Broadcast:Fig the BUSINESS WEEKLY of TELEVISION and RADIO

Home , Channel 74, Channel 79, KDOK, KGUD, KLIV, KRNO

OCTOBER 5, 1964 50 CENTS 77/ 33D YEAR Broadcast:fig THE BUSINESS WEEKLY OF TELEVISION AND RADIO

New products find TV a medium that produces sales. p27 C-P's piggyback stand begins to influence stations. p36 He isiltes,Ol have duty to make ETV grow. p44 '6'1n/sheets: what's on the networks this fall. p83

.... _pi._ coPLETE INDEX PAGE -4...... /.., 1

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The final touch that makes the difference

Not much adcréd light, but it cdnipletes the setting. With KOB Albuquerque WTAR ...Norfolk-Newport News Spot Radio you select the best setting for your message WSB Atlanta KFAB Omaha -when people are using your product, for example. Spot WGR Buffalo KPOJ Portland Radio's timeliness increases the effectiveness of im- WGN Chicago WRNL Richmond pressions made in other media. Its the final touch that WLW ...... Cincinnati' WROC Rochester WDOK Cleveland '1, sells your product. KCRA Sacramento RADIO DIVISLON WFAA ..... Dallas-Ft. Worth KALL Salt Lake City KBTR Denver WOAI San Anto'io KDAL Duluth-Superior KFMB San giego KPRC Houston KYA San Francisco WDAF Kansas City PETRY & CO.. KMA Shenandoah IEDWARD KARK Little Rock WINZ Miami WGTO. Tampa-Lakeland-Orlando KSTP Minneapolis St. Paul KVOO Tulsa Intermountain Network Radio New York Worldwide THE ORIGINAL STATION REPRESENTATIVE

NEW YORK CHICAGO ATLANTA BOSTON DALLAS DETROIT LOS ANGELES PHILADELPHIA SAN FRANCISCO ST. LOUIS A New Broadcast Representative Corporation

NEW in the sense that the firm is a brand new corporate entity, namely BROADCAST COMMUNICATIONS GROUP, INC. But not new in the sense that the firm is one of the oldest broadcast sales organizations in the industry. What used to be the sales organization of the Crosley Broadcasting Corporation is now B C G. Our raison d' etre is to represent other dynamic broadcast facilities across the nation in addition to the Crosley Radio and Television Stations. Rather than make majestic statements about corporate creeds and accomplishments, we shall let the past and the future speak for us.

BROADCAST COMMUNICATIONS GROUP, INC. Selling broadcast time since 1941

EXECUTIVE OFFICE: 415 Madison Avenue, New York, New York 10017 H. Peter Lasker, President NEW YORK CHICAGO CLEVELAND

W LW RADIO, Cincinnati / TELEVISION STATIONS: WLW-T, Cincinnati / W LW -C, Columbus / WLW-D, Dayton / W LW -1, Indianapolis BROADCASTING, October 5, 1964 3 Reach the market

Not ONE segment over and over - Whether MULTI -CITY TV MARKET L your product is food, drugs, gasoline, ap- pliances, automotive, or general merchandise-WGAL-TV SELLS because you reach SLIMLY 7..

the whole market every time. No other POTTSVILLE station or combination of stations in the íti

Channel 8 area can claim total- market reach. HIN READING P\ COMMON HARRISBURG CARLISLE 5V., ,,.,. . :..f S G " `® LANCASTER EPACIS YORK Cx.M,S .,,SV¢u ,4 a- S GETTYSBURG WGAL -T vu ...... C _.._.. .L.._. 0.110, ., , Channel 8 WISTATIMSTEN Lancaster, Pa. gW11 5rij Representative: The MEEKER Company, Inc. New York. Chicago Los Angeles San Francisco 316,000 WATTS rT Steinman Television Stations Clair McCollough, Pres. WGAL -TV Lancaster, Pa. KOAT -TV Albuquerque, N. M. KVOA -TV Tucson, Ariz.

4 BROADCASTING. October 5, 1964 Polishing Emmy CLOSED CIRCUIT National Academy of Television Arts and Sciences reportedly is pro- CBS broadcast center and Reeves What galls broadcasters most about posing to scrap former Emmy award Sound Studio, commercial recording public- notice rule is its insistence that selection system of choosing winners house, in New York, bore out Mr. they buy space in rival advertising me- by vote of whole membership and Henry's heretofore expressed opinion dium. Federal Communications use new and complicated procedure Bar that voltage unit readings do not in- Association has begun study of situa- described as arrangement of "panel dicate so- called `loudness," but that tion, hopes to come up with recom- plateaus." Major criticism of former other factors are inherent in recording mended changes by end of year. method was that voting practices gave which appear to "irritate" viewers. Thomas W. Wilson, FCBA president, rise to "bloc balloting" among net- General opinion is that determination says regulation has benefitted nobody works, with NATAS members often of these factors will take considerable and is burden to small- station owners. voting on programs they didn't actual- discussion and study. Visit to CBS ly see. New plan is designed to avoid and Reeves was made by all commis- TV booster that criticism. sioners except Robert T. Bartley, who Academy officials met with CBS -TV remained in Washington. Outlook is bright for banner year in executives Friday (Oct. 2) and were television by General Mills, whose scheduled to meet with ABC and NBC Manhunt gross time billing in network and spot people this week. If networks accept may reach as high as $40 million in new Emmy awards procedure, Acade- It's still wide -open race for top job 1964 as compared with $29.4 million my is tentatively set to announce it at National Association of Broadcast- in 1963. Television Bureau of Adver- on Oct. 15, probably at news con- ers, as indicated last week when NAB tising figures show that General Mills ferences held on both coasts. presidential selection committee so- investment in TV in first half of this licited recommendations from all NAB year rose by more than 30% over last year's comparable figure $14 Teeth for code members (story page 58). But com- of mil- mittee hopes to submit recommenda- lion, and second half is traditionally tions for decision of NAB boards at bigger spending period for company. Confidential 88 -page draft of in- Palm Springs, Calif., Jan. 25 -29. Company's sales for present fiscal terim report of Senate Juvenile De- year's first quarter increased by almost linquency Subcommittee recommends Here are some men who are under $6 million over $128.7 million sales (1) broadcasters take steps to curb al- active consideration but whose availa- of first quarter of preceding fiscal year. leged excesses in violence and sex in bility has not yet been checked: Repre- programs, (2) National Association of sentative Walter Rogers (D- Tex.); Eu- Broadcasters provide "more effective gene Zuckert, secretary of Air Force; Curtis radio quest sanctions" for its code and (3) failing Fred A. Seaton, former Republican Curtis Publishing Co., headed by this, broadcasters "should give serious senator from Nebraska and secretary ex -NBC Radio chief Joe Culligan, is thought to supporting legislation that of interior in 1956 -61 whose family actively bidding for radio stations in would make the NAB code manda- owns stations and newspapers in Ne- major markets. Last week $5 million tory." Now in hands of eight- braska and Kansas; C. Howard Lane, member offer for 50 kw property in one of top panel headed by Senator Thomas KOIN- AM -FM -TV Portland, Ore.; Ed- J. 10 markets was rejected. Curtis is now Dodd (D-Conn.), and believed to have mund C. Bunker, president, Radio Ad- expected to go after 5 kw independent approval vertising Bureau, and Lester W. Lin - of four Democrats, draft in same market. makes no legislative recommendations dow, executive director, Association of to Congress but hints heavily that legis- Maximum Service Telecasters. Num- lation would be sought if broadcasters ber of prominent broadcasters have On the barrelhead fail to perform to panel's satisfaction. told selection committee they're not available. They include Clair Mc- Multi- million budgets of major po- Draft bows to constitutional pro- Collough, J. Leonard Reinsch, Donald litical parties are being handled hap- tections of free speech and press and McGannon, John Hayes, Ward Quaal, hazardly, particularly in purchase of acknowledges government shouldn't A. Louis Read, Dwight Marlin and TV and radio time. Organizations control programs, but urges FCC do Otto Brandt. thrown together for short campaign more to keep licensees in line. As expect- haven't operated smoothly and have ed, Dodd subcommittee's staff found Fixit study experienced difficulties in clearances evidence that, it claims, shows causal with stations as well as with networks, particularly since payment in advance relationship between violence children Broadcast lawyers have set out to is required and well - view and aggressive behavior. Mean- figure ways of persuading FCC to tone cash, even with heeled Democrats, isn't easy to find. while, NAB -government study group, down its requirement that stations set up in 1962, is about to announce solicit public comments to FCC when- Each party has to watch its expendi- grants for research in this field. ever they apply for license renewal tures because law allows only $3 mil- or major facilities change. Rule, which lion for national campaigns through Dig that crazy noise has been in effect four years, has laid national committees. With each party an egg-as special analysis in BROAD- expected to spend several times that FCC Chairman E. William Henry CASTING, Aug. 31 indicated. Despite amount, money must be channeled apparently can now count several of requirement that stations make an- through state and even local organiza- his fellow commissioners in on his be- nouncements on own air and in news- tions which must be given air exposure lief that solution of problem of "loud" paper ads, public response has aver- as purchasers. Whole story won't come commercials is complicated. At least aged only one letter per station -and out until after elections and, if current some of six commissioners (including 80% of what little mail there is has methods continue, it will be master- Mr. Henry) who last Thursday visited been favorable to licensees. piece of confusion and contradictions.

Published every Monday, 53rd issue (Yearbook Number) published in January, by BROADCASTING PUBLICATIONS Inc., 1735 DeSales Street. N. W., Washington, D. C., 200M. Second -class postage paid at Washington, D. C., and additional offices. r M It_ RE ADULT WOMEN listen to WI -G Radio 99 6 AM to Midnight than any other Philadelphia Radio Station

MORE total listeners MORE total homes in MORE adult listeners MORE time periods

All estimated and limited as shown in reports: Based on average audience estimates, Monday to Friday,6 AM to 12 PM, PULSE -May -Lone, 1964; Adult Audience Age 18 -35, Adult Audience Age 35 and over, PULSE LW- November, 1962; leads all other Philadelphia stations in circulation, Day and Night, Metro and Total, NCS '6I; Shoreol Audience- Total Rated Time Periods, HOOPER -June -July, /964.

STORER LOS ANGELES CLEVELAND MIAMI TOLEDO DETROIT eaatzrsnnccagresr KGBS I!'Ifl" A'GB,S' !l'.4t'D 1111B WIBG NEW YORK MILWAUKEE CLEVELAND ATLANTA TOLEDO DETROIT PHILADELPHIA ¡VII N ¡VITI -TI' WI 11"-TV 1114Gd -TJ' 11'XPO -T!' JVJBK -TI.

6 BROADCASTING, October 5, 1964 WEEK IN BRIEF

This summer more than 130 new products took the Pay -TV debate picks up in intensity. Don Belding writes plunge into television, according to Broadcast Advertiser letter asking broadcasters for money to help outlaw pay Reports. Highlights of success of campaigns, which were TV in California. Jack Harris and Pat Weaver argue pros diverse in products and TV usage, are given. See ... and cons in Hollywood. See ... SOMETHING NEW TO SELL? TRY TV ... 27 PROBLEMS OF PAY TV ... 60, 61

Stuttering campaign to find new president for National Colgate -Palmolive finds encouraging signs in its fight Association of Broadcasters takes new twist: letters seek- on behalf of television piggybacks. Some stations make ing suggestions go to NAB members. Selection committee adjustments to carry the spots, others stand firm. C -P has interviewed 24 candidates. See ... determined not to back down. See ... PRESIDENCY UP FOR GRABS ... 58 COLGATE'S PIGGYBACKS ... 36

FCC decides President Johnson's news conferences dur- Major parties each pour about $1 million into network ing election campaign are open to equal -time demands. TV time in last four weeks of campaign, undetermined Decision on CBS query provokes protests from network, amount into local radio -TV. GOP shuns network spots to

NAB, three commissioners who dissented. See .. . concentrate on regional issues. See .. .

NEWS SESSIONS AND SEC. 315 . .. 45 POLITICIANS SATURATE TV ... 32

There are bright spots in Arbitrons for all three TV net- Are ETV's poverty pockets? FCC Chairman Henry thinks works, although CBS has taken lead. NBC hasn't intro- so and urges commercial operators to help them survive duced all new shows. ABC continues hold on viewers and prosper. If they do, he indicates, pressure may be in spite of spurt of competition. See .. . less for public service programing. See ... CBS LEADS IN ARBITRONS ... 52 HENRY DEPLORES ETV POVERTY ...44

FCC sets aside license renewal applications of TV out- The television networks have their fall line -ups set. lets with CATV holdings, reportedly will ask for justifica- Specials will feature, not surprisingly, politics and sports, tion of cross -ownership. Commission indicates it will with the Tokyo Olympics on NBC and election specials on also defer similar renewals. See ... all three nets leading the parade. See ... TV RENEWALS AND CATV ... 66 ON TV NETS THIS FALL ... 83

DEPARTMENTS

AT DEADLINE 9 LEAD STORY 27 MBröádçästinq BROADCAST ADVERTISING 27 THE MEDIA 58 Published every Monday. 53rd issue BUSINESS BRIEFLY 30 MONDAY MEMO 24 (Yearbook Number) published in OPEN MIKE 19 November by BROADCASTING PUBLICA- CHANGING HANDS 68 nTorls Inc. Second -class postage paid PROGRAMING 44 at-Washington, D. C., and additional CLOSED CIRCUIT 5 offices.

DATEBOOK 12 WEEK'S HEADLINERS 10 Subscription prices:, . Annual subscription for 52 weekly issues $8.50. EDITORIAL PAGE 98 WEEK'S PROFILE 97 Annual subscription including Year- book Number $13.50. Add $2.00 per EQUIPMENT & ENGINEERING 72 year for Canada and $4.00 for all other countries. Subscriber's occu- FANFARE 78 pation required. Regular issues 50 cents per copy. Yearbook Number FATES & FORTUNES 79 $5.00 per copy. Subscription orders and address FILM SALES 54 changes: Send to BRo4scAsrrNc Cir- culation Dept., 1735 DeSales Street, FINANCIAL REPORTS 71 N.W., Washington, D. C., 20030. On changes, please include both old and FOR THE RECORD 85 new addresses plus address label magazine. INTERNATIONAL 76 from front cover of

BROADCASTING, October 5, 1964 7 LET'S TALK MOVIES! LAST YEAR WTIC -TV TELECAST 180 FEATURE FILMS NEVER BE- FORE SHOWN BY A CONNECTICUT TELEVISION STATION. 157 FEATURE FILMS NEVER BE- FORE SHOWN BY A CONNECTICUT OR A WESTERN MASSACHUSETTS TELEVISION STATION. NOT ONLY NEW, BUT FINE MOVIES, SUCH AS - On The Waterfront ... Sayonara ... Man in the Gray Flannel Suit ... Ruby Gentry ... The Old Man and the Sea .. . The Bad Seed ... Duel in the Sun ... Battle Cry . The Spirit of St. Louis . .. No Time for Sergeants ... Hercules ... Atilla the Hun ... The Pajama Game ... A Face in the Crowd ... Kiss Them for Me ... Indiscreet ... The Gift of Loue .. . Man in a Cocked Hat ... Home Before Dark ... Top Secret Affair ... Too Much, Too Soon .... The Lady Killers ... and more. THIS YEAR, WTIC -TV HAS CONTINUED TO ENCHANT ITS AUDIENCE WITH - Auntie Mame ... The Dark at the Top of the Stairs .. The Nun's Story ... Bachelor Party ... Cash McCall ... Ice Palace ... Marjorie Morningstar ... Tall Story ... The Fugitive Kind ... The Hanging Tree ... Happy Anniversary ... The Miracle ... Hercules Unchained .. . The Night Holds Terror ... Thief of Bagdad ... Walk Into Hell ... Wonders of Aladdin ... Aphrodite with many, many more to come! WTICFor television leadership -T`'3 in movies, look to HARTFORD, CONNECTICUT REPRESENTED BY HARRINGTON, RIGHTER Sz PARSONS, INC.

B BROADCASTING, October 5, 1964 Late news breaks on this page and on page 10 Complete coverage of week begins on page 27 AT DEADLINE

said Friday that company was consider- issue is series of letters "... all contain- RKO, Philco ing further proceedings before commis- ing disparaging material concerning ... sion and courts. Philco source declined KMEX -TV [Los Angeles] ... ", FCC said, comment pending study of commission allegedly written by Alexander G. Co- turned down order. lomb, employe of Mr. Maler's Spanish - RKO and Philco had opposed corn- language TV program production firm, mission order renewing NBC's licenses Panorama Latino TV Inc. Pleas for reconsideration for Philadelphia stations on ground they KMEX -TV (ch. 34) asked commission were traded back to WBC for Cleveland to deny Mr. Maler's application for of Philadelphia ch. 3 case outlets network had owned. Commis- channel 40 on grounds of letters and sion said NBC coerced WBC into mak- added Spanish- language competition fall on deaf ears of FCC ing original trade. would result in economic injury to Commission, in order last week, re- KMEX -TV jected contentions of RKO and Philco Commission ruled KMEX -TV's petition FCC has rejected requests of RKO that July 30 decision violated their to deny was untimely, being filed later General Inc. and Philco Broadcasting rights to fair hearing. Commission said than 30 days following acceptance of Co. that it reconsider order providing case was "decided wholly within the channel 40 application, but decided on for swap of NBC and Westinghouse issues and upon full notice to the its own motion to hold evidentiary hear- Broadcasting properties in Philadelphia parties." Commission said it found that ing as "only tool available," to determine and Cleveland, respectively. grant to Philco and unconditional grant Mr. Maler's character qualifications in Commission action, announced Fri- of renewal to NBC would not be in light of his "responsibility, if any" for day (Oct. 2) was taken on Wednesday, public interest. letters. Commission noted that Mr. two days after NBC and WBC filed ap- It added that public interest standard Maler's production firm competes with plications for trade of WBCV -AM -TV Phil- of Communications Act permits action KMEx -TV as Panorama Latino TV sup- adelphia for KYW- AM -FM -TV Cleveland it took to restore WBC to Philadelphia plies programs to KcoP(Tv) Los An- (see page 64). and NBC to Cleveland. geles. Commission said Mr. Maler has RKO, which had hoped to trade its Commission also rejected argument denied any complicity in writing of Boston stations, WNAC -AM -TV and WRKO- that its decision violated law prohibit- letters. FM, for NBC's Philadelphia properties, ing consideration of third party in trans- had requested well as stay of order as fer case. Commission said its decision reconsideration. Koop chides Dallas Philco hoped to sup- was "not an action on the assignment plant NBC on Philadelphia channel 3. applications but ... on the threshold re- police; defends media Commission, in adhering to its July newal application." 30 decision (BROADCASTING, Aug. 3), Theodore F. Koop, CBS Washington dismissed RKO's petition and denied FCC vice president, and president of Sigma Philco's. Commission said RKO lost to hold hearing Delta Chi, professional journalism so- status as party when NBC withdrew ciety, told Pittsburgh Press Club that from agreement to swap Philadelphia on Maler application Dallas police are to blame if they gave stations for RKO's Boston properties. out too much information on Lee Commission can act on NBC -WBC FCC said last Friday (Oct. 2) that Harvey Oswald or endangered his right trade applications in 30 days from filing it will hold hearing on application of to fair trial by publicity at time he was date, provided no further attempts to Angel Lerma Maler for TV station on in custody. upset proposed swap are made. channel 40 in Fontana, Calif. Proposed Commenting on Warren Commis- Not Through? RKO General source station would cover Los Angeles. At sion's indictment of news media activi-

8:00 CBS still high on Thursday ABC Donna Reed (NP) 17.5 35.0 15.2 28.0 CBS Perry Mason (NP,NT) 15.4 30.8 17.2 32.0 NBC Daniel Boone (N) 14.3 28.6 13.9 26.0 CBS -TV dominated Thursday (Oct 1) Arbitrons by win- 8:30 ning four half -hour periods, ABC -TV had two, and NBC -TV, ABC My Three Sons (NP) 17.7 34.0 17.9 31.0 one. In so- called 26 -city Trendex for that night, CBS again CBS Perry Mason (NP,NT) 18.9 36.3 20.5 35.0 won four periods and ABC three half -hours. Kraft Theater NBC Dr. Kildare (NP) 12.0 23.0 14.8 25.0 started its new cycle on NBC-TV. All other shows had al- 9:00 ABC Bewitched (N) 29.1 51.2 ready new 25.3 43.0 opened season. CBS Password ( NP,NT) 11.7 20.1 14.5 25.0 In Trendexes, data on Flintstones, Bewitched and Peyton NBC Dr. Kildare (NP) 17.5 30.0 14.1 24.0 Place is based on 25 markets and Jimmy Dean on 24. 9:30 Trendex did not measure markets with no ABC show. Key: ABC Peyton Place (N) 20.7 40.9 22.0 39.0 new series new program (NP); new time period (NT). CBS Baileys of Balboa (N) 11.0 21.8 13.4 24.0 (N); NBC Hazel (NP) 15.5 30.6 14.5 26.0 Data was made available by network research sources. 10:00 ABC Dean Thursday, Oct. 1 Jimmy (NP, NT) 12.8 27.2 11.7 25.0 Trendex Arbitron CBS Defenders (NP, NT) 14.1 30.0 13.5 29.0 Rating Share Rating Share NBC Kraft Theater (NP) 13.9 29.3 14.8 31.0 7:30 10:30 ABC Flintstones (NP) 11.1 23.2 11.5 23.0 ABC Jimmy Dean (NP, NT) 10.1 23.6 11.5 25.0 CBS Munsters (N) 21.9 45.8 17.6 36.0 CBS Defenders (NP, NT) 15.4 36.1 14.6 32.0 NBC Daniel Boone (N) 11.2 23.4 11.5 23.0 NBC Kraft Theater (NP) 13.7 32.0 12.3 27.0

more AT DEADLINE page 10

BROADCASTING, October 5, 1964 9 WEEK'S HEADLINERS NBC gets rights to

advertising in Ohio, and for transporta- possible playoffs tion advertising subsidiary of Crosley. In 1949 he joined wI.WD(TV) Dayton, As four National League baseball Ohio, as sales manager and later be- teams prepared to scramble for pen- came station's general manager. In 1956 nant over weekend, NBC lined up rights he became vice president in charge of to televise playoff games from parks of sales for Crosley with his offices in New St. Louis Cardinals and Cincinnati Reds York. Mr. Heywood was recently pro- should they be involved in best two of moted to executive VP of Crosley. Mr. three series. No price was mentioned, Heywood, member of the board of di- but NBC paid reported $300,000 for rectors since December, 1963, joined each game of NL's last playoff when Dodgers and Giants tied two years ago Mr. Lasker Mr. Heywood Crosley in 1961 as VP and treasurer. Before going to Crosley Mr. Heywood (BROADCASTING, Oct. 8, 1962). H. Peter Lasker named president and held position of director of business NBC also has rights to World Series John J. Heywood named VP and finan- affairs at NBC -TV. and All -Star games through 1966. It cial officer of Broadcast Communica- pays $3.5 million per year and has sold tions Group Inc. (see page 40), New George BaronBregge and Albert R. package to Chrysler and Gillette. York, new firm established by Crosley Lanphear elected VP, television, and Situation was complicated and "iffy" Broadcasting Corp. to represent Crosley VP, radio, respectively, of Rollins late Friday (Oct. 2), but NBC put it radio and television stations as well Broadcasting Inc., New York. Both this way: deals with clubs were "as as other outlets. Born, raised, and have worked in various management they play in their home parks." educated in Europe, Mr. Lasker en- positions for individual Rollins stations, tered advertising field in England. Dur- Mr. BaronBregge since 1956 and Mr. ing 1930's, he worked in transportation Lanphear since 1953. Manion denies links For other personnel changes of the week see FATES & FORTUNES with Birch Society ties in events following assassination of rected board to clarify and reevaluate Clarence Manion, moderator and President Kennedy, and seconding other its decision regarding two presumptions founder of The Manion Forum, syndi- news spokesmen (see page 50), Mr. it made in reaching its conclusion. cated radio program, has denied that Koop emphasized newsmen on scene Board had found that Gordon County either it or Citizens Foreign Aid Com- had clear-cut duty to provide public Broadcasting Co., licensee of WCOA Cal- mittee, of which he is legal counsel, are with all information they could get. houn, participated in planning and filing connected with John Birch Society. "The news media cannot be expected to Blue Ridge application. Blue Ridge ap- In letter released Friday (Oct. 2) withhold what information is given to plication had been designated for hear- Mr. Manion demanded retraction of them by officials," he said. ing with one filed by Reliable Broadcast- statements by Dr. Arthur Larson, head ing Co. for 1500 kc in Calhoun. of newly formed National Council for Sale of WORD Presumptions which commission di- Civic Responsibility, linking organiza- rected board to re- examine concerned tions to Birch Society. approved by FCC failure of one Blue Ridge principal, Speaking for council, which plans to J. T. Acree, to testify at hearing, and counter extremist right -wing activities FCC approval of sale of WORD Spar- failure of Mr. Acree's son, James M. by, in part, buying time for five-minute tanburg, S. C., from Belk Broadcasting Acree, to produce pencilled draft of radio programs of its own, Dr. Larson Co. to Robert B. Brown, Bill H. Mull tentative program schedule he purport- identified Mr. Manion as member of and James N. Rowland for $250,000 edly had made. Birch Society (BROADCASTING, Sept. 28). was announced Friday (Oct. 2). Mr. Brown owns WTLK Taylorsville, N. C. Belk Broadcasting owns WIST- AM-FM Charlotte and WKIK Raleigh, Bringing up the backlog both North Carolina, WQXL Columbia, S. C., and wPDQ Jacksonville, Fla. Worm is fulltime on 910 kc with 5 kw FCC staff last week was preparing analysis is misleading, and their re- day, 1 kw night. for special meeting Thursday (Oct. search last week was aimed at col- 8) on commission's work backlog. lecting data to establish their point. FCC tells review board to Session could result in confrontation They say, for instance, that many between Commissioner Lee Loeving- renewal applications are in pending check presumption on AM er and James Sheridan, chief of file because of laxness of licensees to FCC's Broadcast Bureau. Commis- provide requested information. They FCC has remanded to review board sioner Loevinger circulated memo- also say applications are collecting case in which it denied application of randum among commissioners last dust because they conflict with com- Blue Ridge Mountain Broadcasting Co. summer saying his research indicates mission rules - but commission for new AM in Ellijay, Ga. commission is further behind in its doesn't want them dismissed. Board had held that application, for work than ever, despite its increases Backlog meeting, once regular oc- 1500 kc, was filed for purpose of pre- in money and personnel (CLOSED currence at commission, fell into dis- venting or delaying grant of application CIRCUIT, Aug. 3). use when Newton N. Minow was for same frequency in Calhoun, Ga. Staff members, however, say his chairman. (BROADCASTING, May 18). Commission, acting on appeal, di-

10 BROADCASTING, October 5, 1964 Television is the only efficient wag to reach the 19-coirnty North Florida/ South Georgia regional market, and W]XLC Jacksonville is the only television station to blanket the total area

