2020 | 2021 ZÜRS MAGAZINE ZeitRaum

Luxury is always A map of The sound a bit cheeky the clouds of a place

Pure poetry – Lech’s A culinary trip Former ski pro Felix traditional costumes through Neureuther opens up

More Time. More Space. LECH ZÜRS

Editorial

Dear reader,

From this issue onwards, our ZeitRaum Magazine will receive a fresh new look. From now on, the design, concept and editorial work will be in the hands of our partner friendship.is & Super BfG, a collective of creative people who have been closely associated with Lech Zürs for many years. Among other things, the new ZeitRaum is intended to reflect a combination between a sense of tradition and the spirit of innovation that has shaped and distinguished our region and the entire holiday destination of for generations.

The values and unique qualities of Lech Zürs will also be brought to the fore and new perspectives will be opened up. Be it through portraits, such as that of hotelier Herbert Jochum in this issue, who over nine decades of his life has accompanied the development of Zürs. Or be it through exciting reports like the one about climbing onto Roggalspitze. Or be it during a foray through the gourmet town of Zug, to name just a few.

Exceptional people, an impressive natural environment, sports and leisure activities as well as culture and joie de vivre in all its facets - Lech Zürs has many faces. Our Magazine is just as diverse and full of charac- ter as the town itself, made to fulfil your desire for discovery, holidays and reading.

Stuben am Sincerely,

Hermann Fercher BERGAUF UND BERGAB, Director of Lech Zürs Tourismus GmbH DAMIT KENNEN WIR UNS AUS.

WER VIEL VORHAT, KOMMT ZU UNS. Damit es für Sie bei Ihrer Anlage eher bergauf als bergab geht, brauchen Sie mehr als nur Glück. Sie brauchen die exzellente Beratung der Hypo Vorarlberg, die genauso achtsam wie ambitioniert ist. Wie wir Vorarlberger eben so sind.

Hypo Vorarlberg in Lech, Dorf 138, 6764 Lech ZeitRaum 3 www.hypovbg.at/lech

2011_INS_Bergauf-Bergab_Zeitraum_210x295mm.indd 1 09.11.2020 16:17:04 4

LifeSpace ZeitRaum Lambert Wiesing Lambert An interview with a bitcheeky Luxury isalways Column byStrolz Column Martina of apandemic Holiday bliss–intheface Illustration by Markus Fetz A mapoftheclouds byFelsner Column Matthias Work Life Lech provides safety Angelika Kaufmann what ittakes The woman has A matter-of-fact priority Sustainability: Jochum Herbert A portrait hotelier of In allhonesty Page 6 Page 32 Page 28 Page 22 Page 20 Page 18 Page 13

Contents LECH ZÜRS ZeitRaum ExerciseSpace Neureuther professional skierFelix formerAn interview with The value ofthemoment Roggalkante A climbingreport from way beautiful in themost All theway tothetop– NinaandAn interview with home comes When theWorld Cup possibilities One mountain–athousand Omeshorn Page 48 Page 46 Page 42 Page 37

WorthKnowing PleasureSpace A brief eventA brief calendar in thewinter? What’s goingon The latest news Zürs?in Lech What’s goingon On water &snow Everything flows. Advent inLechZürs inwhite Silence A culinarytripthroughZug Into thefuturewithgusto The 71 Tips26 The ABCofwellbeing Page 70 Page 54, 94 Page 11, 34 Page 68 Page 64 Page 62 Page 57 st Arlberg MusicFestival Arlberg

Contents LECH ZÜRS ZeitRaum CultureSpace A text to listen to Zürs like? sound Lech What does Lech’s traditional analysed costumes Pure poetry A portrait Daisy of Hoch region Arlberg The snow painterfromthe Imprint eventA brief calendar What’s goingoninthesummer? The new mayor Stefan Jochum Welcome to Zug’s golfcourse inharmonyGolfing withnature Lech Zürs’ partnertowns compared Konnichiwa andGrüaß Eib! Page 86 Page 78 Page 73 Page 98 Page 96 Page 93 Page 92 Page 90

5 LECH ZÜRS LECH ZÜRS Luxury is always a little cheeky

Mr Wiesing, you have published a ideas about what should be regarded an experience of something pleasant. book entitled Luxus (“Luxury”). as excessive effort. But apart from And ostentatious are those things How do you define this term? that, one of the biggest problems that are used as a symbolic means when talking about luxury is that the for self-expression. However, the LAMBERT WIESING: Luxury is al- term is very often equated or con- German word Protz (“swank”) has a ways tied to things that include an fused with two other terms: comfort negative connotation. Prestige means exaggerated amount of effort. These and ostentation. the same thing, but is a much less things become a luxury for someone biased word. when, through the possession of this What distinguishes luxury from irrationally elaborate thing, one makes ostentation and comfort? One could ask whether an experi- the experience of being autonomous ence of luxury can be prepared or as a person in relation to ideas of ex- LAMBERT WIESING: We are dealing planned? Philosopher Lambert Wiesing was the first in his profession to deal pediency and appropriateness. That with three phenomena that are close- with the term luxury in detail. In our interview, he tells us the difference is why luxury quickly turns into some- ly connected and can also occur simul­ LAMBERT WIESING: I believe that between luxury, comfort and ostentation, what space, time and thing cheeky, one refuses to do what taneously or in conjunction. Luxury is it is rather counter-productive to pre- aesthetic experiences have to do with it and to what extent all this applies they themselves consider reasonable. about the experience of autonomy pare such experiences: The more ad- to places like Lech Zürs. In September of 2021 Wiesing will be a guest This applies to every experience of through the possession of irrationally vertising a place does, the more likely at Philosophicum Lech. luxury. What varies greatly from per- elaborate things. Comfort, on the oth- it is to become a prestigious place. son to person, however, are personal er hand, means a certain sensuality, Enthusiasts and connoisseurs, on the

6 ZeitRaum ZeitRaum 7 LECH ZÜRS LECH ZÜRS

other hand, are looking for that certain are many people who don’t have that disregard your schedule and experi- order to be able to work more effi- optimise ourselves, which has be- Enthusiasts clash with the ordinary. They are very many options in life. You are running ence that you are still in control of ciently afterwards, then I would not come more and more expected and difficult to approach through advertis- the risk of being regarded as cynical your time, despite all expectations speak of luxury. normal in our society. and connois- ing, because they are looking for what when you tell someone that time is a and conventions. isn’t covered by advertising. It’s almost luxury commodity – just think of the Does luxury have anything to do You have talked about travelling seurs, on the dialectic: The more you advertise, the people waiting in a refugee camp. Doesn’t taking time off in this way with ownership? before. What luxuries can the less attractive it becomes for them. The people you have in mind when also save you time, because you tourist industry offer its guests? other hand, you talk about time as a luxury good can recover and then perform LAMBERT WIESING: Yes, but not Lech Zürs is a place that promises are probably people who have a busy better at work? necessarily ownership of large or ex- LAMBERT WIESING: You can’t offer are looking for its visitors “more space and more life and a full schedule. When such pensive things. Here’s an example: It luxury like you can offer comfort or time”. Space and time are unlimit- a person takes time off, it is usually LAMBERT WIESING: If you see it that takes fairly little effort to listen to en- prestige to someone. Luxury is about that certain ed, yet only a limited amount is more comfort than luxury: At least way, then you are entering a logic of tire music albums on streaming plat- an aesthetic experience that may or available to each and every one of when that person is enjoying the improvement: You take a holiday in or- forms on the Internet. Nevertheless, may not occur to someone under cer- clash with the us. Does that make space and time peace and quiet. In certain circles, der to be able to work effectively. This more and more vinyl records have tain conditions. An aesthetic experi- luxury goods? such time off can also be used as is very useful and not excessive or in- been sold in recent years. There may ence is always about an experience ordinary. a prestige object to show off and im- appropriate. Luxury is something be various reasons for this – one is that makes you feel like a human be- LAMBERT WIESING: That depends press. But as I said, luxury must be exaggerated, a break with such a log- certainly the appeal of this conscious ing. A kind of life experience in the to a great extent on the way of life and distinguished from comfort and swag- ic of optimising practicality. In short: decision to avoid that idea of effec- sense that the individual feels that he the lifestyle of the individual. There ger. Luxury is when you deliberately If you take a holiday exclusively in tiveness and the compulsion to or she is alive. This experience can by

8 ZeitRaum ZeitRaum 9 LECH ZÜRS LECH ZÜRS

1,840 m Lechquelle Water Lech in Lech Zürs 1 Ø°C water

G temperature in E the winter W Ø14 water °C H temperature in C the summer The lakes of Lech Zürs: E

L

Reutte Zürsersee 2,160 m, 5.75 ha Water supply:

Philosopher Monzabonsee Lambert 2,150 m, 0.48 ha Wiesing Füssen Lech Falls Schwarzbachquelle → born in Ahlen Butzensee Ø 140 l / sec. in 1953, 2,124 m, 2.07 ha → is a Professor of Philosophy with a focus on image the- ory and phenome- nology at the Frie- Karbühelquelle drich Schiller Univer- Ø 7.5 l / sec. sity of Jena. → His book Luxus was published by Suhrkamp Verlag Spullersee in 2015. 1,810 m, 50 ha Lech River | Licca, “the rocky one”

Formarinsee 1,798 m, 15.9 ha Landsberg no means be achieved only through similarity with experiences of luxury, Approx. 750 house connections luxury, but, as Kant said in his Critique because even in philosophizing, for 14 000 inhabitants and guests Körbersee of Judgement, also through the ex­ a lot of effort is often purposelessly 1,654 m, 3.1 ha perience of beauty and sublimity – put into sometimes very small prob- both phenomena more than a few lems that play no role in everyday seek and experience when taking to life. Philosophers extensively discuss the mountains. questions such as whether the key- board on which they’re writing is real. Lech Zürs also wants to create And this has a certain similarity with more space and time for thought. the exaggerated effort that underlies Philosophicum Lech was founded a luxury experience. Since Lech is a on this premise 23 years ago. place where a great – and for many Isn’t philosophy or a forum like an exaggerated – deal of effort is put Philosophicum a luxury in itself? into many things, so Philosophicum 106 hydrants in the urban area fits in well. ↲ LAMBERT WIESING: Philosophizing as an activity certainly has a structural flows into the River Danube at Marxheim (DE) – 392 m

10 ZeitRaum ZeitRaum 11 LECH ZÜRS LECH ZÜRS

Life In all Space modesty and discretion It is the beginning Page 13 of March when we In all honesty have our appoint- A portrait of hotelier ment with Herbert Herbert Jochum Jochum at Hotel Lorünser. A few Page 18 days before the Sustainability: Corona lockdown. A matter-of-fact priority At that time, none of us suspected that Page 20 the events of the The woman has coming weeks and what it takes months would keep Angelika Kaufmann the whole world in provides safety suspense. We wel- come the 94-year- Page 22 old in the same way Work Life Lech we used to before Column by Matthias Felsner Corona. We shake hands. And sit down Page 28 in a cosy corner A map of the clouds of the hotel in the Illustration by Markus Fetz center of Zürs. Only a few guests are sit- Page 32 ting in the lobby. Holiday bliss – in the face Everyone else is ski- of a pandemic ing. The season is in Column by Martina Strolz full swing.

12 ZeitRaum ZeitRaum 13 LECH ZÜRS LECH ZÜRS

“I don’t know what to tell you,” says Herbert Jochum. One could be excused to think he didn’t run Hotel Lorünser for decades, that there was nothing for him to be proud of. And this, although he is interwoven with the place, with the house, as if he were part of it. “He has never been a great talker,” confirms his son Gebhard, who took over the house from his father almost 20 years ago and now runs it together with his wife Monica and his sister Elisabeth.

Herbert was born in Lech in 1925. There were no ski lifts yet and the snow seekers arrived by horse-drawn carriage. At that time Hotel Lorünser did not yet exist either; his father, also called Gebhard, worked for Hotel Alpenrose and taught tourists how to Hotel Lorünser in 1932 ski in stylish three-quarter cloth trou- sers. Wilhelm Lorünser had his house built in 1927. Almost ten years later, Gebhard Jochum and four colleagues from the famous Zürs ski school, which he had previously founded, were to buy it. Five ski instructors acquiring a hotel – a courageous step. It was a logical step to turn it into a sport hotel. “Our guests have always been primarily interested in , and not in partying,” says Herbert Jochum. The spirit of skiing was then, as now, tangible in the halls of Hotel Lorünser. Probably like no other hotel in the region.

When his father and the others bought Hotel Lorünser, Herbert Jochum was a boy of ten who loved skiing as much as his father. He graduated from the commercial school in Feldkirch, and during school holi- days, he would already work at Hotel Lorünser. After the Second World Herbert Jochum (l.) in his role as War he travelled to London and Paris the coach of the US National to learn English and French. He took Women’s Team at the Olympic Games 1952 in Oslo, tech-talking the exam to become a ski instructor, with the Frenchman Emil Allais, in 1952 he even trained the American himself the coach of the American women’s Olympic team for the Oslo National Men’s Team. Olympics. They won two gold medals. He wouldn’t have told us if we hadn’t asked. He also doesn’t mention that he Herbert Jochum (r.) as a young ski instructor himself was a talented racer before in Aspen/Colorado (1952). Next to him is Friedl Pfeifer from St. Anton am Arlberg and he started training others. The man is his deputy Fred Iselin (l.). modesty impersonated.

14 ZeitRaum ZeitRaum 15 LECH ZÜRS LECH ZÜRS

Herbert Jochum training Soraya Esfandiari-Bachtiar, wife of the Even in New Persian Shah Mohammad Reza Pahlavi in Sun Valley, USA (1955). York, you don't have to men- tion the name Loruenser. It’s enough to say: Jochum.

