of the countdown fold. Westwood One have pruned their 12 -34 [BROADCASTING, April 4, 1988] ). Earlier this month (BROADCASTING, Dec. programing rosters-a move explained by Tim Kelly, executive vice president 3) Unistar passed on an option with Lori- one programing executive as "natural se- and VP of programing at Premiere Radio mar (whose DIR Broadcasting contracted lection" -and have shifted focus to pro- Networks in Los Angeles, concurs that in 1986 to distribute the show) to renew graming that appeals to the much larger "there's still plenty of business in the 12- its agreement to market the Dees show. baby boom cell. Coupled with an extreme According to Nick Verbitsky, Unistar co- fragmentation of contemporary music chairman and chief executive officer, Un- product and a growing trend toward istar never had a contract to distribute the tighter niche programing, the predictions program and, when Lorimar approached of many industry analysts seem dire: them with an option to renew the agree- youth- oriented programing is in trouble. ment for 1991 -"for a lucrative fee" - So what's with all the countdowns? At Unistar declined. last count, radio stations had five Top 40 Unistar president of programing Ed Sa- countdown programs, distributed by four lamon said that Unistar's decision in no different suppliers, from which to choose way reflected its regard for Dees or his (see chart). In fact, in the 20 years since show. Salamon also reiterated growing Casey Kasem first kicked on American concerns that more advertisers are shifting Top 40, the mainstream countdown has Casey Kasem (1) and Bert Kleinman, 'Top their focus from youth audiences to the 40' producer

COUNTING THE NETWORK RADIO COUNTDOWN SHOWS Mins. spots; hour Program Length (network:local) Affiliates

American Top 40 Shadoe Stevens ABC 4 hours 12 (6:6) 400

Casey's Top 40 Casey Kasem Westwood One 4 hours 12 (6:6) 450

Dave Sholin's Insider Dave Sholin Premiere 4 hours 10 (4:6) 80

Rick Dees' Weekly Top 40 Rick Dees Clark -Dees 4 hours 12 (6:6) 375

All- Request Countdown Scott Shannon Westwood One 3 hours 10 (6:4) 215 Rick Dees Shadoe Stevens

become one of radio's most popular pro- 25 -54 baby boom bubble. "There seems graming elements. Top 40 countdowns to be less interest now in youth-oriented are heard on a combined 1,420 U.S. radio programing among advertisers than at any stations, and some carry two or more time I can remember," Salamon said. countdowns and/or repeat the same show "All these [countdown] shows are very on Saturday and Sunday. According to successful with radio audiences, even if one countdown producer, countdowns can they're not as healthy from a revenue be "ludicrously profitable" for networks standpoint as other network shows." Sa- and stations alike. lamon said steep talent fees place a heavy Scott Shannon Dave Sholin Westwood One Radio Networks pro- burden on a show's budget. "They're duces two Top 40 countdowns, Casey's 34 cell on the network side. To say that in paying a lot of money for these guys, and Top 40 and Scott Shannon's All -Request some significant way there's a lack of it makes you wonder whether they're get- Countdown. Gary Landis, vice president revenue or interest on the part of advertis- ting a return in today's advertising cli- of programing, confirms that the count- ers in that demographic isn't true." Pre- mate," he said. down program is alive and well and that miere distributes Dave Sholin's Insider, a Wally Clark, president of Clark -Dees "advertisers continue to have a great in- countdown feature that evolved out of a Media, stressed that his company always terest in youth- oriented programing." former Westwood One show. has produced the Dees countdown. Much of the attrition in the youth pro- Competition among countdowns is Lacking an agreement with Unistar or graming market has been experienced friendly but fierce and is driven primarily Lorimar, CD Media is attempting to with features that lacked the strength of a by marketplace constrictions, according to market the show in -house for the first countdown, Landis said, but advertisers Kelly. "Five major network countdown time. He said that he's seen little erosion

54 Radio Broadcasting Dec 171!!4 tZf .,-9} r» Ó}}.-.YSY j" :i£.... . s:ax.:wrr o

2100 Radio Stations across America are ready for whatever happens on January 15, 1991 (and every other day).

"ABC Radio has kept WINS on top of the Gulf Crisis and ahead of the competition. We've carried all of the ABC Updates since the very beginning of the crisis. Whatever happens, New Yorkers know they'll get the latest, first and best from WINS and ABC." Steve Swenson, Executive Editor, WINS, New York, NY

"ABC Radio's coverage of the Middle East has been superb. The related national and international stories have really put the events and personalities in perspective." Laura Morris, General Manager, KTRH, Houston, TX

"People ask us how we maintain our legendary share; we know ABC is part of it. The Mideast crisis is a very emotional issue for our listeners since lots of them have family in the service. Listeners are calling to thank us for the coverage we and ABC are providing!" Les Acree, Program Director, WIVK, Knoxville, TN

"Although we're a music and personality driven station, information plays a key role in making WKTI the 25 -54 leader in Milwaukee. ABC keeps our audience on top of Persian Gulf developments. Whatever happens on January 15th, we're confident WKTI and ABC Radio won't miss a beat." Douglas Kiel, Executive VP, WKTI -FM, Milwaukee, WI

FOR AFFILIATION INFORMATION CALL: Derek Berghuis (212) 456 -5285 Darryl Brown (212) 456 -5540

ZABC RADIO NETWORKS "WE MAKE A DIFFERENCE" of youth -oriented advertisers, especially among countdowns. "We have seen a SKI REPORTS PROVE LUCRATIVE fall -off in revenue this past year and we are seeing reduced budgets for 1991, but They are big business as national distributors deal with I doubt it has anything to do with the accuracy problems, competition youth market." Clark draws a parallel between radio advertising and the direction of Top 40 music: "In some years On the surface, most ski reports said. "They call in with snow informa- there may be more emphasis on the appear much the same as the con- tion, how many lifts are operating and youth market than others," he said. ditions they report: fine surface what trails are open and what the moguls Clark conceded that the eclectic na- conditions on a good, packed base. But are like." From this information CRN ture of Top 40 music today has created as most seasoned skiers will attest, it's produces Ski Watch, which is fed on an challenges for stations, producers and not necessarily what you see, but what's exclusive basis to stations in the top 50 advertisers. "From time to time, popu- under the surface that counts. markets. CRN contracts with participat- lar music goes through periods where it Daily ski reports account for just a ing ski areas, but no money changes lacks direction, and we're in one of fraction of a station's programing, but hands. Instead, in exchange for promo- those periods right now," he said. "In they represent big business for the com- tional merchandise, stations air the re- times like these we have to be sensitive panies that produce and distribute them. ports free of charge, as well as a number to what's going on in music, what the Long the province of just a few compa- of promotional announcements and spots stations want, and try to stay on top as nies, in the last few years a number of for the report's sponsor. best we can." independent ski reporters have been Most ski reporters admit to the accu- Corinne Baldassano, ABC Radio Net- lured by the estimated six -figure revenue racy problem, but not necessarily its work vice president, programing, admit- reportedly generated by such companies source. AMI's Hamilton said most ski ted that the countdown market is saturated as San Francisco -based AMI News and areas are accutely sensitive to "bad and that "a finite number of advertisers Morrie Trumble & Associates in New marks" given by disappointed skiers are spreading themselves a little thin." York. As more entrepreneurs have en- who, after a four-hour drive, find condi- She said that advertisers and programers tered the field, competition has become tions less than reported. For this reason alike have to remain cognizant that to- fierce and, since ski areas usually pay to the ski areas usually are honest, Hamil- day's young adult audience are tomor- be included in reports, accusations of ton said, and a great number of ski re- row's consumers. "There's still a need for inaccuracies have multiplied. "Because port inaccuracies are the fault of radio some form of programing for these peo- of the money, the ski reporter business is stations that were less than diligent in ple; we just have to serve this niche a little very tight," one industry insider told updating the reports they aired. Also, better," she said. "That's why we've BROADCASTING. Partly for this reason, many ski areas were rating conditions on made some changes in American Top 40 many newcomers claim no, financial re- a poor -to- excellent scale -value judg- over the last two years. We've tried to lationship with the ski resorts and in- ments that Hamilton termed highly sub- make it more in tune with where Top 40 stead obtain their reports from skiers or jective. Pressure from ski reporters is, and it continues to evolve." other parties who supposedly have no eventually forced the end of these "in- This evolution poses perhaps the big- bias or "hidden motive." terpretive adjectives," and conditions gest challenge to produce and market a Not true, says John Hamilton, presi- now are reported according to depth of mainstream countdown, Baldassano dent of AMI. "The reporters who say base, surface quality and weather. said. "Countdowns are very broad - they don't talk to the ski areas because Trumble agrees that inaccuracies re- based." she said. "They're not all - the resorts aren't truthful, aren't being main an ongoing challenge, but claims dance, all- ballad or all -rap. We have to truthful themselves," he said. "Where that much of the blame still lies with the reflect what's selling and getting played are these people getting their informa- ski areas. "The ski industry has caused a out there, and the nature of the beast is tion? If the slopes close at dusk and a lot of this concern, and because of this, that you'll please some of the people new report goes on in the morning, they a lot of skiers don't place much stock in some of the time, but not everybody all have to talk with someone at the ski area ski reports," he said. "Unfortunately, of the time." She said that stations that unless they're reporting yesterday's con- there's a valid reason for that and it's a object to some of the music on the music ditions or talking to the gas station atten- real disservice to skiers." Trumble said charts -and thus played on countdown dant at the bottom of the hill." that the ski reporter's top priority is to programs -need to understand that New York -based Morrie Trumble in- the radio listener and "it doesn't matter countdowns provide a way to break for- sists it is these independent sources - what the ski area wants." mat and offer something outside tight "the gas pump jockeys, bartenders, ski Independent reporters aside, virtually niche fognatting. "The whole point in bums and a network of sources around all ski report services operated on a na- running a countdown show is to be the country" -who level off the some- tional, regionalized basis either on a something different," she said. "If times- unreliable hype promoted by ski market exclusive or format exclusive ba- countdowns were a rehash of everything resort marketing departments. "We take sis. According to Hamilton, ski reports a station played in its regular format, whatever source of information we can and radio are a perfect mix because of why run it? A countdown is a showcase get, as long as we know from experience imagery and immediacy. "It's the image of a broader -based spectrum of the in- that they're credible." both radio and the ski area are looking dustry, an opportunity to give the audi- A spokeswoman for Hamden, Conn. - for," he said. "Also, because condi- ence an idea of what's happening else- based CRN International insists that its tions change so rapidly, radio makes the where in the country." What's the ski reports are compiled from reports fed most sense to run the reports." Timing countdown mystique? "People still want by independent sources. "We have ski also is important, since the ski season to know what's number one," Baldas- reporters who regularly check the condi- falls primarily in the first quarter-typi- sano said. -RH tions at participating ski areas," she cally the slowest period of the year. -au

inadcrafig Du 171990 Radio Broadcasters: Take Our Sound Advice

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former general manager, CKEY an agreement with The Weather CROSS -TOWN Toronto; "Seminar 202 - Channel. Meteorologists at the COLLABORATION Developing a Consultancy Sales cable television service will provide Weed, Colorado Springs classic rocker Environment," Bob RAB the station with weather senior vice president; "Seminar 24 hours day. KKFM(FM) has reached a "time information per brokerage" agreement with cross- 203-Upgrading Your Staffs Presentation Mike Mahone, town dance CHR station KKMG(FM). Skills," vice NEW BALL GAME Larry Wilson, principal, Citadel RAB president of marketing; Communications, parent company of "Seminar 201 Coaching on KPRC(AM) Houston, like KFMB(AM) Dave KKFM, originally contacted the Closing," Gifford, San Diego and KDKA(AM) Pittsburgh, owners of KKMG, Whale president, David Gifford will begin in 1991 to pay a Major Communications Inc., with the International, and "Seminar League Baseball team for regional idea. "The station was not doing 205- Stressing the Importance of broadcast rights but will retain no well financially," said Wilson, Account Maintenance," Jim in -game advertising revenue. KPRC Williams, "although it had very good ratings." sales consultant. regained rights to the Houston The Colorado Springs market Track 3 is The Sales Manager's Astros, which it had retained from has been declining economically, Toughest Challenges. It will also 1962 through 1980 before explained Wilson and has also consist of five seminars: KTRH(AM) Houston took over in "Seminar High seen a series of stations move in from 301-Creating 1981. The new agreement will run the Pueblo market. "It has really Interest Sales Meetings," Greg through the 1995 season. Reid, put a crunch on the operators," he president, Sports Marketing, The station does expect to said, "the market is only about Dave Ludwig, president, create ad revenue outside the team's Newspaper $10 million or $11 million." Advertisers Report, and 162 games, as it plans to provide Don Dolphin Under the terms of the McCoun, president, play -by -play of all spring training Broadcasting; 302 agreement, KKFM will sell all the "Seminar - contests and to schedule Coping with the Commercial commercial time on KKMG both as "extensive additional Astros- related Promotions Avalanche," Lee Carter, a package with the classic rock outlet programing during each baseball president, Local Marketing and individually. When asked by Corp., season and in the off-seasons as BROADCASTING if the project was Steve West, general manager, well," according to a joint KPRC- KXRX(FM) Seattle, and Tom Pace, being given a time trial, Wilson Astros release. "It is our intention," promotion director, WYHY(FM) said that Citadel was determined to said KPRC President and General Lebanon (Nashville), Tenn.; make the idea work. "It will be Manager Harry Schultz, "to go far "Seminar 303-Planning to Avoid successful, we will make it work," beyond what the previous station Sales Turnover," Norm he said. "It is a real advantage for did in terms of promotional everybody involved." Goldsmith, president, Radio involvement with the Astros and Marketing Concepts; "Seminar excitement for our listeners." 304-Managing Conflict within the RAB TRACKING Station," Perry Buffington, The Radio Advertising Bureau has psychologist, controlling dissension SIGNING ON and raising morale in high friction announced two more "study tracks" Colorado Springs -based Business for situations, and "Seminar 305 -How the Managing Sales Radio Network has signed the New Conference Jan. 24 -27 in Nashville to Make Your Station a Client Paul Anovick, president, York Times Company's WQXR- ( "Riding Gain," Dec. 10). Dictate," Media Consultants. AM-FM New York as affiliates. The Track 2, Teaching the network will provide stations with Fundamentals, will consist of five hourly financial updates. seminars: "Seminar 201 - WEATHER REPORT Teaching the Science of Prospecting," Dave Lyman, WLIT -FM New York has reached POINT FORMATION Bill Thomas, former Capitol Broadcasting senior vice president/programing has formed SharePoint Management, a new Now, more than ever . . . broadcast and marketing You need the reliable source communication consulting firm. Thomas's new company will for market data and projections. focus primarily on strategic planning services, program director/ talent development, and profit/ programing efficiency. SharePoint also will INVESTING IN RADIO 1991 offer station acquisition and start -up assistance to broadcast investor groups. SharePoint Management will Call 800 -323 -1781 or 703 -478 -5880 be located in Birmingham, AL. BIA Publications, Inc. P.O. Box 17307 Washington. DC 20041

58 Radio Broadcasting Dec 17 1990 ('AI3LE

SOME, BUT NOT UNIVERSAL, INTEREST IN TOPS PLAN Many operators, while intrigued by possibilities of Showtime's new pricing formula and packaging plans, feel they shoulder too much of the risk

Showtime's new proposal that would fundamentally change the structure of its pay economic model is gathering mixed reviews from operators. Although some are interested in a new pricing formula that would reduce Showtime and The Movie Channel retail rates by half, a number of large MSO's, including Tele- Communications Inc. and Continental, feel the network's To- tal Optimization of Pay Services plan, TOPS as it's called, places far more risk on the operator than on Showtime. What Showtime is proposing is that operators pay a flat yearly fee to Show - time, with the starting point being the amount of revenue an MSO or system remits to the service now. That revenue figure would increase by a certain percentage each year. The MSO, in turn, would have much greater freedom in how it packaged and priced Showtime Showtime's '30 Minute Movie' and TMC. The goal, for operators, mer pay subs. According to another MSO executive, would be to drive penetration by cutting "We're going to use it by adding pays Showtime is giving operators great lati- prices to as low as $4 or $5, or adding at a low cost," Gilbert said. "If I can tude in how they package the premium Showtime or TMC as a $5 second pay, restructure the business, drive value and service, including offering Showtime mostly likely in addition to HBO. protect my profit," he said, the deal with HBO for $4 to $5 more than a KBLCOM has already rolled out its makes sense. But the transition has to be subscriber would pay for HBO alone. It version of the plan, and there is also done carefully, Gilbert cautioned. doesn't make sense for operators to some indication that Cablevision Sys- And he added that the rate cuts make package a reduced rate Showtime by it- tems is sympathetic to the idea. Dean sense in areas where the incumbent uni- self, since it could severely cannibalize Gilbert, senior vice president, marketing verse of TMC or Showtime subscribers HBO penetration, the executive said. and programing, KBLCOM Inc., said is small. He believes former pays will "By tightly packaging Showtime with cable is losing ground in multipay come back if the price is right, and that HBO, you would rarely sell an HBO homes, and operators need to become HBO -only subscribers can be sold a sec- without a Showtime included," he said. more sophisticated in marketing pay ser- ond pay service if the price is lower. While Showtime's TOPS plan is vices. "Operators can't ignore that the Showtime's TOPS rate structure "firm" in its fee per subscriber, accord- category is going down," said Gilbert, would be companywide, but an operator ing to the operator, another top 10 MSO but the new pricing won't be a wide- doesn't have to slash prices in all sys- executive thinks the cost could come spread panacea. "This is micromanage- tems. "You pick off your opportuni- down, believing that Showtime will ne- ment of the category, not a shotgun ap- ties," Gilbert said. "I can't offer HBO - gotiate to a lower price per basic sub- proach," he said. Showtime at a low price," he said, nor scriber. Operators also note that the plan KBLCOM has introduced three new does he want to. As to the fear that the could bring down churn, which would packages in its systems in the last sever- TOPS program would cannibalize HBO, not only mean an increase in penetra- al weeks, based on the flexibility of Gilbert doesn't think so. First, he said, tion, but lower operational costs for op- TOPS. One is a HBO /Movie Channel people underestimate the value of HBO. erators. package for $15, with HBO at essential- Second, there won't be universal knowl- But several other MSO's see more ly $,11 and TMC at $4, he said. Another edge among subscribers about the pric- upside for Showtime than for the cable is a Showtime- Disney combination for ing differences in different systems. And operator, and aren't enthusiastic about $11.95 and a third is TMC only for third, he said he feels that if it's execut- the plan. "I'm very skeptical it would $3.95, marketed to basic -only and for- ed well, HBO's base will be protected. work," said Ted Livingston, senior vice

Maadoeetiq Ise 17 1!!o Coble 59 president, marketing, for Continental. time if they can get people to sign up. body's margins, but it ensures the sur- Theoretically, the concept of paying on They are laying off all their risk." No vival of Showtime. They don't come to basic has some merit, he said, but the matter what the operator does, Show - the market with something like this un- "specifics don't reflect realities of the time's revenue continues to go up, he less they are hurting pretty bad," the world.... We take the risk on the down- said. And packaging services with basic executive said. side," he said, while Showtime has the is troublesome because consumers are And it is commonly held that it is in upside. "The entry point of parity sensitive to basic rate hikes. the interest of operators to keep Show - doesn't make sense if we take all the Carleton said TCI increased its pay - time as a counter to HBO. "It's always risk," said Livingston. to- basic ratio 15% during its multiyear better to have two than to have just Additionally, the timing of Show- effort that saw it price pay services at one," said the operator. time's proposal occurs as the economy is $2, then $6, then $11. Although pay Another packaging option is to place weakening. With many in the industry subscribers were down in 1990, pay rev- Showtime on a basic tier. There is con- believing pay could take a hit, the pros- enue was up, said Carleton, because dis- cern about having R -rated product dis- pect of doubling pay penetration, even counted pays were rolled into full pays. tributed to such a wide audience. The with price reductions, could be a daunt- Another operator dislikes the 5% an- main obstacle, however, is other basic ing task. nual rate increase which is part of the programers, according to one MSO. The deal would also have implications Showtime plan because it also capital- Most of the basic networks that opera- for other pay suppliers, said Livingston. izes on a cable system's increase in pen- tors have tiered specify in their contracts The move would put pressure on HBO etration. "If you grow pay units by 5%, that they cannot be positioned on a tier to cut its rate on Cinemax, for instance. then Showtime ends up getting a 10% with a pay service, said the executive. And dropping the price doesn't neces- increase." TOPS is likely to generate some fall- sarily translate into doubling the pene- According to another top 10 MSO ex- out on Cinemax, if it is widely adopted. tration, Livingston said. The Showtime ecutive, there is concern about sugges- Cinemax is already the lowest priced deal is also not available on a system -by- tions that cable operators market Show - premium service, according to Dan Le- system basis, which reduces the opera- time to basic -only subscribers. "We vinson, vice president, marketing. The tors' flexibility. Livingston said opera- would never do that because it would service released research at the Western tors would also pay a premium if they devastate HBO," he said. This MSO is Cable Show showing it is a better corn- more than doubled the subscriber count. already price testing HBO-Showtime plement to HBO than Showtime Additionally, Showtime will get its rev- packages, and is offering incentives to (BROADCASTING, Dec. l0). Cinemax is enue increase from operators, either customer service reps to keep them fo- beginning to work with cable operators through the TOPS plan or through rate cused on selling HBO and Showtime to "find out what the ideal price point increases each year. The present set of together. for a second pay service is," Levinson numbers is "so far from reality," said Since HBO is also suffering from a said, which means achieving the highest Livingston, that it "bankrupts the con- maturing pay market, the TOPS plan margin and highest penetration. Cine- cept." will not help the pay category as a max is flexible on pricing, and perhaps Larry Carleton, vice president of op- whole, or the finances of cable opera- might bring an HBO /Cinemax package erations for Tele-Communications Inc., tors, said one operator. The plan to the same level as an HBO /Showtime said the deal will be "good for Show- "doesn't dramatically increase any- package under the TOPS plan. -Ms,som

1991 FORECASTS FROM TCI, CABLEVISION, VIACOM Predictions from companies' executives at PaineWebber conference mostly upbeat; PPV, wireless cable among new ventures studied

aineWebber's 18th annual Media 15% next year, which includes increases ing ways to get PPV equipment into Outlook Conference, held in New in subscribers (3%), basic rates (2%), subscribers' households at their request. York last week (also see pages expanded basic (3%), pay (1.5 %), and Nor does TCI dismiss going after the 63 -64), gave several cable companies pay per view (1 %). "Pay per view will $14 billion home video industry with their first chance to speak to the Wall be increasingly interesting. We may get PPV. Fifty PPV channels would simu- Street community since Congress failed into that quite strongly," said Bernard late video on demand, but TCI wants to to enact any legislation reregulating the Schotters, vice president, finance, at do that terrestrially, and more efficiently cable industry. Tele- Communications TCI, which hasn't been known for its than can be done via DBS, said Schot- Inc., Cablevision Systems and Viacom strong embrace of PPV. ters. for the most part presented rosy predic- It is primarily the event PPV business The reason for the change of heart, tions for their companies. despite the that is striking TCI's fancy. According Schotters said, is that TCI now believes overall economic outlook. TCI and Cab - to Bob Thomson, vice president, gov- the the possibilities of PPV revenue can levision both took advantage of the fo- ernment affairs, who acknowledged that justify the expense. rum to show how their companies are "there has been some evolution in our Still, capital expenditures are down beginning to examine new territories- thinking about pay per view," TCI "because we think we can avoid several pay per view for TCI and wireless cable looked closely at the recent Holyfield- hundred millions of dollars of capital by for Cablevision. Douglas fight, and is carefully consider- delaying some projects and going further Tele- Communications Inc. -TCI ing the PPV Olympics. That, in turn, is into fiber in the next two years, and expects internal growth of about 10%- causing TCI to start technically explor- avoiding some of the old technology of

60 Cable lireaiaslig Doc 17 1990 upgrades and rebuilds," said Schotters. In 1989, TCI's capital budget was $611 MORE CABLE IN BROADCASTING million, and was just above that in 1990, The FCC issues proposed new standards for effective competition that will although $100 million less was spent at bring most cable systems under some form of rate regulation (see "Top of the TCI, and $100 million more on subsid- Week "). iary United Artists Cablesystems. In 1991, the budget should come down by Continental is the latest MSO to file application to test personal communica- $75 million to $100 million. tions network, technology which is drawing wide interest among cable compa- Some early results about how K- nies for telephone -type service possibilities (see page 73). Prime, the medium -powered DBS ven- Cable regional sports networks look with interest at gaining rights to new ture, will fare are available in the first NHL teams in Tampa, Fla., and San Jose, Calif. (see page 47). it will not quarter, but become a number Speakers at Annenberg forum predict telephone companies will use First one priority for TCI. Schotters said TCI Amendment in arguments to be allowed into delivery of video programing (see will still develop a terrestrial system that page 78). will in effect be better than DBS. "I wouldn't expect you'd see us exercise ditional partner. Even though the deal is ner Redstone sung the praises of his our option to go to high -power [with K- not yet signed (it's expected to be com- company's breadth of programing across Prime] if things continue to develop," pleted in August), it is possible SkyCa- both cable and broadcasting, saying it is said Schotters. ble could still make its initial launch responsible for 154 hours of programing On the legislative front, Thomson date, since "Hughes has assured us that during a 24 hour period. He also sung said the events and mood of the next they are going ahead with the satellite the praises of Viacom's cable advertis- Congress are unpredictable, but he be- design work," said Bell. ing reach, with Viacom -owned cable lieves it will be different from that of the Cablevision continues to experiment networks accounting for 12 % -15% of all last session's. One aspect that will with other technologies as well. It has ad dollars spent on cable. change the situation greatly is regulation applied for experimental personal corn - MTV continues to grow globally, said by the FCC (see page 76), which will be munications network (PCN) licenses in Redstone. Robert Maxwell's Mirror "meaningful and significant," Thomson Boston, Chicago, New York and Long Group wants to sell its half of MTV said. Also, the industry position will be Island, which it expects to be granted. Europe, and in 1991, Viacom will de- different, he predicted. Although the Cablevision is developing a business cide whether to buy that stake, said strategy this year was to work to get a plan for the licenses, which involves Frank Biondi Jr., chairman and chief reasonable bill passed, next year the in- wireless cable and fiber optics. executive officer. Nickelodeon is grow- dustry will take the position that legisla- Bell discussed the possibility of Cab - ing even faster, with 38% of all chil- tion isn't necessary given the FCC regu- levision spinning off its programing en- dren's viewing done on the network. lation. And cable will also be bolstered tities, housed within Rainbow Program- HA! remains a risk, but "if we're right, by the fact that the administration made ing Holdings Inc., into a separate the rewards are enormous," said Red- its anti -legislation position known last company, as TCI has done with Liberty stone. Biondi said HA! continues to look session, Thomson said. Media. Bell acknowledged that Cablevi- for equity partners, which it has been Cable will also keep itself in check sion had considered spinning off Rain- doing since the network's inception last with reasonable fee increases. Industry bow to shareholders a year and a half April. Regarding the failed merger talks rate increases next year will be around ago. Cablevision acquired Rainbow Viacom conducted with Time Warner's 6% -7 %, keeping pace with inflation three and a half years ago, and needs to The Comedy Channel last spring, with possibly an additional I % or 2% own it five years before it's able to spin Biondi said: "We're open- minded about due to programing price increases, said it off tax free, so didn't go ahead with a merger, but I hesitate to say it might Thomson. the plan. The company will reexamine happen." He also predicted that the telco debate the idea in another year and a half, when Showtime and The Movie Channel will "get extremely complex," in part the tax laws will treat the spin-off much "remain our greatest challenge," said because of the entry of larger industries more favorably. Redstone. Biondi briefly sketched out than cable in the debate. Thomson said Also spelled out was NBC and Cab - Showtime's TOPS plan (see page 59), there is currently no tightly knit coalition levision's agreement for the Olympics, which will guarantee Showtime a steady of telco opponents, but some informal which is a 50-50 venture between the revenue stream in return for letting oper- talks have taken place, with "other more two companies for both the broadcast ators package it any way they choose, powerful players than cable." and pay-per -view Olympics. But Cab - but said it still was not expecting next Cablevision Systems-During its levision has a cushion. Although it year to be a good year for premium presentation to analysts, Cablevision shares any profits from the events equal- television. Systems Vice Chairman William Bell ly with NBC, if there is a loss, the Showtime Event Television, which confirmed that Cablevision is still com- downside cap is $50 million for Cablevi- Biondi believes will make a pay -per- mitted to SkyCable, but is looking to put sion, according to Bell. view deal with Don King and Mike Ty- in "substantially less" than the $75 mil- Bell touched briefly on how the com- son, "should be a buisness some day, lion it had planned to commit over three pany is doing with SportsChannel Amer- but it's not a business yet," said Red- years. Bell would not specify the ica and the regional networks. Of the 10 stone, since there are not yet enough amount of investment likely now, saying regional SportsChannels, six are rela- events to sustain the PPV company. only that it will be dependent on the tively new, and are still posting losses, Regarding the cable system side of the amount of equity Cablevision receives. but the four older ones (Philadelphia, business, Biondi detailed Viacom's desire Bell added that the Cablevision and its New York, Chicago and New England) to eventually sell its Minnesota and Day- SkyCable partners (Hughes, NBC and have a positive cash flow, Bell said. ton, Ohio, systems when the market im- Rupert Murdoch) are looking for an ad- Viacom -Viacom Chairman Sum- proves and a decent offer is made. -soli

