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Broadcasting R MAY 4, 1964 50 CENTS ': 3311 YEAR ri) d ¢ J U C."' :"- :J ra -1 -i D [L] -^=Sa.D:=. .0 U X Z .'a tg a, z. RL al A. Broadcasting r. r) THE BUSINESSWEEKLY OF TELEVISION AND RADIO a a) C.4 2, -,t m a m 4., .i.4_, 4 ..4 y N Y C o z..-_-, tr, Tobacco makers' new code: How will it affect spots? p29 > ta ° .-`i N .r4 1 cZ Grey Advertising sets the odds on prime -time buys. p36 N .D ri >, z :, CBS, NBC chiefs stand pat on program- sharing views. p69 L. a' "4 A ,-.1 8 41: z + 0 FCC concerned over of blackouts. M Q, hi) extent football p78 v a á COMPLETE INDEX PAGE 7 024 cv -" ,,i,-....1 /14,::;., U.?4 E( ;' h CZ' l4,A ,, ' 4v . i u :4 . ESC... reaching in an aierágé guar er- our MO LILTS rë=:,ä:. MO RFUL rai 11 SO. C OLINA HR RADIO !liui, III) !rri Hi i rr:;. ìlI rui. , it it rï'l.rr:7°rr' The only station covering the whole Greenville- Spartanburg- Anderson Areä World Premiere This in Chicago °'/,' ri,Ly ` ~~'~,= ` y/^"xv"~"~^- ., . kA i-`^Kk/ TER / 5:88-9:80om 7:30-8:00 pm 9:30-10:00 pm HENRYCOOKE'S CH|CAGO FOLK FESTIVAL PATTERNS 3:00um-12:000000 8:00-8:30 pm 10:00-10:30 pm J|K8C0NVVAYS AKER|CANA ON CUE HOLIDAY 2:00 n000-3pm 8:30-9:00 pm 10:30-11:00 pm JDMNDORE[NUS'N1AT|NEE SOUND TRACK NORMAN ROSS 3:00-6:38pm 9:00-9:30 pm 11:00-1:00 am CHUCKBENSON'SBEST IN PERSON JACK EIGEN 6:30-7:30 pn :27 and :57 1:00-5:00 am VVKÖAQ -NBCNEVVS WMAQ NEWS SOUND OF JAZZ 67 starring PAUL BURKE and HORACE MAC MAHON 99 hours and 39 half -hours of big TV entertainment.. big ratings! This outstanding network serie which Newsweek called "the best and most stylish show on American television" continues to win new laurels in syndication. More than 60 stations have already licensed Naked City... and 70% of them are programming it in prime time against top network competition. Here are just a few recent ARB ratings results ... KTVI, St. Louis -16 WBRZ, Baton Rouge -24 KOB -TV, Albuquerque -25 WWL -TV, New Orleans -23 WTVR, Richmond -14 WBTV, Charlotte -16 KDAL -TV, Duluth -22 minn? Na mit i '.4.1 ;t! RELAX Let WGAL -TV do your sales work. It is the outstanding selling medium in the Lancaster /Harrisburg /York TV market. MULTI -CITY TV MARKET ._.. INUIR ...,I , ,--...... -- .. r..,, : °;`; .,. .,, ... :. ° , . READING ' . , HARRISBURG COMM.." z LANCASTER c . ,. YORK 014/4 44111 4440 .. ß[iTYSBUYG Y.....\'-, WGAL-TV ..,....o _. t.:.,.. _.. £.._' - r ._v.._..., ...,o , ._..., .... ,o Channel 8 IDIRICC ittlET Lancaster, Pa. STEINMAN STATION Clair McCollough, Pres. Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco 4 BROADCASTING, May 4, 1964 Less for stations CLOSED CIRCUIT' That top-secret study of trends in compensation paid by CBS -TV net- ington -Charleston, W. Va., for $22 ing on subject, reportedly, would ex- work to its affiliates (BROADCASTING, million (BROADCASTING, March 2). press view current rules still have Feb. 17) will be submitted to CBS-TV Capital Cities plans to pay $30 per merit, but invite suggestions on what Affiliates Association's board of direc- share to Goodwill stockholders, but changes might be made in view of al- tors today (May 4), eve of general Flint arrangement with Poor group terations in patterns of ownership. affiliates convention in New York. at $6 million will be subtracted from Board, headed by Tom Murphy of overall consideration. Mr. Poor, who Hard to find Capital Cities Broadcasting, is to hear has been financial adviser to Storer report's author, economist Harold Broadcasting, RKO General and Capi- Search for full -time director of ra- Barnett, and then decide what next tal Cities, will dispose of his approxi- dio audience -research methodology report is step should be. Whether mate 5% interest in Capital Cities project of Radio Advertising Bureau formally presented to entire conven- and his 1% -plus interest in Storer and National Association of Broad- tion, it's almost certain to be major prior to Flint acquisition. casters has taken unexpected turn. conversation piece -and there'll prob- Steering committee, headed by George to because eco- Goodwill stockholders meet May 6 ably be more come, B. Storer Jr. of Storer stations, had nomic study is expected to be con- to ratify Capital Cities and Poor trans- actions. Capital could not acquire thought there'd be sizable field of tinuing proposition. likely prospects. both of Goodwill's TV stations be- Instead it's found only five or six who Dr. Barnett, of Washington Univer- cause of five VHF limitation. It now seem both quali- fied and available. Interviewing is sity in St. Louis, was commissioned to owns WTEN -TV Albany, WKBW -TV Buf- now under way. Committee mean- conduct study after affiliates at 1962 