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Council Date Committee: Council Date: 6th February 2013 Agenda Item: 7 Wards: ALL Subject: Strategic Objective Review – Sustainable Communities (with a focus on Libraries and Culture) Lead Officers: Christine Parsloe Leisure & Culture Development Manager Anthony Hopkins Head of Library & Heritage Service Lead Member: Councillor Nick Draper Cabinet Member for Community and Culture Forward Plan reference number: N/A Contact Officers: Christine Parsloe Leisure & Culture Development Manager Anthony Hopkins Head of Library & Heritage Service Recommendations: A. That Council consider the content of the report. 1. PURPOSE OF REPORT AND EXECUTIVE SUMMARY 1.1 Council, at its meeting on 7 March 2012, approved the Business Plan 2012- 2016. 1.2 The Business Plan represents the way in which the council will deliver the Community Plan, which is grouped into five strategic themes (sustainable communities, safer and stronger communities, healthier communities, older people, children and young people). Performance against these themes, plus an additional theme of corporate capacity, is monitored by Council. 1.3 Each meeting of Council will receive a report updating on progress against one of these strategic themes. This report provides Council with an opportunity to consider progress against the priorities that are to be delivered under the Sustainable Communities strategic theme, with a focus on Libraries and Culture. 1.4 The vision for the Sustainable Communities strategic theme is: “We want the environment, economic and related services to build resilience and stability and enhance the quality of life in Merton.”(1) References: (1) Merton Council Community Plan 2009-19 (2) DCMS, Taking Part Survey, Quarter 2 Release – December 2012 (3) DCMS, Taking Part Survey, Quarter 1 Release – September 2012 25 1.5 The Business Plan objectives for the Sustainable Communities strategic theme are: • Work to support economic growth, by increasing jobs and skills • Work to increase the supply of housing • Work towards carbon reduction • Work to increase investment • Work to improve sustainable transport provision 1.6 Performance against key indicators is included in the Community & Housing and Environment & Regeneration dashboards. The link to the latest performance is attached at Appendix 1. 1.7 The Community Plan, 2009 -19, recognises the importance of Culture and the London 2012 Olympic & Paralympic Games as a cross cutting theme, stating: “The Merton Cultural Olympiad will showcase Merton talent and innovation and will reflect the key themes of the London 2012 Games: • Celebrating Merton and welcoming the world • Inspiring and involving young people • Generating a positive legacy. It will inspire people who visit, work and live in the borough to participate in a range of cultural activities, which will reflect and celebrate our diverse communities.” (1) The Plan links to the borough’s Cultural Strategy, ‘A Better Future for All’ drawing on its key objectives in Learning, Things to do, Places to go and Cultures and Communities and its key principles of Affordability, Accessibility and Communication. The Community Plan recognises that delivery of the Cultural Strategy using the embodiment of the three core principles “… maximises the existing funding and resources within the borough. It will also ensure that the activities and initiatives it supports are available and known by everyone in the borough. This will lead to wider participation and enable all those who visit, live or work in Merton to benefit …” (1) 1.8 This report does not seek to cover all of cultural services but rather focus on those recent activities, initiatives and programmes delivered through the arts, libraries and heritage services that relate to the Sustainable Communities theme. 1.9 This report notes that other areas of cultural services such as sport and physical activity have recently been well documented for Council within London 2012 – Olympic & Paralympic Games reports. 1.10 The key portfolio holder is Councillor Nick Draper, Cabinet Member for Community & Culture. 1.11 The Business Plan can be viewed at www.merton.gov.uk/businessplan References: (1) Merton Council Community Plan 2009-19 (2) DCMS, Taking Part Survey, Quarter 2 Release – December 2012 (3) DCMS, Taking Part Survey, Quarter 1 Release – September 2012 26 2. DETAILS 2.1 The Sustainable Communities strategic theme is all about building resilience and stability as well as enhancing the quality of life for local people. Cultural services are a key contributor to providing and enhancing the quality of life for local people as well as delivering cultural activities, events and programmes that deliver on wider social, health, educational, economic and environmental agendas all in the best interests of local people in our community. 