OnaraanfiN Dee 17 1!!0 Cile 61 CABLELABS UNVEILS NEW CABLE TEST BED Jerrold Communications -built device will expose acceptable limits of cable TV distortions on high -definition television signals

Executives from Boulder, Colo. - based Cable Television Laborato- ries Inc. (CableLabs) were at the Advanced Television Test Center (ATTC) in Alexandria, Va., last week to unveil a new cable test bed to members of the press. The device, which was built and installed at the test center by the Jerrold Communications division of General Instrument Corp., Hatboro, Pa., will simulate the characteristics of high - definition television transmission signals as they pass through a cable system. "We need to know how effectively the six systems will pass through a cable system, which is different from broadcast testing," said Craig K. Tanner, CableLabs' vice president, advanced Richard Green and Jerrold Communications President Hal Krisbergh television projects. "ATV may be more demanding of a cable system than den for field tests is expected to be none of the six proposed systems would NTSC," added CableLabs President placed on the proponents. Green said be developed enough for field tests after Richard Green. CableLabs is willing to assist in coordi- lab tests. Also, in his opinion, there is a Like the ATTC's RF test bed, built by nating the cable portion of the field tests high probability that the FCC will be Harris Corp. and installed at the Alexan- in any way that it can. unable to set a transmission standard by dria lab last summer (BROADCASTING, Tanner said there is a chance that its 1993 goal. -MU Aug. 27), the cable device will establish each proposed HDTV system's tolerance to various forms of video artifact and to test each signal's ruggedness. In addition, Jerrold lent CableLabs a FOX STEPS UP CABLE MARKETING 40- channel AM fiber link to study the effects distortions will have on systems delivering HDTV over fiber optic Fox Broadcasting is sending cable on TCI- Fox -type deals for carriage of trunks. operators a research, marketing Fox programing in areas where there are Plans are for CableLabs to spend sev- and promotion kit designed to help no Fox broadcast affiliates. en to eight days testing each system for drive cable subscriptions by featuring The latter includes co -op dollars for cable impairments, following testing Fox programing. The effort is part of local advertising expenditures associated over ATTC's RF test bed. Each set of Fox's campaign to entice operators to with channel repositioning campaigns; tests will be entirely separate. Signals place Fox stations on the VHF band. repositioning support materials (market- from the RF test bed will not be routed The kit is part of a far-flung Fox strat- ing plans, promotion and pitch materi- to the cable test bed to simulate broad- egy that includes continued meetings als), and promotion and advertising sup- cast signals over a cable system. Full with MSO's at national and regional port materials (generic ad slicks, radio testing of distribution from satellite to trade shows; marketing and promotion copy, generic on -air spots, billstuffers). broadcast station to cable system will support; and negotiations with operators Fox also is offering national coordina- not be held until the field testing stage. tion of a Fox basic and pay cable promo- Some have suggested that field tests tion in markets on an optional basis, will merely serve to verify the results of seminars by Fox staffers of cable rela- the ATTC lab tests. Green and Tanner tions efforts, and meetings with guide agreed that the lab tests should be reli- publishers to get Fox's schedule includ- able enough to narrow the field of viable ed. contenders to one or two finalists, but The group broadcaster also holds out said the field tests are likely to be more to cable operators the possibility of joint complex than simple verification. "In programing ventures, such as local news the end, when you get in the real world, and community service campaigns. Ex- it could be different," Green said. amples of the latter have included a cen- Advisory Committee Chairman Rich- sus campaign by KDAF -TV Dallas and ard Wiley, senior partner, Wiley, Rein area cable operators, teen rallies at & Fielding, Washington, has scheduled schools aimed at drug education, and meeting with the system proponents for community pride programs produced by early next month to discuss field test the stations and available for local ac- arrangements. Most of the financial bur- cess replay. -MS

62 dits MwdadfiN Du 171920 ESS

HO MORE BULL (MARKET); WEAK AD GROWTH FOR '91 Forecasters at PaineWebber conference lower projections for 1990 and paint less than happy picture for 1991; network revenue estimates drop as do those for audience share; cable continues to be bright spot

It was revision time for analysts and $15.040 billion. networks. He lowered that projection to their industry figures at the 18th an- For 1991, Coen is looking fora 6.1% only 2% and predicted another 2% nual PaineWebber Media Confer- increase in major broadcast media to growth for 1991. ence held in New York last week. Ad- $23.995 billion. Major print media, Until the fourth quarter, the networks vertising revenue projections for 1990 Coen said, will grow 3.8% to $11.220 were running about 5% above last year, made earlier in the year have not panned billion, while direct mail should increase Poltrack said, but then "the bottom fell out and the news for 1991 isn't much 6.5% to $25.125 billion. out of the market." better. Local broadcast, Coen anticipated, The CBS senior vice president con- Robert Coen, senior vice president, will be up 4.2% to $15.530 billion in ceded that with "back -to -back 2% director of forecasting, McCann -Erick- 1991. growth years, it is also very unlikely that son, said advertising expenditures in the Also revising projections was David my five -year forecast of a 7.5% com- United States will rise only 4.6% in Poltrack, senior vice president, planning pound growth rate from 1990 through 1991 to $136 billion. For the first half and research, CBS /Broadcast Group. At 1995 will materialize." Poltrack revised 1991, Coen predicted that advertising last year's conference, Poltrack project- the forecast for a compound growth rate growth would continue to be hurt by an ed an 8 % -9% revenue gain for the three over the next four years to 4.7 %, adding economic slowdown and the Middle East situation. By mid -year, the McCann- Erickson executive said, the Mideast situation should be cleared up August 1990 and the economy should start to improve. Significant growth, he added, is not expected until 1992 -an Olympic SOLD and election year. Coen also lowered his projections for ad expenditures in 1990, which he said should total $130.1 billion in 1990, a MATANUSKA VALLEY CABLEVISION, INC. 4.9% gain over 1989. Last December, T.V. Coen forecast a 6.2% gain in ad expen- serving over 3,250 basic cable subscribers ditures but the Iraqi invasion of Kuwait, in the Cities of Palmer and Wasilla the end of eight years of economic and the Borough of Matanuska -Susitna, Alaska growth and a poor local advertising environment "contributed to a worse than has been expected forecast." sold to In 1990, double-digit increases in ad revenue continued to be the norm for ROGERS CABLESYSTEMS OF ALASKA, INC. cable TV-a 15% increase to $1.375 billion -and syndicated television The undersigned represented the seller in this transaction. (which also includes Fox) -a 25% in- This notice appears as a matter of record only. crease to $1.610 billion. Network television, Coen reported, posted a 5% increase in 1990 over 1989 to $9.565 billion. Spot TV was up 7.5% E9 to $7.354 billion. Local television ad COMMUNICATIONS revenue was up 3.5% in 1990 to $7.875 billion. National advertising for all ma- EQUITY jor broadcast media (network TV, spot ASSOCIATES TV, syndication, cable, network and spot radio), was projected by Coen to 101 E. Kennedy Blvd., Ste. 3300, Tampa, FL have 1990 revenue of $22.590 billion, a 33602 (813) 222.8844 1235 Westlakes Dr., Ste. 140, Berwyn, PA 19312 (215) 251.0650 6.9% increase. Local broadcast media is projected to grow 6.6% in 1990 to CEA is a member of the National Association of Securities Dealers, Inc. and its professional associates are registered with the NASD. Member SIPC.

Broadcasting Dec 17 1990 Business 63 that the "only comfort I have is that I double -digit growth, growing penetra- have a lot of company in last year's tion and declining broadcast network au- overly bullish club." dience share. Even possible legislation CLOSED! A poor scatter market and a looming and competition from telcos and direct recession were not the only factors that broadcast satellites failed to squelch the led Poltrack to revise his projections. optimism of the cable industry. KWKT(FOX), Waco, Said Poltrack: "Significant changes in Julian Brodsky, Comcast Corp. vice Texas, KVEO(NBC), the audience front have led me to lower chairman, had nothing but good news my 1995 audience share estimates as for attendees. "The cable business, McAllen -Brownsville, Texas well. In all likelihood, the three networks driven by our basic services, is in great and KPEJ(FOX), Midland - will finish the 1990 -91 season down three shape. Almost every operator reported re- to four share points, close to the 62% cord revenues, record cash flows and re- Odessa, Texas to Associated level I did not expect to see until 1995." cord subscribers." Brodsky said that in Broadcasters, Inc., Thomas Poltrack went on to say that if the trend noncable households, television is used 44 R. Galloway, Sr., President continues, the 1995 figure would be in the hours per week while in cable households "mid -to-high 50's, with the 52 -week the number is 56 hours a week. from Southwest MultiMedia share closer to 50 %." The pattern, he As for regulation, Brodsky said that Corporation for $30,000,000. said, will be evident in all dayparts. "compared to where we were one year For the next five years, Poltrack said ago, we are in much better shape to- that there are four factors that will deter- day... We do not see any long -term Brian E. Cobb mine the rate and extent of network au- threat to cable or basic from the current Broker dience erosion. The factors are: The roll- regulatory process." out of the Fox lineup to a full 22 -hour On the technological front, Brodsky schedule; continued audience growth for talked of the growing importance of fi- basic cable; the peoplemeter issue and ber. "With the use of improved elec- the networks' own programing plans. tronics, fiber and compression tech- As for the rest of the industry, Pol- niques," he said, "we think that 100 to track projected a 14.9% growth rate for 200 channels is easily forseeable." DBS Providing the Broadcast Indus- Fox; 12.3% growth for syndication; and MMDS, he said, will provide some Services 12% growth for national cable advertis- form of competition to cable television as try with Brokerage ing, and 6.2% growth for national spot it now exists. "In any event, we think that Based Strictly on Integrity, over the next five years. cable will be up to the challenge." Discretion and Results Addressing the station operation side Cable trading, Brodsky said, has of the industry was Bill Moll, WNBC -TV ground to a halt. Said Brodsky: "Sellers New York vice president -general man- or potential sellers of cable systems ELLIOT B. EVERS ager and past president of the Television would rather keep their systems and 415. 391.4877 Bureau of Advertising. For 1991, a year keep their cash flow than sell at cash wedged between an election year and an flow multiples of less than 10." The BRIAN E. COBB Olympics /presidential election year, lack of liquidity, he went on, has also CHARLES E. GIDDENS Moll projected 3.5% growth for local hurt capital expenditures and prevented 703-827-2727 advertising, which, he said, has seen dra- companies from refinancing. "The RANDALL E. JEFFERY matic cutbacks from retail and auto deal- problem clearly has more to do with the 407-295-2572 ers. Also hindering local ad growth, Moll lack of liquidity in the banking commu- said, is a lack of consumer confidence and nity than anything to do with the credit uncertainty about the Middle East. Local capabilities of cable." Despite the tough RADIO and TELEVISION BROKERAGE broadcasters have also lost dollars to the times, Brodsky said, Comcast is going FINANCING APPRAISALS networks, Moll said, because of the weak through a refinancing that will provide a scatter market that has seen prices slashed 40% increase in available capital. to levels that made network appealing to With regard to growing programing nonnetwork advertisers. costs, the Comcast executive said cable With no elections in 1991 and election operators should show more selectivity ITO reform threatening to cut into future elec- before adding additional channels. Price tion profits and revenue from sports pro- protection, Brodsky said, should also be graming being spread thin, Moll predicted included in any long -term contract. that broadcasters may have to go through Brodsky also said that the migration of "staff downsizing." The modest growth sports from broadcast to cable needs to that broadcasters will see, Moss said, will stop. "Some operators, Comcast includ- MEDIA VENTURE be "skewed towards independents." ed, are desperately fighting the migra- Moll is "bullish on 1992" and, in this tion of sports products away from broad- PARTNERS case, he has good reason to be. The cast or even away from one cable WASHINGTON, DC WNBC -TV GM told the conference that network to another, particularly in situa- ORLANDO his station has sold 75% of its local ad tions where the viewer sees nothing new SAN FRANCISCO inventory for the 1992 Olympics. The and simply has to pay more to see the rest, he said, will be saved for scatter. same products that migrate from place to On the other side of the room, the place. We think we've seen enough of cable contingent continued to talk of that." -R

64 Business k..ios.liq Dec 1719N MORE LAYOFFS HIT BOSTON CII:y:1TGING IILSÏ)S

Hlyd times in Boston have resulted in another round of staff cutbacks WTLJ(Tv) Muskegon, Mich., and in the market, with the latest be- PROPOSED STATION TRADES WTJC(TV) Springfield, Ohio Sold by Miami Valley ing the loss of a dozen employes at CBS By volume and number of sales Christian TV Inc. to Video affiliate WHDH -TV. Mall Communications Inc. for $2 million. Recent at the station have Total price is interest bearing note which cutbacks Last Week: resulted in the loss of six newsroom includes $1.08 million in real estate and staffers and three employes from Ready AM's $188,000 5 $920,000 in personal property. Seller is headed by Marvin D. to Go, an ambitious locally produced FM's $19,270 o 2 Sparks, Vernon Wil- children's program canceled by the sta- son, Homer Speece, Murray Ross and Wil- AM -FM's $200,000 1 liam Koch, and has no other broadcast tion in a further cost -cutting move. The interests. Buyers, headed by Marvin D. cuts the elimination of about TV's $2,000,000 3 followed Sparks (president, chairman and director 18 at the independently owned Total $2,407,270 11 staffers with 70% ownership interest), Richard L. station earlier this year. Year to Date: Woodby and John W. Elliott, have inter- Arriving in the middle of a pervasive ests in WTJC. WTU is independent on ch. advertising slump in the market, the AM's $105,411,554 361 54 with 4395 kw visual, 440 kw aural and WHDH cutbacks coincided with staff re- FM's $474,446,531 230 antenna 1,000 feet above average terrain. WTJC is independent ductions in recent weeks at several area AM -FM's $356,172,727 208 on ch. 26 with 1,170 newspapers, including The Herald and kw visual, 117 kw aural and antenna 500 Quincy, Mass. -based Patriot Ledger. TV's $829,676,900 91 feet above average terrain. Total $1,765,707,712 890 Competing TV stations in the market have suffered their own share of cut- For 1989 total see Feb. 5, 1990 BROADCASTING. For other proposed and approved sales see backs, with NBC affiliate WBz -TV alone "For the Record," page 80. having eliminated more than 30 staffers. The station has cut back its locally produced People Are Talking from a live one -hour daily show to a half -hour taped program. WBZ -TV's parent Group W is also cancelling its longrunning Evening Magazine, taking it off the air next month. "Everybody is restructuring for 1991 and preparing for what the decade will become...not for what the past decade was," said John Spinola, vice president and general manager of Group W -owned WBZ. He added that while TV stations in the market might see some additional "small" cutbacks in 1991, the bulk of the staff reductions appears to be over. Hearst-owned ABC affiliate WCVB -TV has so far been able to reduce its staff strictly through attrition, a process that has eliminated about 25 positions over the last year. Belt- tightening measures at the station in recent months have also resulted in reduced overtime and less frequent use of freelancers in the news division. Market leader WCVB -TV, with about 320 employes, maintains the largest staff among Boston TV properties. One of the few Boston media properties NAMB that has been able to avoid cutbacks appears to be Fox affiliate WFXT(TV). The Radio's Blue -chip Broker station was purchased earlier this year by the Celtics basketball team and is enjoying Lou Faust Lucille Ferrara Nick Imbornone Bob Mahlman a new vitality in the sluggish market, ac- Bob Mahlman, Jr. Nancy Mahlman Pat Nugent cording to market observers. -PA

Broadcasting Dec 17 1990 Business 65 SCROUNGING FOR DOLLARS Stations are relying more on promotions and marketing to bring in dollars

With local advertising revenue focuses on women. Washington, accord- for television stations expected ing to WJLA -TV vice president and direc- to see only minimal growth in tor of sales, Joe DelGrosso, is one of the 1991, broadcasters are looking for new largest centers of working women in the ways to generate revenue without cut- country and the station has initiated a co- ting rates. According to Robert Coen, venture with Working Woman magazine senior vice president and director of to provide a local station insert in the forecasting, McCann- Erickson, local magazine and create a weekly half -hour broadcast revenue (including radio) will program called Working Woman. The grow by only 4.2% in 1991. Although show will start airing next January on exact figures for television and radio Sunday at 12:30 p.m. Said DelGrosso: James A. Gammon, President separately are not yet available, Coen "If the show gets a 5 rating, we will be said that local radio revenue growth going through the roof. It is a very select would be close to 5%, while TV revenue 5 rating that will have served a very growth would be below 4 %. good segment of the market and will Even without that news, many televi- have provided the advertisers with an COMPETENCE sion stations have been trying to redirect opportunity to reach that consumer." their advertising efforts away from sell- DelGrosso said the show may even have AND ing spots toward more marketing and syndication possibilities since stations promotion -driven concepts that will fo- could tailor print ads for their own mar- INTEGRITY cus on news and information while still kets. Explained DelGrosso: "In these providing a revenue boost. days of niche marketing, this is what we For example, WJLA -TV Washington need to do more of." Identifying currently has five marketing projects in Education is the main theme for many the works that will involve both the proof these marketing/news promotions. the Objective graming and the news departments. One WCVB(TV) Boston is launching a two - of the station's projects puts together year campaign celebrating the discovery corporations and schools with hopes of of inventions in the New England area Negotiating finding jobs for graduates. The news leading up to the 500th anniversary of department has created an "education Columbus's arrival in America. The the Transaction beat," and the sales department sells "Discovery 500" moments run one spots to corporations that want to be minute, air in access, and are sponsored involved in the project. by various companies. Besides provid- Another project, one of WJLA-TV's, ing new revenue, the station, according to local sales manager Bill Fein, is "trying to reinstill pride to our area." wls -Tv Columbia, S.C., is also running more promotions revolving around education, offering clients packages so they can be associated with a "good ri cause." Said General Sales Manager Jo- seph Tonsing: "Lowering rates is not GAMMON the answer. A third grade student can 66 Ai k figure out that advertiser budgets will go M E D I A Bí n down if you continue to do that. Spot BROKERS, INC. m ¡him sale ideas have to to get more along the news and information line." ,..,...... , Radio & Television Brokerage KCNC -TV Denver has created a market- WEií Y ing department, separate from sales, 1925 K Street, NW, Suite 304 taima.7 that, according to General Sales Manag- Washington, DC 20006 The best hamburgers er Rick Wardell, has contributed 13% of 202-862-2020 and a whole lot more. the local sales department's total output. And 6% of bottom line sales are directly Member National Association of Media Brokers attributable to the four - person marketing (NAMB), NAB department which specializes in developing value -added promotions with various retail outlets and has sponsored KCNC-TV state -wide promotions to bring business

Ireadarsl:g Ilse 171l90 66 Business FOCUS ON FINANCE

Media stocks had mixed reaction to general market, sold. Drop back into its normal trading range would seem to which responded favorably to possibility of peace in indicate that no sale is pending. Among deal and restructur- Middle East. It was rollercoaster week for CBS. Stock, ing stocks MCA gained 1/8 to 661/2 and TVX was up 1/16 to 9 although down 511 for week ended Dec. 12, jumped 55/8 on 5/6. Cable stocks were mixed. Falcon Cable was down 1/4 to Dec. 12 to close strong on news it would buy back $2 billion 8 5/8 and Jones Intercable was down 1/4 to 57/8, possibly on of its stock at $190 per share (see "Top of the Week "). news that cable operators may face tougher exemption from Capital Cities /ABC continued to gain, up 2.5% to 450. Most local regulation. entertainment stocks were down for week including Disney, Most agency stocks dropped last week and probably were which dropped 2.5% to 10311. Orion was down to 121/2 in not helped by disappointing advertising forecast at week which saw stock jump to 151/4 on news that it might be PaineWebber Media conference held last week.

Stock Index Notes: T- Toronto, A- American, N -NYSE, O- NASDAQ. Bid prices and common A stock used unless otherwise noted. P/E ratios are based on earnings per share for the previous 12 months as published by Standard and Poor's or as obtained by Broadcasting's own research.

Market Market (losing Closing Capitali- Closing Closing (epilog- Wed Wed Net Percent P/E nation Wed Wed Net Percent P/E nation

De, 5 Nov 28 Change Change Ratio 000,000: Dec 5 Nov 28 Change Change Ratio D00,000)

BROADCASTING BROADCASTING WITH OTHER MAJOR INTERESTS

(BLC) A.H. Belo 28 1/2 30 - 1 1/2 - 115,00 21 532 A (BHC) BHC Comm. 44 3/8 43 3/4 5/8 01.42 11 1,299 (AK) Ackerly Comm. 3 1/4 3 1/8 I/8 94.00 -4 50 N (CCB) Cap. Cities/ABC 450 438 3/4 11 1/4 02.56 15 7.799 (AFL) American Family 18 1/4 16 7/8 13/8 08.14 13 1,485 N (CBS) CBS Inc. 175 1/2 180 3/4 - 5 1/4 -02.90 13 4,154 E O (ACCMA) Assoc. Comm. 24 1/2 23 7/8 5/8 02.61 62 457 A (CCU) Ckar Channel IO 5/8 10 5/8 00.00 -118 60 N (CCN) Chris -Craft 27 1/8 27 1/4 - 1/8 -00.45 2 691 O (]COR) Jacor Commun. 1 1/2 1 13/16 - 5/16 - 17.24 -1 14 O (DUCO) Durham Corp. 27 1/4 26 1 1/4 04.80 13 230 O (OSBN) Osborn Commun. 6 6 1/2 - 1/2 - 07.69 -8 41 N (GO) Gannett Co. 37 3/4 35 1/2 2 1/4 06.33 15 5,964 O (OCOMA) Outlet Comm. 8 7/8 8 7/8 00.00 10 58 N (GE) General Electric 57 57 00.00 12 50,651 A (PR) Price Commun. 5/16 1/4 1/16 25.00 2 O (GACC) Great American 2 3/8 2 3/8 18.75 83 O (SAGES) Sage Bcsg. I 1 1/8 - 1/8 - 11.11 -1 3 A (HTG) Heritage Media 3 3/8 3 3/8 00.00 -5 152 O 15('RP) Scripps Howard 35 1/2 35 1/8 3/8 01.06 13 366 N UP) Jefferson-Pilot 39 37 7/8 I 1/S 02.97 9 1,393 O st NNC) SunGroup Inc. 3/4 3/4 00.00 -1 5 (LEE) Lee Enterprises 23 7/8 23 1/8 3/4 03.24 13 557

O I 1 MD) Telemundo 3 1/2 3 1/4 1/4 07.69 -I 79 (LC) Liberty 40 7/8 40 5/8 1/4 00.61 9 319 O i \ XGC) TVX Group 9 5/16 9 1/4 1/16 00.67 68 (LINB) LIN 61 7/8 57 3/4 4 1/8 07.14 -17 3.179

O l 1 %')) United Television 28 3/4 28 3/4 00.00 3 312 N (MHP) McGraw -Hill 50 3/4 52 1/2 - 1 3/4 -03.33 107 2,470

A (MEGA) Media General 17 1/8 16 7/8 1/4 01.48 20 433

N (MDP) Meredith Corp. 24 22 7/8 I 1/8 04.91 -19 432

O (MMEDC) Multimedia 63 7/8 61 1/2 2 3/8 03.86 16 723

A (NYTA) New York Times 19 7/8 19 1/4 5/8 03.24 44 1,513 PROGRAMING N (NWS) News Corp. Ltd. 9 1/4 9 3/8 - 1/8 -01.33 5 2.483

O (PARC) Park Commun. 12 3/4 12 3/4 00.00 14 263

(IATV) 2 1/8 2 3/8 1/4 10.52 1 ACTV Inc. - - O (PLTZ) Pulitzer Pub. 19 1/4 19 3/4 - 1/2 -02.53 8 201 1/8 00.00 4 (ALLT) All American TV 2 1/8 2 E(STAUF) Stauffer Comm. 120 120 00.00 48 144

7 3/4 6 1/4 1 1/2 24.00 12 234 (CRC) Carolco Pictures (TMC) Times Mirror 26 3/4 26 3/4 02.88 16 3,438 dick clerk prod. 3 3 00.00 18 24 (DCPI) E(TRI) Tribune Co. 38 3/4 37 5/8 1 1/8 02.99 14 2,552 106 2 1/2 -02.35 17 13,763 (DIS) Disney 103 1/2 - (TBSA) Turner Bcstg.'A' 13 12 1/4 3/4 06.12 -86 1,939 2 3/8 2 1/2 1/8 -05.00 7 43 (FNNIE) FNN - (WPO) Washington Post 205 1/2 186 19 1/2 10.48 13 2,473 5/8 5/8 00.00 3 (FE) Fries Entertain. N (WX) Westinghouse 27 3/8 28 1/4 - 7/8 -03.09 8 7,968

i 111111) Heritage Ent. 7/8 1 - 1/8 - 12.50 -1 7 338 El . I ISN) Home Shop. Net.. 3 3/4 4 1/8 - 3/8 - 09.09 10 O Ili EVA) IBS 1 3/8 1 1/4 1/8 10.00 17 4 CABLE N iKWP) King World 23 7/8 23 3/4 1/8 00.52 11 907 -5 4 O (KREN) Kings Road Ent. 15/16 1/8 016 A (ATN) Acton Corp. 4 1/4 4 3/4 - 1/2 - 10.52 -3 6 24 5,000 N (MCA) MCA 66 1/2 66 3/8 1/8 00.18 O (ATCMA) ATC 34 3/4 35 - 1/4 - 00.71 33 3,789 IS (NNH) Nelson Holdings 3 1/2 3 1/4 1/4 07.69 -2 A ICVC) Cablevision Sys.' A' s4 3/4 13 1/8 I 5/8 12.38 .1 327 3 (NNET) Nostalgia Net. 9/16 9/16 00.00 A (CTY) Century Comm. 6 1/4 6 1/4 04.16 6 408 1/2 13 1/2 -03.84 31 281 (OPC) Orion Pictures 12 - O (CMCSA) Comcast 12 1/2 11 1/2 1 08.69 -8 1,411

1 27 4,834 (PCI) Paramount Comm. 41 42 - -02.38 A (FAL) Falcon Cable 8 5/8 8 7/8 - 1/4 - 02.81 -6 55 75 (PLA) Playboy Ent. 4 3 1/2 1/2 14.28 21 O (JOIN) Jones Intercable 5 7/8 6 - 1/8 -02.08 -3 73 (QNTXQ) Qintex Ent. 1/8 1/S 00.00 26 N 1 (KRI) Knight -Ridder 46 3/8 43 1/2 2 7/8 06.60 14 2,326 15.78 .10 69 O (QVCN) QVC Network 4 4 3/4 - 3/4 - T (RCI.A) Rogers'A' 7 1/2 S - 1/2 -06.30 -17 349 00.00 -16 85 I (RVCC) Reeves Commun. 6 3/4 6 3/4 E(TCAT) TCA Cable TV 13 13 1/4 - 1/4 - 01.88 56 314 6 S 1/2 09.09 33 25 (RPICA) Republic Pic.'A' 1/2 ( TCOMA) TCI 12 3/4 12 1/4 1/2 04.08 -18 4,538 7/8 4 1/8 -03.12 25 128 ISP) Spelling EnI. 3 N (TWX) Time Warner 84 3/4 82 7/8 1 7/8 02.26 -S 4.870 56 O (JUKE) Video Jukebox 6 6 1/2 - 1/2 -07.69 -46 O (UAECA) United Art.'A' 12 1/2 12 1/8 3/8 03.09 -18 1,755 -1 29 O (WONE) Westwood One 2 2 1/4 - 1/4 - 11.11 A (VIA) Viacom 24 1/4 22 1/4 2 08.98 -80 2.588

Broadcasting Dec 17 1990 Business 67 into Colorado. which advertised on the station to take The station has worked with Gart part in a giveaway trip to Tahiti. The GO SAYS 'NO GO' Brothers sporting goods chain, on a cost to the station was minimal -only -a TO MATSUSHITA vendor investment program in which $300-$500, according to Capron. both retailer and vendor participate in an Although promotions such as the ones o- Video, a Scottsdale, Ariz. - Generally, mentioned above are as all -media promotion effort. old as the busi- based consumer electronics provides 20% while the ven- ness itself, more and more stations may the retailer manufacturer, filed an antitust suit 70% -80% the cost of the start using them as a means dor provides of of generat- against Matsushita Electric Indus- Leese var- ing revenue, television campaign. Through especially in a soft market. trial Co. to stop its purchase of ious promotions, the station has been At a time when consumer trust is at a MCA. Go- Video, a manufacturer able to increase its client base from 328 low, these ads give the retailers a chance of dual -deck VCR's, among other Wardell: to give in 1987 to 504 in 1989. Said something back to the consumer things, alleges that Matsushita and lure "We are an owned- and-operated station shoppers to their outlets while "conspired" with Sony and other vast also providing in a non O &O market. We clear a stations with revenue Japanese manufacturers to monop- they not get majority of the programs, more than the might otherwise. olize both the consumer electron- who have more avails Improving the abilities of station sales other affiliates ics hardware market and the enter- programing. and air more syndicated staffs is also a priority at a time when a tainment software industry. The ways [of bringing You have to develop good presentation or letter could be the suit also says that Matsushita and in when you have less more business] difference between getting or losing an its "co- conspirators" are going to inventory available in a down market- account. One firm, David Topus & Asso- use their clout to eliminate poten- place." ciates, specializes in helping media execu- tial American competitors in any Another station that has had good re- tives improve their writing skills. Topus future hardware manufacturing, value is sults from -added promotions has worked with several of the NBC O &O including HDTV. In a published KOFY -TV San Francisco which has been stations and has gotten good results. report, Matsushita spokespeople relying on the old standard "giveaway" KcNC -TV's Wardell hired Topus and said said the suit was "totally without promotion. One promotion, the "Great the results were "fabulous." Said War- merit" and that competition be- Escape," brought the station $20,000 dell: "Everybody has different skills and tween itself and Sony made any that, according to Sales Manager Hal many times we forget the fundamentals." "conspiracy" unlikely. Capron, it would not have gotten other-. It seems safe to say that these days no wise. The promotion involved 90 stores station can afford to do that.

