Second edition 2017 Sustainability Model 2 Introduktion til model og hvorfor Aarhus Sustainability Model Worldperfect

Colophon Table of contents Preface 5 ASM Version 2.0 6 Developing ASM 8

Text and concept: The Aarhus Process 10 Worldperfect and The four sections 16 Samsø Energiakademi

Design and layout: 2017 and Sustainability 34 Worldperfect and Hele Vejen Cases 35

Theme photos: Worldperfect, Hele Vejen The European dimension Internationale 46 and Nina Wasland Cases 47 Aarhus 2017 DOKK 1, Hack Kampmanns Plads 2,2 Natural colours 52 8000 [email protected] Publikationen 54 4 Forord Aarhus Sustainability Model Aarhus Sustainability Model Preface 5 Aarhus 2017 Aarhus 2017

“Art and culture can act as catalysts for Preface: TBA sustainable development by bringing people together around big and small experiences alike, encouraging dialogue and demonstrating examples of intelligent, fun and alternative solutions to the challenges of tomorrow.

We live in a world where the future is, as it always has been, uncertain. Complexity calls for new answers and this is where art and culture can deliver a blow to our conscience, encourage reflection over humanity’s relationship with nature, and provide inspiration for how we can live more sustainably. An art project that cleans the air in a park over Beijing can provoke a civil reaction demanding clean air and initiate political action. A plant wall can lead to a green movement within the city.

Art and culture give us new eyes to see new opportunities.”

- Aarhus 2017 6 Introduction Aarhus Sustainability Model Aarhus Sustainability Model Introduction 7 Aarhus 2017 Aarhus 2017

ASM version 2.0

Dear reader In this version, you can read into consideration. The cultural innovation where citizens can Culture is a means for us to the next publication in 2018 with Welcome to Aarhus Sustainability about ten of the ASM projects dimension includes descriptions meet each other and develop understand each other across even more examples of their cul- Model 2.0. that have used the ASM process of how to build our world in a way sustainable solutions and ideas. Europe and culture can also be tural projects which we in Aarhus during 2017. Gain knowledge- that does not negatively a ect It’s about acting locally in a glo- the means by which we make can read about and be inspired This version could also be called and inspiration from the Danish future generations. Culture, as balised world. We shouldn’t view ourselves understood. Culture, by. In 2019, Matera is ready to ECoC Sustainability Model be- cultural projects’ work with a country’s unwritten rules as well sustainable solutions as being and more speci cally cultural take the baton and use the ASM cause in this version we try sustainability; what sustainable as its more formal rituals country speci c. We need to pre- sustainability, can give us the lan- once again, adding yet another to bring sustainability into a steps have they taken, and what and truths, is the perfect way sent these solutions in a way that guage to create global solutions. cultural layer to the story of sus- European context and address were their experiences of working to advance sustainability as a promotes innovative adaptation Solutions that can be “translated” tainability in cultural projects and cultural sustainability. We take a with the process? This is meant solution to many of the greatest within the new country’s cultural into all languages and cultures cultural organisations. look at the potential for looking as inspiration to get started with challenges we face. Culture can framework. through cultural modi cation and at other cultures and letting the strategy and implementation. also act as a source of inspiration understanding. Let us inspire each other, from various capitals of culture inspire beyond borders, gender, age and One of our main tasks is dealing country to country, capital of cul- each other. Sustainability is still a tool in religion. with the dominant discourse of In this Version 2.0 of the Aarhus ture to capital of culture, cultural innovation and here in Version 2 sustainable solutions. We need Sustainability Model you will project to cultural project and Our starting point will still be the we use sustainability as a way of Our task is to use cultural sustai- to take each other’s solutions and nd examples from the next two from individual to individual. same practical approach that we understanding society as well as nability as a medium and a tool to adapt them to our context. Using cultural capitals, Leeuwarden described in detail in Version the world. A societal view that understand each other. We want these solutions in the context 2018 and Matera 2019. We have Enjoy! 1 but this time we are adding an spans across European cultures to map out the innovation taking of our own lives will give rise to included these two capitals here extra layer by including the UN’s as well as international di eren- place in di erent countries. By whole new solutions that others toinspire us with their projects, sustainable development goals as ces. We use a holistic approach describing the various possibili- can incorporate into theirs. We approaches and methods. We do indicators. This enables us to talk that takes both the social, the ties in and e orts made by these will look closer at this discourse this in order to prepare ASM about social structures and issues environmental, the economic and countries we can identify sources and way of thinking in the Aarhus for the next capital of culture in on a more general level. not least the cultural dimension of inspiration and platforms for Sustainability Model! 2018. Leeuwarden will produce 8 Introduction Aarhus Sustainability Model Aarhus Sustainability Model Introduction 9 WorldPerfect WorldPerfect

Sustainable Developing ASM Development Goals

Why SDG? What Connection to ASM Here in Version 2.0 of the Aarhus the introduction of the SDGs The 17 SDGs are the international Each of the 17 global goals has Under each case we have written Sustainability Model (ASM) we gives you the tools to measure community’s toolbox for working their own set of targets and which SDGs are relevant. The have tried to further develop the effects of your efforts. By with sustainability. It provides a specific indicators which make cases have not been structured Version 1 with a view to including combining both these tools different way of viewing sustain- the initiatives tangible and easy to to fit the SDG-principles but by larger parts of Europe. On the you can incorporate practical ability than ASM. They allow you measure. Overall you can use the including them we aim to support next page, you can read the UN’s initiatives whilst maintaining an to measure the impact of sus- SDGs in a similar way to ASM – the use of these goals as a natural Sustainable Development Goals understanding of the cultural tainable initiatives, which makes as a way of getting started. element of working with devel- (SDG), which provide another way context and broader implications analysis much easier and more opment, also within the cultural of viewing cultural differences. of working with sustainability. It is precise. It also makes it possible sphere. towards this wider understanding to see development over time. You could say that the very prac- that the SDGs can help. tical approach used in ASM Version 1 is receiving another In Version 1 we defined the terms layer of detail superimposed. and concepts and opened up a You can still use the four sections world of sustainable solutions. from Version 1 and the bullet Now these solutions need to be points included here as a way of integrated into a greater whole – initiating work with sustainability. cultural sustainability. We need to use a hands-on approach to focus ASM still provides a way of on our overall goal, namely that getting started and getting the of showing society how sustain- creative juices flowing within able solutions and development your organisation or project but can have a positive impact both nationally and internationally. 10 Model & toolkit Aarhus Sustainability Model Aarhus Sustainability Model Model & toolkit 11 Aarhus 2017 Aarhus 2017

Plan Involve Start-up workshop Grande ASM workshop

• Define which key people should be involved in the Grand Workshop. Try • Start by showcasing the best cases to make sure that the whole value to get people in the right mood chain is represented. Think about The Aarhus • Ask questions about the selected achieving as strong a mandate as sections possible. • Fill out the staircase chart (see the • Decide which sections of the model next page) you want to work with, if not all of Process them. • Encourage people to think big

Think

This model shows the general Strategy formulation process used in Aarhus which the ten ASM-projects have been • Write down the best suggestions through. It is now up to the com- from the grand workshop and define ing capitals of culture to adapt some more concrete initiatives that the model to fit their specific will help you reach your goals. culture and needs. • When you write down the strategy, The model’s four sections must be remember to secure your mandate. adapted to fit the local context. The scope of the process must also be defined and it is up to the future capitals of culture to identi- fy relevant players to manage the work with the model.

