DOCSLIB.ORG

Ahha Cover 10Friday At.Qxp 2/15/2007 4:36 PM Page 1

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Ahha Cover 10Friday At.Qxp 2/15/2007 4:36 PM Page 1 ahha cover 10friday at.qxp 2/15/2007 4:36 PM Page 1 SPECIAL ADVERTISING SECTION OF THE EVOLUTION OF HISPANIC MARKETING at Celebrating Our Past, Present & Future: Taking Our Industry to New Heights Project3 1/26/07 2:51 PM Page 1 on ten years of growing, strengthening, and protecting the Hispanic Marketing and Advertising industry. CONGRATULATIONS TOC.qxp 2/15/2007 3:37 PM Page 1 Una Decada ime—measured in seconds, minutes, hours, days, months, years. Regardless of how we quantify a sequence of events and the intervals in between them, most would agree that time seems to pass all too quickly. And the visionaries in U.S. Hispanic marketing who 10 years ago gathered to discuss how collectively agencies could enumerate the Hispanic market A10 A18 potential to corporate marketers, feed the professional needs of emerging Ttalent and create a community of sharing to enable the industry to flourish, would agree. It seems like just yesterday that the Association of Hispanic Advertising Agencies was born out of that passion that took root 10 years ago and today has grown to 100 agencies strong representing 98% of the Hispanic marketing firms in the U.S. and more than $5 bil- lion in Hispanic advertising spending. The narratives that follow capture the dedication and zeal of industry pioneers, as well as the commitment of current and future leaders to the expansion and evolution of a respected trade. In this special section, AHAA celebrates significant industry milestones through the contributions of many and salutes the alle- A26 A32 giance of those to come who pledge continued excellence. INSIDE These pages chronicle highlights of the last decade, as well as showcase AHAA members and leaders who were influential in shaping Hispanic marketing during that era. It’s a A4 Going Strong at 10 reflection of the past that will help guide the future. But Hispanic marketing is steeped in As AHAA marks its 10th anniversary, it’s also celebrating a decade of spectacular growth and achievement. Its goal, howev- a rich history spanning more than 80 years and, to ensure that industry history lives on in er, remains unchanged: To further the growth and standing of the hearts and minds of each generation, a repository of donated memorabilia, ads, doc- Hispanic agencies and the community they serve. uments and interviews is being established in the AHAA Archives of Hispanic Marketing housed at the Library of American Broadcasting, University of Maryland. A5 Latino Identity Project With marketers struggling to understand the Hispanic commu- What will the next 10 years bring about in U.S. Hispanic marketing and AHAA? Time will nity, AHAA has launched the Latino Identity Project to help tell. But the power of the U.S. Hispanic consumer is undeniable, and the nearly $1 trillion explain an increasingly complex area. in U.S. Hispanic spending will lure corporate marketers to explore opportunities to con- nect with this complex and sophisticated market segment. U.S. Hispanic marketing is A10 Q&A: Carl Kravetz thriving and delivering unprecedented shareholder value. For marketers waiting to invest AHAA Chairman Carl Kravetz discusses the opportunities and in Hispanic consumers, time is ticking. For AHAA and its community of members, there is challenges his industry faces today as the organization celebrates no time like the present. its 10th anniversary. AHAA extends its gratitude to everyone who made this special section possible, includ- A18 The Leaders Speak Out ing the many advertisers and supporters of AHAA. Thanks to everyone for a prosperous AHAA’s chairmen and chairwomen, past and future, offer their first 10 years, and cheers to decades of success on the horizon. assessments of the state of the Hispanic advertising industry, ! how it’s grown and where it’s headed. Enhorabuena! Association of Hispanic Advertising Agencies A26 Giving Back Pro bono work plays a significant role for Hispanic ad agen- cies—and their dedication shows up clearly in the strong cam- paigns they produce. Suzanne Hermalyn Richard K. Skews Gregory Cohane Director, Custom Programs Associate Editor Section Designer 508-497-8688 [email protected] Julie Liesse Jeanine Dunn A28 Pioneers Sandra Guy Art Director The Hispanic marketing and media industries owe their exis- Karen Egolf Nancy Giges tence to the hard work and determination of a handful of dedi- Vickie Daniel Editorial Director, Custom Programs Section Writers cated pioneers. Here are some of their stories. 