falo, WPRO-TV Providence and wTvn while has cleared questionnaires convention showed concern over long - (Tv) Durham, N. C. for range economic trends in network-affil- preliminary field work to start early this month, and has authorized fur- iate relationships. He's worked under Ford under pressure special committee headed by Howard ther talks with Teleglobe Cosmotron- ics, New York, on financing develop- Lane of KOIN -TV Portland, Ore., to It was status quo all last week on ment of Teleglobe meter device for which he submitted hush -hush interim plans of FCC Commissioner Fred W. measurement of car-radio listening. report in February. Findings to be Ford. His decision to leave govern- presented this week reportedly will in- ment after expiration of his term June dicate that, although rate increases 30 hadn't officially changed although Road show have kept compensation for many sta- it was known that efforts had been tions at or near former levels, on con- and presumably still are being made NBC -TV is planning major presen- stant -rate basis it's been declining - to get him to reconsider -either to tation - combining progress report "not drastically but steadily" -over accept full seven -year reappointment with fall program plans-for agen- past five years. as one of FCC's three Republican cies, advertisers and station repre- members or agree to continue in of- sentatives in New York June 8 and in Chicago June 11 after it's shown Political minutes fice until his successor, who would be designated by President Johnson, to NBC affiliates during their conven- tion in Los Angeles June 1 -3. Show- Something new will be offered in na- qualified. Meanwhile candidates con- tinue to appear (see page 60). ings on both coasts will be tied in tional political TV campaigning this with annual meeting of network ex- summer -political announcements in ecutives with promotion managers of network entertainment programs. All Jillion dollar question NBC-TV affiliates: Promotion men three TV networks reportedly are pre- for stations west of Mississippi will FCC is considering asking question pared to sell, for political messages, attend June 3 Los Angeles showing, in upcoming proposed rulemaking whatever minutes remain unsold in then hold their annual network ses- that is likely to make broadcasters' their participation shows. Candidates sions June 4; those on end: Should publicly east of Mississippi may find it cheaper, however, to use hair stand will attend in New York, with allowed to hold their traditional five- minute films tagged on- held corporations be meetings with NBC officials to follow licenses, if so, what to shortened entertainment programs. broadcast under on June 9. Presentation, originally These may be done for about $12,000 circumstances? Some commissioners planned only in Los Angeles, was set to $16,000, while prime -time minutes feel this should be included in pro- for New York and Chicago too at can run as high as $40,000 or $50,000. posed rulemaking and notice of in- suggestion of NBC affiliates board. Only problem is that there's chance quiry on mutual funds' ownership of broadcast properties. Commissioners networks will limit five- minute lop -offs No pay -TV Denver primarily to live or live -on -tape shows, say there is little chance commission for would ever attempt to bar publicly and these are relatively few. Macfadden -Bartell plan to start on- held corporations (which, of course, air pay -TV operation over KcTO(TV) include networks, group owners) Denver has collapsed. Unavailability $6 million for Flint from broadcasting. But some feel of program material is given as rea- problems raised by such ownership son that company last Friday let lapse John Poor, Detroit industrialist long deserve exploration. identified with broadcasting, is prin- its contract with Teleglobe which was cipal in group acquiring WJRT(TV) Mutual funds that own more than to set up pay -TV system. Teleglobe Flint, Mich., from Goodwill Stations 1% of two or more group owners proposed to feed video in clear and as spin -off in transaction whereby and, thereby, technically violate FCC's audio, scrambled, over telephone Capital Cities Broadcasting Corp. is multiple ownership rules have raised lines. Only on -air station operating is buying Goodwill's other stations, WJR- question as to whether those rules RKO General's wHcT(Tv) Hartford, AM-FM Detroit and WSA7. -AM -TV Hunt- should be revised. Proposed rulemak- Conn., using Zenith's Phonevision. Published every Monday, 53d issue (Yearbook Number) published in January, by BROADCASTING PUBLICATIONS INC., 1735 DeSales Street, N. W., Washington, D.
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