by 2013 1909 2013 BH has been for over a century advances and abiding commitment In 1959, BH moved to a more a synonym of bicycles, cycling, to sport, BH has achieved a series modern and larger plant in Vitoria, sportsmanship and self- of sporting triumphs and has from which it has developed high improvement. Many children have contributed with several innovations quality bicycles and components given their first and hesitant turn of to the world of cycling. for all cycling disciplines: road, the pedals with a BH bicycle, and By 1935, BH was firmly settled in mountain, all terrain, electric and legendary cyclists have also been the Spanish cycling scene. The BH even fitness and elliptical bicycles. created on many of these bikes. team had one of the best cyclists The technological innovations The journey of BH (Beistegui of the day in its ranks, the Belgian developed by BH, such as the NEO Hermanos) in the industry initiated Gustave Deloor (1913 - 2002), range, the Ultralight frames, the in Eibar (Guipuzkoa, Spain), a city of who won the first two editions of Global Concept and the Lynx double arms manufacturers, in 1909 as a the Vuelta a España in 1935 and suspension for MTBs, has allowed result of the genius and enterprising 1936. Up to this date, BH has won the brand to continue being ahead spirit of three brothers: Cosme, seven Vueltas a España, the last one of its time and offer solutions to the Domingo and Juan Beistegui in 1986 with Álvaro Pino. In that demands made by the two-wheel Albistegui. edition, the team Zor-BH also came enthusiasts. The company, which was founded first in the team classification. 100 years later, the Beistegui as an arms manufacturer, gave a Fede Etxabe achieved another family are still at the head of BH radical 180-degree turn following and continue to maintain the the First World War, and it set out historical triumph in 1987 by winning essence of a company that remains to provide a fast, comfortable and the legendary Alpe d’Huez stage of true to the values it was founded economic means of transport for the the Tour de France and becoming the first Spanish cyclist to include upon: innovation, research and citizens of Eibar. The result was the technological development; social his name in one of its 21 bends. In development of very light, agile and and environmental responsibility; more recent times, BH has been the reliable bicycles. dynamism, commitment, reliability 4 provider of several cycling teams, This is how one of the current and trustworthiness; and, above all, cycling icons and one of the most such as Liberty Seguros or AG2R. its passion for bicycles. And all this successful and consolidated brands In line with its success in sport, BH with the aim of continuing to offer was born. From that point onwards also grew and extended the frontiers sport and health products to the and as a result of its technological of its activity. entire world. over a century of innovation and passion for bicycles 5 6 Concept store 2013 Concept Store, the new BH experience 7 BH presents its new By means of these new spaces, simplicity, proximity, direct contact chain of shops, the BH intends to get closer to its and customer interaction prime Concept Stores. customers and be able to offer a as well as BH’s technology and direct and personal service. bicycles. The Concept Store The image and design of these new In our Concept Stores, consumers is an exclusive shop shops are based on the following will enjoy the whole BH experience, that expresses and four principles: innovation, clarity, and will really understand what we exemplifies the brand’s functionality and sustainability. BH’s are trying to achieve though our values, philosophy and Concept Stores are large, open, innovative products and progressive personality functional spaces that are clear of corporate culture. any architectural barriers, where 8 Spaces Technical Service A wide window allows you to look into the technical area. Accessories The BH Sport line provides all the most important accessories required by a cycling enthusiast, from clothing to helmets. BH Fitness The Concept Store devotes a considerable space to BH’s line of domestic and professional aerobic training bicycles. Concept store 2013 Customisable spaces Each Concept Store is unique thanks to the furniture and different decorative elements that allow customising the showroom. Easy Motion The Electric series and Trekking series, BH’s two wide ranges of Easy 9 Motion bicycles, have been provided their own spaces. MTB MTB enthusiasts also have a specialised area in the new Concept Stores. Racing This space is reserved for the Racing models, ideal for professionals and cyclo-tourers. 