WJXT JACKSONVILLE FLORIDA Represented by TVAR POST- NEWSWEEK STATIONS A DIVISION OF THE WASHINGTON POST COMPANY

BROADCASTING, October 5, 1964 11 RADIO 4110 1320 DATEBOOK

A calendar of important meetings and Association of Broadcasters, is speaker. events in the field of communications. Oct. 8 -9- Meeting of Tennessee Association of Broadcasters, Mountain View hotel, Gat - 'indicates first or revised listing. linburg. Oct. 8 -10- Meeting of Alabama Broadcast- ANSING OCTOBER ers Association, Tuscaloosa. Oct. 4 -5 -Fall meeting of Texas Associa- 5,000 WATTS / 24 HOURS A DAY tion of Broadcasters. Featured speaker will Oct. 9 -10 - California CATV Association be Robert J. Rawson, chairman of FCC's semi -annual meeting, Edgewater Inn Marina MIN renewal and transfer division. Hotel Texas, hotel, Long Beach, Calif. Fort Worth. Oct. 9 -11- Convention of the Advertising Oct. 4 -6- Meeting of North Carolina Asso- Federation of America's seventh district. ciation of Broadcasters, Grove Park Inn, Keynote speaker will be Robert M. Ganger, Asheville. board chairman of D'Arcy Advertising, New York. Advertising Club of the Chattahoo- Oct. 5- Annual fall outing of Federal Com- chee Valley, Columbus, Ga. munications Bar Association. Washingtonian Country Club, Gaithersburg, Md. Oct. 9- 11-Mideastern area conference of American Women in Radio & Television, Oct. 5 -6-Eighteenth annual fall conven- Marriott motor hotel, Philadelphia. tion of New Jersey Broadcasters Association. Speakers will include Vincent Wasilewski, t'Oct. 11 -ABC Radio regional affiliate meet- executive vice president of National Asso- ing, Salt Lake City. ciation of Broadcasters; Henry Brief, Record Oct. 12- 13- Meeting of North Dakota Broad- Industry Association of America, and New casters Association. Clarence Parker hotel, Jersey's senatorial candidates. Nassau Inn, Minot. Princeton. Oct. 12 -16 - Audio Engineering Society's Oct. 6-Tenth annual conference of The 16th annual fall convention and exhibition Advertising Research Foundation, Hotel of professional products. Barbizon-Plaza Commodore, New York. Principal partici- hotel, New York. pants and general topical nature of their Oct. 13- Luncheon of the Milwaukee Radio subjects: morning -Gary A. Steiner, pro- Television Council Inc. FCC Commissioner fessor of psychology, Graduate School of Kenneth A. Cox and Ward Quaal, executive NATIONAL Business at the University of Chicago vice president and general manager of WGN (human behavior); Steuart Henderson Britt, Inc., will speak, Milwaukee. professor of marketing, Northwestern Uni- versity and editor of Journal of Marketing Oct. 14- International Radio & Television (unsolved advertising research problems); Society newsmaker luncheon at Waldorf panel on market concentration, segmenta- Astoria, New York. Sylvester L. (Pat) tion and media selection: Dick Warren Weaver, president of Subscription Television Twedt, Oscar Mayer & Co.; C. E. Wilson, Inc., will be guest speaker. ADVERTISERS The Nestle Co., E. and Paul J. Gerhold, at Oct. 14 -15- Meeting of Illinois Broadcasters J. Walter Thompson Co.; William M. Weil - Association. Sheraton hotel, Chicago. Back your judgment when you bacher, C. J. LaRoche & Co. (AAAA consumer study methodology); John S. Coulson, Oct. 16-ABC Radio regional affiliate meet- select WILS as your No. 1 Mid - Leo Burnett Co., is chairman of program ing, Los Angeles. Michigan buy. WILS has daytime committee and presiding over morning ses- Oct. 16- 17- Annual meeting of the Wiscon- watts. sion. Peter G. Peterson, president of Bell & power of 5,000 Stations Howell Co., is luncheon speaker. Afternoon sin Associated Press Radio -TV Association. A & B have 1,000 W, and 500 W on predicting advertising results- Richard Principal speaker is Charles H. Klensch of ABC. Ivy Inn, Madison. daytime. M. Cyert, dean of graduate school of industrial administration, Carnegie Institute of Oct. 16 -18 -Board of directors meeting of Technology (simulating business firms); American Women in Radio & Television, Robert J. Williams, Edward Dalton Co. Hilton hotel, New York. 65AGINAW WILS delivers (lead -lag time); Seymour Banks, Leo Bur- all the Lan- nett Co. (experimentation); Frank X. Stan- Oct. 19- Deadline for comments in FCC sing Metro ton, Benton & Bowles, and Valentine Appel, inquiry into community antenna television Benton & ownership by l Bowles (multi- market testing); broadcast licensees and re- -51- area plus Alvin A. Achenbaum, Grey Advertising, and lated questions. most of on Herta M. Herzog, Marplan (copy testing); other seven Richard M. Ostheimer, Time Inc., presiding. Oct. 19 - FCC deadline for filing reply comments on its proposed rules to gov- counties in ern grant of authorizations in business radio one of the Oct. 6. -Tenth Wisconsin FM Station Clinic Harold A. Engel, chairman. Center Building, service and domestic public point-to -point highest -In- University of Wisconsin, Madison. microwave radio service for microwave fa- come - per - cilities to relay TV programs to community household Oct. 6 -7-UPI Editors and Publishers Con- antenna television systems. market areas ference. Among speakers will be Theodore F. Koop, vice president of CBS, at a Sigma Oct. 19 -21 -Fall meeting of the Kentucky in the U. S. Delta Chi sponsored breakfast Wednesday Broadcasters Association. Jennie Wiley State (3rd in U. S. morning; and Eric W. Allen Jr., managing Park, near Prestonburg. in Metro Cities editor, Medford, Ore., Mail Tribune on Oct. 19 -21 - National Electronics Confer- over 200,000). "Effective Follow -Up on Spot TV Coverage," ence 20th annual meeting. Speakers at con- Tuesday, Statler- Hilton, Washington. ference luncheons: James E. Webb, administrator, National Aeronautics & Space Ad- Lansing is always in the top 100 Oct. 7- Internatonal Radio & Television ministration: Dr. Henry K. Puharich, presi- Society newsmaker luncheon at Waldorf dent, S. markets. For complete cost - Intelectron Corp.; Dr. Albert V. U. Astoria. New York. Howard H. Bell, direc- Crewe, director, Argonne National Labora- per- thousand and audience infor- tor of the code authority for the National tory. Included in program is a consumer mation contact Venard, Torbet & electronics symposium, sponsored jointly by Institute of Electrical & Electronics Engi- McConnell, Inc., or write to: neers group on broadcast and TV receivers, RAB CONFERENCE SCHEDULE audio and electron devices. McCormick Place House, Dates and places for the Radio Ad- and Sherman Chicago. RADIO ollio 1320 vertising Bureau's fall management Oct. 20-ABC Radio regional affiliate meet- conferences: ing, Oklahoma City. Oct. 8 -9- Western Hills Lodge, Oct. 20-Federal Trade Commission hearing Wagoner, Okla. (near Tulsa). on proposed rulemaking to define proper description of TV screen sizes. Oct. 12 -13-Hotel Moraine, Chi- cago. Oct. 21-Presentation of The Pulse Ines Man-of -the -Year award to Chet Huntley Oct. 15- 16- Northland Inn, De- ANSING troit. 5,000 WATTS / 24 HOURS A DAY Indicates first or revised listing.

12 BROADCASTING, October 5, 1964 CENTRALIZED

COORDINATION

American Telephone & Telegraph Company

OPERATION RESEARCH

& SERVICE & DEVELOPMENT Local Operating Companies Bell Telephone Laboratories

This is the Bell System. One unified, nationwide organization with one purpose: to bring

you the finest possible communications sérvices of all kinds at the fairest possible prices.

Bell System American Telephone and Telegraph Co. and Associated Companies

BROADCASTING, October 5, 1964 13 7:30 PM EDT I THE VIRGINIAN

AT THE MOVIES 9:00 PM EDT ! WEDNESDAY NIGHT INSIDE WEDNESDAY NIGHT

Big doings are the rule on Wednesday nights this season, as NBC -TV presents two giant servings of color -filled entertainment.

First of the weekly offerings is the immensely popular, 90- minute Western series, "The Vir- ginian," now entering its third season -in color -on NBC -TV.

Already boasting one of the best regular casts in TV drama (Lee J. Cobb, James Drury, Doug McClure, Roberta Shore and Randy Boone), "The Virginian" now adds to its star roster Clu Gulager, who scored for two seasons as Billy the Kid on NBC's "The Tall Man." Once again, the series will be further distinguished by top guest stars and first-quality scripts. Second section of Wednesday's formidable schedule is NBC's new week -night movie time. The season's array of first -time -on -TV hits on "Wednesday Night at the Movies" is drawn largely from the lists of Paramount and MGM.

Most of the films are in color, and the package boasts performances by some of the most popular stars ever to light up a screen: Audrey Hep- burn and Anthony Perkins in Green Mansions (in color); Elizabeth Taylor in Elephant Walk (in color); Tony Curtis and Janet Leigh in Houdini (in color); Kirk Douglas, Eleanor Parker and Wil- liam Bendix in Detective Story; Humphrey Bogart, Aldo Ray and Peter Ustinov in We're No Angels (in color); Jerry Lewis in The Sad Sack; Bob Hope, Vera Miles and Paul Douglas in Beau James (in color); Paul Newman, Lee Marvin and Walter Pidgeon in The Rack; Dean Martin, Anthony Franciosa and Shirley MacLaine in Career; and, in color, Glenn Ford and Ernest Borgnine in Torpedo Run (see drawing at left).

It all happens on Wednesday evenings. And with these two giants - "The Virginian" and "Wednes- day Night At The Movies " - sharing the night's honors, NBC -TV redemonstrates its affinity for large -scale entertainment programming. Look to NBC for the best combination of news, entertainment and sports. and David Brinkley of NBC. Plaza hotel, New York. WIRF -TV BSTORYOARD Oct. 21- 22-Central regional meeting of NAB FALL CONFERENCE SCHEDULE American Association of Advertising Agen- Dates and places for the fall con- PIN -UP GAL to a vast audi- cies in Chicago at Hotel Continental. ferences of the National Association ence of Marines: "I don't Charles S. Winston Jr., executive vice pres- of Broadcasters: know why you boys get so ident and general manager of Foote, Cone excited about sweater girls. & Belding, that city, chairman of meeting. Oct. 12 -13 -Hotel Utah, Salt Lake 7 Take away their sweaters and City. what have got ?" Spotting? you Oct. 21 -23-Fourth annual general meeting -tv Wheeling Oct. 15- 16-Statler- Hilton hotel, wtrf of the Institute of Broadcasting Financial Los Angeles. ADVICE TO BACHELORS! Don't settle down Management, Sheraton -Cadillac hotel. De- until you can settle up! troit. Oct. 19-20--Hotel Skirvin, Okla- Wheeling wtrf -tv homa City. drinking do you do?" DOCTOR: "How much Oct. 21- Film & PATIENT: "Not much any more, doctor. Lately 23- Fourth International Oct. 22 -23 -Fort Des Moines hotel. I've been spilling most of it." TV Festival of New York, to be held in Des Moines, Iowa. conjunction with the eighth annual Indus- wtrf-tv Wheeling trial Film and Audio -Visual Exhibition, Oct. 26 -27 -Jung hotel, New Or- DRINK TO POVERTY . . it sticks to a man leans. when all his friends forsake him! New York Hilton hotel. Robert E. Spinner, Wheeling wtrf -tv president of Marketscope Research Co., New Nov. 9- 10- Statler hotel, Detroit. York, will discuss "How to TV ESSO HUMBLED! "Where did I get all Measure Ad- Nov. 12 -13 -Hotel Ten Eyck, Al- scratched up? I had a Tiger in my car but vertising Effectiveness." For additional in- bany. N. Y. not in the tank!" formation, write: Industrial Exhibitions Inc, wtrf -tv Wheeling 17 East 45th Street, New York 17. Nov. 16 -17 -John Marshall hotel, PROFESSOR: "Name the outstanding accom- Richmond, Va. plishment of the Romans ?" STUDENT: "They Oct. 22- Southern California Broadcasters understood Latin!" Association luncheon. Charles Parr of Cole- Wheeling wtrf -tv man -Parr Inc., Los Angeles agency specializ- FAIR AND CLOUDY! If a local weather man ing in real estate advertising, will discuss resigns. it's generally because the climate the use of radio in this field. Michael's Westinghouse Electric Corp.; Alvin Griese- doesn't agree with him. Restaurant, Hollywood. dieck Jr., Falstaff Brewing Corp., and Pope, wtrf -tv Wheeling Oct. 22 -23 -Fall meeting of Missouri Broad- Charles T. Birds Eye division of PONDERING! Calling a man in his sixties a General Foods Corp. Waldorf- Astoria hotel. may be a slight exaggeration. casters Association. Speakers include Robert sexagenearian J. Burton, president of Broadcast Music New York. Wheeling wtrf-tv Inc.; Robert T. Mason, president of Marion COLLEGE BOUND! "Son, I want you to be- Oct. 29 -Forum on Broadcast Controls come a skin specialist. Your patients will Broadcasting Co.; sales clinic conducted by Fred A. Palmer, sponsored by Indiana University. Among never get you out of bed at night, they never and taped interviews with participants are FCC Commissioners Fred- and never get Missouri's gubernatorial and die, they well!" senatorial can- erick W. Ford and Robert E. Lee, university wtrf -tv Wheeling didates. Ramada Inn, Jefferson City. campus. Bloomington, Ind. 'SOMETHING FOR EVERYONE is the pro- Oct. 22- 23-Meeting of Indiana Broadcasters gramming offered to the big WTRF -TV audi- Association, Marriott hotel, Indianapolis. ence in the Wheeling/Steubenville Market. Have Rep Petry arrange your WTRF -TV spot Oct. 23 -ABC Radio regional affiliates meet- NOVEMBER schedule to get that particular audience seg- ing, Des Moines, Iowa. ment you're after. Nov. Second Canadian Radio Commer- Oct. 25- 26- Annual convention of Massachu- 5- setts Broadcasters Association, Hotel Som- cials Festival, sponsored by the Canadian CHANNEL erset. Boston. Radio Sales Bureau and the Radio & Tele- WHEELING, vision Executives Club. Entries close Sept. SEVEN C WEST VIRGINIA Oct. 25- 28- National convention of the Na- 19. Duplicate awards will be made for tional Association of Educational Broad- English and French commercials. There are casters. Speakers include Carl T. Rowan, three entry groups and four commercial director of the U. S. Information Agency, categories. Park Plaza hotel, Toronto. and Dr. Lester F. Beck, professor of psychology for the Oregon State System of Nov. 6 -7 -Fall meeting of Maryland -D. C: Higher Education. Austin (Tex.) Auditorium. Delaware Broadcasters Association, Wash- ingtonian motel, Rockville, Md. Oct. 27 -ABC Radio regional affiliate meeting, New Orleans. Nov. 7-8- Western area conference of American Women in Radio & Television, Oct. 27- 28- Seminar in programing by Tele- Beverly vision Program Development Group, WGN Hilton hotel, Beverly Hills, Calif. BROADCASTING distributes more Mid -America Broadcast Center, Chicago. Nov. 10 -ABC Radio regional affiliate meet- PAID circulation annually than Oct. 27- 28-Meeting of Future of TV in ing, Detroit. the combined total of all other America Committee of National Association of Broadcasters on CATV matters, Jung Nov. 10- Deadline for comments on Fed- publications in its field. hotel, New Orleans. eral Trade Commission's proposed rulemaking to define description of TV screen sizes. Oct. 27- 30- American Association of Adver- tising Agencies western region convention. Nov. 10 -11- Eastern annual conference of John Crichton, AAAA president, and Nor- American Association of Advertising Agen- man Strouse, AAAA board chairman, are cies meets in New York at Hotel Plaza. featured speakers. Phase two of the con- Thomas C. Dillon, president of BBDO, is sumer judgment of advertising study will chairman of region board of governors. be explained. Other sessions will include pretesting of TV commercials, new product Nov. 11- 14- Annual conference of Radio - introductions, a panel of TV film producers Television News Directors Association, Rice and a panel of advertising agency creative hotel, Houston. Keynote speaker will be directors. Beverly Hilton hotel, Beverly John B. Connally, governor of Texas. Hills, Calif. Board of directors is scheduled to meet in Los Angeles on Oct. 27. Nov. 12- Public service workshop for personnel of civic, social and welfare organizations in how to use Oct. 28-International Radio & Television radio most effectively. at Waldorf All -day meeting sponsored under joint aus- Society newsmaker luncheon pices of the Southern California Broadcast-. Astoria, New York. Louis Harris, political ers Association pollster, is guest speaker. and the University of South- ern California at the university campus, Los Oet. 28-Annual stockholders meeting of Angeles. Official Films Inc. Delmonico's hotel, New York. Nov. 13 -ABC Radio regional affiliate meet- WRE W-T V ing, Albany, N. Y. Augusta ... TOWERfuI in Oct. 28- 30- Twelfth annual marketing con- Nov. 13 -14-Board of trustees meeting of ference of the National Industrial Confer- educational foundation of American Wom- Popularity & Performance ence Board Inc. Speakers and participants en in Radio & Television, Washington. include Thomas B. McCabe Jr., Scott Paper Co.; K. E. Staley, General Motors Corp.; Nov. 16- Edward Petry & Co. annual pro- Donald M. Kendall, Pepsi -Cola Co.; Arch C. motion seminar at Pick- Congress hotel, West, Frito -Lay Inc.; Jack Northrup, Purex Chicago. Corp.; Philip L. Bondy, General Cigar Co.; Nov. 16 -17 William G. Mennen Jr., The Mennen Co.; -Fall meeting of Oregon Asso- Seymour Marshak, Lincoln -Mercury division of Ford Motor Co.; J. Emmett Judge, Indicates first or revised listing.

16 (DATEBOOK) BROADCASTING, October 5, 1964 You know you belong in the Golden Triangle

The WSJS Television Market - No. 1 in North Carolina

Because WSJS Television's Golden Triangle comprises a 3 metro city -33 county Grade A coverage that's the =CUIM No. 1 market in the No. 12 state, being No. 1 in population, households and retail sales in North Carolina. TELEVISION WINSTON -SALEM / GREENSBORO / HIGH POINT Represented by Peters, Griffin, Woodward BROADCASTING PUBLICATIONS INC. elation of Broadcasters, featuring reception PawnorNT Sot TAlbaorr for state legislators, Marion motor hotel, VICE PRESIDENT MAVBY LONG VICE PRESIDENT EBWni H. JANITS Salem. VICE PRESIDENT WINFIE.D R. Levi Nov. 16- 18- Annual convention of the SECRETARY LAWRENCE B. TAIseorr Broadcasters' Promotion - TREASURER B T. TAIBHOrr Association, Pick COMPTROLLER IRVING C. MILLER Congress hotel, Chicago. Assn. TREASURER JOANNE T. COWAN Nov. 17 -First annual Georgia FM Day seminar sponsored by Georgia Association of Broadcasters. Riviera motel, Atlanta. Nov. 17 -ABC Radio regional affiliate meet- nieire6íiroatIcastiiijmB ing, Richmond, Va. Nov. 17-19--Television Bureau of Advertis- Executive and publication headquarters: ing's 10th annual meeting, New York Hllton BROADCASTING-TELECASTING Bldg., 1735 DeSales hotel, New York. Street. N.W., Washington. D. C. ZIP code 20036. Telephone: 202 Metropolitan 8 -1022. Nov. 19-East Central annual meeting of American EDITOR AND PUBLISHER Association of Advertising Agen- Sol Taishoff cies in Detroit at Hotel Sheraton -Cadillac. John S. Pingel, president of Ross Roy Inc., that city, chairman of regional board of Editorial governors, will preside. VICE PRESIDENT AND EXECUTIVE EDrroR Nov. 19-20--Fall convention of Ohio Asso- Edwin H. James ciation of Broadcasters. Speakers include EDrroRIAL DIRECroR (New York) George Storer Jr., chairman of National Rufus Crater Association of Broadcasters -Radio Advertis- MANAGING EDITOR ing Bureau Methodology Steering Commit- Art King tee and president of Storer Broadcasting SENIOR Earross: Bruce Robertson (Holly- Co.; Charles Stone, manager of NAB radio wood). Frederick M. Fitzgerald, Earl B. code; FCC Commissioner Kenneth A. Cox; Abrams. Lawrence Christopher (Chicago). Robert J. Burton, president of Broadcast Leonard Zeidenberg, David Berlyn (New Music Inc.. and Robert Mason, chairman of York), Rocco Famighetti (New York); Asso- All- Industry Radio Music License Commit- CIATE EDITORS: Sid Booth, Sherm Brodey, tee. Christopher Inn, Columbus. George Darlington; SIAM' WRITERS: Gary Campbell, Barry Cricketer, Jim deBetten- Nov. 23- Comments are due on FCC's court, Larry Mollie, Victor Rossi; EDITORIAL notice Assn:mew: Blll Bayne, Sonya Lee Brock - of inquiry and proposed rulemaking stein. SEcRerARY To THE PUBLISHER. Gladys regarding mutual funds and other invest- Hall. ment houses that are in technical violation LAST of multiple ownership rules. FOR Business ALL Cloy. 25 -28- Television Information Office COPY VICE PRESIDENT AND GENERAL MANAGER TV festival at 54th annual convention of Maury Long National Council of Teachers of English, Cleveland. VICE PRESIDENT AND SALES MANAGER Winfield R. Levi (New York) DECEMBER Broadcasting ASSISTANT PUBLISHER RADIO THE SUSINESSWEEHEY OF TELEVISION AND Lawrence B. Taishoff Dec. 2 -5 -Sigma Delta Chi National Con- vention at Hotel Muehlebach, Kansas City, SOUTHERN SALES MANAGER: Ed Sellers; Pao - Mo. Keynote YEARBOOK OUCrION MANAGER: George L. Dant; address to be given by Ben- Tam= jamin M. McKeiway, Final deadline for MANAGER: Harry Stevens; ADVERTISING ASSIST- Washington Star ANTS: Robert Sandoz.. Richard LePere, Carol (WMAL- AM -FM -TV Washington and WSVA- station advertising Ann Cunningham, Claudette Artini; SECaE- AM-TV Harrisonburg, Va.). TART TO THE GENERAL MANAGER: Doris Kelly Nov. 1, 1964 Dec. 18 Reply comments are due COMPTROLLER: Irving C. Miller; ASSISTANT FCC's - on Write, or call collect AUDITOR: Eunice Weston. notice of inquiry and proposed rule - making regarding mutual funds today to any investment and other Publications and Circulation houses that are in technical BROADCASTING violation of multiple ownership rules. office DIRELR'OR or PUBLICATIONS John P. Cosgrove JANUARY Milton Adams, William Criger, David A. Jan. 15 -17-Board of directors meeting of Cusick, Lisa Ishii, Christer Jonsson, Tannor American Women in Radio & Television, Kopp, Edith Liu, James Williams. Hilton hotel, New York. Bureaus Jan. 22- 24- Advertising Assciation of the West convention. World Trade Center, New York: 444 Madison Avenue, ZIP code Francisco. San 10022. Telephone: 212 Plaza 5 -8354. EorroexAL DIRECTOR: Rufus Crater; SENIOR Jan. 25 -29- Winter Eorroas Famighetti; meeting of boards of David Berlyn, Rocco National Association of Broadcasters. Palm STAFF WRITERS . John Gardiner, Ellen R. Mc- Springs Cormick, Robert Rosenblatt; ASSISTANT: Riviera, Palm Springs, Calif. Frances Bonovitch. Jan. 26- 28- Twentieth annual Georgia Ra- VICE PRESIDENT AND SALES MANAGER: Winfield dio-TV Institute, University of Georgia, R. Levi; INSITrUTIONAL SALES MANAGER: Athens. Eleanor R. Manning; ADVERTISING REPRESENTA- Forum is sponsored by university rrvE: Robert T. Fennimore; ADVERTISING and Georgia Association of Broadcasters. ASSISTANT: Beryl W. Stern. Chicago: 360 North Michigan Avenue, ZIP FEBRUARY code 60601. Telephone: 312 Central 6 -4115. SENIOR EDITOR: Lawrence Christopher; Mm- Feb. 2- 3- Advertising Federation of Ameri- WEST SALIM MANAGER: Warren W. Middleton; ca /Advertising Association of the West con- ASSISTANT: Rose Adragna. vention. Statler- Hilton, Washington. Hollywood: 1680 North Vine Street, ZIP code 90028. Telephone: 213 Hollywood 3 -3148. Feb. 4- 5- Annual conference of presidents SENIOR EDITOR: Bruce Robertson; WESTERN of state broadcasting associations under SALES MANAGER: Bill Merritt. auspices of National Association of Broad- Toronto: 11 Burton Road, Zone 10. Tele- casters. Shoreham hotel, Washington. phone: 416 Hudson 9 -2694. CORRESPONDENT: James Montagnes. MARCH March 15- American TV Commercials Fes- BROADCASTING. Magazine was founded in 1931 tival. Waldorf- by Broadcasting Publications Inc., using the Astoria, New York. title, BROADCASTING-The News Magazine of the Fifth Estate. Broadcast Advertising March 21- 24-National Association of was acquired in 1932, Broadcast Reporter in Broadcasters annual convention. Shoreham 1933 and Telecast' in 1953. BROADCABTING- and Sheraton Park hotels, Washington. TELECASTINC was introduced in 1946. *Reg. U. S. Patent Office Copyright 1964: Broadcasting Publications Inc. Indicates first or revised listing.

18 (DATEB00K) BROADCASTING, October 5, 1964 OPEN MIKE°

Raves for radio

EDITOR: Your special report, "The Many Facets of Radio," in BROADCAST- ING, Sept. 28 is excellent. Radio is more dynamic now than ever before. Your alert and perceptive coverage of radio is always interesting and informative. I am sure it is appreciated by advertisers and agencies as well as the broadcasters themselves. - Ronald W. Gilbert, New York sales manager, CBS Radio Spot Sales.

EDITOR: In all my years in radio, I can't remember having ever seen such a pene- trating and thorough -going analysis of the radio medium. Once again the study demonstrates the continuing growth, development and maturity of the radio medium.-Sherril W. Taylor, vice president for radio, National Association of Broadcasters, Washington.

EDITOR: In the 27 years I have been reading BROADCASTING, I have enjoyed many terrific treatments of various subjects. "Special Report: Radio" surpasses them all. Edwin K. Wheeler, executive vice president, The Evening News Asso- ciation (wwJ- AM- FM -Tv), Detroit. TOP PERFORMANCE AT LOW COST EDITOR: A meaningful and complete document.... Please send 10 copies and with the Visual Zoom Camera bill. Edward C. Obrist, director of broadcasting, Boston University. The Mark 10 Visual Zoom Camera is the first truly new camera design since the beginning of commercial TV. EDITOR: I am very much interested in getting five reprints each of "Radio Audience" and "Radio Has the Facts OPERATING EXPENSES CURTAILED and Figures" in BROADCASTING, Sept. 28. -Dave Bolton, general sales manager, with the Visual Zoom Camera WIBG Philadelphia. o Less lighting, less air- (Overprints of the Sept. 28 issue have been required with the exhausted. Reprints of "Special Report: Ra- conditioning dio" will be available on request. Write: new 3" 1.0. sensitivity Reader's Service, BROADCASTING, 1735 DeSales St. N. W., Washington, D. C. 20036.) Designed for long life 1.0. tubes - up to 5,000 hours Transistorized circuitry provides low power consumption, Questionable conduct plug -in interchangeability Results in long stable opera- EDITOR: The handling by many radio tion for minimum service time stations of the relationships among the o Simple set -up Beatles, their crowds and the police has been a discredit to broadcast journalism. Many popular music stations, during the Beatles' U.S. tour, announced where the singers were staying, what their schedules would be and sent reporters or disk jockeys to cover their Write for descriptive bulletin No. 310. arrival and visit to town. Visual Electronics Corporation provides the broadcast in- This is fine. But, when, in response dustry with the first completely solid -state television studio to this information a large, unruly product line. crowd of screaming girls appears, some stations have taken a stand that is open- ly hostile to the police who must be VISUAL ELECTRONICS CORPORATION drawn away from more important duties Keeps Yeu in Vi1w1 to control the mob, and who must often 356 west 40th street new york, n. y. 10018 (212) 736 -5840

BROADCASTING, October 5, 1964 19 take extensive precautionary measures to protect the safety of the actors and the spectators.. . Although the New York Times reported that the Beatles' concert in Cleve- land was held up only a few minutes by police while the audience was sub- dued, a New York radio station gave an angry report implying that the show was stopped and the audience sent home by police. The whole effect is as if a radio station were to cry "fire" and then scold people for running and the fire depart- mentment for coming.... David B. Weber, school of journalism, Ohio State University, Columbus.