Herbert Jochum speaks slowly that.” And then he jokes: “You’ll have and calmly. He remembers all the im- to worm everything out of me.” He got There were Ah, you’re portant events and the corresponding into his profession by chance, he dates. 1937: ’s first T-bar lift is says. “But if you don’t like what you’re no caviare talking about built in Zürs. 1949: First major recon- doing, you can’t succeed at it, that’s struction of Hotel Lorünser. 1952 to for sure. You have to be able to talk or oyster Hotel 1954: Trips to the USA, which were to to the guests.” have a strong influence on him. He festivals, but Lorünser. loved working as a ski instructor at the And talk to the guests, entertain Sun Valley winter sports resort in Ida- the guests he could. And despite the only fun ho. He wanted to travel on to Chile fact that he no longer made any jour- and then settle in the USA, “but then I neys abroad, the world came to him: evenings, had to come back to continue the People from all over the world, crazy business.” He did what he had to do. about skiing, appreciated Sporthotel without a dress And it sounds a little like he did it Lorünser from the very beginning – more out of a sense of duty than en- he himself was still a small boy and code. There thusiasm. Thus Herbert Jochum be- Hotel Lorünser was a rather simple came the managing director of Hotel dwelling. Initially, there was only one was a lot of Lorünser in 1955. For decades he bathroom on each floor, for which the ran it together with his wife Inge, née guests had to add their names to a mischief, we Moosbrugger, whom he was to marry list. Wooden walls with many gaps only in 1958. “I’d known her since I was sporadically separated the rooms always had a a kid,” he says. At Hotel Lorünser, Inge and at night the hotel entrance was was responsible for the staff and the locked. It was not until the 1950s good time. Jochum’s time, a lot happened at re­ even though it is known that Hotel kitchen, as Herbert Jochum relates. that the hotel industry experienced gular intervals – reconstructions, exten- Lorünser used to and still hosts many “Like a housewife,” he says, smiling. an upswing. sions, optimisations. New equipment celebrity regulars. Of course, she was more than that. was added to the rooms, a new well- Inge Jochum has since passed away. Regular guest Meta Werner, who Hotel Lorünser; its dress code was ness area and new roof terrace were “Now I’ve told you some things had been coming here since 1934, kept rather casual, but always in style. built. “I always liked to build,” he says. after all,” says Herbert Jochum as Herbert Jochum is a veteran de­scribed the atmosphere like this: Once a week a band was booked and we come to the end. We agree. The hotelier, one who was always around, “Even before the word ‘hip’ existed, a house ball was held. And supposed­- And the guests were always hap- Jochums belong to Hotel Lorünser one who always had an opinion. Every­ the Lorünser was already ‘hip’. The ly Hotel Lorünser had the best hot py to come back, many of them for like the deep snow belongs to Lech one here knows him. When he takes best skiers in the world knew that it chocolate in the region. “Oh, is that decades. The Christmas season was Zürs. Another regular said it best: “ (...) his little walks through the village, a lot was the place to at. There were so?” Herbert Jochum asks and laughs. always fully booked for years; guests even in New York, you don’t have to of people want to talk to him. He hasn’t no caviare or oyster festivals, but only appreciated the family yet sophisti­ mention the name Loruenser. It’s been skiing for seven years because fun evenings, without a dress code. During the first reconstruction in cated atmosphere. And in the middle enough to say: Jochum. Ah, you’re of vertigo. When asked what makes a There was a lot of mischief, we always 1949, the rooms were given private of it all was Herbert Jochum. He talking about Hotel Lorünser.“ ↲ good host, he answers with a modest had a good time.” You didn’t have bathrooms and toilets and the front hall keeps a low profile about his guests; smile: “What can I say? I can’t judge to wear a tuxedo or evening dress at was renovated. Even during Herbert he does not mention any names,

16 ZeitRaum ZeitRaum 17 LECH ZÜRS LECH ZÜRS

Lech Zug Oberlech Zürs Energy supply

65of energy 000 are generated 000 using Biomass inkWh the village

8 million litres of furnace oil

22,000 tons of CO2 80 % 98 % are saved of the energy required of Lech Zurs households are annually are generated from renewable connected to heat and energy biomass supply from biomass Mobility

~ 1 million CO2 23 passengers are transported by emissions from transport parking spaces with charging systems the Lech Zuers' “blue fleet” in Oberlech in the winter at the “Green Garage”

trees are planted annually at the nursery Sustainability: 2,000 Flora A matter-of-fact priority

Oberlech is car-free. Lech and Zürs handle public energy and operates all of its cable cars and chair transport using a hybrid bus. Electric vehicles can be lifts, mountain restaurants, snow producing systems parked and charged up in its “Green Garage”. Four etc. with TÜV certified green energy from Austrian biomass plants in Lech, Oberlech, Zürs and Zug use hydropower. Nature speaks for itself anyway in Lech regional wood chips (a renewable source of energy) Zürs. Making tourism and our life as sustainable as to produce enough heat for all houses and compa- possible is a matter of fact for us. Much has been nies in Lech Zürs. Skilifte Lech operates Schottenhof done, much is being done and a lot still remains to be in Oberlech as an example for progressive high-al- done. And we are working on it, every day. pine farming. Since its inhabitation some 700 years ago and up to this day, Lech’s farmers contribute to You can read what are up to in terms of sustainability in our “Gestern. Heute. landscape conservation through their hard work. Morgen.” sustainability brochure, available at Lech Zürs Tourismus or by mail from Ski-Zürs AG fully invests in regenerative sources of www.lechzuers.com/en/brochure-order

18 ZeitRaum ZeitRaum 19 LECH ZÜRS LECH ZÜRS

The woman … has what it takes

Angelika Kaufmann is an returned to Lech Zürs. First When Angelika Kaufmann “Where and if blasting takes avalanche blaster in Lech she worked as a blasting sets off on her blasting mis­ place is decided by the re- Zürs, the only woman on the assistant at her father’s side sions, she has a ten kilogram spective commission for its Arlberg in this area and one for a year. Now, she has backpack on her. It contains area.” The commission to of at most four in all of Austria. been a master blaster and fuses, a detonating machine which Angelika belongs is The 34-year-old inherited a member of the avalanche and battery, detonators and responsible for the ski slopes her job from her father. He commission for more ammunition. “The explosive around Steinmähder, Hasen- had already been working as than ten years. Angelika and ammunition – for example sprung and Rotschrofen. a blaster for years when her team secure the slopes Lavinit – is only available in a Angelika found his job to in the skiing area by means bunker directly on the moun- be “cool”. “His stories soun- of planned blasting. tain,” explains the demolition ded dramatic and action-­ expert. Every blast is prepa- packed. I liked that.” After red directly on site. The criti- training to become a state- cal points are marked in a certified ski instructor and map system and are sighted ski guide and working at the on skies. A helicopter is used Ski Austria Academy, she if the weather allows it.

20 ZeitRaum ZeitRaum 21 LECH ZÜRS LECH ZÜRS Work Life Lech Lech as a temporary place of work

In the sixties, seventies and eight- to network with them, to share experi- ies, hoteliers and ski guides tell me, ences. All this factors have simplified many guests often stayed in Lech Zürs many workflows in recent years, ex- for four weeks or more at a time. In panded our possibilities, allowed us this context, one would be excused to pack more encounters into one day to think primarily of the small fortunes than any generation before us. that were probably spent in the pro- cess. Perhaps it is also worth remem- As always, there is also a coun- bering how, during this time on the ter-trend. People who are pro-actively slopes, in the terrain or in the evenings changing their communication be- at the hotel bars of Lech Zürs, deep haviour, actively ending their social friendships, close networks and ben- media activities or at least conscious- eficial business relationships were ly limiting their digital interactions. formed which ultimately proved to be Meetings, even if this is supposedly practically priceless. The “old genera- more time-consuming, are increas- tion” obviously had an intuitive talent ingly being conducted in real life for work-life blending, as we refer to again. Covid-19 is able to slow down the fusion of private and professional but not stop this burgeoning come- life today. Even back then, a clean back of meeting in person and talking separation between the two areas in both private and professional of life was something no-one would contexts. strive for, having a workation was al- most en vouge. And above all, another trend is developing that neatly combines digi- Of course, internal company com­ tal work and analogue experiences: munication via digital channels such We call it “workation”: In other words, as Slack, Zoom, Microsoft Teams etc. temporarily moving one’s individual or meetings with dozens of partici- workplace to where people usually take pants across the globe didn’t exist, their holidays, moving to the moun- and neither did Facebook, Instagram tains for a few weeks every year to and the like, now used to acquire work from there. And to live. In fresh hundreds if not thousands of friends, air, in a new environment and in the

22 ZeitRaum ZeitRaum 23 LECH ZÜRS LECH ZÜRS

Nowhere else can you get out into nature and back to work again more quickly and easily.

midst of nature, which ideally produc- Of course, this is not possible for What’s the ideal place for this? es new thoughts, brings upon a new everyone due to family, financial or in- It has got to be a place where every- impetus, enables new neuronal struc- dustry-specific circumstances. How- one shares a passion – and where this tures in the brain – and, by the way, a ever, a highly intensive, highly effec- passion can be experienced directly. feeling of holidays. tive work phase with your own team, a Lech Zürs is one of those rare places so-called sprint in great surroundings, where the literally starts is feasible and therefore worth con- right at your doorstep – and not just sidering for many – with a ‘bonus’ holi- after an ascent with two feeder gon- day feeling for everyone thrown into dolas. Within five minutes, the cross-­ the bargain. Analogue brainstorming country ski trail takes you from the invite you to get into conversation. “hubs” for hotels, where like-minded infrastructure and, not to forget, its on the terrace of the Freiburger Hütte village centre into the wilderness Conversations that lead to skiing a people can come together in a beau- authentic and innovative hosts has in the morning, Alpine experiences and silence of the Zug Valley. The trail deep-snow slope the following day tiful place, to work on projects un­ everything this market demands – in in one of the most beautiful destina- run up to Wöster has its starting point with a new friend, an employee, a po- disturbed and break out of familiar its role as an organically grown social tions in the Alps during the day, time to behind the church. Perfect conditions tential business partner – and then to structures. hub that brings people together in a … to act out exchange private and professional for those who want to combine leisure discuss a joint project idea at very natural way. We will have to wait experiences in a team at night. Venti- with work. No matter whether you want lunchtime. And, of course, hosts – people and and see what the future actually of the box, lated, inspired, contentedly tired. your break to last 30 minutes or sev- places – will also deal with this devel- brings. One thing is for sure: People eral hours – nowhere else can you get These opposites – getting to opment. How will hoteliers in Lech long to work from different places. using nature As already mentioned, this tem- out int nature and back to work again know each other personally, making Zürs expand their range of services And that’s not a new thing. Maybe we porary departure from the structured more quickly and easily. High-speed real connections, then working re- in order to satisfy the growing de- should learn to let the longing be as a source of work environment is nothing new in Internet access is available almost motely again over a longer period mands of their clientèle in the future? longing and just do it – just like the principle, but we have obviously lost everywhere, even at the lodges up in of time – are extremely important. How can mid-seasons be used for generation before us. ↲ strength and sight of it or simply forgotten it. For- the mountains. Unless you don’t want That is why there will be a lot more this? Will hotel rooms and lobbies be gotten to escape the beaten track, or, it. Then it’s deliberately left out. The work to do in the next few years in designed differently? Will bed and → Turn the page to read more on inspiration more generally speaking, to act out of key word is digital detoxing. terms of workation. There are already breakfasts, apartment rental compa- the most important terms in the the box, using nature as a source of specialised agencies whose business nies and hotels cooperate more of New Work. to be creative strength and inspiration to be crea- When it comes to night life, Lech model is to help companies organise closely to connect an exciting mix of tive, be productive, meet new people Zürs offers world-renowned restau- their working holidays. There are ar- people? Lech Zürs with its interna- … and much more. rants, bars and hotel lobbies that chitectural firms that design perfect tional guest structure, the existing

24 ZeitRaum ZeitRaum 25 LECH ZÜRS

The little glossary of the brave new working world

Co-working space Remote work Business concept where self- Working independently of one’s employed persons or freelancers can place of work Having a home office rent temporary workstations including is also a form of remote work. There infrastructure such as WLAN, printers is a German word for it, but the Eng- or meeting rooms. Some co-working lish term has also become estab- spaces can be rented on a monthly lished in the German-speaking world. basis, others on a daily basis.

Workation Digital nomads Merging work and vacation – Self-employed persons or em- working where others take their ployees who only need a laptop and vacation. Internet access to do their work, can therefore work from almost any- Matthias where and often change their place Work-life blending Felsner of residence. A term that is repeatedly used in the “new work” context instead → born 1975 in , of “work-life balance”. In the future, grew up in Lech Zürs → one of the brains New Work according to the theory, private and behind friendship.is, A concept created by philosopher professional lives would become in- the communication Frithjof Bergmann in the 1980s as creasingly intertwined - which is why agency in charge of this magazine a “new way of working” characterised New Work experts consider a clean → enjoys combining by certain features such as inde­ separation to be no longer possible work and leisure pendence of time and place or flexi- or appropriate. time in Lech Zürs bility, and which is primarily about self-realisation:­ Doing what you “real- ly, really want to do” (Bergmann). Work & travel Travelling from place to place to take on odd jobs there again and Home of again. The focus is on travelling and not on working: Work is basically only Fine Watches & Jewellery done to make travel possible.

www.huber-lech.at

ROLEX AUDEMARS PIGUET CARTIER HUBLOT IWC TUDOR 26 ZeitRaum POMELLATO BOUCHERON SHAMBALLA JEWELS SERAFINO CONSOLI LECH ZÜRS LECH ZÜRS

Cirrocumuli These thin, small, white clouds of Altocumuli ice crystals look These medium-height, white or grey clouds are usually as harmless, but they harmless as sheep. Unless they form small towers - then o i n g are harbingers there is a chance of snow or rain. g . ’ s t o a i n of thunderstorms. t r is approaching. thunderstorm A heavy I Altostrati These bluish-grey cloud layers often Cirrostrati extend over hun- dreds of kilometres. If stratus clouds block out the sun The weather will like long veils, it will almost certainly The sun then appears not stay dry. as if through a frost- remain as it is. ed glass pane – and sometimes it is no longer visible at all.

