Dusit Gracious Hospitality and Tourism International Conference

Dusit Gracious Hospitality and Tourism International Conference 2017: Wednesday 29th November to 2nd December 2017 INDICATIVE PROGRAMME Dusit Thani College Location Dusit Princess Srinakarin Hotel, Bangkok Thailand VS 17-Nov-17 20:19 08:00 Wednesday 29 November Thursday 30 November Friday 1 December 09:00 Welcome and Opening Ceremony GRACIOUS HOSPITALITY AND TOURISM: TOURISM AND HOSPITALITY RESEARCH 1030 Room Srinakarin Hall EXPERIENCES AND CULTURES PUBLICATIONS WORKSHOP © Prof. Sarote Phornprapha President Room Srinakarin 1 Room Srinakarin 1 of Dusit Thani College Chair: © Prof. Jafar Jafari, University of Wisconsin, Coordinator © Dimitrios Buhalis Editor in © Ms. Suphajee Suthumpun Group USA Chief Tourism Review Chief Executive Officer of Dusit Thani Mr. Nadhavathana Krishnamra Director –General, © Jafar Jafari Founding Editor Annals of Public Company Limited Department of Protocol, Ministry of Foreign Tourism Research © Dr. Mario Hardy Chief Executive Affairs Thailand © Perry Hobson Journal of Vacation Officer of the Pacific Asia Travel © Mr. Yateendra Sinh CEO at Lausanne Hospitality Marketing Association (PATA) Consulting SA Switzerland © Carlos Costa Editor Journal of Tourism & © Prof. Dimitrios Buhalis Head of © Dr. Cathy Hsu Chair Professor Hong Kong Development Department Tourism and Hospitality, Polytechnic University China © Cathy Hsu Editor-in-Chief of the Journal Bournemouth University © Ms. Petchpring Sarasin, Dusit Thani Excellence of Teaching in Travel and Tourism Center, Thailand KEYNOTE Ms. Kobkarn © Prof. Wiendu Nuryanti, Universitas Gadjah Wattanavrangkul Minister of Mada, Indonesia Tourism and Sports, Thailand

10:30 BREAK AND NETWORKING 11:00 GRACIOUS HOSPITALITY AND COMPETITIVENESS: ENTREPRENEURIAL GRACIOUS HOSPITALITY AND TOURISM 12:30 TOURISM: CULINARY ART AND INNOVATION AND SUSTAINABILITY TOWARDS 2030 Room Srinakarin 1 GASTRONOMY Room Srinakarin 1 Chair: ©Prof. Perry Hobson of Taylor’s Room Srinakarin Hall Chair: © Prof Cathy Hsu Chair Professor – Hong University, Malaysia Chair: © Prof. Sarote Phornprapha Kong Polytechnic University China © Dr. Mario Hardy CEO Pacific Asia Travel Dusit Thani College © Mr. Nick Pisalyaput Co-Founder and Faculty Association (PATA) © Ms. Suphajee Suthumpun Group Advisor, Faculty of Management and Strategy, © Mr. Thanabordee Vajarasthira Chief Executive Officer of Dusit Thani Sasin Centre of Sustainability Management Managing Director ITC, Thailand © Mr. Yoshiki Tsuji President of Tsuji © Mr. Alex Mavro Co-Founder of the Corporate © Jackson Pek Vice President Amadeus IT Culinary Institute, Japan Responsibility & Ethics Association for Thai © Prof. Dimitrios Buhalis Head of ©Mr. Paolo Cuccia President of Enterprise (CREATE) Department Tourism and Hospitality, Gambero Rosso Holding S.p.A. Italy © Ms. Suparattana Benjarongkul Deputy Chief Bournemouth University UK © Dr. Agnès Giboreau Research Operating Officer of Rakbankerd ______Director of Institut Paul Bocuse, © Prof. Carlos Costa, Director of the Department 12:30-13:00 CONCLUSION & WAY France of Economics, Management and Tourism FORWARD - CLOSING CEREMONY © Mr. Ragnar Fridriksson MD World University of Aveiro, Portugal © Prof. Sarote Phornprapha President of Association of Chef Societies (WACS) © Prof. Cihan Cobanoglu, University of South Dusit Thani College Florida Sarasota-Manatee, USA © Prof. Dimitrios Buhalis Head of Department Tourism and Hospitality, Bournemouth University UK 12:30 LUNCH AND NETWORKING KOH THAI LUNCH AND NETWORKING 13:00-14:00 L0UNCH AND NETWORKING 14:00 GRACIOUS HOSPITALITY AND WELLNESS AND WELL-BEING 15:30 TOURISM: THE THAI APPROACH Room Srinakarin 1 Room Srinakarin 1 Chair: ©Prof. Carlos Costa University of Aveiro Chair: ©Prof. Dimitrios Buhalis Portugal Bournemouth University UK © Ms. Nopparat Aumpa General Manager of © Mr.Tanes Petsuwan, Deputy Banyan Tree Hotel Bangkok Governor for International © Mr. Andrew Jones Guardian of Sanctuary Marketing. Tourism Authority of Resorts Thailand © Mr. Narun Wiwattanakrai Executive Director of © Mr. Siradej Donavanik Assistant Siam Wellness Group Public Director of Hotel Investment, Dusit International © Mr. Andrew Lennox CEO of Koh Thai Tapas, UK ©Prof. Jafar Jafari, University of Wisconsin, USA 15:30 BREAK AND NETWORKING 16:00 TAT GRACIOUS HOSPITALITY AND TCEB SHOW CASE: SMART MICE THAILAND Mr. 17.30 TOURISM WORK SHOP Weerasak Kowsurat, Chairman of the Board Thailand Convention and Exhibition Bureau 16:30 Bus leave for dinner And Research Papers (TCEB), Thailand at Library 2, Dusit Princess