One at a time EDITOR: Some three or four times yearly WLBN publishes a small four-page stuffer for mailing with our bills. Infor- mation contained in this piece is ob- tained from success stories . . . we would like permission to clip and reproduce (giving full credit to BROAD- CASTING) various stories from time to A LEADER time from your excellent publication... Hit Central New York's rich 24 counties with com- J. T. Whitlock, manager, WLBN Leba- mercials delivered by WSYR -TV -the leader in the non, Ky. (Copyright laws prevent our giving blanket market year after year. It's important to use the permission to reprint any article in the leading station in a market that has: magazine without losing our protective rights. In most cases we can give permission to reprint articles when specific re- Population of 2,508,700 made for reprint.) Buying Power -$5,434,133,000 quests are each such Total Homes- 740,870 TV Homes -689,800 One down, one to go Retail Sales -$3,273,465,000 EDITOR: Thanks to your fine magazine Food Sales -$789,846,000 I've procured, via Broadcast Music Inc., Drug Sales -$94,327,000 an excellent recording on proper pro- (Market Data Source -SRDS, Jan/84) nunciation of classical selections and composers. I'd like to know if anyone WSYR -TV DOMINATES has a recording on the proper pronunci- ation and enunciation of the most com- because of SEVEN YEARS of UNBROKEN monly mispronounced words over the LEADERSHIP in the market, in ARB REPORTS. air. Andrew Stoff, 933 Winchester, NUMBER ONE in HOMES Lincoln Park, Mich. DELIVERED . . . *20 PER CENT over Station No. 2 ... *65 PER CENT over BOOK NOTE Station No. 3. "Mass Communications and National Development," by Wilbur Schramm. ARB for March, 1964, Sign -on to Stanford University Press, Stanford, Sign -off, Monday thru Sunday. Calif., and UNESCO Paris. 333 pages. $7.50 More than 70 countries are attempting what has been called "the terrible ascent" from traditional society to the modern world. What mass communications have done, what they can do and what they should do is set forth in this WSYR T V book, with many actual examples of NBC successes and failures. Mr. Schramm, Affiliale director of the Institute of Communica- tion Research at Stanford, accepted the Channel 3 SYRACUSE, N. Y. 100 K W assignment to make the study after a 1962 UNESCO survey had revealed Plus WSYE -TV channel 18 ELMIRA, N. Y. that 70% of the worlds' populations were lacking in adequate information Get the Full Story from HARRINGTON, RIGHTER & PARSONS facilities.

20 (OPEN MIKE) BROADCASTING, October 5, 1964 Just so nobody will notice us

Sometimes we like to be conspicuous by Quite a sum to spend not to be noticed! our absence. For example, we spend upward This investment in a program to main- of $6 million each year to keep smoke and tain clean air and water is another oppor- fumes out of the air above our refineries and tunity for Humble to fulfill the responsibil- impurities out of the water we have used. ity of leadership.

HUMBLEOIL & REFINING COMPANY AMERICA'S LEADING ENERGY COMPANY

BROADCASTING, October 5, 1964 21 Pro or con? One of the most hotly contested ballot issues ever to confront California voters is the up- coming Proposition 14, which would repeal the bitterly controversial California Fair Housing (Rum- ford) Act. Opposing billboards and bumper stickers are everywhere: battle lines are sharply drawn. To cut through the barrage of partisan opinion and present both points of view in crystal -clear focus, on Saturday night, September 19, KNXT staged an hour -long live television debate, bringing together -for the first time -the leading spokesmen from both sides in a dramatic face -to -face confrontation. N O It was a historic broadcast. Never before has a debate dealing with a matter of such heated local interest been seen by so many people in the nation's number one state. Made available by KNXT to all Cali- fornia affiliates of the CBS Television Pacific Network, it was seen by an estimated 850,000 viewers (600,000 viewers within the KNXT area alone!)*. This unprecedented broadcast debate was just another example of the continuing, far -reaching programming in the public interest conceived add produced by CBS Owned KNXTm2 LOS ANGELES

*Based on ARB television estimates, subject to qualifications which KNXT will supply on request. MONDAYMEMO from FRANK W. HARTMANN, Chemstrand Co., New York

The `big show' is an important ingredient

Chemstrand's swing to "big show" -the before, the during, and the after. During a year, approximately 1,000 are television over a period of six years may Before any Chemstrand television covered by members of our merchandis- not have been unique. But it is a fact, program sees the light of day-or the ing department. and highly successful in winning con- lenses of the TV cameras -work begins Some of the ingredients of this coor- sumer acceptance of Chemstrand's fiber on a multitude of merchandising aspects dinated merchandising, advertising and products in the carpet market. of the total effort. Because licensed promotion program include: Chemstrand, in first promoting Acri- carpet mills are of primary importance A cooperative advertising program lan acrylic fiber, its initial product in to us, all work with carpet distributors during the period covering the shows: the soft floor covering field, used print and retailers is coordinated with and Sept. 13 -Nov. 29. media primarily because of distribution through these people. Every effort is Suggested retail aids, advertising limitations during this introductory pe- made to focus attention upon the cus- art ready for reproduction, point of pur- riod in 1957. tomer as the maker of the carpet. chase display materials -all tieing in But as Acrilan won trade and con- Within the framework of this "in- with the television shows, and all de- sumer acceptance -and as more carpet gredient concept," we strive to make signed to feature carpet name by manu- mills came into the Chemstrand fold - everyone involved in the making and facturer, and name of retail carpet television became an important factor selling of carpets made with our prod- dealer. in the company's over -all marketing ucts aware of the importance of our Selling aids; a battery of effective program. programs as sales aids to them, and to sales motivators including mobiles, Utilization of national network tele- their own individual efforts. Our object coffee mugs, floor cards, plastic carpet vision at that time of course was not is not only to convince them of this fact, clips, consumer booklets, and salesmen's unique. In the soft floor -covering busi- but to prove to them that by utilizing fact folders. ness, however, the fact that Chemstrand our work in conjunction with their own, Sales training films, national advertis- went into television on a consistent they have the most to gain. This has ing in magazines, and above all, the basis and with a planned merchandising been demonstrated time and time again personal follow- through of men who program built around the shows proved to us, when our customers tie in their are carpet merchandisers are other fac- not only to be unprecedented in the own advertising and promotion efforts tors in the total effort. carpet field, but also produced results. with Chemstrand's. Results in every The work does not end the moment Recently a leading home furnishings case have been impressive. the show is seen on the screen. The trade publication declared: "It was Trailers and Lead -ins Thus, at the show itself is used as an attraction and Chemstrand which brought TV to bear beginning, to convince the immediate as a reason to hold sales training meet- on carpet fibers." customer, the carpet distributor, the re- ings. TV sets are moved into meeting Today we favor the "big show." This tailer that the Chemstrand program is rooms to permit viewing of the shows is the important program with strong for him, and enable him to take advan- in color. Carpet dealers are urged to audience appeal, such as our Tour of tage of it, special film trailers and lead - invite potential customers to come into Monaco with Grace Kelly; Bob Hope ins are developed around the commer- the stores and see the show. And, every specials; Elizabeth Taylor's London and cials. In every case, the star of the show opportunity is provided the individual the forthcoming tour of Rome with is used in these lead -ins to add a per- carpet dealer to take advantage of Sophia Loren. sonal touch in presenting the program Chemstrand's TV efforts with his own Working with TV No matter what to the trade. advertising. the show may be, one fact is always Initially the show, the film lead -in Studies are made to determine the paramount in our use of television. This and the program around them are shown show's effectiveness in moving potential is the importance of a coordinated mer- to the trade at the important carpet carpet customers to visit local stores. chandising, advertising and promotional markets held throughout the country. The continued acceptance of carpets program that is designed and built During and after this period, sales train- made with Acrilan acrylic fiber and around the show and executed to a peak ing meetings with carpet distributors Cumuloft nylon vouch to a degree for of efficiency before, during and after and dealers, arranged also to coordinate the effectiveness of the media we em- the show is on the air. Most of this with the company's customers is held. ploy. effort, of course, is concentrated in the period before the show. This is the Chemstrand line -up of shows for fall: Sept. 13, the company Frank W. Hartmann is director of home presented ABC's Premiere Showcase furnishings and tire merchandising, ad- program which received favorable re- vertising and promotion for the Chem- views all around; Oct. 3, Hollywood strand Co. division of the Monsanto Co., Palace with Maurice Chevalier as host; New York. Prior present Oct. 24, Hollywood Palace with Betty to his Chemstrand position Mr. Grable and Harry James; Nov. 12, So- Hartman was manager, Acri- phia Loren in Rome, a special. Ian home furnishings. He joined Chem- Important shows? Yes. But they are strand in 1955 after doing sales and mar- not an end in themselves. They are the keting work for Cabin Crafts Inc., Dalton, beginning where Chemstrand's market- Ga. A Dartmouth graduate, he received ing plans are concerned. a master's in business administration from Let's consider the three areas of con- the Harvard School of Business in 1951. centrated effort set in motion by any television show Chemstrand undertakes

24 BROADCASTING, October 5, 1964 Quality by any measurement is on the record at WELI. The station with the adult purchasing power audience in New Haven. The station that makes New Haven a better buy. 5000 Watts; 960 KGs

NATIONAL: H -R REPRESENTATIVES, INC.; BOSTON: ECKELS & COMPANY WELI

BROADCASTING, October 5, 1964 25 One- minute spot buys in Indiana will put these favorites to work for you!

IN FT. WAYNE, INDIANA IN SOUTH BEND - ELKHART

1 -2:30 P.M. Monday Thru Friday

Today THE MIKE Hugh Downs, host 7 - 9 A.M. DOUGLAS GROUCH SHOW The Best of

MARX Women love him -and so do sponsors! His show is big on entertainment, big on current topics; and 1 -1:30 P.M. the biggest guest stars co -host week after week. No wonder it cops top ratings in so many markets. Participate with one -minute spots for $20 flat. The The 6:30-7:30 P.M. Monday Thru Friday TEXAN RIFLEMAN Mon., Wed., Fri. Tues., Thurs.

5:30 -6 P. M. THE TONIGHT 11:20 P. M. -1 A. M. SHOW Starring Starring Clint Walker as Cheyenne Bodie in rugged, JOHNNY CARSON he -man, action -type tales of the Old West. Daily. First run off network in this rich market. OTV

SOUTH SEND_ i FORT WAYNE ABC ®NBC ECKHART

CALL i

THE COMMUNICANA GROUP G.

H THE COMMUNICANA GROUP

MEMBER STATIONS OF THE COMMUNICANA GROUP U JOHN F. DILLE, JR., PRESIDENT

26 BROADCASTING, October 5, 1964 7HS188 alf October 5, 1964, Vol. 67, No. 14 Something new to sell? Try TV

That's what 130 products did in four -month period, check of Broadcast Advertiser Reports shows; many, pleased with tests, are going on to full campaigns

"New" products moved into televi- Many of these failures have been the brands making their first appearance in sion with production -line regularity this result of companies diversifying into BAR monitoring. Because test cam- summer in test campaigns seeking the unfamiliar areas. The clutter in the paigns occasionally do not coincide with sales success they need to become major market created by all these new prod- BAR's staggered- markets pattern of advertisers later on. ucts has led to greater competition for monitoring, some products on the list Commercials for more than 130, available media." may actually have gone into television mostly products that themselves are Introduction also takes time, with several months ago but may have been new but also including some previously companies frequently taking their new out-or in and out-since that time. introduced brands that are essentially products off the market for "refinement" Obviously, the list also includes some new to television; were detected by -or retirement. But for those that products that are not themselves new, Broadcast Advertisers Reports in its survive, the growth period is getting but are new to TV in the sense that off -the -air monitoring in 75 markets in shorter -and so is the life cycle, Mr. they have not used television to any June, July, August and September. Hillman told the ANA group. great extent in recent years. This number may represent a record, Pace Quickens "Before 1920," he Using the BAR June -September re- although precise comparisons were not said, "it took 20 years for a product ports as a base, BROADCASTING can- available. A similar computation by to reach maturity; and it was often vassed most of the agencies or adver- BROADCASTING in 1962, also based on longer before saturation and decline tisers involved to determine the outcome BAR records, showed some 50 different took place. In the 1920s and 1930s, of TV usage to date and many plans for products in television on a beginning or the period to maturity had shortened to expansion of advertising and distribu- test basis over a five and a half month 12 years, and then to five years in the tion. Here are some of the highlights: period (BROADCASTING, June 25, 1962). 1940s and 1950s. Soaky Launched The Colgate -Pal- Many Categories The list encom- "Today, the average growth to ma- molive Co., New York, through Ted passes product categories as diverse as turity is three years. This means that, Bates & Co., also New York, introduced motor oil, baby powder, cigarettes and instead of 12 or even five years in which Soaky bar soap in June and during toys (one of the most frequently en- to build profit centers, today's marketer September was going with "saturation" countered single categories), made by has three years in which to make it schedules of spot TV in 75 markets. companies ranging from some of the or not. In this short time, he must Further use of spot television for the largest advertisers now in television to either rejuvenate the product or milk product is likely though there repor- some that are offering their first prod- it and move out." tedly will be a cutback for the present. uct through television. BAR's new -products reports list all Revlon Inc., New York, is using spot A check of these companies and their agencies showed an equally diverse pattern of television usage, extending from one- station tests to full -scale campaigns Remco budget is over $3 million in '64 in 75 markets or more. In some cases the product introduc- Remco Industries (toys) will pour tionwide saturation campaign, using tion -and the TV test-had already virtually its entire 1964 TV budget children's shows, that started the last been terminated, or never got past one of $3,250,000 -up from last year's of August and will end Christmas. or two markets. In many, distribution approximate $900,000 - into new- Remco generally concentrates on was gaining and television usage ex- product TV advertising. new products in its yearly campaign panding. Advertising will concentrate on and indications are that next year New -product introduction historical- five new products: 'Barney's Auto it will do the same. Remco Adver- ly has been a slow process and a risky Factory"; "Blippo the Builder "; tising Manager Milton Stanson pre- business. Just how risky was stressed "Hamilton Invaders "; "Monkey Di- dicts that massive television advertis- last week by Murray Hillman, senior vision" and "Thimble City." Two ing will result in a very successful vice president of McCann -Erickson, in 60- second commercials each have year for Remco, noting that "Remco a talk at an Association of National Ad- been produced for `Blippo" and far outspends any other toy manu- vertisers, workshop in Chicago (also "Hamilton Invaders" and one each facturer in TV advertising dollars see page 40). for the other toys. spent per toy ". "In recent years," he noted, "eight Advertising plan consists of a na- Agency: Gumbinner -North, N. Y. out of nine new products have failed.

BROADCASTING, October 5, 1964 27 SOMETHING NEW TO SELL? TRY TV continued ington Hosiery Mills, New York) is in TV for the first time in four years, TV in prime markets to promote its using minutes and 20- second announce- new Esquire Shoe Quik Ease, described ments in prime, day and fringe time as disposable shoe -shine pads. Minute Prime TV available in major markets for both Cameo con- commercials are being used to demon- ventional sheer hose and Cameo Span- dex support stockings. Burlington strate the new product with campaign An analysis by the Television initiated this fall set to continue officials say "sales results have been ex- Bureau of Advertising released cellent we are happy with television throughout the year. Agency is Grey last week indicates there are "ex- ... Advertising, New York. and will continue to use it indefinitely." cellent buys" available in prime- Agency is Doyle Dane Bernbach, New Bristol - Myers introduced Sentry time television, particularly in the shampoo last month and advertised the York. area of 20- second spots, both now American Tobacco Co., New York, product in three markets. A B -M and after the November elections. spokesman said the test there would introduced Lucky Strike king -sized filter Bill MacRae, TVB vice presi- determine the course action, cigarettes in late August, using spot future of dent in charge of spot TV, re- declined to give additional details TV in Indianapolis, Memphis, Des but ported that the alert buyer can now. The agency is Young & Rubicam, Moines, Iowa, and Spokane, Wash., plus New York. build "strong 20- second spot network TV. The agency is BBDO, Gerber Products Corp., Fremont, schedules between now and Christ- New York. Lucky Strike filters was the Mich., made its entry into the baby mas." He noted that the value of fifth new cigarette product introduced prime is clothing field this summer with a line of the 20- second breaks by American Tobacco since the first of "Gerber baby wear" products to be sold pointed up in tabulations in TVB's this year. exclusively in supermarkets. One -minute research project titled "selectroni- Quaker Oats Co., Chicago, placed spots are being used in five test markets scope." Aunt Jemima Easy Pour granulated - Denver, Phoenix, Salt Lake City, The advantages of the prime pancake mix into distribution in August. Dallas and Portland, Ore. to promote 20- second breaks, as cited by Mr. The introduction was supported by par- the line of infant shirts and socks, train- MacRae, include their reach, fre- ticipations on various ABC-TV and ing pants and crib sheets. The test cam- quency and economical costs plus NBC -TV daytime and nighttime pro- paign began this summer and is expect- the opportunities of reaching both grams. Agency is J. Walter Thompson ed to last for several months. The the male and female heads of the Co., New York. agency is D'Arcy Advertising, New family simultaneously. Desitin Chemical Co., subsidiary of York. Thomas Leeming & Co., Providence, Toys Introduced Ideal Toy Corp. R. I., introduced Desitin baby powder placed on the market this summer four last month via spot TV in six major new toys- Motorific, Crazy Clock dren shows. market on the East and West coasts. game, Big Press and Smarty Birds- Marx Adds Spot Louis Marx Inc., The powder is an offshoot of the which are being promoted in 151 mar- New York toy manufacturer, through Desitin ointment, which has been on the kets on two syndicated cartoon series, Ted Bates, is introducing seven new market for many years. The introduc- Magilla Gorilla and Peter Potamus. toys adding spot television to network tory campaign is expected to be broad- These two properties have been bought TV schedules. Marx is using 30 spot ened by the beginning of next year as exclusively for Ideal on a 52 -week basis markets -two or three stations per mar- distribution spreads, and network TV and have been used during the past ket with each carrying weekday spots. will be considered in 1965. The agency year by other toys and games in the All of the toys were introduced in Sep- is Compton Advertising, New York. company's line. The agency is Grey tember. All three TV networks have Quaker Campaign Quaker State Re- Advertising, New York. Marx business representing a total of fining Corp. (motor oil), Oil City, Pa., American Character Inc., New York, more than 300 one -minute announce- has been using TV in a special way, introduced last month two "assemble -it- ments in the fourth quarter. sponsoring one -hour programs from yourself" toys for young girls, using Mattel Inc., another major user of time to time starring Arthur Godfrey on spot TV for the first time in 30 major television to promote a wide selection of CBS -TV and more recently Bing Crosby market areas. The campaign, placed toys, has been on the air for at least on ABC-TV. The advertiser uses these through Helitzer, Waring & Wayne, three new products - Mattel Vrroom special programs as the starting point New York, will run for 13 weeks engine, Barbie children's fashions and for a massive merchandising- promotion- through the peak gift- giving season at Mattel travel costumes - all through al campaign. Agency is Kenyon & Christmas on behalf of Tressy's beauty Carson/Roberts, Los Angeles. Eckhardt, New York. salon and Tressy's penthouse. Minute Among the toy advertisers spending Chemway Corp.'s Curaplex psoriasis spots are used to provide time for dem- heavily in TV, Remco Industries will remedy ran a nationwide daytime spot onstration. Approximately seven an- put more than $3 million into new campaign from May to mid -September, nouncements per week are used, al- product advertising in the medium (see and plans to launch another cycle start- though in New York and Los Angeles page 27). ing mid -October. Agency: Gumbinner the frequency rises to 15 or more spots Emenee Inc.'s Emenee Formax "7" & North, New York. a week. Commercials are placed in set and Emenee Headline printer toys Goebel beer, Detroit, through Carl local and syndicated programs with ap- are using minutes and half- minutes in a Ally Inc., New York, is "doing nicely" peal to children. nationwide spot campaign that began in in its spot TV campaign, according to Another HW &W client, the Transo- September and will run until Christmas. an agency spokesman. Goebel Brewing, gram Co., New York, also introduced Next year's plans will depend on suc- which was purchased by Stroh Brewing two new toys this fall, Hands Up Harry cess of toys this year. Agency: Hirsch, Co. this year, started an introductory (a target game) and Trik -Trak (a racing Tigler, Fried, New York. campaign for the new nonpasturized car game). One -minute commercials in Lionel Corp.'s Lionel "Helios 21," a Goebel beer in bottles in several mar- 30 major markets are being used for new space ship toy plans a spot televi- kets in July. The agency noted that 13 weeks through the Christmas season. sion campaign in 40 major markets be- the advertiser will probably expand the For these game programs, HW &W fore Christmas. Agency: Nadler & television schedule since it has done so placed spots in action -adventure syndi- Larimer, New York. well. Goebel beer is a regional beer. cated programs as well as various chil- Hosiery Back Cameo Hosiery (Burl- Schick Safety Razor Co., Culver

28 (BROADCAST ADVERTISING) BROADCASTING, October 5, 1964 City, Calif., will begin an advertising 10 years ago, is re- entering television Gold Seal wines and champagnes' campaign later this month on behalf of with a test campaign. A spot drive ran (Gold Seal Vineyards Inc., New York), a new hot-lather shaving cream. Net- in Miami, Tampa, and St. Petersburg, established products ran a successful work television and local spot TV will all Florida, and Denver, from July 22 test campaign in Birmingham, Ala., be used plus spot radio and print media. until Oct. 2, and a similar campaign will during June and plan a more extended Approximately $2 million has been al- run in New York from Nov. 9 through drive, marking their most ambitious use located to the campaign which will con- the end of December. Television efforts of television in November in 12 key tinue to Christmas. The agency is may be expanded after a study of the markets in the South, East, and Mid- Compton Advertising, Los Angeles. test campaign results. Agency: Don west. The campaign, to run until Janu- Schick Shaver Too Schick Washable Kemper & Co., New York. ary, will have a holiday theme and use Electric Shaver, which has been on the Zippers on TV Talon zippers (Don- 10- second commercials on news and market for over a year, used a spot ohue Sales Corp., New York) started a late -night discussion shows. Agency: campaign in major markets around the spot TV campaign in six markets in the for Gold Seal is Gilbert Advertising, time of Father's Day, and may place a South and West six weeks ago. The New York. pre -Christmas campaign but plans are six -week effort is ending now. Future Among other brands reported by not definite. Agency: Norman, Craig television plans will depend on the suc- BAR monitored in new TV usage dur- & Kummel, N. Y. cess of this campaign. Agency: Dele- ing the summer were Pillsbury's lemon Tussy Finish Touch makeup by Lehn hanty, Kurnit & Geller, New York. cream cake and Hawaiian frosting mix & Fink will use television for the first Roto -Broil Corp. of America, Long (through McCann - Marschalk, New time in a spot campaign covering 27 Island City, N. Y., introduced the Roto- York); Chung King Corp.'s frozen and markets. The 10 -week campaign be- Broil carving knife this year, using a canned sukiyaki and frozen and mix gins this month and will also include test campaign in five markets- Johns- egg roll (also McCann -Marschalk, New other Tussy cosmetics. Agency: Kud- town and Lancaster, Pa.; Hartford, York); Delson Candy Corp.'s Merri- ner, New York. Conn.; San Francisco, and New York - mints candy (Kudner, New York); Tetley iced tea mix (Tetley tea that started three monhs ago and will Jeffrey Martin Laboratories' Psorex skin division of Beech-Nut Life Savers Inc.) continue indefinitely. It may be expanded cream (Dunnan & Jeffrey, Union, was introduced with a spot television in other cities in the future. Agency: City, N. J.); Air Wick's Breezy room campaign during the summer months in Curtice, New York. deodorizer (Smith/Greenland, New markets east of the Mississippi. Future Touch 'n Cleen spray cleaner by York). plans are not definite. Agency: Ogilvy, Bunlap Corp., is using television market Also Jantzen Inc.'s men's sweaters Benson & Mather, New York. by market as it attains distribution. The (Homer Groening Advertising, Port- Richardson candy (Thomas D. Rich- campaigns started in August and may land, Ore.); Juvenile Shoe Corp. of ardson division of Beatrice Foods Inc.), be intensified when there is complete America's Lazy -Bones children's shoes Chicago, an established product that national distribution. Agency: Grant (Storm Advertising, St. Louis); Vir- did some television advertising about Advertising, New York. ginia Metalcrafters Inc.'s Riteway heat-

COMMERCIAL PREVIEW: Muriels use song and dance routine

Consolidated Cigar Corp., New tures Miss Adams in a soft -shoe Thomas Specials, starting in mid - York, is starting its fall selling season routine, assisted by the Hi-Lo's. In November. on TV with two commercials called the second spot, she leads a non- The spots were produced by Len - "one- minute musicals," with Edie existent orchestra while singing the nen & Newell, agency for Muriel Adams. The spots for Muriel Air praises of Muriel's Coronellas. The cigars. Ernie Motyl was the pro- Tips and Muriel Coronellas are in commercials will be carried on NBC - ducer. Ed Flynn wrote the music color. TV's Meet the Press on Sun- and lyrics. The commercials were The commercial for Air Tips fea- days and on that network's Danny filmed at MPO- Videotronics.

BROADCASTING, October 5, 1964 29 ers and furnaces (Henry J. Kaufman & duct, the Betty Crocker line of ready the experiment, seeing "many potential Associates, Washington); Kenner Pro- spread frosting for cakes (chocolate applications in the advertising agency ducts Co.'s Easy -Bake oven and Shot - fudge and creamy white), has been field." Around -the- Corner gun (Leonard M. using TV spot in four test markets Roger Harvey, television producer Sive, Cincinnati); LePage Inc.'s glue, since late August. TV is expected to be for the agency, did the "live" half of a tape and Pastey Pals products (Feld- included when the product goes na- Sealtest commercial, demonstrating to man & Kahn, Pittsburgh); D -W -G tional. wTTG, the desired manner in which the Cigar Corp.'s Marlin Cigarettes (W. B. Another product in test markets commercial should be handled, particu- Doner & Co., Detroit); H. C. Cole using TV spot is Kimberly -Clark Corp.'s larly the use of Sealtest's "Mr. Cool" Milling Co.'s Omega flour (Greenhaw bathroom tissue under the Kleenex puppet. Transmission was made from & Rush, Memphis); Plough Inc.'s Mex- brand label. The agency is Foote, Cone the Picturephone Center in Grand Cen- sana powder (Lake- Spiro-Shurman, & Belding, Chicago. tral Station, New York. Memphis). Eldon Industries through Klau -Van Lawrence Fraiberg, wTrG's general Meat Products Kitty cat Krumpets Pietersom-Dunlap, Los Angeles, started manager, who participated in the Wash- food, product & a new of John Morrell in July in some 40 markets and will run ington end of the demonstration, com- Co., Chicago, is using TV plus spot to end of pre- Christmas season, using mented that he "envisioned the time newspapers in about a dozen markets. one -minute film spot for Snippy Scissors when a program presentation to an Placed through Geyer, Morey & Bal- and a 20- second film plus 40 seconds agency can lard, Chicago. The brand went into be made by Picturephone done live by the host of the program service, when a commercial idea can limited distribution a couple of months for Designomatic wood burning sets. ago. be transmitted to a client or agency, and The spots for both products are placed when TV stations can also communicate Swift & Co., Chicago, about six in major market juvenile programs to each other through the service." Pic- months ago put its own brand of frozen across the country. meat balls into the consumer market turephone service is now at approxi- competition but so far has used spot mately the same stage as commercial TV in its own home town only where ADA adds `Shindig' to television before World War II, it was McCann- Erickson handles the account. explained. The limited distribution of the product schedule, raises budget The Bell System is currently operat- has yet to include other markets big ing Picturephone Centers in New York, enough to support TV but is expected to The milk producer members of the Chicago and Washington (BROADCAST- do so in the future. American Dairy Association have voted ING, June 29). Swift also is in test market phase for to invest a record $8 million in promo- a new dog food called Arf. Through tion and advertising for 1965 with an Business briefly ... Earle Ludgin & Co., Chicago, TV spot increase also slated for consumer media, The Republican National Commit- is being used for the test in Kansas it was announced last week by the ADA. tee, through Erwin Wasey, Ruthrauff & City and Syracuse. Additional TV is planned. Ryan Inc., N. Y., has ordered two half - Television spot is getting new busi- For fluid milk promotion, through hours on NBC -TV during October. The ness from Kenyon & Eckhardt, Chicago, Compton Advertising, Chicago, the committee has purchased for of Pabst Brewing Co. 9:30 -10 p.m. two products ADA added sponsorship on ABC -TV's EDT, These are the brewery's new Big Cat on Oct. 6 and 13, pre -empting Shindig, Wednesday 8:30 -9 p.m., effec- That Was the Week That Was. brand entry in the growing malt liquor tive last Wednesday (Sept. 30), to run field and its new bottled line of Andeker through the fourth quarter. Milk ad- Campbell Soup Co., Camden, N. J., beer Andeker, a long- established tap vertising continues on NBC -TV's Hunt- through Leo Burnett Inc., Chicago, will beer of the Pabst subsidiary, Blatz ley- Brinkley Report each week as well run a holiday promotion featuring Brewing Co., is a class competitor of as on the daily shows of Dick Clark on Franco-American beef, chicken, mush- Anheuser -Busch's Michelob and entered ABC Radio and Pat Boone on CBS room, and giblet gravies. Gravies will the consumer bottled market for the Radio. be featured on daytime TV on all three first time earlier this year. The ADA said it probably will con- networks. Spot TV will be used in se- Needham, Louis Sc Brorby, Chicago, tinue sponsorship on Shindig after the lected markets. in behalf of a new General Mills pro- end of the year for the rest of the 1965 Clairol Inc., New York, through Foote, season if the program reaches the audi- Cone & Belding, New York, has pur- ences estimated for it. The 1965 con- chased the one -hour ABC-TV broadcast sumer advertising budget will be $5,- of the Hollywood Deb Stars of 1965 Radio reprints available 575,000 up from $5.19 million this year. for third successive year. The show will Campbell -Mithun, Chicago, also shares be taped Nov. 21 at the Deb Star Ball Interest in "Special Report- the ADA account, handling all categor- and shown Jan. 2, 1965. Radio," which appeared in the ies except fluid milk. September 28 issue of BROAD- Procter & Gamble, Cincinnati, through CASTING, has been so great that Ayer tests Picturephone Benton & Bowles, New York, and Dr. the entire overrun of the issue has Pepper Co., Dallas, through Grant Ad- been exhausted. Reprints of the to give TV instructions vertising, Chicago, will again sponsor section have been ordered and will Miss Teen -age America Pageant on be available at 50 cents each up CBS -TV, Nov. 13, 10 -10:30 p.m. EST. to 25 copies, 40 cents for 26 to N. W. Ayer & Son, New York, on 100 copies and $35 a hundred Sept. 25 became the first agency to The National Biscuit Co., New York, for larger amounts. experiment with see -as- you -talk Picture- the Polaroid Corp., Cambridge, Mass., Those interested in reprints phone Service. The agency conducted a and DeLuxe Reading Corp., Elizabeth, should place orders promptly with test transmission of a combination com- N. J., will sponsor Thanksgiving Day Reader's Service, BROADCASTING, mercial, projecting both live demonstra- Jubilee on CBS -TV Nov. 26 from 10 1735 DeSales Street N. W., Wash- tion and film via Picturephone to wrrG a.m. -noon, EST. National Biscuit's ington, D. C. 20036. (Tv) Washington. agency is McCann -Erickson; Polaroid's Jerry N. Jordan, vice president at Doyle Dane Bernbach, and DeLuxe Ayer, said he was enthusiastic about Reading's Dancer-Fitzgerald- Sample.

