GET YOUR BOOTS ON

2017 ANNUAL REPORT WHEN WE PUT ON OUR BOOTS & WALK BOLDLY INTO OUR OFFICE,

OUR PLACE OF WORSHIP, OUR FAVORITE RESTAURANT OR LOCAL

SPORTING EVENT, WE’RE INVITING A CONVERSATION. A CONNECTION.

AN OPPORTUNITY FOR SOMEONE TO ASK, “WHAT’S WITH THE BOOTS?”

IN THESE MOMENTS, WE OPEN OUR HEARTS TO SHARE THE SOUL OF

THE BOOT CAMPAIGN BY SHINING A LIGHT ON THE LIVES OF MILLIONS

OF MILITARY VETERANS WHO NOW NEED US TO FIGHT FOR THEM. 2017 ANNUAL REPORT

“WE’RE ON A MISSION TO IGNITE THE INNER PATRIOT IN ALL AMERICANS AND PROVIDE LIFE-IMPROVING PROGRAMS TO MILITARY FAMILIES NATIONWIDE.”

SHELLY KIRKLAND CEO, Boot Campaign

BOARD OF DIRECTORS

LEIGH ANN RANSLEM, President & Co-founder MARIAE BUI, Co-founder DR. SHERRI REULAND, Treasurer & Co-founder HEATHER SHOLL, Co-founder GINGER GILES, Secretary & Co-founder SCOTT O’NEAL, Member JOHN HUGHES, Member THE ORIGINAL BOOT GIRLS, 2009 (left to right): Ginger, Leigh Ann, Sherri, Heather and Mariae

OUR STORY

When Texas women decide they’re going to do something, you can either get on board or get out of the FASHIONING way. After reading Lone Survivor, the national bestseller by Navy SEAL veteran and fellow Texan Marcus Luttrell, five savvy, patriotic friends felt compelled to act. Luttrell’s harrowing story revealed an unmet need to support and give back to those who risk their lives to provide Americans with the freedoms we THEIR SUPPORT enjoy every day. After an impromptu photo shoot, the Boot Campaign was born. PUTTING BOOTS

OUR AMBASSADORS

Since the Boot Campaign’s inception, more than 500 prominent actors, ON THE musicians, athletes, business leaders, football coaches, TV personalities, celebrities and veterans have laced up their boots in support of its mission. Through a photo campaign that quickly went viral, we have helped to motivate and spread awareness of our mission to awaken the patriot in every GROUND American and shine a light on the service and sacrifice of military families. SUPPORTERS

Thank you to all of those—large and small—who support the Boot Campaign. We are especially grateful for these philanthropic supporters who contributed more than $50,000 to our cause last year.

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OUR SPECIAL FORCES

Continuing a long tradition of supporting America’s military, Shiner Beers first laced up their boots in 2011 in support of the Boot Campaign. Every year, Shiner holds two major Texas events—the Shiner GASP and the Shiner Beer Run—along with a nationwide effort May 1 through July 31 called Toast Our Troops. These collective efforts have led to more than $1 million in donations to the Boot Campaign. We could not be more thankful! THE “It’s important for us to thank the men and women who have served our country, CONSTANTIN and we stand behind the Boot Campaign.” — Jimmy Mauric, Brewmaster FOUNDATION AWARENESS EFFORTS

INSPIRING NEW RECRUITS

Our #LACEUPAMERICA effort built a groundswell of support for our troops and veterans during the week leading up to Veterans Day. By generating awareness via key influencers, celebrities and the general public of the service and sacrifice of military families, we received nationwide media coverage and engagement across the United States.

Most importantly, with every pair of boots sold we were able to donate $50 toward one of our veteran assistance programs, helping to turn an act of awareness into a show of force. MOUNTAIN PRIMAL MEAT COMPANY Boot Campaign Supporter

WE ARE STRONGEST WHEN WE STAND TOGETHER, UNITED.

