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[email protected] and start saving money on your next flight. Editorial 1 “OH, East is East, and West is West, and never the twain shall meet …” Rudyard Kipling Where is West? What is West? For one person, West may describe a position; for another, West may refer to direction. Paradoxically, whether you head west or east, you will eventually arrive at the same point if you just keep going long enough. For my part, if I suggest heading to the West Side, I’m referring to all neighbor- hoods west of Fifth Avenue in Manhattan. This could mean the West Village, with its tree-lined, cobblestone streets and charming brownstones, so prominently displayed in the TV series “Sex and the City”; or the neighborhood known as Hell’s Kitchen, the backdrop of the musical and film “West Side Story.” Readers living in Beverly Hills, California, on the other hand, say West when referring to Santa Monica – and to Japan and China, which I think of as East, if not Far East.