312-649-5239 Production Manager [email protected] Barbara Knoll 212-210-0205 Proofreader [email protected] A32 Showcase A look at some of the best in creative from the Advertising Age Hispanic Creative Advertising Awards over the years. FEBRUARY19,2007❑ ❑ A3 Overview friday.qxp 2/15/2007 3:17 PM Page 4 Left: Jessica Pantanini; middle: (front, left to right) Jackie Bird, Rochelle Newman-Carrasco, Daisy Expósito-Ulla, Laura Marella, Patricia Gaitán; (back, left to right) Alex López Negrete, Carl Kravetz, AHAA AT 10: BUILDING FOR THE FUTURE When the Association of Hispanic Advertising Agencies was born, Hispanic marketing was fragmented, with companies unsure how to reach this key audience. Today,through the efforts of AHAA and its members, the industry is thriving—and growing stronger all the time. A4❑ ❑ FEBRUARY19,2007 Overview friday.qxp 2/15/2007 3:22 PM Page 5 SPECIAL ADVERTISING SECTION OF ADVERTISING AGE Ingrid Otero-Smart, José López Varela, Manuel Machado, Horacio Gomes; and right: Luis Miguel Messianu. EDUARDO CABALLERO HAD BEEN RECRUITED to encourage his population and the population growth. Within client companies, the discus- Hispanic agency colleagues to find a better way to work together on behalf sion of this market had not gotten as high as the chief marketing officer, let THE LATINO of the Hispanic market. alone the CEO,” says Alex López Negrete, president-CEO of López Negrete IDENTITY PROJECT: Time after time, he found the same problem: Hispanic agency chiefs were Communications, Houston, and a former chairman of AHAA. “We had to UNDERSTANDING so competitive and protective of their accounts that they were reluctant to sit put ourselves on the map, not just as an association but as a segment—to A MARKET together in the same room. Mr. Caballero, then CEO of the country’s largest prove that Hispanic marketing was for real. Our job was broad; we had to By Julie Liesse Spanish-language radio rep firm, realized the bigger dilemma: “We needed unify the industry.” an organization to work for the betterment of the industry, to do something Over the past 10 years, AHAA has used a variety of initiatives to do all When explaining the nuances of Hispanic mar- that would promote the value of the Hispanic market.” three things: establish its association, promote the Hispanic market and keting to his clients, Gustavo De Mello of Chicago-based Lápiz USA sometimes gets per- In 1996, Mr. Caballero organized a meeting in Dallas. “I sent all the unify its agency membership. sonal. He profiles one of his friends. Hispanic agency presidents a letter and told them they needed to come to For example, AHAA has tried to be a clearinghouse and an advocate for She speaks Spanish at home, goes to Mexico this meeting,” he says. When the agency heads didn’t respond, he began much-needed research on the U.S. Hispanic market. When AHAA board three times a year, wants to marry a Latino, goes phoning them. member Rochelle Newman-Carrasco started in Hispanic marketing in the to church every Sunday and watches novelas, or Faced with Mr. Caballero’s persistence, the executives capitulated, and 40 early 1980s alongside industry pioneer Pedro Font, she recalls physically tak- Spanish-language soap operas. Clearly,she fits of them showed up in Dallas in May 1996. By the end of the day, the ing clients into Hispanic neighborhoods to show them the potential market. the description of what Mr. De Mello, VP-director Association of Hispanic Advertising Agencies was born. Its first chairman “There was no research, there were no numbers,” she says. “We had to show of strategic planning at Lápiz, calls “an unaccul- was Héctor Orcí, chairman of La Agencia de Orcí & Asociados, Los Angeles. them what we were talking about.” turated Hispanic” individual. Today, as it wraps up its first decade, AHAA has undergone tremendous AHAA routinely surveys its own membership on Hispanic marketing Mr. De Mello continues by describing a growth, from the dozen or so agencies represented at that organizational numbers and trends. It also works with leading research companies to pro- Hispanic who fits the definition of “acculturated,” meeting in Dallas to 100 agency members, increasingly diversified by own- cure better numbers on the Latino population. As part of its current Latino someone who is fully “American”: She is fluent in English, makes more than $100,000 a year, has a ership and specialization. Identity Project, for instance, AHAA is working with leading consumer graduate degree and is a woman living alone. At the same time, AHAA has seen an amazing change in its market: research firms, including Simmons Market Research, to make sure Latino The punch line? Both examples are the same I Hispanics, foreign- and native-born, made up 14.5% of the U.S. population identifiers are included in its surveys. woman. in 2005, according to the Pew Hispanic Center and the U.S. Census. In just five Mr. De Mello’s example illuminates the years, from 2000 to 2005, the Hispanic population grew an amazing 21.5%. Uniting the industry changing nature of the Hispanic population in the I Of the 42 million Hispanics in the U.S. today, 60%, or 25 million, are U.S.- Calling Hispanic agencies to work together on public service initiatives such U.S.