Get your boots on at bootcampaign.org MAKE AN IMPACT

2017 ANNUAL REPORT THE BOOT CAMPAIGN HAS MADE A LIFE-CHANGING DIFFERENCE FOR

THOUSANDS OF OUR NATION’S BRAVEST. WE PROUDLY SERVE OUR

GREAT COUNTRY BY PROVIDING FOR OUR TROOPS AND HELPING

TO TRANSFORM THEIR LIVES BY BRIDGING THE DIVIDE BETWEEN

MILITARY LIFE AND CIVILIAN LIFE. TOGETHER, WE ARE UNITED AS

AMERICANS. AS BROTHERS AND SISTERS, SONS AND DAUGHTERS,

NEIGHBORS AND FRIENDS. AND WE WILL TAKE CARE OF OUR OWN. LETTER FROM THE CEO

DEAR FRIEN D S,

2017 brought a tide of transformation—from new team members and a bold and decidedly patriotic look for the Boot Campaign brand, to collaborative partners looking to lace up with us to serve more military families across the country. Because of you, we’ve had a direct impact on the lives of nearly 200 military families through our ReBOOT and Santa Boots programs, reaching thousands more through our awareness efforts. We could not meet our mission without the stellar support of fellow patriots from near and far, and we are grateful for everyone’s support. There is more work to be done, however.

With your continued dedication, we will help to mitigate effective and comprehensive programming so that the the transition experience for military families by military family and its needs are served and continue increasing visibility of the challenges and sharing to remain our central focus, with measurable outcomes success stories of those moving from a life of active to demonstrate progress. duty to one full of purpose in the civilian sector. Make a commitment with us to make sure that every Our goal is for all Americans to know more about our day is a demonstration of our gratitude and support of military; what it means to serve and stories about those who served and sacrificed for us all to protect our those who sacrifice for us all. We’re striving to help freedoms, the Constitution and all those who call our transform the veteran service marketplace, to provide country home. Lace up, America. And get your boots on.

SHELLY KIRKLAND CEO, Boot Campaign

(left to right): Boot Campaign CEO Shelly Kirkland; veteran and ReBOOT alumni Joni Marquez; Navy veteran, founder of Virginia High Performance and ReBOOT wellness partner Alex Oliver WELLNESS PROGRAM

RESTORE. RECLAIM. RESTART. R E B O O T.

Of the more than 45,000 Veteran Service Organizations (VSOs) currently registered with the IRS, only 4% work within the Health category—and even fewer (less than 1%) make payments or grant more than $1,000,000 to those who have served.*

The Boot Campaign and its revolutionary ReBOOT program step in to deliver crucial services to veterans by offering funding to world-class physical and mental wellness programs specifically designed for Traumatic Brain Injury (TBI), Post Traumatic Stress Disorder (PTSD), chronic pain, addiction and insomnia. By removing financial barriers and providing a roadmap to recovery, our service men and women can get the treatment that they deserve and have earned.

BRIDGING THE HEALTHCARE GAP “I AM A MUCH HAPPIER PERSON WITH LESS PAIN, Less than half of military personnel and veterans who experience invisible wounds, such as TBI and PTSD, actually receive any care. AND FOR THAT I THANK BOOT CAMPAIGN, REBOOT This is in direct contrast with the estimated 83% of warriors who AND VIRGINIA HIGH PERFORMANCE.” receive care for a visible wound of war. At Boot Campaign, we aim to close that gap by kick-starting the process.

SARAH LUCAS CASSIE CANTIN JONI MARQUEZ ReBOOT Participant ReBOOT Participant ReBOOT Participant

When they engage with ReBOOT and the Boot Campaign, veterans are able to receive individualized treatment plans that dramatically shorten the timeline for critical medical assessments. Where a typical scenario may find a veteran looking at three months to a year to complete the necessary testing, he or she is able to undergo a comprehensive physical health evaluation in a single day at the world-renowned Cooper Institute in Dallas, Texas.

* “U.S. Veterans Organizations by the Numbers,” Guidestar. November 2015. GIVING BACK VETERAN OUTREACH

OPERATION: VETERAN SANTA BOOTS AMBASSADORS

For veteran and active duty families in need, the holidays can be particularly difficult. Veteran Ambassadors are deployed nationwide to raise awareness for the Boot Campaign Thanks to a national partnership between the Boot Campaign’s Santa Boots program mission, educate Americans on why it’s important to give back, and use the platform to tell and two other national nonprofits serving the military—Armed Services YMCA and their personal stories of service and sacrifice. Operation Homefront—80 military families in 27 states received “surprise” holiday gift packages with customized gifts valued at more than $500 for their entire family. In 2017, we bolstered our ranks, welcoming five new Veteran Ambassadors. We now have a total of 26 veterans who continue to share their stories and spread the mission of the Boot Campaign among all Americans.

