Annual Report Connecting People with Performance 2
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2009/2010 Annual Report Connecting people with performance 2 Vision All Australian communities shall actively engage in enriching performing arts experiences facilitated by their performing arts centre. MISSION STrategIC DIreCTIONS 2009 - 2014 The Australian Performing Arts Centres 1. To encourage and promote excellence in the presentation of performing Association (APACA) as a national advocacy arts across Australia. network will: 2. To effectively maintain and develop the APACA network in collaboration with state-based a) Provide leadership for the development presenter organisations. of performing arts organisations to be 3. To position APACA as a peak national body for performing arts presenters and align the outstanding professional presenters and organisation with key national partners. facilitators. 4. To provide valued services to a growing membership. b) Advocate for the proper resourcing of performing arts and in particular for presenters, facilitators and venues for all ObjeCTIveS Australian communities. ★ To assist in the presentation of the performing arts by its members. ★ To facilitate the bringing together of artists and audiences. ★ To foster ethical standards and effective business practices in the performing arts centre operation, presentation and management. ★ To assist in the professional development of personnel involved in the operation of performing arts centres and in the presentation and management of performing arts centres. ★ To influence public policy and public opinion to advance the interest of its members. ★ To assist in the promotion of activities which will enable members to develop audiences and performing arts activity in their own communities. ★ To develop and/or disseminate and exchange information on the management of performing arts centres and the presentation of the performing arts including music, dance, theatre, film, lectures and related programs. ★ To promote the freedom of artistic expression and the pursuit of excellence within the performing arts. ★ To encourage cultural and aesthetic diversity within the performing arts. ★ To extend the performing arts marketplace and stimulate the integration of the performing arts into the fabric of society. 3 President’s Report On behalf of the management committee of the Australian Performing Arts Centres Association, I’m pleased to present the 2009/10 Annual Report. As always, it has been a busy year and we Time and energy has been invested by the have received terrific feedback on the value committee and particularly David Lloyd, Tim members have found in APACA’s economic Munro & rick Heath, on the management Activity report and the Salaries and of our investment in Arts Services Pty Ltd. In Charges report. response to the challenges of maintaining an ageing property and after lengthy We were delighted to welcome 15 new consideration, Arts Services decided to sell members, continuing the growth of the their interest in Arts House. Over the few organisation and APACA’s profile. APACA months following the end of the financial has been well positioned as a national peak year, the two shareholders, APACA and body, receiving invitations to participate regional Arts Australia will dissolve Arts in numerous national industry gatherings. Services Pty Ltd and divide the proceeds for These have kept executive Director rick each to invest separately. Heath and I busy attending meetings and speaking at events such as, the Next Following an introduction at the 2009 Wave Festival, the Australia Council for Conference, APACA was delighted to enter the Arts’ Marketing Summit and Australian into a three-year agreement with Parrimark Performing Arts Market, regional Arts Technology as APACA’s principal sponsor. Australia round table meeting and Similarly we are very grateful for the support conference, and the National Compact from our major sponsor Tickets.com. workshop at the invitation of Senator the Together their contributions have helped to Hon Ursula Stephens, as well as meetings develop a program that will make the 2010 with peak organisations and funding bodies. conference our best ever. The program developed for the 2010 conference is a Continuing APACA’s active role in the tribute to the vision and enthusiasm of industry, we provided a submission to the executive Director rick Heath who has government’s cultural policy consultation as worked with the blue Heelers in piloting the well as working with key industry partners integration of Long Paddock and the annual such as LPA and AMPAg to develop papers APACA conference. on key election issues and a response to Digital Dividend green Paper regarding the I would like to warmly thank the APACA proposed digital dividend and restacking of management committee for their digital broadcasting services. contributions in the last 12 months and on behalf of all APACA members, thank rick APACA has been working to strengthen Heath for his hard work and dedication in relationships in the touring sector. The raising the profile and scope of APACA. formation of the Performing Arts Touring Alliance has been nurtured by APACA and I am pleased to note the progress demonstrated by funding from the Australia Council and the appointment of a part-time bronwyn edinger executive Officer in jan Marshall. Now that President PATA has attracted resources we can look forward to more tangible outcomes. 4 Executive Director’s Report Over the 2009/2010 financial year APACA has hit its stride. A key objective set for APACA a while back was to be recognised as the ‘go to’ place for issues affecting our sector, not necessarily with all the answers but certainly as a source of information. More and more APACA is achieving great In terms of more tangible achievements, ★ e stablished an Honorary Life Member success in this regard as we connect we have: category of membership. with and recognise the importance of ★ Undertaken continuous improvement of ★ r eturned a surplus of $30,175. our suppliers and primary stakeholders, the APACA website now incorporating namely producing companies, peak bodies, None of the above would have been password access, venue technical government and sponsors. possible without the support and direction specifications and a user driven system to of the APACA Management Committee. evidence of this exists in joint submissions update and download current member Special acknowledgement for her tireless to government and the appointment to information at anytime. efforts goes to bronwyn edinger in her the Playing Australia committee of another ★ Continued to drive the establishment of often thankless role as APACA President. APACA president. the Performing Arts Touring Alliance. Similarly, the patience, dedication and It may be difficult to see sometimes but good humour offered by Deanna Faust ★ Delivered the APACA economic Activity offering support and encouragement to in ensuring the numbers add up and our and Salaries and Charges reports with a these other parties directly benefits our systems keep working is most sincerely 100% increase in the participation rate. primary constituents, our members. As appreciated. our reputation and membership grows it ★ Formalised the process of seeking being a national association, APACA is well is evident that APACA can achieve a great expressions of interest for the APACA positioned to observe the performing arts deal through cooperation. conferences. landscape as it continues to develop and Whilst achievement in big picture terms ★ Undertaken joint advocacy with the evolve. Similarly, we recognise global trends is apparent, I am ever mindful of the Australian Major Performing Arts towards more discerning audiences, the balance of the time and energy I commit group [AMPAg] and Live Performance need for seemingly unique and individual between broad industry-based issues and Australia [LPA]. attention in regard to meeting customer the effective day-to-day operation of our expectations and a definite shift towards ★ Worked closely with the Australia Council national association and more specifically, creating culture collaboratively. The for the Arts to explore ways of connecting delivering service to our members. challenge for us all is to be a part of this the APACA conference and annual evolution and engage with the changing Over the past 12 months I have travelled Marketing Summit to maximise benefits environment. to meetings around Australia 15 times to to the industry. maintain and establish strong relationships. It is through this engagement that APACA ★ Secured a three-year sponsorship Whilst this provides great value to the will continue to strengthen our unique agreement with Parrimark Technology and association, when people stop trying responsibility, connecting people with re-established sponsorship support with to contact me on my landline and are performance. Tickets.com. surprised to hear that I’m at my desk when they do, it’s a clear sign that it’s time to tend ★ Worked closely with the blue Heeler the home fires. Network and regional Arts Australia to design a working model for the APACA As the scale of APACA’s operations rick Heath conference and Long Paddock that expand [in the last four years alone the executive Director delivers better outcomes. organisation’s membership has increased by 40% and turnover has increased by in ★ Delivered the annual conference with 40% excess of 50%] it’s important to focus on of delegates being first time attenders. ensuring APACA continues to operate as a ★ e stablished a tradeshow component to well-oiled machine.