Stratocumuli Grey, sometimes white, deep and thick clouds er is g indicate an improvement th o a in in the weather, especially e g

in winter. w t

o

e

now g

vy s fa h

If the mountains are a l e

He l T

i ted. t

s c

pe b wearing hats, the t x . o b e e

r e t

t weather will be good. e (A saying)

Stratus clouds A continuous grey layer of low hanging clouds usually spells bad weather.

Cloud cap A mountain wears a cloud cap only when the atmosphere is stable without the chance of rain or her Early morning fog eat is worse. thunderstorms. w g get Rolling mist in the morning he oi to promises a “lovely day”. T ng

If it’s grey in the morning, the skies will be blue later on. (A saying) A map of the clouds They can be as fluffy as cotton candy and feathers – or as dense and thick as a heavy blanket. And even when they’re quiet they always have something to say about the weather. Those who know how to read clouds can plan with confidence. And know whether the time is right for an extensive hike in the mountains, a quick run down the slopes or an afternoon at the spa.

28 ZeitRaum ZeitRaum 29 LECH ZÜRS LECH ZÜRS

Red skies in the evening spell good weather.

Nimbostrati Afterglow These grey snow or rain clouds often cover the whole horizon. Their under- A red sunset means that the sky side appears dark because the large in the west is almost free of drops of water in them let almost no clouds. It follows that it will prob- The time of day of their sunlight through. A thunderstorm ably not rain the next day. appearance makes all is approaching. the difference. Thunderclouds – Cumulonimbi These gigantic, dense, swelling towers of clouds carry a lot of water and can Cumulus clouds reach a height of up to ten kilometres. The dense water clouds are reminiscent of domes or cauliflowers. If they appear around midday and disappear again in the evening, the weather will remain fine; if they appear in the morning or evening, the weather might become worse. T w b s h i e n e l o r l w e .

Cirrus clouds: cirri (pl.), cirrus (sing.) Cumulus clouds: Cumuli (pl.), cumulus (sing.) Stratus clouds: strati (pl.), stratus (sing.)

30 ZeitRaum ZeitRaum 31 LECH ZÜRS LECH ZÜRS

You let your mind wander out in the Holiday bliss – forest, pensively growing in the moun- in the face of a tains. Your soul breathes: Quiet.

cloud on the horizon. The heart pumping with joy. The Let us accept it with gratitude! At least every addi- rush of speed. The privilege of the empty pistes, thanks tional day that it continues. Every run that we can enjoy, pandemic to an early gondola ride. every kilometre on the trail that we conquer without breaking a sweat. Every dumpling we enjoy at the lodge, Or shall we take it easy and embark on a winter maintaining our distance from each other – never again walk? Softly the crystals crunch under the soles, the eyes will it taste so good, because at any moment a newly de- take in the beauty of the landscape. You let your mind creed travel warning could pull the plate from under our wander out in the forest, pensively growing in the moun- noses. Holiday bliss is no longer a given, but is bestowed tains. Your soul breathes: Quiet. upon us lucky ones by a kindly fate.

Man in harmony with the elements. Life is perfect. And when, in a few months, everything is back to Everything is as it should be. Everything is the way it al- normal, when a vaccine is available and the virus is get- ways was. Nothing can dampen the mood. Up to the mo- ting bored with infecting people, let us remember this ment in which at the end of the day, you return to a fa- gratitude and the tolerance for unavoidable miliar restaurant, and – with the expression of a con­ circumstances: noisseur on your face – let the waiter know that you don’t have to see the menu, that you will have what you had I have to wear a mask? So be it! Let’s just get up last year, and the year before that. The waiter (he too onto the mountain. has always been here) regretfully shrugs his shoulders: “Sorry, we’ve changed the menu a little bit. Unfortunate- My favourite dish has disappeared from the menu? ly, we no longer serve your favourite. Are you sure you Never mind! I can instead sit in the sun in front of don’t want to take a look at the menu?” the lodge.

Depending on whether you have children with you Queuing to get onto the lift? Whatever! Let’s enjoy and depending on their inherent temperament, the fol- the view while we’re waiting. lowing scenes either involve tears or a temper tantrum, or at least unenthusiastically veiled disappointment. Ultimately, life is still beautiful. Despite the virus or even because of it. But why does everything on holiday always have to It’s snowing. And nature acts as if everything was all as follows: What I really like in 2020/21 is that in the be the same as it has always been? If you take into account right. As if this were a winter like any other. As if it were first gondola onto the Rüfikopf, I no longer have to get that most people only get five weeks of holiday time per enough to cover the earth, the mountain pastures, the so close to the other people that I can smell how many year, it becomes easier to understand. Valuable holiday mountains themselves with the cold, white element for drinks the closely crammed occupants had the previous time should simply feel right, like a tailor-made suit. which the Inuit, so they say, have 70 words. But this year, evening, or if the lady at the left feasted on salami at the even that is not enough to create a world of blissfulness. breakfast buffet. This year I can breathe freely and let Now, over the years, tailor made suits have the habit the fresh mountain air flow deeply through my lungs – of starting to pinch. Rarely can someone wear his or Author Martina There was a time when our biggest concern was not at least the bit that my FFP2-mask lets through. her confirmation suit to a wedding or – ultimately – be Strolz to lose radio reception right at that moment when our buried in their wedding suit at some point. Life equals favourite song was playing and we were about to impress So let’s talk about the good things in life: a perfect change. Of the body, the suit and the menu too. Pity. But our kids in the back of the car with our ability to sing holiday in Lech – back in the day. it’s true. → born in in 1971, a graphic artist along and recall the lyrics flawlessly. Today, we follow and writer by trade, the latest infection figures of a region while on the It’s one of those days you love the winter for. Far Let us once again engage in the difficult balancing → spends half a way there. away from the grey slush and all the penetrating fog of act between the suit, the menu, Lech, and let us also year in Lech and the other half on Lake the city. An icy cold, sunny January day in Lech. Cool throw this stupid virus into the mix: This unusual winter Constance. Oh, Corona, it’s difficult to love thee! But one should mirrored ski goggles protect my eyes from the sun’s season 20/21, the course of which – I bet – no astrologer, → Her novel “Hotel see good in every thing and flip the coin until it falls on harmful rays, a sporty suit shelters my body against the clairvoyant or even a virologist could’ve predicted, will Mimosa” was published in 2018. The second the other side. My not entirely voluntary conclusion runs cold. Mountains as far as the eye can see. Not a single remain in our memory. one is in the works.

32 ZeitRaum ZeitRaum 33

1940 34 in Lech Zürs in Lech Snow Ø Wintertemperature -7.4 2012/13

°C snow flakes The largest 0 °C form at On average, Lechissnow-covered from 15November onwards 1988/89 -1.7 °C

1947 – 2020 Ø 7.6 m of fresh snow per year

Record year 1966/67 13.1 m of fresh snow LECH ZÜRS ZeitRaum

Fresh snow per year in metres 13.1 m 2020

No snow in other words, niverse. flake er or, there e u is oth are mo n th like the re possib snow s i le cr tom yst an a al formations th 2,000 m 6,000 m till touch-down approx. 1 h approx.

Cruising speed 4 km/h KLE2003a_ZeitRaum_210x295mm.indd 2

Photos from Herbert Lehmann www.kronelech.at [email protected] Telefon: +43 5583 2551 Österreich 6764 Arlberg am Lech 13Dorf Familie Pfefferkorn Kronevon„Die Lech“ Romantik Hotel P arties and celebrations and Parties A GLAMOROUS SETTING FOR WEDDINGSA SETTING GLAMOROUS AND FAMILY CELEBRATIONS. OF AN EXCEPTIONAL TIME. A LASTING MEMORY A LASTING

22.10.20 13:04 LECH ZÜRS LECH ZÜRS

All the way

into the themost beautiful top way –

Page 37 All the way to the top – in the most beautiful way A climbing report from Roggalkante

Page 42 The value of the moment An interview with former profes- sional skier Felix Neureuther

Page 46 Omeshorn One mountain – a thousand possibilities

Page 48 When the World Cup comes home An interview with Nina and Patrick Ortlieb Exercise

There are climbs that have promising names or boast the highest difficulty. And then there are lines, like the north edge on Roggalspitze, which Space lead to the summit in such a logical and beautiful way that you simply have to add it to your list of achievements.

36 ZeitRaum ZeitRaum 37 LECH ZÜRS LECH ZÜRS

An alpine classic probably not the reason for the leg- here is technical climbing, not just “Lake Spullersee”, says Stefan endary character of the route, which pulling up. Below me lies a chasm as we continue on, “is used by the was first climbed by the brothers of at least 500 meters. I’m grinning. Federal Railways to generate energy – Franz and Max Harrer in 1932. At that Roggalspitze really lives up to its for the tunnel.” He’s talking about the time they had untouched rock under- reputation as an alpine classic. Arlberg railway. In the 1920s, the neath them, but only had nailed original high Alpine lake was dammed mountain boots at their disposal to Views in all directions and connected to the power plant find friction on the limestone. I don’t We are standing at the belay sta- building in Wald am Arlberg via a tun- want to swap with them and clip tion of the seventh pitch. Exposed nel and pipeline system. Since then myself to the belay at the belay sta- and airy, but enough space for four has been connected to tion next to Stefan. “Let’s change feet and two bodies. Clouds are piling by way of electricity. And if shoes, shall we?” Stefan asks me. up in the west. Without uttering a you look closely, you can see old I nod and we pull our climbing shoes word, we both know what we have to foundation walls in the gravel bed of out of our backpacks. That’s a good do. Keep climbing quickly, take a the lake. They bear witness to the sign. From now on, I guess we really short rest at the top and then get off first Walser settlements here on the will climb. And at once the predicted the mountain. Stefan says that the Arlberg. Stefan doesn’t know why wind is coming up. We climb further most beautiful part of the tour is people moved up here. “Maybe they up to the first shoulder. With every ahead of us. And he isn’t wrong: The felt too warm down in the valley,” he metre the air is getting cooler, the next 80 metres promise exposed says and opens the cattle gate. We Mountain and ski guide views of the valley more impressive. climbing in direct line with the North have reached Hut. Stefan Bitriol After the second shoulder Stefan Pillar. To the left and right of it one dances over the first key spot of looks into deep rocky gorges. A dizzy- With fully filled drinking bottles → Born on 28 October 1981 the fourth pitch of rope and disap- ing sight, if you are not hanging in a we continue uphill. At the foot of in Bludenz pears behind the edge. From now on climbing rope and feel a slight pull → Co-Managing Director of Spuller Schafberg (2,679 m), we con- Arlberg Alpin – Alpine and we climb in the shadow of the wall. upwards. Stefan prefers to belay a tinue across the green alpine mead- Skiing School little closer, he says. Because the ows of Grazer Staffel, further east → State certified mountain and Actually it’s always the same guests with whom he travels in the ski guide, canyoning guide and towards Roggalspitze. We talk little, climibing instructor to amateur procedure: climb up, stop, unhook the mountains every day more confi- walk fast. Again and again I look up to and professional athletes intermediate belay, attach to the har- dence. And trust is important, regard- the edge: An alpine classic, I was told. → Has been working in outdoor ness and follow the course of the less of whether your climb is classi- sports since 2003 One of the ten best edge climbing → Motto: “Everything is ‘tippi rope until you reach the next interme- fied as a fourth or tenth degree of dif- tours in the Alps, I have read. An toppi’ (‘jolly good’)” diate belay and finally the belay sta- ficulty. You have to be able to rely on amazing experience, Stefan had said. tion. That’s climbing by descent. For each other. And Stefan always keeps A feeling of anticipation is taking the person in front, in our case Stefan, his word. I would probably believe him hold of me. Because soon the walking the matter is far more challenging: if he said there was no storm coming. will end and we will finally start climb- He has to look for the line in the rock; If the sky hadn’t turned dark long ago. ing. There is no better reason for he has to know where to find drill hiking. Stefan agrees and is holding hooks and where to place intermedi- And then everything happens his hands tightly interlocked under ate belays in the rock and above all, very quickly. The last pitch of rope we the shoulder straps of his backpack. he has to do one thing: Not fall. This climb on a running belay, because the We may have walked fifteen or takes off his vest. White traces of salt A posture that is the hallmark of many is one of the most important rules terrain is easy. Only once do I have to twenty steps, no more. Stefan stops on the backpack strap indicate that mountain guides. Someone once told when moving in alpine climbing ter- use my hands to help, but then the and turns to me: “Almost a little too he has shed a lot of sweat in the me that it is supposed to protect from rain. That’s why you actually always summit cross is already rising above hot to climb, isn’t it?” Sweat is dripping mountains. The patch on the head the wind. There is no wind yet. “But choose a route that is easier than me. The best thing to do there is to sit from his forehead, getting caught pocket gives away that he is a moun- there will certainly be a nice breeze at what you are capable of in such un- down on one of the big rocks and let in his blond chin-length curls. The tain guide. And the turquoise-blue the top of the edge,” says Stefan con- dertakings. This leaves time for a look Stefan show you the mountains: In morning sun is scorching hot. And al- colour of Lake Spullersee in the back- fidently. After all, he has climbed sev- into the distance. And you should the south, the Ötztal Alps rise up, in though we are standing at over 1,800 m ground tells me that the basin stores eral six-thousand-metre peaks in Ne- definitely let your eyes wander. If you front of which lies the Verwall. Locat- above sea level, the comfortable as- melt water, a fact Stefan will confirm pal and has completed the most diffi- do, you can see Bregenzerwald Forest ed to the far left is Ortler, the highest cent to Ravensburg Hut feels like a later. The 39-year-old managing di- cult climbing routes in the Dolomites. in the north and behind it the Allgäu mountain in South Tyrol, and to the Bikram march. We have only brought rector of Alpinschule Arlberg knows This is probably why he has that inner Alps. I think I can see Großer Widder- west you can see the Rätikon, the thirty meters of altitude difference the area, the mountains, the people peace and bold composure that stein, but Stefan is out of call and out Adula Alps and Tödi, the tallest rock behind us. Somehow I doubt that we and of course our destination today: mountain guides are renowned for. of sight. But the rope signal tells me formation in the Glarus Alps. And will make it back to the parking lot at the north edge ascending to 2,673 m that I can climb up. So I push myself below us are Lake Spullersee and Lake Spullersee before the predicted high Roggalspitze. Edge climbing par excellence over a small overhang and find myself Ravensburg Hut amidst green mead- weather change. Stefan, however, Brittle rock, greasy steps. The in a vertical plate. Many small steps, ows. Lingering above us are black- calmly puts the backpack down and first of ten pitches of rope are but few handholds. What is required grey clouds, with the first roars or

38 ZeitRaum ZeitRaum 39 LECH ZÜRS LECH ZÜRS

Factbox Roggalspitze

→ Level of difficulty: 4+

→ Rope lengths: 10 → Climbing elevation: 350 m → Climbing time: 2.5 h

→ Access: From the Spullersee parking lot, first follow the signs for Ravensburger Hütte (approx. 30 min.). After that, walk further into the valley to the Alpine huts of Brazer Staffel and ascend along a narrow path to your left, later through steeper rocky terrain to the Northern Canyon (1 h). The access is to your right and above on a wide ledge (approx. 2,300 m).