Load more

Recommended publications
  • Connecticut College Magazine, Summer 1999
    Connecticut College Digital Commons @ Connecticut College Linda Lear Center for Special Collections & Alumni News Archives Summer 1999 Connecticut College Magazine, Summer 1999 Connecticut College Follow this and additional works at: https://digitalcommons.conncoll.edu/alumnews Recommended Citation Connecticut College, "Connecticut College Magazine, Summer 1999" (1999). Alumni News. 347. https://digitalcommons.conncoll.edu/alumnews/347 This Magazine is brought to you for free and open access by the Linda Lear Center for Special Collections & Archives at Digital Commons @ Connecticut College. It has been accepted for inclusion in Alumni News by an authorized administrator of Digital Commons @ Connecticut College. For more information, please contact [email protected]. The views expressed in this paper are solely those of the author. Contents Summer 1999 Vol. 8, No. 3 CONNECTICUT CO LLEG £Magazine • PEER PROFILES: 14 p. 57: Liz tone '49, hampion row r COMMENCEMENT p. 63: i ki Rogo in Lansl-. '63, The Class of 1999 bo k publish r p. 67: Li a Kaufman er hbow '75, art oil tor 16 p. 71: P ter John ton ' , ailb at maker VERBATIM p. 75 F rnand puela '88, Frank Mc ourt on teaching, writing f under of tarM dia and the meri an dream 19 LIKE FATHER, LIKE SONS 2 The President's Page hri ooper '77 and hri ooper '99, . .' fir t father- on I ga y 3 Letters to the Editor 5 CC students help NL school 20 CHAPTER AND VERSE 6 Solar timepiece in the Plex Thoreau lives next door 7 From Brazil to Japan David R. Fo ter '76 re i it Thoreau' 01111try 8 Social justice in New London 9 Walkway will link campus to NL CLASSso NOTES orrespondent ' report 10 Fulbright and Watson winners 11 Researching a CT river 80 12 Monk by the Sea LAST LOOK see page 75 features 40 THE DANCE Writing teacher Barbara Flug olin '61 learn a les on in humanity from her ph ically hallenged tudents.
    [Show full text]
  • College Voice Vol. 9 No. 10
    Connecticut College Digital Commons @ Connecticut College 1985-1986 Student Newspapers 12-11-1985 College Voice Vol. 9 No. 10 Connecticut College Follow this and additional works at: https://digitalcommons.conncoll.edu/ccnews_1985_1986 Recommended Citation Connecticut College, "College Voice Vol. 9 No. 10" (1985). 1985-1986. 13. https://digitalcommons.conncoll.edu/ccnews_1985_1986/13 This Newspaper is brought to you for free and open access by the Student Newspapers at Digital Commons @ Connecticut College. It has been accepted for inclusion in 1985-1986 by an authorized administrator of Digital Commons @ Connecticut College. For more information, please contact [email protected]. The views expressed in this paper are solely those of the author. THE COLEEGE VOICE DECEMBER II. 19115 'OLUME IX. NUMBER 10 CONNECTICUT COLLEGE'S 75TH ANNIVERSARY Long Range Plans for Improvement tive campus center were noted. infirmary building and the in- by Shelley Brown "By moving the post office firmary would then be moved Major changes may be in and bookshop to a more cen- to Lazrus Dormitory store for the Connecticut Col- tral location (such as Crozier Lazrus students displaced lege campus if the proposed Williams), faculty, students by the move would most likely plans of the Long Range Plan- and administrators would rub live in Winthrop Hall, which ning Committee are approved elbows on a daily basis," said would once again be used as a by the Board of Trustees. architect Raymond Sevigny. dorm. The possibility of a new Faculty and students were in- The Dance department's im- dorm was also considered. A vited to respond to the Com- mediate needs were assessed new location for a larger com- mittee's plan of changes for and the architects said that puter center was discussed, the Campus in a meeting held ideally an additional building and agreed on as the present Monday, November 25 in should be added below Cum- post office.
