Break -out Sessions

Abstracts

APPLICATIONS HALL

Applications Software Group Portfolio

Enterprises and carriers have similar software needs. Enterprises seek software applications that help them provide innovative service to their customers. Carriers seek software applications that help them create innovative, profitable products to sell to consumers. In both cases, the service or product must be delivered across multiple devices and channels. This session will highlight the Application Software Group portfolio positioning, the benefits for customers looking at portfolio solutions and also highlight a few cross portfolio use cases such as Customer Experience Management.

Jessica Stanley-Yurkovic, Vice-President, North American Marketing

Maximize Customer Experience and Accelerate Business Transactions Using Open APIs

End users expect the type of rapid application innovation known from the Internet. Leading network services providers have recognized that they need to work together with innovative third party application developers and create a win-win situation for both parties. The key to this is application enablement. By utilizing network assets, developers can create a more seamless service experience for end users and can help businesses close transactions with their customers more effectively. This session will describe the open API program of the Alcatel-Lucent Application Software Group. The program is designed to help our customers turn their network assets into valuable enablers for maximizing the end-user experience.

Sandip Mukerjee, Senior Vice President, Marketing, Applications Software Group

Enriched Unified IP Communications for the Web 2.0 Generation

Your boss likes to get text messages. Your father always has his mobile phone close by. Your mother prefers to talk on the phone. Your brother prefers IM. Your friends are on your Google Talk, Facebook and etc. Can your service provider meet all your communication needs seamlessly on any screen? Alcatel-Lucent enables service providers to create new value and services by extending communications from mobile devices to PCs, by integrating real-time communication and non real-time messaging with Internet applications, by leveraging in particular trends in social networking and Web 2.0. We will explain how to expose core assets to 3rd parties to mashup the Internet centric and IMS-based communications and how to leverage GSMA Rich Communication Industry Analyst Network Page 2

Suite (RCS) services to differentiate service providers’ offers today, not tomorrow. This is the one-stop unified communication experience personalized and customized for business users and consumers that IT and communications industries are looking for.

Gani Nayak, Leader, Rich Communications Product Division

Motive Product Division Overview: Managing the Digital Life

More than ever, service providers are reaching out to customers with broader and deeper product and service offerings in order to win customer loyalty in a fiercely competitive marketplace. Inevitably, the breadth and depth of these offerings create multiple touch points for a single customer, challenging service providers to ensure that the customer has a seamless service experience from beginning to end. Creating a seamless, consistent and personalized experience across services and devices, as well – is a key factor in ensuring ongoing customer satisfaction and, ultimately, loyalty. Motive’s digital life management solutions gives service providers the tools they need to help customers set up and manage the services and devices that power their digital life at home or on-the-go throughout the entire service lifecycle.

Ben Geller, Sr. Director Product Marketing, Motive Product Division, Applications Software Group

The Customer Service Footprint Across the Enterprise

In this session Genesys will discuss how enterprises are adapting to the next wave of consumers by delivering consistent customer experience across all Web 2.0 channels, making use of new UC initiatives to enable knowledge workers in the enterprise to manage interactions more smoothly, and effectively moving business processes and work items throughout the enterprise.

Eric Tamblyn, Vice President, Product Marketing, Genesys

Joseph Heinen, Vice President, Corporate Marketing, Genesys

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CARRIER NETWORK EVOLUTION HALL

IMS and Mass Broadband: the Service Engine for High Leverage Networks

Today’s subscribers enjoy the results of ubiquitous wireline broadband. With the advent of GSMA RCS commercial service, followed by LTE, the telecom industry has embraced IMS as the service engine for High Leverage Networks. With IMS, the Service Providers readily create networks that provide Class-5 replacement and are also open to rapid and economic scaling of many communication services. However, Service Providers need an IMS that leverages fixed plus mobile broadband access and one that efficiently spans critical dimensions of cost, operational excellence, and service-agility, thereby enabling Service Providers to dynamically compete on the basis of more than simply geographical footprint. This presentation examines the state of IMS initiatives, identifying what is succeeding and why. We examine current strategies and we look to the emergence of LTE’s effect upon communications.

