Impact of Indian Cinema on Young Viewers
| 1 Impact of Indian Cinema on Young Viewers: Responses to Gender and Violence Against Women REPORT BY Lopa Ghosh, Julie Thekuddan and Megha Kashyap January 2018 2 | Indian Cinema and Young Viewers’ Responses to Gender and Violence Against Women This study was commissioned by Oxfam India and implemented independently by Lopa Ghosh, in the five project states in India (Bihar, Jharkhand, Uttar Pradesh, Chhattisgarh and Odisha) under the supervision of Oxfam India. Study conducted by: Lopa Ghosh Report written by: Lopa Ghosh, Julie Thekuddan and Megha Kashyap Peer Reviewed by: Mayssam Zaaroura Women’s Rights Knowledge Specialist, Oxfam Canada, Utpal Borpujari, Film Critic and Film Maker, Professor Kathryn Hardy, Ashoka University and Ammu Joseph, Independent Journalist and Author. Inputs from Nisha Agrawal, Ranu Kayastha Bhogal, Diya Dutta, Mary Thomas, Rajini Menon, and Himanshi Matta New Delhi, 2018 | 3 4 | Indian Cinema and Young Viewers’ Responses to Gender and Violence Against Women EXECUTIVE SUMMARY Since its inception in 2008, Oxfam India has been working on the issue of domestic violence. In order to deepen its work on perceived normative moorings that often perpetuate domestic violence, Oxfam India undertook an analysis of institutions that influence the perpetuation of social norms. It is in this context that Oxfam India initiated a research to of this project. Qualitative discussions were held with understand the scope and impact of mainstream Indian young women and men from the selected states of Bihar, cinema on the issue of Violence against Women and Girls Chhattisgarh, Jharkhand, Odisha and Uttar Pradesh to (VAWG) in India. Mainstream Indian cinema (often viewed understand whether and if yes, then how viewing films synonymously with Bollywood films) is considered one of contribute to or affirm their attitudes towards VAWG.
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