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Conference By: hats ORLANDO wats2016.com aviation of meeting largest world’s The Orlando, FloridaUSA Rosen ShingleCreekResort, 18-21 April2016 and Tradeshow World Aviation Training Conference training professionals. Six conference streams streams conference Six professionals. training and the sector’s biggest tradeshow. biggest sector’s the and hats2016.com helicopter for conference international An Orlando, FloridaUSA Rosen ShingleCreekResort, 18-21 April2016 Helicopter Aviation Training Symposium skills training. skills 20 16 wats wats hats ORLANDO ORLANDO ORLANDO Organised By: 20 20 20 hats 16 ORLANDO 16 16 20 Supported By: 16 aviationvoiceblog.blogspot.com www.aviationvoice.lk www.facebook.com/AviationVoice

1 AVIATION VOICE 1985 - 2015

Celebrating 30 years of Excellence in Aviation

Ó Private Pilot Licence (PPL) Ó Commercial Pilot Licence with Instrument Rating (CPL- IR) Ó Transport Pilot Licence – Ground Training ( ATPL) Ó Assistant Flight Instructor Rating

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From ancient ruins to breathtaking sites, is a country of heritage as well as an exploring nation of technology. At present ‘Aviation’ has become one of the emerging trends in Sri Lanka. However due the limited no. of resources available, the passion for Aviation is still in a budding stage. Aviation Voice is a group of young voluntary individuals who are passionate about Aviation. EDITORIAL BOARD Their mere passion and interest towards Aviation made them create Sri Lanka’s first Aviation Managing Editor relating news web portal. Our Vision is to Chathura Ranaweera enhance the aviation knowledge among the Deputy Editors students and general public in Sri Lanka. Marina S. Akuruogda With over 33,000 followers on Facebook, Twitter Gayanga Wijesena and Google+, Aviation Voice has proven its Vindya Niyangama Janisha Gunarathne social media networking skills which gained us Lankesh Hesudeera an opportunity to work with aviation related organizations such as Sri Lankan Aviation Contributors College, Training Wing of Sri Lankan . Suhara De Fonseka Anjalee Edirisinghe Our energetic young girls and boys always work Divishka Gunasekara towards in achieving this goal and after two years of a successful journey, Aviation Voice released its Photography magazine with the similar name. The magazine Chandika Lakmal intend on providing latest updates and news in Lahiru Gurusinghe the field of Aviation. Each and every member at Kasun Prabath Aviation Voice strives to raise awareness about Ravi Gotabaya Aviation among the masses. Design Our ultimate goal is to create a library that will Banuka Sachintha provide all the relevant details about Aviation to passionate enthusiasts of aviation and by which Print expand the knowledge and raise awareness about NEO Graphics Aviation among our future generations. Publisher Aviation Voice Marina S. Akuruogda No: 263B, Stanley Tillekeratne Mawatha, Nugegoda.

T/P : 0711 277 769/ 0766 769 111 Email : [email protected] Web : www.aviationvoice.lk FB : www.facebook.com/AviationVoice Blog : aviationvoiceblog.blogspot.com g+ : plus.google.com/+AviVoice twitter : twitter.com/Aviation_Voice ‘Aviation Voice ’has come a long way in just two years since its launch as Sri Lanka’s first aviation related news portal. With its constantly updating website adjoined with Facebook, twitter and Google+ with over 33,000 fans and followers,. Aviation Voice has always ensure the delivery of latest news and updates in the industry. For all the aviation fanatics; Aviation Voice introduces ‘Aviation Voice’ magazine, quarterly magazine that gives a comprehensive insight to the world of aviation. Aviation Voice 2nd Anniversary Celebration & get-together! WE'RE TWO YEARS OLD… aviationvoiceblog.blogspot.com 06 June 2015 | Boardwalk |Water'sEdgeColombo 06 June2015 |Boardwalk www.aviationvoice.lk www.facebook.com/AviationVoice

5 AVIATION VOICE

I LetMeKnow.lk Mr. DilinaNuwan, RC FlyingArena Mr. PrabhathMoonesinghe, SPECIAL THANKS: Gurusinghe Lahiru Photographed by: successful andamemorableone. support giventomakethiseventa Ms. KAVSKandearachchiforthe and theteacherincharge oftheevent Ruwanwella Mr. NBKKarunarathne to theprincipalofRoyalCollege, A deepsenseofgratitudegoesout gifted totheschoollibrary. relating tothefieldofaviationwere Numerous booksandmagazines were awarded withvaluableprizes. students onaviationandthewinners held toenhancetheknowledgeof Further aquizcompetitionwasalso Lankan Aviation College(SLAC). July 2015withthesupportofSri College, Ruwanwella,Kegalleon16 by Aviation Voice Aviation Awareness Programme aviationvoiceblog.blogspot.com on aviationwasheldatRoyal Lanka, anawareness programme ofAviationanniversary Voice, Sri n commemoratingthe2nd Charity www.aviationvoice.lk www.facebook.com/AviationVoice