30 (BROADCAST ADVERTISING) BROADCASTING, October 5, 1964 BY POPULAR DEMAND Knocking 'em dead from K.C. to Hong Kong Renewed through 1970 in Los Angeles Imml* Renewed through 1966 in New York Çehx THE CAT

THIS IS THE CAT.

Unlike any other cat in the history of entertainment.

The world's most famous fe- line, starring in the one and only "Felix The Cat" cartoon series made for television. 260 FOUR MINUTE EPISODES IN B/W OR COLOR (F) FTCP MCMLIX Felix The Cat Productions. Inc. RL TELEVISION CORPORATION

NEW YORK, 625 Madison Avenue, PLaza 1 -3110 CHICAGO LOS ANGELES

Trans -Lux Television International Corporation Zurich, Switzerland

31 BROADCASTING, October 5, 19ò4 Politicians saturate TV schedule Democrats and Republicans each spending about $1 million on networks in next four weeks; Republicans tailor spots for regional issues

Democrats and Republicans are pour- their candidate to use live television the party is saying to the nation as a ing about $1 million each into network statewide but not nationally? A spokes- whole, but more is said locally, depend- television time for the last four weeks of man said last week that so far it was ing on issues in the area. the presidential election campaign alone. thought that it would not be good for Now that the campaign has had time Additional untold millions will go into Senator Goldwater's image in the North- to establish Senator Goldwater as other local TV and radio for the election of east if he appeared in "an arm- waving- than "an arm -waving type," as the GOP state and local candidates. rally type" of format. spokesman put it, a nationally televised The Republicans plan to feature Sen- The Republicans, he explained, are speech in a rally setting is more feasible. ator Barry Goldwater (Ariz.), their pinpointing their campaign, tailoring One broadcast element missing from presidential candidate, in at least five one approach to one area and another the campaign -joint confrontation of prime -time network half -hours between elsewhere. That is why, he said, local the presidential candidates-has become now and election day. And they are spot is being used so heavily-because a significant aspect of the GOP strategy. scattering 32 five- minute program seg- it is so flexible and permits a tie -in with Although Republicans complained ments all over the network schedules. local candidates. loudly when the Senate tabled legisla- No spots are planned at the network Implied here is that some Republican tion to suspend Section 315's equal -time level for the GOP ticket, but the party candidates -notably in the Northeast- requirements for the presidential and is now in at least 131 selected local mar- aren't endorsing Senator Goldwater and vice presidential races in August, the kets with spot TV promoting both its this buying strategy permits the party GOP actually has capitalized on the sit- national and local slates. to fit its approach quite neatly on a uation. They've turned it into one of The Democrats, on the other hand, state -by -state basis. The network five - the major themes of their campaign. are mixing spots and five-minute seg- minute segments are used to state what Senator Goldwater has been asking ments on the networks, but so far have his audiences why "President Johnson held off scheduling lengthier buys, ex- won't debate with me." And now the cept for an hour on NBC -TV election Republicans are producing campaign eve. Spots are being used locally, too. literature and newspaper advertisments The Democrats' network plans for The issue is: featuring "the debate that never was." the duration of the campaign (in ex- Small four -page handbills, the size of cess of $1.1 million): ABC -TV: nine WASTED AID railroad schedules, state an issue in re- 60- second spots and five five- minute verse white on a red or blue TV screen segments. CBS -TV: 18 five- minute seg- TO COMMUNIST at the top. Below is pictured a di- ments and one 60- second spot. NBC - vided TV screen featuring photographs TV: two 60- second spots and one hour. of Senator Goldwater and President Republicans' network plans for the COUNTRIES Johnson, shown as they would look duration of the campaign (about $1 sharing a split TV screen. Inside, the million): ABC -TV: two five -minute issue is spelled out with quotes from segments. CBS -TV: 17 five -minute seg- THE DEBATE THAT NEVER WAS the candidates laid out in a script format ments and three half -hours. NBC -TV: as if the two were debating. Issues feat- 13 five -minute segments and two half - uring this theme so far include, in the hours. GOP's phrases, "Wasted Aid to Com- Senator Goldwater is to film some TV munist Countries," "A Solution to Pov- spots and tape his next half -hour pro- erty: Government Dole or Real Jobs," gram in Washington today (Monday). "The ADA and LBJ," "Civil Rights and All his scheduled half -hours are for Responsibilities" and "Government 9:30 p.m. Eastern time, beginning Oct. Spending-Our Children's Debt." 6 and Oct. 13 spots on NBC -TV, pre- Full -page newspaper ads are being empting That Was The Week That Was placed using this theme -and although (see page 46). So far the Republican GOP officials won't say so -it's expect- candidate hasn't appeared live on a na- ed a similar treatment is planned for tional hookup delivering a speech, al- television. Goldwater Ls Johnson though he has used this format-live The Republicans also are attacking speeches- throughout his campaign on Covers of the GOP pamphlets uniform- the Johnson family's ownership of the a state level (BROADCASTING, Sept. 21). ly use the line, "The Debate That Texas Broadcasting Co. One medium is Not set for TV yet, he is scheduled to Never Was," between two blocks a jumbo post card addressed, "Dear address a rally in New York's Madison shaped in the form of TV screens. The Mabel: Austin, Tex., is a TV desert," Square Garden on Oct. 26, and there's lower block on all pamphlets has split - that tells, Republican style, how the a good chance, according to Republican screen shots of the two candidates Johnsons got into broadcasting. It con- sources, that this could be used for a while the top block carries a caption cludes with two questions: "No con- nationwide address. based on the subject of the particular trol, Mr. President? No conflict of in- Why have the Republicans permitted pamphlet. terest?"

32 (BROADCAST ADVERTISING) BROADCASTING, October 5, 1964 If you cater to kids, you'll find that Charlotte's WSOC -TV is your sell - ingest station in the Carolinas. Our tastier fare for youngsters-sweetened by award- winner "Clown Carnival " - does a joyful job for advertisers. Nearly three million people, children included, are served by this great area station. Ask us or H -R about packages, participations; how to get the quick results you want. Charlotte's WS NBC-ABC affiliate. Represented by H -R O C TV

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BROADCASTING, October 5, 1964 33 think about reducing the station break of some of the criticism" directed Cooperation can from 42 seconds back to its original 32. against broadcasting: "Material - both He said he understood the economics advertising and program-is castigated involved, but that "perhaps the stations, [when it appears] on television and ra- solve many ills too, will examine their position and stop dio that doesn't even raise a brow goosing this particularly golden egg." [when it appears] in print media. And Agencies "will have to use more that, too, is a compliment to the inti- MJ &A's Jones tells AWRT creativity in making commercials. If a macy and power of broadcast," he com- commercial to pay its way must em- mented. conference that future brace two products-then let it be The agency president said he had created so as to blend the two. It is in "attended the birth of commercial tele- of broadcasting is bright this lack of compatibility, I believe, that vision and the death and resurrection of the public feels that it is being subjected radio." Radio, he said, has moved from to more commercialization than is real- a "moribund" medium in the late I940's Radio and television have "one of the ly the case." to a "vital, flexible, omnipresent" me- brightest futures -expressed in growth The public might be reminded "that dium today. and public service - of all media," there is nothing free in this world, in- Thoughtful advertising men must be Ernest A. Jones, president of Mac - cluding television and radio entertain- "thankful that the growth of television Manus, John & Adams, Bloomfield Hills, and the regrowth of radio have matched Mich., said in a speech to be delivered the growth of advertising itself," he as- last Saturday (Oct. 3). serted. Otherwise, he said, the $13 bil- Mr. Jones planned to tell the East lion being spent annually in advertising Central Area Fall Conference of the would have to be channeled through American Women in Radio and Televi- the older media, resulting in "true com- sion, meeting in Detroit, not only that munication chaos and perhaps the rui- their media's future was bright, but nation of the established media under that some of the most evident current the terrific overload." problems could be solved or minimized The Future Looking ahead to the by a show of cooperation on all sides. I970's, Mr. Jones foresaw AM -FM ra- A reduction in "clutter," the use of dios as standard automobile equipment; integrated rather than piggyback com- I,800 new UHF stations; FM still mov- mercials, a cutback in the length of ing ahead; radio rediscovering "the station -break time and a greater public charms of the human voice" and audi- and governmental understanding of the ences rediscovering radio drama; radio facts of broadcast business life were and TV news coverage still expanding; among the measures he suggested for educational television approaching ma- resolving some of the major criticisms turity, and women playing an increasing of television. role in all phases of radio and TV. If the public "really" is irritated by "As for advertisers," he said, "I think so-called overcommercialization, Mr. that by 1970 we will be well on our Jones suggested, it is because the public way to having a reasonably valid meas- "fails to differentiate between the legiti- urement formula for not only radio set mate commercials which pay the enter- use, but also audience demography and tainment freight and the mess of non- the effect of our advertising against es- commercial material with which the true tablished sales goals. commercials are not only surrounded "MacManus, John & Adams already but sometimes submerged." is deep in this problem of advertising This was a reference to TV "clutter," effectiveness evaluation for General which Mr. Jones described as "the jungle Motors. This applies to all media, of of piggybacks, hitchhikes, billboards, course, but in precise audience meas- promos, bumpers, credits-all the for- urement and valid evaluation of emo- eign material which makes it a rare eve- MJ &A's Mr. Jones tional response to advertising, radio and ning if the viewer enjoys 10 minutes of television still are largely uncharted ter- uninterrupted entertainment." ritory. Here again we will need help But he wondered who was to blame ment, and if they are asked to pay a from your media." for clutter. With a minute of top net- few minutes of their time, let them pay Mr. Jones offered thanks to radio and work time approaching $40,000 in cost, without whining-or go to the movies, television for their services during the he suggested it is "surely logical" for where they will find that the popcorn is Detroit newspaper strike: "I know you the advertiser and his agency to protect 50 cents a box, plus sales tax." do not wish to profit through the mis- the investment by spreading it over re- The government "should be re- fortune of other media, but I feel that lated products. minded that broadcasters are business- in this instance by filling a news and In addition, he asked, should the men and must make a profit with which information vacuum you have profited broadcaster be blamed for accepting to sustain themselves, their stockholders greatly, perhaps more than you realize, these related -product commercials and and their employes, and they must do in public esteem and appreciation." thus help the advertiser to get his this by selling a commodity of which He told the radio and TV women money's worth, or the public for failing there is a completely inflexible supply: that if his speech seemed "more pro to realize that "they still are paying only time. And that while many broadcast- than con," it was "because I cannot find about the normal three minutes coming operations are profitable, others are it in my heart to criticize broadcasting mercial fee to the sponsor of their half - not; that for many a general manager with anything approaching the vehem- hour program?" in broadcasting, that so- called vast ence commanded by others whose asso- He suggested these approaches: wasteland is a financial one." ciation with you is neither as long- stand- Television people might begin to Mr. Jones criticized "the unfairness ing nor as appreciative as mine." 34 (BROADCAST ADVERTISING) BROADCASTING, October 5, 1964 WAL:. -TV covers South Georgia in more ways than one! NEWSMEN of Channel Ten than one. Only WALB -TV told best by the men of Ven- go places . . . scoot across reaches all of the rich 49 ard, Torbet & McConnell, Dixie by newscar, bus and county market surrounding Inc.... and in the South by plane to get their stories on- Albany ... a market named the James S. Ayers Com- the- scene. They're reporting by Forbes Magazine as one pany. Ask 'em soon. developments within one of of the top ten trade cities .. . America's fastest growing an area that Sales Manage- markets! Here, some 880,- ment has listed as a "pre- W K1LB-1 V 000 people look to WALB - ferred" market! Yes! Only WALB -TV effec- TV for news, entertainment sells it all ALBANY, GEORGIA and service that adds to the tively with a 1,000 foot tower 10 pleasure of living! and 316,000 watts. There's NBC The BIG Scope Station WALB -TV covers South more to the story, including in the ;842 Million Market" Georgia in more ways choice avails, and this tale is ABC Raymond E. Carow, General Manager

BROADCASTING, October 5, 1964 35 understand the expense which production of a whole new set of 'integrated' Colgate's piggybacks: commercials would represent. "We spend several million dollars a year on commercial production. With the introduction of a whole new set of integrated announcements our commer- some get to market cial production cost might jump from $3 million to $6 million." Networks Accept Mr. Lincoln said No. 2 TV advertiser begins to find clearances that in any event Colgate would have to retain its present use of piggybacks, after threatening to cancel antipiggy stations because the networks still accept them. "How do you integrate a dental product with Ajax [a C-P product] any- The piggyback controversy continued week that "we made the policy only way?" he added. to seesaw back and forth last week, after careful consideration, feeling it Mr. Lincoln saw little chance that with some television stations making or was best for television. At some cost further cancellations of C -P spot TV disclosing adjustments in their policies to ourselves we have maintained the business would not occur, either when while others held firm. policy and do not contemplate chang- stations or representation firms inform Colgate -Palmolive Co., which had ing it at the present time." the company of their multiproduct an- warned that it would cancel all of its Business Loss Two Time -Life sta- nouncement policies or when Colgate spot business on stations that refused tions, WOOD -TV Grand Rapids, Mich. desires to schedule piggybacks on sta- Colgate piggybacks or charged extra and WFBM -TV Indianapolis, reportedly tions where it now has none and where for them, appeared to be the main cat- have lost Colgate business as a result of the station policy runs counter to the alyst where station policies were revised. their piggyback premium policies but C -P position. Colgate authorities said seven sta- as of last week were said to be holding "Stations seem to be more sympathe- tions that formerly charged premiums firm. Time -Life stations reportedly have tic to our problem now," Mr. Lincoln or refused to accept piggybacks had no group -wide policy on the piggyback stated, although he said he was still up- made accommodations in one way or question, which is expected to be con- set at the overall industry attitude. another that were satisfactory to Col- sidered at a meeting of general man- Some industry people, he said, have gate (CLOSED CIRCUIT, Sept. 28). In agers of the station group early next taken the following position: "If we most cases it appeared that this was month. [stations] called it a rate increase and done without abrogation of the stations' Another station reported by Colgate not a premium you would have gone original policies. as having lost C -P business on the pig- along with it." This, according to Mr. The seven stations were identified as gyback issue was WKZO -TV Kalamazoo, Lincoln, simply isn't so. C Storer Broadcasting's WSPD -TV Toledo, Mich., one of the John Fetzer group. -P says that most of its agencies are waw -TV Cleveland and wtrt -TV Milwau- Colgates' View Colgate authorities working right now on radio copy to any kee; RKO General's WNAC -TV Boston, make no claim that they've won their meet situation in which it might be forced Steinman's WGAL -TV Lancaster, Pa., Cox battle for piggybacks without premium completely out of television in any Broadcasting's WHIO -TV Dayton, Ohio, prices, although they say they're "feel- market that it considered necessary to and Frazier Reams's wroL -TV Toledo, ing good" about progress thus far. its marketing plans. Ohio. In most if not all cases the ac- They estimate that cancellations thus "We thought such a contingency commodations were worked out amica- far will represent "several hundred thou- might develop in Cleveland where we bly in cooperation with Colgate offi- sand dollars" before this year is out, were off the Storer and Westinghouse cials, according to spokesmen. and in addition they say there are a stations until the problems there were Some Stand Firm But while some number of other stations where cancel- worked out," Mr. Lincoln asserted. stations were adjusting to make provi- lation is still a possibility. "But we increased our schedules on a sion for the Colgate piggybacks, others Specifically, they say, there are 10 third station in the market [wEws(TV)], gave no sign of weakening in their po- stations in nine different markets that and it didn' hurt us one bit." sition that piggybacks either deserve represent likely areas of conflict. These C -P said business on Storer Stations' premium prices or should not be ac- are stations that have announced pre- WSPD-TV Toledo, wrrt -Tv Milwaukee cepted at all -even though some of mium or nonacceptance policies but and WJW -TV Cleveland had "taken a these stations had already felt the blow have not yet officially notified Colgate. two-week hiatus" but was reinstated of Colgate cancellations. Some broadcast authorities contend after its piggyback announcements were Westinghouse Broadcasting, for ex- that the controversy over piggybacks has "satisfactorily accommodated" on these ample, reportedly has lost Colgate busi- been blown up far out of proportion. In stations following negotiations two ness on two of its stations, KDKA -TV support of this position they cite re- weeks ago. Pittsburgh and KYW -TV Cleveland, but search indicating that piggybacks are a Storer Position Bill Michaels, vice there has been no indication that its relatively small factor in television ad- president, television, Storer Stations, piggyback policy will be altered. Under vertising. These figures put the num- stated emphatically last week that the this policy, Westinghouse stations ac- ber of piggybacks at about 18% of all agreement reached with C -P in no way cept piggybacks at a 15% premium, but network commercials and about 4% of represented a yielding to "pressure." delete the adjacent 10- second availabil- all nonnetwork messages. "Colgate's attitude at several meet- ity in order to curtail the numbers of Colgate's Greg Lincoln, on the other ings with Storer representatives in this commercials. hand, says he is "appalled" at what he period of confusion has been one of Corinthian Broadcasting's policy re- feels is a general broadcasting industry cooperation and reasonableness, not jecting piggybacks altogether has cost apathy toward piggybacks. 'pressure,' " he asserted. its WISH -TV Indianapolis the Colgate Mr. Lincoln, who is C-P's manager He said that Storer's policy was pub- business, but Charles Tower, Corinthi- of radio -TV operations, contends that licly changed weeks ago from complete an executive vice president, said last a lot of people in broadcasting "don't nonacceptance of piggybacks to accept-

36 (BROADCAST ADVERTISING) BROADCASTING, October 5, 1964 ance under a new rate card that sped- fies 130% of the applicable minute rate for 40 -20's, 50-10's or 30 -30's. Radio code board By a "combination of coincidence and intent," Mr. Michaels continued, the preemptible rate for such spots is almost exactly equal to the 60- second proposes changes fixed -position rate. With Storer's aid, he continued, Colgate "is selecting spots [for piggybacks] with minimal Moves toward allowing intimate product ads; chances of being preempted, a sound business procedure that needs no apo- logy from either of us." offers change in sponsored show limitations He said that "Colgate is getting no special consideration. Their piggybacks The radio code board of the National view code language for are just as pre -emptible as the next ad- simplicity and Association of Broadcasters last week clarity. vertiser's. They neither ask for nor set up a subcommittee to study the mer- Heard NAB staff reports on gains will they receive special treatment in its of scuttling the outright ban of ad- in radio code subscribers and on mon- this respect." vertisements for "intimately personal" itoring and "enthusiastically endorsed" RKO's Position RKO General products, particularly mentioning rem- a new radio code promotion kit. Broadcasting, whose WNAC -TV Boston edies for hemorrhoids. Discussed establishing an associate asks premiums for piggybacks sched- The board, meeting in Washington, membership category, similar to the uled between 7:30 and 10:30 p.m., established a subcommittee to give the TV code's for film syndicators, for sta- said Colgate had agreed to move piggy- issue full thought and evaluate broad- tion representatives and advertising backs outside of that time block to es- casters' arguments. The board, headed agencies and referred the matter to the cape the surcharge. Colgate said it had by Elmo Ellis, wsB Atlanta, also: code staff for further study. come to a working understanding with Changed radio code language, sub- Passed a resolution praising the the Boston station. ject to the approval of the full radio Georgia Association of Broadcasters for According to its contract with WGAL- board, to lighten the burden of com- its campaign with the code authority to TV Lancaster, Pa., which has a 25% mercial time limitations on single-spon- enlist more radio subscribers in that premium charge for piggybacks, Col- sored shows, to guide the advertisement state. (BROADCASTING, Sept. 21). gate expects to continue to run piggy- of medical products, to attempt to as- The erasure of bans on intimately back announcements without payment sure the legitimacy of advertising testi- personal products has been advocated of surcharge for a three -month period. monials and to warn code subscribers by Howard Bell, code authority direc- Robert Gulick of WGAL -TV explained to clearly separate news and commer- tor, in the past (BROADCASTING, Sept. that Colgate's contract with the station cials. 14). As envisioned, the new policy calls for a 90-day protection period Discussed whether the code should would permit such commercials if they against rate increases and that after pass on the acceptability of political meet code provisions on taste and this period Colgate, like other adver- spots and instructed the code staff to claims, although code restrictions on tisers, will be subject to the premium. study the question and report back to liquor spots would not be lifted. Re- Mr. Gulick said C -P has been fully in- the board at its next meeting. portedly there was general agreement formed of this position. Appointed a subcommittee to re- on adopting the proposal, but board WTOL -TV Toledo, Ohio, said that at one point it had decided not to accept national spot piggyback business but later concluded this was an unfair position since multiple -product announcements of network and local advertisers were being accepted. George Kapel, general sales manager of the station, suggested that wroL had not, in effect, changed its position or programing to accommodate C -P, since five program times during which it ac- cepts piggybacks have existed all along. He indicated it was merely a revision of a newer policy which it felt to be in- equitable to the national spot advertiser. C -P said its problem with WTOL -TV had begun during the last week in August but had been settled by Sept. 10. C -P indicated a satisfactory agree- Members of the National Association Howard H. Bell, NAB code authority ment had been reached with WrnO -TV of Broadcasters' radio code board and director; Elmo Ellis, WSB Atlanta, Dayton, Ohio, where it says the station some of the NAB staffers at last chairman of the radio code board; "has given us reasonable latitude for week's session. (Around the table I -r): Charles M. Stone, NAB radio code placement of piggyback announce- Robert L. Benwitt, assistant to the manager; Robert L. Pratt, KGGF Cof- ments," and where Colgate previously NAB's radio code manager; Lee Fon- feyville, Kan.; Richard M. Fairbanks, expected to be confronted with a no- dren, KLZ Denver; Herbert L. Krueger, WIBC Indianapolis; Clint Formby, acceptance stand. The station would WTAG Worcester, Mass.; Richard H. KPAN Hereford, Tex.; Michael J. Cu- not comment last week on its piggyback Mason, WPTF Raleigh, N. C.; Richard neen, WDLA Walton, N. Y., and Jonah policy. O. Dunning, KHQ Spokane, Wash.; Gitlitz, assistant to Mr. Bell.

BROADCASTING, October 5, 1964 37 members felt there was an "awful lot at inate use of such words as `safe,' `with- stake" and that the problem should be out risk,' `harmless,' or other terms of thoroughly studied before any action. P &G hops on piggybacks similar meaning, either direct or im- The subcommittee will report to the plied, should not be expressed in the radio board on its findings Jan. 22 -23 Of the 88 multiple -product TV advertising of medical products. (c) Ad- in Los Angeles, just before the group announcements that the code au- vertising material which offensively de- must pass on its proposals to the full thority of the National Associa- scribes or dramatizes distress or morbid board, which will meet in Palm Springs, tion of Broadcasters last week situations involving ailments is not ac- Calif., Jan. 25 -29. An NAB spokes- included in an up -to -date list of ceptable." man stressed that the proposal, if piggybacks, perhaps the most un- 3. TESTIMONIALS: Addition of adopted, will not necessarily herald a usual was one for Procter & Gam- the following language as a new Para- flood of commercials on intimate prod- ble Co. graph 6, Section C, (page 12): "Adver- ucts. It is anticipated that the actual dif- The commercial, promoting tising testimonials should be genuine ference in ads classified as acceptable Crest and Prell, is for the adver- and reflect on honest appraisal of per- would be minor, as the "taste and tiser generally credited with set- sonal experience." claims" criteria would dictate few ting off the code authority's 4. PROGRAM STANDARDS - changes. The subcommittee reportedly scramble to classify the multiple - NEWS: Addition of the following lan- will welcome all comments from broad- products spots and count piggy- guage to be added to Paragraph A (2), casters on the proposal. backs as two commercials. P &G PROGRAM STANDARDS, (Page 4): The judgment of political spot ac- late last year announced that it "A broadcaster should exercise partic- ceptability involves a controversial issue would not pay for spots placed ular discrimination in the acceptance, in this election year, and the code adjacent to piggybacks (BROAD- placement and presentation of advertis- authority has so far sidestepped the CASTING, Dec. 16, 1963) . The ing in news programs so that such ad- problem (BROADCASTING, Sept, 21). Mr. NAB took its piggyback stance at vertising will be clearly distinguishable $çll has stated that he personally thinks the meeting of its boards the next from the news content." the code should keep its hands off month (BROADCASTING, Feb. 3), political spots and let the electorate de- although the new rules did not cide on their acceptability, but the code become effective until Sept. 1. Rep firm to research language is not explicit. The board last The P &G piggyback classifica- week was said to have generally agreed tion is a recent one. Last week's Negro product preference with Mr. Bell's position, but asked the list was an compilation of three staff to study the issue further and re- earlier lists plus recent judgments. The Bernard Howard Co., New York, port back for the board's consideration No P&G spot was given the piggy- said it soon will undertake a research when it meets next January, after the back stamp in the previous lists. study to determine product preference election is well past. and usage by the Negro market. The The board's proposed code amend- study will be conducted by a leading ments, printed in full below, change one national research organization, as yet commercial time limitation from five medical products, lifted from the TV unnamed. minutes in any 15-minute segment to code. The decision to inaugurate the study 10 minutes in any 30- minute segment. The complete text of the proposed was reached soon after the second an- This seemingly minor change would amendments follows: nual Bernard Howard Negro Radio and free radio broadcasters from an ap- 1. TIME STANDARDS: To amend Marketing Seminar, held Sept. 22 -23 in parent penalty for running single -spon- Section A, Paragraph 1, Time Stand- New York. Wilber Dantzic, BBDO sor shows. The example presented to ards For Advertising Copy. (Page 9) to media supervisor, speaking at the semi- the code: if three single- sponsor pro- read as follows; "The maximum time to nar, had scored the lack of a compre- grams are scheduled in a 15- minute seg- be used for advertising shall not exceed hensive Negro radio listener market ment, the commercial time generally an average of 14 minutes an hour, com- study for use by national advertisers. adds up to six minutes, now a violation puted on a weekly basis; provided, how- The 20 stations represented by the of the code. The amendment, the board ever, that in no event shall the maxi- Howard group, it was reported, also reportedly thinks, would encourage mum exceed 18 minutes in any single pledged themselves to a greater involve- single sponsorship instead of penalizing hour or 10 minutes in any 30- minute ment in the Negro rights movement. it. segment." The proposed amendment on adver- 2. ADVERTISING OF MEDICAL Rep. appointments ... tising medical products is virtually lifted PRODUCTS: Addition of the follow- intact from the television code. Essen- ing language as a new Paragraph 5, KLIv San Jose, Calif.; WBIE Atlanta, tially, it would moderate the presenta- Section C, Acceptability of Advertisers and wwGM Nashville: Paul H. Raymer tion of professional people to push the and Products, (page 12): "Because ad- Co., New York. products, eliminate the "indiscriminate vertising for over- the -counter products WEET Richmond, Va.; WGYW Knox- use" of safety claims and ban offensive involving health considerations are of ville, Tenn.; WKTC Charlotte, N. C., and description or dramatization. intimate and far reaching importance to WCAY Columbia, S. C.: Prestige Rep- One amendment proposed by the the consumer, the following principles resentation Organization, New York. board would demand that personal testi- should apply to such advertising: (a) monials be genuine and honest. This is When dramatized advertising material WACE Chicopee- Springfield, Mass., a new code proposal, one that is not in involves statements by doctors, dentists, and WAFS Amsterdam, N. Y.: Gill - the TV code, though Mr. Bell reportedly nurses or other professional people, the Perna, New York. is likely to recommend it at the next material should be presented by mem- WIBC Bayshore, N. Y., and Empire TV code board meeting, to be held at bers of such profession reciting actual TV Sports Network, Buffalo: Vic Piano, an undetermined time in December. experience, or it should be made ap- New York. The final amendment the radio board parent from the presentation itself that adopted for proposal last week directed the portrayal is dramatized. (b) Because WRYM New Britain, Conn.: Kettell- the clear separation of news and adver- of the personal nature of the advertis- Carter Inc., Boston, as regional repre- tising, a proposal, like that dealing with ing of medical products, the indiscrim- sentative.

