MAY 4, 1964 50 CENTS ': 3311 YEAR ri) d ¢ J U C."' :"- :J ra -1 -i D [L] -^=Sa.D:=. .0 U X Z .'a tg a, z. RL al A. Broadcasting r. r) THE BUSINESSWEEKLY OF TELEVISION AND RADIO a a) C.4 2, -,t m a m 4., .i.4_, 4 ..4 y N Y C o z..-_-, tr, Tobacco makers' new code: How will it affect spots? p29 > ta ° .-`i N .r4 1 cZ Grey Advertising sets the odds on prime -time buys. p36 N .D ri >, z :, CBS, NBC chiefs stand pat on program- sharing views. p69 L. a' "4 A ,-.1 8 41: z + 0 FCC concerned over of blackouts. M Q, hi) extent football p78 v a á COMPLETE INDEX PAGE 7 024 cv -" ,,i,-....1 /14,::;., U.?4 E( ;' h CZ' l4,A ,, ' 4v . i u :4 . ESC... reaching in an aierágé guar er- our MO LILTS rë=:,ä:. MO RFUL rai 11 SO. C OLINA HR RADIO

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67 starring PAUL BURKE and HORACE MAC MAHON

99 hours and 39 half -hours of big TV entertainment.. big ratings! This outstanding network serie which Newsweek called "the best and most stylish show on American television" continues to win new laurels in syndication. More than 60 stations have already licensed Naked City... and 70% of them are programming it in prime time against top network competition. Here are just a few recent ARB ratings results ...

KTVI, St. Louis -16 WBRZ, Baton Rouge -24 KOB -TV, Albuquerque -25 WWL -TV, New Orleans -23 WTVR, Richmond -14 WBTV, Charlotte -16 KDAL -TV, Duluth -22

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LANCASTER c . ,. YORK 014/4 44111 4440 .. ß[iTYSBUYG Y.....\'-, WGAL-TV ..,....o _. t.:.,.. _.. . £.._' - r ._v.._..., ...,o , ._..., .... ,o Channel 8 IDIRICC ittlET Lancaster, Pa. STEINMAN STATION Clair McCollough, Pres. Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco

4 BROADCASTING, May 4, 1964 Less for stations CLOSED CIRCUIT' That top-secret study of trends in compensation paid by CBS -TV net- ington -Charleston, W. Va., for $22 ing on subject, reportedly, would ex- work to its affiliates (BROADCASTING, million (BROADCASTING, March 2). press view current rules still have Feb. 17) will be submitted to CBS-TV Capital Cities plans to pay $30 per merit, but invite suggestions on what Affiliates Association's board of direc- share to Goodwill stockholders, but changes might be made in view of al- tors today (May 4), eve of general Flint arrangement with Poor group terations in patterns of ownership. affiliates convention in New York. at $6 million will be subtracted from Board, headed by Tom Murphy of overall consideration. Mr. Poor, who Hard to find Capital Cities Broadcasting, is to hear has been financial adviser to Storer report's author, economist Harold Broadcasting, RKO General and Capi- Search for full -time director of ra- Barnett, and then decide what next tal Cities, will dispose of his approxi- dio audience -research methodology report is step should be. Whether mate 5% interest in Capital Cities project of Radio Advertising Bureau formally presented to entire conven- and his 1% -plus interest in Storer and National Association of Broad- tion, it's almost certain to be major prior to Flint acquisition. casters has taken unexpected turn. conversation piece -and there'll prob- Steering committee, headed by George to because eco- Goodwill stockholders meet May 6 ably be more come, B. Storer Jr. of Storer stations, had nomic study is expected to be con- to ratify Capital Cities and Poor trans- actions. Capital could not acquire thought there'd be sizable field of tinuing proposition. likely prospects. both of Goodwill's TV stations be- Instead it's found only five or six who Dr. Barnett, of Washington Univer- cause of five VHF limitation. It now seem both quali- fied and available. Interviewing is sity in St. Louis, was commissioned to owns WTEN -TV Albany, WKBW -TV Buf- now under way. Committee mean- conduct study after affiliates at 1962 falo, WPRO-TV Providence and wTvn while has cleared questionnaires convention showed concern over long - (Tv) Durham, N. C. for range economic trends in network-affil- preliminary field work to start early this month, and has authorized fur- iate relationships. He's worked under Ford under pressure special committee headed by Howard ther talks with Teleglobe Cosmotron- ics, New York, on financing develop- Lane of KOIN -TV Portland, Ore., to It was status quo all last week on ment of Teleglobe meter device for which he submitted hush -hush interim plans of FCC Commissioner Fred W. measurement of car-radio listening. report in February. Findings to be Ford. His decision to leave govern- presented this week reportedly will in- ment after expiration of his term June dicate that, although rate increases 30 hadn't officially changed although Road show have kept compensation for many sta- it was known that efforts had been tions at or near former levels, on con- and presumably still are being made NBC -TV is planning major presen- stant -rate basis it's been declining - to get him to reconsider -either to tation - combining progress report "not drastically but steadily" -over accept full seven -year reappointment with fall program plans-for agen- past five years. as one of FCC's three Republican cies, advertisers and station repre- members or agree to continue in of- sentatives in New York June 8 and in Chicago June 11 after it's shown Political minutes fice until his successor, who would be designated by President Johnson, to NBC affiliates during their conven- tion in Los Angeles June 1 -3. Show- Something new will be offered in na- qualified. Meanwhile candidates con- tinue to appear (see page 60). ings on both coasts will be tied in tional political TV campaigning this with annual meeting of network ex- summer -political announcements in ecutives with promotion managers of network entertainment programs. All Jillion dollar question NBC-TV affiliates: Promotion men three TV networks reportedly are pre- for stations west of Mississippi will FCC is considering asking question pared to sell, for political messages, attend June 3 Los Angeles showing, in upcoming proposed rulemaking whatever minutes remain unsold in then hold their annual network ses- that is likely to make broadcasters' their participation shows. Candidates sions June 4; those on end: Should publicly east of Mississippi may find it cheaper, however, to use hair stand will attend in New York, with allowed to hold their traditional five- minute films tagged on- held corporations be meetings with NBC officials to follow licenses, if so, what to shortened entertainment programs. broadcast under on June 9. Presentation, originally These may be done for about $12,000 circumstances? Some commissioners planned only in Los Angeles, was set to $16,000, while prime -time minutes feel this should be included in pro- for New York and Chicago too at can run as high as $40,000 or $50,000. posed rulemaking and notice of in- suggestion of NBC affiliates board. Only problem is that there's chance quiry on mutual funds' ownership of broadcast properties. Commissioners networks will limit five- minute lop -offs No pay -TV Denver primarily to live or live -on -tape shows, say there is little chance commission for would ever attempt to bar publicly and these are relatively few. Macfadden -Bartell plan to start on- held corporations (which, of course, air pay -TV operation over KcTO(TV) include networks, group owners) Denver has collapsed. Unavailability $6 million for Flint from broadcasting. But some feel of program material is given as rea- problems raised by such ownership son that company last Friday let lapse John Poor, Detroit industrialist long deserve exploration. identified with broadcasting, is prin- its contract with Teleglobe which was cipal in group acquiring WJRT(TV) Mutual funds that own more than to set up pay -TV system. Teleglobe Flint, Mich., from Goodwill Stations 1% of two or more group owners proposed to feed video in clear and as spin -off in transaction whereby and, thereby, technically violate FCC's audio, scrambled, over telephone Capital Cities Broadcasting Corp. is multiple ownership rules have raised lines. Only on -air station operating is buying Goodwill's other stations, WJR- question as to whether those rules RKO General's wHcT(Tv) Hartford, AM-FM Detroit and WSA7. -AM -TV Hunt- should be revised. Proposed rulemak- Conn., using Zenith's Phonevision.

Published every Monday, 53d issue (Yearbook Number) published in January, by BROADCASTING PUBLICATIONS INC., 1735 DeSales Street, N. W., Washington, D. C., 20036. Second -class postage paid at Washington, D. C., and additional offices. : Zs: i % ¡ i :iv¡: =i = i f \ir #".`

You may hear a lot of talk about WRAL -TV up in Washington, D.C.

It seems the FCC selected two controversial than home, mother, 1960. This kind of attention to stations for special study. and traffic accidents. news and the issues is one reason The reason? Sharp, incisive edi- We aim our editorials at our we're probably the most discussed torials. Viewpoints that sometimes market. But the impact has gone television station in North Carolina. take a controversial tack. beyond our 358,800 TV homes. And one reason they're talking Frankly, we're flattered that Which proves one point. We've about us in places like Raleigh, WRAL -TV was one of the two sta- done what we set out to do. Stimu- Durham, Fayetteville, Rocky Mount, tions selected for study. But we late. Provoke. Encourage open dis- and Chapel Hill, N. C. aren't surprised. cussion of the key issues. And, oh yes, in Washington, D. C. After all, we were one of the first Our editorials occupy just five stations to editorialize. And one of minutes an news RALEIGH, NORTH CAROLINA of hour-long block Represented Nationally the few to tackle subjects more WRAL -TV has telecast daily since WRAL-TV by H -R ... ABC Television

6 BROADCASTING, May 4, 1964 WEEK IN BRIEF

Tobacco code raises questions about current commer- Networks gird for conventions like Army in field. And, cials, but many already conform. NAB guidelines are like the dogface in a foxhole, it's the reporter on the air postponed to give cigarette rules chance. FTC will con- who'll decide victory or defeat -or which network does tinue labeling proceedings. See ... the best job. See .. . WHAT NOW FOR SMOKE SPOTS? ... 29 SHOWDOWN AT CONVENTIONS ... 74

Playing it safe doesn't always pay off in broadcast ad- Texas Democratic primary ends with FBI investigating vertising; and how about all the missed opportunities? McLendon charges against Yarborough and Yarborough Agency comments on potentials for breaking away from warning stations not to carry "libelous" McLendon state- tried and true formats. See ... ments. See .. . ODDS ON PRIME -TIME BUYS ... 36 THERE'S MORE THAN VOTING ... 70

There's a problem in the hills of western Massachusetts. There's no change of heart by network executives on WRLP(TV) raises questions about how long it can continue sharing affiliations and programs with UHF stations. Dis- to operate with all those CATV's around. May have to cussion continues with FCC on various plans to help become satellite. See ... stimulate UHF. See .

CASE FOR SURVIVAL ... 44 NETS STAND PAT ON SHARING . 69

New radio rating service is being offered to the networks FCC asks Congress to revise pro football blackout rule at first; to stations later. Using a multimedia diary, re- to make 75 -mile protection run from game site to trans- ports will measure listening, viewing and reading habits. mitter. Present rules are overly protective, commission See... says. See . TOO BROAD ... 78 ARB EXPANDS INTO RADIO . .. 44 FOOTBALL BLACKOUTS

Austin CATV is turned down again by FCC in plea for Loevinger urges climate of competition in broadcasting, waiver of protection requirement for KTBC -TV. Com- but warns that commission has responsibilities to see Day speech calls mission, by vote of 6 to 0, claims decision is based on stations operate in public interest. Law policy and equity. See .. for more news. See ...

. 76 TV CABLE LOSES AGAIN . 50 CALL FOR COMPETITION

DEPARTMENTS

AT DEADLINE 9 THE MEDIA 44 26 msígdf0;ng BROADCAST ADVERTISING 29 MONDAY MEMO Published every Monday. 53rd issue BUSINESS BRIEFLY 38 OPEN MIKE 22 Yearbook Number) published in November by BROADCASTING PL'RLICA- CHANGING HANDS 46 PROGRAMING 69 rtoxs INC. Second -class postage paid at Washington, D. C., and additional CLOSED CIRCUIT 5 WEEK'S HEADLINERS 10 offices. sub- 99 Subscription prices: Annual DATEBOOK 14 WEEK'S PROFILE scription for 52 weekly issues $8.50. Annual subscription including Year- EDITORIAL PAGE 100 book Number $13.50. Add $2.00 per year for Canada and $4.00 for all EQUIPMENT & ENGINEERING .... 66 other countries. Subscriber's occu- pation required. Regular issues 50 FATES & FORTUNES 82 cents per copy. Yearbook Number per copy. FILM SALES 78 $5.00 Subscription orders and address FINANCIAL REPORTS 64 changes: Send to BROADCASTING Cir- culation Dept., 1735 DeSales Street, FOR THE RECORD 87 V.W.. Washington, D. C., 20038. On changes, please include both old and INTERNATIONAL 68 "( nke > Nrltu D new addresses plus address label from front cover of magazine. LEAD STORY 29

BROADCASTING, May 4, 1964 7 is44%* Our traffic -hour fans would rather fight than switch. They, HIGH- and thousands of others, keep their dials firmly set on FLYING WMAL Radio 63 where there are interesting things

GUIDANCE going all day. Check with McGavren -Guild Co., Inc.

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WMAL RADIO 0 WASHINGTON, D.C. 630 KC 5000 POWERFUL WATTS WASHINGTON'S BEST FULLTIME RADIO SIGNAL The Evening Star Broadcasting Company Represented Nationally by Co., Inc. _nr McGavren -Guild SEE THE WORLD'S FAIR AND WASHINGTON, D.C., TOO Late news breaks on this page and on page 10 Complete coverage of week begins on page 29 AT DEADLINE.

Excedrin, Ipana, Score and Vitalis. New ABC plan to get VHF affiliations Company thinks approach will increase sales; bring added revenue to TO AVOID DROP -INS retailer AIM: V'S WOULD DUMP CBS, NBC stations during slow summer months and, hopefully, accelerate sales of B -M ABC has offered FCC new plan to be surrendered. products. aimed at equalizing competition among New ABC plan was pushed by pla- Concept was tested for several three networks and boosting develop- toon of network's officials including months this spring in Miami, Dallas ment of UHF television. Leonard Goldenson, president of Amer- and Washington and reportedly has Plan, containing elements of rejected ican Broadcasting- Paramount Theatres. proved successful for both B -M and its drop -in proposal and ABC's market - Supports Position ABC representa- customers. Chain stores and other out- sharing idea, was discussed at meeting tives supplied mass of data to support lets earn certain number of TV spots, Friday (May 1) between commission- contention that network is at serious depending on volume of products they disadvantage and cannot ers and ABC officials (see page 69). competitive buy from B -M. They do not contribute with new UHF's. Object of plan would be to equalize afford to affiliate to advertising budget. said its need of number of VHF and UHF affiliates ABC reportedly Agencies involved in project are VHF circulation is so great that it among three networks in top 18 two - Young & Rubicam; Grey Advertising; would prefer to be second affiliation for VHF- station markets. Doherty, Clifford, Steers & Shenfield, VHF station and pay premium rates CBS and NBC, which have more and Ogilvy, Benson & Mather. than to have primary UHF affiliation. in these markets than ABC has, VHF's ABC also reportedly stressed that would be given opportunity of surren- CBS and NBC are in better position to with VHF station and Coral TV given dering affiliation give up VHF and, furthermore, should taking UHF in its place. Displaced carry what ABC feels is their share of VHF CP in Florida VHF would presumably be available responsibility for helping UHF televi- for affiliation with ABC. sion develop. It was understood question as to FCC has granted Coral Television Joining Mr. Goldenson in ABC con- Corp. construction permit to build sta- which network would give up VHF tingent were Thomas Moore, network would be left to voluntary agreement tion on channel 6 in South Miami, Fla. president; Everett H. Erlick, vice pres- In order released Friday (May 1) between networks and their affiliates ident and general counsel; Mortimer with no coercion from FCC. FCC dismissed with prejudice compet- Weinbach, vice president and assistant Television If and CBS refused to give up ing applications of Publix NBC general counsel; Julius Barnathan, vice Amusement VHF station, FCC would drop in VHF Corp. and South Florida president and general manager of tele- in Fla. This would give ABC chance Co. Inc. for stations Perrin, channel. vision network; Robert Coe, vice pres- FCC approval of to pick up VHF affiliation. Order incorporated ident, television station relations; Al- between Coral and South ABC plan also provides that success- agreement fred Beckman, Washington vice presi- providing for dismissal of South ful applicant for VHF drop -in would Florida dent; Paul Sonkin, research specialist; application. be required to operate parallel UHF Florida's James McKenna, Washington counsel, FCC made grant to Coral condition- outlet. After certain number of years, and Washington Frank Kear, consult- al on that company not selling stock to either VHF or license would have ing UHF engineer. Sherwin Grossman, 50.5% owner of South Florida, or giving him manage- tiated price. Minimum of 400 one - ment position, without commission ap- Bristol -Myers minute spots and up to several thou- proval. sand spots will be bought over six, eight FCC held that Mr. Grossman made or 10 -week cycle on stations, and, in false statements during hearing con- has Powervision some areas, more than one TV outlet cerning his activities while owner of will be used. Target date for Power - wsUF(Tv) Buffalo. However, FCC vision is June. said it doesn't consider his conduct Concept to double firm's Some stations and representatives serious to warrant his disqualification have called offer "rate- cutting device." as licensee. summer spot budget; Since stations do not have provisions in rate cards for such extensive pur- Two sales approved some call it 'rate cutting' chases, it is conceivable concept may set future pattern for buying spot TV FCC announced Friday (May 1) it approved sales of KIXL -AM -FM Dal- Bristol -Myers Co., New York, will in summer. has and WNXT Portsmouth, Ohio. launch multimillion -dollar spot televi- Silent Figures Bristol -Myers was re- las stations were sold by Lee sion campaign this summer in approxi- luctant to discuss undertaking because Km. to Robert S. Strauss and Theo- mately 30 major markets, utilizing un- of competitive considerations but it is Segall Strauss for $675,583. T. H. usual bulk buying approach which is known that budget is expected to "go dore H. was commercial manager of expected to at least double spot TV into the millions." Strauss KtxL in late 1940's. KtxL is I kw day - expenditures that B -M normally would For first time, Bristol -Myers is in- 1040 kc and KIXL -FM is on spend in those markets in June, July cluding its customers (drug chains, timer on and August. supermarkets, independent stores) in 104.5 me with 100 kw. R. Ellman Called Powervision, Bristol- Myers' its national spot TV program, with 15- Leonard Feldman and A. Publishing Co. concept encompasses purchases of run - second retailer tags added to 45- second sold WNXT to Zanesville and of-schedule announcement at flat nego- product commercials for Ban, Bufferin, (Zanesville [Ohio] Times -Record

more AT DEADLINE page 10

9 BROADCASTING, May 4, 1964 advertisers and agencies for information WEEK'S HEADLINERS, on "audience description," including in- come levels, size of family, education eral manager of WDSU- AM -FM -TV New and employment status of housewife. Orleans; VP and general manager of CBS News President Fred Friendly Mutual Broadcasting System, and man- said TV newsmen must decide whether ager of station relations for NBC. Rust they are "showmen or newsmen." He Craft Broadcasting Stations are wSTV- called on radio -TV to conduct investi- AM -FM -Tv Steubenville, Ohio; WRCB -TV gations and to dig for stories. Chattanooga, Tenn.; WRDW -TV Augus- ta, Ga.; WPIT -AM -FM Pittsburgh; WSOL Tampa, Fla.; WVUE -TV New Orleans, CBS, NBC file for and WWOL -AM -FM Buffalo, N. Y.

Lou R. Maxon elected board chair- cut in ASCAP rates Mr. Glenn Mr. Gottfried man of Maxon Inc. and is replaced in CBS -owned radio stations filed report Norman W. Glenn, VP- programing presidency by C. Terence Clyne. Con- to Southern District Court in New at United Artists Television, New York, current with changes is move of agen- York Friday (May 1) stating position for past two years, elected executive cy's headquarters from Detroit to New on latest ASCAP music license offer, VP of company, succeeding Richard revealing seven owned stations spent Dorso, who recently joined Ashley - $5,351,943 on programing in 1963 and Steiner- Famous Artists as VP and part- asking for reduced ASCAP license fees ner (BROADCASTING, April 20). Earlier in light of these expenses. Mr. Glenn had been programing exec- NBC Radio, NBC -owned stations utive with Young & Rubicam, New and CBS Radio also filed papers sup- York. Howard Gottfried, VP and pro- porting bids for reductions in ASCAP's duction supervisor at UA -TV in New radio music rates. York, has been transferred to com- CBS -owned stations said that of their pany's Beverly Hills, Calif., office as total programing expenses in 1963, they administrative VP- programing. were able to exclude only $3,008,151 Fred Weber, Mr. Maxon Mr. Clyne under present ASCAP licenses, leaving $2,343,792 on which to compute fees VP in charge of York offices in Rockefeller Center. Mr. to American Society planning and Maxon had been president of agency of Composers, Au- thors and Publishers. development for since it was organized by him in 1927. Separate filed Rust Craft Mr. Clyne joined Maxon in 1962 as ex- statement by CBS Ra- dio requested Broadcasting ecutive VP after resigning from Mc- per- program license and said it pays about Co., Steuben- Cann- Erickson, New York, where he $60 per song for ASCAP music, whereas ville, Ohio, and was vice chairman of board. Maxon's in 1959 pay- ment was with organiza- board of directors announced agency's $10 per ASCAP song. Dif- ferential, tion for 15 billings for 1964 will be about $46.5 network explained, is due to great reduction years, elected million and that billings for current ac- in music programing. "Reasonableness" of ASCAP rates, Mr. Weber executive VP- counts will reach $48 million in 1965. operations. Be- Agency said 1964 billings represent NBC said, could not be determined fore joining Rust Craft Broadcasting, $10.5 million gain over 1962 and that without full information on ASCAP revenues and their division of Rust Craft Greeting Cards about 50% of this increase is attributa- sources to see wheth- Inc., Mr. Weber served as VP and gen- ble to higher outlays by older clients. er part contributed by broadcasting is equitable. On grounds For other personnel changes of the week see FATES & FORTUNES that network program- ing and use of music have decreased, NBC argued that ASCAP's network Signal) for $262,500. Zanesville Pub- ican Women in Radio and TV, will ex- radio licenses should reduce commer- lishing owns WHIZ- AM -FM -TV Zanes- amine such questions as: cial fees by 25% and waive sustain- ville and WTAP -AM -TV Parkersburg, "What responsibilities do we have ing fees. W. Va. WNxT, ABC affiliate, is full - with respect to programing that will timer on 1260 kc with 5 kw day and reflect the true meaning of America Yarborough demands 1 kw night. abroad? Who shall have the right to determine what will be broadcast, as McLendon's withdrawal the means for simultaneous worldwide Collins to name group broadcasts are rapidly becoming viable? Race for Democratic nomination for Can American broadcasting play a U. S. senator in Texas was climaxed for international study greater role in America's world leader- Friday by Senator Ralph Yarborough's ship? What rights will we insist on demand that broadcaster Gordon Mc- Entry of National Association of with regard to our programs? And what Lendon withdraw from contest. Broadcasters into realm of international rights will we be willing to grant in turn Senator Yarborough made demand broadcasting was heralded Friday when to other nations of the world? Who after Justice Department informed him NAB President LeRoy Collins said he should take the responsibility for this that Pecos, Tex., man had repudiated was naming committee to examine effort- government or private citizens?" affidavit that he saw Billie Sol Estes rights and responsibilities of American Also scheduled: give senator $50,000 (see page 70). broadcasters in international field. William R. Wyatt, vice president and Pecos man and another alleged wit- Committee, Mr. Collins said in re- Nielsen Station Index sales manager, ness to transaction had appeared on Mc- marks to Tulsa, Okla., meeting of Amer- told meeting there is increasing need by Lendon telecast.

10 BROADCASTING, May 4, 1964 NObV... Pulse verifies PULSE Feb. -Mar., 1964 total dominance and Mon. -Fri. 6 a.m to 6 p.m. 7 Counties continued leadership Marion Hendricks Hamilton Hancock in the Indianapolis Morgan Johnson Shelby Market for\vioe The data used are estimates only, subject to whatever limitations and errors are in h in indicated seurees.

\Wife Á,M.46 % P.M. 45 %

Net A.M. 12 % "B" P.M. 14 %

Net A.M. 3 % Measurements adjusted "c,, P.M. 9 % for broadcast time.

Ind. A.M. 6 °/, P.M.3% fc

A.M. 5 % Indianapolis, Indiana, Misc. P.M.7% the 27th Market in the U.S.

WIFE AM -FM INDIANAPOLIS THE STAR STATIONS SOLD NATIONALLY BY H -Radio KOIL AM -FM OMAHA KISN PORTLAND DON W. BURDEN, PRESIDENT

BROADCASTING, May 4, 1964 II IN THE HUNTLEY land as Cypriots. The constitution ON SALESMANSHIP: giving the' ltrkish community a veto "The Colosseum of Rome was built MANNER power over everything down to gar- almost 19 centuries ago, dedicated bage collection is impossible. So that by one hundred days of gladiatorial leaves partition or repatriation. combat, naval contests and wild "Partition would cut through the beast hunts. heart of towns and villages and "It is a mighty ruin now, situated might induce more violence. in the heart of downtown Rome. A "It should not be beyond the capa- few days ago Italian police reported bilities of Greece and Turkey, princi- that an American tourist had bought pally, and other nations, secondarily, it- actually paid $3000 for an op- to move the 103 thousand Turkish tion -and was complaining that the Cypriots to Turkey, paying them men he had paid had not returned well for their property. That would for the rest of the down payment. permit Cyprus to join Greece. If What amazes the Italian police is need be, Turkey could be compen- not that a tourist would buy the sated with the Island of Rhodes, a Colosseum, but that the first such Greek possession." complaint came so late this year." ON SPACE: ON de GAULLE: "The British have been conducting "President de Gaulle conducted a stars -with their pudding bowl hair- some delicate and intricate experi- news conference today, his ninth cuts - were greeted by about four ments in space at their station in the such performance in five years. It thousand shrieking teenagers at heart of Australia. The most sensi- was majestic, sometimes oracular, Kennedy Airport and mobbed by tive and exciting experiments in- containing no shock value to com- another large group of juveniles volved sending aluminum foil into pare with last January's veto of when they got to the Plaza Hotel. space by rocket and recovering it. British membership in the Common "All day long some local disc jock- Also recovered, after a great many Market. eys had been encouraging truancy attempts, was dust from the far "He said the Chinese Reds have with repeated announcement of the reaches of the galaxy. Dust and foil been the effective government of Beatles' travel plans, flight number were sealed in a special container China for 15 years and the rest of and estimated time of arrival. Brit- and sent back to Britain for analysis. Asia cannot be neutralized without ish journalists tell us that the record It has been lost by the British Rail- Chinese participation and coopera- company had sixteen press agents ways. The railway people say, in tion. handling the arrival, but we wouldn't their own defense, that the scientists, "De Gaulle called upon Western know about that. who know exactly how to get around Europe to get on with political uni- "However, like a good little news in space, put the wrong address on fication and shake itself loose from organization, we sent three camera the label." American domination. With the crews to stand among the shrieking French already spending about 3 youngsters and record the sights and ON COMMERCE: times as much per capita on foreign sounds for posterity. Our film crews "International trade, that under- aid as we Americans, he said he will acquitted themselves with custom- estimated giant, is knocking over old increase it. ary skill and ingenuity and the pic- enmities, crashing through alliances, "His bid for a neutralist Southeast tures are very good - but someone and spurning hostile ideologies. Asia got another cool reception in asked what the fuss was about and "Start with today's announcement Washington. So we're right where we found we couldn't answer." by Khrushchev that a new trade pact we were with this Frenchman: he with Castro has been consummated, insults the other players, he ignores ON CYPRUS: purportedly guaranteeing Cuba a the umpires, his form is deplorable, "Cyprus has been owned, from time long -term steady price for its sugar. but he just won't strike out." to time, by virtually every nation of Both Castro and Khrushchev, in Mediterranean history, but the Moscow, declared that the deal will ON MUSIC: Greeks, it seems, were always there. break the economic blockade of im- "The Beatles arrived in New York to- The Turks came early in the 1500's. perialist United States. day and advanced almost to the "It's obvious that the Greeks and "Simultaneously, it's known that Hudson. The four English musical Turks cannot unite to govern the is- the Cubans have submitted a long

This is the sort of news broadcasting that has made Chet Huntley one of the two most celebrated correspondents in the history of electronic journalism. See him list of orders in London. If Castro poisoned, so they sent hundreds of mends. For example: how to remem- can get British credit for several hun- the corpses to laboratories, where ber that the San Francisco area code dred buses, he may also get it for tests established that the birds had is 415. a thousand and one other items. died of mercury poisoning. They had "Because letters are easier to re- Neither should it be overlooked that eaten farm seed which had been member than digits, you learn a table the British last year doubled their treated with mercury to protect it translating all digits on the tele- purchases of Cuban sugar to total against blight and rot. Birds that phone dial into consonants. There 30 million dollars worth. were still alive were found to be dy- are 10 digits, hence 10 letters. Trans- "Along with de Gaulle's diplo- ing slowly of poison, as are thou- lating 4 -1 -5 into letter equivalents matic recognition of Red China, a sands of others still flying. Swedish you come up with R -T -L. That trade deal is sure to go; and Japan authorities say nothing can be done sounds like 'rattle'. Because the area announced today that she will take to save them. Traces of the mercury pertains to San Francisco, think of a 'more realistic attitude' toward have turned up in eggs laid on Swe- the Golden Gate Bridge. Now think trade with Peking in view of dish farms, but no farm animals have of a baby's rattle on the Golden Gate de Gaulle's imminent move. died of the poison. Bridge and you are immediately re- "Even Spain, once the holiest of "In Great Britain, bulldozers are minded that the San Francisco area anti -Communist holies, is about to digging up a tract in Kent which was code is 4 -1 -5. That is the suggestion sell fishing boats to Castro. Germans, used as a test center for insecticides of Arthur Bornstein, or whatever his Italians, Belgians, Canadians and the and pesticides. The soil was contam- name is." Hottentots have been trading 'on the inated so completely that it must be ON ROYALTY: other side of the tracks.' taken away in barrels. The work "And lately, when we inquire just crews scrape all mud off the bull- "Finally, a recent luncheon of British what goes on here, our friends are dozers to avoid further contamina- journalists featured Queen Eliza- likely to say, 'You sell wheat to the tion. The poisoned soil killed one beth's husband, the Duke of Edin- Russians; we sell buses, boats, light herd of cattle. Farmers feared that burgh, as principal speaker. In bulbs, or chemical plants.' And rain waters would carry the deadly thanking the Duke for his appear- where it's going to end, not even chemicals into creeks and streams, ance, the Chairman explained why Orwell would take a guess." and they would spread over a there were so many ladies at the that were wives, vast area. The soil was mixed with meeting. They reporters' ON FOXES: concrete and then dumped into the he said, and added that the Duke was "The English fox -hunting set is fac- of the the only man in the room whose wife Atlantic Ocean. The purpose he ing serious problems in those areas concrete was to make sure the soil was not always complaining that where its activities border the new would sink...and would not rise to never took her anywhere interest- super- highways. Several instances the surface later to do more damage. ing." have been reported of foxes nipping All told, two -thousand tons of earth across through traffic leaving the must be dumped into the sea." masters of the hunt to call back their valuable dogs or risk them in ON WINE: holiday traffic. The the Duke of department has Beaufort is considering spending "Italy's agriculture announced it is cracking down on $100,000 to put up a special chain - link fence along the 20 miles where racketeers who have been adulterat- ing wine. is estimated one- his estate borders one of the high- It that ways. Poorer huntsmen may have to third of the wine sold domestically in a recent year was made not from hunt elsewhere or give up a way of figs, life." grapes but from dates, beans otherwise used to feed horses, dried ON PESTICIDES: apples, molasses, and synthetic al- "In Sweden, more than 20 thousand cohol." Look to NBC for the winter. At first, when best combination of news, birds died this entertainment and sports. men found the remains of birds on ON AREA CODES: snow and frozen lakes, the cause of "Arthur Bornstein, of Los Angeles, their death was a mystery. Govern- offers a 10 -week course on how to ment inspectors were baffled. Some improve your memory. Here is one suspected that the birds had been of the little short -cuts he recom- and David Brinkley every Monday through Friday on The Huntley - Brinkley Report, year after year the nation's most watched and honored news program. DATEBOOK

A calendar of important meetings and tions attorney. Sheraton Plaza hotel, events in the field of communications. Boston. 5 Spring convention of the Indicates first or revised listing. W ay -6- Missouri Broadcasters Association. Speakers include LeRoy Collins, presi- MAY dent of the National Association of Broadcasters; Norman (Pete) Cash, May 3 -5- Eighth annual meeting of president of the Television Bureau of the Television Programing Conference, Advertising; Joseph Kittner, of Wash- an association of southwestern program- ington law firm of McKenna & Wilkin- ing executives. Speaker will be FCC son; Robert J. Rawson, chief of the Commissioner Lee Loevinger. For ad- FCC's renewal and transfer division, ditional information, contact John Ren- and H. W. Bourell, FCC engineer in shaw of KSLA -TV Shreveport, La., or Jay charge of the Kansas City field engi- Watson of WFAA-TV Dallas -Fort Worth. neering bureau. MFA Insurance Co. Holiday Inn Central, Dallas. auditorium and the Neff Hall Audi- May 4- Phoenix (Ariz.) Advertising torium of the University of Missouri, ENN Columbia. Club. Guest speaker will be Edmund C. Bunker, president of the Radio Ad- May 5 -6- CBS -TV Affiliates confer- V1NDA vertising Bureau. ence, Hilton hotel, New York. May 4.5-Meeting of board of direc- May 6- Annual shareholders meeting tors of National Community Television of The Goodwill Stations Inc., to vote Association, Drake hotel, Chicago. on dissolving corporation by selling all May 4-6-Annual spring convention of stock to Capital Cities Broadcasting Kentucky Broadcasters Association. Corp. (BROADCASTING, March 2). 2800 James H. Topmiller Jr., WHAS Louis- Fisher Building, Detroit. ville, is chairman of convention coni- May Deadline for entries in the mittee. Louisville Sheraton hotel. 6- 1964 creative competitions of the Ad- May 5- Tucson (Ariz.) Advertising vertising Association of the West, en- Club. Guest speaker will be Edmund compassing advertising in 10 media. The Latins named him: C. Bunker, president of the Radio Ad- Radio entries should go to Stan Spero, vertising Bureau. KMPC, 5939 Sunset Blvd., Los Angeles 90028. TV entries should go to Jack Hippocampus May 5 -Radio Corporation of Amer- O'Mara, Television Bureau of Adver- ica annual stockholders meeting. Studios tising, 444 N. Larchmont Blvd., Los Hudsonicus 2 and 4, NBC, 3000 West Alameda Angeles 90004. Ave., Burbank, Calif. 10:30 a.m. PDT. Lophabranchii Meeting will be connected via closed May 6- Annual stockholders meeting Syngathidae circuit color television to NBC's Pea- of Magnavox Co., Fort Wayne, Ind. cock Studio in New York's RCA Bldg. 'May 6 -8- Forty- second annual con- ... the ancient Romans were (starting at 1:30 p.m. EDT) so that stockholders in that city may follow vention of the Public Utilities Advertis- long winded ... we call our the Burbank proceedings and ask ques- ing Association. Speakers include Jantes seahorse "SUNNY." tions of RCA officers if they so desire. S. Fish, vice president and director of David Sarnoff, board chairman, will corporate advertising for General Mills, He's the symbol of Quality conduct the meeting on the West "Ethics in Advertising." Radisson hotel, Minneapolis. Broadcasting in Tampa -St. Coast, which will also be attended by all the corporation's directors except May Annual stockholders meeting Petersburg. Robert L. Werner, executive vice presi- 7- of Scripps-Howard Broadcasting Co., dent, who will handle the New York Bank, Ex SUNNY venarus SALES end. First National Cincinnati. May 7 Montana May Sylvester (Pat) Weaver, pres- -8- Broadcasters As- 5- sociation, Yogo ident of Subscription Television Inc., Inn, Lewiston. will address Sales Executives Club of ' May 7 -9- University of Wisconsin New York luncheon meeting at the Journalism Institutes. Participants in- Hotel Roosevelt. clude Edward P. Morgan, ABC News E. May 5 -Symposium on "Do the Peo- analyst; Richard Cheverton, news di- rector of WOOD- AM -FM -TV WS ple Have a Right To Know ?" spon- Grand Rap- sored by the Massachusetts Broadcast- ids, Mich., and John R. Bucklew, RCA TELEVISION RADIO computer expert. Madison, Wis. TAMPA - ST. PETERSBURG ers Association, Massachusetts Newspa- per Information Service, Massachusetts . May 8- Fresno (Calif.) Advertising Don't trip on your toga, call: Bar Association and the Boston Bar Club. Guest speaker will be Edmund Association. Speakers include Donald C. Bunker, president of the Radio Ad- Nat. Rep.: Venard, Torbet & McConnell H. McGannon, president of Westing- S.E. Rep.: Bomar Lowrance & Associates vertising Bureau. house Broadcasting Co., and W. Theo- dore Pierson, Washington communica- May 8- Oklahoma- Kansas Community

14 BROADCASTING, May 4, 1964 Are you important to your representative? Are you getting the concentrated interest and effort you deserve?

When more and more large group every day to get up and go with operators begin to bolt the estab- an urge to sell something for lished national representatives to you? set up at great cost their own na- Perhaps the answer is yes. But if tional sales organizations, there you are one of a long list of 25 ... must be a reason. 35...45 or more stations, the odds There is! And a good one! are stacked against you and you They were tired of being tail end may not be getting the attention (or even front end) of a long, long you deserve. No matter how con- list. They wanted, and needed scientious your representative, more time, interest and effort for the more stations he must sell, the their own stations ... and they less time he has for you. wanted to be very, very impor- You could have the maximum tant to the men doing their na- amount of time, interest and at- tional selling. tention with us ... because we, What holds true for the groups like the groups, will never repre- holds even truer for the independ- sent more than 15 stations. ent operator. Think for a minute Therefore, the welfare of each of -how important are you to your our stations must mean a great representative? Is he stimulated deal to us -and our salesmen on with interest for your sta- the street. Each of our sta- tion and its welfare? Are tions is important to us his salesmen inspired and you could be too.

PAUL H. RAYMER COMPANY, INC. Station Representatives Since 1932 NEW YORK CHICAGO DETROIT ATLANTA DALLAS SAN FRANCISCO HOLLYWOOD

BROADCASTING, May 4, 1964 15 . must rank head and shoulders over any mean- ingful drama unveiled this season ... superior drama." NEWARK EVENING NEWS

... one of the season's best entries ... " NEW YORK DAILY NEWS

"... there was sensitivity, substance and style ... Mr. Scott ... a welcome addi- tion to the luminaries in weekly TV ... impressive and moving ... superb di- rection." NEW YORK TIMES "...Simply superb... ES /WS is a wonder... never lagged ... adultly intriguing." TORONTO DAILY STAR

The Industry votes these ONE -HOUR DRAMAS «Best Filmed Series" ON THE NETWORKS THIS SEASON (All- American Awards of the Year) is on

0,1) /ff#SL/ /f,

" ... best written, best acted " ...none with more impact, new entry ... " more depth, more ability MIAMI HERALD than Scott" INDIANAPOLIS TIMES " ... exciting series ... most moving... Scott carries " ... the show is sound ... " enormous conviction" VARIETY WASHINGTON POST " ... one of the season's fin- it ...in the best theatrical est ... a powerhouse of a tradition ... an engrossing performance" hour" BOSTON GLOBE BOSTON TRAVELER

" ... restrained and intel- " ... the first program in ligent performance ... a years to break away from tremendous pleasure to superficial stereotypes" watch." LOS ANGELES TIMES BALTIMORE SUN

" ... the season's big power- " ... the best of the sea- house." SAN DIEGO UNION son..." NEWSDAY

" ... shattering emotional ... worth an hour of any- impact ?' body's time .. . HOLLYWOOD REPORTER SAN FRANCISCO CHRONICLE

NEWLY RELEASED... Already sold to:

WNEW -TV New York WCCO -TV Minneapolis -St. Paul KTTV Los Angeles WTTV Indianapolis WGN -TV Chicago KPHO -TV Phoenix D. C WTTG -TV Washington, . KVOS -TV Bellingham .. and others. 555 Madison Avenue, New York, NY 10022 Ever take the PULSE Antenna TV Association regional meet- May 13-Advertising Club of Wilkes - ing, Hotel Allis, Wichita, Kan. Barre, Pa. Guest speaker will be Ed- of your HOOPER? mund C. Bunker, president of the Ra- WILS did. We found our PULSE to be re- sMay 8- Banquet at the University of dio Advertising Bureau. markably like our HOOPER. Both show Missouri School of Journalism marking how well Lansing likes Radio WILS .. . the conclusion of its "Annual Journal- May I3- Twentieth annual Radio and like this: ism Week." Principal speaker will be Television Correspondents dinner, 8 Walter Cronkite, CBS News corre- p.m., Sheraton Park hotel, Washington. PULSE: May 1 -21, 1963 spondent, who will receive an honor award distinguished to May 14- Annual stockholders meet- 6 AM -12 Noon WILS 12 Noon -7 PM for service jour- nalism. Jay H. Neff auditorium, Uni- ing of Reeves Broadcasting Corp., New versity of Missouri, Columbia. York. May Annual stockholders meet- May 10- 12- Meeting of the Pennsyl- 14- vania Association of Broadcasters, ing of Cowles Magazines and Broad- The casting Inc., Waldorf Astoria, Inn, Buck Hill Falls, Pa. New Speaker: Rep- York. resentative Walter Rogers (D- Tex.), AUDIENCE ESTIMATE chairman, House Communications Sub- May 14--- Spring managers meeting of committee. HOOPER: Jan. -Mar. 1963 New Jersey Association of Broadcast- ers, Wood Lawn. Rutgers University, May Deadline for reply com- 7 AM -12 Noon WILS 12 Noon -6 PM 11- New Brunswick, N. ments on FCC rulemaking to establish J. 0 rules to govern ex parte communica- May 14 -15- Illinois Broadcasters As- tions during adjudicatory and record sociation, Wagon Wheel, Rockford. rulemaking proceedings which have been designated for hearing. May 14 -16 -Iowa Broadcasters Asso- .8 dation, Congress Inn, Iowa City. 620.3 May 11--Deadline for reply comments SHARE Of RADIO AUDIENCE on FCC rulemaking to govern grants May 15- Debate on pay TV between Our PULSE audience composition showed in microwave services to systems sup- Sylvester L. (Pat) Weaver, president of WILS having from two to three times plying community antenna operators Subscription Television Inc., and Vin- the adult listeners in each measured with facilities. cent T. Wasilewski, executive vice pres- time period from 6 AM to 7 PM, ident of National Association of Broad- May I1 -12- Programing seminar by What earns this audience for WILS? casters. STV plans to launch a closed the National Association of Television circuit pay TV system in Los Angeles Program Executives. Among the panel- and San Francisco, starting July 1. The We broadcast ists are Michael Dann, vice president - NAB has gone on record as opposing 24 Hrs. -A -Day. programs, CBS -TV; Julius Barnathan, any form of pay TV. Commonwealth vice president and general manager of Club, San Francisco. We have news ABC -TV; Grant Tinker, West Coast 48 times a day program vice president, NBC -TV; Rob- editorials May 15 -New deadline for filing com- 48 ... plus ert E. Lee, FCC commissioner, and W. NEWSCASTS ments on Federal Trade Commission's We feature our Theodore Pierson, Washington attor- proposed rule to require cigarette la- D.J. Personalities. ney. Hilton hotel, New York. bels and advertising to carry health 6 They are liked. hazard warnings. GREAT D i.'s May 11 -12 -Spring meeting of Asso- /o l We go where the action ciation of National Advertisers, Wal- May 15- Arizona Broadcasters Asso- WI is. We did 125 trailer dorf Astoria hotel, New York. ciation, Skyline Country Club, Tucson. remotes last year. May 12- Mississippi CATV Associa- iWhy Lansing is your market May 15- 16- Annual spring meeting of tion, technicians meeting, Sun -n -Sand West Virginia Broadcasters Association. SALES MANAGEMENT Ranks us: motel, Jackson. Included will be association's second 21st in Retail Sales per Household Association for annual engineering exhibit. Charleston (3rd in Metro Cities over 200,0001 May 12- National Better Radio and Television, 14th an- Press Club, Charleston, W. Va. 94th in Population and Households nual awards banquet. Sylvester L. May 16 -17 convention (always in the top 100) (Pat) Weaver, president of Subscription -Spring of the Illinois News Broadcasters Association, Lansing is the state capital and the Television Inc., will deliver the chief Bloomington. home of Oldsmobile and Michigan address. Wilshire Country Club, 7 State University (more than 25,000 p.m., Los Angeles. May 19 -Radio Day at the Advertis- students). ing Club of Washington. Guest May 12-Annual stockholders meet- speak- For more information contact our rep er will be Edmund C. Bunker, presi- ing of Metromedia Inc., New York. (Venard, Torbet& McConnell, Inc.) dent of the Radio Advertising Bureau. or, write to: May 12- 15-National Canadian Com- 12 noon, Presidential Arms. munity Antenna Television Association RADIO 1320 'T 40 convention. May 14 panel discussion, May 19- 21-Annual convention and ex- "How Restrictive Are the Government hibition of Armed Forces Communica- Regulations ?" Chantecler hotel, Ste. tions & Electronics Association. Shera- Adele, Que. ton -Park hotel, Washington. May 13- Meeting of the Future of May 20- Broadcast Pioneers, Los An- ANS /NG TV in American Committee of the Na- geles chapter, luncheon meeting. Harry tional Association of Broadcasters, 5,000 WATTS / 24 HOURS A DAY Washington. Indicates first or revised listing.

18 IDATEBOOKI BROADCASTING, May 4, 1964 What's radio done for you at

.:: esl es warning you O a le-up ö the expresswa in time to chan e our route home introducing you to e new songs from Barbra Streisand's latest albu clueing you in on the story behind th National League swap that could chang the penn

ter a I, isn't this what you expe from radio

00 ABC OWNED RADIO STATIONS $ WABC NEW YORK KQV PITTSBURGH WXYZ DETROIT WLS CHICAGO KGO SAN FRANCISCO KABC LOS ANGELES Radio...one of the good things about America

®I® ABC OWNED RADIO STATIONS 00 WABC NEW YORK KQV PITTSBURGH WXYZ DETROIT WLS CHICAGO KGO SAN FRANCISCO KABC LOS ANGELES Witt, chairman of the nominating com- BROADCASTING PUBLICATIONS INC. PRESIDENT SOL TAISHOFF NEED mittee, will submit a slate of officers to VICE PRESIDENT MAURY LONG OU be elected for a year, beginning June 1. VICE PRESIDENT EDWIN H. JAMES VICE PRESIDENT WINrID.D R. Levi John Guedel will discuss "Surprises in SECRETARY LAWRENCE B. TAISHOFF the Hollywood Museum." Hollywood TREASURER B. T. TAISHOFF COMPTROLLER IRVING C. MILLER HOE, Roosevelt, starting at 11:45 a.m. ASST. TREASURER JOANNE T. Cowan RE May 20-Annual stockholders meet- ing of The Outlet Co., Providence, R. I. ro.. May 21 - Los Angeles Advertising Broadcasting to Women, presentation banquet award Executive and publication headquarters: "Lulu" trophies to winners in the 18th BROADCASTING- TELECASTING Bldg., 1735 DeSales Street, N.W., Washington, D. C. ZIP code annual achievement awards competi- 20036. Telephone: 202 Metropolitan 8 -1022. An Oit tion for ads and related material cre- EDITOR AND PUBLISHER ated by western advertising and pub- Sol Taishoff it'ithout T1,at licity women, used between April 22, Editorial Oily Taste 1963, and April 21, 1964. Entry blanks VICE PRESIDENT AND EXECUTIVE EDITOR and information available from LAAW, Edwin H. James 4666 Forman Avenue, North Holly- EDITORIAL DIRECTOR (New York) wood, Calif. Banquet to be held at the Rufus Crater MANAGING EDITOR Hollywood Palladium. Art King of SENIOR EDITORS: Bruce Robertson (Holly- CRISCO OIL is one more May 21 -22 -Spring convention of the wood), Frederick M. Fitzgerald, Earl B. than 120 brands which have add- Association of Broadcasters. Abrams, Lawrence Christopher (Chicago), ed WTHI -TV which covers the Ohio Leonard Zeidenberg. David Berlyn (New Speakers include Sherril Taylor, vice York), Rocco Famighetti (New York): Asso- Second Largest Indiana TV CIATE EDIToRs: Sid Booth, Sherm Brodey, Market. president-radio at National Association George Darlington; STAFF WRITERS: Gary of Broadcasters; Dr. Seymour Banks, Campbell, Barry Crickmer, Jim deBetten- court, Larry Michie; EDITORIAL. ASSISTANTS: vice president of Leo Burnett Co., Chi- Sonya Lee Brockstein, Tanii Oman, Victor Higgins of Carling Brew- Rossi; SECRETARY TO THE PUBLISHER: Gladys cago, and Pat Hall. ing Co. Commodore Perry hotel, To- ledo. Business More and more leading adver- VICE PRESIDENT AND GENERAL MANAGER Two May 21 -22 - Ohio Association of Maury Long tisers are choosing the Top Indiana Markets (Indianapolis and Broadcasters, Toledo. VICE PRESIDENT AND SALES MANAGER Winfield R. Levi (New York) Terre Haute) for maximum TV May 21- Washington State Asso- impact on the more than Six Bil- 22- ASSISTANT PUBLISHER ciation of Broadcasters, Hilton Inn, Lawrence B. Taishoff lion Dollar Hoosier Sales Potential. Seattle. SOUTHERN SALES MANAGER: Ed Sellers; PRO - DUCrION MANAGER: George L. Dant; TRAFFIC May 21 -23-Third annual convention MANAGER: Harry Stevens; ADVERTISING ASSIST- ANTS: Robert Sandor, Richard LePere, Carol of the North American Broadcasters Ann Cunningham, Claudette Artini; SECRE- Idea Bank, Holiday Inn, Evansville, Ind. TARY TO THE GENERAL MANAGER: Doris Kelly. COMPTaou,ER: Irving C. Miller; ASSISTANT discerning advertisers re- May 21 -23 -South Dakota Broadcast- AUDITOR: Eunice Weston. These cognize the pronounced impact of ers Association, The Plains, Huron. Publications and Circulation WTHI's single station coverage which added to Indianapolis TV, May 21 -23 convention of the DIRECTOR OF PUBLICATIONS -Spring TV homes Alabama Broadcasters Association. Pro- John P. Cosgrove offers more additional a slice of Illinois as a bonus) Milton Adams, William Criger, David A. (with gram participants include Representa- Cusick, Christer Jonson, Edith Liu, Natalie than even the most extensive use tive Walter Rogers (D -Tex.) and Max D. Lucenko, James Williams. of Indianapolis TV, alone. Paglin. former FCC general counsel and Bureaus now partner in Washington law firm O'Bryan, Grove, Paglin, Jaskiewicz, New York: 444 Madison Avenue. ZIP code of 10022. Telephone: 212 Plaza 5 -8354. WTH I-TV Sells, Gilliam & Putbrese. The Broad- EDITORIAL DIRECTOR: Rufus Crater; Samoa water hotel, Biloxi, Miss. EDITORS: David Berlyn, Rocco Famighetti; homes Beach STAFF WRITERS: Jerry Beige!. John Gardiner, delivers more Charles E. Karp, Ellen R. McCormick. May 23 -Tenth annual program on ASSISTANT: Francis Bonovitch. per average quarter entertainment law by University of VICE PRESIDENT AND SALES MANAGES: Winfield R. Levi; INSTITUTIONAL SALES MANAGER: hour than any Southern California and the Beverly Eleanor R. Manning; ADVERTISING REPRESENTA- Hills Bar Association. Four attorneys TIVE: Robert T. Fennimore; ADVERTISING ASSISTANT: Beryl W. Stern. Indiana station who are specialists in entertainment Chicago: 360 North Michigan Avenue, ZIP law and will speak are Herman F. code 60601. Telephone: 312 Central 6 -4115. (November 1963 ARB) SENIOR EDrroa: Lawrence Christopher; MID- Selvin, privacy in motion picture and WEST SALES MANAGER: Warren W. Middleton; TV production; Daniel A. Weber, ASSISTANT: Rose Adragna. Hollywood: 1680 North Vine Street, ZIP "Practical Considerations in 'Entertain- code 90028. Telephone: 213 Hollywood 3-3148. ment' Litigation"; Victor S. Netterville, SENIOR EDITOR: Bruce Robertson; WESTERN SALES MANAGER: Bill Merritt; ASSISTANT: Gail the problems of insurance coverage for Learman. privacy, plagiarism and related prob- Toronto: 11 Burton Road, Zone 10. Tele- WTH I -TV phone: 416 Hudson 9 -26M. CORRESPONDENT: lems, and Robert A. Schulman, impact James Montagnes. of recent tax legislation on motion pic- CH 10 TERRE HAUTE, IND. ture and TV production. Judge Mack- BROADCASTING. Magazine was founded in 1931 by Broadcasting Publications Inc., using the REPRESENTED BV lin Fleming of the Los Angeles Superior title, BROADCASTING -The News Magazine of Court will be luncheon speaker at the Fifth Estate. Broadcast Advertising was acquired in 1932. Broadcast Reporter in Town and Gown, Beverly Hills, Calif. 1933 and Telecast in 1953. BROADCASTING - TELECASTING was introduced in 1946. *Reg. U. S. Patent Office THE ORIGINAL STATION REPRESENTATIVE Indicates first or revised listing. Copyright 1964: Broadcasting Publications Inc.