7 AVIATION VOICE 8 AVIATION VOICE Airlines. carrier SriLankan motif inthenational behind thepeacock by theway, isthelogic Peacock Vehicle; which, Dandumonaraya orthe first aircraft, the the inventionof he iscredited with to thisstory because Rawana ispertinent aviationvoiceblog.blogspot.com Sri LankaCivil Sri Lankabyseainashipcalled‘Rabenfels’ The firstaeroplanearrivedontheshoresof on 12thSeptember2011fortheuseofan Englishman namedColinBrown. Civil Aviation Authority of SriLanka Director GeneralofCivilAviation By, H.M.C.Nimalsiri www.aviationvoice.lk of A The MakingofaDistinctAirSign viation www.facebook.com/AviationVoice T injuries. Oster did anotherattempt feet butcrashedandsustained minor he managedtoreach aheightof40 to thevirgin skyofLanka. Insodoing Colombo RaceCourseandshot out his enginesandrolled onthegrassat Oster climbedintoacockpit, revved skies ofSriLanka.Inthefirstattempt became thefirstpilottoliftoff tothe German word forapigeon.Oster and socarriedthenameTaube, the The aeroplane lookedlikeadove Etrich, ofAustrian-Hungarianorigin. machine whichwasdesignedbyIgo called anEtrichTaube, anAustrian He brought withhimamonoplane arrived inSriLankaDecember1911. A GermanpilotnamedFranzOster capable oftravelinginair. to seethewondermachinethatwas locations andpeoplehadboughttickets Lanka. Ithadbeenexhibitedindifferent the firstfewmonthsafterarrivalinSri The Bleriotaircraft didnotflyduring Calais toDoveron25thJuly1909. flew itacross theEnglishChannelfrom machine intheworld,afterLouisBleriot aviationvoiceblog.blogspot.com was ratedasthebestflying built inFrance.Theaeroplane horse powerengineandwas he aircraft hadanAnzani25 Puss Mothflown byFlt/LtHarold airstrip. Thefirstplane;De Havilland the constructionofa600-yards long plantation atRatmalanain1934 for The Stateacquired 242acres ofcoconut Sri Lanka. recording theFirstFlightin theskiesof Bleriot aircraft, flyandlandsafelythus Marc Pourpre, managedto take-off in two Frenchmen Georges Verminck and 1912, atColomboRaceCoursegrounds, on7thDecember In theearlymorning takeoff, circuit andlandingsafely. basic characteristicsofafullflight;the sorties couldnotcompletetheessential be toldfirstflightinSriLankaasthose Oster’s sortiesintotheskiesqualifiedto The planewasbadlydamaged.Noneof a shoulderdislocation,cuts&bruises. the RaceCoursegrounds. Ostersuffered College buildingandcrash-landedonto a bamboostickingoutoftheRoyal Club tofly. Thattime he collidedwith displayed attheColomboRacquet He brought theBleriotthatwas being Third timetoo,Osterwasunlucky. monoplane whichwasonexhibition. sky, OsterusedColinBrown’s Bleriot third attemptatflyingtheSri Lankan which wasalsonotsuccessful.Forhis www.aviationvoice.lk “Tiger Moth”planesof theAero Club the inaugurationceremony, several inSriLanka.After first airmailservice Ltd., ofBombay, ,registering the 4-Seater aircraft operated byTata Sons to theCaptainofAmerican Waco ofBombayandMadras, Governors of StatefortheColoniesand containing messagestotheSecretary handed overthree officialmailbags Caldecott At thisoccasiontheGovernor Communications andWorks. of SirJohnL.KotelawalaMinister Andrew Caldecottattheinvitation Sir was performedbytheGovernor Air MailScheme(AMS)from SriLanka underthe BritishEmpireairmail service inauguration ofthefirstdirect regular for civilaviationandtheofficial opening oftheRatmalanaAirport 28,1938theformal On February in the1930s. flying through theAero ClubofCeylon Transport andWorks promoted private Sir JohnKotelawala,thenMinisterfor ‘soft opening’oftheAirport. November, 1935.Itwasconsidered the landed onthisnewairstrip27 Instructor oftheMadrasFlyingClub Tyndale-Biscoe, theChiefFlying www.facebook.com/AviationVoice Race Coursegrounds