Understand Do Incorporation Implementation

• Present the strategy to the pro- • Start implementing some of the ject group to make sure that it is initiatives from the strategy. Some understood and incorporated in the ideas will need a push in the right organisation. direction to get started and others will happen all by themselves. • It is important to get the whole organisation on board

• Once the strategy is approved a policy can be developed. 12 Model & toolkit Aarhus Sustainability Model Aarhus Sustainability Model Model & toolkit 13 Worldperfect Worldperfect

The model’s three tools; a strategy, a policy and a plan of Documentation Communication strategy action, ensure a thorough and manageable process with some clear objectives and a well-considered route towards Document your progress both It is important to share your internally and externally. Make a experiences but it has to be achieving them. plan for how to document what done right. Transparency is core steps you have taken. Are we element of sustainability. It is using less electricity now? therefore important to think The model’s four sections; Food and Beverages, Daily How much less? How much of about both internal and external our waste are we recycling? Have communication. Third year Operations and Mobility, Architecture and Physical plastic bottles been phased out? What percentage of our food is Framework and Communication and Behaviour are good organic? And so on. places to implement the first initiatives. Food & Beverages We recommend publishing an →  1st initiative annual report outlining your goals and what progress has been Food & Beverages →  Documentation and communication are crucial to making achieved in reaching them. This 2nd initiative the development seem clear and thought through. can be an important tool in your project communication. Food & Beverages →  The staircase illustrates the entire process from the initial 3rd initiative Second year Food & Beverages steps to the full-blown implemented sustainability strategy. →  4th initiative

Food & Beverages Daily Operations →  → 1st initiative 1st initiative

Food & Beverages Daily Operations →  → 2nd initiative 2nd initiative

Food & Beverages Daily Operations →  → 3rd initiative 3rd initiative First year Daily Operations Daily Operations → → 1st initiative 4th initiative 1. Strategy 2. Policy 3. Plan of action Daily Operations Communication Food & Beverages → → A sustainability strategy sets the A sustainability policy evolves Based on your sustainability →  nd st 1st initiative 2 initiative 1 initiative goals for the project. For example from the strategy. For example if policy you can formulate a plan you can decide that in the Food the strategy expresses a goal of of action, which acts as a sup- Daily Operations Communication Food & Beverages → → →  rd nd and Beverages section you want 50% organic food, the purchasing plement and a tool to help you 2nd initiative 3 initiative 2 initiative to make 50% of all food and drink policy will include this. achieve your goals. The plan of Communication Communication organic and for this percentage action includes: Daily Operations → → → st rd to rise year by year. The strategy The purchasing policy thereby 1st initiative 1 initiative 3 initiative could also include measures to becomes a tool you refer to - Detailed time scale with short Start up reduce food waste etc. and relate to on a daily basis. term and long term goals Daily Operations Communication Communication → nd → th → nd 2 initiative 4 initiative Energy policies, communication 2 initiative The strategy is an internal tool, policies and transport policies - Plan of operation detailing who Communication Architecture which helps you illuminate the will also arise directly out of goals will do what, when, to reach the Communication → → Food & Beverages → rd st →  st 3 initiative 1 initiative project in detail. This is the part mentioned in the strategy. The goals 1st initiative 1 initiative where you look at all four focus sustaina- bility policy outlines the Architecture Architecture Communication → → areas and maybe even discover practical consequences of the - Potential collaborating partners Daily Operations → st nd → 2nd initiative 1 initiative 2 initiative other areas that are appropriate sustainability strategy. for the various initiatives 1st initiative to your project. The strategy is Architecture Architecture Architecture Communication → nd → rd where you do the legwork that The sustainability policy can be - Involvement of staf and volun- → st 2 initiative 3 initiative → st 1 initiative enables a successful policy and used as an internal indicator but teers 1 initiative plan of action. can also be used advantageously Architecture Architecture Architecture → → Architecture → rd th in external communication, so it → nd 3 initiative 4 initiative 1st initiative 2 initiative For inspiration, case studies have is a good idea to formulate the been included in the descriptions policy in a way that also makes of the focus areas later on in this sense to the general public. guide.

→ Take a look at the Northside case study on the next page 14 Case study: NorthSide Aarhus Sustainability Model Aarhus Sustainability Model Case study: NorthSide 15 Aarhus 2017 Aarhus 2017

Lokation: Aarhus, Danmark Case study: NorthSide 2016

Food & Beverages

→ Averaged more than 70% organic → Tuborg Rå makes up an even NorthSide is a relatively new fes- Four years ago this led to North- greater percentage of sold draft tival in Aarhus, , which Side inviting 60 individuals from beer has grown over just a few years to widely different backgrounds, 2015 → Deposits on 19 types of waste 35,000 guests. In 2014 NorthSide from students to musicians → Fewer plastic bottled water became the first festival in Den- to sustainability experts, to All volunteers are given a mark to receive the international participate in a process to de- refillable water bottle and water prize “A Greener Festival”. velop ideas for how to create a fountains are set up in the sustainable festival. This process volunteer areas Worldperfect has been North- laid the foundation for many of Food & Beverages → Food waste: collaboration with Side’s partner from the very the initiatives that NorthSide Fødevarebanken [food bank] beginning and together we have has introduced over the last few → Averaged more than 50% who collect surplus food and developed a model for working years. This established the strat- organic distribute it to those in need with sustainability, which in some egy, which in turn led NorthSide → Tuborg Rå draft beer is intro- ways has inspired the creation of to create a sustainability policy. duced and gets sold out the Aarhus Sustainability Model. This strategy has since infiltrated → Cup deposit scheme: In 2014 NS nearly every aspect of the festival launched the most ambitious NorthSide aims to create Den- and is actively referred to in the deposit scheme yet, which had a Daily Operations & Mobility mark’s most innovative music annual report where goals and clear and visible effect event for guests, artists and progress lead to an updating of → Deposits used in 15 types → Waste: 53% sorted for recycling collaborators. Music is naturally the festival’s sustainability policy. of waste → Sorting done by twelve types the focus as this is what defines 2014 of waste the festival, but NorthSide wishes This focus sets the scene for all → Transport: parking spaces for to add a new dimension to the of the festival’s work on-site, 2012 + 2013 cars abolished. Official bicycle traditional concept of a festival. which can be seen in their waste parking introduced. Over Sustainability has therefore management policy. In addition to Daily Operations & Mobility 10,000 bikes become one of the core values of this, NorthSide wants the public → 47% arrived by foot NorthSide’s vision. to leave the festival with a greater Food & Beverages → Waste: 40% sorted for recycling → 34% arrived by bike understanding of recycling, → Sorting done by seven types → Purchasing policy introduced energy consumption and organic Food & Beverages → Averaged more than 30% of waste for building materials food. Their greater goal is thus to organic → Transport: parking spaces for → Building materials that can be be pioneers challenging existing → Averaged more than xx% → Cup deposit scheme: deposits cars abolished. Official bicycle reused are given away to nearby norms in society. organic food used in 8 types of waste parking introduced. Over 8000 allotments → Cup deposit scheme: deposits bikes → Development of a catalogue of www.northside.dk used in 5 types of waste → 44% arrived on foot sustainable tableware, which → 29% arrived by bicycle supports the waste manage- → Purchasing policy introduced ment system Rebox. This makes Daily Operations & Mobility for building materials it easier for food vendors to → Building materials that can be order sustainable alternatives Daily Operations & Mobility → Waste: 27% sorted for recycling reused are given away to nearby → Sorting done by seven types allotments

