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Mavericks Vision MAVERICKS VISION To be the first choice centre of excellence for high performance netball in the East of England; producing role models for aspiring young netballers and inspirational athletes who display the drive and commitment to succeed To be fully committed to the development of athletes, coaches, officials, and all staff and volunteers, striving to give all the opportunities that will enable them to excel in their field MAVERICKS GOAL To win the Superleague championship and to ensure that we always reach the final stages of the play off phase of the competition MAVERICKS MISSION To educate, entertain and engage audiences and fans To increase the profile of netball in East Anglia and North London To promote and deliver coaching excellence not only for Mavericks but also within our local community, from grassroots to top regional and national clubs creating a netball legacy To create strong partnerships within our local business community. Aligning your brand, product or company with us is the perfect marketing strategy to increase brand recognition nationally to a targeted female audience NETBALL IN THE EAST OF ENGLAND Hertfordshire Mavericks is the Netball Superleague Team for the East of England. This region consists of 7 counties; Bedfordshire, Cambridgeshire, Essex, Hertfordshire, Norfolk, Suffolk, Thurrock, plus North London. England Netball as a governing body has just under 92,000 affiliated members, over 12,000 people from this total play across this region each week • 99% of England Netball’s membership are female • 72% of this total are under 35 and of this seventy two percent, 85% are under 25 THE NETBALL SUPERLEAGUE • Elite Competition, 14 League Rounds of action packed netball. 60 minutes of high pressured games in each round, with each Club playing 7 home and 7 away fixtures • Leading into Play Offs, Semi Finals and Grand Final • High profile women’s sport in the UK, providing an uncluttered market with sponsor’s brands compared to men’s sports, which offers you greater opportunity for your brand to stand out and gain recognition • Attracts players from across the globe • Regular coverage on SKY Sports and is partnered by England Netball. In 2014 the SuperLeague as a whole attracted attendances of just under 40,000 spectators across all matches. SKY viewing figures continue to grow surpassing 1 million across the season • SKY Sports now broadcast a Live TV match each week, amounting to 17 Live games in 2014, plus England International games SUPER LEAGUE NETBALL SERIES REACH & DEMOGRAPHIC WHO ARE HERTFORDSHIRE MAVERICKS Hertfordshire Mavericks was established in 2005 as a founder Club of the Netball SuperLeague. Since that time it has achieved an unrivalled record of success reaching the play off stages in every year of the competition, winning the title on two occasions As part of its succession planning the club also operates an U19 Youth Squad which competes in the Netball Performance League (NPL), this competition is the highest level in England Netball’s athlete development programme. Mavericks Youth were champions in 2011, and Runners Up in 2012/2013, 2013/14. Mavericks have introduced the concept of a Development Squad targeted at players aged 12-15 years to further enhance the player opportunities for that age group Mavericks play home matches at the Hertfordshire Sports Village in Hatfield, which forms part of the University of Hertfordshire campus, situated in an accessible location just off the A1M and close to the M25. Home match attendances are at capacity currently around 800 per game The Squad boasts present and past players from England’s National Squad, including sisters Sasha and Kadeen Corbin and Lyndsay Keable who represented England at the recent Commonwealth Games. The remainder of the Squad consists of elite home grown and talented players who live and work in the East and South of the UK. The Squad has also been strengthened by the addition of two overseas players. The Coaching Team for both the Mavericks NSL and Mavericks NPL Youth Squads boasts a wealth of experienced coaches who have held positions both as past national players and coaches and who are fully committed to the Club with an emphasis on the people involved, from athletes to fans The Mavericks Management Board has worked to achieve a unique Club with links to netball organisations, academic institutions and businesses, and remains one of the few independent SuperLeague Clubs in the country Our Club Mascot, Miranda the Meerkat, plays a big part in match day entertainment and is a popular attraction at local community events. She has great appeal to our younger followers and families. Follow her @MirandaMeercat MAVERICKS’ BACKGROUND MEDIA COVERAGE Hertfordshire Mavericks home games attract huge crowds