2018/19 Activity Report In December 2015, Adelaide was designated a City of Music by the UNESCO Creative Cities Network (UCCN). The UCCN was created in 2004 to promote cooperation with, and among, cities that have identified creativity as a strategic factor for sustainable urban development.

The 246 cities which currently make up this worldwide network work together towards a common objective: placing creativity and cultural industries at the heart of their development plans at a local level, and cooperating actively at an international level.

Front page image / City of Adelaide’s New Year’s Eve event

Photo credit / Trentino Priori Contents

2 Executive Summary

3 UNESCO Creative Cities Network

4 UNESCO Creative Cities Network Music Cities

5 Office for Adelaide UNESCO City of Music

6 Adelaide UNESCO City of Music Executive Committee

7 Mission, Vision, Objectives, Centre is located on the traditional Strategic Pillars lands for the Kaurna people. We pay respect to ancestors and elders past, present and emerging as the traditional custodians of the Adelaide Plains. We 8 Activities and Programs for 2018 – 2019 honour their cultural and spiritual relationship with their country and we do so in the spirit of reconciliation. 24 Useful links Executive Summary

Adelaide’s designation as a UNESCO City The State Government of ’s of Music in 2015 has galvanised the diverse Music Development Office has driven much of music culture within the city and the entire Adelaide’s well-needed policy development State of South Australia. As the only City in recent years, as well as investing in of Music in Australia, this prestigious title programs to support creative entrepreneurs salutes Adelaide’s history in music and and artists within the State’s music sector. 2 overall creativity. It acknowledges the The City of Adelaide council has also been breadth, depth and vibrancy of the city’s crucial in helping regulatory change and music culture, its international reach, enabling steady progress for live music and and its future creative aspirations. creative industry development. It’s Cultural Strategy and Live Music Action Plan 2017- The rejuvenation of Adelaide’s live music scene 20 actively delivers on the actions and over the past decade has helped to foster a commitment to Adelaide as a city of music. central component of Adelaide’s submission to the UNESCO Creative Cities Network (UCCN). Alongside increased leadership at a policy Since Adelaide’s successful designation to level, there has also been a surge in musical the network, connections have blossomed activity with increased indoor and outdoor throughout education, industry, tourism and live music events since 2015. Significant community music sectors, and momentum transformation is also visible at South has continued to strengthen both artistic and Australia’s major music organisations including audience development in South Australia. not-for-profit Music SA who is committed to promoting, supporting and developing Adelaide is internationally known as a ‘festival contemporary music in South Australia. city’ with a strong cultural reputation across the globe. is the second This report details the actions of Adelaide largest open-access arts celebration on as a UNESCO City of Music throughout the the planet, coming just behind Scotland’s 2018/19 period, and has been compiled Edinburgh Festival Fringe in size. Adelaide by Rebecca Pearce, Director – Office Cabaret Festival is the biggest cabaret of Adelaide UNESCO City of Music and festival in the world, and the Adelaide Guitar members of the executive committee. Festival is the most significant event of its kind in the Southern Hemisphere. The prestigious Adelaide Festival has also been one of the nation’s leading multi-artform festivals since the 1960s and WOMADelaide has become internationally recognised as Australia’s most unique outdoor music festival. This reputation amongst creative communities around the world has been fed by our festivals and provides the momentum for continued cultural participation and development throughout the year. UNESCO Creative Cities Network

The UNESCO Creative Cities Network • Studies, research and evaluations on (UCCN) was created in 2004 to promote the experience of the Creative Cities cooperation with and among cities that have identified creativity as a strategic factor for • Policies and measures for sustainable urban development. The UCCN is sustainable urban development a privileged partner of UNESCO, not only as 3 a platform to reflect on the role of creativity • Communication and awareness- in sustainable development, but also as a raising activities breeding ground for action and innovation. In September 2015, UNESCO’s General The objectives of the UCCN are Assembly adopted the 2030 Agenda implemented individually by each of for Sustainable Development which the member cities as well as at an includes 17 Sustainable Development international level, notably through: Goals (SDGs). Building on the principle of ‘leaving no one behind’, the new agenda • Sharing experiences, knowledge emphasises a holistic approach to achieving and best practices sustainable development for all.

• Pilot projects, partnerships and initiatives associating the public and private sectors, and civil society

• Professional and artistic exchange programmes and networking opportunities

UCCN’s 17 Sustainable Development Goals. Source: un.org In November 2019, UNESCO announced 67 additional cities that were designated globally to join the UNESCO Creative Cities Network

There are now 246 UNESCO Creative Cities across seven creative fields: Music, Craft and Folk Arts, Literature, Design, Film, Gastronomy and Media Arts. There are currently 47 Music Cities as part of the UCCN. 4

UNESCO Cities of Music

Adelaide – Australia (2015) Leiria – Portugal (2019) Amarante – Portugal (2017) Liverpool – England (2015) Ambon – Indonesia (2019) Llíria – Spain (2019) Almaty – Kazakhstan (2017) Mannheim – Germany (2014) Auckland – New Zealand (2017) Medellin – Colombia (2015) Bogotá – Colombia (2012) Metz – France (2019) Bologna – Italy (2006) Morelia – Mexico (2017) Brazzaville – Democratic Republic Norrköping – Sweden (2017) of the Congo (2013) Pesaro – Italy (2017) Brno – Czech Republic Praia – Cape Verde (2017) Chennai – India (2017) Ramallah – Palestine (2019) City of Port of Spain – Trinidad Salvador – Brazil (2015) and Tobago (2019) Sanandaj – Islamic Republic of Iran (2019) Daegu – Republic of Korea (2017) Santo Domingo – Dominican Republic (2019) Essaouira – Morocco (2019) Seville – Spain (2006) Frutillar – Chile (2017) Tongyeong – Republic of Korea (2015) Ghent – Belgium (2009) Varanasi – India (2015) Glasgow – Scotland (2008) Valparaíso – Chile (2019) Hamamatsu – Japan (2014) Valledupar – Colombia (2019) Hannover – Germany (2014) Veszprém – Hungary (2019) Havana – Cuba (2019) Vranje – Serbia (2019) Idanha-a-Nova – Portugal (2015) Kansas City – United States of America (2017) Kazan – Russian Federation (2019) Katowice – Poland (2015) Kingston – Jamaica (2015) Kinshasa – Democratic Republic of the Congo (2015) Kırsehir – Turkey (2019) Adelaide – UNESCO City of Music

