Delvaux Opens a New Flagship in Beijing

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DELVAUX OPENS A NEW FLAGSHIP IN BEIJING Delvaux continues its strategy of international expansion and strengthens its presence in China by opening a new boutique in Beijing. Situated in the exclusive, new-expanded China World Mall, one of the first luxury shopping centres of Beijing, it is located in the prosperous Chaoyang District. As in Brussels, Paris, London, Milan, New York or Rome, every Delvaux boutique is different from another. The boutique interior has been decorated with a pale gold metal effect, while images of the iconic Grand Place in Brussels grace the walls of the VIP room. Exotic leather pieces are beautifully showcased on a decorative black glass display and flanked by the distinctive 1960’s Angolo Armchairs by Italian designer Corrado Corradi Dell’acqua. Sense of history and contemporary aesthetics merge together to create an inimitable character imbued with Belgitude. For this brand new address, Delvaux Chairman and CEO Jean-Marc Loubier, with the support of the Milanese architectural studio Vudafieri Saverino Partners, has developed an exceptional boutique façade. Delvaux’s signature white wooden panelling has been enriched with illuminated gold metal stripes, giving a surprising warmth to the outside walls. Delvaux China World boutique will be the first Delvaux store to offer onsite personalisation, a service which allows clients to personalise purchased items by adding their initials to them. Clients can choose from two exclusive Delvaux fonts, including one which has been specially developed with Delvaux’s signature crown for each letter. Available in different sizes, clients have a multitude of choices for customising their leather designs with their own personal style and fantasy. ABOUT DELVAUX Founded in Brussels in 1829, Delvaux is the oldest fine leather luxury goods house in the world and has been active without interruption since its beginnings. Delvaux is the inventor of the modern handbag, having filed in 1908 the first ever leather handbag patent. Since its creation, la Maison has been both avant-garde and true to the finest traditions of craftsmanship while conveying the grandeur, heritage and symbols of Belgian culture. Official Purveyor to the Royal Court of Belgium since 1883, Delvaux has remained steadfast in its devotion to sharing and celebrating Belgian cultural references and values..

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