DISSERTATION ASSESSMENT PROFORMA: Theoretical / Conceptual (Including: Desk-Based, Secondary Data, Meta-Analysis) 1
Total Page：16
File Type：pdf, Size：1020Kb
Cardiff School of Sport DISSERTATION ASSESSMENT PROFORMA: Theoretical / Conceptual (Including: Desk-Based, Secondary Data, Meta-Analysis) 1 Student name: Camilla Altmann Student ID: St20000741 Programme: SPE Dissertation title: The media representation of Olympic equestrian sport: an analysis of London 2012 Supervisor: David Brown Comments Section Title and Abstract (5%) Title to include: A concise indication of the research question/problem. Abstract to include: A concise summary of the theoretical study undertake. Extended Introduction (20% [10%]) 2 To include: outline of context for the question; clear articulation and justification of the research question; indication of research expectations. Research Methods/Process (15% [10%]) 2 To include: justification of a secondary data collection approach; justification of inclusion and exclusion criteria and any search parameters utilised; process/procedure adopted; clear articulation and justification for the structure and development of the study. Critical Review (35% [50%]) 2 To include: a synthesised academic exposition and evaluation of: - factually relevant data - conceptual understanding(s) - theoretical account(s) - established line(s) of argument in relation to the research question(s)/problem posed by the study; logical structural divisions that evidence appropriate and thorough development in critical analysis; reasoned enquiry progressing towards the formation of a justified position in relation to the research question(s)/problem posed by the study. Explicit Summary (15%) To include: explicit presentation of position concluded from the study; discussion of the limitations and a critical reflection of the approach/process/ procedure adopted in the study; an indication of any potential improvements and future developments derived on completion of the study; an insight into any implications and a conclusion which summarises the relationship between the research question and the major findings. Presentation (10%) (To include: academic writing style; depth, scope and accuracy of referencing in the text and final reference list; clarity in organisation, formatting and visual presentation). 1 This form should be used to assess Theoretical/Conceptual dissertations. The descriptors associated with Theoretical/Conceptual dissertations should be referred to by both students and markers. 2 There is scope within CONCEPTUAL/THEORETICAL dissertations for the EXTENDED INTRODUCTION and RESEARCH METHODS/PROCESS sections to be presented as a combined section, particularly where matters of REPLICABILITY of the study are not central. The mark distribution to be used in studies of this kind is indicated in square brackets. CARDIFF METROPOLITAN UNIVERSITY Prifysgol Fetropolitan Caerdydd CARDIFF SCHOOL OF SPORT DEGREE OF BACHELOR OF SCIENCE (HONOURS) SPORT AND PHYSICAL EDUCATION 2013-4 <The media representation of Olympic equestrian sport: an analysis of London 2012> (Dissertation submitted under the discipline of <Socio-Cultural>) <Camilla Altmann> <ST20000741> THE MEDIA REPRESENTATION OF OLYMPIC EQUESTRIAN SPORT: AN ANALYSIS OF LONDON 2012 Cardiff Metropolitan University Prifysgol Fetropolitan Caerdydd Certificate of student By submitting this document, I certify that the whole of this work is the result of my individual effort, that all quotations from books and journals have been acknowledged, and that the word count given below is a true and accurate record of the words contained (omitting contents pages, acknowledgements, indices, tables, figures, plates, reference list and appendices). Word count: 11,899 Name: Camilla Altmann Date: 21.03.14 Certificate of Dissertation Supervisor responsible I am satisfied that this work is the result of the student’s own effort. I have received dissertation verification information from this student Name: Date: Notes: The University owns the right to reprint all or part of this document. Table of Contents Acknowledgements…………………………………………………………………………... i Abstract………………………………………………………………………………………... ii CHAPTER ONE 1. Introduction....................................................................................................... 1 CHAPTER TWO 2. Literature Review…………………………………………………………………… 5 2.1 Equestrian background: only royals and horses…………………………………………………………………………. 6 2.2 Class and equestrian: the have-nots and the have- lots……………………………………………………………………………… 7 2.3 Media and equestrian………………………………………………………………………. 10 2.4 Olympics and equestrian: 5 golden rings…………………………………… 13 CHAPTER THREE 3. Methodology…………………………………………………………………………. 14 3.1 Paradigm………………………………………………………………………… 15 3.2 Methods………………………………………………………………………….. 15 CHAPTER FOUR 4. Analysis and Interpretation……………………………………………………….. 