Media Kit 2020 Contents
03 | Contact Information
04 | Why Advertise With Us
05 | About AFRAMNEWS.COM
06 | Distribution
07 | Demographics
08 | Small Business Advertising
09 | Advertising Rates & Sizes
10 | Preprint & Online Rates
AFRAMNEWS.COM 2020 2 Contact
African-American News&Issues (713) 692-1892 (713) 692-1178
Production: [email protected] Sales: [email protected]
6130 Wheatley Street Houston, Texas 77091 www.aframnews.com
AFRAMNEWS.COM 2020 3 WHY ADVERTISE According to the 2018 Multicultural WITH US? Economy Report, African-American buying power has seen impressive gains since the end of the last economic downturn, jumping from $961 billion in 2010 to an estimated Since 2000, the $1.3 trillion in 2018. African-American market has seen a 114% percent increase in buying
Although traditional media is rapidly power = $2.2 Billion evolving, the daily newspaper remains a prime tool for shaping the views and degrees either read a print newspaper or actions of millions of people every day. visited a newspaper website.
With most of the major corporate media From the perspectives of news value and operations framing the news according advertising potential, AFRAMNEWS is a to what is treated as offi cial, documented proven success story – filling a news void history or conventional wisdom, our role in the African-American community while as a community news media organization attracting and keeping consumers able to is to expose and debunk the easily shop and spend with our advertisers. Our accepted and erroneous generalities stats as a solid source of news and about the African-American community advertising revenue remains strong and is and its place in the larger society. steadily growing as we continue to raise our profile and gain greater recognition in Meanwhile, recent documented research the Gulf Coast region and across the State reveals newspapers continue to attract of Texas. highly educated consumers who are ready to shop and spend. In an average week, 85% of adults who have done post- graduate work or who have advanced
Published weekly
AFRAMNEWS.COM 2020 4 ABOUT AFRAMNEWS.COM Founded in 1996 mission is to as a small newspaper for Acreage The AFRAMNEWS.COM shine a spotlight on problems affecting Home community in Houston – African-American communities AFRAMNEWS.COM is a free Sunday throughout the state of Texas. We publication which has become Texas‘ believe it is essential to identify and widest circulated and read newspaper address the challenges affecting the with an African-American perspective. cultural values, principles, and ideals With a weekly statewide distribution of long-cherished by many African- 113,000 plus, has a AFRAMNEWS.COM Americans. distribution area includes counties with the largest African-American populations in Texas. 113,000+ Statewide Distribution in Greater Houston, Gulf Coast & Southeast Region, Dallas-Fort Worth Metroplex Region, San Antonio & Austin Central Regions
AFRAMNEWS.COM is a certified Historically Underutilized Business (HUB) and is recognized as a Minority / Woman- 4.5% owned business (M/WBE) The AFRAMNEWS .COM newspaper is passed along at a rate of 4.5 times within the African-American community.
AFRAMNEWS.COM 2020 5 Greater Houston & Surrounding Cities DISTRIBUTION COMBINED DISTRIBUTION ZO N 75,000+/- GREATER E HOUSTON AREA & SURROUNDING 1 CITIES Total Distribution: 75,000 Distribution Points Total Population: 5,728,143+ CHURCHES African-Americans: SCHOOLS 16.5% COMMUNITY COLLEGES UNIVERSITIES TEXAS HBCUs 2 BEAUTY SALONS E DALLAS/ FORT WORTH BARBER SHOPS N METROPLEX O FUNERAL HOMES Total Distribution: Z 25,000 SOUL FOOD RESTURANTS Estimated Population: BARBECUE RESTAURANTS 1,188,580 H-E-B FOOD STORES African-Americans: 25.9% DOCTORS OFFICES HOSPITALS POST OFFICES CONVENIENCE STORES Z O LIBRARIES AND MORE... SAN ANTONIO & AUSTIN AREA N E Total Distribution:
13,000 3 Combined Population: 1,891,208 Combined African-Americans: 16.9% AFRAMNEWS.COM 2020 6 DEMOGRAPHICS AFRICAN AMERICANS POLLED SAID AFRAMNEWS.COM:
32.1% 16.9% 11.6% 9.5% $60,000- $15,000- $30,000- $45,000- $74,999 $29,999 $44,999 $59,999
AVERAGE HOUSEHOLD INCOME
Makes them think • Portrays intelligent and successful people Energetic and creative • Demonstrates strong community leadership Middle-class • Neighborly
MALE READERS FEMALE READERS HIGH SCHOOL EDUCATION COLLEGE GRAD SOME COLLEGE 48.4% 51.6% 86.8% 20.9% 36.4%
TARGET READERSHIP MEDIAN INCOME $54,999
3.3 MEDIAN HOME VALUE Million AFRICAN AMERICANS $82,500
AFRAMNEWS.COM 2020 7 Give your business growth Advertise with AFRAMNEWS.COM and let us hep your company grow.
