Horeca in Poland
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HORECA IN POLAND HORECA IN POLAND Flanders Investment & Trade Poznań Embassy of Belgium – ul. Bukowska 12, pok. 119 – 60-810 Poznań - Poland T: + 48 61 865 38 13 – E-mail: [email protected] 1 TABLE OF CONTENTS 1. INTRODUCTION: A MACRO-ECONOMIC OVERVIEW ............................................ 3 2. HORECA MARKET IN POLAND – GENERAL INFORMATION .................................. 6 3. POLES’ CULINARY HABITS .................................................................................. 6 4. RESTAURANTS................................................................................................... 8 5. CASUAL DINING ................................................................................................ 9 6. INDEPENDENT ESTABLISHMENTS ..................................................................... 10 7. CAFES .............................................................................................................. 11 8. PUB & BISTRO ................................................................................................. 11 9. FRANCHISING .................................................................................................. 12 10. PETROL STATIONS ........................................................................................... 13 11. HOTELS & SPA ................................................................................................. 14 12. CATERING ....................................................................................................... 18 13. SUPPLIERS ....................................................................................................... 19 14. USEFUL LINKS .................................................................................................. 22 15. SOURCES ......................................................................................................... 24 HORECA in Poland | September 2013 ___________________________________________________________________ 2 1. INTRODUCTION: A MACRO-ECONOMIC OVERVIEW BASIC INFORMATION ABOUT POLAND AREA 312,679 km2 POPULATION 38.5 million CAPITAL Warsaw: 1.7 million; Warsaw agglomeration: 2.5 million ADMINISTRATIVE 16 Voivodships, 314 Poviats, 2478 Municipalities DIVISIONS Sejm (460 representatives), Senat (100 representatives); LEGISLATIVE BRANCH next elections in 2015 President (5-year term) – next elections in 2015 EXECUTIVE BRANCH Council of Ministers (4-year term) Supreme Court, common courts, administrative courts, military JUDICIAL BRANCH courts TIME ZONE GMT +1 CURRENCY Zloty (PLN); rate exchange 1EUR = ca. 4.1PLN Source: www.paiz.gov.pl GDP GROWTH IN RECENT YEARS In recent years Poland, unlike other EU countries, has not experienced recession. In 2012 the Polish GDP was estimated at PLN 1,595 billion (ca. EUR 390 billion) and increased by 2%. In 2011 it grew by 4.5%. INFLATION AND CONSUMER PRICE INDEX (“CPI”) In 2011 the inflation rate amounted to 4.3% per annum and in 2012 it equalled 3.7%. The inflation rate exceeded the inflation target determined by the Monetary Policy Council. The projections of the National Bank of Poland with regard to inflation are the following: 2013 – 1.5% and 2014 – 2.2%. UNEMPLOYMENT AND LABOUR MARKET In 2011 the registered unemployment rate in Poland amounted to 9.6%. In 2012 the unemployment rate increased to 10.1%. In general there were 1749 thousand people remaining without job. In 2013 the National Bank of Poland anticipates a decrease of unemployment rate to 9.5%. An average monthly remuneration in the private sector in 2012 amounted to 3,343.31 PLN (ca. EUR 815). 3 ______________________________________________________________________ BUDGET DEFICIT, GROSS DEBT AND FOREIGN TRADE According to preliminary information on the balance of payments published by the National Bank of Poland, exports in 2012 amounted to EUR 141,942 million and imports amounted to EUR 151,684 million. The trade balance continued to be negative. The balance on the income account was also negative, with a major negative contribution of investment income. Traditionally, a positive balance was recorded in the EU transfers. Poland paid ca. EUR 4 billion to the EU budget and received a total of ca. EUR 17.7 billion. In the years 2000-2010 Poland’s exports value increased nearly 3.5 times. A particularly high growth was registered in the first years after the EU accession. It exceeded then 20% per year. In 2009 Poland experienced a decline in foreign trade, due to the financial crisis. However, in the following year exports value once again increased by 20% year to year. The fluctuations of Polish imports are similar to these of the exports. Over the last 10 years its value has increased considerably. In 2010 it exceeded 