    [Show full text]
  • Argentina-Punto-Com: an Analysis of the Development of the Dot-Com Sector in Argentina
    Argentina-punto-com: An Analysis of the Development of the Dot-com Sector in Argentina Ed Marcum The Lauder Institute April 10, 2001 Introduction....................................................................................................................................1 Section I – Foundations and Fundamental Drivers ...................................................................5 Wealth.......................................................................................................................................5 Education..................................................................................................................................7 Infrastructure ...........................................................................................................................9 Public Policy ..........................................................................................................................13 Government/Stability ...........................................................................................................16 Section II – Other Drivers ...........................................................................................................18 Timing .....................................................................................................................................18 Venture Capital......................................................................................................................20 Other Actors ...........................................................................................................................22
    [Show full text]
  • JULY 29-AUGUST 1, 2014 the Aspen Institute Is an Educational and Policy Studies Organization Based in Washington, DC
    JULY 29-AUGUST 1, 2014 The Aspen Institute is an educational and policy studies organization based in Washington, DC. Its mission is to foster leadership based on enduring values and to provide a nonpartisan venue for dealing with critical issues. The Institute has campuses in Aspen, Colorado, and on the Wye River on Maryland’s Eastern Shore. It also maintains offices in New York City and has an international network of partners. For more information, visit www.aspeninstitute.org. The Aspen Global Leadership Network (AGLN) is a worldwide community of successful, high-integrity, entrepreneurial leaders, called Aspen Global Leadership Fellows. Because of their demonstrated leadership accomplishments and abilities, these Fellows have been selected to be part of one of 12 active or sector-specific Fellowships around the world. These Fellowships include or are modeled after the Aspen Institute’s flagship values-based leadership program, the Henry Crown Fellowship Program, launched in 1997. Fellows enter their program having demonstrated a great deal of personal success. They leave it inspired to make a greater mark on their communities and the world; to move, as we say, “from success to significance.” In between, they are provided with an intimate forum for deep introspection, probing dialogue, and interactive problem-solving. The Aspen Global Leadership Network is designed to spur these Fellows to stretch themselves — to take their leadership to greater heights and broaden their impact to include society at large. The Network connects Fellows through events like the Aspen Action Forum so that they can learn from, collaborate with, and support one another. The Aspen Global Leadership Network includes nearly 1,900 Fellows from 48 countries — and is growing.
    [Show full text]
  • UNITED STATES DISTRICT COURT SOUTHERN DISTRICT of NEW YORK ------X : SECURITIES and EXCHANGE COMMISSION, : : 06 Civ
    Case 1:06-cv-02435-PAE-DCF Document 208 Filed 10/26/12 Page 1 of 29 UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK ------------------------------------------------------------------------X : SECURITIES AND EXCHANGE COMMISSION, : : 06 Civ. 2435 (PAE) Plaintiff, : : OPINION & ORDER -v- : : FERNANDO J. ESPUELAS et al., : : Defendants. : : ------------------------------------------------------------------------X PAUL A. ENGELMAYER, District Judge: In this lawsuit, the Securities Exchange Commission (“SEC”) has sued various former executives of StarMedia Network, Inc. (“StarMedia” or the “Company”) for accounting fraud. Pending here is defendant Betsy Scolnik’s motion for summary judgment as to the remaining claims against her: for aiding and abetting StarMedia’s violations of Sections 13(a) and 13(b)(2)(A) of the Exchange Act and Exchange Act Rules 12b-20, 13a-1, and 13a-13, and for directly violating Exchange Act Rule 13b2-1. For the reasons stated below, Scolnik’s motion is granted. I. Background and Undisputed Facts1 1 The Court’s account of the underlying facts of this case is drawn from the parties’ respective Local Rule 56.1 Statements (“Pl.’s 56.1”, “Def.’s 56.1”, and “Pl.’s Reply 56.1”), as well as, where uncontested, various exhibits to the parties’ submissions on the instant motion. These submissions include: the Declaration of Ana C. Reyes in Support of Scolnik’s Motion for Summary Judgment (“Reyes Decl.”), and attached exhibits; the Declaration of Paul W. Sharratt in Opposition to Scolnik’s Motion for Summary Judgment (“Sharratt Decl.”), and attached exhibits; and the Declaration of Michael Hartman in Opposition to Scolnik’s Motion for Summary Judgment (“Hartman Decl.”), and attached exhibits.