In 2015, Adelaide was granted membership supports the Director to the UNESCO Creative Cities Network of AUCOM, provides essential marketing (UCCN) in recognition of the quality, diversity and publicity support, and produces and and commitment to music and creativity of presents several key music projects and the city over many decades. Adelaide has festivals within its venues. The City of Adelaide been recognised as a UNESCO City of Music and the Government of South Australia 5 by evidently demonstrating that musical additionally provide significant funds and creativity is a critical component for the grants to support music projects and initiatives city’s ongoing sustainable development. across the city, together with marketing, promotion and branding for the designation Establishment of the Office for of Adelaide as a UNESCO City of Music. Adelaide UNESCO City of Music

The Office for Adelaide UNESCO City of Music (AUCOM) was established and is operated by the Adelaide Festival Centre. This office receives support from Adelaide Festival Centre, the Government of South Australia and the City of Adelaide council. This combined support enables the provision of all administration, travel expenses incurred by the Director to attend global UCCN meetings, the delivery of key marketing and publicity activities and additional support towards small scale projects. Adelaide UNESCO City of Music Executive Committee

Adelaide UNESCO City of Music The AUCOM Executive Committee reflects Executive Committee a broad balance of skills and expertise that represent the music sector. The The Adelaide UNESCO City of Music committee currently comprises of: (AUCOM) Executive Committee was also established in 2015. The representatives for • Graeme Koehne (Chair) – Director, 6 the committee are from Adelaide Festival Elder Conservatorium of Music, Centre, the Government of South Australia University of Adelaide and composer through the Music Development Office, the City of Adelaide, as well as representatives • Douglas Gautier – CEO and Artistic from the tourism sector, key music education Director, Adelaide Festival Centre bodies and the local music industry. • Becc Bates – Director, Creative Industries, The committee works collaboratively Department for Innovation and Skills to provide the expertise and evidence to facilitate and guide the actions and • Karen Marsh – Manager, objectives of the AUCOM strategy and to Creative Economy, Department recommend the structure and resources for Innovation and Skills needed to fulfil all AUCOM objectives. • Clare Mockler – Director, Community, City of Adelaide

• Anne Rundle – Manager, Creative City, City of Adelaide

• Vincent Ciccarello – Executive Director, Adelaide Symphony Orchestra

• Brent Hill – Executive Director of Marketing, South Australian Tourism Commission

• Lisa Bishop – CEO, Music SA

• Angelina Zucco – Chief Executive, Australian String Quartet

• Rebecca Pearce – Director, Office of Adelaide UNESCO City of Music (and Secretariat) and Associate Director Programming, Adelaide Festival Centre

The Executive Committee meet 6-8 times per year. AUCOM’s Mission and Objectives

Mission The five broad strategic pillars of the office of Adelaide UNESCO City of Music include: Promote and strengthen the designation as a UNESCO City of Music in Adelaide 1. Facilitate and promote collaboration, and across South Australia. excellence, diversity and sustainability in all aspects of music-making 7 Vision throughout the City of Adelaide and the state of South Australia To be a creative city, with music as its heartbeat, locally, nationally and internationally. 2. Build international pathways Engaging and enriching the people of the City throughout the UNESCO Creative of Adelaide and the State of South Australia. Cities Network and beyond

Key Objectives: 3. Advocate locally and nationally on behalf of Adelaide UNESCO City of Music to • Connection through music, fully integrate culture and creativity into internationally, locally and nationally policy and sustainable development plans

• Strong music education at all levels 4. Develop and facilitate connections across UNESCO Creative Cities • Music integrated with health, Network for collaboration wellbeing and social cohesion 5. To foster a lifelong love for, and • Visibility and promotion of Adelaide engagement with, music within UNESCO City of Music our entire community through education and participation • Maintain a city of music that is inviting for those involved in music to live, work and play Activities of Adelaide as a UNESCO City of Music: 2018/2019

Music Education Activities 2018/19 The Music Education Strategy areas of action:

Music Education Strategy • Establish a ‘music engagement network’ In 2018, the Government of South Australia, that will help schools create and sustain through the Department for Education, high-quality classroom music programs developed the Music Education Strategy after 8 a large body of evidence suggested that such • Establish a fund to encourage investment a strategy was needed for South Australia. in innovative practices, partnerships and programs to support schools in creating Research, surveys, case studies, discussions and sustaining quality music programs with students, teachers and leaders in South Australian schools were gathered to develop • Develop a framework to guide teachers, this ten-year commitment. The strategy’s leaders, staff and partners as they make long-term vision is that all children and young decisions about music education people throughout their education have access to high-quality music education. • Use professional development programs to upskill non-specialist teachers and The approach recognises that music ultimately improve the delivery of education provides numerous benefits general classroom music education to children and young people; including developing thinking and learning skills, lifting • Explore opportunities to elevate literacy and numeracy standards, building music in tertiary and pre-service social inclusion and enhancing wellbeing. training for early childhood educators Early exposure to music activates social, and primary school teachers behavioural and academic benefits that persist throughout a child’s education. • Provide information to schools to help students identify career and higher There have been further refinements of the music education opportunities strategy following a series of workshops attended by music education experts, • Provide curriculum and pedagogy providers and suppliers and representatives resources for early childhood and from music and creative industries. primary schools; including tailored resources to support Aboriginal learners, learners in rural, remote and regional areas and learners with disability

