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Second Cup Recognise That University, the Avenues Mall Al Rai, Aliya Hospital Mahboula, Khaldiya 4 Kuwait University

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Second Cup Recognise That University, the Avenues Mall Al Rai, Aliya Hospital Mahboula, Khaldiya 4 Kuwait University disciplined design and concept allow for modest Boys PAAET University, Hawally Boys PAAET customisation to reflect the local culture and University, Shuwaikh Girls PAAET University, tastes of the host community that it serves. Al Bahar Center Hawally, Khaldiya 3 Kuwait Second Cup recognise that University, The Avenues Mall Al Rai, Aliya Hospital Mahboula, Khaldiya 4 Kuwait University. Second Cup International signed contract to open Café’s in Romania and Morocco this year. PrOMOTION Second Cup’s coffee is fairly traded. They pledge that their coffee growing environment is treated with the utmost respect and dignity. their customers All of their coffee producers provide a safe and are exclusive to Second Cup. They healthy work environment and employees are MARKET HISTORY travel the world looking for the best of the compensated in a fair and equitable manner. Second Cup has expanded globally in Second Cup started in specialty coffee best…from the lush mountains of Costa Second Cup provides financial remuneration eighteen countries, establishing itself retailing in Toronto, Canada in 1975 and Rica and Colombia, to the for quality beans to directly benefit the farmers, as Canada’s largest specialty coffee since then have grown their offerings distant lands of Central workers and mills. franchised retailer. Their reputation to better serve their Second Cup café Africa, to the exotic convenience In addition, Second Cup is one of the longest and brand recognition continue guests. Over the past 38 years Second and enchanting island of and comfort are key drivers standing Canadian partners and donors to The to expand globally with an intense Cup has expanded globally and their Sumatra. Second Cup have in hospitality retailing today. Foster Parent Plan (The Plan). Together, The Plan presence in the Middle East and first Second Cup International Regional exclusive agreements with They offer the convenience and and Second Cup are committed to improving Canada. Their café operators are Franchise was established in 2003 the finest estate coffee speed of counter service. They the lives of children living in coffee growing committed to serving the best coffees in Dubai, and they continue to be a growers in these, the best are a guest-focused company! countries. in the world in an inviting atmosphere second home to tens of thousands of coffee growing regions of with uncompromising standards of discerning guests every day. Second the world. RECENT DEVELOPMENTS BRAND VALUES customer service, product quality and Cup opened in Kuwait in 2003 with A continuing commitment Second Cup brews at Integrity - “I do the right thing” freshness. D&H International as the franchise to product development has following locations in Kuwait:- Innovation - “I do what we say” As one of the longest and most partner and they are on a long run in kept Second Cup relevant Al Bustan Mall- Salmiya, Teamwork - “We respect each other” established specialty coffee retailers, the country by the support of their and a great investment Marina Mall- Passion - “I make a difference” with an existing and fast growing loyal customers. opportunity. In addition to Salmiya, Kuwait Caring - “I genuinely care” presence overseas, Second Cup are their cafés, their product line Stock Exchange- Coffee Integrity - “I am passionate about our well positioned to expand the Second Cup PrODUCT has also grown from simple Kuwait City, Souk product” experience throughout the rest of the world Second Cup Coffee Company Inc., Canada’s whole bean coffee to more Sharq Mall-Sharq, Second Cup’s Vision: and make Second Cup a respected global brand, largest franchise coffee retailer, is a leader in than 30 premium coffees, specialty Australian College “To be recognized and rewarded as a leading firmly rooted in Canada. They will continue the specialty coffee market, delivering superior beverages, complementary foods and of Kuwait- Mishref, global Premium Café Brand” to build upon their proven model of growth product quality, service excellence and coffee merchandise items. Dar Al Shifa Second Cup’s Mission: through local Regional Franchise partners. passion that are second to none. Recognised For Second Cup’s guests, the utmost Hospital- Hawally, “To be the best café / coffee business as as a leader in product innovation, especially in comfort and service underscore Al Corniche measured by customer preference, growth in ACHIEVEMENTS in the espresso-based beverages and iced the Second Cup experience. Warm, Club-Gulf Road, units and regions.” Second Cup International is an entrepreneurial, drink segments, Second Cup offers a variety comfortable yet modern and Kuwait University franchisee-focused and driven organisation with of exclusive blends, signature foods, indulgent contemporary, rich and textured, familiar Jabriya-1, Kuwait www.mysecondcup.com growth as its cornerstone. They are committed treats and premium beverages in a warm and yet global create the relaxed atmosphere University to growing