y Chris Auger y Aaron Hale y Joni Marquez y Daniel Schrader U.S. Navy U.S. Army U.S. Air Force U.S. Army

y Zachary Bell y Michael Hardgrove y Jake McCormack y Brent Taylor USMC U.S. Army USMC USMC

y Jason Borne y Bobby Henline y Michael McFarland y Danielle Vaughn USMC U.S. Army U.S. Navy U.S. Air Force

y Marcus Burleson y Christina Hess y Tatiana McGill y John Woodie USMC U.S. Army USMC U.S. Army

y Cassandra Cantin y Dewaine Hill y Omar Milan y Billy Ray Yates U.S. Army U.S. Army USMC U.S. Army

y Bobby Dove y Ryan Lamke y Johnny Morris U.S. Army USMC USMC

y Brian Grilli y Sarah Lucas y Ricky Raley The Santa Boot U.S. Navy U.S. Army U.S. Army 80 effort spanned Military families received 27 STATES surprise gifts FINANCIAL STATEMENT OUR SUPPORTERS

2017 THANK YOU

FINANCIALS A&I Services, Inc. Dustin M. Dobraski Infinite Hero Foundation Robert Nash Gary Smith Adestes Group, Inc. William Douglas IV Irvine Police Assoc. W.B. Nelson Jeff Smith Albertsons Durdach Bros., Inc. J.W. Hughes Excavation, Inc. Newman’s Own Inc. Will Smith AS OF DECEMBER 31, 2017 Joe Alcala Christi Durden J5D Enterprises Thomas Lloyd Nichols Smoke Hall Foods, L3C Alliance Beverage DXC Foundation Brian Jarvie Virgil G. Nolde Jr. Kelly Solomon Allstate Insurance East Texas Underground JCH Crenshaw, LLC North End Wanderers Richard Solomon Allways Autogroup, LTD Lyle Eastham Annabel Jones Athletic Assoc. Sonic Management Hussam Alnesr Eastham Drilling Inc. Tommy Jones Scott O’Neal Southlan Custom Homes, LLC Denise Anguish Eighth Ward Beneficial Assoc. Jack Jorgenson OK Entertainment, LLC Southside Bank Atascosa County A&M Club Robin Eissler Kaplan Origlio Beverage Southwestern Golf Atlas Credit Co., Inc. Elf on the Shelf KEG 1 O’Neal Otten Johnson Robinson Association, Inc. ASSETS PROGRAM SERVICES Sherilyn Badillo Embry Law PC Kicker Insures Me Agency Neff + Ragonetti PC Spoetzl Brewery – Shiner Bank of Oklahoma Chris Emiliano James King Oxford John Spradlin Cash $1,292,490 TOTAL PROGRAM SERVICES $2,259,054 Rodney Bardwell Kendra Epperson Michele Kooken Papillon Airways, Inc. Spring Glass Pledges Receivable $16,110 Samantha Barretto David Ernst Mendy Kopecki Bradley Parker Starfish PPS R.H. Barringer Robert Ernst Kramer Beverage Co. LLC Dustin Parrish State Farm Foundation Inventory $133,250 SUPPORTING SERVICES Tim Bayer Ernst Jewelers Robert Kress Carol Pellecchia Brandon Steele BDCD Inc. ET Health Underwriters Kraig Kroner John Perkins Steely Lumber Co., Inc. Net Property & Equipment $18,096 Management & Admin $301,198 Amanda Beard Kenneth Evans Scotty Kyle Plano L&W LLC Elizabeth Struckell Tiffany Bedwell Rich Fancher L.T. Verrastro Inc. Plungerhead Sundance Square Mgmt. Other Assets $2,485 Fundraising $221,706 John Billheimer Jeanne Fanning L. Ladouceur Precision Camera & Video Superior Firearms Jay Birdwell Faust Distributing Land of the Free Foundation Precision Spine Care Sherrill Swaim TOTAL ASSETS $1,462,431 TOTAL SUPPORTING SERVICES $522,904 Jason Black Bill Fick Ford Landscapers Pride Pure Inc. Rebecca Syab Ryan Blair Fifth Generation, Inc. – Tito’s Landvisions Anna Quarton Kellie Szabo TOTAL EXPENSES $2,781,958 Blue Bonnet Palace, Inc. Patrick Floyd Kelly A. Lansford Radian Guaranty Inc. Tampa Breakfast Sertoma Club Bodycote 173 The Floyd Foundation Patrick Leatherwood The Ragan Management Trust Jeff D. Tarbell LIABILITIES Change in Net Assets ($51,612) William “Bill” F. Bonnell Fore Machine Company, Inc. Lend Lease Rakowitz Engineering Texas Refrigeration Inc. Kristi Bonner Pam Fox Carla Lewis Randy’s