10 demo tour Distribution support 2013 actions focusing on distribution support At BH, we always bear in mind the value We are present at the most appealing, useful and functional of supporting our distributors in their important international trade fairs; catalogues: and we have a commercial and sales activity. To this we advertise our products in the significant presence on the Internet most relevant and prestigious and social networks. end, we design and implement innovative publications in the world of cycling; All this with the sole objective of actions aimed at our target customers we sponsor competitions and elite supporting and simplifying the work athletes and teams; we offer users of distributors and reinforcing the and professionals the possibility relationship with our end users. of testing our models; we develop presentations for distributors and the commercial January February March April May June July August September October November December network Spain France and Belgium Asia During this entire year, BH’s bicycle models covering Spain, distribution network of all BH commercial team will be on a long France and Belgium. In addition, novelties for 2013. 11 tour of presentations on the new BH is informing the worldwide demo tour BH distributors and users will also conjunction with the distributing have the opportunity of discovering shops and department stores in and enjoying, at first hand, the BH Spain, Portugal, France, Italy and Easy Motion experience thanks Germany. All this is carried out so to the Demo-tour, which will cycling enthusiasts can test the new take place throughout the year in models. trade fairs Present in the main BH, as one of the main bicycle world. Following this deeply-rooted trade fairs worldwide manufacturers in Europe, has tradition, our brand will be present at always been part of the most the following events and trade fairs: important bicycle trade fairs in the January February March April May June July August September October November December Spain Sports Unlimited Festibike Portugal Santarem France Ever Monaco Velovert Festival Roc D’Azur Ispo Bike Germany Velo Berlin Willingen Eurobike Bike Motion Holland Fietsvak Benelux Italy Feria di Padova USA Interbike Taipei Bicycle China Bicycle ASIA Show Show Race in Roquetas, team «Burgos 2016» sponsorship of sport events Competitions. BH We are head sponsors of the BH BH is also present with display participates in the Triathlon Zarautz, and we participate stands at some of the most most important as sponsors in the Half Challenge important Triathlon competitions Barcelona, the Triathlon World in the world: WCS ITU San Diego professional Triathlon, Championship Vitoria-Gasteiz and (California, USA), Ironman Kailua- MTB and road the Garmin Barcelona Triathlon, Kona (Hawaii, USA), Ironman competitions among many other competitions. Arizona (USA), etc. 12 March BH Triathlon Spain Triathlon Valencia MD BH Triathlon Australia WCS ITU Sydney BH Triathlon USA WCS ITU San Diego BH-Easy Motion France Velovert Festival April BH Triathlon Spain Ironman Lanzarote BH Spain Test the Best BH Triathlon Spain WCS ITU Madrid BH Triathlon Spain Half Challenge Barcelona BH Triathlon Spain Triathlon Zarautz BH-Easy Motion Germany Willingen May BH MTB Spain Euskobike Challenge BH Triathlon Germany WCS ITU Kitzbuhel BH Spain Pirenaica July BH Triathlon Austria WCS ITU Hamburgo BH Triathlon Spain Campeonato del mundo LD Vitoria BH Triathlon & BH MTB UK London 2012 Olympics BH-Easy Motion Germany Ispo Bike August BH Triathlon Swiss WCS ITU Lausanne BH-Easy Motion Germany Eurobike BH Triathlon Spain Valencia LD BH-Easy Motion Italy Feria di Padova September BH Triathlon Japan WCS ITU Yokohama BH Triathlon Spain Challenge Barcelona BH-Easy Motion Portugal Festival Bike Santarem BH Triathlon Spain Garmin Barcelona October BH France Roc D’Azur BH Triathlon USA Ironman Kona BH Triathlon New Zealand WCS ITU Auckland Grand Final November BH Triathlon USA Ironman Arizona Distribution support 2013 sponsorship of teams and athletes Faithful in its BH, through the BH Triathlon team BH Suntour; the Belgian commitment to sport team, sponsors triathletes Eneko team Team Terra Footwear Bicyclee; and cycling, Llanos, Nicola Spirig, Angela the professional team BH Burgos- Naeth, Mario Nola and many other Castilla y León; and Qinghai Tianyou BH currently sponsors elite triathletes. It also sponsors of the Chinese Cycling Team. both elite athletes and cyclocross cyclistsIsaac Suárez In addition, BH is the official sponsor young up-and-coming and Egoitz Murgoitio. of the Spanish Triathlon Federation, talents BH also sponsors the following the Portuguese Triathlon Federation teams: The cyclocross group and the Spanish Cycling Federation. Hirumet Taldea; the French MTB 13 Above: Eneko Llanos (Champion of Ironman Arizona) / Below: team BH Suntour and BH’s Triathlon team New catalogues and new image The BH product Dealer Book for distributors. Catalogues for users. catalogues have been For the first time, with a new graphic BH also edits a catalogue aimed totally redesigned design and structure, BH presents at end users that includes all the the technological solutions and information on the wide range of BH innovations it applies to its products.