of around 800 people, which provides a great opportunity for you to promote your brand Mavericks have also significantly increased their media profile and have developed regular partnerships, columns and content with: • BBC SPORT • SKY SPORTS – Weekly Live games, total 17 across the league season plus England Internationals • England Netball Magazine which has a readership of around 90,000 • Monthly Netball news distributed electronically to England Netball members • University of Hertfordshire Website • Welwyn & Hatfield Times • BBC 3 Counties Radio SOCIAL MEDIA COVERAGE /HERTSMAVERICKS1 @HERTSMAVERICKS /HERTFORDSHIRE-MAVERICKS MAVERICKS TV Follow us on Twitter @HertsMavericks where we currently have 3,600 followers Our Facebook page has been refreshed join us http://www.facebook.com/pages/Hertfordshire-Mavericks with over 1,100 members We also have access to England Netball’s 26,000 Twitter followers and their 15,000 Facebook members IN THE MEDIA SPONSORSHIP OPPORTUNITIES OFFICIAL MATCH DAY SPONSOR (Between £2,500 - £6,000 per game) • You can become an official match day sponsor for one game or the whole season • Sponsor to nominate and present ‘Player of the match’ • 4 x VIP home match tickets • Sponsors logo to appear on the front page of the match day programme • Pop up banner advertisement at home matches (Sponsor to provide) • Brand logo and exposure on the homepage of the mavericksnetball.co.uk website and hyperlinked to your company or products website • Half page advertisement of your company in our home match date programme All our terms of partnership and tailor made packages can be discussed SPONSORSHIP OPPORTUNITIES OFFICIAL PLAYER SPONSORSHIP (£300 per player with extra terms and costs for our England players, please talk to us!) • Sponsors logo to feature on the Players Sponsors Page of every match day programme throughout the season • 1 x Player appearance for promotional use • Sponsors logo and hyperlink to appear on Player Profile page of the mavericksnetball.co.uk website • Exposure on our social media channels as appropriate • 2 x VIP home match tickets SPONSORSHIP OPPORTUNITIES OFFICIAL MATCH BALL SPONSOR (£300 per game) • Sponsor’s logo and hyperlink to appear on Partner page of Mavericksnetball.co.uk website • Sponsors brand, product and company announced as Official Match Ball Sponsor via the AP system • Quarter page advertisement of your company in our home match day programmes • 2 x VIP home match tickets SPONSORSHIP OPPORTUNITIES BALL GIRL SPONSORSHIP (£300 per game, home match days only) • Logo to be added to the t-shirts the ball girls wear • Sponsor’s logo and hyperlink to appear on Partner page of Mavericksnetball.co.uk website • Sponsors brand, product and company announced as Official Match Ball Girl Sponsor via the AP system • Quarter page advertisement of your company in our home match day programmes • 2 VIP home match tickets MATCH DAY COURT SIDE PROGRAMME ADVERTISING FULL PAGE ADVERT 1 X ADVERTISING BOARD £250 PER GAME £1,500 PER SEASON HALF PAGE ADVERT 2 X ADVERTISING BOARDS £175 PER GAME £2,500 PER SEASON QUARTER PAGE ADVERT 3 X ADVERTISING BOARDS £95 PER GAME £3,000 PER SEASON SPONSORSHIP OPPORTUNITIES COMMUNITY SPONSOR (Between £2,000 - £5,000 per season) Our netball camps run in the school holidays and have two levels of participation. Mavericks Netball Camps are aimed at working on the basics for netball and our Master Classes for potential future talent and elite athletes. These cover the age range of 9-14 • Named as an ‘Official Hertfordshire Mavericks Camp Sponsor’ • Logo on t-shirts that are provided to all ‘campees’ • Advert in every camp leaflet given to every ‘campee’ • 2 x banners in the home venue where the camps are held • Logo on all advertisements and all pre-joining paperwork • Brand logo and exposure on the homepage of the mavericksnetball.co.uk website and hyperlinked to your company or products website • 2 x VIP home match tickets All our terms of partnership and tailor made packages can be discussed SPONSORSHIP OPPORTUNITIES OFFICIAL TV FLOOR SPONSOR (Between £1,500 per game) • Sponsors logo on the vinyl floor for TV games which are televised on SKY SPORTS • Named as Official TV Floor Sponsor in match day programme and announced on the PA system • 1x full page advert available for sponsor advertising in match day programme at televised games • 2 VIP home match tickets SPONSORSHIP SPONSORSHIP OPPORTUNITIES ASSOCIATE PARTNER (Between £10,000 - £15,000 per season) • Named as an Associate Partner • Your brand logo on the side panels of the team dresses • 1 advertising board at all home matches (terms apply for TV matches) • Product placement with players and spectators • Full page advertisement of your company in our home match day programmes for the full season
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