FOR BIKES Final Report 2016
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7th CYCLING TRADE FAIR FINAL REPORT www.forbikes.cz ABF, a.s. Trade Fair Administration Mimoňská 645 190 00 Prague 9 - Prosek 1–3 April 2016 ANOTHER SUCCESSFUL YEAR... TRADE FAIR OPENING 30,448 visitors 1 854 exhibited bicycles, of which 425 electric bikes 140 journalists accredited in the press centre 270 exhibitors from 6 countries (Austria, Germany, United Kingdom, Slovakia, Taiwan, Czech Republic) 2 17 000 m of covered exhibition area 79 % of the same firms took part in the trade fair last year as well as this year 87 % of the firms exhibiting this year preliminarily consider their partici- pation in 2017 as well Regional distribution of trade fair visitors Capital City of Prague Central Bohemian Region South and West Bohemian Regions North Bohemian Region East Bohemian Region South Moravian Region North Moravian Region Source: Advance sale of tickets – TICKETSTREAM Photo in the Final Report: Jakub Deml, VSA Xtreme s. r. o., Petr Bureš, MTBS.cz TRADE FAIR OPENING The trade fair was officially opened by Ing. Pavel Sehnal, owner and Chairman of the Board of Directors of the organising company (ABF a.s.), Stanislav Kozubek, Chairman of the Commission of the Council of the Capital City of Prague for Cycling in Prague, Petr Dolínek, Deputy Prague Mayor for the Area of Transport and European Funds, Education and Social Policy and Radomír Šimůnek Jr., Cyclocross Champion of the Czech Republic. For ABF, the opening ceremony was attended also by Tomáš Kotrč, Chief Executive Officer of ABF, a.s.; Daniel Bartoš DiS., Trade Fair Administration Director and Pavel Hájek, Sports Business Team Director. NEWS FROM THE CYCLING WORLD CZECH AND FOREIGN REGIONS CZECH AND FOREIGN REGIONS Within the Regions section, the trade fair offered the latest news and integrated information on possibilities of cycling and cyclotourism in all regions of the Czech Republic. Austrian information centres and regions newly presented themselves at the trade fair this year. Individual regions, districts, organisations and cities presented cycling trip tips, cycling events, accommodation possibilities and other activities associated with recreation biking and follow-up sports as well as recreational activities in their expositions. FOR E-BIKES Also this year the special hall FOR E-BIKES dedicated to electric bikes whose popularity is continually growing was presented to the trade fair visitors. Visitors could not only have a look at the bikes there, but they could also try them on a testing track. Altogether two thousand people were testing the bikes in the course of the trade fair. GRAND PRIX TOP EXPO Altogether 35record-breaking exhibits were registered in the competition, 9 exhibits of which were registered in the Best Bike category, 6 exhibits in the Best Electric Bike category and 20 exhibits competed in the Best Cycling Accessory category. The winner of the Best Bike category was TREK MADONE RACE SHOP LIMITED, the second place belongs to GHOST LECTOR WORLD CUP and the bronze medal was awarded to AMULET 29BIG JOSE! R. In the Best Electric Bike category, the first prize was awarded to GIANT DIRT-E+1, the second place belongs to MOUSTACHE SAMEDI 27/9 TRAIL 7 and the third place to MOUSTACHE LUNDI 26 NUVINCI. Concerning the Best Cycling Accessory category, the winner declared by the Jury was the cycling head-up display GARMIN VARIA VISION, the second place belongs to the shock absorber FOX FLOAT X2, and the third place belongs to the helmet POC TECTAL RACE. TOP EXPO Attention was paid not only to the exhibits presented but also to actual expositions of the exhibitors at the trade fair. The fol- lowing firms received awards for the most attractive expositions: FAVORIT CZECHOSLOVAKIA s. r. o., CYKLO BEST s. r. o., MAIN PRIZE INTREA PIKO s. r. o., UNIVERSE AGENCY s. r. o., ASPIRE SPORTS s. r. o. a BELVE s. r. o. FOR VISITORS The main prize in the competition for vis- itors, the bike Trek Superfly 7 including FAVORIT BONTRAGER accessories, in a value of CZK 54,990, was already traditionally spon- CYKLO BEST sored by the TREK company, the bike shop “EUROBIKE Prague”. The official lottery took place at the pres- ence of a Notary on Sunday. The lucky winner from Prague 5 was not present at the time of announcement. The prize was handed over to him at the importer of the TREK brand. INTERA PIKO UNIVERSE AGENCY BELVE BELVE ASPIRE CENU VĚNUJE FIRMA VYHRAJTE KOLO 29˝ VSTUPENKY NA VELETRH V PŘEDPRODEJI V SÍTI 1. – 3. 4. 