Cypress Creek Café Texas Spine and Joint Hospital Accounts Payable $14,504 Jason Borne Frank B. Fuhrer Distributing Charles Linn Ranslem Capital LP David Tharp Borne Innovations, LLC Ronald Gandy The Looper Foundation Kimberly Rawson Nicole Thibeault Other Current Liabilities $7,441 NET ASSETS, Beginning of year $1,492,098 Greg & Myra Brandenburg Alisha Garrett Barbara Lowe David Rebenstore Thompson Pipe Group Alexa B. Brascetta Shawn Gaston Courtney Lowery Rednecks With Paychecks Thornberry Family Partnership TOTAL LIABILITIES $21,945 NET ASSETS, End of year $1,440,486 Margaret Brelsford Gateway College Prep PTO Helen Major Off-Road, LLC William Marc Tidwell Bristol-Myers Squibb Dale Gentz A Major Funding Reebok International Total Energy Services Brooks Pipe and Supply Give With Liberty Ryan D. Masters David Rhodes Tim Trabon Maverick Region Porsche Club David Riley The Training Spot Inc. TOTAL NET ASSETS $1,440,486 Bruggere Family Foundation Glazer’s Beer & Beverage David Brune Global Financial Partners of America Stephanie Jill Riley Tramonte Distributing Co. of the $2.7 million spent Bulldog Security Services Global Gift Fund Callie McCain Eric Roberts Chris Trawick TOTAL LIABILITIES & NET ASSETS $1,462,431 in 2017 went to our Ernest Cagle Golf Tournament For America’s J.B. McCollum Bradley Dale Robertson TRUiST – UPS Employees Callaway Collision Heroes Robert McCoy Hollie Robles Trusty Busty Holdings LLC 81% mission-driven programs. Camden Property Trust Graphic Business Solutions Sandy D. McCray Kevin Roehl Stacey Tuck STATEMENT OF ACTIVITIES Brian Camp Tim Gregory McDaniel Family LP The Rogers Foundation Tyler Neurosurgical Assoc., P.A. R.J. Carns Steven Hagler Andrew McGee Austin Rohr Tyler Turkey Trot Contributions $1,897,693 Cavender’s Erica Hallmark Ed McGuire Deborah Roosth UBS Randy Childress Bryan Harlan John McKeown David & Laura Roquemore UBS AG Gifts In-Kind $57,296 Jeremy Christopher Miles Harris Steve McWilliams Roquemore’s Hardware United Healthcare Employees Stephen H. Means O.D. Vicki Roundtree Veteran Energy, LLC ACCREDITED Kelley Clark HDE, LLC Events Revenue $431,933 CHARITY The Constantin Foundation Heineken USA & Assoc. Linda Rudd Veterans United Foundation ® give.org John Cormie Bob L. Herd Foundation Wilbur Medley Thomas Runyon Wagner Cadillac Boot & Merchandise Sales $341,463 Michael Cotugno Heroes Race The David Nathan Meyerson Lianne Hanson Sanchez, MD Michael Wahl Cody Cowan David Herrmann Foundation Rudy Saucedo Walters and Mason Retail, Inc. Interest Income $1,961 Charles Crum Herson-Stirman Family Micro Focus Ginger Saunders Jamie Webb CTC Foundation Lynn Middleton Mary V. Saunders Robert Weissmann TOTAL REVENUE & SUPPORT $2,730,346 Cultural Arts District Hewlett Packard Enterprise Mike’s Hard Lemonade Ralph Sauter Whale Capital LP of Sulphur Springs Higginbotham Edward G. Miller II Allison Scales Jeffrey Whitaker Randy Cupp Hollywood’s Productions, Inc. Mobi Clean Inc. Bill Schilz Charles D. Williamson Forrest Daigle Hooey LLC Mountain Primal Meat Co. Kim Schumann Karen A. Wilson Kirsten Davies Dennis Ray Hoover Sheila Murray SCOUT Military Discounts, LLC Nanci Wright Cole & Beth Davis HP Employees Tide Murray Service Lloyds Insurance Co. Zephyr Grill & Bar Susan Davis Hubbard Middle School #44 Matthew Musbach George Y. Siddons, Jr., D.V.M. Zodiac Seats US LLC Mario DeTomasi Dianne Hughes Paul Myrick George T. Simmons, Jr. Jordan DiBiase John & Pamela Hughes Jim Nash Robert G. Skinner Dilullo Transport, Inc. IdleRye, LLC Michael Nash Sloane Street