Pushing the City Forward with €1 Billion of Investments

Home , Ideapark, Like (shopping mall), Torikeskus

Pushing the city forward with €1 billion of investments WE HAVE SPACE FOR ALL THE GOOD THINGS 2 Seinäjoki PushingMiljardilla the enemmän city forward elinvoimaa with €1 billion of investments

DIY Seinäjoki has never shied away from building BIG. “Too outlandish” is not really part of the local vocabulary. Once work gets underway, there is no brake pedal.

The Aalto Centre – an internationally 1960 renowned architectural destination

Kyrkösjärvi – we did not have a lake, 1980 so we made one

Jouppilanvuori (118 m) – we could not find 1980 a mountain, so we made one, and it became the city’s highest point

Frami – the heart of the city’s business 2000 and science park. 46,500 m², 3,000 students, 80 companies, 1,000 experts

Apila – A library building of 2012 unrivalled beauty

OmaSP Stadium – Finland’s classiest 2016 football stadium

Boosting the city’s vitality with 2017– investments of €1 billion 2021 Pushing the city forward with €1 billion of investments Seinäjoki 3

Jorma Rasinmäki Billion Mayor Space for pace success The pace of private investment in Seinäjoki is soaring beautifully. Half of the expected billion "THE RATE OF APARTMENT construction in the capital of space is one of the briskest in euros of investment has already been realised, Finland. Here, the number of workplaces grows, while many new investments are in the pipeline. while unemployment continues to fall.

Seinäjoki has often been chosen as Finland’s - WE PUT TOGETHER A LIST of planned private sector investments in best partner for companies. We are in the cent- Seinäjoki from the start of 2017 to 2021. We reached over €1.1 billion! In the re of space, where businesses have more than first two years, over €330 million has been realised and €210 million of projects anywhere else. are underway, calculates Into Seinäjoki’s Managing Director Hannu Kantonen. On top of private sector investments come considerable investments from It is worth investing with us. A billion euros of the city and the hospital district, which together total many hundreds of investment in the next five years are proof of million euros. confidence. - All this helps us to reach our goal of breaking into the top 3 growth cities in Finland, appraises Kantonen. We have space for you!" 4 Seinäjoki Pushing the city forward with €1 billion of investments

The new Seinäjoki city centre reaches towards space

SEINÄJOKI, THE CAPITAL OF SPACE, has a new city centre. There are more on-going and planned construction projects than ever before. Thanks to the increase in building height, the new constructions are reaching towards space and the number of residents will at least double from the current level. The market place will return to its old home, and become a new meeting place for the people of Seinäjoki. The expansion of the station area will increase the centre’s commercial and residential area by dozens of hectares.

Behind all of this is the city strategy, where Seinäjoki City, Into Seinäjoki and the centre’s real estate owners and companies are committed to developing the centre.

The centre's population 2 500 10 000

Living 6.

15.

R Station area Tiedekatu 2, FI-60320 SEINÄJOKI +358 (0)6 414 1225 - Tehtaankatu 29a, FI-00150 HELSINKI +358 (0)50 364 8305 u u k 5. i n t i e

V Date Sheet No.

KORTTELI 1 - SEINÄJOKI 08 / 17 SIGGE ARCHITECTS LTD a PERSPEKTIIVIT04/24/13 9.5.20162/22

Commercial services

t i e 4. 13. 14. 12.

Transport, services, work 3. 7. 2.

8. R THE MARKET PAVILION, Kontra, and the 4.7-metre-

u u k Culture, events, high sculpture Horsma will be the visual crowd pullers i n leisure t at Seinäjoki’s new market place. The market pavilion has i e

been designed by Seinäjoki architect office OOPEAA, and 1. Horsma by Kuopio artist and industrial designer, Risto Pentikäinen. Both attraction winners were found through a

V 10. design competition. Ready in 2019.

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d CITY DEVELOPMENTS DERIVED FROM

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t 11. THE CENTRE’S ROAD MAP i

e 9. Seinäjoki city, Into Seinäjoki and city centre businesses have co-operated to compile a road map for the city centre development, giving concrete instructions for implementing the city’s new strategy to measurable achievements.

irkko - The road map gives a vision for the long-term K katu u development of the centre. For the city’s decision-makers, Kirkkokat concrete goals give criteria for decision-making, and a signal to companies that it is worth investing in the area. The road map is significant both for the companies already operating in the area and for businesses planning COMING UP UNDER CONSTRUCTION FINISHED investments, reasons Niina Koskipalo from Into Seinäjoki, who is responsible for the strategy work. 1. Expansion of Hotel Alma 6. Jerikon kortteli 12. Kassakulma 2. Expansion of the Nordea building 7. Keskustori 13. Rauniotorni 3. Keskuskatu 10 8. OmaSP-talo 14. Toriparkki 4. Osuuspankin kortteli 9. Patruuna-kortteli 15. Saga-palvelutalo 5. Maakunnankatu 6 10. Soﬁ antupa 11. Seinäjoen Aino Torikeskus