Srinakarin Hotel And Research Papers GALA DINNER PARTY THEME: 18:30 WELCOME RECEPTION THEME: THAI GRACIOUS HOSPITALITY FUNFAIR Graciously Chao Phraya River Cruise Bus - TOURISM FROM PAST TO FUTURE THEME: STREET FOOD AND THAI CULTURE pick up from Dusit Thani College Room Srinakarin Hall at Dusit Thani College Showcase of Dusit Thani College – Gracious Thai Hospitality Saturday 2 December 08:00- 12:00 POST CONFERENCE NETWORK EVENT: Royal Grand Palace & Emerald Buddha OR Bangkok Canal Tour Dusit Gracious Hospitality and Tourism International Conference 2017: Wednesday 29th November to 2nd December 2017 INDICATIVE PROGRAMME Dusit Thani College Location Dusit Princess Srinakarin Hotel, Bangkok Thailand VS 17-Nov-17 20:19

Wednesday 29 November 09:00- Welcome and Opening Ceremony Room Srinakarin Hall 09:30 © Prof. Sarote Phornprapha President of Dusit Thani College © Ms. Suphajee Suthumpun Group Chief Executive Officer of Dusit Thani Public Company Limited © Dr. Mario Hardy Chief Executive Officer of the Pacific Asia Travel Association (PATA) © Prof. Dimitrios Buhalis Head of Department Tourism and Hospitality, Bournemouth University

09:30- 10:30 KEYNOTES Room Srinakarin Hall Keynote Speaker Ms. Kobkarn Wattanavrangkul Minister of Tourism and Sports, Thailand

10:30 10:30-11:00 BREAK AND NETWORKING 11:00- 12:30 GRACIOUS HOSPITALITY AND TOURISM: CULINARY ART AND GASTRONOMY Room Srinakarin Hall Chair: © Prof. Sarote Phornprapha Dusit Thani College © Ms. Suphajee Suthumpun Group Chief Executive Officer of Dusit Thani © Mr. Yoshiki Tsuji President of Tsuji Culinary Institute, Japan ©Mr. Paolo Cuccia President of Gambero Rosso Holding S.p.A. Italy © Dr. Agnès Giboreau Research Director of Institut Paul Bocuse, France © Mr. Ragnar Fridriksson MD World Association of Chef Societies (WACS) TBC