9 AVIATION VOICE 10 AVIATION VOICE near Kalpitiya(Puttalam),Ceylon1944 An ElephanttowingaCorsair(ChanceVought F4U)fighteraircraft, atAirfield aviationvoiceblog.blogspot.com www.aviationvoice.lk Marc Pourpre Bleriot aircraft designated tocrew theinaugural flight Ceylon’s receptionist. Theairhostess Miss. MavisWijeratne, whowasAir Air Ceylon`sfirstairhostess fell to later thatday. Thehonourofbecoming toColomboby the sameroutereturning there, theDakotaproceeded toMadras, headed forPalaly. Afterabriefstop the AirCeyloncommercial flightsand runway soonafter8a.m.inaugurating Sita Devirose gracefullyfrom Ratmalana and acomplementof16passengers, atthecontrolsCapt. PeterFernando Wednesday 10December, 1947,with the trustyDC3,couldaccomplish.On proof ofwhatSriLankanaviators,and historic, nine-dayflightsuppliedfurther registers forthecomingelections.The collect avaluablecargo ofelectoral Viharamaha DeviflewtoLondon to at thesuggestionofSirJohnKotelawala, and route proving duties.InJune1947, were extensivelyusedforpilottraining aegis oftheCivilAviation Department, future. Sothethree aircraft, underthe airline wasstillafewmonthsinthe years. ButthebirthofnewState a traditionwhichcontinuedforsome Viharamaha DeviandSunethra Devi all namedafterqueensSitaDevi, Dakota aeroplanes. TheDC-3s were three war-surplusDouglasDC3 purchasedIn 1947,theGovernment Works House,atColomboFort. of theDCAwasestablishedatTrans Communications andWorks. Theoffice of to functionsundertheMinistry asPerera`scivil servant, Secretary and M.Chandrasoma,anexperienced - created DepartmentofCivilAviation, L. S.B.(Leslie)Perera toheadthenewly appointedMr.In 1947,theGovernment commercial flights. airportforoverseas-bound the primary Until theearly1960s,Ratmalanawas aircraft.the operationofmilitary base wasalsoestablishedinKoggala,for , andPalaly. Asea-plane at Katunayake,Vavuniya, Puttlum, the islandandestablishedairstrips cameto early 1940s,Alliedmilitary At theheightofWorld War IIinthe took thesalute. Caldecott present, atwhichGovernor large anddistinguishedgathering staged afly-past,tothedelightof www.facebook.com/AviationVoice no liveswere Avro lost.Thesurviving a charred, twistedhulk.Miraculously planted insideaircraft, reducing itto Ratmalana wasexplodedbya bomb from atriptoJaffna, whichparkedat cruel blow. Oneofthe Avros, justback September 1978,AirCeylon suffered a the Trident andtwoAvros. On7th operation soldiered onvaliantlywith A reduced domesticandregional 1977. were suspendedtowards theendof services plummeted wheninternational payment offuelbills,andstaff morale Europe impoundedaDC-8fornon- with thenationalcarrier. Authorities in began emerging thatallwasnotwell However before long,thefirstsigns was bought. were phasedout,asecondAvro HS748 the lastofairline`sfaithfulDC-3s Air Ceylonhad,atlast,comeofage.As shed theshacklesofforeign influence. breakthrough inAirCeylon`sstruggleto This purchase wasapplaudedasa crew. flown witha100percent AirCeylon bought outrightbyAirCeylonand attendants, theDC-8wassubsequently by UTA pilotswithSriLankancabin Originallyoperated long-haul services. provided aDouglasDC-8jetfor the partnerin25years,UTAinternational Becoming AirCeylon`sfourth and French airlineUTA. Corporation(BOAC) Overseas Airways KLM RoyalDutchAirlines,British (ANA), Australian NationalAirways airlinesviz. with fourinternational Air Ceylonentered intopartnership During itslifespanfrom 1947to1978, theaccident. members survived The 21passengersandthree crew scheduled passengerflightfrom . Tiruchirapalli Airportfollowinga beyond repair inacrashlandingat (registered VP-CAT) wasdamaged 1949 inwhichDouglasC-47Dakota from anaccidenton21December throughout its32-yearhistory, apart recording asinglepassengerfatality one oftheworld`ssafestairlines,never Air Ceylonachievedthedistinctionof quickly substituted. took illsuddenlysoMiss.Wijeratne was aviationvoiceblog.blogspot.com Civil Aviation. handled bytheDepartment of Services whichwerehitherto to alsoprovideAirTraffic the AirportsAuthorityand the CompaniesActtosucceed an Agentestablishedunder 1983, theGovernmentcreated survived only for three years. In airports inSriLankaandit and maintenanceofcivil for thedevelopment,operation Airport Authorityin1979 The Governmentcreatedan www.aviationvoice.lk was part-privatized totheDubai-based Air Lanka,which wasstate-owned, the airlinefrom 1980 to2000. Lockheed L1011Tristar, which served The airline’s goldenaircraft was the to anumberofEuropean destinations. operated twoBoeing747-200aircraft During themid-1980sairline andmadeadditionstoitsfleet. served increased thenumberofdestinations routes. Duringthe1980s,airline a Boeing737wasacquired forshorter which were purchased in1979,while ended upkeepingtheBoeing707s, from Singapore Airlines,but AirLanka operated 2Boeing707jetsonlease in 1978.Initially, thenewaircarrier following theclosure ofAirCeylon ofSriLankainJuly1979 Government Air Lankawassetupbythe semblance ofanoperation. and Trident struggledtomaintaina www.facebook.com/AviationVoice Old RatmalanaAirport Puss Moth