2.2 Delivery Models 2.2.1 The new library service operating model has been in place since 4 April 2011. It has delivered extended opening hours and broadened the range of services provided in libraries whilst retaining all library sites. It has attracted national attention and the service has been awarded the Local Government Chronicle award for ‘Efficiency’ and was highly commended by the Municipal Journal for its ‘Workforce Transformation’. Key to the success of the delivery model has been five key principles: • Overhauling staffing arrangements • Increasing the use of volunteers • Increased partnership working • Introducing a security guard service • Improving technology available 2.2.2 Merton’s Library Service is the most cost efficient library service in London. On cost versus performance it scores as the highest performing library service in London. Cost per visit in Merton is the cheapest in London at £2.39 (source CIPFA 2010/11) and 58p cheaper than any neighbouring authority. Resident satisfaction (source Annual Residents Survey 2011) with libraries is in the top quartile for London at 64% rating the service as good to excellent. Visitor figures increased by 1% in 2011/12 as the result of increased opening hours and online usage has increased by 24% and continues to rise as more services become available online. 2.2.3 Merton’s Arts Service is comprised of two Arts Development Officers within a small Leisure & Culture Development Team. The team has strong links within the community. Resident satisfaction with the opportunity to participate in the cultural offer was most recently rated at 50% (source Annual Residents Survey 2011). The Arts Service supports small, local community and voluntary groups through an efficient grants awards system which facilitates delivery within the local community and delivers key projects with and through partners engaging more people in the arts whilst delivering outcomes against corporate agendas. 2.3 Usage and Satisfaction 2.3.1 Usage of the library service has increased by 8% since 2007 with 26% of the resident population now regularly using their library service to either, borrow a book, use one of the public Internet computers or utilise online resources. This figure only captures activities where a library card is required to access the service and it is likely that usage is higher if other services are included. 1,142,549 visits were conducted to Merton’s libraries in 2011/12. Physical visits to libraries are relatively stable year on year at a time when neighbouring authorities are reporting a decline in visits. References: (1) Merton Council Community Plan 2009-19 (2) DCMS, Taking Part Survey, Quarter 2 Release – December 2012 (3) DCMS, Taking Part Survey, Quarter 1 Release – September 2012 27 2.3.2 A key service objective for libraries is increasing usage and participation amongst all resident groups. Key to this objective is targeted work with certain sections of the community. Usage has significantly increased amongst children and young people, but usage amongst elderly and working age people has slightly declined. There is also a challenge to increase usage amongst the resident population, particularly in the Mitcham area. 2.3.3 The latest results show that 78.9% of adults engaged in the arts in the last year, a significant increase reported since 2005/06 (76.3%) and 2010/11 (76.2%). (2) The 2012/13 Quarter 2 survey release also noted that increases in engagement occurred for adults living in urban areas, whilst the 2012/13 Quarter 1 survey release noted significant increases in London from 73.4% in 2010/11 to 78.5%. (3) 2.3.4 Engagement in the arts became National Indicator 11 between 2007 and 2010, during which time Merton recorded a baseline of 49.7% rising through to 50.4% and then to 49% at the point where its collection ceased. 2.3.5 Prior to 2011 Merton asked its residents in the Annual Residents Survey about their satisfaction with cultural services in the borough. From the inception of this question satisfaction was at 70% only dropping by 1% point in one year of the 5 years in which it was asked. In 2011, Merton changed this question to separate various aspects of cultural services and this included satisfaction with opportunities to participate in the arts. Merton residents advised that 35% of respondents were satisfied, whilst 7% reported being dissatisfied and 15% reported not having a view. 2.3.6 Even though these findings are very pleasing and should be applauded, arts services still recognise that there is a significant amount of work to be done as… “In the year up to September 2012, the following patterns of (national) arts engagement were observed: • Arts engagement tended to be higher among people who live in less deprived neighbourhoods. Since 2009/10, levels of engagement have remained flat in each Index of Multiple Deprivation decile group. • People aged 75 and over had lower arts engagement rates (64.0%) than the other age groups. Although the 45-64, 65-74 and 75+ age groups have seen a significant increase in engagement since 2005/06 (from 78.5% to 81.1% for 45-64 year olds, from 70.7% to 76.8% for 65-74 year olds, from 57.7% to 64.0% for age 75 and over), engagement rates for the younger age groups have remained steady during that period.
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