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RCA Broadcast and Television Equipment, Building 15 -5, Camden, NJ. THE MOST TRUSTED NAME IN TELEVISION "We must, of course, recognize that Crosley starts new rep firm a tremendous amount of hard work is ahead of us before this capacity can be translated into real value for our cli- Broadcast Communications Group will represent ents," he added. Crosley stations and other radio -TV outlets, too In radio, Crosley owns -and BCG will represent -wr.w Cincinnati; in television, wLwx Cincinnati, WLWD Dayton, The sales division of the Crosley ever, for years we have been saying 'no' and wx..wc Columbus, all Ohio, and Broadcasting Corp. has been reconsti- when approached by fellow broadcasters wtwt Indianapolis. tuted as Broadcast Communications on this subject. In view of our long- For the present, authorities said, Ed- Group Inc., a station representation firm standing experience in the field of ward Petry & will to rep- that will represent other radio and TV broadcast sales, the step we are now Co. continue resent the Crosley in San stations as well as Crosley's. taking seems to be a logical one." stations Fran- cisco and Los Angeles, H. Peter Lasker, who was sales vice Conventional Methods Fading Mr. and Bomar Low- president of Crosley under the old set- Lasker said that leading agencies agree rance & Associates will continue to represent up and is president of the new firm, an- that the "conventional" way of selling them in Atlanta and Dallas. nounced the move last week. John time "is going to fade away eventually," Murphy, president of Crosley, is chair- with "a deep knowledge in the field of Mogen David plans barrage man of the board of BCG, and Jack marketing" necessary for success in the Heywood, executive vice president of future. The heaviest use of spot TV in the Crosley, is BCG's vice president and "Today we are spending most of our history of Mogen David Wine Corp., financial officer. time putting two and two together," he Chicago, will take place this fall, the Mr. Lasker described BCG as the said. "In the future we will be spending firm's vice president in charge of sales product of "a natural form of evolu- most of our time pulling two and two and advertising, Harold Hirschfeld, told tion," growing out of a Crosley sales apart." an annual sales meeting Sept. 25. He organization that dates back to 1941. In this connection Mr. Lasker antici- said that "every important market" will BCG's New York headquarters is at pates "greater and greater use and ap- be used and explained spot TV empha- 415 Madison Avenue. plication of computers." He said BCG sis was picked because of the medium's "At the moment," Mr. Lasker said, is "determined to embark upon com- "flexibility." The total budget estimate "we have no other facilities to represent puter usage in many of our research is $3 million. Agency: Edward H. [except Crosley -owned stations]. How- projects." Weiss & Co., Chicago.

People not computers, make agency buying decisions

The computer opens up totally In another speech at the closed being "fractionized" as media ex- new possibilities for assistance to workshop meeting, held Tuesday and pand, Mr. Hillman said: agencies in the selection of advertis- Wednesday, Murray Hillman, senior "Take television for example. With ing media, but people, not the com- vice president of McCann- Erickson, VHF there were about as many sta- puter, make the buying decisions. foresaw the possibility that television tions operating as the airwaves could That's the way it works at Leo stations one day may be as specialized handle. In a few years UHF stations Burnett Co., Chicago, as described in their programing as radio stations will become more important and the last week by Thomas A. Wright Jr., are now. audience will be divided into smaller vice president in charge of the Bur- Stressing that media audiences are pieces. One could envision television nett media department. of the future as similar to radio today Speaking at a two -day workshop with stations in the thousands and conducted by the Association of Na- programing by stations to appeal to tional Advertisers at the Sheraton - specific audiences." Chicago hotel, Mr. Wright showed In a report on agency compensa- how Burnett uses the computer to tion Jay Berry of McKinsey & Co., handle calculations impractical or management consultants, said "the impossible to do by hand. only reason" to adopt any specific "We are not using the computer compensation system -the traditional to tell us how to buy media," he as- 15% media commission, a fee sys- serted. "We have experienced, pro- tem, a combination of these two or fessional media people to do that." some other arrangements-is that the Among the Burnett bookkeeping system adopted is "right" for the ad- and paper -work jobs being handled vertiser and agency involved. by computer, Mr. Wright said, are The real objective, he told the ad- recording media purchases, produc- vertisers, should be "to tailor the ing schedules of media buys, printing services of the agency to the market- orders and keeping a daily track rec- ing needs of your company, on a ord on the $4.5 million that Burnett basis which makes your advertising spends each year on the production more effective, provides the agency of commercials for clients-in addi- with equitable compensation and re- tion to a wide variety of accounting, wards for excellence, and which personnel, research and financial de- helps the advertiser to meet the chal- partment assignments. Mr. Wright lenge of rising marketing costs."

40 (BROADCAST ADVERTISING) BROADCASTING, October 5, 1964 He translates the martial music of the wind

Weather is news in Eastern Iowa, where frost bites bank accounts as well as fin- gers, and snow clogs feeding troughs as well as roads. "Rain by afternoon" means equip the kids with rain gear before the morning school bus arrives, and make hay in the north forty while Channel 2 shines.

Whether nature is relaxing or blowing up a tempest, Conrad Johnson draws weather conclusions whose accuracy is astonishing, even for a pro. He is not an announcer who does the weather when there's a lull in commercials. He isn't cute about the weather. He doesn't draw little pictures or use arcane visual gim- micks.

He is a professional member of the American Meteorological Society, a weather expert with special training at Purdue and Iowa Universities, Penn State, and in Navy schools. He uses WMT -TV's weather radar installation, a direct wire to the Weather Bureau, four wire services, a picture service, and knowledge derived from an adult life- time of weatherwise study.

Conrad Johnson's weather reporting is one of the reasons for WMT -TV's dominance in three of Iowa's six largest cities, plus coverage of more than half of Iowa's tv families. WMT -TV CBS Television for Eastern Iowa Cedar Rapids -Waterloo National Representatives: The Katz Agency Affiliated with WMT; WMT -FM; K -WMT, Fort Dodge; WEBC, Duluth it represents an opportunity for sta- Bunker, Welde speak Four months provide tions and reps to get new business, Mr. Shapiro said. Growth potential is ob- at Florida meeting barometer on profits vious, he continued, noting last year's January billings ran 10% behind Febru- Radio commercials today are "a ary billings, despite the fact that Febru- June, September and De- minor art forni and a major advertising January, ary was only a 28 -day month. cember-the "four prophets of profit" form," Edmund C. Bunker, president of - The final "prophet month" is June, the Radio Advertising Bureau told the provide valuable guidelines to the year's beset with dangers of backsliding from "profit picture" Southern Area the strong months of April and May, Conference of the for television according to Mr. Shapiro. "Seemingly, stations, Marvin American Wom- there is little we can do to preserve en in Radio and L. Shapiro, vice steady billing during this rapid down Television in St. president of Tele- ward swing." But, he said, "our revision Advertis- Petersburg, Fla., course lies in all the other months of ing Representa- last week. the year when we are working with "What I am tives, said in a agencies and advertisers in the positive speech prepared saying," Mr. framework of blossoming business and Bunker added, "is for delivery today scarce commodity." (Oct. 5) before that radio, in many cases ,is car- the North Caro- Mr. Weide Mr. Shapiro lina Broadcasters' MJ &A gets 14 R &H accounts rying better com- Association. mercials, than TV. They are pleasanter, According to Mr. Shapiro, each of MacManus, John & Adams, Los An- brighter, more inventive. And taken the four months "foretells an individual geles, acquired 14 new accounts, with right down the line, they are as likely quarter of the year -offering its poten- annual billings of over $1 million, last to attract shoppers to the market place." tial for special application as each week. These advertisers were formerly The AWRT meeting also heard Earl three -month period of business devel- served by Robinson & Haynes, Los An- Weide, sales manager of WSUN -TV St. ops its own pattern." He said that these geles, which went out of business Oct. Petersburg- Tampa, offer several "com- four months can help "advertisers, sta- I when its president and principal own- mandments" to follow in becoming a tions and reps alike" by showing "in er, Elwood J. Robinson, joined MJ &A creative salesman. dollars and cents how strong or how as VP and account supervisor (see page Among these: tell the truth; have the weak each three -month segment of the 79). The accounts moving to MJ&A ability to defend your client; have the year will be." include: Western Federal Savings & ability to defend your station from un- September, the beginning of the tele- Loan Association; Loma Linda Foods, ethical advertisers and be in touch with vision year, is a critical period, Mr. Coastal Valley Canning Co., Irvine In- your industry and your medium. Shapiro said. It "can foretell in short dustrial Complex, Independent Bankers order how that normally soft and sag- Association, California Dried Fig Ad- Beaver expands its service ging July through September period visory Board, Canadian Bank of Com- will end up on your billing records." merce, Lord, Abbett & Co. (Pacific C. K. Beaver & Associates, Memphis, The second key month is December, Coast) and William Simpson Construc- is expanding the area of its station rep- according to Mr. Shapiro, because it tion Co. resentation services. The company an- "provides flexibility and expansion nounced the addition of six major- room to increase profits." However, Also in advertising market outlets: WOR- AM -FM -TV New December has shown signs of becoming ... York; KFRC -AM -FM San Francisco; KHJ- "a tailspin month." AM-FM-TV Los Angeles; WGMS -AM -FM Final report KIXI -AM -FM Seattle has In 1963, the December billings were Washington, WHNT- released the second and final report on all RKO stations, 10% lower than November's national Tv Huntsville, Ala., and wxvT -TV its "Listener Study." The study was con- Lex- billings. ington, Ky. ducted in November 1963 with 851 re- January resembles September in that Beaver, with offices in Dallas, Mem- spondents, with cross- references by Dr. David Dekker, director of the Research phis and Atlanta, had previously con- at fined its service to small and medium Computer Laboratory the University stations of Washington, in the South, Southeast and Bankers like TV Seattle. It includes pro- Southwest. files of household income, education, Commercial banks are the third age of household head, home ownership, largest users of local TV, accord- and others. ing to a Television Bureau of Ad- Name change Redmond & Marcus More pairs being picked vertising survey. At least one Inc., New York, has changed its name bank in each of 74 cities studied The 1964 "pick -a- pair" cam- to Redmond, Marcus & Shure Inc. Don was using television in a typical paign for Budweiser Beer, sup- Shure, formerly of McCann -Erickson, week last March. These findings ported by heavy radio-TV adver- assumes the title of VP and associate were reported by George G. Hunt- tising each year, was the most suc- creative director. ington, TvB executive vice presi- cessful in the seven -year history dent, in a speech to the national Study coming Selected Area Surveys of the promotion, it was reported convention of the Financial Pub- Inc. in association with the Audits & last week by E. H. Vogel, vice lic Relations Association last week. Survey Co., New York, will start the president -marketing, Anheuser- Mr. Huntington urged the finan- first of a series of nationwide marketing Busch Inc. There were 6 million cial profession, as a heavy user of studies of the Negro market in Novem- more six -packs sold in 1964 than local TV, to help local businesses ber. The Negro National Consumer in 1963, for a total exceeding 25.8 to grow by stressing to them the Survey will be based on interviews with million this year. Agency is importance of television. 2,500 Negro households, and will ex- D'Arcy Advertising, St. Louis. amine brand attitudes, awareness, etc.

42 (BROADCAST ADVERTISING) BROADCASTING, October 5, 1964 Are we passing you by?

Could be our video tape is. Unless you're taking costs and counsel on your next tv commercials. advantage of its live look and production con- Already over 200 tv stations have signed up venience for your tv commercials. And unless for 3M's new assistance program. These sta- you're taking advantage of the complete, com- tions can show you an idea -starting tape dem- prehensive 3M package of helpful brochures, onstration reel, have available a variety of manuals, other materials tv stations now offer. helpful printed materials that aid in creating Consider what you have to gain with video and producing better commercials on tape. Call tape (SCOTCH® BRAND, of course). Incomparable your local stations for details. (If we haven't "live" picture and sound quality, without danger contacted them yet, write 3M Magnetic Prod- of a live goof. Pushbutton -fast special effects, no lab process- ucts, Dept. MBX -104, St. Paul, Minn. 55119.) ing. Immediate playback of what you've shot. Fact is, today there are very few commercials which can't be done better on tape than live or on film. And the best way to discover Magnetic Products Division 3 COMPANY this is to call in your local tv station or tape studio for ...SCOTCH.' ANO THE PLAID DESIGN ARE REG TIPS OF SM CO. 01966. LI CO.

BROADCASTING, October 5, 1964 43 PROGRAMING Henry wants war on ETV poverty

FCC chairman tells broadcasters they should give educational stations financial aid and hints some easing of commission pressure might result

FCC Chairman E. William Henry put competition commercial broadcasters if there were a complementary national the bite on commercial broadcasters last need to sharpen their own abilities. television service, devoted fulltime to week to raise money for educational But another, less obvious reason he the needs and interests which your pri- television in the U. S. said, is that "creation of a meaningful mary mission often leads you to skimp Mr. Henry's fund -raising mission was national educational system can have a or ignore. performed before the International Ra- real impact on the course" of the de- "With such a yardstick, we would dio and Television Society in New York, bate concerning broadcasters' public - know more about what you should and an audience containing many of com- service obligations. should not be expected to do," he con- mercial broadcasting's most influential Public Service Even a strong edu- tinued. "Your responsibilities could be executives and owners. He appealed to cational television system would not and better defined, as could the tasks that the broadcasters' idealism and to their should not assume the entire burden only a specialized service can under- self- interest. of providing such programing, he said. take. The problem of your proper Broadcasters, he said, owe it to their But, he added, "there is no doubt in my functioning would lose ... many of its country to help money- starved ETV mind . . . that we would all be in a angrier and more difficult overtones." stations not only to survive but to grow better position to understand commer- Currently, he said, broadcasters and and prosper. cial television's true public service role the FCC are "in the hot kitchen made He also indicated they owe it to them- famous by President Truman" -where selves. For the development of ETV, the heat is generated by controversy he suggested, might lead the FCC to otter public- service programing. "Part of ease some of the pressure it has applied the FCC's job," he said, "is to keep the in an effort to induce commercial broad- temperature in the broadcasting oven casters to carry more public-service at an appropriate level. That we are programs. doing.... But the door to the kitchen ETV Resources He noted that a re- isn't nailed shut," he said, adding, "I in- cent survey shows that the median ETV vite you to help us open it to the fresh station has some $100,000 a year to winds of the future." spend on all its programs, or some $100 The chairman suggested that IRTS to $200 per broadcast hour. "I leave take the lead in implementing a proposal it to your experience and judgment to made by Dr. Frank Stanton, president determine what kind of programs" that of CBS Inc., in 1963, that commercial kind of money will buy, he said. broadcasters help educational stations The chairman said educational tele- launch an annual campaign for funds. vision has done "wonders" with its re- If not the IRTS, he said, the National sources. But, he added, the time has Association of Broadcasters or an ad come to say that educational television hoc committee, composed of representa- "will never realize its full potential until tives of the networks, stations, adver- its financial base raises to a radically tising agencies and other elements of the new level.... That educational televi- broadcasting industry might do the job. sion should permanently struggle for $20 -$25 Million Needed The chair- subsistence is intolerable." man's appeal to the broadcasters came In calling on broadcasters to support in connection with a review of the vari- ETV, he said that in a country "com- ous proposals that have been made to mitted to eliminating poverty in all its help educational broadcasters raise $20 forms, we should not overlook what to $25 million annually that, according might be called 'cultural poverty.' For to estimates, they need for programing the vigor of a democratic civilization alone. depends upon the availability of knowl- The chairman suggested that the fed- edge and enlightenment, culture and eral government might have to assist in beauty-not to an elite-but to all who financing portions of the educational tel- want to learn-to all whose minds are evision system that are national in undernourished." scope. But this source would be his last Broadcasters, the chairman said, have choice. a special stake in aiding ETV. The He said he would prefer to see ETV emergence of a strong ETV system supported by the public. But it's ap- would, he said, help raise the level of FCC's Henry parent, he said, this source alone isn't the entire medium, by providing the Sounds call to battle sufficient. If government funds are

44 BROADCASTING, October 5, 1.964: needed, he said, he would prefer it to come from the local or state level. But he noted that many authorities have in- Equal time applicable dicated that state and local governments have almost reached the ceilings of their present powers to tax. If federal aid is to be sought, he said, two questions should be examined- to LBJ news sessions "would the federal government be mature enough, and wise enough, to sup- That's FCC vote following query by CBS; port a broad educational and cultural service without placing restrictions on the nature of the product? Second, ruling evoke calls for Sec. 315 change would a strong commercial television industry be ready at all times to defend A news conference held by President Robert E. Lee and Kenneth A. Cox. against governmental interference the Johnson during the election campaign CBS had asked whether coverage of its to right of noncommercial brothers is neither a bona fide news interview a presidential news conference, in whole be daring-to be free -wheeling and free- nor an on- the -spot news event least or in substantial part, either live or on thinking." -at so far as the equal -time law is con- delayed basis, would raise the equal - He acknowledged that all the pro- cerned. time question. It asked the same ques- aid their draw- posals to ETV have The FCC, by a 4 -3 vote, reached that tion cencerning the news conferences of backs. But he added: "This I do know conclusion last week in ruling that sta- President Johnson's Republican oppon- -we must not fail to supply educational tions carrying presidential news confer- ent, Senator Barry Goldwater. television, one way or another, with suf- ences "live" during the campaign are The network suggested that the con- ficient funds. The result is far too im- subject to demands for equal time from ferences might come within the scope portant for the future of this industry other presidential candidates. of bona fide news -interview programs and this country." The ruling, issued in response to a or bona fide news events -two cate- query from CBS, was cited by Dr. gories exempted from the equal -time Stanton deplores absence Frank Stanton, president of that net- law by amendments in 1959. work, and Vincent Wasilewski, execu- Neither Category Applies But the of TV election debates tive vice president of the National As- commission said that, on the basis of sociation of Broadcasters, as new its analysis of the legislative history of evidence the 1959 amendments, candidates' news The absence of a television "con- of the need for suspending or repealing the equal -time law. conferences do not fall within either frontation" this year between President Dr. was category. Lyndon Johnson and Senator Barry Stanton said he disappointed but not surprised by the decision. "Our It stressed that its ruling doesn't ap- Goldwater was deplored by Dr. Frank fear that the presidential press confer- ply to rebroadcast of portions of news Stanton, president of CBS Inc., in a ences were not exempt from the equal - conferences in regularly scheduled news- talk at Buffalo last week. time requirements has been one of the casts- another category of programing Dr. Stanton, who spoke at a luncheon reasons we have pressed so vigorously exempted from the law by the 1959 sponsored for communications leaders for the suspension of Section 315 [the amendments. there by WBEN Buffalo, a CBS Radio equal -time provision] of the Communi- The commission held that candidates' affiliate, contended that a nationwide cations Act," he said. news conferences are not bona fide television debate would give voters the `Absurd' Law Mr. Wasilewski said news interviews on two counts-they opportunity to "examine both candi- the commission's ruling "demonstrates are not "regularly scheduled" and are dates under similar conditions." Its ab- once again the absurdity of the equal - not "arranged and controlled" by the a "step backward for sence, he said, is opportunity section of the Communica- networks or individual stations. He told his the American electorate." tions Act. This section should be re- Congress, the commission said, wrote that in December 1960 the audience pealed in its entirety rather than attempt these criteria into the legislative history F. Kennedy, as late President John to ameliorate its applicability through as guides for determining whether a he would President -elect, told him that exceptions piled upon exemptions news interview was "bona fide." debate again in 1964. -all be "delighted" to to be suspended every four years." NBC "There is not the slightest reference is his opin- Dr. Stanton noted that it and ABC declined comment. or implication in the lengthy congres- ion that conventions are "overcovered" Commissioner Frederick W. Ford, sional consideration of the subject that to the point where political parties be- one of the three dissenting commission- such press conferences were to be con- conventions for gin to "program" the ers, said that "at an appropriate time" sidered 'regularly scheduled news inter- television. he would urge repeal of Section 315, as views,' " the commission said. In another speech given at a dinner he has in the past. He said he would Congress Didn't Act "Congress in his honor at the Albright -Knox Art favor in place of that section a provi- clearly knew how to exempt as a news Gallery in Buffalo, Dr. Stanton traced sion giving the commission authority to interview such an important and signifi- the contributions that industry and busi- make rules covering the use of broad- cant aspect of a political campaign - ness have made to the development of cast facilities for political campaigns the candidate's press conference-had the arts in the U. S. He observed that for the discussion of controversial issues. it intended to do so," the commission the CBS Foundation several years ago Joining Commissioner Ford in his said. made a grant to New York City's Mu- dissent but issuing separate statements "Our decision," it added, "is based seum of Modern Art which has enabled were Commissioners Lee Loevinger and squarely on the fact that the phrase the museum to circulate 72 exhibitions Rosei H. Hyde. The majority was com- 'bona fide' was inserted in the 1959 to 334 different cities over the last four posed of Chairman E. William Henry amendments as a term of art with a years. and Commissioners Robert T. Bartley, specific meaning, and the press confer-