Furthermore, there were discussions in 2019 with SACE (South Australia’s statutory body for pre-tertiary qualifications) regarding the consolidation of creative practice as a core value in the South Australian education system. Music Match economic benefits to artists, residents, In 2019, the Music Match program worked businesses, visitors and global audiences. to ensure the most disadvantaged primary Their autumn and winter initiative Spring schools in South Australia enjoyed equitable Jams is a school holiday songwriting and access to the best music education available. performance workshop created specifically Led by Carclew Youth Arts and working in for teenagers. The three-day workshop covers collaboration with leading industry partners, various styles of contemporary music and Music Match sources outstanding music provides opportunities for students to explore education opportunities to fulfil the needs songwriting, recording, rehearsal techniques and and gaps in music education delivery. This preparation to perform in a live music venue. collaborative and coordinated approach ensures that students receive a thorough, City of Adelaide Library Sessions broad and high-quality music education The City of Adelaide runs a range of and provides improved outcomes for music education programs including teachers, schools and not-for-profit music regular storytime sessions for babies and organisations through the most efficient young children aged 0-5, involving song 9 and effective allocation of resources. and movement. These programs reach out to up to 1,000 people annually. Adelaide Guitar Festival Winter School The Adelaide Guitar Festival Winter School City of Adelaide Civic Receptions initiative is a one-week workshop program Live music has now been introduced to produced and presented by Adelaide all civic receptions hosted by The City of Festival Centre. Winter School provides Adelaide’s Lord Mayor. This initiative has an opportunity for students to learn from provided a new platform for local artists to some of Australia’s finest guitarists in perform in front of cultural, business and a small, immersive, skills development community leaders from Adelaide, interstate intensive. Providing the opportunity for and overseas. In 2018/19 over 4,500 people South Australian guitarists of all ages to attended civic receptions and open days be tutored by world-leading guitarists, hosted by the Lord Mayor of Adelaide. Winter School ends with a live performance during the Adelaide Guitar Festival. Musical Theatre Bachelor’s Degree Musical Theatre is an increasingly significant Adelaide Cabaret Festival: Class of Cabaret performing art form, both economically and Class of Cabaret provides a unique learning culturally across national and international opportunity for talented, passionate and contexts. It is an essential employer of courageous Year 11 and 12 secondary students performers with a combination of vocal, from South Australian high schools. This dance and acting skills also employing unique program offers students a meaningful creative artists in composition, choreography, learning experience where each performer and theatre direction, as well as staging, develops their performance skills and learns lighting and sound production technicians. to confidently communicate their story to an audience, while also gaining credits towards In 2018, Adelaide University announced that it their South Australian Certificate of Education would create and offer a Music Theatre degree (SACE). The chosen applicants take part in to form an essential component of AUCOM’s rehearsals and workshops throughout Terms Music Education Strategy. This degree is the 1 and 2, finishing with live performances first of its kind in South Australia and has been during Adelaide Cabaret Festival, the available as a three-year Bachelor’s degree largest cabaret festival in the world. since 2019. The University of Adelaide and the Elder Conservatorium of Music has additionally Spring Jams developed links with nearby Adelaide Botanic Music SA is a not-for-profit organisation High School to encourage students with a keen committed to promoting, supporting interest to transition into musical theatre studies. and developing contemporary music in South Australia to nurture careers in the music industry and deliver cultural and Health and Wellbeing Activities Professor Pawelski – Wellbeing 2018/19 Benefits of Culture Research Professor James Pawelski is one of the Resonance world’s most respected researchers of culture, Resonance is an initiative of the Adelaide positive psychology, and the science of Guitar Festival presented and produced wellbeing. Prof. Pawelski was supported by by Adelaide Festival Centre. This initiative the City of Adelaide to undertake a research takes world-class performances to those visit in July and August 2019 to explore the who cannot otherwise attend due to ill benefits of culture within the community. health or disability factors; including aged care facilities and hospitals. Recognising He engaged in conversation with the the inherent human need for music and the community, with culture makers and creative growing understanding of music’s role in practitioners; as well as hosting a targeted health, wellbeing and recovery, the Resonance workshop with Adelaide’s music sector, as well program treats patients, residents, staff and as leaders in business, government, higher community members to world-class music. education, health and wellbeing, the creative 10 Adelaide Guitar Festival’s Artistic Director, industries, and researchers and scholars of Slava Grigoryan, curates the Resonance culture and medical research. Together, they program and ensures a line-up of Adelaide’s explored the wellbeing benefits of culture finest guitarists. In 2018 and 2019, Resonance and considered how to better celebrate, was able to expand to the regions of South connect and leverage Adelaide’s strengths in Australia including Port Pirie, Jamestown, these areas. Presentations of these reflections Clare, Goolwa and Mount Gambier. and recommendations will feature in an upcoming report for the City of Adelaide. Music: Health and Wellbeing In 2018, The University of Adelaide’s Elder PUBsing Conservatorium developed a teaching PUBsing is a music program supported by program in the area of music health and The City of Adelaide and held once a month wellbeing, and is planning to introduce training at a CBD pub or hotel where participants in music therapy. The Elder Conservatorium have an opportunity for an informal has two grant-funded research projects in singalong in a relaxed, welcoming and social music and health in process as part of a environment. This is a popular event bringing partnership with the Royal Adelaide Hospital. the community together in social cohesion.

The University of Adelaide and Flinders Medical Centre also developed a research project in late-2018 on the affects of music on pain management. Dr Patsy Tan of the University of Adelaide leads the research on this project, consisting of engagement with music therapists, hospital visits by students and academic research into the affect of music and pain relief. The outcome of this research will be unveiled in 2020.

A roundtable on arts and health was also held in May 2019 with international guests. A further roundtable on the role of art and gastronomy in healthy ageing was held in November 2019. Alice Healy / Alice credit Photo

Kelly Menhennett performing as part of the Resonance program presented by Adelaide Guitar Festival. International paths, collaborations UNESCO Creative Cities of Music and exchanges Subnetwork Meeting – 2018, Jamaica The 2018 UNESCO Creative Cities of Music Since 2015, Adelaide has developed and Subnetwork Meeting was hosted in Kingston, led several key initiatives and programs Jamaica in February 2018. The meeting for the development of Adelaide’s music aimed to strengthen ties between designated industry, which has further strengthened Cities of Music and serves as a platform for its status as a UNESCO City of Music. discussions on collaboration and best practice. The AUCOM Director was invited as a guest Global partnership development in the arts panelist for the Bob Marley Lecture for Best became an integral component of the vision Practices of Creative Cities together with for Adelaide as a city. There has been a other Music Cities, Katowice and Glasgow. priority to facilitate and enable relationship- building from grassroots to international UNESCO Creative Cities of Music markets. The depth, richness, and variety of Subnetwork Meeting – March 2019, Portugal musical and creative traditions are undeniable The 2019 UNESCO Creative Cities of Music 11 for Adelaide. As such, connections have Subnetwork Meeting was hosted in Amarante, blossomed, and the benefits for Adelaide Portugal in March 2019 with the Adelaide as a part of UCCN are numerous, including Director of AUCOM in attendance. The meeting access to an international network that results aimed to strengthen ties between designated in artistic collaborations, artist-in-residence Cities of Music and served as a platform exchanges and music business exchanges. for collaboration and knowledge sharing.

