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Demo Day Issue ARGENBÜHL, SEPTEMBER 1ST, 2009 DEMO DAY ISSUE GET READY TO RIDE! 18 BACKPACK DOWNHILL MACHINE 11 Bergmoench: mountain fun SHIMANO'S NEW ULTEGRA 16 SHOW DAY 1 SRAM XX AT DEMO DAY 13 FREE: UNIQUE HEADGEAR 5 FROM BEIJING TO SHANGHAI 10 -ESD1 Mag 005 CS3.indd 1 11/09/2009 11:43:03 -ESD1 Mag 005 CS3.indd 2 11/09/2009 11:43:22 DEMO DAY ISSUE | EUROBIKE SHOW DAILY 09 3 CONTENT HIGHLIGHTS DEMO DAY - TUESDAY, SEPT. 1ST, 2009 STAND NO. B5/103 05 Check it Out! 18 Demo Day Maps DEMO DAY HIGHLIGHTS EXHIBITOR & TRAIL PLAN ----------------------------------------------------------------- ----------------------------------------------------------------- 06 Dirk Heidrich 20 Market Report Italy DRIVING THE DEMO DAY PURCHASE INCENTIVES RELIEVE PRESSURE ON ----------------------------------------------------------------- ITALIAN INDUSTRY ----------------------------------------------------------------- 07 Restaurant Guide PART I 21 Market Report ----------------------------------------------------------------- Germany 08 Product Previews IBDS NAVIGATE POLARIZED Tim Fischer, marketing manager FROM US PRESS CAMP MARKET FOR BIKE SALES for SR Suntour Europe. © JO BECKENDORFF ----------------------------------------------------------------- ----------------------------------------------------------------- 10 Giant Founder's 21 Market Report Epic Ride Austria SR SUNTOUR PRESENTS BEIJING TO SHANGHAI IN MARKET HOLDS STEADY AS 20 DAYS AT THE AGE OF 75 CYCLISTS TURN TO REPAIRS SWING SHOCK FORK ----------------------------------------------------------------- ----------------------------------------------------------------- SR Suntour is presenting a new high-end suspension fork for 11 Bergamoench: 24 E-Bike Optimism trekking bikes with 28-inch wheels. The fork, produced with BACKPACK INTO SALES TO SURPASS MTB BOOM? a magnesium monocoque construction, comes with “Swing DOWNHILL SCOOTER ----------------------------------------------------------------- Shock” technology that offers 25mm (1 inch) of travel. ----------------------------------------------------------------- “The steel spring inside comes in You can also see the shock at the 26 New Products 2010 12 Dahon's New Tech three grades: soft, medium and hard,” floor show at SR Suntour’s new ----------------------------------------------------------------- said Tim Fischer, European marketing booth, which was designed by Ippei ----------------------------------------------------------------- manager for SR Suntour. The new Noda, general manager of SR Suntour 30 New East Entry at suspension fork will be offered in Europe, and his team. 13 SRAM Unveils XX canti-, disc- and rollerbrake versions. LONG-AWAITED GROUP Messe to Ease It can be seen here at Demo Day. SET IS HERE! Traffic ----------------------------------------------------------------- ----------------------------------------------------------------- 16 Shimano: 31 Market Report ULTEGRA ROAD TEST Czech Republic ----------------------------------------------------------------- EXCHANGE RATES, EXCESS WHAT'S ON TODAY? INVENTORY DRAG DOWN 17 Market Report DEMO DAY - TUESDAY, SEPT. 1 ST, 2009 MARKET Switzerland ----------------------------------------------------------------- GENERAL EVENTS MEDIA EVENTS E-BIKES, INCREASED RIDERS HELP SWISS 32 New Products 2010 ALL DAY: Eurobike Demo Day 9:00am: Giant Demo Day Media MARKET DEFY ECONOMY The European Dealer bicycle testing Breakfast event in Argenbühl. Giant invites media representatives to an exclusive Demo Day Media ALL RIGHTS RESERVED. NO PART OF THIS PUBLICATION MAY BE REPRODUCED WITHOUT SPECIFIC WRITTEN PERMISSION FROM THE PUBLISHER. NEITHER THE ALL DAY: Fuse Giveaway Breakfast at their Demo Day booth. PUBLISHERS NOR WRITERS CAN BE HELD RESPONSIBLE FOR DAMAGE OF ANY Technical wear supplier Fuse gives Start your day off right! KIND THAT MAY ARISE AS A RESULT OF THE CONTENT HEREIN. away a limited number of exclusively designed Eurobike headgear every 9:30am: Eurobike Press Conference day at the show. See page 5 for more Eurobike Press Conference with facts details. and figures from the bike industry Location: Berlin Room, East Foyer, 1st WHILE STOCKS LAST: Sugoi floor. Grab your official Demo Day Shirt before they're gone! Available to all 11:00am: Shuttle Bus media reps and staff at Demo Day. Shuttle bus for Eurobike Press NOTE FROM THE PUBLISHERS Conference participants to Demo Day. ALL DAY: Skins Departing from East Entrance. Welcome to the second edition of the Eurobike Show Australian compression wear expert Daily. We hope the ESD helps you navigate the world's Skins is giving out 500 shorts/longs 12:00pm: Saris/CycleOps Press for testing! If you don’t like them, give Conference biggest bike show. them back. Otherwise you can buy Saris/CycleOps press conference, them for the discount price of 50 Euro. at the Demo Day Press Center in Exhibitors are welcome to drop in Argenbühl. to our office in Room Oslo (Foyer ALL DAY: Riese & Müller East 1st Floor) or our booth at To assure great photos of their full 12:30pm : Demo Day Tour Foyer West 109 with show news suspension commuting bike line for Tour the Demo Day area in Argenbühl. and event info for publication 2010, Riese & Müller has hired two Meet at the Demo Day Press Center in during the show. Demo Day models. Drop by and get Argenbühl. some shots of R&M's latest innova- tions as displayed by pros. Tom Kavanagh & Jo Beckendorff KB Media Limited Publishers of the Eurobike Show Daily www.bikeshowdaily.com -ESD1 Mag 005 CS3.indd 3 11/09/2009 11:43:29 -ESD1 Mag 005 CS3.indd 4 11/09/2009 11:43:43 DEMO DAY ISSUE | EUROBIKE SHOW DAILY 09 5 CHECK THIS OUT! ELMOTO HP VELOTECHNIK SHIMANO distributor Paul Lange We all know about the hype when it German recumbent maker HP will present the complete new comes to e-bikes and urban mobility. VELOTECHNIK is introducing a 2010 Dainese bicycle clothing and But have you seen the stylish e-two modular seat system for less sports- protector collection now distributed wheeler from ELMOTO? Is it a oriented pilots. Riders can now chose by Shimano in Europe. e-bicycle or a e-motorbike? Does it “Ergomesh HS” for a higher seating really matter? position (“HS” stands for “high seat”) ROTWILD for better visibility in the traffic as well You'll definitely be impressed when SELLE-AN-ATOMICA as making it easy to get in and out. you see the new ROTWILD mountain- Don't miss the new SELLE AN- bike range. It’s not just a redesign, it's ATOMICA saddle range at importer a completely new frame and chassis Used GmbH booth. Selle An-Atomica technology. The MTB range offers leather saddles are the result of a five series of high-end off-road bikes concentrated research & development with the latest innovations. Categories effort over more than four years. covered are racing, cross-country, all mountain, enduro and Xtreme. NUVINCI Tried Fallbrook Technologies’ KATZ revolutionary continuously variable They worked hard. And it seems that planetary (CVP) transmission system their innovative system is now ready NUVINCI yet? If not, you should take for mass production. Otherwise KATZ the opportunity at Demo Day. would not exhibit at Demo Day. The Swiss bicycle newcomer presents a Fuse, the new technical apparel GIANT mountain bike with a fully enclosed, brand of Pro Feet GmbH, is GIANT is also targeting another hassle-free transmission system. celebrating its Eurobike and e-bike consumer group. While the No more oily fingers! Or as the Katz Demo Day show debut with a very current line focuses mainly on riders brothers say, “Cycling instead of practical goodie for passing IBDs. over 50, the new “Express” and maintenance." “Freedom” lines are e-trekking bikes SIMPLON Bring this copy of the Eurobike Show for consumers in their 30s. If you're searching for a fully- NICOLAI equipped featherlight sports mobility Want to see how a belt drive works Daily to the Pro Feet stand and grab the CANNONDALE bike, have a look at the 9.75 kg on a mountain bike? Stop by the latest multifunctional headwear made from NICOLAI high-tech breathable material. But you have Check out the new state-of-the-art trekking bike “Nanolight KSL” at booth. The German hardtail Flash mountain bike custom producer SIMPLON. Due engineer presents two MTBs with to be quick: according to sales manager Uwe at CANNONDALE. It weighs a to its stylish design and lightness, Gates' innovative carbon drive belt Reichelt, “we're giving out a limited amount featherlight 7.54 kg and is backed by Austrians call this category a system. each day of the special 'Eurobike Show Daily R&D guru Peter Denk and his team, “speedbike." design' Fuse headwear. When they're gone now working for Cannondale. ZIENER they're gone.” SPECIALIZED German bikewear and glove expert KIND SHOCK There's a lot of talk about the ZIENER presents new glove For some interesting new MTB parts, pros and cons of 29ers. Why not technology that it calls "Power check the big wheels out yourself? Balance Performance." According drop by the KIND SHOCK booth. STAND NO. They offer exciting products such as a SPECIALIZED is introducing its to Ziener, it incorporates the "Finest suspension seat post with adjustable legendary “Stumpjumper” in a frequencies respectively bio data that A4/600 heights - one version allows height 29-inch version. Ride the Argenbühl interact with the body’s biological energy field." Say what? As a result, adjustment via a lever at the seat, trails and feel the difference. another model can be remotely "inner blockades are released and the controlled from the handle bar. body’s natural energy flow is freed."
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