    [Show full text]
  • México Group
    CS377C - México Group Objectives: ● To find the barriers to Internet Development in México ● To see how the new National Action Party (PAN) Administration will change policies and break barriers ● To document Telefonos de México's (Telmex's) role in this development ● To make recommendations on these issues We explore these objectives through the categories listed on your left. We hope you find this site useful, and send us feedback if you would like more information or to comment on our work. Enjoy! Team México http://www.stanford.edu/~gguevara/mexico/ [3/19/2001 11:29:46 AM] CS377C - México Group Economic Profile 1998 1999 2000 2001 % Change in GDP 4.8 3.7 6.9 3.0 Nominal GDP (mil U.S.) 420972 4779478 561158 578745 Agr/GDP (%) 5.8 5.8 5.6 5.5 Ind/GDP (%) 28.7 28.8 28.8 29.2 Serv/GDP (%) 65.4 65.4 65.6 65.2 Consumer Prices (%chng) 15.9 16.6 9.5 7.9 Pop. (mil) 94.8 96.1 97.4 98.8 GDP/head ($at PPP) 9062 9410 10100 10500 Unemplymt(%) 21.8 19.1 18.5 21.0 Cur. Act. Bal/GDP(%) -3.7 -3.0 -3.2 -3.8 http://www.stanford.edu/~gguevara/mexico/profile.html [3/19/2001 11:29:50 AM] CS377C - México Group Education Most public elementary and secondary schools in Mexico lack Internet, let alone computer access. Private schools and universities are slightly more developed, but still have not reached desirable levels. There are a variety of programs in place to change this situation and improve the adaptation of technology in Mexican education.
    [Show full text]
  • How Selective Amnesia Brought Us the First Black Socialist President of the United States Kristen Hoerl University of Nebraska-Lincoln, [email protected]
    University of Nebraska - Lincoln DigitalCommons@University of Nebraska - Lincoln Papers in Communication Studies Communication Studies, Department of 2017 How Selective Amnesia Brought Us the First Black Socialist President of the United States Kristen Hoerl University of Nebraska-Lincoln, [email protected] Follow this and additional works at: https://digitalcommons.unl.edu/commstudiespapers Part of the Critical and Cultural Studies Commons, Gender, Race, Sexuality, and Ethnicity in Communication Commons, and the Other Communication Commons Hoerl, Kristen, "How Selective Amnesia Brought Us the First Black Socialist President of the United States" (2017). Papers in Communication Studies. 219. https://digitalcommons.unl.edu/commstudiespapers/219 This Article is brought to you for free and open access by the Communication Studies, Department of at DigitalCommons@University of Nebraska - Lincoln. It has been accepted for inclusion in Papers in Communication Studies by an authorized administrator of DigitalCommons@University of Nebraska - Lincoln. Published as chapter 9 in Robert E. Terrill, ed., Reconsidering Obama: Reflections on Rhetoric, Frontiers in Political Communication, book 34 (New York: Peter Lang, 2017), pp. 137–152. Copyright © 2017 Peter Lang Publishing, Inc. All rights reserved. Used by permission. How Selective Amnesia Brought Us the First Black Socialist President of the United States Kristen Hoerl University of Nebraska–Lincoln When I was a child, my grandmother loved to repeat the proverb, “history is written by the victors.” She usually said this in response to televised news coverage of a national elec- tion or the conclusion of a foreign conflict. Listening to her at the dinner table with the nightly news in the background might explain why my scholarship has consistently drawn attention to what is excluded from the narratives of national belonging and identification.