The XII UCCN Annual Meeting – 2018, Poland Asia Pacific Music Meeting (APaMM) – 2019, In 2018, the XII UCCN Annual Meeting was South Korea hosted between two cities – Katowice and The Director of AUCOM was invited as Krakow in Poland. The meeting was a platform a guest speaker at the 2019 Asia Pacific for dialogue between all UCCN cities, as well Music Meeting (APaMM) in Ulsan, South as fostering the exchange of information Korea to share practices of Adelaide as a and experiences. The AUCOM Director was City of Music. AUCOM Committee member invited as a speaker to present in Katowice Becc Bates was appointed as Vice-Chair about Adelaide as a UNESCO City of Music. of the APaMM committee and was also invited as a keynote for the conference. The XIII UCCN Annual Meeting – 2019, Italy The city of Fabriano, Italy hosted the XIII UNESCO Creative Cities of Music Subnetwork UCCN Annual Meeting in 2019. The Director Meeting – November 2019, South Korea of AUCOM was invited as a keynote The Director of AUCOM was invited as a guest speaker to present on Adelaide UNESCO speaker to the Daegu Music Cities Forum in activities, particularly the 2019 Asia Pacific South Korea on the outcomes of Asia Pacific Creative Cities Conference, which was Creative Cities Conference in November 2019. held at the Adelaide Festival Centre. While there, the Director also attended the UNESCO Creative Cities of Music Subnetwork Meeting which aimed to strengthen ties between designated Cities of Music and leverage opportunities within the network. UNESCO Creative Cities Initiative between Meeting with UNESCO Headquarters Australia and Singapore – 2019 – 2019, France Through the support of the Australian The Director of AUCOM met with UNESCO Government’s Department of Communications Assistant Director-General, Mr Ottone- and the Arts – and as an initiative of Ramirez, and Head of UNESCO Creative Cities Australia-Singapore Arts Group – the Network program, Denise Bax, in Paris. They UNESCO Creative Cities of Adelaide, discussed Adelaide’s activities since becoming Melbourne, Sydney, and Singapore worked a designated City of Music, including newly- together for the development of future implemented approaches across the State projects and exchanges. This included as well as demonstrations of collaborations the project: In Your Neighbourhood. with other UNESCO Creative Cities.

In Your Neighbourhood was the first-ever International Jazz Day collaborative project between Adelaide In November 2011, UNESCO officially appointed (Music), Melbourne (Literature), Sydney (Film), April 30 as International Jazz Day, aiming to and Singapore (Design). It was an opportunity highlight jazz music and its diplomatic role of 12 for creative practitioners in Victoria, New uniting people across the globe. International South Wales and South Australia to participate Jazz Day brings together communities from all in Singapore Design Week in March 2019. over the world to celebrate and learn about jazz Three successful applicants received and its roots, its future and impact, and to raise support to cover flights, accommodation awareness of the need for intercultural dialogue and other costs to attend this event, packed and mutual understanding. Adelaide Festival with industry sessions and the chance to Centre produced and presented International collaborate with practitioners from all creative Jazz Day events in 2017, 2018 and 2019. fields.Move Along and Community Thread were the two projects selected to develop and In 2018, Adelaide Festival Centre’s premiere their work. They were provided seed- International Jazz Day celebration featured funding to develop design ideas and additional local South Australian jazz musicians. The funding to realise their international premieres. program was curated by local composers Ross McHenry and Mark Ferguson. Visits from International Delegations – 2019 A delegation from the Indonesian Agency for In 2019, Adelaide’s International Jazz Day Creative Economy (City of Ambon) visited brought together UNESCO Creative Cities to learn about Adelaide as a UNESCO City from Scotland, New Zealand and Australia; of Music. Ambon in Indonesia became a including Adelaide musician Adam Page, UNESCO City of Music in November 2019. Helena Kay (Scotland) and Jonathan Crawford (New Zealand), Emma Pask (Melbourne) plus A delegation from Ulsan in South Korea additional local jazz talent from South Australia. visited Adelaide in December 2019 to research Adelaide, its music industry and learn more about the UNESCO delegation in preparation for their application to become a City of Music. The delegation met with various music stakeholders and attended several music performances and venues while here in Adelaide. Leighton Pearce / Leighton credit Photo