Foto → Waste: no results for waste of waste Simone Nygaard Maden management → Transport: parking spaces for → Sorting done by seven types of cars abolished. Official bicycle Communication & Behaviour waste parking introduced. Over 7000 → Transport: parking spaces for bikes Communication & Behaviour → Volunteers: Now over 120 cars abolished. Official bicycle → Purchasing policy introduced Trash Talkers who are a visible parking introduced for building materials → Volunteers: Now over 120 Trash presence at NS who are now Talkers who are a visible divided into various sub-groups presence at NS with each their own special → 87% of guests associate NS with area of expertise sustainability → 95% of guests associate NS with Communication & Behaviour Communication & Behaviour → Sustainability policy: Policy sustainability introduced with eight focus → Sustainability policy: Policy → Volunteers: Introduction of the → Volunteers: Trash Talker areas. Everyone involved in introduced with eight focus Trash Talker team teams grows in number and the organisation must be made areas. Everyone involved in popularity aware of this policy the organisation must be made aware of this policy

Foto Bea Brix 16 The four sections Aarhus Sustainability Model Aarhus Sustainability Model De fire områder 17 Aarhus 2017 Aarhus 2017

Daily Food The four sections Operations & Beverages & Mobility

Waste management Purchasing policy Organic Transport Local production The process of ASM is divided We have included several bullet Sharing policy Seasonality up into four areas. In reality these points under each of the areas Accommodation Packaging and tableware four areas are fairly interconnect- but in practice each of the areas Social responsibility Less meat ed but it easier to tackle them one is developed by the user as they Reduce food waste by one. These areas have been go along. To find more specific Fairtrade developed for a Danish context so information about the four areas they will have to be adapted to lo- please take a look at version 1 that cal conditions in order to be used illustrates relevant cases from in the next capitals of culture. across the globe.

Together these areas address all In version 2 we focus on the work 360 degrees of a project. that has been done with ASM un- der the banner of Aarhus Capital The four areas are not described of Culture 2017 so all the of the exhaustively but the areas and the cases included here have been ASM model outline a certain way part of the ASM process. of thinking and it is then up to the user to make it their own. In the following pages you will learn more about what ASM has to offer.

Architecture Communication & Physical & Behaviour Framework

Food & Beverages Daily Operations Architecture & Physical Communication Building materials Positive communication & Mobility Framework & Behaviour Energy Behaviour change This section focuses on organic Water Nudging food, local production, seasonali- This section focuses on logistics. This section focuses on the The combination of action and Interiors Inspiration ty, packaging and tableware, less Waste management, transport, physical framework surrounding a communication strengthens your Ambassadors meat, reducing food waste and purchasing policies, sharing poli- project. Water, energy, buildings brand and affects the general Materials and printing Fairtrade. cies, accommodation and social and interiors. public’s behaviour. This section responsibility. explains how to spread your The most important general The most important general message in a way that catches guideline is that it should taste The most important general guideline is that it should look attention and engages as many as good – ideally better than before. guideline is that it should work – good – ideally better than before. possible. ideally better than before. The most important general guideline is that it should look inviting and sound great. godt. 18 The four sections Aarhus Sustainability Model Aarhus Sustainability Model Food & Beverages 19 Worldperfect Worldperfect

Food & Beverages

Organic Local production Seasonality Packaging and tableware Less meat Reduce food waste Fairtrade

Made of: Spirulina, parsnip, candy stripe beetroot, sweet potato, red onion, rice cakes, apple, pear, watermelon and aubergine 20 Case Aarhus Sustainability Model Aarhus Sustainability Model Case 21 Worldperfect Worldperfect

Location: France Location: Copenhagen, Denmark Inglorious Fruits Noma and Vegetables

Inglorious Fruits and Vegetables Noma is re-opening as a new The restaurant will run with is a campaign run by the French innovative and sustainable seasonal menus, probably on a supermarket chain, Intermarché, restaurant. The restaurant is month-by-month basis. This me- to deal with food waste associa- moving and being set up close ans that fish and seafood will be Food & Beverages Architecture & ted with cosmetic problems. The to a lake near Christianshavn. served in the early spring; purely Physical Framework idea behind the campaign is to Noma is also changing shape and vegetarian food will be served → The food is organic and not only sell odd looking fruits and vege- will run according to a strict set in late spring, summer and early locally grown, but home grown. → The restaurant will be tables that otherwise would have of rules with its own small farm autumn and in the winter months → The food is not just seasonally established in an abandoned been discarded due to their ap- employing a full-time farmer, a meat will take centre stage. All inspired, but seasonally skate park pearance 30% cheaper than their greenhouse on the roof and a raft the seasonal menus are designed determined “beautiful” counterparts. The to enable food cultivation on the to be deliciously avant-garde, Inglorious Fruits and Vegetables lake amongst other things. which is precisely what makes campaign encourages consumers Noma so famous. When Noma to purchase these special looking serves vegetarian food they choo- foods, which taste perfectly fine se to do so because it reflects and whose only fault is that they the most delicious thing nature Daily Operations & Mobility do not live up to supermarkets’ has to offer at that time of year. high cosmetic standards. New Noma will demonstrate that → Noma eliminates the whole sustainability doesn’t have to be idea of a procurement policy This campaign utilises an inno- a set of limiting rules but a set of as they will not buy anything vative new strategy to reduce beliefs that promote innovation but rather produce everything food waste as well as giving and superb taste. themselves consumers of limited means a greater opportunity to buy the www.noma.dk recommended daily amount of fruit and veg.

www.itm.marcelww.com/ inglorious/

Photo Inglorious Fruits and Vegatables

Food & Beverages Daily Operations and Mobility Communication & Behaviour

→ Reduces food wasted due to → Social: gives less well off con- → Attempts to change current cosmetic standards sumers a greater opportunity consumer behaviour that fo- → Offers a financial incentive to to buy the recommended daily cuses on aesthetically pleasing purchase odd looking fruits amount of fruit and vegetables products and vegetables → Humorous communication whereby the “ugly” fruits and vegetables are given a unique personality Photo Photo Mikkel Heriba Peter Brinch 22 The four sections Aarhus Sustainability Model Aarhus Sustainability Model Daily Operations & Mobility 23 Worldperfect Worldperfect

Daily Operations & Mobility

Waste management Purchasing policy Transport Sharing policy Accommodation Social responsibility