BROADCASTING, October 5, 1964 45 ence here involved does not come with- tion of interview would apply to presi- experts in the gathering and disseminat- in that specific meaning." dential news conferences. And Con- ing of news," he said. I would certainly The commission said the same com- gress, in expanding the meaning of bona not wish to venture in the area before ment applies to the question of whether fide with reference to news interviews, the fact ... Whether a press conference the news conference qualifies as a "bona "meant only to prevent the use of rig- could be ruled to be a bona fide news fide news event." ged, ad hoc or special arrangements to interview in whole or in part would To conclude that news conferences favor or aid one candidate, particularly seem to be dependent entirely upon the come within the scope of that exemp- in local elections," he said. manner and circumstances in which it tion, the commission said, "would mean "As to the fact that these press con- is conducted." that the equal- opportunities require- ferences are bona fide -and, indeed, As indicated by the variety of opin- ment . .. in effect, had been repealed - bona fide news events -there can be ions, the question was a difficult one that the licensee, in the exercise of his no question from viewpoint of common for the commission to handle. The good faith news judgment, could cover sense," he said. commissioners devoted two special the speeches, press conferences, indeed No Argument The commission, he meetings to it before finally arriving at any and all appearances of a candidate, added, "makes no serious argument" the ruling during their regular meeting without bringing into play the equal- concerning this matter "on the basis of Wednesday. opportunities requirement." either statutory language or legislative There is some question as to how Dissenters Commissioners Ford and history. Rather, it is urged that the much difference the ruling will actually Loevinger took sharp issue with the broad social objectives of the legislation make so far as the present campaign is commission's conclusions. Commission- will be better served by the narrow, concerned. Unlike President Kennedy, er Ford held that "the appearance of rigid and artificial construction now put President Johnson has not demonstrated the President at a news conference at- upon the statutory language." a liking for live broadcast coverage of tended by newsman from all over the The commissioner also stressed that his news conference. Only four have been covered live since he took office last November, none since his nomina- GOP unhappy over `TW3's' `satirical' attack tion in August. However, it will be a factor in future election campaigns - unless Congress The Republican National Commit- was hit hard for his unresponsive- repeals or amends the equal -time law. tee -which pre -empted the 1964 pre- ness to charges of conflict of inter- miere of NBC -TV's That Was the ests, but the over -all approach of Indeed, commission officials feel this in asking Week That Was Sept. 22 -com- TW3 to politics was so -hand- was what CBS had in mind heavy according plained to NBC that the prograni ed and unpleasant that it disqualified the question. The network, was offended Republicans when it finally the show as a satirical instrument of to these officials, simply attempting the problems appeared last week. any consequence in the campaign," to dramatize for Congress Dean Burch, GOP chairman, told Mr. Gould wrote. the law poses for broadcasters attempting to cover presidential election cam- the network Wednesday (Sept. 30) "And David Frost's earnest expres- paigns. that the committee has been hearing sion of hope that there never would from Republicans who didn't like the be a sequel to the Warren Commis- program. The show included a 60- sion report on the assassination of Controversial political second spot bought by the Democrat- President Kennedy will stand as the ic National Committee. season's high in fatuity. show slated to continue Many Republicans addressing the "The National Broadcasting Com- committee, Mr. Burch told NBC, pany already has pre -empted TW3 Miss Vivien Kellems, an ardent sup- said they share the thoughts ex- once and plans to do so twice again porter of Republican presidential candi- pressed in a review by Jack Gould, [Oct. 6, 13] to accommodate Repub- date Barry Goldwater, will continue her New York Times columnist. lican political broadcasts. What a controversial political show on WTIC -TV "Representative William E. Miller, shame the campaign will be over in Hartford, Conn. Republican vice presidential nominee, November," Mr. Gould concluded. According to reports last week, the Republican state campaign policy committee has withdrawn its request that world is a spot -news event, the broad- the question under discussion involves Miss Kellems drop her weekly 15- minute cast of which would constitute on -the- the President -who occupies a "position program. The committee had said pre- spot coverage of a bona fide news that is wholly unique." viously that she was not representative event." "The majority opinion," he said, of the party. Miss Kellems said Sept. The commission's interpretation of "proceeds on the premise that there is 26 that she would not go off the air and the statute, he said, will "effectively bar no difference between the office of Pres- would "make a statement about the the general public from the public serv- ident of United States and any other powerful forces trying to get me off the ice broadcasters could perform except political office in this country, and that, air." for the narrow legalistic approach of for some arcane reason, the commission Miss Kellems, however, cleared the this ruling." cannot distinguish between the Presi- script for her Sept. 28 show with the Commissioner Loevinger, in a sharp- dent . .. and a candidate for that office, party's state campaign director and did ly worded dissent, argued that presiden- or, for that matter, a candidate for the not discuss the "powerful forces." She tial news conferences are exempt both office of county sheriff or any other broadcast her first two shows with the as bona fide news interviews and as office. aid of notes that were not submitted to bona fide news events. For the com- "I cannot believe that we are so in- the Republican group. According to ob- mission to assert otherwise, he said, tellectually impotent," he said. servers, the committee was satisfied with defies the elementary canons of statu- Commissioner Hyde declined to ex- her performance last Monday (Sept. tory construction, commission prece- press his opinion in the absence of a 28), and withdrew its earlier request dents and common sense. factual situation. "Whether a press con- that she terminate the program. He argued that the dictionary defini- ference is newsworthy ... is for the Miss Kellems is chairman of the Con- 46 (PROGRAMING) BROADCASTING, October 5, 1964 The Automatic Transmitter Log System that obsoletes every other system in the country . . 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BROADCASTING, October 5, 1964 47 necticut Citizens Committee for Gold- ting seconding speeches and reading of water- Miller. She has paid for the spon- party platforms. Four- and five -day NES welcomes all sorship of the program. Miss Kellems conventions are too long, Mr. Sinclair received national attention in 1948 when said, and if the networks restricted the for vote totals she refused to withhold federal income amount of time they would devote to them, the parties would be forced to taxes from her employes' pay. She Network Election Service, the pool "pattern their conventions fit went into court but the federal govern- to the effort of networks and wire services for ment won amount of television time available." the case. tabulating votes in the Nov. 3 elections, held early in Committee meetings reported last week that all media are be recorded and excerpts the day should welcome to participate in the service More ideas on prime time because these - played back in at the state or national level-upon sessions contain interesting events now payment of a prorated share of NES convention coverage usually seen only by smaller daytime costs. audiences. The provision would permit radio Pooled and more selective broadcast Anchormen should report facts, in and TV stations physical access to NES coverage of political conventions car- an entertaining manner if possible, but state or national tabulation centers, but ried on only one station at a time in their opinions should be kept to them- would prohibit broadcasting facilities at multiple- station markets has been urged selves. these locations. by Joseph S. Sinclair, president of The Interviews from crowded floor areas The national tally center will be lo- Outlet Co., licensee of radio and tele- should be eliminated because of con- cated in Manhattan's Edison hotel. vision stations in Rhode Island and fusion and noise, and subjects should be Cost to a station for access to the Florida. removed to off -the -floor studio facilities NES pooled information at the state Calling this year's coverage of the where their comments can be heard level would be subject to three con- Republican and Democratic conven- more clearly. siderations: the over -all cost to NES for tions "unsatisfactory programing," Mr. Broadcasts of West Coast conven- its activity in the particular state, the Sinclair said he recommended improve- tions that run late should be suspended reach of the medium applying for the ments "only out of a desire to increase at midnight Eastern time, recorded, and data, and the number of media in the the size of the viewing audience, not to played back the next morning for the state who elect to share in the results. decrease Eastern audience. Ideally, from a logis- it; and to increase the interest A NES official explained that any tical both conventions would of the audience, not to decrease it." standpoint, medium taking part would receive an Speaking to an awards dinner of the be held in the same city. individual copy of vote totals at any Homossassa Springs (Florida) Chamber To give spectators at the conven- center to which it had acquired access. of Commerce Sept. 26, Mr. Sinclair tion site a better view of the proceed- Deadline for applications for participa- recommended be that: ings cameras should supported on tion in NES is Oct. 7. NES is in Room The TV networks pool their facili- stilts or placed on platforms hanging 418, Graybar Building, 420 Lexington ties and that the coverage be carried by from the ceiling instead of upon large, Avenue, New York. only one station in communities that draped floor stands. receive multiple signals. One network Coverage of demonstrations - would carry the convention at a time, "these obviously staged parades" - rotating this responsibilty with the other should be restricted or eliminated. NBC restates views two. The Outlet Co. is licensee of WDBO- The coverage should avoid report- AM-FM-TV Orlando, Fla., and WJAR- on projection limits ing all convention proceedings, elimina- AM-TV Providence, R. I. NBC's opposition to any legislation that would restrict the reporting or pro- 'Political activity' puts reporter off air jecting of national election returns by the electronic media was stated firmly Lisa Howard, ABC News com- ist and playwright, announced the last week in a letter from Board Chair- mentator, was relieved of all news formation of a committee of liberal man Robert Samoff and President Rob- assignments last week, at least tem- Democrats to support Senator Ken- ert E. Kintner to NBC personnel. porarily, after neth B. Keating (R -N. Y.) in his The letter said "there is no factual she became in- campaign for re- election against evidence that reporting, projecting, or volved in what Robert F. Kennedy. even pre- election polling, have any sig- ABC called pub- Miss Howard said she had noti- nificant influence on the outcome of lic participation fied ABC on Sept. 19 that she was elections." in "partisan po- supporting Senator Keating as a pri- Messrs. Sarnoff and Kintner stated litical activity vate citizen but that this would not that proposed congressional legislation contrary to long - be reflected in her television broad- to curtail the broadcast of returns or established ABC casts. ABC News authorities said projections "assumes the citizen would News policy." that she had not given the notifica- not vote in accordance with his person - It was under- tion until a week after a story about nal convictions and knowledge...." stood that her her political activity had Howard appeared The reporting and projection of elec- future ABC in a New York paper. tion data, they said, safeguards the pub- News role, if any, would be decided Miss Howard's five -minute ABC - lic from "manipulation of such data after the Nov. 3 elections. The an- TV news show (Monday- Friday, for partisan purposes." nouncement said only that she had 2:55 -3 p.m. EDT) was taken over CBS has contended there is no evi- been relieved "for the duration of last week by Marlene Sanders, will dence that projection of election results the political campaign." be handled this week by Peggy would affect voting patterns in areas Her suspension was announced Wheedon and next week by Miss where the polls were still open, and an- last Tuesday (Sept. 29), a day after Sanders. Plans beyond Oct. 16 were nounced two weeks ago it would finance Miss Howard and Gore Vidal, novel- still uncertain late last week. a study of the question (BROADCASTING,

Sept. 28) .

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BROADCASTING, October 5, 1964 49 roe are former RTNDA presidents. service to the country and the world Aftermath of Messrs. Fleming and McCormick are but highly dangerous.... Mass report- members of the NAB freedom of in- ing has caused increasing problems in formation committee. recent years, hindering getting the news Warren report Also to be there are representatives to the public rather than speeding it." of The Associated Press, United Press Earl J. Johnson, editor, UPI-"We International, American Society of Radio -TV joins mass have a responsibility to be represented Newspaper Editors, American News- at all newsworthy events by reporters papers Publishers Association and effort to reevaluate and photographers because we and The American Newspaper Guild. Associated Press are primary for most Not Entirely to Blame Implications media's position of the newspapers and broadcasters . . in the report that the newsmen were the authorities can always limit the to blame in part for the shooting of Lee numbers to suit their own security re- TV and radio newsmen -and those Harvey Oswald by Jack Ruby and for quirements . . . with notebooks -studied last week the the "aggressive" demands for news that Gene Robb, publisher of the Albany implications of the Warren Commission gave rise to erroneous and distorted in- (N. Y.) Times- Union, and president of report on President Kennedy's assassina- formation jeopardizing Oswald's chance the ANPA -"The paramount public in- tion and by the end of the week various for a fair trial before an unbiased jury terest that newspapers always must serve groups were moving to meet the prob- (BROADCASTING, Sept. 28) elicited these is to get and print the news, exactly lem posed in the report: comments from newsmen: what they did in the Oswald case." Mr. An all -media meeting was called Mr. Friendly -"The question here Robb referred to discussions between for Oct. 17 in Washington by Alfred [referring to the complaint that news- ANPA and the American Bar Associa- Friendly, managing editor of the Wash- men pressed aggressively for information, underway for some time. The ABA ington Post and chairman of the free- tion] would seem to be what kind of a has a special committee reviewing all dom of access committee of the Ameri- press is good for the country; a docile the canons of ethics of the bar, includ- can Society of Newspaper Editors. one or a demanding one.... It is only ing those related to the right of fair Two committees of the Radio -Tele- fair to ask what the consequences might trial versus a free press. vision News Directors Association are have been in Dallas and elsewhere had investigating the issues raised by the information about the crime and the Warren report, Edward F. Ryan, general suspect not been swiftly made public manager, WTOP News, Washington, as it was collected... . Keystone affiliates and president of the RTNDA, said. The "The behavior of reporters and pho- committees are freedom of information, tographers was not such as to make any heavy on farm programs headed by J. W. (Bill) Roberts, Time - newsman proud or complacent or even Life Broadcast Washington bureau indifferent. But admitting this, one must More than 1,000 radio stations affili- chief, and ethics and standards, headed next ask about the existence of means ated with the Keystone Broadcasting by Dr. Mitchell Charnley, professor of by which self-discipline could have been System present shows and editorial fea- journalism at the University of Minne- instituted...." tures directed at farm audiences on a sota. Both will attend the Oct. 17 Mr. Friendly emphasized that disci- regular basis, according to a KBS study Washington meeting, as will Mr. Ryan. pline is the job for those in charge of released to advertisers and agencies. A reference to the Brookings In- an event, not the newsmen themselves. The range for KBS affiliates runs stitution feasibility study on a code or Other members of Mr. Friendly's from one hour of farm programing a guidelines for covering judicial proceed- ASNE committee are Creed Black, Chi- week to 84 hours. ings by newsmen was made by Vincent cago Daily News; Herbert Brucker, The average KBS affiliate broadcasts T. Wasilewski, executive vice president Hartford (Conn.) Courant; and Felix up to 20 hours of farm programing each of the National Association of Broad- R. McKnight, Dallas Times- Herald week; 999 affiliates carry up to 20 hours casters. Mr. Wasilewski added: (KRLD- AM- FM -TV) . a week and 77 broadcast more than 20 "We should not overlook the benefits Sam Ragan, executive editor of the hours. to the public of free reporting. We Raleigh (N. C.) News and Observer and The breakdown of stations follows: should not permit this incident to be- Times, and president of the AP Man- 578 stations-under 5 hours a week; cloud an objective appraisal of the role aging Editors Association - "It is my 229 stations -from 6 to 10 hours; 192 of news media in a free society." opinion, however, that the responsibility stations -from 11 to 20 hours; 58 sta- A report on whether Brookings for orderly coverage of such events lies tions -from 21 to 30 hours, and 19 should undertake this study has been with the proper authorities in charge at stations more than 31 hours. submitted by Prof. J. Edward Gerald, the time...." He named the following The report is based on answers from professor of journalism at the Univer- as a special committee to study the 1,076 Keystone affiliates in 47 states. sity of Minnesota. The institution's problem and report back: board will consider this report at its George Beebe, Miami Herald, next meeting Oct. 23. The suggestion chairman; William B. Dickinson, Phila- NBC -TV plans sneak previews that Brookings conduct the study on delphia Bulletin (wPas[FM]) Philadel- news coverage phia; William Hill, Washington of court trials and legis- (D. C.) NBC -TV will present the first of a Evening (WMAL- lative proceedings was proposed by Star AM- FM -TV); Clif- series of one -hour color "sneak preview ton Daniel, New York Times Frank Stanton, president of CBS Inc., (wQxa- specials" on Nov. 27. at 10 -11 p.m. EST. AM -FM); and last spring. Mr. McKnight. The special entitled NBC Follies of Others expected to be at the Oct. 17 Wes Gallagher, general manager, AP 1965 will star Steve Lawrence with meeting will be Robert H. Fleming, -"In an age where much less than the Juliet Prowse, Jill St. John, Allan Sher- ABC News; William J. Small, CBS assassination of the President could man, Nipsey Russell and the Bitter End News; William B. Monroe Jr., NBC trigger an atomic war, to delay facts as Singers as guest stars. News, and Stephen J. McCormick, MBS. to who the killer was, what his back- Sponsor of the NBC Follies of 1965 All are Washington bureau chiefs for ground was and whether he was part of will be Timex Watches, New York, their networks. Messrs. Small and Mon - a conspiracy would not only be a dis- through Warwick & Legler, that city. 5O (PROGRAMING) BROADCASTING, October 5, 1954 If you are using videotapes that

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BROADCASTING, October 5, 1964 51 "wins," NBC was tops in the Arbitrons CBS -TV takes lead in Arbitrons on Friday with four to CBS's three and none for ABC; CBS scored on Satur- day with five half -hours to NBC's two Most ABC -TV shows continue strong as competition and none for ABC, and again on Sun- day (three periods to two each for ABC increases; NBC -TV's final new shows begin this week and NBC) and also on Monday (four to three for ABC and none for NBC). CBS -TV led in the ratings average reports it was the only network that had On Tuesday, however, ABC showed over a week's period in two separate yet to begin new programing cycles for its greatest strength, taking four half - soundings taken last week in the Arbi- approximately 31% of its prime time hours to CBS's three and none for NBC. tron overnight reports (national mea- schedule. Shows not yet begun: 90 On Wednesday, CBS had four, NBC surements by American Research Bu- Bristol Court (90 minutes), Andy Wil- three and ABC none. (In the Thursday reau). liams (one hour), Alfred Hitchcock (Sept. 24) overnights, CBS had four One report, covering the seven nights (one hour), all set to start today (Mon- half- hours, ABC three and NBC none). (7:30 -11 p.m.), ending Tuesday night day); Bell Telephone on Tuesday (Oct. In the so- called 26 -city Trendex (Sept. 29), showed CBS with an average 6), 10 -11. Kraft Theater (10 -11 p.m.), (though most nights Trendex covered rating of 18.4, ABC with 16.2 and NBC which started on Oct. 1, and Saturday less than 26 cities in that it does not with 15.4. A similar ARB report -also Night at the Movies, scheduled to begin measure a market where an ABC pro- for seven nights but ending with Oct. 3, were too late for the early Arbi- gram does not appear), CBS on Friday Wednesday night (Sept. 30) -gave CBS trons or Trendexes. had two half -hours, NBC three and 18.4, ABC 16.0 and NBC 15.4. ABC could maintain that the strong ABC one. Saturday: ABC three, CBS Each of the networks could claim viewer sampling of its new season -the three, NBC none. Sunday: ABC four, signs in even these extremely early rat- network was first to begin its full new CBS three, NBC none. Monday: ABC ings why it could take heart for the schedule -was keeping up despite the four, CBS two and NBC none. Tues- still new season. onrush of competitive network offerings day: ABC five, CBS and NBC one each. CBS, could indicate that from Sept. making their first appearances. ABC Wednesday: NBC four, CBS two and 24 -31 in the Arbitrons it had more half - could also point to the average as indi- ABC none. hour "wins," and could claim to have cating network programing strength. Reports of the overnights were made 25 of its programs in the top 50 for the Other network officials, however, available by network research sources, week, Sept. 23 -30 (see page 53). On carefully plotting the ratings curve on some of the reports by request. The the basis of each night's ratings aver- the basis of the overnight Arbitrons of parenthetical symbols indicate: new ages, CBS dominated in four. NBC in the past several weeks, could note a series (N) ; new programing in an exist- two and ABC in one. general decline for several of the popu- ing series (NP); new time (NT); re- NBC's strongest argument would ap- lar new ABC shows. run or continuing cycle (R); special pear to be that in all of the early ratings On the basis of half -half period (S).

Arbitron Trendex Arbitran Trendex Rating Rating Share Rating Rating Share Friday, Sept. 25 8:00 7:30 ABC Outer Limits (NP, NT) 10.1 13.1 26.4 ABC Jonny Quest (N) 11.1 10.1 25.9 CBS Jackie Gleason (NP) 23.9 20.8 41.8 CBS Rawhide (NP, NT) 15.7 11.2 28.6 NBC Mr. Magoo (N) 14.6 11.3 22.7 NBC International Showtime (NP) 11.6 10.2 26.1 8:30 8:00 ABC Lawrence Welk (NP) 17.1 16.1 33.1 ABC Farmer's Daughter (NP, NT) 14.2 14.8 30.7 CBS Gilligan's Island (N) 19.5 16.9 34.8 CBS Rawhide (NP, NT) 15.6 11.6 24.1 NBC Kentucky Jones (N) 15.2 12.8 26.3 NBC International Showtime (NP) 12.0 15.6 32.2 9:00 8:30 ABC Lawrence Welk (NP) 16.4 20.1 38.2 ABC Addams Family (N) 17.2 20.6 38.5 CBS Mr. Broadway (N) 17.7 13.4 25.5 CBS The Entertainers (N) 13.9 9.6 18.0 NBC Saturday Movie (R) 18.7 15.4 29.3 NBC Bop Hope (NP) 20.1 20.0 37.4 9:00 9:30 ABC Hollywood ABC Valentine's Day (N) 12.4 13.5 25.2 Palace (NP) 17.7 20.4 38.1 CBS CBS The Entertainers (N) 14.2 14.2 26.5 Mr. Broadway (N) 14.1 13.2 24.6 NBC NBC Bop Hope (NP) 23.8 21.9 40.8 Saturday Movie (R) 20.9 15.4 28.7 9:30 10:00 ABC Hollywood Palace (NP) ABC 12 O'Clock High (N) 11.5 9.3 18.8 15.3 18.7 37.7 CBS Gunsmoke CBS Corner Pyle (N) 22.1 19.2 38.8 (NP) 18.2 12.8 25.8 NBC Jack Benny (NP, NT) 15.4 17.2 35.8 NBC Saturday Movie (R) 17.8 16.3 32.9 10:00 10:30 ABC Local ABC 12 O'Clock High (N) 12.0 13.9 26.8 CBS Gunsmoke CBS The Reporter (N) 14.1 13.7 26.5 (NP) 18.9 NBC Saturday Movie NBC Jack Paar (NP) 17.8 18.4 35.6 (R) 16.7 10:30 Sunday, Sept. 27 ABC Local 7:30 CBS The Reporter (N) 13.6 ABC Wagon Train (NP, NT) 10.1 9.9 20.8 NBC Jack Paar (NP) 17.6 CBS My Favorite Martian (NP) 23.9 18.6 39.1 Saturday, Sept. 26 NBC Walt Disney (NP) 18.8 15.8 33.2 7:30 8:00 ABC Outer Limits (NP, NT) 8.1 7.6 16.3 ABC Wagon Train (NP, NT) 9.6 7.9 14.2 CBS Jackie Gleason (NP) 20.4 20.8 44.7 CBS Ed Sullivan (NP) 27.4 27.6 49.6 NBC Flipper (N) 15.2 13.6 29.2 NBC Walt Disney (NP) 21.4 16.8 30.1 52 (PROGRAMING) BROADCASTING, .October .5,.1964. Arbitron's top 50 for Sept. 23 -30

Rank Show Rating 11. Petticoat Junction (CBS) 20.7 34. McHale's Navy (ABC) 18.5 17. I've Got a Secret (CBS) 20.7 34. Saturday Night Movie (NBC) 18.5 1. Ed Sullivan (CBS) 28.9 19. Bing 20.4 Password (CBS) 18.1 2. Bonanza (NBC) 27.0 Crosby (ABC) 36. 3. Bewitched (ABC) 26.3 20. Sunday Night Movie (ABC) 20.3 37. Jack Paar (NBC) 17.7 4. Andy Griffith (CBS) 24.5 21. Walt Disney (NBC) 20.1 37. Candid Camera (CBS) 17.7 4. Dick Van Dyke (CBS) 24.5 22. Virginian (NBC) 20.0 37. No Time for Sergeants (ABC) 17.7 6. Red Skelton (CBS) 24.1 22. Many Happy Returns (CBS) 20.0 40. Combat (ABC) 17.6 7. My Favorite Martian (CBS) 23.9 24. Patty Duke (ABC) 19.7 41. Tycoon (ABC) 17.5 8. Lucy Show (CBS) 23.6 24. Ben Casey (ABC) 19.7 42. Addams Family (ABC) 17.2 9. Fugitive (ABC) 23.3 26. Perry Mason (CBS) 19.5 43. Living Doll (CBS) 16.9 9. Munsters (CBS) 23.3 26. Gilligan's Island (CBS) 19.5 44. Lawrence Welk (ABC) 16.8 11. Beverly Hillbillies (CBS) 22.5 26. Peyton Place-Tuesday (ABC) 19.5 45. Donna Reed (ABC) 16.5 12. Jackie Gleason (CBS) 22.2 29. Danny Kaye (CBS) 19.4 45. Wednesday Night Movie (NBC) 16.5 13. Gomer Pyle (CBS) 22.1 30. What's My Line (CBS) 19.0 45. Hollywood Palace (ABC) 16.5 14. Bop Hope (NBC) 22.0 30. Cara Williams (CBS) 19.0 45. Hazel (NBC) 16.5 15. Peyton Place-Thursday (ABC) 21.9 32. To Tell the Truth (CBS) 18.6 49. Defenders (CBS) 16.3 16. My Three Sons (ABC) 21.1 32. Gunsmoke (CBS) 18.6 50. Burke's Law (ABC) 16.1

Arbitron Trendex Arbitron Trendex Rating Rating Share Rating Rating Share 8:30 8:00 ABC Broadside (N) 15.3 14.2 26.2 ABC Combat (NP) 18.6 17.7 34.6 CBS Ed Sullivan (NP) 30.4 27.5 50.8 CBS World War I (N) 9.4 8.1 15.8 NBC Bill Dana (NP, NT) 13.0 9.8 18.1 NBC Mr. Novak (NP) 15.8 19.5 38.1 9:00 8:30 ABC Sunday Movie (N) 18.7 22.3 37.3 ABC McHale's Navy (NP) 18.5 19.5 33.3 CBS Living Doll (N) 16.9 15.7 26.3 CBS Red Skelton (NP, NT) 23.8 17.6 30.1 NBC Bonanza (NP) 26.8 20.3 34.1 NBC Man from U.N.C.L.E. (N) 13.0 17.6 30.0 9:30 9:00 ABC Sunday Movie (N) 19.5 28.6 47.2 ABC Tycoon (N) 17.5 15.2 26.9 Bishop CBS Joey (NP, NT) 11.1 9.9 16.3 CBS Red Skelton (NP, NT) 24.4 20.5 36.2 NBC Bonanza (NP) 27.3 21.4 35.3 NBC Man from U.N.C.L.E. (N) 13.5 17.3 30.6 10:00 9:30 ABC Sunday Movie (N) 22.5 25.0 49.0 ABC Peyton Place (N) 19.5 19.2 34.0 CBS Candid Garners (NP) 17.7 15.1 29.5 CBS Petticoat Junction (NP, NT) 20.7 15.9 28.2 NBC The Rogues (N) 13.1 10.6 20.7 NBC TW3 (NP, NT) 13.7 16.7 29.5 10:30 10:00 ABC Sunday Movie (N) 20.6 23.8 46.7 ABC Fugitive (NP) 22.7 21.6 42.8 CBS What's My Line (NP) 19.0 18.6 36.5 CBS Doctors & Nurses (NP, NT) 16.0 13.7 27.1 NBC The Rogues (N) 13.0 7.1 14.0 NBC Campaign & Candidates (S) 7.1 9.0 17.8 Monday, Sept. 28 10:30 7:30 ABC Fugitive (NP) 23.9 22.0 50.7 ABC Voyage to Bottom of the Sea (N) 14.4 16.6 32.8 CBS Doctors & Nurses (NP, NT) 14.9 13.1 30.2 CBS To Tell the Truth (NP) 18.6 15.1 29.9 NBC Campaign Candidates (S) 4.6 4.3 9.9 NBC Monday Movie (R) 12.8 12.5 24.7 8:00 Wednesday, Sept. 30 ABC Voyage to Bottom of the Sea (N) 16.6 18.2 32.5 7:30 CBS I've Got a Secret (NP) 20.7 18.1 32.3 ABC Ozzie & Harriet (NP) 15.4 15.4 35.6 NBC Monday Movie (R) 16.0 15.1 26.9 CBS Face the Nation (S) 8.4 6.6 15.3 NBC Virginian (NP) 19.6 17.4 40.2 8:30 ABC No Time for Sergeants (N) 17.7 18.8 30.5 8:00 CBS Andy Griffith (NP, NT) 24.5 19.2 31.2 ABC Patty Duke (NP) 17.7 19.5 40.5 NBC Monday Movie (R) 14.3 17.5 28.4 CBS Local NBC Virginian 20.2 9:00 (NP) 16.9 35.1 ABC Wendy and Me (N) 15.3 19.2 32.6 8:30 CBS Lucy Show (NP) 23.6 22.0 37.4 ABC Shindig (N) 13.5 11.9 22.4 NBC Monday Movie (R) 17.2 14.6 24.9 CBS Beverly Hillbillies (NP, NT) 22.1 20.5 38.7 9:30 NBC Virginian (NP) 18.3 16.5 31.2 ABC Bing Crosby (N) 20.4 20.0 36.9 9:00 CBS Many Happy Returns (N) 20.0 18.2 33.6 ABC Mickey (N) 11.6 13.3 25.2 NBC Hollywood and Stars (R) 10.1 10.0 18.5 CBS Dick Van Dyke (NP, NT) 22.3 20.8 39.4 10:00 NBC Wednesday Movie (N) 17.0 15.9 30.2 ABC Ben Casey (NP, NT) 19.8 26.0 54.9 9:30 CBS Slattery's People (N) 15.0 13.4 28.3 ABC Burke's Law (NP, NT) 14.0 15.2 29.3 NBC Olympic Preview (S) 8.1 6.8 14.3 CBS Cara Williams (N) 17.3 15.2 29.3 10:30 NBC Wednesday Movie (N) 17.2 18.7 35.9 ABC Ben Casey (NP, NT) 19.5 21.4 49.9 10:00 CBS Slattery's People (N) 13.0 11.8 27.6 ABC Burke's Law (NP, NT) 13.2 14.8 29.4 NBC Olympic Preview (S) 8.5 5.9 13.7 CBS Danny Kaye (NP) 18.1 15.0 29.8 NBC Wednesday Movie 16.2 17.8 35.5 Tuesday, Sept. 29 (N) 7:30 10:30 ABC Combat (NP) 16.6 16.8 35.6 ABC Politics '64 (S) 2.5 3.8 9.0 CBS Local CBS Danny Kaye (NP) 17.1 13.8 32.9 NBC Mr. Novak (NP) 15.2 15.2 32.3 NBC Wednesday Movie (N) 17.4 16.4 39.1

BROADCASTING, October 5, 1964 53 Kswo -TV Lawton, Okla.; WSOC -TV the television network. The program Success of program Charlotte, N. C.; WFLA-TV Tampa, Fla.; currently is presented Monday through WKAB -TV Montgomery, Ala.; KELP -TV Friday, 11:15 p.m.-1 a.m. and the Sat- clinics extends life El Paso, and wwAV(TV) Wilmington, urday show will be carried at the same N. C. time. The current shows are on about 185 stations. future of Best of Groucho (NBC Films): The success and promise The Saturday programs will be re- WWL -TV New Orleans. the National Association of Broadcast- broadcasts of recent outstanding Tonight ers' just -completed series of radio pro- Outlaws and Life of Riley (NBC shows. Johnny Carson became host of graming clinics is to be spelled out Films): WNBE -TV New Bern, N. C. the Tonight show on Oct. 1, 1962. The today (Monday) by Sherril W. Taylor, program reportedly has grossed more NAB vice president for radio, in a Funny Manns (NBC Films) : KSD -TV than $15 million a year in billing over St. Louis. speech to the fall meeting of the Texas the past two years. Association of Broadcasters in Fort Science Fiction Features (NTA) : Worth. KGO-TV San Francisco. Mr. Taylor said the clinics "were singularly successful and that in one NTA Color Features (NTA) : KTNT- VPI opens Chicago form or another" and subject to board Tv Tacoma -Seattle and WTAE(TV) Pitts- approval "they will be extended and burgh. production office offered as a brand new and needed serv- Top Rank Features (NTA) : WTAE ice of the NAB for its radio members." (Tv) Pittsburgh and KTAR -TV Phoenix - him Entry Video Pictures Inc. New The clinics, Mr. Taylor said, led Mesa, Ariz. of of to five general conclusions: York and Hollywood into the Midwest New musical sounds and tech- Shirley Temple Features (NTA) : television commercial and program pro- niques, news and a high "circulation fac- KOOL -TV Phoenix; KOLD -TV Tucson, duction market at Chicago was an- tor" have given radio "an unmatched Ariz.; WBTV(TV) Charlotte, N. C., and nounced last week by George Tompkins, wedge among communications media." KAKE -TV Wichita, Kan. president. "Radio is so mobile, always present The new Midwest studio will special- Big Six Features (NTA): KMSP -TV today," that often it "no ize in video tape and will include a mo- and personal Minneapolis -St. Paul. longer has to grapple with the once bile facility now under construction. It ominous threats of television." also will handle film production through The clinics have sparked a much - its East and West Coast studios. needed "cross- pollination of creative Four Star acquires Mr. Tompkins said a new firm, VPI thinking in programing...." of Illinois Inc., is being formed. He By adding even more listener ap- more foreign films also announced the appointment of peal, "more and more radio today is Fred Olsen, who resigned two months emphasizing the art of extemporaneous ago as president and minority stock- Four Star Distribution Corp. has ac- conversation... . holder of Ray -Eye Productions, as pres- "Modern music along with news quired additional foreign -made feature ident of the new company. continue as our medium's most import- films which will be offered shortly to VPI of Illinois has acquired the ant phases of productivity. And, in ad- TV stations, Len Firestone, vice presi- studios and physical assets of Ray -Eye dition, FM and stereo are adding mil- dent and general manager of the com- at 1822 Ridge Avenue, Evanston, Ill. lions of different types of listeners to pany, reported last week. Phone: 273 -3993. Ray-Eye suspended concert music." Mr. Firestone, who has just returned operation earlier and then resumed for Mr. Taylor noted that within a dec- from a fact-finding trip to Europe, re- a period before Mr. Olsen left the firm. ade, advertising revenue increases had gards foreign -made motion pictures, VPI of Illinois will have 48,000 lagged behind increases in the number particularly "action spectaculars," as a square feet of space. The studio in- of stations, but he said the fault does key to solving TV's "growing demand cludes three Marconi cameras, two Am- not lie with salesmanship. He cited a for fresh features." He said the "back- pex 1000 -C video tape recorders plus need for improved programing and an log of playable American features is al- special effects, dubbing and control fa- ineptness at measuring radio's audience. most exhausted" while the "swashbuck- cilities. The clinics demonstrate a revival of ling adventure yarns turned out extreme- creative programing, and he outlined ly well by overseas studios have been Program notes ... the attempts of the All -Radio Method- gaining in popularity . . . and are in ology Study committee to improve lis- demand by television stations." Media tie KHOW Denver has arranged tener measurement (BROADCASTING, He cautioned that foreign -made fea- a news coverage affiliation with five Sept. 28). tures must be carefully re- dubbed, re- weekly newspapers in the Denver metro- scored and edited before they are of- politan area, which have assigned their fered to U. S. TV stations. He noted reporters to work with the KHOw news Film Sales ... that Four Star recently offered the staff on the airing of local news, in effect 13 Highway Patrol (UA -TV): WKEF -TV "Spectacular Showcase" of 15 foreign making reporters available to the sta- Dayton, Ohio; WWOR -TV Worchester, features to TV and said the success tion. The papers, with a combined cir- this the Mass.; WHDH -TV Boston; WWL -TV New of package has led to acquisi- culation of 100,000, are: Jefferson tion films. Orleans; WICU -TV Erie, Pa.; WKBW -TV of similar Herald, Adams County Dispatch, Adams Buffalo, N. Y., and wEAT -TV West Palm County Almanac, Washington Park Beach, Fla. Now in 186 markets. Carson to add Saturday show Press and Southwest Bulletin. Men in Crisis (Wolper): WFBM -TV Religious recordings Goodway Rec- NBC -TV will carry The Tonight Show Indianapolis; tomF -TV Butte, KFBB -Tv ords, New York, has been formed to Starring Johnny Carson six nights a Great Falls, KOOK-TV Billings and KMSO- develop a diversified line of religious - week, starting Jan. 9, 1965, it was an- TV Missoula, all Montana. interest recordings that will be offered nounced last week by Walter D. Scott, to religious broadcasters and other out- 20th Century -Fox Features (NTA) : executive vice president in charge of lets. The company, a division of Good -

54 (PROGRAMING) BROADCASTING, October 5, 1964 Conferences at Geneva regarding the General Agreement on Tariffs and Trade (commonly referred to as GATT) are significant for the whole U. S. economy. Some details relevant to certain subjects being discussed may shed extra light on the importance of these conferences.

