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Bentley Motors Draft Development Framework and Masterplan

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Bentley Motors Draft Development Framework and Masterplan APPENDIX 1 BENTLEY MOTORS DRAFT DEVELOPMENT FRAMEWORK AND MASTERPLAN November 2016 BENTLEY MOTORS DRAFT DEVELOPMENT FRAMEWORK And MASTERPLAN CONTENTS 1. DINTROUCTIOn 2 2. BENTLEy MOTORS 6 3. TRATEGS Ic ONTEXTC 8 4. BENTLEyREWE at C 10 5. LANNPINg OLICyP ONTEXTC 14 6. EVELOPD MENT RINCIPPLES 19 7. REATCINg a M lONgMe hO fOrtER BENTLEY 20 8. He ASTERPLANT M 24 9. ONCLUSC IONS 28 10. EXt NTEPS S 29 APPENdix A - PLANNINg DOCUMENTATION BENTLEY MOTORS DRAFT DEVELOPMENT FRAMEWORK And MASTERPLAN 1. INTROducTION Bentley Motors is an iconic and internationally recognised British brand that has been based at its headquarters in Crewe for more than 70 years. Bentley’s headquarters is an advanced manufacturing site that is home to Bentley’s life cycle of operations including design, research and development, engineering and production. The Crewe site employs more than 4,000 people and is Crewe’s largest single employer; representing a significant driver of the wider North West economy and leader in UK luxury car manufacturing. It is now critical that Bentley is able to develop its Crewe site to create a headquarters that can maintain a global competitive edge, realise Bentley’s vision to design and build new model lines and meet the needs of a modern integrated advanced manufacturing business. THe BENTLEy MOTORs DEVELOPMENt FRAMEWORK BENTLEy in CREWE And MASTERPLAN Bentley began car production in Crewe in 1946 and the site remains at This Development Framework and Masterplan has been prepared to the heart of Bentley’s global business. Since Bentley’s acquisition by the provide a framework which will underpin the development and support Volkswagen Group in 1998, investment in Bentley’s Crewe site has seen a vision for the future growth of Bentley in Crewe. It has full regard to the number of employees in Crewe rise from 1,500 in 1998 to more than adopted and emerging local planning policies, national planning policy and 4,000 today. the surrounding site context. In summary, this document: In 2013, Bentley announced that it would proceed with the development of 1. P resents a vision for the future development of Bentley’s C rewe site, and the world’s first ultra-luxury Sports Utility Vehicle (“SUV”) at its Crewe site, sets out the context that will underpin this growth; the company’s fourth model line. The SUV created around 1,000 jobs across the UK and secured an investment of more than £800 million at the Crewe 2. S ets out the important design and development considerations, Headquarters. planning policy and processes for the determination of future planning applications at Bentley; As part of this business growth, Bentley is investing a further £40 million into its Crewe site as part of a phased expansion that will see the 3. P rovides the rationale and drivers for the growth of Bentley’s C rewe development of a new Engineering Technical Centre, Design Building and site; and Business Building adjacent to its manufacturing operation. These new facilities could house 1,300 Bentley engineers and be integral in bringing 4. P rovides a Masterplan which articulates the expansion of the Bentley’s future product to the market. Crewe site into the future. Bentley’s investment demonstrates its ongoing commitment to Crewe, the region and the UK manufacturing sector. It is now imperative that the Crewe site has the scope to be adapted and extended in order to maintain Bentley’s success and secure jobs and inward investment into Crewe for the long term. Bentley Car Production PAGE 2 BENTLEY MOTORS DRAFT DEVELOPMENT FRAMEWORK And MASTERPLAN 1. INTROducTION DRIVERs fOr CHANGE The Bentley site in Crewe has developed organically for the last 70 years. Due to recent growth and a successful new model line, Bentley has exciting expansion plans that have led to focus on assessing, rationalising and planning for the future of the Crewe site. An assessment of the current site against Bentley’s vision for the future has led to the identification of a number of operational issues that require a review of the existing site configuration. This review of the existing site has been driven by the following: 1. T he need to expand existing operations including, the development of new manufacturing, technical and design floorspace to deliver Bentley’s growth plans; 2. A lack of physical connectivity that separates the core manufacturing activities (south of Pyms Lane) and the future Engineering Technical Centre, Design Centre and Business building (north of Pyms Lane). Pyms Lane creates a significant barrier between these elements of the BENTLEY site that restrict(s) the flow of people, goods, services, materials and overall efficiency across the site; 3. Increased requirements