both personally and in their comfortable setting. of their “world oasis”. Second Cup is Jabriya-2, Kuwait businesses. Their concept and focus allows them At the very core of Second Cup’s success lies anchored by the barista station where University to be differentiated from others who may be the passion for all that they do and all they offer their experienced baristas create the Khaldiya-1, more prominent and corporately driven. to their customers…and starts with the highest premium coffee and specialty beverages Kuwait University Things you didn’t know about Their Achievement is below as a list of quality coffee beans you can buy. Most of the which proudly define their reason for being. Khaldiya-2, Kuwait University Shuwaikh-Girls, Second Cup countries in which their international Regional coffee beans they use for their coffees or sell to Each cafe is uniquely designed to create Kuwait University Keifan, Kuwait University Second Cup buys only the best mountain grown Franchisees operate:- a warm, inviting feeling in a contemporary Adeliya, Olympia Mall, Hawally Girls PAAET Arabica coffee which is 2% of the best Arabica • Bahrain • Saudi Arabia setting that maximises traffic flow and function, University, Shamiya Girls PAAET University, coffee in the world. • Egypt • Syria and complements the local culture. Their Shamiya EXT PAAET University, Adeliya • Jordan • Turkey Second Cup is special in serving Flavoured Whole Bean Coffee. • Kuwait • UAE • Oman • USA Second Cup offers Turkish coffee which is not • Qatar • Morocco common in other Specialty Coffee Shops. • Cyprus • Azerbaijan Their Green Tea Latte and Sweet Apple Cider are • Lebanon • Romania distinctly special in Second Cup. In Kuwait they have achieved thousands of Second Cup only buy from growers and suppliers steadfast customers which results in operating who offer best practice programmes. That is, those outlets in 26 locations in the country. growers who pay fair wages provide safe, healthy They also won award for the best franchise working conditions and work towards a balance of partner, and Sales Award of the year 2013 at the bountiful harvest and preservation of land. Second Cup international convention in Qatar. Discovery Series Coffee Beans are exclusive to Won award for the best franchise partner, Second Cup, this line of Estate quality coffees from and Sales Award of the year 2012 at the Second five different countries is for those who want to Cup international convention in Dubai. taste the best of the best. Won an award for the Operation of Second E.g. Cuzco (Peru), Fazenda Vista Alegre(Brazil), La Minita Cup as a Superbrand of the year 2010, 2011 Tarrazu(Costa Rica) and San Agustin (Colombia). and 2012. Won four awards for best franchise partner, Second Cup offer coffees which are Organic and Fair operating standards and the café of the Trade. E.g. Cuzco (Peru). year 2011 at the Second Cup international Paradiso coffees are Second Cup’s Signature convention in Cyprus. Blend offerings. 8 disciplined design and concept allow for modest Boys PAAET University, Hawally Boys PAAET customisation to reflect the local culture and University, Shuwaikh Girls PAAET University, tastes of the host community that it serves. Al Bahar Center Hawally, Khaldiya 3 Kuwait Second Cup recognise that University, The Avenues Mall Al Rai, Aliya Hospital Mahboula, Khaldiya 4 Kuwait University. Second Cup International signed contract to open Café’s in Romania and Morocco this year. PrOMOTION Second Cup’s coffee is fairly traded. They pledge that their coffee growing environment is treated with the utmost respect and dignity. their customers All of their coffee producers provide a safe and are exclusive to Second Cup. They healthy work environment and employees are MARKET HISTORY travel the world looking for the best of the compensated in a fair and equitable manner. Second Cup has expanded globally in Second Cup started in specialty coffee best…from the lush mountains of Costa Second Cup provides financial remuneration eighteen countries, establishing itself retailing in Toronto, Canada in 1975 and Rica and Colombia, to the for quality beans to directly benefit the farmers, as Canada’s largest specialty coffee since then have grown their offerings distant lands of Central workers and mills. franchised retailer. Their reputation to better serve their Second Cup café Africa, to the exotic convenience In addition, Second Cup is one of the longest and brand recognition continue guests. Over the past 38 years Second and enchanting island of and comfort are key drivers standing Canadian partners and donors to The to expand globally with an intense Cup has expanded globally and their Sumatra. Second Cup have in hospitality retailing today. Foster Parent Plan (The Plan). Together, The Plan presence in the Middle East and first Second Cup International Regional exclusive agreements with They offer the convenience and and Second Cup are committed to improving Canada. Their café operators are Franchise was established in 2003 the finest estate coffee speed of counter service. They the lives of children living in coffee growing committed to serving the best coffees in Dubai, and they continue to be a growers in these, the best are a guest-focused company! countries.
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