→ Equipment: 1 × 50 m single rope Helmet Band loop 8 express loops Basic assortment of mobile support devices (chocks/friends)

→ Characteristics: Alpine edge and ledge climbing, mostly on compact rock in Alpine terrain. Especially the upper rope sections run in a direct line along the edge and promise great climbing meters.

→ Descent: The descent is along the marked and partially secured regular path on the southwest side thunder coming in fast. We pack up stumbling and slipping is still not to the foot of the wall and on to Ravensburger Hut or the and head out. an option. In classic mountain guide Spullersee car park (2 h). fashion, Stefan has tied me to the Descending is rarely a fun thing short rope. Together we work our way to do, because going up is always down. Twice we have to cross small easier than going down – for physical old snow fields, around which small reasons alone as the joints do not like streams have formed. This makes going downhill. Stefan doesn’t care the rock wet and the descent even about that. He wants off the moun- more slippery than it already is. At a tain. Whether we like it or not. The fast rate we reach the foot of the wall, thunderstorm is coming closer and grab the rope and start running. The closer and neither Stefan nor I want first few drops hit us on the the last to become lightning rods today. But metres towards the parking lot. Then descending quickly is one of those it flashes and cracks, and the skies things. You’re exhausted from going open. But that does not detract us up, you’re lacking focus and motiva- from the experience we just had. tion. And the normal route on the That’s the way it is when you want to south-east side of Roggalspitze is make your way to the top in the most more challenging than expected: The beautiful way. The northern edge of craggy terrain is exposed and sloping. Roggalspitze is pretty damn close. ↲ Where the rock allows it, the danger of falling is reduced by wire ropes;

40 ZeitRaum ZeitRaum 41 LECH ZÜRS LECH ZÜRS

You retired in March 2019, until manifestations – whether left or right. then you had dedicated a lot of Maybe I On the one hand, I see digitisation as your life to skiing. How does it feel a great opportunity, but on the other to suddenly have so much time? should have hand it is also a huge problem. So it isn’t exactly easy right now. But then FELIX NEUREUTHER: To be honest, shut up once I keep meeting so many young people I don’t really have that much time who are so positive and who are en- even now. It was very important for me in a while. gaged in cool things. Who stand up for to smoothly transition from profes- their convictions and take to the sional sport to normal life. As a matter streets for it. And then I say to myself of fact, I don’t believe that after so that it’s not going to be that bad after many years at the top of professional all if they are the future. The future sports, it is possible to simply stop can also be rosy. But we all have to and do nothing. I was lucky that I work together – even the older gener- didn't have to end my career over- ation has to pitch in. night; instead I was able to prepare for it slowly. Now – after a little time to Do you feel that we are living in a reflect – I am still very happy and sat- fast-paced and hectic age? isfied with the decision I made. FELIX NEUREUTHER: Yes, we are In an interview with Frankfurter living in extremely fast-paced times. Allgemeine Zeitung a few years Digitisation and social media influ- The value of ago, you said the following refer- ence our way of thinking so strongly ring to the life of an athlete: “Over that we have developed completely the years I had to learn to simply different values. But that is not my enjoy individual moments.” Did world. Different values matter for me. the moment you now also have to learn to enjoy Life isn’t always about higher, faster, your free time? further, more beautiful, more expen- sive, richer … For me it’s all about re- FELIX NEUREUTHER: Everything is spect, acceptance, humanity and very different now. I used to measure also about being down to earth. moments by successes. And now it’s other moments that give me satisfac- Maybe I should have shut up once in You mentioned values that are tion. One of my children smiling at me, a while. But actually, maybe not. I just important for you personally. Which for example. These moments have a say what’s on my mind, the way things topics do you think are the ones different quality. In sport, I used to be are. And if I see that things are going most often neglected in public subjected to extreme pressure at all in the wrong direction in one area, I discourse? times. That’s why I said back then try to counteract. Especially when it that I first had to learn to enjoy these comes to sport or exercise. Because FELIX NEUREUTHER: Once again, moments. Leading after the first leg, these issues are so central to our I would say: Respect. If we accepted standing at the top waiting for the society – especially for children. You other people the way they are, we starting signal and knowing that simply have to address mistakes would all enjoy life much more. Re- 50,000 spectators are waiting at the clearly and openly. spect plays a central role in my life. finish can become strenuous, but it’s For years I had to accept the fact that actually something wonderful. You have two small children you­r­ there was a little Austrian (editor’s self and are involved with the note: Marcel Hirscher) who is a pretty Former professional ski racer Felix Neureuther Even during your active career United Kids Foundation. When good skier. I have always tried to be has spent a lot of time in various places around the you were not one to keep opinions you think about the future of your better than him, but also accepted world. In our interview, he tells us why he only saw to yourself. Time and again top children or, more generally, the when I wasn’t. And to respect him very few of them, what moments he remembers athletes are accused of living in children of today’s generation: as a person. and what he likes to spend his time with after retir- a bubble. Do you think that top What makes you feel positive? ing from professional sports. In addition, the man athletes should use their populari- What worries you? Often Marcel Hirscher was only from Garmisch-Partenkirchen reveals what makes ty to speak out and get involved fractions of a second in front of the Lech Zürs region special to him. in social issues? FELIX NEUREUTHER:There isn’t that you. In skiing, you have to invest much that makes me feel positive. an insane amount of money to be FELIX NEUREUTHER: The question The political situation is getting worse. just a little bit faster than the is, did I do what was good for me?! There are more and more extreme others. Does it sometimes drive

42 ZeitRaum ZeitRaum 43 LECH ZÜRS LECH ZÜRS

come to a halt, they don’t develop and But I only fall ill. My family and I are lucky to have the most beautiful mountains at home really learned on our doorstep. Moving, exercising, is particularly fun in such from defeats surroundings.

and I am In an interview you once said that the Arlberg, apart from your home, grateful for is your favourite skiing area. What them because makes Lech Zürs stand out? FELIX NEUREUTHER: When it comes each one made to diversity and the ski resort itself, Lech Zürs is certainly one of the best me stronger. the Alps have to offer. Of course, the mountain lodge culture is also part of it. What could be better than sitting with friends after a day of skiing or hiking, talking about what you’ve ex- perienced and toasting with a glass of tap water (laughs)? ↲

you to despair when you work grateful for them because each one incredibly hard, but the results made me stronger. just don’t come in? Let’s talk a little more about FELIX NEUREUTHER: Defeats are spaces and places. As a profes- simply part of it and are important life sional skier you were on the road experiences. The important thing is a lot, but everything was strictly that you learn something from them timed. Did you even have time to and that you give your best next time. get to the right places? If that is not good enough – well, there are worse things in life. And also, I FELIX NEUREUTHER: No! I once was faster than Marcel often enough, managed to do so in New Zealand. and those victories felt even more We spent four weeks in a row there amazing. and I had two days off, although the coach only wanted to give me one. Looking back – what do you think But I enjoyed the second day off you took away from this fight for and had time to at least see a bit of the best times and also the suc- Queensland. But apart from that I cesses and setbacks that came went to many different places, went with it for your life? through my agenda and left again without really seeing anything. FELIX NEUREUTHER: I didn’t take away anything from the victories be- Reaching the best cause I always defined success differ- “There will never be anything more ently. When I won my first World Cup beautiful in life” you once said in mountain experience individual medal in Schladming in relation to exercising in nature. 2013, I looked at the thing and thought: What do you feel, for example, Ski resorts around the globe place their trust in Doppelmayr/ So that’s it now?! Cups or medals when you stand on a mountain and Garaventa. True to our reputation as a reliable partner, we really don’t mean anything to me and look into the distance or when you always strive to provide our customers and their guests with that’s why they don’t exist in my ski down a deep-snow slope? the best possible solutions to enhance their winter sports home. The most important thing are experience on the mountain. The differing needs of the moments that stay in my mind FELIX NEUREUTHER: For me, that’s passengers provide the trigger for new ideas. and those I used to absorb. But I only what life is about. Movement. When really learned from defeats and I am humans stop moving, when they doppelmayr.com

44 ZeitRaum LECH ZÜRS LECH ZÜRS

Summit experience 2,557 m A mountain with a Omeshorn thousand faces. A Summit hiking path world of its own, in Gams freeride run steep & demanding legendary, only with a guide* Seekopf summer and winter. mountain restaurant Zürsersee lake with amazing 2,144 m Chamois observation spot 360-degree views Höll freeride run watch the animals The White Ring for pros only and from the slopes only with guide* partial section of the most legendary ski race in the Alps

Horaplätz freeride run Spending the night with a view of Lech, at 2,350 m only with guide* in a Bivouac

The Green Ring partial section of the 3-day hike

To Zürsersee lake in the direction of Wiesele hiking trail

Small-bore shooting range of the Lech Zürs Marksmen’s Club

Hiking along Zürsbach summer and winter * All information on guided freeride tours at at on guidedtours freeride * All information → www.lechzuers.com/en/winter/ski-schools

46 47 LECH ZÜRS LECH ZÜRS

After more than 26 years, the Alpine Ski World Cup is Homecoming set to return to Lech Zürs am Arlberg*. In the parallel slalom, athletes compete in the race side by side. for the World Cup Before the event, we met Olympic champion Patrick Ortlieb and his daughter Nina, herself a two-time junior world champion, for a quick interview: An imaginary race between two generations from the Ski-Club Arlberg talent factory, for whom skiing is a school of life at all levels.

Start

Every ski race begins with an inspection of the course. How do you visualise a successful race?

NINA: With the power of imagina- tion: The mind’s eye has to know ex- actly what to expect between the gates. Because in a race you usually only get one try.

PATRICK: It is crucial to read and internalise the challenges of the race correctly. This way you will be one step ahead of things later.

Does that also apply to life off the slopes?

PATRICK: Absolutely. If you have a clear goal in life, you will probably reach this goal faster and more suc- cessfully. I keep saying that it’s not the big ones that eat the small ones, but the fast ones that eat the slow ones.

48 ZeitRaum ZeitRaum 49 LECH ZÜRS LECH ZÜRS

First in your development as a profes- Ski-Club Gates But I don’t sional athlete? Arlberg

↓ think there is NINA: The Ski-Club was incredibly → Founded on formative for my career. It not only 3 January 1901 in St. Anton am Arlberg Then let’s launch ourselves out of a more com- paved my way into the Alpine World → Austria’s oldest the starting house and step on the Cup, but also enabled me to develop winter sports club gas – the first few turns are often plex challenge into a complete skier. Many of my and winner of the 1st Allgemeines decisive. How to find the right competitors don’t know anything Skirennen der Alpen rhythm? than getting about freeriding in open terrain, be- (literally “Open cause they come from smaller desti- Alpine Ski Race”) on 5 January 1904 NINA: After the first few gates, you faster in flat nations that only have one training → has 9,158 members immediately notice whether the mate- slope and no real mountains. Howev- from over 60 nations rial is suited to the conditions or not. sections. er, Ski-Club Arlberg promotes all → produced numer- ous top athletes and If it isn’t, you still have to keep fight- facets of skiing – not only the best medal winners at ing. It’s no different in real life: If you and fastest. World Championship make the wrong decision, you still level, the Olympic Games and the have to try and make the best of the PATRICK: Our Ski-Club is re- Freeride World Tour situation and continue to look ahead. nowned way beyond the borders of → its most famous the Arlberg region. Many regular members are Karl Schranz, Egon PATRICK: I need structure and guests who have been coming here Zimmermann, Trude continuity in life. This way I can better for years, feel like being knighted Jochum-Beiser, deal with headwind and obstacles. when they are accepted as full Patrick Ortlieb, Mario Matt, Nadine Wallner If you stay true to your philosophy, members. But our primary goal is and Lorraine Huber obstacles become smaller quickly to teach competence, because up and are easier to overcome. I also here, people live from skiing. And see obstacles more as challenges the passion for this sport is what we that allow me to grow and gain new want to pass on. experiences. Split Time Jump The World Cup race at the Arlberg also presents a new challenge. ↓ ↓ What significance does this major event have for Lech Zürs? Back to the race: The first gates And what about catching air? are behind you and you are both You’re not afraid of jumping or PATRICK: The region lives from the well on track. Nina, how does it falling? interaction between nature and man. Leaps are feel to compete against your own In this respect the Arlberg is synony- father, a downhill Olympic NINA: Timing your jump correctly mous with skiing. The first worldwide simply part of champion? is the decisive factor: Once you’ve ski races were held here and Ski-Club taken off, you can only marginally cor- Arlberg is the oldest of its kind the life. Life NINA: So, when I look over to rect your path. But it’s the same in Alps, so it is only fitting that the Alpine daddy like this, I assume that I will real life: Every leap for joy is followed Ski World Cup is coming here. With would be bor- win the race (laughs). by a drop. Flexenarena Zürs we have now found good race and not about my oppo- gravity and minimising frictional forc- a suitable location to make such a ing without But during a parallel slalom, do you nents fairing badly. es – after all, we have no motor to PATRICK: Leaps are simply part major event possible. A great many even notice what is happening on propel us. of life. Life would be boring without residents identify with this race. them. And the course next to you or are you in We are now approaching the flat them. And boredom is probably the a zone of your own? section of our race track. You are NINA: Besides, a downhill run most superfluous thing in life. NINA: I couldn’t agree more with boredom is both specialists in high-speed does not only consist of gliding. One my father. Personally, I’m just really NINA: In free ski training on the disciplines. What does it take to is confronted with different sections, Then we quickly jump to another looking forward to competing here, probably the open piste I learned that you ought glide really well? which in sum harbour the most di- topic: Numbers. Nina, you have a in my home country. to always keep an eye on your sur- verse technical challenges. If you want special relationship with the 29th most super- roundings. Unfortunately, during the PATRICK: Gliding is often depicted to get to the top you just have to be of February – a leap day that only You both grew up in Oberlech, competition, peripheral vision some- as something easy. But I don’t think a well-rounded skier. And on top of happens every four years. On this made your first turns in the snow fluous thing times plays a trick on me. After all, there is a more complex challenge that: You must not feel fear. Respect very day you won the Junior World and learned to ski there. What looking at your opponent is useless. than getting faster in flat sections. is important, fear is dangerous. Championship title in 2016 and role has Ski-Club Arlberg played in life. Ultimately, it’s about me delivering a After all, skiing lives exclusively from achieved your first World Cup