BROADCASTING, May 4, 1964 (DATEBOOK) 21 OPEN MIKE

Local feeling his advantage and many other telecast- 00H! ers receive the same service. I do feel EDITOR: Your article in the April 27 local stations should be protected, but issue describing the growing emphasis they should be able to meet or beat com- 00H! which major agencies are placing on petition through proper means rather quality criteria reconfirmed something than suppression.... Before major pol- which we have been feeling locally for icy decisions are made by such groups 00H!.. some time now. as NAB, perhaps the rank and file should be asked for its opinion... For Ed Breen, I would like to supply my sales staff and some advertisers with reprints of Richard L. Fenstermacher, president, President and General Manager this article please consider this my Broadcast Services, Palmyra, Pa. of MTV Fort ... Dodge, Iowa, order for 500. If you do not have re- who has just signed prints, may I have your permission to Leap or fall? Toody and Muldoon to capture reprint it myself giving, of course, credit audiences and advertisers to BROADCASTING Magazine? EDITOR: I read "Committee votes $13 for his station. Thank you very much for this arti- million to ETV" (BROADCASTING, April cle, as well as the other important and 13) with mixed emotions; enthused . . . interesting information which can al- that the House Appropriations Com- ways be gleaned from your excellent mittee was giving warm support for the magazine.Bertram L. Weiland, gen- ETV facilities act, but distressed that eral manager, WAKE Atlanta. the committee had noted "some (Permission granted.) disquieting testimony to the effect that there was a possibility that in some Newsmen take note communities existing VHF channels now used for ETV programing might EDITOR: Over the weekend of April 25- be replaced with UHF channels." 26 TV and radio newscasts generally ... Such action ... would probably carried the story of the flood damage be the biggest step backward in the to the ancient city of Samarkand. I development of ETV since the move- failed to hear one announcer locate ment first started. It is difficult enough for existing VHF -ETV stations to CALL CAR 54 /NBC FILMS Samarkand as being in Turkestan. In- ob- stead, in various ways they described its tain a respectable share of audience situation as in "Russia." without relegating them to the UHF This would be like referring to Edin- band. . . . Those VHF -ETV stations burgh as being in England ... or Santa that have labored long and hard to for your tower Fe as in New England. Whereas the establish themselves and their reputa- ROHN tions requirements 1" U.S.A. is a voluntary union of states, in the minds of the community the USSR is an involuntary union of could suffer irreparable damage if they deck SYSTEMS "republics." Russia is one "republic" were to be made the guinea pigs. and Turkestan is divided into five "re- It would seem that the outstanding publics," with Samarkand in Uzbekistan. contribution that the ETV facilities A complete tower Its peoples are not related ethnically to act will make to the future develop- erection service the Russians. ment of ETV would, to a large extent, that has these May I suggest lessons for radio news- be nullified should the possibility of some writers in geography? First lesson: Rus- ETV stations being required to special advantages: move sia is not the to UHF become a reality. Edu- USSR. -Garip Sultan, cational Turkestani desk, Radio Liberty, television's "great leap for- v DEPENDABILITY New ward" York. would fall flat on its face.- V RELIABILITY Sheldon P. Siegel, manager, KAET(TV) Phoenix, Arizona State University, V/ COMPLETE Vocal minority Tempe. ENGINEERING EDITOR:... I get just a little tired of V COAST TO COAST First things first knowing that many of our stations edi- SERVICE torialize on other subjects, but seeming- EDITOR: The Tanner TV set counter ly let the patterns in our industry be set Be sure to obtain price quota- displayed at the NAB convention in by tions and engineering assist a small minority.... Right now the Chicago and reported in BROADCASTING, once For your complete tower regulation of CATV and pay TV seems April 13, is clever and appears to fill a needs from America's foremost to be making the headlines. I cannot need. But let's not overlook tower erection service. that it re- understand some of the opinions at lies upon something we ought to get NAB on this subject. We are fighting rid of-the radiation of interference - government regulation on one hand and producing signals from receivers. advocating it on the other. . It would be unfortunate if the Recently Clair McCollough stated clamor for more sophisticated audience his opposition to CATV. How could he measurement were to scuttle future ef- so soon forget that one of his stations, forts to get rid of the "buzzes and WGAL -TV Lancaster, Pa., received the birdies" cluttering broadcast and short- ROHN SYSTEMS, INC. benefit of thousands of extra homes wave reception. -Ralph E. Patterson, 6718 W. Plank Road Peoria, Illinois through CATV. This certainly was to 44 Hunt Road, Somerset, N. J.

22 BROADCASTING, May 4, 1964 This skillet sent sales up into a multimillion dollar orbit

For generations, Corning Glass Works has stood Corning and Ayer test -marketed this new kind of out as the unquestioned research leader in glass and cooking ware. One -minute commercials dramatized its kindred products. the heat -and -cold advantages of CORNING WARE® cookware moved to a kitchen In the late 1950's, Corning created a unique new -and demonstration. Dealers were swamped with orders. family of materials called PYROCERAM® brand glass - ceramics. As the nose cone of a missile, it could with- Within a year nationwide television participations stand the arctic cold of outer space and the searing had helped lift sales to the multimillion -dollar level. heat of reentry. These same properties could shorten Remarkable increases have continued ever since. kitchen hours for the housewife. Any lesson here? Simply this. When a great She could freeze, cook and serve her favorite foods product is interpreted by an imaginative and power- -all in one beautiful dish which cleaned like magic. ful selling idea -the sky is the limit.

The commercial is the payoff N.W. Ayer & Son, Inc. 23 BROADCASTING, May 4, 1964 Actually, it looks more like an encyclopedia -and Walter Cronkite is still writing it. It began with the 1952 conventions. For months in ad- The man who vance Cronkite kept filling a notebook with facts and figures on the political situation: shorthand biographies ofthe candidates, state and regional voting patterns, public "wrote the book" comments by key politicians, summaries of major issues that would shape the party platforms. Some of it came out of books and newspapers (he's a on convention voracious reader). But most of it was the product of old - fashioned leg -work in the great journalistic tradition. During his years as a Washington correspondent he had coverage interviewed most of the leading political figures and built up a vast circle of valuable sources in government and the two -party machinery. By the time he was anchored down in CBS News' con- tion: "What is an anchor man? ...As far as TV goes, one vention studio, most of the notebook's contents were definition could consist of two words -Walter Cronkite'.' etched in his memory. As he reported the convention's pro- But perhaps the most significant tribute to his abilities ceedings, and subsequently the election returns, this arse- can be found in the comments of his fellow journalists: nal of facts enabled him to provide the kind ofcoverage that, "Walter's the hardest worker in the business...he's a pro... according to The New York Times'.`.. resulted in a landslide he does his homework...he cares:' victory for the Columbia Broadcasting System" This kind of careful, energetic, creative reporting pro- By 1956 the number of notebooks had tripled. They duces the vital information and understanding Americans were now fortified with facts Cronkite gleaned from need most in an election year to make an intelligent choice covering the off -year Congressional and gubernatorial among the candidates who seek their votes. It is the kind elections. Commenting on television's 1956 convention of information they have been getting not only from Walter coverage, Time stated "CBS'veteran Walter Cronkite, work- Cronkìte,but the entire CBS News organization spread out ing his familiar anchor spot, gave the most informed, across the nation to cover the unfolding political drama of alert and lucid commentary!' At the 1960 conventions 1964. In short, it explains why for major news events more The Washington Post asked and answered its own ques- and more Americans are turning to ® CBS News MONDAY MEMO from NORMAN A. LYNN, E. I. du Pont de Nemours & Co.

Television sells Teflon's new image

Can a product courted and then Armed only with this belief, du Pont economy in reaching women. spurned by consumers, retailers and and Ayer people talked with manufac- At the end of the six-month test manufacturers regain a place in their turers and retailers all over the coun- period, cookware finished with Teflon hearts? Can television do the wooing? try. Finding people who shared this had attained a 27% share of the total These were two of the questions peo- belief was like looking for the pro- cookware market and a 35% share of ple of the du Pont Co.'s fabrics and fin- verbial needle in the haystack, but some the metal cookware market. The re- ishes department were asking them- were found. sults were an astounding testimonial to selves and their advertising agency, A very few of the country's largest the effectiveness of a carefully inte- N. W. Ayer & Son, Philadelphia, after manufacturers and some important re- grated marketing plan and the teaching Christmas 1961, about Teflon TFE non- tailers had a similar kind of confidence power and persuasiveness of television stick finishes. in Teflon -a confidence based upon when used intelligently. In late 1960, Teflon -an unusual ma- their experience in their own homes. Needless to say, we went national. terial to which almost nothing will stick And they expressed a willingness to co- In September 1963, du Pont launched a -had been used by cookware manu- operate in a program designed to bring daytime campaign on NBC and ABC. facturers, first in Europe and then in about a rebirth. In addition, Ayer recommended the United States, as a lining for fry Marketing Plan With this limited nighttime programs selected to provide pans. Because food won't stick to Tef- but important encouragement, a mar- extra reach at the start of the program lon, no grease or fat is needed for cook- keting plan was devised by Ayer and and merchandising impact on the trade. ing. At a time when there was a vast du Pont, and the decision was made to Eight one -minute commercials were amount of publicity about the danger test its effectiveness against a hostile in- purchased during the first two weeks in to health caused by cholesterol and dustry. The key elements of the plan September. An interesting approach overweight, the "fat -free frying" appeal were: here was that three of these were on used by manufacturers and retailers To give retailers and consumers a the ABC premiere shows of Breaking made coated fry pans the hottest item means of distinguishing properly made Point and The Fugitive, and NBC's in housewares; demand far outdistanced cookware from cookware with an im- Mr. Novak. Two of these premiere supply. properly applied finish. A distinctive shows gained more than a 50% share of But this booming market had in it du Pont certification mark was created the audience, as Ayer cannily had pre- the elements of self-destruction. Some and would be issued, under license, to dicted. cookware manufacturers, particularly manufacturers who agreed to produce At the end of the first four months, from abroad, used an unmodified type cookware neeting du Pont quality we found our national experience had of Teflon on improperly prepared metal. standards. almost exactly duplicated the test ex- Other manufacturers, in their haste to To abandon the "fat -free frying," perience for the same period. Today, enter the market, used the correct type diet /health appeal and adopt a new 15 cookware manufacturers are active of Teflon TFE nonstick finish but failed appeal: "no -stick cooking with no -scour with Teflon and are licensees in the to follow du Pont's recommendations cleanup." certification mark program. Available for applying it. In either case, the re- To concentrate du Pont advertising utensils coated with Teflon have been sult was the same -the coating failed solely on the huge national job of con- expanded far beyond fry pans and now to adhere properly to the metal. vincing women that Teflon would make include most types of pots, pans, and Concurrently, two other things were life in the kitchen easier. bakeware. Newly designed, attractive happening. Retailers with the under- To use television exclusively, most- lines are being supported by most manu- standable desire to buy nonstick cook- ly in daytime hours, for du Pont adver- facturers, using all media, including ware bought it anywhere and every- tising. Television was selected as the television. Almost without exception, where, then promoted it hard at ever - medium because it allowed us to dem- retailers are enjoying excellent busi- lower prices. This served only to get onstrate Teflon in use (store demon- ness. Their only problem seems to be low -quality pans in consumers' hands strators had sold the bulk of pans dur- availability of cookware from their sup - faster. But most important, the market ing 1961). More specifically, daytime pliers-a far cry from the problems of was drying up; only a small percentage television was chosen because of its two years earlier! of consumers were interested enough in their health or weight to be moved by the promise of "fat -free frying." The Fall The sales decline of cook- Norman A. Lynn, advertising manager for ware coated with Teflon was as dra- finishes and export sales in the fabrics matic its as meteoric rise. To people and finishes department at E. I. du Pont throughout the cookware industry, Tef- de Nemours & Co., Wilmington, Del., has lon became a word they hoped never been with the company since 1936. A to hear again. graduate of Pennsylvania Military College, However, du Pont was reluctant to Mr. Lynn started his career with du Pont see this portion of the business wither as a correspondent and later became a overnight. Those immediately respon- salesman. He joined du Pont's advertis- felt sible for Teflon that it was not a ing department in 1946 as assistant ad- fad but was which product, rather one vertising and promotion manager. He was greatly added to the value of cookware. appointed to his present post in 1961. The added benefits, if properly repre- sented, would be recognized readily by consumers.

25 BROADCASTING, May 4, 1964 \ l

I i. / .- I -L.\I I \\\ /, ¡i I , t =Y GATES OUR NEW

STATION REPRESENTATIVE

WE COULD

HAVE MADE

A STUFFY

ANNOUNCEMENT

But ours is not really that kind of business.

So let's just state simply that we have known the principals of Savalli -Gates for a long time; that we have the utmost confidence in their integrity; a solid faith in their understanding of the Negro market as a whole and of WLIB in particular.

We have appointed them as our National Sales Representatives effective immediately. And, for obvious reasons, no one wishes them more success in their assignment than we do.

W/I1 I$ L

310 LENOX AVE. AT 125th ST. NEW YORK 27, NEW YORK

BROADCASTING, May 4, 1964 27 "Seasoned to Please!"

THE GALE TOTAL ED RED LUCY STORM NEWS SULLIVAN SKELTON SHOW SHOW

Beverly RAWHIDE MOVIE The Hillbillies SPECTACULAR Defenders

Represented by H -R Television, Inc. or Call C. P. Persons Jr., General Manager

28 BROADCASTING, May 4, 1964 Broadcasting THE BUBINEBBWEENLY OF TELEVISION AND RADIO

May 4, 1964, Vol. 66, No. 18

WHAT NOW FOR CIGARETTE SPOTS? Will tobacco industry code authority pass today's commercials? NAB delays its guidelines to give cigarette rules a chance ® Some tobacco firms think present broadcast ads are acceptable

Will the new cigarette industry code that most current advertising conforms is expected, however, with spot-and change 90% of cigarette commercials? basically to code requirements. If the gradually perhaps network-campaigns That's what a few industry observers code is "loosely" interpreted, accord- being placed in later time periods and believe after reading the new tobacco ing to this viewpoint, little of the cur- in and around different program types, rules released last week. rent advertising would have to be particularly in those with minimal teen- But more moderate experts agreed changed. age appeal. that no administrator is liable to inter- Against this background, the code R. J. Reynolds Tobacco Co., for in- pret the new rules so strictly. They does not promise to be the gold mine stance, announced earlier this year that saw a gradual toning down of cigarette for commercial producers that it would it would not use commercials after commercials with less emphasis on the be if the minority viewpoint-that up 3 p.m. on radio stations that make a social importance of smoking that ap- to 90% of the commercials might be primary appeal to teen -age audiences peals particularly to youthful viewers challenged -should prove right. The (BROADCASTING, Feb. 3). and more on the satisfaction which average cigarette commercial is said to In Compliance Last week a Rey- smoking gives to the mature person. cost between $14,000 and $20,000 (in- nolds spokesman said the company felt Several observers pointed out that cluding talent costs) with some of the it was "already substantially in compli- while the new code has much to say more lavish ones going into the $25,000 ance" with the new code. about what cannot be done, there is class. He indicated, however, that Reynolds very little information on what ciga- A sampling of commercial producers is not sure of how some of the code rette advertisers are allowed to say found little evidence that they expect language will be interpreted: "For ex- under the new rules. the code to be a bonanza. But a num- ample," he said, "we don't know how Cigarette advertisers promised unani- ber of agency sources felt there would 'sexual attraction' will be defined." mously to live inside the new rules - be enough changes in copy lines and He said it would not be difficult for no company indicated that it intended "phasing out" of existing commercials the company to abide by the code in to do less radio or television advertis- to bring a noticeable but probably grad- light of "various modifications" made ing. ual increase in production business as in Reynolds advertising over a period One immediate result of the tobacco the code becomes operative. of time in the precise areas with which code was the announcement by the Nobody expects the cigarette com- the code is concerned. National Association of Broadcasters' panies' use of television to decrease. He indicated that Winston's advertis- TV Code Authority that it will not is- Some sources thought that radio busi- ing is felt to be substantially free of code sue guidelines on cigarette advertising, ness might increase -mainly on the problems, but suggested that commer- as it was prepared to do. The move ground that a voiced message is less cials for Salems -which rely heavily on was taken, it was explained, in order susceptible than pictures to sexy, virile outdoor, "pastoral" scenes-might be to give the new cigarette advertising and perhaps some of the other over- "subject to review." rules a chance to prove themselves. tones challenged by the code. A spokesman for American Tobacco Everybody agreed that so far as com- Some "reorientation and redirection" Co. noted that his company had made mercials themselves are concerned, re- sults will depend on how the adminis- trator interprets the code. Some copy experts contend that strict interpretation could cast in seri- The cigarette code's main restrictions ous doubt as many as 90% of cigarette TV commercials now in use. But this No cigarette commercials in or adjacent to television and is a minority, although a well -placed to persons under 21. minority, view. radio programs appealing "primarily" Have Been Moving Most experts No endorsements by athletes or others who "have special and observers, particularly agency ex- appeal" to persons under 21. perts, feel that the tobacco companies have been orienting their advertising No models in cigarette commercials under 25. toward the code's basic principles over No medical claims that cannot be substantiated by scientific a period of time -including their aban- donment of campus promotions, sub- research. stantial dropping of testimonial adver- tising, minimizing of youth appeal -so 29 BROADCASTING, May 4. 1964 Would these commercials pass the new tobacco code?

The tobacco code administrator, yet to be appointed, cleanliness of the brand; Lark saying charcoal filters the must decide whether or not tobacco commercials will be air that the astronauts breathe, Belair utilizing a setting permissible under the new code. Some, now on the air, that might-or might not -seem to equate smoking with which could be questioned are shown here. Others, which social success. What will be the decisions? No one knows, may be questioned, include the Newport advertisements but the answers could mean millions to tobacco companies which use a ski star and a boy -girl beach scene, Camels and their advertising agencies. (All pictures courtesy of using an ice skater, Philip Morris Commander ads on the U. S. Tele- Service Corp.)

Are they at least 25 years of age? Does the Salem spot Has he participated in "physical activity requiring stam- suggest that smoking is "essential to social ... success ina or athletic conditioning beyond that of normal rec- or sexual attraction," or imply that "their attractive reation"? Is she "smoking in an exaggerated manner" appearance or good health is due to cigarette smoking?" in this Tareyton commercial?

WHAT NOW FOR CIGARETTE SPOTS? continued pal objective of the trade commission. The FTC commenced hearings shortly after the surgeon general's report on several changes before the code was ing is not covered in the cigarette code. cigarette smoking was issued (BROAD- formulated; like other cigarette firms, Advertising Czar The cigarette code CASTING, Jan. 13 et seq.). it dropped campus promotions in June provides for a single administrator to The tobacco industry spends over 1963. American also dropped football pass on all advertising in all media. $200 million yearly on advertising in star Frank Gifford as its commercial The administrator will have power to all media. In 1963, $134.6 million was spokesman last August, announced fine violators up to $100,000 and pro- spent in TV, $19 million in radio, early this year that it would shift away vides no appeal from his decisions. $18.2 million in newspapers and $34 from sports sponsorships, and has start- Principally the tobacco rules ban ad- million in magazines. ed using "more adult" people in its vertising in TV or radio or in other Applauded by Collins, Bell advertising. media aimed at or for people The ac- under 21. tion of the tobacco companies was Thus he-and other tobacco spokes- The rules are aimed also at deglam- commended by LeRoy Collins, presi- men that the code is essentially a ourizing cigarette -felt smoking. A princi- dent of the move to "formalize" what most of the pal aim, the NAB, and by Mr. Bell. code states, is to prevent Mr. companies already are doing. the impression that Collins said: "In moving de- cigarette smoking cisively in this The tobacco rules, Howard Bell, is essential to "social manner, the tobacco prominence, dis- companies have demonstrated code director said last week, contain tinction, success or sexual attraction." the will a significant number of provisions that to provide important self -regulation and The new cigarette advertising regu- self -discipline in serving the public in- the NAB guidelines would have cov- lations go into effect after the tobacco ered. The NAB guides were being pre- terest. In doing so, they are contribut- industry receives clearance from the ing pared to explain in detail the TV code's meaningfully to the future of the Department of Justice about possible whole of American free enterprise." proscriptions on types of cigarette ad- antitrust violations, and after the indus- vertising. Mr. Bell added that the provisions of try has found an administrator. This the cigarette code "embrace the areas Last January the TV code was search is actively underway by the nine of concern to us based on the NAB tobacco amended to forbid cigarette advertising companies which have pro- TV code's present restrictions on aimed cig- at youth or conveying the im- posed the code. arette advertising appealing to youth pression that smoking promotes health. Although George V. Allen, president and involving health claims." The code authority will, however, of the Tobacco Institute, expressed the In discussing the cigarette code, Mr. soon issue a set of guidelines on ciga- hope that the Federal Trade Commis- Bell stressed that there is no conflict rette smoking in programs. This was sion would halt its current proceedings between the broadcast code and the to- the second provision in the TV code to give the code a chance to work, his bacco provisions. In some areas, he that was added earlier this year. This plea seems to have fallen on barren observed, the tobacco code goes further section provides that "care should be ground. Paul Rand Dixon, chairman of than the TV code (any person shown exercised so that cigarette smoking will the FTC, said the move will not halt smoking must be at least 25 years old not be depicted in a manner to impress the agency's consideration. Further- and must look it; ban on the depiction the youth of our country as a desirable more, he added, the restrictions do not of "exaggerated" smoking, etc.). habit worthy of imitation." Program - apply to the health hazard, the princi- The new code does not, however, Mr.

30 (BROADCAST ADVERTISING) BROADCASTING, May 4, 1964 Is he involved, indirectly, in a testimonial? Is what he's Does fishing require "stamina or athletic conditioning doing more than "normal recreation," and if so, does beyond that of normal recreation "? Do these scenes commercial "depict" him as a smoker? Does she imply promoting Chesterfields indicate smoking is necessary or smoking's sex appeal? desirable?

Does the "extra margin" theme constitute a tobacco Is there any "suggestion that (Marlboro's he man's) at- code violation as a representation with respect to tractive appearance or good health is due to cigarette health "? Questions must be answered on Parliament's smoking"? Is smoking linked to "sexual attraction "? hard sell. These questions must be answered.

Bell noted, say anything about com- She stressed that a "crucial test will to reveal something." The senator dis- petitive claims, some of which are de- be the choice of an administrator with played his concern about tobacco ad- rogatory of other cigarettes. It is also uncommon ability and integrity." vertising only a week earlier during a unclear, he added, on some other mat- Representative Morris K. Udall (D- Senate budget hearing with FTC Chair- ters-What is valid, reliable research? Ariz.), noting his own record of criti- man Dixon (BROADCASTING, April 27). What does the tobacco company code cism of the tobacco industry "for its Tobacco state lawmakers praised the mean about filter advertising and flagrant attempts to lure young people code and some urged the FTC to sus- health? What does it mean when it into the smoking habit," said "the in- pend its regulatory proposals to give refers to romantic appeal? dustry deserves commendation for tak- the code a chance to prove itself. Other public figures applauded the ing such a big stride." But this is not Senators Thruston B. Morton and move by the tobacco companies, but the complete answer, Representative John Sherman Cooper (both Republi- some qualified their praise because Udall added. cans of Kentucky) jointly applauded there is no requirement for labeling re- Senator Frank E. Moss (D -Utah) al- the code. Senator Cooper added his garding the health hazard. so commended the tobacco industry. hope that "the industry's initiative . . FTC Chairman Dixon warned that He had written principal manufacturers be given a full chance to show what it the new tobacco company code is "not and the television networks last year in- can accomplish before any action by going to remove our obligations in any quiring what they were doing "to take an agency of the government [the FTC] way to enlorce the There are glamour out of cigarette advertising" law.... the ... is undertaken." still a lot of things to be thought out (BROADCASTING, April 29, 1963). here. For one thing this plan in no Senator Moss and Representative Representative Harold C. Cooley the House Ag- way deals with the problem of the Paul A. Fino (R -N.Y.) who, like other (D-N.C.), chairman of ricultural Committee and a major sup- health hazard, and this is the main lawmakers have labeling legislation tobacco re- problem we are looking at." pending, said last week they had not porter of federally financed A long time crusader against ciga- abandoned their position. Representa- search "to make smoking safer," corn- the tobacco industry's self -reg- rette smoking, Senator Maurine B. tive Fino said "this is a step in the mended ulatory effort. The code, he said, in Neuberger (D -Ore.) commended the right direction," but it is "far front the combination with his research proposal companies for the code but expressed intent of his legislation" which would "is the only effective means of provid- disappointment that there is no require- require health warnings and labeling ing maximum assurances of health for ment that the public be warned about of nicotine and tar content. the millions of adults who prefer to the effect of smoking on health. The And Disappointment "I was disap- continue smoking." plan, she said, goes "far beyond the pointed that the code does not require meager efforts of the recent past... warning of health dangers in either ad- A similar plaudit came from Gov- Unhappily, it [the code] fails to require vertising or labeling," said Senator A.S. ernor Terry Sanford of North Carolina, adequate effective warning in cigarette Mike Monroney (D- Okla.) when asked who said the code is "evidence of states- advertising and labeling, a requirement to comment. Senator Monroney ob- manship and public responsibility." that most objective observers have long served that the code "provides an ex- The move even won a measure of considered essential if the full impact cellent beginning" but that while it praise from the U. S. surgeon general, of the hazards of smoking are to be seemed to deal with "affirmative repre- Dr. Luther L. Terry. "Health is the brought home to the American people." sentation," it did not touch on "failure sole concern of the Public Health Serv-

BROADCASTING, May 4, 1964 31 ice in the matters of cigarette smok- ing sought. In last week's announce- contrary, he said, there were no con- ing," Dr. Terry said, "and we feel that ment, the tobacco makers said that the ferences with advertising agencies or any course of action which may have administrator "shall be a person of rec- with any media. "This is a serious the effect of dissuading the youths of ognized independence, integrity and in- effort," he said, "to deal with questions the country from smoking is a pro- tellectual achievement to the end that raised in various quarters about cigarette gressive step." decisions by him shall command public advertising." Backed by Big Nine. The cigarette confidence and respect." The code was established and sub- advertising code was announced April The code provides for no appeal from scribed to by these nine companies: 27, with the backing of nine major ciga- the administrator's decisions. This is far American Tobacco Co. (Lucky Strike, rette manufacturers. It goes into effect stronger than the TV code which per- Pall Mall, Tareyton); Brown & William- after an administrator is chosen and mits a series of appeals from the rulings son Tobacco Corp. (Raleigh, Viceroy, clearance is received from the Justice of the code authority. This runs to Kool); Larus & Brother Co. (Holiday, Department. the code director, the code review board Domino); Liggett & Myers Tobacco Co. No names have been mentioned pub- and, in exceptional cases, to the TV (L&M, Chesterfield, Lark); P. Lorillard licly for the post of administrator, but board of the NAB. Co. (Kent, Old Gold, Newport); Philip at one point during the early discussions The Tobacco Institute's Mr. Allen Morris Inc. (Philip Morris, Marlboro, the name of the late General Douglas emphasized last week that the code is Parliament); R. J. Reynolds Tobacco Co. MacArthur was used as an illustration the work solely of cigarette companies (Camel, Winston, Salem); Stephano Bros. of the caliber and stature of the man be- and advisors. Despite rumors to the Inc. (Marvel); U.S. Tobacco Co. (Ski).

These are the provisions of the cigarette advertising code

ARTICLE IV health is due to cigarette smoking. to constitute, through omission or inclu- shall con- sion, a representation with respect to ADVERTISING STANDARDS (g) No cigarette advertising tain a picture or an illustration of a per- health. If the administrator shall have SECTION 1. All cigarette advertising and son smoking in an exaggerated manner. determined that such advertising con- promotional activities shall be subject to (h) Cigarette advertising shall not stitutes a representation with respect to the following: depict as a smoker any person well health, the provisions of Section 2 of (a) Cigarette advertising shall not ap- known as being, or having been, an this article shall apply. pear (i) On television and radio pro- athlete. SECTION 4. No cigarette advertising grams, or in publications, directed pri- (i) Cigarette advertising shall not shall be used which refers to the removal marily to persons under 21 years of age; depict as a smoker any person partici- or the reduction of any ingredient in the (ii) In spot announcements during any pating in, or obviously having just par- mainstream smoke of a cigarette, except program break -in, or during the pro- ticipated in physical activity requiring that it shall be permissible to make a gram break immediately preceding or stamina or athletic conditioning beyond representation as to the quantity of an following, a television or radio program that of normal reaction. ingredient present in the mainstream directed primarily to persons under 21 (j) Testimonials from athletes or ce- smoke or as to the removal in toto of years of age; (iii) In school, college, or lebrities in the entertainment world, or an ingredient normally present in the university media (including athletic, the- testimonials from other persons who, in mainstream smoke, if: atrical and other programs); (iv) In the judgment of the administrator, would (a) The administrator shall have de- comic books, or comic supplements to have special appeal to the persons under termined that such representation is sig- newspapers. 21 years of age, shall not be used in nificant in terms of health and is based (b) Sample cigarettes shall not be dis- cigarette advertising. on adequate relevant and valid scientific tributed to persons under 21 years of SECTION 2. No cigarette advertising data: or age. which makes a representation with re- (b) A disclaimer as to significance in (e) No sample cigarettes shall be dis- spect to health shall be used unless: terms of health shall be set forth in such tributed or promotional efforts conduct- (a) The administrator shall have de- advertising in substance and form satis- ed on school, college, or university cam- termined that such representation is sig- factory to the administrator; or puses, or in their facilities, or in fratern- nificant in terms of health and is based (c) The administrator shall have de- ity or sorority houses. on adequate relevant and valid scientific termined that a disclaimer is unneces- (d) Cigarette advertising shall not data; or sary for the reason that the representa- represent that cigarette smoking is es- (b) If the administrator shall have tion in such advertising has no health sential to social prominence, distinction, determined it to be appropriate, a dis- implication or that such implication is success, or sexual attraction. claimer as to significance in terms of not material; and (e) Natural persons depicted as health shall be set forth in such adver- (d) The quantity of such ingredient smokers in cigarette advertising shall be tising in substance and form satisfactory is determined and expressed in accord- at least 25 years of age and shall not be to the administrator; or ance with uniform standards adopted by dressed or otherwise made to appear to (c) The administrator shall have de- the administrator for measuring the be less than 25 years of age. Fictitious termined that the representation with re- quantity of the ingredient present in the persons so depicted in the form of draw- spect to health in such advertising is not mainstream smoke, provided that, until ings, sketches or any other manner material. such uniform standard is so adopted, the shall appear to be at least 25 years of SECTION 3. The inclusion in cigarette quantity of such ingredient may be de- age in dress and otherwise. advertising of reference to the presence termined and expressed in accordance (f) Cigarette advertising may use at- or absence of a filter, or the description with any recognized scientifically valid tractive, healthy looking models, or illus- or depiction of a filter, shall not be method disclosed to the administrator trations or drawings of persons who ap- deemed a representation with respect to without any requirement of confidential pear to be attractive and healthy, pro- health unless the advertising including treatment. vided that there is no suggestion that such reference, description or depiction, SECTION 5. Any advertising determined their attractive appearance or good shall be determined by the administrator by the administrator in conformity with

32 (BROADCAST ADVERTISING) BROADCASTING, May 4, 1964 Wis.

iu.

Can any one radio station really cover 117 counties?

Around New York, possibly not - or even in tune to WHO Radio weekly! (See NCS '61.) any great metropolitan complex which boasts Only 22 radio markets in America offer you several 50,000 -watt clear channel stations. a larger audience than WHO Radio. That's But in Iowa, YES! WHO Radio reaches why this station is on the "top 25" list for 42% of the homes in the entire area mapped many, many important national advertisers. above, weekly - 94 counties in Iowa, plus 23 Again - don't judge Iowa by New York in Illinois, Minnesota and Missouri. In one yardsticks. Ask PGW for the really astonish- of those Missouri counties, 82% of the homes ing facts. WH for Iowa PLUS !

Des Moines ... 50,000 Watts ... NBC

Ilikip.Peters, Griffin, Woodward, Inc., National Representatives

BROADCASTING, May 4, 1964 33 the code may include the following Hitchcock; and the Hartford Insurance legend: This advertising (label) con- Group, through McCann-Marschalk, in forms to the standards of the Cigarette nine NBC News pre -election TV spe- Advertising Code." cials next fall. smart money's ARTICLE V on a ABC Radio reports PROCEDURES IN EVENT OF VIOLATION t OF CODE increased business SECTION 1. Any person, firm or corpo- ration subject to this code, who violates ABC Radio reported last week that any provision of this code, shall, in the gross billings for the second quarter of discretion of the administrator with re- 1964 are already equal to the entire spect to each such violation, pay to the fourth quarter of 1963. Total billings iHdtlt9üWi ,.,. , office of the administrator as liquidated t'or the first six months of this year are iUl u;:. damages, and not as a penalty, a sum, expected to exceed those for a similar not to exceed $100,000, as determined period of 1963 by more than $1 mil- itdllMk, by the administrator after consideration lion. The billings increase was attrib- by him of all relevant facts. The ad- uted to new expenditures by current IllttBltAD ministrator shall establish regulations radio advertisers and sponsorships using for the determination of such violation ABC Radio for the first time. and for the assessment and payment of New advertisers on ABC Radio this such damages. No sanction shall be im- year include: American Express Co., posed without affording a hearing to the New York; Emery Industries, Cincin- alleged violator. Upon written request nati; Grove Labs, St. Louis; H. J. Heinz from the administrator, an alleged vio- Co., Pittsburgh; Bloch Bros. Tobacco later of the code shall promptly deliver Co., Wheeling, W. Va.; Morton House to the administrator any material and Kitchens, Nebraska City, Neb.; Na- documents in its possession which are tional Car Rental System, Jackson, relevant and material to a determination Miss.; The Wander Co., Chicago; by the administrator as to whether the Merle Norman Cosmetics; Cook Chem- code has been violated. ical Co., Kansas City, Mo.; and The SECTION 2. Nothing herein contained Borden Co., New York. shall be construed to give any person, firm or corporation, other than the ad- ministrator, any cause of action. Wade, Compton end SECTION 3. In the event of a violation of this code, the administrator in his discretion may make public the fact of plans for merger such violation in such manner as he u aiUtslr" _ The marriage plans of Wade Adver- 'litipilMìWf:ötWikïi may deem appropriate. ....:; -. .. . ,-,. tising and the Chicago office of Comp- ti¡;py tfP, ,,,, r; , iw r. ton Advertising were dissolved last NBC -TV registers week and the "engagement" was over. As a terse statement from Wade ex- $25 million in sales pressed it: "The Compton-Wade merger negotiations have been broken off be- of too many account conflicts 14c414::r.a,.::,ttül NBC -TV announced last week that cause it has recorded more than $25 million coupled with a desire on the part of ...... in sales since mid -April to 19 adver- the Wade employes- stockholders to con- tinue as an independent agency." «gtím;tt.' tisers for the network's I964 -65 eve- ning program schedule. The prospect of the account conflict Six of the advertisers bought into roadblocks had been posed earlier when programs that will be new on NBC -TV word of the mutual wooing became Our stati,a , -hnw increases of op to next season. They are Mattel Inc., Los known (BROADCASTING, April 27). The 58% in national billings last year. romance first began to bloom in Janu- That's because Angeles, through Carson /Roberts, Los our skilled salesmen ary, it was related, before Wade lost represent a short list of major Angeles, half- sponsorship of the Flipper stations the nearly $15 million Alka -Seltzer ac- in leading markets. Each proposal is series; Timex watches, through War- count, but this event was not held re- thoroughly researched and as concise wick & Legler, New York, co-sponsor sponsible for the change of hearts. as a telegram. Most time-buyers like of Kentucky Jones; Gerber Products, Wade continues to handle over $5 our way of selling and order: WNEW, Fremont, Mich., through D'Arcy, New million in billings for other Miles Labo- NEW YORK; KLAC, LOS ANGELES; WIP, York, alternate half -hour of 90 Bristol PHILADELPHIA; ratories products. Miles has not yet WHK, CLEVELAND; Court; Speidel Corp., through McCann - WCBM, BALTIMORE; chosen a successor agency for Alka- KMBC, KANSAS CITY; Marschalk, New York, and Plymouth, WDRC, H R PO D. Seltzer, a heavy TV account. through Ayer, Detroit, the N. W. for Speculation about the account con- Alfred Hitchcock Hour; and Consum- i, 'i .ales flicts noted that Wade handles some ers Products Division of Union Car- billings for Toni Co. while Compton OFFICES:CHICAGO, bide, through New NEW YORK,BOSTON, William Esty, York, handles a larger portion of Alberto - PHILADELPHIA,ST. LOUIS, DETROIT, for Solo and the Daniel Boone series. LOS ANGELES AND SAN FRANCISCO. Culver. Also, among other possible con- Other sponsors include Max Factor flicts, Wade handles International Mill- Co., Los Angeles, through Carson/ ing Co. and Compton represents Quak- Roberts, in Mr. Novak and Alfred er Oats Co.

34 (BROADCAST ADVERTISING) BROADCASTING, May 4, 1984 the tenth largest consumer market in America

U. S. Routes 70 and 75 cross less than ten miles WHIO CBS CHANNEL 7 north of Dayton. Within 70 miles of that intersection -TV live 3,500,000 people... many of them in seven metropolitan areas... with a buying power of over seven billion dollars. At the center of Megacity 70-75 are our powerful transmitters reaching -via TV, AM and FM -a commanding segment of this HI rich market, and providing one of the best media WHIO -AM -FM DAYTON, OHIO buys in broadcasting today. For proof of it Associated with wsB, wse -TV, Atlanta, listen to George P. Hollingbery-who knows Mega- wsoc, wsOC -TV, charlotte, wino- AM -FM, Miami, Francisco- Oakland city 70-75, and knows how efficiently, effectively, and KTVU, San and economically you can reach it. 1104 FT.

BROADCASTING, May 4, 1964 35 The odds on a prime -time buy

Grey Advertising analysis shows that the ence in predictability is not very large, the advertiser is in the position to make a program decision- albeit with greater risk involved in picking `safe' or `venture' risk-but with the dimensions of that risk in complete view, so that his deci- television programs can be predicted sion- making control on new versus old program selection is relatively good." The newsletter concluded that the A detailed analysis of the risks in- sidering such factors as: the show itself risk differential between the old and the volved in buying prime -time network (Is the proposed program really new new program is not so great as to dis- television suggests that effective spon- and unique? Who's writing it? Who are courage all ventures into new program- sorship can be achieved by a balance of the cast and what is their TV box ing, and added: old and new shows on the TV screen. office potential? How sound is the pro- .. Buying a new program can hold The report was released today (May 4) gram development plan ?) and the net- promise of even greater success than by Grey Advertising, New York. work and time period (Opposite what a `tried and true' program, particularly The topic of "risks in TV advertis- programs on other networks? What if the new show may have some dis- ing," which was explored in the May shows precede or follow it on the same tinctive psychological thrust. Are we issue of Grey Matter, the agency's news- network and on the competition ?). advocating throwing caution to the wind letter, was placed into focus by these The knowledgeable agency realizes and buying all or mostly all new pro- preparatory questions: "How great is the extent of the risk in purchasing new grams? Of course not. But there is a the margin of risk between a `safe' pro- shows, the analysis pointed out. It balancing point somewhere between the gram and a 'venture' program ?" "How also perceives the risks in an established amount of new and old programing, valid are the prevalent yardsticks for show, particularly when it's placed in a which an advertiser must find. Individ- evaluating such programs ?" "Are new new time period, or remains in the same ual brand budgets and requirements shows really as unpredictable as is gen- period but with new competition. The will indicate the key." agency also knows the risk is minimized when an old program remains in the Network of agencies 'Success' and 'failure' same time period and the competition of `new' and 'old' shows and lead -in do not change. But the to handle movie ads newsletter stressed that even with prov-

OF 36'NEW OF 65 'OLD' en TV shows, there is a risk because PROGRAMS PROGRAMS A chain of advertising agencies to the price goes up and the decision must W I%2 -3 N M62-3.. grass -roots advertising effective- be made on a projection of the show's provide ness for new motion pictures in their ...percent met did not performance at the higher rate. return in 19634 An advertiser who must decide be- premiere showings in the nation's ma- by tween a proven property and a new jor markets has been organized Mort president the show, the newsletter stated, is con- Goodman, of Goodman fronted with the dilemma: "Bold and Organization, Hollywood agency. All - Star Films is the first client of the new -preen, that did new or old and true ?" His selection return Vn Iq63-4 must consider not only the probable im- agency network, which will be em- pact and longevity of the program ployed for the company's first picture, but also the relationship of the cost to "Love -Italian Style," to be released the projected efficiency of the show. in June. Narrow Gap From past experience, Mr. Goodman, a veteran motion pic- erally supposed ?" "Is the terror of Grey Advertising has concluded that the ture advertising-public relations man `speculative' risks blunting advertisers' gap between predictability of new who has served in executive capacities courage to take `calculated risks' ?" shows and old shows is not as wide with Warner Bros. and Republic Pic- The newsletter noted that the rising as is usually supposed, it was claimed. tures before organizing his own agency, costs of prime time network TV and In a typical broadcast year, approxi- said that one of the most important "the fear of failure" of programs have mately two -thirds of the new shows do responsibilities of the local agencies accelerated the trend toward participat- not return for the next broadcast season, making up the chain will be in placing ing purchases, which now account for while two-thirds of the old programs the radio-TV budgets in their areas. 53% of the evening network schedules. do return. The skilled predictor there- Use of the broadcast media has become The strong trend toward "playing it fore estimates lower for new shows than "a major factor" in promoting new safe and snug" is likely to continue, it for old shows. Using the 1962 -63 sea- movies, he said, estimating that a mini- was said, but this "close -to- the -vest" ap- son as an example, Grey's projections mum of $250,000 will be spent for ra- proach to TV is causing "many a missed were within 10% of actual performance dio and television advertising for "Love opportunity" and many "so -so" results for 52% of old shows and 44% of new -Italian Style." when, within reach, are buys with prom- programs, and within 20% of the mark Agencies signed as charter members ise of success that outweigh the risks of for 79% of old shows and 70% of the of the network: Wexberg -Arlen Adver- failure. new ones. tising, Chicago; Queen City Advertis- The Risks Involved These "missed "Naturally, the risk in buying a new ing Agency, Charlotte, N. C.; Paul A. opportunities," according to Grey Mat- show is still greater than buying an old Levi Co., Boston (covering New Eng- ter, often do not involve taking daring program," Grey Matter acknowledged. land); Sid Balkin & Associates, Hous- chances. A realistic weighing of the "But our ability to predict the risk of ton (covering Texas and Oklahoma) ; risks involved in venturing into the failure of one versus the other isn't sig- the Pettingill Agency, Coral Gables, new program can be achieved by con- nificantly different. Because the differ- Fla. (covering Miami); Earl Maxwell 36 BROADCAST ADVERTISING) BROADCASTING, May 4, 1964 N KIII is the new (signed on May 4th), progressive facilities, and the most showmanship. As Kill throws television station reaching out to the booming South out the net of fine viewing, it'll haul in for you a Texas Gulf Coast area. Located in Corpus Christi, spectacular catch of buyers. Yes, if its sales you KIII is the glamour station with the largest studios, want, net the South Texas Gulf Coast area by

the highest tower (949 feet), the finest production coming down to the sea . . . with Channel 3.

Clinton D. McKinnon, Executive Vice President - former owner KVOA -Tv, Tucson; KOAT.TV, Albuquerque. T. Marshall Weaver, Station Manager. Represented by Avery- Knodel, Inc.