STOCK INDEX (CONT.)

Market Market Closing Closing Capitali- Closing (losing Capitali- Wed Wed Nei Percent PIE ration Wed Wed Net Percent P/E lotion

Dec 5 Nov 28 Change Change Ratio 1000,000; Dec 5 Nov 28 Change Change Ratio .000,000)

EQUIPMENT & MANUFACTURING SERVICE

N (MMM) 3M 86 1/8 83 5/8 2 1/2 02.98 14 19,117 O (AFT!) Am. Film Tech. 4 1/8 4 3/8 - 1/4 -05.71 13 40

(ARV) Arvin Industries 16 5/8 16 7/8 - 1/4 -01.48 15 312 O (BSIM) Burnup & Sims 9 5/8 9 5/8 00.00 106 121 4 18 (CCBL) C -Cor Electronics 4 1/4 4 1/4 00.00 A (CLR) Color Systems 1 5/8 1 5/8 00.00 -1 15 ICTEX) C -Tec Corp. 14 7/8 14 7/8 06.25 -28 244 N (CQ) Comsat 23 5/8 21 3/4 I 7/8 08.62 7 441 7/16 1/32 - 07.14 -1 4 1 (CRY) Chyron 13/32 - N (CDA) Control Data 9 9 3/8 - 3/8 - 04.00 -2 382 A (COH) Cohu 9 9 1/4 - 1/4 -02.70 6 17 (DNB) Dun & Bradstreet 41 7/8 41 7/8 00.00 15 7,641 (EK) Eastman Kodak 41 1/2 41 7/8 - 3/8 -00.89 42 13,464 (FCB) Foote Cone & B. 18 5/8 19 1/4 - 5/8 -03.24 9 201 (FIRS) Harris Corp. 20 1/8 20 3/8 1/4 -01.22 6 807 O (GREY) Grey Advertising 120 120 00.00 10 135 1 (IV) Mark IV Indus. 7 3/4 7 5/8 1/8 01.63 1 105 O (IDBX) 1DB Commun. 6 3/4 7 - 1/4 - 03.57 75 42 14.28 56 6 O (MATT) Matthews Equip. 1 1/8 1 5/16 - 3/16 - N (IPG) Interpublic Group 33 1/8 34 1/4 - 1 I/8 - 03.28 14 1,133 O (MCDY) Microdyne 3 1/4 3 1/4 00.00 46 13 N (OMC) Omnicom 21 5/8 22 1/8 - 1/2 -02.25 10 567 4 O (MCOM) Midwest Comm. I 1/2 1 5/8 - 1/8 - 07.69 4 O (RTRSY) Reuters 39 37 1/8 1 7/8 05.05 18 16.812 6,905 N (MOT) Motorola 52 112 55 - 2 1/2 - 04.54 13 N (SAA) Saatchi & Saatchi 1 7/8 2 - 1/8 -06.25 -1 297 A (PPI) Pico Products 3/16 3/8 - 3/16 - 50.00 O (TLMT) Telemation 1/4 3/8 - I/8 -33.33 I

N (SEA) Sci- Atlanta 12 5/8 12 1/4 3/8 03.06 7 283 O (TMCI) TM Commun. 7/32 3/16 1/32 16.66 -1 4

N (SNE) Sony Corp - 45 1/8 43 3/4 1 3/8 03.14 24 14,978 A (UNV) Unite! Video 5 7/8 6 3/8 - 1/2 -07.84 -10 8

1 -6 N (TEK) Tektronix 18 7/8 17 7/8 05.59 548 O (WPPGY) WPP Group 2 7/8 3 3/4 7/8 -23.33 1 118 N (VAR) Varian Assoc. 32 1/2 32 3/8 1/8 00.38 -154 621 O (WGNR) Wegener 1/2 1/2 00.00 3 3

N (ZE) Zenith 6 3/4 6 1/4 1/2 08.00 -2 180 Standard & Poor's 400 386.28 385.33 +0.95 +0.2%

GB Business Broadcasting Dec 17 1990 SATELLl TI "l.

Narrower field. Shareholders of GTE Corp. and Contel Corp. Wussler led it to believe "that over the next year or so there last week gave final approval to the $6.2 billion merger of could be several interesting developments that could set the their companies approved by their respective boards of direc- video subsidiary [back] on the road to success." tors late last summer. According to GTE, approximately CVE negotiations toward a widely anticipated $100 mil- 98% of its shareholders and 97% of Contel shareholders lion investment in SkyPix, a proposed 80- channel, direct-to- approved what is essentially a friendly takeover by the latter, home Ku -band satellite service, fell apart two weeks ago with the new company to be called GTE. (BROADCASTING, Dec. 10). The merger narrows the field of satellite operators, which, New formation. Ray Duffy, general manager of Tulsa -based in the past two years, saw Western Union and IBM sell their United Video's Superstar Connection, was elected 1991 satellite assets. Among GTE subsidiaries with combined chairman, and Scott Weiss, vice president of special projects 1989 revenues and sales of $17.4 billion and net income of for Turner Cable Network Sales, vice chairman, of the $1.4 billion in 1989, GTE Spacenet operates a fleet of four Satellite Broadcasting & Communications Association's Ku -band and three hybrid C -Ku -band birds now in orbit and Anti -Piracy Task Force (APTF). At the same time, the is authorized by the FCC to launch replacements for three of promotion of APTF director Deppish Kirkland to senior vice those seven satellites in 1993 and 1994. Contel claims $3 president of operations and general counsel highlighted a billion in annual revenues and sales, said GTE. Its satellite restructuring announced last week by the SBCA. subsidiary Contel ASC operates one hybrid and is authorized Other changes at Alexandria, Va. -based SBCA included to replace it in 1993 and to launch another next spring. the naming of director of investigations, Bill Gulbicki, to Mardi rove. Turner Broadcasting System said it expects its director of the APTF. Vice president Jerry Fischette added Turner Network Television will pick up several million sub- trade show supervision to his business relations duties. scribers via both cable and SMATV systems after the service Meanwhile the SBCA, which said an average 30,000 moves next March to Hughes Communications' Galaxy I system sales per month in 1990 made home satellite "a satellite, which it believes is accessible to more operators billion dollar industry," said it will exhibit at the Winter than TNT's previous home, GE Americom's Satcom F3R. Consumer Electronics Show in Las Vegas, Jan. 10 -13. Via an agreement reached last week, TNT and The New RE: Pemamse. Convicted Sept. 24 of causing unauthorized will trade Inspirational Network (TNIN) satellite births over uplink and intentional interference to a communications satel- a 20 to March 7, 1990. period extending from Feb. Turner lite, CBN employe Thomas Haynie was sentenced to three said it will initiate a new feed TNT via Galaxy I (transpon- of years in prison, a $3,000 fine and 150 hours of community der 17), beginning Feb. 23, 1990, after THIN moves from service by U.S. District Court Judge Rebecca Beach Smith in 20. that transponder to Satcom F3R, beginning Feb. Norfolk, Va., who suspended two years and $2,000 from the Washington Fox. Professional Video Services Corp. said last sentence. week it had reached an agreement valued at more than A jury found Haynie guilty of interfering with The Play- $500,000 with Fox News Service to provide Fox with office boy Channel signal on Sept. 6, 1987, to feed the message, space, editing suite and transmission facilities in PVS's "Thus sayeth the Lord thy God. Remember the Sabbath and Washington headquarters. Fox, it said, will begin producing keep it holy. Repent for the kingdom of heaven is at hand." a 60- minute daily newsfeed there by early next year. Honest market. Canadian company DecTec's multiformat More video -pals. Prime Sports Northwest last week became Secure Universal Norm (SUN) satellite encryption system no the I I th regional cable sports service to join the lineup of longer poses a significant piracy threat in the U.S., according pay -per -view satellite services offered to the home dish mar- to a letter issued to cable programers and signed by H.T. ket via General Instrument's Videopal consumer order -re- Howard, "technical rep to the Anti -Piracy Task Force" of corder. Prime Sports' commitment, following by a week a Satellite Broadcasting & Communications Association. De- similar commitment by Playboy at Night, means that more spite the potential for illegal uses of SUN, says the letter, than 14,000 VC -II- Plus-equipped Videopal owners now have ultimate limits on what the software- based, field- programa- access to events on four Prime Network, seven other regional ble SUN can do "has led, in my opinion, to the developers sports services and seven PPV movie services. trying to find an honest market." Because of its ability to be programed in the field to Moderate dissent. Although Donaldson, Lufkin & Jenrette "emulate" VC -II and other systems, programers fear SUN Securities believes "it is too early to recommend" buying boxes may serve merely as platforms for pirates (BROAD- stock in Communications Satellite Corp., the New York - CASTING, Nov. 12). Not discounting such a scenario, How- based analyst advised in a summary issued earlier this fall ard says that pirates using SUN would have to acquire that Comsat "is worth monitoring for possible developments "thousands" of "keys" to the VC -II Plus system, intro- and we continue to rate the shares moderately attractive." duced by GI this year -a task he says is "not likely." At odds with a Nomura Equity Research report, which Pirates, therefore, he says, "are looking at a product lifetime blamed the "horrendous performance" of current Comsat that ends when the VC-II codes are no longer sent." Current Video Enterprises management for 1990 losses estimated at consensus is that GI will be able to completely replace VC- more than $27 million, the Donaldson, Lufkin & Jenrette II's with VC -II Pluses by 1992. Several sources predict the advisory says that a conversation with CVE President Robert VC -II data stream could be discontinued by autumn 1991. hMdes WIN IN 17 191e Satellite 69 ANNOUNCING ANOTHER FIRST. IT WON'T BE OUR LAST.

You're looking at one of the first GE SATCOM C -band satellites built to be launched for the third generation of commercial satellite communications. It's designed to provide higher power, longer life and greater reliability than any of its predecessors. And along with our other new satellites, it will continue the long GE Americom tradition of leadership in the entertainment and information distribution business well into the next century. Our next -generation fleet is the latest in a long list of firsts that began way back in 1975. That was when our pioneering SATCOM F -1 was used for the first satellite transmission of cable television programming, a breakthrough that revolutionized the industry. Our innovations continued through the eighties with the first all- digital radio transmissions via satellite, the first solid-state satellite amplifiers and the first dedicated in -orbit protection satellite. We kept on breaking through technological barriers with the first 24- transponder satellite, the first practical multi -point, two -way teleconferencing via satellite and the first high -power Ku -band satellites. Even after all these major achievements, we're just getting started. So don't be surprised when you continue to hear about GE Americom leading the way in the satellite business. After all, providing the industry with the most reliable, highest- quality transmission capacity remains our first priority.

GE American Communications

JITERNATIONAL

ASTRA TAPS HUGHES FOR TWO NEW BIRDS Europe's leading cable, DBS operator awards $300 million (EC dollar) contract

Europe's leading cable and direct - this week. A spokesman said by launch pean satellite agency Eutelsat, which last broadcast satellite operator, mov- in February, the majority of the 16 chan- week passed a critical obstacle in plans to ing to solidify its market domi- nels should be signed and announced. build its own direct broadcast satellite nance with expanded channel capacity With the two new satellites, as many venture, Europesat, by the mid- 1990's. and high -definition television capability, as 48 TV channels, including four Eutelsat and eight nations last Tues- has awarded Hughes Aircraft a $300 HDTV signals, will be made available. day, Dec. 11, signed a memorandum of million (European Community dollar) Because 1C and ID will be in the same understanding indicating interest in up to contract to build two new TV satellites. orbital slot as IA and 1B, all 48 can be 39 transponders on Europesat, enough to The Luxembourg -based Astra, which received on the same or a slightly modi- ultimately launch the system if that in- already has one satellite operational and fied home receiver and dish. terest is converted into firm commit- a second launching in February, has also According to Astra spokesman Yves ments in the next year. Signing on to the signed European launcher Arianespace Feltes, IC will service in part as a back- memorandum were France, Germany, to place the first new satellite, Astra IC, up to the first two satellites, as well as Sweden, the Netherlands, Portugal, in orbit by the first quarter of 1993; the offering a to -be- determined number of Switzerland, Yugoslavia and Austria. second, Astra ID, by 1994. additional program channels. Astra 113 The memorandum followed a key Satellite contracter Hughes won out will serve either as a backup to 1B or breakthrough with Eutelsat signatory over rival satellite makers GE Astro 1C, as a satellites newsgathering and France Telecom, which in November Space -which provided Astra's first two business TV bird, or a mixed TV -HDTV said it would take 12 transponders if satellites-British Aerospace and Eu- service. Europesat was located at 19 degrees rope's Aerospatiale, following a half - Under the HDTV option, Feltes ex- West, to provide continuity with the two year-long tender process. plained, up to four HDTV channels French direct broadcast satellites, TDF- I Astra's first 16-channel satellite, As- could be provided to Europe, or using a and TDF -2, on which several transpon- tra 1A, launched in 1988, already spot beam configuration, there could be ders have failed since launch. reaches 19.4 million European TV three HDTV channels to the UK or Ger- The orbital slot at 19 degrees West is homes, primarily through cable and sat- many or two HDTV channels to France. considered a strong possibility for Euro- ellite master antenna TV systems in the An additional 14 transponders would re- pesat since it also represents the national Netherlands, Germany, Belgium and main for conventional TV uses, he said. DBS slots allocated to Germany, Italy, Sweden. The only upgrade needed for 1D, be- the Netherlands and four other European Direct -to -home viewers, most using sides the use of an HDTV receiver to nations. Germany, which said in the 60 cm dishes, also account for more than obtain any HDTV signals it carries, memorandum it would take a minimum 1.5 million of the total, with the bulk would be the replacement of a relatively of five Europesat transponders, like (890,000) in the UK, where Rupert inexpensive low noise converter, Feltes France, also has launched a satellite in Murdoch's four -channel Sky Television said. the 19 degrees West slot. has driven penetration. Astra expects di- While Astra does not advocate any Eutelsat said it will now begin prepar- rect -to-home viewership to at least dou- particular HDTV standard,' it has recent- ing specifications and seeking proposals ble to 3 million households by the time ly joined the European Community's from the industry to build the $1 billion its third bird is launched in 1993. Help- Eureka HDTV project, which is dedicat- (EC dollar) Europesat system, which is ing boost the figures will be Sky TV's ed to developing a high -definition ver- expected to include three 12- channel, recent merger with UK rival British Sat- sion of the European standard MAC sat- high -power birds, plus one in -orbit spare ellite Broadcasting, along with rapid ellite delivery signal. and a ground spare. growth in DTH figures in Germany. Feltes said Astra would support HD- Eutelsat is also exploring, at the A second satellite, Astra 1B, is sched- MAC if it is to be the single European Frenchs' urging, the possibility of an ear- uled for launch next February and has standard. He added the company is "not lier interim high -power satellite launch. already announced signings for two Ger- at all convinced the so-called interim A Eutelsat representative said the man- language channels: German public steps [alternative forms of wide -screen, agency could purchase an existing un- broadcaster ARD, and the Premiere pay lower resolution MAC signals] are abso- launched satellite and reconfigure it to movie joint venture between German lutely necessary." suit the French. One possibility, the rep- media companies Bertelsmann and the If HDTV becomes a successful mass resentative said, is the European Space Kirch Group, and French pay channel media delivery system, Feltes added, the Agency's Olympus 2, already being Canal Plus. government of Luxembourg has request- built but with no definite plans to be Another two channels on 1B have ed as many as 40 HDTV channels be launched as a follow up to the experi- been signed, but not announced, and a made available in the Astra slot. mental Olympus 1 used by Italy's state fifth, probably targeting the UK or Scan- Battling against Astra to keep its share broadcaster RAI and the British Broad- dinavia, may be made public as early as of European TV satellite business is Euro- casting Corp. -lug

72 International Broadcasting Dec 17 1990 RUMMY PCS-NEW SET OF INITIALS IN CABLE'S FUTURE? Cox, Cablevision and Continental Cablevision seeking to test new technology for personal communications services that could provide new revenue stream

There is a growing excitement in the Killen, director, financial analysis and predictors say that within the next 10 cable industry for the next genera- planning, Cox Enterprises. years people will carry miniature tele- tion of telephone technology. The Cox believes that the digital PCS sig- phone /computer terminals with two -way FCC has just received a request from nals and the already mature digital rout- video and other features. Continental Cablevision Inc. for an ex- ing capabilities of fiber optics could The level of service PCS will offer perimental license to test personal com- blend together nicely in future commu- depends on the amount of spectrum the munications service (PCS) technology. nications environments. "Fiber will be a FCC allocates for the service. The PCS Earlier applications were submitted by better way to do this than coax. It may issue has the classic characteristics of Cox Enterprises Inc. and Cablevision not be the cheapest initially, but in the the new communications technologies Systems Corp. Applications from other long haul, it may be that fiber is the the FCC is now considering, such as cable system operators are expected. preferred technology," Killen said. HDTV and digial audio broadcasting, PCS (often referred to as personal "I just find the whole area incredibly and has all the usual implementation communications networks [PCN's]) is a exciting because it opens up a whole problems. "There's the threshold issue form of low -power digital mobile radio area of new service," said Robert Pep- of whether radio spectrum should be al- many analysts believe could eventually per, chief of the FCC's Office of Plans located for this purpose at all," said be the primary form of two -way voice and Policy, on the prospects of cable or Dale N. Hatfield, president, Hatfield & communications. Telephone companies any other entrepreneurs turning PCS into Associates, Boulder, Colo., during a re- have foretold the merging of cable tele- a viable business. cent seminar on PCS sponsored by the vision and telephone service through the PCS experts say the technology has Annenberg Washington Program. "If expansion of their nationwide fiber optic enormous market potential. What PCS so, how much? There isn't much spec- networks that may one day deliver digital will be exactly, however, is not yet trum vacant laying around." video and other services to the home and known. Some see it as an upgrade of the The FCC will also have to decide how office. The cable industry has been install- current cellular telephone service. Oth- many different companies it will allow ing fiber too, and now is studying an ers say it will replace what the phone into the PCS business and whether there opportunity to provide telephone service. companies call POTS ( "plain old tele- will be any crossownership restrictions, In addition to the individual cable op- phone service "). The most optimistic Hatfield said. "Should certain groups be erators' experiments, the executive committee of Cable Television Laboratories (CableLabs), Boulder, Colo., was ex- Digital Portable Communications pected to decide late last week whether to go ahead with plans to investigate how PCS could be beneficial to cable systems. "The reason [ CableLabs is] interested in it is because the cable infrastructure that extends into the networks can be configured to carry PCN traffic," CableLabs President Richard Green said. Data transmission through PCN may provide a system for interactive television and telephone service could result in another revenue stream for cable systems. "What we have to do is look at what the cable industry's role ought to be, and the truth is we really don't know yet," Green said. Cable - Labs hopes to complete its report by March. "We're studying our capital rebuild plans for the 1990's. We are planning to rebuild great portions of cable systems with fiber. When you embark upon that Bellcore's view of PCN is based on the installation of thousands of access ports on kind of capital expenditure plan, you telephone poles in neighborhoods and in large buildings in business districts. Cable TV start to ask yourself: 'Gee, what else can has the advantage of an already established backhaul infrastructure between ports and we do with fiber?,' " said William L. central switching hubs.

Broadcasting Dec 17 1990 Tadmology 73 excluded entirely from the market? What sort of industry structure do we ESTIMATED ANNUAL PCS REVENUES want to fashion here?" The commission will have to decide whether to license on $ MILLIONS a local, regional or national basis and set $40,000 up a structure for deciding on competing applications, auctions, lotteries or comparative hearings. $30,000 Those questions are covered in the FCC's inquiry proceeding which was $20,000 started last June. To answer them, the commission is going to be relying heavi- $10,000 ly on the data to come out of current and future PCS field experiments. The cable $0 company requests for experimental li- Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 censes are just three of 36 involving YEAR $40 MONTHLY S50 MONTHLY several different types of PCS technol- (100 MONTHLY INITIALLY) (120 MONTHLY INITIALLY) ogy, 20 of which have been granted. ______The technology the FCC ultimately SOURCE - ARTHUR D. UTTLE nC. choses as a technical standard will determine how much spectrum is needed, where PCS could be allocated and the ty up and down every street," Pepper the Boston, Stockton, Calif., and Jack- level of quality the system will provide. said. sonville, Fla., areas. "Continental will Like all new technologies, the tricky But some legal and regulatory road- also be able to build on its relationships decision for the FCC is when to set a blocks could be thrown up in front of with municipalities and schools in the standard. New proposals are coming in cable's expansion into PCS. There is a three areas to develop specialized PCN regularly and if a system is chosen quick- federal ban on crossownership of cable service." It plans to use PCN to set up a ly, important advancements may be over- systems and telephone companies. The system for instantaneous location of the looked. But sometimes new technologies courts may eventually have to determine holder of a personal communications take an exceedingly long time to appear. whether cable operation of PCS would phone by local police in case of an emer- "Fourteen years waiting for cellular was violate that rule. Some state regulations gency. Continental also plans to test one of the less successful regulation cases may also interfere with cable's entry into some possible "interactive educational" historically," Pepper said. the PCS business. However, there is applications of PCS. Researchers at Bell Communications currently no rule blocking issuance of The CableLabs study will analyze Research (Bellcore), the New Jersey lab experimental licenses to cable operators. consumer demand for PCS, the types of operated by the regional Bell operating The Cox Enterprises application is for service likely to be feasible and the cable companies, began their efforts to devel- test frequencies near its cable systems in industry's opportunities to profit from op low -power digital mobile radio in the the New York and San Diego metropoli- PCS. A key part of the study will be the late 1970's when they worked for Bell tan areas. Several different recently de- consumer demand section. Labs (prior to the 1984 breakup of veloped techniques for handling multiple Arthur D. Little Inc. is one of the AT&T). Among them was Donald C. calls in approximately the same geo- research firms CableLabs is considering Cox, currently Bellcore's division man- graphic location will be tested to deter- for the consumer study. That company ager, radio and satellite systems re- mine how many outdoor ports should be has already studied consumer reaction to search, who gave a generic description located in places like high -rise build- PCS and so far its findings suggest a of a PCN's structure during the Annen- ings, sports arenas or crowded city very rosy personal communications fu- berg meeting. It will include "what we streets. ture. "We're really talking about a mass refer to as outdoor radio ports. They are Cablevision Systems Corp. is propos- market. This is not a business market. connected to the exchange network. ing using the same sort of high -density It's not like cellular," said Barry E. These are very low -power devices, call sorting techniques over its Cable Goodstadt, senior consultant, in A.D. about the size of a brief case or a shoe Television Relay Service (CARS) chan- Little's Electronics, Information Sys- box sitting on a telephone pole in a nels. CARS are frequencies around the 12 tems and Telecommunications Unit. residential area," Cox said. ghz already allocated to many cable sys- Little's survey (based on a 1,000 per- Because the outdoor ports are expect- tems for relaying video channels between son sample and using prototype calcula- ed to be smaller and less extensive than the headend and hubs in the system by tor -sized devices on an experimental current cellular radio technology, they microwave. "Cablevision seeks to dem- PCS system) concluded that "the true will be installed in more places and will onstrate that wireless communications ap- demand for this service is on the order of be more accesible not only to business plications can share frequencies with es- 15% of all households [about 14 million users but to home users. Information tablished users of CARS frequencies, and households] that will acquire this service from the ports will be relayed to central thus allow for dramatic increases in the if it were offered in the next three to five switching centers by coaxial cable, mi- efficiency of this spectrum," it said in its years. That's a phenomenal number," crowave, and perhaps most commonly application. Cablevision plans to use its Goodstadt said. Within 10 years, he esti- in the future, by fiber optic cable (see New York, Boston, Chicago and Cleve- mated annual PCS revenues could be $25 diagram, page 73). land area systems in the tests. billion -$35 billion, assuming approxi- Cable systems "have a unique structure The latest application, recently sub- mately 60 million users (see chart above). that even some phone companies don't mitted by Continental Cablevision, pro- "PCS may become POTS by the year have and that is a grid over the communi- poses the use of CARS frequencies in 2000," Goodstadt said. cults

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FIN -SYN COMMENTS FLOOD FCC Networks argue that rules need to be canned, not recast; production community says it still needs protection

