Kilmore supermarket development Economic Impact Assessment August 2018 Tony Dimasi
[email protected] Prepared for Lascorp Development Group (Aust) Pty Ltd Table of contents Executive summary 1 Introduction 4 Section 1: Site context and planning framework 5 1.1 Regional context and site location 5 1.2 Planning framework 8 1.3 Peri-urban towns of Melbourne 12 1.4 Proposed development 13 Section 2: Trade area analysis 15 2.1 Trade area definition 15 2.2 Trade area population 18 2.3 Socio-demographic profile 21 2.4 Trade area retail spending 23 Section 3: Competition 27 3.1 Competitive context 27 3.2 Other vacant sites within the Kilmore Town Centre 29 3.3 Supermarket floorspace provision 31 Section 4: Centre retail sales potential 33 Section 5: Economic impact findings 38 5.1 Economic and social benefits 38 5.2 Employment stimulus 40 5.3 Consideration of trading impacts 41 5.4 Summary and net community benefit 44 Executive summary • Kilmore is situated some 75 km north of Melbourne on the Northern Highway, the main north-south carriageway through this region of Victoria. The subject site, which is proposed to accommodate a supermarket-based development, is located on the north-western corner of Sydney Street (Northern Highway) and Clarke Street. • The Kilmore Structure Plan 2016 was adopted by Council on 15 August 2016 and was placed on formal public exhibition as part of Planning Scheme Amendment C123 in October/November 2017. Amendment C123 and the Kilmore Structure Plan were subsequently considered by a Planning Panel in May 2018 and the Panel report was issued in June 2018.