CORPUS CHRISTI, TEXAS

BROADCASTING, May 4, 1964 37 for a Mother's Day and Father's Day campaign that will include almost 7,000 SRA gives its annual timebuyer awards spot radio messages and sponsorship in NBC -TV's Today show. The Station Representatives As- Sol Taishoff, editor and publisher Ford Motor Co., through J. Walter sociation announced its annual ad- of BROADCASTING and TELEVISION Thompson, Detroit, has purchased vertising awards last week at the magazines, received the Special sponsorship on ABC -TV (Sunday, June Waldorf- Astoria in New York, nam- Award of Honor for contributions 7, 5 -6 p.m. EDT) of the final holes of ing recipients of its Silver Nail time - to the broadcast industry through the $100,000 Thunderbird golf tourna- buyer of the year and Gold Key "outstanding journalism." Mr. Tais- ment at Rye, N. Y. awards and of a Special Award of hoff's BROADCASTING is now in its Shulton Inc., New York, through Wes- Honor. 33d year of publication. SRA noted ley Associates, that city, plans to ad- Vera Brennan, broadcast super- that he has championed the cause vertise a full line of Bronztan products 1956 through visor since at Sullivan, Stauffer, of broadcasters, and the edi- in a campaign featuring heavy use of Colwell & Bayles, New York, and torial pages of the magazine de- network and spot radio. The Shulton veteran with nounced buyer agencies includ- government encroachments drive, to run from May through Au- ing Scheideler, Beck & Werner; in the broadcast industry. gust, will include sponsorships in CBS Co. and the Biow Co., Awards, plaques and citations Duane Jones Radio's Arthur Godfrey Show and spot messages in 55 major markets. Aluminum Co. of America, Pittsburgh, through Fuller & Smith & Ross, that city, has renewed for another 52 weeks the Huntley- Brinkley Report on NBC - TV (Monday- Friday. 7 -7:30 p.m.), starting in September. Alcoa sponsors a 15- minute segment each Monday and on alternate Wednesdays. NBC Radio reported last week that 13 clients accounted for more than $3 million in new and renewed business Mr. Matthews Miss Brennan Mr. Taishoff during a period from March 9 -April 15. The clients concerned are: Rexall, received the 1964 Silver Nail award. were presented by Lloyd Griffin, TV through BBDO, New York; Mars Inc., Leonard S. Matthews, executive president of Peters, Griffin, Wood- through Needham. Louis & Brorby, vice president of Leo Burnett Co., ward, and chairman of this year's Chicago; Plymouth -Valiant, through Chicago, won the Gold Key awards committee. Edward Codel N. W. Ayer & Son, Philadelphia; Olds- award for outstanding leadership in of the Katz Agency, New York, and mobile, through D. P. Brother & Co., advertising. Mr. Matthews has been president of SRA, presided at the Detroit; Lincoln -Mercury, through with Burnett since 1948 when he luncheon. Kenyon & Eckhardt, Detroit; Ford joined the research department, Featured speaker was Representa- Quality Car Care, through J. Walter moved to media in 1949 as a time - tive Walter E. Rogers (D -Tex.) Thompson Co., Detroit; The Bank of buyer and subsequently rose through chairman of the House Communi- America, through Johnson & Lewis executive ranks to his present post. cations Subcommittee (see page 54). Advertising, San Francisco; Mail Pouch Tobacco, through Warwick & Legler, New York; Homelite Saws, through Sutherland- Abbott, Boston; Retail Clerks International, through Robert & Associates, Memphis; Nemer Adver- during the summer months, beginning M. Gamble Jr., Washington; General tising Agency, Minneapolis; All Amer- June 1. Campaign for Dr. Scholl's Mills, through Dancer- Fitzgerald -Sam- ica Advertising, New Orleans; Demiris, Zino-Pads and foot powder reportedly pie, New York; Voice of Prophecy, Rice & Associates, Salt Lake City; Jack marks 50% increase in brand's radio through Milton Carlson Co., Los An- Wodell & Associates, San Francisco budget. geles, and Metropolitan Life Insurance (covering Seattle and Portland); Ernest U. S. Time Corp., New York, for Co., through Young & Rubicam, New S. Johnston Advertising, Washington; Timex Watches, through Warwick York. Ahnevant Advertising Agency, Atlanta; & Legler, New York, has purchased co- Mildred Siegel Advertising, Cleveland sponsorship of NBC -TV's Kentucky Rep (covering Detroit); Nathan S. Wise appointments ... Jones, which starts on Sept. 19 (Satur- Advertising, Cincinnati (covering In- WOL Washington: days, 8:30-9 p.m. EDT). Gill -Perna Inc., dianapolis); Feldman & Kahn, Pitts- New York. burgh; Mercury Advertising, Kansas Armour & Co., Chicago, through Foote, WRLP(rv) Greenfield, Mass.-Keene, City; Harry Bortnick Advertising, Phil- Cone & Belding, that city, has renewed N. H.- Brattleboro, Vt.: adelphia; Arthur Enterprises, St. Louis, a 26 -week schedule for Dial soap at Vic Piano As- sociates, New York. and Gustav Marx Agency, Milwaukee. three stations in the Spanish Interna- tional Network group; KWEX -TV San WKYW Louisville, Ky.: Mid -West Business briefly ... Antonio; XEJ -TV Juarez, Mexico, and Time Sales, Kansas City, Mo., as re- XEFE -TV Laredo, Mexico. gional Scholl Manufacturing Co., Chicago, representative. through West, Weir Si Bartel, New Schick Electric, Lancaster, Pa., WINF Manchester, Conn.: Kettell- York, has purchased sponsorship in 13 through Norman, Craig & Kummel, Carter Inc., Boston, as New England ABC Radio daytime newscasts weekly New York, last week announced plans representative.

38 (BROADCAST ADVERTISING) BROADCASTING, May 4, 1964 ONE ORDER COVERS PANAMA CITY DOTHAN FORT WALTON BEACH TALLAHASSEE

316,000 WATTS OF FULL POWER enables you to place one order on WMHG -TV ... and cover key Dixie markets

which show population over a half million and buying in- come exceeding half -a- billion dollars annually!* WHY BUY ONE MARKET HERE? ANOTHER THERE? WJHG -TV booms out the clearest, sharpest pictures in black- and -white ... ex- clusive Color, too ... plus hand -picked network shows that deliver for you, hour after hour, day after day. So, get more for your money. Contact Venard, Torbet & McConnell, Inc., nationally ... ar in the South, contact James S. Ayers Co., for choice avails.

W)HGTU 7 PANAMA CITY, FLORIDA NBC /abc

'Sales Management Raymond E. Carow, Managing Director

BROADCASTING, May 4, 1964 39 Network TV billings up 7.8% in January

Network television billings for NETWORK TELEVISION NET TIME AND PROGRAM BILLINGS time and talent were reported today (Source: TvB/LNA -BAR) 4) at $103,379,200 (May in Janu- January 1963 January 1964 Percent change ary 1964, an increase of 7.8% over Daytime $26,973.4 $ 28,548.4 + 5.8 the same month the year previous Mon.-Fri. 20,994.2 21,521.5 + 2.5 ($95,929,000). Sat.-Sun. 5,979.2 7,026.9 +17.5 Television Bureau of Advertising Nighttime 68,955.6 74,830.8 + 8.5 also reported network gross time Total $95,929.0 $103,379.2 + 7.8 billing in January as $74,474,800, or about 9% over the $68,273,100 NETWORK TELEVISION GROSS TIME BILLINGS reflect time discounts granted to ad- total in January 1963. (Source: TvB /LNA -BAR) vertisers as well as program (talent) January 1963 January TvB has begun reporting network 1964 production costs charged to the ad- ABC -TV $18,264.8 $18,556.1 TV billings on a basis of net time vertiser. All figures are before agen- CBS-TV 25,912.7 29,117.7 cy and talent for the networks in total NBC -TV 24,095.6 26,801.0 commission. and for day parts, while showing in- Total $68,273.1 $74,474.8 The bureau, however, did not iso- dividual networks billings on a gross late time and talent figures for each (one -time rate) basis. (Gross billing CASTING based on previous TvB re- of the networks. TvB declined to comparisons are supplied by BROAD- ports). Net time and talent costs release these totals.

and Sudden Change also are concen- tising." He said EWR &R has "done an Magic Secret will trated in TV. excellent job for eight years," and that "The test seizure by the FDA of a if another agency is selected, it should continue TV ads small quantity of Magic Secret . . not detract from Erwin Wasey's "estab- does not have the effect of stopping lished track record." the further sale of this product," Wil- An assortment of promotional ma- lard Gidwitz, Helene Curtis president, terial and more than 35 cartons of stated. "While this matter is in the Helene Curtis Magic Secret Wrinkle - courts, all stores now selling Magic Doyle Dane Bernbach Smoothing Skin Lotion were seized in Secret will continue to do so," he said. Baltimore last Thursday (April 30) Mr. Gidwitz said Magic Secret was gets accounts following Food and Drug Administra- developed over a period of several two tion charges that the product is unsafe years, tested by five independent labo- and improperly labeled. officials FDA ratories and four dermatologists, "and Doyle Dane Bernbach, New York, branded Magic Secret a drug "not cleared by all of them." He said it was last week picked up two new accounts generally recognized as safe and effec- launched "only after all our own tests which 1963 tive" for prolonged use. They claimed in spent about $5 million were completed and favorable reports on advertising, half of which was in that its label does not name each ac- were received from scientists and doc- tive ingredient, implies a false promise television. tors and after intensive market testing" The Quaker Oats Co., Chicago, of permanent improvement, and im- which proved its safety and the five to switched its $3.5 million account for plies benefits it cannot produce. eight hour duration of its effects. Magic Secret claims to be the first Quaker Oats and Mother's Oats from cosmetic of its type on the market, a Compton Advertising, Chicago, effec- fast growing new field which now also Chicken -of- the -Sea tive for the fall campaign. About $1.1 includes Coty Inc.'s Line Away and million of the total is in TV. Hazel Bishop Inc.'s Sudden Change gets ad presentations Effective June 1, DDB will handle (BROADCASTING, April 20). billings for International Latex Corp.'s Helene Curtis Industries Inc. and its Van Camp Sea Food Co., Long Isodettes' Division, now with Kenyon agency, Edward H. Weiss & Co., Chi- Beach, Calif., last week confirmed re- & Eckhardt, New York. Virtually all cago, said there would be no change ports that it is reviewing the $3.5 mil- of the $1.5 million spent last year by in the product's $5 million -plus TV lion Chicken -of- the -Sea account and the company was in TV. campaign, or in its advertising copy. has invited several advertising agencies, They thought the government's move including the incumbent, Erwin Wasey, might tum out to be a publicity bless- Ruthrauff & Ryan, Los Angeles, to sub- Day buys out partner ing in disguise, based on trade and con- mit presentations for the business. sumer reaction. No one has refused to Chicken -of- the -Sea is a substantial TV Del Day, president of Day-Welling- carry the advertising, the agency noted. advertiser, spending about $2 million in ton Inc., Seattle -based radio -TV sales The Magic Secret campaign includes network and spot television. representative firm, has become sole some print media as well as TV, but Eugene H. Stokes, advertising and owner of the company with the pur- the largest portion of the billing is in sales promotion manager of Van Camp, chase of Gil Wellington's one -half in- television, with spot schedules on sta- stressed that "the only reason for this terest. Transaction was completed May tions in about 30 markets plus NBC- review is that sound management poli- I. Firm will maintain its present head- TV. Advertising drives for Line Away cies call for a periodic review of adver- quarters at 510 Vance building.

40 (BROADCAST ADVERTISING) BROADCASTING, May 4, 1964 We color commercials free.

Why not? We air everything we can in color! Local We'll handle anything you send... live, film, tape, news, feature programs, station breaks, and even slides, you name it! This is a great place to test promos. When you buy time on WFGA -TV, you're your color commercials, too - we've had 7 years welcome to use black and white, but why not capti- of color - casting experience! See your Peters, vate Jacksonville with the extra effectiveness of Griffin, Woodward "Colonel" for availabilities on color - especially since it doesn't cost any more? WFGA -TV, the Southeast's most colorful station.

WFGA-TV /JACKSONVILLE 4t> AN AFFILIATE OF WOMETCO ENTERPRISES, INC.

BROADCASTING, May 4, 1964 41 Broadcasters alone do not an industry make FCC extends deadline AGENCIES, SPONSORS NEEDED FOR SELF -REGULATION The FCC last week granted the An outline for overhauling the pres- communicating against the background request of the National Associa- ent system of self -regulation in the of the public's interest." tion of Broadcasters and extended broadcast field to include the sponsor "Establish specifics governing such from May 4 to May 25 the dead- and agency was proposed Friday (May aspects of broadcasting as: positioning line for comments on the com- 1) by Leonard S. Matthews, executive of commercials; permissible commer- mission's proposed amendments to vice president of Leo Burnett Co., Chi- cial time, and permissible 'quasi -com- its double billing rules. cago. The present self -policing system mercial' time and use (billboards, on- The rule changes would pro- he said "could be improved." camera identification, credits, promos, hibit the presentation of any doc- Mr. Matthews said his proposal in- etc.) ." ument that falsely states the troduces "for the first time a demo- "Prepare a new set of codes and amount actually charged by a sta- cratic procedure into the free enter- ground rules, guide lines and prohibi- tion for broadcast time. The prise system of broadcasting." He felt tions with regard to commercial copy." commission also asked for com- government regulation could never Mr. Matthews noted that the govern- ments on the applicability of its solve the industry problems nor should ment's regulatory control covers only proposed rule and nine interpre- it. station licensing while the industry ex- tations of practices which would Speaking before the annual conven- tends far beyond to networks, produc- be banned (BROADCASTING, March tion of American Women in Radio and ers, unions, advertisers and agencies. 30). Television in Tulsa, Okla., Mr. Mat- The National Association of Broadcast- thews urged: "Let the industry solve its ers, he noted, represents only stations own problems. But let all segments of and networks, and here "the broadcast- the industry participate in their solu- ers themselves set the ground rules and, meaning the licensee is conscious of tion." more importantly, the interpretation of his action but does not exempt those Mr. Matthews suggested a tripartite the rules." who are unaware they are violating body, "equally representing the broad- Thus, he concluded, "we find that FCC rules. "Repeated," the commission casters, the advertisers and their agen- such limitations, curbs and policing as holds, is more than once. It is these cies," which he hoped could achieve do exist are imposed upon the totality interpretations that the stations are chal- "such stature that its voice could be of the broadcast communications world lenging. heard and heeded throughout the by only a segment of the industry." The stations have until May 12 to broadcasting world." Such a policing system, he considered respond to the Justice Department's The proposed name: Broadcasters, neither adequate nor democratic. suit. Washington attorneys for the four Advertisers, Agencies Committee. The TV's met last week with Douglas A. BAAC, he said, "could be the final Anello, chief counsel of the National arbiter of all aspects of broadcast ad- Association of Broadcasters, to chart a vertising." FCC fine cases common strategy for the legal battle Here are the general areas Mr. Mat- ahead. The NAB has pledged "every thews felt the BAAC might function. taken to court possible assistance" to the stations and It could: plans to file as a friend of the court. "Survey, examine and analyze broadcasting in its entirety." The Justice Department, acting in "Determine what is the ideal struc- behalf of the FCC, is taking four Min - Also in advertising ... ture of broadcasting neapolis-St. Paul television stations to in fulfilling its Part ways Studebaker Corp., South complex role of informing -entertaining- court to try to collect FCC -imposed fines. Bend, Ind., and D'Arcy Advertising, New York, have terminated their six - At issue is the collection of $500 year relationship. Studebaker plans to fines from each of the stations -KSTP- announce another agency "in a short TV, WCCO -TV, KMSP -TV and WTCN -TV. time." MJ &A's Chicago results The case is the first court test of an FCC forfeiture order. The Justice De- Change of address Kircher, Helton & MacManus, John & Adams partment filed briefs against the sta- Collett Inc., Dayton -based agency, has Inc.'s first full year of operation tions at the U. S. District Court in moved its Cincinnati office to Carew in Chicago has resulted in a Minneapolis at the request of the com- Tower, Fifth and Vine Streets. 40% billing growth there to a to- mission, which must prosecute through TV more effective If a housewife is tal of $10 million, it was reported the attorney general's office. last week by Fred J. Hatch, senior not interested in a specific product, she The FCC demanded vice president and Chicago region- the fines after will forget a magazine advertisement the stations aired al director of the national agency spots on a local issue about that product more easily than she without sponsor identification (BROAD- which has its headquarters in will a TV commercial. This was the Bloomfield Hills, Mich. CASTING, Nov. 4, 1963). The FCC conclusion reached by Assistant Profes- charged The agency's projected total that the violations were both sor Dodd I. Buchanan of the University willful national billing for 1964 should and repeated. The stations ac- of Colorado School of Business, Boulder, reach $65 million, Ernest Jones, knowledged the violations but refused in a four -month study last winter on the MJ&A president said. The agen- to pay (BROADCASTING, Dec. 2, 1963). reading and TV viewing patterns of 149 cy opened its new Chicago of- They claimed they withdrew the spots women in New York City. Professor fice last spring following acquisi- after several airings when they realized Buchanan's findings are reported in the tion of the former George H. the announcements violated FCC rules. April issue of Journal of Advertising Re- Hartman agency there. Therefore, the stations said, the offenses search in an article, "How Interest in were neither willful nor repeated. the Product Affects Recall: Print Ads The commission defines "willful" as vs. TV Commercials."

42 (BROADCAST ADVERTISING) BROADCASTING, May 4, 1964 Only a tiny piece of paper -but it's worth $1,000,000,000!

This, of course, is a trading stamp -well -known to workers will be required at one stage or another of shoppers for the little "extras" of good living it makes production or distribution to operate stamp compa- possible. nies and to supply merchandise for stamp redemp- But it's much more than this from an economic tions. point of view. So the tiny piece of paper shown above represents an industry that contributes one billion dollars to our Today the trading stamp industry is a dynamic economy every year. economic force that helps make America a prosperous nation. Actually, the total retail value of merchandise re- ceived by consumers redeeming stamps in a stale usu- This year alone, the industry will buy an estimated ally comes to more than 100 per cent of the money paid $500,000,000 worth of products (at cost or wholesale by the merchants who purchase stamp services. In all prices) from more than 600 U.S. manufacturers of cases, the total value going back into the state when the consumer goods in 75 different industries. payrolls, rents, taxes and other expenditures of stamp In addition, the stamp industry is expected to gen- companies are taken into account is substantially more erate another $500,000,000, ranging from over $120 than the money paid for the stamp service. million for transportation, warehousing, and redemp- All told, the trading stamp industry not only brings tion store operation, to more than $90 million in farm extra value to consumers, and a powerful promotional purchases of cotton, wool and other primary mate- device to merchants, but contributes importantly to rials used in the production of merchandise for stamp a stronger economy -both on the national level and redemption. in every state and community in which it does busi- The full -time employment of more than 125,000 ness.

AN AMERICAN WAY OF THRIFT SINCE 1896

BROADCASTING, May 4, 1984 43 THE MEDIA

radio listening takes place away from Radio ratings home. WRLP's case The syndicated ratings ARB is offer- ing to the networks will have a sample loom for ARB size of 17,000 per survey. Four to six for survival reports a year will be made. Data will include average quarter -hour audience Detroit study gives firm by age and sex for both at -home and Surrounded by CATV's, away- from -home listening and total lis- tools for making plunge tening. Cumulative analyses will be in- only one fed by microwave, cluded. into nationals this year ARB's Detroit study, checked by a the station looks for help telephone coincidental survey, showed an average at -home audience for Mon- The American Research Bureau an- day through Friday from 10 a.m. to The National Community Television nounced last week that it is entering 10 p.m. of 131,000, and away -from- Association has told the FCC that no the radio ratings field. The Beltsville, home listening added 95,000 listeners television station that went off the air Md., firm said it will offer the networks for the sanie period. in the last five years blamed a corn- national ratings by late summer or early munity antenna television system for fall, and local service, initially ear- its death (BROADCASTING, April 13). marked for radio outlets in the major Pastore to conduct This statement may have to be taken markets, will be available later, per- back in the next few months. haps by the end of the year. hearing on O'Connell For in the area around Greenfield, ARB, now a major television rater, Mass., where rolling hills make attrac- will rely on a multimedia individual The Senate Commerce Committee will tive scenery but bad television recep- diary technique, decided on after ex- conduct a public hearing Tuesday (May tion, WRLP(TV) (ch. 32) is in what ap- perimentation in the Detroit market 5) on the nomination of a retired Army pears to be a losing battle with a score (BROADCASTING, Feb. 10). The Detroit general that President Johnson wants to of CATV's, about half of them with test was commissioned by RKO Gen- be his top adviser on television commu- 2,000 or more subscribers. eral, which put up $12,000 for the nications matters. WRLP is owned by Springfield Tele- study. ARB added $50,000. James D. O'Connell, retired lieutenant vision Broadcasting Corp. whose pres- At issue in the Detroit study was general and chief of the Army Signal ident, William L. Putnam, is well whether ARB should use a radio -only Corps from 1956 -59, was nominated to known as a practitioner and supporter of or multimedia diary. The multimedia be assistant director of the Office of UHF television. Springfield also owns diary chosen measures radio listening, Emergency Planning and director of wwLP(TV) (ch. 22) Springfield and television viewing and print reading in telecommunications management in the wJZs(TV) (formerly wwoR) Wor- the various homes. White House April 20 (CLOSED CIRCUIT, cester, both Massachusetts, and WIEF ARB said the total measurement March 9). (TV) (formerly woNE; ch. 22) Dayton, made possible in the Detroit study by Senator John O. Pastore (D- R.I.), Ohio. the multimedia personal diaries re- chairman of the Senate Communications WRLP has 10 to 15 employes, and vealed that an average of 42% of total Subcommittee, will preside. provides a measure of local service in news, weather and sports. But station officials question how long WRLP can continue on its present basis. It may either go off the air or become a satel- Nielsen answers critics on sampling technique lite of WWLP. CATV's, station officials say, have The A. C. Nielsen Co., sensitive ple base for audience ratings. been "cutting up" the market. The to criticism about its method of In another move to explain its cable operators, attracted by the hilly measuring national TV audiences, procedures Nielsen has published a terrain, have been moving into the area last week ex- pamphlet titled "What the Ratings in the past half -dozen years, hoisting plained its prob- Really Mean" which justifies the antennas, stringing cables and relaying lem of adverse 1,000 -home base from which nation- programs from, among other places, public opinion al figures are projected. The report Boston, Schenectady, N. Y., Poland in a New York also claims that the Nielsen method Springs, Me., Hartford, Conn., and presentation to of "random" selection of its sample New York City. representatives homes ensures that each TV house- Advertisers Ride CATV's The sta- of the press. hold in the country has an equal tion claims a service area with a pop- Nielsen vice chance of being selected as a unit in ulation of some 130,000. It calculates president a n d the sample. that the CATV systems, within its chief statistical Nielsen began a forced turnover Grade A and Grade B contours, have officer, Warren three months ago of all of its 1,000 some 20,000 subscribers and gross Cordell, defend- Audimeter homes. It will be com- about $1.7 million annually. And, in Mr. Cordell ed the 1,000 - pleted within two years. After 1965 addition to "splintering" its audience, home sample which the company re- the company plans a continuing the station says, the CATV's have cost lies upon for measurement of nation- forced turnover of 20% of its Audi - it the support of national and regional al TV viewing, as an adequate sam- meter homes yearly. advertisers. "Why should advertisers buy us when they can get a free ride from, say, Boston, via CATV7" asked

44 BROADCASTING, May 4, 1964 STATIONS WITH STACKS* STAY ON THE AIR

Westinghouse high -voltage silicon rectifier stacks, 250 watts to 50 kw

* - Why tolerate transmitter outages from rectifier arc unattended or plan to do so in the near future. The back? Mercury vapor tubes, the principal contrib- cost of a silicon rectifier assembly for your trans- utors to lost air time, are just plain old fashioned. mitter can be less than one set of mercury replace- Westinghouse solid -state rectifier stacks will give ment tubes. Take this important step toward you 100% power -supply dependability -no matter trouble -free operation today. Call or write Ozzie what the make or power level of your transmitter. Jaeger, Code 412, WA 5 -7272. Westinghouse Semi- Modernize your high -voltage cubicle. Join the grow- conductor Division, Youngwood, Pennsylvania. SC 2002 ing group of key network and independent stations (AM, FM and TV) whose chief engineers have P.S. Our megawatt rectifier assemblies are helping switched to Westinghouse silicon rectifiers. These to carry the message of hope behind the Iron and men based their choice on the knowledge that Bamboo Curtains. Westinghouse high -voltage assemblies have racked up over 20,000,000 hours of failure -free operation. You can be sure if it's Westinghouse Delay just doesn't pay, especially if you are running

BROADCASTING, May 4, 1984 45 one station spokesman. and warning of the possible death of scheduled for last Wednesday (April Furthermore, WRLP can't look for- free, local television. In addition, Mr. 29). Due to a dispute with the Inter- ward to any appreciable protection Putnam has written the governors of national Alliance of Theatrical Stage from the commission's proposed rule Massachusetts, Vermont and New Employes, executives at Triangle Sta- to require microwave -fed CATV's to Hampshire, declaring that the states tions' WFIL- AM -FM -TV Philadelphia carry local stations on their cable and should exercise regulatory authority were occupied with keeping the station to refrain from duplicating them. Of over all -cable CATV's if the FCC on the air, and thus unable to serve as the 10 major CATV's the station is doesn't. He has not yet received any hosts. concerned about, only one is serviced replies. According to Roger W. Clipp, vice by microwave. The others would, Not Unprecedented WRLP'S situa- president of the Triangle Stations therefore, remain free from FCC juris- tion-in terms of the competition it group, the issues include wage in- diction. faces from a group of CATV's -isn't creases, part time employes and IATSE The station is not carried by any of unique. According to the NCTA, some jurisdiction. Triangle Stations are the CATV's. The one served by micro- 20 to 30 stations are in areas served by WFIL- AM -FM -TV Philadelphia, WFHG- wave, Mohawk Valley TV, in Athol- 6 to 12 systems. And in the moun- AM-FM-TV Altoona, WLYH -TV Lebanon, Orange, Mass., did carry WRLP on its tains around Scranton -Wilkes -Barre, all Pennsylvania; WNBF- AM -FM -TV cable, but dropped it in March in favor Pa., an area served by three UHF sta- Binghamton, N. Y.; WNHC- AM -FM -TV WBZ -TV Boston, a VHF station. The tions, 104 CATV's are operating, New Haven, Conn.; and KFRE- AM-FM- CATV reportedly said it was concerned claiming a total of 100,000 subscribers. Tv Fresno. Calif. about competition from a VHF trans- A partial solution to WRLP'S problem lator in the area. would be to use translators to extend CATV operators who normally the station's signal into shadowed CBS -TV affiliates charge about $10 to install their cables areas. But a station representative said are dropping the price below a dollar, the cost of translators- coupled with to meet in New York and in some cases to nothing at all. But the financial drain resulting from the what really worries the station is that competition with the CATV's -has put Frank Stanton, president of CBS some of the offers are contingent on this remedy out of reach. Inc., heads a slate of speakers sched- the subscriber turning in his antenna. uled for the May 5 -6 conference of "If the antennas come down," said a CBS-TV affiliates in New York. station representative, "what chance do Strike delays dedication Dr. Stanton speaks at a luncheon we have?" May 5. Other speakers include CBS - Sta- For its part, the station has been Labor troubles forced Triangle TV President James T. Aubrey Jr., waging a vigorous editorial campaign tions to postpone dedication of its Phil- Michael H. Dann, vice president -pro- originally against the "money grubbing" CATV's adelphia Broadcast Center, grams; Thomas H. Dawson, vice presi- dent- sales; William B. Lodge, vice pres- ident -affiliate relations and engineering; Fred W. Friendly, CBS News' presi- Outstanding Values dent. Executives in news, sports, pro- graming, information, research and in Radio -TV Properties planning also will report to the confer- ence. Tom Murphy, Capital Cities Broad- casting and chairman of the CBS Tele- Daytimer in top fifteen market. Needs MIDWEST healthy owner- operator. Priced to sell vision Network Affiliates Association, will deliver opening remarks May 5. fast. Need $50,000 down. $150,000 Changing hands Single station market. Fulltime facility with fine real estate and new equipment. NORTHERN CALIFORNIA APPROVED he following transfers of station interests were among Needs experienced owner -manager. those $275,000 approved by the FCC last week (for $100,000 cash down. other commission activities see FOR THE RECORD, page 87). Daytime facility in single station mar- PENNSYLVANIA KBAK -TV Bakersfield, Calif.: Sold by ket. Absentee owner, now making small Reeves Broadcasting Corp. to Harris - profit. Needs owner -operator. cope Inc. for $1,635,147. Harriscope, $75,000 owned by Burt I. Harris, Irving B. Har- ris and Donald P. Nathanson, owns 70% of KFBB -AM -TV Great Falls, Mont.; 60% of KTWO -AM -Tv Casper, 13LACK1URT\T s: ('u inpu /tic. Wyo.; 100% of KLFM(FM) Long Beach, and 331/2% of KKAR Pomona, RADIO TV CATV NEWSPAPER BROKERS both California. Reeves Broadcasting NEGOTIATIONS FINANCING APPRAISALS keeps WUSN -TV Charleston, S. C., and WHTN -TV Huntington, W. Va. Founded WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS in 1953, KBAK -TV (ch. 29) is a CBS lames W. Blackburn H. W. Cassin Clifford B. Marshall Colin M. Selph affiliate. lack V. Harvey William B. Ryan Stanley Whitaker G. Bennett Larson Joseph M. Sitrick Hub Jackson lohn C. Williams Bank of America Bldg. RCA Building 333 N. Michigan Ave 1102 Healey Bldg. 9465 Wilshire Blvd. KWEB Rochester, Minn.: Sold by FEderal 3 -9270 Chicago, Illinois JAckson 5 -1576 Beverly Hills, Calif. Financial 6 -6460 CRestview 4 -8151 Carroll Crawford and Kingsley Murphy to Colonel J. C. Poire and associates

46 (THE MEDIA) BROADCASTING, May 4, 1964 for $200,000 and five -year, $15,000 (May 2) to the Kansas Association of tion of Broadcasters' vice president for per year agreement not to compete. Radio Broadcasters in Wichita, he radio, told the meeting a whole seg- Colonel Poire owns WELY Ely, Minn.; claimed that "when you dodge youth ment of radio listeners "has been lost sellers keep KOTE Fergus Falls, Minn. appeal, you're . sidestepping mass and could be wooed back with new and KWEB is a 500 w daytimer on 1270 kc appeal." Mr. Labunski noted that two exciting sounds from our radio sta- and holds a construction permit for out of three persons in the U. S. are tions." fulltime operation with 5 kw daytime under 40 and that by 1970, half of the Mr. Taylor said that over the years and 500 w at night. nation's population will be under 25. "there's been a lack of guts and creativ- Radio, by its nature and history, is ity in radio programing" and radio "in an ideal position to become the broadcasters have been "inept at meas- Court hears case on chief instrumentality through which uring the full and complete dimensions business can reach, appeal to, and sell of our audience in terms of circula- this youth market, which is rapidly be- tion." These are the reasons, he as- FCC's filing fees coming the majority American mar- serted in calling for a renaissance of ket," he said. radio, that television has made such Broadcasters are getting their appli- Another speaker at the Kansas meet- heavy inroads into radio's audience. cations processed before the FCC a lot ing deplored the FCC's fairness doc- trine as unconstitutional. more cheaply in proportion to the cost Richard Chev- Fund drive for ETV station involved than other licensees. erton, news director of WOOD- AM -FM- Tv Grand Rapids, Mich., called the But should the commission's filing fee A drive to raise $150,000 for educa- FCC's stand paradoxical. "If a radio policy win its legal test on such a dis- tional station WENH -TV Durham, N. H., station truly operates in the public proportionate basis the tables might be in- has been put in the hands of John terest, convenience and necessity, turned some day and radio -TV could then Pillsbury, a Manchester insurance ex- it must, first all, be called upon to pay much more than of fight to preserve the ecutive who was Republican candidate constitutional guarantee their share in view of their big money provided by for governor in 1962. status. the First Amendment, for the public. The station needs the money to con- Such was the practical implication of To do this, the broadcaster would have tinue producing programs, and Mr. the broadcaster's position last week to defy the orders of the FCC," Mr. Pillsbury, as drive chairman, will con- in arguments on the basic legality of Cheverton said. centrate the campaign in those areas of the FCC's application fee policy. The "It is time that this issue, if need be, the state now served by WENH -TV. Mr. case was argued Monday in Chicago be carried to the Supreme Court," he Pillsbury is a past member of the state taken under advisement by and was said. legislature and helped get the original the U. S. Court of Appeals for the Sherril Taylor, the National Associa- operating funds for the outlet. Seventh Circuit. The challenges of the commission's legal right to impose the fees were brought before the court by WISM -AM- FM Madison, Wis., and the National Association of Broadcasters, as well as EXCLUSIVE BROADCAST PROPERTIES! by a number of nonbroadcaster inter- ests (BROADCASTING, Jan. 20). MIDWEST -AM -FM combination with good real estate. Only to rights charge The FCC held its to station in city of almost 50,000 population. Owner the fees, but admitted that many non - broadcast applicants pay 75 -80% of must sell because of health. Realistically priced at the proportionate processing costs in $215,000 with $50,000 down and long payout. their fees while in the broadcast indus- Contact -Richard A. Shaheen in our Chicago try the fees cover only about 8% of the office. total costs to the commission. Those opposing the fees claimed that the statu- tory standards are so inconsistent and SOUTHWEST- Closely operated daytimer returning owner -man- vague as to be unconstitutional. ager earnings of $20,000 annually. Total price of Besides WISM and the NAB, those $62.000 with $20,000 down and balance over a opposing the fee policy included Aero- long period. Contact -DeWitt "Judge" Landis nautical Radio Inc., Air Transport As- in our Dallas office. sociation of America, Aircraft Owners and Pilots Association, American Radio Relay League, American Trucking As- sociations, American Merchant Marine Institute and several airlines. CÌ . ¡ , Kansas meeting hears t. J// /l,._J & ASSOCIATES, INC. about radio's problems John F. Hardesty. President NEGOTIATIONS APPRAISALS FINANCING OF CHOICE PROPERTIES

The radio industry's "mania" for WASHINGTON, D.0 CHICAGO DALLAS SAN FRANCISCO. presenting an "adult image" to adver- 1737 DeSales St., N. w. Tribune Tower 1511 Bryan St. 111 Sutter St. tisers is preventing it from achieving EXecutive 3.3456 DElaware 7 -2754 Riverside 8.1175 EXbrook 2 -5671 full sales strength, according to Stephen B. Labunski, vice president and general RADIO TV CATV NEWSPAPERS manager of WMCA New York. In a esyteteeer speech prepared for delivery Saturday ag,ar,rr BROADCASTING, May 4, 1884 47

How ABC helped America discover Columbus (And won a 1963 George Foster Peabody Award)

On Wednesday night, October 16, 1963,the Special The citation reads : Projects Division of ABC News presented "The "Through ABC's The Saga of Western Man,' Saga of Western Man: 1492," the first in a series John Secondari and Helen Jean Rogers, his wife, of four documentaries tracing the development of have made history of the last five hundred years Western civilization as mirrored in the history of come alive and have brought into meaningful the United States. focus the stirring events and personalities that The first program, which recreated Columbus' created our era and the revolution still in prog- voyage to the New World, won praise from educa- ress. With the aid of color television, they have tors, critics and viewers. Enthusiasm continued let us see and perhaps better understand not only through the subsequent episodes: 1776, 1898 and what happened in the Western world, but how 1964. On Wednesday, this acclaim was capped by and why. This brilliant series shows how great the most conspicuous honor an educational tele- an educational tool television can be when it is

vision program can receive : The George Foster expertly employed, and as such merits the Pea- Peabody Award for TV Education. body Award for TV Education, 1963."

ABC Television Network taneous duplication. TV Cable said the FCC confirms Austin status quo fact that the station was not invoking this authority was proof that it didn't require that protection. Microwave licensee told it must protect KTBC -TV; The commission, however, noted that the agreement does not provide for this. commission says option agreement in good order It observed that nonduplication was not employed in the industry in 1957, when The FCC last week refused to lift mission obtained a copy of the agree- the agreement was signed. the requirement that TV Cable of ment from Capital and made it public. Furthermore, the emphasis placed on Austin protect KTBC -TV, the Austin, The agreement does give the station a the Johnson family involvement ap- Tex., station owned by the family of measure of control over some aspects peared to cause resentment among some President Lyndon Johnson, thus ending of Capital's business (BROADCASTING, commissioners. Commissioner Lee Loev- the suspense over one of the most wide- April 27) . inger had voted to give relief to TV ly publicized cases to come before the Clean Agreement However, the Cable when it initially requested a waiv- commission in years. commission, in its order, said there was er. But in a concurring statement last The commission said it would be nothing in the agreement to warrant week he said he was voting against re- contrary to its policy and "inequitable" reconsideration. In earlier pleadings, consideration because TV Cable had under the circumstances to grant the TV Cable had alleged that the option presented nothing to merit it. requested relief. It noted that it has agreement gave the station the right to He said the option agreement con- placed the same condition on all other require Capital to refrain from simul- tains nothing relevant, and added, "It microwave grants for community an- appears to me that this proceeding has tenna systems during its consideration stimulated much publicity that is quite of a rule to protect TV stations from unwarranted by its merits." He said those systems. there is no point in granting reconsid- The vote was 6 -0. The missing vote eration "except to engender further un- was that of Commissioner Robert E. warranted publicity." Lee, who was absent. The commission's Question of Faith The commission, action was on a petition for reconsid- moreover. indicated there was a ques- eration. It had rejected an earlier re- tion of TV Cable's good faith. It said quest for relief in December. that the company knew about the op- TV Cable, the commission said in its tion agreement as well as about Capital order, had voluntarily accepted the re- Cable's plans to build an all -cable sys- quirement to avoid the "freeze" on mi- tem last July. That was when the crowave grants to CATV's and must commission granted TV Cable's request abide by it - unless the company for a microwave, on condition that the chooses to turn in its microwave CATV protect KTBC -TV. At the same authorization. time, the commission deferred Capital The condition requires TV Cable to Cable's application for a microwave refrain from carrying programs for 15 grant because of its refusal to agree days before and after they are broad- to accept the condition. cast by KTBC -TV, the only station in Instead of informing the commission Austin. immediately that it would seek a waiver, The FCC said its interim procedure the FCC order said, TV Cable began contemplates "strict adherence to the Farewell to Paglin construction of its microwave system prescribed conditions." The commis- "and permitted Capital ... to go for- sion added that the procedure doesn't The FCC and its staff last week ward as rapidly as it could with its all - provide for proceedings in which par- honored departing General Coun- cable plans." ticular issues might be resolved. sel Max Paglin with a farewell TV Cable requested a waiver in Sep- Competition TV Cable's request reception. Mr. Paglin (r), a 21- tember. "long after Capital Cable had for relief grew out of its competition year veteran of the commission, committed itself through substantial in- with Capital Cable Corp. of Austin for was presented by Chairman E. vestment to the all -cable route," the CATV subscribers. Capital, which does William Henry with a plaque, commission noted, "In the circum- not use microwaves, is outside FCC signed by the seven FCC com- stances, it would be clearly inequitable jurisdiction and is free to duplicate the missioners, lauding the former to grant the petition for waiver." station -and does. general counsel for "exceptional The commission still faces a number Texas Broadcasting Corp., licensee of service." Mr. Paglin also received of issues, involving the Johnson fam- the Johnson station, has an option to a desk set as a parting gift from ily's broadcasting interests in Austin. buy up to 50% of Capital Cable stock. the commission and staff. Its order noted it has initiated a pro- The president's wife and two daughters Mr. Paglin, who leaves the ceeding which might preclude Texas own 84% of Texas Broadcasting, but FCC to enter private law practice Broadcasting from exercising its option their shares have been placed in trust. (BROADCASTING, April 6), joined to buy 50% of Capital Cable. That is Many press reports have commented the commission in 1942 and has the commission's notice of inquiry into on the Johnson family's stake in the served in the agency's department the question of mutual ownership of success of Capital Cable. And TV Ca- of law, the Common stations and CATV systems (BROAD- ble's attorney, Carrier Bu- John Cole, in a last -ditch reau, the Broadcast Bureau, CASTING. April 20). effort to as sway the commission, said last legal counsel to Commissioner In addition, the commission said that week that KTBC -Tv and Capital had mis- Robert T. Bartley and as assist- it has not decided on the form of the led the commission in saying the op- ant and general counsel. Mr. rule it is considering as a means of af- tion agreement doesn't give the station Paglin is succeeded by Henry fording TV stations protection from any control over Capital Cable. He Geller as general counsel. community antenna systems. If TV made the statement in a letter to Chair- Cable objects to the kind of rule even- man E. William Henry after the com- tually adopted, the commission said, it MEDIA) 50 (THE BROADCASTING, May 4, 1964 Take your pick ... better still, take both! For Humble brings you two big televised shows this month, each widely different from the other, each deeply absorbing. One is the story of the River Nile; the other, a close-up on the fever -pitch preparation that builds into the nation's most famous racing classic, the Indianapolis 500.

Humble Oil & Refining Company will continue its one -hour documentaries through mid-September, in cooperation with the NBC Television Network. They will appear Temples of the Nile ... bi- weekly until June, weekly during the summer. and the "Indy 500" These programs examine in detail the many ways of life in many countries, providing a better look at our shrunken world ... therefore, a better understanding. This series offered by Humble is the largest offering of nighttime news specials by a single sponsor in the history of network television. To Humble, it is another opportunity to accept the responsibility of leadership.

HUMBLE OIL & REFINING COMPANY... AMERICA'S LEADING ENERGY COMPANY

BROADCASTING, May 4, 1964 Ei will "have the right at that time to seek cifica Fine Music Inc., Radio Southern waiver of the rule, on such grounds as California Inc., Orange Radio Inc., The ax fell the nature of the particular TV area." Pasadena Civic Broadcasting Co. and However, the commission also ob-. Pasadena Community Station Inc. 42 times served that there might be changes in The commission also made regular Austin that would work against a applicants Voice of Pasadena Inc., The code authority of the National waiver. Although KTBC -TV, a prosper- Western Broadcasting Corp., KFox Association of Broadcasters dropped 42 ous station is the only outlet now in Inc., Topanga Malibu Broadcasting radio subscribers during the year ended Austin, permits have been granted for Co., Radio Station KCJH, Hi -Desert March 31, the NAB announced last two UHF stations. The commission, Broadcasting Corp. and Standard the order said, would have to consider week in a summary of its first full year Broadcasting Co. parties to the pro- of radio monitoring. The code author- the amount of protection those stations ceeding. Also appearing will be Gor- would need. ity monitored 85% of its radio sub- don Broadcasting of San Diego Inc., scribers. Some 38% (more than 1,900) licensee of KsiO, and the American of U. S. radio stations subscribe to it. Federation of TV and Radio Artists. Using log review and tape monitor- Interim hearing on The object of the hearing will be first ing of its field staff and Air Check to decide if an interim operation is to Services Corp. of America, Chicago, KRLA set for May 14 be authorized, and then which of the NAB reviewed 67,091 hours of pro- five applicants is to receive it (BROAD- graming, 98% of which met radio CASTING, April 27). The commission code time standards. The errant 2 %, The FCC last week set May 14 for has extended the operating authority of NAB reported, was divided among the hearing on the five applications for Donald R. Cooke, KRLA owner, to May 22% of the subscribers, and 91% of interim operation with the facilities of 30 with the view that the interim opera- the time- standard violators corrected KRLA Pasadena -Los Angeles. tion question will have been settled. their vagaries. Nineteen stations were The applicants for the interim opera- Several of the regular license appli- dropped because of violations. tion are Oak Knoll Broadcasting Corp., cants, who are not seeking an interim The NAB said its monitoring led it Goodson -Todman Broadcasting Inc., grant, have opposed the interim appli- to drop 23 radio stations from the code California Regional Broadcasting Corp., cations on the ground that such an op- for failing to comply with the code in Crown City Broadcasting Co. and Ra- eration would prejudice applications areas other than time standards -ad- dio Eleven Ten Inc. that would move the KRLA frequency vertising of forbidden products, out- Oak Knoll is not one of the 19 ap- from its Pasadena location. Standard lawed programing practices, etc. Only plicants for a regular license for the Broadcasting, KCBs Los Angeles, point- 10% of monitored stations overstepped 1110 kc facility. It is seeking only an ed out that it and KFox Inc., licensee the bounds of these provisions and interim operation. of KFOx in nearby Long Beach, would 70% of the violators moved to comply Radio Eleven Ten represents five ap- violate the FCC's duopoly rule if they with the code, the NAB stated. plicants for a permanent license -Pa- participated in an interim operation. The monitoring was conducted dur- The Red River Valley is CAPITALIST country! Look it up, below, and you'll see that retail sales per household in the Fargo -Moorhead area are among the nation's highest. Look North Dakota up in the Encyclopaedia Britannica, and you'll read that the Red River Valley is "one of the most fertile and best agricultural areas in the United States." WDAY Radio and WDAY -TV serve a remarkably large area, containing remarkably prosperous people. These ain't no starving peasants on the tundra -they are Capitalists on a continuous spending spree! That's another reason why you'll find both these stations on a lot of lists which are otherwise dominated by "first 50" cities. Ask PGW!

WDAY and WDAY -TV 5000 WATTS 970 KILOCYCLES NBC AFFILIATED WITH NBC CHANNEL 6 FARLO, N. D. Iiiirr PETERS, GRIFFIN, WOODWARD, INC., Exclusive National Representatives 01

MEDIA) 52 (THE BROADCASTING, May 4, 1964 ing the code authority's fiscal year- April 1, 1963, through March 31. The NAB noted that stations deleted from code lists have the right to appeal, but " SURE WE COULD SELL MORE said none of last year's offenders had. Howard H. Bell, code authority di- rector, said that the monitoring results COMMERCIALS, BUT OUR ADVERTISERS proved "the willingness of a great ma- jority of stations with specific violations WOULD BE BUYING LESS. to adjust their practices to comply." Less listener attention, response and Newhouse motion on goodwill. And eventually, less audience, too. WHYN denied by court We program a maximum of 141/2 minutes Samuel I. Newhouse's motion that the pension funds of three Springfield, of commercials per hour... that's 20% Mass., newspapers be required to turn over to the newspapers the funds' 50% less than the NAB Code advocates. interest in WHYN -AM -TV in that city was denied last week by a court-appointed Our audience appreciates this policy master. The motion was made as part of a so do four -year old suit brought by Mr. New- ... and our advertisers. house against six officers of the Spring- field Union, News and Sunday Republi- can. Mr. Newhouse, through his Newark (N. J.) Star- Ledger, acquired 41.8% in the Republican Co., parent company of the three newspapers. In 1967, Mr. Newhouse will acquire another 45.2% interest. After failing to win representation on the board he brought suit in 1960 to oust the of- ficers. The special master was appointed by the Hampden county superior court to take testimony. In his report, the master found the newspapers and funds in good condi- tion, although he criticized the news- papers' officers for transferring funds to employe pension plans.

Montana broadcasters to hear CATV spokeman The Montana Broadcasters Associa- tion is using the direct approach to obtain first -hand information on the effects of community antenna televi- sion on local television stations. The group has invited Robert D. L'Heureux, general counsel of the National Com- munity Television Association, to speak Unquote Bob Scott, KPOL to a meeting Thursday (May 7) in - Lewistown, Mont. Program Director. More details? Mr. L'Heureux, former chief coun- sel to the Senate Commerce Commit- Call Bob or your local Raymer tee, said this was the first time in his memory that such an invitation had representative. been extended to an NCTA official. He will discuss recent NCTA research presented to the FCC last month that, according to the association, shows CATV's have had little economic im- pact on local television operations, especially on UHF. He also will dis- cuss ways in which cable system op- erators and broadcasters can work to- OL gether to improve reception for the viewing public. Distinguished Radio- Los Angeles

BROADCASTING, May 4, 1964 53 interest in the content of programing Rogers runs up and commercials, particularly now that Red Quinlan's there is controversy over cigarette ad- vertising- "and we may as well expect storm warnings this and more serious questions to be views on pay TV raised with regard to the advertising of other products considered by many to Texan tells SRA meeting He be harmful to the human body." foresees fourth network Warned of "renewed attempts" to CATV, pay TV and networks of CATV's, UHF stations bring networks under FCC regulation- some attempts prompted by "govern- threatened with controls ment desire to control CATV or closed forming pay -TV system circuit activities indirectly through net- Representative Walter Rogers (D- work facilities." A fourth television network may Promised to continue to try to Tex.) last week called on broadcasters evolve in the U. S. only if pay TV is a to stand firm against further attempts thwart FCC attempts to regulate the substantial part of its base, according com- at government control spurred by the length and frequency of broadcast to the speculations of Sterling C. (Red) rising issues of community antenna tele- mercials and said he hoped the Senate Quinlan, new executive of Field Enter- would pass the bill, already passed by vision, pay television and continuing at- prises Inc. who is exploring that firm's tempts to regulate the networks. the House. return to broadcasting. His York speech was the first Mr. Rogers, chairman of the House New Should a fourth network emerge it Represen- Communications Subcommittee, spoke in a series of four addresses could well be "a literal hodge-podge of tative Rogers is scheduled to make be- at the Station Representatives Associa- pay -TV systems, CATV's and UHF sta- tion's annual advertising award lunch- tions," quite unlike anything considered eon (see page 54) in New York, where a network today, he suggested. Mr. he was accorded the rostrum in recog- Quinlan, formerly vice president of nition of his leadership in the fight ABC and general manager of its waxy against FCC regulation of commercial (TV) Chicago, discussed the rapid time. He had previewed his stand on spread of CATV systems and other CATV and pay TV in an interview in trends in a talk April 25 before a local Washington a week earlier (BROADCAST- meeting of Sigma Delta Chi. ING, April 27). He noted that the nearly 1,300 Representative Rogers warned that CATV systems now operating already the "threat of pay TV has not lessened" have a potential of a million homes. He but is becoming "more intense." And said 88 of these systems were linked of CATV he said: "The question is for the purpose of serving 200,000 whether or not the closed circuit broad- viewers who paid to see the recent Lis- casts, together with the CATV recep- ton -Clay fight in their homes and cited tions, will open the door to full -scale the 250 West Coast systems which may pay television." be joined for the airing of baseball If so, he said, the "quality of free games. television could very well be measur- "By 1969 it is estimated that 125 ably lessened and there could be a million people will have another tele- shifting of the quality programs from vision choice," he said, "that of paying free television to the closed circuit for certain entertainment not available medium as well as the CATV medium, on free TV." without any legislation." He said this Rep. Rogers Explaining that he is not necessarily question "must come before the Con- either for or against pay television as gress in the not -too -distant future." fore broadcast groups in the next few such, Mr. Quinlan said "what I am Congress and CATV Mr. Rogers weeks. He is to talk to the Pennsyl- really for is the creative process." He said he believed broadcasters agree with vania Association of Broadcasters at said the main thing "is that America be his position that Congress, and not the Buck Hill Falls, Pa., May 11, to the able to share not just a fragment of the FCC through extension of powers, Alabama Broadcasters Association at creative process in a locked -in numbers ought to determine the course of closed Biloxi, Miss., May 22, and to the game" which presently exists, "but that circuit TV operation (CATV). Georgia Association of Broadcasters at America be able to share as much more Discussing the FCC's broadcasting Callaway Gardens, Ga., June 15. of the creative process as it is willing powers, Mr. Rogers said if the com- ACLU Opposition Meanwhile in to pay for." mission can fix license fees, it would New York, the American Civil Liber- Mr. Quinlan, who is exploring possi- not be illogical to presume that the ties Union adopted a resolution calling ble station acquisitions for Field Enter- FCC could "assume the power to per- on the Senate to reject the bill, arguing prises among other subjects, said he mit or deny pay television and to con- that "overcommercialization" can work personally is "against all forces that are trol the extent to which the spectrum against the public interest. static; forces that are undynamic and could be employed for these purposes." The ACLU asserted that if commer- tend to surround this great miracle of At present, however, Mr. Rogers said cials were to occupy, in one form or communications with a stereotype pat- he wouldn't expect the commission as another, the major portion of a sta- tern. I am for everyone making all the it's now composed to take such a stand tion's programing schedule, they could profits they can consciously digest, that's on pay TV. But, he added, "should the have a "definite effect on the obligation the American way and it's good enough composition of the commission change of a station to broadcast in the public for me." to a majority in support of pay tele- interest, since they would take time How much a part Field Enterprises vision, I do not know what the result away from noncommercial programing. will play in new developments in com- would be. Mr. Rogers also: The organization added that diversity munication Mr. Quinlan couldn't pre- Predicted a renewal of government on the air, thus would be limited. dict.