Two big guns took aim at the FCC's aimed at balancing the interests of Hol- off -shore acquisition of major Holly- financial interest and syndication lywood and the networks. wood studios. rules last week when former Sec- The 20 -year-old fin -syn rules prohibit "By failing to respond to this trans- retary of Labor William E. Brock, on the broadcast networks from acquiring formed marketplace and by prohibiting behalf of CBS, and ex- Commerce De- financial interest in programs they li- the three American networks from com- partment official Clyde Prestowitz, rep- cense from producers and from syndicat- peting abroad," he said, "the Commis- resenting NBC, charged that the fin -syn ing the shows. In effect, the rules pre- sion risks continuing a policy that se- rules handicap the networks in a rapidly vent the networks from enjoying any of verely disadvantages the United States." changing world media environment. the rerun revenue. Added Brock: "Instead of helping do- The views of Brock and Prestowitz Brock, a one -time U.S. Trade Repre- mestic firms compete in the world mar- were expressed in testimony prepared sentative and former congressman, said ket, the Commission's current regula- for the FCC's day -long hearing on re- the rules are "the outdated product of a tory regime represents a form of form of the controversial fin -syn rules time when the American market was the "reverse protectionism," shielding the last Friday, Dec. 14 (see "Top of the only one that counted and the networks Hollywood studios (that increasingly are Week "). were the only significant players." under foreign ownership) from competi- In other testimony, CBS President Fundamental changes in the global tion at home and overseas by American- and Chief Executive Officer Laurence video marketplace have rendered fin -syn owned broadcast networks." Tisch and NBC President Robert Wright not only unnecessary, argued Brock, but Prestowitz, currently president of the sharply criticized the FCC's apparent in- harmful. Among those changes are the Washington -based Economic Strategy clination not to repeal the rules as all proliferation of domestic television en- Institute, said that as a result of the three networks have repeatedly demand- tertainment supply, growing internation- rules, the networks, unlike foreign com- ed, but to impose a new set of rules al demand for such programing and the panies, are prevented from buying the right to export TV programs, prevented from creating certain key coproduction ANTENNA TOWER INSPECTION MAY YIELD WINDFALL ventures and prevented from offering program producers worldwide exploita- he FCC's two -day inspection of antenna towers last month may yield a tion of their product across all media. I windfall for the federal treasury. According to FCC officials, of the 1,031 Both Brock and Prestowitz empha- towers checked by FCC field agents across the country, 160 (16%) were found sized they did not advocate the barring to be in apparent violation of safety rules governing their painting and of non -U.S. acquisitions of U.S. pro- lighting. duction studios as a remedy. Said As a result, the FCC has begun levying tentative fines (mostly $2,000) Prestowitz: "The problem is not that against each user -broadcast or nonbroadcast -of the allegedly improperly lit Sony has bought Columbia or that Mat- or painted towers. Since it is common for a single tower to have dozens of sushita bought MCA. It is that our own users, a single tower could generate dozens of fines and tens of thousands of regulations are handicapping American dollars. firms." Regardless of who owns the tower, said Richard Smith, chief of the FCC But Brock said the fin-syn rules are Field Operations Bureau, "each licensee is separately responsible for lighting not "irrelevant to the foreign takeover of and painting." Hollywood. Indeed, these artificial re- To protect aircraft, FCC rules require antenna towers to be painted with strictions over competition may well alternating bands of white and "aviation orange." They also require a flashing have made them particularly attractive light at the top and, on taller ones, lights on the sides. takeover targets." The FCC inspection found 63 that apparently violated the painting require- Daniel Burke, president of Capital Ci- ment; 71, the lighting rules; and 26, both. ties /ABC, also sounded the international Disappointed by the results of the inspection, Smith warned that the FCC theme in arguing for repeal of the rules. will "definitely" conduct another mass inspection of towers. "Compliance is "Nowhere is the choice you have to not at a level where we can declare victory and walk away," he said. make clearer than in the international But before the reinspection, he said, the FCC will try to educate licensees of sphere," he said. "This country's inter- every stripe as to their responsibiliies and liabilities regarding towers. Part of est cannot be advanced by restraints that the educational campaign may include a stop at the National Association of make it harder for the three U.S. net- Broadcasters convention next spring, he said. works to compete in either the global or domestic markets against distributors of

76 Washington tiroaokoslty Doc 171190 programs produced abroad. Nor can the competitive global marketplace of the national interest be served by restraints I990's." NONDUPLICATION PENALTY that protect the global giants who have "I strongly urge the commission not entered the production and distribution to get bogged down in purposeless and The FCC admonished KSEA(FM) business against the competition and ex- unnecessary micro -management," Seattle for violation of a station's pertise which the U.S. networks are Wright said. "Small changes in the rules obligation to "fully and accurately uniquely to that provide the networks with only lim- qualified provide." disclose" the rules of its on -air con- Among set to testify in support ited relief, or new regulations that mi- those tests. According to the FCC admo- of fin -syn were Motion Picture Associa- cro- manage and continue to handicap nition letter, KSEA initially invited tion of America President and Chief Ex- network business dealings, may spell the listeners to enter its spring "four - ecutive Office Jack Valenti and indepen- eventual demise of the traditional full in -a -row" contest "as often as dent producer Leonard Hill. service broadcast networks on which so you like," but later said it would If repeal allowed the net- many and viewers depend." of the rules stations accept "no duplicate entries." works to hold foreign syndication rights, the FCC does in the pro- "Whatever The complaint against the station said Valenti in his prepared testimony, ceeding will someday be judged in the was made by a woman who sub- its on the survival of "the networks would 'take' -not buy context of effect mitted 800 entries prior to the no- but syndication rights every free over -the -air Tisch said. 'take'- television," duplicates announcement, the get- why I think we should be time as a condition for the producer "That is don't FCC said. Mitigating the penalty ting his her show on the prime time discussing "compromises" or or political was the fact that the station reim- "mid -range options," he said. "I don't schedule." bursed the complainant "for her Independent producer Hill, a former think that the blanket prohibitions of the wasted participation expenses," ABC Television network executive, ar- 70's should be replaced by the micro- the FCC said. gued network dominance is still a fact of management of the 90's. That would life. "ABC, CBS, NBC and, to a much totally miss the point. The FCC lesser extent, FBC [Fox Broadcasting shouldn't become the industry arbitrator Company] are the only games in town or the referee of every negotiation be- for the entrepreneurially -driven indepen- tween network and producer. Indeed, one program based on the grant of inter- dent program supplier," said Hill. "The the 20 pages of questions which form the est in another and a cap on the financial much ballyhooed video revolution has basis for the latest round of comments interest a network may acquire in a pro- not changed this simple fact." may be remembered as a case study in gram. "Repeal of the rule would not lead to regulatory excess -hopefully a histori- Responding to another of the an increase in American production or a cal curiosity." networks's arguments, Daly said the surge in program exports," said Hill. Henry Geller, one -time FCC general network's current financial woes are ir- "It would trigger a market -numbing counsel and now public interest attor- relevant. "The fact their current fourth - merger of the networks and the major ney, also argued against FCC micro - quarter advertising sales are down and studios...competition for access would management through a complex set of that they may have paid excessive be crushed. Producers would either play safeguards. The agency "can ill -serve as amounts for sports programing rights for the home team or not play at all." a cartel manager," he said. "The at- should not bear on the commission's de- All the network heads said the decline tempt may not only be debilitating for termination on whether the rule is work- in their market power obviates the need the agency and the industries, but may ing," he said. "It is not the commis- for the rules. "The notion that ABC, underlie the accomplishment of the es- sion's place to bail out companies who CBS and NBC operate in a kind of sential public interest goals." have made bad business decisions, nor OPEC -like cartel is directly contradicted The producers -both independents should it construct rules to favor one by the realities I experience every day," and the major studios -defended the group as opposed to another when all are said Burke. "We compete fiercely with rules, arguing that if the FCC relaxes suffering from what is simply a down- each other and a host of other agressive them in any way it must also adopt inter- turn in the economy." competitors including not only Fox and related "safeguards" to insure, as Also advocating safeguards was Harry independent stations but cable networks Warner Bros. President Bob Daly put it, J. Pappas, owner of three Fox affiliates. that can tap into both subscriber and "the networks do not abuse the unfair "[S]afeguards need to be built into the advertising revenues." bargaining advantage they enjoy as gate- commission rules in order to protect the Wright and Tisch made it clear that keepers to prime time exhibition." individual television station operator they were not interested in compro- As set forth in the comments of the from undue influence on the part of promises. "I realize that the pressure on the Coalition to Preserve the Financial Inter- gram syndicators," he said. commission to reach a compromise solu- est and Syndication Rules submitted last Marian Rees, president, Marian Rees tion is enormous and I can fully under- month, the safeguards would revolve Associates, refuted the networks' sug- stand the appeal of proposals that 'split around a requirement that negotiations gestion that repeal of the rules was in the the baby,' " said Wright. about a network's taking financial inter- interests of independent producers like if the commission still has its sights est in a program be delayed until after herself. "If you must modify these on the goals of competition and diversi- the basic license fee is settled and the rules, I implore you to do so in a way ty, none of the compromises the com- network has assigned the show a slot on that leaves in place a set of clear-cut mission is considering advances those its schedule. safeguards that will ensure that the next goals as much as outright repeal of these Other suggested safeguards include a generation of would -be creative produc- outdated restrictions," Wright said. requirement that negotiations for a fi- ers and the generation after them will And none of the compromises gives nancial interest be initiated by the pro- have the same opportunity as I did...." the networks the critical freedom they ducer, antidiscrimination provisions, a Al DeVaney, senior vice president need to participate in the dynamic and prohibition on conditioning treatment of and general manager, WPWR -TV Gary,

Broadcasting Dec 17 1990 Washington 77 Ind., argued for retaining, if nothing said Jeffrey Sagansky, president, CBS stay there -a necessity, but hardly a else, "an absolute bar" against the Entertainment. "In my single- minded contribution to diversity." "networks' control over domestic syndi- pursuit of the next hit show, those I deal Diller was supported by the head of cation, either through direct ownership with don't need protection," he said. the Fox affiliate group, Michael Fisher, or indirectly controlling financial inter- "They are protected by their talent and president and general manager of ests." creativity," he said. "I need them more KTXL(TV) Sacramento. "If you really The networks' chief programing ne- than they need me," want to increase competition to ABC, gotiators said the negotiation safeguards Barry Diller, chairman and chief ex- CBS and NBC in order to further dimin- were unworkable. "The concept of a ecutive officer, Fox Inc., again made the ish any market power they may possess, second negotiation for financial interest case for why Fox and other "emerging let the Fox Network develop into a full - is completely impossible for many types networks" should not be subject to fin - fledged network." of arrangements, such as multi -project syn rules of any kind. "Fox cannot stand Nearly half of the testimony of Walt deals or joint ventures," said John here today and embrace some arbitrary Disney Studios President Richard Frank Agoglia, president, NBC Enterprises. trip wire for regulation of emerging net- was devoted to arguing for relaxation of "Even for straight licensing deals, today works," he said. "Fox...does not have the prime time access rule to allow net- most of these are with the major studios, market power, has never had market work affiliates in the top-50 markets to who do not need the regulatory protec- power and, regrettably, is unlikely to air off-network shows during the access tion of the U.S. government." ever have market power. If political hour. Restrictions on the negotiations "will forces deter the commission from the Unless the rule is relaxed, Frank said, simply not work," said Robert Iger, course of deregulating all networks, or program prices will drop, off-network president of ABC Entertainment, adding coming up with proper rules for all the shows will go to cable and, because of they they are based on "false assump- dozens of entities that buy programs, at the loss of back-end revenues, original tions about so- called leverage in net- least it must avoid counterproductive re- network programing will be curtailed. work negotiations with program suppli- strictions on emerging networks. If such This is already the case with regard to ers." restrictions are imposed...we will have hour -long shows. If nothing is done, the Continued regulation is not needed to no alternative but to dive under whatever trend will likely continue with regard to make the process "more balanced," regulatory threshold is established -and half-hour sitcoms." auuluG

TELCOS LOOK TO 1ST AMENDMENT FOR CABLE ENTRY Speakers at Annenberg program say future focus of phone companies' efforts to become information providers may rest in the courts

The battle over telco entry into ca- of cable systems and telcos; provisions the cable companies, without competi- ble has so far been waged mostly in the modified final judgment (MFJ) tion, can control what channels a partic- on the legislative and regulatory that prohibit the seven regional Bell Op- ular market receives. fields in Washington, but the telcos may erating Companies from providing infor- That argument, said Brenner, is not be seeking a future engagement on a mation services; federal and state ap- on solid ground. His claim is based, in second front: in the courts. Because the proval to build new telco facilities (most part, on the presumption that a video telcos have thus far been unsuccessful in systems currently do not have sufficient competitor is not likely to offer a signifi- convincing many on the federal, state bandwidth to transmit video), and local cantly different bundle of programs, and and local levels that the litany of restric- franchising requirements. therefore, the argument that preventing a tions barring them from cable are unwar- Brenner's comments came as he pre- second provider is denying "new ranted, they are now claiming certain sented "Telephony, Television, Public voices" from being heard, is unfound- First Amendment free speech rights to Policy and the First Amendment" at the ed. A second provider may improve ser- deliver programing. Annenberg Washington Program last vices, bring about reduced rates and de- Currently, said Daniel Brenner, for- Tuesday (Dec. 11). Brenner is a senior liver a few different channels, he said, mer senior legal assistant to former FCC fellow at the Annenberg Washington but the decision to have two video pro- Chairman Mark Fowler, the telcos have Program and director of the Communi- viders in a single market "requires an "to carry the burden of showing why cations Law Program at UCLA law initial determination whether a would -be restrictions should not apply." The telco school. He did not face much opposition activity is in its essence expressive or is lobbying effort is trying this, he said, on that issue from the National Cable primarily economic." but a new "effort is underway to estab- Television Association's Michael S. He said that if a "weaker cable chan- lish that these restrictions...violate the Schooler, deputy general counsel, and nel, like a CNBC," believed not being First Amendment, [and] the burden of the National Association of Broadcast- carried on a particular cable system (and justifying continued exclusion from the er's Steven A. Bookshester. The FCC's part of the telco's argument is that there market rests with the government." Robert Pepper, chief, office of Plans and are channels not being carried and, thus, "If there is a Constitutional right to Policy, moderated the discusion that fol- speech is being denied) was a First own a cable system, that would over- lowed. Amendment issue, it would pursue a ride" the restrictions, he said. Those The First Amendment argument sug- system's public access channel. But be- restrictions include: provisions in the gests that the telcos are being denied cause they do not and opt, instead, to 1984 Cable Act banning crossownership constitutional rights of speech because gain carriage as part of a "bundle" of n wtahiO.. Broadcasting Dec 17 1990 programs, the issue is shown to be more Bookshester said Brenner's arguments are not only upon us, but they seem to economic than expressive. would be as persuasive if he "substitut- be accelerating." Those changes, said NCTA's Schooler agreed. He asked: ed 'cable' for 'telco'...cable can't be Brenner, are complicating regulation as "What would the denied operator inconsistent with its argument against well. The problem, he said, is "that the [overbuilder] say different ?" The telcos" while using similar arguments to telco holds itself out, and wants to be "whole First Amendment matter is serve cable's interests. classified, as a common carrier to its But when it of- really a question of using a Constitu- Schooler said the "government has switched voice services. ser- tional principal to make money." He pretty good reasons for keeping [ telcos] fers, say, a news retrieval or movie sided with Brenner, saying the NCTA out... they have a demonstrated history vice, it does not wish to be so con- "agree[s] with the bottom line conclu- to drive competition out... The govern- strained. Quite the opposite, it will not sion that there is no...First Amend- ment's interest is important too." be indifferent about whom it is carry- ment right." Pepper said technological "changes ing." -rls

SIMON PRESSES FOR REVIVED PROGRAMING CODE Joined by Kansas Democratic Representative Dan Glickman, Illinois senator asks industry executives to take advantage of antitrust exemption and gather to produce standards curbing violence

Lawmakers were urging television process to life." immunity period. Glickman said he was industry executives and program Broadcasters have expressed concern "amenable" to making the antitrust ex- producers last week to comply with that any revived industry code would emption permanent. a new law aimed at curbing violence in subject them to suits from program pro- Representatives of the National PTA, broadcast and cable programing. ducers. "This legislation was written to American Psychological Association "We are sending a message that we allay fears that well- intentioned joint ef- and American Academy of Pediatrics, think they ought to get together and set forts by the television industry to pro- also attended the briefing and called on standards," said Senator Paul Simon duce guidelines might result in antitrust the industry to devise guidelines. "Par- (D- Ill.). Simon was joined at a Capitol prosecution," the Simon -Glickman let- ents are not asking for a ban on televi- Hill press briefing by Representative ter said. sion violence. We are simply asking the Dan Glickman (D- Kan.). Both are lead- And later, in fielding questions from television industry for a little assistance, ing sponsors of the law that grants reporters, Glickman said that if guide- such as program alternatives," said Ar- broadcasters, cable operators and the lines are adopted, it is "very likely" that lene Zielke, the National PTA's vice program production community a three - Congress might extend the three -year president for legislative activity. Au year exemption from antitrust laws in order to meet and establish guidelines limiting televised violence. President HIGH COURT TO CONSIDER CONFIDENTIALITY Bush signed the bill into law on Dec. I. Simon and Glickman wrote industry The U.S. Supreme Court will hear a case that pits a First Amendment officials last week and released the letter defense by the Star Tribune of Minneapolis -St. Paul and the Sr. Paul to reporters. "The new law creates an Pioneer Dispatch against broken promises of confidentiality to a source. Dan opportunity, not an obligation, and we Cohen was fired from a Minnessota -based advertising agency after his name sincerely hope you will use it to respond was revealed as the source of information the two newspapers used showing to the calls of parents, teachers, and that Marlene Johnson, a 'Democratic Farm Labor candidate for lieutenant mental health professionals for less vio- governor, had once been arrested for shoplifting. Cohen, who was associated lent television for our nation's chil- with Wheelock Whitney's (Independent- Republican) campaign for governor, dren," the letter stated. Simon empha- provided the information on the condition he not be named as the source, said sized that Congress does not want to tell Cohen's attorney, Elliot C. Rothenberg. The newspapers revealed Cohen's the industry what to do. "They're the name (the Associated Press ran the story without naming Cohen) and affili- experts in this field," he said. ation with Whitney because they said the public had a right to know that the Neither Simon nor Glickman would information came from within Whitney's campaign. Rothenberg said that say what Congress might do if the indus- Cohen's information "was in public documents...there was no need to men- try does not establish standards. The leg- tion [Cohen] by name...their readership could have been served by alternative islation does not actually require the means." groups to meet. But they are optimistic Cohen initially won a $700,000 award at the trial level, but that was later that standards will emerge. Simon said reduced by the Minnesota Appeals Court to $200,000. The appeals court did the three television networks have indi- say that the newspapers' promise of confidentiality amounted to oral contracts, cated a willingess to get together. Pre- but the state Supreme Court overturned that decision, saying the relationship liminary meetings among network offi- between reporter and source is a matter of professional ethics, and to subject cials and the National Association of that relationship to "an unwarranted rigidity...would violate defendant's First Broadcasters have occurred. And Simon Amendment rights." Two dissenting state justices sad the ruling was "a sad said he would call on the National Asso- day in the history of a responsible press in America." -Pis ciation of Broadcasters to "spark this

Broadcasting Dec 17 1990 Washington n FOR THE RECORD

As compiled by BROADCASTING from has no other broadcast interests. Filed Nov. 23. Pierce Inc. and Krypton Broadcasting of Birmingham Inc., all Delaware corporations. Action Nov. 26. Dec 5 through Dec 11 and based on WTJC(TV) Springfield, OH (BALCT901126KE; filings, authorizations and other FCC ac- ch. 26; 1170 kw -V; 117 kw -A ant. 500 ft.)-Seeks KOZT(FM) Ft. Bragg, CA (BALH901003HI; 95.3 assignment of license from Miami Valley Christian TV tions. mhz; 1.23 kw; ant. 464 ft.)--Granted app. of assign- Inc. to Video Mall Communications Inc. for $2 mil- ment of license from Keffco Inc. to California Radio lion. Sale includes WTU(TV) Muskegon, MI (see Partners for $350,000. Seller is headed by James Kef- Abbreviations: AFC-Antenna For Communications; above). Filed Nov. 26. ford,and has interests in KRRS(AM)-KXFX(FM) San- Administrative Law Judge; -alternate: AU- alt. ann.- WBIG(AM) Conway, SC (BAL901128EA; 1330 ta Rosa, CA. Buyer is headed by Vicky S. Watts and announced, antenna; aural; aux. -auxiliary; ant.- aur.- khz; 5 kw -D, 500 w- N)-Seeks assignment of license Thomas E. Yates, and has no other broadcast interests. channel; change; ch.- CH -critical hours.; chg.- CP- from Beasley Broadcasting of SC Inc. to Wesco & Action Nov. 29. construction permit; D-day; DA -directional antenna: Associates Ltd. for $48,000. Seller is headed by KZTR(AM) Santa Paula and Doc.- Docket; ERP- effective radiated power; Freq -fre- KZTR(FM) Cama- George G. Beasley, Shirley W. Beasley, Bran E. Beas- both (AM: quency; HAAT above terrain; H rillo, California BTC900222EG; 1400 -height average &V- is ley, William L. Watson and Sam Floyd. Seller khz; I kw; FM: BTCH900222EH; 95.9 mhz; 3 kw; ant. horizontal and vertical; khz -kilohertz; kw- kilowatts: subsidiary of Beasley Broadcasting Inc., which has 1,320 Granted app. for transfer 85 tic.- license; rn-meters; mhz-megahertz; mi.- miles; ft.)- of shares of interests in 18 FM's, 8 AM's and 1 TV. Floyd has ownership stock from Adcomm of Great Falls Inc. MP- modification permit; mod.-modification; N- night; to interests in New South Broadcasting Corp., licensee of Stephen Marriott for SI Stock includes interest in pet. for recon.- petition for reconsideration; PSA- presun- 000. WASC(AM) Spartanbury, SC; WSJC Inc., licensee of KORQ -AM -FM Abilene, KLSF(FM) Amarillo and rise service authority; pwr.- power; RC -remote control; WSJC(AM) Magee, MS. and United Broadcasters KMND(AM) -KLSF(FM) Midland, all Texas; S- A- Scientific -Atlanta; SH- specified hours; SL- studio Inc., licensee of WAAY(AM) Huntsville, AL. Buyer KEIN(AM) -KLFM(FM) Great Falls, location; TL- transmitter location: trans.-transmitter; MT and is headed by Charles W. Cookman and Eleanor R. KZHT(FM) Provo, UT. Seller is subsidiary of Ad- TPO-transmitter power output; U or unl.- unlimited Belche. Cookman and Belche have interests in WIDU Comm IV Inc., which is headed by Stephen M. Ad- hours: vis. -visual; w -watts; "- noncommercial. Six Broadcasting Inc., licensee of WIDU(AM) Fayette- ams. Adams owns 73.91% of AdComm IV Inc. Re- groups of numbers at end of facilities changes items refer to ville, NC. Filed Nov. 28. maining 26.09% is headed by Andris Baltins. map coordinates. One meter equals 3.28 feet. WDXB(AM) Chattanooga, TN (BAL90I121EE; AdComm IV Inc. is proposed assignee of KZTR -FM Camarillo, CA and -FM Provo, 1490 khz; 1 kw -U) -Seeks assignment of license from KZHT UT. Stephen M. Adams is son of group owner Stephen Adams, and O W N E R S H I P C H A N G E S Chattanooga Sound Co. to Chattanooga Sound Inc. in reassignment of station to previous assignor; consider- owns KMBY -FM Seaside and KLAU -AM Capitola, ation is extinguishment of liabilities for both parties. both California, and owns 25% of WGTO -TV Sault Applications Chattanooga Sound is headed by W. A. Grant Jr., Ste. Marie, MI. Buyer has 44% interest in California Radio Inc., licensee of KDJQ(FM) Red Bluff, CA, and KMVT(TV) Twin Falls, ID (BTCCT901126KG; president, director and 90 2/3% voting stock shareholder; John C. Smith; and William A. Grant Ill and Walter 44% interest in Golden Bear- I Broadcasting Inc., pro- ch. I I; 316 kw -V; 31.6 kw -A; ant. 1,190 ft.) -Seeks B. Grant, sons of W. A. Grant. William A. Grant Jr. is posed assignor of KZHT -FM Provo, UT. Action Nov. assignment of license from KMVT Broadcasting Inc. 90% owner of Sis Sound Inc., licensee of WZPQ(AM) 27. to Susan Spear Root for no cash consideration in trans- and WZBQ -FM Jasper, AL; 90% owner of Sis Sound fer of estate. Seller is headed by Chapman S. Root KLIQ(FM) Shingle Springs, CA of Russellville Inc., licensee of WJRD(AM) Russell- Revocable Trust. Buyer is headed by Susan Spear (BTCH900712HT; 102.1 mhz; 9.70 kw; ant. 564 ville, AL; 80% owner of Sis Sound of Fayette Inc., Root, co- trustee, Charles L. Caravati, Charles I. ft.)-Granted app. of assignment of license from Lob- licensee of WLDX(AM) Fayette, AL, and 76.66% Moore Jr. and Chapman J. Root II, and have no other ster Communications Corp. to Olympic Broadc.aciPcs owner of GMC Broadcasting Inc., licensee of broadcast interests. Filed Nov. 26. Inc. for $400 000. Seller is headed by W. Richard WZBQ(AM) Tuscaloosa, AL. Filed Nov. 21. Green, John R. McRae and Donna M. Crosson, and WMRS(FM) Monticello, IN (BALH901123G1; WXRQ(AM) Mt. Pleasant, TN (BTC90112IED; has no other broadcast interests. Buyer is headed by 107.7 mhz; 2.5 kw; ant. 131 assignment ft.)-Seeks of Douglas D. Kahle and William E. 1460 khz; 1 kw -D, 69 w-N)-Seeks assignment of Boeing Jr., who license from Kevin Robert Page to Gerald N. Quinn as license from New Life Broadcasting Inc. to Donald W. each own 24.5% of Lobster Communications Corp., a repayment for debt owed to assignee. Page has no for $12,500 in sale interests. and has interest in WBRI(AM) Indianapolis and other broadcast interests. Buyer owns 49% of voting Paul of ownership Seller is headed by Kenneth L. Jenkins and Donald W. Paul. WXIR(FM) Plainfield, both Indiana; WFIA(AM)- stock of Attica Community Radio Corp., permittee of Buyer is headed by Donald W. Paul, and Carolyn Paul. WXLN(FM) Louisville, KY; WABS(AM) Arlington, WBQR(FM) Attica, IN. Filed Nov. 23. Jenkins and Donald Paul are currently owners of New VA, and KFIA(AM) Carmichael and KQNC(FM) WKDZ(AM)- WBZD(FM) Cadiz, KY (AM: Life Broadcasting, each with 50 shares of stock. Filed Quincy, both California. Action Nov. 29. BAL901116GP; 1110 khz; I kw -D; FM: Nov. 21. WLVH(AM) Hartford, CT (BTC901005EB; 1230 BALH901116GQ; 106.3 mhz; 3 kw; ant. 317 ft.)- El Paso, (BAL90I 127EA; 1060 khz; I kw- Granted app. of assignment of license Seeks assignment of license from WKDZ Inc. to Ham KFNA(AM) TX U)- khz; 10 kw-D)-Seeks assignment of license from from Elilo Broadcasting, Inc. to Jeffrey P. Dressler for Broadcasting Co. Inc. for $200,000. Seller is headed Norman Fischer & Associates to K -Fina Results Inc. in stock purchase. Seller is Carlos Lopez, by Gary and Michelle Kidd, husband and wife, who $125,000 for $100,000. Seller is bankruptcy trustee, and has no who has no other broadcast interests. Dressler has no also have interests in WMOK(AM) -WREZ(FM) Me- other broadcast interests. Buyer is headed by Robert other broadcast interests. Action Nov. 30. tropolis, IL. Buyer is headed by Richard Albright, L. Coral, Armando de Leon Jr., Aida Manges de Otanez W. Harris and James Maddox. Albright also has inter- ME (AM: and Enriqueta Gomez, and have no other broadcast WGAN(AM)- WMGX(FM) Portland, ests in WJZM Inc., licensee of WJZM(AM) Clarks- khz; 5 kw -U; FM: interests. Filed Nov. 27. BAL9009IIGT; 560 ville, TX and WTWL(FM) Mckinnon, TN. Filed Nov. BALH90091IGU; 93.1 mhz; 50 kw; ant. 500 ft.)- WIVI(FM) 16. Charlotte Amalie, VI Granted app. of assignment of license from Sunshine (BAPH901129GR; 96.1 mhz; 2.4 kw; ant. 1,500 ft.) WTLJ(TV) Muskegon, MI (BALCT901126KF; ch. -- Group Broadcasting to Saga Communications Ltd. for Seeks assignment of license from Bantam Broadcasting 54; 4395 kw -V; 440 kw -A ant. 1,000 ft.) -Seeks as- undisclosed amount (purchase includes WIXY[AM] Co. to Tim G. English for $19,270. Seller is headed by signment of license from Miami Valley Christian TV East Longmeadow and WAQY[FM] Springfield, both Mariamne English-King, mother of Tim English, the Inc. to Video Mall Communications Inc. for $2 mil- Massachusetts, and WFEAIAM]- WZID[FM] Man- assignee, permittee of WIVI. Buyer, Tim English, was lion. Sale includes WTJC(TV) Springfield, OH (see chester, NH). Seller is headed George Silverman. Buy- recently granted CP for FM facility on 95.9 mhz at below). Seller is headed by Marvin D. Sparks, Vernon er is headed by Edward K. Christian, Stephen Gold- lock Island, RI (BPH87123IMQ). Filed Nov. 29. Wilson, Homer Speece, Murray Ross and William stein, Norman L. Mckee, Marshal K. Lobaito and Communications Inc. is Koch, and has no other broadcast interests. Buyers, Actions Stephen O. Meredith. Saga parent of WYMG-FM Jacksonville and WLRW(FM) headed by Marvin D. Sparks (president, chairman and WCAJ(TV) Birmingham, AL (BALCT90I011KE; director with 70% ownership interest), Richard L. Champaign, both Illinois; KRNT -AM -FM Des ch. 68; I kw; HAAT:) -Granted app. of assignment of Woodby and John W. Elliott, have interests in WTJC. Moines; WNOR -AM -FM Norfolk, VA; WVKO(AM)- license from Celtic Media Inc. to Krypton Broadcast- Filed Nov. 26. WSNY(FM) Columbus, OH, and WKLH(FM) Mil- ing Corporation for $3.6 million. Seller is headed by waukee. Action Nov. 26. WASB(AM) Brockport, NY (BAL90I 123EA; 1590 M. Scott McClure and has no other broadcast interests. khz; 1.8 kw -U)--Seeks assignment of license from Buyer is headed by C. E. Feltner Jr., who holds 100% WQSI(AM) Frederick and WZYQ(FM) Brad- Asb Inc. to David L. Wolfe for $27,500. Seller is of stock of Krypton Broadcasting of Jacksonville Inc., dock Heights, both Maryland (AM: BTC901011HR; headed by Frank J. Ricchiazzi, Jack Floreale and Jim licensee of WNFT -TV Jacksonville, FL. Feltnor is also 820 khz; 5 kw -D, 680 w -N; FM: BTCH9010IIHS; Cummings, and has no other broadcast interests. Buyer 100% stockholder of Krypton Broadcasting of Ft. 103.9 mhz; 350 w; ant. 910 ft.) -- Granted app. of

