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2020 | 2021 LECH ZÜRS MAGAZINE ZeitRaum Luxury is always A map of The sound a bit cheeky the clouds of a place Pure poetry – Lech’s A culinary trip Former ski pro Felix traditional costumes through Zug Neureuther opens up More Time. More Space. LECH ZÜRS Editorial Dear reader, From this issue onwards, our ZeitRaum Magazine will receive a fresh new look. From now on, the design, concept and editorial work will be in the hands of our partner friendship.is & Super BfG, a collective of creative people who have been closely associated with Lech Zürs for many years. Among other things, the new ZeitRaum is intended to reflect a combination between a sense of tradition and the spirit of innovation that has shaped and distinguished our region and the entire holiday destination of Vorarlberg for generations. The values and unique qualities of Lech Zürs will also be brought to the fore and new perspectives will be opened up. Be it through portraits, such as that of hotelier Herbert Jochum in this issue, who over nine decades of his life has accompanied the development of Zürs. Or be it through exciting reports like the one about climbing onto Roggalspitze. Or be it during a foray through the gourmet town of Zug, to name just a few. Exceptional people, an impressive natural environment, sports and leisure activities as well as culture and joie de vivre in all its facets - Lech Zürs has many faces. Our Magazine is just as diverse and full of charac- ter as the town itself, made to fulfil your desire for discovery, holidays and reading. Stuben am Arlberg Sincerely, Hermann Fercher BERGAUF UND BERGAB, Director of Lech Zürs Tourismus GmbH DAMIT KENNEN WIR UNS AUS. WER VIEL VORHAT, KOMMT ZU UNS. Damit es für Sie bei Ihrer Anlage eher bergauf als bergab geht, brauchen Sie mehr als nur Glück. Sie brauchen die exzellente Beratung der Hypo Vorarlberg, die genauso achtsam wie ambitioniert ist. Wie wir Vorarlberger eben so sind. Hypo Vorarlberg in Lech, Dorf 138, 6764 Lech ZeitRaum 3 www.hypovbg.at/lech 2011_INS_Bergauf-Bergab_Zeitraum_210x295mm.indd 1 09.11.2020 16:17:04 LECH ZÜRS LECH ZÜRS Contents Contents Page 6 Page 37 Page 57 Page 73 Luxury is always All the way to the top – The ABC of wellbeing The snow painter from the a bit cheeky in the most beautiful way 26 Tips Arlberg region An interview with A climbing report from A portrait of Daisy Hoch Lambert Wiesing Roggalkante Page 62 st Space Space Space Page 78 Raum The 71 Arlberg Music Festival Page 42 Pure poetry The value of the moment Page 64 Lech’s traditional costumes analysed An interview with former Into the future with gusto professional skier Felix A culinary trip through Zug Zeit Neureuther Culture Pleasure Exercise Page 68 Silence in white Page 86 Page 13 Advent in Lech Zürs What does Lech Zürs sound like? In all honesty A text to listen to A portrait of hotelier Herbert Jochum Page 46 Omeshorn Page 18 One mountain – a thousand Space Sustainability: possibilities Page 11, 34 Page 90 A matter-of-fact priority Everything flows. Konnichiwa and Grüaß Eib! Page 48 On water & snow Lech Zürs’ partner towns compared Page 20 When the World Cup Life The woman has comes home Page 54, 94 Page 92 what it takes An interview with Nina and What’s going on Golfing in harmony with nature Angelika Kaufmann Patrick Ortlieb in Lech Zürs? Welcome to Zug’s golf course provides safety The latest news Page 93 Knowing Page 22 Page 70 Stefan Jochum Work Life Lech What’s going on The new mayor Column by Matthias Felsner in the winter? A brief event calendar Page 96 Page 28 What’s going on in the summer? A map of the clouds A brief event calendar Illustration by Markus Fetz Worth Page 98 Page 32 Imprint Holiday bliss – in the face of a pandemic Column by Martina Strolz 4 ZeitRaum ZeitRaum 5 LECH ZÜRS LECH ZÜRS Luxury is always a little cheeky Mr Wiesing, you have published a ideas about what should be regarded an experience of something pleasant. book entitled Luxus (“Luxury”). as excessive effort. But apart from And ostentatious are those things How do you define this term? that, one of the biggest problems that are used as a symbolic means when talking about luxury is that the for self-expression. However, the LAMBERT WIESING: Luxury is al- term is very often equated or con- German word Protz (“swank”) has a ways tied to things that include an fused with two other terms: comfort negative connotation. Prestige means exaggerated amount of effort. These and ostentation. the same thing, but is a much less things become a luxury for someone biased