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La Grille De Virgin Radio Saison 2019- 2020 2020 4H30-6H 16H-20H

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La Grille De Virgin Radio Saison 2019- 2020 2020 4H30-6H 16H-20H CGV RADIO CONDITIONS GÉNÉRALES DE VENTE 2020 SOMMAIRE L’OFFRE RÉGIE 3 L’OFFRE RADIO NATIONALE 5 L’OFFRE RADIO ÎLE-DE-FRANCE ET MULTIVILLES 18 2020 RADIO NATIONALE CONDITIONS COMMERCIALES DE PUBLICITÉ 19 RADIO ÎLE-DE-FRANCE CONDITIONS COMMERCIALES DE PUBLICITÉ 28 RADIO MULTIVILLES Conditions Générales de Vente CONDITIONS COMMERCIALES DE PUBLICITÉ 34 CONDITIONS GÉNÉRALES DE VENTE 40 ANNEXES 52 2 31MILLIONS % D’INDIVIDUS TOUCHÉS 58 (1) DES FRANÇAIS SUR 3 SEMAINES (1) L’OFFRE RÉGIE LAGARDÈRE PUBLICITÉ NEWS 2020 Une offre puissante et complémentaire, qui permet de toucher UNE MARQUE plus d’1 Français sur 2. D’INFO UNE MARQUE & DE DIVERTISSEMENT LA MARQUE D’INVESTIGATION INNOVANTE & DE TOUTE & D’INFLUENCE INFLUENTE L’ACTUALITÉ LA RADIO LA MARQUE LA MARQUE GRAND DU ROCK Conditions Générales de Vente POP ROCK ÉLÉCTRO PUBLIC ET FAMILIALE DES TRENTENAIRES LA RÉFÉRENCE EUROPÉENNE UNE INVITATION DE LA MUSIQUE AU VOYAGE Source : (1) Etude Cross Médias 2019 - Publication 2019.1 basée sur les données de Mars 2019, AFFIMETRIE, ÉLECTRO ACPM et MEDIAMETRIE, Radio, Presse, Internet Fixe, Mobile et Tablette, base 15 ans et +, exposition 3 semaines., hors FG et Oui FM non publiés © GETTY IMAGES Leader en affinité de la PQN LAGARDÈRE PUBLICITÉ NEWS sur les professions libérales, dirigeants, HORIZONS cadres TPE (1) Des marques qui 2020 Leader de la presse posent 4 grands axes majeurs de développement le cadre pour les différentes marques de la régie hebdo d’actu sur les cadres de la réflexion, Lagardère Publicité News. en entreprise & les impactent PDG/DG/gérants (2) le débat public et valorisent les initiatives LE SON positives 2020 1ère matinale L’ÉMOTION des généralistes privées sur les cadres dirigeants des entreprises Continuer le au CA > 1M € développement & les professions d’Europe 1 studio libérales (3) LA sur l’audio et ses nouvelles LE MADE formes d’écoute, RESPONSABILITÉ via des formats IN FRANCE riches et captifs © GETTY IMAGES Mettre en avant Rassembler Conditions Générales de Vente autour des exemples LES LEADERS d’évènements de réussites incontournables françaises, comme tout au long avec le podcast D’OPINION de l’année « En route avec » Créer des Valoriser supports inédits le savoir-faire aux contenus français comme immersifs pour avec Grand Art, faire vivre les le supplément marques Luxe et Métier (hub digital, d’Art du Journal Sources : (1) ACPM PREMIUM 2017 - % Affinité – base Top Cadres. UC PQN : Le Figaro, Le Monde, Les Echos, Libération (2) ACPM ONE 2017// Premium 2017 - UC presse hebdomadaire d’actualité : L’Express, L’Obs , Le Point, Figaro Magazine, Télérama, M Le Monde Magazine (3) Médiamétrie – Etude Cadres Radio – Septembre 2018 – Juin 2019 – 6H-9H – Part d’audience suppléments, …) du dimanche (%) – Ranking sur les stations généralistes privées : Europe 1, RTL, RMC UN PÔLE RADIO NATIONAL RÉFÉRENT Avec plus d’1 Français sur 3 touchés par nos stations nationales, Lagardère Publicité News s’inscrit comme un acteur majeur du marché. 