12:30- 12:30-14:00 LUNCH AND NETWORKING 14:00- GRACIOUS HOSPITALITY AND TOURISM: THE THAI GASTRONOMY Chair Agnès Giboreau 15:30 APPROACH Room Srinakarin 2 Room Srinakarin 1 Thanya Lunchaprasith (Silpakorn University, Thailand) Culinary Chair: ©Prof. Dimitrios Buhalis Bournemouth University UK Experience in Tourism Destination as Negotiation between Tradition © Mr.Tanes Petsuwan, Deputy Governor for International and Modernity: insights from the traditional themed touristic market Marketing. Tourism Authority of Thailand Natnaree Smith (Dusit Thani College, Thailand) Guidelines to promoting © Mr. Siradej Donavanik Assistant Director of Hotel Gastronomy tourism through Thai Cooking Schools in Bangkok Investment, Dusit International Chakrit Srisakun (Dusit Thani College, Thailand) Investigation of © Mr. Andrew Lennox CEO of Koh Thai Tapas, UK Gastronomy Tourism in case of Thailand's Street Food ©Prof. Jafar Jafari, University of Wisconsin, USA Nutrada Maimala (Phranakhon Si Ayutthaya Rajabhat University, Thailand) Service Marketing Mix Affecting to Gastronomic Tourism Motivation in Ayutthaya, Thailand Nalinee.p (Dusit Thani College, Thailand)Key Success Factors of Generation Y Entrepreneur in Food Truck business

15:30- 15:30-16:00 BREAK AND NETWORKING 16:00- TAT GRACIOUS CULTURE Chair: Jafar Jafari FOOD AND CULTURE Chair Mario Hardy 17:30 HOSPITALITY AND Room Srinakarin 1 Room Srinakarin 2 TOURISM WORK SHOP Chudkayapud Charoenpong (Dusit Thani Melinda Villena-Tolentino (Lyceum of the Philippines at Dusit Thani College, College, Thailand) Gracious Hospitality in University – Batangas) Food Safety Practices of Food Building 2 Thailand in View of Foreigners Establishments: Basis for Policy Enhancement André Manuel Greiner (Assumption University, Thailand) Tourist perception of safety and Kristine L. Mangundayao (Dusit Thani College, Thailand) security when visiting the Bangkok Biological Activity of Thai Turmeric and Pandan metropolis: a cross-cultural approach Leaves and its Implications to Human Health Noppadol Dharawanij (Rangsit University, Sumeth Junsuthonpoj (Dusit Thani College, Thailand) Thailand) Chedi Hoi Temple, the Religious Using an extended theory of planned behaviour to Tourism Destination of Pathum Thani explore a behaviour towards food waste of Bangkok Province youths Asnee Wangpittaya (Prince of Songkla Nakrob Narksuwan (Dusit Thani College, Thailand) University, Thailand) Factors affecting a Witches and Teachers: Pakistani Arts and Crafts: Decision to start Islamic Health Care Artificial Rituals for Conservation and inherit Thai Service Business: A Case Study of food Professional Female Masseurs in the Suwaluck Uansa-ard (Chiang Mai Rajabhat University, Southernmost Provinces Thailand) Reviewing the Business Opportunities in Wisissak Udommala, Community Participation Chiang Mai Halal Tourism in Homestay Business Management in Loei Passara Wongsaitanom and Natnaree Smith (Dusit Thani Province, Thailand College, Thailand) Halal food the new choice for consumers

18:30- WELCOME RECEPTION THEME: THAI TOURISM FROM PAST TO FUTURE Room Srinakarin Hall Showcase of Dusit Thani College – Gracious Thai Hospitality

