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Social Justification of Advertising mm ** 1 7^ * fill / mi M mm -4 # mm - V mm * •4. # # ^ 1/1 r X * I + Ik LIBRARY * # CIass Book Volume mm SI mm 4. •f Je 00-10M w 7 Si JL. mm -a P J* f II II m p 4k m II # || n II f life * II W + + || 4 * 4 ; W r > * * * * * * % * 4 T» T- ^ fr * * * * * * * The person charging this material is re library from sponsible for its return to the ...u;~u ;+ , c withdrawn on or before the which it wasm withdrawn 1 SSI* Latest Date stamped below. of books Theft, mutilation,»n, and underlining action and may are reasons for disciplinary University. result in dismissal from the URBAN A-CHAMPAIGN UNIVERSITY OF ILLINOIS LIBRARY AT m ^^M^T^fe ^Mul'^bk£ IIBI *Hi Si®# flip It pip wis n111 * * if*- 4 * * SOCIAL JUSTIFICATION OF ADVERTISING BY GEORGE CHAPIN THESIS FOR THE DEGREE OF BACHELOR OF ARTS IN THE COLLEGE OF LITERATURE AND ARTS OF THE UNIVERSITY OF ILLINOIS MAY 1906 UNIVERSITY OF ILLINOIS June l , 190 6. THIS IS TO CERTIFY THAT THE THESIS PREPARED UNDER MY SUPERVISION BY GEORGE CHAPIN entitled SOCIAL JUSTIFICATION OF ADVERTJC SING IS APPROVED BY ME AS FULFILLING THIS PART OF THE REQUIREMENTS FOR THE DEGREE of BACHELOR OF ARTS in the COLLEGE OF LITERATURE AND ARTS. HEAD OF DEPARTMENT OF EOOILOmiCS 87996 Digitized by the Internet Archive in 2013 http://archive.org/details/socialjustificatOOchap , C 3 6 INDEX BIBLIOGRAPHYJPages I to 10. INTRODUCTION_Pages 10 to 14. KINDS OF ADVERTISING MEDIA.. Pages 14 to 41. ATTITUDE OP GOVERNMENTAL INSTITUTIONS TOWARDS ADVERTISING^ Pages 41 to 44. RETAIL MERCHANTS' ASSOCIATIONS AND ADVERTISING.. Pages 44 to 52. ADVERTISING ORGAN I Z ATI ON S_ Pages 52 to 55. THE ADVERTISING F0RCES__ Pages 55 to 60. ADVERTISING A BUS INESS_Pages 60 to 71. OBJECTIONABLE ADVERTISING AND REMEDIES__Pages 71 to 77-a- ADVERTISING SOCIALLY, POLITICALLY AND ECONOMICALLY CONSIDERED^ Pages 77-a- to 95. SOCIAL JUSTIFICATION OP ADVERT I SIN G__P ag e s 95 to 98. SOCIAL V/ASTE IN ADVERTISING, Pages 98 to 101. CONCLUSION_Pages 101 to II 0. BIBLIOGRAPHY . MAG&ZIKE RETICLES . A Study in Advertising_H.C. Sheafor, ABona XXIX, 382. Advance of Advert isements_Cornh. LXXVII, 505, 1895. Advertise (A Story )_C. Lomda, Belgra. LXXXIX, 411. Advertisement Duties —Living Age, 27, 1857. Advertisements—W. E. Lecky and Ot'ners, New. R. IX, 466, 1893. Advertisements —A. Wynter, Living Age XLVI, 579, 1854. Advertisement Agony— G. S. Ellis, Good !7orks XLI, 827. Advertisements and Their Disappointments —Tern. Bar. II, 551. Advertisements- The Hoarding of the Air_Herbert Vivian, Str. XXIII, 507 Hay. Advertisements of the Eighteenth Century_Leisure Hours XXXI, Advertisements Run Mad_J. D. Warner, Ifiunc. AT., IV, 267. Advertisers and Advertisements_All the Year XLI, 54. Advert ising__Encylopedia Brittanica. Advertising—Munsey XII, 612. Advertising^ . Wakeman, Galaxy II, 202. Advertising Aims_American Academy of Pol. Science XXIII, 470. Advertising and Advertisers_Munc. Af . IV, 772. Advertising and Art — G. P. Lathrrop, nation XX, 342, 1875. Advertising as a Trespass on the Public_Evans, Living Age CCVI, 131, 1894; XXVII, 963, 1894. -2 Advertising as an Art — G&amb. J" . II, 401, 1844. Advertising as an Art in Its Infancy--Kary Cholr.iond.eley, Monthly R. II No. 3, 79, 1900; Bockman XXXIII, 