2020 37% DES FRANÇAIS TOUCHÉS SUR 3 SEMAINES (1) Conditions Générales de Vente Source : (1) Panel Médiamétrie 2018-2019, Couverture maximale 23 jours, lundi à vendredi, 5H-24H, Europe 1 + Virgin Radio + RFM DES MARQUES INTÉGRÉES DANS L’ÉCOSYSTÈME DIGITAL POUR RÉPONDRE AUX NOUVEAUX USAGES 2020 SITES & APPLICATIONS RÉSEAUX SOCIAUX ASSISTANTS VOCAUX #AUDIO FIRST #ENGAGEMENT #PIONNIER 3 marques puissantes sur leurs sites et applications, Des contenus éditoriaux qui s’adaptent parfaitement Nos 3 marques sont présentes sur les assistants avec un recentrage du contenu autour de l’audio. aux réseaux sociaux : vocaux, à travers une offre riche et innovante. Cette volonté s’illustre par la refonte du site Europe1.fr Retrouvez Europe 1, Virgin Radio et RFM • Une « Social Room Europe 1» exclusivement Conditions Générales de Vente avec un lancement automatique de la radio, une mise sur leurs skills dédiées. dédiée aux réseaux sociaux et à l’interactivité en avant optimisée des programmes et des podcasts, avec les socionautes et de nouvelles playlists. • Des vidéos nativement sociales qui engagent et suscitent l’intérêt des internautes X 10 5 Millions Nombre de sessions sur les enceintes 6,3 Millions de contacts sur l’ensemble connectées Amazon Alexa en 1 an pour de visiteurs uniques (1) des pages officielles des 3 stations (2) la skill Europe 1 (3) Sources : (1) Médiamétrie//NetRatings, Audience Internet Global – France – Base 2 ans et +, Septembre 2019. (2) Pages officielles Facebook, Twitter, Instagram, YouTube, Pinterest, Dailymotion, LinkedIn. Audience non dédupliquée. Octobre 2019. (3) Source interne, Octobre 2019 vs Octobre 2018. 2020 L’AUDIO DIGITAL & LA VIDÉO 2 PILIERS FONDAMENTAUX DANS LA STRATÉGIE DE NOS MARQUES RADIO Conditions Générales de Vente © GETTY IMAGES L’AUDIO DIGITAL AU COEUR DE L’ADN DE NOS MARQUES LIVE AUDIO PODCASTS REPLAY PODCASTS NATIFS WEBRADIOS • Le live audio de nos marques est disponible • 20 millions de podcasts téléchargés 2ème SAISON POUR EUROPE 1 STUDIO, • 22 Webradios thématisées pour retrouver sur tous les supports digitaux classiques par mois (1) LE LABEL DE CRÉATION DE CONTENUS tout l’univers musical de Virgin Radio (sites, applications, assistants vocaux), ORIGINAUX et RFM (2) pour coller aux usages de nos auditeurs • Record de téléchargements en 2019 2020 • 12 créations originales • Europe 1 propose aujourd’hui à ses clients • HONDELATTE RACONTE maintenant la possibilité d’insérer un pré-roll disponible en préplay dès 6h du matin • 3H56, récompensé par la médaille d’or au lancement du live audio sur l’application le jour de l’émission dans la catégorie podcast du Grand prix Europe 1. Stratégies de l’innovation média 2019 Un écrin publicitaire, pour toucher un public captif. • Développement de podcasts PREPLAY évènementiels liés à l’actu (ex: Chirac: une histoire française) Conditions Générales de Vente OUVERTURE AU PROGRAMMATIQUE AUDIO Notre inventaire audio s’ouvre au programmatique, afin de simplifier le processus d’achat et d’harmoniser les différents modes de commercialisation de nos inventaires audio, vidéo et display. (3) Sources : (1) Source interne AdsWizz – nombre de téléchargements sur Octobre 2019. (2) Octobre 2019. Nombre de téléchargements par mois record sur l’année 2019 (3) Voir modalités et produits concernés avec nos équipes commerciales. LA VIDÉO UN FORMAT STRATÉGIQUE, COMPLÉMENTAIRE DE L’AUDIO 2020 + de 1 000 VIDÉOS PRODUITES / MOIS (1) UN CONTENU PREMIUM, UNE ÉQUIPE RÉUNISSANT DES VIDÉOS EXCLUSIVES 100% « FAIT MAISON » TOUS LES POOLS AVEC UNE DOUBLE ENTRÉE DANS UN CADRE DE D’EXPERTISES MÉTIERS, ACTU / PROGRAMMES DIFFUSION MAÎTRISÉ QUI CAPTE / RÉALISE / (HUMOUR, CULTURE, SPORT, ÉDITORIALISE SANTÉ…) Conditions