Emma Pask (vocalist), Adam Page (saxophonist) and Helena Kay (saxophonist) supported by Kyrie Anderson (drums) and Bonnie Aué (Bass), 2019 International Jazz Day celebration. MDO Export and Skills Made in Adelaide – 2018, Scotland Development Initiatives Arts South Australia supported the initiative The Government of South Australia’s Music Made in Adelaide which took place in Scotland Development Office (MDO) supports for the first time in 2017. The MDO facilitated international initiatives that strengthen the the music component of the international South Australian contemporary music sector. market development initiatives including: They do this through support of international performance opportunities for professional • A panel discussion on ‘How can local artists, industry trade missions and arts festivals provide a platform collaborations, along with funding for for local emerging musicians?’ Sounds Australia – Australia’s national music export office. The MDO further supports • A live music showcase from South Australian skills development through internships and musicians Carla Lippis, Wanderers and MANE funding for music industry entrepreneurs through their various programs. An example • Electric Fields and the Ukulele Death of cross-sector support for creative industries Squad participated in a collaborative 13 skills was MDO’s funding of the recent Clip songwriting session in Glasgow and Combat project – a state-wide music video performance at Celtic Sounds Festival prior competition for high school students that to presenting their shows in Edinburgh. paired young filmmakers with local musicians. • The Edinburgh International Book Festival’s Prelude Residencies late-night program UNBOUND featured The Prelude program is a national network South Australian artists in a session of residencies for Australian composers, about the collaborative work facilitated housed in historic buildings and providing through the UNESCO networks. time and space to create new work. The MDO supported the Helpmann Academy House of Songs – 2018, USA to partner with both the Bundanon Trust The MDO funded South Australian musician and the National Trust of South Australia Tom West to attend House of Songs in to enable these prestigious residencies in Austin, Texas in March 2018. This event Adelaide for the very first time in 2017. invites songwriters from around the world to share the universal language of music in • In 2018, Vardan Ovsepian, born in collaborations designed to bridge cultures, Armenia and currently residing in Los build friendships and cultivate peace. Tom’s Angeles, USA conducted a residency. attendance at this event was a part of his US tour which also included a stop at the • In 2019, Mr Sngkn Km from Korea Kansas Folk Alliance, the world’s largest conducted a residency. His home is in folk-music showcase and conference. Tongyeong, a UCCN City of Music. Joint Choir Project – 2019, The event gathered world-leading thinkers, Hannover and Adelaide creative practitioners, city and government A collaborative community choir project officials to discuss indigenous arts, language took place in April 2019 between Hannover, and culture, sustainable development, Germany and Adelaide – both UNESCO Cities entrepreneurship, bilateral partnership, of Music. Capella St Crucis City of Hannover tourism and marketing. Delegates discussed Choir and Adelaide Philharmonic Chorus ideas such as how to bolster creativity as a conducted a workshop at Marryatville High core skill throughout all industries, how the School in Adelaide, and presented a concert development of partnerships in the region at Adelaide Town Hall. The City of Adelaide promote economic growth, global issues of provided additional support for this project. diversity and inclusion of the policies and strategies of each city’s creative industries. Asia Pacific Creative Cities Conference There was a significant First Nations program – 2019, Adelaide as part of the conference to celebrate In 2019, Adelaide Festival Centre developed the United Nations Year of Indigenous and presented the inaugural Asia-Pacific Languages. There are now plans for future 14 Creative Cities Conference. This was first gatherings in the region from 2020 onwards. of its kind in the Asia Pacific region. Additional participation and support AUCOM’s partnership with City of Adelaide of this conference was provided by the supported the development of a program Lord Mayor of the City of Adelaide. which facilitated a networking forum that brought together international delegates and Adelaide Symphony Orchestra – 2019, South Australian creatives to share ideas, China and South Korea explore opportunities and find out more In 2019, the Adelaide Symphony Orchestra about Adelaide’s City of Music designation. (ASO) were invited to perform and tour in China and South Korea. This visit included In attendance were delegates from 34 cities a stop at Tongyeong, another Creative across 11 countries – including 20 cities from City of Music. The ASO is exploring the the Asia-Pacific UCCN. Countries represented possibility of co-commissioners and included Australia, Japan, Macau, New composer programs for 2021 and beyond. Zealand, Thailand, Indonesia, the Philippines, Korea, India, China, Vietnam and Singapore. Australian String Quartet – 2019 Australian String Quartet have toured overseas together with several national dates. Now exploring the possibility of co- commissioners for 2020 and beyond.

Eurovision – 2019 In 2019, award-winning Adelaide duo Electric Fields were shortlisted to represent Australia at the Eurovision Song Contest, enjoyed worldwide by over 180 million viewers. The group won the popular vote by the public, however, were not successful to make it through to the final competition in Tel Aviv, Israel. Electric Fields’ style is unique, combining electronic music with Aboriginal culture, with lyrics in Pitjantijatjara, Yankunytjatjara and English.

Zaachariaha Fielding from music duo Electric Fields Local Activities and Initiatives Regional Accelerator Music Program (RAMP) In 2019, recognising the economic, social In 2018/19, Adelaide continued its strive to and community benefit that live music be a creative city, with music as its heartbeat. contributes, the State Government invested Some of the key objectives of Adelaide as in the Regional Accelerator Music Program a City of Music at a local level include: (RAMP) to support engagement with regional councils and communities to grow • Connection through music, live music activity across the state. internationally, locally and nationally Key RAMP activities included industry • Strong music education at all levels roundtables, professional development workshops for artists and venues, and the • Music integrated with health, appointment of two Regional Live Music wellbeing and social cohesion Coordinators. The RAMP project was intended to communicate the value of live • Economic growth opportunities, via music, increase the interest and engagement 15 growth of creative industries across local government regions, and lay the foundation for programs that may continue to • Promoting UCCN inclusion locally be developed and delivered into the future. and internationally, helping people realise the value of music Live Music Toolkit Music SA developed Adelaide’s first ever Live • Using Adelaide’s designation as a City Music Toolkit, a comprehensive and practical of Music as an economic driver resource to assist local and regional councils throughout Adelaide and South Australia to • Connecting initiatives that align with activate more live music in their area. This health and wellbeing, music education, the toolkit is designed to enable, encourage and social impact of music, employment and empower councils to prepare a Live Music professional pathways, sustainable cities, Action Plan and has been made possible international exchange and partnerships with a grant from the Local Government Research and Development Scheme. • Maintaining a City of Music that is inviting for musicians and those involved Umbrella Winter City Sounds Festival in music to live, work and play Umbrella Winter City Sounds music festival is a three-week live music events program Music in the Square held annually each winter in Adelaide. The In 2018/2019, the City of Adelaide, in open-access festival comprises of over partnership with Music SA, delivered Music 300 live music events across 150 venues in the Square – a series of free lunchtime and other locations – incorporating 20 and twilight performances of local original contemporary music genres and over contemporary musicians. Music in the Square 1800 South Australian musicians. is located in major outdoor city squares of Adelaide, Victoria Square/Tarntanyangga All local musicians, promoters and venues and Hindmarsh Square/Mukata during the can register for a small fee, allowing them spring, summer and autumn months. the opporutnity to leverage off Music SA’s major marketing campaign for the event. In 2018/19, there were approximately 2,700 people that attended Music In the Square The event extended its reach to 46 genres in across eight performances, with 16 emerging 2019, and for the firsttime overlapped with original contemporary and jazz performances NAIDOC Week, which enabled additional from September 2018 to May 2019. First Nations programming in 2019. Clip Combat! South Australian Music Awards Clip Combat! is an initiative developed by Each November Adelaide plays host to Music SA and the Music Development Office the annual South Australian Music Awards. (MDO). This initiative encourages South Produced and promoted by Music SA, the Australian filmmakers under the age of 26 event is a celebration of the best original to raise awareness of local SA musicians by contemporary musicians, producers and music showcasing their videography and production industry workers across 28 categories of skills. In a competition that’s reminiscent of achievement. The awards also include genre- ‘Battle of the Bands’, Clip Combat! encouraged based Most Popular Awards voted for by over 13–25 year olds to source an original song 8,000 members of the public each year. from a South Australian artist, and then produce a music video which is then judged In addition, there is an Adelaide UNESCO against other competition entrants. With the City of Music Award for best international tagline “Find a Band. Create a Clip. Upload collaboration by a South Australian musician and Win”, the competition combines music and international musician. The 2018 and film, and encourages young creatives to awards were hosted in the Adelaide Town 16 develop a passion for and skills in those areas. Hall and at Elder Hall within the grounds of the University of Adelaide in 2019. City of Music Mural and Film In 2019, Music SA commissioned local muralist City of Adelaide Creative City Film Dave Court and local film maker Lewis Arts and culture have an impressive ability Brideson to create the largest public art mural to stimulate emotion, surprise and delight in the Adelaide CBD, with a complimentary with the unexpected, and invite people to short documentary about its inception. The stop, explore and reflect. In 2019, the City purpose of this mural was to highlight the of Adelaide commissioned and created excellence, diversity and cultural history of the Creative City film to acknowledge the Adelaide as a City of Music, and to give the creative credentials of the city and show the city a sense of pride about our UNESCO value of creative industries, including music. designation. The mural was inspired by iconic South Australian creative talent included: South Australian contemporary musicians and industry practitioners spanning over the past • Visual artists from Mixed six decades and was unveiled by the City of Spice Creative Studios Adelaide’s Lord Mayor Sandy Verschoor as part of the 2019 Umbrella Winter City Sounds • Fashion designer Paul Vasileff program launch. The project was supported by of Paolo Sebastian the City of Adelaide and the Department of Innovation and Skills through the MDO. • Kaurna dancer and educator Vincent ‘Jack’ The documentary can be viewed at Buckskin of Kuma Kaaru Cultural Services cityofmusic.net.au • Brother-sister music duo Argus and the Liar