557, 1901*, Living Age CGXXX, 251, 1900. Advertising in China—Eel. M. 165, 1391. Advertising in Prance—R. of Hs« XXIII, 485. Advertising in ITew York- -All the Year XXII, 425. Advertising in Scotland—Tact. F. S. Ill, 190, 1836. Advertising in Some of Its Phases— P. A. Munsey XX, 276- 286. Advertising Pictures in South America—Living Age XXXIII, 82. Advertising Poster Regulations-iTat ion LXXIV, 146, P. 20. Advertising Sign and Art-M. P.. ICaltbie, Iffunc. Af . V, 738. Advertising Sy stein—A. Hayward, Id* H. LXXVII, 1, 1842. Advertising, The Grand Porce, Eraser LXXIX, 380. Advertising Traps--All the Year I, 5, 251. Age of Disfigurement —A. R. Kimball, Outlook LVII , 521- 524. Age of Veneer-*Eraser, XLV, 87. American and English Encyclopedia of Law- -Trade Harks. American Artists in Advert ising--Tinsley XXXI, 553. Among the Advertisers—All the Year XXXIV , 485. Art in Advertisements — L. T. Day, Art Journal XL IX, 49. Art of Advertising— Outlook LVII I, 171. Art of Successful Advertising—E. H. Heinrlchs, Edin. II. VI, 229, 1893. Art of Advertisements —leisure Hours X, 797. Art of Advertising—Ever;- Sat. V, 372, or 732. , -3- Automatic Changeable Electric Signs- -Scientific American LI, 21C. Bargain Sales and Advertisements— C. J". IV, 61, Jan. Beauty in Advertising Illustrations — John B. Walker, Cos. XXXIII 491, Sept. Bit of Early Book Advertising—Public Y/orks LXII, 960. Clearing House Advertising—llunsey XXII , 612. Colonial Day Advert ising--Current Literature XXII, 26,, .27, Jl, Combinations, Savings in Advertising— Chamb. J . LXXII, 311, May. Curiosities of Advertising— w. H. Pideing, Scribners XX, 601. Earliest Known Press Advertisement--"'. Stead Jr., Literature Y, 23, July 14. Early Advertisement s— Chamb. J". IX, 158, 1847. Early Newspaper Advertisement s--Chamb. J. XL, 355, 1863. Economics of Advertising—E. P. Harris, Soc. Econ. IV. 171, 1892. Economic. Value of Advertising--V . Montaja. International II, 8, 379. Edinburg Review, Feb. 1843. Edward Penfield and His Art--Critic XXXIV, 232, March. Evolution of ITewspaper Advertising— C. Herzberg, Lippinc. LX, 107- 112, July. Financial Advertising— J. B. Hoggskin, ITation IX, 186. Funny Advertisements— Cur. Lit. XXXV, 233. Growth of Advertising—R. of Rs, Jan.j 1904. Hints to Advertiser --Chamb. J. XXXVI, 161, History in Advertising— A. Reid, Eortn. L3QCII. 576- 588. 4- Hi story of Advertising— Ghamb. J. LII, 131, 1875. How Americans Advertise —Hiss F. KLukman, Westminster M. XI, Fein. 345. I A. -.. How Big Railroads Advert ise--George Wade, Railway X9 535 s June Industrial Combinations and Their Effects oh Advertising—AJ m S. Ind. Com. I. 89, 210; XII, 130, 85. Living Signs—Royal III, 264, Jn . Magazine Advertising-- Our . Lit. XXXIV, 1903. March of the Advert iser--19Cent . XXI, 1396, 1897. G. Melvin, A Great Advertiser Herbert Field, Tincley M. III, — , 642, Mar. Methods of Department Stores Advert i sing—Ind. Com. VII, 21, 22. Misplaced Energy in Advertising — Cur. Lit. XIII, 101. Modern Advertis R-'g- -Lublin University Series XLIX, 456. • Modern Advertising Methods—H. \1Tisby, Ind., Feb. 1904. Municipal Advertising--R. L. Godkin, Ration LXVI, 2io ITev/spaper Advertisements— J. -J. Belcher, Harpers XXXXII, 781, 1856. newspaper Advertising notoriety—Ind . XIII, 211, Jan. 3. ^wspaper