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BROADCASTING, May 4, 1964 55 NCTA looking for action in next Congress April 27, 20). "We're at the point where time can be NAB POSITION beneficial, not only to us but to the CLAIMS CATV- BROADCASTERS WEAKEN broadcasters," Mr. Stevenson said. "All Chances for enactment this year of for next month. of us are taking a sober look at things, legislation to give the FCC jurisdiction Then, looking back over his term, Mr. and by the time the new Congress con- over cable television -once a 1964 goal Stevenson observed that "time seemed venes, we may find broadcasters have a new respect of the National Community Televi- to be working against us a few months for us." And, he continued, "there's sion Association -are conceded to be ago" when negotiations with the FCC no question that increased par- doomed. on proposed legislation began to fall ticipation of broadcasters [in CATV] But to the chairman of the NCTA apart after the National Association of can work to cable television's advan- board of directors, which meets in Chi- Broadcasters called for stiffer regulation tage." cago today and Tuesday (May 4-5), the of CATV. In other developments last week: lack of a legislative victory is outweighed But now two factors seem to be dilut- Broadcasting Co. of the South, a by other developments that brighten the ing the NAB's strength, he said: group broadcaster which already has likelihood of legislation in the next ses- The rapidly increasing entry of incurred displeasure of another group sion of Congress. broadcasters themselves into CATV owner, Jefferson Standard Broadcasting Fred J. Stevenson, board chairman, ownership is reducing chances that the Co., applied for a CATV franchise in reviewed the directors' agenda last week, NAB can mount a strong, united attack. a second city where Jefferson Standard and pointed out that they may select an In addition, NCTA research filed in operates a TV station. The application association president (the post has been a brief with the FCC last month "con- was in Charlotte, N. C., home of Jef- vacant for nine months), will consider clusively" destroyed the main broad- ferson Standard's wnrv(Tv). Jefferson nominations for six upcoming board va- caster argument that CATV's have a Standard has been hinting at a possi- cancies and examine plans for the harmful economic impact on many lo- ble suit over Broadcasting Co. of the NCTA's national convention scheduled cal television stations (BROADCASTING, South's CATV in Florence, S. C., home

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Frank Stanton, CBS Inc. presi- is calling you,' and I thought, 'Gee, dent, was depicted last week in the this is decent of him to be thought- role of cabinetmaker to the President ful enough to call me and thank me of the United States-on a cue sup- for doing this.' plied by President Johnson. "I walked to the phone and he In a telegram to the Architectural started talking with me about things League of New York, which pre- -he was in New York -and when sented its Michael Friedsam medal the conversation went on and on I to Dr. Stanton at a dinner Tuesday said -it was after one o'clock by (April 28), President Johnson de- that time -I said, 'I thought you scribed the CBS president-who is were having lunch at The New York also one of his closest advisers -as Times today.' "a world statesman in communica- "He said, 'I am, and after lunch tions, distinguished citizen and a won't you come up to the Carlyle creative craftsman whose talents [hotel] and visit with me ?' I said, have even found expression in the 'Do you know where I am ?' He 19th -century desk I use as Presi- said, 'No, where are you ?' And I dent." said, 'I'm in your office.' " League President Ronald Allwork The Architectural League's award told the dinner guests that Mrs. to Dr. Stanton honored "his role in Stanton had given him some back- promoting, through the vast com- ground on the reference: that when munications system he directs, the President Johnson moved into the development of art in industry. His Dr. Stanton White House he took along his old sponsorship of architecture and the desk, but because it was too low it fine arts has made a significant con- had to be propped up on two -by- lovely and the desk was fine, but tribution to a vastly wider apprecia- fours. With the President's "permis- the President of the United States tion of the place of the arts in the sion," Mr. Allwork reported, Dr. oughtn't to have a desk that was up life of the nation." Stanton "had the legs lengthened on blocks, literally. Well, I didn't In the principal speech, Fred W. properly." ask to do it -he just put his arm Friendly, president of CBS News, Dr. Stanton told the audience it around me and said, 'You fix it.' " chided the league's members for didn't happen quite that way. He Dr. Stanton said the date was what he called their failure to ask said he and Mrs. Stanton had been finally set for Feb. 6, when President for a program on architecture -a re- guests of the President shortly after Johnson would be away. buke that subsequently brought a the Johnsons moved into the White "We got down there early in the challenge from the floor. Mr. House, and President Johnson had morning to start working on it," he Friendly urged them to cooperate asked what he thought of the office reported. "About twenty minutes of in programing to broaden public un- -and of the desk. one, one of the Secret Service men derstanding of "building and design "I said I thought the room was came over and said, 'The President and craftsmanship."

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Take a look at the facing page. absent. No charge is made for services rendered. Everybody gives. Nobody gets. What you see are some fairly familiar symbols-symbols of campaigns conducted entirely free of charge by The For example, the advertising agencies who create the Advertising Council as a public service to the nation. various campaigns work for nothing. The newspapers, maga- zines, outdoor advertising companies and transit advertising Some other campaigns conducted by the Council as a firms donate the space for the public service messages. TV contribution to the country are: and radio networks and stations give the time. The business Seat Belts for Highway Safety firms of the country -large and small -contribute the money Support the College of Your Choice on which the Council operates. The Campaign against Littering The results are pretty satisfying. Radio Free Europe For example, the damage done by forest fires has been cut to one -eighth its former amount. The rate of deaths on the Worship This Week highways, during the 17 years of the campaign, has dropped Youth Fitness from 11.3 per one hundred million miles to 5.3. The num- United Funds and Community Chests ber of school children participating in physical fitness pro- grams has stepped up 12 %. U.S. Savings Bonds outstanding U.S.O. -United Service Organizations have reached 47 billion dollars. Welcome Foreign Visitors Advertising and business solicits no credit for this public Peace Corps Recruiting service. It merely hopes others will be inspired to do likewise. Some of these campaigns are carried on for various agen- For certainly this is a time when every American should cies of the U.S. Government. Others are conducted for non- re- dedicate himself to the task of making this a still better profit private groups. But in every case, the profit motive is country.

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BROADCASTING, May 4, 1964 59 City Television Corp., Gennessee Val- ley Television Inc., Community Broad- Henry satisfied with his Washington niche casting Inc., Heritage Radio and Tele- vision Broadcasting Inc., Main Broad- FCC Chairman E. William Henry can life." He said the commission casting Co., The Federal Broadcasting took a figurative step back last does not seek to do this by "insist- System Inc., and Rochester Broadcast- week, looked at the work he does, i ing paternalistically that the public ing Corp. The last "by reason of de- and decided that he likes it. be exposed to broadcast programs fault," the examiner said. The chairman, who joined the that we think they need, but by commission in October 1962 and ceaselessly working to make room who assumed his present post last for, and in fact demanding, the wid- Clubwoman added to June 1, described his duties, and his est diversity program services and reaction to them, in a luncheon talk avenues of expression." before the Woman's National Demo- His job, the FCC chairman con- FCC 'possible' list cratic Club, Monday (April 27). ceded, may not be the most im- portant In broadcasting, he observed, the one in the Washington bu- A fourth woman has been recom- commission "can make a contribu- reaucracy. But in his "introspective mended to President Johnson as a can- the gross national moments" tion both to prod- he said, he feels "fortu- didate to fill a seat on the FCC that uct and to the net quality of Ameri- nate" to hold it. may be vacated by Commissioner Fred- erick W. Ford whose term expires June 30. of Jefferson's warw(TV). Gaughan received $25,000. Mrs. Dexter Otis Arnold of Concord, Two competing central Missouri Still pending is a $500,000 lawsuit N. H., president of the General Fed- television stations joined forces against in Ohio against Mr. Lamb (owner of eration of Women's Clubs and a form- efforts of Meredith Broadcasting Co. wlcv -Tv Erie, Pa.) by Russell Morton er radio personality in Syracuse, N. Y., and Commonwealth Theaters Inc. to Brown, Washington attorney, also for is backed by Senator Norris Cotton obtain a franchise for a CATV in their legal fees in connection with the case. (R -N. H.), ranking Republican on the viewing area (BROADCASTING, April 27). Mr. Brown recently brought a $500,000 Senate Commerce Committee. The All appeared Monday (April 27) in libel suit in Washington against Mr. senator wrote to President Johnson last Columbia, Mo., at a four -hour hearing Lamb for remarks Mr. Lamb made in week recommending Mrs. Arnold, a of the city council. The council took his book, No Lamb for the Slaughter, Republican, for the FCC post. no action, according to City Manager about Mr. Brown. Mrs. Arnold's two -year term as presi- Don Allard, who said applicants and Mr. Lamb was accused of having dent of the federation ends in June and CATV opponents offered directly con- failed to inform the FCC of his left - she is not eligible for re- election. The flicting statements on the virtues and ill wing associations. He was cleared of federation has 11 million members in effects of CATV. KRco(Tv) Jefferson all charges after a lengthy hearing. the U. S. and 54 other countries. She City and ioMu -Tv Columbia, plus a has headed the organization's com- television serviceman's organization and munications activities and was responsi- the Television Accessory Manufactur- ABC opposing examiner's ble for a survey of children's television ers Institute (TAME) appeared in op- programs which she said were good and position. plan for channel 13 plentiful before 7 p.m., but were lack- TAME, which sought to discuss a ing in TV schedules after that hour. Meredith -Jerrold Corp. CATV venture Grant of a commercial -educational, Mrs. Arnold was an air personality in Melbourne, Fla., at a Melbourne share -time operation of channel 13 from 1930 -34 at wsyR Syracuse, and city commission meeting last Monday, Rochester, N. Y., would deprive ABC director of speech and dramatics in the was denied permission to appear, ac- of a competitive outlet, the network Syracuse schools. cording to City Manager Gordon Dil- last week told the FCC in opposing an Among others believed in running: lon. Mr. Dillon said the city had al- initial decision that recommended Ro- Curtis Plummer, FCC executive direc- ready approved the CATV system by chester Telecasters Inc. and the tor; Pauline Frederick, NBC News referendum in November 1962 and has Rochester Area Educational Television United Nations correspondent; Mary a contract with the firm, Florida TV Association Inc. be given the channel. Jane Morris, former FCC secretary Cable Inc. The network's comments were made practicing law in Michigan, and Evelyn TAME plans to expand its mem- as the contestants for channel 13 filed F. Eppley, attorney in the FCC Rules bership to include electronics distribu- their objections to the initial decision and Standards Division (CLOSED CIR- tors, acting Chairman Morton Leslie made by Hearing Examiner Annie Neal CUIT, April 27). said Thursday (April 30). _TAME Huntting (BROADCASTING, Feb. 3). which is now made up of nine manu- The 11 applicants have been operat- facturers, will invite more than 2,000 ing wQxR(TV), an ABC affiliate, on an Convention credentials distributors to join the organization, he interim basis. said. The network said the commission sought by broadcasters should approve one of the applicants Lamb suit settled for a fulltime commercial station. ABC Applications by the broadcast media said that before it would affiliate with for credentials to the Republican and Echoes of the Lamb case of the the commercial half of a share -time op- Democratic political conventions "are 1950's cropped up recently with the eration it would seek to clear its pro- in much greater demand than ever be- disclosure that a lawsuit by Buffalo, grams with Rochester's other two com- fore," Bill Henry, chairman of the Ra- N. Y., lawyer Vincent M. Gaughan mercial outlets. Only failing some dio- Television Correspondents Associa- against J. Howard McGrath and Ed- other arrangement, the network said, tion political convention committee, ward Lamb, for fees in connection with would it affiliate with Rochester Tele- said last week. the long FCC hearing had been settled. casters. Mr. Henry, preparing to acknowl- Although the amount was not officially Examiner Huntting's initial decision edge upwards of 1,000 independent sta- disclosed, it was reported that Mr. would deny the applications of Flower tion requests, said applications would

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WTTG (TV) dedicated \ILE/ With a map of the U. S. in the background denoting how Metro- media Inc. spans the nation, Mayor Samuel Yorty of Los An- geles (1) congratulates Metro- media President John W. Kluge (r) at formal dedication of new wrrc(TV) Washington office and studio building last Tuesday (April 28). Mark Evans, vice with the 6 -Stact president for public affairs, Metro- Saves space - multi -deck, solid -state unit has five media Inc., looks on. playback decks and one record -playback. Automatic stop and end -of- message cueing. Ideal for master control. soon be submitted to the party conven- tion organizations for accreditation. He estimated total applications, including network, would exceed 2,000. Both parties have instituted regula- tions to control the number of persons on the convention floor, Mr. Henry said. Convention credentials will per- mit broadcast personnel into the con- vention halls and to news rooms, but special passes-available only at the convention -will be required for access to the floor, he said. Mr. Henry said credentials may not K k S be mailed, but will be distributed at and the 1 -Stact the convention sites just before the start with reverse, fast forward, record playback. of each convention: San Francisco for Ideal for studio make -up, news, production, and audition. the Republicans in July and Atlantic City for the Democrats in August. Affiliates endorse Mutual's operations

Replies to questionnaires from more VISUAL, the leader... than 400 Mutual affiliates expressed first to offer a complete solid -state broadcast facility endorsement of the network's manage- ment, news and operations, it was re- vealed last week at a meeting of the Mutual Affiliates Advisory Committee VISUAL ELECTRONICS CORPORATION Keeps You in View! in Las Vegas. 356 west 40th street new york, n. y. 10018 (212) 736 -5840 Other answers from affiliates sug-

BROADCASTING, May 4, 1964 61 gested that the MAAC executive com- Award winner Paul Cunningham, Columbia sets fund for mittee study further such subjects as ra- NBC -TV reporter, last week was named dio dramas, radio mysteries and a 24- winner of the 15th annual Albert broadcast journalism hour operation. Tasker medical journalism award in Resolutions were adopted commend- the field of television. The award, con- A campaign to raise $3 million for ing the Broadcast Rating Council for sisting of a $2,500 honorarium, a cita- Columbia University's graduate school seeking ways and means of improving tion and a gold statuette, was presented of journalism has been announced by radio broadcast measurement and prais- to Mr. Cunningham for his five -pro- Grayson Kirk, Columbia president. ing the efforts of Representatives Oren gram series on mental retardation. Called the Half- Century Fund, the Harris and Walter Rogers and Senator campaign is designed to raise money Warren Magnuson for their efforts in New agency Broadcast Music Inc. for an expanded broadcast journal- names behalf of the industry. the Zakin Co., both New York, ism program, several fellowships and Victor C. Diehm, of WAZL Hazleton, to handle advertising. Institutional strengthening of the school's basic pro- Pa., chairman of MAAC, presided. print campaign is planned. gram. Plans in the broadcast area in- Speakers included Robert F. Hurleigh, clude a TV workshop program, a closed - Mutual president, and Walter Meyers, Reeves Broadcasting to meet circuit broadcast laboratory and a com- vice president in charge of media serv- munications research program. ices for the Minnesota Mining & Manu- Reeves Broadcasting Corp. paid J. Among members of the fund commit- facturing Co., MBS's parent. Drayton Hastie, president, and Chester tee are Louis G. Cowan, president of L. Stewart, vice president, $35,265 each Chilmark Press and former president of Media reports... in 1963, according to a proxy state- CBS -TV; George Gribbin, board chair- ment on the firm's annual stockholders man of Young & Rubicam; Robert E. ETV gift Harris Foundation of St. meeting in New York May 14. Kintner, president of NBC; James A. Paul has presented a gift of $200,000 Major order of business at the meet- Linen, president of Time Inc.; Donald to noncommercial educational WTTW ing, the proxy stated, will be to elect H. McGannon, president of Westing- (TV) Chicago which enables it to begin eight directors, all incumbents, and house Broadcasting Co.; Frank Stanton, construction on new site for twin oper- vote on management's proposal to adopt president of CBS; James C. Hagerty, ation on channels 11 and 20. cumulative voting procedures. vice president, American Broadcasting-

FANFARE You can take it with you

Union Carbide counts on stations' yen for more circulation

The fact that (1) all radio and tele- vision stations would like to raise sets - in -use figures and (2) that battery - powered portable receivers are on the market is the basis for a promotion now on radio and which will shortly be using television -for free. The consumer products division of Union Carbide Corp., which makes bat- teries for portable radio and TV re- ceivers, relies upon a point of mutual interest with stations-higher sales of battery- powered sets -to perpetuate the plan. The campaign, prepared for Union Eight companions for the beach Carbide by the William Esty agency, promotes the use of portable sets, with- out mention of brand names, on the screen TV sets. such sets, picturing a girl in various assumption that a subsidiary effect will Jim Stewart, executive on the Union summertime seaside activities accom- be increased battery sales. Carbide account at Esty, said that panied by a "mini" receiver. The On June 1, the agency will mail to many people are unaware that self - theme: "You can take it with you." all commercial TV stations in the coun- contained TV sets which run on re- Union Carbide and Esty base their try a kit containing a 60- second film chargeable batteries are available. The optimism about the TV project on the emphasizing the portability of small filmed spot encourages outdoor use of success they claim to have had in a 62 BROADCASTING, May 4, 1964 Paramount Theaters; Joseph Pulitzer Jr., firm, Fisher, Wayland, Duvall & South - A new approach to president and publisher, St. Louis Post - mayd, objected to the notification re- Dispatch (KSn- AM -Tv); Frederick O. quirement. The firm said that publi- FM coverage problems Beebe, chairman of the board, Washing- cation of call letter requests in the ton Post Co. and Newsweek Inc. (wTOP- FCC's public notice, "Broadcast Ap- AM-FM-TV Washington, wJXT(TV) Jack- plications Accepted and Tendered for A different approach to increasing an sonville, Fla.), and Arthur Ochs Sulz- Filing," would be sufficient public FM station's listenership was accom- berger, president and publisher, The notice. It also suggested that the 30- plished by Norman W. Lofthus, vice KDES- New York Times (WQXR- AM -FM). day waiting period be changed to 15 president and general manager of days. FM Palm Springs, Calif., when the Palm The law firm said the 35 -mile radius Springs Television Cable Co. agreed to broadcast the daily pro- Comments criticize for giving notice is burdensome, requir- complete ing an engineer to make measurements graming of KDES-FM, including com- call- letter proposal when applying for call letters. The law mercials, to the cable company's 7,500 subscribers. firm suggested that notice be given to all The FCC's proposed call -letter rule - stations in communities located within After a number of conferences on making has raised little interest in the 35 miles of the applicant's station. the technical feasibility of the innova- broadcasting industry. But two of three Guy Gannett Broadcasting Services tion, Mr. Lofthus and Robert Beaman, comments filed opposed the suggested objected to all the major facets of the the cable company's general manager, rules which would require that a call - proposed rules. The licensee said that found it was possible to use channel letter applicant give public notice of the it would make applying for call letters 12 for all KDES -FM broadcasts. So all call sought and give written notice to all more difficult than applying for major 7,500 cable subscribers are being pro- stations with transmitters within 35 miles changes. vided with a quality "FM receiver" of the applicant's transmitter (BROAD- Cohn & Marks, another communica- without cost. CASTING, March 9). Under the rules the tions law firm, made no major objec- Reaction by KDES -FM advertisers and commission wouldn't act on a request tions to the rules but urged a few minor timebuyers to a "bonus" of 7,500 po- until 30 days after it was filed. procedural changes (BROADCASTING, tential new listeners was outstanding,

A Washington communications law April 13) . according to Mr. Lofthus.

similar campaign for portable radio Drumbeats ... vertising Council. The TV spots, in color sets. and black and white, come in 60's, 20's Earlier in the year they mailed pro- and 10's. The radio spots feature star Farm folio Iowa radio stations WMT appeals and songs. motional materials to 3,800 radio sta- Cedar Rapids and KWMT Fort Dodge tions including recorded spot announce- have put out a booklet designed for Happy poll A sponsor -conducted sur- ments suggesting the "room -to- room" agencies and advertisers describing the vey recently turned up some pleasant adaptability of battery portables. stations' farm programing, projects, results for WAIV(FM) Indianapolis. The agency reports that 2,321 sta- sponsors, personnel and rural market Burger Chef drive -ins wanted to dis- tions indicated they already had, or in- data. cover the potential audience for its New tended to, participate in the promotion. York Philharmonic broadcasts over the Fund seeking WEDH(TV) Hartford, station; had an independent agency ask, Connecticut's only ETV station, has among other things, "Do you have an Trading stamps draw gained support from the governor in a FM radio in your home ?" And 47% higher attendance drive for $275,000. Governor John N. of the Indianapolis area families sam- Dempsey has designated May as Edu- pled said "yes." Unhappy with the attendance at city cational Television Month. council meetings which it broadcasts Uterine cancer project Editorial request KMOx St. Louis live, WKST New Castle, Pa., set out to has supplied the city's police depart- do something about it least for 12 gets heavy TV support -at of a broadcast weeks. During that period, the station ment with 250 copies editorial "What Juvenile Delinquents will give away 10 books of trading Near -perfect cooperation by televi- The copies will be distributed stamps each week to citizens attending Need." sion stations in the Illinois area has speaking before parents cited the meetings and whose names are by policemen been by the American Cancer So- ciety in connection with drawn. groups. its drive to educate the public about the importance The idea has the blessing of Mayor Special striking Limited edition of a of early detection of the disease. John C. Jordan and council meeting bronze plaquette bearing the Abraham The society has informed all state attendance has risen steadily. At the Lincoln profile used on U. S. coins will chapters of a successful campaign by first give -away session, 10 people at- be presented by WON -AM -TV Chicago to the Illinois chapter that resulted in TV tended, but only nine accepted the gift guest speakers honoring Lincoln at the stations in nearly 90% of that state's stamps. Following weeks drew 70, and New York World's Fair Illinois Pavil- market area carrying an 18- minute col- then more than 100 citizens to the ion. First plaquette was presented dur- or film dealing with uterine cancer, council chamber which normally seats ing a special radio -TV program to Illi- which kills some 14,000 American only 50. nois Governor Otto Kerner. women each year. If interest continues, Byron McCon- The film often was augmented by nell, WKST general manager, said the Public service A new series of TV personal appearances by physicians and plan could be extended beyond the 12 and radio promotional spots on the Red those who have been cured by the dis- weeks. Cross is now available through the Ad- ease.

BROADCASTING, May 4, 1964 63 FINANCIAL REPORTS

An official of the SEC's corporate McCall -Hunt combine finance division said last week that neither Hunt Foods nor McCall had has 4.5% of AB -PT filed to make such a proxy solicitation. Mr. Mayes would not comment on whether McCall Corp. is in accord with re McCall Corp. President Herbert the AB -PT move to do away with the Mayes last week said McCall now holds cumulative voting practice. 112,500 shares of American Broadcast- ing- Paramount Theaters stock. An as- sociated investment in AB -PT by Hunt PKL earnings up more Foods is believed to be in the neighbor- hood of 95,000 shares. than 100% in quarter Hunt Foods owns 35.5% of McCall Corp. Norton Simon, Hunt Foods presi- Papert, Koenig, Lois, New York dent, is a director of McCall and is also agency, has issued a first- quarter finan- a member of McCall's finance commit- cial report showing a net income gain of dun tee. Mr. Mayes indicated last week that than 100% over same period in more the McCall finance committee had au- 1963. Agency said first quarter com- thorized investment in AB -PT up to $5 parison of net profit taken as percentage million. The AB -PT market price last of gross billings revealed increase from Thursday (April 30) stood at 361/2. On 1.28% to 1.99 %. Gross billings were the basis of that price the current Mc- up more than 50% over 1963 first quar- Call investment would be around $4.1 ter. million. Thirteen weeks ended Feb. 29: The combined Hunt -McCall invest- ment 1964 1963 of 207,500 shares is equivalent Earned per share a 0.23 0.10 dan to 4.5% of the 4,586,205 outstanding Net income 119,635 50,914 Gross billing 6,022,949 3,988,600 AB -PT common shares. Mr. Mayes denied a published report that he had said combined Hunt -McCall holdings in Wometco looking for AB -PT were 207,500 shares, but did not deny this might be the case. 27% increase in gross Management of AB -PT, in a proxy solicitation to shareholders, has ex- The board of directors of Wometco plained that a holding of 61 % in the Enterprises Inc. at the firm's annual company could insure board representa- stockholders meeting in New York last c tion for the holder under the company's week declared a regular quarterly divi- present cumulative voting method of dend of 14 cents on class A stock and electing board members (BROADCAST- 5 cents on class B stock. The dividends ING, April 20). The management is will be paid June 15 to stockholders of asking stockholders on May 19 to vote record June 1. to abolish the cumulative voting pro- Mitchell Wolfson, Wometco's presi- cedure. dent, predicted gross income of $28 mil- Should a stockholder wish to solicit lion for 1964, an increase of more than proxies in opposition to management's 27% over last year. The projected net proposal he would have to register the profit will be up at least 20 %, he said. solicitation with the Securities & Ex- The board re- elected all officers and change Commission. promoted vice presidents Louis Wolf-

THE EMT 140 SEC reports February stock transactions REVERBERATION UNIT

Redundancy to some is unnecessary repeti- The Securities & Exchange Com- CBS Inc. -Samuel R. Dean, sold 3,400, tion. To AM broadcasters, energy "repetition" retains 3,556: William C. Fitts Jr., sold mission has reported the following 2,200, means a louder fringe area signal which retains 1,508; William S. Paley, sold - stock by 51,400, retains 1,391,968 (also holds 297,430 means more sales power. Increasing audio February transactions offi- in holding company and 9,178 as trustee): redundancy with the world famous EMT 140 cers and directors of broadcasting J. W. Iglehart, bought 200, acquired 20,000 in stock split, holds 40,000. reverberation unit means a "more live" sta- and allied companies in its March Reeves Broadcasting -Morris Schechter tion sound. For FM stereocasters, the two issue of Official Summary (all com- bought 500, holds 1,300. channel unit also adds true stereo dimension mon stock unless otherwise indi- Storer Broadcasting -John E. McCoy -even to mono material. No moving parts acquired 6,000 through option, holds 10,850 means no "on -air" failure worries. cated) : (also 1,000 in trust for parents). Taft Broadcasting - William H. Hansher, Management: Write for details and Capital Cities Broadcasting Corp. -Rob- acquired 106 through option, holds 1,247; demo disk. ert M. Peebles exercised option to pur- Lawrence H. Rogers II acquired 1,470 chase 1,000 shares, now holds 1,000; Dan- through option, holds 5,005; R. T. Sch- GO- I I A IM/1 iel P. Weinig exercised option on 1,000 linkert sold 800, retains 32; Charles P. AUDIO CORPORATION and bought 300, holds 2,600. Taft sold 300, retains 16,052. 2 WEST 46th STREET, NEW YORK, N.Y., 10036 TELEPHONE: 212 -CO 5 -4111

64 BROADCASTING, May 4, 1964 son II, Richard Wolfson, Van Myers ITC profits up $100,000 table to a virtual doubling of domestic and Jack Waxenberg to senior vice sales and a 14% increase in interna- presidents. William R. Brazzil was for- on large sales increase tional sales, as compared with 1962 -63, mally named vice president in charge of Mr. Nidorf said. Wometco's w'rva(Tv) Miami and of During 1964 -65, ITC will release a Net profit of Independent Television sales, broadcast division (BROADCAST- group of first -run and off -network pro- Corp. for the fiscal year ended April ING, March 2). grams, he reported. Placed into distri- 30 amounted to $600,000, Michael bution in recent weeks has been the Nidorf, ITC president and board chair- Man of the World one -hour series and 20th Century -Fox turns man, announced last week. the one -hour off -network program, Es- He stated that net profit for the four pionage, currently on NBC -TV, and the from red to black ink years ended April 30 totaled $2.6 mil- Mr. Piper half -hour color series, de- lion. ITC's profits increased during signed primarily for children. 1963 -64 by $100,000 over the previous ITC intends to place into syndica- annual report for 20th Century-Fox's year and the rise was said to be attribu- tion several other series, Mr. Nidorf the year ended Dec. 28, 1963, shows net earnings of over $10 million, com- pared to a net loss of over $45 million in 1962. The motion picture firm made $18,- YOU'RE ONLY 999,596 in 1963 from feature pictures licensed for television, compared to HALF -COVERED $8,320,949 in 1962. It made $3,815,- 600 last year from film series produced IN NEBRASKA specifically for TV, down from $10,- 305,367 the year before. IF YOU DON'T USE Year ended Dec. 28: 1963 1962 Earned per share $ 3.44 $ KOLN -TV /KGIN -TV! Income 102,940,436 96,355,871 Net earnings (loss) before taxes 10,915,800 (45,327,691) Net earnings (loss) 9,115,393 (39,796,094) *Based on 2,669,486 shares outstanding.

Reeves Industries has profit in first quarter

Reeves Industries Inc., New York, last week reported first quarter earnings of $2,000 which compare to a $63,000 loss in the first period of 1963. The Reeves Soundcraft Division Lincoln-Land is the manufactures sound tapes and has re- cently begun production of "long wear" nation's 74th TV market!* video tape. Reeves says the new tape, Nailing down Nebraska's two major TV for which it claims a wear -life of 700 markets is no problem: you need a station passes, has been enthusiastically re- AVERAGE HOMES DELIVERED in each. One of the markets is Lincoln - ceived by the broadcasting industry. PER QUARTER HOUR Land. Homer Clapper, executive vice presi- (Nov. 1963 ARB - 6:30 to 10:00 p.m.) dent and chief operating officer of Lincoln -Land is the 74th largest market LINCOLN -LAND' "A" in the U.S., based on the average number Reeves Industries, predicted significant KOLN -TV /KGIN -TV... 58,000 improvement in earnings for 1964 over OMAHA "A" 56,500 of homes per quarter hour prime time 1963. OMAHA "B" 53,900 delivered by all stations in the market. OMAHA "C" 50,000 KOLN-TV /KGIN -TV offers you 206,000 LINCOLN -LAND "B" 26,200 homes homes you can't afford to miss LINCOLN -LAND "C" 18,700 on any top -market schedule. Time Inc. on stock exchange Lin coln,Hastings. Kearney Get all the facts from Avery -Knodel on Time Inc. stock, formerly traded -TV /KGIN -TV the Official Basic °March, 1967 ARB Ranking. Rating projections are KOLN - over -the- counter, moved to the New estimates only, subject to any defect, and limitations CBS Outlet for most of Nebraska and of source material and methods, and may or may not York Stock Exchange last week. The be accurate measurement, of true audience. Northern Kansas. issue was trading around 391/2. Ticker symbol assigned to the company is ,ate, 9-klyert Nalion4

Time -Life Broadcast, subsidiary of RADIO VIKZO IWAMV00- BATTIE CREEK Time Inc., operates KLz-AM -FM -Tv Den- MIEF GRAND RAPIDS KOLN-TV /KGIN-TV WPM GRANO RVIDB.KAIAMA200 ver; WOOD- AM -FM -TV Grand Rapids, MMIV-FM COWL CHANNEL 10 316,000 WATTS CHANNEL 11 316.000 WATTS 1000 FT. TOWER 1069 FT. TOWER Mich.; WFBM- AM -FM -TV Indianapolis; TELEVISION GRAND RAPIDS -KALAMAZOO WTCN -AM -TV Minneapolis; KOOG -AM- MMTV/CADILIAC- TRAVERSE CIS COVERS LINCOLN- LAND -NEBRASKA'S OTHER BIG MARKET

MWM-TV SADLT 03E. RIE FM-TV San Diego and KERO -Tv Bakers- KOLWIV /LIIXCOIN, NEBRASKA Avery- Knodel, Inc., Exclusive National Representative -TV GRAND ISIANO, NEO, field, Calif.

BROADCASTING, May 4, 1964 65 added, including Stingray, a half -hour 1963 and 1962 are not comparable be- science program; a second year pro- cause the 1963 figures "reflect the dis- duction of The Saint; a second group position, effective Sept. 1, 1963, of of Jo Stafford specials and three or three manufacturing divisions located at four TV specials built around world - Cherry Hill, N. J. (BROADCASTING, famous circuses. Nov. 11 and 18, 1963). Twelve months ending Dec. 31, 1963: Teleprompter's '63 net 1963 1962 Earned per share $ .11 § .07 Net earnings 80,363 55,957 up $80,000, Kahn says Gross revenues 4,896368 5,431,930

Teleprompter Corp., New York, has MacFadden -Bartell reported that its net earnings for 1963 were up more than $80,000 over revenues up 16% in '63 1962, and new highs were predicted for 1964. The firm, in its annual report Consolidated net sales and revenues to stockholders, said increased sales are of the MacFadden- Bartell Corp., New expected this year because Teleprompt- York, rose 16% for 1963. er is putting new emphasis on "com- Revenues of the company's broad- munity antenna television and closely cast division were reported 10% ahead related activities." for the year. M -B operates WADO New Irving B. Kahn, Teleprompter chair- York, WOKY Milwaukee and KCBQ San man and president, noted that sub- Diego. scribers to the firm's 13 CATV systems The annual meeting of stockholders increased by 21.4% last year to 44,318. will be held in New York on May 12. Mr. Kahn told stockholders that the Year ended Dec. 31: 1963 1962 figure is expected to reach 50,000 in Earned per share $ 0.87 $ 0.10 Net revenues 25,696,176 23,245,783 1964. Net profit 1,382,728 162,738 Commenting on the annual report, Operating profit of broadcast division 2,486,000 2,254,000 Mr. Kahn said operating results for .Before 5 ó stock dividend.

NOT EQUIPMENT & ENGINEERING opener for Electronics oped by Tutortape at an approximate the General cost of $250,000, will be programed make color TV tube over Fordham's own station, WFUV -FM. OUR SHOWS to The system involves simultaneous broadcasts of educational material on General Electronics Corp., Newark, four separate multiplexed FM channels LIVE ADULT PROGRAMS - and N. J., is negotiating with Paramount to special receivers. The student is Pictures to produce a small- screen col- plenty of them star packed with asked questions, which he answers by or TV tube using the Paramount -de- pressing one of four buttons on his re- our own talent -are originated by veloped Chromatron principle. ceiver. The button switches the receiver WLW Radio and Television every Under the agreement, General Elec- to an appropriate channel for reaction day. Good LIVE vibrant interest- tronics would manufacture an 8 -inch to his answer. ing shows are an important part color tube. The electronics company of our WLW schedules. And our says it is now in negotiations with a Henry goes national major set manufacturer to produce sparkling LIVE adult TV programs small- screen Chromatron receivers. in Color brighten up the whole to talk on set prices Paramount had previously given a Midwest. Just another reason why nonexclusive license to the Sony Corp. FCC Chairman E. William Henry WLW Radio and WLW Television to manufacture and sell Chromatron did his part in two network appearances are the liveliest Stations in town tubes in the U. S. and Canada. A last week to explain to viewers why for audiences and advertisers! major advantage claimed for the they will have to pay more for sets Chromatron tube is picture brightness. manufactured after April 30, the dead- Another example of However, it has not yet advanced be- line for manufacture of VHF -only re- yond prototype production. ceivers shipped interstate. Crosley 42 years He appeared on NBC's Today pro- gram Thursday morning (April 30) and of leadership `Educasting' starts in spots recorded for use in ABC news programs that night to publicize set CROSLEY COLOR TV NETWORK Tutortape Laboratories, New York, manufacturers' complete conversion to in association with Fordham University, sets. WLW -I WLW -C WLW -T WLW -D all- channel Television Television Television Television that city, and the New York City De- In both he stressed that requiring the Indianapolis Columbus Cincinnati Dayton partment of Labor, has introduced manufacture of all-channel sets will WLW Radio Cincinnati- Nation's Highest Fidelity a new teaching system designed to op- promote greater diversity of program- Radio Station erate with multiplexed FM broadcasts. ing through the development of UHF. CROSLEY BROADCASTING CORPORATION a subsidiary of Arco The system, called Educasting, devel- Under legislation urged by the FCC,

66 BROADCASTING, May 4, 1964 all sets manufactured after April 30 for shipment in interstate commerce must be capable of receiving all 82 channels. The UHF tuner will add about $25 to Enjoy Dynamic Programming with Spotmaster ... the International the cost of the set. Standard of Excellence in Cartridge Tape Systems On the Today show he agreed that the government is taking an "educated gamble" in requiring the manufacture Check of all- channel sets as a means of en- couraging the development of UHF. But he also said, in view of the com- mission's many previous efforts in that area, the all -channel receiver law ap- SPOTMASTER pears to be UHF's "last chance" to succeed. -V Compact and rack -mount models Conrac video monitors Recorder -playback and playback -only models Conrac Division of Giannini Con- trols Corp., Duarte, Calif., has an- Monophonic and stereo units nounced a new CZB series of perform- ance- stabilized video monitors which, V Delayed programming option the firm says, allow simultaneous dis- play of picture shifts too subtle to be V Superior quality readily seen on other professional mon- itors. The monitors assure that the varia- tions in picture quality are really due to picture changes and not caused by the monitor itself. The series includes an 8 -inch model ($720), a 14 -inch model ($765) and a 17 -inch model ($745). In the CZB series, 29 transis- 500A tors are combined with 11 tubes plus Compact rectifiers. Recorder - Playback Technical topics ... New order RCA Broadcast and Com- munications Products Division has re- ceived a CBS -TV order for nine more TR -22 transistorized TV tape recorders. The network has now ordered a total 500A -R of 21 units including 10 for the now Rack -Mount under construction CBS Broadcast Cen- Recorder - ter in New York and others for the Playback CBS News operation in Washington. New reflex camera Mitchell Camera Corp., Glendale, Calif., in cooperation with RCA, has developed a new light- SPOTMASTER tape cartridge equipment is the NEW DELAYED preferred choice on five continents. These PROGRAMMING OPTION weight, pin -registered, high -fidelity, quality- engineered machines permit snap -in magnetic sound -on -film reflex camera, cartridge loading and split- second, one-hand The optional SPOTMASTER 500 A -DL (Delayed Programmer) provides a 5- operation plus all the other time- tested the SSR -16 which is designed for bat- ... second to 16- minute delay in the features. tery or AC operation. and field- proven SPOTMASTER broadcast of program material. Per- Write or phone today for full details about mits Instant censoring and deletion Closed -circuit tape Memorex Corp., the wide range of rugged, dependable SPOT- of objectionable material from In- Santa Clara, Calif., has introduced a MASTER equipment . . . their outstanding terviews and other live originations features and options ... modular construc- while the program is on the air ... video tape -circuit sys- also meets many other delayed pro- for use on closed tion . . easy maintenance . complete gramming requirements. With the tems. The Memorex 75P video tape can line of accessories competitive prices ... DL function switched off, the unit . lease plans. Remember, all be used on Precision Instrument Co.'s /purchase operates as a standard 500A re- portable television recorder and the SPOTMASTER models are backed up by an corder- playback. Available in rack ironclad, full -year guarantee. or compact models. Machtronics broadcast recorder. It will be nationally distributed through PIC's BROADCAST ELECTRONICS, INC. independent distributor organization. I 8800 Brookville Road, Silver Spring, Maryland Expansion at Ampex Ampex Corp., Redwood City, Calif., has begun con- Telephone: Area Code 301 JUniper 8 -4983 struction on a new 85,000- square -foot Canada: manufacturing plant in Colorado Sold nationally by VISUAL ELECTRONICS Northern Electric Springs. The building is scheduled to COMPANY LIMITED be completed in nine months, with in- 356 W. 40th St., New York, N. Y. Branches from coast -to -coast in Canada itial production to begin early in 1965.

BROADCASTING, May 4, 1964 67 INTERNATIONAL

other locations where competition will 59 nations to be held. Six color TV cameras will be Canadian revenues up installed at the main stadium for the opening and closing ceremonies. Operating profit of Canadian Contracts have been signed with hear Olympics radio and television stations was NBC -TV for the U. S., ABC Radio for $5.3 million in 1962 compared the U. S., European Broadcasting Union with a loss of $200,000 in 1961, NHK developing video -tape for 26 Western European countries, according to figures of the Domin- Canadian Broadcasting Corp. for Cana- ion Bureau of The re- system for high -quality da, Australian Broadcasting Co. for Statistics. reve- Australia, Intervision (OIRT) for East- port showed radio operating nue million 1962 pictures via satellite ern European countries, and broadcast- at $55 for and ing companies in six African and 15 TV operating revenue at $68.5 Asian nations. million, up from 1961 figures of The Japan Broadcasting Corp. (NHK) Live coverage of some segments of $51.5 million for radio and $59.1 expects to employ 2,000 persons during the games to the U. S. and other na- million for television. the 1964 Summer Olympics games at tions may be possible when the U. S. Tokyo in October cover to the games launches its Syncom III communica- for radio stations in 59 countries and tions satellite this summer. TV stations in 39 nations. the receiving station with Japanese op- NHK is developing a special elec- NHK is constructing a special eight - erators. tronics system using a new video -tape story (three below ground) broadcast- U. S. officials are withholding com- hopes will enable the ing center containing 40 radio studios, recorder that it ment on the possibility of using Syn- five TV studios, 20 video -tape record- satellite to relay high quality pictures. com III for Olympics coverage. ers and six sound -track recorders for The system would reduce the band width requirement to one -half of its films for foreign use, as well as com- U. S. sponsors GATT change parable equipment for national use. In original signal before sending it to the S. and NBC -TV addition, some 400 radio booths and satellite. Should the U. An amendment to the General Agree- 200 television booths with fixed posi- approve the system, NHK has expressed ment on Tariffs and Trade is being tions for 100 TV cameras will be dis- willingness to send the receiving termi- sponsored by the United States as a tributed among the 21 stadiums and nal equipment to the U. S. and provide means of assuring "greater freedom of international trade in television pro- grams," John G. McCarthy, president of the Television Program Export As- sociation, reported last week. Trivia via space is unneeded commodity Mr. McCarthy, who was in Geneva for a series of conferences with John Evans, U. S. State Department chief Leonard H. Marks, Washington chevious propaganda" or for the of the U. S. mission to GATT, said communications lawyer, has coun- "enlightenment and understanding of the amendment is on the agenda of the seled broadcasters of all countries world problems." next meeting of the GATT Working not to use international space satel- Legal Precedent Mr. Marks Party on Television, scheduled to start lite communications for said that legal studies are now under- the trans- in two weeks. The U. S. amendment mission of trivial material. way of means to create internation- calls upon the 62-nation membership Mr. Mark's comments, appearing al ownership of the space segment of of GATT to "eliminate obstacles to the in the European Broadcasting Un- a space communications system. He international sale of television pro- ion's March issue of the EBU Re- noted a number of examples of in- grams," according to Mr. McCarthy. view, gave attention to legal, eco- ternationally owned business ven- nomic and philosophical questions. tures, such as the Scandinavian Air- The Washington attorney said line System, owned by Norway, Den- Broadcasters form AAB "American and European broadcast- mark and Sweden, and Eurofima, a ers must keep in mind their respon- 14- nation agreement made in 1955 Seventeen Alberta broadcasters have sibility to transmit creative programs for modernization and standardiza- formed a provincial organization, the which will educate and inform less tion of railroad equipment by Euro- Alberta Association of Broadcasters. developed portions of world." the pean states. Officers of AAB are A. F. Shortell, Mr. Marks also believes that the im- "These illustrations demonstrate CKSA Lloydminster, president; G. R. A. mediacy of international communi- that some of the organizational ques- Rice, CFRN -AM-TV Edmonton, vice- presi- cations can bring nations closer to tions and operating procedures that dent, and directors G. A. Hartley, an understanding of international will be faced by the international CHCA -TV Red Deer; J. A. Love, CFCN disputes, United Nations debates and space organization have previously Calgary, and Orville Kope, CHAT Medi- significant cultural events. been explored," Mr. Marks con- cine Hat. Mr. Marks said that in time there cluded. will be direct broadcasting from Mr. Marks said that a single glob- satellites to the home receiver, by- al communications system would Mexican TV buys Gemini passing the now used ground stations provide the most ordered and eco- that relay the signal from space. But nomical facilities for all users, and MGM Telestudios, New York, re- he asked whether broadcasters would would provide a greater return for ports that it has sold 10 Gemini video use such communications for "mis- participating nations. recording systems to Mexico's largest television network, Telesistema Mexi- cana. The newly -introduced Gemini 68 BROADCASTING, May 4, 1964 equipment is designed to provide a high - Canadian radio -TV sales tising totals were $5,855,267 this Janu- quality, simultaneous 16 mm film dur- ary and $4,832,352 last year. ing video tape production. ahead of 1963 pace Largest advertising group in radio Telesistema has been testing the was the foods and food products cate- Gemini system for two months, and More money was spent in national gory with $485,836 ($333,899 last MGM said the "pilot operation" has advertising on Canadian radio and tele- year), followed by drugs and toilet been so successful that Gemini equip- vision in January this year than in goods at $278,523 ($232,386 last year). ment is expected to be installed shortly January 1963, according to tabulations These two groups interchanged on tele- in all of Telesistema's 17 studios and of Elliott -Haynes Ltd., Toronto re- vision with drugs and toilet goods first four mobile trucks. Telesistema Mexi- search firm. Radio advertising totalled with $1,638,521 ($1,266,480 last year), cana operates five TV channels in Mexi- $1,590,041 this January as against $1; and foods and food products second co City. 205,747 last January, while TV adver- with $1,609,410 ($1,161,650 in '62).

