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Windblown but Not Bothered in Columbia Sportswear's Triteca

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Windblown but Not Bothered in Columbia Sportswear's Triteca BY JORDAN K. SPEER, JESSICA BINNS, DEENA M. AMATO-MCCOY & SARAH ROBBINS Windblown but not bothered in Columbia Sportswear's Triteca Softshell, featuring Omni-Wind Block, a technically advanced membrane that provides ultrabreathable wind protection -— the wind chill is kept from coming in but perspiration is allowed to escape. 14 MAY 2012 • www.apparelmag.com TOP INNOVATORS VF Corp. (Vans) Greensboro, N.C. | www.vfc.com NOMINATED BY: Manhattan Associates | www.manh.com Corporation is a low-risk com- fill demand from the U.S. retail stores that ing the current operation, VF then expanded “VFpany,” says Terry Brown, the apparel account for 50 percent of its business. VF the distribution center footprint, splitting enterprise’s director of common systems. sought to improve the brand’s supply chain footwear and apparel operations between “We like to take risk out of the process.” and accomplished this by expanding Vans’ two buildings and implementing optimized And yet Vans — an action sports-ori- dedicated fulfillment center from 317,000 fulfillment for footwear. ented apparel and footwear brand that square feet to 530,000 square feet. It also Since then service-level agreements with joined the VF family in 2007 — caters to worked with Manhattan Associates to retailers have improved by 90 percent, and one of the most high-risk demographics deploy warehouse management and labor its wholesale service performance is up out there: high-flying, fate-tempting, thrill- management solutions, a “disruptive inno- 32 percent. What’s more, thanks to the seeking skateboarders, surfers, BMX bik- vation” that has achieved notable results, technology upgrade, Vans is doing a bet- ers and snowboarders. Still, even these says Brown. ter job of supplying “never out” products daredevils appreciate a bit of certainty when “Vans are a high-demand product,” to stores — which for the action-sports they’re shopping for their favorite Vans explains Brown. “The brand survived low brand are the classic shoes that account for kicks, tees, boardshorts and more. accuracy and low shipping rates. But retail as much as 20 percent of sales, according In recent years, Vans has grown from customers got frustrated; they were try- to Brown. “We apply specific metrics to a U.S. brand that dominated mostly the ing to fill their stores with products con- these SKUs to ensure we can fulfill demand western half of the country into a truly global sumers wanted. So Vans got a lot more by our stores within a day,” he adds. “This brand with a burgeoning presence in Asia, pushback to be more dead on with their ensures that these products are always avail- Europe and Latin America. Indeed, its newly shipping.” able based on sales within the store.” launched partner stores in Hong Kong and Because VF was expanding its opera- With greater visibility into its supply Montreal marked Vans’ first forays into Asia tions and significantly changing process chain, Vans’ inventory accuracy now is close and Canada in 2011. Vans also opened flow, the company chose a three-phase to 100 percent, which means it can reduce branded stores in Chile, Mexico, Aus- technology implementation process. First, costs by eliminating significant safety stock tralia and India last year, and eight addi- it upgraded the warehouse management and keeping inventory levels lower, says tional stores are planned for Brazil, Chile system from a 2001 heavily customized ver- Brown. With results like these, Vans proves and Mexico by year’s end. sion to a 2008 version that it calls VF Base. it’s smart to let your adrenaline-chasing Clearly, the brand is keeping pace with “VF Base has specific targeted customiza- customers be the ones taking all the risks. its fast-moving customers. tion that we have designed to provide opti- — Jessica Binns In the midst of all of this growth, Vans mized picking management and process needed to ensure it could seamlessly ful- flow for VF,” explains Brown. After upgrad- Dao Chloe Dao Houston, Texas | www.chloedao.com NOMINATED BY: Gretchen Penny, Pevanni Inc. ne look at the collections of designer Chloe Dao and you can Osee she’s got innovation and creativity in spades. In case you missed it, Chloe Dao emerged as the winner of the second sea- son of Bravo’s Project Runway in 2006, and since then, she and her fashions have gone from mainstream to museum, and every- where in between, including her own boutique in Houston. In 2007, Dao’s designs were featured in the Smithsonian Museum exhibit “Exit Saigon, Enter Little Saigon.” Her skills in under- standing fit and women’s bodies led Dao to a contract with Pictured here are dresses from Chloe Dao’s Spring 2012 collection. Dove as the national spokesperson for its “Sleeveless Ready” cam- Cody Bess Photography 16 MAY 2012 • www.apparelmag.com