50 ZeitRaum ZeitRaum 51 LECH ZÜRS Sheer Driving Pleasure

victory in 2020. Patrick, you not only Finish Hotelier won the gold medal at the Olympic Patrick Games in 1992 with the number 1 ↓ Ortlieb on your jersey, but also your first downhill victory in the World Cup. Being at the top is also our final → Born on 20 May The parallel slalom of Lech Zürs was topic: Now both of you swing off 1967 in Bregenz th → Today, Patrick lives first scheduled for Friday the 13 . at the finish line and your gaze in Oberlech with his Is it pure coincidence or is it fate? goes up to the timeline. What wife and children does it say? Lara, Nina and Jona and runs the four- NINA: I’m a total numbers person. star Hotel Montana Not only because I have a special re- PATRICK: In the case of parallel in Oberlech lationship with numbers in the sense slalom, it probably shows red or → Olympic and THE World Downhill of sport, but also because I dealt a lot green, although it must be said that Champion with numbers when I studied busi- time does not always reflect perfor- → Former president ness administration. The number 13 is mance either. of the Vorarlberg Ski Association and one of my favourite numbers. For me, honorary member of it’s a positive number. And basically, it But at the end of the day, it’s all Ski-Club Arlberg doesn’t matter what start number you about who gets down fastest, get, what socks you wear in your ski isn’t it? 5 boots or on which day the competi- tion takes place: These things have PATRICK: Of course. But you can Professional no effect on performance. In this re- have a perfect run and still not win. ski racer spect, superstition should not be giv- Because you used the wrong wax or Nina Ortlieb en too much attention. you had headwind or the visibility suddenly got bad. There are many → Born on 2 April PATRICK: I’m anything but super- reasons. But in parallel slalom every- 1996 in Bregenz → Two-time Junior stitious. Every culture or religion has one has the same conditions, so World Champion, its own lucky numbers, I have none. there are no excuses. And that is ex- overall winner of the actly what makes this format so European Cup, won her first World Cup A ski race follows a rather simple appealing. race in the Super-G X formula: You turn from left to right, category in 2020 from blue to red, and whoever is NINA: Of course, time is crucial → Besides her career as a profes- fastest at the bottom is the winner. for our sport, but – as my father rightly sional ski racer, Nina Life is much more complex. What says – it doesn’t always reflect the studied business does competing in the Alpine World whole performance. I also had to administration at Management Center Cup teach you for life afterwards? accept this fact in the course of my Innsbruck career. Today, I see time as a source NINA: Self-discipline. Skiing is an of feedback, as a means of com­ individual sport, even if you travel as parison between me and the compe- a team. From start to finish you are tition, and I can learn from that. But on your own and self-discipline is cer- regardless of that, I am convinced tainly the most important key to that I beat my dad today (laughs). success. PATRICK: Anything else would PATRICK: Skiing is a self-explana- have surprised me. Besides, I’d be tory sport: Two people blast down happy for you. ↲ the mountain, one is faster and wins. * At the time of Everyone understands that. And theo- printing, the World Cup race is retically, anyone can copy it. Ultimate- planned for the ly, the more people participate in this replacement date sport, the more difficult it is to be at of 26/27 November 2020. the top in the end. bmw.at/X5

BMW X5: from 170 kW (231 hp) to 390 kW (530 hp), WLTP fuel consumption from 52 ZeitRaum 1,2 l/100 km to 12,2 l/100 km, CO2 emissions from 27 g CO2/km to 277 g CO2/km. Symbolic image.

the-x5_zeitraum_210x295_DE-EN_2_se.indd 1 24.09.2020 16:33:24 LECH ZÜRS

What’s going on in Lech Zürs? Bernard Defaix Bachelet-Monot The latest news Bernard Boisson-Vadot Pierre Boisson Paul Pillot 1 2 3 Arnaud & Sophie Sirugue-Noellat Thierry Pillot Anne Boisson Olivier Leflaive Raymond Dupont-Fahn Frank Grux Rapet Pere & Fils Thomas Morey Domaine des Lambrays J.F. Coche-Dury Michèle & Patrice Rion Guy Roulot Pierre Amiot & Fils Georges & Christoph Roumier Thibault Liger-Belair Henri Boillot Robert Arnoux Pierre Morey-Blanc Henri Gouges Olivier Merlin Rémi Jobard Olivier Guyot J. A. Ferret Jean-Philippe Fichet Domaine de la Romanée Conti Bruno Clair 1 3 Domaine de la Pousse d´Or Laurent Roumier Anne Gros Arlberg Trail: The Waldschwimmbad Lech Marc Colin A.F. Gros new long-distance completely revamped Henri & Gilles Buisson Robert Sirugue hiking trail 2 In the summer, it’s treated like an institution in Génot-Boulanger Petit Roy A newly developed long-distance Winter hiking theatre Lech: Its Waldschwimmbad (“Forest Pool”). For Albert Grivault Humbert & Frères 50 years this public pool which ranks among hiking trail connects the five towns Hiking through a winter wonderland and experiencing theatre Michel Bouzereau Denis Mortet of the Arlberg region: Lech, Zürs, the prettiest in Vorarlberg has been a favourite at the same time? Only in Lech … The renowned Teatro among locals and employees alike. In the sum- Thierry Mortet St. Anton, St. Christoph and Caprile ensemble offers its performances at unique places . Negotiating mer season of 2020 the popular pool has been Duroché along the way from Lech to Zug. Expertly, its performers given a new sheen. Its 1,200 square-metre the Arlberg Trail challenge takes mix the history of Lech with its role as a tourism destination Henri Rebourseau three days and boasts the prettiest premises now feature two new stainless steel exemplifying skiing culture. Some of the texts, letters and pools, a 25-metre competition pool including Y Joseph Roty mountain scenery the Arlberg has poems read out in its framework have never been published. D to offer along its 40-km length. diving tower as well as an Aquafit pool with vari- N Geantet-Pansiot The driving force behind the Winter-Wander-Theater (“Winter ous water attractions. The new wide wave slide What’s special about it? The cable Hiking Theatre”) is Lechmuseum. The team has developed U Arlaud cars are part of the trail, thus mak- is a special highlight for young and old and G the plays with lots of scientific accuracy, historical knowledge promises even more exciting swimming adven- ing it a lot easier to manage. and much passion. And the weather will provide the special R tures embedded in the impressive nature of U effects. Dates available at www.lechzuers.com/ Zug Valley. winter-wander-theater B

E N AG Small, but CHAMP amazing ©iStockphoto/OlafLoose

It does not always have to be a 5-star hotel: Lech Zürs also has over 150 small and cosy hotels as well as bed and breakfasts, lovingly Eric De Sousa designed holiday apartments and Egly-Ouriet private rooms. Comfortable houses Pascal Agrapart & Fils with a typical rural character, that La Closerie - Jérôme Prévost radiate a great deal of warmth and Valentin Leflaive security without lacking comfort – Emmanuel Brochet and which are simply “small, but amazing”. www.lechzuers.com/en/klein-fein-hosts

FINE WINE TRADING 54 ZeitRaum FOR GASTRONOMY AND END CONSUMERS. PRICE LIST: WWW.FUX-MI.NET LECH ZÜRS LECH ZÜRS

Page 57 The ABC of wellbeing 26 Tips The ABC of

Page 62 The 71st Arlberg Music Festival wellbeing

Page 64 There is nothing we should devote more time and space to than our own health Into the future with gusto and wellbeing. 26 tips, brought to you by Lech Zürs am Arlberg. A culinary trip through Zug

Page 68 Silence in white Arl-Berg Breathe Calcium Advent in Lech Zürs A B C The Arlberg region was … fresh mountain air – Calcium is essential to given its name by the delivered to your door. many bodily functions. first settlers, the Walser Daily, nightly, all year Milk is our main source, people. Arl was their round. More precious and it tastes best where word for the mountain than ever. cows eat nothing but pine found in and fresh grass and good, around Lech Zürs. Its ↳ Whenever, wherever in Lech Zürs old-fashioned hay. In- essential oil helps with am Arlberg. dulgence as an act of respiratory and rheu- self-care? Yes, please! matic ailments. Odds Pleasure are that the Walser ↳ Enjoy Lecher Heumilch (regional people already knew organic milk) in many hotels in Lech Zürs, in the cheese used about that as well … for fondue in the Zug Valley or for Backstube Lech’s home-made ice cream.

Space Detox Green D Forest Treat your body to a G rejuvenating and relaxing F In colour therapy, reset. And let your mind Eat In Japan, people have green is said to support join in by letting go of all been practising forest balance, harmony, thoughts that don’t add bathing as part of their concentration and re- to your happiness and healthcare for a long time. newal. Or, as German wellbeing. Better sit back E For good reasons: The air writer Goethe put it in and look at the clouds In ancient Greece, the is rich in terpenes which, his Theory of Colours, above you. word diet (diaita) simply among many other things, green is the colour meant “to lead one’s increase the number of which “the eye and the ↳ see page 28 – the clouds above life” and in no way in- killer cells in the blood mind repose on”. So Lech Zürs cluded starving oneself. while also lowering let’s go – off into the We should all know by your heart rate and blood green around Lech Zürs. now that in the long run, pressure. enjoying healthy food ↳ 40 Shades of Green – to be and learning moderation ↳ Try it yourself – during a walk found everywhere in spring, summer and autumn. does much more for our along the Lech Trail along the Lech River. health – and mood.

56 ZeitRaum ZeitRaum 57 LECH ZÜRS LECH ZÜRS

Letting go No Saying no (to excessive expectations, stress and the daily grind, for example) means saying yes! Yes to more free- dom, yes to feeling in control, yes to more balance and joy. L N Come join us in saying yes to more space, more time! O It’s the year of abandoned Oxytocin plans (or no planning, Oxytocin, the bonding really), but also the year Photo­ Rheumatism or “cuddle hormone“ is of looking at things from therapy released when we snuggle Herbs a new perspective. What up to loved ones, when do we want? What do we P R we bond, hug, touch. It’s a really need, what’s “nice Sunshine is a good thing, real “feel good hormone” to have” and what can Although its smell is less than convincing, the Wal- H even more so at high alti- that reduces cortisol levels, we let go of? ser people have long appreciated the sulphur spring People in the Alps have tude. Phototherapy (or in Schröcken as a gift of nature. Its waters help, activates our neurological been passing on their heliotherapy) uses it for among other things, with rheumatic diseases – as reward centre and makes knowledge of the healing ↳ Read Lambert Wiesing’s medical purposes such as us feel more relaxed and Jogging thought on luxury on page 6 may a gentle walk to get there. powers of herbs from the treatment of mental confident. generation to generation. health issues or skin con- ↳ Follow the Tannberg Trail “In the footsteps of the Walser people” Veronika Walch collects it ditions. And did you know ↳ Treat yourself to a massage for our time and shares it J that 5 to 10 minutes of di- at Eva Wolf Treatments in Zug or in classes and workshops. rect sunlight on your face, in the many hotels and spas of Running at high altitude increases both performance Lech Zürs. and regenerative capacity. With a little help from chest and hands every day ↳ www.kraeuterwerkstatt-lech.at Sabine Reiner, runner-up to the Mountain Running helps with keeping your M vitamin D levels up? World Championship, you might even want to try “The White Ring” Trail Challenge in Lech Zürs. Mental Health ↳ See you on the sunny terraces in and around Lech Zürs! Intuition ↳ www.sabinereiner.com A healthy mind in a ↳ www.derweissering-trailchallenge.com healthy body – that’s T what mankind has I been after for ages. Travel Know Your Limits What are the main Much too often, our contributors? Enough Travel can be stressful – decisions are driven by sleep, regular exercise, or, if you take a scenic Q train ride through the stress, (subconscious) a good diet, healthy K Austrian Alps, the perfect fears and our own or relationships, taking Quintessence others’ expectations. When out and about in breaks and letting go opportunity to start your Give yourself a break nature, we sometimes put of old patterns. Or Sauna holiday early. The train and dedicate a day too much strain on our shall we just say: a Western medical stations of St. Anton and to following your gut (untrained) bodies, result- good holiday? tradition aims at a fair Langen are less than 30 feeling. What do you ing in sore muscles. Go balance between the minutes from Lech Zürs, easy on yourself after- S offering a comfortable, really want? No need four terrestrial ele- for breakfast in the wards and treat your body ments water, fire, air, Anti-aging, detoxification, increased metabolism sustainable, relaxing way morning? Feeling like to some relaxed move- earth. Aristotle added and blood circulation, pain reduction – the health of getting there. a nap at noon? Longing ment, stretching, Black- a fifth, aether, or quin- benefits of regular sauna use are impressive and for some exercise in roll stimulation or enjoy tessence in Latin, the would easily fill an ABC of their own. Perfect for ↳ Visit oebb.at for train the afternoon? a massage or spa visit. material that fills the regeneration after a long day of skiing or on a rainy connections and reservations And don’t forget to pat region of the universe afternoon. ↳ Lech Zürs is ready for it all. yourself on the shoulder above the terrestrial for the hike or ski tour sphere. Translucent, you’ve accomplished. pure, timeless, heaven- ly. Catch a glimpse of it by looking at the skies over Lech Zürs. The ABC of wellbeing ↳ Skyspace Lech