• Contemporary dancers Penelope Shum and Petra Szabo of Talent Academy

• Composer Justin Pounsett of Audio Embassy

• Spoken word artist Manal Younus

• Mural artist Leeth Keogh aka 10TKL Live and Local Roundtable Amplifying Adelaide 2018 Live and Local Roundtable In 2019, City of Adelaide conducted an session took place at St Paul’s. independent research report to survey 18 UNESCO Cities of Music offices globally Live Music Census to learn about their best practices and Every year, Music SA undertakes a census operations as Cities of Music. The report of live music activity which involves a is being used to inform the development count of contemporary live music gigs of the City of Adelaide’s strategic plan, held within licensed venues. For the support live music activities across the city last five years, the census has shown and to further amplify the designation. a slight increase in the number of gigs and venues that host live music. Adelaide Sounds Adelaide Sounds is a unique partnership The most recent census revealed that between Adelaide Airport and Music SA. in May 2019 alone there were 1,623 gigs This curated original South Australian live in 309 licensed venues across the state. music series is performed at Adelaide 17 This extrapolates to nearly 20,000 gigs Airport every Friday afternoon, plus per year across South Australia. alternate Saturdays and Sundays.

Great Wine Capital Convention Since 2013, more than 60 artists have The 2018 Great Wine Capital Convention presented original live music performances took place in Adelaide, showcasing to over one million travellers that passed South Australia’s great wine regions, through the Adelaide Airport. Adelaide and providing an opportunity to cross Sounds is an in-transit music experience promote Adelaide’s designation as a City for passengers, friends and families that of Music. Some of the key showcase events highlights the original work of South Australian were supported by Civil Aviation Safety songwriters, showcasing the wonderful talents Authority, Regional Development Australia of South Australian musicians to the world. and the Music Development Office. Bands On Track Bands On Track is a partnership between the Superloop Adelaide 500 and Music SA, who have worked closely together since 2012. This initiative provides South Australian musicians with the opportunity to perform live at the Adelaide 500 after-race live concerts. It showcases local contemporary musicians who perform alongside international headliners to an audience of up to 60,000 people. Government Reforms and Support Robert Stigwood Fellowship Program Named in honour of Robert Stigwood who South Australian Music Industry Strategy is best known for managing Cream and The The South Australian Music Industry Strategy Bee Gees, this program provides mentorship is the State Government’s strategy to and funding for the State’s most promising support growth for Adelaide’s music sector. musical artists and businesses. Since its This strategy is developed and delivered inception, it has played an integral role in by the Music Development Office (MDO) in building the careers of some of Adelaide’s consultation with more than 2100 industry most successful artists of recent years stakeholders and music consumers. The including Tkay Maidza, West Thebarton, strategy responded to the five major themes Bad//Dreems and Electric Fields. that arose during the consultation period, together with extensive research and More than AUD $1 million of commercial analysis of local, national and international investment from the international music trends. The MDO is currently working on industry has gone into the pockets of an update of this strategy for 2020-2022 previous Stigwood fellows, through the 18 which is due to be released in mid 2020. signing of recording deals, publishing contracts and licensing agreements. Live Music Events Fund A partnership between the MDO and Events • 2019 Artists Fellows are: Stellie, TOWNS, South Australia enables funding that supports Rory Adams, George Alice and Pinkish Blu. unique music events that generates economic activity, provides local jobs, and supports local • 2019 Industry Fellows are: Bella musicians financially. The fund also seeks to Caruso, Diana Sautelle, Leigh elevate Adelaide’s recognition as a UNESCO McGrane and Jordan Tito. City of Music by further activating its live music events calendar, by programming more The Robvert Stigwood Fellowship festivals and events during winter and spring, is funded and supported by the supporting events with growth potential, and Music Development Office. transforming into major tourist drawcards. Contemporary Music Program The MDO’s Contemporary Music Program supports organisations to deliver industry development pathways for the local music sector. This grant program invested in 51 projects in 2019, 55 projects in 2018 and 68 projects in 2017. Investments have been made into festivals, recordings, tours, marketing, skills and development and strategic partnerships.