Small Business 3.5x2in Advertising Business card will be adjusted to fi t our size requirments. Just provide your business card and we’ll take care of the rest. We take pride in helping out the Artwork drop deadline is 12 p.m., Friday – 2 days prior little guy. to publication.
• Minimum 300 dpi • Scanned high res file • Physical card to scan • Text file with information • All discounts require a signed contract • Email files to [email protected] Social Media Rates
Facebook - $110 per post Instagram - $85 per post
Twitter - $85 per post
AFRAMNEWS.COM 2020 8 ADVERTISING Specs ROP RATES & SIZES Tabloid 10.75 x 11” High
• Publication day is Sunday • Deadline ROP insertion order is 5:00pm Wednesday, Five (5) days prior to publication • ROP Artwork drop dead is 12:00 noon Friday, Three (3) days prior to publication • Send ads in PDF format. Minimum 300 dpi to [email protected] • All discounts require a signed contract Sizes and Rates PUBLICATION SIZE: 10.75“ X 12“ ALL RATES ARE NET ZONE 1 ZONE 2 ZONE 3
(GREATER HOUSTON, GULF (DALLAS - FORT WORTH (SAN ANTONIO & AUSTIN COAST & SOUTHEAST METROPLEX REGION) CENTRAL REGION) SIZE WIDTH DEPTH REGION) 75,000 25,000 13,000 DOUBLE TRUCK 2 0.0 “ 1 0.0 “ $15, 345.00 $ 1 0,7 1 4 .0 0 $8 ,184 .00
FULL PAGE 9.75 “ 1 0.0 “ $6 ,975.00 $ 4 , 8 70.0 0 $ 3 ,7 2 0.0 0
1/2 PAGE H 9.75 “ 5.0“ $3,696 .00 $2 ,435.00 $1, 875.00
1/2 PAGE V 4 . 875“ 1 0.0 “ $ 3 , 6 9 6 . 0 0 $2 ,435.00 $1, 875.00
1/4 PAGE 4 . 875“ 5.0“ $1, 860.00 $1, 280.00 $985.00 1/5 PAGE 9.75 “ 2 .0 “ $1,138 .00 $7 35 .0 0 $565.00
1/8 PAGE 4 . 875“ 2 .0 “ $855.00 $640.00 $ 4 9 0.0 0
PUBLISHING DAY: SUNDAY $200 per color | $500 for four colors
1 2 PAGE HORIZONTAL 1 2 PAGE VERTICAL 1 4 PAGE 1 5 PAGE 1 8 PAGE
AFRAMNEWS.COM 2020 9 Preprint Deliver to Tristar Web Graphics 4010 Airline Dr., Houston, TX 77022 ......
DISTRIBUTION SIZE DELIVERY INFORMATION RATE CPM
TRISTAR WEB Single Sheet $59 CPM (10“x 10“ max size) GRAPHICS ATTN: Charles Sacco 4-8 Tabloid $68 CPM 4010 Airline Drive 72 8x 90 LEADERBOARD 12-16 Tabloid $70 CPM Houston, TX BANNER 77002 20-24 Tabloid $75 CPM 8AM-5PM 300x250 FREQUENCY DISCOUNTS MAY APPLY BANNER CONTACT: SALES@AFRAMNEWS .COM OR (713) 692-1892 FOR MORE INFORMATION
RESERVATION DEADLINE: 14 DAYS PRIOR | MATERIALS DEADLINE:
7 DAYS PRIOR ...... 300x600 BANNER Online Rates
SIZE WEEKLY RATE MONTHLY RATE
72 8x 90 LEADERBOARD BANNER $345/ WEEK $1, 260/MONTH 300x250 RECTANGLE BANNER $188/ WEEK $600/MONTH 300x600 VERTICAL BANNER $266/ WEEK $945/MONTH
FREQUENCY DISCOUNTS MAY APPLY CONTACT: [email protected] OR (713) 692-1892 FOR MORE INFORMATION
10 AFRAMNEWS.COM 2020 NOTES ______FOLLOW US ON SOCIAL MEDIA FACEBOOK: www.facebook.com/aframnews
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GET IN CONTACT WITH US WWW.AFRAMNEWS.COM
PRODUCTION [email protected]
SALES [email protected]