80 For The Record Rradoaalig Du 17 11l0 assignment of license from Musical Heights Inc. for Inc. in transfer of shares in return for loan guarantee. Timothy Moran has interests in South Boston Radio $4.587 in stock purchase. Seller is headed by Leo L. Transferees are Joseph Reilly, William C. Bunis Jr. Inc., licensee of WHLF(AM) South Boston, VA. Ac- Shank, Howard C. Fisher, Thomas D. Boock, Nancy and E. Mark Vieira. Mitchell is currently sole propri- tion Nov. 27. L. Fowler and John A. Mix, and has no other broad- and president of Mix Radio Inc., and also etor WMXW KADS(AM) Elk City, OK (BTC90I0I5EA; 1240 cast interests. Buyer is headed by Leo L. Shank, How- has interests in Northway Broadcasting Inc., licensee khz; I kw -U)-- Granted app. of assignment of license ard C. Fisher, John A. Mix and Nancy L. Fowler. and WAYI-FM Glens Falls, NY; of WBZA(AM) from Investar Inc. to Kenneth E. Martin for $71,000 in Action Nov. 26. Roaring Spring and WHPA(FM) Holli- WKMC(AM) stock sale. Seller is headed by W. Steve Baker, Ken- both Pennsylvania, and FM translator WIXY(AM) East Longmeadow and WAQY(FM) daysburg, neth R. Martin and Jack L. Palmore and has no other PA. Reilly, Burtis and Vieira Springfield, both Massachusetts (AM: W296AQ at Bellwood, broadcast interests. Buyer is headed by Kenneth E. also have interests in Northway. Reilly has interests in BAL9009I IGP; 1600 khz; 5 kw -D. 2.5 kw -N; FM: Martin and Jack L. Palmore. Action Nov. 27. Hometown Broadcasting Corp., licensee of WIZ - BALH90091IGO; 102.1 mhz; 50 kw; ant. 780 ft.)- Johnstown, NY. Action Nov. 23. WWBD(AM)- WWLT(FM) Bamberg -Denmark, Granted app. of assignment of license from Sunshine R(AM)-WSRD(FM) SC (AM: BAL9010I 1HT; 790 khz; I kw -D, 100 w -N; Group Broadcasting to Saga Communications Ltd. for WPTM(FM) WSMY(AM) Weldon and Roanoke FM: BALH90I01 IHU; 92.7 mhz; 3 kw; ant. 300 ft.) -- undisclosed amount (purchase includes WFEA[AM]- Rapids, both North Carolina (AM: BAL901005HX; Granted app. of assignment of license from Viking WZIDIFM] Manchester, NH, and WGANIAMJ- 1230 khz; I kw; FM: BALH901005HY; 102.3 mhz; 3 Broadcasting to Underwood Communications for WMGX[FMJ Portland, ME). Seller is headed by kw; ant. 300 ft.)-Seeks assignment of license from $200,000. Seller is headed by Stewart Freeman and George Silverman, who has interests in WCQL (AM) Faver Broadcasting Grp Ltd. to Moran Communica- Robert Simpkins, who have 80% and 20% interest, Portsmouth, NH and WCQL(FM) York Center, ME. tions Inc.; buyer is reaquiring former interest in station respectively, in WYTL(AM)-WPFR -FM Terre Haute, Buyer is headed by Edward K. Christian (see following bankruptcy. Seller, headed by Ronald J. IN. Buyer is a general partnership to be formed be- WGAN[AMJ- WMGX[FMJ above). Action Nov. 26. Verlander Sr. and Ronald J. Verlander Jr., also have tween Gresham Communication Inc., headed by Rudi KVVL(FM) Thief River Falls, MN interests in WZLI(FM)-WLET(AM) Toccoa, GA, and H. Gresham and Faye B. Gresham, and Underwood (BAPH901009HN; 102.7 mhz; 100 kw; ant. 548 ft.)- KBSI(TV) Cape Girardeu, MO. Buyer is headed by Communications of Bamberg Inc., headed by James Granted app. of assignment of license from Thief To Timothy Moran and Amy Moran, husband and wife. A. Underwood. Underwood owns 100% voting stock The Forks Broadcasting Inc. to Minnesota Public Ra- dio Inc. for $30,000. Seller is headed by StarCom Inc. and Daniel Peters. StarCom owns 100% of voting stock -of Sartell FM Inc., licensee of KKSR(FM) Sat- tell, MN; KSTQ Inc., licensee of KSTQ -FM Alexan- dria, MN; KMGK Inc.. Ijcensee of KMGK(FM) Glen- SUMMARY OF wood, MN; and KYRS Inc., licensee of KYRS(FM) Atwater, MN. Buyer is headed by Daniel J. Schmidt, Addison L. Piper, Joanne Von Blon, William H. BROADCASTING & CABLE Kling, Roben Auritt, John A. Rollwagen, William J. Cosgriff, H. George Anderson. Minnesota Public Ra- dio is licensee of noncommercial radio stations KBPR(FM) Brainerd; KCCM(FM) Moorhead; KCRB Bemidji; KGAC(FM) St. Peter; KLSE(FM) Rochester; BROADCASTING KRSU(FM) Appleton; KNSR(FM) and KSJR(FM), both Collegeville; KRSW(FM) Worthington/Marshal; KNOW(AM) and KSJN(FM), both MinneapolisSt. Paul; KZSE(FM) Rochester; WIRR(FM) Virginia/Hib- bling; WSCD(FM) Duluth, and WSCN(FM) Cloquet, SERVICE ON AIR CP's' TOTAL * all Minnesota; KLLD(FM) Decorah, IA; WGGL(FM) Commercial AM 4,984 240 5,224 Houghton, Ml, and KRSD(FM) Sioux Falls, SD; and has applications pending for 5 new FM's. Action Nov. Commercial FM 4,368 908 5,276 26. Educational FM 296 1,732 KLID(AM) Poplar Bluff, MO (BAL900I04EA; 1,436 1340 khz; I kw- U)- Granted app. of assignment of Total Radio 10,788 1,444 12,232 license from Walker Communications Inc. to Morris Broadcasting Inc. for $19,800. Seller is headed by Commercial VHF TV 552 18 570 Bruce W. Schnieder and William H. Frye, trustee in bankruptcy, and has no other broadcast interests. Buy- Commercial UHF TV 561 186 747 er is headed by Harold Moms, Joyce Morris, Richie Educational VHF TV 125 3 128 Moms and Randy Morris. Action Nov. 28. WFEA(AM)- WZID(FM) Manchester, NH (AM: Educational UHF TV 228 17 245 BAL900911GR; 1370 k(z; 5 kw -U, DA -2; FM: Total TV 1,466 224 1,690 BALH9009I IGS; 95.7 mhz; 14.5 kw; ant. 930 ft.)- Granted app. of assignment of license from Sunshine VHF LPTV 181 167 348 Group Broadcasting to SAGA Communications Ltd. for undisclosed amount (purchase includes UHF LPTV 588 1,048 1,636 WGANIAMI- WMGX[FM] Portland, ME, and WIX- Y(AM) East Longmeadow and WAQY(FM) Spring- Total LPTV 769 1,215 1,996 field, both Massachusetts. Seller is headed by George FM translators 1,854 323 2.177 Silverman, who has interests in WCQL (AM) Ports- mouth, NH and WCQL(FM) York Center, ME. Buyer VHF translators 2,711 101 2,812 is headed by Edward K. Christian (see WGANIAMJ- WMGX[FM] above). Action Nov. 26. UHF translators 2,240 390 2.630 KCKN(AM)- KBCQ(FM) Roswell, NM (AM: BA- L900618EA; 1020 khz; 50 kw -U; FM: BAL- H900618EB; 97.1 mhz; 100 kw; ant. 300 ft.)- Grant- ed app. of assignment of license from Ardman CIBLE Broadcasting Corp to Amlar Broadcasting Ltd. .for $5.75 million. Seller is headed by Myer and Adrienne Feldman, who have interests in WVSR -AM -FM Total subscribers 53,900,000 Charleston, WV; WNWZ(AM) -WEZI(FM) German- Homes passed 71,300,000 town, TN; WPHR(FM) Cleveland, OH, and WZOU(FM) Boston. Buyer is headed by Dennis Scott Total systems 10,823 Rooker and Michael J. Ludgate, and has interests in WIBM -AM -FM Jackson, MI; WKYD(AM)- Household penetrationt 58.6% WWSF(FM) Andalusia, AL; WKWK -AM -FM Wheel- Pay penetration 29.2% ing, WV; WMCL(AM) McLeansboro and WTAO -FM cable Murphysboro, both Illinois, and WDXI(AM)- WMXX(FM) Jackson, TN. Action Nov. 29. Includes off -air licenses. t Penetration percentages are of TV household universe of 2 92.1 million. ' Construction permit. Instructional TV fixed service. 3 Studio- transmit- WMXW(FM) Vestal, NY (BALH901003HC; 103.3 ter link. Source: Nielsen and Broadcasting's own research. mhz; 407 w; ant. 2,791 ft.)- Granted app. of assignment of license from David G. Mitchell to Mix Radio

Broadcasting Dec 17 1990 For The Record 81 of Underwood Communications of Bamberg Inc. Rudi Filed Nov. 5. H. Gresham is 26% shareholder of Gresham Commu- NEW STATIONS Morehead, nication of Walterboro Inc., licensee of WPOG(AM) KY (BPH9011ISMG) -Hays McMakin seeks 96.3 mhz; Walterboro, SC. Gresham Communications Inc., is 6 kw; ant. 328 ft. Address: 305 W. Main. Owingsville, licensee of WALD-FM Walterboro, SC. Faye B. Applications KY 40360. McMakin is 100% voting stockholder Gresham is 25% shareholder of Gresham Communica- Long Beach, CA (BPED90I03IME) -St. Ignatius of Gateway Radio Works Inc., licensee of WKCA(FM) tions of Walterboro Inc. and has 99% interest in Gresh- Retreat Association seeks 88. I mhz; I.25 kw; ant. 423 Owingsville, KY, and is an account executive am Communications Inc. Action Nov. 26. ft. Address: P.O. Box 2983. Orange, CA 92669. Prin- for WLEX -TV Lexington, KY. Vince Cortese, Filed Nov. 15. KZSP(FM) South Padre Island, TX cipal is headed by Cortese and Lou and have no other broadcast interests. Filed Oct. 31. (BPH90I (BAPH900910HA; 95.3 mhz; 2.51 kw; ant. 100 ft.) -- Morehead, KY 115MF)-Gorecomm Inc. Granted app. of assignment of license from Rio Bravo Liberal, KS (BPH90I I16MC) -Alpha Broadcast- seeks 96.3 mhz; 6 kw; ant. 328 ft. Address: 401 W. Main St., Morehead, 40351. Principal is Broadcasters Ltd. to Susan Lundborg for $65.000 in ing. Inc. seeks 105.1 mhz; 50 kw: ant. 492 ft. Address: KY headed by Jerry A. Gore has stock purchase. Seller is headed by Susan Lundborg, 2250 N. Rock Rd. #121, Wichita, KS 67226. Princi- and Kenneth L. Ramsey, and no other broadcast interests. Filed 15. the assignee, and owns 100% of stock of Sure Broad- pal is headed by David Brace and Fred Samuelson. Nov. casting Inc., licensee of KHXS(FM) Abilene, TX, and Brace is president of New Life Fellowship Inc., A non - Westwood, KY (BPH901115ME)-Pickaway Com- is permittee of KZSR(FM) Reno, NV. Action Nov. 16. stock, non -profit corporation, licensee of noncommer- munications Inc. seeks 99.7 mhz; 3 kw; ant. 328 ft. cial educational KGAM(FM) Wichita, KS. Filed Nov. Address: 23660 Parker WGAT(AM) Gate City, VA (BTC9009I7EG; 1050 Court, Circleville, OH 43113. 16. Principal is headed by Rick N. Sabine, Walter David khz; I kw -D, 266 w- N)-- Granted app. of assignment Winner, Edgar Davis of license from Tri- cities Broadcasting Corp. to Freida Salina, KS (BPED90I 105MK)- Central Florida and David A. Ringer, have interests in Y Bridge Broadcasting, pemsittee of WYBZ C. Mcconnell & J. Herman Long for $70 000. Seller Educational Foundation Inc. seeks 90.7 mhz; 1 kw; Crooksville, OH (BPH8709160H). Filed Nov. 15. is headed by Nancy W. Barker and has no other broad- ant. 253 ft. Address: 400 West Lake Brantley, Alta- cast interests. Buyer has interests in Tri- cities Broad- monte Springs, FL 32714. Principal is headed by Westwood, KY (BPH90I 115MD)-James C. Sliger casting Corporation, the assignor. Action Nov. 28. Thomas Harvey Moffit Jr., James S. Hoge and Richard seeks 99.7 mhz; 3 kw; ant. 328 ft. Address: P.O. Box A. Rosenberg, and has no other broadcast interests. 986, Athens, TN 37303. Principal has no other broad-

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Voorheesville, NY (BPH8712I6ME) -- Granted app. Westwood, KY (BPH90I115MH)-Cope Commu- Harris holds CP for LPTV ch. 59 Lubbock, TX, call of R. Bryan Jackson for 96.3 mhz; .2 kw H &V; ant. nications Inc. seeks 99.7 mhz; 3 kw; ant. 328 ft. K59DX (890309UZ), and CP for LPTV ch. 36 Aurora, 1,118 ft. Address: 17 Imperial Drive, Niskayuna, NY Address: 2809 1/2 Lexington St.. Ashland. KY 40351. CO, call K36CP (890310K5). Filed Nov. 5. 12309. Principal has no other broadcast interests. Ac- Principal is headed by James L. Powell Jr., and has no Salt Lake City, UT (BPED901 I05MJ) -Bible Bap- tion Nov. 27. other broadcast interests. Filed Nov. 15. tist Church Inc. seeks 88.3 mhz; .5 kw; ant. -1187 ft. Newport, TN (BPED900222MD)- Dismissed app. Sanford, ME (BPED90110IMH) -Word Radio Address: Salt Lake Baptist Academy. P.O. Box 20555, of Appalachian Educational Communication Corp. for Educational Foundation seeks 88.5 mhz; .1 kw -V; ant. West Valley City, UT 84120. Principal is headed by 92.9 mhz; .183 kw; ant. 1,755 ft. Address: P.O. Box 387 ft. Address: P.O Box 6336, East Rochester, NH Rev. Marshall Wameke, C. Eric Martinez. Scott Ar- 2061, Bristol, TN 37621. Principal is headed by Ken- 03868. Principal is headed by Fraser Browning, Ralph rington and Ron Escudero, and has no other broadcast neth C. Hill, Guy Tilley, David Wampler, Brenda J. Gustafson, David Malone, Michael Minnon and Dana interests. Filed Nov. 5. Miller, George A. Anderson, Sandra Gonce and Janet R. Hill. Appalachian Educational Communications Rives, and have no other broadcast interests. Filed Actions Nov. I. Corp. is licensee of non -commercial educational Window Rock, AZ (BPH880128MV)- wanted WHCB(FM) Bristol, TN. Action Nov. 26. Helena, MT (BPED90I 109MH) -Line Radio -Hi app. of The Navajo Nation for 96.1 mhz; 26 kw; ant. Fellowship Inc. seeks 103.1 mhz; 100 kw; ant. 1,653 Bloomington, TX (BPH89073IMI)-- Granted app. 348 ft. Address: P.O. Box 308, Window Rock, AZ ft. Address: P.O. Box 41 I I Helena. MT 59604. Princi- of Tschirhart Broadcasting Inc. for 106.9 mhz; 3 kw; 86515. Principal is headed by Johnny Thompson, Peter pal is headed by Charles Stewart, Vem Olson, Don ant. 295 ft. Address: 7439 Alverstone Way, San Anto- Macdonald, Francis Mike and Richard K. Begay, and Richman, Dean Hodges, Marvin R. Calahan, Ron nio, TX 78250. Principal is headed by Larry S. Tschir- is licensee of KTNN(AM) Window Rock, AZ. Action Upham, Jerry Waltari and Donald Jackson. Hi -Line hart, and has no other broadcast interests. Action Nov. Nov. 28. Radio Fellowship Inc. is licensee of KXEI(FM) Havre, 26. Granted app. of Montana. Filed Nov. 9. Yuma, AZ (BPED890622MA)- Hamby, TX (BP86I027AE) -Granted app. of Mi- The Voice Of International Christian Evangelism Inc. Winston -Salem, NC (BPED90I119MC)- Positive chael Venditti & Don Werlinger for 880 khz. Address: for 88.1 mhz; 3 kw; ant. 197 ft. Address: 949 Walnut, Alternative Radio Inc. seeks 91.3 mhz; 10 kw; ant. 69 602 Stueve Lane, Lockhart, TX 78644. Werlinger Holtville, CA 92250. Principal is headed by Albert ft. Address: P.O. Box 889, Blacksburg, VA 24063. owns 45% interest in KHJK(AM) Lockhart, TX. Ac- Lozano, Donna J. Lozano and Frederick McCormick, Principal is headed by Vernon H. Baker, Virginia L. tion Nov. 27. and has no other broadcast interests. Action Nov. 30. Baker and Edward A. Baker. Vernon Baker has 51% Eau Claire, Crown Point, IN (BPED900809MB)- Returned WI (BPED890306M1)- Granted app. ownership of WKGM Inc., licensee of WKGM(AM) of State of Wisconsin Educational app. of The Moody Bible Institute of Chicago Inc. for Communications Smithfield, VA; 75% ownership of Baker Broadcasters Board for 91.3 mhz; .55 kw; ant. 90.5 mhz; 27.5 kw; ant. 528 ft. Address: 82 N. Lasalle 216 ft. Address: 3319 Inc., licensee of WBZI(AM) Xenia, OH; 51% owner- West Beltline Dr. Chicago, IL 60610. Principal is headed by Joseph Hwy, Madison, WI 53713. Principal is ship of High Point Area Radio Inc., licensee of has no other broadcast interests. Action Nov. 28. WSGH(AM) Lewisville, NC; 51% ownership of M. Stowell, George Sweeting, William F. Mitchell, John and is licensee of WAMN Inc., licensee of WAMN(AM) Green Valley, Paul H. Johnson and Eisen, -commercial WMBI -AM -FM Chicago; KMB1- WV; 100% ownership of Wake Forest Radio, licensee non FACILITIES CHANGES of WFTK(AM) Wake Forest, NC; 100% ownership of AM-FM Spokane, WA; WCRF(FM) Cleveland; Chat- Radio 1160, licensee of WCBX(AM) Fieldale, VA; WDLM -AM -FM East Moline, IL; WMBW(FM) Dix- 100% ownership of Pt. Pleasant Radio. licensee of tanooga, TN; WAFS(AM) Atlanta; WMBV(FM) Applications on Mills, AL; WKES(FM) St. Petersburg and WTGR(AM) Pt. Pleasant, WV. Filed Nov. 19. Long Beach, CA KSKQ -FM 97.9 mhz -Nov. 15 WRMB(FM) Boynton Beach, both Florida. Action Nowata, OK (BPH901I14MF) -BSB Communica- application for CP to change ant.: 492 ft.; TL: Baldwin Nov. 28. Hills Reservoir, Los Angeles, CA. tions seeks 101.5 mhz; 6 kw; ant. 328 ft. Address: Salem, IN (BPH900104ME) -- Granted app. of Re- Abilene, TX 79606. Princi- 3549 Curry Lane #2815. becca Coomer for 97.9 mhz; 3 kw H &V; ant. 328 ft. Oroville, CA KEWE(FM) 97.7 mhz -Nov. 8 appli- pal is headed by Anthony Vincent Bono and John Address: 508 Tucker St., Salem, IN 47167. Principal cation for mod. of license to increase ERP: 6 kw H &V and has no other broadcast interests. Roger Scaggs, is permittee of LPTV ch. 17 Salem, IN. Action Nov. (pursuant to docket #88 -375). Filed Nov. 14. 30. San Diego, CA KPBS -FM 89.5 mhz-Nov. 27:Con- Amarillo, TX (BPH901123MA)-JR Communica- Marion, MA (BPED89101OMP)- Granted app. of struction permit is hereby cancelled. tions Corp. seeks 100.9 mhz; 100 kw; ant. 1,263 ft. Tabor Academy for 88.5 mhz; .019 kw; ant. 52 ft. Visalia, CA KGYU(FM) 96.1 mhz -Nov. 29 appli- Address: P.O. Box 265, Nutting Lake, MA 01865. Address: Front St., Marion, MA 02738. Principal is cation for mod. of CP (BPH870331 NJ) to change ERP: Principal is headed by Leonard Johnson Ill, Saundra headed by Philip Sanborn and has no other broadcast 4.78 kw H &V; change ant.: 358 ft.; TL: in the Venice A. Robinson, Ruthia M. Johnson, and Kendel Douglas interests. Action Nov. 29. Hills 11.7 km NE of Central Visalia at 68 degrees (T). Group. and has no other broadcast interests. Filed Nov. 23. Meridian, MS (BPH880505PU)- Granted app. of Haiku, HI (no call letters) 1570 mhz -Nov. 30 Charisma Communications Co. for 102.1 mhz; 3 kw application to reduce night power to 500 watts Amarillo, TX (BPH901123MB) -North Plains H &V; ant. 328 ft. Address: P.O. Box 2425, Colum- (BP900405BY). 100.9 mhz; 100 ant. 679 Broadcasting Corp. seeks kw; bus, MS 39704. Principal is headed by Donald R. 4501 Naples, Grand Rapids, MI WXJI(FM) 98.9 mhz -Nov. 14 ft. Address: Tamiami Trail N., FL Depriest, Sandra F. Depriest and Terry Barber, and has Thomas E. application for mod. of CP (BPH860507PT) to change 33940. Principal is headed by Maloney, no other broadcast interests. Action Nov. 27. and has no other broadcast interests. Filed Nov. 23. ERP: 1.35 kw H &V; change ant.: 492 ft.; TL: Cordes Ozark, MO (BPH870127ML)- Granted app. of Ave., .35 km N of' 4 Mile Rd. .8 km W of Comstock Amarillo, TX (BPH901123MC)-Mandujano Com- Dorothy S. Lemmon for 92.9 mhz; 3 kw H &V; ant. Park, MI. munications Inc. seeks 100.9 mhz; 100 kw; ant. 699 ft. 1,076 ft. Address: 1942 South Holland, Springfield, 79102. Prin- Lumberton, MS WLUN(FM) 95.3 mhz -Nov. 16 Address: 1317 E. 14th St., Amarillo. TX MO 65807. Principal has no other broadcast interests. and no application for CP to change ERP: 33 kw H &V; ant.: cipal is headed by Socorro M. Medina, has Action Nov. 28. other broadcast interests. Filed Nov. 23. 594 ft.; change TL: 2.1 km NE of Stillmore, MS; class: Bridgeton, NJ (BPED900618ME)--Returned app. C2 (per docket #89 -557). Timm Amarillo, TX (BPH901123MD)-B.F.J. of New Jersey Public Broadcasting Authority for 89.3 100 ft. Address: P.O. Monticello, NY WSUL(FM) 98.3 mhz-Nov. 19 seeks 100.9 mhz; kw; ant. 617 mhz; .05 kw -H, 4 kw -V; ant. 203 ft. Address: 1573 application for CP to change ERP: 1.1 kw H &V; ant.: Box 1874 Tallahassee FL 32302. Principal has no other Parkside Ave. CN777, Trenton, NJ 08625. Principal is 533 ft. broadcast interests. Filed Nov. 23. headed by Robert Berkowitz, Vera King Farris, Amarillo, TX (BPH901121MB)- Jhonny V. Go- George Muller, Gerald Ebner and I I commissioners, Rapid City, SD KIMM(AM) 1 150 khz -Nov. 20 mez seeks 100.9 mhz; 100 kw; ant. 466 ft. Address: and has no other broadcast interests. Action Nov. 30. application for mod. of CP (BP871102AA) to augment directional pattern & re- determine coordinates: 44 04 2806 Pittsburgh, Amarillo TX 79103. Principal is per - Carlsbad, NM (BPH880323MK)- Returned app. of 34.5N 103 08 49W. mittee of new FM on channel 278C2 at Hereford, TX. Carlsbad Communications Partners for 106.1 mhz; 50 Filed Nov. 21. kw H &V; ant. 492 ft. Address: 20 E. Wheeling St., Pacos, TX KPTX(FM) 98.3 mhz -Nov. 19 applica- Carthage, TX (BPH901113MB )-Hanszen Broad- Baltimore, MD 21230' Principal is headed by Pamela tion for CP to change ERP: 6 kw; ant.: 328 ft.; TL: 1.7 casting seeks 104.3 mhz; 6 kw; ant. 328 ft. Address: R. Jones and Michael 1. Wilhelm, and has no other mi N of U.S. Hwy. 80, 10 mi NE of Pecos, TX. 226 S. Shelby, Carthage, TX 75633. Principal is head- broadcast interests. Action Nov. 29. Actions ed by Wanda .1. Hanszen and Jerry T. Hanszen. Jerry Potsdam, NY (BPED900402M1)- Returned app. of Opp, AL WAMI -FM 102.3 mhz -Nov. 27 applica- Hanszen is also 100% owner and licensee of KGA- University Communications for 91.9 mhz; .110 kw; tion (BMLH891227KD) granted for mod. of license to S(AM) Carthage, TX. Filed Nov. 13. ant. 72 ft. Address: Box 5535 Snell Hall, Potsdam, NY increase ERP: 3.4 kw (pursuant to docket #88 -375). Idalou, TX (BPH901 I01MI)-Triumph Communi- 13699. Principal is headed by Clarkson University cations Inc. seeks 105.7 mhz; 6 kw; ant. 328 ft. Ad- Board of Trustees, and has no other broadcast interests. Fairbanks, AK KIAK(FM) 102.5 mhz -Nov. 30 dress: 4517 79th St., Lubbock, TX 79424. Principal is Action Nov. 29. application (BMPH901005IA) granted for mod. of CP (BPH870227MY) to change TL: atop Ester Dome 4 km headed by Janice K. Loyd and Kenneth L. Ramsey, Queensbury, NY (BPED890825MA)- Returned N of Ester, AK in the N Star Borough. and has no other broadcast interests. Filed Nov. I. app. of We Trust In Jesus Broadcasting Inc. for 91.7 Idalou, TX (BPH901 I05MJ)- Bradley Broadcast- mhz; .25 kw; 991 ft. Address: P.O. Box 2108, Brattle- Bakersfield, CA 99.3 mhz -Nov. 28 application ing Ltd. seeks 105.7 mhz; 3.1 kw; ant. 456 ft. Ad- boro, VT 05301. Principal is headed by Etta Dodge, (BMPH900809IK) granted for mod. of CP dress: 1803 E. 28th St., Lubbock, TX 79404. Principal and has no other broadcast interests. Action Nov. 21. (BPI-1880114NG) to change ERP: 6 kw H &V.