58 ZeitRaum ZeitRaum 59 LECH ZÜRS

Unleash Yoga happy U hormones Y Don’t you agree that we People all over the world sometimes forget to add a follow the Far Eastern little fun (aka endorphins) way to a balanced body, to our days? Dancing is mind and soul and to great and easy way to appreciating the precious- change this. Dancing ness of the here and now. makes our brain release So do we in Lech Zürs. happy hormones, it reduc- es loneliness and the risk ↳ Summer Yoga on the of dementia, it improves mountain with Marilena Walch our posture, self and body and LechErLeben (included with your Lech Card) awareness. And since Water it’s 2020: Did you know that all this also goes for Rote Wand Chef’s Table dancing on your own in the privacy of your own W Great dining on the smallest scale home? Get your ear- Water is healing, liberating, disburdening. Plenty of The Rote Wand Chef’s Table has cooked itself way into the hearts of our guests putting them phones, choose your play- reasons why we should take the plunge more often. “on top of the world”. Unforgettable menu creations unique in the alpine region served with Just do it – at the Arlberg, the region of the list and dance it all away! wine pairings or juices await you in the old Schoolhouse. For a maximum of 12 to 14 people -Danube watershed. with even more personal service. ↳ And then come join everyone at Tanzcafé Arlberg in April 2021 … ↳ Visit the marvellous Waldschwimmbad public pool, jump into the pictur- Early Bird Chef’s Table 5.00 pm | Chef’s Table 8.00 pm | By reservation only! Scan QR Code esque Butzensee or the emerald green Formarinsee at 1,800 m or cool off and download the app! in the crystal clear Lechbach.

The Great Unknown VVorarlberg X Zzzz In Austria’s most west- ern province, people are If 2020 has taught us any- thing, it is that we know Z said to combine respect for their heritage with everything, yet nothing. When it all seems like Rote Wand outstanding innovative How can we deal with this too much to handle, power. Maybe this – in a positive way? Maybe make the commitment Your table is reserved plus crisp air, clean by embracing change – to sleep at least 8 hours water, great produce and by focusing on the each night for a few The new era in the Rote Wand lends a hint of nostalgia in the res- taurant and in the Rote Wand Stuben traditional dining area (91 and a generally positive value of the little things. days. Besides its mani- of 100 Falstaff points): You will be escorted to your reserved table attitude towards life – fold benefits for your just like in the good old days. But no worries, the innovative cui- ↳ Pause. Close your eyes. are what add up to the physical health, enough sine and the interior design are more than just contemporary. And Breathe. It’s all good. nation’s highest life sleep also changes naturally, winter hikers and skiers who are planning to enjoy a cu- expectancy? your general outlook linary pit-stop in the Rote Wand are also very welcome. And if you on the world. have a bit more time to relax, be sure to plan for the eternal secret tip of the Rote Wand: We serve fondue in the Gaststube traditional ↳ Heavenly beds, starry nights dining area for lunch and dinner! and perfect silence are waiting for you in Lech Zürs. Lunch 12.00 to 3.00 pm | Dinner 6.00 to 9.00 pm By reservation only!

The ABC of wellbeing

60 ZeitRaum Rote Wand Gourmet Hotel | A-6764 Lech-Zug am Arlberg | T +43 (0)5583 3435 0 | F +43 (0)5583 3435 40 | [email protected] | www.rotewand.com LECH ZÜRS

Painting transforms space into time, music time into space.

Hugo von Hofmannsthal

st You too can experience the 71 Arlberg Music Festival magic of music when time merges into space. In a festive in Lech am Arlberg, atmosphere and cheerful mood in the marquee set up 30 July to 1 August 2021 on Schlosskopfplatz.

ZeitRaum 63 LECH ZÜRS LECH ZÜRS

any high-performance pretensions, has a big head start in international Chef’s Table at the Schualhus comparison. And Joschi Walch also has words to comment on this: “The Into the future perceived disadvantage of the past becomes the advantage of the future.”

with gusto Which is really surprising in view of the village’s flair: the astonishing number of restaurants, whether they are called Alpenblick or Alphorn, Allerlei, Auerhahn, Hartenfels, Stäfeli or Achtele, holz°7 or Sushi in the garden. We want to take a closer look at some of the restaurants – Älpele, Klösterle as well as Rote Wand Chef’s Table and Rote Wand Stuben. Andreas Mittermayr’s nearby Zug- Älpele Ä l p e l e based fish farm, and combines it with Älpele is the furthest from the radish, miso and chives. His celery centre of Zug. In the 17th century, foam soup is equipped with red sprin- Lech had a separate with this kles in the shape of currants, and name, and today, among experts, it spruce top oil as well as wild ravioli is synonymous with fondue, Kaiser- are also part of the game. Hearty schmarren and extravagant shuttle dishes such as deer stew with vehicles: In the winter and if you wish, Spaetzle are also served, and what­ you can reach Franz-Josef Walch’s ever you do, don’t forget to leave restaurant via Hägglunds, which the room for some buttermilk Schmarren! locals also call the “old Swede”: a tracked vehicle brought here from the Chef’s Table at the Schualhus far north for the most inhospitable The kitchen philosophy of Red conditions. In the low rooms, whose Wall Chef’s Table is completely differ- wood was recovered from a 300-year­ ent: With Max Natmessnig, one of old building called “Cia-Hus”, steam- Austria’s highest rated chefs at the And understated Josef Walch, who everyone pre- Zug is about half an hour’s walk ing hot pots can be found on all tables moment is in charge of the kitchen at holiday resort off fers to call Joschi, is rarely at a loss or a few minutes’ drive by bus away in the evening: Four types of fondue are the mainstay of Älpele’s kitchen. old “Schualhus”, a little house from the beaten track: for words anyway. And when it comes from bustling Lech. The village at the This cheese dish is upgraded with 1780 located next to the equally Zug impresses with to Zug, his home, the Vorarlberg-­ head of the idyllically quiet Zug Valley Chardonnay and kirsch, and to select charming little church, which can its unexpected nor- based hotelier and visionary knows – easily viewed from the high trail – is A c h t e l e the best local cheeses, a kind of be accessed from the hotel through mality and culinary even fewer hesitations. “Zug”? It’s another piece of the puzzle in this alpine dairyman casting is held, an underground passage. Natmessnig achievements. Of very simple: “Zug is love at second internationally renowned holiday re- they say. gained experience in various award-­ the joys of alpine sight.” According to Joschi Walch, gion. Zug radiates a normality that is winning restaurants around the world butter, alpine dairy- who runs the “Rote Wand" gourmet not often seen in other well booked Rote Wand Stuben and settled down in the Arlberg re- man castings and hotel together with his wife Natascha, destinations, and the fact that almost Rote Wand Stuben has also gion with his wife Bekah. The concept world-class cuisine. people who don’t already know Zug all the businesses here are open in made a name for itself with its fondue. of the Chef’s Table at the Schualhus don’t come there. No-one visits Zug the summer is part of the picture. At The founder of this establishment, involves a few seats at a U-shaped by chance. When guests do decide on night the village is hardly lit up be- Josef Walch sen., used to bring his counter, from which one has a direct the area, they are always drawn to the cause it deliberately switches its lights guests from Lech up to Zug with view of the exceptionally relaxed centre of Lech. “That’s where it all off to reduce light pollution. You will horse-drawn sleighs. Today, the tradi- (and at the same time highly concen- happens.” “But if they ever walk here also have a hard time finding the let- tional parlours, which have recently trated) kitchen crew, and a fixed menu or end up in Zug while skiing, they fall ters “Hotel” anywhere; the guests are been redesigned, serve contempo- that starts with a multi-course aperitif in love with it. And then they’ll come supposed to feel at home here. The rary Alpine creations in addition to on the ground floor. While enjoying back.” And it seems to be a lasting way people’s longings are developing the tried and tested fondues: Head their aperitifs, the patrons are pre- love, not just a holiday flirtation. in these times, Zug, this inward-look- chef Florian Armbruster, for example, sented with the ingredients the team ing understated holiday resort without pickles Alpine char, sourced from uses: They include home-made

64 ZeitRaum ZeitRaum 65 LECH ZÜRS ADVERT

Zug’s culinary Cashless is the way to go K l ö s t e r l e offerings: Find all opening hours A strong partnership for unforgettable and care-free holidays in the Arlberg and offerings of Zug’s varied restaurants at region: American Express extends its offerings for guests and companies www.lechzuers.com in the Lech / Zürs region: from exclusive spaces in the "Green Garage” to many new places that accept the card to free tube scarves. As the region’s preferred cashless partner and event sponsor, AMEX promotes a special winter experience – combined with security.

Cooperation extended: Hermann Fercher from Lech Zürs Tourismus (l.) and Mark Hübl (Management of Amex Austria, r.)

American Express and Lech Zürs Tourismus have been working together successfully for years. “The region stands

for quality, exclusivity, service and tradition – all values that Eye-catchers for inside are very important to us and our customers,” says Mark Hübl and outside: Tube scarves from the management of American Express Austria. “A large and displays for Lech Zürs part of our clientèle loves this destination. We want to make pumpkin seed miso as well as ma- from the 16th century (you don’t even Spelt miso in a gratin of black cab- sure they have an unforgettable time and will support them tured saddle of lamb, Bavarian prawns have to be exceptionally tall in order bage and black salsify. Those who to the best of our abilities with our special lifestyle services.” Care-free time-out and verjus. Served at the Chef’s Table to knock your forehead on the low have not yet fully grasped the mean- itself are a multitude of courses, each wooden door frame) is now the base ing of the Japanese term umami The international credit card provider has extended its The new AMEX tube scarves are as practical as they are more amazing and cosmopolitan than of a young couple whose biographies will have the chance to do so at involvement further for the winter season of 2020/21. stylish. Card holders can pick these protective and warm the last, accompanied by drinks made span continents: South Tyrolean Klösterle, at the end of Zug, at the Besides promoting the region and its companies around accessories up for free at many hotels. They don’t say from fine wines or even sorrel, whey Jakob Zeller and Singapore-born beginning of the Zug Valley. ↲ the world in its AMEX Customer Magazine and specialist “don’t live life without it” though as we are all looking for- and hazelnut oil. All of this once again Ethel Hoon. The two got to know each departments by means of various tips on hotels, restau- ward to a time without face coverings. The claim – refer- shows that Hotelier Joschi Walch other in the remote and exceptional rants and exclusive events, American Express offers two ring to the American Express credit cards of course – is does not know the meaning of establishment that is Fäviken in Swe- spaces in Lech's “Green Garage”, Europe’s first fully electri- omnipresent in the region, for instance on lifts or at Tanz- stagnation. den. Klösterle exudes Scandinavian fied parking garage, that are exclusively reserved for card café Arlberg – proudly presented by American Express – simplicity (good question: What sets holders. Apart from that the range of partners that accept taking place in April 2021. “We are stoked to support this Klösterle its apart from the the alpine one?) the card has been greatly extended, too. “From lift tickets great music festival as a sponsor,” Hübl says. “American Belonging to Almhof Schneider, and that includes fermented ingredi- and shopping to accommodation, doctor’s appointments or Express stands for security and exclusivity – when paying Klösterle, the last house in the Zug ents and buttery happiness, as is dinners at restaurants: Our cards are widely accepted here. and when on holiday. Together, we offer guests a unique chain of houses, as it were (the local mature Mangalica bacon with dizzy- Many lodges even let you pay for your last swing in a and relaxed experience.” Lech bus turns here), is likewise a ingly aromatic cow parsnip seeds. contact­less fashion,” says Hübl. place of modernity. The Walser house Tart rowan berries in Alpine Negroni.

66 ZeitRaum ADVERT LECH ZÜRS LECH ZÜRS

Silence in white.

The snow glistens in the moonlight. Like a thick blanket it covers the landscape, which here, in Lech Zürs, is already white while most other places have not even seen a single flake. You trudge through the pow- der that crunches under your shoes until you arrive at a warm place that smells of freshly baked cookies, cinna- mon and cloves and a cup of steaming hot wine. The wood crackles in the open fireplace. You look out of the window: It’s snowing. That’s what the Advent season is all about in Lech Zürs am Arlberg.