PROGRAMING

graded this as a "hopeful" sign. But he CBS, NBC stand pat on sharing said he would be "more hopeful" when network programs started showing up on nonaffiliated stations. Networks chiefs, FCC hold meetings in Washington Dr. Stanton was accompanied to his meeting, in the morning, by Richard to discuss various plans for divvying up programs Salant, vice president and special as- sistant to Dr. Stanton; and Leon Brooks, The meetings were friendly - but through any form of compulsion would Washington counsel for CBS. there was no "give" in the networks' create more problems than it would Mr. Sarnoff was accompanied to his position. That was the consensus of sev- solve. meeting, in the afternoon, by Thomas eral FCC commissioners following their However, Dr. Stanton informed the E. Ervin, vice president and general at- separate meetings last Thursday (April commission that CBS-TV has invited torney; David Adams, senior executive 30) with Dr. Frank Stanton, president nonaffiliated stations interested in car- vice president; Thomas E. Knode, vice of CBS, and Robert Sarnoff, NBC board rying programs not cleared by affiliates president for station relations; and Hugh chairman. to contact the network. Beville, vice president for planning and FCC Chairman E. William Henry had One commission member said he re- research. called the meeting -a third with Leon- ard H. Goldenson, president of Ameri- can Broadcasting -Paramount Theatres, was held Friday -to discuss means of all over America, people of all ages sharpening competition among the net- works and of stimulating the develop- are listening to the radio again, to ment of UHF television. Much of the discussion in the meet- THE LIVES OF HARRY LIME ings centered around "sharing" plans Orson Welles aimed at providing network programs to UHF stations in the 18 top two -VHF- station markets. Under one plan, ad- CAPT. HORATIO HORNBLOWER vanced by Commissioners Kenneth A. Michael Redgrave A. Cox and Robert E. Lee, stations in these markets would be prohibited from taking more than one -third of their net- SCARLET PIMPERNEL work programing from one network. Marius Goring This would force the networks to make one -third of their output available to each of the stations. THEATRE ROYALE Under the other "sharing" plan, sug- Laurence Olivier gested by ABC, each of the networks would be required to have an equal SECRETS OF SCOTLAND YARD number of VHF and UHF affiliates. This would result in CBS and NBC giv- Clive Brook ing up VHF affiliates to ABC. No Change of Heart Dr. Stanton THE QUEEN'S MEN and Mr. Sarnoff have opposed these proposals before, and they didn't indi- Royal Canadian Mounted Police cate any change of heart last week. They reportedly said the proposals THE BLACK MUSEUM would prejudice a licensee's right to choose his programing source and would Orson Welles interfere in the affiliation arrangements 7 series radio dramas . between networks and stations. network ... 364 .. They are said to have stressed that irving feld, 230 park ave., new york mu 9-5857 attempting to sharpen competition

BROADCASTING, May 4, 1964 69 broadcasters to "censor a use by a political candidate." to primary He argued that "any attempt by a More licensee to censor a political candidate or dictate the manner in which a politi- cal candidate uses his time is directly prohibited" by the Communications than just voting Act. He said that the inclusion of a taped segment as "an incidental, though in- Yarborough gets FBI investigation after McLendon tegral, part of a candidate's presenta- tion, where the taped presentations oc- cupy only 10 -15% of the total time forces charge that Estes gave senator $50,000 used by the candidate, does not sub- ject any portion of the program to cen- licensee." that supported the senator's position. sorship by a The bitterly contested campaign be- No Decision The commission dis- (D- that time, however, late Thursday tween Senator Ralph Yarborough By cussed at its meeting attorneys de- the question Tex.) and broadcaster Gordon Mc- afternoon, the McLendon Wednesday but was unable to reach a request for a Lendon was to end in the primary elec- cided to withdraw their decision. The members said it was too tion Saturday (May 2). But it left as a ruling. They said it was too late in the difficult to settle without considerable legacy an FBI investigation and an un- campaign for the ruling to have any research. On Thursday, the staff polled the extent of resolved question about practical effect. the commissioners in an effort to arrive broadcaster immunity from libel suits. Senator Yarborough is a member of at a "tentative" decision. The result The investigation and the unresolved the Commerce Committee, which has was a ruling that WOAI -TV was within question are related. Both involve al- jurisdiction over the FCC, and is chair- its authority in shutting off the audio legations made by two men in a video man of its Watchdog Subcommittee, portion of the videotape. taped segment of a McLendon telecast which oversees the manner broadcast- Saturday, April 25, that Billie Sol Estes ers cover political events. However, commission officials point- ed that the ruling was not a formal gave Senator Yarborough $50,000 in No Censorship The political broad- out one and will not be considered a prece- Pecos, Tex., in 1960. Estes, West Texas casting law, which prohibits broadcast- dent. financier, has since been convicted on ers from censoring candidates, also pro- state and federal charges. tects them from libel suits resulting Meanwhile, the Yarborough- McLen- The FBI, acting on the senator's re- from their remarks. But Senator Yar- don forces last week were still glower- ing at each other over an earlier dis- quest, is investigating the allegation. borough, in his telegram, warned the pute involving the equal -time law. The senator has called it "an infamous stations that if voices other than Mr. At issue was the amount of time to lie." McLendon's are used, "your station is be made available to the senator on the He also wired 39 television stations not exempt from the libel laws." three McLendon Corp. stations in Texas in Texas, Louisiana and Oklahoma, WoAI -TV San Antonio, which carried -KLIF Dallas, KILT after the April 25 telecast, warning the McLendon program Monday (April Houston and XTSA San Antonio. The commission them then that they would be subject 27), turned off the audio portion of the earlier had ruled to libel suits if they carried the pro- taped segment. But Mr. McLendon that Senator Yarborough was entitled gram. stated the allegation himself. to time equal to that used by Mr. McLendon since Feb. 20 (BROAD- And that wire prompted a request Marcus Cohn, Washington counsel CASTING, April 27). Mr. McLendon, by McLendon lawyers last week for for Mr. McLendon, had asked for the president of the licensee a declaratory ruling from the FCC. declaratory ruling on Tuesday. He ac- corporation, used about 18 minutes a The commission was unable, in the cused the senator of trying to "bludgeon day on each of the stations from Feb. 10 time available, to reach a formal deci- the stations into refusing to use these to the end of the campaign. sion. But it issued a "tentative ruling" programs in their entirety" and to force And the FCC staff, acting on a sec- ond complaint, on Monday (April 27) restated this ruling. The staff said that a commission suggestion that the two Minow finds something to praise about TV sides negotiate a settlement didn't ex- empt the stations from affording equal opportunities from Feb. 20. Newton N. Minow, former chair- grams, we could not ever give an The Yarborough forces had asked for man of the FCC and now executive award or some other suitable recogni- "equal time" totaling 18 hours and 54 vice president of Encyclopaedia Bri- tion to distinguished achievement." minutes on each station. The time was tannica, lauded an Mr. Minow presented the Ameri- requested at the rate of seven minutes N B C program can Jewish Committee's Institute of per hour per station, from April 24. specifically a n d Human Relations award to NBC for Mr. Cohn on Tuesday notified the TV generally at its three -hour program on the civil Yarborough headquarters in Austin, an awards cere- rights movement - The American Tex., that each of the stations would mony in N e w Revolution of '63. make 54 minutes daily available to the York last week. The former FCC chairman, who senator for the rest of the campaign. "One of the while he held office was critical Harry O'Connor, an aide to the sena- great frustrations of TV programing, cited NBC's ef- tor in Austin, said the time would be I found at the fort as "an important stage in used. But he made it clear he didn't FCC was that another revolution which essentially consider the offer satisfactory. "The while we tried to reflects television's growing recogni- problem didn't get worked out," he encourage more public service pro- tion of its major responsibilities." said. But he said he didn't know whether any further complaint would be filed with the FCC.

70 (PROGRAMING) BROADCASTING, May 4, 1964 Harris holds the key with AFM representatives and cancelled Facilities for World's a Thursday meeting with the DGA to unlock 315 passage group to continue with the AFM. All Fair programs available parties declined to discuss proposals and counter proposals. It was understood the White Lack of a green light from that the AFM was asking a 10% in- Commercial and educational broad- differences with House and personal crease in all wage scales, plus an in- casters have been invited to participate among reasons why World's the legislation are crease in the minimum amount of work in program origination at the is was Representative Oren Harris (D -Ark.) time for providing music for TV pro- Fair in New York. The invitation a resolution to Corp., in no hurry to move grams. DGA is said to be seeking not extended by Visual Electronics suspend Section 315 for the presiden- only more money for its members but which is coordinating systems design tial and vice presidential campaigns this also more authority, with less submis- and operation of the communications year. sion to the mandates of producers. center at the fair's Hall of Education Representative Harris, chairman of AFM was also holding talks with the Pavilion. the House Commerce Committee, has broadcasting networks musicians' con- Visual Electronics said facilities for taken no steps toward action on the tracts with the networks also at mid- live or taped programing from the cen- suspension measure, HJ Res 247, since night Thursday. ter include advanced broadcast studio House and Senate conferees were named earlier this year (BROADCASTING, Feb. 24). Minor differences in versions passed by the two bodies last year pre- vent its going to the White House for signature without a conference. Representative Harris, noting that President Kennedy favored the meas- IEF! ure, says he has not heard the views of (lt stole the show at the N.A.B. exhibit) President Johnson. The President has not said publicly whether he would like to face his Republican opponent on radio and television as Mr. Kennedy did. Some hold the view that the President won't commit himself until after the GOP convention in July (CLOSED CIRCUIT, April 27). Representative Harris said suspend- ing Section 315 for only one office is an idea that has never held much appeal for him. He helped pass previous sus- pension measures because there was considerable support for them then, he added. Now the only pressure is com- ing from broadcasters and others "po- litically motivated," he said in an oblique reference to public criticism he's been getting from Republicans. The congressman noted, however, that he could not and would not ob- SPARTA'S EXCLUSIVE BATTERY POWERED PLAYBACK struct the will of the Congress, adding, "I'm not holding it up alone." The ref- erence seemed to be that Senator War- CARTRIDGE PLAYBACK ren G. Magnuson (D- Wash.), chair- man of the Senate Commerce Commit- ANYTIME! ANYPLACE! tee and a close friend of the President, Now ... no matter where you find your prospects - office, was taking no initiative either. showroom, coffee shop, or car lot - you can wind up your sales pitch with the most powerful closer of all, a polished, customized, audio presentation. Musicians, directors SPARTA's new, streamlined BP -11 cartridge playback is powered by a single, re-chargeable, space age Nickel -Cad- mium battery. Plays up to a week or more under normal negotiate with producers use before re- charging needed. Completely self -contained. All transistorized with full fidelity speaker. Weighs only The Association of Motion Picture 111/2 pounds. Plays all size cartridges - 71/2 IPS. Comes and Television Producers last week was with protective slip cover case including cartridge pocket and A.C. cord for built -in battery charger. negotiating new agreements with the American Federation of Musicians and Audible cuing - optional extra. ORDER NOWT Call or write your Spartaman . . . or: the Directors Guild of America to suc- ceed contracts expiring Thursday (April For immediate delivery ... or further details, 30). In the immediate offing are talks Call, Write, or Wire Today: with the Screen Actors Guild and the ELECTRONIC Composers and Lyricists Guild of America. Contracts with both of these 11/ SPARTA CORPORATION ii organizations end May 31. 6450 FREEPORT BOULEVARD SACRAMENTO 22, CALIFORNIA GA 12070 Late last week AMPTP negotiators were concentrating on their discussions

BROADCASTING, May 4, 1964 71 Empire Moves Empire Broadcasting, radio commercial producers, moved May 14 sales made on new Wolper specials 1 from 480 Lexington Avenue, New York, to 18 West 45th Street, that city. The phone number, Yukon 6 -5700, re- A second group of one -hour his- kin remarked, "and we have re- mains the same. torical specials have achieved initial ceived more than 50 letters and tele- sales in 14 markets for start either grams asking for details of programs Support The Daughters of the Ameri- in late 1964 or early 1965, M. J. and rates. Many of the inquiries can Revolution at its 73d continental (Bud) Rifkin, executive vice presi- have come from stations, advertisers congress in Washington a fortnight ago dent of United Artists Television, re- and agencies who bought the first passed a resolution supporting the right ported last week. six specials, which began on the air of radio and television stations to self - The early sales on the UA- Wolper last fall. We sell them for two runs, regulate educational, patriotic and reli- Specials Group Two were high- so that the dates of the first group gious programs. lighted by the purchase of the six have not been played off. Group I Tennis price ABC -TV, which will programs by Blue Cross -Blue Shield has been sold in 130 markets domes- telecast this year's challenge round of of Florida, Jacksonville, in eight tically and a growing number of the Davis Cup from Cleveland Sept. 25- markets on a half -sponsorship basis. markets overseas." 27, bought the TV rights from the Mr. Rifkin noted this represents an Group II, which currently is in United States Lawn Tennis Association in five production Wolper, increase markets for Florida by consists of: for a reported $50,000, with the option Blue Cross. It is sponsoring the "The Battle of Britain," "The Nur- to also telecast the matches again in Group I specials in three markets. emburg Trials," "Korean War," 1965 for $60,000 if the U. S. team wins offer "We started to these specials "France: Conquest and Liberation," this year. during the National Association of "Japan -A New Dawn over Asia" Broadcasters convention," Mr. Rif- and "Prelude to War." More racing Sports Network Inc. will colorcast the $150,000 Jersey Derby at Garden State Park May 30 (5:30 -6 p.m. EDT) . Writing trophy The Mystery Writers of America, at its annual Edgar Allan Poe awards dinner, has awarded an "Edgar" statuette to the Kraft Suspense Theater production of "The End of the World, Baby" as "the best mystery tele- vision show of 1963." Luther Davis, Los Angeles, was writer of the teleplay. Documentary offering Pattern for the Nation, a documentary on mental re- tardation produced by wTIC -TV Hart- ford, has been presented to the Con- necticut Health Department's Office of Mental Retardation for public use. TAC shows Television Affiliates Corp., New York, has accepted two new shows for its subscriber service: The Exciting Years, a series of 13 pro- grams taped by WXYZ -TV Detroit, and General DeGaulle inspects the Free a scene from one of the six new Spark of Liberty from SFB -TV West French forces in London in 1940; Wolper -UA -TV specials. Berlin. More football ABC -TV will telecast the 1964 Mahi Shrine North -South College All -Star football game at the Orange Bowl in Miami on Christmas equipment, video -tape recorders, film tists Corp. had been exclusive sales agent Day, marking the third straight year and slide chains, integrated video and for Desilu. the network has carried the event. audio distribution and flexible staging. Educational and commercial broad- New series A travel -adventure series Juvenile series A new juvenile series casters interested in either participating of 39 half-hour shows, It's a Small of 130 five -minute color shows, A Day in program origination or a special tour World, will be released for syndication with Doodles, starring Doodles Weaver, of communications facilities during this fall by Cartoon Distributors Corp., will be produced in San Francisco by their visit to the World's Fair may con- Beverly Hills, Calif. The series will be Independent Producers Associated. A tact M. A. Mayers of Visual Electron- available in color or black- and -white. co- production between IPA and went ics, 356 West 40th Street, New York, (TV) New York, A Day with Doodles $10,000 grant The Johnson Founda- for details. will be syndicated tion, Racine, Wis., awarded a $10,000 through Polaris Corp., Chicago. Program notes ... grant to Midwest Educational Television (MET) to permit the exchange and pro Back home The comedy team of New rep Desilu Productions, Los An- duction of educational TV programs on Mike Nichols and Elaine May have geles, has appointed Ashley- Steiner- a regional basis. W. D. Donaldson, signed for a series of six guest appear- Famous Artists as its representative un- KTCA -TV (ch. 2) St. Paul- Minneapolis, ances on The lack Paar Program on der a long term agreement. General Ar- was named director of the project. NBC-TV next season (Fridays, 10 -11

72 (PROGRAMING) BROADCASTING, May 4, 1964 p.m. NYT). Mr. Nichols and Miss May made their debut in 1957 when Automated program package made available Mr. Paar had the Tonight show on NBC -TV. FOUR FIRMS JOIN FORCES TO SERVICE STATIONS

Another entertainer CBS -TV has To provide big -city program service minimum contract period. The Heller - added syndicated newspaper columnist for radio stations in small and medium - Ferguson production aids range in price Art Buchwald to its roster of stars on sized markets, Heller-Ferguson Inc., from $300 to $500 a month, on a two - The Entertainers next fall (Friday Hollywood producer of programs, pro- year to four -year lease. IBM's "Traffac- 8:30 -9:30 p.m. NYT). Carol Burnett motion and production aids has formed counting" system rents for $360 a and Bob Newhart previously were an alliance with LTV Continental Elec- month, with an initial charge of about signed for series. tronics, Alto Fonic Tape Service and $3,000 for installing the equipment and International Business Machines. instructing personnel in its operation. On the move The East Coast division LTV's contribution is Prolog, a unit The Prolog equipment and the Alto the Alexander of Film Co. has moved that combines program elements from Fonic tape service were displayed and new to offices at 6 East 45th Street, up to 300 sources and puts them on the demonstrated at the National Associa- New York. Telephone Yukon 6 -3537. air in the desired sequence automatical- tion of Broadcasters convention in Chi- Calhoun McKean, formerly head of his ly from a log prepared in advance. Al- cago last month (BROADCASTING, April own independent production company, to Fonic provides taped musical pro- 20) and "aroused a lot of interest," ac- Associates, McKean New York, has gram material in four basic categories: cording to D. Alan Clark, Alto Fonic been named head of Alexander's New big bands, small combos, popular vo- president. The Prolog equipment is on York office. cals and standards, which can be fed a back -order basis, he said, with 40 in- Demand's agency Demand Radio, a through the Prolog process as individ- quiries received from stations in the programing service produced by Mars ual selections or in program sequences previous week. Broadcasting, Stamford, Conn., has ap- of any length desired up to 24 hours. pointed Bo Bernstein & Co., Providence, IBM adds an automatic accounting MCA -TV releases 2 series R. I., as advertising agency. A national service, "Traffaccounting." And Heller- Ferguson provides custom -made station trade and publicity campaign is planned. Release of Tall Man and Calvin and themes, promo spots, intros and other the Colonel off -network series to syndi- Develop series Newly formed Green - musical material keyed to the station's way Productions, Hollywood, headed personality. cation has been announced by Hal Golden, vice president -director of sales by William Dozier, formerly Screen "We got into this not because we Tall Man (75 Gems vice president, has signed an ex- wanted to get into the equipment busi- for MCA -TV. Sales of tended agreement with CBS -TV to de- ness, but from necessity," Hugh Heller, half-hours) and Calvin (26 half- hours) velop a group comedy series for the president of Heller- Ferguson, said last have been made to KHJ -TV Los Angeles 1965 -66 season. week. "When we talked to stations and Calvin to KTMT -TV Tacoma -Seattle. about using our production aids, we Site switch Hatos -Hall Productions Homegrown protection has moved to 2401 West Olive Avenue, soon found out that what they were Burbank, Calif. Principals, Stefan really interested in was an overall pro- of Labor has served Hatos and Monty Hall, are co- producers gram format that would more or less The Department run itself, freeing personnel notice it is now cracking down on of Let's Make a Deal, audience partici- top for on- the- air -work or on- the -street selling. So "Group 2" foreign entertainers seeking pation show on NBC -TV, 12 -12:30 we scouted around and came up with to enter the U. S. The department has p.m., Monday-Friday. this combination." the authority to bar any foreign work- New package Project: Television The services making up the auto- ers who plan to do work that could be Shows Inc., Chicago, is syndicating a mated program package, Mr. Heller done by unemployed Americans from new package of 156 five -minute chil- said, are available to stations on a entering the country, but it has not ex- dren's programs, Cobby's Hobbies, fea- monthly rental basis which varies with ercised this authority on entertainers. turing a talking chimpazee. Series was the station requirements. The Prolog The new Labor Department proce- produced by Calvin Productions, Kan- equipment costs between $350 and $750 dures will not apply to those classified sas City, Mo. a month, with a three -year minimum "Group 1," that is, entertainers who are lease. The Alto Fonic programing runs distinguished in their own right-such from $150 to $300 a month, with no as the Beatles. Fox TV drops program plans

Plans of 20th Century -Fox Television for using files of Fox Movietone News in production of TV documentaries (BROADCASTING, Dec. 9, 1963) have More than a decade l,onelrucfive Service been dropped. Malvin Wald and Jesse Sandler, who were preparing two series /'7 nn for early production, have left the West to O.roacaslerd and the 9roacicaelin9 ndueb" Los Angeles studio. The two planned series were A Day to Remember, deal- ing with historic events of this century, E. and Comeback, about celebrated indi- HOWARD STARK viduals who slipped into oblivion, then came back. Brokers -Consultants Reason -no sale after a year of trying. Failure was ascribed to network rules that documentaries (with few ex- 50 EAST 58TH STREET NEW YORK. N. Y. ELDORADO 5 -0405 ceptions) must be produced by the networks' own news departments. 73 BROADCASTING, May 4, 1964 up a "Special Election Unit" three years ago and executive producer Bill Network showdown Leonard says the network's efficiency will be "200 to 300 %" better than it was in 1960. It is "like comparing World War I and World War II," he said. at political corral Walter Cronkite has been assigned as sole anchorman for CBS -TV, with Eric Sevareid and Harry Reasoner back- ABC, CBS, NBC look to on -air newsmen to make stopping him in the main news room. Floor assignments have not yet been the difference at San Francisco and Atlantic City determined. Mr. Leonard said that the networks now know how to handle live news "The battle we're concerned with in He indicated that the major changes events such as the conventions and the this year's political conventions is the for this year's coverage will be in the challenge now is how well they do battle between NBC, CBS and ABC," form of equipment innovations. them. Because there has been such an says NBC News General Manager Mr. Northshield said NBC -TV's task elevation of TV news standards, he said Robert Northshield. The result of Mr. is to serve the public during the con- that newspapers actually "are covering Northshield's opinion, which is shared ventions, and for the entire election us" to keep abreast of breaking news by executives at ABC and CBS, is an campaign and the network that does events. unprecedented drive to cover all facets this best will beat its competitors. All the networks will do an excellent of the coming Republican and Demo- Make Presence Known ABC -TV is job at the conventions, Mr. Leonard cratic national conventions in July and in the process of rapidly expanding its said. "But it will have to be a wonder- August from San Francisco and At- news operation and, by the time the ful job to beat us," he added. lantic City, respectively. conventions are over, the other net- In the opinion of the networks, it'll works "will know we were there," said be the on -air newsmen who will make Robert Sammon, who is overseeing the Goldwater sets national the difference as to which network does network's convention, election and in- the best job at the conventions. And auguration coverage. speaking date on CBS -TV each network, logically, feels its news- Mr. Sammon and producer Bill Sea- men are the best. mans will be working with the largest Senator Barry Goldwater (R- Ariz.), candidate for the Republican presiden- tial nomination, will speak on CBS -TV May 13, the first paid network appear- ance of a political candidate this year. Senator Goldwater, who has been campaigning on statewide television hookups for several weeks (BROADCAST- ING, April 13), will be carried on tape by 110 stations from 8:30 -9:30 p.m. EDT that night and on 41 other sta- tions by delayed broadcast from one day to two weeks later. The program will be recorded within a few days of the first telecast and is expected to cost $80- 85,000 including $72,000 for time Mr. Sammon Mr. Leonard Mr. Northshield charges, according to Goldwater cam- paign sources. The senator will continue to use state- Each network expects to make use news operation ever assembled by wide television hookups and plans a of at least 500 reporters and production ABC-TV. major address to be carried throughout crew members and some 50 TV cam- One innovation introduced by ABC California May 30 from Orange coun- eras, as well as portable, wireless TV News President Elmer Lower will be ty, just before the state primary June 2. cameras, microphones and tape record- split control rooms, one for preset con- A 30- minute campaign film, "A ers at each convention. Television will trol and the other for on -air use. The Voice, Not an Echo -The Barry Gold- be one of the dominant features at the idea is to cut down the noise in the water Story," is being used on local conventions, with the three networks control rooms and increase efficiency, television stations in state campaigns. combined taking up a sizeable amount Mr. Sammons said. of floor space at the Cow Palace in San Howard K. Smith and Edward P. Francisco for just their main studios at Morgan will anchor ABC -TV's cover- Research needed to the convention hall. age, with other assignments not yet Chet Huntley and David Brinkley completed. plan future programs will serve as anchormen for NBC-TV ABC -TV expects to benefit by its at the conventions, with John Chan- exclusive commentary by former Presi- Broadcasters must invest in adequate cellor, Sander Vanocur, Edwin New- dent Eisenhower at the Republican con- research now to meet the programing man and Frank McGee handling the vention and by Senators Hubert H. needs of the future, according to Melvin major convention floor assignments. Humphrey (D-Minn.) and Sam J. A. Goldberg, National Association of Mr. Northshield said that NBC -TV's Ervin Jr. (D -N. C.) at the Democratic Broadcasters' vice president for re- operations will be similar to 1960 cov- convention. search. Speaking at the University of erage, except on a much larger scale. Battlefield Comparison CBS -TV set Indiana last week, he said broadcasters

74 (PROGRAMING) BROADCASTING, May 4, 1964 are suffering from past laxity in radio research. CBS News absorbing But, Mr. Goldberg said, "we must Now There Are begin to look to the future and not public affairs unit spend all our time putting out the cur- rent fires. For the problem of radio TWO New measurement today will be the problem CBS News no longer will have a of television measurement tomorrow." public affairs department when moves FAIRCHILD As TV sets become more portable, he now underway at the network are com- said, TV's audience may be as difficult pleted. As a result, production units TURNTABLES to measure as radio's. associated with public affairs will re- The educational level of Americans port directly to CBS News and its pres- is constantly rising, he noted, and re- ident, Fred Friendly. Built to search is necessary to determine what The news division's 60 -man public broadcast programing's response to this affairs department, now directed by Surpass the higher education level should be. John W. Kiermaier, vice president, will lose its identity and a gradual reduc- Proposed tion of its personnel effected. Mr. Kier - WCIU(TV) giving foes maier and several other public affairs production people probably will be NAB Saturday time slot placed elsewhere in the CBS operation under current plans. Some people have Standard! been placed on informal notice that Chicago's UHF channel 26 wciu(TV) they will not be retained. No target announced last week it is giving free date for the changes has been set. For over a time Saturday evening to the National Of the nine producers, it was noted, quarter of Anti -Vivisection Society just prior to the approximately five will be retained, two a century FAIRCHILD airing of the station's controversai bull- or three to head production units re- Turntables fight program taped in Mexico City. porting to CBS News directly, and the have John Weigel, wciu president, said others continuing in their present func- continued to the society has been invited to explain tion (religious programing chiefly). provide, why it is going to court in an effort through radio According to CBS spokesmen, the stations of to get the FCC to stop the bullfight public affairs department probably will the world, telecasts. The FCC has said it had no have few-if any -assignments until the finest jurisdiction in the program dispute record the November election is over, and (BROADCASTING, April 27). reproduction. To after that time, Mr. Friendly expects meet the demands of The anti -vivisection group said the the production units to take care of the new proposed NAB standard and program spokesman on its quarter -hour cultural programing planned. stereo broadcasting, FAIRCHILD pio- will be Cleveland Amory, author and neered the use of belt drives for profes- syndicated columnist. The group's ac- Religious program production now sional turntables as exemplified in the FAIRCHILD Model 750 -the only 3- speed, in a under public affairs includes Lamp tion Chicago has been delayed as 16" turntable with -65 db rumble, result of the death of its attorney, Unto My Feet and Look Up and Live. Various radio .03% wow and flutter, 3 speeds easily Harold Penner, but the case has not and TV productions of selected, whisper soft operation, cue pad been dropped, Clarence E. Richard, a continuing kind also will be main- provided, and minimal moving parts for managing director, said. tained. CBS Reports and Twentieth long trouble -free performance. Century units have operated independ- ently, reporting to Mr. Friendly. TV firm adds radio AND now join- ing the 750 with 'Ameche' offering is the new Controversy sparks FAIRCHILD Expanding into radio, Television Model 755 -a second WNDT program 2 -speed belt Industries Inc., New York, has been drive profes- named distributor of the two -hour Jim New York's educational station, sional turn- Ameche Show, which will be offered to table. The 755 WNDT(TV) (Newark, N. J.), expects to stations on a basis of a maximum of incorporates air a new program before 1 con- extremely low ten hours a week. June cerning rumble and im- The program already has been the disputed renovation of low- sold er Manhattan. perceptabie wow to the Armed Forces Radio Network; and flutter with fast -cueing combined KUSD Sioux Falls, S. D.; KCBC Des WNDT became involved in the con- with attractive packaging and easy installation. The low price of the Model Moines, Iowa; KFBC Cheyenne, Wyo. troversy last month when it produced a program that was underwritten by 755 allows every radio station to step and wKn Bristol, Va. up to quality for today's quality con- TVI previously had restricted itself the Downtown Lower Manhattan As- scious listeners. sociation, which favors the project to TV and has been active in the over- Write to FAIRCHILD - the pacemaker in (BROADCASTING, seas distribution of more than 700 April 27). Although professional audio products - for com- RKO feature films and 900 RKO sub- both sides of the dispute were presented plete details. jects. Sales on the radio property will on the program, opponents of the proj- be handled from TVI's headquarters at ect later claimed they had been un- 400 Park Avenue by Andy Coscia, di- aware that DLMA had underwritten the FAIRCHILD rector of sales development. The series program and would have altered their RECORDING EQUIPMENT CORPORATION is being produced in New York by the arguments had they known. 10 -40 45th Ave., Long Island City 1, N.Y. Jim Ameche Organization. The format of the new program has

BROADCASTING, May 4, 1964 75 not been decided, but both sides will dence over all other considerations. be given the opportunity to present A call for Speaking of FCC concern with "bal- their views. anced" or "quality" programing, he WNDT feels it has not violated any of said, "I would risk having radio the rules governing ETV stations since competition drowned in a flood of idle commercial DLMA had no control over program chatter and television possessed by the content and could not withdraw its stupidity of hilly -billy idiocy (to its own financial support under any circum- Loevinger gives views on probable destruction) rather than risk stances. diminishing the stature of liberty in Although no group has offered to government's role in America by an iota, much less a cubit." underwrite the coming program, the broadcast regulation But the commissioner doesn't agree, station indicated it would accept such either, with those who, he said, "insist an offer if the donor agreed to meet the that the government has no proper role conditions imposed on the acceptance whatever in the supervision of pro- of all such Government's proper role in broad- gifts. grams" beyond the prohibition of William Ray, chief of the FCC's casting is to provide the climate for the maximum amount of competition rath- legally objectionable matter, such as complaints and compliance division, obscenities and lottery information. said WNDT will be asked whether any er than to exert supervision over pro- conditions were attached to the DLMA graming, either by regulation or ex- He said the government is properly concerned with whether grant. He also said the commission is hortation. broadcasters interested in whether its rules on spon- Commissioner Lee Loevinger took carry news and public affairs programs. sorship identification were complied this position in remarks prepared in Such programing, he continued, is a with and whether the program dealt connection with Law Day, for presenta- "public necessity" and justified broad- casting's fairly with controversial issues. tion, in similar form, before audiences occupancy of a large share of spectrum Mr. Ray said the inquiry was begun in Los Angeles Friday and Dallas to- space. as the result of a complaint from a day (May 4). He was to address a con- He said that those who feel govern- woman whose husband's electronics ference on radio and community serv- ment should have more control over firm would be displaced by the renova- ice, sponsored by the University of programing in order to improve it sug- tion project, which involves the con- Southern California and the Southern gest that it is not in the public interest struction of a world trade mart. California Broadcasters Association, in to permit the broadcast "of the banal, Los Angeles, and the Television Pro- vacuous, or stupid programs." But "it graming Conference, an association of seems to me," Commissioner Loevinger Lindemann says Rozelle southern programing executives, in said, "that in the long run it will be Dallas. better for society if we do permit the may have lost money The commissioner, who has been broadcast" of such programing than to outspoken in his opposition to govern- have a government agency impose its National Football League Commis- ment interference in programing since ideas of quality. sioner Pete Rozelle's decision to nego- joining the commission last summer, He said government should attempt tiate the league's championship game said the interest of the public in free to influence programing through the with CBS -TV and CBS Radio (BROAD- speech and liberty must take prece- use of its power to distribute broadcast CASTING, April 20) may have cost the facilities among the widest possible di- NFL some money, despite the record versity of licensees. But in this connec- $1.8 million CBS paid for each year of tion he warned that broadcasters should the two -year contract. not seek regulation for their competi- Carl Lindemann Jr., vice president of tion- community antenna television sports, NBC -TV, has said he had systems and pay television-that they expected the NFL championship game would oppose for themselves. to be open for bidding by the networks, "We must have competition among just as the regular season games had diverse licensees in order that the pub- been. He indicated that NBC-TV had lic may make its own choice and thus been considering a bid of at least $2 exert its own influence as to the pro- million for the rights to the champion- graming which it finds responsive ship game and that a winning bid to its needs and desires," he might have had to go as high as $3 said. Govern- million. ment cannot successfully substitute its efforts for the functioning An ABC -TV spokesman also said his of economic forces of competition, network had expected to participate in he added. bidding for the championship game. Mr. Rozelle had stated that the con- tract was negotiated with CBS because Skiers plan assault the American Football League games are to be telecast by ABC -TV this year on TV's golden slopes and by NBC -TV next year, thus creat- ing a possible conflict of interest. The formation of the professional CBS -TV said it will offer first refusal National Ski League and plans for ski 'of the championship game to Ford event telecasts on a regular basis were Motor Co. and Philip Morris, as well announced in New York last week. as to the regional advertisers who also Tv producer-director Mario Lewis will sponsor the regular NFL season said negotiations have begun with the games. CBS Radio's sales setup for three TV networks for coverage of NSL the championship game has not been FCC's Loevinger events, starting in January 1965. The ,determined. We must have competition schedule, he said, will consist of 13 one -

76 (PROGRAMING) BROADCASTING, May 4, 1964 hour shows to be taped and presented weekly. The telecasts will cover matches of 10 teams, split between an eastern White House TV plans hit lighting snag and western division, on either Saturday or Sunday, with the programs taped two days in advance. Progress in the plan to equip the for all gifts to the government. Seven teams already have been or- White House with a full-fledged TV The lighting problem came up ganized, representing Aspen, Colo.; studio took another step forward last when the networks, which are offer- Boyne Mountain, Mich.; Stratton Moun- week -but a question about lighting ing to build and maintain the instal- tain, Vt.; Sugarbush, Vt.; Sun Valley, levels has cropped up. lation, proposed 60 -70 foot candles Idaho; Vail, Colo., and Windham, N. Y. Closeted with George Reedy, news of lighting. Film newsreel represen- Three teams from the West Coast are to secretary to President Johnson, for tatives had complained that this light- be announced. 90 minutes on April 28 were James ing level was insufficient for their Mr. Lewis said the league would pro- C. Hagerty, ABC; Dr. Frank Stanton, needs; film requires at least 125 foot ceed with its activities even if television CBS and Robert E. Kintner, NBC. candles, it was explained. coverage were unavailable. For the first time since the three net- Aside from the effect of more light Mr. Lewis has been an executive pro- work representatives made the sug- on TV cameras, the air -conditioning ducer with CBS -TV and currently is gestions four months ago, they were requirements for the room would be producer of the Perry Como specials joined by two representatives of the increased three -fold, it was explained, on NBC -TV. General Services Administration if the lighting level were doubled as (which has housekeeping, mainte- requested by film cameramen. nance and repair responsibility for The problem was left in the hands ABC -TV stakes claim the White House) and an attorney of the White House staff. It's be- from the Department of Justice. lieved that a swift decision may be The government lawyer was pres- reached, particularly after the hur- to number two spot ent, it's understood, because a TV ried arrangements that had to be installation in the Fish Room of the made for President Johnson to speak White House would be in the nature to the nation over the TV networks ABC -TV told an invited audience of of a gift to the government, and the two weeks ago when he announced 1,000 advertiser and agency ex- about legalities of accepting such a gift must the railroad labor settlement (BROAD- last Thursday ecutives in New York be studied. This is standard practice CASTING, April 27). (April 30) that the network has moved into the runner -up spot ahead of NBC - TV and behind CBS-TV in the national ratings. Camera, created by Harry Salter and broadcast media on presidential elec- voiced a ABC -TV's claim was during Nat Ligernam, is the initial entry. Mr. tions since 1928. presentation in which several network Salter has been signed as a consultant Radio and TV, he said, have made executives reviewed activities of the to the Wolper organization in this field. such practices as "stampeded conven- current season and discussed program- tions" obsolete and have unlocked ing for 1964 -65. "locked -door conferences." James E. Duffy, ABC vice president Broadcast news promotes Mr. Lower said that radio and tele- in charge of tv network sales, said in vision have created in the people a sense ABC -TV has "moved into second place interest politics of participation in politics and, by ex- in the national ratings this season," tension, also unleashed "an insatiable pointing out that "the latest report Radio and television are credited by public appetite for news and more shows ABC -TV delivering 300,000 ABC News President Elmer Lower with news. Let someone charge a candidate more homes per minute than NBC - helping to bring the political processes with having a slush fund and the public TV." of the country more directly under the wants to know about it right away." scrutiny of the public. Mr. Duffy said that among the top Also speaking at the meeting were 40 programs, ABC -TV has 12 shows In a speech at a meeting of the Harry Bannister, NBC vice president against NBC -TV's eight and CBS -TV's Oregon Association of Broadcasters at for station relations; John Kendall, a Portland, 20. Cottage Grove, Ore., Mr. Lower traced Ore., attorney, and Gil Wel- this history of the influence of the lington, a Seattle station representative. "ABC -TV has added 1.2 million homes per minute over last year's night- time audience level, while CBS -TV and NBC -TV are down 1% and 5% re- spectively," Mr. Duffy stated. Thomas W. Moore, president of ABC -TV and Edgar J. Sherick, vice president in charge of tv network pro- graming, presented next year's schedule.

Wolper developing live shows

David L. Wolper Productions, pro- ducer of documentary TV programs, has entered the field of live programing. With United Artists Television, Wolper is developing game, quiz and panel shows for the 1965 -66 season. A half - hour nighttime panel -quiz, Stop the

BROADCASTING, May 4, 1964 77 27). A similar committee hopes to sub- mit to the commission its revised radio FCC says pro football reporting form this week. The commission had been requested by the National Association of Broad- casters to postpone the TV form hear- ing until June 29. The commission blackouts too broad said the extension of date for the radio form hearing was done of its own volition. Tells House subcommittee interpretations of The American Civil Liberties Union last week told the FCC that the pro- posed TV forms "will do much to fur- 75 -mile home game radius are overly protective ther broadcasting in the public inter- est." But the ACLU asked that a great- er distinction be made between politi- The FCC has urged Congress to give Leaving considerations of "antitrust cal announcements and political pro- some "blacked -out" football fans a and industry economic factors" aside grams; that the religious program sec- break. (the Justice Department was asked to tion recognize religions that do not have Viewers living outside a 75 -mile comment on this by the subcommittee), a "Supreme Being" and those that are radius of the site of a televised profes- the FCC noted that collegiate football unorganized or dissident, and that more sional football game ought to be al- games get no more protection than the emphasis be placed on presenting mi- lowed to see it, the commission told Stubblefield bill would provide. nority views. the House Antitrust and Monopoly Sub- "Since professional football games committee last week. are markedly increasing in popularity Present interpretations of home ter- (as shown by attendance figures and the Film sales ... ritory-the area that teams may require recent TV contracts between NBC and broadcasters to black out during home the AFL and CBS and the NFL [up- Epicolor '64 (American International game telecasts-are overly protective, wards of $55 million over the next the FCC said. Instead of prohibiting Television Inc.) : Sold to WKBW-TV few years]), it is difficult to perceive Buffalo; wrEN(TV) TV signals from falling within a 75- Vail Mills-Albany, why the law would afford greater pro- N. Y., and WPRO -TV Providence, R. I. mile radius of such a game, the corn - tection to the professional football home mission professional teams Now in 11 markets. suggested game (a blackout of 75 miles signal - be required to limit the blackout area to -city) than it does the collegiate home The Mighty Hercules (Trans -Lux) : to 75 -miles from game site to transmit- game," the FCC said. Sold to Armed Forces Radio and TV, ters. Los Angeles, XIRO-TV Seattle and KTVT If pending legislation intended to Noting also its correspondence with CBS and WPSD -TV (Tv) Fort Worth- Dallas. carry out this proposal were enacted, on the blackout matter, the WPSD-TV Paducah, Ky., for example, commission said "there Encyclopaedia Britannica Films would appear to be little doubt, in view would be permitted to televise home (Trans -Lux) : Sold to KTRK -TV Hous- of the CBS reply and the inconsistent games of the St. Louis Cardinals. CBS- ton. practice . TV and the Cardinals have refused per- of NFL games that in many instances It's a Wonderful World (Trans -Lux): mission because although Paducah is the team playing home from games simply does not need this amount Sold to Armed Forces Radio and TV, about 135 miles Busch Stadium, of protection." WPSD-TV'S signal falls within 75 miles Los Angeles. of the game site. Current interpreta- Top Draw Feature Films (Trans- tions of the blackout area, the FCC Lux) : Sold to wrrv(rv) Bloomington - pointed out, deny the game to many FCC delays hearings Indianapolis. viewers. "The Paducah situation is not on program forms Amos 'n' Andy (CBS Films): Sold unique," the commission said. "Other to WTEV(TV) New Bedford, Mass. instances involving blackouts where the December Bride (CBS Films) : Sold The oral proceedings on both the distances to the blacked out city ex- to WRCB -TV Chattanooga and WSIL -TV revised television and radio ceed 75 miles include Mason City, program re- Harrisburg, Ill. Iowa, 126 miles; Salinas, Calif., 87 porting forms have been postponed by miles; San Diego, 112 miles; Wausau, the FCC for two weeks. The TV form The Golden Tee (CBS Films) : Sold Wis., 85 miles, and Jefferson City, Mo., hearing will be held June 1 (formerly to WTAE(TV) Pittsburgh. 107 miles." May 18), and the radio form hearing is Have Gun, Will Travel (CBS Films): `Serious Questions' These blackouts now scheduled for June 8 (formerly Sold to KoVR(TV) Stockton- Sacramen- "appear to raise serious questions," the May 25). to, Calif., and KEZI-TV Eugene, Ore. definition of commission said, and it Parties wishing to appear at the TV urged a review of home territory. It or radio form hearings should file no- Heckle and Jeckle (CBS Films) : urged revision along the lines of HR tice with the FCC by May 20 or May Sold to KSBW -TV Salinas, Calif. 7365, a bill introduced last year by Rep- 25, respectively. Comments on the Honeymooners (CBS Films): Sold resentative Frank A. Stubblefield (D- forms by parties not intending to par- to WNEM -TV Bay City -Saginaw, Mich. Ky.) , who has been battling in behalf of ticipate in the oral proceeding are due

WPSD-TV (BROADCASTING, July 8, 1963, on the hearing dates. The commission Phil Silvers (CBS Films) : Sold to et seq) . The FCC's comment on the bill asked that separate notices of appear- WSIL -TV Harrisburg, Ill. were filed with the subcommittee last ance be filed for each proceeding. Trackdown (CBS Films) : Sold to week, although they were adopted The revised TV form is the product WSIL -TV Harrisburg, Ill. March 4 by the FCC with Chairman E. of a joint committee of broadcasters, William Henry and Commissioner Fred- communications attorneys and FCC Junior All Stars (Desilu): Sold to erick W. Ford absent. staff members (BROADCASTING, April KHJ -TV Los Angeles, wPlx(Tv) New

78 (PROGRAMING) BROADCASTING, May 4, 1984 Aubrey Collins Friendly Gordon Hubbard Loomis McGee

can Revolution, '63; John H. Secondari, executive producer President Johnson says `thanks' ABC News special projects division, for ABC's The Saga of Western Man series, both programs for television education. PEABODYS GO TO NETWORKS, STATIONS Dorothy Gordon for The Dorothy Gordon Forum, WNBC -TV New York and NBC Radio, for television youth programs. "The enduring thanks of all Americans," are the due of Ward Quaal, executive vice president and general manager American broadcasters for their coverage of the events of Tribune stations, for WON -TV Chicago, for Treetop House, the President Kennedy assassination weekend in the opinion television children's programs. Dr. Frank Stanton, president of President Lyndon B. Johnson. of CBS, for Town Meeting of the World, a television con- His views were presented at the Broadcast Pioneers tribution to international understanding. Fred Friendly, luncheon last Tuesday (April 28) by Peabody Board Chair- president of CBS News, for CBS Reports: Storm Over the man Bennett Cerf during the presentation of the annual Supreme Court, a television public service. Frank McGee, Peabody awards. Dean John E. Drewry of the University NBC News correspondent, for NBC's Sunday night Monitor of Georgia's Henry W. Grady School of Journalism pre- program, for radio news. John Murphy, president Crosley sented the awards. Broadcasting, WLw Cincinnati, for radio education. Henry Loomis, director of the Voice of America for the Voice and Awards and those who received them were: Edward R. Murrow, for radio's contribution to international Eric Sevareid, CBS News correspondent, for television understanding. Stanley S. Hubbard, president and general news commentary. James T. Aubrey, CBS -TV president, manager KSTP Minneapolis, for radio public service. LeRoy for The Danny Kaye Show; Walter D. Scott, NBC executive Collins, president of National Association of Broadcasters, a vice president in charge of the television network, for Mr. special award to all radio and television broadcasters for Novak, both for television entertainment. Robert North - their part in coverage of the assassination of President shield, general manager NBC News, for NBC's The Ameri- Kennedy and related events.

