Press Kit – Winter NAMM 2014
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Press Kit – Winter NAMM 2014 CONTACT: Danielle Braus - Public Relations & Social Media Specialist #learnteachplay P: 818-891-5999 ext. 241 / F: 818-895-5301 / [email protected] / alfred.com Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.891.2639 • Web: alfred.com Who We Are We help the world experience the joy of making music. Alfred Music is the world’s largest educational music publisher. Alfred Music produces educational, reference, pop, and performance materials for teachers, students, professionals, and hobbyists spanning every musical instrument, style, and difficulty level. Alfred Music’s home office is located in Los Angeles, with domestic offices in Miami, Nashville, and New York as well as offices around the world including Australia, Germany, Singapore, and the United Kingdom. Since 1922, Alfred Music has been dedicated to helping people learn, teach, and play music. Alfred Music currently has over 150,000 active titles. Alfred Music represents a wide range of well-known publications—from methods like Alfred’s Basic Guitar, Alfred’s Basic Piano Library, Premier Piano Course, Sound Innovations, and Suzuki, to artists like Bruce Springsteen, Bruno Mars, Cole Porter, fun., George and Ira Gershwin, John Lennon, Katy Perry, Led Zeppelin, The Rolling Stones, and The Who, to brands like Harry Potter, Lord of the Rings, Star Wars, The Wizard of Oz, Rolling Stone magazine, and Billboard. Alfred Music owns a wide range of imprints including Belwin, Highland/Etling, Kalmus, and Warner/Chappell Music, Inc. In addition to its own titles, Alfred Music distributes products from over 50 companies, including Daisy Rock Girl Guitars, Dover Publications, Drum Channel, Faber Music, MakeMusic, Inc., Penguin, and WEA. Logos/Assets Download Hi-Res Download Hi-Res Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.891.2639 • Web: alfred.com What We’re Doing As part of its ongoing philanthropy, Alfred Music donated more than $8,000 of music education materials to local nonprofit Heart of Los Angeles (HOLA), which provides local underserved youth with academics, arts and athletics programs in the Rampart District. (View full press release) Alfred Music joined the National Music Day and Make Music LA celebration with public performances in Palisades Park (Los Angeles, CA) on Friday, June 21, 2013. National Music Day is a one-day event where free, live musical performances, opportunities to make music, and other musical events take place in the streets, parks, businesses and anywhere else people feel like playing or listening to music. (View full press release) Alfred Music, in collaboration with The ASCAP Foundation, delivered over $14,000 of music curriculum and performance music to more than 35 school ensembles across the United States, in support of the VH1 Save The Music Foundation. (View full press release) Alfred Music announced an exclusive distribution agreement with MakeMusic®, Inc. Under the terms of the agreement, Alfred Music will be the sole distributor in North America, India, Australia, and New Zealand for Finale® and Garritan® products. This agreement pairs the leader in music notation software with the leader in music education. MakeMusic products distributed by Alfred Music will offer a wide range of music software solutions for educators, pro-audio professionals, and musicians ranging in skill level from novice to professional. (View full press release) Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.891.2639 • Web: alfred.com Alfred Music Introduces New DiY Method Los Angeles, CA—January 2014 Alfred Music announces the arrival of a new series that the digital age generation will appreciate with the release of DiY Ukulele, DiY Rock Guitar, DiY Guitar, DiY Keyboard, and DiY Drum Set. With this series, there are no limitations on how, when, or where a musician learns their instrument. This series is the first of its kind, offering interactive streaming content to complement each lesson in the book. No teacher is necessary since lessons are simple to follow—with corresponding video lessons and accompaniments available to stream or download. Students are able to watch video lessons, hear examples, and play along virtually anywhere a computer or mobile device is present. “People are no longer learning solely in classrooms or studios,” said Link Harnsberger, co-author of the DiY guitar and ukulele books. “As a society, we can now do virtually anything using a tablet or mobile device and a Wi-Fi connection. We wanted to create an instructional method that catered to musicians of the digital age who are often on-the-go.” Each title in the DiY series is now available for $9.99 at music retail stores and at alfred.com. To download a high resolution image of this product, please click below: http://www.alfred.com/img/images/public%20relations/pr/primages/201311/namm/diy42548.tif