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Box Office Digest (1941)

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Box Office Digest (1941) feojc Office (Zep&itd.: 'High Sierra' Week's Money Pic i>ee Pacje 5 * -i; r&; ?v^ • . -VT£i < - : -& % W 1 617 North La Brea Avenue, Los Angeies, Calif. Subscription Rate, #10.00 Per Year. .he Hex Ojfjfice DIGEST "HONOR BOX” The Biggest Grossing Release Of The Past Week This Week WARNERS wins with 'HIGH SIERRA' 115% Vice-Prcs. in Charge of Production Executive Producer Associate Producer Director JACK L. WARNER HAL WALLIS MARK HELLINGER RAOUL WALSH IDA LUPINO HUMPHREY BOGART Screenplay Featured ALAN CURTIS JOHN HUSTON ARTHUR KENNEDY W. R. BURNETT JOAN LESLIE HENRY HULL JEROME COWAN From Novel MINNA GOMBELL by BARTON McLANE W. R. BURNETT ELIZABETH RISDON CORNEL WILDE DONALD MacBRIDE PAUL HARVEY Photographer ISABEL JEWELL TONY GAUDIO WLLIE BEST SPENCER CHARTERS HENRY TRAVERS — ^Ue &Q4C Ofjfjice. ^JUe OnAuAisuyL DIGEST l/UeeJzhf, ENTERTAINMENT An Editorial by ROBERT E. WELSH The modest Editor last week murmered about the fact that it is release of life’s problems through zanie laughs, or complete the picture industry needs no legislative chiding—Senatorial abandonment of today’s calendar by adventure into glorious or otherwise—to tell it that heavy-handed propaganda, no mat- history, the first requirement of money-making entertainment ter for what side of an argument, is not selling theater tickets. is to take the customer away from his own daily problems. He just invited the attention of the pundits to the box office Above all, don’t aggravate those problems by preaching figures. And mentioned some of the pictures that were proving and especially sermonizing so effectively about the tragedies of the surprises. some other characters that he returns to his home feeling worse This week, judging from advance reports which are unani- than before he paid the exhibitor his four bits. mous, he can add another one to the case history: "Tall, Dark and Handsome.” ^ jjc He mentions this picture’s current surprises because it points the way for another "easy lesson.” Is this treason to intelligence? That is this simple fact: We don’t think so. Let the fact be granted that as a medium It does not take a million or more dollars to make a hit at- of propaganda and education the screen ranks with the press, traction. And producers or directors who start off with the belief and with the radio. that they MUST have a million or more to stand up in compe- tition with the tops, are not only often kidding themselves, but But let it also be stated that the salaries which keep the in- in many ways affecting the economic structure of the industry. dustry going, the dividends which hold and create stockholders, And so we come back to the two fundamental facts: are based upon one thing: Selling tickets. STAR values are of tremendous value, because they give By all means let’s have our propaganda, if you can find the harried exhibitor, who has little opportunity to allow "word- enough exhibitors whose cash returns to Hollywood—that of-mouth” selling to get him money, the ability to count on means you and you, and me—do not depend on SELLING some definite factors. tickets. So, star value cannot be ignored. BUT— There is also ENTERTAINMENT value. The lack of it can cause pictures with star assets to do nose-dives on runs fol- There are highbrow reviews of the arts, literature, and the lowing the opening ballyhoo in selected spots; its presence can state of the cosmos, that do not expect to sell their wares at the cause pictures without stellar aristocracy to BUILD up and up. corner drug store newsstand. There are propagandists endowed with millions who flood the mails with their "messages,” and send them to you free. What is entertainment? Of course the fellow who could answer that in a few words Let the Hollywoodians who have the same urge to deliver or a thousand words would be their "messages” to mankind, worth the national debt to the work out some similar system. picture industry. The com- DISTRIBUTORS’ BATTING AVERAGE FOR 1940 But let’s not force it on the panies could combine to pay % exhibitor. He has troubles his salary. * enough with the alleged en- 1. Metro-Goldwyn Mayer 47 Releases 101 But some guesses can be 2. United Artists 21 Releases 100 tertainment you so frequently 3. Tewntieth Century-Fox 48 Releases 93 made. deliver him, that neither en- 4. Warners-First National 46 Releases 91 And at the risk of being 5. Paramount 42 Releases : 87 tertains nor sells the custom- 6. Universal 50 Releases 78 definitely accused of prole- ers, most of whose money is 7. RKO-Radio 