Murphy Northshield Quaal Scott Secondari Sevareid Stanton

-TV York, KGO -TV San Francisco, KONG -TV KATV(TV) Little Rock, Ark. Hawkeye (ITC): Sold to WATR San Antonio, WFIL -TV Philadelphia and Waterbury, Conn., and wAST(TV) Saint : Sold to wPTV(Tv) WNHC -TV New Haven, Conn. The (ITC) Albany, N. Y. West Palm Beach, Fla. Gale Storm (ITC): Sold to WCAX-TV Wanted Dead or Alive (CBS Films) : Broken Arrow (ITC) : Sold to wIMA- Burlington, Vt. to WNEM -TV Bay City-Saginaw, Sold Tv Lima, Ohio; WTVY(Tv) Dothan, and WSIL -TV Harrisburg, Ill. Susie (ITC) : Sold to WBOY -TV Mich., KCOY Maria, Calif., and Ala.; -TV Santa Clarksburg, W. Va. KcMT(TV) Alexandria, Minn. Whirlybirds (CBS Films): Sold to Cannonball (ITC) : Sold to WATR -TV Bedford, Mass. wTEV(TV) New Ramar of the Jungle (ITC) : Sold to Waterbury, Conn. WBRC -TV Birmingham, Ala.; KcMT(TV) You Are There (CBS Films): Sold Alexandria, Minn., and WATR -TV Wa- Interpol Calling (ITC) : Sold to to WSIU -TV Carbondale, Ill. terbury, Conn. WATR -TV Waterbury, Conn. Just Four Men (ITC) : Sold to WATR- I Led Three Lives (UA -TV) : Sold to Star Showcase (ITC) : Sold to WATR- TV Waterbury, Conn. WINR -TV Binghamton, N. Y. TV Waterbury, Conn.; WIMA -TV Lima, Ohio, and KTRK -TV Houston. New York Confidential (ITC) : Sold Blackpool Tower Circus (ITC) : Sold to WATR -TV Waterbury, Conn. Kcgu(TV) San Bernardino, Calif.; Stage 7 (ITC): Sold to KSBW -TV, Cristo Sold WTAF -TV Marion, Ind.; WTOK -TV Merid- Salinas, Calif., and WGAL -TV Lancaster, Count of Monte (ITC): WATR -TV Waterbury, Conn. ian, Mtss.; WIMA -TV Lima, Ohio, and Pa. to 79 BROADCASTING, May 4, 1964 Parts I & II" -The Bay of Pigs -Feb. 4, 1964, The Missile Crisis -Feb. 9, 1964- Emmy ( "NBC White Paper ") -NBC; "Town Meet- nominees listed by ATAS ing of the World"-July 10, 1963 -CBS. 10. OUTSTANDING SINGLE PERFORM- ANCE BY AN ACTOR IN A LEADING NBC -TV gets 56 nominations, CBS -TV 47 and ABC -TV 25 ROLE (A special program, one of a series): James Earl Jones -"Who Do You Kin ? " - ( "East Side/West Side ") -Nov. 4, 1963 - in the 27 categories; show set for May 25 on NBC -TV CBS; Jack Klugman -"Blacklist " -( "The Defenders ") -Jan. 18, 1964 -CBS; Roddy McDowell-"Journey into Darkness " -( "Ar- More than 30 network TV entertain- Age (NBC) and Saga of Western rest and Trial ") -Dec. 8, 1963 -ABC; Jason Robards Jr.-' Abe Lincoln in Illinois " - ment programs and a dozen or more Man (ABC). ( "Hallmark Hall of Fame ") -Feb. 5, 1964 - NBC; Rod Steiger -"A Slow Fade to Black" documentary-type shows are listed at The following are the ATAS nomi- -( "Bob Hope Presents the Chrysler The- least once -and some a half dozen nations for Emmys, covering the period atre ") -March 27, 1964-NBC; Harold Stone -"Nurse Is a Feminine Noun " -( "The times -as nominees for the 1963 -64 from April 15, 1963 to April 12, 1964: Nurses ") -Feb. 13, 1964 -CBS. Emmy awards which will be presented 11. OUTSTANDING SINGLE PERFORM- May 25 by the National Academy of 1963 -1964 EMMY AWARD NOMINATIONS ANCE BY AN ACTRESS IN A LEADING Covering the period from April 15, 1963 ROLE (A special program, one of a series): Television Arts and Sciences. to April 12, 1964. (Unless otherwise speci- Ruby Dee -"Express Stop from Lenox Ave- NBC-TV will telecast the 16th an- fied, nominations are for programs of any nue"-("The Nurses ") -May 9, 1963-CBS; length; live, tape or film.) Bethel Leslie -"Statement of Fact " -( "The nual awards presentation 10 -11:30 p.m. Richard Boone Show ") -Sept. 24, 1963 - 1. THE PROGRAM OF THE YEAR (That NBC; Jeanette Nolan -"Vote No on 111 " - EDT from the Hollywood Palladium program, created originally or fully adapted ( "The Richard Boone Show ") -Nov. 5, 1963 and from the New York World's Fair. for television, which is considered to be the -NBC; Diana Sands -"Who Do You Kill?" most outstanding presentation during the -( "East Side/West Side ") -Nov. 4, 1963 - Libby, McNeill & Libby through J. awards period. Such a program may be CBS; Shelley Winters -"Two Is the Num- either one of a series or an individual pres- ber " -( "Bob Hope Presents the Chrysler Walter Thompson and Timex Watches entation, either entertainment, public serv- Theatre ") -Tan. 31, 1964 -NBC. through Warwick & Legler are spon- ice or coverage of a newsworthy event.): 'American Revolution of '63"-Sept. 2, 1963 - 12. OUTSTANDING CONTINUED PER- sors on the show. NBC; Blacklist " -( "The Defenders ") -Jan. FORMANCE BY AN ACTOR IN A SERIES The nominations are in 27 cate- 18, 1964 -CBS; "The Kremlin" -May 21, (LEAD): Richard Boone-"The Richard 1963 -NBC; "The Making of the President Boone Show"-NBC; Dean Jagger -"Mr. gories. For "Program of the Year," 1960"-Dec. 29, 1963 -ABC; "Town Meeting Novak"-NBC; David Janssen -"The Fugi- of the World'¡-July 10, 1963 -CBS. tive"-ABC: George C. Scott -"East Side/ five shows are in the running: NBC - West Side " -CBS; Dick Van Dyke -"The 2. OUTSTANDING PROGRAM ACHIEVE- Dick Van Dyke Show" -CBS. TV's American Revolution of '63 and MENT IN THE FIELD OF COMEDY (A The Kremlin, CBS-TV's "Blacklist" epi- special program, one of a series or a series) : 13. OUTSTANDING CONTINUED PER- "The Bill Dana Show"-NBC; "The Dick FORMANCE BY AN ACTRESS IN A SE- sode of The Defenders and Town Meet- Van Dyke Show" -CBS; "Farmer's Daugh- RIES (LEAD): Shirley Booth- "Hazel " - ing of the World and ABC -TV's The ter" -ABC; "McHale's Navy" -ABC; "That NBC; Patty Duke -"The Patty Duke Show" Was the Week That Was" -NBC. -ABC; Mary Tyler Moore -"The Dick Van Making of the President 1960. Dyke Show"-CBS; Irene Ryan -"The Bev- 3. OUTSTANDING PROGRAM ACHIEVE- erly Hillbillies" -CBS; Inger Stevens Among the shows receiving the most MENT IN THE FIELD OF DRAMA (A spe- "Farmer's Daughter"-ABC. - cial program, one of a series or a series): nominations: Dick Van Dyke, East "Bob Hope Presents the Chrysler Theatre" 14. OUTSTANDING PERFORMANCE IN Side/ West Side, Danny Kaye, The -NBC; The Defenders" -CBS; "East Side/ A SUPPORTING ROLE BY AN ACTOR (A West Side" -CBS: "Mr. Novak" -NBC; "The special program, one of a series or a se- Nurses and Judy Garland, all CBS; Richard Boone Show"-NBC. ries): Sorrell Booke -"What's God to 1963 Richard Boone, That Was the Week 4. OUTSTANDING PROGRAM ACHIEVE- Julius? " -( "Dr. Klldare")-June 6, - MENT IN THE FIELD OF (A NBC; Conlan Carter -"The Hostages " - That Was, Bell Telephone Hour, Andy MUSIC spe- ( 28, 1964 cial program, one of a series or series): "Combat" )-Tan. -ABC; Carl Lee- Williams, Hallmark Hall of Fame, Bob a "Express Stop from Lenox Avenue " -( "The "Bell Telephone Hour" -NBC; "The Lively Nurses ") -May 9, 1963 -CBS; Albert Paul- Hope Show, all NBC; Farmer's Daugh- Ones"-NBC; "New York Philharmonic sen- "One Day in the Life of Ivan Deniso- Young People's Concerts with Leonard vich " -( "Bob Hope Presents the Chrysler ter, Arrest and Trial, both on ABC. Bernstein" -CBS. Theatre ") -Nov. 8, 1963 -NBC. 5. OUTSTANDING The documentaries mentioned most PROGRAM ACHIEVE- 15. OUTSTANDING PERFORMANCE IN include: The Kremlin, The Making of MENT IN THE FIELD OF VARIETY (A A SUPPORTING ROLE BY AN ACTRESS special program, one of a series or a series): of the President 1960, Greece: the Golden "The Andy Williams Show" -NBC; "The (A special program, one a series or a Danny Kaye Show" -CBS; "The Garry series): Martine Bartlett-"Journey into Moore Show" -CBS: "The Judy Garland Darkness " -( "Arrest and Trial ") -Dec. 6, Show" -CBS; "The Tonight Show Starring 1963 -ABC; Anjanette Comer -"Journey Johnny Carson" into Darkness " -( "Arrest and Trial")-Dec. -NBC. 8, 1963 -ABC: Rose Marie -"The Dick Van 6. OUTSTANDING PROGRAM ACHIEVE- Dyke Show" -CBS; Claudia McNeil -"Ex- `Opry' syndicated MENT IN THE FIELD OF CHILDREN'S press Stop from Lenox Avenue " -( "The PROGRAMING (A special program, one of Nurses")-May 9, 1963 -CBS: Ruth White- a series or a series): "Discovery '63-'64" - "Little Moon of Alban "-( "Hallmark Hall The Grand Ole Opry, a Satur- ABC: "Exploring"-NBC; "NBC Children's of Fame")-March 18, 1964 -NBC. Theatre" -NBC; "Science All Stars"-ABC; day night staple on wsM Nash- "Wild Kingdom" -NBC. 16. OUTSTANDING PERFORMANCE IN A VARIETY OR MUSICAL PROGRAM OR ville for 38 years, has gone into 7. OUTSTANDING ACHIEVEMENT IN A SERIES (A special program, one of a syndication. Sold as a 55- minute THE FIELD OF DOCUMENTARY PRO- series or a series) : Judy Garland -"The GRAMS including producer and writer (A Judy Garland Show" -CBS: Danny Kaye - show, five days a week, the Opry special program, one of a series or a series): "The Danny Kaye Show" -CBS; Barbra "Greece: the Golden Age"-Nov. 9, 1963 - Streisand- "The Judy Garland Show" -Oct. already has been bought by 334 NBC, produced and written by Lou Hazam; 6, 1963 -CBS: Burr Tlllstrom -"That Was stations in the U. S. and Canada "The Kremlin" -May 21, 1963 -NBC, pro- the Week That Was" (various episodes) - duced by George Vicas, written by Norman NBC; Andy Williams -'The Andy Williams on a graduated rate basis. Borisoff, George Vicas and Aram Boyajian; Show" -NBC. "The Making of the President 1960" -Dec. Robert E. Cooper, general 29, 1963 -ABC, produced by David L. Wol- 17. OUTSTANDING ACHIEVEMENT IN manager, wsM, said the shows per, written by Theodore H. White: "Man- COMPOSING ORIGINAL MUSIC FOR hattan Battleground " -( "du Pont Show of TELEVISION (A special program, one of a are vinyl pressings of the unedited the Week")-Oct. 20, 1963 -NBC, produced series or a series) : George Auric-"The Friday and Saturday live shows and written by William Jersey; Saga of Kremlin" -May 21, 1963 -NBC: Elmer Bern- Western Man" -Oct. 16, 1963 -ABC, pro- stein- "The Making of the President 1960"- broadcast over wsM. Each show duced by Helen Jean Rogers and John Dec. 29, 1963 -ABC; John Barry- "Eliza- H. Secondari, written by John H. Secon- beth Taylor in London" -Oct. 6, 1963 -CBS; in the 26-week series comes in dart; "Twentieth Century"-CBS, produced Kenyon Hopkins -"East Side/West Side" - two segments (of 29 and 26 min- by Isaac Kleinerman. CBS; George Kleinsinger- "Greece: The Golden Age ' -Nov. 19, 1963 -NBC: Ulpio utes) and contains provisions for 8. OUTSTANDING ACHIEVEMENT IN Minucci, Joe Moon, Rayburn Wright-"Saga nine local commercial inserts. THE FIELD OF NEWS REPORTS (A spe- of Western Man"-ABC. cial program, one of a series or a series) : The only sale "CBS News with Walter Cronkite" -CBS; 18. OUTSTANDING ACHIEVEMENT IN restriction on of "Huntley- Brinkley Report"-NBC: "NBC ART DIRECTION AND SCENIC DESIGN the series is protection for O pry's Special News Reports"-NBC; "Ron Coch- (A special program, one of a series or a sponsors ran with the News" -ABC. series): Warren Clymer -"Hallmark Hall of on wsM and a 500 -mile Fame " -NBC; Robert Kelly, Gary Smith - clearance for the Saturday night 9. OUTSTANDING ACHIEVEMENT IN "The Judy Garland Show" -CBS: Jack THE FIELD OF NEWS COMMENTARY OR Poplin-"The Outer Limits" -ABC; Edward version on WSM. PUBLIC AFFAIRS (A special program, one Stephenson-"The Danny Kaye Show" of a series or a series): "American Revolu- CBS. - tion of '63"-Sept. 2, 1963 -NBC; "CBS Re- ports" -CBS' "Chronicle" -CBS; "Cuba: 19. OUTSTANDING WRITING ACHIEVE-

80 (PROGRAMING) BROADCASTING, May 4, 1964 MENT IN DRAMA- ORIGINAL (A special THE INTERNATIONAL AWARD: Judg- program or one of a series): Ernest Kinoy- ing by special committee of former Emmy Is Your Guard Up Blacklist " -( "The Defenders' )-Jan. 18, award winners of entries from countries 1964-CBS; Arnold Perl- "Who Do You throughout the world. Against Libel Suits? Kill? " -( "East Side/West Side ") -Nov. 4, 1963 CBS; David Rayfiel -"Something THE STATION AWARD regional winners - (judged by committee at national academy There's no telling when the wrong word About Lee Wiley " -( "Bob Hope Presents chapters): "Date Line: Chicago Composite" the Chrysler Theatre ") -Oct. 11. 1963 -NBC: "The Next Revolution" can bring libel action against you. When Allan Sloane- "And James Was a Very -WNBQ-Chicago; happens, " "Breaking Point")-Nov. 11, -WCBS -TV -New York; "Operation Chal- that it's too late to ask about Small Snail -( lenge-A Study in Hope "- KSD -TV -St. special excess insurance to help ease the 1963 -ABC: Adrian Spies -"What's God to Louis: "Child Beating "- WMAL -TV-Wash- Julius ? " -( "Dr. Klldare") -June 6, 1963 - ington; "Without Violence"-WBRZ -TV- loss. DO IT NOW BEFORE NBC. Baton Rouge; "The Case for the Limited CLAIMS ARISE! For details and rates, 20. OUTSTANDING WRITING ACHIEVE- Child " -KPIX -San Francisco; "Poison in without obligation, concerning protec- MENT IN DRAMA -ADAPTATION (A spe- the Air " -KNXT-Los Angeles; "The Last tion against loss due cial program or one of a series): James Prom " -WLWT- Cincinnati; "Wednesday's to libel, slander, Bridges-"The Jar " -( "The Alfred Hitch- Child "- KGW -TV-Portland, Ore. piracy, plagiarism, copyright violation cock Hour ") -Feb. 14, 1964-CBS, from a and invasion of privacy, contact: short story by Ray Bradbury; Robert Har- tung -'The Patriots " -( "Hallmark Hall of EMPLOYERS REINSURANCE Fame ") -Nov. 15, 1963 -NBC, from the play by Sidney Kingsley; Walter Brown New- CBS -owned TV stations CORPORATION man - "The Hooligan"- ( "The Richard 21 West 10th., KANSAS CITY, MO. Boone Show ") -Jan. 14, 1964-NBC, from a NEW YORK. 111 John SAN FRANCISCO. 220 Montaon,,:, play by Anton Chekov; Rod "It's CHICAGO, 175 W. Jackson Serling- ATLANTA, E Mental Work" -('Bob Hope Presents the plan fourth exchange 34 Peachtree. N Chrysler Theatre ") -Dec. 20, 1963 -NBC, from the story by John O'Hara. television stations will 21. OUTSTANDING WRITING ACHIEVE- CBS -owned MENT IN COMEDY OR VARIETY (A spe- join with eight foreign broadcasting sys- cial program, one of a series or a series): Herbert Baker, Mel Tolkin, Ernest Cham- tems in a fourth annual international MAN- CARRYING bers, Saul Illson, Sheldon Keller. Paul program exchange intended to increase Mazursky, Larry Tucker, Gary Belkin, BALLOONS Larry Gelbart- "The Danny Kaye Show" - world understanding. CBS; Gerald Gardner, Robert Emmett, Saul -a great promotion- Turtletaub, David Panich, Tony Webster, KNxr(Tv) Los Angeles will produce Thomas Meehan, Ed Sherman -"That Was the CBS contribution, International PROMOTIONAL INDUSTRIES. INC. the Week That Was" -NBC; Steven Geth- 2619 W. I0 S1.. Minneapolis. Minn. 55410 ers, Jerry Davis and Lee Loeb, John Mc- Hour: Music from Hollywood, a one - Greevey- "Farmer's Daughter" (various episodes) -ABC; Carl Reiner- "The Dick hour program of motion picture scores Van Dyke Show" (various episodes) -CBS. and songs performed by the Hollywood THE SHADOW 22. OUTSTANDING DIRECTIONAL Bowl Symphony Orchestra conducted Radio Mystery Series ACHIEVEMENT IN DRAMA (A special program, one of a series or a series): Paul by leading composers and featuring sev- IS BACK ON THE AIR! Bogart -"Moment of Truth " -( "The De- vocalists. in- fenders ") -March 21, 1964 -CBS: Tom Gries eral Composer -conductors -"Who Do You Klll? " -( "East Side /West clude Alfred Newman, John Green, I 1i Side ") -Nov. 4, 1963 -CBS; Sydney Pollack -"Something About Lee Wilev"- ('Bob Miklos Rozsa, David Raksin and Alex loud".t purchase, for CHARLES MICHELSON, INC. Hope Presents the Chrysler Theatre") - North, while vocalists will be Mel 45 West 45th St., New York 36 PLaza 7 -0695 Oct. 11, 1963 -NBC; Stuart Rosenberg - "Blacklist " -( "The Defenders ") -Jan. 18, Torme, Mami Nixon and the Jack 1964 --CBS: George Schaefer -"The Patriots" Singers. -( "Hallmark Hall of Fame ") -Nov. 15. Halloran 1963 -NBC. After being telecast by the five CBS - 23. OUTSTANDING DIRECTORIAL owned stations at various times next ACHIEVEMENT IN COMEDY (A special program, one of a series or a series): Sid- month, the program will be sent to ney Lanfield- "McHale's Navy" -ABC; Paul Nickell, William Russell, Don Taylor - PROARTEL, Argentina; Australian "Farmer's Daughter" (various episodes) - Broadcasting Commission; Canadian ABC: Jerry Paris-"The Dick Van Dyke Show" -CBS; Richard Whorf-"The Beverly Broadcasting Corp.; Radiodiffusion Tel- Hillbillies" -CBS. evision Francaise; Radiotelevisione Ital- 24. OUTSTANDING DIRECTORIAL iana; Tokyo Broadcasting System; Nord - ACHIEVEMENT IN VARIETY OR MUSIC (A special program, one of a series or a deutscher Rundfunk, West Germany, series) : Roger Englander-"A Tribute to and Yugoslav Radiotelevision. Pro- Teachers" ( "New York Philharmonic Young People's- Concerts with Leonard grams produced by these countries will Bernstein ") -Nov. 29, 1963-CBS; Bob Hen- ry- "The Andy Williams Show"---NBC: be shown on the CBS -owned stations at Marshall Jamison -"That Was the Week various times beginning May 30. That Was" -NBC; Clark Jones, Sid Smith - "Bell Telephone Hour" (various programs) E. G. Marshall, star of CBS -TV's The -NBC; Robert Scheerer -"The Danny Kaye Show" -CBS. Defenders, will host the programs. Jack 25. OUTSTANDING ACHIEVEMENT IN Murphy was appointed producer- direc- CINEMATOGRAPHY FOR TELEVISION exchange. Wind (Any type or length filmed program or tor of the program series): J. B. Peters -"The Kremlin"-May 21, 1963-NBC; John S. Priestley -"East he's got plenty of Side/West Side" -CBS; Tom Priestley - "Greece: The Golden Age" -Nov. 9, 1963 - NBC: Bud Thackery -"Once Upon a Savage Meeting' cast Night " -( "Kraft Suspense Theatre ") -April 'Town Do you? You should. It's impor- 2, 1964 -NBC. tant to keep on breathing. 26. OUTSTANDING ACHIEVEMENT IN is set for 3d show ELECTRONIC PHOTOGRAPHY (Any type Shortness of breath ... cough- or length program or series, live or taped): ing too much ... these are symp- "Bell Telephone Hour" -NBC; "The Danny CBS -TV's third Town Meeting of the Kaye Show"-CBS: 'The Lively Ones" - toms of respiratory disease. With NBC; "Ride with Terror " -"du Pont Show World (Wednesday, May 27, 7:30- that for a handicap, who could of the Week ") -Nov. 8, 1963 -NBC. 8:30 p.m. EDT), will be a discussion 27. OUTSTANDING ACHIEVEMENT IN by top American, win? FILM EDITING FOR TELEVISION (Any of international affairs type or length filmed program or series): British and French officials, whose Your local Christmas Seal James Algie, Samuel Cohen, Hans Dudel- heim, Walter Essenfeld, Alexander Hamil- views will be transmitted live back and organization and the National ton, Edward Lempa, Walter Moran, Nils forth across the Atlantic via the Telstar Tuberculosis Association recom- Rasmussen, John Roberts, Robert Sandbo, Edward Shea -"Saga of Western Man"- II communications satellite. mend: SHORT OF BREATH? ABC; Aram Boyajian- "The Kremlin" - May 21, 1963 -NBC: William T. Cartwright Participants will be Senator J. Wil- COUGH TOO MUCH? -"The Making of the President 1960" -Dec. liam Fulbright (D -Ark.) speaking from 29, 1963 -ABC; Constantine S. Gochis- DON'T TAKE CHANCES. "Greece: The Golden Age"-Nov. 19. 1963 - Washington; former Vice President NBC; Danny Landres, Milton Shifman, SEE YOUR DOCTOR. Richard Wray -"Arrest and Trial" -ABC. Richard M. Nixon from New York; 81 BROADCASTING, May 4, 1964 Task force at FCC ready for equal -time complaints

The FCC, aware that post-elec- However, if the issue is a major nents in the May 2 Democratic sen- tion settlement of equal -time com- one or raises a question that hasn't atorial primary in Texas. plaints against a station does a can- been handled before, the commis- The commission received a com- didate no good, has set up special sion is called into special session to plaint from the senator's representa- machinery for resolving such com- consider it. tive about the McLendon stations plaints on an expedited basis. Four lawyers, headed by Robert on Friday, April 17. Mr. McLen- As soon as a complaint is re- Rawson, renewal and transfer chief, don's attorney supplied the informa- ceived, it is referred to a special task comprise the special task force. But tion requested by the following force in the Renewal & Transfer Di- personnel can be added if needed. Monday. Two days later, on April vision, which normally handles those Fairness doctrine questions - 22, the commission had issued a matters. The staff immediately wires which involve discussions of contro- ruling (BROADCASTING, April 27). the station involved, to get its ver- versial issues, not appearances by The senator's aides filed a second sion of the dispute. candidates-are handled in a similar complaint on April 26, a Sunday. Normally, all of the material nec- manner if they involve issues to be Since the commission had been essary for a decision is available to voted on in an election. alerted, a staff member was standing the commission within 24 hours after An example of the way the com- by. He delivered the complaint im- the complaint is received. If no pol- mission acts on equal -time matters mediately to Mr. McLendon's Wash- icy questions are involved, the re- was provided in the past two weeks ington counsel, who replied by noon newal and transfer group, after con- in the case involving Senator Ralph Monday. The commission staff is- sulting with the general counsel's of- Yarborough (D -Tex.) and broad- sued its ruling on the second com- fice, issues a ruling. caster Gordon McLendon, oppo- plaint later that day (see page 70).

British Labor party leader Harold Wil- American foreign policy should become Wolper organization will produce six son from London, and French Nation- more realistic, could be presented with- new one -hour TV documentaries for al Assembly expert on foreign affairs out interruptions by questions from an distribution by UA -TV. The new agree- Maurice Schumann from Paris. CBS audience. ment follows the success of the six News correspondent Eric Sevareid will Arthur D. Morse is executive pro- shows produced by Wolper under the act as moderator. ducer of the program, with Gene De original pact, which have been sold in British and French TV outlets will Poris the producer and Vern Diamond over 120 markets to date. New series tape the telecast for transmission the the New York director. will include: "Prelude to War," Europe following day because it will be after from the Versailles Treaty to the inva- midnight in Europe when the program sion of Poland; "The Battle of Britain," is carried live in the U. S. Wolper, UA -TV pact extended England's resistance to the Nazi bomb- This will be the first Town Meeting ers from Dunkirk to the withdrawal in which studio audiences will not be The joint venture of Wolper Produc- of Hitler's forces to turn to the East; present. It was felt that a fuller discus- tions and United Artists Television in a "The Trial at Nuremberg," "Russia: sion of the topics, which will begin Specials of the Times series has been The Uneasy Truce," "Japan: A New with Senator Fulbright's opinion that extended for another year in which the Dawn over Asia," and "Korea."

FATES & FORTUNES

BROADCAST ADVERTISING who continues as director. New exec- tive with AM Radio Sales in New utive and marketing committees at Lever York, named general sales manager of Ray Balsom, local will include, among others: Mr. Mum - KEX Portland, Ore. ford; Thomas S. Carroll, executive VP, sales manager of Taft Sherwin Wasserman, associate di- who will be responsible for consumer Broadcasting Co.'s rector of research at Ogilvy, Benson & marketing and sales functions, and WKYT -TV Lexington, Mather, New York, elected VP. Ky., promoted to gen- Harold H. Webber, consumer VP, who eral sales manager. continues to be responsible for advertis- Fred P. Wilson, ing, market research and PR. sales promotion ex- D. M. Marshman Alvin N. Sarasohn -asso- ecutive for three and Wells Spence named VP ciate director of creative services for years in marketing elected VP's at Young Mr. Balsom Kenyon & Eckhardt, New York. department of Leo & Rubicam, New Burnett Co., Chicago, York. Mr. Marshman joined Y &R in John B. Miller elected VP and direc- named western area 1961 as account executive in contact tor of merchandising at Cunningham & executive on Jos. department. Mr. Spence joined agency Walsh, New York. Schlitz Brewing Co. Mr. Wilson in 1962. Jackson L. Parker elected VP of account. He will Milton C. Mumford, president of Boston office of Chirurg & Cairns. He make his headquarters in Hollywood Lever Bros. Co. since 1959, elected to is director of marketing and media office. there. additional post of chairman of board, Robert G. Baal named manager of succeeding William H. Burkhart, retired, Robert Biernacki, account execu- special projects for National Television

82 BROADCASTING, May 4, 1964 Sales Inc., new TV station representa- Joseph named associate creative direc- Les McElwain named midwestern tion firm. Mr. Baal was one of organ- tors at Erwin Wasey, Ruthrauff & regional sales manager of Reeves izers of new company, now at 441 Lex- Ryan Inc., New York. Mr. Elegant Soundcraft division of Reeves Indus- ington Avenue, New York. He former- was formerly copy chief; Mr. Di tries Inc., Danbury, Conn. He will ly was with CBS -TV. Joseph was executive art director. make his headquarters in Chicago. Robert K. Byars named senior VP of Tom Leahy named account executive Walter King named account man- Erwin Wasey, Ruthrauff & Ryan, Los in Chicago office of CBS -TV Network ager on Corina cigar at Edward H. Angeles. He joined firm in 1959 as VP. Sales. Weiss & Co., New York. major appointments to Los An- Other Marianne Bernabo joins creative de- geles office of Erwin Wasey, Ruthrauff partment of Street & Finney, New & announced last week by David Ryan York, on Colgate -Palmolive account. B. Williams, president of agency. They are, with their new titles: Terry Gala - Albert Henry Falk Jr., VP and direc- noy, senior VP and creative director; tor of market development department Taylor H. Rhodes, VP and director of at Compton Advertising, New York. media; Vance M. Trueblood, VP and named senior VP. Mr. Falk joined account supervisor; A. Roy Menzies, agency in 1957. and Robert L. VP, special projects, Mr. Ringstead Mr. Ahlers Webb, merchandising executive. Mr. Walter Riddell, ac- Galanoy and Mr. Trueblood come to count executive with Stanley T. Ahlers, EWR &R from Leo Burnett Co., Chi- Earle Ludgin & Co., Robert L. Nicholas cago, where they were associate crea- Chicago, since 1953, and John G. Ringstead tive director and brand supervisor, re- promoted to VP. elected VP's of Ted spectively. Mr. Rhodes had been with Bernard Maltese Bates & Co., New Foote, Cone & Belding, San Francisco, joins The Gumbinner- York. Mr. Ahlers, di- as VP for media and research. Mr. North Co., New rector of communica- Menzies was VP for marketing of Mr. Riddell York, as account ex- tions research division, Tatham -Laird, Chicago. Mr. Webb was ecutive on Ruppert joined Bates in 1954. general merchandise sales manager of Knickerbocker Beer and Elgin National Mr. Nicholas Mr. Nicholas has been Ralph's Grocery Co., Los Angeles. Watch Co. accounts. He was formerly with Bates since 1960. Mr. Ringstead, package goods merchandising manager also named an account supervisor, has C. L. (Bud) Mac - at Life magazine, that city. been with agency since 1957 as TV- Nelly, for past year radio producer. and a half publisher Paul Schattel, formerly at were -Tv of Saturday Evening Birmingham, Ala., joins Lucile & For- David O. MacKenzie, formerly Pet Post, joins Norman, ney Inc., that city, as junior account ex- Foods brand advertising manager at Craig & Kummel, ecutive. James J. Goodwin joins L&F Quaker Oats Co., Chicago, joins Mac - New York, as execu- as copywriter, Peggy Mathis as media Manus, John & Adams there as account tive VP. Mr. Mac - buyer and Amasa Smith Jr. as artist. executive on consumer products group. Nelly was senior VP Mr. MacNelly Robert Frojen, of of Ted Bates & Co., president Frojen Robert Ravitz named account execu- that city, before joining Curtis Publish- Advertising, Los Angeles, elected presi- tive on Mogen David Wine Corp. ac- ing Co. dent of Western States Advertising As- count at Edward H. Weiss & Co., Chi- sociation. Other officers: 1st VP, Paul cago. He formerly was account service Anthony G. O'Malley named to new- Mitchell, Paul Mitchell Advertising manager on that account and trainee ly created post of director of sales con- Agency, Orange, Calif.; 2d VP, Kay in agency's management program. tracts-business affairs, CBS -TV. He K. Inouye, Kay Christopher Advertis- was formerly assistant director of busi- ing, Los Angeles; secretary- treasurer, Martha Jordon named marketing and ness affairs -sales. Bill West, West Associates, Los An- research director of Anderson- McCon- board Bowes, nell, Los Angeles. She formerly was NBC has announced three promo- geles; chairman, Charles Charles Bowes Advertising, immediate with Procter & Gamble, Cincinnati; tions in its advertising department: past president of WSAAA. Times-Mirror Co., Los Angeles, and Gerald E. Rowe, director of audience advertising and promotion, named di- rector of advertising; John J. Graham, formerly art director, promoted to crea- tive director of advertising, and David R. C. CRISLER & CO., INC. Bellin, manager of special projects, ap- pointed director of on -air advertising. n BUSINESS BROKERS FOR TV & RADIO PROPERTIES John J. Fenton joins Maxon Inc., New York, as account executive. He LICENSED SECURITIES DEALERS was formerly at Dancer- Fitzgerald- UNDERWRITING - FINANCING Sample, that city, in same capacity. M. J. Beckman, principal in Beck- man, Koblitz Advertising, Los An- CINCINNATI - E. Wagner, Ale, Hoard geles, until agency's dissolution last Richard C. Crisler, Paul Sth /3rd Bank Building, phone 381 -7775 month, has formed M. J. Beckman As- sociates, with offices at 8300 Santa NEW YORK - Monica Boulevard, Los Angeles 90069. 733 Third Avenue, Suite 2105, phone MUrray Hill 7 -8436 Telephone: Oldfield 4 -9330. Lawrence Elegant and Louis Di

BROADCASTING, May 4, 1964 83 head of own market research firm in years in same position with Republic Portland, Me. Engle withdraws Pictures, has formed Richard G. Yates Film Co., New York, which will dis- Jones Hawley, who joined Eisaman, Senator Clair Engle (D- Calif.), tribute 238 TV filmed and taped pro- Johns & Laws, Los Angeles, in 1961, grams of Guedel and Linkletter Pro- named VP- account executive. member of Senate Commerce Committee, announced with- ductions. Package includes 13 half - Howard Jorgensen, manager of KCPx- drawal from re- election campaign hour tapes of On the Go, with Jack AM-FM Salt Lake City, assumes addi- last week following his second Linkletter; 13 half -hours of For Better tional duties as KCPX -TV account exec- brain operation since last sum- or Worse dramas featuring Dr. James utive. mer. Senator Engle said he in- Peterson; 78 quarter -hours of Art Link - letter's Linkletter and the Kids. Robert David, vice president and ac- tended to serve out his Senate count supervisor, and Theodore Leven- term, which ends next January, Herbert Rosenthal, VP of MCA son, vice president, account supervisor "as soon as the doctors will allow Inc., has resigned after 23 years with and marketing development director, me." company. In recent years he has been elected to board of directors of Paperi, active in TV program sales. Future Koenig, Lois, New York. plans not announced. Cel -O Corp. and onetime was with Richard K. Ross, formerly with KiKA Ivan Genit joins Twentieth Century- WWJ -TV Detroit. Pittsburgh, named local sales manager Fox Television Inc. in newly created of WRYT same city, newly created post. Jack Goldsmith, formerly VP and post of manager of Latin- American executive TV producer at BBDO, New sales. He was formerly southwestern Arthur W. Sawyer, York, joins Papert, Koenig, Lois, that sales manager for Desilu Sales Inc. in previously general city, in TV production department. U. S. manager of the Media - Ed Montanus, cen- Data Center, Los An- THE MEDIA geles and New York, tral division sales appointed marketing Archer Taylor of Missoula, Mont., manager for ABC- and media director of national vice chairman of National TV, Chicago, rejoins Frederick E. Baker Community Television Association, has MGM -TV, New Advertising, Seattle, been re- elected president of the Mon- York, as director of Mr. Sawyer responsible for plan- tana CATV Association. Other officers: syndicated sales. Mr. ning marketing -media strategy for agen- vice president, Bob Magness, Boze- Montanus first went 11 man; secretary- treasurer, Lyle Leeds, to MGM -TV in 1961 cy's national and regional clients. Mr. Montanus Havre; directors: Les Read, Great in Chicago as sales Vincent M. Cremona Jr., formerly Falls; Glenn Tarbox, Missoula and manager when company first opened with Grant Webb & Co., in Los Angeles Paul McAdams, Livingston. office there. Prior to his original asso- ciation with he was and New York, joins Los Angeles office Richard Palmquist, sales manager of MGM in NBC Robert E. Eastman & Co., station Films' Chicago office as central sales of KMEO Omaha, appointed general man- firm. manager. representation ager of WHUT Anderson, Ind. Jim Morgan, producer-director Maurice J. Condon, formerly re- Sidney Lyons named director of ad- of such programs as Queen gional manager of TV Guile, joins ministration, business affairs, in Holly- for a Day, Do You Trust Your Wife? and Who David R. Buschman & Associates, wood for CBS -TV network. Do Cleveland, as account executive. You Trust? and more recently head of his own production operation in Holly- Robert A. Stuart, since 1962 on PROGRAMING wood, joins Independent Producers Chicago TV sales staff of The Katz Stanley Adams re- elected president Associated, San Francisco, as VP in Agency, transfers to New York sales of American Society of Composers, charge of syndicated properties. office. Authors & Publishers by performing Stanley Kallis, previously head of Peter Grove, formerly senior VP and right society's board of directors. Elect- his own motion picture company, account supervisor at Smith /Greenland ed VP's: Adolph Vogel, president of signed by Shervint Productions to Co., New York, joins Weldon Farm Elkan -Vogel Co., and Ned Washing- create, write and produce new TV Products Inc., that city, as director of ton, ASCAP writer -member. Other properties in association with Screen marketing for consumer products. officers elected: Frank Connor, presi- Gems. Mr. Kallis will make headquar- dent Paul of Carl Fisher Inc., treasurer; ters at SG's West Coast office. Robert W. Mayer, assistant research Creston, secretary; Jack Mills, assistant director and acting assistant director in treasurer, and Morton Gould, assistant Joseph P. Calvelli, who wrote and print copy at Young & Rubicam, New secretary. produced two episodes of Mr. Novak York, named associate director of re- and was associate producer on The Jim Collins appointed national sales department in of re- Travels of Jaimie McPheeters at MGM - search charge copy coordinator of Commercial Recording Sumner Winebaum, formerly TV, has been signed by that company search. Corp., Dallas. Mr. Collins was former- co- manager of Y&R's Milan office, as associate producer of new mystery- ly executive assistant to the president named European creative adviser. adventure series, Solo, which will start His of Pepper Sound Studios, Memphis. office will be in Brussels. this fall on NBC -TV. Arnold Sank, sales liaison in day- Christopher Knopf signed by Screen Marty Cohen, senior writer with time television with NBC and CBS for Gems to write pilot for hour -long TV North Advertising, Chicago, joins copy William Morris Agency's TV depart- series, as yet untitled modern day ad- department of Tatham -Laird, that city. ment, New York, named to head re- venture drama of his own creation, gional sales of agency -represented Donald Stoll joins W. B. Doner & with 1965 -66 season as broadcast tar- shows and national spot campaigns. Co., Chicago, as copywriter. He for- get date. Formerly with Four Star merly was with advertising -public rela- Richard G. Yates, for five years east- Television as writer, Mr. Knopf is tions staff of Pure -Pak division of Ex- ern sales manager for MGM and 12 president of Writers Guild of America

84 (FATES & FORTUNES) BROADCASTING, May 4, 1964 West /TV -radio branch. staff of wpnQ Jacksonville, Fla. Mr. Beale was formerly operations manager, Jim Brosnan joins ABC Radio as Copywriter award wMEG Melbourne, Fla. sports commentator, May 9. His shows, originating from Chicago, will be aired William Bernbach, president Richard Ward Fatherley joins KxoK Saturdays and Sundays at 9:25 and of Doyle Dane Bernbach, New St. Louis as production and public serv- 10:25 p.m. Mr. Brosnan, author of York, named to Copywriters ice director. He was formerly with The Long Season and Pennant Race, Hall of Fame by Advertising wDEE Hamden, Conn. was formerly pitcher for Chicago White Writers Association of New York awards Sox. at organization's annual & ENGINEERING banquet. Association honored EQUIPMENT Karel Pearson, manager of night- presenting time programs for NBC-TV western copywriters at banquet Robert G. Hill, former manager of gold and silver key awards for division, is in Japan to supervise pro- advertising for Columbia- Geneva divi- ad campaigns duction of half -hour juvenile program, contributions to sion of U. S. Steel Corp., joins Ampex The Boy and the Bear, which NBC -TV during past year. Corp., Redwood City, Calif., as adver- Gold Key award in TV cate- is co- producing with Japanese company tising and sales promotion manager. for showing internationally. gory for commercial under one minute went to Monte Ghertler, Stewart Pfannstiehl, executive VP, Bill Drake, formerly program direc- of Papert, Koenig, Lois, for New elected president of Oak Manufactur- tor of WAKE Atlanta and KYA San Fran- York Herald Tribune, and for TV ing Co., electronics manufacturer, cisco, joins KGs San Diego as program- commercial one minute or over, Crystal Lake, Ill. He succeeds E. A. ing operations director. to Gerald Schoenfeld, Cunning- Carter, who remains as board chairman and president of Oak Electro /Netics Bill production ham & Walsh, for American Ex- Martin named man- Corp., parent company. ager of KLFY -TV Lafayette, La., replac- port. ing Charles Wolfe, who has joined Silver Keys for TV commer- Donald P. Wise, manager of indus- KTRK -TV Houston. cials were presented to Nancy trial development and director of broad- Sutton, Grey Advertising, for Van cast engineering activities at Barkley & Phil Sharp named producer of The Heusen and George Hawkins, Dexter Laboratories, Fitchburg, Mass., Cara Williams Show on CBS-TV net- Young & Rubicam, for Chrysler. named director of engineering at wrHS- work, replacing Devery Freeman, who For radio, Gold Key went to Dan Tv Boston. has been reassigned to develop other Bingham, Doyle Dane Bernbach, program projects. Show will begin in for Volkswagen and Silver Key NEWS September on Wednesdays, 9:30 -10 to Robert Collins, Charles W. p.m. Hoyt, for B &M Beans. Jack Robertson, formerly president Morton Gould, composer- conductor, of Cincinnati Film Laboratories, joins will write original music for The First WLWT(TV), that city, as director of World War, documentary series slated places Ed Montagne who is named ex- photography, news and special projects. for next season on CBS -TV. Mr. ecutive producer of show and new ABC - Gould will compose separate scores for TV series, Broadside. David N. Burke, formerly sports di- each of programs in new series. rector of WENT Gloversville, N. Y., ap- Laird appointed a producer of Jack pointed news director of WSET Glens Bob Suspense Theatre on NBC-TV. Gallagher named sports direc- Kraft Falls, N. Y. tor of WEEI Boston. Mr. Laird will also write several scripts for series. Anthony Boucher, writer - Don Ross joins news staff of WHLI- Buzz Kulik signed by NBC -TV as ex- critic, signed as story consultant for AM-FM Hempstead, L. I., N. Y. ecutive producer of Kentucky Jones, 1964 -65 season. which goes into production in June for Robert Martin, former news director airing in fall, Saturday, 8:30 -9 p.m. Al- Woodrow Robertson appointed pro- of wcuM Cumberland, Md., joins bert Beich will produce series which he duction manager at WTOP -TV Washing- wBAL -TV Baltimore as writer and pho- created with William H. Wright. Beich- ton, replacing Arnold Collins who re- tographer. resigned. Mr. Robertson joined station Wright team will also write program, staff wPTF in 1962. Keith Hundley, of news as will Roger McDougall, English play- Raleigh, N. C., named news director. wright and screen writer. Ray Beale named program director Tom Kennington joins announcing Mel Bernstein, news director of Lou Morheim, formerly associate pro- and ducer and story consultant on Outer Limits, named story editor for Mr. Novak for 1964 -65 season, produced at MGM -TV for NBC-TV. He succeeds James Menzies who is on special script assignments. Claude Binyon Jr., who joined Day- star Productions last fall, promoted to supervising production manager for Automat Daystar for all productions, including Outer Limits. Joseph Stefano, who pro- WE TRAIN YOUR PERSONNEL duced series last season, has relinquished one of our many services those duties this year to develop new series for CBS -TV, Haunted. c='p Si Rose, story editor and associate INTERNATIONAL GOOD MUSIC, INC. POST OFFICE BOX 943 -4567 producer of ABC -TV's McHale's Navy, BELLINGHAM, WASHINGTON, 98225 AREA CODE 206 PHONE 733 named producer of series. Mr. Rose re- 85 BROADCASTING, May 4, 1964 Station uses 300 kw power on 818 kc (366.7 meters). NAB's information committee set up FANFARE John R. Mulligan, formerly with National As- FM -TV Hartford, Conn., and George Westinghouse Broadcasting Co., ap- sociation of J. Volger, general manager of KwpC- pointed director of public relations for Broadcasters AM-FM Muscatine, Iowa. Geyer, Morey, Ballard, New York, to last week an- Reappointed: Graver C. Cobb, serve on advisory as well as nounced com- VP and general manager of Kvas corporate on press information and publicity level. position of its Great Bend, Kan.; Ann M. Carrick, Freedom of In- Westinghouse Broadcasting Co., rep- Dan Fox named senior merchandiser formation resenting Radio-Television Corre- and Mort Salowitz his assistant at NBC - Committee for spondents' Association; Robert H. TV Hollywood. Pair is responsible for 1964 -65. Jack Fleming, ABC News Washington getting merchandise to be given away Harris, VP and bureau chief, representing Radio- on You Don't Say, Your First Impres- general man- Television News Directors Associa- sion and Let's Make a Deal. ager of KPRC W. -AM Mr. Harris tion; John Guider, WMTW -TV Marjorie Thomas, formerly with Houston, is Poland Spring, Me.; James C. Hag- Julian Myers' PR firm, joins x:HJ Los chairman. erty, VP of ABC; William R. Mc- Angeles as assistant to Martin Roberts, New to 12- member committee: Andrew, executive VP of NBC; promotion -publicity director. George W. Armstrong, executive VP Stephen J. McCormick, VP of Mu- of wxs Kansas City, Mo.; Fred W. tual Broadcasting System. Stanley A. Pakula named public af- Friendly, president of CBS News; Harold Niven, assistant to NAB fairs director of WHLI Hempstead, N. Y. Robert S. Tyrol, VP of WTIC -AM- Executive VP Vincent Wasilewski, Arynne Bermont, promotion man- ager of WMAL Washington, appointed director of station's new radio promo- tion division. She will develop promo- tion, publicity and PR for WMAL's pro- wJZ -TV Baltimore, elected president of meeting at Quebec City. He becomes graming and sales. Chesapeake AP Broadcasters Associa- first president to hold office for four tion, succeeding Ted McDowell of years. Also re- elected were VP's Allan Tony Habeeb named West Coast di- WMAL Washington. Waters, CHUM Toronto, and Jean rector of publicity for Screen Gems, Pouliot, CFCM -TV and CKMI -TV succeeding James W. Hardiman, who Irwin B. Weinstein, news director, Quebec City. resigned to join CBS -TV in Hollywood WKBW Buffalo since 1958, named news (BROADC%STING, April 27) . director of WKBW -TV. J. J. Henderson and D. C. R. Mac- donald Ron Burton joins KNxT(TV) Los An- appointed joint managing direc- DEATHS tors geles news staff as writer. Mr. Burton of Guild Television Service, effec- Elliott W. Reed, 40, VP and account tive Aug. 1. was bureau manager of UPI newsfilm Company is one of Brit- supervisor at Grey Adv., New York, ain's and audio in Los Angeles for past four largest producers of television died of heart attack April 23 in Miami years. commercials. while on business trip. John Jacobs appointed head of George Thomas Folster, 58, former INTERNATIONAL drama at Anglia Television Ltd. Mr. chief Far East correspondent for NBC Jacobs has been producer with BBC - News died of heart attack April 26 in Robin Gill appointed deputy manag- TV for past nine years. Tokyo. Mr. Folster served as head of ing director of Associated Television Bruce Crickmore, formerly assistant NBC News bureau in Tokyo from end Ltd., London, effective July 30. He is general manager of Canadian High of World War II until mid- 1950's. currently managing director of Border News, Toronto, named sales representa- Frank E. Tripp, 82, board chairman Television Ltd. Mr. Gill helped form tive of CTV Television Network. and retired general manager of Gan- in 1959. Before and finance Border TV Peter Strawford appointed to media nett Newspapers, Rochester, died April that he was executive assistant to chair- department of Benton and Bowles Ltd., 29 at his home in Elmira, N. Y. British Paper man of International London, where he will specialize Ltd., and earlier worked for Unilever in Robert E. Reuben, 45, former war media research and evaluation. He pre- correspondent and radio news Ltd. in different posts. Mr. Gill suc- broad- viously was media research executive at caster, died April 20 in Beverly ceeds Edward J. Roth, who has joined Hills, S. H. Benson Ltd., that city. Calif. served as pay TV company in London. He Reuters corre- J. J. Richards named assistant news spondent during World War II and Reggie Smith appointed marketing editor of CHUM Toronto. later was with NBC. manager of Mather and Crowther Ltd., London. Before joining Mather's year Gerry Stacey appointed sales direc- Joseph Brenner, 54, Beverly Hills, ago Mr. Smith worked for Lever Bros. tor of Radio and Television Services Calif., attorney specializing in commu- nications and Associates Ltd. that city, as brand (Middle East) Ltd., London, interna- law, died April 25 of cerebral manager. tional sales representatives to Middle hemorrhage. Mr. Brenner entered pri- East Radio, new commercial radio vate practice in Los Angeles. In 1943 Gabriel Mili of Tunisia elected sta- stion in Cairo that went on air April 1. he went to Washington to work for chairman of administrative council of Mr. Stacey was marketing director Department of Justice. Several years International Telecommunications Un- of Scripto Pens Ltd. and has worked in later he became examiner for FCC, re- ion in Geneva. marketing and advertising with Uni- turning to private practice in 1952. Don Jamieson, CJON -AM -TV St. lever Ltd. and Associated Television Edward Babcock, 55, who had serv- John's, Newfoundland, re- elected for Ltd. in Britain and other countries. iced Lux soap account for J. Walter fourth term as president of Canadian Middle East Radio gives advertising Thompson Co., Los Angeles, since Association of Broadcasters at recent coverage of Mid East Arab countries. 1931, died April 25 of heart attack.