Made of: Beetroot, paper, dry ice, water, spirulina and vinegar. 24 Case Aarhus Sustainability Model Aarhus Sustainability Model Case 25 Worldperfect Worldperfect

Location: Hamburg, Germany Location: , Denmark Hanseatische The Independent AIR Materialverwaltung

Hanseatische Materialverwaltung The Independent AIR is a residen- in Denmark, has spread further is a company based in Hamburg. cy and network set up by young afield into Europe and is built on The company’s goal is to collect artists. It is an independent plat- active involvement, idealism and discarded props from the film, form where it is possible to meet the power of change. TV and theatre industries. These others from various artistic and industries throw away a lot of cultural backgrounds and challen- The Independent AIR integrates useable materials when they no ge, rethink and develop the roles sustainability and the environ- longer need them, which is not of photography and lens based ment into its projects. They aim good for the environment. art as well as conceptualise the to reflect upon and consider all Hanseatische Materialverwaltung permanent exchange between aspects when it comes to their stores these props in a large the image and the viewer. use of transport, consumption warehouse and allows others to and CO2. Another of the project’s rent or purchase them for a small The Independent AIR also invites goals is to inspire others to in- amount for use in other creative recognised international guest corporate sustainability into their productions such as school plays. artists to give talks and enter into cultural projects and events. The organisation has existed a dialogue with young aspiring since 2012 and more than 3800 artists. The project, which started www.theindependentair.com customers in the local area have benefitted from the organisation’s efforts.

www.hanseatische-material- verwaltung.de Food & Beverages Daily Operations & Mobility

→ In connection with residencies → Minimum use of polluting and events: Organic and transport and they promote the environmentally friendly food use of bicycles No meat; local and seasonal → They coordinate transport products where possible; 90% when shopping, picking up organic food and an absolute things etc. Photos minimum of food waste → They encourage the use of Clémentine Schneidermann public transport as much as possible → They provide bikes to partici- Daily Operations & Mobility pants of the residency (for example by borrowing Architecture & Communication & Behaviour → Hanseatische Materialver- neighbours’ bikes in exchange Physical Framework waltung is a non-profit for an art print) → They inspire residency foundation → The Independent AIR → Renewable energy and low participants to think green by → Crowd-funding and sponsor- prioritises second hand and energy consumption encouraging them to reflect on ship agreements enabled its eco-certified products; over → Installation of solar panels every day scenarios as well as establishment 75% of the furniture, crockery, at the art residency introducing them to sustainable → The company is partly run by cutlery etc. is second hand accommodation initiatives, offering them volunteers → They have introduced com- → Limited supply of hot water recipes etc. Photos → Discarded props are repaired to Handeatische-materialverwaltung pensation for CO2 emissions of reduces usage during the → They “train” staff about what improve their lifespan flights by planting roughly residency constitutes a sensible use of re- → The initiative gives small 2 hectares of forest – sources whilst cleaning, remind companies and projects the The Independent Forest them to turn off the lights etc. opportunity to tackle big → Comprehensive waste manage- production by increasing the ment. Cardboard, paper, hard availability of props and and soft plastic, metal, glass theatrical materials and toxic waste area sorted → The price for renting or → Organic food waste is purchasing props depends on composted what they will be used for 26 The four sections Aarhus Sustainability Model Aarhus Sustainability Model Architecture & Physical Framework 27 Worldperfect Worldperfect

Architecture & Physical Framework

Building materials Energy Water Interiors

Made of: Sweet potato, rice cakes, gelatine, cork mat, recycled tyre, dry ice and vinegar. 28 Case Aarhus Sustainability Model Aarhus Sustainability Model Case 29 Worldperfect Worldperfect

Location: Holland Location: Aarhus, Denmark Smog free tower Rethink Urban Habitats

The Smog Free Tower is an idea The designers’ intention is not for Rethink Urban Habitats’ vision is a developed by Daan Rossen- the Smog Free Tower to stay per- more alive and vibrant city. A city gaard and his team of experts. manently in Rotterdam but for it that offers the same feeling as the The idea behind the project is to move around and agreements first day of spring; where nature to design the world’s biggest have already been made for the is alive and we are a part of it! “smog vacuum cleaner”, which tower to visit Beijing and Mumbai. The project has the simple goal of will improve the quality of air in In the future, the creators of the increasing biodiversity in the city. Rotterdam. The Smog Free Tower Smog Free Tower wish to start up uses minimal amounts of energy a Smog Free Movement where The project is about rethinking and the small amount of energy people from across the globe can the city as a natural habitat – not it does consume is supplied by cooperate to tackle the issue of just for humans but also for ani- renewable sources. In addition pollution. mals and plants. For biodiversity! to this, it is also a design project strongly inspired by the idea of a www.studioroosegaarde.net The motivation for this project society that doesn’t generate wa- is the fact that the majority of ste. For this reason the Smog Free European citizens now live in Tower collects the filtered smog cities, which are fast becoming particles and compresses them to the places where most people create “diamonds” which are sold interact with nature, whether as rings and cufflinks. that be by a bird table, a park or by the waterfront. This so-called “everyday nature” hasn’t received much attention in recent years despite international studies indicating that cities have a huge amount of unrealised potential when it comes to housing species that otherwise are under threat.

Rethink Urban Habitats is a demonstration project based in Aarhus and other cities in the Central Danish Region, which aims to provide visible examples of how to promote biodiversity in an urban context, as well as increasing the quality of life for people living in the city. In the future, we should be able to enjoy the nature that we have all around Photo us in the city. Rethink Urban Habitats

www.naturhistoriskmuseum.dk Photos Studio Roosegaard

Architecture & Communication & Behaviour Physical Framework Daily Operations & Mobility Architecture & → Full of inspiring and easily Physical Framework → Provides easy to understand understandable messages and → When you purchase Smog Free instructions on how to support stories jewellery you donate 1000m3 of → Powered by 1400 watts of and increase biodiversity → Has a strong impact and a good clean air to the city renewable energy → Demonstrates tangible green ability to mobilise citizens → Crowdfunding was used to → Cleans the air of smog (filters projects under the umbrella finance the project 30,000 m3 of smog per hour) Green City Life [Grønt Byliv Mejlgade] → Utilises a “Do It Yourself” approach 30 The four sections Aarhus Sustainability Model Aarhus Sustainability Model Communication & Behaviour 31 Worldperfect Worldperfect

Communication & Behaviour

Positive communication Behaviour change Nudging Inspiration Ambassadors Materials and printing

Made of: Turmeric, a jam jar, beetroot juice, vinegar and baking powder. 32 Case Aarhus Sustainability Model Aarhus Sustainability Model Case 33 Worldperfect Worldperfect

Location: Aarhus, Denmark Location: Aarhus, Denmark Swapping market ReUse

The swapping market is a phen- The Swapping Market phenomenon ReUse is a recycling centre in omenon that started in Aarhus has since been further developed the middle of Aarhus whose through collaboration between by Worldperfect and the Danish main goal is to change people’s The Environmental Protection Fashion Institute into the concept attitudes towards waste and in- Agency, Worldperfect and the Global Fashion Exchange, which spire people to recycle and reuse Danish Fashion Institute. The has been held in New York, Los discarded materials and items. concept is simple – swap things Angeles, Milan and Paris. On top of this ReUse strives to that you brought from home that heighten consumer’s sustainable you no longer want with things awareness by involving them in that other people have brought workshops at the centre. ReUse along that they no longer want. functions as a exchange central The Swapping Market sets up the for discarded household items. venue so that rather than swaps Citizens can either drop off their occurring face-to-face, everyone unwanted items at ReUse or hands over their items to volun- request that they get picked up teers who distribute them around by the municipal refuse collection the market area. and taken to ReUse.