    [Show full text]
  • Objectivity Lies: the Rhetoric of Anthropology,” in the Rhetoric of the Human Sciences: Language and Argument in Scholarship and Public Affairs, Eds
    ABSTRACT HUMANITIES JONAS-FOWLER, JOYCELYN J. B.A. CLARK ATLANTA UNIVERSITY, 1996 M.P.A. TROY STATE UNIVERSITY, 2005 IS THIS BLACK ENOUGH FOR YOU? A COMPARATIVE ANALYSIS OF AFRICAN-AMERICAN FAMILIES PORTRAYED IN BLACK FAMILY TELEVISION COMEDIES BETWEEN 1980 AND 2000 Committee Chair: Charmayne Patterson, Ph.D. Dissertation dated May 2018 Research shows that black people watch more television than any other race of people, and, given that television is the most influential media tool, the content of what may affect an audience’s behavior and beliefs deserves analysis. This study examines the black family, alleged pathology, strengths that are specifically associated with them, its portrayal on television, and how television is used as a tool for socialization and influence. A content analysis of the top thirty black family shows that appeared on major network television between 1980 and 2000 was conducted to determine if the family framed was portrayed realistically. Each show analyzed was found to portray some characteristic of strong black families, attributes some media and social critics had not previously recognized or acknowledged. This study suggests that further research is warranted from black family, cultural, and media scholars, as well as social policy and i program makers, and on how television influences entire cultures to shift socially and economically. ii IS THIS BLACK ENOUGH FOR YOU? A COMPARATIVE ANALYSIS OF AFRICAN-AMERICAN FAMILIES PORTRAYED IN BLACK FAMILY TELEVISION COMEDIES BETWEEN 1980 AND 2000 A DISSERTATION SUBMITTED TO THE FACULTY OF CLARK ATLANTA UNIVERSITY IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF DOCTOR OF PHILOSOPHY BY JOYCELYN JONAS-FOWLER DEPARTMENT OF HUMANITIES ATLANTA, GEORGIA MAY 2018 © 2018 JOYCELYN JONAS-FOWLER All Rights Reserved ACKNOWLEDGMENTS I thank God for his favor and blessings and for being a God of thousands of chances.
    [Show full text]
  • La Voz February 2020.Pdf
    ¡GAANNA UN GLC EN GLCC! SÁBADO, 29 DEFEBRERO | 6PM – 11PM Este día solo llega una vez cada cuatro años–¡esDÍA BISIESTO! Y para celebrar, estamos regalando $56,000 en EFECTIVO y la oportuniddad de saltar a un Mercedes-Benz GLC. GUNLAKECASINO.COM Ser mayores de 21 años y tener un GLC Rewards \XQD LGHQWL²FDFLyQ YiOLGD FRQ IRWR 'HEH HVWDU SUHVHQWHSDUD MXJDU &RQVXOWH HO &HQWUR GH 5HFRPSHQVDVR ZZZ JXQODNHFDVLQRFRP SDUD PiVGHWDOOHV *XQ /DNH 7ULEDO *DPLQJ $XWKRULW\7RGRV ORV GHUHFKRV UHVHUYDGRV 6HDSOLFDQ RWUDV UHVWULFFLRQHV Reflecting on our Economic Affairs Guest Editorial: Rene Perez Rosenbaum, Ph.D. Dr. Flores’ editorial in the January 2020 edition of La Voz asked us to con- are increasingly sider if we are better off today than we were last year. He emphatically an- working as consult- swers no and calls for real change, demanding an economy that helps the ants or contingent middle class and the poor sustain themselves and their families, and that workers, temps, achieves those goals with only one parent working. freelancers, or con- tractors. While non- The evidence on the Michigan and U.S. economy supports Dr. Flores’ view employer firms and that things are getting worse, not better, for the middle class and working contingent jobs poor, particularly in Michigan, ground zero for the Great Repression. While contribute to GDP the economy has been growing and unemployment is currently at histori- and job growth, cally low levels, the number of people who work hard to make a living but workers in the gig still can’t make ends meet continues to grow.