11 AVIATION VOICE 12 AVIATION VOICE aircraft givinga tremendous boost tothe fly-by-wire stateofartAirbusA320 was thefirstairlineinAsiato induct 300 andA320-200aircraft. SriLankan complement itsfleetofAirbus A340- acquired 6AirbusA330-200s to ‘Sri LankanAirlines’.Sri In 1998,theAirLankawasrebranded investment andmanagementdecisions. but gavefullcontrol toEmiratesfor retained amajoritystakeintheairline, image andfleet.TheGovernment and soughttorefurbish theairline’s later increased to 43.6%)inAirLanka, stake worthUS$70million(whichit for sixyears.Emiratesboughta40% period anduseofcountry’s trafficrights - Bandaranaikeairportforaten-year handling, airlinecateringatColombo exclusive rightsforallaircraft ground partnership. Thisagreement included an agreement foraten-yearstrategic signed and theSriLankanGovernment Emirates Group in1998,whenEmirates aviationvoiceblog.blogspot.com Southeast Asia. Itcode-shares withits subcontinent, theGulfStates and to anumberofcitiesintheIndian Airport Bandaranaike International scheduled flightsfrom itshubat on 24April2007.Theairline operates andcommencedoperations government It iswhollyownedbytheSriLankan airline basedinColombo,SriLanka. on 27October2006isalow-fare Mihin Lankawhichwasincorporated in 2012 The airlinejoinedtheoneworldalliance affiliations thetwoairlineshadwith. million in2010,thusendingany ofSriLankaatUS$53 Government sold itsstakeinshares tothe expired on31March 2008.Emirates Emirates andtheSriLankaGovernment The managementcontractbetween and July2000. joined the airline between October 1999 airline’s image.TheA330-200aircraft www.aviationvoice.lk October 2010 found thattheState’s capabilities ofSriLankafrom 24-30 on theSafetyandSecurityOversight Organization whichconductedanaudit CivilAviationThe International the present dayrequirements. of thecivilaviationinkeepingpacewith wide provisions fortheadministration Aviation ActNo.14of2010andmade Act No.15of1950wasreplaced byCivil Act No.34of2002.TheAirNavigation of CivilAviation AuthorityofSriLanka Aviation AuthorityofSriLankainterms Aviation in2002andcreated Civil abolished theDepartmentofCivil Oversight functions,theGovernment State’s capabilitytoconductSafety Organization forenhancement of the CivilAviationby theInternational In response toarecommendation made exercise betweenthetwoairlines. routes, aspartofaconsolidation partner SriLankanAirlinesonseveral www.facebook.com/AviationVoice compliance in the implementation and Aviation Services (Sri Lanka) Ltd., airport at Mattala, Hambantota. H.E. the of international standards and which has later being identified as the President Mahinda Rajapaksa, launched recommended practices is well over Statutory Service Provider under the Airport Development of this airport the world average with the overall Civil Aviation Act. was launched on 19th November 2009. compliance of over 85%. As per the The foundation stone for the terminal Katunayake International Airport overall audit results, Sri Lanka has been building which can handle 1 million was developed under the Canadian ranked number 4 amongst 34 States in passengers was laid on 24th April 2011. Government’s assistance in 1963. With Asia & Pacific Regions and 19 amongst the development work was completed On 18th March 2013 the President 181 States in the world. in 1968, International air transport of Sri Lanka Mahinda Rajapaksa The Government created an Airport operations were shifted from Ratmalana ceremonially opened Sri Lanka’s second Authority in 1979 for the development, to Katunayake. The airport had a international airport, Mattala Rajapaksa operation and maintenance of civil passenger handling capacity of 1.5 International Airport (MRIA) situated airports in Sri Lanka and it survived million per annum at the beginning 250 kilometers south of the capital city only for three years. In 1983, the and it was subsequently expanded to 6 of Colombo in the Hambantota District. Government created an Agent million passenger per annum with one The new international airport of Sri established under the Companies Act pier and connecting eight aerobridges, Lanka known as the Mattala Rajapaksa to succeed the Airports Authority and under the Stage I-Phase II of the Airport International Airport (MRIA) is the to also provide Air Traffic Services Development Programme which was second International Airport, after the which were hitherto handled by the completed in November 2005. Colombo Bandaranaike International Department of Civil Aviation. The The Government decided to construct Airport (BIA). Agent was identified as the Airports the country’s second international

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15 AVIATION VOICE 16 AVIATION VOICE aviationvoiceblog.blogspot.com years. growth ithadachievedinprevious as compared tothedouble-digit subdued growth of2.9% in2014 passengers, experiencedmore Beijing (PEK),with86million over 2013whilethesecondranked Traffic attheairportwasup1.9% 96 millionpassengersin2014. busiest airportontheglobewith Atlanta (ATL) remains theworld’s transport demand. data, rankingsandtrends onair reference forthelatestairporttraffic authoritative source andindustry flagship publication remains the 160 countriesworldwide,ACI’s for over2,200airportsinmore than With comprehensive datacoverage of theWorld AirportTraffic Report. (ACI) hasreleased thelatestedition Airports CouncilInternational Airports Council International Report foryear2014 global passengertraffic. markets reaching a43% share of grew by4%in2014,with emerging airports inadvancedeconomies experienced growth of 8%,whereas and developingeconomies Airport trafficinemerging markets in previous years. double-digit growth ithadachieved of 2.9%in2014ascompared tothe experienced more subduedgrowth (PEK), with86millionpassengers, while thesecondrankedBeijing airport wasup1.9%over2013 passengers in2014.Traffic atthe airport ontheglobewith96million (ATL) remains theworld’s busiest increases inallsixregions. Atlanta 2014 toover6.7billion,registering numbers increased by5.7%in Worldwide airportpassenger www.aviationvoice.lk in 2014. ahead ofLondon-Heathrow (LHR), passengertraffic, of international became theworld’s busiestinterms in overallpassengertraffic,it sixth-busiest airportintheworld Although Dubai(DXB)isthe 2014. increase forpassengertrafficin robust trafficgrowth, with a7.2% Nigeria andTurkey) alsoachieved MINT countries(Mexico,, growth of9%inpassengertraffic. passenger traffic,achievedstrong which represent 21%ofglobal India, ChinaandSouthAfrica), BRICS countries(Brazil,Russia, With over1.4billionpassengers, www.facebook.com/AviationVoice aviationvoiceblog.blogspot.com www.aviationvoice.lk movements increasedby regions. billion, registering increases in all six increased by5.7%in2014toover6.7 Worldwide airportpassengernumbers traffic, movingfrom 18thto13thrank. world’s top30airportsforpassenger fastest-growing airportsamongthe Istanbul (+10.5%)remains oneofthe with 109millionpassengers. airports. Tokyo isthethird citymarket with 116millionpassengersatthree New York maintainsthesecondposition in andaround themetropolitan area. million passengershandledatsixairports largest airportsystemwithalmost147 traffic. London remains theworld’s more thanone-third ofglobalpassenger The world’s top30airportcitieshandle international airport Worldwide aircraft 1.3% in2014to84.6 The world’s busiest Dubai, UnitedArab Emirates million www.facebook.com/AviationVoice