U Far The bad Broadcasting Dec 17 IM (

See last page of Classified Section for rates, box numbers und other details.

Exciting, enthusiastic PBP announcer with nine NEEP WANTED NEWS RADIO years experience, especially H.S. /college football, basketball; skilled in all air work. news /copy HELP WANTED MANAGEMENT News director for news -oriented state capital small writing, production, sales; looking for station - market combo. T &R to Leigh Allan, WKED, 306 W. /network committed to quality sports program- Main St., Frankfort, KY 40601. EOE. ing; willing to relocate GSM/SM, immediate opening (Cal daytimer) to sell, anytime, anywhere. Jay recruit. benefits. Reply Box 304 -779 -9339. train sales staff. Salary. News director: WINS-AM Radio in NYC is seeking R -23. EOE. a news director with at least seven years experi- Seeking bigger and greener pastures: Hard- ence in news broadcasting (major market experi- working, intelligent A/T with General /Sales Manager for small to midsize market three years S/M ence preferred) to handle day to day news cover- market experience. Willing to relocate. TODD: in beautiful Oregon. Must be hard working with age. Duties include making daily reporting 815 excellent organizational skills and proven track re- -436 -9135. assignments, supervising & training editorial staff, cord in sales. Send resume, references and salary producing weekly public affairs programing, assist- requirements to. Box R-35. EOE. ing in the development of department budget and SITUATIONS WANTED TECHNICAL Need sales reps for Ohio. Minnesota, Nebraska, working closely with program director. Knowledge of New York metropolitan area desirable. Must be a Texas. Illinois, Michigan. Wisconsin and Missouri to in radio, trained journalist with strong administrative business Chief engineer, 21 years 17 as chief. All sell sales promotions to radio station managers. If phases maintenance and repair, transmitter and you have radio management experience, desire skills. Complete knowledge of all technical equipment and production methods required. Candi- studio. Construction of studios, transmitter sites above average income, are willing to travel one to FM and AM directional including AM tuning and dates must possess excellent interpersonal skills. in two state area and know how to close give us a call proofs. Ear for high quality audio process- addition to prior supervisory experience. Expertise and at 615-320 -8842 or fax us your resume at 615- ing. Satellite earth station construction. RF work in current events and public affairs vital. WINS -AM 383 -9541. American Sales Promotions. EOE. with FM for wideband help is an equal opportunity employer. Please send re- operation to control multipath noise. FCC General Class license and General manager -small market AM on Maryland's sumes to: WINS RADIO, 888 Seventh Avenue - 10th member SBE. Seeking midwest. PO Box 1223, Eastem Shore. Strong sales, able to guide both FI., New York, NY 10106, Att: Cecilia Quintero, Hu- Cockeysville, MD 21030. sales and program staff. Reply: Five Star Broad- man Resources Dept. No phone calls please! casting. 42 Marto Road. Wayne. NJ 07470. EOE.

General manager: Turn- around opportunity in at- MISCELLANEOUS tractive southeast medium market. Strong motiva- HELP WANTED ANNOUNCERS tional sales and management skills a must. Only Make money in voiceovers. Cassette course of- incentive driven. proven leaders need apply. EOE. Major radio station in a medium -size market wants fers marketing and technique for success in Resume to Box T -30. on -air host announcer to anchor drive times in a commercials and industrials. Money-back guar- news/information format. resumes to Box T-31 Send antee. Call for info: Susan Berkley, 1- 800-333 - in care of this publication. An equal employment 8108. HELP WANTED SALES opportunity employer. Owners/CEOs: Need a GM? GSM? OM? PD? New daily update service for stations /owners Account executives. Corporate promotions have seeking broadcast management and sales per- opened estaolished high volume lists at dominant SITUATIONS WANTED MANAGEMENT sonnel. First 30 days free! Call 1 -800-4 RADIO - group -owned stations in two medium Michigan and 1. Wisconsin markets. Send resume in confidence to Bottom line crisis? GM with ownership, turnaround MCG, 5595 Liberty, Chagrin Falls, OH 44022. EOE. attorney for S.E. experience will lead your station(s) to profitability, Corporate broadcast chain. location. be versed prestige. Strong sales, programing, promotion, prof- state Must well and able to local FCC matters. to its. Stand -alone AMs considered: combos pre- handle and EOE. Apply Box T -33. ferred: startups and regional groups, too. Top 99 NEW WANTED UaMIGI markets only. Consultant basis or long -term. Equity opportunities welcome. How much money do you want to make? And how long do you want to make Production technician: Major radio network seeks it's Reply in confidence Box T -1. individual with excellent production and engineer- GSM ready for next step. 13 + years sales and EARLY DEADLINE ing skills to work as a production technician for management experience with MBA. Same compa- news and non news programing. Must be skilled in ny for last 10 years. Coming from consistent #1 tape editing, board operations and other areas of NOTICE ratings and revenue. Good motivator and adminis- radio engineering. Send resumes w/salary history trator, 315-768-1940. to: Unistar Radio Networks, 2000 15th St. North, Deadlines for the 200, Arl., VA -9980, Att. Dept. E. EOE. Suite 22201 Success or survival? If your radio operation is just surviving when it should be succeeding, we should holiday season are talk! Proven take charge, GM /GSM goal oriented team builder/leader who can make it happen avail- Friday, December HELP WANTED PROGRAMING able after January 1. Reply in confidence to Box T- 32. PRODUCTION AND OTHERS 21, 1990, for the Experienced GM available for GM or corporate position. Consulting, interim management for California based group seeks a program director December 31, 1990, startups, turnarounds possible. John 702-826- for our small market live assist format 41 station. 9342. Looking for the opportunity of that first program issue and Friday, directors job? We might be just what you want. Round out your experience and learn every aspect SITUATIONS WANTED ANNOUNCERS December 28,1990, of the stations' operation from proven broadcast pros. Board shift, production, people skills, team for the January 7, player and community involvement are all part of Prime time announcer: Exciting, energetic with the job. T &R to Broadcast Opportunity, 2550 Fifth over 5 years on -air experience. Earle S. Ste- Avenue, 11th Floor, San Diego, CA 92103. Equal phens 552 Parkside Avenue, Apt., E5, Brooklyn. 1991, issue. opportunity emoloyer/M-F. NY 11226. Call 718 -856 -1075.

Broadcasting Dec 17 1990 ClassiPwd BS Account executive: KCRA -TV sales department Chief engineer wanted for Denver station. Look- willing to move up. TELEVISION is looking toward expanding its sales staff in 1991. ing for strong asst. engineer Applicants should have a minimum two years Knowledge of UHF transmitter and all equipment. HELP WANTED MANAGEMENT sales experience in advertising sales. Emphasis Send resume and salary requirements to: General on retail sales, client contact and development. Manager, KURD Television, 9805 E. Lliff Ave., Send resume and salary requirement to: Dept. Denver, CO 80231. No phone calls. EOE. Traffic manager: for top 30 Midwest NBC affiliate. Sales -CPG, KCRA -TV, 3 Television Circle, Sacra- Ideal candidate will have a mínimum of three to six mento, CA 95814 -0794. Note: Any offer of em- years of traffic experience with one to three years ployment is contingent upon passing a medical of supervisory experience. Experience with Enter- test for drug and alcohol use. EOE M/F. prise Traffic System preferred, Candidates must lo- have strong communication and leadership skills Local sales manager: Oversee all phases of local sales and possess a strong working knowledge of cal sales. recruitment and training of have sales. Please send resume and cover letter to Box force for dominant coastal affiliate. Must pri- or equiva- T-22. EOE M/F. or broadcast management experience HELP WANTED NEWS lent and /or 3 years of successful local sales expe- Program development manager, KAET -TV, rience. For immediate consideration contact: Bill Reporter, anchor. Earn valuable Overseas experi- Phoenix, AZ. KAET/Channel 8, part of Arizona State Stanley, GSM, WITN -TV7, PO Box 468, Washing- ence with 5 -ACE (so far) Award news group with a University, seeks a highly -motivated and experi- ton, NC 27889. No phone calls. AA/EOE. lock of the Mariana Islands region. Computerized enced individual to research and develop local tele- newsroom, multiple live shots, state -of- the -art provision program proposals. Examples of duties and duction back -up and outstanding benefits includ- responsibilities: Monitor, research and recommend ing retirement & profit sharing programs. Tropical contemporary events, trends and issues for TV isle sound apealing? Non-ret. tapes/resumes/re- treatment; develop and publish priority project pro- ferences the first time to Ken Booth, Guam Cable posals which include background information, pro- TV, 530 West O'Brien Dr., Agana, Guam 96910. gram concept, format, and budget; research and NELP WANTED TItENNKAL EOE. (Priority Mail, please.) monitor state, federal, foundation and private funding priorities and deadlines and prepare grant ap- Environmental reporter, with great live pres- Assistant chief engineer: Applicants should plications. Desired qualifications: Knowledge of cur- ence, needed to tell the stories of the 90's. Tape have at least five years experience in all phases of rent TV programing practices. program production and resume (no calls) to Jim Prather, Assistant television operations and equipment mainte- techniques and facilities; demonstrated skills in re- News Director, WMAR TV, 6400 York Road, Balti- nance. A strong technical background, good ad- searching and preparing TV program proposals more, MD 21212. EOE. and grant applications; strong written and verbal ministrative skills, and a valid FCC General Class skills. Minimum qualifications. B.A. in telecommuni- license are required. Letter and resume to: Curtis TV news writer /assistant producer: WPBT, Pub- cations or related field and five years experience in Meredith, WTVD 11, PO Box 2009, Durham, NC lic television in South Florida's national business program/project development. Two years of recent 27702. EOE. news program "The Nightly Business Report," is public TV program development experience pre- looking for an experienced television news writer. ferred. Salary range: $40- 50,000 DOE, plus bene- Chief engineer: Midwest VHF network affiliate is The position will also assist the program producer fits. Applications: Direct letter of application to Em- looking for a hands -on chief. Applicants should where needed and serve as back -up producer. ployment Section, Department of Human have control room, maintenance, and transmitter We're looking for someone with at least two years Resources, ASU, Tempe, AZ 85287 -1403. Applica- experience. Great opportunity for supervisor or experience as a television news writer with experi- tion should include a detailed, current resume of and transmitter experience. Great opportunity for ence in business news preferred. College degree work experience; an attachment detailing specific supervisor or assistant chief to move up. Send in journalism or communication or equivalent work program proposal and/or grant experience; and resume to J.D. Walls, Operations Manager, experience required. Please send resume with three references of individuals who have directly KCAU -TV, Sioux City, IA 51101. EOE, M /F. salary requirements to: Human Resources, experienced the applicant's knowledge and skills in WPBT/TV2, PO Box 2, Miami, FL 33261 -0002. An performing duties and responsibilities outlined Broadcast engineer: TS/SI clearance with the equal opportunity employer, M /F /HN. above. Final applicants will be required to submit following qualifications/experience: 3 -5 years ex- examples of self-generated program/grant propos- perience, AA in Electronics or equivalent. Above Co-anchor for top rated Midwest NBC affiliate. als. References may be checked prior to final inter- average communications skills, initiative and ded- Experience and maturity top priorities. Job in- view. Deadline is January 4, 1991. Arizona State ication to customers needs, a strong plus. Possi- cludes reporting and producing. At least two University, an equal opportunity/affirmative action ble worldwide travel. ARS offers exc. salary and years news experience preferred. Send resume employer, encourages applications from women attractive compensation package. Please forward and non -returnable tape -to Ralph Bristol, News and minorities. resume and cover letter to: Human Resources Director, WGEM -TV, 513 Hampshire, Quincy, IL Recruiter, Automation Resources Recruiter, Auto- 62301. No phone calls. EOE/MF. Creative services manager: Dominant, top 50 mation Research Systems, Ltd. 4480 King St., Morning /producer: We need a new market, NBC affiliate has an opening for a seasoned Suite 500, Alexandria, VA 22302. Principals only. anchor -year Morning News Anchor who can be a "one person professional to build on our 40 winning tradi- EOE. tion. Will manage both the marketing /promotion and band." You have to produce, write, edit and an- production departments. Responsibilities include all Senior maintenance engineer: Prominent group - chor a half -hour 6:30 a.m. newscast. We're satis- station promotion, graphics, production scheduling owned affiliate TV station in Greenville- Spartan- fied with the current format (three weather seg- and client commercial production. The successful burg, SC needs individual with minimum 3 -4 years ments, and yes, we have a weather person; two candidate will have 3-5 years management experi- television station maintenance experience. Op- traffic watch segments, and we have someone to ence, be aggressive, innovative, highly creative and portunity to work with latest technology, other do those too). Previous TV news experience as well -organized. Please send resume only, no tapes, good people and pleasant surroundings. Letter reporter or anchor required. Must have good wri- to: Personnel Director, WGAL -TV, PO Box 7127, with resume to Bone & Associates, 6 Blackstone ting /producing skills. Will to win. Heart of a cham- Lancaster PA 17604 -7127. A Pulitzer Broadcasting Valley Place, Suite 109, Lincoln, RI 02865. EOE. pion. Positive attitude. Want to come play on a Company Station. EOE. good team? Send tapes and resumes to: Tim G. Maintenance engineers: Great opportunity for Gardner, KTBC-TV 119 E. 10th Street, Austin, TX maintenance engineer to obtain start-up experi- 78701. Don't call us; we'll call you. EOE. Minorities ence with an independent UHF station on the strongly encouraged to apply. West Coast of Florida. Ability to repair all types of NELP WANTED SALES broadcast equipment. Transmitter experience a News researcher /assignment desk (temporary): plus. Send resume to: Jack Dillon, Chief Engineer, Temporary position to be filled by someone with a California based television syndication and DeSoto Broadcasting, 1549 Ringling Blvd., 411, nose for news. Excellent research and phone production company seeks sales representatives Sarasota, FL 34236. EOE. skills needed to set up interviews, research stories to cover domestic and foreign television sales. and gather information under extreme deadline Send resume, salary requirement to: Tim Cook, Assistant chief engineer: Must have experience pressure. Previous newsroom experience a must. TLC Communications, 16796 Olive St., Fountain in maintaining UHF transmitters and all studio re- Send resumes to David Friend, WABC-1V, Eyewit- Valley, CA 92708. EOE. lated equipment. FCC General Radiotelephone Li- ness News, 7 Lincoln Square, NY, NY 10023. No cense or SBE Certification preferred. Must have phone calls please. We are an Equal Opportunity General sales manager - ABC affiliate in North- complete basic knowledge of electronics. Experi- Employer. east seeks aggressive individual with television ence in facility upgrades a plus. Send resume and sales track record to train and fine tune strong salary requirements to Director of Broadcast Op- News director. Imaginative manager for stable, local sales group. Work with our national rep, erations, WNRW -TV, 3500 Myer Lee Drive, Win- family -owned station. TV news management ex- agencies, and direct clients. Send resume to Box ston- Salem, NC 27101. WNRW -TV is an equal perience, strong editorial skills required. Letter /re- T -23. Opportunity with growing company. EOE, opportunity employer owned by Act Ill Broadcast- sume to Jeffrey Marks, WCSH -TV, 1 Congress M/F ing, Inc. Square, Portland, ME 04101. EOE.

86 Classified Broadcasting Deer 17 199 News director: WSAV. NBC affiliate in Savannah. Coordinating producer. Department of Commu- Assistant news director, 15 years news experi- Georgia. is seeking a news director who can pro- nication, Miami University (Ohio) seeks qualified ence, medium market. Good communicator, ener- vide leadership with the ability to coach and train. producer for the Mass Communication area of the getic Reply to Box T-26 Must be willing to produce. Experience necessary department. Produce programs for broadcast on with full service news operation, including live TV Cable Access Channel and Public Television Experienced newscast director (top 25) with ad- look- trucks, and all associated ENG equipment. Send Station. Includes Miami University sports, theatre, cit ona, sports,special projects background resume to General Manager WSAV -TV, PO Box concert series and TV documentaries. Possibility ing for a new challenge. More than just a button 2429, Savannah, GA 31402. EOE M /F. of teaching course in TV production. BA or BS puncher, I get involved and take pride in a sharp degree required. Also. experience in multi -cam- show. Reply to Box T -27. Reporter for City Hall beat. Requires live skills era productions in studio and remote environ- BIk female reporter /anchor. Award winning print and ability to enterprise. Will consider radio back- ments. Experience in producing sports a big plus. journalist seeks entry level TV position. Can han- ground, but videotape required for application. Write letter of application, including vita, and have dle hard /soft news. 312-731 -8682. Send non -returnable tape to Brad Rinehart, ND, at least three references write directly to: Gerald WFMZ -TV, East Rock Road, Allentown. PA 18103. H. Sanders, Department of Communication, Miami Finally! After 8 yrs. of producing for Uncle Sam, I No beginners please. Absolutely no calls. EOE. University. Oxford, OH 45456. Miami University is am coming home, looking for a career opportunity. an affirmative action equal opportunity employer. With 4 years as the sports anchor for AFN -TV, and 8 Strong reporter with hard news series or investi- years as a one -man ENG field reporter/producer, I gative experience for network -quality primetime 1 Promotion producer with minimum year expe- am looking to become the sports anchor or feature newsmagazine. Program is already #1 in Tampa. rience needed immediately. Computer editing AB producer at a community oriented station. Hard Miami and strong in 8 other Florida markets. Can resume roll, time code skills essential. Overnight news is not my style. But people- stories, emotions, you help keep us on top? 305 -846 -9491. EOE. and demo tape to Director of Operations, WTVX- and community cheerleading are. My writing skills Ft. Pierce, FL TV, 3601 North 25th Street. 34946. are tops, and so are my references. Let's talk. Stan Aggressive Southeast top 40 affiliate seeks cre- EOE ative, hard news producers for future positions. Kosmoski 215 -376-9147. Good pay and advancement opportunities. Send Wanted...Experienced frontline producer ready resumes and letters to: Box T-34. EOE. to take charge of one -hour primary newscast and work with other producers. Experience with S.N.G. Gannett TV station needs newscast director. and Newstar computer system helpful. Call Jim Must have two years experience directing news- Church WTVC -TV, 1- 800 -277 -9882. WTVC Ability handle along casts. to pressure and get Newschannel 9 is an equal opportunity employer. with people essential. Responsibilities include or- ALLIED FIELDS ganizing production aspects and providing cre- Freelance reporter /field producer to do seg- ative input in newscasts and other news -related ments for corporate video magazine. Travel in- activities. Must be able to call show for technical volved. Needed now. Call 800 -226 -4949. EOE. NELP WANTED INSTRUCTIOM director. Contact Bob Schadel. Assistant News Director, KOCO -TV. Box 14555. Oklahoma City, Creative services director. Manages promotion, Mass communications: Tenure track position 73113. AAE. production, art. and affairs departments. OK public (contingent on funding). Rank open, dependent Requires experience managing large numbers of on qualifications. Salary competitive. Duties in- people. extensive broadcast TV promotion experi- clude teaching courses in one of the profession- ence. Demo tape, resume. and references to Bob al areas we offer: advertising, public relations, PROGRAMING HELP WANTED Allen, VP and General Manager, KCRG -N and journalism (broadcast or print), or broadcast Radio. Second Ave. and 5th St. SE, Cedar Rapids, PRODUCTION A OTHERS production, and courses in an area such as IA 52406. EOE. communications theory and research, ethics, Producer /director for commercials and special Paint box artistanimator: Major Western states history, or management; conducting research; projects. Qualified candidates must have a strong production facility seeks experienced paint box and performing other obligations of a faculty background in production from concept to execu- artist/animator with strong paint box illustration member. Qualifications: PhD, or near comple- tion: professional as tion. CMX experience preferred. Communication ability. Must have a solid working knowledge of experience; potential and follow through skills required. Send resume video graphics: concept through video post pro- teacher and researcher. Review of applications and non -returnable tape to Production Manager, duction. Send resume, references and salary re- begins December 15, 1990, and will continue is identified. WVEC -TV, 613 Woodis Ave.. Norfolk, VA 23510. quirements to Box T-35. until an acceptable candidate Ap- An equal opportunity employer. pointment date: August 1991. Send letter of application, curriculum vitae, and three references Television producer, WUSI -TV: Southern Illinois to: Dr. Mary Blue, Chair, Search Committee, De- at invites applications for University Carbondale SITUATIONS WANTED ANNOUNCERS partment of Communications, Box 104, Loyola the position of television producer for its public University, 6363 St. Charles Ave., New Orleans, television station (Channel 16) in Olney. The tele- LA 70118. Loyola is an affirmative action, equal Energetic and experienced sports vision producer is responsible for creating local Sportscaster: opportunity employer. Women and members of who has the NY and PA programing, and coordinating the day-to -day con- director- anchor covered minority groups are especially encouraged to trol -room operations of the television station. Qual- pro teams. Looking for a growth position. ADAM apply. ifications include a Bachelor's degree (Master's 305 -731 -4414. preferred), three years experience in studio and Doctoral assistantships. The University of Ten- location television production including: staging nessee seeks outstanding candidates for doctoral and lighting, single and multiple camera direction study. Coursework emphasizes communication SITUATIONS WANTED TECHNICAL and operation of a variety of production and edit- theory and research with broadcasting concentra- ing equipment. The successful candidate must tion. Degree leads to career in teaching, research, also be able to demonstrate leadership and man- 25 years broadcast engineering. 14 years as consulting, or mass media work. M.S. degree agement capabilities, and be able to work well in hands-on television chief engineer & director of helpful, not required. Program requires minimum a team situation. Send letter of application, re- engineering. Experienced with complete, full ser- 2 -3 years in coursework, depending on educa- sume. videotape of work samples, and three pro- vice news operations including live trucks, vehi- tional background, plus dissertation. Teaching/re- fessional references to: Lee D. O'Brien, Executive cles and all associated ENG & microwave equip- search assistantships possible. Application for fall Director, Broadcasting Service, Southern Illinois ment. Please reply to Box T-25. 1991 due March 1. GRE required. Also, calendar - University at Carbondale, 1048 Communications year M.S. program in media management for Bldg., Carbondale, IL 62901. Southern Illinois Uni- qualified applicants. Contact Dr. Michael W. Sing- versity at Carbondale is an equal opportunity /affir- letary, Communications, University of Tennessee, mative action employer. SITUATIONS WANTED NEWS Knoxville, TN 37996 -0347.

Graphic artist, experience required in news, Experienced news reporter seeking general as- commercial production, promotions. Send non- signment reporter position. Strong writer, self Graduate assistantships: Produce your own TV returnable tape and resume to Jerry LaVine, /week. starter. Has nose for news. Ilene 914 -245 -7602. shows in NYC! 12 positions, 20 hours KTVA -TV, 1007 W. 32nd Avenue, Anchorage, AK Serve as teaching assistants, crew: work sup- 99503. No phone calls please. EOE. Excellent, experienced sportscaster looking for a port in research, electronic graphics, traffic, sta- fine station in which to work, also knowledgeable ging /lighting; work IN, contract, and air produc- Commercial editor needed immediately. Multi- newsperson. 216-929 -0131. tions. Requires BA and acceptance into Master ple source with DVE and time code. Sony BVE- of Fine Arts program which concentrates on TV 900, Beta and 1 inch. 2 years experience and Experienced top 25 market PBS producer /re- production. $6.600 +. September 1991. Dr. ability to work with clients. Overnight resume and searcher. Seeking break as news reporter. Short Robert C. Williams, Chairman, Department of demo tape to Director of Operations, WTVX -TV, on news experience long on drive. Will relocate. TV/Radio, Brooklyn College, Brooklyn, NY 3601 North 25th Street, Ft. Pierce, FL 34946. EDE. Nathan Atwood 503 -234 -9316. 11210. An AA/ED Employer M /F.