A MASSIVE EXTENSION FOR TORIKESKUS

The expansion of Torikeskus shopping centre is one of Seinäjoki centre’s most substantial individual construction projects. The goal is close to 20,000 m² of new residential, commercial and service area on many floors. It would be possible to locate the city’s social welfare and healthcare centre in the complex. The plans also include a roofed marketplace for shops and restaurants.

The aim is to get the zoning ready by the end of 2019, so that construction could start in spring 2020.

The construction company Peab and City Kauppapaikat Oy are responsible for the project. Pushing the city forward with €1 billion of investments Seinäjoki 7 Torikeskus

Raimo Sarajärvi entrepreneur, real estate investor

"SEINÄJOKI IS A RETAIL CITY. Chain store sales Nordea building in our shopping centres are amongst the highest levels in the country, so there is sufficient buyers EXPANSION OF TORIKESKUS and purchase power. We will continue to make • 18,000 m² of multi-storeyed space large investments in the very centre of Seinäjoki. • The highest parts 12-floored Seinäjoki is a city of events. For these we are kno- • 100–120 apartments wn, and it is natural to continue to invest in them. • approx. 6,000 m² or commercial space There are many great venues, such as Seinäjoki Designer: UKI Arkkitehdit Arena and the OmaSP Stadium. Seinäjoki is an active family’s dream city. There are so many versatile sports facilities within a short distance, EXPANSION OF THE NORDEA BUILDING that it is difficult to think of a hobby that you can’t 9-floors, 2 lower floors shop and office space, do, and should you wish, strive to do it at the very approx. 36 apartments. The higher apartments highest level." will be two-storeyed. Ready 2021. Sofiantupa Toriparkki

SEVEN-SCREEN CINEMA BIOREX

In the spring of 2020 BioRex will be a seven-screened, approximately 2,000 m², multiplex cinema, right in the very centre of Seinäjoki. Kauppakatu will have a new building, Asunto Oy Sofian Tupa, with a total of 3,000 m² of commercial space and approximately 80 apartments. - A cinema is one of the most important cultural attractions for a city, and it must be easily accessible for everyone. That is why it is natural to build the new multiplex cinema in the heart of the city, tells Aku Jaakola, managing director of BioRex Cinemas. Arkkitehtitoimisto Aaron Rantala is responsible for the design of the complex and Suunnittelu- ja Arkkitehtitoimisto Partanen & Lamusuo for the cinema. The project will be realised together with building firm Rakennusliike J. Rajala.

Oma Säästöpankki

Kassakulma ja Rauniontorni

LUJATALO: SEINÄJOEN RAUNIONTORNI 9-floored apartment building, 40 apartments, business space, offices.

SSR POHJANMAA: SEINÄJOEN KASSAKULMA 9-floored apartment building, business space, offices and 48 apartments.

J. RAJALA: ASUNTO OY OMA SÄÄSTÖPANKKI 5–8-floored apartment building, over 100 new apartments, business space and offices.

SEIPARK OY: TORIPARKKI carpark with 235 spaces under Keskustori. Ready at the beginning of 2018.

J. RAJALA: AS. OY SOFIANTUPA 6- and 9-floored apartment buildings, 80 apartments, 3,000 m² of business space (including BioRex movie theatre). 10 Seinäjoki Pushing the city forward with €1 billion of investments

Komiakortteli Patruunakortteli Pushing the city forward with €1 billion of investments Seinäjoki 11

Jerikon kortteli Seinäjoen Aino

PALLAS RAKENNUS: PATRUUNAKORTTELI Located opposite the city’s railway station, nine 6- to 8-floored buildings with a total of 400 new apartments and some commercial spaces.

YIT: SEINÄJOEN AINO 8-floored apartment building. 58 apartments, 3 commercial spaces. Seinäjoen Vieno with 5- Hannu Rajamäki and 8-floored buildings. 70 apartments. unit director,

Peab Seinäjoki PEAB: JERIKON KORTTELI Five 8-floored apartment buildings.