The recycling centre attempts to place the discarded items in their natural habitat so that each container has its own theme. For example in the kitchen container you find a fully equipped kitchen where all the unwanted bits and bobs are where you would Photo ReUse normally expect them to be in a kitchen.

www.reuseaarhus.dk

Food & Beverages Daily Operations & Mobility Architecture & Communication & Behaviour Physical Framework → ReUse grows edible plants → At ReUse it is possible to borrow → ReUse posts new deliveries to such as carrots and peas a cargo bike free of charge to → ReUse is for the most part made the centre on Facebook around its centre take your goods home out of recycled materials and → Their visual identity works with → The area is closed off for cars but reclaimed building supplies graphical elements and simple open for people → Old shipping containers are colours that help guide the user → The existing large household used to make up the different → ReUse has a well thought out refuse collection routes have rooms in the centre communicational strategy Photo been kept but the final destina- consisting of catchy statements Byttemarked tion has been moved from the like “one man’s blender, incineration plant to ReUse another man’s milkshake” → They encourage sharing so when people have finished reading a book that they borrowed from Food & Beverages Daily Operations & Mobility Architecture & Communication & Behaviour ReUse, it is considered the done Physical Framework thing to return the book so that → The food and drink served → Any surplus clothes that don’t → Swapping markets can others can enjoy it too at swapping markets are find a new home are given to → A swapping market is by defini- change people’s behaviour → You can borrow a “party supplies sustainably sourced charity tion flexible – it can be held in and understanding of waste kit” where people can borrow almost any location imaginable. as a resource tableware and cutlery for 30 people, which makes holding parties and big events easier 2017 and Sustainability

On this regional map of where On the following pages, you can the Capital of Culture 2017 took read about who they are and how place we have marked the 10 pro- they are incorporating sustain- jects which have been selected ability in their work as a cultural to work with the Aarhus Sustain- organisation, cultural project ability Model in conjunction with or just as an interesting cultural WorldPerfect. individual. Dive into their work and get The 10 projects, which are spread inspired... across the whole region, have gone through the process pre- sented on page 10. The important thing here is to illustrate the diversity of the projects and the diversity with which they have worked with the ASM.

Windcapital of the World Selected projects - 87% of Denmark’s total revenue from wind power is generated by businesses in the region

Odin teatret, Kulbroen Nordisk teaterlaboratorium Aarhus Watermusic Gentænk sommerhuset Ringkøbing m.fl. Off Road Kulturprinsen m.fl. Viborg Cyklo Energy island Samsø Fængslet Aarhus A world-renowned energy efficient island Aarhus2017 sekretariatet Kunsthal Aarhus Aarhus Aarhus Samsø Award Samsø 36 ASM-projects Aarhus Sustainability Model Aarhus Sustainability Model ASM-projects 37 Aarhus 2017 Aarhus 2017

Location: Herning, Danmark Off Road opening

Sustainable event

The Off Road opening ceremony Food and drink “Green GO” is a starting point to introduce – local products, organic and Green GO is a new certificate more sustainability to events environmentally-friendly food that the municipality is launching in Herning Municipality. The At the Off Road opening cere- with Off Road for stalls and or- municipality wants to inspire mony there will be a lot of street ganisations that work in a green and facilitate event managers in food – a large part from local pro- way. If you live up to four of the choosing the most sustainable ducers. Both stalls and cafés and ten criteria, you get a Green options. Collaborating with the restaurants in the city will receive GO certificate, which gives you organisers of the Off Road open- inspiration and encouragement visibility and publicity. ing ceremony was a way to try to think in terms of eco-friendly, out various green initiatives. local and organic ingredients and www.Googreen.event reducing food waste. Volunteers Googreen.event is a new web- Waste management and VIPs will receive organic and site offering easy to use green With the new “Herning Event environmentally friendly catering shortcuts and options for event Boxes” the audience will be able and there will be mobile water managers and organisations. to sort plastic bottles, cans and fountains and distribution/sales Here you can find distributors, mixed waste. Stalls and stands of water bottles. advice and step-by-step guides can sort metal, cans, hard and as well as case studies and inspi- soft plastic, paper, cardboard “Volunteer green”, bicycle inspi- ration and you can also sign up and organic waste. At the same ration and recycled furniture for the “Green GO” diploma. The time volunteer “Trash Talkers” Being “volunteer green” at the Off website will be tested in conjunc- will hand out pocket ash trays Road opening ceremony means tion with the Off Road opening and help the audience and vend- that you come with ideas, help ceremony and will be used as ers to sort waste correctly. After out and spread word of the green inspiration for all future events in the Off Road opening ceremony initiatives. Inspiring and nudging Herning Municipality that wish to the whole ‘sorting kit’ can be residents to use their bikes is also incorporate sustainability. ordered and used by other event part of the opening ceremony as Photo organisers. is the recycled furniture placed Samantha Fox around the city, which is designed 2018 by the design school, Via Design.

The central and western a view to opening up the magical Denmark’s cultural festival world and power of culture. 2017 Off Road 2017 will take place Close To The Magic will take from the 11th of April – 6th of May place in the centre of Herning. 2017. The opening ceremony will The high street will become mag- SDGer in focus be held in Herning on the 11th of ical with an abundance of culture 2016 Food & Drink April and will kick start a whole and art for everyone. Music will →→fixed agreements for water fountains range of cultural activities and be honoured with an innovative →→more local producers events in the area until the festival rhythmic concert lasting many →→more organic food stalls Food & Drink culminates in Skive on the 6th of hours taking place in the main →→water fountains set up May. It is the opening ceremony square in Herning, which will be →→using local food stalls that was the main focus for the transformed into a magical cov- Daily Operations & Mobility Food & Drink sustainability model. ered arena for the occasion. →→permanently implementing waste sorting →→agreements made for water fountains in the city centre The festival will open with an Some of central and western Daily Operations & Mobility →→develop the event box system with further exciting celebration of the many Denmark’s many art and cultural →→developing waste management backstage initiatives beacons of culture in the area, institutions wish to welcome Daily Operations & Mobility and front stage the area’s diverse cultural life and visitors to discover different →→-preparations for waste management →→using our new waste system of course music. places to those they perhaps are Architecture & Physical Framework used to. Many open activities will →→ furniture made of recycled materials The opening ceremony has been be held and the festival has also Architecture & Physical Framework Architecture & Physical Framework given the subheading “Close To booked workshops, artists and →→use of recycled materials →→furniture made of recycled materials The Magic” because the cere- musicians to attend. The festival Communication & Behaviour mony aims to bring the audience will offer ice art, live perfor- →→many sign up for GoGreen closer to the art and transform mances, workshops, art, dance, Communication & Behaviour them into participants. This, with song writing, fire shows, sound Communication & Behaviour →→further develop website to include busi- →→-developed a green certification nesses installations, songs, flash mobs, →→awarding Go Green certificates music, street food festival and →→developing website that supports Go much much more. Green 38 ASM-projects Aarhus Sustainability Model Aarhus Sustainability Model ASM-projects 39 Aarhus 2017 Aarhus 2017