The Jon Lemon Songwriting Program This program supports South Australian songwriters, producers and engineers to create new music through collaboration. The initiative is named after South Australian Jon Lemon who is one of the world’s leading live sound engineers – having previously worked with artists including Sia, Lana Del Ray and The Cure, just to name just a few.

Former Robert Stigwood recipients West Thebarton.

Photo credit / Jack Fenby Regional Accelerator Music Program (RAMP) City of Adelaide Partnerships This initiative recognises the economic, and Program Support social and community benefit that live The City of Adelaide provides Arts and music contributes. The State Government Cultural Grants for music as well as a has invested in this program to support significant sponsorship program for major engagement with regional councils and music events, festivals and partnerships. communities (schools, venues, professional In 2018/19, there were approximately musicians) to grow live music activity across 308,347 attendances at live music events, the State. Key RAMP activities in 2018 festivals and projects in city venues, and 2019 included industry roundtables, libraries, parklands and spaces. Original professional development workshops for contemporary live music remains a strategic artists and venues, and the appointment focus, however all genres including jazz, of two Regional Live Music Coordinators. classical and covers were supported, with The RAMP project was intended to a total investment sum of $490,149. communicate the value of live music, increase the interest and engagement across local In addition, 95% of the City of Adelaide’s 19 government regions, and lay the foundation Sponsorship and Events Program in for programs that may continue to be 2018/19 had a live music component, developed and delivered into the future. which attracted support of $1,609,000.

St Paul’s Creative Centre The City of Adelaide also provides seed St Paul’s Creative Centre is a unique co- funding through the Live Music Enterprise working space that is an affordable and Fund. This initiative supports live music appealing hub for artists and creatives in enterprises and new music ventures to the heart of Adelaide. This hub provides a increase opportunities for musicians to play supportive environment for musicians and in city venues and in the public realm. In other creatives to collaborate, innovate and 2018/19, support was provided to launch a become more entrepreneurial in their practice. new Adelaide based record label Part Time It is home to 40+ artists, entrepreneurs, Records, to upgrade The Mill – a multi- businesses and organisations, including faceted arts organisation – with a new live non-profit music bodies Music SA and performance space, and to assist venue Musica Viva. St Paul’s is an initiative of the 55ML with delivering live music events during State Government through the Department Umbrella Winter City Sounds in 2019. for Innovation and Skills, and is managed by the Music Development Office. Local Buzz provides matched seed funding and free business support and advice from Council’s business advisors, to city businesses who trial and program live music. In 2018/19, five local business were supported through this program.

The City of Adelaide’s Arts and Cultural Grants Program provided funding to groups, organisations and individuals to deliver creative arts and cultural projects that contribute to a welcoming and dynamic City full of rich and diverse experiences, as an example, supporting Chamber Music Adelaide’s On The Terrace initiative, presenting live music in cultural institutions and Adelaide’s annual St Patricks Day Street Party that featured live performances. Live Music Action Plan 2017 – 2020 A summary of other City of Adelaide The City of Adelaide council developed a activities and initiatives included: Live Music Action Plan in September 2017. The plan sets out clear and dynamic ways • A commitment to rename a number of city to embrace and support music in the City. laneways after national and international South Australian music identities with The four goals for live music planning are: a close connection to the city

1. The City of Adelaide is a leading • Designated loading zones for musicians global City of Music in front of live music venues

2. The City of Adelaide is activated through • Free busking in the city music in our places and spaces • Support for the National Live Music 3. The City of Adelaide is a music- Awards event held in Adelaide in 2019, friendly city that nurtures its robust presenting the ‘Best Live Act Award’. 20 and diverse music industry • Funding and support to the City 4. The City of Adelaide is known for of Adelaide’s two city bands who enthusiastic, knowledgeable and performed 16 events to a total of 28,000 engaged music audiences people in the Adelaide Town Hall

In the second year of delivery for the three- • The Pipe Organ Recitals continued to bring year plan, the City of Adelaide facilitated a full house to the Adelaide Town Hall with approximately 308,347 attendances at live a total of 2,250 attendees at three events music events, festivals and projects in city venues, libraries, parklands and spaces. • The local live music stage at the Festive Approximately 95% of the City of Adelaide’s Nights/Christmas Lights 2018 event Sponsorship and Events Program delivered attracted 11,500 over a fortnight in 2018/19 had a live music component. • The City of Adelaide’s annual New Year’s Umbrella Winter City Sounds, July 2019 Eve concert, featuring local musicians The annual Umbrella Winter City Sounds to a live audience of 50,000 people festival is a strategic partnership between the City of Adelaide and Music SA which • The Adelaide Town Hall’s rehearsal supports 18 uniquely curated diverse music space within Pilgrim Hall was events across the City and North Adelaide. made available to musicians Audiences and ticket sales for the curated program reached 4,727 in 2019. In particular, • A strategic partnership with online an activation in Rundle Mall featuring regular radio station play/pause/play supported live performances exposed thee artists, and the ‘Heaps Good 50 Countdown’ of the overall festival, to over 200,000 people the Best South Australian Bands across the month of August in 2019. Branding and Promotion of Adelaide as a UNESCO City of Music

AUCOM’s key objective is to educate, • Advocacy through public talks communicate and promote the and presentations to promote the designation of Adelaide UNESCO City objectives and activities of AUCOM of Music via various marketing and promotional strategies including: • AUCOM street banners and signage around the City of Adelaide installed 21 • The Adelaide City of Music logo and visual for brand awareness of Adelaide identity were created to work alongside as a UNESCO City of Music the South Australian State brand, to be bold and recognisable, and distinctly South • Promotion, advocacy and use of Australian with some musical references. It AUCOM logo for grant applications and was designed to sit both as a standalone recipients i.e. City of Adelaide grant brand and alongside the UNESCO logo, recipients and MDO grant recipients indicating membership of the UCCN • Working closely with South • The AUCOM website URL is Australian Department of Education adelaidecityofmusic.com.au and is and educators to further develop maintained by Adelaide Festival Centre, music education and emphasise the along with a dedicated Facebook page importance and value of music