86 (FATES & FORTUNES) BROADCASTING, May 4, 1964 FOR THE RECORD

KEFM(FM) Santa Rosa, Calif.- Thomas STATION AUTHORIZATIONS, APPLICATIONS Lawrence Brennen. WCOA -FM Pensacola, Fla.-WCOA Ra- dio Inc. As compiled by BROADCASTING, April Television Broadcasting Corp. Changed from WSTB(FM) Champaign, Ill.- Stewart WWOR-TV. Electronics. Changed from WLRW(FM). 23 through April 29, and based on fil- WVHI(FM) Evansville, Ind. -Valley -Hi ings, authorizations and New AM station Broadcasting Corp. other actions KFMG(FM) Des Moines, Iowa Iowa of the FCC during that period. ACTION BY BROADCAST BUREAU Fine Music Broadcasting Corp. Changed- Baker, Mont. -Baker Radio Corp. Granted from KNDR(FM). This department includes data on CP for new AM station on 960 kc,5 kw -D; WSFC -FM Somerset, Ky.-Southeastern new stations, changes in existing sta- conditions. P. O. c/o Hansen & Culver, Broadcasting Inc. Baker. Estimated construction cost $21,250; WYFE(FM) Lansing, Mich.-Metropoli- tions, ownership changes, hearing cases, first year operating cost $36,000; revenue tan Radio Corp. Changed from WMRT-FM. rules and standards changes, routine $38,000. Principals: Russell L. Culver (16 %), KICS -FM Hastings, Neh. -K Bar J Inc. Edlon R. Mengel (15 %), Gene Huntley, Ed- KFNW -FM Fargo, N. D.-Northwestern roundup of other commission activity. ward J. Suss, Joe M. Herbst (each 10 %) and College. others. Mr. Culver is attorney; others are KWGN(FM) Abernathy, Tex. -Aber- Abbreviations: DA- directional antenna. CP local businessmen. Action April 28. nathy Broadcasting Co. -construction permit. ERP- effective radi- WDMS -FM Lynchburg, Va.- Southeast- ated power. VHF-very high frequency. APPLICATION ern Broadcasting Corp. UHF -ultra high frequency. ant.-antenna. Ponce, P. R.-Modern Broadcasting Co. KDUX -FM Aberdeen, Wash. - Hi -Fi aur.- aural. via. -visual. kw- kilowatts. w- 650 kc, 1 kw, D. P. O. address c/o Mr. Broadcasting Co. watts. mc-megacycles. D -day. N- night. Jose Soler, Box 52, Quebradlllas, P. R. Esti- LS -local sunset. mod. -modification. trans. mated construction cost $14,870; first year Ownership changes -transmitter, unl.- unlimited hours. kc- operating cost $21,000; revenue $29,000. kilocycles. SCA- subsidiary communications Principals: Jose Soler (55 %), Pura Godero ACTIONS BY FCC authorization. SSA -special service authori- (25 %), Silva Soler (10 %) and Rafael A. zation. STA -special temporary authoriza- Soler (10 %). Ann. April 27. KBAK -TV Bakersfield, Calif. - Granted tion. SH-specified hours. *educational. Ann. transfer of control of licensee corporation, -announced. Existing AM stations Bakersfield Broadcasting Co., from Reeves Broadcasting Corp. (100 %) to HarriScope CALL LETTERS ASSIGNED Telecasting Corp. (100 %), wholly owned sub- New TV stations WITL Lansing, Mich.-Metropolitan Ra- sidiary of HarriScope Inc., owned by Irving dio Corp. Changed from WMRT. B. (50 %) and Burt I. Harris (1635 %) and ACTION BY FCC KBXM Kennett, Mo.- Bootheel Broad- Donald P. Nathanson (3355 %). HarriScope casting Stations: KFBB -AM -TV Great Falls, Mont. Grand Rapids, Mich. -West Michigan Tele- Co. -TV Wyo. casters Inc. KOWH Omaha -National Weekly Inc. (70 %); KTWO -AM Casper, (60 %); Granted CP for new TV on Changed from KMEO. KLFM(FM) Long Beach (100 %) and KKAR VHF channel 13 (210 -216 mc); ERP 316 kw Pomona (33!5 both California. Considera- vis., 158 WKBX Winston -Salem N. C.- Stuart W. %), kw aur. Ant. height above average tion $1,635,147. Action April 24. terrain 959 feet above ground 966 Epperson. address feet. P.O. WMQM Memphis -Century Broadcasting KACL Santa Barbara, Calif. Granted 320 East Fulton Street, Grand Inc. Changed from WLOK. of control of licensee corporation,- Rapids 2. Estimated construction cost $994,- transfer 772; first year operating WLOK Memphis -WLOK Inc. Changed Riviera Broadcasting Inc., from Roy P. cost $1,055,000; rev- from WHHM. (100 %) to John S. Minor (100 %). enue $1,283,000, Studio location Grand Rap- Dopey ids; trans. location near Bridgeton, WRGM Richmond. Va. -1540 Radio Inc. Consideration $84,050. Mr. Minor is 25% Geographic Mich. Changed from WWWW. owner of lemon ranch. Action April 24. coordinates 43° 18 32,, north WGOE Richmond, Va. -Southern States latitude, 86° 55, 00^ west longitude. Type WAUC Wauchula, Fla.- Granted assign- trans. Radio Corp. Changed from WRGM. ment of license from Hardee Broadcasting GE- TT -51B, type ant. GE- TY -53. WAXK Superior, Wis.- Quality Radio Legal counsel Arnold, Fortes & Porter, Co., owned by Robert S. Taylor (95 %), Washington, D. C., consulting Inc. Changed from WQMN. Virginia L. Taylor (4 %) and Thomas B. engineer A. D. Sarah S. Earl Cullum Jr., Dallas. Permittee has 25 Taylor (1 %), to Royce and stockholders. Lewis V. Chamberlin, presi- New FM stations Plummer (each 50 %), d/b as WAUC Broad- dent and 3.7% owner, is vice president of casting Co. Consideration $30,000. Action structural steel firm; William C. Dempsey, APPLICATIONS April 24. vice president and 11.11% owner, had been o Sacramento, Calif. - Sacramento State WKWB Plymouth, Ind. -Granted assign- general manager of WQED -TV Pittsburgh. College. 88.9 mc, channel 205, 184 w. Ant. ment of CP from Van Wert Broadcasting Action April 22. height above average terrain 79 feet. P.O. Co., owned by Kenneth E. Kunze, G. Dale address c/o Howard S. Martin, 6000 Jay Wilson, Raymond M. Waldron (each 25 %). APPLICATIONS Street, Sacramento State College, Sacra- Merl Knittle and Stephen S. Beard (each Henderson, Nev. - Sovereign Television mento. Estimated construction cost $1,590: 12.5 %), to Mr. Kunze (100 %), tr /as Com- Corp. VHF channel 4 (66 -72 mc); ERP 100 first year operating cost $1,800. Principals: munity Service Broadcasters. Consideration kw vis., 50 kw aur. Ant. height above aver- board of trustees. Ann. April 29. $12,000. Action April 22. age terrain 1,242 feet, above ground 128.5 Hayward, Wis. -WJMC Inc. 93.1 mc, chan- KWEB Rochester, Minn. -Granted assign- feet. P.O. address 300 Farragut Building, nel 226, 3 kw. Ant. height above average ment license from Northland Broadcast- terrain 247 feet. P. O. address c/o W. C. of Estimated ing Corp., owned by Kingley H. Murphy construction cost $333,305.68; gfrrst Bridges, Radio Station WHSM, Hayward. and Carroll E. Crawford (each 50 %), to year operating cost $360,000; revenue $450,- Estimated construction cost $13,773; first 000. North Central Video Inc., owned by Joseph Studio and trans. location both Hender- year operating cost $4,500: revenue $5,000. C. Poire (22 %), Richard H. Plunkett (19.5%) son. Geographic coordinates 36° 00, 25,, Applicant is licensee of WJMC -AM -FM Rice and others. Consideration $275,000. North north latitude, 115° 00, 23,, Lake and WHSM Hayward, both Wisconsin. Type trans. west longitude. Central is licensee of WELY Ely, Minn. Ac- RCA TT25DL, type ant. RCA Ann. April 27. tion April 24. TF6BM. Legal counsel Welch, Mott & Mor- gan; consulting engineer Creutz & Existing FM stations WBUT Butler, Pa.- Granted transfer of berger, Snow - control of licensee corporation, WBUT Inc., both Washington. Principals: Vin- CALL LETTERS ASSIGNED cent Welch (27.5 %), Edward P. Morgan from Klon O. Row and James S. Beattie (27.5 %), Lawrence WTHG -FM Jackson, Ala. Jackson (each 95 %) to J. P. Beacom (10% before. J. Henderson Jr. (25 %) - (50 Con- and Esterly C. Page (20 %). Messrs. Welch Broadcasting Co. 50% after) and Larry M. Berg %). and WLPR(FM) Mobile, Ala.- Mobile Broad- sideration $4.900 plus assumption of $49.500 Morgan are Washington attorneys, Mr. director of Henderson is vice president of Rand Corp. cast Service liability. Mr. Berg is program and Mr. Page is consulting engineer. Ann. April 27, Erie, Pa. -Jet Broadcasting Inc. UHF chan- nel 24 (530 -536 mc); ERP 329 kw vis., 175 kw aur. Ant. height above average terrain 742 feet, above ground 560.6 feet. P. O. ad- dress 1635 Ash Street, Erie, Pa. Estimated EDWIN TORNBERG construction cost $335,859.78; first year op- erating cost $282,600; revenue $330,000. Stu- dio and trans. locations both Erie. Geo- graphic coordinates 42° 02 09" north lati- & COMPANY, INC. tude, 80° 03, 42,, west longitude. Type trans. RCA MI- 27792, type ant. RCA TTU -12A. Legal counsel John H. Midlen, Washington; consulting engineer John H. Mullaney and Associates, Rockville, Md. Principals: Myron Jones (63!5 %) and William Fleckenstein Negotiators For The Purchase And Sale Of (36;.z %). Jet Broadcasting Inc. is licensee of WJET Erie. Ann. April 27. Radio And TV Stations Appraisers Financial Advisors Existing TV stations York 17, N. Y. MU 7-4242 CALL LETTERS ASSIGNED New York -60 East 42nd St., New Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5 -3164 WDCA -TV Washington-Capitol Broad- West casting Co. Changed from WCTL -TV. Washington -711 14th St., N.W., Washington, D.C. Dl 7 -8531 WJKS -TV Jacksonville, Fla. -Rust Craft Broadcasting Co. Changed from WRSK -TV. WJZB -TV Worcester, Mass. -Springfield

BROADCASTING, May 4, 1964 $200,000. Owners of Calcasieu Television Inc. (see above) also own Calcasieu Radio BROADCASTING in same percentages. Ann. April 27. SUMMARY OF COMMERCIAL WRCR Maplewood, Minn.-Seeks assign- by BROADCASTING, April 29 ment of CP from Gerald H. Bell, tr /as Compiled Ramsey Broadcasting Co., to WRCR Broad- casting Corp.. owned by Mr. Bell. No finan- ON AIR NOT ON AIR TOTAL APPLICATIONS cial consideration involved. Ann. April 29. Lic. CP's CP's for new stations WMIS Natchez, Miss. -Seeks transfer of control of licensee corporation from Fayette 3,869 78 106 329 C. Ewing and P. K. Ewing. deceased, (each 1,119 43 197 258 50 %) to Fayette C. Ewing and Diana Ewing 52P 60 81 139 Ogden, executrix of the estate of P. K. Ewing. Ann. April 23. KRAV Tulsa, Okla. -Seeks assignment of license from George Roberts Kravis H, tr /as OPERATING TELEVISION STATIONS Boston Broadcasting Co. to Raymond F. Kravis, tr /as Boston Broadcasting Co. Con- Compiled by BROADCASTING, April 29 sideration $48,793.87 and assumption of $21,- 206.13 liabilities. Ann. April 27. VHF UHF TV WISA -AM -FM Isabela, P. R. -Seeks as- signment of license from Sergio Martinez Commercial 476 95' 571' Caraballo (100 %) to Bela Broadcasting Corp. Noncommercial 53 29 82 owned by Sergio Martinez Caraballo (99.94 %), Gloria Maria Machado (.03 %) and Gualberto Martinez (.03 %). Consideration transfer of stock. Ann. April 23. COMMERCIAL STATION BOXSCORE Compiled by FCC, March 31 Hearing cases INITIAL DECISIONS AM FM TV Hearing Examiner James D. Cunning- Licensed (all on air) 3,869 1,119 521' ham issued initial decision looking toward CP's on air (new stations) 78 43 60 granting application of Middlesex Broad- casting Co. to increase power of WCNX CP' not on air (new stations) 94 156 80 Middletown, Conn., 1150 kc, D. from 500 w Total authorized stations 4,042 1,318 668 to 1 kw; conditioned that pre- sunrise opera- Applications for new stations (not in hearing) 202 245 64 tion with daytime facilities is precluded 100 pending final decision In Docket 14419. Ac- Applications for new stations (in hearing) 21 66 tion April 27. for new stations 302 266 130 Total applications Hearing Examiner Chester F. Naumo- Applications for major changes (not in hearing) 198 60 43 wicz Jr. issued initial decision looking to- Applications for major changes (in hearing) 43 1 7 ward granting application of WBEC Inc. for for major changes 241 61 50 new FM on 105.5 me in Pittsfield, Mass. Ac- Total applications tion April 29. Licenses deleted 2 0 0 OTHER ACTIONS CP's deleted 2 0 1 By supplemental decision, commission (1) set aside its May 11, 1960 decision which 'Does not include seven licensed stations off air. granted stations operating on commercial channels. application of Young People's 'Includes three noncommercial Church of Air Inc. for new FM on 104.5 me in Philadelphia and which denied competing application of WJMJ Broadcasting Corp., and (2) granted WJMJ's application and denied that of Young People's Church of the Air Inc. May 14, 1983 second supplemental WCAO Baltimore and Mr. Beacom has in- KKIS Pittsburg, Calif.-Seeks assign- initial decision looked toward affirming pre- terest in WVVW Grafton and WJPB -TV ment of CP from Pace -Shear Radio Inc., vious grant to Young People's and denying Fairmont, both West Virginia. Action April owned by John H. Pace (25 %), Roy L. WJM.T. Action April 27. Cordell (25 %) and James H. and Julia S. 23. By memorandum opinion and order, S. renewal and Shear (each 25 %), to Major -Minor Corp., WCKI Greer. C.- Granted owned by W. Ernst (100 commission (1) denied petition by Radio assignment of license from Vernon T. Fox Minor %). No finan- Americana Inc. for reconsideration Sira -Pak Radio Inc., owned by Marshall cial consideration involved. Mr. Minor owns of Dec. to printing company. Ann. April 29. 11, 1963, memorandum opinion and order T. Pack (50 %), Raymond K. Hall and Isaac which held in abeyance until further order H. Bourne (each 25 %). Consideration $85,- KYME Boise, Idaho -Seeks assignment of proceeding owns music company, talent license from Keith E. and Ellen D. Patter- on application for new daytime 000. Mr. Pack AM on 940 kc, 1 kw, in Baltimore, but broker and promotion firms: other two son, d/b as Radio KYME, to KYME Broad- ordered that interested principals are businessmen. Conditioned casters Inc., owned by Maurice W. Brainard parties may, within (55 %), Kenneth J. Stuart (40 %) and Treve- 60 days, file applications for 940 kc in that assignment be consumated and FCC be Catonsville, Md.. or Lebanon, action within 25 days. Ac- lyn E. White (5 %). Consideration $31,000. Pa., using sub- informed of such Mr. Stuart has interest in KATR Eugene, stantially same engineering characteristics, tion April 23. Ore., and KTNT Tacoma, Wash. Ann. April and proposing to serve substantially same KBBS Buffalo, Wyo.- Granted assignment 29. service areas as were proposed in dismissed of license from Northern Wyoming Broad- applications by Catonsville Broadcasting Co. by Malcolm D. Wyman KTOP -AM -FM Topeka, Kan. -Seeks as- casters Corp. owned signment of license from KTOP and Rossmoyne Corp.; and (2) directed three (27.9 %), Jack Rosenthal (27.6 %). Edward H. Broadcast- original applicants -Rossmoyne and Caba Weinberg (27.6 %) and Jeanette Maxwell ing Inc., owned by Charles B. Axton (80 %) Broadcasting and J. A. Dickinson (20 Publishing Co. and Catonsville Broadcast- (8.1 %) to KBBS Inc. owned solely by Miss %), to ing Co. for new stations in Lebanon. Balti- Maxwell. Consideration $37,500 and assign- Enterprises Inc., owned by John P. Harris more and (30.85 %), Virginia S. Harris (28.13 %), John Catonsville, respectively, or Radio ment of Miss Maxwell's other interests in Americana. to submit, within 20 days, KASL Newcastle and KRAL Rawlins, both G. Harris held in trust (12.41 %), Virginia state- H. Rayl (12.66 ments of intentions either to continue prose- Wyoming. Action April 22. %) and others. Consideration cution of applications or to remove $250,000. Publishing Enterprises Inc. is com- selves them- APPLICATIONS prised of several newspaper publishing from further participation in pro- companies and has interest in KIUL Garden ceeding. Chairman Henry dissented. Com- KEZY -AM -FM Anaheim, Calif. - Seeks City, missioner Cox not participating. Action assignment of license from Radio Orange KTVH(TV) Hutchinson, both Kansas, April 22. County Inc., owned by Clifford Gill, indi- ancl KBUR Burlington, KMCD Fairfield, both Iowa. Ann. April 29. By order, commission denied petition by vidually (38.875 %) and as trustee (11.94 %), Miners Broadcasting Service Inc. (WMBA) Sheri11 C. Corwin (32.17 %) and others, to KPLC -AM -TV Lake Charles. La. -Seeks Ambridge- KEZY Radio Inc. owned by Harris H. assignment of license from T. B. Lanford Aliquippa, Pa.. for stay, pending judicial review, of Nov. 27, 1963 grant of ap- Thomson (85 %). Peter L. Townsend (10 %) (66% %), Louis M. Sepaugh Sr. (16% %) and of and Mrs. Natalie Mitchell (5 %). Louis M. Sepaugh Jr. (16 % d/b as plication Monroeville Broadcasting Co. Considera- %) Cal- for new station on 1510 kc, 250 w, D, in tion $850,000. Mr. Thomson has interest in casieu Broadcasting Co. to Calcasieu Tele- Monroeville, WLOF and WFTV(TV) both Orlando, Fla. vision Inc. owned by Henry W. Chesley Jr. Pa. Commissioner Cox not Messrs. Laufer, Russell and Minter have (19.8%), Mary Ann Stein (7.2 %), Harry A. participating. Action April 22. interest in Helix Broadcasting Co., La Mesa, Co!inger, Preston Estep, Leo A. Fisher. By order, commission (1) granted peti- Calif. Mr. Corwin owns KFMX-FM San Sidney Salomon Jr., Gordon Scherck, H. M. tion by Tidewater Broadcasting Inc. to re- Diego, KGUD -AM -TV Santa Barbara, both Stolar, Leif J. Sverdrup, John Wilson, Daniel open record in proceeding on application California and Bay Television, San Fran- Morris Crown trust, Sara Beth Crown and that of Edwin R. Fischer for new AM's cisco; has interest in KAKE -AM -TV Wichi- trust, Susan Crown trust, Janet S. Crown in Smithfield and Newport News. respective- ta, and Channel City Television and Broad- trust, and Stanley Musial & Biggies Steak ly, both Virginia, (2) enlarged issues to de- casting Corp. Santa Barbara, Calif. Ann. House Inc., (each 4.7 %) and others. Con- termine whether grant of Tidewater's pro - April 23. sideration $2,000,000. Mr. Lanford has inter- KWIP Merced, Calif. -Seeks assignment ests in KALB- AM -FM -TV Alexandria, La., 73.35(a) ofdmultipleconwnevrship rules and, of license from Yosemite Broadcasters Inc., WSLI and WJTV(TV) Jackson, Miss. and if so, whether circumstances exist which owned by Bernice E. and Ellsworth Peck KRMD -AM -FM Shreveport, La. Mr. Sepaugh would justify waiver of rule, and (3) stay (each 45 %) and Brian E. Loughran (10 %) has interest in WSLI and WJTV. Mr. Ches- of effective date of initial decision to re- to Radio Call Service Ltd., owned by Rob- ley is president of D'Arcy Advertising Co. main in effect until further order of com- ert W. and Marie-Renee Miller (each 40 %) Mr. Musial is ex- baseball player and direc- mission. Commissioner Hyde absent. Action and Julia B. Miller (20 %). Consideration tor of 220 Television Inc. (KPLR -TV) chan- April 22. $85,000 and assumption of $45,000 liability. nel 11, St. Louis. Ann. April 27. By order, in proceeding on applications Radio Call Service Ltd. is firm engaged in KPLC Lake Charles, La. -Seeks assign- of Kent -Ravenna Broadcasting Co., Joseph various common carrier services. Ann. April ment of license from Calcasieu Television P. Wardlaw Jr. and Portage County Broad- 24. Inc. to Calcasieu Radio Inc. Consideration casting Corp., for new AM's in Kent, Can -

88 (FOR THE RECORD) BROADCASTING, May 4, 1964 PROFESSIONAL CARDS

JAMES C. McNARY -Established 1926- GEORGE C. DAVIS JANSKY & BAILEY Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS RADIO & TELEVISION Consulting Engineers National Press Bldg. Upper Montclair, N. J. 527 Munsey Bldg. Wash. 4, D. C. Pilgrim 6 -3000 2411 -2419 M St., N.W. STerling 3 -0111 Laboratories, Great Notch, N. J. Telephone District 7 -1205 Washington 4, D. C. Washington D. C. 296 -6400 37, Member AFCCE Member AFCCE Member AFCCE

COMMERCIAL RADIO A. D. Ring & Associates GAUTNEY & JONES Lohnes & Culver EQUIPMENT CO. 42 Years' Experience in Radio CONSULTING RADIO ENGINEERS Everett L. Dillard, Gen. Mgr. Munsey Building District 7 -8215 Edward F. Lorentz, Chief Engt. Engineering Bldg. 8 BLDG. 930 Warner National -7757 INTERNATIONAL 1710 H St., N.W. 298 -6850 Washington 4, D. C. DI 7 -1319 Washington 4, D. C. WASHINGTON WASHINGTON 4, D. C. 6, D. C. Member AFCCE Member AFCCE Member AFOOE Member AFCCE

SILLIMAN, MOFFET KEAR & KENNEDY A. EARL CULLUM, JR. GUY C. HUTCHESON CONSULTING ENGINEERS & KOWALSKI 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE P.O. Box 32 CRestview 4 -8721 1405 G St., N.W. WASHINGTON 6, D. C. DALLAS 9, TEXAS 1100 W. Abram Republic 7 -6646 MElrose 1 -8360 Washington 5, D. C. Member AFCCE ARLINGTON, TEXAS Member AFCCE Member AFCCE

GEO. P. ADAIR ENG. CO. WALTER F. KEAN HAMMETT & EDISON CONSULTING ENGINEERS JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Radio -Television Associate Communications -Electronics Box 68, George M. International Airport 9208 Wyoming PI. Hiland 4 -7010 901 20th St., N.W. Sklorn San Francisco 28, California Washington, D. C. 19 E. Quincy St. Hickory 7 -2401 KANSAS CITY 14, MISSOURI Federal 3 -1116 Riverside, III. (A Chicago suburb) Dimond 2 -5208 Member AFCCE Member AFCCE Member AFCCE

JULES COHEN CARL E. SMITH VIR N. JAMES A. E. Towne Assocs., Inc. TELEVISION and RADIO & ASSOCIATES CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Applications and Field Engineering ENGINEERING CONSULTANTS 9th Floor, Bldg. Securities 8200 Snowville Road 345 Colorado Blvd. -80206 420 Taylor St. 729 15th St., N.W., 393 -4616 Cleveland 41, Ohio Phone: (Area Code 303) 333 -5562 San Francisco 2, Calif. Washington 5, D. C. Phone: 216 -526 -4386 DENVER, COLORADO Member AFCCE Member AFCCE Member AFOOE PR 5 -3100

MERL SAXON WILLIAM B. CARR RAYMOND E. ROHRER PETE JOHNSON & Associates Consulting Engineer Consulting am -fm -tv Engineers CONSULTING RADIO ENGINEER AM-FM--TV Consulting Radio Engineers Applications -Field Engineering 622 Hoskins Street Microwave 436 Wyatt Bldg. Washington 5, D. C. Suite 601 Kanawha Hotel Bldg. Lufkin, Texas P. 0. Box 13287 Fort Worth 18, Texas Phone: 347 -9061 Charleston, W.Va. Dickens 2 -6281 NEptune 4 -4242 NEptune 4 -9558 BUtler 1 -1551 Member AFCCE

E. HAROLD MUNN, JR. JOHN H. MULLANEY OSCAR LEON CUELLAR PAUL DEAN FORD BROADCAST ENGINEERING and ASSOCIATES AM -FM -TV A Division of Multronics, Inc. Broadcast Engineering Csasaltant CONSULTANT 889 El Puente Lane P.O. Box 888 Multronics Building R. R. 2, Box 27 47885 Box 220 5712 Frederick Ave., Rockville, Md. Phone (Area Code 6021 623 -1121 Coldwater, Michigan (a suburb of Washington) West Terre Haute, Indiana Phone: 301 427-4666 Tucson, Arizona-85713 Phone: BRoadway 8.6733 Member AFCCE Member IEEE Drexel 7597

COMMERCIAL RADIO CAMBRIDGE CRYSTALS canted MONITORING CO. PRECISION FREQUENCY BROADCASTING MAGAZINE Service PRECISION FREQUENCY MEASURING SERVICE MEASUREMENTS 1735 DeSales St. N.W. SPECIALISTS FOR AM -FM -TV DirecDirec° AM-FM-TV Washington, D. C. 20036 103 S. Market St., 445 Concord Ave., torytory? Lee's Summit, Mo. Cambridge 38, Mass. for availabilities Phone Kansas City, Laclede 4 -3777 Phone TRowbridge 6 -2810 Phone: ME 8 -1022

BROADCASTING, May 4, 1964 89 ton and Kent- Ravenna, respectively, all Dockets 15089 et al., (1) granted motion by Action April 24. Ohio, commission continued April 27 oral Trans -Tel Corp. and modified designation Granted petition by Finley Broadcasting argument until further order. Commissioner order to include condition that in event of Co. (KSRO), Santa Rosa, Calif., Hyde absent. Action April 22. to extend grant to Bartell Broadcasters Inc. Cp be time to May 1 to file oppositions to appeal by On own motion, commission ordered conditioned to provide that grant would Bay Shore Broadcasting Co. from examiner's WWII Lorain, Ohio, and WXTV(TV) (ch. not preclude any commission action taken ruling in proceeding on Bay Shore's applica- 45) Youngstown, Ohio, to cease operation by because of result of pending New York civil tion for new AM in Hayward, Calif. Action June 1, provided that in event of petition to suit against Bartell; (2) denied Trans -Tel April 24. commission for reconsideration or court ap- petition to enlarge issues; and (3) granted Members Berkemeyer, Nelson and Slone peal termination date would be 60 days after Spanish International Television petition to adopted decision granting application of commission denial or court affirmation. extent of Delaware Commissioners Hyde and Cox not participat- enlarging issues to determine Valley Broadcasting Co., insofar whether staff proposed by Bartell is ade- as it requests increased daytime power of ing. Stations were in proceedings involving WAAT Trenton, N. J., on 1300 nine applications by Sanford A. Schantz. quate to operate its proposed TV. Member kc, from 250 Nelson not participating. Action April 27. w to 5 kw, DA, conditioned that pre- sunrise Commission decision released March 31 de- operation with daytime facilities is precluded nied applications for renewal of license and Scheduled oral argument for May 26 in pending final decision in Docket 14419, but transfer of control of WWIZ and for mod. following proceedings: AM application of denied that portion of application seeking and assignment of cp and license for WXTV. Des Moines County Broadcasting Co., Burl- authority to operate 5 Action April 22. nighttime with kw, By order, in proceeding on application of Triangle Publications Inc. (WNHC -TV), New Haven, Conn. commission granted pe- tition by respondents Connecticut Television Inc. (WHNB -TV), New Britain, Conn., and Springfield Television Broadcasting Corp. ETV fund (WWLP), Springfield, Mass., and allotted 10 grants, applications additional minutes for oral argument for respondents, Triangle Publications Inc. and Broadcast Bureau. Commissioner Bartley Following grants for educational tele- Following applications for educational dissented; Commissioner Cox not participat- vision have been announced by Depart- television have been received by Depart- ment of Health, Education and Welfare: ment of Health, Education and Welfare: ing. Action April 22. Salt Lake City- University of Utah; in By order, in proceeding on applications $239,322 to expand facilities of KUED Houston - University of Houston; of La Fiesta Broadcasting Co. and Mid - (TV), channel 7; total project cost $319,- $294,996 to expand facilities of KUHR -TV, Cities Broadcasting Corp., for new AM's in channel 8; total project cost $494,996. commission 096. Lubbock, Texas, denied petition Milwaukee--Milwaukee Board of Vo- Cleveland -Educational Television As- by La Fiesta for review of chief hearing ex- cational and Adult Education; $167,475 sociation of aminer's Feb. 27 denial of request for field Metropolitan Cleveland; to expand coverage of WMVT(TV), chan- to channel 25; total proj- hearing in Lubbock. Commissioner Cox not nel 36; total project cost $223,300. $250 participating. Action April 22. activate By memorandum opinion and order, commission denied petition request by American Colonial Broadcasting Corp. for reconsideration and grant without hearing of application to change site and height of trans. of WSUR -TV (ch. 9) Ponce. P. R.; ington, Iowa and AM applications of Radio DA. Dec. 31, 1963 initial decision looked denied request to change issues, granted re- Haddonfield Inc., Haddonfield and Salem toward action. Action April 22. quest to amend, and dismissed request for County Radio, Salem, both New Jersey. Granted petition by WKYR Inc. (WKYR), intrim stay as moot. Commissioner Hyde Action April 27. Cumberland, Md., to correct transcript of absent. Action April 22. By memorandum opinion and order in March 24 oral argument in proceeding on Commission scheduled oral argument proceeding on applications of KWEN Broad- AM application. Action April 22. June 5 in proceeding on applications of L. B. casting Co. and Woodland Broadcasting Inc. Members Berkemeyer, Pincock and Nel- Wilson Inc. for renewal of license of WLBW- for new AM's in Port Arthur and Vidor, son (latter dissenting and TV (ch. 10) Miami and Civic Television Inc., Texas, denied petition by KWEN for issuing statement) South Florida Television Corp., and Miami both adopted decision denying application of Mit- enlargement of issues as to character quali- chell Broadcasting Co. for new AM on 1340 Television Corp. for new stations on that fications of Woodland. Action April 27. kc. 250 channel. Action April 22. w, U, Estherville, Iowa. June 25, By separate orders In above proceeding, By memorandum opinion and order in 1963 initial decision looked toward action. commission denied (1) joint petition by Wil- proceeding on applications of Springfield Action April 17. son, Civic, and Miami Television to reopen Television Broadcasting Corp., D. H. Over- record and remand proceeding to take ad- myer and Producers Inc. for new TV's on on financial and channel 79 in Toledo, Ohio, in Dockets 15326- ACTIONS ON MOTIONS ditional evidence character 8, (1) denied petition by Springfield to add oualifications of South Florida Television issue as to Overmyer's financial qualifica- By commission Corp.: (2) joint motion by Wilson, Civic Commission, and Miami to strike certain material in tions; (2) struck from Springfield's March 26 on April 27, granted request reply material commencing at line 12, page by NAB to extent of extending time from South Florida's opposition; and (3) petition May 4 by Sunbeam Television Coro. (applicant for 4 and ending at last line of page 5; (3) dis- to May 25 to file comments, and ex- missed as moot Overmyer's motion to strike, tended time from May 19 to June 9 for re- renewal of license of WCKT(TV) (ch. 7). plies in which is in comparative hearing in Dockets and (4) dismissed Springfield's supplement matter of amendment of Part 73 of to petition to add issue. Member Nelson not rules to regulate fraudulent billing practices 15185 -6) for limited participation in channel of AM, FM 10 proceeding or simultaneous consideration participating. Action April 27. and TV stations. Action April 29. of two proceedings. Commissioner Cox not in By memorandum opinion and order in participating: Commissioner Loevinger dis- Toledo, Ohio, TV channel 79 proceeding. sented to action on Sunbeam's petition. Ac- denied petition by Springfield Television By Chief Hearing Examiner tion April 22. Broadcasting Corp. for amendment or clari- James D. Cunningham fication of issues. Member Nelson not par- ticipating. Action April 24. Designated Examiner Jay A. Kyle to Routine roundup preside at hearing in proceeding on applica- In proceeding on applications of Cleve- tions of Dover Broadcasting Co. Inc. and ACTIONS BY REVIEW BOARD land Telecasting Corp. and Superior Broad- Tuscarawas Broadcasting Co. for new FM's casting Corp. for new TV's on channel 65 in in Dover -New Philadelphia and New Phila- By memorandum opinion and order in Cleveland, denied motions by United Artists delphia, respectively, both Ohio, in Dockets Paterson, N. J., UHF -TV proceeding in Broadcasting Inc. to further enlarge issues. 15429 -30; scheduled prehearing conference for May 27 and hearing for June 25. Action April 27. Designated Examiner Sol Schildhause to preside at hearing in proceeding on AM ap- plication of Mid -Utah Broadcasting Co. -SUBSCRIPTION APPLICATION (KEYY) Provo, Utah; scheduled prehearing conference for May 27 and hearing for June BROADCASTING The Businessweekly of Television and Radio 25. Action April 27. Granted petition by Radio DeLand Inc. 1735 DeSales Street, N.W., Washington, D. C., 20036 (successor of WJBS 0. Inc.) (WJBS) DeLand, Please start my subscription Fla., to accept its late -filed appearance in immediately for- proceeding on AM application and that of 52 weekly issues $8.50 104 weekly issues $14.00 Payment attached Hundred Lakes Broadcasting Corp. (WSIR) Winter Haven, Fla. Action April 24. 52 g issues & 1964 Yearbook $13.50 Please bill á On own motion, corrected in various re- 1964 Yearbook $5.00 (so long as supply lash) spects transcript of hearing in proceeding on ú AM application of Middlesex Broadcasting Co. (WCNX), Middletown, Conn. Action name title /position' o April 24. Granted petition by Greylock Broadcast- address Business ing Co. to extent of dismissing, but with Home prejudice, its application for new FM in Pittsfield, Mass., and retained in hearing status application of WBEC Inc. for new FM in Pittsfield. Action April 24. State tip code By Hearing Examiner Basil P. Cooper e Granted petition by Radio DeLand Inc. (WJBS), Deland. Fla., to amend AM appli- campany nenn cation previously filed by WJBS Inc. to substitute Radio DeLand Inc. for former li- 90 (FOR THE RECORD) BROADCASTING, May 4, 1964 censee, to reflect legal qualifications of Ra- Dean Ford and J. T. Winchester, Charles H. dio DeLand and bring up to date financial Chamberlain and Brown Publishing Co., for qualifications, to reflect minor changes in new FM in London and Urbana, respectively, programing proposal and identify trans. now all Ohio, in Dockets 15279 -81, granted their proposed for use during daytime hours of joint motion to continue certain procedural operation; application is in consolidated hearing with Hundred Lakes Broadcasting dates and hearing from May 20 to July 31, Corp. (WSIR), Winter Haven, Fla. Action conditioned that in event rule making pro- April 24. posed by one of applicants is completed prior to July, further prehearing conference will be held to make appropriate revisions By Hearing Examiner Thomas H. Donahue in this schedule. Action April 27. In proceeding on applications of Board- man Broadcasting Co. Inc. and Daniel Enterprises Inc., for new AM's in Boardman BROADCAST ACTIONS and Warren, respectively, both Ohio, in by Dockets 15190 -1, granted Boardman's petition Broadcast Bureau to reopen record and scheduled hearing Action of April 28 for May 19. Action April 28. In proceeding on AM applications of KTRG Honolulu, Hawaii- Granted CP to Meredith Colon Johnston (WECP), Carthage, change ant-trans. location and make changes and William Howard Cole (WHOC), Phila- in ant. system (increase height): share tow- delphia, both Miss., in Dockets 15269 -70, er with KGU and KULA, both Honolulu; granted request of parties to continue April conditions. 27 hearing to April 28. Action April 24. Actions of April 27 By Hearing Examiner Charles J. Frederick K71BG Wellington and Dodson, both Texas As result of agreements reached on rec- -Granted CP to change frequency to chan- ord of April 27 hearing, rescheduled May 6 nel 71 for UHF TV translator. further hearing for May 20 in proceeding WKNE -FM Keene, N. Granted mod. on applications of Cleveland Broadcasting H.- Inc., and Community Telecasters of Cleve- of CP to change type ant. and type trans.; land Inc. for new TV on channel 19 in and granted extension of completion date to Cleveland. Action April 27. August 31. KO6AU Paonia, Colo.- Granted CP to W. Guenther change primary TV station to KREX-TV By Hearing Examiner Walther (ch. 5) Grand Junction, Colo.; principal On own motion, scheduled further community to Bowie and Rural Paonia Area, hearing conference for May 6 in proceeding Colo.; site one mile on AM applications of Abacoa Radio Corp. trans. -half south of (WRAI), Rio Piedras (San Juan), and Mid Paonia, and type trans., and make changes Ocean Broadcasting Corp., San Juan, both in ant. system for VHF TV translator. P. R. Action April 28. In proceeding on applications of Coosa Actions of April 24 Valley Radio Co. and Rome Broadcasting Corp. for new FM's in Rome, Ga., (1) di- Spartan Radiocasting Co., Franklin, N. C. rected Rome Broadcasting to file with com- -Granted CP for new VHF -TV translator misison, by April 30, petition for rulemaking on channel 6, to rebroadcast programs of which it is preparing looking toward alloca- WSPA -TV (ch. 7), Spartanburg, S. C. Lighten tion of another FM channel to Rome, (2) in OK TV Translator System of Seiling Inc., event petition is not filed as of that date ex- Selling, Taloga and Vici, all Oklahoma- change of written exhibits in support of Granted CP's for new UHF -TV translators your load applicants' direct cases shall be accomplished on channels 73 and 75, to rebroadcast pro- by June 1 and notification of witnesses, if grams of KOCO -TV (ch. 5) and KWTV -TV any, desired for cross- examination by June (ch. 9), both Oklahoma City. 15. and (3) continued commencement of KTEE Idaho Falls, Idaho -Granted CP to hearing from June 22 to July 1. Action change ant.- trans. and studio locations. Simplify April 22. KO6DI, KO6DH, K76BM, K79AU Millard County School District, Lynndyl and Oak your remote By Hearing Examiner H. Gifford Irion City, Scipio and Holden, Fillmore and Delta, In proceeding on applications of KWEN all Utah- Granted CPs to replace expired 212H -1: 3 channels /self -contained permits for new VHF TV translators KO6DI Broadcasting Co. and Woodland Broadcast- solid state /operates on normal flash- ing Co. for new AM's in Port Arthur and and KO6DH and for new UHF TV translators Vidor, respectively, both Texas, in Dockets K76BM and K79AU. light batteries for 200 hours (battery 14597, 15203, continued date for filing pro- K7ODA, K72BZ, K74CH Childress, Texas- posed findings and conclusions from April 27 Granted Cp's to change frequency to chan- check built -in) /built -in tone genera- to May 22, with opportunity for filing replies nel 70, channel 72 and channel 74, respec- on June 5. Action April 24. tively, for UHF TV translators; in addition, tor/ rugged case /roller gain controls. change primary TV for K72BZ to KSWO By Hearing Examiner David I. Kraushaar (ch. 7), Lawton, Okla. By memorandum opinion and order in KDIA Oakland, Callt.- Granted extension Paterson, N. J., UHF -TV proceeding in of completion date to November 20. Dockets 15089 et al., denied as superfluous WXBM -FM Milton, Fla. -Granted mod. of April 15 petition by Spanish International CP to change type ant. Television Inc. for leave to amend, but ac- Granted renewal of licenses for follow- issi cepted for filing amendment submitted there- ing: WDAS -FM Philadelphia; WHHV Hills - with, and put Spanish International on ville, Va.; WJJC Commerce, Ga.; WLBA notice, insofar as examiner is concerned, Gainesville, Ga.; WNEX Macon, Ga.; WOXF that further "corrective" amendment is Oxford, N. C.; WSSV Petersburg, Va.; expected in compliance with commission's WTMA -FM Charleston, S. C.; WWWS(FM) March 6 memorandum opinion and order. Greenville, N. C.; WFMC Goldsboro, N. C.; Action April 29. WGAY(FM) Washington, D.C.; WKEU Grif- Granted request by Broadcast Bureau to fin, Ga.; WNCA Slier City, N. C.; WONO COLLINS RADIO COMPANY reschedule May 4 prehearing conference (FM) Syracuse, N. Y.; WSFB Quitman, Ga.; from 9 a.m. to 10 a.m., same date, in proceed- WSWV Pennington Gap, Va.; WTUF and Broadcast Communication Division, ing on AM application of Horace C. Boren auxiliary, Mobile, Ala.; WXAL Demopolis, (KWON), Bartlesville, Okla. Action April 29. Ala.; WEAB Greer, S. C.; WHOA San Juan, Dallas, Texas Telephone 214 - AD 5 -9511 P. R. International Division, Dallas, Texas Actions of April 23 By Hearing Examiner 30 Years in the Broadcast Business WEER Warrenton, Va.- Granted renewal Chester F. Nanmowlcz Jr. of license. Formalized by order certain agreements WHOT Campbell, Ohio-Granted CP to in- reached and rulings made at April 23 hear- stall auxiliary nighttime ing conference in proceeding on AM appli- trans. at nighttime P.S. Ideal Mike for cations of Charles County Broadcasting trans. site. Co. use with the 212H1 Inc. La Plata, Md., et al., in Dockets 14748 Actions of April 22 et al., scheduled certain procedural dates is the new M70. and recommencement of hearing for July Duchesne County, Myton, Utah- Granted 14. Action April 23. CP for new UHF -TV translator station, on channel 78, to rebroadcast programs of TV By Hearing Examiner Sol Schildhause station KUTV (ch. 2), Salt Lake City, Utah. Granted petition by Broadcast Bureau to $KCET(TV) Community Television of extend time from April 27 to May 11 to file Southern California, Los Angeles -Granted proposed findings in proceeding on AM ap- mod. of CP to change ERP to 45.7 kw (DA) plication of Lake -Valley Broadcasters Inc., vis., and 22.9 kw (DA) aur.; type trans. and Crystal Lake, Ill. Action April 24. type ant., ant. system, and ant. height to 3,050 feet; specify studio location; condition. COI .I,INS By Hearing Examiner Elizabeth C. Smith In proceeding WHSB(FM) Alpena, Mich. -Granted SCA on applications of Paul on sub -carrier frequency of 67 kc. BROADCASTING, May 4, 1964 01 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE-Monday preceding publication date.) SITUATIONS WANTED 200 per word -$2.00 minimum HELP WANTED 25* per word -$2.00 minimum. DISPLAY ads $20.00 per inch -STATIONS FOR SALE, WANTED TO BUY STATIONS 6t EMPLOYMENT ¿GEN. CIES advertising require display space. All other classifications, 30( per word-$4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington, D. C. 20036. APPL c ,,TS: li transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos etc., sent to box numbers are sent at owner's risk. BRou,CASnNG expressly repudiates any liability or responsibility for their custody or return.

RwlO-Hei! WaMed Announcers -(Cont'd) Announcers- (Cont'd) Management Auditions and air checks returned. Let our Announcer. Live, swinging personality top staff of experts correct your mistakes. Satis- 40 operation. WHSL, Wilmington, N. d. Midwest- manager for group owned sta- faction guaranteed. $3.50 per tape. Box E -34, tion in competitive market. City population BROADCASTING. Landing, Michigan needs a top rated morn- 35,000. Compensation geared to profits. Must ing personality who sells himself in a few, have clean and successful record. Send re- Needed within three months program pro- well placed words, who likes to mix pleas- sume and snapshot. Box D -213, BROAD- duction manager. One of nation's top 25 ant country music with non -rock pop and CASTING. markets newly purchased station starting at million seller standards. Send tape and re- ground level. Middle of the road modern sume to J. Cody Owens, WITL. Sales format. Send resume then we will negotiate Box E -45, BROADCASTING. Announcer needed with 1st phone license. No maintenance. Modern well equipped Los Angeles . Strong salesman, proven Announcer with good copy writing and pro- management abilities. Top opportunity. station playing up tempo big band music. Salary plus duction experience to work for a southeast Send tape, and resume to: E. D. Baydush, top station, multiple group. Box Florida 5 kw operation with prestige pro - WLPM, Suffolk, Virginia. C -5, BROADCASTING. graming. One hundred dollars per week. Send resume and tape. Box E -99, BROAD- Experienced announcer with first phone. Midwest-sales openings with group serving CASTING. cities of 8,000 to 40,000. Draw against com- Afternoon shift. No maintenance. Adult mission with guarantee first few months. format. New college town AM. Send tape, Send resume, photo, Box D -212, BROAD- Midwest regional seeking mature staff an- resume, references to WNRK, Box 425 CASTING. nouncer with first phone. Network, good Newark, Del. music format. Box E -58, BROADCASTING. The man we need is a professional radio Immediate opening for qualified, experienced salesman, young, aggressive and a self - Adding one staff announcer middle of road announcer. Send resume and tape first in- starter. Real opportunity in California with music policy. Send tape and resume to quiry. Work and play in booming Brevard fast growing major market chain. Top salary KABI, Box 455, Abilene, Kansas. near Cape Kennedy, Florida. Write John and incentive. All replies held in confidence. Fox, WRKT-AM -FM, Cocoa Beach, Florida. Box D -281, BROADCASTING. Immediate opening for mature experienced Phone Sunset 3 -2416 day, Newton 6-0544 morning- afternoon split, production. Salary evening. New Jersey metropolitan area station offers open to qualified man ready to join team. unusual opportunity for live -wire salesman Contact Quin Jones, P.D. KATE, Albert Lea, Modern personality deejays: "Up your rat- in exclusive, large market. Box E -20, Minn. ings!" Ideas Ink weekly 'Why not be funny BROADCASTING. service still open on an exclusive basis in some markets. Is yours one? Ideas Ink, Box Needed within three months salesman. One Good music network station wants announc- 53332, New Orleans, Louisiana. of nation's top 25 er with deep voice, authoritative commer- markets newly purchased cial Rocky Mountain station starting at ground level. Middle of sound, preferably from Fast pace clever dj for tight top 40 opera- the road modern format. Send resume then area, willing to work and take instructions tion in medium size market. Send tape, we will negotiate, Box D -94. BROADCAST- in line with company policy. Must have ex- and photo to Channel One Radio, ING. perience. Send snapshot, details, salary ex- P.O. Box 1709, Hickory, N. C. No phone pected, to Vern LaBrayere, Program direc- calls. 5 kw close to both Philadelphia and New tor, KFTM, Fort Morgan, Colorado. York seek experienced radio salesman. We'll need 50 announcers to fill the openings Honest dependable pro for great growth Experienced announcer. Send tape, com- of the next few months. Will you want a opportunity. Prefer college background. plete information. Good pay. FSLIC. Monroe. better job in that time? Write: Broadcast Send full particulars including current and Louisiana. employment Service, 4825 Tenth Ave. South. past earnings. Will arrange interview. Box Minneapolis, Minnesota 55417. E -63, BROADCASTING. Immediate opening. Morning man; play -by- Executive salesman to call on East coast play sports. Salary open. Send resume -tape Audition failures? Discover cause! Consult- radio stations, representing successful radio to Dave Young, KSID Radio, Sidney, Ne- ant offers expert presentation analysis and sales and merchandising firm. Excellent po- braska. highly -effective coaching via tape. Also be- tential. Send resume and picture for per- ginners. Studio 24, 678 Medford, Patchogue, sonal interview. Box E -79, BROADCAST- Immediate opening-young single announcer New York 11772. ING. with third class license. Adult quality for- mat. KVWM, Showlow, Arizona. "How To Get A Raise," "Delivering Spots Attention Florida Markets! Need an aggres- Effectively" -two or twenty concise chap- sive salesmen who loves money. Great op- ters in portunity for right man. Send resume first WAAC, Terre Haute, Ind. 500 watts daytime SECRETS OF BETTER ANNOUNC- inquiry, or, is looking for announcer engineer combo ING. Only $3.00 postpaid. Cutler Broadcast call John Fox. Daytime, Sunset willing for Service, Box 35331, Dallas, 75235. 3 -2416. Evening, Newton 6 -0544. Work and to pay top price the market. play in booming Brevard near Cape Ken- Please contact: George Foulkes, Pres. & Gen. nedy, Fla. WRKT- AM -FM, Cocoa Beach, Fla. Mgr. Technical Where are the salesmen who are looking for Top rated WAKY has opening for - opportunity? If you first Chief engineer /audio. Major market, east are, one of our clients phone all nighter. Just capable jocks need coast. Must be experienced chief. Reliable. needs you. Write: Broadcast Employment apply. 48 hour week with good salary. For Service, 4825 10th Ave. South, Minneapolis, No announcing. Excellent equipment, work- Minnesota right man a chance to join one of America's ing conditions. Rare opportunity. Send 55417. giants. Contact: Jim Brand, WAKY Louis- resume, references and picture D- ville, Kentucky. to Box Announcers 298, BROADCASTING. Fine opportunity, top security for happy. Video switcher, immediate opening, first New Jersey: Experienced announcer -news- bright, modern personality for afternoon phone, KCRL, Reno, Nevada. man. Adult music station. show. Modified top 100 adult oriented. If Salary commen- you can entertain people, sell on the surate with ability. Send tape, resume, air KENN Farmington, N. M. Needs chief en- salary requirements. Box D -304, BROAD- you're our man. Pennsylvania 300,000 mar- gineer, must be combo with voice for CASTING. ket. Telepjhone Jim Ward, WBAX, Wilkes middle road pop format. Send background. Barre, 825 -5528. tape and Top C &W fulltime station in the nations picture. 5th largest market needs 2 men immediate- WEEL Fairfax Virginia, going 5 kw in next ly. 1st-a disc jockey who has all the tools 90 days needs experienced combination an- Central Massachusetts station desires chief -knowledge, top air salesmanship, and nouncer- engineer. Live, bright up tempo engineer. Contact: A. Robert, Radio Sta- clean delivery. 2nd -a strong authoritative sound, middle of road format, no top 40. tion WARE, Ware, Mass. Chance for real newsman capable of strong air sales, news 2nd and Oak Sts., Fairfax. Va., Phone 703, opportunity. background should include news gathering CRescent 3 -4000. and rewrite. Send tape, salary requirements, WHWH, Princeton, New Jersey. Opening and marital status to Box D -322, BROAD- Immediate opening for morning deejay who about May 25th for qualified transmitter CASTING. can entertain with good music. Must be able engineer. Possibility of combo, if qualified. to handle news in the afternoons. It's a split 5 kw 6 tower DA -2 operation. Chance to Chicago station interested In sports an- shift, but less than eight hours a day. Good learn for someone with right background. nouncer to do college football. Send infor- working conditions and fringe benefits Contact Art Silver, Chief engineer, at mation and performance tape. Box E -12, offered. Contact Rick Rawlins, Program Di- WHWH, Box 1350, Princeton or call 609 -924- BROADCASTING. rector, WFIN, Findlay, Ohio. 3600.