Générales de Vente D’EXCELLENTS TAUX DE COMPLÉTION ET DE VISIBILITÉ DISPONIBLE EN PROGRAMMATIQUE + ACTIVATION DATA Source : (1) Source interne, moyenne du nombre de vidéos produites par mois sur la période Janvier – octobre 2019 © Pierre Olivier - Capa Pictures DES ÉVÈNEMENTS POUR ÊTRE AU PLUS PROCHE DES FRANÇAIS ET DE LEURS CENTRES D’INTÉRÊT 2020 5ÈME ÉDITION DES TROPHÉES ELECTROSHOCK, LE PLUS GRAND RFM MUSIC SHOW DE L’AVENIR EUROPE 1 CONCERT ELECTRO Un rendez-vous annuel, une quinzaine Pour mettre à l’honneur les citoyens Déjà 13 éditions pour ce rendez-vous d’artistes programmés, 2h30 de show et les entreprises qui font bouger incontournable de l’univers pop-rock-électro, pour un concert familial et référent. les choses. qui rassemble jusqu’à 20 000 personnes RFM MUSIC LIVE Des rendez-vous exceptionnels, partout 8 CATÉGORIES RÉCOMPENSÉES VIRGIN RADIO LIVE, DES ARTISTES EMBLÉMATIQUES DE LA SCÈNE en France pour des rencontres privilégiées L’éducation, l’alimentation, la santé, entre les auditeurs et les artistes RFM POP-ROCK-ELECTRO Conditions Générales de Vente la mobilité, la solidarité, les collectivités locales, l’environnement, le coup de cœur des auditeurs. Partout en France, retrouvez les plus grands artistes Pop-Rock-Electro du moment lors de concerts RFM SESSION VIP à vivre en salle ou en Facebook Live sur la page Des shows exclusifs, concerts privés réservés de Virgin Radio aux auditeurs de RFM LA NOUVELLE SCÈNE VIRGIN RADIO, DÉLOCALISATION DE LA MATINALE UN CONCERT 100% NOUVELLE SCÈNE CHEZ UN AUDITEUR FRANÇAISE Un rendez-vous intimiste, Tous les plus grands artistes de la nouvelle scène 3h30 d’émission chez un auditeur française diffusés sur Virgin Radio sont réunis sur scène à l’occasion d’une soirée exceptionnelle 2020 LE PROJET 2019-2020 RENFORCER L’ATTRACTIVITÉ D’EUROPE 1 AUPRÈS DES ACTIFS ET DES FORCES VIVES DE LA SOCIÉTÉ, CIBLE NATURELLE DE LA STATION NOS VALEURS : SINGULARITÉ, ESPRIT, IMPERTINENCE, PRESCRIPTION Conditions Générales de Vente 2020 RACONTER UN MONDE QUI CHANGE UNE SÉLECTION PERTINENTE DE L’INFORMATION, QUI TRAITE DES PRINCIPAUX ENJEUX DE NOTRE SOCIÉTÉ, AVEC UNE APPROCHE CONSTRUCTIVE, RESPONSABLE, FAITE POUR CEUX QUI VEULENT AGIR. Conditions Générales de Vente L’ÉLÉMENT SONORE AU CŒUR DU PROJET 2020 DONNER UNE PLACE ACTIVE AU SON PARCE QU’IL N’A PAS TOUJOURS BESOIN D’ÊTRE RACONTÉ ET EN DIT PARFOIS PLUS. SE RÉAPPROPRIER LE SON EN VALORISANT DES FORMES D’ÉCRITURE NOVATRICES OÙ L’ÉLÉMENT SONORE OCCUPE UNE PLACE PRÉPONDÉRANTE. Conditions Générales de Vente UNE PROGRAMMATION MUSICALE EN AFFINITÉ AVEC LA CIBLE D’EUROPE 1, QUI S’INSÈRE DANS LE MOOD ET LE THÈME DES ÉMISSIONS. LAGARDÈRE PUBLICITÉ NEWS VOUS ACCOMPAGNE SUR TOUS SES LEVIERS DÉVELOPPER VOTRE IMAGE VALORISER TOUCHER LES SOUTENIR VOS DE MARQUE À TRAVERS VOS ENGAGEMENTS DÉCISIONNAIRES INITIATIVES R.S.E. LE SON ET L’ÉMOTION « MADE IN FRANCE » EN ENTREPRISE 2020 LUS MENEUSES DE JEU SPONSORING MESSAGES CLASSIQUES SPONSORING sur Europe 1, Virgin Radio de l’émission « La France Bouge » au sein des tranches d’information au cœur du prime et/ou RFM pour vous associer de Raphaëlle Duchemin, qui valorise d’Europe 1, pour contextualiser de la chronique « Rendez-vous aux voix emblématiques les initiatives positives votre communication. à la ferme », où Fanny Agostini de nos antennes. des associations, entreprises partage son expérience en France. sur son retour au contact de la nature.
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