Chair: © Prof. Jafar Jafari, University of Jianwei Qian and Rob Law (Hong Kong Michalis Toanoglou ( Woosong University, Wisconsin, USA Polytechnic University) Trends in Global South Korea) Implementation of Mr. Nadhavathana Krishnamra Director Tourism Studies: An Analysis Based on Sustainability Policies in Hospitality –General, Department of Protocol, the Publications in Tourism Enterprises. A Strategic Challenge Ministry of Foreign Affairs Thailand Management towards Business Competitive © Mr. Yateendra Sinh CEO at Lausanne Sevillia S. Felicen (Lyceum of the Performance. Hospitality Consulting SA Switzerland Philippines University Batangas) The Raphipatr Chaopaknam1 and Watit © Dr. Cathy Hsu Chair Professor Hong Hospitality Management Curriculum of Intuluck, (Dusit Thani College, Thailand) Kong Polytechnic University China ASEAN Countries Corporate Governance Approach: the © Ms. Petchpring Sarasin, Dusit Thani Sayanon.S and Krit.V (Dusit Thani College, key to sustainability Excellence Center, Thailand Thailand) Developing the Training of Pattamapirat Buntanaseth (Assumption © Prof. Wiendu Nuryanti, Universitas Preparation for Cross Cultural Working in University, Thailand) Sustainable of Gadjah Mada, Indonesia Kitchen Department: In-Depth Interview Community-Based Tourism: A case study of the Graduates, Dusit Thani College, in Baan Pong Huai Lan, Chiangmai Pattaya City Province Methaporn Income (Dusit Thani College, Montakan Chubchuwong (Dhurakij Pundit Thailand) Factors Related to Intensive University, Thailand) Do Tourists Expect Mathematics Learning Achievement of Travel Organizations To Be Socially Dusit Thani College Responsible? - A Grounded Theory Olukemi Adedokun ( Kwara State Approach University, Malete, Ilorin, Nigeria) Florence Anjali Garin (Prince of Songkla Exploring and Developing Possible University, Thailand) Awareness and Strategies through Organization Implementation of Green Practices in the Development Intervention (ODI) for Meetings-, Incentives-, Conventions- and Tourism Management Students' Exhibitions- (MICE) industry: The Case of Academic Performance Achievement Phuket, Thailand Improvement in Nigeria Potjanee Nikornprasert (Dusit Thani College, Thailand) How to manage Environment of Hotels in ASEAN Green Hotel Standard 10:30- BREAK AND NETWORKING 11:00 11:00- COMPETITIVENESS: ENTREPRENEURIAL TECHNOLOGY MANAGEMENT EDUCATION 12:30 INNOVATION AND SUSTAINABILITY CHAIR Chirawut Kanogart Chair : Puttithorn Jirayus Room Srinakarin 1 Room Srinakarin 2 Room Library 1

Chair: © Prof Cathy Hsu Chair Professor – Pariz.p (Dhurakij Pundit University, Sarawut and Julaporn (Rattana Bundit Hong Kong Polytechnic University Thailand) Opinions and Confidence of University, Thailand) Relationship China Thai Consumers Towards Hotel Room model factors affecting management © Mr. Nick Pisalyaput Co-Founder and Booking via Online Travel Agencies success in private Higher Education Faculty Advisor, Faculty of Antiga Prinyanilakul (Dusit Thani College, administrators in Thailand Management and Strategy, Sasin Thailand) Essential Digital Skills for Ceyhun et al.(Selçuk University,Turkey) Centre of Sustainability Management Hotel Professionals in Thailand Determination of Mersin Tarsus Ashabi © Mr. Alex Mavro Co-Founder of the Susaraporn Tangtenglam (Maejo Kehf Vocational and Technical High Corporate Responsibility & Ethics University, Thailand) Factors affecting School Students’ Thoughts Towards Association for Thai Enterprise exposure to travel information of Tourism Sector a (CREATE) second tier and third tier Chinese Alper ATEŞ1 (Selçuk University,Turkey) © Ms. Suparattana Benjarongkul Deputy tourists travelling to Thailand Student satisfaction in the tourism Chief Operating Officer of Rakbankerd Apichart Tilokskulchai1 (Chulalongkorn education: A compartison of Selcuk © Prof. Carlos Costa, Director of the University, Thailand) Social Media and University and Necmettin Erbakan Department of Economics, Mobile Service on Travel Experiential University Management and Tourism University Values in Aging Tourists: A Conceptual Mehmet SAHIN, Alper ATES, Ceyhun C. of Aveiro, Portugal Review and Perspective. KILINC (Selçuk University,Turkey © Prof. Cihan Cobanoglu, University of Importance of Entrepreneurship South Florida Sarasota-Manatee, USA Education in Tourism: Selcuk University Example Ece Omuris (Akdeniz University, Turkey) Mediation effect of pgsycholological well being between perceived organisational climate and academic success 12:30- KOH THAI LUNCH AND NETWORKING 14:00-