word. when, through the possession of this What distinguishes luxury from irrationally elaborate thing, one makes ostentation and comfort? One could ask whether an experi- the experience of being autonomous ence of luxury can be prepared or as a person in relation to ideas of ex- LAMBERT WIESING: We are dealing planned? Philosopher Lambert Wiesing was the first in his profession to deal pediency and appropriateness. That with three phenomena that are close- with the term luxury in detail. In our interview, he tells us the difference is why luxury quickly turns into some- ly connected and can also occur simul- LAMBERT WIESING: I believe that between luxury, comfort and ostentation, what space, time and thing cheeky, one refuses to do what taneously or in conjunction. Luxury is it is rather counter-productive to pre- aesthetic experiences have to do with it and to what extent all this applies they themselves consider reasonable. about the experience of autonomy pare such experiences: The more ad- to places like Lech Zürs. In September of 2021 Wiesing will be a guest This applies to every experience of through the possession of irrationally vertising a place does, the more likely at Philosophicum Lech. luxury. What varies greatly from per- elaborate things. Comfort, on the oth- it is to become a prestigious place. son to person, however, are personal er hand, means a certain sensuality, Enthusiasts and connoisseurs, on the 6 ZeitRaum ZeitRaum 7 LECH ZÜRS LECH ZÜRS other hand, are looking for that certain are many people who don’t have that disregard your schedule and experi- order to be able to work more effi- optimise ourselves, which has be- Enthusiasts clash with the ordinary. They are very many options in life. You are running ence that you are still in control of ciently afterwards, then I would not come more and more expected and difficult to approach through advertis- the risk of being regarded as cynical your time, despite all expectations speak of luxury. normal in our society. and connois- ing, because they are looking for what when you tell someone that time is a and conventions. isn’t covered by advertising. It’s almost luxury commodity – just think of the Does luxury have anything to do You have talked about travelling seurs, on the dialectic: The more you advertise, the people waiting in a refugee camp. Doesn’t taking time off in this way with ownership? before. What luxuries can the less attractive it becomes for them. The people you have in mind when also save you time, because you tourist industry offer its guests? other hand, you talk about time as a luxury good can recover and then perform LAMBERT WIESING: Yes, but not Lech Zürs is a place that promises are probably people who have a busy better at work? necessarily ownership of large or ex- LAMBERT WIESING: You can’t offer are looking for its visitors “more space and more life and a full schedule. When such pensive things. Here’s an example: It luxury like you can offer comfort or time”. Space and time are unlimit- a person takes time off, it is usually LAMBERT WIESING: If you see it that takes fairly little effort to listen to en- prestige to someone. Luxury is about that certain ed, yet only a limited amount is more comfort than luxury: At least way, then you are entering a logic of tire music albums on streaming plat- an aesthetic experience that may or available to each and every one of when that person is enjoying the improvement: You take a holiday in or- forms on the Internet. Nevertheless, may not occur to someone under cer- clash with the us. Does that make space and time peace and quiet. In certain circles, der to be able to work effectively. This more and more vinyl records have tain conditions. An aesthetic experi- luxury goods? such time off can also be used as is very useful and not excessive or in- been sold in recent years. There may ence is always about an experience ordinary. a prestige object to show off and im- appropriate. Luxury is something be various reasons for this – one is that makes you feel like a human be- LAMBERT WIESING: That depends press. But as I said, luxury must be exaggerated, a break with such a log- certainly the appeal of this conscious ing. A kind of life experience in the to a great extent on the way of life and distinguished from comfort and swag- ic of optimising practicality. In short: decision to avoid that idea of effec- sense that the individual feels that he the lifestyle of the individual. There ger. Luxury is when you deliberately If you take a holiday exclusively in tiveness and the compulsion to or she is alive.