Dave Geary, President, Wireline Networks Product Divisions

Are we at a Tipping Point for Building Eco-Efficient Fiber Nations?

The “Tipping Point” … Are we at a moment of critical mass for building Fiber Nations, i.e., bring “fiber deep access” to the vast majority of the population? With the first wave of fiber-to-the-x (FTTx) - x being node, curb, building or home - well underway, operators are looking for innovations in broadband access to ensure long term success. In addition, the global economic crisis is bringing to light the value of high-capacity broadband networks in creating opportunities for jobs and utilizing networks to address improvements in the community. Economic stimulus packages will provide the necessary seed money for operators beginning to plan ubiquitous FTTx deployments. At the same time, operators are looking for ways to fully monetize their existing network. This presentation will explore three aspects of Alcatel-Lucent’s “Fiber to the Most Economical Point” strategy: how carriers are evolving towards higher capacity and reach, why more service intelligence in the access node is necessary to realize a High Leverage Network, and how innovation in DSL and fiber contributes to eco-efficiency. We will also provide a vision for future technologies that will ride the wave of FTTx, such as 10G PON and DSL vectoring.

Andrea Akfhami, Marketing& Communications, Wireline Networks Product Division Globally

Michael Cooper, Vice President Marketing& Business Strategy, Wireline Networks Product Division

Intelligent Optical Core

This session describes how Alcatel-Lucent Intelligent Optical Core solutions based on our leading portfolio and innovations help meet service provider challenges of network simplification, scale, survivability, and automation. Learn how our Optical

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Core portfolio and leadership in innovations such as GMPLS/ASON, OTN, and cross-layer automation drive lower total cost of ownership per transported bit via improved resource allocation, dynamic bandwidth services, and high network survivability.

Alberto Valsecchi, Vice President, Marketing & Communications, Optics Division

The value of Zero Touch Photonic Networking

This session will explore the network needs driven by the exploring Internet capacity in terms of better utilization of the fiber resources and, even more importantly, for a strong simplification, automation, manageability and control of the whole photonic infrastructure. It will also provide provides a deep view of the technical, operational and economical advantages of the latest generation photonic technologies (Zero Touch Photonics, Directionless- Colourless ROADMs, Wavelength Traker, PICs, …) and their application in service providers’ networks.

Sam Bucci, Deputy Vice-President, Alcatel-Lucent's WDM activities

Mobile Backhaul Evolution for Wireless Broadband

This session will provide an update on the progress that Alcatel-Lucent has made in addressing customer requirements for mobile transport evolution across the globe. It will highlight the most recent developments in Alcatel-Lucent’s Mobile Evolution Transport Architecture (META), leveraging leadership in Microwave, Optical, IP/MPLS, Carrier Ethernet, DSL and GPON and the role META plays in the transition to LTE. Across these technology domains we will discuss market requirements and opportunities as well as provide deployment examples in each region.

Steve Dyck, Director, Mobile Backhaul Solutions

Beyond the Broadband Network Gateway (BNG): Convergence at the Service Edge

The legacy BRAS market is in decline as next gen edge routers are deployed to meet today’s BNG (BRAS replacement) requirements for more OTT bandwidth. Forward looking Service Providers, however, are looking beyond the BNG to also develop new revenue streams. This challenge is driving the trend toward a scalable and converged, routed edge that enables new services and business models by leveraging network assets across residential and business, wireline and wireless, and combining them with integrated application optimization.