68 ZeitRaum ZeitRaum 69 LECH ZÜRS LECH ZÜRS

Winter Events 2020/21 Winter Events 2020/21

December 2020 January 2021 February 2021 April 2021 scheduled for April 2021

01. – 24. 12. 07. – 10. 01. 04. – 07. 02. 10. 04. Tanzcafé Arlberg Advent window Snow & Safety Camp by Snow & Safety Camp by Rüfi 900 Music Festival Lech Zürs am Arlberg Björn Heregger Lorraine Huber Lech am Arlberg Lech Zürs am Arlberg Lech Zürs am Arlberg Lech Zürs am Arlberg 17. 12. 15. – 17.04. Start of the winter season 14. 01. 26. 02. and 28. 02. 15th European Winter Events 2021/22 Lech Zürs am Arlberg The White Ring – Winter-Wander-Theater Media Summit The Speed Race Lech Zürs am Arlberg Lech am Arlberg Tanzcafé Arlberg November 2021 31. 12. Zürs am Arlberg Music Festival Music Laser Animation 16. 04. FIS Ski Weltcup Wine and Gondolas When spring finally arrives and brings back Lech Zürs am Arlberg 16. 01. March 2021 t-shirt temperatures on the sun terraces, it is Zürs am Arlberg The White Ring – The Race Auenfeldjet / Weibermahd time for the Tanzcafé Arlberg Music Festival. Rüfikopf Bergstation 04. – 07. 03. Skiing in the sun in the mornings, music in the Women Progression Days afternoons and evenings and lots of joie de 25. 04. vivre in the bars, hotels and right on the slopes 21. – 24. 01. Skitouren Camp End of the winter season – just like in the past, only today. Women Progression Days by Lorraine Huber Lech Zürs am Arlberg Freeride Camp Lech Zürs am Arlberg by Lorraine Huber Lech Zürs am Arlberg 18. – 21. 03. Snow & Safety Camp by When and if events actually take place depends on how the Covid-19 situation develops. 23. 01. Stefan Häusl As we all know, things can change quickly in times like these. You can find the latest information at www.lechzuers.com Let's stay positive and look forward to good times in Lech Zürs! Freeride Safety Camps Lech Zürs am Arlberg Lech Zürs am Arlberg

scheduled for April 2021 Arlberg Weinberg Lech Zürs am Arlberg

First class skiing The White Ring - The Race SINCE 1925 No fewer than five lifts, five downhill runs, an in- tensive ascent and a demanding ski route be- tween Omeshorn and Zug form the route of the White Ring – a unique event for ambitious hob- by racers at the cradle of alpine skiing – walking in the footsteps of its legends.

Arlberg Weinberg The Arlberg Weinberg event shows the most beautiful side of culinary art: the people behind it. Enjoy exceptional wines as well as unique dishes and get to know our hosts in comforta- For reasons of Covid-19 ble and exclusive settings. A special experi- we reserve the right to ence for the body and the soul hold the event in an ap- propriate manner, es- pecially with adequate amendments to the SKISCHULE LECH number participants, www.skilech.info location and program or cancel the event. Business activities: Ski, Ski tours, Snowboard, Cross-country, Telemark Courses offered: 70 ZeitRaum Group courses, Private courses, Children‘s courses, Children‘s paradise

SSL-I_Zeitraummagazin_V6.indd 1 16.10.20 13:23 LECH ZÜRS LECH ZÜRS Culture

Page 73 The snow painter from the Arlberg region A portrait of Daisy Hoch

Page 78 Pure poetry Lech’s traditional costumes analysed

Page 86 The snow painter What does Lech Zürs sound like? A text to listen to from the Arlberg region Daisy Hoch Lech Zürs is not only a dream destination for skiing in the winter and hiking in the summer: Art is also produced there. As part of our new Kunstraum (“Art Space”) series, we will portray one local person who plays a decisive role in the art and cultural life of Lech Zürs in each issue. We will interview artists as well as gallery owners and curators. First on our list is artist and Space Sonnenburg gallery owner Daisy Hoch.

72 ZeitRaum ZeitRaum 73 LECH ZÜRS LECH ZÜRS

About snow. To her, snow means silence, and to paint it, Daisy Hoch must be sur- When it “I only paint snow. I cannot im- rounded by silence. She finds it in her agine a life without snow.” small studio at home in Oberlech. “I snows, I have always have.” It’s her intimate place. Daisy Hoch’s attitude towards “I need silence, I want to hear it.” the feeling the white stuff, which is never just Snow is also a living substance for white, is entirely positive: “White is a her. “It changes with every hour, time it’s snowing colour that has myriads of shades. of day, season. Snow is in motion. For me, snowflakes are messengers Perpetually!” just for me. of art sent to us by heaven.” About being able to see. When she talks about snow, what she means is the snow in Lech Zürs. “You have to see everything Six months of snow a year, that is very instead of just imagining it.” rare. “When it snows, I have the feel- ing it’s snowing just for me. Only we Almost every day she stands at and loves it, because she needs get ‘real’ snow. If there is one thing we the window or on the terrace and nature to breathe – just as much have enough of it’s snow.” Her paint- looks over, at the mountains with their as she needs art. Almost every day ings are not cold, and if there are small indentations and cracks, with she walks the forest path from houses in them, there is always a light their trickles and ledges. “There it Oberlech to Lech. “It’s my meditation shining inside, “something warm to melts.” To depict nature is not Daisy path, my path of power. I perceive show the way.” Hoch’s intention. Her paintings are in- all changes in nature intensively.” terpretations of nature as she sees

74 ZeitRaum ZeitRaum 75 LECH ZÜRS

Simply one step ahead. A home for people and works of art.” Over the course of the last dec- ades it has exhibited works by the most renowned artists: Friedensreich Hundertwasser, Christian Ludwig Attersee, Xenia Hausner. Ernst Fuchs, Arik Brauer, Alexandra Wacker. Hermann Nitsch, Arnulf Rainer, Herbert Albrecht, to name but a few.

“Art in the mountains and pleas- About the Corona cycle. ure in the snow don’t contradict each other. Instead, art opens a door that, “My husband recently asked me: when we open it, gives us space to Where do you get the strength to pause.” ↲ paint these pictures?”

A mighty waterfall here. A wall of ice there. Rocks. The snow paint- Whoever looks at nature trans- ings that Daisy Hoch painted during formed into a painting is tasked with the weeks of the Corona lockdown – interpreting its meaning themselves. she calls them her Corona Cycle – “Looking at a painting is an active are particularly intense. “There was process. I take the viewer on a winter just me and painting. Until then I journey, but only for a fraction of the didn’t know what it was like to have distance. Everyone has to find out a day just for myself. the message in the pictures for them- selves. The artist creates the work Suddenly, the entire day be- and the viewer gives it its meaning.” longed to me alone. The power was The snow paintings lend themselves simply there. Fortunately, I was able to to interpretation. They cover and ob- use it in my paintings.” scure – and one can only imagine what is hidden under the snow. About the Sonnenburg gallery. Daisy Hoch opened her gallery Artist at Hotel Sonnenburg more than Daisy Hoch For me art is 40 years ago. “How does someone come to be involved with art at an Together with her husband Klaus Daisy Hoch something that altitude of 1700 metres and open a ran Hotel Sonnenburg in Oberlech for many decades – in 2004, their son Gregor and his gallery in this winter fairytale land- wife Waltraud took over. Born in Bavaria, Daisy touches the scape?” she asked herself in a lec- Hoch studied art in Zurich and Munich and ture, only to answer her own question came to Lech for love. Over 40 years ago she opened her gallery at Hotel Sonnenburg and soul. The right away: “I was and and still am curated over 50 exhibitions there. Besides she convinced that – without art – living never stopped painting herself: As the one who language of together is not even possible in our only paints snow, she is known far beyond the borders of the country. 600 snow paintings small mountain village. There has got have been created to date. Today Daisy Hoch art always to be something more here than just devotes herself almost exclusively to her artis- sun and snow, than sport and pleas- tic work. stirs the soul. ure.” This is how the gallery, which was always part of the hotel, came Always. into being. “What makes my gallery special is that it is not located in a sterile room, but in inhabited rooms. Familie Erdmann · Kurhausstraße 35 D-25999 /Sylt · phone 0049-4651 448-0 · www.hotel-rungholt.de

76 ZeitRaum The Rungholt, muse and mentor of the partnership Lech-Kampen LECH ZÜRS LECH ZÜRS

Pure poetry Lech’s traditional costumes have a long history. But they also fit surprisingly well into the modern age. Sometimes the supposed contradic- tions of timelessness and Zeitgeist, of tradition and modernity dissolve in harmony. And when that happens, it can look really good.

Johanna (left) and Victoria (right) are wearing “Krönele”: The headdress consists of fine gold wires, colourful fabric flowers and is tied in the hair of single women with red silk ribbons. When a woman gets married, the ribbon is green.

78 ZeitRaum ZeitRaum 79 LECH ZÜRS LECH ZÜRS

From hats to knee breeches The chic felt hat to shoes: Everything has with satin and velvet its place. Including vests, elements comple- called “Brusttuach”: Eight ments Anna Maria’s silver buttons in a row of two costume in the sum- ensure that everything­ fits mer. In the winter perfectly for Erich (back) and the ladies wear fur Martin (front). or pointed caps.

80 ZeitRaum ZeitRaum 81 LECH ZÜRS LECH ZÜRS

Straightening the Krönele and stand- ing nice and tall: The ritual of dress- ing precedes the presentation. Anna Maria, Victoria, Martin, Johanna and Erich (from left to right) obviously had fun during the procedure.

Underneath the silk apron, which always contrasts the bodice in colour, Victoria wears a black wool skirt.

82 ZeitRaum ZeitRaum 83 LECH ZÜRS LECH ZÜRS

Anna Maria ties the long black velvet band that holds the apron together into a small bow. Embroidered on it are the motifs of the “bib”.

Erich’s white stock- ings tell onlookers that he’s single. Married men, on the other hand, wear blue stockings. We would like to thank the people of Lech, Victoria Schneider, Johanna Bischof, Anna-Maria Strolz, Martin Schneider and Erich Jochum for their great commitment. Many thanks also go to Natascha and Joschi Walch of the Rote Wand Gourmet Hotel (www.rotewand.com) and Burgi Rieder from Burgi’s Living (www.burgis-lech.at), the perfect hosts for our shooting.

84 ZeitRaum ZeitRaum 85 LECH ZÜRS LECH ZÜRS

The sound “Huber-Hus simply sounds best!” of a place An exhibition titled THE SOUND OF LECH explores local sound spaces.

Parlour sounds different “sound journeys”. If you ever If the walls and furniture, the floors want to consciously calm down the and stairs in the Huber-Hus could talk, often dominant sense of sight, close they would have a lot to tell – about your eyes and give room to the imag- the people who have come and gone es in your mind. over the centuries, but also about the sounds and noises that used to shape From sound to music everyday life. They cannot speak, but “Even before the flood, the they can emit sounds: “Every room stream used to be very loud. You works like a large instrument; it collects could hear this rumbling of the stones the sounds, amplifies them, transmits like I had never heard it before,” says The River them,” Swiss architect Peter Zumthor Veronika Walch, and in addition to a and its Sounds writes in his essay titled Der Klang rumbling river, you can also hear the She used to listen to its sounds – des Raumes (“The Sound of the restless, inquisitive sounds of wood- varied and powerful – for decades. And it would always be peaceful. Space”). Musicians from Lech have wind instruments that seem to devel- Until the summer of 2005 known for a long time that this is op the rumbling of the stones. Musi- changed all that and Veronika entirely true of the parlour in the Hu- cian and composer Klex Wolf has mu- Walch experienced the Lech River turn into a destructive force. ber-Hus, where the text can be read sically processed the sounds that in large format on a yellow board. occur in the stories; his miniatures are “We’ve played in many places, but the more than just illustrations; here they Huber-Hus simply sounds best,” An- form an emotional bracket and else- neliese Tschuggnall can be heard where they integrate everyday sounds saying. She is a member of the group into the musical events in such a way Lecher Vierklang, and she is one of that even the milking machine seems the four people who share their sound to become an instrument. Radio jour- experiences and memories with visi- nalist Sonja Prieth, who together with tors to the exhibition. Klex Wolf forms the team of Wort- KlangWelt, has conducted the con- Going on an armchair journey versations with Lech residents and The sound installation Im Rhyth- has distilled and arranged the es- Dealing with Silence mus des Alltags: Klänge, Geschichten sence of them with great sensitivity. Anneliese Tschuggnall remem- How does Lech sound in the “The sounds of the river have been a part of my life for a very long und mehr (“The Rhythm of Everyday bers well how she used to simply summer? And how about sing into the void as a young time, I perceived them consciously or subsonsciously, until 23 August Life: Sounds, Stories and more”) Of noise and togetherness shepherdess. The sound of cow winter? Is there a sound that’s 2005, the day of the flood in Lech”. When Veronika Walch tells of the can be heard in one of the chambers Seventy-year-old Anneliese bells and a trumpet on the other typical for Lech? And how did dramatic hours in which the water so familiar to her suddenly stopped on the first floor of the museum. As Tschuggnall, whose house is situated side of the valley chime in. the place sound like in the old being peaceful and caused destruction and devastation, it gets under soon as you enter this chamber you on a road in Lech, would certainly days? A journey of exploration your skin – not least because of the carpet of sound into which her notice that it’s a very personal place – have reason to complain: “In the sum- through cow stables, river beds words are woven. Her description of events can be heard at Lechmu- and that it is best not to speak for mer, when the weather is fine, there and motorcycle routes. seum in the Huber-Hus, where sounds and noises will be the focus of the next twenty minutes, but to devote is a lot going on. Especially when the attention until April 2021. The exhibition THE SOUND OF LECH – Der your­self completely to the stories motorbikes pass by, there’s not much Klang eines Ortes (“The Sound of a Place”) invites visitors to actively and sounds. Comfortable yellow peace and quiet,” she says – it’s bare- and consciously dedicate themselves to hearing. armchairs invite you to go on nine ly possible to sit on the patio,

86 ZeitRaum ZeitRaum 87 LECH ZÜRS LECH ZÜRS

Delicacies in the Cow Stable The cows that are being fed by Julia Huber are munching along with gusto and memories of the scent of hay arise. The calf that sucks on the milk container is providing the score.

Lechmuseum welcome families and children. Museum Mouse Huberta accompanies them in the form of a hand puppet.

A Loud Joy Lechmuseum invites visitors to take a lis- The better the weather the ten at various places less Anneliese Tschuggnall in Lech. “Hearing according to her. But she can under- Tracking mice in the can use her patio. One person’s exercises” at the lo- stand the enthusiasm of her noisy con­ Huber-Hus joy is another one’s restriction. And yet she understands the cal bus shelters are temporaries, she says, “and I’m happy There used to be a stable in fun and improve your other side. sense of hearing. for them.” This resigned but deeply the Huber-Hus, of course, and this benevolent attitude is condensed in is where the cooperage workshop the 1:50-minute sound journey titled now tells visitors of the cooper’s craft. Ein lautes Vergnügen (“A Loud Pleas- Today the only animal in the house is ure”) to such an extent that at the end the smart museum mouse called Hu- there is the feeling that the electric berta. She is the darling of the chil- piano is smiling friendly at the engine dren, who like to withdraw into the lis- noise as it departs. tening corner with the Tonie-Box and hear (in German or English) why the Farmers Julia and Wolfgang mouse observes everything, but is Huber are not always friendly, they never discovered. You can still see it, say. “People have told us: ‘Whenever in the children’s booklet Besuch im you do something, it’s loud and it Huber-Hus (“Visit to the Huber-Hus”) Bschnidesl und stinks’”, Julia Huber describes, while or on the website of Lechmuseum, Schwi? Visiting the vacuum pump of the milking where the little film “Bschnidesl und Museum Mouse machine roars in the background. Schwi?” makes little visitors curious Huberta “But we don’t do it because we enjoy about the museum. Those who are Bschnidesl? Is that an animal? the fact that it’s loud and stinks. We particularly inquisitive can even win a Why is there a grunting Schwi in the workshop? The video solves do it because it has a purpose.” Huberta gift. ↲ these riddles and sets up a new The sounds of an accordion mingle one. Watch it and take part in our thoughtfully with the noise of the prize draw! machine. Life in the countryside has many faces.

88 ZeitRaum ZeitRaum 89 LECH ZÜRS LECH ZÜRS

Hello, See you later, Good-bye

Greeting Konnichiwa, Konbanwa, Moin and Erstmal and Grüaß Eib! Pfüat Na! Mountain trout from Zug here, grilled Mochi there. Snow monkeys here, grey seals there. Lech Zürs has three partner towns – Hakuba Happo in the Japanese Alps, Kampen on the German island of Sylt and Beaver Creek in Colorado (USA) – and all of them have one thing in common: They are unique. We attempt to compare the incomparable.

Beaver Creek, Colorado, USA Hakuba Happo, Japan Kampen, Sylt, Lech Zürs am Arlberg

Bison Burger Ohyokkuri hot pot Bread with crabs Mountain trout from Zug Food Rocky Mountain Oysters Oyaki Oysters (Sylt Royal) Alpkäse Food Cookie Time Shake Grilled mochi Red beets Kaiserschmarren

Beverages Craft Beer Hakuba Sake Schietwetter Tea Organic milk from Lech Beverages

Animals Chipmunks Japanese Macaques Grey seals Capricorn Animals (snow monkeys)

Famous Beaver Creek Chapel Hakuba Happo Pond Quermarkenfeuer Omeshorn Famous landmarks Formarinsee landmarks Gipslöcher

Highest Kampener Uwe Dune at 52.5 m the tallest Highest elevation natural elevation on Sylt elevation Valluga 2,811 m the tallest peak within Mount of the Holy Cross (4,270 m) Mount Karamatsu (2,696 m) Skiverbund

Beaver Creek, Colorado, USA Hakuba Happo, Japan Kampen, Sylt, Germany Lech Zürs am Arlberg

90 ZeitRaum ZeitRaum 91 LECH ZÜRS More safety, more comfort. Your transfer to Lech Zürs.

Stefan Jochum t +43 (0)5583 2501 is the new mayor .taxi-lech.a www of Lech Der Lecher App

On 27 September 2020 Stefan Jochum was elected the new mayor of the of Lech. Stefan has been active in many associations and organisations in Lech Zürs for decades. He is the vice-president of Ski Club Arlberg, chairman of Trachtenkapelle Lech The SAFETY of our passengers has always taken top priority and and head of the local Ski World Cup Organising cleanliness has always gone without saying. In light of the Committee. Before he became mayor himself, current situation, we are reinforcing our existing measures. he was responsible for public relations for We bring you from the airport or railway station to you accom- the community of Lech and as a registrar he modation safely and in comfort. And we are your reliable taxi service in Lech Zürs. Twenty-four-seven. married hundreds of couples in front of the most beautiful alpine backdrop. Together with his wife Ulli he also runs the 4-star Hotel Bürstegg. We congratulate Stefan Jochum on his new office and wish him all the best for this responsible position. Our key precautionary measures against COVID-19: ➔ Weekly Corona testing and daily temperatures monitoring of all our drivers Golfing in harmony with nature ➔ Interior cleaning and disinfection of our vehicles before each transfer Zug’s 19-hectare 9-hole golf course valid for the handicap index is located at 1,500 metres in the ➔ Hand-disinfectant at guests’ disposal in all our vehicles crystal clear mountain air of Zug. Embedded in the picturesque Zug Valley, it offers new perspectives of the ➔ Mandatory mouth and nose covering for drivers surrounding mountains and nature at every tee-off point. Players traverse the Lech River several times, and passengers have to take into account various gradients when teeing off or putting, while varied terrain makes every hole ➔ Regular airing of our vehicle interiors www.woelfler.com a unique challenge. The golf course neatly blends in with its surrounding nature that can also be marveled at from the club house’s own terrace – over a cup of coffee and the culinary delights served there. 1x 4x 18x 1x 1x

92 ZeitRaum ZeitRaum Der Lecher Taxi GmbH & CoKG . A-6764 Lech am Arlberg . Tel +43 (0)5583 2501 . Fax +43 (0)5583 2501-6 [email protected] . www.taxi-lech.at LECH ZÜRS

WorthKnowing

1 3 Your Private Luxury in the smallest circle. 60-100 sqm Luxury Holiday Apartments in Oberlech • Ski-Out/Ski-In • Private & Secure Garage • Concierge & Maid Service • Outdoor Pool 32°C • Breakfast & Catering in the Apartment

www.hohewelt.com • [email protected] • +43 5583 3232

3 Ode to Joy 1 This year’s 9th Lech Classic Festival from 2 to 8 August 2021 is dedicated AWARD-WINNING Skyspace Lech: An art experience in the to the most renowned works by Ludwig van Beethoven. Since we had to shape of a limited artist’s edition cancel the Beethoven Festival 2020 due to the Coronavirus outbreak, we will simply celebrate his 250th birthday one year later. He will forgive us the MAGAZINE Exclusively compiled for the Vorarlberg-based art associa- delay. Following the tradition of the Lech Classic Festivals you can expect tion this print edition showcases the artistic development of US land artist unique musical experiences provided by international performers. ’s space and light installation titled Skyspace Lech. It com- www.lech-classic-music-festival.com prises 100 pages and was numbered and signed by the artist himself. If interested contact [email protected]

4 4 The art of Alpine 2 2 cooking KUNSTRAUM ZUG RO T E WA N D Cooking fans listen up! You can With their KUNSTRAUM ZUG, DAS KOCHBUCH now take home a piece of Lech Katia and Gerold Schneider have gourmet cooking in the form of created a new exhibition space ENROLL AS A MEMBER TODAY!

P R E S E N T T H I S F L Y E R T O G E T 3 0 % O F F O N E C L A S S . F O R I N Q U I R I E S , C A L L 1 2 3 - 4 5 6 - 7 8 9 0 O R E M A I L H E L L O @ R E A L L Y G R E A T S I T E . C O M . the Rote Wand cookbook com- V I S I T U S A T W W W . R E A L L Y G R E A T S I T E . C O M . in the Zug district. Linked to piled by the renowned restaurant Christoph and Markus Getzner’s and hotel of the same name. Its exhibition at allmeinde com- beautifully designed 400 pages mongrounds, their first own exhi- are not only a feast for the eyes, bition showcases sculptures by EINE LIEBESERKLÄRUNG AN DIE ALPINE KÜCHE but promise one thing above all: Austrian sculptor Bruno Gironcoli Extraordinarily good food and a KUNSTRAUM ZUG, Zug 388 love letter to Alpine cooking. Opening hours: by telephone CSV arrangement Tel.: +43 664 51 67 870 [email protected]

www.LaLoupe.com

94 ZeitRaum LECH ZÜRS

Summer Events 2021 FrUITY DIVERSITY IN THE SMALL June 2021 September 2021 200ML Glass BOTTLE 18. 06. 04. – 05. 09. Season Opening Gore-Tex Transalpine Run · MANY 100% VARIETIES Lech am Arlberg Lech am Arlberg · FairtRade, vegan 23. 06. 11. 09. Arlberg Classic Golf Cup Best of the Alps Golfcup · ORGANIC RANGE WITH THE Golfplatz Lech Zug Golfplatz Lech Zug/ St. Anton BRAND Katharina Rauch 24. 06. – 27. 06. Jazz Stage Lech 22. – 26. 09. th Arlberg Classic Car Rally Due to its small size, this jolly summer music 24 Philosophicum Lech Lech am Arlberg event offers an intimate framework for first-rate (in ) jazz. A special experience for jazz lovers and the international acts that annually flock to the Lech am Arlberg Arlberg to be part of it. July 2021 October 2021 08. 07. – 10. 07. Literaricum Lech 03. 10. Lech am Arlberg End of Season 100% Lech am Arlberg 17. 07. August 2021 Lech Village Festival DIVERSITY Lech am Arlberg 02. – 07. 08. Lech Classic Festival 24. 07. Neue Kirche Lech Lech Musicians’ Day Lech Zürs am Arlberg 09. 08. St. Lawrence Night 30. 07. – 01. 08. Rüfikopf Arlberg Music Festival Lech am Arlberg 12. – 16. 08. Jazzbühne Lech sport.park.lech The White Ring – The Trail Challenge 21. 08. Even in the summer, the White Ring offers a The White Ring – unique sporting challenge. Along its 29-km The Trail challenge route, the professional mountain runners and amateur trail runners taking part in this year’s Lech am Arlberg Trail Challenge will negotiate up to 2,300 me- tres of elevation. One thing is guaranteed: Sundown above Lech Zürs will never feel better 25. – 29. 08. than after this day in August. GAS 1450 – The Vespa Meet Lech am Arlberg

th 12 Arlberg Classic 29. 08. Car Rally Trans Vorarlberg Triathlon The Arlberg Classic Car Rally is a unique event – Lech am Arlberg and not just because it showcases a wide For reasons of Covid-19 we variety of vintage cars. Its relaxed atmosphere reserve the right to hold the from the start to the finish line and breathtaking event in an appropriate man- routes traversing dreamy Alpine scenery make ner, especially with adequate it a true highlight for all classic car lovers. amendments to the number participants, location and program or cancel the event.

96 ZeitRaum LECH ZÜRS Are you longing for more space, more time?

Come visit! Anytime, from anywhere – on our website and our Social Media channels. Making of ZeitRaum → www.lechzuers.com

#lechzuers #mylechzuers #moretimemorespace #visitvorarlberg

#venividivorarlberg #bestofthealps #privateluxurymoments #arlberg

Imprint

Publisher: Idea, concept and Image credits: Lech Zürs Tourismus GmbH editors-in-chief: Michel Cottin | Agence Zoom: p. 51 / Elke Dorf 2, 6764 Lech am Arlberg Matthias Felsner, Martin Fetz Bauer: p. 90, 91 / Hans Bézard | studio [email protected] bézard: p. 51 / Ian Ehm | friendship.is: www.lechzuers.com friendship.is GmbH p. 1, 4, 5, 6, 7, 8, 9, 12, 13, 17, 18, 20, 21, 26, Ziegelofengasse 37/2/1, 1050 Wien 36, 37, 38, 39, 40, 41, 48, 52, 56, 57, 60, Project management [email protected] 65, 66, 72, 73, 74, 75, 76, 78 – 85, 93 and ad sales: www.friendship.is Markus Fetz: p. 28 - 31 / Ingmar Flashaar: Fabienne Kienreich p. 94 / Marcel Hagen: p. 94 / Lena PR/Media Manager at Editorial staff: Kienzer: p. 94 / Sophie Kirchner: p. 4, 42, Lech Zürs Tourismus Sigrun Lillegraven, Aurelia Batlogg- 44, 45 / Lech Zürs Tourismus GmbH: [email protected] Windhager, Martha Miklin p. 62, 94 / Hotel Lorünser: p. 14, 15, 16 / Lechmuseum: p. 88 / Florian Lechner: Printing: Art direction and design: p. 3 / Hanno Mackowitz: p. 46 BuLu, Buchdruckerei , Super Büro für Gestaltung Sepp Mallaun: p. 25, 58 / Marcel A. Mayer: Millennium Park 10, 6890 Lustenau Pfister 619, 6863 Egg p. 65 / Michael Moosbrugger: p. 96 / [email protected] Rote Wand Gourmet Hotel | diewest: Copyright: www.super-bfg.com p. 64, 65 / Roswitha Schneider: p. 33 / Reprinting, even in parts, only Christoph Schöch | Lech Zürs permitted with the express consent Authors: Tourismus: p. 70, 92, 96 / Kristin Tödling | of Lech Zürs Tourismus. Reference Martha Miklin, Sonja Prieth, Robert Lech Zürs Tourismus: p. 71 / Bianca to source is mandatory. Maruna, Harald Triebnig, Martina Tschaikner: p. 86 / Universität Jena: p. 10 Strolz, Matthias Felsner, Aurelia Magdalena Walch | Lech Zürs Tourismus: Batlogg-Windhager, Heidi Goldknopf p. 96 / WEST. Fotostudio: p. 88, 89 / Daniel Zangerl | Lech Zürs Tourismus: Translation: p. 1, 10, 22, 24, 32, 36, 46, 54, 56, 57, 58, David Vitan 59, 60, 68 This publication was printed using environmen- Aurelia Batlogg-Windhager | tally friendly, plant oil based colours. friendship.is

98 ZeitRaum Experience Bergfreundschaft.

Every mountain hike begins with the first step. The route has been chosen. Our eyes are focused on the summit. We can rely on each other. The values of attentiveness, responsibility and trust are what count. Bergfreundschaft develops. In the mountains and in our bank.

+43 55 83 26 26 . privatebanking-lech.com