17 AVIATION VOICE 18 AVIATION VOICE • • • passengertraffic) (international The world’s airports busiestinternational • • • • • • number ofmovementsduring2014 Airports intheNorthAmericanregion recorded thehighest and LosAngeles(LAX) airport intermsofaircraft movements,followedbyAtlanta(ATL) Chicago (ORD)regained itspositionandbecamethebusiest 84.6 million,withmixedlevelsofgrowth across theregions. Worldwide aircraft movementsincreased by1.3%in2014to Aircraft movements • • • • • • through airports intheAsia-Pacific region During 2014,thehighestnumberofpassengerswent aviationvoiceblog.blogspot.com 2013) Hong Kong,China–HKG(62.9 million,up6.1%over over 2013) London, UnitedKingdom–LHR (68.1million,up1.1% over 2013) Dubai, UnitedArabEmirates – DXB(69.9million,up6.2% Middle East(2.6million,up4.8%over2013) Africa (2.9million,up0.5%over2013) Latin America-Caribbean(8.7million,up0.8%over2013) Asia-Pacific (19.7million,up5.0%over2013) Europe (21.2million,up1.4%over2013) North America(29.6million,down1.0%over2013) Africa (180million,up2.7%over2013) Middle East(308million,up10.8%over2013) Latin America-Caribbean(531million,up6.4%over2013) North America(1.6billion,up3.2%over2013) Europe (1.8billion,up5.5%over 2013) Asia-Pacific (2.3billion,up7.1%over2013) www.aviationvoice.lk • • • freight traffic) (international The world’s airports busiestinternational • • • • • • largest amountofaircargoduring2014 Airports intheAsia-Pacific region handledthe www.aci.aero September 2015. updated and/orrevised figures uponpublicationin 2015. TheactualWorld AirportTraffic Reportmaycontain Please notethatdataisbased oninformationasofAugust 2014 ascompared totheprevious year. estimated tohavegrown byover3%forthefirsthalfof cargo marketshasslowedcompared to2014,aircargo is year figure from 2014.Although therateofgrowth inair 5%, whichisslightlyabovetheequivalentyear-over- rate inthefirstsixmonthsof2014wasorder of passenger andcargo markets.Theoverallpassengergrowth show encouragingsignsofsteadygrowth intheglobal Preliminary airporttraffic results for thefirsthalfof2015 2015 outlook metric tonnes,down3.1%over2013) Dubai, UnitedArabEmirates–DXB(2.4million tonnes, up3.3%over2013) Incheon, RepublicofKorea –ICN(2.5millionmetric up 6%over2013) Hong Kong,China–HKG(4.4millionmetrictonnes, Africa (1.9millionmetrictonnes,up5.1%over2013) up 0.6%over2013) Latin America-Caribbean(5.0millionmetrictonnes, 2013) Middle East(7.4millionmetrictonnes,up9.2%over 2013) Europe (18.4millionmetrictonnes,up3.2%over over 2013) North America(28.9millionmetrictonnes,up3% 2013) Asia-Pacific (40.5millionmetrictonnes,up6.3%over www.facebook.com/AviationVoice aviationvoiceblog.blogspot.com 30,929 2,706 33,635 Traffic figuresforthefirsthalfof2015 Bandaranaike Interna www.aviationvoice.lk 7,780,224 Sour p 54,960 in2014(BIA) assenger movements flightmovements fa ce handleover s -www. cilitate over caa.lk|www tional Airport www.facebook.com/AviationVoice .airpo rt .lk

19 AVIATION VOICE Airline Revenue

By Sujeewa Gunaratne Management [email protected]