Dusit Gracious Hospitality and Tourism International Conference 2017: Wednesday 29th November to 2nd December 2017 INDICATIVE PROGRAMME Dusit Thani College Location Dusit Princess Srinakarin Hotel, Bangkok Thailand VS 17-Nov-17 20:19 Thursday 30 November 12:30- LUNCH AND NETWORKING 14:00- 14:00- WELLNESS AND WELL-BEING TECHNOLOGY INNOVATIONS MANAGEMENT 15:30 Chair: ©Prof. Carlos Costa University of Chair Pattarawan Prasarnpanich Chair Nick Pisalyaput Aveiro Portugal Room Srinakarin 2 Room Library 1 Room Srinakarin 1 Atichat Preittigun and Savanid Sevillia S. Felicen (Lyceum of the © Mr Tony Lai Singapore Institute of Vatanasakdakul (King Mongkut’s Philippines University Batangas) Management (SIM) Global Education University of Technology Thonburi, Employability of US Work and Travel © Ms. Nopparat Aumpa General Thailand and Macquarie University, (WAT) Participants Manager of Banyan Tree Hotel Australia) Digital Transformation in H. Arif TUNÇEZ (Selçuk University,Turkey) Bangkok Tourism Industry: Global Trend and Use Of Financial Analysis Techniques as a © Mr. Andrew Jones Guardian of Strategic Responses strategic management tool in tourism Sanctuary Resorts Meeporn Oeawpanich (Assumption enterprises © Mr. Narun Wiwattanakrai Executive University, Thailand) Social Media Chakrit Srisakun (Dusit Thani College, Director of Siam Wellness Group Impacts in Tourism in Thailand Thailand) The Mediating Effect of Public Chamaiporn Sridakam (Assumption Organizational Structure on Leadership University, Thailand) Optimizing the Styles and Organizational Performance: A Applications of New Technologies in Case Study of Hospitality Industry in Restaurant Shaping the Future of Thailand Travel Nitinai.R (Dusit Thani College, Thailand) Visawat Roswarn (Dusit Thani College, Cross-Region Tourism of Urban Tourist in Thailand) Using Data Mining Technique Thailand to Predict International Tourists’ Jenasama Srihirun and Sasiphatr Pitirote Satisfaction towards Bangkok Street (Dusit Thani College, Thailand) EMBOK’s Food Conceptual Design model for Special Events in Gracious Hospitality in the Thai context

15:30- BREAK AND NETWORKING 16:00 16:00- TCEB SHOW CASE: Development Innovation 17:30 SMART MICE THAILAND Chair Wiendu Nuryanti Chair Sasiphatr Pitirote Room Library 1, Room Srinakarin 1 Room Srinakarin 2

Mr. Weerasak Kowsurat, Vishal Pandey (Glasgow Consulting Group) Branding cities Eskişehir Osmangazi (Eskişehir Osmangazi Chairman of the Board – A driver for Tourism Growth University, Eskişehir, Turkey) The Impact Thailand Convention and Surakiat.T (Dusit Thani College, Thailand) The of Crisis on Tourism: A Study on the Exhibition Bureau (TCEB) Development of Service Competency for Creative Hotels in Antalya Tourism Measurement tools in North Region under Chatwarun Ongkasing and Suddhiborn Thailand 4.0 Model Setthitanand (Rangsit University, Jantiwan Samati1 (Rajamangala University of Technology Thailand) Social Innovation Hostel for Srivijaya, Thailand) Homestay Tourism Management Thailand 4.0 toward The Philosophy of Sufficiency Economy Kananurack (Dusit Thani College, Thailand) Maneerat Aroonrungsap (Assumption University, Thailand) Service Quality in Thailand 4.0 Creative Tourism in Thailand: A case Study of Phornthipha.n (Dusit Thani College, Experiential Tourism at Baan Nam Chiew Community in Thailand) Nang Noppamas: Deception - Trat Province truth with historical fiction tourism

18:30- WELCOME RECEPTION at Dusit Thani College THEME: STREET FOOD AND THAI CULTURE