48 Releases 77 tarian intelligence we put as 8. Columbia 41 Releases 75 going back to you. 9. Republic 25 Releases 70 the first word in the definition: Unless you don’t care about 10. Monogram 26 Releases 66 ESCAPE. money. *Does not include "Gone With the Wind,” 388%, sold under special We don’t care what variety contract, and produced by David Selznick. Now withdrawn And that might be a good from general release. of escape you offer—whether ‘hought. — — 4 BOX OFFICE DIGEST Ike. jtujldUfhte*.: Covers the Picture News Front in a Quick Glance Hollywood’s highlight of the recent week acter. Both come from the front line quite a campaign on among the rumor- is pretty obviously the move which has Bill trench sector of the industry—the place riters to get David hitched to a full-time LeBaron stepping out of Paramount’s top where you sell ’em . Both have a back- production job now that Jock Whitney has producer berth, and B. G. DeSylva stepping ground of more practical efficiency in get- picked up his "Gone With The Wind” in. And the surprise caused. Not so ting a dollar’s worth of return for a dollar marbles and gone back to less worrisome much because LeBaron dropped the reins, spent than has always been the pattern of pastimes than the backing of trillion dollar that is something that has been hinted at, the Hollywood mind. Both have the per- epics. So far they seem to have picked and possible, for some time. But because sonalities that command respect while gain- on almost every company in the business of Buddy DeSylva taking on the headaches ing good-will and popularity among associ- except Republic and Monogram as Selznick’s that go with the executive direction of a ates and subordinates. Few there are next landing field. studio’s entire program. It is no cinch, among this industry’s veterans who have mah friends. It is one thing to concentrate travelled the country on sales work as many on one or two pictures a year, and another years as Ned Depinet and retained so much RUNNING IN A CIRCLE JUST TO to accept the grief that comes when spread- good will, few in studio control who should CATCH STUDIO HIGHLIGHTS ing a budget allowed by the purse-holders be expected to have his wide knowledge of Bill Perlberg, who must be feeling over some fifty pictures. If you don’t the theater man’s desires. So interesting pretty happy these days over "This appreciate the heaviness of the task, check days seem in store for Radio. Harry Thing Called Love ’ with David Selznick on his days as RKO Edington, it would appear, went in on a and its husky box office figures, can have another reason to feel cheerful when chieftain . Or. for more current testimony, promise to deliver the biggest of stars to you consider the possibilities of a Jack you might speak to Darryl Zanuck. Or the company to make its pictures automatics. Benny picture as his next . bait for exhibitors Hal Wallis. Theirs are jobs that should . But Harry discovered that selling stars . For that be spelled in capitals, with the letters and buying stars are two different things. matter. Bill should be all-out happy just over the spaced, something like this: J-O-B-S. When you sell the star, your job is done; fact that he is now hang- Buddy DeSylva is today’s top Broadway when you buy a star your job has just begun. ing his chapeau on a Zanuck hatrack, with memories of producer in point of money hits, with Columbia in the past . Perl- enough coin coming in from mass produc- SAM GOLDWYN FINALLY SMOKES berg and Jack Benny made a quick hop cross country and tion of hits to make it unnecessary to bor- THE PEACE-PIPE WITH UNITED back last week to look over New York’s row headaches. DeSylva must now start sensational stage hit, the Gosh, there really was some news around revived thinking of release schedules, the voracious "Charlie’s Aunt” . Sounds like town in the recent . appetites of distributing and theater or- week or so. Sam Gold- fun just to say, "Jack Benny in 'Charlie’s and ganizations, while trying to keep the weather wyn United Artists got together in a Aunt ”... There’s a hint of box office news deal that avoided further expensive court coming up from eve cocked on quality and showmanship . Columbia, too, in a Fred actions, and enables both parties to set Astaire picture, It’s a hefty two-shouldred burden. with Cole Porter lyrics . their plans for future activity without being That’s a combination . Even better box entangled in too many "if’s.” . Sam can RADIO-RKO ALSO GIVES office news is the starting of Alfred go ahead with plans for individual produc- Hitchcock’s next A STUDIO HIGHLIGHT Radio picture .
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