for security; 4. A wider disconnect across the current site hampered by the existing road network and a lack of accessibility and permeability. The site is currently split into 3 parts by two roads (Pyms Lane and Sunnybank Road); 5. T he need to identify new areas of car parking to support the expansion of the site and potential new jobs; 6. T he presence of non-contributory uses close to the site which limit or impede Bentley’s on-site operations, such as the Council Waste and Recycling Facility that borders Pyms Lane and Middlewich Road and CHK Holdings PLC (to the north of Pyms Lane). These uses will prevent the realisation of the vision for an integrated internal campus and prevent the expansion of Bentley’s operations; and 7. A vision to better showcase Bentley’s history to customers and the public by developing a flagship Bentley Car Museum at the Crewe site. Proposed Bentley Campus (Source: Google Maps) PAGE 3 BENTLEY MOTORS DRAFT DEVELOPMENT FRAMEWORK And MASTERPLAN 1. INTROducTION THE OPPORTuniTY Proposed Bentley Bentley is committed to remaining a quintessentially British brand that Expansion Site N oad is recognised globally for quality, innovation and luxury. To support R eighton eighton Restricted by Steep L this, Bentley must develop its Crewe Headquarters into a site that Contours pine M can support the company’s ambitious growth aspirations and deliver S i n Restricted by Electricity s Bentley’s new product lines. The Crewe Headquarters must seamlessly est h Pylons and Contours roposed e N l l W u integrate Bentley’s traditional manufacturing operations with its P innovative design, engineering, research and development and business Gateway To Bentley Site k Road w Potential Artwork al Leighton West Lin sectors. To achieve this integration, the Crewe site must be fully Potenti R d a integrated and connected as part of a single working site; in order to o facilitate increased communication, the sharing and fostering of ideas. Site Entrance Bentley’s vision illustrates its long term commitment to Crewe and the North Potential Connect 2 Crewe Cycleway West. Planned expansion, along with challenges in the current site, provide Extension a unique opportunity to develop a holistic plan to support the future development of the Bentley site at Crewe. The Masterplan for the site seeks Rail Line to create an internal campus where manufacturing, design, research and Development Boundary development and engineering operations are fully integrated within a single A530 East / West road site with seamless connectivity that enables the efficient flow of people, Cemetery goods and services. This Development Framework and Masterplan for the Crewe site has been developed to deliver a rationalised operational site that is more efficient, secure and productive; can grow and expand in line with Bentley’s aspirations; and will generate significant new investment in the local economy. The core components of the Masterplan will deliver: - New manufacturing expansion land to increase the capacity of existing manufacturing operations and support growth; - Technical, engineering and design space that will enhance Bentley’s research and development capabilities and support Bentley’s position at Existing the cutting edge of advanced manufacturing; Bentley Minshull New R Parking - A self-contained internal Bentley site, achieved via the closure of P yms Lane (this does not include the closure of the eastern most part of Pyms Lane that is accessed by 12 existing dwellings and Ashbank Court) and Existing Sunnybank Road north of the railway, to improve production efficiency Bentley and security within the site; Manufacturing oad Existing - Better internal connectivity and permeability across the site to improve Bentley the flow of people, materials and products; Parking - New car parking and ancillary development to support the growth of the site, potential new jobs and further alleviate parking pressure on local streets; - An aspiration to create a Bentley C ar Museum that will showcase the history of the iconic Bentley brand and increase visitation and tourism in Crewe and the region; and - An ambition to relocate the existing W aste and R ecycling C entre and current CHK Holdings PLC to allow for future expansion of the site northwards. The relocation of these uses would deliver a fully integrated and internal site that is secure and fully under the control of Bentley. Masterplan (Original Source: Pro Map) PAGE 4 BENTLEY MOTORS DRAFT DEVELOPMENT FRAMEWORK And MASTERPLAN 1. INTROducTION BENEFITs to CREWe and tHe REGION The growth and development of the Bentley site will deliver exceptional benefits to Crewe and the region; generating employment growth, attracting inward investment and supporting the expanding innovation, advanced manufacturing and knowledge based industries in Cheshire East. It is a driver
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