PEAB: MAAKUNNNANKATU 6 "EVEN THOUGH WE ARE A BIG NORDIC, construction 4-8-floored apartment buildings, 150 apartments company, we operate very locally and in a customer- and three commercial spaces. orientated manner. We have a big interest in Seinäjoki, where the number of apartments is growing rapidly. YIT: KOMIAKORTTELI In Seinäjoki things go actively and smoothly. Officials 12 apartment buildings, over 400 apartments. advance things and strive to find solutions." 12 Seinäjoki Pushing the city forward with €1 billion of investments A large expansion for Hotel Alma THE FIRST CONSTRUCTION PROJECT in the renewal of the station area will be the extension to Hotel Alma. The hotel in the railway workers’ building and water tower will gain more space with a new building. • 7 floors STATION AREA • 52 rooms, with two suites on the 7th floor • 3 conference rooms • 1 sauna facility 30-hectare • Estimated to open in January 2020 station area for business

SEINÄJOKI STATION is one of the most central and lively railway stations in Finland. Over 2 million passengers travel through Seinäjoki annually.

The station will continue to be a significant junction, but will be a more visual and functional gateway to the city and the whole province.

- In the coming years, the station area will grow to become a more integral part of the city centre. Rail traffic growth and good logistic accessibility ensure a substantial platform for the growth of shops, events and business, envisions Niina Koskipalo, city centre developer from Into Seinäjoki Oy. Pushing the city forward with €1 billion of investments Seinäjoki 13

All tracks lead towards higher growth

THE NEW STATION AREA will provide ample space for businesses to prosper. The areas surrounding the travel centre will provide a complete set of commercial services, linking • commerce • meetings and events • office space • a hotel • residences Petri Pihlajaniemi • parking facilities. entrepreneur, Hotel-Restaurant Alma Other possible services • assisted living services • a modern market hall • public services "FROM AN ENTREPRENEUR’S POINT of view, • a multi-functional event arena Seinäjoki is a positive city. Here, it is good to • entertainment, travel and leisure be an entrepreneur, and people have confidence to invest here. The city’s fathers un- According to various studies, Seinäjoki offers significant derstand how to act so that the city develops. untapped potential, especially in service sectors related Here we are not pedantic nor do we wonder to art, entertainment and leisure. There is also room and consider all possibilities, instead we just for growth in the restaurant sector. get on with things." 14 Seinäjoki Pushing the city forward with €1 billion of investments

The goal is to be Finland’s best business park

ROVES IS ALREADY one of Finland’s most important business parks. The goal is that it becomes so popular, efficient and service providing, that it is on the map for all businesses that need new premises or industrial services in Finland.

- Those of us already operating here know that it is Finland’s best business park, but we want to tell everyone, glows Ossi Viljanen chairperson of the Federation of Finnish Enterprises, Seinäjoki.

Over 500 companies are already operating in the Roves area. After the construction of the Eastern By-pass, building in the Roves Seinäjoki area has gathered pace. There has already been €45 million of – the most functional, service-oriented and versatile construction investments besides the Rekkaväylä, which dis- sects the area, and 20 new plots of land have already been sold.

- For us it is not sufficient that lots of companies come to the area. We want the new companies to benefit from the service Over 500 Thousands entity and complement it, thus enabling the growth of all compa- companies of jobs nies, states Managing Director Hannu Kantonen from the city’s development company, Into Seinäjoki. 300 Leading sectors The Roves business park is a good 300 hectares in size. The technology and Eastern By-pass leads to the additional construction of different hectares food logistics kinds of buildings, resulting in a business park that is almost 1,000 hectares, and includes retail, circular economy and data centre type operations. All industrial services - We have space to grow, Kantonen encapsulates the capital of only a few minutes away at most space’s message to businesses. Pushing the city forward with €1 billion of investments Seinäjoki 15 Vaasa 82 km

19 320 km

Oulu

Jyväskylä 195 km ROVES

Tero Pukkila 18 CEO, Ferrum Steel Oy

Seinäjoki city centre MATALAMÄKI and railway station "SEINÄJOKI HAS A CENTRAL location in Finland, 5 km Helsinki–Oulu no matter where you look from. In an attractive and main track growing city like Seinäjoki, investing in factory facilities is safe. The Kapernaumi-Roves industrial area SYRJÄMÄKI is one of the most diverse industrial services’ centres in Finland. Here, everyone belonging to the subcon- tractor and partner network, from logistics companies to spare part suppliers, are only minutes away." Vaasa–Jyväskylä

SARVIKALLIO

ESKOO

Jussi Kammonen

PIHLAJANIEMI chairman of the board, 3PLogistiikka Oy

"THE ACTIVE ROLE of the city’s development com- Tampere 180 km Helsinki 350 km EASTERN BYPASS pany made an impression. It felt like we are really BUSINESS PARK welcome. Amongst other things, an event to meet a MUSTAKORPI potential customer was arranged. That kind of thing 19 – Totally over 1,000 hectares has never happened before in my long career as an for growth entrepreneur. In any case, the attitudinal atmosphere here in Seinäjoki is quite unique." 16 Seinäjoki Pushing the city forward with €1 billion of investments

Finn-Power is an engine for the technology industry Eskoo

THE PUNCHING MACHINE PRODUCER Finn-Power’s relocation to Seinäjoki gives a spark for the Roves industrial park to develop as a versatile business area for the technology industry. As a big client, Finn-Power can trigger new investments in the region.

Attracting new companies is also going at a good speed. The city and Into Seinäjoki accelerate the area’s growth by selling plots of land and with various development activities. Technology companies are themselves in close co-operation as TechTeam, which strives to expand company sales, increase investments and tackle the shortage of skilled labour.

The managing director of Finn-Power, Juha Mäkitalo, is also the chairman of TeachTeam. Operations are co-ordinated by a think tank, which in 2018–19 includes Finn-Power, PRP, FerrumSteel, Palax, Caplan, Wapice, SeAMK, Sedu and Into Seinäjoki. Pushing the city forward with €1 billion of investments Seinäjoki 17

Ossi Viljanen chairperson, The Federation of Finnish Enterprises, Seinäjoki

"SEINÄJOKI HAS FOR a long time yearned for prime mover companies alongside the food industry drivers. Now we have them. This has also got the wheels of small and medium sized enterprises speeding, and new investments to boost production and automation are being made across a broad front. This is a prerequisite to guarantee future competitivity."

Juha Mäkitalo managing director, Finn-Power Oy

"RARELY DOES A COMPANY come across the opportunity to build whole new premises. Seinäjoki offered us this possibility. Relocation was a more advantageous option for us than updating and expanding our old premises. The new premises are designed for purpose, and production has the possibility to grow flexibly in fluctuating demand across the different product groups. Also, the expansion of the subcon- tractor and partner network is easy in Roves’ growing area." 18 Seinäjoki Pushing the city forward with €1 billion of investments

Many additional links to the food chain

ONE OF THE THRIVING SECTORS in Roves business park is the food chain cluster. There are already large food logistics companies operating in the area, for instance Inex’s and Posti’s large cold storages, and new ones are rising. In the neighbourhood to existing companies, the city has dozens of plots of land on offer to food chain companies.

Foodwest, a food sector development company, will build new 1,700 m² premises in Roves business park. The four-million-euro investment will be completed in 2019. The city is also investing in Roves with a preparation kitchen, which will be taken into use in summer 2019. The kitchen will prepare up to 12,000 meals a day, which will be delivered to Seinäjoki’s kindergartens and schools. Pushing the city forward with €1 billion of investments Seinäjoki 19

FINLAND’S LARGEST SOLAR ELECTRICITY PARK AT ATRIA’S PRODUCTION PLANT IN NURMO

Autumn 2018 saw the inauguration of the solar electricity park, which produces completely Karri Kunnas renewable, emission free and domestic solar managing director, energy for the needs of the food industry. Foodwest Oy • 24,000 ground and roof installed solar panels • 36,000 m² "YOU HAVE TO BE BRAVE and take bold steps when the • 5,600 MWh/year time is right. Foodwest operates nationally – and in the • 5 % of the total consumption of Atria’s plant. future, we hope internationally – but our home is Seinäjoki, in the heart of the food province. Here, there are years of wide ranging experience from developing all aspects of the food chain. It is wonderful to be a strong link in this chain."

Juha Gröhn CEO, Atria Plc

"SEINÄJOKI IS A GREAT PLACE for conducting operations, primarily because the people here are highly skilled and diligent. The overall atmosphere is also good. The city keeps on growing and changing, the people just never stop. Seems like you just can’t stop Seinäjoki from growing! Here, people always get to work early in the morning, not sometime before noon. They know that things get sold in the morning too, and also that when opportunity knocks, you had better be ready!” 20 Seinäjoki Pushing the city forward with €1 billion of investments

The whole city is a shop

IN TERMS OF ITS SIZE, Seinäjoki is a retail giant. Finland’s 17th largest city, but the 6th biggest retail centre. It can be said fairly of Seinäjoki that “the whole city is a shop”. From the strongly developing city centre with its shopping centres and bricks and mortar shops, the hypermarkets and speciality shops in Hyllykallio and Pohja, the car dealer cluster in Pohja, the furniture and interior design cluster on Rengastie, and the new Ideapark Seinäjoki, which will open in November 2019. PURCHASE POWER IDEAPARK SEINÄJOKI -70,000 new square metres of retail space is already a huge Driving distance Population • 70,000 m² shopping centre in investment. When simultaneously thousands of square met- the Jouppi retail area. res of retail space is being completed in the centre and a big 30 min. 100,000 residents extension to the shopping centre is in the pipeline, we are • €100 million 120 min. 900,000 residents rising to a whole new level as a shopping city. That is not to • 1,000 jobs mention the new zoned land for retail, that is coming on both • Finland’s 6th largest retail centre ends of the Eastern By-pass, states Into Seinäjoki’s Director • Ready for the Christmas • Finland’s number one retail centre Jukka Pajunen. season in 2019 in terms of turnover: sales €670m so €12,238/resident. Pushing the city forward with €1 billion of investments Seinäjoki 21

AVENAS SHOPPING GARDEN Peab’s expansion project of Seinäjoki’s Päivölä shopping centre. A 10,000 m², one-floored retail space will join Citymarket and Tokmanni.

Tuomas Tukeva CEO, KONEITA.COM and Osmatic Oy

"SEINÄJOKI IS AN ATTRACTIVE CITY with a good geographical location. Both logistic connections and accessibility are top quality, offering an excellent platform for decisive development of global businesses. In Seinäjoki, a good active and positive attitude is combined with the city’s long-term development work to enhance the well-being of both the inhabitants and businesses. Business life in the region is energetic and diverse, providing many opportunities for professionals in different sectors. Seinäjoki is a growth centre, where entrepreneurship is a fixed part of the Ideapark regional development." 22 Seinäjoki Pushing the city forward with €1 billion of investments

Törnävä area

New owner – new life

SEINÄJOKI IS A YOUNG CITY and right education centre’s technical work prem- A private children’s home will be one of now hundreds of thousands of square ises and the third restaurant in the Jurel- the occupants in the buildings current- meters of construction is underway. That la-family. ly being reconditioned.The city’s child is why it is important and splendid that protection unit will also have premises Törnävä hospital area old buildings are being renovated, and The outer shell of the building is protect- in the same area. even better by entrepreneurs. Entrepre- ed. The desire is to leave the building’s neurs are renovating both Kaleva barn distinctive ruggedness in the interior, A goal is also to enhances the area’s at- and Törnävä hospital area. They value for example the worn brick walls will mosphere with old Seinäjoki wooden the old buildings and want to give a new remain visible and a few covered win- houses. The logs from the 1920s-shop lease of life to the culturally, historically dows will be returned to use. designed by Matti Visanti are already significant locations. waiting for a reassembly location. TÖRNÄVÄ AREA KALEVA BARN The area of historic buildings and cultur- The activities of the hospital museum Kaleva barn, built in the 1890s, in the Iti- al landscape, which is significant part of and the chapel will be preserved in some kanmäki area in the centre of Seinäjoki, Seinäjoki, will get a new life within the form. is currently being updated for the new next decade. The owners of K. Karhu Oy, millennium. Entrepreneur Petri Pihla- which has worked in the city for a long The architecture and idea competition, janiemi loves and is saving the old build- time, have established a new company arranged by the city in 2016, forms the ings. His goal is that the 120-old building Jossulla Oy, with the intention of con- foundations for the development of the will live another 120 years into the future. verting the whole traditional Törnävä area. Winners were UKI Arkkitehdit Oy hospital area into a residential, recre- from Oulu (with the "Elo" proposal) and On Keleva barn’s three floors there ational, museum and culture oasis for all Arkkitehtitoimisto Sami Vikström from is space for 5,000 m². The building the city dwellers. All the 20 old buildings Helsinki (with the "Piirit" proposal). will house the city’s art gallery, Taito on the 10-hectare site will be renovated, Etelä-Pohjanmaa ry, Seinäjoki’s adult and new buildings will be constructed. Pushing the city forward with €1 billion of investments Seinäjoki 23

Kaleva barn 24 Seinäjoki Miljardilla enemmän elinvoimaa We are ready to take action to help your business grow roots in Seinäjoki.

The first step to a successful business is only a phone call away.

Business investments by 2021

over €1 billion 1 000 hectares of new business areas 6th biggest market area in Finland Over 63 000 residents about+ 1%/v + 1%/y Number 1 city of entrepreneurship (Federation of Finnish Enterprises 2018) 10 000 (second level & students higher education)

3rd highest Oulu number of active companies Right in the middle in relation to population 2h 44min of the Helsinki-Oulu growth corridor Seinäjoki We have space for all 2h 50min

the good things Helsinki

JUKKA PAJUNEN Director, Key Accounts Into Seinäjoki Oy tel. +358 44 418 1215 [email protected] www.investseinajoki.fi