American Steel Industry at dangerous disadvantage against politically subsidized foreign competition

The tonnage of imported steel into Also, since World War II, foreign been continually modernizing, too. this country continues to grow, while countries have built, with U. S. tax Republic Steel's current program has steel exports fall precipitously. Effects money, all new, modern mills, in- one phase alone costing $400 million. on national employment and the corporating the most modern, cost - What we now need is an opportunity national balance of payments are saving production techniques. In to compete on an equitable basis. already alarming. In the last seven contrast, this country's steel plants This is why leaders in the steel in- years, the steel industry's balance of not only carried the main burden of dustry trust that current GATT will be effect trade has shifted drastically. From a supplying steel for foreign countries conferences able to changes in laws and regulations so net export position of three million during the war, but they also pro- tons, we have fallen to a net import that American steel will receive equal vided the bulk of steel required by treatment to in of three million tons, a direct loss compete world most free nations during the long markets, and thereby improve the to the American Steel Industry of six reconstruction period abroad. situation endangering the nation's million tons. Steel mills in the U. S. have economic health. If a domestic steel company had produced these six million tons, its revenues would have approximated one billion dollars. This country lost, therefore, about $360 million in wages; the Federal Government lost some $80 million in taxes; plus the widespread multiplier effect which this money in circulation would have created. Causes for this rapid deteriora- tion in our world trade posture are: (1) U.S. fixed tariffs are among the lowest of all nations; (2) foreign countries add onto their import duties a variety of nontariff barriers in the form of taxes under many names; (3) foreign steel is sold in this country at lower prices than those in the country of its origin, commonly called "dumping."

INSTALLATION OF NEW BASIC OXYGEN FURNACES STRENGTHENS REPUBLIC'S COMPETITIVE POSITION REPUBLIC STEEL Latest evidence of Republic Steel's continuing moderniza- C O R P O R A T I O N tion program to cut production costs and strengthen CLEVELAND, OHIO 44101 competitive capabilities is the installation of new furnaces for steelmaking by the basic oxygen process. Installation is now under way at three Republic plants -Cleveland and Warren, Ohio, and Gadsden, Alabama. For Republic, the basic This STEELMARK of the American Steel Industry on a 5steel process cost -reduction product assures you it is made of modern, versatile, oxygen has the greatest proven economical Steel. Look for it on the products you buy. possibilities of all present technical developments.

BROADCASTING, October 5, 1964 55 way Printing Co., Philadelphia, has Editorial comment A series of five (FM) Ann Arbor, Mich. established headquarters at 157 West editorials designed to encourage respect JFK Tribute The half -hour film, and produced and broad- 57th Street, New York. for law order, "A Thousand Days Tribute to John cast by KMPC Los Angeles, is being -a Winter gardening More than 400 ra- F. Kennedy," produced by David L. distributed to major radio stations, news- dio stations have accepted a series of Wolper Productions for use during the papers and government officials through- 13 five -minute programs on fall and Democratic National Convention, has out the country by Golden West Broad- winter gardening information featuring been made available to all TV stations. casters, licensee of KMPC. Golden West Mary Healy and Peter Lind Hayes. The Wolper Television Sales, Hollywood, is distributing more than 1,000 sets of programs, Gardening Without Tears, is handling the distribution, with all the series, produced and narrated by available from Edward Gottlieb & As- proceeds to go to the John F. Kennedy Russ Barnett, KMPC'S director of pro- sociates, 640 Fifth Avenue, New York. Library. The program has already graming. been Musical comedy Once Upon a Mat- purchased by Metromedia for its six TV tress, a 90- minute musical comedy spe- More golf Sports Network Inc. will outlets. televise the closing rounds of the cial starring Carol Burnett, will be re- two Daytime switches CBS -TV juggles broadcast by CBS -TV Nov. 14 (8:30- Sahara Invitational golf tournament its morning lineup starting today (Mon- 10 p.m. EST). It was originally from Las Vegas, Oct. 17 (5 -6 p.m. day) when it moves The McCoys from Oct. 18 (4 -5 p.m. presented June 3. The program will be EDT) and EDT). 11 -11:30 a.m. EDT to 11:30 a.m.-12 sponsored by Thomas J. Lipton Inc., Sneak preview A special color pres- noon replacing Pete and Gladys. Andy through Sullivan, Stauffer, Colwell & entation of Allan Sherman's Funny of Mayberry, reruns of the Andy Grif- Bayles, New York. Land, projected as a possible half -hour fith Show on CBS -TV Monday nights, Exclusivity Under a long -term con- series for NBC -TV's 1965 -66 season, will move into the 11 -11:30 slot. tract, Screen Gems will finance upcom- will be telecast in mid -January. United Singer signed Carol Channing has ing theatrical productions of Joseph States Time Corp. (Timex watches), been signed to a long -term contract by General Foods Corp., White Plains, N. Y., and its agency Young & Rubi- cam, New York. The actress is expected Oct. 10 is sports day on NBC -TV to star in a weekly TV series projected for the 1966 -67 season and to star in several network specials before then, NBC -TV on Oct. 10 will telecast NBC's sports coverage for the day the first of which is planned for next what it claims to be the most wide- will also include pre -game and post- spring. spread one -day live sports coverage game World Series shows, a tentative More oaters National Telefilm Asso- in the history of television. 30- minute sports program between ciates Inc., Los Angeles, has acquired The network will start in the early the World Series and the football 92 western features from Link Indus- 1 a.m.) by cover- game, as well as pre- and post -game morning (at about tries and is putting them into immediate ing the opening ceremonies of the football shows. Some of this cover- distribution. John Wayne stars in 15 Olympics, relaying them to age will be live and some on tape. Tokyo of the pictures. Other stars include Tex by Syncom III satel- In addition, the network's San this country the Ritter, Buster Crabbe, Lash LaRue and lite. Programing of the Olympics Antonio, Tex., affiliate (woes -rv) Tim McCoy. could run as long as three hours. will route the Syncom III transmis- NBC -TV then plans to telecast a sion throughout Mexico via Tele- One more for the road The Ford Mo- World Series game in the afternoon sistima in Mexico City. tor Co. and J. Walter Thompson Co., followed by the Texas -Oklahoma NBC expects to resume its regu- Detroit, have negotiated an agreement football game from Dallas. lar programing around 8 p.r with Screen Gems Inc. to produce a half -hour TV comedy series, My Gidget. The series, with Sally Field and Don Porter in leading roles would be pro- Beinhorn and his Musical Theater for New York, through Warwick & Legler, duced by Harry Ackerman. The plot Children in exchange for the TV record- that city, will be sole sponsor of the turns on the character Maggie Ma- ing, and publishing rights to the produc- show. honey, a high school student. tions. Screen Gems will also have first Educational film service Three refusal rights on motion picture and Association in can Bourne -Hill Produc- Films, New York, has inaugurated a tions, New York, has taped three a Broadway productions of all Beinhorn of new film service, Association projected 13- episode projects. Instruc- half -hour series, tional Materials. The new division is Firing Line, featuring editor- writer Wil- Teaming up Four Star Television, now distributing 63 films for use in liam Buckley Jr. in debate with various Robert Wagner and Sheldon Reynolds high school and college chemistry cours- political figures. Bourne -Hill intends to will jointly produce a half -hour crim- es. AIM has also concluded an agree- make the series available for syndication inal-adventure series. Mr. Wagner will ment with the Westinghouse Broadcast- to stations. The three taped episodes star in the series to be written, produced ing Co. for the distribution of two film have featured Mr. Buckley, with Sena- and directed by Mr. Reynolds. series, The Meaning of Communism tor John O. Pastore (D -R. I.), Senator and The Fair Adventure, to schools and Joseph Clark (D -Pa.) and William Battle epic NBC News' TV special, educational television stations. Haddad, campaign manager for Robert The Battle of the Bulge, is scheduled for F. Kennedy. Dec. 15, (10 -11 p.m. EST), marking the Another look National Educational 20th anniversary of the battle. The Radio, newly formed radio division of New series A I3 -week radio series of story will be told through first person National Educational Radio Network, 15- minute programs, Successful Living, narratives of American, Allied and Ger- has prepared The News from Dallas, a consisting of speeches of Dr. Kenneth man soldiers and officers who fought in one -hour documentary on reports from McFarland, former Kansas educator, is the battle. Original NBC Radio news Americans who were abroad on Nov. being made available to stations through tapes made during the battle will also 22, 1963. It is being prepared for dis- Edward M. Miller and Associates Inc., be used to describe the action. tribution to 135 NER stations by wuoM Grand Rapids, Mich.

56 (PROGRAMING) BROADCASTING, October 5, 1964 Il you think Entertainment'v ...... ,,, BPAT 7.A' 414 C01®ta7 illl Harrah's Club "' ,'e AM & FM r 1964 Intenional HiFi Show , Paramount Pictures CP11{J broadcasts only ,, _ =.1; . ... better music, A1.Ì. %'

n rt get right down to business: RKPAT broadcasts commercials,too. ) Brad Rich Homes 1IJ4 Cove of Tiburon ) if you have some time, any one of Crystal Tower Financial D. M. Christensen /400 San Rafael our salesmen will be happy to Duffel -Smoot Real Estate Cal-Mar Mortgage Co. explain how KPAT can work Guaranty Savings & Loan Mid -Town Park Apartments for you it has Park Viking Condominium -as -':.--_ _ Mechanic's Bank for all of these ' Morris Plan T. Larkin Woods -''' S Van Buren Towers advertisers and + National Bank of Berkeley """:.,1(0 Paine, Webber, Jackson & Curtis more in 1964: Nei" ^1 i Peninsula Savings and Loan Association k, # Schwabacher & Company

r : , -. Air '*-- , '",. '. _. Travel e é Armour & Co. f n California Beef Council Tobacco `'áw"' : Edy's Candies Northwest Orient Airlines .g Products - Pan American Airways ;Y 0 Foremost Dairies M Trans World Airlines 0 Interstate Bakeries The American Tobacco Co. Oakland International Airport I Kellogg's Corn Flakes ( "Montclair ") WI Langendorf Bakeries P. Lorillard Company ( "Kent ", Roman Meal Cereal "Newport ") P R. J. Reynolds Tobacco Co. ( "Camel ",

.. - r "Salem", "Tempo", "Winston ") ,, Á' '7

Automotive °"" Miscellaneous I'` I ,A' Boysen Paints Berkeley Motors 4 Ky, , #F', #' .1' Canova Marble BMC of Berkeley i, y ' ?.. Danish Furniture Boas Pontiac r2I8 1 23 'tPy s' , ¢' Importers Inc. British Motors siti;w- °I -.,; P Don Faber Yacht Sales Chevrolet Hotels í! ', -_ Delco Downtown Oakland Transmission7 Restaurants /`Association DuPont Golden Additive Fisher Electronics Inc. Ford Berkeley House Jackson Goldie Ford `General Electric Black Sheep Restaurant International Atlas Lincoln /Mercury/Comet Forum Restaurant Merit Lincoln /Mercury --1\ Service Leamington Hotel %Macy's Oakland Zone Chevrolet Mitch's Restaurant ? Plymouth Dealers Association = Mobilia of Denmark Natchez Trace Restaurant Rhodes Department Thunderbird Riverside Hotel in Reno Val Strough Chevrolet Store & Varner -Ward Leasing Company ¿ Robert E. Lee TV Volvo Toiletries_Perfumes & Star TV Arpege , 5- - Command Hair Dressing Monsieur Lanvin .4.i Beverages 3:02-' Radio Station KPAT : Burgermeister Beer t Camped Wines .`=- Mark of the Top A 6 Del Monte Beverages , in Listening C Diet PepsiP 1400 AM / 102.9 FM ''"'I'' San Miguel Beer Public Utilities Represented Nationally W96 t'' Schweppes Pacific Gas & Electric Co. J Seven -Up .¡- -: Pacific Telephone By Venard, Torbet and " ; Tab ` & Telegraph Co. McConnell, Inc.

BROADCASTING, October 5, 1::', 57 KCET(TV) gets grant to date. The Department of Health, WRYT Pittsburgh; WATH Athens and Education and Welfare made a match- WMPO Middleport- Pomeroy, both Ohio; KcET(Tv) Los Angeles ETV, which ing grant of $476,790 to help buy WFSR Bath and WRVM Rochester, both began regular programing on channel equipment, and commercial broadcast- New York. 28 last Monday (Sept. 28), got a fine ers have contributed $850,000 to Los debut present from the Ford Founda- Angeles's first educational TV station IATSE begins negotiations tion-a grant of $500,000 for the pro- ($250,000 each from NBC, CBS and KTTV[TV] Los Angeles and $100,000 duction of "quality programs not other- Negotiations for a new contract for wise possible." The grant makes $250,- from xcoP[TV] Los Angeles). the International Alliance of Theatrical 000 available during the first year of Stage Employes with the Association of KCET's operation, $150,000 the second Radio series sales ... Motion Picture and Television Produc- year and $100,000 the third year. ers start today (Oct. 5) at AMPTP head- Dr. Lee A. DuBridge, chairman of The Shadow (Charles Michelson): quarters in Hollywood. Each of the the station's board of directors, pointed Waxs Columbus, Ohio and WGGA 22 IATSE locals will meet individually out that the grant was made "with the Gainesville, Ga. with the producers committee to work expectation that our community itself out problems of concern only to that The First Christmas (Woroner Pro- will provide the basic dollars to pay particular type of worker. After these ductions) : WRYT Pittsburgh; WBZE salaries and operating expenses. This sessions are concluded, the producers Wheeling, W. Va.; WMOA Marietta, means we must apply ourselves even will meet with a union delegation wMPO Middleport- Pomeroy, and WATH harder to securing $1 million in tax - headed by Richard Walsh, IATSE na- Athens, all Ohio; WRVM Rochester, and deductible contributions from business, tional president, to negotiate a new WOVA Geneva, both New York; WTOC industry and the general public to assure over -all agreement covering the basic Savannah, Ga., and WAVY Portsmouth, KcET's sound operation for its first two wages and working conditions for all years." Va. IATSE locals. The current agreement The grant is the largest gift to KCET July 4, 1776 (Woroner Productions): expires Jan. 31, 1965.

THE MEDIA NAB presidency: up for grabs

the Anybody know a hot executive with political savvy, The deficiency in names now before committee was what prompted him to seek the "active assistance" of the mem- intelligence, integrity, energy and a liking for bership, he wrote. The contacts made so far have been commercial broadcasting who's looking for a job? tentative, said Mr. Schroeder. No individual member of the selection committee or of the NAB has the authority to offer the presidency to anyone. The The committee that was appointed to titles and the diverse community of selection committee is empowered to find a new president for the National broadcasters who are NAB members." make recommendations to the joint Association of Broadcasters sent out a Additional qualities that are being NAB radio and TV boards which alone cry for help last week. To the more than sought, wrote Mr. Schroeder, are "high have the authority to hire a president. 3,000 members of the NAB the commit- intelligence and judgment, credibility, The NAB presidency has been vacant tee dispatched a letter soliciting recom- imagination, integrity and courage, and since Aug. 1, when LeRoy Collins left mendations of candidates. energy and enthusiasm." to become director of the Community Over the signature of Willard Schroe- Sounding Out In the past month Relations Service that was set up under der, WOOD- AM -FM -TV Grand Rapids, 24 men who have been considered, with the Civil Rights Act. As NAB president Mich., chairman of the NAB boards varying degrees of seriousness, as can- Mr. Collins was paid $75,000 a year presidential and of the 10-man selec- didates for the NAB presidency have plus expenses. tion committee, the letter was mailed been talked to by members of the selec- Members of the selection committee, last Thursday. Mr. Schroeder said he tion committee. Nine others have been in addition to Mr. Schroeder, are: Mike hoped it would produce results the selec- suggested but not yet approached. Some Shapiro, WFAA- AM -FM -TV Dallas, chair- tion committee could consider when it of the 24 are known to have rejected meets in Washington Thursday (Oct. 8). man, and John F. Dille, Jr., Communi- the advances. Stations, vice chairman, television So far the selection committee has cana Mr. Schroeder has refused to identify settled only on broad criteria that are board; Rex Howell, KREx Grand Junc- of those who have been under con- wanted in an NAB president. As des- any tion, Colo., chairman, and Jack W. Lee, cribed by Mr. Schroeder's letter last sideration. "It would be unfair to them WPRO Providence, R. I., vice chairman, week, the man to head the broadcast- and to us," he explained. "The final se- radio board, and F. Van Konynenburg, ers' association ought to be "an already lection may be one of them or some- WCCO -AM -TV Minneapolis -St. Paul; Otto proven executive, with a capacity for one who is not on the list at all." P. Brandt, KING stations; Carlton D. leadership and administration." He must In his letter seeking recommendations Brown, WTVL Waterville, Me.; Harold be sympathetic to commercial broad- from NAB members, Mr. Schroeder Essex, WSJS- AM -FM -TV Winston -Salem, casting and must have "adequate politi- said that the committee had fewer can- N. C., and A. Louis Read, WDSU -AM- cal talent to deal with government en- didates than it thought it should have. FM -TV New Orleans.

58 BROADCASTING, October 5, 19S4 RCtTU8iüB { 7rlL RCA -7295B 4'/2 -INCH IMAGE ORTHICON

Unmatched picture quality in black- and -white pickup

NEW MICRODAMP CONSTRUCTION. Reduces micro - HIGH SIGNAL -TO -NOISE RATIO (75:1 at 4.5 Mc) phonic noise in the output signal by isolating the target-to- IMPROVED BACKGROUND UNIFORMITY, with very mesh assembly from the effects of external acoustical noise good half-tone signal reproduction. and camera vibration, and by damping out internally in- FIELD -MESH CONSTRUCTION. Produces uniform duced vibration on the target. signal output and focus. Reduces unwanted bright edges REDUCED CHANCE OF "WASHED OUT" PIC- and geometric distortion. TURES. Opaque black coating on lower part of tube pre- HIGHER SIGNAL OUTPUT LEVELS with lower vents "washed out" pictures due to extraneous light. microphonics. HIGH AMPLITUDE RESPONSE FOR SHARP RESO- MORE STABLE SENSITIVITY CHARACTERISTICS. LUTION (800 TV lines).

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Broadcasters dunned Broken Ranks Not all broadcasters are in sympathy with the principle of outlawing pay TV by public vote. Last Thursday IcNx Los Angeles, for anti -pay campaign which is owned by CBS, broadcast an editorial urging voters to defeat Propo- sition 15 and let STV have its chance in the market place. The bite comes from Don Belding, who's fronting STV also picked up support in other influential quarters. drive to vote Weaver's STV out of business The San Francisco Chronicle, which had been critical of STV at the time it was preparing to start operations in that Broadcasters throughout the country 872.57 and total disbursements of $89,- city, published an editorial urging vot- have been asked to contribute money 096.95, as of Sept. 19. ers to vote "no" on Proposition 15. to the campaign to outlaw subscription Similar reports from the Southern Noting that this proposition "would, in television in California. California Crusade and the Citizens effect, legislate out of business a private The solicitation has been made in a Committees for Free TV in both parts enterprise," the Chronicle stated: "Re- of letter signed by Don Belding as Cali- of the state have reportedly been filed, gardless of the merit or lack of merit fornia state chairman of the Citizens but they have not yet been made pub- subscripition television, we cannot sanc- as a Committee for Free TV and as "con- lic by the secretary of state through the tion the use of improper legislation weapon to stifle free competition." sultant- Foote, Cone & Belding." Foote, county clerks of Los Angeles and San board of directors of the Cali- Cone & Belding is the agency for some Francisco, who late last week were The fornia Association also of television's biggest advertising cus- Manufacturers opposition to Proposition tomers. Mr. Belding, a co- founder of announced its the agency, retired from active direction 15. of its western operations several years Subscription Television Inc. claimed ago. "another moral victory" Thursday when In his letter to broadcasters Mr. Beld- Judge William C. Mathes, chief U. S. ing says that Subscription Television district judge for the southern district Inc., which has begun wired pay -TV of California, refused to reconsider his operations in Los Angeles and San Sept. 21 ruling denying the motion of Francisco, has earmarked $1 million defendants of STV's $117 million dam- to defeat Proposition 15 on the Cali- age suit to dismiss the amended com- fornia ballot Nov. 3. The proposition, plaint (BROADCASTING, Sept. 28). Spe- if approved by a majority of voters, cifically, Judge Mathes denied motions would make all forms of pay TV il- by the five motion picture theater or- legal in the state. ganizations, 12 theater chains and three To the broadcasters Mr. Belding individuals for reconsideration of his wrote: "If pay television is defeated earlier ruling. here, it will give notice to the Federal Communications Commission, to Con- gress and to potential investors that the Bell says FCC curbs public is on the side of free television and is opposed to pay television." The letter quotes the prices of buying lessens initiative television, radio and newspaper advertising to advance the anti -pay -TV view Mr. Belding (left) and Mr. Harris Howard H. Bell, code authority di- and says that "something near" the $1 rector of the National Association of million that STV intends to spend on Broadcasters, last week told a luncheon expecting them at any time. pro-pay -TV campaigning is needed "if meeting of the Federal Communications we are to get our message to the voters." All of the reported contributions Bar Association that "every time the Results? The extent of broadcaster came from organizations and individuals FCC imposes a standard of conduct on response to Mr. Belding's appeal could connected with the motion picture busi- the broadcaster it tends to dampen that not be learned. So far only fragmentary ness. Those over $10,000 were: United spirit of individual initiative and compe- reports of political spending by the California Theaters- $30,650.36; Na- tition. And if it imposes too many re- several California groups that are sup- tional Theaters & Television Inc. -$20,- quirements and restrictions on the free- porting Proposition 15 have been made 906.46; Joint Committee on Toll TV- dom of the licensee that spirit may be available. $22,263.04. The joint committee, with destroyed altogether. And we know, The California law calls for organiza- headquarters in New York, was formed too, that the spirit can suffer from ero- tions conducting political campaigns to some years ago by Theater Owners of sion-by the implied threats of a lifted make periodic reports on their finances, America to fight pay TV throughout the eyebrow." listing the amount and source of all country. In defending the NAB codes as volun- donations to the campaign and itemiz- The major expenditures of the North- tary expressions of self -regulation, Mr. ing expenditures. The first report of ern California Crusade were: $44,000 Bell was condemning the FCC's aborted the Northern California Crusade for to Robinson & Co., which handled the attempt to adopt code commercial time Free TV (which collected signatures to collection of signatures on the peti- standards. Besides lawyers, his audience petitions that put Proposition 15 on the tions; $14,320.62 to Broad, Busterud & included members of the NAB radio ballot) shows total donations of $134,- Khourie, San Francisco law firm; $13,- code board, which had just ended a