Evolution and Advertising — C. 3. Sargeant , Garden X, 409, Feb. 2. Obnoxious Advertising and Scenery—A. R. Kimball, Outlook LX, 772. Old Fashoned Advertising—Gent. M. R. S. LX, 445, Living Age CCXVIII, 207. Only the Advert is ements—Eel . M. CXXV, 660. — -5- T Past, Present and Future of _Adverti sing . C. Fowler, Arena XXIX, 628. Philosophy of Advertising—Once a Week IX, 163. Philosophy of Hodem Advert is irig—Yale Preview, VIII, 229. Pictures that Pill Theatres—H. L. Adair, Hoy. VI, 305. Place of Advert i si rig in -odern Business—Emily Fogg--Meade, Pol. Econ. IX, 218, J. Place of Advertising in Modern Business— R. Of Rs,XXIII, 612, May 4. Plea for Better Street Car Poetry— Scribner's XXXI, 378^ 380. Plea for Truth in Advertising—Eraser's LXII, 108.-. Prussia, Anti. Bisf iguremcnt Law— Outl. LXXIV, 965, 1903. Psychological Study of Advertising —Fa. I, 39- 69, 1900. Quack Advertisements—Amer. II, 332. Reform in Advertising Heeded—F. S. Olmstoad, .Jr., Brush and Pen VI, 247. Sensational Advertising--E. P. Clark:, Leisure Hours II, lo2. Show Window Advertising— Outlooh LVIII, 565. Something More about Advert i si ng--p a- unsey XX, 656-660. Story of an Ad—H. II. Williams, Arena XIX, 634. Study of Advertising--!:. P, Clark, Amerlll, 407. Successful Art in Advertising—E. H. Hendricks, Engin, VI, 229. Suggestions for Advertising Ref oms--Literature IV, 282, M. Tenor of ,'rade Circulars—Blackwood's L XVII, 539, 1349. The Advertising Page-AY. H. LIcDougal , Overland XXII, 569. The Business of Advertising— Clarence Mo ran, Inner Temple Barrister at Law,London. The Fight against Advertising Disfigurement —A. E. Kimball, Sorib- ner 1 s XXIX, 101, 1900. The Value of Advertising in Comme ce-~M. Com. 175. Dec. Thomas Smith, A Great Advertiser—Angus Donald, Tinsley M. III. — -7- BOOKS . Advertiser's Record— H. Challon. Advert i sing*-C . Belmont DcVls. Advertising and Printing— .'. C. Fowler. Art of Advertising—William Stead, Jr. Commercial Geography —Adams. Current Rates of Live Publications—Painter, Tobey- Jones Cc. Finance —Adams. fowler's Publicity—::. C. Fowler Jr., 1900. Hints on Advertising—Edward E. Matheson, July 1399. History of Advertising ifrom tlie Earliest Times--E. Sampson, London, 1894.' History of Sign Boards—Larwo ok and He t ten, How to Plan, ""rite , Prepare and Manage Advertisement s—E. T. Page, Hew York, 1903. Industrial Evolution of the United Stat es--Carroll D. Wright. Modern Advertising—B. E. Calkins and Ralph Holden, Few York, 1904. New International Encyclopedia. Psychology of Advertising W, D. Scott, Chicago, 1903 . Sells Dictionary of the World's Press and the Philosophy of Advertising—H. Sell, 1834. Short Talks on Advertising- -Charles Austin Bates. Studies Of Psychology—H. S. Gale, 1900. Successful Advertising— J. A. Mac Donald, Philadelphia, 1902. 1 Theory of Advertising-- ;/. D. Scott, Boston, 1903. Theory and Practice of Advertising—G. ¥. Mac Donald, Philadelphia, " I 1902. -8 What America Spends in Advertising —G. B. Valdron. CURRENT D U 3 L I C A T I IT S C IT T A I IT I IT C ARTICLES OIT ADVERTISING. Ad— Sense Advertising Expenience. Advertising Handbook— T. E. Evans. Adv e rt i s in g W o r1 d Ad--Writer. Agricultural Advertising. American Advertiser. American Industries.
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