18 4.1 High Culture as an introduction to the analysis………………………………………………………………………… 19 4.1.1 Charlotte Casiraghi……………………………………………………………. 26 4.2 Money………………………………………………………………………….. 35 4.3 Class……………………………………………………………………………. 38 4.4 A media constructed reality: fighting for respect…………………………………………………………………………… 39 4.5. Positive impact………………………………………………………………….. 40 4.5.1 Olympic legacy…………………………………………………………………. 42 CHAPTER FIVE 5. Conclusion 44 References…………………………………………………………………………………… 47 Appendices…………………………………………………………………………………… A-1 Appendix A - 1 ……………………………………………………………………………………. A-1 List of figures Figure 1: An image showing the misrepresentation of Great Britain’s dressage team........2 Figure 2: An image displaying the struggles that equestrian sport faces regarding media representation…………………………………………………………………………………….3 Figure 3:.. An image showing the equestrian athlete’s clothing........................................21 Figure 4:.. An image showing the Great British equestrian team kit........................................................................................................................................22 Figure 5:.... An image showing the pristinely presented Great British horse and rider; Carl Hester and Utopia...............................................................................................................22 Figure 6:.. An image showing the elegance of the rider (‘Telde’s smile for the crowd’.................................................................................................................................23 Figure 7:.. Showing the elegance of dressage: Charlotte Dujardin and Valegro...............................................................................................................................24 Figure 8:..... Showing the venue for London 2012: Greenwich Park.....................................................................................................................................25 Figure 9: Front cover of Town & Country magazine issue August 2012: Charlotte Casiraghi............................................................................................................................27 Figure 10: Figure 10. Georgina Bloomberg: daughter of Mayor Michael Bloomberg..........................................................................................................................28 Figure 11:. Charlotte Casiraghi models for Gucci campaign ‘Forever Now’...................................................................................................................................30 Figure 12:.. An image demonstrating the equestrian influenced style...................................................................................................................................31 Figure 13: An image showing how fashion is immersed within equestrian spor...................................................................................................................................31 Figure 14:.. Charlotte riding her stallion ‘Troy’ for Gucci.................................................................................................................................32 Figure 15: Charlotte Casiraghi with friends in the members’ area at the Global Champions Tour in Cannes.................................................................................................................33 Figure 16: Charlotte Casiraghi shows how equestrian and fashion integrate …………………………………………………………………………………………………….34 Acknowledgements I would like to express my gratitude to my dissertation supervisor, David Brown, for allowing me the freedom to engage in a study in which was of great interest to me, whilst also providing me with support and guidance through this project. i Abstract The purpose of this study is to undertake an exploration into the role that the media plays in constructing and representing equestrian sport. This is done primarily through a qualitative textual and visual content analysis of the media coverage during and surrounding the London 2012 Olympic Games. In doing so, the relationship between sport and the media is explored in relation to wider socio-cultural issues. An analysis of how the media represents these issues in sporting contexts is of value as it develops a deeper understanding of how the equestrian sporting culture is constructed. In deconstructing this representation of equestrian sport, certain themes emerged. Sport is a valuable contributing factor of analysing class-related lifestyles and this study provides an insight into how we can use this analysis to understand how and why the media represent equestrian sport in the particular the way they do. Sport, media and representation is a complex phenomenon and issues within sport are never independent of social elements