• Purpose of trip Introduction Airline Revenue • Time Revenue Management is to sell the right Management product to the right customer at the right Charging only one price for the product Seats on a flight are highly perishable time for the right price, thereby optimize will turn away some customers, but will items because they can only be sold revenue from a company`s products. also allow some customers to pay less than before the flight takes off. In other words, The fundamental focus of any business they were willing to pay. This is a loosing nothing can be done about empty seats is to obtain profits and businesses in of revenue opportunity for airlines. once the flight takes off. The perpetual competitive market industries. Obviously, dilemma of Air Lines rests solely on Different Characteristics of market any businessman constantly seeks ways the possibility of ‘potential passengers segments in airline business to maximize their profits. In this process, who may book their flight late and who Revenue Management concepts have Different passengers have different needs: are willing to pay more’. The Revenue become popular methods in the business Management solution is to protect seats • Business Travelers: They are time world. For instance, Airlines, Casinos, for the late bookings which could be sold sensitive. Most of them book closer Hotels, Cinema Halls, Saloons, Hospitals at higher fare by forecasting the demand to departure. & other business practice Revenue for these higher revenue passengers. In • Leisure Travelers: They are generally Management to optimize profits. a nutshell, this means that an identical price-sensitive. Normally book in A typical example is the price difference of product, in an identical location costs advance. a Red Rose on Valentine’s Day compared a different amount because it is booked • Family Travelers: They are generally to that during any other day. Another at different times. Leisure travellers buy same characteristics as leisure. But example is the price difference between their air ticket early at a lower fare while restricted by school dates. dinner & lunch in restaurants in Japan. business travellers buy their air tickets • Students: The normally look for Dinner is double the price of lunch since late (closer to flight departure) at a higher special low fares. more people go to restaurants for dinner fare when the flights are heavy. Finally than lunch. Moreover, even London’s Tube both these passengers travel together on Market segmentation is accomplished train tickets are sold at different prices the same flight with same experience and through Differential Pricing Strategies to depending on whether it is during office facilities at two different prices. Thus, optimize revenue on flights. Airlines offer hours or non-office hours. But revenue Revenue Management matches supply a variety of fare products with various management is most widely practiced in and demand at different times to earn the restrictions and rules to differentiate airline ticketing and hotel bookings where optimum possible revenue. To meet this passenger types (market segments). Fares consumers are charged different prices task the Revenue Management department like advanced purchase, Saturday night during High Season and Low season. of airlines use the following Techniques. stay, round trip purchase, and minimum / maximum stay are all examples of • Evaluating demand and its structure product differentiation. Lower fares come Industry background • Monitoring demand with more restrictions and rules thus Airlines cannot obtain the expected • Predicting customer behavior encouraging passengers to go for higher revenue if the seats are not filled. The • Adjusting capacities according to fares. railways lose money if trains have empty demand seats. Similarly, hotels can be at a loss Airline Revenue if heads are not in beds leaving rooms Market Segmentation in unoccupied. Therefore, the aviation and Management Systems hospitality industries are increasingly Airline Business Information Technology is one of the using new revenue management Each customer has a different willingness key tools (weapons) that could be used techniques to achieve better results by to pay based on a variety of factors, to sustain this highly competitive airline introducing innovative pricing strategies. including business environment. Airlines have In the last few years, revenue management to consistently adopt technological • Economic circumstances in business world has become paramount, advancements in order to sustain their • Perception of value especially in aviation and hospitality competitive advantage. sector. • Loyalty to airline Though it is not a difficult task to match knowledge and experience in the airline supply and demand for a small business; Performance Management business. it is a difficult task for an airline to analyse in Revenue Management millions of bookings to identify booking End users of Revenue trends. Airlines use computer programs Department called Revenue Management Systems This is the most important and difficult Management which facilitate Big Data Analysis. These part in Revenue Management department. “Revenue Management is the art and enable airlines to process all the booking Performance of this department should be science of predicting real- time customer data more systematically, effectively and evaluated on a daily basis under a result demand and the micro market level and efficiently. oriented manager who possesses a wealth optimizing the price and availability of products” (Cross, 1998 p.4). This PROS, airRM, Sabre, and AMADEUS of knowledge and experience in this field. empathizes that the tacit knowledge are the current market leaders in All Key Performance Indicators (KPIs’) (knowledge gain from experience) airlines’ Revenue Management Systems. must be focused on Optimizing Revenue matters a lot in Revenue Management A Revenue Management system is whilst minimizing revenue leakages field in addition to the relevant academic integrated with the airline Reservation via high *seat spoilage, *high denied qualification. Especially when in business System, Departure Control System boarding and *revenue dilutions. decision making, tacit knowledge is and Management Information System the key to make right decisions fast. (MIS). These systems use mathematical *Seat spoilage is a cost that is incurred Business decision making has a direct calculations like probability, standard when passengers who are ticketed impact on Revenue Management. People deviation; and extrapolative techniques (finalized) don’t travel due to various with knowledge of Analytical, Business to forecast booking and revenue demand. reasons. This cost could be minimized Decision Making, Market Information and The systems identify booking growth as through close observation by work experience in Revenue Management well as cancellation patterns and evaluates knowledgeable and experienced staff. System will make very good analysts. It seat spoilage cost (no shows) vs. Denied *Denied boarding is a cost to an airline is difficult to find such skilled staff. This boarding cost (cost for passengers who which occurs as a result of overbooking of scarcity has made Revenue Management reserved the flight but are unable to travel flights where passengers are not allowed Analysis a much sought after career. due to over booking of flights) and give to board a flight because of lower capacity. That is why this job has become a highly recommendations to make seats available This also could be minimized through paid as well as highly recognised in the for sale at the most suitable fares which close observation by knowledgeable and business world. in turn will bring the best possible yield, experience staff. or simply put, the best revenue. The Through the right practices in revenue *Revenue dilutions occur due to systems perform micro analysis to give management airlines could face the unacceptable business practices by the high accuracy of output and eliminate competition and earn more revenue travel agents and the field staff. System human errors and inefficiencies. Besides while minimizing Revenue Leakages. errors also lead to Revenue dilution e.g.: inventory management (i.e. setting the Airlines need highly knowledgeable and filed pricing rules and restrictions don`t best possible price for each seat), Revenue experienced Managers to achieve this task. appears on some point of ticketing due to Management Systems could also be used By having a strong Revenue Management issues with GDS’s links and etc. Revenue for Commercial Management to set Sales Team will help airlines to be more dilution could be due to poor decisions Targets, based on Bookings and Revenue competitive in the market place. making by the management due to lack of Forecast. ESTD1991