2016 na billboard_For-bikes_VHRAJ KOLO.indd 1 14.01.16 15:26 MEDIA AND MARKETING CAMPAIGN ACCOMPANYING PROGRAMME OUTDOOR ADVERTISING This year we have used 130 billboards and 8 bigboards in our marketing campaign in both Prague and Brno, from the Europlakát, Bigmedia and euroAWK companies. From the Prague Transport Undertaking we leased 640 advertising carriers in the Metro system and 50 banners were glued in Prague trams. Besides this, we ensured installation of a mega banner (surface area of 130 m2) in Štvanice. The banner was placed on one of the most frequented roads in Prague. ADVERTISING IN MASS MEDIA ČT sport – advertising in live transmissions and highlights from the World Championship tn.cz – invitation to the trade fair RADIO STATION – 133 radio spots on Frekvence 1, Evropa 2, Radiohouse, Blaník and 40 spots on the Internet radio sta- tions. The advertising promotion in the radio stations was targeted especially at North Moravia and Silesia. INTERNET ADVERTISING Flash banners were displayed on the best known professional www sites, cyclist, sports and information servers: www.mtbs.cz, www.supercycling.cz, www.damynakole.cz, www.ivelo.cz, www.nakole.cz, www.nakolejensprilbou.cz, www.cykloserver, www.cyklistevitani.cz, www.seznam.cz, www.greenways.cz, www.kamven.cz, www.kampocesku.cz, www.kudyznudy.cz, www.cyklokros.cz, www.cyklofest.cz, www.labska-stezka.cz, www.prahaviden.cz, www.vinarskestezky.cz, www.czechtourism.cz, www.czech-tim.cz, www.active-sport.cz, www.praha.eu, www.mtb2016nmnm.cz, www.aukro.cz. ADVERTISEMENTS IN SPECIALISED MAGAZINES Already on a traditional basis, we advertise in such magazines as VELO, BIKE, Cykloturistika, Cykloturistika – Dovolená na kole, Kam po Česku, TIM, Pražský přehled kulturních pořadů, Letňanské listy and in the Metro daily press. PROMOTION AT RACES AND COMPETITIONS Galaxy series − www.galaxy-serie.cz, TOI TOI cup − www.cyklokros.cz MON TUE WED THU FRI SAT SUN 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 HALL 5 HALL 4 FOR E-BIKES FOR BIKES HALL 1 FOR CARAVAN HALL 2 FOR BIKES HALL 3 FOR BIKES FOR BIKES HALL 6 7th CYCLING TRADE FAIR ACCOMPANYING PROGRAMME RACES A part of the accompanying programme was the 1st edition of the race for professionals entitled AUTHOR ROAD CRITERION, which was held on the first day of the trade fair. Vojtěch Hačecký from the Whirlpool Author team became the unchallenged winner of the race; the second place belonged to his team colleague Tomáš Bucháček, and Vojtěch Nipl from Puskinak.cz finished on the third place. Another race, which was the closing event of the trade fair, was the second edition of the race for the public HERVIS RACE FOR BIKES. In the men’s category, the first place belonged to Kristián Hynek (Topeak Ergon), Jakub Šilar (Bikeclinic Trek) was on the second place and the third place was occupied by Štěpán Schubert (Expres CZ Merida Kolín). The order in the women’s category was as follows: the 1st place Lenka Fridrichová (Nilfisk Pro), 2nd place Petra Krtičková (HSK Cycling Hradec Králové), 3rd place Vendula Kelbichová (KL Sport Most). ACCOMPANYING EVENTS The FOR BIKES 2016 Trade Fair offered an accompanying programme attractive for customers this year as well. Trial, freestyle scooter and freestyle BMX riders were trying to present their best in the races. And there was a lot to see, indeed! TRIAL As Vlasta Kabeláč Čiháčk, organiser says: The first day as well as the final day (Sunday) were dedicated purely to exhi- bition riding where a number of Czech representatives, members of the TRIALSHOW.cz team and bikers from the Trial Club “Mraveniště”, TJ Dynamo Horšovský Týn or even local bikers presented their skills. Saturday was characterised by continuation of popular records from last year under the name BIKEOLYMPICS 2, supported by such brands as FAKEER, MITAS, NEUMANN, NANOPROTECH and POC. Also thanks to their support it was possible to invite my friend Hannes Herrmann, who is a real contemporaneous trial star, six-time winner of the Championship of Germany, Vice Champion of Europe and the 5th best biker of the Mountain Bike World Cup, to take part in the breaking of Czech records. Hannes is a fine fellow as well as a regular professional whose performance is above the current Czech top bikers, and as a biker I hoped that he could push me as well as other bikers a bit ahead and that we will be able to learn from him. Referees Roman Chvojka and Petr Jeřicha carefully monitored all bikers who were alternating in the attempts (each of them had two) and when most racers were already out of the contest, the final round participants tried to achieve the victory in three attempts. Perhaps the greatest dominance was demonstrated by Hannes in stability on the rear wheel where he regularly eliminated us. What he showed on his mountain bike was very fascinating, and he deserves our high respect. In my view, the smallest differences between me and Hannes were in side hops and vaults, but the others did not disgrace themselves in any case either.