TF1 PUBLICITÉ RADIO OFFER THE RADIO LANDSCAPE IN FRANCE
Close to 3H Radio AD Market in 2014 Average listening time 726 millions € 81,2% = French listeners – penetration rate 9% of total net media ad revenue
31% TV access restricted to some advertisers, Radio listening time in cars which benefit to Radio :
- Retail : More than 11% No promotionnal offers allowed on TV Radio listening time on new devices - Alcohol : (PCs, mobiles, tablets…) 43 millions Banned on TV, partly allowed on Radio of daily listeners
2 Source : IREP / Mediamétrie. 126 000 Radio and Panel Radio – September 2014-June 2015 / Médiametrie Global Radio 2015 TF1 PUBLICITE RADIOS 1 SALES HOUSE / 3 BRANDS / 5 MARKET LEVELS
METROPOLITAN FRANCE ILE-DE-FRANCE (PARIS AREA) MULTIVILLES - REGIONS 131 local radios sold as a single offer 13 radios (sold as a single offer in the 451 commercial drops all over the More than 960 frequencies Paris area) Reaching 95% of French population country Monaco 1 radio Paris frequency only 448 commercial Lyon 96 frequencies 100% of IDF coverage drops 45% of French population coverage Marseille
DIGITAL OVERSEA
« Le Mur du Son ® » 10 radios sold as a single offer Mobile and tablet App The offer covers 2 French Available on iOS, Android, WP oversea zones : Already more than 1,7 million Reunion Island downloads Mayotte
3 LES INDES RADIOS 131 RADIO STATIONS DEDICATED TO YOU
131 radio stations Also available on spread all over the country one single innovative App « Le Mur du Son »
Reaching 95% of the population
National and regional major brands
Already more than 1,7 million downloads One common claim : PROXIMITY
4 Source : number of frequencies on the 1st of November 2015 PROXIMITY : IMPLEMENTED IN CONTENT AND PROGRAMMING BY EACH STATION
Diversified programmes dedicated to every listeners, with a permanent focus on the territorial area
Animated by local teams settled in the area
5 LES INDES RADIOS THE LEADING NETWORK IN FRANCE
8 616 000 listeners every day!
(Daily Listeners - Target group: >13y.o.)
16 commercial radio stations - Ranking by daily reach : 8 616 000
6 304 000 6 371 000
4 771 000 4 165 000 3 506 000 3 594 000 3 044 000 2 266 000 2 364 000 2 421 000 2 495 000 1 575 000 1 126 000 523 000 812 000
6 Source : Médiamétrie 126 000 Radio September 2014 - June 2015 Daily reach on 13+/ Monday-Friday/ 5H-24H LES INDES RADIOS THE LEADING OFFER ON THE 25-49 YEARS OLD
Commercial Audience Share (25-49 y.o.)
LES INDÉS RADIOS 20,8% Also leader on the other NRJ 11,9% major target groups RMC 10,2% RTL 7,7% 20-39 y.o. 35-59 y.o. SPC + FUN RADIO 7,5% EUROPE 1 7,1% 21,1% 17,8% 16,1% RTL2 5,8% SKYROCK 5,7% 15,6% 14,4% 13,8%
RFM 5,1% 11,2% 10,9% 11,9% VIRGIN RADIO 5,0% CHERIE FM 4,5% Men 25-49 y.o. Women 25-49 y.o. Housewife with child(ren) NOSTALGIE 3,3% RIRE ET CHANSONS 2,2% 19,1% 21,4% NOVA & FRIENDS 1,8% 21,3% MFM RADIO 1,0% 14,9% 14,7% 15,8% RADIO CLASSIQUE 0,5% 11,4% 7,2% 7,7%
Source : Médiamétrie 126 000 Radio September 2014 – June 2015/ Commercial Audience Share / Target 25-49 years old/ Monday-Friday / 5H-24H / Audience share 7 based on the 16 commercial radio offers: Les Indés Radios, Nova&Friends, RTL, RTL2, Fun Radio, E1, RFM, Virgin Radio, NRJ, Ch.FM, Nostalgie, Rire & Ch., MFM, RMC, Skyrock, Radio Class.
TF1 PUBLICITÉ, LEADING AD SALES HOUSE IN FRANCE
MASS MEDIA REACH CHANNELS AFFINITY CHANNELS DIGITAL RADIO
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EMMANUEL MAZE-CENSIER ANTOINE DUBOIS MATHIEU GREIL Sales Director Account Manager Account Manager
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