Break -out Sessions Abstracts APPLICATIONS HALL Applications Software Group Portfolio Enterprises and carriers have similar software needs. Enterprises seek software applications that help them provide innovative service to their customers. Carriers seek software applications that help them create innovative, profitable products to sell to consumers. In both cases, the service or product must be delivered across multiple devices and channels. This session will highlight the Application Software Group portfolio positioning, the benefits for customers looking at portfolio solutions and also highlight a few cross portfolio use cases such as Customer Experience Management. Jessica Stanley-Yurkovic, Vice-President, North American Marketing Maximize Customer Experience and Accelerate Business Transactions Using Open APIs End users expect the type of rapid application innovation known from the Internet. Leading network services providers have recognized that they need to work together with innovative third party application developers and create a win-win situation for both parties. The key to this is application enablement. By utilizing network assets, developers can create a more seamless service experience for end users and can help businesses close transactions with their customers more effectively. This session will describe the open API program of the Alcatel-Lucent Application Software Group. The program is designed to help our customers turn their network assets into valuable enablers for maximizing the end-user experience. Sandip Mukerjee, Senior Vice President, Marketing, Applications Software Group Enriched Unified IP Communications for the Web 2.0 Generation Your boss likes to get text messages. Your father always has his mobile phone close by. Your mother prefers to talk on the phone. Your brother prefers IM. Your friends are on your Google Talk, Facebook and etc. Can your service provider meet all your communication needs seamlessly on any screen? Alcatel-Lucent enables service providers to create new value and services by extending communications from mobile devices to PCs, by integrating real-time communication and non real-time messaging with Internet applications, by leveraging in particular trends in social networking and Web 2.0. We will explain how to expose core assets to 3rd parties to mashup the Internet centric and IMS-based communications and how to leverage GSMA Rich Communication Industry Analyst Network Page 2 Suite (RCS) services to differentiate service providers’ offers today, not tomorrow. This is the one-stop unified communication experience personalized and customized for business users and consumers that IT and communications industries are looking for. Gani Nayak, Leader, Rich Communications Product Division Motive Product Division Overview: Managing the Digital Life More than ever, service providers are reaching out to customers with broader and deeper product and service offerings in order to win customer loyalty in a fiercely competitive marketplace. Inevitably, the breadth and depth of these offerings create multiple touch points for a single customer, challenging service providers to ensure that the customer has a seamless service experience from beginning to end. Creating a seamless, consistent and personalized experience across services and devices, as well – is a key factor in ensuring ongoing customer satisfaction and, ultimately, loyalty. Motive’s digital life management solutions gives service providers the tools they need to help customers set up and manage the services and devices that power their digital life at home or on-the-go throughout the entire service lifecycle. Ben Geller, Sr. Director Product Marketing, Motive Product Division, Applications Software Group The Customer Service Footprint Across the Enterprise In this session Genesys will discuss how enterprises are adapting to the next wave of consumers by delivering consistent customer experience across all Web 2.0 channels, making use of new UC initiatives to enable knowledge workers in the enterprise to manage interactions more smoothly, and effectively moving business processes and work items throughout the enterprise. Eric Tamblyn, Vice President, Product Marketing, Genesys Joseph Heinen, Vice President, Corporate Marketing, Genesys Industry Analyst Network Page 3 CARRIER NETWORK EVOLUTION HALL IMS and Mass Broadband: the Service Engine for High Leverage Networks Today’s subscribers enjoy the results of ubiquitous wireline broadband. With the advent of GSMA RCS commercial service, followed by LTE, the telecom industry has embraced IMS as the service engine for High Leverage Networks. With IMS, the Service Providers readily create networks that provide Class-5 replacement and are also open to rapid and economic scaling of many communication services. However, Service Providers need an IMS that leverages fixed plus mobile broadband access and one that efficiently spans critical dimensions of cost, operational excellence, and service-agility, thereby enabling Service Providers to dynamically compete on the basis of more than simply geographical footprint. This presentation examines the state of IMS initiatives, identifying what is succeeding and why. We examine current strategies and we look to the emergence of LTE’s effect upon communications. Dave Geary, President, Wireline Networks Product Divisions Are we at a Tipping Point for Building Eco-Efficient Fiber Nations? The “Tipping Point” … Are we at a moment of critical mass for building Fiber Nations, i.e., bring “fiber deep access” to the vast majority of the population? With the first wave of fiber-to-the-x (FTTx) - x being node, curb, building or home - well underway, operators are looking for innovations in broadband access to ensure long term success. In addition, the global economic crisis is bringing to light the value of high-capacity broadband networks in creating opportunities for jobs and utilizing networks to address improvements in the community. Economic stimulus packages will provide the necessary seed money for operators beginning to plan ubiquitous FTTx deployments. At the same time, operators are looking for ways to fully monetize their existing network. This presentation will explore three aspects of Alcatel-Lucent’s “Fiber to the Most Economical Point” strategy: how carriers are evolving towards higher capacity and reach, why more service intelligence in the access node is necessary to realize a High Leverage Network, and how innovation in DSL and fiber contributes to eco-efficiency. We will also provide a vision for future technologies that will ride the wave of FTTx, such as 10G PON and DSL vectoring. Andrea Akfhami, Marketing& Communications, Wireline Networks Product Division Globally Michael Cooper, Vice President Marketing& Business Strategy, Wireline Networks Product Division Intelligent Optical Core This session describes how Alcatel-Lucent Intelligent Optical Core solutions based on our leading portfolio and innovations help meet service provider challenges of network simplification, scale, survivability, and automation. Learn how our Optical Industry Analyst Network Page 4 Core portfolio and leadership in innovations such as GMPLS/ASON, OTN, and cross-layer automation drive lower total cost of ownership per transported bit via improved resource allocation, dynamic bandwidth services, and high network survivability. Alberto Valsecchi, Vice President, Marketing & Communications, Optics Division The value of Zero Touch Photonic Networking This session will explore the network needs driven by the exploring Internet capacity in terms of better utilization of the fiber resources and, even more importantly, for a strong simplification, automation, manageability and control of the whole photonic infrastructure. It will also provide provides a deep view of the technical, operational and economical advantages of the latest generation photonic technologies (Zero Touch Photonics, Directionless- Colourless ROADMs, Wavelength Traker, PICs, …) and their application in service providers’ networks. Sam Bucci, Deputy Vice-President, Alcatel-Lucent's WDM activities Mobile Backhaul Evolution for Wireless Broadband This session will provide an update on the progress that Alcatel-Lucent has made in addressing customer requirements for mobile transport evolution across the globe. It will highlight the most recent developments in Alcatel-Lucent’s Mobile Evolution Transport Architecture (META), leveraging leadership in Microwave, Optical, IP/MPLS, Carrier Ethernet, DSL and GPON and the role META plays in the transition to LTE. Across these technology domains we will discuss market requirements and opportunities as well as provide deployment examples in each region. Steve Dyck, Director, Mobile Backhaul Solutions Beyond the Broadband Network Gateway (BNG): Convergence at the Service Edge The legacy BRAS market is in decline as next gen edge routers are deployed to meet today’s BNG (BRAS replacement) requirements for more OTT bandwidth. Forward looking Service Providers, however, are looking beyond the BNG to also develop new revenue streams. This challenge is driving the trend toward a scalable and converged, routed edge that enables new services and business models by leveraging network assets across residential and business, wireline and wireless, and combining them with integrated application optimization. Lindsay Newel, Vice President, Marketing - IP Division Jim Guillet, Senior Director, Product Marketing - IP Division Industry Analyst Network Page 5 ENTERPRISE