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First IA TA AUTHORISED TRAINING CENTER in Sri Lan ka 11, 4th /Floor, Arthur’s Place, Colombo 04 (Next to Majestic city) 24 HOURS CALL MAYONI ON 011 2 657342, 011 2 657767 24 HOURS CALL DEEPAL ON 077 7 331150 : [email protected] e- mail : www.webstation.lk/airline Open On all web : www.airlineacademy.tk : www.airlineacademy.lk 7 Days : www.facebook.com /deepal.perera1961 : www.facebook.com/IATA1991 NO BRANCHES Photographed by:RaviGotabhaya for theAACinmedia event. voice teamgaveacollaborative support these activitieseagerly. TheAviation All theparticipantsengagedin eachof event. school studentswere displayedatthe Aviation Center. Furtherexhibitsby staff andthestudentsofAsian delivered effectively bythe academic lectures, informationsessionswere were carriedoutbytheAAC.The show andmanyinteresting activities Exhibition andFlightsimulatorgame Aviation Education,Aircraft Models Seminar forparents &teacherson Engineering forSchoolstudents, lectures onFlyingTraining &Aviation The Aviation quizcompetition, hangar, ColomboAirport,Ratmalana. the AACheadofficepremises andthe held onSaturday, 20June2015at Aviation Center(AAC),wassuccessfully The Aero day2014organized byAsian Best wishesformanymore happylandingsCaptain... commercial skydivingflyingover SriLankanskies. Lankan Instructor/DCPforSeaplanesandwasthefirstpilottocarryout the youngestFlightTest Examinerattimeofhisappointment,FirstSri great milestoneinhiscareer. Capt.Perera's career record includesbeing Capt. HiranthaPerera crossed 10,000glorioushoursofflyingmakinga CONGRATULATIONS CAPT. HIRANTHA! Crossing 10,000hoursofflying -AMAZING! Aero Day 2015 by AsianAviation Centre aviationvoiceblog.blogspot.com www.aviationvoice.lk Chaiman oftheRoyalCollegeAviation Society. a PrivatePilotLicenseintheCountry. Heisalsothe PPL flighttrainingandbecametheyoungesttohold Santhusa RaviharaWijethunga oncompleting the in SriLanka! Santhusa RaviharaWijethunga, Youngest PPLholder Youngsters areflying high… www.facebook.com/AviationVoice

23 AVIATION VOICE events Aviation Education Camp SriLankan Aviation College

Aviation Education Camp conducted by the Sri Lankan Aviation College was held at Sri Lankan Aviation College premises on 08 August 2015. This is a currently available programme for individuals who hold a passion for aviation in the age of 15- 21. The next camp will be held in the month of October 2015. Send in your applications and register now to avoid disappointment. Photographed by | Lahiru Gurusinghe aviationvoiceblog.blogspot.com www.aviationvoice.lk www.facebook.com/AviationVoice

25 AVIATION VOICE

Photographed by:RaviGotabhaya Guest. occassion withhispresence astheChief Authority ofSriLankagracedthe Shibly Aziz,ChairmanofCivilAviation on Saturday, 20thJune2015.Mr. Conference Hall(BMICH),Colombo Bandaranaike MemorialInternational The Graduationceremony washeldat Management. & tourismManagementHospitality HND inAviation Management,Travel of theirstudentswhograduatedfrom Sri Lankacelebratedtheachievements Development Institute(Pvt.)Ltdin TalentAspire International ASPIRE Aviation Graduation Ceremony 2015 aviationvoiceblog.blogspot.com www.aviationvoice.lk events www.facebook.com/AviationVoice

27 AVIATION VOICE events Openskies Wings Ceremony 2015 Openskies Wings Ceremony 2015 was held on 27 June 2015 at Blue Beach Hotel Wadduwa. Photographed by | Lahiru Gurusinghe