Lindsay Newel, Vice President, Marketing - IP Division

Jim Guillet, Senior Director, Product Marketing - IP Division

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ENTERPRISE HALL

Solutions for Managed Services

Managed Services are increasingly adopted by today's CIOs as the means to drive efficiency into the organization. Deployments are ramping up as the realities of the new economy, the requirement to reduce operating expenses, and the need to increase revenues are pushing managers to respond to the rapidly changing conditions. Solutions that enable simplified and innovative Managed Services present an important opportunity during this transformation. In this session, analysts will learn from the creator of Alcatel-Lucent’s Omniswitch Unified Services Gateway family about the company's views and objectives in the space of Managed Services. In addition, an overview of Alcatel-Lucent’s Managed Services solutions and directions will be presented.

Seenu Banda, Vice President, Enterprise Solutions Group's System

Unified Communications Refresh

Architecture evolution is one of the key trends driving IP Telephony and Unified Communications. Other trends include video enriched collaboration, enabling a mobile workforce with UC, and enhanced customer service with UC integrated at the agent desktop. It’s also about openness and integration of UC within business applications and social networks to attract new workers. Finally the borders between carrier and enterprise domains are blurring. Attendees to this session learn more about Alcatel-Lucent’s key evolution around centralization, virtualization and Unified Communication applications in 2009 and beyond.

Patrick Thorel, Director Offer Management Mid and Large Enterprises, Enterprise Product Group

David Buckley, Senior Product Line Director, IPT & Unified Communications, Enterprise Product Group

Alliance and Applications Partner Program, Application Enablement in Action

Alcatel-Lucent’s differentiated engagement model includes a commitment to partnership and investment, alongside our customers and partners, in order to deliver custom solutions that leverage advanced communications technologies. Alcatel-Lucent's industry’s leading Alliance and Partner Program (AAPP) is validation of this philopsophy. With over one thousand partner and developer members, the Alliance and Application Partner Program is the embodiment of application enablement, with an eco system that delivers trusted business solutions addressing multiple markets and customer pain points This session will provide a detailed overview of the structure of the program, the process of solution assurance and

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interoperability, and the business value intrinsic to the program. Examples of application enablement thorough partnership will be provided.

Olivier de Romémont, Vice President, Innovation and Partnership, Enterprise Product Group

Securing the Dynamic Enterprise

A Dynamic Enterprise uses actionable strategies -- simplified communications, connected knowledge and strengthened relationships -- to improve its business performance. Examples include growing trends towards a mobile workforce, communications enabling business processes and enabling web services. Securing the enterprise is another great offensive move IT directors are taking to contribute to the bottom line. Join Alcatel-Lucent’s security team as we explore the emerging security threats in a 2.0 world and discuss how Alcatel-Lucent is leveraging its Bell Labs heritage and unique presence in both the service provider and the enterprise to evolve our customers to be both Trusted and Dynamic. Session will cover security-enabled technologies around converged networks, IP Telephony, Web 2.0, Cloud-based services, and Mobility, with a focus on a detailed portfolio update, go-to-market strategies and key customer case studies.

Michel Emelianoff, Vice President, Security Solutions Division, Enterprise Product Group

EVOLUTION TO LTE HALL

Redefining the Wireless Experience with LTE

Service providers are engaging in multiple evolutions--including the networks, ecosystems, operational and business models-- to capture next-gen wireless opportunities. A successful, efficient path to all-IP, LTE is critical for service providers across the globe. Join this session to understand how Alcatel-lucent is enabling them to redefine the wireless experience and business model, with its industry-leading end- to-end LTE solution. The session will provide an update on our comprehensive program and end-to-end network solution which secure a consistent and optimised evolution of 2G/3G RAN, transport, Mobile core and service layers towards the ultimate multi-access, multi-service, all-IP service delivery network. This presentation will also focus on the next-gen quality of experience offered with innovative application concepts, devices, and business models enabled by the integration of Alcatel-Lucent service-aware network and application enablers with ng Connect open innovation.

Doug Wolff, Vice President Product Management, End-to-End 4G/LTE Solutions

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Evolved packet core (EPC) - an all IP core for LTE

LTE requires a network transformation, and Alcatel-Lucent provides a high- performance solution designed ground-up for LTE - a service-aware, LTE-optimized and purpose-built Evolved Packet core leveraging IP expertise and experience across fixed and mobile network transformation enabling operators to meet the requirements for next-generation wireless broadband quality of experience (QoE) and ubiquitous coverage.