CONTACT: Danielle Braus - Public Relations & Social Media Specialist P: 818-891-5999 ext. 241 / F: 818-895-5301 / [email protected] / alfred.com Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.891.2639 • Web: alfred.com Alfred Music Announces New Educational Classroom Resources Los Angeles, CA—January 2014 The world’s leader in educational print music products, Alfred Music announces the release and distribution of new educational classroom resources. Designed to help teachers involve more students in their programs, Fresh Beats, is a groundbreaking program that provides a new resource for secondary general music classes. This fully reproducible book includes information and resources to acquaint teachers with hip-hop music and culture, as well as easy-to-use lessons that teach the National Standards for Music Education. The curriculum will engage students, while enhancing their musical and critical thinking skills as they learn about the history of hip-hop and its role in society, listen to and critique popular music, and write their own rap songs. An accompanying CD will allow students to learn how to compose and perform drumbeats. Fresh Beats is essential for teachers wishing to provide their students with a contemporary, high-quality music education. Music Quilt Squares is a publication that compiles a range of music activities, including games on theory, identifying notes and fingerings on the piano and recorder, instrument families, and more. These 100% reproducible games are a great tool for teachers to have in the classroom, to supplement other learned skills, an extra credit activity, homework assignment, or to use as a last-minute activity for a substitute teacher. Lessons for the elementary music classroom incorporate improvisation, movement, and props with That’s So Orff. This collection of original songs and arrangements with reproducible pages are written in a student-friendly manner and designed for classrooms led by experienced music teachers and novices alike. Complete lessons with a step-by-step process make the pieces accessible for everyone and give students the chance to explore music through the Orff process. The accompanying data CD allows for projection of the arrangements and greater interaction in the classroom. New classroom educational resources from Alfred Music are now available at music retail stores and at alfred.com. To download high resolution images of these products, please click below: www.alfred.com/img/images/public%20relations/pr/primages/201311/namm/classroom_40581.tif www.alfred.com/img/images/public%20relations/pr/primages/201311/namm/classroom_41970.tif www.alfred.com/img/images/public%20relations/pr/primages/201311/namm/classroom_42360.tif CONTACT: Danielle Braus - Public Relations & Social Media Specialist P: 818-891-5999 ext. 241 / F: 818-895-5301 / [email protected] / alfred.com Mailing address: P.O. Box 10003 • Van Nuys, CA 91410-0003 • Street address: 16320 Roscoe Blvd., Suite 100 • Van Nuys, CA 91406 • Phone: 818.891.5999 • Fax: 818.891.2639 • Web: alfred.com Alfred Music Announces Exclusive Distribution of MakeMusic’s Finale 2014 Los Angeles, CA—January 2014 Alfred Music and MakeMusic, Inc. continue to strengthen their partnership by announcing the world-wide release of Finale 2014. For 25 years, musicians around the world have relied on Finale to create, edit, audition, print and publish sheet music. After two years of research and analyzing customer feedback, the highly-anticipated release of Finale 2014 is available to musicians throughout the world. Now more flexible and easier to use, Finale 2014 offers for the first time ever backward and forward compatibility— allowing users to save files that can be opened directly in the previous version. ImprovedApple OS X support produces a new look and time-saving workflow features like pinch zoom and native full screen support. Enhancements in Linked Parts gives users more control in the way the music appears visually in the score, versus the way the music appears as parts. Keyless scores can be quickly created for all instruments, or applied on a per-instrument basis. Rests and accidentals in layers now automatically combine, removing the need to manually apply each change. Educators will enjoy more than 1,500 music education resources, including worksheets, flashcards, and more. In addition, dozens of new instruments have been added to Finale 2014. These instruments join the robust Garritan library that is already included with previous versions of Finale. From Alto Flute to Tubular Bells, these new additions were selected from several Garritan libraries, including Personal Orchestra, Jazz & Big Band, World Instruments, and Instant Orchestra. “We are thrilled to be the exclusive distributor of Finale 2014, the gold standard in music notation software,” said Ron Manus, Alfred Music CEO.