TOP INNOVATORS paign. In 2007, Dao reached the mass market when she debuted students conducted extensive research, including customer sur- on QVC with three consecutive sell-out appearances with her line veys, real estate evaluations, profitability analysis on current lines Simply Chloe Dao, exclusive to QVC, and in 2008, she partnered and market projections. with bag and travel gear maker Nuo Tech to create a line of mobile Using their individual specialties, the students took on pieces technology and travel accessories. of the project and then met weekly with their faculty supervisors You might think she would want to spend a little time resting and with Dao to discuss her current business landscape, along on her laurels, but Dao, who emigrated to the United States the way discovering hidden inefficiencies and bringing to light the from Pakse, Laos with her parents and seven sisters in 1979, is power of her own name recognition over the boutique name, simply not wired that way. Dao and all of her sisters (it’s where Lot 8. As a result of their research and analysis, they suggested the original name of her boutique, “Lot 8,” came from) were always that Dao make several changes to her business, including a name encouraged to work and study hard (they were also encouraged change from “Lot 8” to “Dao Chloe Dao,” a physical redesign of to pursue careers in medicine or law, but that didn’t quite suit the boutique, and modifications to store hours by reducing week- Dao’s passion for fashion) and success has in no way lessened day hours by one hour a week and instead opening the store for Dao’s desire to keep reinventing herself. five hours on Sunday. The team recommended changes in the When Dao’s lucrative contract with QVC ended, she decided product line to focus better on Dao’s core customers, and also pro- it was time to make some changes. Taking a unique approach to vided Dao with tools to help her evaluate new opportunities and evolving her business, Dao applied to the Action Learning Pro- continue improvements in the future. (As a result of their work, ject (ALP), a program of the Jones Graduate School of Business the students all received an “A” and their project was one of at Rice University that teams MBA students with businesses, pro- four projects given top performance awards.) viding the students with real-world experience and the latter a full Dao’s collaboration with MBA students at Rice University’s semester of consulting services free of charge, with the goal of Jones Graduate School of Business brought together a great mix solving a specific problem or offering solutions and suggestions of detailed business analysis and creative fashion design that for improvement. has left the newly branded Dao Chloe Dao poised to move for- Dao’s business was one of 20 accepted to the ALP, and as ward with a new image and more focused product offering, reflect- part of the program, Dao was assigned a team of six MBA students ing Chloe Dao’s creative style and her desire to continually surprise who worked with her for an entire semester, studying her busi- and delight her customers. ness, brand, design concepts, customers and boutique as well as — Jordan K. Speer competitors’ offerings, store traffic and hours of operation. The Pump Wear Cohoes, N.Y. | www.pumpwearinc.com NOMINATED BY: Self alled one of the most common chronic cally improve the management of juve- Cdiseases among children and adolescents, nile diabetes, it can be a difficult transi- diabetes impacts approximately 151,000 tion for young, active children. people under age 20, according to the Cen- Julie DeFruscio learned this first hand ters for Disease Control and Prevention, when her 2-year-old daughter, Nikki, was Atlanta. Each year, this number increases diagnosed with Type 1 diabetes. “At the as more than 13,000 children are diagnosed time she was diagnosed, it was also when with type 1 diabetes. children were just beginning to wear pumps,” Diabetes is caused by the inability of the she said. “In fact, my daughter was the first pancreas to produce insulin, and children in our area. We were so excited to finally with the disease are subject to insulin treat- get her on the pump but quickly discov- ments, often by injection. Treatment also ered that there was no way for her to actu- can be administered by insulin pumps that ally carry this device.” provide continuous dosages. While this In line with the saying, “It takes a vil- streamlines the process, and can dramati- lage to raise a family,” a friend’s mom pitched Launched in 2001 with six products designed for children wearing insulin pumps, today Pump Wear offers 800+ products, including cases and clothing. 18 MAY 2012 • www.apparelmag.com TOP INNOVATORS now we can handle these efficiently and With a handle on production, Swatfame ing on Facebook, Twitter and blogging to with great speed.” is now focusing its energy on its evolving “get our brand out there,” Greenberg said.
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