• Adelaide is represented on the Cities • Aligning with the health sector to further of Music Network website alongside develop science, health and music research other UCCN Cities of Music, and is and projects that emphasise the importance also promoted on the City of Adelaide, and value of music for health and wellbeing Adelaide Festival Centre and Music Development Office websites

• South Australia’s Premier and the City of Adelaide’s Lord Mayor regularly mention Adelaide’s UNESCO designation and the objectives of the UCCN in notable public speeches

• Promotion via City of Adelaide marketing and social media channels

• Promotion and support of South Australian musicians through provision of Adelaide UNESCO City of Music Award at the annual South Australian Music Awards Looking Ahead

Planned activities for 2020 Music At Work will assist in maintaining specialist skills and knowledge within Below is a summary of some key activities South Australia, whilst unearthing and planned for 2020 and beyond. developing the next wave of talent and expertise. This initiative will build on Residencies, Collaboration and Exchange Adelaide’s status as the nation’s only 22 Opportunities have arisen for South Australian UNESCO City of Music – encouraging musicians as a direct result of Adelaide’s our youth to continue South Australia’s UNESCO designation. Composer and pianist proud musical tradition and participate in Gabriella Smart conducted a residency in the sector as creators, event organisers, Katowice, Poland and spent time in Krakow. venue owners and audience members. South Australian musicians Electric Fields were also invited to Hannover, Germany for The pilot program in 2019-20 Fête de la Musique to perform and participate will meet three core goals: in workshops, and also invited to perform at Gardens of Sounds Festival in Katowice, • Develop a wide-ranging industry specialist Poland. The relationships between the music database to serve as a recruitment cities continue to flourish as a result of this tool for high schools seeking expert activity, with discussions for exchanges and mentors from music related industries collaboration continuing for 2020 and beyond. • Deliver a comprehensive series of music Music at Work industry workshops that are tailored to the Music at Work is an initiative of the State specific needs of students seeking pathways Government that builds on the state’s into contemporary music industries Music Education Strategy through a pilot program development by the Music • Showcase the breadth of skills and Development Office, and delivered by talent in a multi-stage, multi-media, Carclew Youth Arts. The program takes all-ages youth music event music industry professionals into high schools to deliver workshops that illuminate career pathways through contemporary music. It provides hands-on learning in areas including sound technologies, music event management, performance skills and artist brand development. Music as part of Growth State The music project will involve young women Growth State: Our Plan for Prosperity is (12-25 years of age) from local communities, the South Australian Government’s plan for to provide an opportunity to write, sing, play, economic growth. It unites the goals of the produce, film and participate in the creation South Australian Government and the local process. This involves two stages, songwriting/ music industry, with the aim to accelerate the recording and music video creation. A song state’s economy by retaining and attracting will be written collaboratively by the women, more of the most talented music industry recorded and filmed as a music video. creatives to reside in South Australia. International Jazz Day This plan is carefully designed to leverage The Adelaide Festival Centre will continue to South Australia’s competitive advantages, develop and produce a concert celebrating it sets out the collective responsibility of International Jazz Day in Adelaide. In 2020, industry and government to grow the State’s International Jazz Day, features musicians from economy. At its heart, this initiative articulates Katowice Poland, Bologna, Italy and Adelaide what government is doing, informed by to showcase some of the cities jazz talent. 23 what industry needs. South Australia’s future prosperity will be built by accelerating Year of the Choir Project the development of industry sectors that Adelaide is a city of great cultural vibrancy have strong growth prospects globally. and creativity, that radiates into the suburbs and regions of South Australia. Among its The creative industries are an undoubted cultural gems is its choral community, inspiring strength of the state’s economy. They are in its size, quality, diversity and inclusiveness. crucial to building a dynamic economy that provides new job opportunities, 2021 will be a year-long celebration of the fosters entrepreneurialism and strengthens City of Adelaide’s choirs and choral singing the future of our state. South Australia’s with the inaugural banner Adelaide Year creative industries have been identified of the Choir 2021 (AYC21). AYC21 is the as a priority sector for the state over the first major project of theAdelaide Choral next five to ten years based on the sector’s Network, in partnership with the City of potential for growth. The South Australian Adelaide. The celebration will bring all choral music sector is forming the development events held within the City of Adelaide of a creative industries strategy as part during 2021 under one umbrella celebrating of Growth State, as it is recognised as a the breadth of the choral community. crucial element of our creative economy. Major events, pop-ups, workshops, seminars, #Equalise Your Voice concert performances and choirs of all shapes Is a joint project involving UNESCO Cities and sizes will come together in an inclusive of Music. The lead Music City Norkopping, choral calendar in 2021. Visit adchornet.com.au Sweden piloted the project and now other cities including Adelaide, Hannover, Mannheim and Auckland will create their own project. These cities will culminate in one large joint project by producing a collaborative music video that will be previewed at 2021 UNESCO Creative Cities Network Annual Meeting. 24 Useful Links

Adelaide UNESCO City of Music adelaidefestivalcentre.com.au/about-us/adelaide-unesco-city-of-music/

UNESCO Creative City Network en.unesco.org/creative-cities/adelaide

Adelaide Cabaret Festival adelaidecabaretfestival.com.au

Adelaide Festival Centre adelaidefestivalcentre.com.au

Adelaide Fringe adelaidefringe.com.au

Adelaide Guitar Festival adelaideguitarfestival.com.au

City of Adelaide – Live Music In Adelaide cityofadelaide.com.au/community/creativity-culture/live-music

Music Development Office mdo.sa.gov.au

Music SA musicsa.com.au

St Paul’s Creative Centre mdo.sa.gov.au/st-pauls

Umbrella Winter City Sounds umbrellafestival.com.au

WOMADelaide womadelaide.com.au Contact

Rebecca Pearce Director Office of Adelaide UNESCO City of Music

Phone: +61 8 8216 8505 Mobile: +61 (0) 424 629 756 Email: [email protected] adelaidefestivalcentre.com.au/about-us/ adelaide-unesco-city-of-music/ facebook.com/adelaidecityofmusic