Location: Arhus, Danmark Kunsthal Aarhus

Steps to sustainability

Kunsthal Aarhus is a modern After holding workshops with PR initiatives Café exhibition space for contempo- WorldPerfect, we at Kunsthal have – Banners = tote bags – Organic, less meat, rary art in the centre of Aarhus. started analysing areas where At Kunsthal Aarhus we have many climate-friendly As an institution it commissions we could step up our work with old banners from exhibitions We try to use as many organic new pieces and produces and sustainability, such as procedures, which no longer have any use for. and seasonal ingredients in the exhibits arts on an international products and activities. We decided to try to rethink them café as possible and aim to always level aimed at both a local, regi- and came up with the idea of tote provide vegetarian options. onal and international audience. Areas that we focus on in terms of bags. By reusing materials that Kunsthal’s artistic profile is one of sustainability: were otherwise just lying around Exhibitions exploration, critical reflection and we can create some unique PR Kunsthal Aarhus is an exhibition participation. Their programme is Materials items in the form of Kunsthal space where artists work with varied and consists of both solo – Before and after Aarhus tote bags. These bags can and articulate societal issues, and group exhibitions, online pro- The whole process surrounding be bought in the café. including sustainability. As an art jects, cross-disciplinary events material usage must be rethought institution, we have the capacity with performances, concerts, to include the recycling mind set Another PR initiative that we have to encourage and promote debate film screenings. As an institution from the outset. If the materials introduced to deal with sustaina- and dialogue and put focus on it strives to showcase and debate are unable to be reused in-house bility is free entrance. Everyone these issues. societal issues and contemporary then they should be sold or should be able to enjoy the art at art through tours, workshops, offered to local projects and indi- Kunsthal Aarhus – rich and poor, seminars and lectures. Entrance viduals via posts on our Facebook well-educated and unskilled, is free in Kunsthal Aarhus. page. In this way, we stop wasting young as well as old. materials and we are in fact able kunsthalaarhus.dk to give materials a new function which is a good idea, both econo- mically and environmentally.

2018

2017

SDGer in focus 2016 Food & Beverages →→90% organic produce sold in café →→ Limited use of plastic →→ Using only seasonal produce Food & Beverages → →→90% organic produce sold in café →Vegetarian options →→ Limited use of plastic Food & Beverages →→ Using only seasonal produce Daily Operations & Mobility →→High percentage of organic produce sold →→Vegetarian options in café →→Greater focus on cycling →→Limited use of plastic

→→Using only seasonal produce Daily Operations & Mobility →→Greater focus on cycling Architecture and Physical Framework →→Reusing old materials as tote bags Daily Operations & Mobility →→Take a look at initiatives involving re- newable energy →→Greater focus on cycling Architecture and Physical Framework →→Reusing old materials as tote bags

Communication & Behaviour Architecture and Physical Framework →→Exhibitions focusing on climate and →→Reusing old materials as tote bags Communication & Behaviour environmental issues →→Exhibitions focusing on climate and environmental issues Communication & Behaviour →→Exhibitions focusing on climate and environmental issues 40 ASM-projects Aarhus Sustainability Model Aarhus Sustainability Model ASM-projekter 41 Aarhus 2017 Aarhus 2017

Location: Aarhus, Danmark Kulbroen

Steps to sustainability

At the south harbour, towering The Coal Bridge should be a place The Coal Bridge has set itself The overall keeping large parts of the exist- social activities. Initiatives such eight metres above the harbour forconversation and sharing ideas, the goal of taking the lead in goal is to make everything as ing buildings and adding to them, as these, as well as the work done front, stands a 160m long coal where important issues can be sustainable development of self-sufficient with energy as rather than tearing them down by Friends of The Coal Bridge, transporter. This is the coal brid- discussed. At the same time, it is the south harbour area and has possible. and building something new. have generated a lot of inter- ge, which was used for transpor- very important for the founders therefore made sustainability one est and attention in the south ting coal via crane to the city’s gas of the project that the coal bridge of the parameters in its processes The Friends of The Coal Bridge As well as working with The harbour, which is one of the power plant during Aarhus’ indu- remains loyal to the area’s cultural and projects. This decision will emphasise respect for the area’s Coal Bridge and Coal Bridge reasons why the current vision strial past. The coal bridge hasn’t history. A more long-term vision be reflected in their choice of history in the regeneration of the Lab, Friends of The Coal Bridge for the area is very different from been used for many years and the for the project is to transform the materials, the visual identity as coal bridge and so the current have also decided to actively previous ones. remaining section of the bridge is south harbour into a business hub well as the recreational functions industrial look of the bridge will participate in the local area. In one of the last relics of the south that moves in tune with the days and physical connections to the be kept and only appropriate the years since the project was It is also important to mention harbour’s coal industry. and weeks. When businesses surrounding nature. materials will be used. The coal started up, they have held several that throughout the last three check out for the day, culture ta- bridge must remain an area with open events for residents of the years of working with local plan- In 2014 the organisation, Friends kes over so that there is life in the The establishment of Coal respect for the (cultural) history city. These events have brought ning, Friends of The Coal Bridge of The Coal Bridge proposed area at all hours of the day. Bridge Lab has been supported of the neighbourhood. History many thousands of people to have pushed for a local area plan establishing a green walkway on by Underværker/RealDania, Su- has given the south harbour a soul the south harbour – an area that that preserves space for the the old coal bridge drawing inspi- In the summer of 2017, the Coal perwood, Frøslev, FSC and Buus. that we can’t achieve through has not previously been used for various vulnerable groups that ration from the disused railway Bridge Lab became a reality and Coal Bridge Lab will be built building and so it is imperative use the area. bridge High Line in New York. the newly developed building has using FSC-certified wood and that we protect and pass on this From that point on things have been erected directly beneath the parks and other green areas will soul. For this reason, Friends of progressed fast with the develop- Coal Bridge itself. Amongst other be planted around the house to The Coal Bridge are focusing on ment of The Coal Bridge. things, the Lab will facilitate me- provide a beautiful light environ- etings and discussions about the ment and integrate nature into 2018 The Coal Bridge project encom- future of the Coal Bridge and the the current industrial aesthetic of passes the 160m long bridge as south harbour area. In short, the the south harbour. well as the surrounding south general vision for the Coal Bridge harbour neighbourhood. The Lab is to ensure that di erent mo- 2017 main idea with the coal bridge dels for the south harbour’s future itself is to establish an active and are tried out in practise. attractive oasis for art, culture and 2016 SDGer in focus innovation in the area. Food & Beverages →→Own house selling organic beverages →→No disposable plastic bottles