Dusit Gracious Hospitality and Tourism International Conference 2017: Wednesday 29th November to 2nd December 2017 INDICATIVE PROGRAMME Dusit Thani College Location Dusit Princess Srinakarin Hotel, Bangkok Thailand VS 17-Nov-17 20:19 Friday 1 December 09:00- TOURISM AND HOSPITALITY RESEARCH PUBLICATIONS MARKETING 1030 WORKSHOP Room Srinakarin 1 Chair Yupin Patarapongsant Coordinator © Dimitrios Buhalis Editor in Chief Tourism Review Room Srinakarin 2 © Jafar Jafari Founding Editor Annals of Tourism Research Phannaphat.S (Dusit Thani College, Thailand) Factors Affecting © Perry Hobson, Journal of Vacation Marketing Tourism Demand at Chakngaew Community in Pattaya City © Carlos Costa Editor Journal of Tourism & Development Gawinrat.R (Dusit Thani College, Thailand) Analysis of Marketing © Cathy Hsu Editor-in-Chief of the Journal of Teaching in Travel Strategies for the Tourism Authority of Thailand’s campaign and Tourism Adithep (Dusit Thani College, Thailand) Guidelines for the Development of Special Events in Pattaya City, Chonburi Province Varaporn-Seasonality in Tourism in Thailand 10:30- BREAK AND NETWORKING 11:00 11:00- GRACIOUS HOSPITALITY WELLNESS 12:30 AND TOURISM TOWARDS 2030 Chair Kanjana Hannon Chair: ©Prof. Perry Hobson of Taylor’s University, Malaysia Room Srinakarin 2 Room Srinakarin 1 Jutarat.p (Dusit Thani College, Thailand) Manufacturing and © Dr. Mario Hardy CEO Pacific Asia Travel Association (PATA) Development for Thai Spa Industry 4.0 © Mr. Thanabordee Vajarasthira Managing Director ITC, Başak Oya Korap (Yalova University, Turkey ) Criminal Liability for Thailand Artificial Insemination of Medical Treatment Facilities In Turkish © Jackson Pek Vice President Amadeus IT Criminal Law © Prof. Dimitrios Buhalis Head of Department Tourism and Plernsin.K (Dhurakij Pundit University, Thailand) Medical Tourist Hospitality, Bournemouth University UK opinions and behaviours: A case study of cosmetic surgery tourists in Bangkok Chompoo K. (Dusit Thani College, Thailand) Tourism promotion for mental health for the elderly Thanawan Sittithai The Model Development of Spa Businesses in Thailand to Create the Competitiveness in AEC Kawinpob Saiphet (Phranakhon Si Ayutthaya Rajabhat University, Thailand) Relationship among visitors’ demographic characteristic, spa service quality and spa purchasing decision in Ayutthaya province 12:30- CONCLUSION & WAY FORWARD - CLOSING CEREMONY 13:00 © Prof. Sarote Phornprapha President of Dusit Thani College © Prof. Dimitrios Buhalis Head of Department Tourism and Hospitality, Bournemouth University UK 13:00- LUNCH AND NETWORKING 14:00

16:30- 16:30 Bus leave for dinner DINNER PARTY THEME: Chao Phraya River Cruise ***The organizer reserves the rights to make any changes to the program. Kindly noted that the date and order of paper presentations may be subjected to change*** Saturday 2 December- POST CONFERNCE NETWORKING EVENT TOUR 2 options of the Post Event Network Tour programme to offer: The van will pick up at Dusit Thani College at 8 am and will return at 12.30 pm (subject to traffic.)

OPTION 1: Royal Grand Palace & Emerald Buddha OPTION 2: Bangkok Canal Tour Is a must see place for any visitor to Thailand. Drive through China Town This tour allows you to experience the timeless world of “the Venice of and passing the Pak Klong Talat (Bangkok’s flower market) before the East” with a trip by long tail boat on the river and passing the various reaching the Palace’s compound. Visit Wat Phra Keo also known as the canals where you get in touch with the local life along the waterways, Temple of the Emerald Buddha, which is regarded as the most significant cruise the Chao Phraya River, passing the main riverine landmarks of the of all Thai temples. The small green-jade Buddha statue, seated on its Royal Barge Museum, Grand Palace and the Temple of Dawn. golden altar in the royal chapel, is the most sacred Buddha image in Tours include, Transportation by mini van, – English speaking guide Thailand. The Grand Palace or Phra Borom Maha Ratchawang is Admission fee as per itinerary, Boat transportation as per itinerary nowadays used by the king only for certain ceremonial occasions or Exclude: Personal expenses and gratuities celebrations, such as on the Coronation Day. On the way back to hotel we will stop for refreshments and a visit to a jewellery factory.