250% of its value in 2000. In 2009 the crisis caused a decline in the imports value by more than 24% but in the next year an increase amounted to 24.8%, which is the highest value that has been reached in the recent years. HORECA in Poland | September 2013 ___________________________________________________________________ 4 POLISH-BELGIAN COMMODITY TURNOVER In 2012 the overall commodity turnover between Belgium and Poland amounted to EUR 8.43 billion, which for Poland resulted in a trade deficit with Belgium to the tune of EUR 2.41 billion. In 2012, Belgian exports to Poland were down 1.15%, whereas imports slid by 5.23%. Featuring as its 18th supplier and its 12th customer, Poland remains a major trading partner to Belgium, with the Flanders region accounting for a hefty 86% of total Polish-Belgian trade. Trade between BELGIUM and POLAND 2010 – 2013 (Jan –Jun) FLOW % change % change % change from / to 2010 2011 2012 Jan-Jun 2013 2012 - 2013 2010 - 2011 2011 - 2012 BELGIUM (Jan-Jun) x EUR EXPORTS 4.929.113.120 5.482.715.213 5.419.721.962 2.230.401.958 +11,23% -1,15% -11,77% IMPORTS 2.842.924.104 3.175.473.101 3.009.347.382 1.427.100.610 +11,70% -5,23% -7,94% BALANCE 2.086.189.016 2.307.242.112 2.410.374.580 803.301.348 TOTAL TRADE 7.772.037.225 8.658.188.314 8.429.069.344 3.657.502.569 +11,40% -2,65% -10,40% Source: National Accounts Institute (Nationale Bank van België) Chief commodity exports to Poland (2012): • Plastics – 14.43% • Vehicles – 11.98% • Machinery and mechanical equipment and tools – 9.91% • Electrical appliances and components – 5.80% • Pharmaceuticals – 5,71% 5 ______________________________________________________________________ Chief commodity imports from Poland (2012): • Vehicles – 23.32% • Machinery and mechanical equipment and tools – 9.49% • Furniture, lighting and interior design fittings – 7.77% • Plastics – 7.20% • Electrical appliances and components – 6.03% 2. HORECA MARKET IN POLAND – GENERAL INFORMATION The HoReCa market in Poland is relatively young and has a lot of potential. As Poles are changing their lifestyle and tastes and becoming more affluent, they visit restaurants, cafes, pubs or trendy clubs more and more often. The HoReCa sector in Poland is a quickly developing branch of the national economy. The economic crisis has not spared any sector in Poland. Still, the HoReCa industry was able to overcome it much better than other industries. As estimates of PMR research institute say (http://www.research-pmr.com/pl/), the value of the food serving market, which includes restaurants, pizzerias, fast food bars, cafes and pubs/clubs, increased by 0.8% in 2011 for the first time after the crisis and amounted to PLN 18.3 billion (ca. EUR 4.35 billion). The data gathered by the Central Statistical Office (http://www.stat.gov.pl) show that the number of entities providing food services decreases year to year. In 2011 the number of food serving establishments went down by almost 4.4% as compared to the prior year. In 2012 the food serving business was largely and positively influenced by the European Football Championship (EURO) in Poland. However, this trend was not observed in every segment or location. The highest turnover figures were recorded in the cities where football matches took place or fans zones were opened. The biggest profit during the championships was generated by establishments where the football matches could be watched live and the ones where clients could buy take-away food. Pizzeria chains recorded a turnover increase of app. 50-75%, in particular when the Polish football representation was playing their matches. 3. POLES’ CULINARY HABITS Poles are becoming gourmets. What proves it is not only the number of cooking programmes or the popularity of culinary magazines, blogs and websites but also the highest average amount of money spent on dining in restaurants per month as compared to other forms of spending free time. This is the conclusion that arose from the analysis of household budgets by the Institute of Social and Economic Research (http://www.inse.pl). Still, every third Pole does not eat out. Consumers confirm that this is caused primarily by financial reasons. The most desired target group for restaurant owners are self-employed people, i.e. entrepreneurs and freelancers. On average they spend PLN 91.49 (ca. EUR 22) per month in food serving establishments. Full-time employees spend much less though still a lot: PLN 68 (ca. EUR 16), and retired people: PLN 55.51 (ca. EUR 13). The last groups in the list are farmers and people who HORECA in Poland | September 2013 ___________________________________________________________________ 6 maintain themselves from non-commercial sources – they spend PLN 39.90 (ca. EUR 9.5) and PLN 35.49 (ca. EUR 8.5) per month, respectively. The amounts spent