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Bazaar Profile PROFILE 30,000+160,000 +50,000+20,000 Print Media Readers Monthly website visitors Social media/newsletter Digital issue readers fans + followers MONTHLY TOUCH POINTS WITH =260,000 YOUR FUTURE CUSTOMERS 1 bazaar Culture A BROAD GROUP OF bazaar is a lifestyle magazine for the influential, AVERAGE AGE creative, young-at-heart professional. ARAB EXPAT AFFLUENCE THE RIGHT POTENTIAL Catering to both English and Arabic readers, we have + + = CUSTOMERS SEEING more than 75 freelance writers. OF READER YOUR PRODUCT 85 % Un ive rsity Established in 1997, bazaar’s brand and personality is 30 ye a rs o ld 65 % 35 % G radu ates unique to Kuwait. - One of the most influential magazines in Kuwait. - Distributed, free of charge, in over 250 retail, fashion 1997 2006 and dining outlets. - Online reach at www.bazaar.town with over 160,000 2002 visitors a month. Published every month of the year, with a special combined July/August issue. 2013 2015 bazaar Readers Loyal and brand savvy, worldly, free-thinking, consumers who love to travel and enjoy a mid to high class lifestyle. Mainly English-speaking Arab expats who: - Think and live in many languages and cultures. - Range from business owners and managers, to entertainment addicts and oddballs; we have something for everyone! Key Demographics Gender: Female: 55%; Male: 45% Nationality: Kuwaiti: 65%; Expat: 35% Age: 18 – 45 (bazaar has something for everyone!) Education: Over 85% University graduates 2014 Guarantee of distribution throughout Kuwait One of the first and only publications to apply for a BPA publishing audit in Kuwait to ensure total transparency. 2012 In June 2010, bazaar magazine became an official 2004 member of BPA worldwide (www.bpaww.com). 2 2001 bazaar has over 75 local and worldwide freelance writers from many different nationalities who cover topics that range from amusing social commentary and environmental issues, to the latest trends, products and services available in Kuwait, ensuring that there is always something for every reader! From the latest hotspots in Kuwait, to the amusing articles about the world we live in, or just the outright bizarre – bazaar content is as 6 STAFF WRITERS diverse as it is unique. US and British Educated bazaar Editorial Kuwait’s best resource for the modern lifestyle aficionado, bazaar brings you the freshest of locally important and internationally trending content.* Local & Worldwide Entertainment 75 Regular Inside/Out feature with the latest music news and reviews around Kuwait and worldwide. Contributors Cinescape movie listings updated monthly. Behind the scenes, exclusive interviews and the latest reviews from premier reputable syndicate sources. Hot-off-the-press music, book, and gaming releases and reviews. Regular informative and entertaining travel pieces. Arts Local and international art gallery exhibition reviews Local, amateur or professional, upcoming or established artists’ in-depth interviews. What’s on: a monthly listing of cultural events, art exhibits, entertainment/industry events, workshops and more! People Monthly interviews with the people behind Kuwait’s latest trends, restaurants, and businesses. ‘Up Close & Personal’ column featuring in-depth interviews with influential local talents. ‘Truth or Dare’ column featuring a tongue-in-cheek, entertaining interview of a local talent. Dining A ‘bazaar goes dining’ monthly review of the hippest new restaurants in Kuwait. Re-visiting popular, classic, well-established restaurants in Kuwait for their latest menu additions and expansions. Fashion ‘Fashionality’ feature of an influential person in the fashion world, their inspirations, style choices and much more. Freelance fashionistas writing an insider’s look at local fashion trends in clothing, hairstyles, jewelry and beauty. Coverage of trendy fashion brands’ launches and their latest collections in Kuwait, store reviews, An average of product reviews. Photo-shoots and collaborations with the hottest boutiques in the region featuring stylemakers and + artists alike. Technology/Trends/Gadgets 20Syndicates & ‘bazaar goes cruising’ regular informative piece on the latest releases in the cruising world. International ‘Big boys toys’ and Technology column on the latest, and greatest toys and new releases for the child Correspondents in all of us. Health and Fitness ‘bazaar fitness’, a monthly feature by leading fitness gurus in Kuwait delivering the newest sports and fitness trends and advice. 160pages of printed and ‘A wide array of inspired writers focused on showcasing the latest fitness events in Kuwait and region digital content per through reviews and interviews. month * Not everything mentioned above can be printed every month. 