92 BROADCASTING, May 4, 1964 Technical -(Coned) Management- (Cont'd) Sales -( Coned) Immediate opening for qualified first phone Long and consistent record of experience Salesman & manager, 15 years. Experience engineer. Light announcing. WSYB, Rutland, and success in all phases of broadcasting, will add $10,000 extra business short term. Vermont. including management. Mature, respected No gimmicks -High commission on collec- family man, active in community and tions-no sales no pay. Available now. P.O. We have openings for combo -men and engi- church affairs. Box D -312, BROADCAST- Box 183, Lancaster, Ohio. neers in all radio- television capacities, be- ING. Experienced sales promotion man. Wants to ginner to chief. Write: Broadcast Employ stations. Plus ment Service, 4825 Tenth Ave. South, Min- New York City radio owner -man- add $10,000 to 20,000 to your -former . . No gnnmica . . neapolis, Minnesota 55417. ager, now major market TV sales, sixteen business . short term. no crews . high commissions on collec- years all phases seeking supervisory, admin- Lancaster, Ohio. The University of Michigan has an opening or sales position. College Graduate, tions. P.O. Box 183- for an experienced studio engineer radio. istrative Strong technical background necessary, family. 35. Box E -2, BROADCASTING. Announcers knowledge of music, experience in record- ing live music and drama desirable. F.C.C. Experienced, sales, announcing, engineering, E Pluribus Unum. Coin for yourself this license preferred. Opportunity to enroll in management. First phone, seeking small sta- twenty year veteran of personality sell ra- University coursework. Salary dependent tion to buy into later. Box E -3, BROAD- dio. Big station proven success. Rating on experience. Full fringe benefit program. CASTING. therapist-music specialist. Adaptable, de- Send resume to James F. Groen, Scientific pendable, available. Tape, resume. refer- and Technical Placement, 1020 Administra- ences upon request. Box D -242, BROAD- tion Bldg., Ann Arbor, Michigan. This is effort to find general management in good to raise family. Box E -14, CASTING. n to College junior seeks vacation employment. Production -Programing, Others Four years experience in nearly all phases Aggressive and available in 2 weeks. Sea- and types of air work. Box D -307, BROAD- Texas medium- market needs qualified pro- soned pro -selling station manager. 20 years CASTING. gram director to handle short shift plus radio background every facet broadcasting. internal operations of responsive radio sta- Station Manager; sales management; Pro- Are you looking for a relaxed, breezy morn- tion. Excellent chance for assistant manager graming; production; announcing. Creative ing Pro, with first phone license? Presently duties. Top salary Box D -256, BROADCAST- both product and sales. Not a Miracle man; program director . interested in moving ING. just a hard worker. Interested in small or up to a heavily civic slanted, promotion medium market. Now in east. Let me prove minded, non chain station. Box D -323, News editor, qualified through experience E -17, BROADCASTING. BROADCASTING. or schooling, wanted for long established my ability. Box full time kilowatter, strong in news cover- Announcer -12 years experience, last 5 years age. Three newsmen already on staff, also Management 15 years, experienced sales, night time announcer- engineer present em- new mobile unit in operation. Pleasant, programing engineering. Long tenure his- ployer; dependable, prosperous eastern Illinois city. Better than tory. Tight operation, sell while managing. lgent talentd; Wnted datimeopportun-e average situation as to pay, extra benefits Current performance assures profit. Will ity, metro market, minimum $15,000, will and opportunity. Give full details of ex- buy interest with profit sharing. Interested consider foreign employment. Box E -1, perience, training, references to Box D -258, southeast. Solvent, employed, references. BROADCASTING. BROADCASTING. Box E -28, BROADCASTING. Gal announcer, have three years college Top paying program directors job open. Working manager with 18 successful years speech, secretarial school, broadcasting Send tape. Middle of the road top 40. Must desires change to small or medium market school graduate, prefer midwest. Box E have had executive experience. Box D -336, in south. Proven money maker, best ref- BROADCASTING. BROADCASTING. erences, civic minded family man. Available May 30. Box E-43, BROADCASTING. Experienced, trained top forty personality Midwest AM, FM operation needs sports dj seeks advancement in mid- south. Box E -5, director. Over 100 games covered yearly. BROADCASTING. Will have play -by -play help. Excellent op- Manager -over 20 years experience, desires portunity with 2 station group. Box E -84, return to small medium market west, Announcing school graduate -3rd phone- BROADCASTING. southwest, Rocky Mountain area. Civic available immediately for permanent posi- minded. Have successfully programed and tion. DJ- newscasts -Commercials -sports- Immediate opening for production minded sold bright, happy, modern sound with good casts- radio /TV. College background. Audi- copy writer. If you are experienced creative production. Not hot shot or high pressure tion at own expense. Will relocate. Box E -7, and want to join a sound radio station send salesman. Offer hard work, integrity, loyal- resume and picture to: Stan Stephens, Ra- ty in return for opportunity to prove abil- BROADCASTING. dio Station KOJM, Box 70, Havre, Montana. ity. Box E -48, BROADCASTING. Announcer dl 3 yrs. experience, family, Are you a newsman? The position of news responsible, tight production, salesman, not director is open at radio station KOJM, Mr. Pro., 39, family. Eighteen years radio; a floater, prima donna. Box E -8, BROAD- Havre, Montana. Send resume, picture to: last ten in management. References will CASTING. Radio Station KOJM, Box 70, Havre, Mon- prove successful record in administration, tana. programing, local /national sales. Competi- 45 -year old successful PR exec. wants re- tive markets. Seeking management of sales turn broadcasting. 15 -yrs. experience as pro- Good opportunity for all around newsman management in solid operation. Box E -59, gram dir., anncr., news editor. Seeking small in market of 1 million, 35 miles from N.Y.C. BROADCASTING. market. Box E -9, BROADCASTING. Must have several years experience in gathering and writing news. Advancement Working manager wants to operate and pay Personality disk jockey, first phone, lots of possible for man with administrative po- off marginal southeastern station. Box D -64, laughs on the old show is a trade mark; in tential. This is no small time operation - BROADCASTING. other words, humerous without screaming. we employ 50 people. Send your resume, Got the voice and the experience to put salary requirements and tape to Tony bread in your pantry. Currently working Marano, WCTC Radio. New Brunswick, N.J. Public relations, executive to build and pro- major market top forty grooves, but want mote your station's community image. Over to play the "rock." Looking for next step Production- Program Director -Young but ten years in radio -TV stations, up. All locations considered. Box E -11, mature man can have good future with periencere journalism. Box E -74, BROADCASTING. dynamic new station. Do you believe in BROADCASTING. radio? Can you produce all types of com- DJ /newscaster, presently located at south mercials? Can you do better than average Manager -Polished professional eager re- Florida station wants position on Texas coast job with RCA Thesaurus library? Car- turn radio. Long successful record small - or southern California. Three years experi- tridges? Can you help put a good- big -city medium -large markets. Former owner. ence with good music station. Good voice, sound on what most would call a small Ideas, energy, initiative; bondable, reliable. excellent hard sell or soft sell on commer- station? If your answers are yes, rush tape, Familiar FCC forms, regulations. Tackle cials, 25 and single. Box E -13, BROAD- picture and resume to Cal Zethmayr, Gen- -west. CASTING. eral Manager, WOGA, P.O. Box 85, Syl- promising situation anywhere, east vester, Georgia. Tell all in writing first, Write wire: Manager, 1032 Albany, Los An- geles. 90015. Available June, young progressive, married. interview later. news announcer, for mid -west, south. Good music operations need only apply. Like a RADIO-Situations Wanted Sales chance to build news operation for your station, 3!li years experience and college. Box E -15, BROADCASTING. Management Young, aggressive sales manager looking for greater opportunity. Proven sales record. Music director and swingin' personality jock, Hard working, imaginative, creative, unem- Family man active in community with three years experience, looking for the ployed, these adjectives describe one of the college. Plenty of good ideas, and willing to right station. Good references. Box E -29, nations better managerial talents. Box D- consider any reasonable offer in sales, sales BROADCASTING. 241, BROADCASTING. management or management. Willing to lo- cate anywhere. Write Box D -259, BROAD- Wish to move to the Florida west coast. Currently large in small N.Y.C. operation. CASTING. 10 years. Dee jaying et al. Rear pro -will Mature salesman management experience. 12,000 Presently employed. Box D -290, BROAD- consider relocation -minimum salary CASTING. Sales manager available now or fall. Pre- per annum. Box B -32, BROADCASTING. ferably Carolinas, Florida, Virginia town Aggressive radio man with 20 years back- of 12 to 40,000 or thereabouts. Mature, Young, single, conversational announcer for ground in management, sales, all phases of competent, long experienced, top references, adult format. Two years experience. Play - radio and public relations now available. no problems at my end. Maybe there is by -play. Tight board. Prefer southwest. Family. Prefer East. Box D -292. BROAD- management potential later on? Box E -62, Would consider TV. Box E -35, BROAD- CASTING. BROADCASTING. CASTING.

BROADCASTlft6, May 4, 1964 93 Situations Wanted Announcers- (Coned) Production- Programing, Others Country di- program director -top news- Announcers-(Cont'd) caster available for established station or Continued can spearhead country format. Top ratings DJ /announcer, bright sound, authoritative Call Bob Clark, Area 616 MA 7 -5239. Need efficient-economy minded program di- news, experienced, tight board, not a prima rector? Solid experience all phases. Capable donna or floater, want to settle. Box E -36, Have ticket -will travel, 22, college, vet., of handling people coordinating work be- BROADCASTING. some experience, voices, 1st ticket. 8525 tween department. Box E -33, BROADCAST- Crystal, Riverside, Calif. ING. Experienced di/announcer wants Texas spot. Bright sound, tight board, authoritative Announcer -Experienced. 1st phone. Write Program director-now employed -good on newscaster. Sales ability, not a prima donna or wire P.O.B. 961, Naples, Florida. news -Florida preferred. Good music. No or floater. Want to settle. Box E 37 rock & roll. Fifteen years radio & TV ex- BROADCASTING. Mature announcer, sober, steady, etc. 55 yrs. perience. Box E -38, BROADCASTING. Graduate radio- announcing school Holly- Top 40 announcer-d1-20-Negro-1 year ex- wood. 3rd class lie. Good voice etc. No ex- Experienced sports director. OSU grad. Crea- perience, bright personality, authoritative perience- prefer Calif location. Joseph Bow - tive sports features and professional play- newscast, tight production, seeks permanent len, 4201! Cahjenga, N. Hollywood, Calif. by -play. Excellent sales record. Versatile, position, will travel anywhere. Box E -50, good PR man. Will build money- making BROADCASTING. sports department. Box E -42, BROADCAST- Young college grad, seeks first position in ING. Bright smiling happy sparkling warm glow- announcing. Don Wilson, 128 W. Third St., ing humorous delightful lively professional Frederick, Md. Operations- fourteen years experience top top rated metro personality. Box E -53, stations, large markets, with full responsi- BROADCASTING. Michigan first phone . modern or con- bility of coordinating programing, promo- temporary experienced dj with ideas, avail- tion, copy, sales ideas. 38, family, tops all DJ tight board. strong news, sell commer- able immediately. Write Box 212, Tawas phases air, 3rd ticket. Now. Box E -46, cial, willing to listen. Box E -60, BROAD- City, Michigan. BROADCASTING. CASTING. Situations Wanted -Technical Sports announcer looking for sports minded First phone St. Louis announcer. No main- station, finest of references. Box E -47, tenance. Five years experience, disc jockey, First phone combo: Sober, experienced BROADCASTING. news. Box E -61, BROADCASTING. college. You like? Right? Write! Box D -126. BROADCASTING. Available: A pilot for your quality radio Experienced dj /announcer, newscaster will limousine. Currently programing one of the nation's outstanding good music stations. settle anywhere. Married, not a floater, de- Chief Engr. -Announcer -seeks permanent Seeking still greater creative and competi- pendable. Box E -66, BROADCASTING. position. Prefer Colorado radio or TV, but tive challenge in major group or top- market all offers considered. Box D -247, BROAD- station assignment. Through background in Negro, experienced dj /announcer, married, CASTING. program and personnel administration from bright air personality. Dependable. Will license to labor contract. Excellent air settle anywhere. Box E -67, BROADCAST- First phone. Grantham graduate. Willing to voice. This imaginative, dedicated pro- ING. learn announcing. Seeks permanent posi- fessional can be ready late June. $20,000 tion in Central Va. area. Available imme- minimum. Box E -54, BROADCASTING. Bright personality. Experienced. Family diately. Box E -26, BROADCASTING. man. Will settle. Nature sound. Not a Copywriter. Station and agency background. prima -donna or floater. Box E -68, BROAD- First phone. Age 42. 22 years USAF radio Good commercial and news announcer. Cur- CASTING. operations and maintenance. Desire oppor- rently employed. Box E -65, BROADCAST- tunity learn radio -TV broadcast engineer- ING. Bright personality. Family man. Not floater ing /announcing. Box E -27, BROADCAST- or prima donna. Will settle, dependable di. ING. Copy, continuity, and news writer. Recent Negro. Box E -69, BROADCASTING. college grad., (Dean's list). Campus station's First license, age 43, car, consider any loca- pd. and make -up man. Writer for educa- Negro 1st phone. Swinging di, young and tion, construction, directional, audio experi- tional TV and radio. Military obligation aggressive, married, good selling voice. Will ence, last job Gates 5 kw. Immediately fulfilled. Ambitious but willing to start at relocate. Box E -70, BROADCASTING. available. Box E -40, BROADCASTING. the bottom. Will travel anywhere. Box E- 71. BROADCASTING. Bright and happy announcer dj. Experience. First class maintenance -installation New Like tight board production. Not a floater. England preferred. Presently chief, direc- Want solid news coverage, top notch news Not personable or prima donna. Want to tional. Box E -51, BROADCASTING. film? Experienced newsman, photographer settle down. Box E -72, BROADCASTING. available June 1. Vet., university TV- First phone, straight engineering or will Journalism grad., 28, single. Will be pleased 3 in 1-able to collect, rewrite and deliver learn board. Perm. position. California or to forward complete dossier. Leland C. authoritative news. dl control board opera- Rocky Mountain area. Box E -56, BROAD- Kenower, 2427 Eric Circle, Madison, Wis- tor. Not a floater or prima donna. Negro. CASTING. consin. Box E -73, BROADCASTING. DJ -1 year middle of road experience. Experienced chief engineer -announcer avail- TELEVISION -Help Wanted Single. Box E -76, BROADCASTING. able immediately. $100 week. Phone Wash- ington, D. C., STerling 3 -9577, Room 25, mornings Technical Want to be big fish In medium pond, major only. experience. Box E -78, BROADCASTING. Chief engineer, UHF, must be good super- Production- Programing, Others visor as well as studio and transmitter Pilot traffic reporter - announcer - dj - tight technician. Box C -312, board - authoritative newscaster - personable Small staff. BROAD- dependable -not a floater or prima donna. Sportscaster, major market. Extensive ra- CASTING. Box E -81, BROADCASTING. dio-TV play -by -play and sports review ex- perience. Innate knowledge of sports, crea- Travel Russia -Video tape engineer -6 months tive. D -239, available 1 June 64; operate and main- Announcer /dj. School trained only. Third Box BROADCASTING. tain Ampex recorder; send complete resume. phone endorsement. Small market. Don Sports director-7 years experience basket- Box D -309, BROADCASTING. Padgett, Box 203, Hillsville, Va. ball, football, play -by -play. Family, college grad, veteran. Box D -278, BROADCASTING. Chief engineer -right man is ready to step Top 40 dj with live swinging personality. from small to big midwestern market. Graduate of Chicago radio school. Eager to Available! Needs heavy remote and videotape experi- move to the top. Contact George N. Eber- Program administrator. 20 years ence. No soft job but great challenge. Box hard, 2635 broadcasting experience all phases. Will N. Mango Ave., Chicago 60639, Ill. professionally program your station into E -24, BROADCASTING. higher ratings and profits! Extremely cre- College junior seeks vacation employment ative and energetic! Work well with sales Chief engineer for VHF full power. Must in New Jersey area. Four years air work department creating ideas designed to stim- have a solid engineering background, in- experience. Write: Blaine Howe, Box 298, ulate sales and hold clients! Production my cluding a technical education. Have a wide Misenheimer, N. Carolina. specialty! Excellent voice) Medium or range of experience with all types of stu- metro market. Married; Family; want per- dio equipment. VTR, IO's, vidicons, solid Would like work in radio, single, no ex- manent home. Ready to go to work to state devices, etc. have RCA transmitter perience, 3rd phone, midwest or east. Philip give your station the best sound it's ever and microwave installation experience. This Jones, 2226 Glenview, Glenview, Ill. 724 -6037. had. Top 40 or middle of road programing. is an interesting position in a medium Box E -16, BROADCASTING. sized midwestern city. Write Box E -41, South and eastern-California broadcaster BROADCASTING. returning. 35 single, engineering, mainte- nance, Copywriter ... trained, experienced. Male. Video switcher, immediate opening, first morning announcer, salesman AM Car. 3rd phone relocate. Exchange creden- phone, KCRL, Reno, Nevada. FM programig, production. Worker. Expect tials. Box E -21, BROADCASTING. top pay available. Ansel Weathers, 14 Keat Avenue, Greenville, Chief engineer KEZI TV, Eugene, Oregon. S. Carolina. Writer-experienced In special events and Full power VHF G.E. equipment. Salary documentaries seeks stable position near open. Contact B. E. Tykeson, KEZI, 2225 Announcer DJ with 1st phone looking for Washington but will relocate for right op- Coburg Rd., Eugene, Oregon. position with a good popular music station. portunity. Some announcing, versatile. Box 7 years experience, production, programing, E -25, BROADCASTING. Permanent position available for experi- announcing. Some preventive maintenance. enced transmitter engineer. DuMont equip- $125.00 wk minimum. Contact Thomas Pow- Music director with three years experience ment experience desirable but not neces- ell, 1436 N. Walnut, Colorado Springs, Colo- looking for the right offer. Box E -30, sary. Contact Chief engineer, WJBF -TV. rado or Phone 303 632 -3693. BROADCASTING. Augusta, Ga.

94 BROADCASTING, May 4, 1964 TELEVISION -Help Wanted Production- Programing, Others FOR SALE Technical-(Cont'd) Continued Equipment- (Cont'd)

CBS affiliate in mid south has immediate Television production man, considerable ex- For sale: RCA type TTU1B UHF 1 kilowatt opening for TV technician experienced in perience all phases commercial productions, transmitter, excellent condition -$15,000. Box studio maintenance and operation. Must be some technical knowledge, seeks position C -308, BROADCASTING. ambitious, dependable and have 1st phone with advancement opportunity. Box E -19. license. Replies treated in confidence. Send BROADCASTING. qualifications, references, salary require- RCA BTF -3B 3 kw FM transmitter in ex- ments and recent photograph to Chief En- Writer- producer. For public information de- cellent condition. Will dismantle and pre- gineer, WLAC -TV, Nashville, Tenn. partment of large eastern University. Must pare for shipment. Available in 90 days. know film, TV, some radio. Permanent po- $4,500 F.O.B. Chicago, Box D -226, BROAD- sition, liberal benefits, including education- CASTING. Production -Programing, Others al provileges for family. July 1st starting date. Write Box E -31, BROADCASTING. Ampex -model 600 -2 610, 2 -A692 speaker/ An equal opportunity employer. amplifiers. Magnecord 728 two track record - Traffic manager by leading NE VHF. portable. Best offer-all or part. Box E -6, sought Producer- director N.Y.C. station and ad ex- BROADCASTING. Salary depends on experience and ability. perience all phases of production and TV Box D -32, BROADCASTING. traffic-heavy line commercials. Can oper- ate studio equipment. Currently directing 250 ft. self supporting galvanized tower. Ex- If you're on your way up here's an out- musical at Worlds Fair. Age 26, married, cellent condition. Make offer. Eastside standing opportunity. Southeastern VHF in Box E -75, BROADCASTING. Broadcasting 114 Lakeside, Seattle, Wash- top 100 market needs all around newsman ington. that can shoot, write, edit and present news Ratings are your tools so make the most of on the air. Send picture, resume, audio or them in sales development and promotion. video tape to Box D -217, BROADCASTING. I also want the opportunity to leer every 180 ft. Tower, beacon included, dismanteled, facet of Employment ready for shipping. F.O.B. St. Paul, Minn. Operations -program manager. Employed. station operation. his- $500.00. Box D -262, BROADCASTING. Two years small -medium market. Experi- tory: Western representative Sindlinger & enced film buyer and sales co- ordinator. Co., salary $20,000; ratings consultant, aver- Six years additional experience as produc- age annual gross $18,000; special assistant, Xmission line, RCA Stealite, insulated, 3;5 ", tion head. Major program credits. Operate House Commerce committee, salary $12,800; rigid, 20 foot sections, like new. Also new confidently from sale to billing. Box E -18, State legislator, newspaperman, etc., etc. 125' Ideco galvanized self -supporting tower, BROADCASTING. Five dependents. Education, political science disassembled. University of South Florida, George Washington University. Russian Tampa, Florida. California TV needs versatile newsman. language Syracuse University. Ratings ref- film, write, possibly air news. erences, ARB, Nielsen, Hooper, Pulse etc. Gather, and Call Rex Sprager, JA 5 -3488, Oklahoma City. Two Blaw -Knox type CK self -supporting Prefer BS journalism. Box E -80, BROAD- tapered, square cross section towers. One CASTING. 399 feet, one 325 feet. Write Box C -451, WANTED TO BUY BROADCASTING. Chief photographer -Lab technicial -Imme- diate position. Must be versed in still and motion picture photography, lab operations Equipment Ampex 601 tape recorder, 620 playback. and motion picture film processing. New Both $450. Kravitz, 13734 Judah, Hawthorne, station, elaborate photo facilities and equip- California. ment. Wanted immediately. Contact Robert RCA-TAR-IA microwave receiver and con- Bell -WQAD -TV, Moline, Ill. trol, working condition, contact Chief Engi- neer, WTAP-TV, Parkersburg, West Virginia. Equipment For Sale. Test equipment. TV, AM, FM, station equipment. Microwaves, remote weather radar repeaters. You name TELEVISION -Situations Wanted Equipment wanted, test equipment all it. Tech. Systems, 42 W. 15th St., N. Y. 11, types. TV, AM, FM, Xmtrs. Cameras. Micro- N. Y. wave links, all types, BC Equip. Tech sys- Management tems. 42 W. 15th St. N. Y. 11, N. Y. Andrew antenna tuning unit-$200, two Gates turntables, Audax tone arms, G. E. Wanted: Excellent Ampex 600 or 601, with or cartridges -$270, Gates limiting amplifier - General manager -sales manager, 39. In without accessories. Box D -248, BROAD- $200, Doolittle frequency monitor-$250, broadcasting since age 14. Radio 17 years, CASTING. RCA modulation monitor-$85, RCA design television 8 years. Past decade in nation's program amplifier -$85 new transistorized 24th market. Nationally known and con- remote amplifier- $78.50. All items In excel- nected. Successful producer of ratings. Need several used Ampex 1000A or C VTRs. lent condition, clean throughout. We buy, prestige and profits. Box D -107, BROAD- Write stating location, model, condition, sell and grade all types of broadcasting CASTING. accessories, and price. Box D -263, BROAD- equipment. Broadcast Equipment and Sup- CASTING. ply Co. Box 3141, Bristol, Tenn. Announcers Wanted to buy-One 5 or 10 kw transmitter 550 Foot Blaw -Knox H -21 self- supporting VHF. 1 channel 13 antenna. Box D -244, tower. Dismantled, ready to ship. $15,000. Air personality -currently doing two news BROADCASTING. Box E -22, BROADCASTING. programs daily . . strong on camera com- mercials . news or staff . . . Florida or Wanted single and multi- channel remote Ampex video tape recorders, portable, also Mid -west. 814- 833 -4428. equipment; automatic level control and video tape Contact Mr. Cook, Shrader Marti remote gear for high band. KDGO, 2803 M St., NW., Durango, Colorado, 247 -1407, Jim Dorton, Sound, Inc., Washington Technical manager. 7, D. C. 202-965 -1300. Shafer automatic program equipment model 3 Ampex 450 in good condition, contact man- Technician . . . can't eat titles or live on Ga. 60 complete. Currently operating. WIBC, glamour. 10 years of experience in elec- ager WLBB, Corrollton, Indianapolis, Indiana. tronics. Currently employed as TV trans- mitter supervisor. Box D -315, BROADCAST- Will buy or trade used tape and disc re- ING. cording equipment Ampex, Concentone, Gates 101 tape spotter, good working order, Magnecord, Presto. -etc. Audio equipment $500.00 KACI, Box 516. The Dallas Oregon. 1st phone transmitter or studio operations for sale. Boynton studio, 10 B Pennsylvania, desired. Some exp. perm pos. California or Tuckahoe, N. Y. Gates -Seeburg changer with preamp. Hi -Fi. Rocky Mountain area, but will consider Trips tape. This and your trip -cue cartridge others. Box E -57, BROADCASTING. will make automatic programing. Excellent Cameras: 1 -pick up, 2 -16 mm, 1 -slide 1 -floor, Sync gen., master monitor, control board, condition. 1305 Corrine, Midland, Mich. ballop machine. Associated power supplies. Production- Programing, Others E -39, Thermometer, remote electrical: used by Send details and prices to Box over 1000 stations, enables announcer to BROADCASTING. read the correct outside temperatures from Background: all radio, all successful, as dj, mike postition. Installed in less than an news program director. Currently small FOR SALE hour. Send for brochure, Electro -Temp Co., market manager. Want opportunity in TV Box 8111, San Diego 6, Calif. news. Box D -229, BROADCASTING. Equipment Commercial Crystals and new or replace- Director versatility . Imagination . . a ment crystals for RCA, Gates, W. E. Bliley creative industrious man for television. cameras, mi- and J -K holders; regrinding, repair etc. BC- Three years experience in all phases of pro- Televisien/radio transmitters, 604 crystals; also service on AM monitors crowave, tubes, audio, monitors. Electrofind, H duction, directing, photography. Profession- 440 Ave., N.Y.C. and -P 335B FM Monitors. Nationwide al organist. Key man, 25, single, will relo- Columbus unsolicited testimonials praise our prod- cate immediately. Salary open. Box D -252, ucts and fast service. Eidson Electronic BROADCASTING. Xmission Line; Teflon insulated, 1%" rigid, Company, Box 96, Temple, Texas. 51.5 Ohm flanged with bullets and all hard Top TV news man. Twenty years in radio/ ware. New-unused, 20 foot length for Get in FM cheap .. G.E. 250 watt FM BT- TV news management, reporting and edi- $40.00. Quantity discounts. Stock list avail- 1-A and G. E. 6 bay FM antenna BY -6 -D. torial writing. Former network "on camera" able. Sierra- Western Electric, 1401 Middle Both for $1850 firm. Excellent condi- reporter and producer. Finest references. Harbor Road, Oakland 20, California, Tem- tion. Jones, WFMG, Gallatin, Tenn. Phone Box D -255, BROADCASTING. plebar 2 -3527. 452 -2257.

BROADCASTING, May 4, 19M 95 FOR SALE- Equipment INSTRUCTIONS -(Cont'd) Technical Since 1946. Original course for FCC first Continued phone operator license in six weeks. Over 420 hours instruction and over 200 hours FM EQUIPMENT For Sale Raytheon KTR 1000 A microwave, guided discussion at school. Reservations RCA TS30 B field switcher /fader, HP 330 C required. Enrolling now for classes starting MARKETING distortion analyzer, Taltheon cue link, 5820 May 13, July 15 & September 23. For in- Orthicons. Box E -77, BROADCASTING. formation, references and reservations, write Excellent opportunity to manage FM equip- Endicott 2 -5680. William B. Ogden Radio Operational Engi- ment product line. Headquartering in mid - neering School, 1150 West Olive Ave., Bur- west home office of major Broadcast Equip- Heavy duty guyed tower -275 feet- insulated bank, California. ment Manufacturer. Must have techni- with lighting -ready to ship -also Rust re- cal background with thorough knowledge mote control, and Gates antenna tuning unit Why waste to of FM transmitters combined with sales out- -New condition -KVEN -Box 1611, Ventura, time and money? Come Calif. beautiful sunny Sarasota and get your FCC look. Position involves product planning and 1st class radio -telephone license in 5 weeks. coordination with field sales personnel. A Complete tuition $295. Your license is guar- salaried with liberal anteed or a complete refund. Write Dwain permanent position MISCELLANEOUS Glenn at his new beautiful location, Radio company benefits. This is a lifetime oppor- Engineering Institute, Box 3855, 1336 Main tunity for self starter who wants to advance. St., Sarasota, Fla. College graduate preferred. Send Resume to: 30,000 Professional Comedy Lines! Topical laugh service featuring deejay comment, Box D -233, BROADCASTING Comedy Special accelerated first phone preparation introductions. Free catalog. Orben available at Los Angeles Division of Books, Atlantic Beach, N. Y. Grantham Schools. New classes begin May 18, July 20 and September 21. For free Need help? 1000 Super dooper hooper brochure, write: Dept. 4 -B, Grantham scooper one liners exclusive in your mar- Schools, 1505 N. Western Ave., Los Angeles, ket. Free sample. Lyn Publications, 2221, Calif. 90027 Steiner St., San Francisco. Production -Programing, Others Train now in N.Y.C. for FCC first phone 168 hours -concise, authoritative review of license. Proven methods, proven results. the past 168 hours -providing added depth Day and evening classes. Placement assist- and prestige with actualities and voice re- ance, Announcer Training Studios, 25 W. ports from key news centers. Profitably 43rd, N. Y. OX 5 -9245. aired by stations from coast to coast, with special delivery for weekend programing. Write Box D -69, BROADCASTING. America's pioneer. 1st in announcing since 1934. National Academy of Broadcasting, PROGRAM DIRECTOR 814 H St. NW, Washington 1, D. C. Deejay manual . A collection of gags station breaks, fillers, bits, gimmicks for Thoroughly experienced and with -Biz Pittsburgh, FCC first class "success- proven" clever deejays. $5.00. Show Comedy accelerated course now in Pittsburgh. Day history of proven success in ratings. Service (Dept. DM) 65 Parkway Court, Top 40 programing. Must be mature, Brooklyn, N. Y. 11235 or evening. Free placement. For brochure. write American Electronics School, 415 creative and energetic. Capable of Smithfield St., Pittsburgh 22, Pa. Phone 281- taking full charge of Programing Secrets Of Better Announcing. Concise book 3422. every announcer must read. Twenty help - Department. Excellent salary for filled chapters. $3.00 postpaid. Cutler Broad- the right man. Immediate opening. FCC license in six weeks. Total cost $285.00. cast Service, Box 35332, Dallas, 75235. Complete combination course, DJ, newscast- Send complete resume and other ing, etc. Total cost $450.00. Train in fabulous pertinent facts along with picture Houston. Houston Institute of Electronics to: INSTRUCTIONS and Broadcasting, 904 M and M Building, Houston, Texas. CA -7 -0529. Mr. David Mendelsohn WTRX RADIO FCC first phone license preparation by Announcing. Home training. Tape, mono- P. O. Box 1330 correspondence or in resident classes. graphs. (Elementary, advanced coaching.) Flint, Michigan Grantham Schools are located in Los Free details. Fisher, 678 Medford, BM, Angeles, Seattle, Kansas City and Wash- Patchogue, New York. ington. For free 44 -page brochure write Dept. 4 -K, Grantham Schools, 3123 Gillham Road, Kansas City, Missouri. Help Wanted -Management The nationally known 8 weeks Elkins train- ing for an FCC First Class License. Out- WNOE NEW ORLEANS standing theory and laboratory instructions. 11IIII!SI!I!1!'lli1!II!iliISII'11I111111111111111119 Elkins Radio License School of New Orleans, Newsman Opportunity 333 Saint Charles, New Orleans, Louisiana. ASSISTANT MANAGER Fast moving, No. I news operation Be prepared. First class FCC license in Need immediately clean eut and young rad lo needs young, aggressive and dedicated six weeks. Top quality theory and labora- u nor cer who wantsants to step uo. Need a man II newsman, capable of air work, rewrite, tory training. Elkins Radio License School who has several years experience in the small market and knows the small market works! If and outside assignment. You will be of Atlanta, 1139 Spring St., N.W., Atlanta, you hava basicly been an announcer but are m Georgia. with sales. logs, copy writing. etc. then part of a proud, capable and respected IIfamiliarapply NOW for this opportunity. This is your II team. Send tape, photo, resume with chance to tep up into management position FCC first phone license in six weeks. with a station which Is growing. KW HP. E references to: Guaranteed instruction in theory and EDMOND. OKLAHOMA. (lust outside Okla. laboratory methods by master teachers. u City) News Director G.I. approved. Request free brochure. WNOE Elkins Radio License School, 2803 Inwood ii1111Illilillli lNI IIIIlillllll 1117iII11111 111!11 II!I1!I r: Road. Dallas, Texas. 529 Bienville New Orleans, La. Elkins Radio License School of Chicago Announcers Six weeks quality instruction in laboratory- methods and theory leading to the FCC First Class License. 14 East Jackson St., Chicago 4, Illinois. _1111111111IIICll111111IIIIhill Illllllllltllllilllllllltllllltllllllltlllllllllllll tip; TOP PERSONALITY Announcing, programing, console operation NEWS Twelve weeks intensive, practical train- Canada's fourth largest city, 400,000 people ing. WRITER- ANNOUNCER C Finest, most modern equipment avail- waiting to be wrapped up and sold by a able. G. I. approved, Elkins School of proven Broadcasting, 2603 Inwood Road, Dallas 35, morning man. We are looking for Texas. an aggressive, imaginative, Creative per- How would you like to live in the former who loves the modern approach. You beautiful Mohawk Valley? If you can San Francisco's Chris Borden School con- will live in the heart of Canada's vacation C news can news tinues top placement record. Proven 1st land, will earn a five figure write and if you present phone and "modern" sound. Illustrated bro- you salary and C chure, 259 Geary St. enjoy opportunity for advancement with a on- the -air you're our pigeon. Write: major Canadian chain. Send resume and C Announcing, programing, first phone, all photo to: Dan German, WKTV phases electronics. Thorough, intensive 3 C. E. practical training. Methods and results H. D. P. O. Box 386, Utica, N. Y. proved many times. Free placement serv- Edmonton, Alberta c P. ice. Allied Technical Schools, 207 Madi- PHONE RE son, Memphis, Tennessee. CANADA 3 -0404. C

IIIIIIIIICl111111111111C1111111111111C lIIlll111RIGI11111RIIRC1111111111111C11111Ii

96 BROADCASTING, May 4, 1964 Situations Wanted WANTED TO BUY FOR SALE

Announcers Stations (Cont'd) Stations (Cont'd)

ZIIIIIIIIIIII1III1I1Ii IIII "' WOMAN BROADCASTER TAMPA, FLORIDA 10,000 Watts- Non -directional day- 1550KC Top rated show on 50 KW in top 10 new equipment- furnishings -studios. Assets market. Humorous, warm personality Want to Buy include transmitter property with new build- not the usual "Woman's Editor" ing. Excellent opportunity for Country - VHF OR UHF TV Western- Religious format in Florida's larg- type. est industrial city. Low down payment-at- ^ Box E -23, BROADCASTING Wish to Television tractive terms. Call John McLendon -601 - purchase 948- 1617 -Jackson, Mississippi -P. 0. Box IIIIIIIIIIIIIiIIfllliiiIIl - Station or CP. Write in strict 197. TELEVISION confidence giving full details to: Help Wanted JACKSON, MISS. METRO POP. 225,000 Management Box D -291, BROADCASTING 5KW /1 KW fulltime facility in this rapid growth -stable radio market. Ideal for Top - 40 or Country, Western -Religious format. WANTED: Priced for quick cash sale. Call lohn Mc- Lendon - 601- 948 -1617 - Jackson, Miss. - Television station general manager to con- AM RADIO STATION P. 0. Box 197. struct and operate Tv station in Terre Southern California- Southwest scanted di- Haute, Indiana, during period Channel Two rect from owners. Please give Complete details In first letter. Qualified broadcast- grant determined by the FCC. er- buyer. Reply in confidence. Man must be qualified to oversee construc- Box D BROADCASTING tion, hire all personnel and completely take -265, Pacific Northwest College Town

charge of interim operation. Active sports area. I kw Daytimer ideal Please state experience and qualifications, for owner /operator. Low cost operation. salary requirements and furnish references Priced at slightly over last year's gross. in first letter in Duplicate to: Mr. Jack LOOKING ;75,000 on terms. Gelder, Station WTRF TV, Wheeling, W. Va. Box D -337, BROADCASTING and Mr. J. R. Livesay P. 0. Box 322, Mat- For Another Property toon, Ill. in Michigan, Indiana. Ohio, Pennsylvania, New York. Connecticut, Massachusetts or North West. All Cash for the right property. Box D.187, BROADCASTING AM Daytime Station EMPLOYMENT SERVICE Single market needs GOOD MANAGEMENT. Eastern THE ONE SERVICE DEVOTED SOLELY TO BROADCASTERS JOB HUNTERS AND THOSE EWMSMSSFSDPAET* Pennsylvania. PRESENTLY WORKING BUT READY TO MOVE Experienced working manager seeks mar- Box D -338, BROADCASTING MANAGERS TO TRAFFIC GIRLS THE INDUS- ginal southeastern station for small down TRY'S BEST ARE IN OUR FILES payment and easy terms. Confidential, all BROADCAST PERSONNEL AGENCY SHERLEE replies answered. BARISH, DIRECTOR 527 MADISON AVE. Box aEc10, BROADCASTING NEW YORK, N. Y. 10022 To buy or sell Radio and /or TV proper- ties contact: MISCELLANEOUS PATT McDONALD CO. FOR SALE-Stations P. O. BOX 9266 - GL 3 -8080 AUSTIN 56, TEXAS Y. COMING TO N. FAIR? We have fairly priced radio stations Broadcast executive's deluxe East 48 St. in Florida, Maryland, New York, Pennsylvania, apartment available weeks of 28, Au- N. H. single daytime 5100M terms lune Virginia & West Virginia. Also two small 4. 4 rooms, sleeps three, N. C. medium profitable 90M 50% gust 23, October market VHF Television Properties. Fully air conditioned new Luxury building. South metro FM 45M 15M $500.00 weekly, Negotiations Management Fla. metro fulltime 240M 29% M. W. major fulltime 525M 29% Box E -82, BROADCASTING Appraisals Financing HOWARD S. FRAZIER, INC. buying and selling, check with 1736 Wisconsin Ave., N.W. Al CHAPMAN COMPANY INC Washington 7, D. C. WANTED TO BUY-Stations 2045 PEACHTREE RD.. ATLANTA. GA. 30309 ructonsiointuninininvoinctocimxtetetsvox Radio Station New England Daytimer WISH TO BUY INTO TV Wanted direct from owners. Please Excellent signal in fine market. Experienced in Sales and Management con- R Making stoney now and has good suiting. Has major investment amount avail- Á give complete details first letter. y able 16 to 7 figures) for share in TV property B Qualified buyer. Reply in confidence potential. $100,000 needed for V near N. Y. would take part in Management to: down payment. fulltime. A f Box B -248, BROADCASTING Box E -85, BROADCASTING Box E -83, BROADCASTING n Ltitísháiii?téY°di`di9i24111iiD31*ND 2i2427DiDlti STATIONS FOR SALE

1. SOUTHWEST. Daytime. $125,000. 29% 3. WESTERN METROPOLITAN. Growth TV STATION down. area, $150,000. 29% down. Wanted direct from owners. Please 2. SOUTHEAST. Top market. $30,000 down 4. MIDWEST TV. $750,000. 29% down. give complete details first letter. to qualified buyer. Reply in confidence to: JACK L STOLL & ASSOCIATES Box B -247, BROADCASTING 6381 Hollywood Blvd. Los Angeles 28, California

BROADCASTING, May 4, 1964 97 : , dd. .:* .1- _ .. er/? i'J-...41'4. (cuír,-_..rt,d_: #, .Grr .a,./..r,l,(ie...C1.W.l//L!X ,rr,4r ur ..a47,? ..r. , l v.. .i

Environmental control is not just for the astronaut.

It's equally important in our Syncretizer units heat, cool and All six design and manufacture schools. Sleepy air -overheated, ventilate classrooms on an individ- components for the finest climate humid, often stagnant -has no ual basis. They automatically conditioning systems for industrial, respect for advanced teaching compensate for the varying thermal commercial and institutional use. techniques. Uncomfortable, characteristics of each room and Such components are built to the distracted pupils can't do their create a thoroughly comfortable, same reliable standards that have best work because satisfactory healthy learning atmosphere. won respect for ITT as the world's learning results only when pupils Nesbitt components and systems largest supplier of electronic and in a classroom are physically are installed in more schools and telecommunication equipment. ready to learn. institutions throughout the U.S. International Telephone and They are ready to learn the moment than any other climate control Telegraph Corporation. World equipment made today. they step into a classroom in Headquarters: 320 Park Avenue, which the thermal atmosphere is ITT Nesbitt Inc. is a member of the New York, New York 10022. controlled by Nesbitt Syncretizers. Commercial /Industrial Products Group of ITT. This group also includes ITT Bell & Gossett Inc. and ITT General Controls Inc. in the United States, and three com- panies in the United Kingdom.

worldwide electronics and telecommunications I

98 BROADCASTING, May 4, 1964 WHEN Bill Goodnow glances up Turnover is low, he is proud to say, from his desk he sees a large Lessons of the and people usually don't change unless lithograph on the opposite wall. There, to advance. If a man is ready to move set in the wind and wave of a blue - ahead and the only place at the time is green ocean, is the S. S. Dar Marposa sea applied outside of WISN -TV, he is helped to do driving hard in the spray under full sail. that. "Often they leave and learn some- The print was one he found during thing and come back better," he says. a sales trip to New York. It captured to television Scarcely anyone inside or out of his fancy because it was the same Pol- WISN -TV remembers when Mr. Good - ish naval training at dock now ship he saw ample, and the personnel to match." ever really became upset; they during a Baltic run a so as merchant sea- Broad Horizons Mr. Goodnow has know well his ready smile and will- man early in 1936. ing ear. Advertiser and endeavored to build up the staff's pro- agency friends and each run- acclaim abilities The sight of ship sea, fessional standards by encouraging his as a host, too. ning her course freely yet together, department heads to travel, to become Warranted Praise WisN -ry em- often jogs Mr. Goodnow's awareness of familiar with other station operations ployes comment freely about the ad- how easily one's ideals may be proved ministrative talents and to attend industry meetings. of Mr. Goodnow. practical. As vice president and gen- They note, "We want to be able to judge by for instance, that "he is gen- eral manager of WISN -TV Milwaukee, erous with praise, what is the best in the country, not just but only when it is he tries to inspire these values in others. warranted." He is adroit, too, in han- by what we have locally." Mr. Good - dling He seeks qualities like a sense of ad- now explains. possible rebukes. venture and imagination, youthful Mr. Goodnow never begins with yearning and striving for accomplish- "what did you do that for ?" He ap- ments or the vision of an unlimited proaches quietly with a "why" question horizon where there is room for every- WEEK'S PROFILE concerning some aspect of a decision. one to let loose and try his creative Often the explanation of background spirit. Applying these to programing and details may answer his question, or advertising should be spontaneous, they note, but if not he may suggest he feels, and not ritual. a way that the problem might have Mr. Goodnow admits he has had been worked out better. more than ample opportunity to put "He tries to be a friend as well as a such qualities to the test in helping boss," one staff member observes, "and WISN -TV to grow, first as the ABC -TV he knows all of the some 140 staff affiliate in Milwaukee and now as the members by name." CBS -TV outlet there. What Mr. Goodnow has done with Long -Range Goal WISN -TV switch- staff morale he has attempted to ed from ABC -TV to CBS -TV in 1961 achieve in the community for WISN -TV. as part of a Iong -range development From the beginning Mr. Goodnow has goal for the station, he recalls. The sought to identify the station with the challenges involved have been especially events and people of Milwaukee. He stimulating because of the historic com- instituted enlarged local news coverage petitive currents in the market. Issues as well as local programs such as Mil- include UHF and VHF, he notes, and waukee Reports, The Other 98, Stu- color, as well as network affiliations. dents from Abroad, Challenge and prime time local specials. Part of the problem in building Mr. Goodnow expanded the WISN -Tv strong identity there for CBS -TV department and add- through the years, he indicates, was the "live" production a for public affairs shifting of the network over several ed new department programing. He added new emphasis channels. Partly involved too, he says, for the surrounding areas and was the memory of the ill -fated UHF market's established a community liaison com- ownership by CBS in wxix(Tv) Mil- mittee in a dozen outlying counties. waukee between 1955 -59. William Carroll Goodnow-V.P. and gen. WISN -TV'S one -man promotion depart- mgr. Hearst Corp.'s WISN -TV Milwaukee; But even this, he feels, was some- ment was expanded to four and a mer- thing of a blessing in disguise because b. Excelsior, Minn., April 6, 1916; U. of Minnesota, 1933 -35; merchant seaman, chandising department was formed. alumnus that "fraternity" he as an of 1935.36; U. of innesota, 1936.39 parttime Years of selling in the cosmetics and gained experience to aid him in making premedical; furniture salesman and part- allied fields, Mr. Goodnow feels, helped ner in own sales firm, 194041; U. S. realistic decisions today. "Ted Shaker, him in radio -TV because basic prin- Ed Bunker, Leon Drew, Frank Shake- Merchant Marine, 1941 -45; headed own sales firms and represented cosmetics ciples are the same. In both fields you speare and Chuck Hinds are but a few manufacturers, 1946 -1953; local account offer the best product -or program - of those there whose examples have executive, WTMJ Milwaukee, 1953; radio - you can, he notes. In both you must meant a lot to me," he notes. TV sales manager, WCAN -AM -TV Milwau- find the unusual ideas that set you kee, 1954; account executive, WXIXITV) The first major step Mr. Goodnow Milwaukee, 1955-56, and local sales man- apart, he says, those that serve the cus- took upon assuming managership of ager of WXIX 1957-58; appointed general tomer best and in turn the advertiser, WISN -TV in September 1958 was to manager of WISN -TV September 1958, retailer and you. make every department head fully re- promoted to vice president two months As the sailor prepares to meet the sponsible for his own department. later; director - Milwaukee Symphony, Boys Club and Junior Achievement; mem- unexpected, "you must always im- "We see each other often during the ber- Milwaukee Country Club, University prove," Mr. Goodnow believes. "No week," he says, "and I guess we really Club; m. Bette Woodhead, Minneapolis, matter how good you are," he says, think a lot alike. Alike in the sense of Oct. 4, 1941; children -Leslie A., 21; glancing again at the Dar Marposa, 18; Elizabeth A., 17; William C. Susan, as good as you `quality' in every facet of our operation. Jr., 13, and Christina, 9; hobbies -golf, "You're only half The best technical equipment, for ex- theater, horseback riding. should be."

BROADCASTING, May 4, 1964 99 EDITORIALS A little water on the fire 15 %, as against 8% for magazines and 7% for newspapers. Advertising planners should not let either the dominance of T1-IE code of advertising standards adopted last week by television or their own preconceptions about radio and the cigarette manufacturers provides an unintentional illus- print media obscure the fact that radio scores as high as tration of ambivalence. The code constitutes an admission magazines and newspapers combined. that the act of encouraging youngsters to begin smoking This is not to say that only the "noteworthy" messages is wrong. It also implies an assertion that the act of adver- sell goods. Actually, these represent only about 15% of all tising to adults who already have the habit is right. the ads the consumer sees and hears, and it would be hard Yet if the code represents an awkward compromise be- to believe-and even harder to accept -that 100% of ad- tween morality and practical economics, the tobacco men vertising's results come from 15% of the messages. No cannot be wholly faulted. They have been recently exposed effort was made to track the sources of the unimpressive to traumatic experiences that few, if any, industries have 85 %, but again logic postulates that if broadcast commer- been asked to bear. They are dealing in a product that is cials dominate the impressive advertising, they must also used by every segment of society in every social circum- dominate that which is noticed. stance. They have contributed influentially to the nation's One obvious job is to make commercials more "note- wealth. Directly associated in their business are employes, worthy"-on the favorable side. The study found that the farmers and stockholders numbering in the millions. And broadcast media's noteworthy messages, particularly tele- suddenly they are being told that all their works are detri- vision's, have a somewhat higher irritant quotient. These mental to the public health. unfavorable reactions are traceable primarily to the content The media that carry cigarette advertising cannot dis- and frequency of the commercials themselves, and these engage themselves entirely from the tobacco companies' elements are the province of the agency in the first place, predicament. Television and radio especially, because of with some collaboration by the broadcaster required in the their exceptional powers, must recognize that there is at matter of frequency. least a question about the public interest in the encourage- The AAAA survey offers a multitude of clues to what ment of smoking. In the circumstances broadcasters were irritates and what pleases in advertising- findings that ought acting with a practical regard for public relations when they to be studied by commercial writers and producers at all inserted their own restraints on cigarette advertising in the levels, from those in the biggest agencies to the local com- television and radio codes. mercial writer in the smallest station. It also provides For the moment a general toning -down of cigarette com- insights -and promises more, as the material is sorted and mercials is unarguably in order. But no one ought to be sifted and studied further-to help solve many other prob- mesmerized into believing that any of the restraints that lems, from general criticisms of advertising to the intri- broadcasters or tobacco companies have yet proposed is apt cacies of "clutter" and "overcommercialization." to cause an appreciable change in the smoking habits of We are pleased that the AAAA conducted the study, but Americans. All the restraints have a common motivation: a little abashed that broadcasters did not do much of it first. They are public relations devices intended to placate the We have long argued that broadcasters cannot realistically more antagonistic anti -smoking elements and to head off deal with such questions as clutter, piggybacks and "over - more confining government controls. For that purpose commercialization" in general without first learning how alone they may be justified. the public regards these issues -or whether they are issues. But the broader purpose of the true public interest can- It has remained for the AAAA to do the spadework. not be served by this or that modification of cigarette adver- Broadcasters should take full advantage of that spadework, tising. What is needed is more knowledge about the physi- but they shouldn't stop there. They should find out, as soon cal effects of smoking. The statistics on which the surgeon as possible, what additional research can be done, under general's committee based its report suggest a higher inci- their own auspices but by independent researchers, to sup- dence of some diseases among smokers than nonsmokers, plement and develop the AAAA findings in areas most but there is still a woeful lack of information about the pertinent to the broadcast advertising business. medical reasons for the statistical phenomena. Until more scientific evidence is available, any conclusion about the effects of smoking on the general level of health must be suppositional. Pending more word from the scien- tists, it makes practical sense for cigarette makers to avoid the overt recruitment of the young and to temper all their advertising messages. But at this stage no one ought to ask them to go much further than that. George did it THERE is a rich mass of significant data, much of it still unmined, in the nationwide study of consumer attitudes unveiled by the American Association of Advertising Agen- cies 10 days ago (BROADCASTING, April 27). For advertisers and for agency people concerned with selecting the right media for their products, however, one finding stands out above all others, and that is the undeniable superiority of TV and radio in commanding the consumer's attention. More than eight out of every ten advertising messages that the consumer regards as noteworthy in terms of being Drawn for BROADCASTING by Sid Hix informative, enjoyable, annoying or offensive come from the "We've got to cut down those Sunday sports shows and broadcast media. Television contributes 69% and radio find more time for religious programs!"

100 BROADCASTING, May 4, 1964 TK60 cameras win aplace in the Florida sun!

For their "man with the tan" commercials, Eastern Air Lines went on location. On this sun -fun job the RCA deluxe TK -60 cameras were the ones WTVJ preferred. The crew had to act fast to get airplane shots between flights at Miami Airport. It proved the TK -60s' worth -with their built in production aids, adjustment facility and fast warm -up. They're the world's best -known symbol of the finest television. RCA Broadcast and Television Equipment, Bldg. 15-5, Camden, N.J. Oft THE MOST TRUSTED NAME IN TELEVISION ONE DA ttzzle: V BEFORE I1-%E MAST

Four intrepid Madison Ave. argonauts-Joe Burbeck of Compton Adv., Nick Sparkman of Ted Bates & Co., John O'Connell of E. R. Squibb & Son, Bob Lamkin of Harrington, Righter & Parsons, Inc. -spend whatever spare time they can muster plying the waters of the Long Island Sound. Each man owns a sailboat christened by one of the others: Bergerac was christened by O'Connell, Spookie by Burbeck, Pourquoi by Lamkin, Baccarat by Sparkman. One Sunday when the wind was fresh, they decided to hold a miniature regatta, with the proviso that no boat was to be sailed by either her owner or the man who had christened her. The following facts were gleaned about the starting line -up: O'Connell does not own Spookie. Burbeck does not own Baccarat. Sparkman is not the skipper of Pourquoi. It is generally expected that the winning boat will be either Spookie or Pourquoi, but O'Connell thinks the boat he's sailing has an excellent chance of beating these two. Which boat does Burbeck own and who will sail it? Address answers to: Puzzle #103, WMAL -TV, Washington, D. C. 20008

*Getting under way June 1 -WMAL -TV's all new "Straw Hat Plan" with more bonus spots in '64. From June 1 to August 31, bonus spots guarantee your clients a plus share of the big viewing audience tuned to WMAL -TV's see-worthy summer programing. Ask any Media Buyer worth his salt-or check with Har- rington, Righter & Parsons, Inc.

Puzzle adaptation courtesy Dover Publications, New York, N.Y. 10014 wmal-tv Evening Star Broadcasting Company WASHINGTON, D. C. Represented by: HARRINGTON, RIGHTER & PARSONS, Inc. SEE THE WORLD'S FAIR Affiliated with WMAL and WMAL -FM, Washington, D. C.; WSVA -TV and WSVA, Harrisonburg, Va. AND WASHINGTON, D.C., TOO