Special Events Calendar
By: Brenda Hazelton The Dance4life Charity
• A|X Armani Exchange has partnered with Dance4life and their current ambassador Supermodel / Actress Doutzen Kroes to design an exclusive Dance4life t-shirt to benefit the Dance4life Organization.
• Doutzen Kroes collaborated with Mr. Armani on this special A|X Armani Exchange 100% cotton unisex tee that features a black and white allover Merchandise Featured photo print of Doutzen Kroes with the words “Dance-Dance-Dance” printed in bold red across the body. Armani Exchange will launch this limited edition dance4life tee on December 1, 2011 (World AIDS Day) in all A|X stores and online at armaniexchange.com.
• The dance4life t-shirt will retail for $35, with 100% of the profits ($25) from the sale of tee supporting dance4life education initiatives and their efforts to create programs that inspire, educate, and mobilize young people to lead the global dance4life movement to stop the spread of HIV and AIDS.
Target Consumer
• “Dance is an amazing way to reach young people and inform them about HIV and AIDS, and that’s why I have been dance4life’s ambassador for over three years. Because of Armani Exchange’s strong history with dance music and great style, partnering with dance4life to design this t-shirt is the perfect combination. I’m excited to share dance4life’s message through the t-shirt, and inspire everyone who wears it to make a difference by supporting this important cause.” – Doutzen Kroes
Reason for Event
Like Armani Exchange, the dance4life organization uses the universal language of music and dance as well as youth icons to connect with young people across the globe. The launch of the dance4life tee supports the A|X brand message of personal freedom and expression.
The importance of HIV/AIDS awareness and prevention through education has never been more vital and necessary, both on a national and global level. Young people are our future and dance4life, through its programs, involves them, strengthens their voice and empowers them to take action to push back HIV and AIDS.
Who, what, where & why
• Doutzen Kroes will celebrate the partnership with a personal appearance at the A|X Armani Exchange store in the Soho District, NYC on Wednesday, November 30, 2011 from 4PM-5PM.
Giorgio Armani Fashion Show 2012
Reason for Event
• Giorgio Armani presented his "Easy Chic" collection for Fall 2012 as part of Milan Fashion Week. Merchandise Attracting Customers
• Giorgio Armani went watery for spring in a sartorial sea of liquid silks, fluid shapes and shades of blue. He sent out a parade of cropped suiting options whether you like below-the-knee skirts or tailored short trousers.
• Read more: Milan Fashion Week Spring 2012 Runway Looks - Best Spring 2012 Runway Fashion - Harper's BAZAAR Giorgio Armani Beauty Reason for Event
• Megan Fox goes from bare to glam, sporting shimmery eye shadow and a fierce, blood-red pout (among other more natural looks) for Armani's latest beauty campaign, which pays homage to Old Hollywood glamour.
Merchandise
• The make-up collection, which was inspired by trends of the ‘30s, features a variety of dark-hued lipstick shades and glossy eye shadows.
• Megan Fox is the new face for the Giorgio Armani Beauty line. • Summer 2011 • Use a celebrity face to advertise new cosmetic products. Giorgio Armani 5th Avenue Store Opening Reason for the Event
• Chace Crawford looks fancy schmancy in a shiny blue Armani suit at the opening of the new Armani 5th Avenue store on Tuesday (February 17) in New York City • Various celebrity appearances. Location
• The designer goes all in, from top to bottom, with a monumental store front on Fifth Avenue
References
• zimbio.com(2) • mossmodels.com(3) • dutchdailynews.com • forums.thefashionspot.com(5) • she-mail.tumblr.com(6) • thequestforit.com(22) • fashiongonerogue.com(7) • zimbio.com(8) • style.com/fashionshows(9) • harpersbazaar.com( 10) • eonline.com (13) (14) • popbee.com (12) • sassisamblog.com (14) • thefashionspot.com(13) • justjared.com (16) (17) • esquire.com (19)