Food & Beverages →→Own house selling organic beverages →→No disposable plastic bottles Daily Operations & Mobility Food & Beverages →→Waste management systems in place →→Local and some organic food stalls →→Dialogue with vulnerable groups Daily Operations & Mobility →→Waste management systems in place Daily Operations & Mobility →→Dialogue with vulnerable groups Architecture & Physical Framework →→Waste management systems in place →→ Self-sufficient with energy →→Dialogue with vulnerable groups Architecture & Physical Framework →→ Urban greening plan is initiated and building work begins. Nature moves in. →→100% FSC-certified wood used in the house Architecture & Physical Framework →→Plan to become self-sufficient with energy →→Conservation of old buildings Communication & Behaviour →→Friends of The Coal Bridge are active in events Communication & Behaviour Communication & Behaviour →→ Own office under the bridge to share its →→Friends of The Coal Bridge are active in →→Setting up of Friends of The Coal Bridge history events →→ Sales of Coal Bridge shares →→ Sales of Coal Bridge shares →→ Own office under the bridge to share its →→ Presentation of the area’s history to pro- history →→ Presentation of the area’s history to pro- mote its conservation mote its conservation →→ Sales of Coal Bridge shares →→ Presentation of the area’s history to promote its conservation 42 ASM-projects Aarhus Sustainability Model Aarhus Sustainability Model ASM-projects 43 Aarhus 2017 Aarhus 2017

Location: Samsø, Danmark Samsø Award

Inspiration to develop a sustaina- velopment. This award therefore bility award came from the island focuses on identifying examples of Samsø, a community which of activities and projects that shifted from conventional energy produce environmental, social sources to entirely renewable and economic benefits to society over the course of ten years. Sin- across national borders. ce then the island has developed into an internationally renowned It is an award where everyone is knowledge and inspiration hub a winner and there are no losers. for green transition and active Where network building and citizenship. partnerships are in focus.

The Samsø Award was set up by The Samsø Award was most Samsø Energy Academy in co- recently held in June 2017 where operation with various European are a number of international en- partners and was awarded for the vironmental and cultural projects first time in 2015. participated.

The Samsø Award celebrates pro- The award has proved itself to jects that promote and highlight be an effective means of putting sustainability. Activities and a sustainability on the agenda and sense of ownership are increa- contributes to increasing public singly seen as crucial elements in awareness and debate. effecting genuine sustainable de-

SDGer in focus

Friday evening Saturday morning/afternoon Sunday afternoon the Italians arrive by bicycle safari and visit some of the 2017 projects group work

Saturday morning Sunday morning Sunday evening talk about ASM and the next process meeting at Samsø Energy public presentation and tales of capitals of culture Academy sustainability as well as the awar ding of the Samsø Award trophy

- 44 ASM-projects Aarhus Sustainability Model Aarhus Sustainability Model ASM-projects 45 Aarhus 2017 Aarhus 2017

Location: Samsø, Danmark Samsø Award

Samsø Award weekend in pictures On this page we illustrate the On the left side are pictures from process in pictures, which was Friday and Saturday’s programme explained on the previous page in Aarhus and on the right side Sunday morning and the motley crew are working Four of the overall topics were in words. The process and are the pictures from Sunday on together to find shared areas of interest and sustainable selected after the morning’s inspiration that take place in such Samsø approaches. discussion. Everyone present a vibrant international setting are joined one of the work groups to very important, which is why we continue talking. have decided to include so many pictures of these meetings here.

The MAST guys arrive at in Aarhus and Rumit shows himself for the first time in his tree costume.

One of the groups working. This is the economy group.

Here is the whole team from the Samsø Award, that worked together at the Energy Academy, gathered together.

Saturday’s talk at Worldperfect’s office about continuing the work of ASM in Leeuwarden in 2018 and Matera in 2019.

Martin Thim tells about The Coal Bridge project, which is about Emanuel and Rocco perform their song that they wrote on On Sunday there was time to talk about the collaboration transforming an old industrial construction into a green walkway the way to Aarhus. between the capitals of culture. and recreational area. 46 Aarhus Sustainability Model Aarhus Sustainability Model 47 Aarhus 2017 Aarhus 2017 The European dimension

Aarhus

Galway The international dimension is It is a global plan that starts very important for ASM. Our locally. In Aarhus’ year as capital ambition is reach much further of culture, 2017, we need people than the Danish border. to turn up, experience, laugh and share experiences across the Leeuwarden The Danish ideas, businesses and region. For this reason, we have solutions must be shared with decided to start a network of ca- Europe – both to inspire and to pitals of culture both future and be inspired. ASM will go on an past. On this map, you can see Wrocław innovative expedition to show the the next three years of capitals of world what the central Danish culture. region can achieve, and with it, bring new knowledge and ideas back home.

2017

2018 Rijeka

Donostia-San Sebastián Plovdiv

2019

Matera

2020

Paphos

Valetta 48 Leeuwarden 2018 Aarhus Sustainability Model Aarhus Sustainability Model Matera 2019 49 Aarhus 2017 Aarhus 2017

Location: Leeuwarden, Netherlands Location: Matera, Italy, Aarhus, Denmark Welcome to the village MAST

For a grand total of three days, MAST 2019 is a project which Welcome to The Village will be started in 2017 when two men the most beautiful little village of from Carnevale di Satriano the Netherlands. A Village that decided to go by bike to a we create together, and where sustainability festival in Aarhus we think a good music program- and Samsoe. The decision was me with international talent, made because they think it will delicious and logical food and be wrong to take the airplane to innovative art and design are im- a festival about sustainability. portant. The festival is organised Therefore they biked all the way by a big group of young freelan- from Matera to Aarhus which is cers, lots of friends and more around 2500 km. than five hundred voluenteers. The trip was organised in 19 In short the festival can be de- stages - some of the stages were: scribed as a transient free state Chieti, Forli, Mantova, Trento, where there’s room for trying out Linz, Pilsen and Berlin.The funda- experiments, initiatives and pro- mental concept for this trip was ducts for a sustainable society. to tell what sustainable culture This is the place where you can were for the European they meet enjoy excellent new music, but throughout their trip to Aarhus. also partake in the various expe- riments being carried out by our The project is not just a one time knowledge partners. event. The idea is to do it again next year and this time the trip will go to Leeuwarden Friesland which is one of the Cultural Capi- tals in 2018. This time they hope more people will join the trip and help spread the message about sustainable living.

Sustainable actions Sustainable actions (text coming)

Food & Beverages Daily Operations & Mobility Communication & Behaviour SDGer in focus Food & Beverages Architecture & Communication & Behaviour SDGer in focus Physical Framework

→→Local food →→Over five hundred volunteer. →→Welcome to The Village does not end after the 3 days festival. The organi- →→Focusing on animal welfare sation operate all year long and work →→They only serve meat fra male ani- in partnerships with dozens of com- mal because male animals often are munities, knowledge insitutions, byproducts of our food industry and companies and vulenteers in order thereby thrown away. Architecture & to realize their objectives. →→Created a local food chain where Physical Framework farmers, chefs, caterers and custo- mers work together and exchanging →→Construct the festival by hand and know-how use homemade props →→Workshops in the festival program →→The festival demands the caterers Daily Operations & Mobility on the festival organic food and that where people can try to make thing they can tell where theit products out of trash. For example swings out come from. of old soda bottles. →→Serve their own homemade beer →→Various of groups are creating the which is brewed in a local brewery festival together. Young people fra special education institutions, oldtimer and students among other things. 50 Leeuwarden 2018 Aarhus Sustainability Model Aarhus Sustainability Model Matera 2019 51 Aarhus 2017 Aarhus 2017

Location: Friesland, Netherlands Location: Satriano di Lucania, Italy Fossiel vrij Friesland Carnevale di Satriano / Rumit

Fossielvrij Friesland is a network Carnevale di Satriano is a carnival comprised of a big group of which take place from the 10 to companies, students, schools, the 11 of February 2018 in Satriano villages, governments and other di Lucania inside the Lucano types of organizations work Apennine National Park. The together to achieve a Fossil Free carnival is an old tradition where Friesland. The idea for the net- people dress up as rumit (the work is not just to talk about how hermit). This disguise is conside- to create a fossil free transition red to be an arboreal ritual which - it is also important to create represents a man or woman fully ambitious projects that contri- covered in heather leaves. Tra- bute to the specific transition of ditionally at dawn these walking Friesland. Fossielvrij Friesland bushes come out of the forest prioritise knowledge sharing and reach the village streets and between their members (they call starts to knock on every door them Freon which means friends) in town. The tradition says that and at the same time create con- those who receive a visit from the crete action. walking bushes have to respect his or her silence and offer him or her some food and money.

The rumit today are used by the new generations to leave a uni- versal message regard changing the existing values and restoring a more authentic and almost an- cient relationship with the Earth to respect mankind. The Carneva- le di Satriano in 2018 wants to gather lots of people dressed up as a rumit to create a walking forest in the city center.

Sustainable actions Sustainable actions

SDGer in focus SDGer in focus Food & Beverages Architecture & Food & Beverages Daily Operations & Mobility Communication & Behaviour Physical Framework →→ →→ →→They serve local seasonal food →→ Carnevale di Satriano collaborate →→The walking forest is used as a way →→Local beer and wine with Eventigreen.it to make their to spread the message that we have daily operations sustainable to give back to nature what human →→Disposable plastic cups were has taken from it. banned, →→The event wants to create an aware- →→All sales material is printed on ness on the global warming and that Daily Operations & Mobility Communication & Behaviour FSC-certified paper human actions has a huge impact on the development. →→A car-pooling service are provided Architecture & by IgoOn platform →→In 2018 at least 100 companies, orga- →→Engages pupil in sustainability, nisations or shops fossil free energy and technology through a Physical Framework →→The vision is to reach the highest →→In 2018 is the goal that around 5.000 school program in 2018 →→Trees will be planted by the Asso- level in recycling housing is using solar energy →→The project Elfwegentocht in 2018 ciation in collaboration with the have the purpose to create two students from surrounding villages weeks where fossil fuel are aban- to compensate the CO2 emissions. doned 52 Aarhus Sustainability Model Aarhus Sustainability Model 53 Aarhus 2017 Aarhus 2017

Natural colours List of ingredients

Food & Beverages Architecture & Physical Framework Parsnip, beetroot, candy-stripe beetroot, Rice cakes, gelatine, cork mat, sweet potato, red onion, rice cake, apple, recycled tyres and dry ice. pear, watermelon and aubergine. Background colour: Background colour: Sweet potato. Sa Spirulina. Sw

Treatment Additives Daily Operations & Mobility Communication & Behaviour 1 4 1. Cooked 2. Filtered & Cooked 13 3. Vinegar Paper, dry ice, water and spirulina. Jam jar, beetroot juice, vinegar Individual Number 4. Baking Soda and baking powder. 5. Ammonium Bicarbonate Background colour: Short Name Ro Beetroot. Background colour: Turmeric. Full Name Red Onion Br Tu

1 2 K Tu Kale Turmeric

3 4 2 5 6 7 8 Pa Ro B Gr Rm Ra Parsnip Red Onion Basil Grapes Ramson Radish

9 10 4 11 12 13 14 15 2 16 17 3 Rb Ro Rc Rp Ro R Yo Sq Rc Raspberry Red Onion Red Cabbage Red Pepper Red Onion Rocket Yellow onion Squash Red Cabbage

18 19 5 20 21 22 23 4 24 25 26 27 28 29 4 P Rc Gi St H Rc Yo Sa Bb C Br Br Parsley Red Cabbage Ginger Strawberry Hokkaido Red Cabbage Yellow Onion Spirulina Blackberry Cabbage Beetroot Beetroot

30 31 32 33 34 35 36 37 38 39 1 40 41 Kr Sw Sp Au Rc Eb Le Ch Bo Br Re Sb Kohlrabi Sweet Potato Spinach Aubergine Red Cabbage Elderberry Leek Chili Blood Orange Beetroot Red Currant Sea Buckthorn 54 Aarhus Sustainability Model Aarhus Sustainability Model 55 Aarhus 2017 Aarhus 2017 The publikation

Worldperfect Aarhus 2017

Worldperfect was set up in 2010 Aarhus 2017 has hired Worldper- as Denmark’s first sustainability fect and Samsø Energy Academy bureau. The company has been a to act as sustainable officers. pioneer since the beginning and This guide is one part of our work has fought to get sustainability as it should help project leaders into the corridors of power of and volunteers in their efforts businesses and political parties towards sustainability. alike. Fonden Aarhus 2017 Using sustainability as a dogma DOKK 1, for innovation and a positive ap- Hack Kampmanns Plads 2,2 proach towards behavioural 8000 Aarhus C change, Worldperfect has [email protected] accrued a portfolio including (amongst many others) a strategic collaboration with NorthSide since 2011, a key position in the swapping market movement, the creation of ReUse – a new kind of recycling centre – and Rebox (a new waste sorting system for large events). It was also World- perfect behind GoGreenAarhus (a cool designer city map cover- ing the sustainable places and experiences on offer in Aarhus) and they also introduced stone paper (paper made of stone) to Denmark.

Worldperfect is a sustainable operator in Aarhus 2017 and took the initiative to develop the Aar- hus Sustainability Model, which you are sitting with right now.

Worldperfect Jægergårdsgade 164A, 1. sal 8000 Aarhus C [email protected] www.aarhussustainabilitymodel.com

The Aarhus Sustainability Model (ASM) is designed for those working with culture and cultural projects. ASM helps with starting up, developing and imple- menting sustainable initiatives. The model consists of three tools: a strategy, a policy and a plan of action, that each make the main challenge of getting started, easier.

Version 2 looks towards Europe and cultural sus- tainability by sharing ideas from other European Capitals of Culture (ECoC).

The Aarhus Sustainability Model has become ECoC Sustainability Model.