    [Show full text]
  • Starmedia Network
    SECURITIES AND EXCHANGE COMMISSION FORM 10-K/A Annual report pursuant to section 13 and 15(d) [amend] Filing Date: 2003-02-12 | Period of Report: 2001-12-31 SEC Accession No. 0001047469-03-004998 (HTML Version on secdatabase.com) FILER STARMEDIA NETWORK INC Mailing Address Business Address 29 WEST 36TH STREET FIFTH 29 WEST 36TH STREET 5TH CIK:1057334| IRS No.: 061461770 | State of Incorp.:DE | Fiscal Year End: 1231 FLOOR FL Type: 10-K/A | Act: 34 | File No.: 000-31138 | Film No.: 03554951 NEW YORK NY 10018 NEW YORK NY 10018 SIC: 7374 Computer processing & data preparation 2125489600 Copyright © 2012 www.secdatabase.com. All Rights Reserved. Please Consider the Environment Before Printing This Document <Page> -------------------------------------------------------------------------------- -------------------------------------------------------------------------------- SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 ------------------------ FORM 10-K/A ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE ACT OF 1934 FOR THE FISCAL YEAR ENDED DECEMBER 31, 2001 COMMISSION FILE NUMBER 1-5015 ------------------------ STARMEDIA NETWORK, INC. (Exact Name of Registrant as Specified in its Charter) <Table> <S> <C> DELAWARE 06-1461770 (State of Incorporation) (I.R.S. Employer Identification No.) 999 BRICKELL AVE. MIAMI, FL 33131 (305) 938-3000 (Address, including zip code, and telephone number, including area code, of registrant's principal executive offices) </Table> SECURITIES REGISTERED PURSUANT TO SECTION 12(B) OF THE ACT: None SECURITIES REGISTERED PURSUANT TO SECTION 12(G) OF THE ACT: COMMON STOCK $.001 PAR VALUE Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
    [Show full text]
  • Received by NSD/FARA Registration Unit 12/29/2018 1:43:48 PM J 49 OMB No
    Received by NSD/FARA Registration Unit 12/29/2018 1:43:48 PM J 49 OMB No. 1124-0002; Expires May 31,2020 U.S. Department of Justice Supplemental Statement Washington, DC 20530 Pursuant to the Foreign Agents Registration Act of 1938, as amended For Six Month Period Ending 11/30/2018 (Insert date) I - REGISTRANT 1. (a) Name of Registrant (b) Registration No. Mercury Public'Affairs, LLC 6170 (c) Business Address(es) of Registrant 300 Tingey Street Suite 202 Washington, DC 20003 2. Has there been a change in the information previously furnished in connection with the following? (a) If an individual: (1) Residence addresses) Yes □ No □ (2) Citizenship Yes □ No □ (3) Occupation Yes □ NoQ (b) If an organization: (1) Name Yes □ No H (2) Ownerehip or control Yes □ No 0 (3) Branch offices Yes H No □ (c) Explain fully all changes, if any, indicated in Items (a) and (b) above. The registrant has opened a new local, branch office in Columbus, OH. IF THE REGISTRANT IS AN INDIVIDUAL, OMIT RESPONSE TO ITEMS 3,4^ AND 5(a). 3. If you have previously filed Exhibit C1, state whether any changes therein have occurred during this 6 month reporting period. Yes □ No S If yes, have you filed ait amendment to the Exhibit C? Yes □ No □ If no, please attach the required amendment. 1 The Exhibit C, tor which no printed torm is provided, consists of a true copy of the charter, articles of incorporation, association, and by laws of a registrant that is an organization. (A waiver of the requirement to file an Exhibit C may be obtained for good cause upon written application to the Assistant Attorney General, National Security Division, U.S.
    [Show full text]
  • Insideradio.Com
    800.275.2840 MORE NEWS» insideradio.com THE MOST TRUSTED NEWS IN RADIO THURSDAY, JULY 16, 2015 Radio ‘Held Back’ by Lack of Digital Measurement. The latest findings from comScore’s Project Blueprint may trigger a few pangs of research envy among radio broadcasters. The study well quantifies how broadcast TV networks are able to gain audience by distributing their programming over multiple platforms. But while radio stations are available in multiple places, cross-platform measurement that shows the incremental audience lift from digital still hasn’t moved beyond the testing phase. The study, conducted in May 2014, was presented for the first time this past spring by the Coalition for Innovative Media Measurement; CIMM collaborated on the numbers with comScore. Results showed that digital-only accounts for 4% of broadcast TV network viewing while TV in combination with digital represents 10% of viewing. Measuring the traditional broadcast viewing audience alone captures 86% of the total consumption among the advertiser-preferred demo of 18-49-year-olds. The study was unable to show a similar scenario for radio because neither comScore nor Nielsen Audio currently measures digital audio, although Nielsen is preparing to roll such a service out. “Solving this issue of combining the digital with the terrestrial is really significant,” Jane Clarke, CIMM CEO & managing director, told Inside Radio. “Radio is really underestimating their total audience and not de-duping it properly,” she added, referring to the process by which audiences only reached by a single platform are measured, which is also known as unduplicated reach. Clarke says the situation is frustrating, holding radio back from demonstrating the true size of its audience.
    [Show full text]