Interpretive and Wayfinding Plan
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WASHINGTON PARK ARBORETUM Interpretive and Wayfinding Plan December 22, 2004 Cascade Interpretive Consulting LEHRMAN CAMERON STUDIO WASHINGTON PARK ARBORETUM February 16, 2005 Interpretive and Wayfinding Plan CONSULTANT TEAM Cascade Interpretive Consulting LEHRMAN CAMERON STUDIO PROJECT MANAGER Jerry Ernst Washington Park Arboretum Washington How to Use This Plan potential use scenarios Education Program Leader The Interpretive and Wayfi nding Plan is a Washington Park Arboretum Staff reference manual. It gives a direction for Educators may consult the Plan for details how to develop and carry out a consistent about the themes and sub-themes that are Maintenance staff consults the Plan to wayfi nding system between plant exhibits the backbone for the programs that they lead. determine connection between new trails, and across the entire Arboretum. The Plan The Plan also contains several maps showing Interpretive Zones, and other exhibits. also gives guidance on seamlessly applying different zones of interpretation, entrances/ Locations are identifi ed for future wayfi nding harmonious, Arboretum-wide interpretive exits, and existing interpretive signage. elements and incorporated into trail messages when developing or renovating relocation and maintenance work. plant exhibits and designing new products Special Events Coordinator or services. interpretive and wayfinding plan Project Manager While a variety of activities at the Arboretum may be organized as special events, coor- The Plan is consulted for guiding principles dinators of those events will benefi t from and character of interpretive and wayfi nding Interpretive Exhibit Designer referencing the interpretive section of the elements. With new or renovated exhibits, signs, or Plan, thereby gaining awareness of the As trails are outlined, the Plan indicates the other features, the Plan provides guidance peripheral or tangential topics that might be type of wayfi nding or interpretive technology on themes, basic designs (elements, celebrated at any particular event. An event that might be considered for use. The materials, colors, dimensions, and “the look” might appeal to a wider audience if it reaches Plan offers a summary of media options, in general), and possible placement. across numerous subjects. and assists project managers in phasing The Plan identifi es key interpretive themes for potential infrastructure installation. that could be used to communicate the Teachers from Visiting Schools importance of the Arboretum to visitors. Prior to bringing a group of students to the Planning or Design Consultant Arboretum for a structured program or The Plan offers guidance for wayfi nding fea- Education Program Coordinator for an unstructured outing, a teacher may consult the interpretive section of the tures; where to place them, what materials to The Plan may be consulted as interpretive Plan to understand the layers and levels of use, and what they might look like. programs are developed to match student interpretive messages that are embodied by needs, requirements of visiting schools, and It also provides suggestions about interpre- the Arboretum. tive themes that could be used to communi- the resources at the Arboretum. cate key messages to Arboretum visitors. introduction intro3 Washington Park Arboretum Washington USERS’ GUIDE The following chart shows how particular sections of this document are most applicable to specifi c users. It divides each major section of the Plan into headings, then briefl y describes the key points under each heading, with corresponding page numbers. section title content headings key points WPA Staff Project Manager Planning/Design Consultant Interpretive Exhibit Designer Education Program Coordinator Education Program Leader Coordinator Special Events from Visiting Schools Teachers page • • • • introduction Defi nition of Arboretum and description of WPA. x Introduction Role of Interpretation and Wayfi nding at the Arboretum. interpretive and wayfinding plan What this Plan hopes to accomplish. • • • • style guide x General Design Guidelines Suggestions for materials, layout, color and font. x Entry x Orientation Dimensioned interpretive and wayfi nding x Interpretation elements. x Identifi cation • • • • • wayfinding x Wayfi nding Introduction What is wayfi nding? What are the opportunities and constraints of wayfi nding at the Arboretum? x Wayfi nding Objectives The intent of signage and wayfi nding at the Arbtoreum. introduction intro4 Washington Park Arboretum Washington USERS’ GUIDE section title content headings key points WPA Staff Project Manager Planning/Design Consultant Interpretive Exhibit Designer Education Program Coordinator Education Program Leader Coordinator