Launching ceremony of Fairway Aviation Academy The launching ceremony of Fairway Aviation Academy, Flight Training School was held on 29 June 2015 at the Training Academy Premises, No. 112, New Airport Road, Rathmalana. Photographed by | Chiran Gunawardena O By :EleenaSmith future endeavors. to wishthemall thesuccessintheir only fairtocelebratewiththem and outstandingly wellovertheyears, itis that theseyoungstershaveperformed themselves attheirsuccess. Given singing andtheyoungstersenjoying concluded withaheapofdancingand finally paidoff. Thecolorful daywas celebrate theiryearsofhard workthat to haveaGradNightAfterParty, to The AACStudentUniondidnotfail gathering . and CollegeStudentswere amongthe SLAF) ,Parents, Lecturers ,AACstaff Vice MarshalUpaliWanasinghe (Retd College Founder&ConsultantAir Sarada Mawitagama(RetdSLAF), Director ofStudiesWing Commander Bandula Tennekoon (RetdSLAF), Operating Officer Wing Commander Director Ms.NiharaJayatilleke, Chief Mr.Chandran Rutnam,Managing and InternationalAward Winner Chairman, Veteran FilmProducer was present astheGuestofHonor. Kingston UniversityUnitedKingdom Aerospace andAircraft Engineering, Peter Barrington,HeadofSchool occasion astheChiefGuestwhilstDr. Commission Colombogracedthe the ,ofBritishHigh Commissioner toSriLankaand Mrs.Laura Davies-DeputyHigh Engineering Academy. Premiere FlyingTraining andAviation the fieldof Aviation asSriLankas in celebrated its30thAnniversary special occasionforthecollegeasit on the21stofAugust.Itwasavery Grad Night2015,heldattheBMICH tremendous performances attheAAC aviationvoiceblog.blogspot.com celebrated 30yearsofExcellence inAviation enthusiasts fortheir number ofyoungaviation Centre recognized a nce againAsianAviation Asian Aviation Centre with theAACGradNight2015 www.aviationvoice.lk events www.facebook.com/AviationVoice

29 AVIATION VOICE 30 AVIATION VOICE Skyline offersSkyline the ‘PPLPRO’ for busyprofessionals A new batch of ATCs their training start its trainingthrough distancelearning. SriLankan Aviation Collegetoenhance platformwillenable The m-learning platform. Ltd. tolaunchthem-learning SriLankan AirLinesandMobitel(Pvt.) Signing ofAgreement between the ChiefInstructor mentionedthat the field.Addressing thegathering around 35yearsofexperiencein as theChiefInstructor, ishaving Sunil Croos whoispresently serving and SeniorAirTraffic Controller Mr. oldest trainingwingsoftheCATC The ATC trainingwingisoneofthe previous conductionon2012. is conductedaftera3yearsgapfrom its August 2015.Thetrainingprogramme Civil Aviation Training Centre on10th ceremony heldattheauditoriumof Aerodrome Control withasimple commenced theirinitialtrainingon A batchofeightAirTraffic Controllers provide passengerswithadded comfort to new BusinessClasscabinandservice Mihin Lankarecently launcheditsall- AirLines&Mobitel Agreement between SriLankan aviationvoiceblog.blogspot.com news Navigational Services addressingNavigational Services Ms. KrisanthiTisera, HeadofAir over aperiodofnearlyoneyear. which comprisedmanytests spanning stringent andstrenuous selection criteria training wasselectedthrough avery explained thatthebatchstarting the trainingforthem. Hefurther necessary Sri Lankabyrecruiting andproviding practitioners forthecivilairportsin the proud producer of Air trafficcontrol Seneviratne pointedoutthatAASLis Civil Aviation Training, Eng.Athula human resources need.The Headof the ANSdivisionishavingacritical this batchwasrecruited atatime Lanka's strategiclong-termplanto isalsopartofMihin Class service flight. Introducing thenewBusiness enhanced experienceonboard their that passengersenjoyarelaxed and comfortable features, whichensure The newcabinoffers avarietyof medium haulflights. ontheairline'sshortto and luxury introducesnew cabin BusinessClass associates anddiscoverthebeauty can flywithfriends,family&business opportunity totaketheskies.You who are passionateaboutaviationthe package togivebusyprofessionals ‘PPL PRO’–atailor-made training academy inSriLankatooffer the Aviation istheonlyflighttraining private flyinginSriLanka,Skyline As partoftheinitiativetopromote www.aviationvoice.lk www.airport.lk engage intheirstudiesdiligently. trainees andurged theparticipantsto would share their knowledgewiththe experienced personnelfrom operations the gatheringmentionedthatmany section ofgenres. wider rangeofmoviesfrom across- passengers withaccesstoviewinga provides theairline'sBusinessClass The in-flightentertainmentalso business andleisure. travellers, whotravelfrequently forboth capture agreater marketofcorporate 14.6 hrs. first soloflighton13thAugust2015,in PPL PRO.Hesuccessfullycompletedhis commitments, tostudyandtrainforthe balancing hisworkandfamily Singh Sidhutravelledfrom Singapore, first everPPLPROcandidateJagmeet as thepilotincommand!Skyline's of thisislandparadise-withYOU www.facebook.com/AviationVoice

aviationvoiceblog.blogspot.com Ó Ó Ó Ó Ó Ó Ó Ó Call us on 0773 10 20 10 or 0773 05 62 69 formoredetails 1020or 0773 Call us on 0773 BSc. (Hons)inAviation StudiesforCommercial Pilots Engineering BSc. (Hons)inAircraft BSc. (Hons)inAerospace Engineering Aircraft MaintenanceAircraft Licence Engineering Course FlightAssistant Rating Instructor TransportAirline Pilot Licence –Ground Training (ATPL) Commercial Pilot Licence withInstrumentRating (CPL- IR) Private Pilot Licence (PPL) nomto : No.14, TrelawneyInformation Place,: Colombo 04 Colombo Airport, Ratmalana : officeHead Excellence inAviation Excellence inAviation Celebrating 30yearsof 1985 -2015 www.aviationvoice.lk www.facebook.com/AviationVoice a liated to London University Kingston

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