3 bazaar Distribution Widespread distribution of 10,000 copies monthly. Large VIP subscriber monthly mailing-list. Each printed issue is read by an average of 3 people, giving us a total printed readership of over 30,000. Free of charge distribution to over 250 retail and commercial locations throughout Kuwait, including those listed below. Cafés & Eateries Salmiya, Salem Al-Mubarak Malls Schools & Universities Bredz Salmiya Co-op Arraya American International School Burger Hub, Gulf Road Salwa Co-op Haagen Dazs American University of Kuwait Café November, Kipco Tower, Scientific Center Galleria Australian College Kuwait Shuwaikh Market Seif Hospital Al Hamra Bayan School (Hawalli) Casper & Gambini, Kuwait City, Shaab Elevation Burger Boxhill College Marina Crescent Shamiya Co-op Mall 360 BSK - British School of Kuwait Chocolate Bar, Al Bida’a, Marina Sharq Co-op Dunkin Donuts Retail Academy Crescent, Spoons Sheikha Complex Marina Mall/Crescent Universal American School OVER ALL THE TOP OVER Container 75, Jabriya Sheikh Saed Al Abdullah Casper & Gambini Crumbs, Shaab Terminal Chocolate Bar Kuwait University Dunkin Donuts, Mall 360 Shuwaikh Zain Headquarters Johnny Rockets Starbucks Khaldiya Elevation Burger, Abu Halifa, Al- Souk Sharq P.Q. Starbucks Adeliya Hamra, Avenues, Meshrif, The Avenues Paul Starbucks Jabriya Haagen Dazs - Souk Sharq, The Palms Hotel Souq Sharq Starbucks Shuwaikh Arraya Zahra Co-op Starbucks Johnny Rockets- opp. Salhiya Costa Outlets: Haagen Dazs Complex, Marina, Salmiya, The Breadz Marina Crescent Avenues, Alia & Ghalia Complex Symphony Mall Marina Mall Juan Valdez Café, Symphony Mall Juan Valdez Arjan-al Bidaa November Bakery, Al-Tilal The Avenues Kout mall Organica Fish & Chips, Jabriya Elevation Burger + + + City tower P.Q. - The Palms, Marina Mall Johnny Rockets Saqran 140 10 50 50 Paul - The Avenues, Marina Mall Paul Kuwait airport arrivals Prime & Toast - Al Bida’a, Seif Starbucks Miral mall Restaurants, cafes Kuwait premium Hospitals, Embassies, Other premium Strip Airport Mall Sahara Scoop-A-Cone - Egaila, Fahaheel Starbucks Shaab al bahri and eateries Mall destinations Universities and Schools locations Someday Café Dar Al Awadi Seaview The Early Bird - Fahaheel, Jabriya I.O. Center Kaifan Upper Crust - The Village Spoons Ghawali mall Chocolate Bar Starbucks Outlets: Avenues mall Abdullah Mubarak Salhiya Complex Adeliya Clinics & Hospitals Starbucks Airport Mall Al Mubarakiya Dental Clinic - Egaila, Salmiya Stand Alones Al Mowasat Hospital 4 Boutique Al Safat American Hospital Al Shaya Head Office Alghanim Marine Boushahri Clinic Aliya & Ghalia Complex Alghanim Showrooms - Safat Al Dasman Diabetes Institute Andalouse Coop Rai, Shuweikh, Sharq, Fahaheel Diet Care Center AUK beau-Tique cosmetics Gulf Clinic Bairaq Mall British Embassy Baitak Tower International Clinic = Brush Salon OVER 250 LOCATIONS Maidan Clinic - Fahaheel, Farwaniya, Behbehani Complex CAP Gallery Hawalli, Sharq, Subah Al Salem Bida’a Complex Cookie Dough Noor Clinic BMW Showroom Dar Al Funoon Salam Hospital Daiya Co-op Dar.Nur Seif Hospital Dar Al Awadi Gold Class Lounge - Grand Soor Center Divonne, Abu Hassaniya Cinemas Al Hamra Taiba Clinic Four Points by Sheraton I. O. Center The Cosmetic Surgery Clinic Hilton Resort Italian Center Jabriya Jacques Dessange Salon, Shaab Kaifan Hotels & Health Clubs Al Corniche Club KAICO THROUGHOUT KUWAIT Khalifa Resort Crowne Plaza, Farwaniya, Salmiya Kuwait Airport Business Class Kout Mall Lounges Marina Crescent Hilton Kuwait Resort & Spa Holiday Inn, Salmiya, N Style Nail Lounge Marina Mall Media Elephant Mishref Inspire Pure Fitness JW Marriott – Residence Inn, Pink Moon Boutique NBK Sultan Gallery Nuzha Co-op Sharq Pilates & More - Salmiya, THE One Plaza Hawalli USA Embassy Rosa Castle Mahboula Salhiya Spaloon The Palms Beach Hotel The Yoga Center bazaar magazine has been a member of BPA Wordwide since June 2010, ensuring complete transparency, verifying bazaar as an audited publication which distributes 10,000 copies on a monthly basis. To access our BPA report, please visit www.bpaww.com or log onto our website www.bazaar.town for a downloadable pdf version. 4 Freedom to surf us + + + www.bazaar.town 160,000 unique monthly visitors 30,000 160,000 50,000 20,000 The ultimate guide to Kuwait. As well as our monthly magazine, our free-access website gives us the Print Media Readers M on th ly website visitors Social media/n ewsletter Digital issu e readers ability to reach an even wider audience. fan s + followers Packed with a little bit of everything for everybody: events, articles covering entertainment, art, local happenings, music, movies, fashion, technology and much more. Comprehensive dining directory including OVER address and contact details. M O N THLY TO UCH PO IN TS WITH Freedom to share us YO UR FUTURE CUSTO M E RS 50,000+ fans and followers
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