Broadcasting Dec 17 1990 Classified 87 Journalism, lecturer, one -year, temporary posi- Top dollar for your used AM or FM transmitter. Strobe parts: We sell and install flash technol- tion to begin Fall. 1991. Teach mass media, Call now. Transcom Corp., 800- 441 -8454. ogy and EG&G parts at DISCOUNT. Parts in news writing for newspapers, hands -on broad- stock. Call Tower Network Service, 305 -989- cast journalism and courses in one or more of 8703. the following areas: communication law, radio journalism, international communication or other FOR SALE EQUIPMENT Batwing antenna repair parts. We stock feed - area of interest. Salary: Commensurate with lines. Tower Network Services 305 -989 -8703. qualifications. Qualifications: Master's degree in 50Kw AM: CCA -AM 50,000 (1976), excellent con- Lease purchase option. Need equipment for Journalism area, college teaching experience in dition. Transcom Corp., 215-884 -0888. Fax: your radio, television or cable operation? NO radio and /or TV field production, demonstrated 215-884 -0738. ability to teach news writing for print and broad- down payment. NO financials up to $70,000. cast required; Ph.D. preferred. Send letter of AM and FM transmitter, used excellent condi- Carpenter & Associates, Inc. Voice: 504 -764- application, resume, and three letters of refer- lion. Guaranteed. Financing available. Transcom. 6610. Fax: 504-7M-7170. ence by February 1, 1991 to Gaynelle Pratt, 215-884 -0888. FAX 215 -884 -0738. (1) FM 2.5 H3 Transmitter with TE -3 Personnel Office, Keene State College, Keene, exciter $12,000.00. (1) Harris tri -deck stereo cart ma- NH 03431. AA /EOE. 1Kw AM transmitters: Cont 314R1 (1986), Harris BC1H1 (1974), Transcom Corp., 800-441-8454, chine $1200.00. (1) Belar RF amp $500.00. (2) Broadcast faculty position. The University of 215- 884-0888, FAX 215 -884 -0738. DBX compressor /limiter $175.00 each. (1) BE South Carolina College of Journalism and Mass 150 series console $1200.00. (1) ITC record - Communications seeks applicants for a visiting FM transmitters: Collins 831G2, 20KW (1975), /playback cart machine $1500.00. Telephone lecturer in the broadcasting sequence for the Harris FM2OH3 (1971). Harris FM2OH3 (1972), no. 404 -278 -9950. 1991 -92 academic year. Applicants should be RCA BTF 20E1 (1973), Harris FM10K (1980), Wil- 3 Sony BVP -300A cameras. Very good condi- able to teach in all areas of radio and television kenson 10,000E (1983), CCA 2500R (1978), tion, primarily used in studio, low hours, Plumbi- production. Masters degree and substantial pro- Transcom Corp., 800-441-8454, 215-884 -0888, con tubes, Fujinon lenses, ENG viewfinders, fessional experience required. Salary open. In- FAX 215-884 -0738. CCU adapters, $5,000 each. Call 303 -893- terviewing will begin February 1, 1991. Applica- AM transmitters: Cont. 316F, 10KW (1980), 4000 ext. 433. tion deadline March 1. Send letter, detailed RCA BTA 10U, 10KW (1972), RCA BTA 5L, resume and names of three references to Prof. 5KW (1977), AM5000D (1972), McMartin BASK, Nearly new equipment at deeply discounted Jay Latham, College of Journalism and Mass CCA (1980), McMartin prices including: ITC 99BRPSE Rec/play cart Communications, University of South Carolina, 5KW Cont. 315B (1966), BA2.5K (1981), Transcom Corp., 800 -441- machine with ELSA; DYAXIS 320 MEG with Ap- SC 29208. USC is an affirmative action /equal ple 8454, 215- 884 -0888, FAX 215-884 -0738. MAC IICX, HI Res Monitor, 4 bit video card opportunity employer. Women and minorities are and Apple keyboard; TELOS 10 telephone sys- to urged apply. 1000' tower. Standing in Albion, Nebraska. tem; B&B AMB2 phasescope; BE 5303C triple Heavy Kline tower includes 6 -1/8" coax. Pur- stack cart machines; ABCO 560 CD rack; ABCO chase in place with land and building, or move LS500 rotary cart racks; auditronics 1100DA6LC EMPLOYMENT SERVICES anywhere. 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Serving the quick delivery from recognized leader in anten- misc. office furniture, etc. Four music libraries, broadcasting industry since 1976. Resume na design. Jampro Antennas, Inc. 916 -383- consisting of: (1) oldies; approximately 2300 preparation. Cover letter development. Up- 1177. oldies from 1954 -1983, all hits, painstakingly etc. dubbed to Scotchcart II. (2) Oldies library con- dates, Effective. Confidential. Successful! TV antennas. Custom design 60KW peak input 1- hours). sisting of approximately 3300 tunes on Scotch - 800 -933.7598 (24 power. Quick delivery. Excellent coverage. Rec- cart II, many rare and hard to find. (3) Country ognized in and manufacturing. Horizon- Intelligence jobs. All branches. US Customs, design library consisting of approximately 1500 songs tal, elliptical and polarized. Jampro An- DEA etc. Now hiring. Call 1- 805 -687 -6000 Ext circular on CD and cart. Library contains 66 "GOL- tennas, Inc. 916 -1177. K -7833 -383 DISCS" with "AC GOLD" and "CLASSIC HITS" Blank tape, half price! Perfect for editing, dub- sets. Other CD's and carts included. For lists Looking for a position in radio or television? If I and pricing call Ernie Hopseker at 206-824- can't find you the position you're looking for, bing or studio recording commercials, resumes, student projects, training, copying, etc. Elcon 7168, or Don Reiman at 206 -822 -5914. nobody else can! Only $150.00 for 1 year of evaluated 3/4" videocassettes guaranteed service. Free information. Write: Bill Elliott, Con- Studer A727 CD players. (2) excellent condition, broadcast quality. Call for our new catalog. To sultant/ Headhunter, 48 Imperial Avenue, Pitts- recently factory refurbished. $1200 each. Call order, call Carpel Video Inc., toll free, 800 field, MA 01201. -238- Bill or Dick 612 -452 -6200. 4300. Reporters: Are you looking for your first or second position in TV news? We can help. Call Betacam tape riot! 5 minutes - $1.00, 10 min- M.T.C. at 619 -270 -6808. Demo tape prepara- utes - $2.00, SP 5 minutes - $2.00, SP 10 min- RADIO tion also available. utes - $3.00 Sony, Ampex, Fuji, 3M - Call Carpel Video 800-238 -4300. Situations Wanted Management Broadcast equipment (used): AM /FM transmit- EDUCATIONAL SERVICES ters. RPU's, STL's antennas, consoles, process- Investor Manager ing, turntables, automation, tape equipment, For your new Construction On- camera coaching: For TV reporters. Sharpen monitors, etc. Continental Communications, anchoring, standups, interviewing, writing. Tele- 3227 Magnolia, St. Louis, MO 63118. 314 -664- Permit prompter. 4497. FAX 314- 664 -9427. Learn from former ABC Network News Highly successful General Manager Correspondent/New York local reporter. Demo tapes. Critiquing. Private lessons 914- 937-1719. Save on videotape stock. We have 3/4" & 1" with a documented track record Eckhert Special Productions (ESP). evaluated broadcast quality videotape. Avail- would like to help. Strong in all time lengths. Call for best IVC, able prices. background in managing profitable 800- 726 -0241. FM turnarounds. Accomplished WANTS TO MIT EQUIPMENT Equipment financing: New or used. 36 -60 goals through use of research, months, no down payment, no financials re- innovative marketing, and 250, 500, 1,000 and 5,000 watt AM -FM quired under $35,000. Refinance existing equip- Wanted: developing a strong sales effort. transmitters. Guarantee Radio Supply Corp., ment. Mark Wilson, Exchange National Funding. Have invest in 1314 Iturbide Street, Laredo, TX 78040. Manuel 1- 800 -275 -0185. substantial cash to Flores 512- 723 -3331. your Top 175 market FM. Make 1991 Television/video equipment. Studio, transmit- everything it can be. Please contact Used 1" VHS videotape. Looking for large quan- ters, microwave. 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U assailed Broadcasting Deer 17 1990 Miscellaneous Help Wanted Technical Help Wanted Programing Promotion & Others Continued RADIO WEATHERCASTS VIA BARTER EDWARD ST PE 8 NATIONAL WEATHER NETWORKS AMS SEAL CERTIFIED CUSTOM WEATHERCASTS BY QUALIFIED METEOROLOGISTS TELEVISION TECHNICIANS ON -LINE EDITOR FREE TO STATION VIA SPOT BARTER 7 day week service. if you love blue skies, strawberries and the Pacific National Weather Association Radio Contributor of the To operate state -of- the -art equipment Ocean and have lightning -fast fingers dripping Year 1988 The professional weather for radio. solution creative juice, give us your name and we'll give Complete Barter! 1.806- 722 -9847 in a fast moving, fast growing you on opportunity to work on TV pilots, sports Over 250 Affiliates o ^line Cal' NWN Today, broadcast facility. The Christian events, live remotes and infommercials with Science Publishing Society is industry pros the likes of FOX, ESPN and Lifetime expanding its television programing Network. TELEVISION with the launching of a new cable CMX 3600, ABEKAS, Grass Valley 300 and channel next spring. We are currently Vidifont intensive. Send resume via FAX to: Help Wanted Management seeking qualified applicants for all (805) 485 -6057 operations. engineering. and support 663 Mc Ihordt Ave Oeno-d 'A 93030 positions. including: studio camera. UNIQUE OPPORTUNITY audio. video. videotape. editors. technical directors, graphic artists, looking for vr,r We are an experienced Tele- traffic. etcetera. vision Station Manager /General Manag- 1 VIDEO er willing to work abroad for a minimum Must have previous broadcasting of one year as general manager and experience and be an excellent team Situations Wanted Programing consultant for a new UHF television sta- player. Applicants must be familiar with tion in Southeast Asia. The station is working in a deadline- oriented Promotion & Others modeled on a US independent type environment. commercial operation. Most programing Please send resumes to (no calls. TALK HOST is US English programs. This opportuni- please): Experienced, Entertaining, Versatile, looking ty offers excellent salary and tax bene- for next challenge...Quick witted with ability to fits, as well as housing, travel, and ex- Director of Operations & Engineering add -lib. An interviewer who listens and gets the penses. If you are interested, please Christian Science most from his guests. Scope of knowledge ranges send a resume to: Broadcasting Center from international affairs to domestic One Norway Street, C44 issues to college and professional sports Paul Roston, Boston, MA 02115 Call 516-541-8531 Roscor Corporation, We are an affirmative action 1061 Feehanville Drive, equal opportunity employer. CABLE Mt. Prospect, IL 60056 Fax 708 -299 -4206. Help Wanted Management EOE.

Help Wanted Programing PRESIDENT/ Promotion & Others Director of GENERAL ON -AIR PROMOTION Operations MANAGER The nation's largest cable advertising PRODUCER interconnect seeks an experienced Di- rector of Operations for a challenging KABC -TV, an owned station of Capital Public TV station WEDU, Chan- opportunity in a high growth com- Cities /ABC, Inc., has an immediate need pany. The Director of Operations will I nel 3, Tampa -St. Petersburg, seeks for a dynamic On -Air Promotion Produc- coordinate the activities of the field to replace its retiring President - er to write and produce on -air promos. technical staff, the Adlink traffic de- General Manager. Applicants Position requires 3+ years experience partment and will oversee office MIS. should have considerable experi- producing fresh, effective spots at the This position will act as the primary ence in all aspects of the TV op- local or network level, excellent writing interface between Adlink and its affiliates for all eration: financial and personnel skills. and a strong working knowledge operational issues. The ideal candidate will management, programming, pro- in all aspects production. Familiarity have experience in the of cable or broadcast duction, engineering, develop- with animation industry in a similar and graphics is a definite position, strong administrative and in- ment, membership and general ad- plus. terpersonal skills and MIS experience, ministration. Knowledge of labor We offer competitive salary /benefits preferably in a Nouvelle environment. union relations and negotiations package. For immediate consideration, Send letter and resume desirable. Station has excellent with salary his- send your resume and tape to: tory to Tamara Downs, Adlink, 3415 and a state- facilities new, of -the- Capital Cities /ABC, Inc., S. Sepulveda Blvd., Ste. 310, Los art transmission complex. Quali- Personnel Department, Angeles, CA 90034. No phone calls fied women and minority mem- 4151 Prospect Ave., please. We are an equal opportunity bers are encouraged to apply by Dept. PP /B employer. this equal opportunity employer. Hollywood. CA 90027. Nominations and applications should be submitted to: Ron Zera, 1717 Main Street, Suite 5300, 110 Dallas, Texas 75201 -4605. ADLINK Equal Opportunity Employer

Broadcasting Dec 17 1990 classifiai N ALLIED FIELDS For Sale Equipment For Sale Stations Continued Employment Services POST PRODUCTION CENTER SOUTHERN NEVADA BANKRUPTCY AUCTION Class C -1. FM Construction Permit 1.A tif _, ww Ti 1E available for sale in booming Nevada THE EDITORIUM ir_ market. Very poor TV & newspaper Downtown, Pittsburgh, PA town. Excellent radio THE NATIONAL JOB LISTING SERVICE Thursday January 24th (cr 1 p.m. FOR THE COMMUNICATIONS INDUSTRY FAX RELIES: 903-593 -4495 1-900-234-INFO ext. TV (88) The Editorium is a first class video $2 per minute From dny touch lone phone post production center. 24 track audio interlocked to video - features CMX computer editing; BetaCam & TURN BANKRUPT STATIONS NEWSCAST BVW 75 BetaCam SP formats; Grass INTO BUCK$ Valley 200 Series switcher; Chyron PRODUCERS Buy or lease failing stations and make them low Great jobs are available...but do you Scribe: NEC E -Flex & NEC Optiflex. overhead satellites of your $UPER STATION. know about them? The MediaLine daily Audio - 24 track recording w/36 Call Dan at Marti for details on PLAN A. telephone report puts you in touch with input, Sony automated board - fully 817 -645 -9163 the best jobs. MediaLine has jobs for re- equipped announce music studio porters, anchors, sportscasters, - weather adjacent to control room. For casters, producers, assignment editors, list promotion and production and program- equipment /auction info call Fall ming people. For details call: Liquidations: Happy Holidays! 800- 237 -8073 In CA, 140844442o° 412- 241 -7443 and a Special Thanks to all our FAX 412 -241 -4752 Clients and Friends who helped make 1990 our best year ever! THE BEST JOBS ARE ON THE LINE Here's to a better 1991 for all of us! PO Box 51909. Pacific Grove. CA 93950 For Sale Stations BARRY IMEDIA BROKERS APPRAISERS Broadcast & Print RADIO TV LPTV SKIDELSKY A Confidential & Personal Service Attorney at Law obLine BURT Your Career is on the line 757 Third Avenue, 26th Floor SHERWOOD INC /r.X..:l New York, NY 10017 1- 4111 Dundee Rd.. surte 269. Northbrook, It. BOO89 (212) 832 -4800 900 -786 -7800 708 -272 -4970 Television, Radio FOR SALE and Print jobs Full -day. individual seminar for radio Investors. given BROADCASTING privately to you. Group owner /operator with 22 years experience and ex -NAB General Counsel explain sta- CLASSIFIED RATES updated daily! tion search. negotiation. financing. FCC rules takeover. and many other topics you choose. Learn how to All orders to place classified ads & all in today's environment. Call Robin Martin or Erwin Krasnow today for details and a brochure correspondence pertaining to this sec- 1-900-786-7800 The Deer River Group tion should be sent to: BROADCAST- Washington, D.C. - (202) 659-3331 ING, Department, 1705 De- $2.29 per minute Classified Sales St., N.W., Washington, DC 20036. please) AMARILLO (202-659-2340, info only Rates: listings (non -display). Don Fitzpatrick Associates proudly C -1 FM Classified announces THE PIPELINE now includes Needs some equipment Per issue: Help Wanted: $1.20 per word, $22 weekly minimum. Situations Want- radio! $450,000 ed: 600 per word, $11 weekly minimum. 1 404-355 -6800 All other classifications: $1.30 per word, -900- 456 -9616 $24 weekly minimum. THE PIPELINE is your key to radio and TV jobs all over the country. Openings Word count: Count each abbreviation, for DJs, mangers, news, and more are FLORIDA initial, single figure or group of figures or updated daily. letters as one word each. Symbols such AM FULL TIME as 35mm, COD, PD,etc., count as one The cost - $1.95 for the first minute and IN word each. A phone number with area $.95 for each add't minute. Call and start HIGHLY DESIRABLE code and the zip code count as one your future today! SOUTHWEST FLORIDA word each. BOX T-36 1-400- 456 -2626 Rates: Classified display (minimum 1 inch, upward in half inch increments). Per issue: Help Wanted: $90 per inch. Local management group seeks Situations Wanted: $50 per inch. All other classifications: per inch. For Partner for top 50 FM Start-Up. $120 Sale Stations, Wanted To Buy Stations, Excellent signal. Don't miss this Public Notice & Business Opportunities into a very desirable chance to get advertising require display space. at an price. market attractive Agency commission only on display 'J Please call 716 -225 -7585 space.

90 QussiRtd Broadcasting Door 171990 FATES & FORTTIFS

cer, group owner Stoner Broadcasting Scott Brisbane, local sales manager, Systems Inc., Annapolis, Md., elected WHP -TV Harrisburg, Pa., joins WGAL -TV MEDIA financial VP. Lancaster, Pa., as account executive. Willis Peligian, chief engineer, Monitor Howard B. Hyatt, senior account exec- Television Inc., Boston, named VP, fi- utive, WIYY(FM) Baltimore, joins Craig S. Hunegs, nance and business operations. WLIF(FM) there as account executive. from contracts de- Phil Melrose, group operations director, Backer Spielvogel Bates Inc. appoints partment, ABC - Brown Broadcasting Co. group owner, new VP's, New York: Ari Schwartz, TV, joins NBC - Beverly Hills, Calif., named president network supervisor and James Peace, TV Burbank, of radio division. supervisor of field operations. Calif., as director, business affairs. William S. Fee, national sales manager, SALES AND MARKETING WMC -TV Memphis, named local sales Maggie Dugan, manager. VP and general manager, Ameri- Bob Green, former promotions director, can Comedy Net- SportsChannel, joins KABC(AM) Los An- Hunegs work, Bridgeport, geles, as director of marketing. Conn., named president. Patrick Cantwell, account executive, Torbet Radio, named regional manager, Scott Richardson, manager, news in- director of sales, Atlanta. formation, ABC News, joins Arts & En- Michael Ratigan, account executive, tertainment Network, New York, as di- Powerhouse Studios, Washington, joins rector, corporate communications. Potomac Television Communications Quillie Parker, controller, St. Elizabeth Inc. there in same capacity. Hospital, Houston, joins KHMX -FM there as business manager. Brian Decker, media director, Mintz & Olsen Higgins Hoke, Avon, Conn., joins Eisner & As- Operating division controllers at Tele- sociates, advertising and communica- Communications Inc. named VP's and Tom Olsen, president, Katz Continental tions firm, Baltimore, as media director, controllers: Tom Barberini, TCI North- Television Division, named executive senior VP. east Inc., Pittsburgh; Jim Dotson, TCI vice president, Katz Television Group. Central Inc., Lakewood, Colo.; Jim Olsen will report to Katz Television Cindy See, marketing consultant, Downing, TCI West Inc., Bellevue, President Pete Goulazian and handle WLXY(FM) North Charleston, S.C., joins Wash.; Kathy Hiott, TCI Great Lakes daily operations of Katz Television wwMG(FM) Shelby, N.C. (Charlotte), as Inc., Deerfield, Ill.; James Montague, Group while Goulazian will focus on account manager. TCI Southeast Inc., Birmingham, Ala.; long -range goals for company. Jack Higgins, vice president and general Charles Prewitt, sales manager, Group Barry Neu, TOI North Central Inc., W Television, San Francisco, joins The Overland Park, Kan., and Tyrone Wil- manager, Katz Continental, will replace Olson as president of Katz Continental. San Jose Sharks, there as VP, broadcast- son, TCI East, Bethesda, Md. ing and media marketing. Appointments at Colorado Communica- Angela F. Pumo, formerly with Turner tions Inc., Denver: Zee Ferrufino, Broadcasting, joins NBC Cable Sales, Jim Preus, media consultant, KWNR(FM) owner, Denver Fine Furniture, named New York, as senior VP. Arthur Henderson, Nev. (Las Vegas), named president and general manager; Kenneth Miller, senior VP, Cable News and local sales manager. Salazar, chief legal adviser to Governor Business Channel sales, named senior Paul Trelstad, local sales manager, Roy Romer, named director; Marc O. VP, cable sales marketing, New York. wusA(TV) Washington, joins KPNX -TV Hand, partner, Questcom Radio Broker- Mesa Ariz. (Phoenix), Abe Tatosian, radio marketing consul- as general sales age Inc., named VP and general sales manager, succeeding re- tant, KOA(AM) Jeff Morris, manager, and Frank Ponce, owner, Denver, joins CBS Radio signed. Ponce Furniture, named treasurer. Representatives, New York, as account executive. John Wilkey, from Nichols Wilkey and Arthur Jearum, head, television sales, John Soucheray, sports sales manager, Associates Inc., joins KPTV(TV) Port- BBC, joins ProSery . Television, Lon- WCCO(AM) Minneapolis, joins WAYI(AM) land, Ore., as account executive. don, as European managing director. Richfield, Minn., and KLXK(FM) Minne- Vince Cook, art director, D'Arcy Ma- Paulette Achilli, receivables billing an- apolis as general sales manager. sius Benton & Bowles, St. Louis, alyst, ESPN, Bristol, Conn., named se- Account executives named at KOKI-TV named associate creative director. nior affiliate revenue analyst. Betsy Tulsa, Okla.: Judy Repplinger, from Flounders, executive secretary, ESPN, Terry Woods, from Katz Radio, joins KTUL -TV Tulsa, Okla.; Ron Blue, for- KYXY(FM) San Diego New York, named senior affiliate as local sales man- reve- merly from KBEZ(FM) Tulsa, Okla., and ager. nue analyst. Tina Rifkin, media director, Lori Wilson, from KAYI(FM) Muskogee, Archway Cookies Inc., joins KYXY, as William E. King, chief financial offi- Okla. (Tulsa). account executive.

MMieostüg Dec 171990 isles i FMwss !1 PERLMUTTER TO LEAD PTV'S ELECTION EFFORTS NEWS AND PUBLIC AFFAIRS

The Public Broadcasting Service and the Corporation for Public Broadcast - ing announced that Emmy and Peabody award winning producer Alvin Perlmutter has been chosen to design public television's 1992 election coverage project, expected to generate a variety of regular and special programing to air from January through election night of 1992. Charged with developing "an enlightening and entertaining voter resource for the American citizen," including "entirely new formats," Perlmutter had already been involved with the project for most of 1990, heading a Markle Foundation feasibility project. Now president of a production company, Alvin H. Perlmutter Inc., the former NBC News vice president has produced such public affairs and documentary programs as The Public Mind with Bill Moyers, which won the 1989 Peabody. "We want to present the 1992 elections in a way that encourages viewers to McCarver Zahn get involved," said Donald Marbury, director of CPB's Television Program Fund. "Al Perlmutter's innovative and distinguished career in television Tim McCarver, sports announcer, co- anchor, makes him an ideal choice for the job." CBS, and Paula Zahn, CBS This Morning, named co- hosts, CBS - TV's 1992 Olympic Winter Games, Al- tor of marketing. Christopher Walsh bertville, France. PROGRAMING supervisor, animation programing and Appointments at KNBC -TV Los Angeles: special projects, Warner Bros., named Ken Boles, executive producer, manager, East Coast animation and pro- WESH(TV) Daytona Beach, Fla. (Orlan- graming, New York. do), named managing editor; Michael Joe Davola, VP, creative development, Fox Broadcasting Co., Los Angeles, Alan Mehl, formerly from 20th Century Gage, president, Los Angeles Depart- named senior VP, creative development. Fox, joins Republic Pictures Produc- ment of Water and Power Board of tions, Los Angeles, as director, long - Commissioners, named reporter and form development. commentator, and Pete Noyes, former Gerard DiCanio, managing editor, named executive pro- VP, finance, Via- Ross Portugeis, VP, international tele- ducer of investigative coverage. com Productions, vision distribution, Turner Broadcasting New York, named Systems, named senior VP, international Tony Capra, assignment editor, Conus senior VP, fi- television distibution, Turner Program Communications, Washington, named nance. Services, Los Angeles. managing editor. Linda Scott, producer, Conus Communications, Washing- Anthony E. Hull, Appointments at PBS Video Marketing, Alexandria, Va.: Cecil, director, ton, named senior producer for Capitol VP, mergers and Jon Hill. acquisitions de- PBS Video, to same capacity; Dan partment, Morgan Hambeg, associate director, sales and John McIntire, investigative producer Stanley & Co., acquisitions, PBS Video, named director and reporter, WCPX -TV Orlando, Fla., program acquisitions, and Laura joins WLNE(TV) New Bedford, Mass. DiCanio joins Paramount of Communications Brouse, assistant director of marketing, (Providence, R.I.), as morning anchor Inc., New York, as senior director, fi- PBS Video, named associate director, and reporter. nancial planning. Randy Schlatter, di- marketing and promotion. Michelle Bradley, city and county gov- Los rector, accounting, CBS, Angeles, Peters Tele- ernment reporter, WBNS -TV Columbus; joins Paramount Pictures, Hollywood, Appointments from Guber- vision to parent's Columbia Pictures Ohio, named weekend co- anchor. as executive director, television group. Television: Lee Rudnick, VP and gen- Dan Cohen, director, planning and eral sales manager, New York, named scheduling, ABC Entertainment, Los VP, syndication, Eastern region there; TECHNOLOGY Angeles, named director, comedy series John Weiser named account executive, development. Western region, Los Angeles, and Tom Canedo, named account executive, Appointments at Sales and Marketing Irene Mariano, director, casting, Lori- Midwest region, Chicago. Co., Sony Business and Professional mar Television, Burbank, Calif., named Group, Montvale, N.J.: Charles Tay- VP, casting. Michael Landwehr, former president, lor, VP broadcast sales, named senior Him & Her Productions, joins SFM En- VP, U.S. sales; New regional VP's and Melanie Newman, from Sunbow Pro- tertainment, New York, as VP, pro- general managers: Craig Taylor, for- ductions, joins King World Productions graming. Cyndy Wynne, manager, syn- merly Northeast regional manager, Inc., New York, as manager, interna- dications, SFM Entertainment, New broadcast sales, to Northeast; John tional sales operation. York, named VP, syndication sales. McPherson, VP, marketing services, to Kathy Zeisel, Southwest division sales Rosemary Sykes, manager, original Mid -Atlantic; Gary Johns, VP, systems manager, Connell Distribution Co., Los programs, Showtime Networks Inc., products marketing, to Midwest; Leroy Angeles, joins Hearst Entertainment New York, named director, original pro- Wright, regional manager, Sony Profes- Distibution there as Western division graming, East Coast. sional Video, to Southeast; Jim Han- sales manager. sen, VP, dealer sales, to Western and Annelle Johnson, from King World Pro- Northwestern. Jeffrey Bernstein, marketing manager, ductions, joins Tribune Entertainment Co., Warner Bros., New York, named direc- Nashville, as account executive. Jerome Meyer, formerly of Honeywell

92 Fates 8 Fortunes Broadcasting Dee 17 H10 BROADCASTING ANNOUNCES REALIGNMENT IN SENIOR STAFF Appointments of Don West as editor, Ken Taishoff as general manager, Phil Boucher as financial vice president top magazine's Jan. 1 changes West Taishoff

Boucher Tash Miller Jessell Greene Eggerton

In a move designed to recognize past performance served the business department in various capacities. He and anticipate future growth, Lawrence B. Taishoff, was appointed controller in 1983. president and chief executive officer of Broadcasting Also Publications Inc. and publisher of BROADCASTING announced, on the advertising side: magazine, has announced key changes in the The appointment of Robert (Slip) Tash as advertising organization's executive lineup, effective Jan. 1, 1991. sales director, with responsibility for all advertising Among them: sales. He has been Midwest and Southern regional sales manager. The appointment of Donald V. West, now vice president and managing editor, as senior vice president And on the editorial side: and editor. The appointment of Merit K. Miller as managing And of Kenneth W. Taishoff, now vice president, editor, with supervisory responsibility for editorial sales and marketing, as senior vice president, general operations. He joined the magazine as an editorial manager and chief operating officer. assistant in 1975 and has risen through the ranks, becoming, successively, staff writer, assistant o While Philippe E. gaudier, BPI controller, becomes editor, vice president and chief financial officer. senior news editor and, in 1987, assistant managing editor. West will become the third in the short list of editors who have guided BROADCASTING's editorial efforts. He And of Hany A. knell as senior editor, assuming follows Sol Taishoff, who was a co- founder of the additional responsibility for editorial policy formulation magazine in 1931 and its editor for 49 years (from 1933 and special reports planning. He will continue to until his death in 1982); co- founder Martin Codel was exercise hands -on responsibility for direction of all editor from 1931 until 1933. West has been with BPI headquarters (Washington) coverage. As since 1953, and has been managing editor since BROADCASTING'S senior correspondent he has been 1971. He also was managing editor of BPI's monthly known principally for coverage of the FCC and other Television magazine and from 1966 to 1970 was federal agencies as well as for expertise in technology assistant to the president of CBS Inc. and cable. Jessell, too, began with the magazine as an editorial assistant, in 1978; his most recent Ken Taishoff joined BROADCASTING in 1989. He had assignment was as assistant managing editor. been vice president -general manager of KPOM- TViKFAA- Kira S. Greene, TV Fort Smith/Fayetteville, Ark., and before that was now senior news editor, and John S. Eggerton, now an station manager of KWTV -TV Oklahoma City and WTVN- associate editor, have been appointed assistant managing TV Columbus, Ohio, and vice president- station editors. Among her other functions, supervises BROADCASTING'S manager of WWHT -TV Newark, N.J. Along with Greene "Top expanded administrative responsibilities, he will of the Week" section that leads each issue. She has been with continue to exercise oversight of the magazine's sales the magazine since 1975. Eggerton, with and marketing activities. BROADCASTING since 1981, is the desk liaison for the "Programing" department and contributes Phil Boucher joined BROADCASTING in 1973 and has importantly to the editorial page.

Broadcasting Mt 17 IWO Fates A Fortunes 93 Inc., joins Tektronix, Minneapolis, as [ions, Pittsburgh, named VP's, manage- John K. Major, president, KCMA(FM) president and CEO. ment supervisors. Broken Arrow, Okla. (Tulsa), and Rich- Robert Cromack, VP, operations, Jer- Stace Nelson, director of creative ser- ard Hardy, chief engineer, KCMA re- rold Communications subscriptions divi- vices, Olympia Network, joins Levine/ ceive Lifetime Achievement Award sion, named VP, manufacturing, Jerrold Schneider public relations, Los Angeles, from Society of Broadcast Engineers Communications. as senior account executive. Tulsa chapter. to Arbitron Robert Lingle, director of audio, video, Amy Sauertieg, director of creative ser- New representatives elected Advisory Council: Connor, data and field systems, IDB Communi- vices, SFM Media Corp., New York, Radio Jim -AM -FM West Palm Beach, Fla., cations Group Inc., Los Angeles, adds named VP, creative services. WEAT easy listening stations, markets 51 +; duties as director of corporate engineer- media services manag- VP and Debbie Lehrke, Michael Disney, WFLC(FM) Miami -Fort ing. Orlando C. Guida, senior er, Cramer -Krasselt advertising and pub- Hughes Televi- Lauderdale, adult contemporary, mar- chief financial officer, lic relations, Milwaukee. named assis- duties as kets 1 -50; Owen Weber, WXYV(FM) sion Network, New York, adds tant planner and buyer, media VP, corporate services, of co -owned Baltimore, black stations in all markets, department. -FM Louis, IDB Communications Group. and Dick Williams, WIL St. country stations, markets 1 -50. ALLIED FIELDS PROMOTION AND PR Tom Freston, chairman -CEO of MTV DEATHS Networks, and The Weather Channel Joan Voukides, won top honors in The National Acade- senior VP, com- my of Cable Programing Governor's Franklin C. Sny- munications, Ra- awards. Freston won top individual hon- der, 75, execu- dio Advertising ors, while The Weather Channel won for tive, The Hearst Bureau, joins its coverage of Hurricane Hugo. Corporation and Sys- Cablevision Lila Greenspan Heatter, vice chairman Hearst Broadcast- tems Corp., of committee, ing, died of stroke Woodbury, N.Y., and chairman executive WPBT(TV) Miami, appointed chairman of Dec. 8 in Pitts- VP, promotion as board, Community Foundation of South burgh. Snyder and creative ser- Florida, licensee of WPBT. joined Hearst af- vices. filiate WTAE -TV Gail Markele, director of State Govern- Hahn, for- Pittsburgh, in Voukides Gary mental Affairs and counsel to Classifica- merly from Ro- 1958 as general tion and Rating Administration, Motion Snyder manager and was senfeld Sirowitz Humphrey & Strauss Picture Association of America advertising agenecy, New York, joins later named chief executive, WTAE(AM)- (MPAA), Washington, adds duties as WHTX(FM)- WTAE -TV there in 1966. In Warner Bros., there as manager, adver- VP. Matthew Gerson, assistant VP, tising, publicity and promotion. 1968 he was appointed director of The Congressional affairs, MPAA, named Hearst Corp. and served as general man- Megan Bueschel, director of marketing, VP, Congressional affairs. ager of Hearst Broadcasting until 1983, Lettuce Entertain You Enterprises Inc., Interna- after which he continued as director. He Chica- Mel J. Kampmann, president, joins Tribune Broadcasting Co., tional Group, Falls is survived by his wife, Patricia; three relations. Communications go, as director of public Church, Va., merges with Creative daughters; three sons, and 10 grandchil- Lisa Fischetti and Joan Rozzo, account Communications Associates, and will dren. supervisors at DDF &M Public Rela- act as executive VP. Martin Ritt, 76, director, died Dec. 8 of heart ailment in Hollywobd. Ritt di- rected over 200 television shows and is INDEX TO ADVERTISERS survived by wife, Adele and two children. ABC Radio Networks 55 BIA Publications, Inc. 58 Classified Joan Bennett, 80, actress, died of heart Ads 85 -90 Claster Television Inc. 20-21 Communications attack Dec. 7 in Scarsdale, N.Y. Ben - nett's television credits include Suddenly Equity Associates 63 Federal Publications, Inc. 14 Gammon Love, A House Possessed, Divorce Wars Media Brokers, Inc. 66 Gannett Foundation Media Center Cover and soap opera Dark Shadows. She is 4 GE American Communications 70 -71 Group W Productions survived by her husband, David Wilde; four daughters and 13 grandchildren. 23 Harris Allied Broadcast Equipment 75 Hearst Entertain- ment 34 LBS Communications Inc. 32 -33 The Mahlman Com- Armand Hammer, 92, industrialist, died Dec. 10 of cerebral arteriosclerosis pany 65 MCA TV 24 -25 Media Venture Partners 64 MTM in Los Angeles. Hammer bought Mutual Television Distribution 27, 29 National Public Radio 57 Para- Broadcasting System in 1957 for mount Front Cover Professional Cards 83 Services Directory $550,000 with partners Roy Roberts and relation to Roy) and 82 Tribune Entertainment Co. 48 -49, 50 -51 Univision 18 Paul Roberts (no assumed MBS chairmanship. One year Viacom International Inc. 31 Warner Bros. Domestic Television later they sold company for reported $2 Distribution Cover 2 -3, 7, 9, 11, 13, 15, 16 -17, 19 Zodiac million. He is survived by son, Julian; Entertainment 45 two grandchildren, and two great- grand- children.

94 Fates 8 Fortunes Broadcasting Dec I71990 FIFTH EST4TER

DONALD MARBURII : THE POWER OF SUCCESS

Donald Marbury does not call it a film and TV were "not in the equation motto, but the meaning behind at all." Returning home in 1971 from a the phrase reverberates through- five -month journey to Ghana to help out his recounting of 20 years in public build a schoolhouse, he found WQED television, and back further through his knocking on his door. At 21 years old, careers as newspaperman, campus radi- he became an anchor -reporter and also cal and student of the Pittsburgh melting producer and host of Black Horizons. pot and his own African- American heri- He became a "favorite son" of the Hill tage. "Everybody," he says, "has a District. And thanks, in part, to offers story." from the national broadcast networks, Including Don Marbury, arguably "I got," he says, "good and cocky." public television's most empowered Yet, just when he had achieved black man and certainly one of its most "star" status in Pittsburgh and the pay skilled practitioners in front of, behind, and work had become comfortable at and away from the camera. Five years WQED, a group of fellow black produc- before the launch of The MacNeil - ers quietly submitted his resume to a Lehrer Report, noncommercial national search committee for the job WQED(TV) Pittsburgh took a chance on high and high school experience of associate director of cultural and anchoring its new hour of nightly Pitts- "steeped in ethnicity" that "blessed" children's programing at CPB in May burgh news with a young black newspa- him with an appreciation for a variety 1980. He got the nod. per reporter. By his own admission "ter- of cultures. Greeted by two stacks of program rible and self- conscious" on the air at And there was the accident of fate that proposals, each rising several feet first, he would eventually become pro- thrust him early toward writing. Return- above his desk, he soon realized that ducer and/or host of half a dozen series ing to school in Pittsburgh each fall the "cultural" in his title "meant ev- there during an era that fostered risk - sporting a southern ac- - erything," and he be- taking. "We didn't know what couldn't cent, he found himself Donald Lee Marbury came the man at CPB be done," says the 41- year-old current shuttled into speech Director, Television Program who would "read any- director of the Corporation for Public classes. Whatever his Fund, Corporationfor Public thing." The results of Broadcasting's Television Program teachers' intent, Mar- Broadcasting; b. Nov. 26, his work have included Fund, "so we tried everything." bury thought himself 1949, Pittsburgh; BA, the birth of such series English, The well -published poet, scriptwriter "vaulted into some- University of as the independent fo- Pittsburgh, 1971; general and journalist perceives 'himself rum P.O.V. , The Amer- "first thing special," ulti- assignment reporter, and foremost as a writer." But these mately a love for the ican Experience Pittsburgh Post Gazette, and he de- WonderWorks. days reads -and reads and reads, "song and cadences," Pittsburgh, 1969 -71; new termining which of thousands of propos- as well as the mean- anchor, reporter, nightly Today, Marbury als will, or will not, be nurtured into life ings, of words. News Room, noncommercial says he regrets none of from the largest single fund of seed "Don Marbury is WQED(TV) Pittsburgh, 1971 -74; his decisions to turn money for new public TV programs. really a poet who is also producer -host, regular weekly down higher paying, A community of more than 6,000 in- dedicated to public tele- and monthly series, including higher profile jobs in dependent producers, who make many vision," says Jennifer weekly Black Horizons news commercial TV. At of the 50 to 100 calls Marbury receives Lawson, now executive and public affairs series for CPB, his work has na- each day, "value our judgment," he vice president of nation- minorities, WQED(TV), 1973- tional impact and he says. Despite a "paucity of dollars that al programing and pro- 80; executive producer - has earned the power breaks your heart," Marbury says, CPB motion for PBS and co- coordinator of local to restructure the Pro- support has leveraged significant funds associate director of the programing, WQED(TV),1978- gram Fund this year re- for such productions as The Civil War, Program Fund with 80; associate director, placing open solicita- and the CPB logo signifies "real input" Marbury through much cultural and children's tion of proposals with as well as money. of the 1980's. Indepen- programs, Television a strategy to solicit Marbury's fascination with story, dent producer Lawrence Program Fund, CPB, 1980- content -specific pro- 89; present position since initially with words, began not when Sapadin believes Mar- jects to fill unmet December 1989; m. Sheila he joined CPB 10 years ago, nor WQED bury will "do his best needs. '`The '90's are Joanne King, March 24, 1973; a decade before, but rather during the to keep public TV hon- not given to public children: Cara 7; Evan 3. 1950's and '60's in the predominately est." TV, unless we pay black Hill District of Pittsburgh, a city, A self -described "radical, pan -Afri- more attention to our raison d'etre. he notes, that claims more national eth- canist" editor of the University of Corny as it sounds," he says, that rea- nic group headquarters than any other. Pittsburgh's The Pitt News and reporter son for being lies with the fact that Basically segregated grade school for the Pittsburgh Post Gazette during "we make a difference in people's years gave way to an integrated junior his college years, Marbury says that lives."

Broadcasting Dec 17 1990 Fifth Esfahr 95 IN BRIEF

MGM -Pathe Communications i formerly changes" in cable industry "critical ele- weekly first -run shows came from Via- \1G \1 t \ delayed its Dec. 15 interest ments of the transaction would have to corn's Super Force (to which BROAD- payment on $419 million of debt until be revisited. Significant barriers remain CASTING incorrectly gave top honors in Jan. 11, 1991. Company said that delay to consummation of the transaction." Dec 10 issue), which was second in cat- is result of expenditures it has made Viacom CEO Frank Biondi Jr. told ana- egory three of four weeks and first one since acquisition of MGM/UA by Pathe, lysts earlier this week that if deal is week. including layoff costs. According to approved "we will have to revisit points loan agreement, MGM may pay interest already negotiated and others we never ABC is using fertile post -Super Bowl time within 30 days of prescribed payment finished negotiating." to premiere Davis Rules, latest project date without defaulting. Payment will be from Carsey- Werner. Starring Randy on MGM/UA's 125/8% notes due in 1993 FCC has extended deadline for reply com- Quaid and Jonathan Winters, series will and 13% debentures due in 1996. ments in its AM improvement rulemaking debut on Sunday, Jan. 27, following from today (Dec. 17) to Jan. 17, 1991. game. Last new show ABC showcased Jury in U.S. District Court, Charlotte, Initial comments in proceeding were ac- following Super Bowl was The Wonder cepted late Years 1988. N.('.. found former TV evangelist Jim last month (BROADCASTING, in As result of announce- Bakker guilty of common law fraud and Nov. 26). Proceeding covers FCC's ment, Head of the Class, which had liable for $129 million in funds misappro- overall AM improvement strategy of in- been expected to be pulled from sched- priated from plaintiffs, which comprised terference reduction through new techni- ule following its Dec. 25 telecast will 145 contributors to PTL Club he found- cal standards, allocation rules and use of remain on air through Jan. 22. ed. Jury also found Bakker caused harm expanded AM band (1605 -1705 KHz) to to contributors to tune of $129,000 in relieve congestion on conventional Alabama Circuit Court Judge William Gor- additional punitive damages. Jury ac- band. don issued summary judgment awarding quitted former Bakker aides David Tag- King World Productions $125,090 refund in suit distributor and member stations gart and Aimee Cortese and accounting Cannel) Distribution's first-run version of within Alabama Broadcasters Associa- firm Deloitte, Haskins & Sells. 21 lump Street was top -rated new weekly tion brought against Commission- program in three of four November sweep state's er of Revenue, James M. Sizemore, for Federal Trade Commission, after 14- weeks, according to Nielsen's national previously collected "lease tax" on month imestig ttion. has given green syndication service ranking report (Oct. first -run programs delivered by satellite light to Tele- Communications Inc.'s 50% 22 -Nov. 18). Show was among top 15 to stations. Purpose of action, for which purchase of Showtime, but it's unclear ranked programs each week, according WBRC -TV Birmingham, wAFF -TV Hunts- whether $225 million deal will go forward. to Nielsen report, with rating in 5.1 -5.3 ville and wsFA -TV Montgomery shared ICI said because of "substantial range. Closest competition among new legal expenses, was to seek exemption from taxation of satellite delivered programing which has 4% standard tax applied also to tapes physically shipped NOT GOING TO DISNEYLAND AFTER ALL over state line. It's estimated that nine Alabama broadcasters paid rental fees of Negotiations between The Walt Disney Co. and the family of the late Jim $3,540,000 in 1988 and 1989 for King Henson were called off last week. Disney had agreed in principle to World shows Wheel of Fortune, Jeopar- acquire Jim Henson Productions over a year ago for a reported $150 million. dy!, Inside Edition and The Oprah Win- The acquisition, which would have given Disney domestic and foreign frey Show, with actual taxation estimat- to non -Sesame Street characters product and merchandising rights Henson's ed at $141,000. Sizemore has until Jan. Frog) was reportedly in trouble before (with the exception of Kermit the 8, 1991 to file an appeal. Henson's unexpected death last May and talks went rapidly downhill following his death. Orbis Communications has cleared The Some reports have Disney wanting to alter the terms of the deal since the ;100,000 Pyramid with WBZ -T9 Boston, as creative force behind the muppets is no longer part of the deal, with the well as two other Group W -owned sta- Henson family not wanting to lower the price. tions, KPIX -TV San Francisco and KDKA -TV In a prepared statement, the Henson family said: "We would have liked to Pittsburgh, lirr its Jan. 7, 1991. midsca- see this deal succeed. Unfortunately, after 18 months of negotiating the son revival (hosted by 'John Davidson). companies could not reach a mutually satisfactory agreement. However, we In addition to previous clearance deals are currently working together in a number of areas including the joint with WRC-TV Washington, KXAS -TV Dal- Henson/Disney dinosaurs sitcom for ABC television." Those agreements are las and WTVJ -TV Miami, Orbis spokes- ongoing. woman says that Pyramid has over doz- "We truly regret we could not come to terms," said Disney chairman and en total clearances, representing 24% chief executive officer, Michael Eisner. U.S. coverage. She said WBZ -TV Boston will run Pyramid in 3-4 p.m. block

96 In Brief koala:tiq Dee 1719l0 along with current Orbis offering, Jok- er's Wild. ONE OF THEIR OWN Group W Productions, with little surprise, The Society of Broadcast Engineers (SBE), an Indianapolis -based associ- announced that it will offer fourth year of ation of radio and TV station engineers, has begun a letter -writing Teenage Mutant Ninja Turtles for 1991 -92 campaign supporting Congressional legislation to require the FCC al- syndication. Into its second year as strip, ways to include at least one engineer as a commissioner. after debuting as weekly in 1987, Ninja "Since the FCC was created by Congress in 1934, there have been 64 past has 4.4 season -to -date NTI rating and present FCC commissioners. Only eight have been engineers," Dane through Nov. 18, 42% higher than last said E. Ericksen, consulting engineer with the firm of Hammett & Edison, year's rating. In key children's 2-11 age San Francisco, and an SBE board member. "The SBE finds it ironic that an group, half -hour cartoon had 9 rating, agency created primarily as a technical regulatory agency should have which was 45% gain with that demo- such a dearth of engineering talent at its highest level." graphic group. Production of comedy So far, SBE has sent letters to the 14 senators and 23 members of the House adventures is done by Murakami Wolf on the Telecommunications Subcommittee, FCC Chairman Alfred Swenson Inc., and Group W has cleared Sikes and several others within the commission. 158 stations, representing 95% U.S. coverage. SBE is asking Congress to enact an amendment to the Communications Act of 1934 requiring that at least one commissioner either hold a bachelor's or Ian (Sandy) Wheeler is being investigated higher degree from an accredited engineering school, be registered as a by U.S. Attorney in Tampa and Florida professional engineer in any state or hold "senior" or "fellow" status in an State Attorney for his activities as head of electronic communications engineering organization such as SBE, the Society Broadcast Media Services Inc. (BMSI), of Motion Picture & Television Engineers or the Institute of Electrical and which managed broadcast properties for Electronics Engineers. Family Group Broadcasting Ltd., according to documents filed at Securities and Exchange Commission Dec. 3. been kept out since 1986 due to noncom- stituted in September. Cencom's John Wheeler is reorganizing his and his pete covenant included in sale of his Clark, VP, marketing and programing, wife's finances under Chapter 11. Fam- KROQ -FM Pasadena to Infinity Broad- said main reason for picking up SCA ily Group has suit against Wheeler seek- casting that year. Plan for stations, both was channel's NHL package. Although ing "substantial money owed," and al- on 103.1 mhz, is to simulcast, giving Cencom deal is for five years, there is leges "breach of fiduciary duty...gross stations 70% coverage of class B Los no word on what would happen to con- missmanagement and fraud." Family Angeles market area, extending from tract if SCA does not renew NHL. Group has suffered losses in 1988 -90. Malibu south to San Clemente. Neither NCTA's 20- member public relations panel Sale of WVMI(AM)- WQID -FM Biloxi, principal in sale, brokered by John Miss., to TeleSouth Communications McLaughlin, has other broadcast inter- established three subcommittees to study various aspects of industry image prob- Inc. for $2.1 million ( "Changing ests. Hands," July 23) completes liquidation lems dlicr nuctini. in Washington last of group. Proceeds went to NCNB Na- Big East college athletic conference will week. Colony Chairman Jack Clifford heads tional Bank of Florida, but outstanding meet h% mid- Januan kith ti,ur .hnols one, examining how cable sys- debt still exceeds $5 million. Litigation in mid -Atlantic re nori to discuss forming tems relate to local media and their corn- against Wheeler has been stayed by eight-team football -only conference. Inde- munities. Another will examine possible Bankruptcy Court. pendents West Virginia, Rutgers, Tem- national image ad campaign centered on ple and Virginia Tech could join Big cable's price /value relationship, and cre- FCC granted license renewal of w ixpv) East teams Syracuse. Boston College, ation of messages that tie local operators New York and denied petiton to deny by Pittsburgh and Miami. Big East spokes- closer to programing they carry. Fred the Newspaper Guild oÌ New York, Local man said conference has held talks with Werra, president and CEO, United Artists 3. Guild contended WPIX employment number of TV entities; it could keep Entertainment, heads that subcommittee. practices violated series of laws and production and syndication in- house, as HBO Chairman and CEO Michael Fudts will raised questions of wP1x's qualifications it does in basketball. Raycom Sports head subcommittee examining how ca- as licensee. FCC said "wPIx's ajudicat- confirmed it is one of suitors. ble relates to national press. ed violations constitute non -FCC mis- conduct." Guild also said WPIX re- Jonathan Rodgers, president of CBS -owned "Consumers and Cable: Innovation neged on promises to program for New and stations division, has instituted program Opportunity" will be theme of March 24- Jersey. FCC said it "will not interfere and personnel a,tbadis, including elmina- 27 NCTA convention in with the broadcaster's judgment without New Orleans. ABC tion of two VP positions. Ed Spay, VP News' Jeff Greenfield will a showing that the broadcaster was un- moderate for program development, will leave af- three general sessions reasonable or discriminatory." on business, tech- ter 16 years with company. Spray, based nological and regulatory challenges. in Los Angeles, will remain with com- KOCM(FM) Newport Beach and KSRF(FM) Santa pany until launch of in -house show, Stu- Monica, both California. sold by Ocean SportsChannel America reached affiliation dio 22, in syndication at NATPE next Broadcasting and Radio Broadcasters to agreement with Cencom, largest cable op- month. Post of VP, marketing services, Brentwood Communications Inc. for $17.65 erator in St. Louis area (100,000 sub- held by Croydon Asti has also been million cash at closing (stations were scribers). SCA was trying for more than eliminated. In addition, group has can- purchased in 1986 and 1987 for com- two years to launch in St. Louis, which celed plans to develop, in cooperation bined $8.5 million). Sale marks return has NHL franchise. Breakthrough was with CBS Entertainment, new game of Ken Roberts to broadcasting, he has SCA's revised rate card, which was in- show called Everybody's Equal.

Bnaicesrtng Dec 171000 In Brief 97 EDITORIALS

Committed to the First Amendment and the Fifth Estate

Anyone in the industry who still believes that Simon's TV GOOD ACTOR, GOOD IDEA violence law exerts no real pressure on broadcasters to censor themselves is reminded of the lobster who enjoyed his warm bath until the water got hot enough to boil him. We urge The FCC is now up to its waist in the cable regulation broadcasters to avoid the pot entirely. business, and that may not be all bad. Last week (on Thursday) it signalled its idea of what would constitute effective competition, concentrating on rates. Considering that POETIC JUSTICE? that has been Congress's big problem with cable all along, the FCC's anticipated action in this area may save all of us from still another year of tortuous reregulation on the Hill. In All His Glory, the hard -hitting book by former New York Cable can't be thrilled by the prospect that the FCC's plan Times Reporter Sally Bedell Smith that has served to would put it back into the hands of, and at the mercy of, the blacken William Paley's CBS eye, has been praised for its cities on the rate issue. But it could be relieved by narrowing exhaustive research but given lower marks for an approach the reregulatory issues to that single area. It depends, largely, that all but dismisses out of hand the CBS patriarch's Fifth on how the so-called "good actor" provision works out. Estate accomplishments. A review in the Dec. 10 issue of In brief, this is how the FCC's plan would go. Newsweek by Alan Brinkley, professor of history at the City There would be effective competition (and thus no local University of New York Graduate School, closes with a simi- rate regulation) if there were six or more nonduplicated over - lar observation: the -air broadcast signals in the community, and if cable's "In the end, however, there is something missing here. penetration were less than 50 %. Smith is a stem critic who relentlessly pulls the veil away Or, if there were competition by another multichannel from Paley's extravagant claims about his own accomplish- provider that reaches 50% of the audience and is actually taken ments. But, so indefatigable is she in crediting Paley's by 10%. purported triumphs to other people that his real achieve- Or, and this is the "good actor" part, if the cable system ments in the end almost fade from view. Paley's life was offers basic service at a competitive rate and meets a certain filled with `glory' not just because he was rich, famous, standard of customer service. Whether this last option proves a fashionable and an accomplished self -promoter-though he viable solution or a nonsolution for cable lies in the details of was all these things. It was also because his energy and the FCC's eventual judgment. talent helped transform American broadcasting and, It could be a lot worse. through it, American life. This would be a fuller and more o powerful biography had Smith taken the most important parts of Paley's life more seriously." While we're on the subject of last Thursday's commission meeting, the date (Dec. 13) should be marked on Fifth Estate Recently, while thumbing through the latest edition of Bart- calendars for another reason. That was the day the FCC lett's "Familiar Quotations" on another mission, we were adopted curbs on the abuse of its new station application struck by this quote from a 16th century utilitarian philosopher process, capping settlement payments to expenses and doing (it can be found on page 390) that seemed particularly appro- away with them altogether after the trial phase of the hearing priate to Smith's harsh portrait: "Who can refute a sneer ?" begins. The move should serve to speed up the process of The philosopher's name: William Paley. granting licenses to legitimate applicants, while discouraging sham applications and payoffs and sending application-chasing prospectors to some other pursuit. All in all, a good day's work at 1919 M. GOVERNMENT BY INTIMIDATION

Senator Paul Simon, joined by Representative Dan Glick- man, held a press conference last week (see story, page 79) to announce the contents of a letter being sent to industry leaders "reminding" them of the window of opportunity for self -regulation (read: censorship) provided by the three -year antitrust waiver contained in Simon's television violence bill. Congress passes a law and congressmen hold a press conference and send letters to industry leaders, all the Drawn for BROADCASTING by Jack Schmidt while protesting that they are not trying to tell the industry "What do you think about a special on lip synching in the music what to do. Right. industry?"

![ì làilleridb Meadcasfiy Dec 171l911 Gavel to gavel to gavel to gavel.

.-.s00.4

Complete INTV and NATPE Convention coverage. Five Special Report issues bring you full Convention coverage only the way Broadcasting can do itl Plus: The agenda. The exhibitors. And bonus circulation at the convention sites.

December 31 - INTV January 7, 1991 - Post -INTV and Pre -NATPE January 14 - NATPE January 21 - Post -NATPE

Deadline for materials: 10 days prior to publication date.

Broadcast ¡ n g Celebrating our 60th year Gannett Center Fellows love a good book.

Especially when it's the book they've always wanted to write. In fact, 7ei WILLIAN that's one reason they're at the Media in p S.IAL(r Gannett Foundation Center* .; I :. the first place. Since 1985 more than 4o books have been written by fellows. Biographies...books about the First Amendment...the changing

IllTHE I'c(NOAAr newspaper empires...where TV news is going. Tr(00N ANO HIS 57a LIANT GAM But books are not all that fellows have produced. Fellows have also cre- Uit.YlltlEttSMIN ated software for investigative reporters...sys - tems to help the public "talk back" to the media...even a training center for international journalists.

Fellows come from newspapers, broadcast networks and local stations, newsmagazines, the cable industry, schools of journalism and other academic institutions.

Since 1985, 79 persons have received fellowships, including Vitaly Korotich, Ogonyok; Jeff

Murder and Cover -up in the Case of Greenfield, ABC News; Thomas Winship, CBS Mews Correspondent George Polk Tit Boston Globe; Lawrence Grossman and Reuven Frank, NBC News; Herbert Gans, Columbia University; Lord Asa Briggs, Oxford University; Gerald Lesser, Harvard University; and Susan Tifft, Time magazine.

INSIDE AMERICA'S MOST POWERFUL NEWSPAPER EMPIRES - FROM THE Up to 15 residential fellowships are annually awarded. Fellowships are NEWSROOMS TO THE BOARDROOMS for periods of 3 months to a full academic year. Stipend and other ELLIS COSE benefits are included.

Deadline for applications is February r, mi.

For further information please contact:

F o Residential Fellows Program UN 9. Gannett Foundation Media Center 2950 Broadway New York, New York 10027

? At Columbia University in the City of New York

14 CV, 'Formerly the Gannett Center for Media Studies