Special Events from Visiting Schools Teachers page • • • • • wayfinding, continued x Vision for Signage and Wayfi nding Categories of information and strategies for communicating wayfi nding information. x Wayfi nding Strategies Examples of wayfi nding elements, possible interpretive and wayfinding plan x Site Elements and Wayfi nding locations in the Arboretum, design principles, Techniques strategies, and content. • • • • • • • • interpretation x Education and Interpretation Current programs and recent history of programs at the Arboretum at WPA for various audiences. x Interpretive Strategies Developing interpretive strategies, recommenda- tions for service and media, and the future. x Interpretive Categories Organizing interpretive topics at the Arboretum. x Interpretive Matrix Linking interpretive messages with appropriate services and media for reaching specifi c audiences. x Interpretive Zones Grouping areas within WPA according to visitation patterns. introduction intro5 Washington Park Arboretum Washington USERS’ GUIDE section title content headings key points WPA Staff Project Manager Planning/Design Consultant Interpretive Exhibit Designer Education Program Coordinator Education Program Leader Coordinator Special Events from Visiting Schools Teachers page • • • • implementation x Operations and Maintenance for Creating a sense of ownership. Interpretation and Wayfi nding x Inventories Arboretum’s centralized database including plants, interpretive and wayfinding plan signs, lighting, fences, benches, irrigation lines, etc. x Maintenance Standards Designing for durability, longevity, practicality, safety, etc. x Next Steps and Additional Studies What needs to happen in order for this Plan to be fully implemented? • • • • • • appendix x Interpretive and Wayfi nding Objectives: What are the goals and objectives of this plan? Conservation, Education, and Recreation Infl uencing the implementation of future projects. and Community x Arboretum Character How does the Arboretum want to present itself to the public? x Guiding Principles Fitting interpretive and wayfi nding techniques within the context of the Arboretum. x Summary of Research Research process that informs this Plan. introduction intro6 Washington Park Arboretum Washington USERS’ GUIDE section title content headings key points WPA Staff Project Manager Planning/Design Consultant Interpretive Exhibit Designer Education Program Coordinator Education Program Leader Coordinator Special Events from Visiting Schools Teachers page • • • • • • appendix, continued x Existing Sign Types Photo examples of the variety of sign types currently at the Arboretum. x Defi ning Audiences Who are current and potential users of interpretive and wayfinding plan the Arboretum? x Research Sources Which sources informed this Plan? x Interpretive Resources Bibliography What are other sources offering more interpretive information about subjects within the Arboretum? x Interpretive & Wayfi nding Technology Service providers and examples of technology at comparable facilities. x Existing Conditions: parking signs, How do visitors currently access the Arboretum, interpretive signs, and entrances/exits and what interpretive & wayfi nding signage exists? x Proposed locations for Site Elements Recommended placement for future signs, kiosks, shelters, etc. introduction intro7 Table of Contents Executive Summary x How to use the Plan x Users’ Guide 2 Introduction 4 Style Guide Wayfinding 17 Wayfinding Introduction 20 Wayfinding Strategies LCS, Cover photos also by LCS LCS, Cover 21 Site Elements and Wayfinding Techniques Interpretation Appendix 33 Education and Interpretation in the Arboretum i Objectives 35 Interpretive Strategies iv Arboretum Character 38 Interpretive Categories vii Summary of Research 39 Interpretive Matrix viii Existing Sign Types 45 Interpretvie Zones xi Defining Audiences xii Research Sources xiv Interpretive Resources Bibliography Implementation xvi Interpretive and Wayfinding Technology 46 Operations and Maintenance xix Maps: Existing Conditions (2004) 47 Inventories Proposed Locations for Site Elements 47 Maintenance Standards 48 Next Steps and Additional Studies Washington Park Arboretum Washington Introduction The Washington Park Arboretum is a remarkable, cherished, unique oasis in the urban landscape of Seattle. The Washington Park Arboretum is a green and celebrate any or all aspects of this haven, set aside from the constructed and extraordinary place. As one consistently interpretive and wayfinding plan hard-edged world of the city, in perpetuity. It and relentlessly reconsiders, describes, has been preserved and cared for since its and even effects one’s family, so do people inception. It has conveyed, inspired, relieved, continuously re-evaluate and reinterpret the and been sanctuary to