Regional Baked Goods

WINTER 2021

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F U E L Y O U R IMAGINATION Each of the four U.S. regions – and states and cities within those regions – is known for different baked good specialties. To add interest to menus and appeal to consumers across regions, consider leveraging regional baked goods. For example, New York is known for their large, eye-catching black-and-white cookies (pictured left), which are cake- like and have one side featuring chocolate icing and the other vanilla icing. Operators could also capitalize on various regional sandwich and REGIONAL burger carriers – think bulkie rolls (a New England staple characterized by its rose-shaped design and that typically features a crisp exterior), or BAKED GOODS Native American frybread (among consumers who have tried frybread, nearly 60% love or like it). Breads like West Virginia’s pepperoni roll DISCOVER KEY REGIONAL also could hold appeal outside of just that region, as the ingredients are BAKED GOOD TRENDS all familiar – it consists simply of a white bread roll filled with pepperoni slices or sticks, and it’s often served with marinara sauce for dipping.

PUT IT INTO ACTION From cookies to cakes to breads and rolls, there are a plethora of opportunities to leverage regional baked goods across menus and Click here for all Rich’s Innovations & Trends: segments. Many regional baked goods star pantry staples and simple richsfoodservice.com/foodservice- preparations, so consumers likely wouldn’t find them polarizing. In fact, innovations many locals find regional concepts comforting, and comfort foods have been trending throughout the pandemic.

TOP-INDEXING BAKED GOODS BY U.S. REGION:

IN THE WEST: IN THE MIDWEST: IN THE SOUTH: IN THE NORTHEAST: • Sourdough • Pretzels • Pie • Hero Roll • French Roll • Rye • Biscuits • Garlic Bread • Cinnamon Roll • Hoagie • Bread Pudding • Bulkie Roll • Scones • Cheese Bread • Cornbread • Bagels Datassential LOCAL

Like the newsletter format? Inspired by the trends? Have questions about how Rich’s can help you execute? We welcome your feedback! Send an email to [email protected], and let us know what you think! FUEL YOUR OPERATOR SPOTLIGHT POSSIBILITIES Wondering how to get in on regional baked good trends? Rich Products can provide an easy solution. REGIONAL BAKED G O O D S A T FOODSERVICE

PIÑON COFFEE HOUSE, ALBUQUERQUE, NM (HQ) Piñon Coffee House takes donuts and lattes to the next level by leveraging a regional New Mexican classic as a flavor – bizcochito (also spelled biscochito) cookies. For the uninitiated, bizcochito cookies are essentially butter cookies featuring cinnamon and anise, and they’re traditionally cut into shapes like stars and moons, although they don’t have to be. Pictured GET A TASTE OF OUR above are Piñon’s bizcochito donuts, which feature the flavors of COOKIE PORTFOLIO bizcochito cookies and show how operators can get creative with this Rich’s has developed a diverse line of cookie regional concept and take it to new heights by showcasing it as a flavor offerings with over 250+ products from that could resonate with locals. perfect pre-made dough to ready-to-serve cookies. Satisfy every sweet tooth with a wide MADE. BY LIA, FLORISSANT, MO selection from beloved classics to unique and Similar to Piñon, the bakery Made. By Lia premium offerings in the shapes, sizes, and leverages a local fan favorite – gooey varieties customers crave. Learn more about butter cake (pictured right, it’s essentially Rich’s full cookie portfolio here. a dense, rich, buttery version of yellow cake with a dusting of powdered sugar) – as a flavor for other desserts like cookies. According to our data, 37% of consumers are interested in trying gooey butter cake, showing that it could hold appeal among consumers outside of just the Missouri region and be featured as a flavor for other desserts.

COTTAGE BAKERY® BAKED OVER THE TOP ARTISAN BREADS Every year in honor of Mardi Gras, AND ROLLS Frey Smoked Meat Co. in New We use time-honored practices and over 21 Orleans, LA, brings back its hours of preparing and baking to create each Instagrammable, Mardi Gras- batch of our Cottage Bakery® Baked Artisan inspired, over-the-top King Cake Milkshake (pictured left), which is Breads and Rolls. The result is a vast, made with vanilla and cinnamon versatile portfolio conveniently crafted with ice cream and showcases a slice of parbaked ease and effortless finishing. With king cake (a regional specialty multiple flavors and sizes available, take your that’s essentially a cross between sandwiches to the next level and satisfy any a cinnamon roll and coffee cake) craving. Check out the entire portfolio here. as a garnish.