60 (THE MEDIA) BROADCASTING, October 5, 1964 meeting in Washington (see page 37), and FCC Chairman E. William Henry and Commissioner Rosel H. Hyde. Who'd suffer most Mr. Bell quoted the FCC as saying, after scuttling the time -standards rule - making, that in the future it would give "closer attention" on a case -by -case basis to commercial time. "Does the from pay television? commission already have a standard they have not announced ?" Mr. Bell asked. "Clearly, the implied threat is Jack Harris says the viewers, not broadcasters, would there, and with it that process of ero- sion." He said the FCC "should con- be hurt; STV's Weaver disagrees in Hollywood debate cede that the government has no business considering this subject at all." The code authority director said the Pay TV offers a real danger to free Sciences. There, as chairman of the FCC attempt to turn the codes into gov- television, but it is the viewers, not the NAB Freedom of Information Commit- ernment rules caused a temporary hiatus broadcasters, who will be hurt, Jack tee, he was representing the American in broadcaster support of the codes. Harris, vice president and general system of TV broadcasting in a debate "There was no incentive to raise stand- manager of KPRC -AM-TV Houston, said with Sylvester L. (Pat) Weaver, presi- ards and strengthen the industry's own Tuesday (Sept. 29) in Los Angeles. dent of Subscription Television Inc., self -regulatory machinery if the govern- Once three million homes are which inaugurated cable pay -TV pro- ment was going to assume this role," Mr. equipped to receive programs from a gram service in Los Angeles and San Bell asserted. Although one reason ad- subscription television service, the oper- Francisco during the summer. vanced by the FCC for converting the ators of this service could then outbid "While pay TV is getting its three codes to rules was that code support an advertiser for the rights to a sporting million subscribers, we'll be adding at was low, Mr. Bell said, this was pri- event, or any other program feature least that many families to our audience marily because of a poor job of com- now presented to viewers without and the subscribers to pay TV will still munication with stations. The code au- charge by the American system of tele- be spending most of their viewing hours thority has polished its communications, vision, Mr. Harris declared. with us. Pay TV won't cut into our he said, and radio code support in par- "I believe three million pay TV cus- audience and it won't cut into our ticular has been growing encouragingly tomers could siphon off from the free revenue," the Texas broadcaster de- a great deal of today's fine enter- clared. -it is now almost 42% of all radio out- screen lets and the NAB's "immediate goal of tainment," he said. "Thus 5% of the "I'm not here for any selfish reason, 50% no longer seems illusory." public could disenfranchise the other to protect my own interests or those of 95% who either cannot afford pay TV the television station operators, because it is true Codes Defended Although or live in areas where it is not avail- pay TV isn't going to hurt us. I'm here that the FCC wanted to adopt the rules, able." as a public service, to speak on behalf they were not a trap for broadcasters, Using the World Series as an ex- of the more than 52 million American he said. Without "any program of self - ample, Mr. Harris commented that with families who now depend on television regulation," Mr. Bell said, "the best regular season ball games priced at as their principal source of entertain- argument for government to stay out" $1.50 on the pay -TV service in Los ment, news and information." would have been lost. Angeles and San Francisco, It would be Not Stupid When Mr. Weaver de- Mr. Bell said that "what evolves reasonable to assume that this price nied that pay TV would "be stupid through the codes is a consensus judg- would be doubled for the series. If there enough to siphon off programs now on ment of what is a reasonable course of were three million subscribers and half free TV because nobody will pay to conduct. . . . Further, the standards of them watched the series, "that see what he's been watching for free," adopted are not rigid and inflexible as would mean $4.5 million dollars a Mr. Harris said he did not believe that government rules must be of necessity." game, more than Gillette pays for the other pay -TV operators would accept He summed up the NAB's attitude by entire series. So, more than 50 million Mr. Weaver's philosophy. saying "the code is the broadcaster and homes would be blacked out from an "They will be investing heavily in those who argue otherwise do an in- annual event that has become as tradi- their pay TV systems," he said, "and justice to the whole process of self -regu- tional as Thanksgiving or New Year's they'll want to get their money back lation as opposed to government inter- Day," he stated. and they'll go after the entertainment ference." The Public's View But when that that is most popular on free TV. Not Backing his position that the codes happens, when the "TV freeway be- only sporting events, but other pro- are much more than a "printed docu- comes a toll road," the viewing public, grams. I predict that Ed Sullivan and ment or a plaque to hang on the wall," "accustomed to the best television in The Hollywood Palace will have a hard Mr. Bell said that in the NAB's last the world brought them by the Ameri- time getting top performers once pay fiscal year the code's monitoring in can system of broadcasting," won't let TV gets going. Entertainment will go television covered 52,000 hours and an it happen without a protest. "I suspect where the dollars are." additional 800 hours of qualitative our men in Washington will begin to Mr. Weaver agreed that pay TV monitoring of program content. In ra- hear from their constituents as they would compete for top talent along with dio, he said, more than 67,000 hours have never heard before," Mr. Harris theaters, motion pictures, night clubs were monitored during the same time. declared. "I believe there will be such and the broadcast media, but he insisted Citing more stringent code rules a tidal wave of protest as to make last that pay TV's great strength lies in its adopted during 1964 -particularly on year's March on Washington appear as ability to do the kind of programing piggybacks and cigarette advertising - nothing more than a ripple on a calm that would be impossible for commer- Mr. Bell said "the fact that our enforce- day." cial TV stations and networks. ment is getting tougher is an indication But to the TV broadcasters pay tele- "There'll never be a first -run movie of the desire of the broadcaster to back vision is no threat at all, Mr. Harris on a TV network," he declared, "be- up a meaningful program in his interests told the Hollywood chapter of the Na- cause that would destroy the box office and those of the public." tional Academy of Television Arts and in one night and no advertiser could

BROADCASTING, October 5, 1964 61 afford to pay what the producer would impossible to obtain and retain an. have to charge for the picture." NBC affiliation." (BROADCASTING, Aug_ The Sports Scene In sports, the 3).

story is much the same, Mr. Weaver Notwithstanding a change in Cox's. said. Many major league baseball teams plans for the CATV, dropping all sta- have left cities where telecasting of tions except WGN -TV Chicago, Video sooner home games was leaving them with Service told the commission that Find- empty ball parks and have moved to lay and Fostoria represent only 2% of new cities, where they are not allowing the 2.2 million residents of channel 79's. their home games to be televised. The projected service area. A network affili- ideal formula is that developed by pro- ation could hardly hinge, Video Service latér... fessional football, he said, where the added, on NBC -TV programing being: out -of -town games are put on free TV microwaved to the 2 %. to whet interest in attending the games Video Service said that when chan- when the team plays at home. Pay TV nel 79 goes on the air the CATV will can carry the at -home games without carry its signal, actually increasing its hurting the club's revenue, Mr. Weaver service area. The microwave applicant noted. said its own engineering study indicated But the most important part of pay - the Overmyer proposal would not put a TV's service, the STV president stated, receivable signal over Findlay and. is its ability to serve minority audiences, would "just barely" reach Fostoria. special -interest groups too small to interest the commercial sponsor who must you will demand the extra have a mass audience. The noncom- Marquette center quality and precision of petitive multiple -channel service makes Nortronics tape heads! All special interest programing not only Nortronics heads feature: possible, but profitable for the pay -TV to study the media operator, he asserted, where it could never be either for commercial televi- With radio -TV as one of its focal sion broadcasters. points, a Center for the Study of the American Press has been established by Marquette University, Milwaukee. Pur- Many UHF's in areas pose of the project will be an evaluation laminated core structures of the news and editorial performance and deposited quartz gaps of American newspapers, magazines, ra- for superior high by fre- served CATV's dio and television stations. quency response, and . .. Donald McDonald, dean of the uni- Video Service Co., in response to a versity's College of Journalism, will petition to deny the company's applica- direct the center. "This will be a fact - pli tions for microwave relay facilities for finding, not a fault- finding research pro- ,t< a community antenna television system gram," he commented. "If some of the in Fostoria and Findlay, both Ohio, last facts we find happen to be faults, we will hyperbolic, all -metal faces week told the FCC that one out of six not shrink, of course, from reporting for intimate tape -to -head presently operating UHF-TV stations them. By the same token, when we find contact -longer wear with came on the air in communities already examples of superior journalistic per- minimum oxide loading. served by CATV. formance, we will report them... . The microwave applicant, a subsidi- The center will be staffed by 10 ary of Cox Broadcasting Co., which members of the journalism faculty, owns 50% of the Findlay- Fostoria nine consultants from other Marquette CATV, said 22 of the 92 UHF outlets departments, three professional con- now on the air face competition from sultants and three graduate research as- Replace worn CATV's, and that 14 of the 22 UHF's sistants. No professional broadcasters began operation after the CATV service are listed among the consultants, al- tape heads with was functioning. Video Service also though one, Irwin Maier, president and Nortronics factory rec- pointed out that of the 107 UHF sta- publisher of The Milwaukee Journal, tions that have gone dark over the last is connected with the licensee of WTMJ- ommended replacement 12 years, only l0 were in towns served AM-FM-TV Milwaukee. heads - available from by a CATV system. An initial five -year projection calls Video Service made its filing in for examination of news media per- your local Electronics answer to a charge by D. H. Overmyer. formance in the areas of science, gov- Distributor! Mr. Overmyer is applicant for a new ernment, education, interracial relations, TV on channel 79 in Toledo, Ohio. He religious groups, health and medicine, claims that the proposed CATV system urban affairs, economics, the arts and for Findlay and Fostoria would be ad- international relations. Ethical stand- For complete information on Nortronics verse to the development of UHF serv- ards of the press and its persuasive func- Replacement Heads for broadcast application, write today for Form No. A.12. ice in that area. Mr. Overmyer told tion will also be subjects of the study. the commission that his proposed sta- Dean McDonald announced plans for tion would service Findlay and Fostoria annual publication and distribution of 70Lottfcoxzea- with a grade B signal. The channel 79 the results to "practicing journalists . . - applicant said if a CATV brings, as pro- as well as other individuals and groups 8173 Tenth Ave. N., Minneapolis, Minn. 55427 posed, the NBC programing of WLWT who are interested in the media of mass (TV) Cincinnati he "might well find it communications...."

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BROADCASTING, October 5, 1964 63 Cleveland -Philadelphia exchange. NBC, WBC start rewinding TV viewers in the two cities are not likely to notice much change in programing on channel 3, insofar as net- Applications filed to return Cleveland, Philadelphia work shows are concerned. KYW-TV has been affiliated with NBC, and the outlets to original owners; compliance date now Nov. 30 trade agreement provides for a network affiliation for WBC in Philadelphia. NBC and the Westinghouse Broad- million payment the network made to However, the swap will cost NBC an casting Co. last week began unscram- sweeten the 1955 agreement. The com- outlet for network radio in Philadelphia. bling the trade of broadcasting proper- mission order also prohibits negotiations WBC radio stations dropped their net- ties they entered into nine years ago. for repayment to WBC of profits NBC work affiliations -four of them with The two companies on Monday earned in the more lucrative Phila- NBC -seven years ago, and there was (Sept. 28) filed applications with the delphia market. no indication in the agreement that FCC providing for the exchange of However, the NBC -WBC agreement WBC intends to affiliate with NBC Ra- NBC's WRCV -AM -TV Philadelphia for provides for some "adjustments," in- dio in Philadelphia. cluding a $150,000 payment to WBC WBC's KYW- AM -FM -TV Cleveland. The trade -if it is consummated- is represent the The action is the outgrowth of ac- by NBC. This said to will mean the return to Philadelphia of excess of net additions WBC made to tions by the Justice Department and not only WBC but the KYW call letters. the FCC, both of which held that the the Cleveland plant over those NBC WBC introduced that designation to network coerced WBC into making the made to the Philadelphia properties Philadelphia when it began broadcast- original swap in 1955. since 1956. ing there in 1935, and the company Other adjustments, including the has asked the commission to change An antitrust suit brought by Justice amount each owes the other for pay- a result of led 1959 to WRCV -AM -TV to KYW- AM -TV. NBC has as that trade in ments made for feature films, will be decree, not indicated what call letters it intends a court -entered consent under computed on the closing date. This will which to dispose of its to use in Cleveland where it had WTAM NBC agreed be within 15 days the date on which of and WNBK(TV) before the original ex- Philadelphia properties. the commission order directing the change. The deadline for complying with the swapback becomes final. decree has been postponed three times - Before the order can become final, most recently last week, when a federal the commission must act on petitions court in Philadelphia moved the date for reconsideration of the July 30 order D.C. lawyers get back to Nov. 30. It had been Sept. 30, which were filed by RKO and Philco but was extended at the request of both Broadcasting Co. Philco had sought the network and the Justice Depart- to supplant NBC on Philadelphia chan- CP's for 3 TV's ment. nel 3. NBC Wanted Boston NBC had NBC Withdraws Petition NBC had Construction permits for new UHF proposed complying with the court also reconsideration, it with- sought but TV stations in Miami, St. Louis and order by trading its Philadelphia prop- drew that petition last week as a pre- San Jose, Calif., have been granted by erties for RKO General Inc. stations in liminary to filing its application for a the FCC to a group principally headed Boston, WNAC -AM-TV and WRKO -FM. trade with WBC. The network at the by Vincent B. Welch and Edward P. But the FCC on July 30 held that same time filed a notification that it Morgan of the Washington communi- such a move would enable the network didn't intend further to prosecute its cations law firm of Welch, Mott & to profit from its "misconduct." And, application for a trade with RKO. Morgan (BROADCASTING, Sept. 14). in effect, it ordered the Cleveland - The commission, which adopted the The commission voted 5 -2 in favor Philadelphia swapback by making re- order by 5 -0 vote, is virtually certain to newal of the network's stations in Phila- reject the petitions for reconsideration. of the grants. Dissenting were Chair- man E. William Henry and delphia conditional on such a trade Philco and RKO can appeal the com- Commis- sioner Kenneth A. Cox because of in- (BROADCASTING, Aug. 3). mission's decision to the courts. But sufficient information by the applicants The trade will be even, in accordance unless either party requests and is on their commercial policies. with a requirement laid down by the granted a stay by a court, the commis- commission, with WBC keeping a $3 sion would be free to approve the Principals of the three corporations, who also have applications pending for TV stations in Minneapolis; Columbus, Ohio, and Henderson, Nev., are Messrs. Welch and Morgan, each holding 27.5 %; Esterly C. Page, with 20% of the Miami and San Jose stations; Law- rence J. Henderson Jr. and James L. Mcllvaine who each have 12.5% of the Miami and San Jose facilities and 22.5% of the St. Louis station. The Miami facility, on channel 33, United Press International news produces! is authorized to Gateway Television Corp.; the San Jose station on channel 48 and the St. Louis facility on channel 30 are authorized to Urban Television Corp. and Globe Television Corp., respectively. According to Mr. Morgan, the three stations are expected to be on the air by June 1, 1965.

64 (THE MEDIA) BROADCASTING, October 5, 1964 4CX3000A powers new

1 KW single -tube AM E M broadcast transmitter The Vanguard I is a new 1 KW AM broad- It's compact, rugged. And like all Eimac cast transmitter from Gates Radio. It tubes, it's noted for long life. There are contains all solid state circuitry - ex- many reasons why you should investi- cept for one tube. That tube is Eimac's gate an Eimac power tube for your trans- 4CX3000A. The result is a compact mitter designs. If we don't already have transmitter with extremely reliable the one you need, we'll design it for you. performance and ease of maintenance. There were many reasons why Gates chose Eimac's 4CX3000A. It offers ex- EITEL- McCULLOUGH, INC., San Carlos, Calif. In Europe, contact Eitel - McCullough, S. A., cellent gain with low drive requirements. 15 rue du Jeu-de-l'Arc, Geneva, Switzerland

BROADCASTING, October 5, 1964 65 Renewals deferred over CATV ownership BRO FCC takes prolonged look at renewal applications

of TV stations owning CATV systems in same city EXPERIEN The FCC is taking a long, hard look whether Northern West Virginia would at license -renewal applications of tele- subordinate the interests of the televi- vision stations whose owners have in- sion station, which relies on the sale of YOUR terests, real or potential, in community advertising time, to those of the cable AT antenna television systems in the same operation, which has a stable income communities. provided by subscribers. This became apparent last week when The commission, presumably, will COMMA.NbT the commission deferred the renewal ask Cox and Northwestern whether applications of two Ohio stations whose they are prepared to offer assurances owners are interested in CATV's in the that their television stations would be communities served by the stations. protected from any adverse impact The licensees - Cox Broadcasting from a commonly owned CATV system. Corp. and Northwestern Ohio Broad- The condition imposed on the renew- casting Corp. -reportedly will be asked, als granted the Crosley stations -wLwT in effect, to justify ownership of both (Tv) Cincinnati, WLWD(TV) Dayton, CATV and television stations in the and wLwc(Tv) Columbus-relates to RCA same community. the notice of inquiry. The commission The commission last week, in addi- said the renewals were "without prej- tion, attached a condition to the license udice" to the action it might take as a renewals it granted three Ohio stations result of that inquiry. SERVlCE1.:4 owned by Crosley Broadcasting Corp., Crosley is a subsidiary of Avco Inc., which is connected with CATV's out- which has joined with Meredith Pub- side that state. lishing Co. to build and buy CATV FROM REPAIRS TO The applications deferred were those systems. The new company, called COMPLETE OVERHAUL for WHIO -TV Dayton, owned by Cox, Meredith -Avco Inc., now owns or holds and WIMA -TV Lima, owned by North- franchises for 17 CATV systems in six Video tape recorder service western. Cox has applied for a CATV states. TV camera overhaul franchise in Dayton. And, with North- Commission officials indicated that Antenna inspection measurements western, it owns a franchise for Lima. the procedures followed in the cases of is Microphone & pick -up repairs The system not yet operating. Cox, Northwestern and Crosley will be Transmitter performance measurements The decision to defer the renewals is followed in all license- renewal proceed- Custom fabrication in accordance with previous expressions ings involving licensees having CATV interests. Installation supervision of concern by the FCC in connection Console repairs with cross -ownership of CATV's and Although the groundwork for the TV stations in the same community. procedure followed by the commission TV projector service The commission last January held an last week was laid months the Microwave service ago-in oral argument before approving the sale Clarksburg case and the notice of in- Broadcasters have selected RCA of the only TV station in Clarksburg, quiry-the agency has only recently ac- for dependable service over the W. Va., WBOY -TV, to the owner of the quired the information on which to act. past 30 years. CATV system there, Northern West The data was provided by licensees in To guard performance of all Virginia Television Broadcasting Co. their responses to a questionnaire on your equipment ... simply tele- (BROADCASTING, Jan. 13). CATV ownership that the commission phone one of the following field Following its approval of that sale, issued in August (BROADCASTING, Aug. offices: Atlanta (phone 355- the commission issued a notice of in- 24). 6110), Chicago (WE 9- 6117), quiry soliciting comments and informa- Phila. (HO 7- 3300), Hollywood tion on the question of cross -ownership (OL 4- 0880). Or contact Tech- of CATV and television stations Forest fire levels nical Products Service, RCA (BROADCASTING, April 20). Service Company, A Division of The commission also indicated, in KGUD Santa Barbara Radio Corporation of America, announcing approval of the Clarksburg Bldg. 203 -1, Camden, N. J. sale, that pending conclusion of the Fires hit California late last month, 08101. notice of inquiry proceeding, it would bringing damage and distruction to the scrutinize carefully all applications in- vineyard country north of San Fran- The Most Trusted Name volving common ownership (BROAD- cisco and Santa Ynez mountains area CASTING, March 1£). surrounding Santa Barbara. Hardest hit in Electronics The principal question concerning of broadcast operations was KGUD -AM- the FCC in the Clarksburg case was FM Santa Barbara, whose transmitting

66 (THE MEDIA) BROADCASTING, October 5, 1964 facilities were completely destroyed. A guide to WAVE watchers - State officials refused to even estimate the dollar loss, but said that the AM native "birds "of the Louisville area and FM transmitters, microwave facilities, studio equipment and test appa- ratus were virtually disintegrated. A small generator building, the broadcast towers and the charred walls of the studio building are all that remain standing. Joe Benes, general manager, said that Sherrill Corwin, president of Metro- politan Theaters, licensee of the KGUD stations, is determined to rebuild as rapidly as possible, but that the immi- nent rainy season might disrupt these plans. The station location, on national forest land, is accessible from Gibralter Road, three miles beyond the Santa Barbara city limits, but heavy rains could make the normally hazardous road impassable for extended periods.

Baseball's status is now in question

A quiet investigation of the CBS - Yankees deal being conducted by the staff of the Senate Antitrust and Mo- nopoly Subcommittee isn't to determine whether any laws have been violated. The subcommittee is concerned whether there should be any antitrust laws to prevent such a transaction. And it's also looking into the deal because enough senators and congressmen think it proves baseball is "big business" to hold up Senate action on an omnibus ei-kahICX*7( antitrust exemption bill that was pending when the CBS purchase of 80% of the Thirty -fourth place! That's where Red -beaked Pillgulpers Yankees for $11.2 million was an- pushed the Louisville Metro Area in Drug Store Sales last year nounced (BROADCASTING, Aug. 17). -five places higher than Louisville's 39th place in metro area Subcommittee sources said last week ( -TV is that until the CBS -Yankee deal is population! Figures from SRDS.) WAVE the perfect cleared up chances are very bad for prescription when it comes to reaching this market. Here's why passage of the sports bill, S. 2391, and you can reach more Red -beaked Pillgulpers on WAVE -TV: in any case, nothing is likely to happen to it until next year. Other sources say WAVE -TV leads in total market coverage-reaching prospects for the bill were dim anyway, more Louisville -area TV homes than any other station partly because some legislators objected ( 567,400 TV homes vs. 445,700 for its nearest competitor to the rumored plans of some teams to move to new cities in search of econom- -a WAVE bonus of more than 120,000 homes! ° ). ic gain. If any laws have been violated, a sub- WAVE -TV means TV leadership in the Louisville committee spokesman said, it's the Jus- market -first on the air, first to carry network color, and tice Department's job to find out. But only station that transmits local, live color -altogether even if none have, he continued, some an average of 40 hours a week of local and network of the subcommittee members wonder whether new legislation may be needed color viewing. to prevent future actions like this. He ° Source: ARB Market Coverage Information. said the staff is examining the whole question to try to resolve these doubts. CBS maintains that its purchase of the Yankees doesn't violate any antitrust WAVE-TV laws and doesn't make baseball "big business." Furthermore, it said, the deal Channel 3 NBC Louisville doesn't give CBS a privileged position in Represented by The Katz Agency

BROADCASTING, October 5, 1964 67 baseball- broadcasting negotiations. subsidiary of The Ledger- Dispatch Subcommittee staff have interviewed Norfolk media group Corp., owns WTAR Radio -TV Corp., some of the principals involved in the licensee of WTAR- AM -FM -TV Norfolk, transaction and a. number of people in buys Greensboro TV Va., and community antenna systems sports who aren't. The staff will report in Beckley and Princeton, both West findings to Senator Philip A. Hart Virginia, and Roanoke Rapids, N. C. its the sale of the (D- Mich.), chairman. The application for Also, it publishes the morning Virginian - Greensboro News Co., Greensboro, The bill that has been held since the Pilot and the afternoon Star-Ledger. C., which owns WFMY -TV, two news- transaction was announced has been N. Under the sales proposal, Greens- for papers and an engraving plant, to boro News would transfer 7,545 shares floating around in various forms Inc., several years. It would give professional Norfolk -Portsmouth Newspapers of no -par value common stock to Nor- was filed last week with the FCC. Pur- baseball, as well as football, hockey and folk- Portsmouth Newspapers for $2,275 would be $17,164,875. basketball, exemptions from the antitrust chase price per share. Though specified in the filing, laws for certain aspects of their activi- not Frank Batten is publisher of Norfolk - it is that the TV property con- ties that are peculiar to professional believed Portsmouth, while Robert M. Lambe is is -$10 sports, especially in the area of player sideration in the $7.5 million president and director of WTAR Radio - relations. neighborhood (BROADCASTING, Sept. 7). TV Corp., licensee of the stations. The bill also would make these sports Greensboro News publishes the morn- subject to the antitrust laws in all other ing Daily News, with 92,000 circula- areas and would serve to clear up what tion, and the evening Record with 33,- Changing hands 000 circulation. WFMY-TV, a CBS affili- has been a vague area in the law. Or- ANNOUNCED The following sales of ganized baseball enjoys a tacit exemp- ate on channel 2, covers Greensboro - High Point -Winston -Salem. station interests were reported last week tion from the antitrust laws, having subject to FCC approval: been considered "the national pasttime," The selling company is principally not business. owned by the family of the late Edwin WONE -AM -FM Dayton, Ohio: Sold B. Jeffress (Carl O. Jeffress, president; by Brush -Moore Newspapers to S. Ber- Edwin B. Jeffress Jr., Sara J. Jolly, nard Berk and family for $1.5 million. New home for Denver stations Rebecca J. Barney and Mary L. Jeffress Mr. Berk is president and, with his son, McLean, all 11.4% each). Other stock- Roger G. Berk, principal owner of KDEN, KMET(FM) Denver is expand- holders are Jefferson Standard Life In- WAKR -AM -FM Akron, Ohio. Brush - ing into a new, $100,000 building. The surance Co. (19.95 %) , which owns Moore also owns WHBC -AM -FM Canton, enlarged facilities of 5,500 square feet, WBT and wBTv(Tv) Charlotte, N. C., Ohio, where it publishes the Canton contains seven studios, executive, ad- and wBTw(Tv) Florence, S. C.; Mar- Repository. It also publishes other ministrative and sales offices. KDEN is garet A. Godbey (19.95 %) and at- newspapers in Ohio and other states. 1 kw day, 250 w night, on 1340 kc. torney Beverly C. Moore (2.65 %). WONE, founded in 1949, operates full- KMET broadcasts on 99.5 mc, 30 kw. Norfolk- Portsmouth Newspapers, a time on 980 kc with 5 kw. WONE-FM, established in 1959, operates on 104.7 mc with 14.5 kw. KDON Salinas, Calif.: Sold by John B. Rushmer and associates to Sheldon negotiating on your F. Sackett for $237,500. Mr. Sackett, publisher of the Coos Bay (Ore.) World, own can involve a is the licensee of }coos in that city and is the former owner of KVAN (now KISN) Vancouver, Wash.-Portland, Ore., and of KROW (now KABL Oakland -San Fran- needless risk cisco). He also has interests in a cable system serving Twin Falls, Idaho, and It's but good sense to protect your in the Olympic Press, Oakland. Knox operates fulltime on 1460 kc with 5 considerable investment by relying on kw; it was founded in 1935. Broker: Blackburn for the information you need Blackburn & Co. for knowledge gained from years of experience WQDY Calais, Maine: Sold by John ... H. Vondell Jr. to (Buffalo) Bob Smith in a highly complex field ... for an unquestioned for $110,000. Mr. Smith, of Howdy Doody fame, has a summer residence reputation for reliablity. Consult Blackburn. in Maine and a camp in the Calais area. WQDY is fulltime on 1230 kc with 1 kw day and 250 w night. Broker: Hamilton - Landis & Associates. & Company, KOST Jackson, Wyo.: Sold by Gene BLACKBURN Inc. Shumate to Max Lindberg, Jack Sch- roeder and RADIO TV CATV NEWSPAPER BROKERS Jules Lytton for $40,000. KOST is fulltime on 1340 kc with 250 w. NEGOTIATIONS FINANCING APPRAISALS Broker: Hamilton- Landis & Associates. WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS APPROVED James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph The following transfers Jack V. Harvey William B. Ryan John C. Williams G. Bennett Larson of station interests were among those Joseph M. Sitrick Hub Jackson 1102 Healey Bldg. Bank of America Bldg. RCA Building 333 N. Michigan Ave. IAckson 5 -1576 9465 Wilshire Blvd. approved by the FCC last week (FOR FEderal 3 -9270 Chicago, Illinois Beverly Hills, Calif. THE RECORD, page 85). Financial 6 -6460 CRestview 4 -8151 WYou Tampa, Fla.: Sold by John M.

68 (THE MEDIA) BROADCASTING, October 5, 1964 McLendon to W. W. Giles and Salvador WMCA agency Van Brunt & Co., Ad- Gianquinto for $183,000. Other Mc- vertising Marketing Inc., New York, Lendon Ebony Stations are WOK. Jack- TV's social importance has been named to handle advertising son, Miss., and WENN Birmingham, Ala. and promotion for WMCA New York WYOV is a daytimer on 1550 kc with Television, "... in its brief his- and its parent organization, the Straus 10 kw. tory ...," NBC Board Chairman Broadcasting Group. Edwin Van Brunt, Robert W. Sarnoff believes, . Kum Ukiah, Calif.: Sold by Mar- ".. executive vice president of agency, is has already done as much as any account supervisor. guerite E. Sims to Daniel S. Gubberly other single force to bring to the for $175,000 and agreement to com- not consciousness of the total public High school seminar Some 125 stu- pete. Kuxi operates fulltime on 1400 a range of social problems extend- dents have signed up for the annual fall kc with 1 kw day and 250 w night. ing from those as ancient as racial meeting of the West Virginia High KWEL Midland, Tex.: Sold by George prejudice to those as modern as School Broadcasters Association, the Harrell Vaught to Winston Joe and juvenile delinquency." WVBA announced last week. The sem- 10 at Helen B. Deane for $117,000 plus Mr. Samoff addressed his ob- inar will be held Oct. Morris $12,500 for agreement not to compete. servations on television's sociologi- Harvey College, Charleston. Harry Mr. Deane owns KOTN -AM -FM Pine cal importance at the "kickoff" Brawley, WCHS -TV Charleston, will be chairman of the meeting. