Mediating the Undercurrents: Using Social Media to Sustain a Social Movement Yong Ming Kow 1 Yubo Kou 2 Bryan Semaan 3 Waikuen Cheng 1 1 City University of Hong Kong, Hong Kong SAR, China, 2 University of California, Irvine, CA, 3 Syracuse University, Syracuse, NY
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[email protected] ABSTRACT Beyond these public discourses, few researchers have While studies of social movements have mostly examined examined the undercurrents, including the emergent prevalent public discourses, undercurrents—the backstage activities and social tensions that underlie and, in turn, practices consisting of meaning-making processes, sustain these movements. narratives, and situated work—have received less attention. Through a qualitative interview study with sixteen Research studies on social movements often emphasize participants, we examine the role of social media in high-level structures and ideologies, while paying little supporting the undercurrents of the Umbrella Movement in attention to micro-level activities and interpretive processes Hong Kong. Interviews focused on an intense period of the [3,26]. In fact, the collective action frame is also influenced movement exemplified by sit-in activities inspired by by invisible interactions where meaning-making occurs at Occupy Wall Street in the United States. Whereas the use the grassroots level [3,26,27]. Large-scale civic action is of Facebook for public discourse was similar to what has complex, wherein the collective frame and the direction of been reported in other studies, we found that an ecology of the movement drift along with inner challenges, messiness, social media tools such as Facebook, WhatsApp, Telegram, and spontaneity of the actions of its participants [3,26].