Gary Leonard, Director of Mobile Solutions Marketing in IP Division

Converged RAN and Wireless Network Evolution: Paving the Road to LTE

This presentation will highlight how wireless operators look to evolve their voice- optimized networks to meet the growing demand for data while reducing their cost per Mbyte. Wireless networks must meet fast growing high bandwidth demand while improving scalability, reliability and cost effectiveness. LTE has been confirmed to be the evolution of both 3GPP & 3GPP2 based technologies, and its momentum has started. As operators renovate and evolve their existing 2G/3G networks, four main dimensions will structure their strategy: How to leverage and transform their wireless footprint and frequency plan, specifically leveraging the Converged RAN; What radio performance improvement to implement; What are the steps needed to arrive at wireless all-IP; and how to further optimize wireless networks using application- enabled tools. This presentation will provide a view on Alcatel-Lucent Wireless Networks strategy and medium to long- term perspective.

Michael J. Iandolo, President Wireless Networks Product Division

INDUSTRY SECTORS HALL

Transportation: Create a better travel experience thanks to Dynamic Communications for Railways, Highways and Airports

Transportation is moving into the fast lane with major initiatives and upgrades in mission critical infrastructure for operational needs and commercial infrastructure to enhance passenger experience. The session will highlight how networked CCTV, IP Transformation of legacy transport networks and future “Station 2.0” solutions help realize these requirements. The positive impact on the need for expansion of telecommunications networks as a result of the forthcoming EU Directive on ITS will be also discussed.

Bob Herritty, Transportation Market Director

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Energy: Smart Communications Enabling Smarter Electricity

Alcatel-Lucent has a long history of supplying the communications infrastructure that helps utilities keep energy flowing reliably and efficiently. With the increased demands on energy reliability, energy efficiency and the "green agenda" forcing utilities to urgently invest in new technologies (smart metering, smart grids) where carrier grade communications is the key enabler, Alcatel-Lucent is faced with a significant opportunity to increase its business further in this sector.

Peter Johnson, Director Utilities

Healthcare: Creating More Time for Patient Care

Today, the challenges of providing high-quality, affordable care to all, while managing clinician shortages, are greater than ever. More and more, clinicians and experts must be brought to the patient’s bedside physically and virtually. This session discusses how Dynamic Communications Solutions that enable the real-time flow of information and knowledge in clinical and administrative workflows can dramatically reduce the time between a patient event and its outcome. When this time is reduced, patients receive higher quality care, outcomes are improved, clinicians are more satisfied and operations are more efficient.

Nicole Hill, Director, Healthcare Market

Smart Communities: Boost Sustainable Development and Enhance Responsiveness to Emergencies

Open Community Broadband Networks encourage economic and social development in underserved communities as well as enable faster availability of Ultra High Speed Broadband services in Municipalities. With Public Safety First Responder missions, seconds matter in accessing the right information at the right time and place: Alcatel- Lucent is helping modernize mission-critical communications to improve incident resolution.

Philippe Agard, VP of Smart Communities

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MULTIMEDIA HALL

Capturing and Monetizing the Consumer Span of Attention Through Innovative Multimedia Solutions

In the last couple years, there has been a focus amongst service providers on competing for a “share of wallet” when thinking about their consumer service portfolio. Today, with more content and more types of content being delivered to consumers across a range of multimedia-enabled devices, the battlefield has shifted from the back pocket to the front of the brain – if service providers can’t keep the consumer’s attention, they have little chance of winning any wallet share. This session will outline Alcatel-Lucent’s multimedia vision & strategy, providing fresh insight on how we are enabling service providers to create compelling, interactive and profitable multimedia services across all three screens.

Willem Verbiest, Vice President, Multimedia Solutions

Turning Subscribers into Audiences: Generating Revenue Through Personalized Content and Advertising

Subscriber preferences and behavior have been used to guide Internet purchases, to tailor consumer mailings for direct marketing, and are now emerging as a powerful source of intelligence in service provider offerings. Because the service providers have the network link to the consumers, they hold key data describing their subscribers' preferences and service consumption and can enable personalized delivery of content and advertising to multiple devices. Subscriber-specific data is required to deliver the myriad of entertainment and communications services to the subscribers, but such data must be de-personalized prior to use in any other value-enhanced application so that the trusted relationship is protected. Service providers have the opportunity to leverage impersonal subscriber data to deliver value to their subscribers including content and purchase recommendations and also to enhance the value of their ad inventory to brands and media agencies, thereby creating additional revenue opportunities for themselves.

Lisa Ciangiulli, Director, Global Advertising Solutions Marketing

Alcatel-Lucent's Eco-Sustainability Approach: Transforming Communications for a Sustainable World

Alcatel-Lucent is committed to tackling global environmental challenges by driving an eco-sustainable communications transformation that yields tangible business benefits. This session will provide an overview of our holistic eco-sustainability program, which is based on a three-prong approach focused on: - Eco-sustainable network solutions - Applications and services for greener lifestyles/business - Alcatel-Lucent's own carbon footprint

Marc Benowitz, Director Reliability and Eco-Environmental Engineering, Alcatel-Lucent Carrier Products CTO Industry Analyst Network Page 10

SERVICES HALL

Strategic Steps for Moving to LTE

LTE has the potential to enable service providers to improve their business model to offer high-volume ubiquitous interactive services, entertaining multimedia, and anything-to-anything communications. We will discuss important steps providers should take to become more consumer-focused as they launch innovative mobile service offers. This end-to-end multi-vendor networking approach involves operational and network optimization at one end, and plausible revenue-generation strategies at the other. In this talk, Herve will highlight wireless consulting and integration engagements which demonstrate what is needed to de-risk and accelerate the transition to all-IP & LTE in order to ensure financial & operational efficiency.

Hervé Derrey, Vice-President, Network Integration in Alcatel-Lucent Network & Systems Integration Division

Multimedia Integration: Alcatel-Lucent’s Global Expertise

Alcatel-Lucent, as the global leader in video integration across fixed and mobile networks, understands that providing a high quality user experience is critical to the success of any multimedia deployment, regardless of the end user’s choice of screen or device. This session will address our approach to multimedia and network integration services, leveraging our extensive expertise in IP and video, highlighting successful customer implementations and showcasing our multimedia application enablers.

Geeta Chaudhary, Vice President, Multimedia Integration Practice

Alcatel-Lucent Managed Services: Moving Up the Value Chain with our Clients

The continuing trend and our competitive value proposition around Managed Services, which is the hottest growing piece of the Services business. The breakout will focus on all parts of our business from traditional carrier network outsourcing to Managed Infrastructure (Managed Capacity) and Multivendor networks. Alcatel-Lucent is extending its Managed Services strategy from the network layer to the services layer and saving OPEX and CAPEX is only part of the trend.

John Ramirez, Vice President Solution Development, Managed Services Division

Building Paths to Success: On-boarding New Partners and Services

The explosive growth of new services and applications for end users, fed by application stores and Web 2.0 expectations, is compelling network providers to re- examine how they can take a more central role in the value chain by working with Industry Analyst Network Page 11

content and application providers. Critical success factors for this business dynamic will include the development of an easy-to-use, secure, policy-controlled approach for exposing capabilities and the optimization of OSS/BSS infrastructures, along with the fulfillment, assurance and revenue settlement processes. This session will discuss the trends driving network providers’ partner ecosystems, key business model considerations, and the factors that affect how successfully new partners, content and applications are assimilated into the network provider’s environment.

Scott Forbes, Managing Vice President Systems and Applications Integration Practice, Alcatel-Lucent Services Group

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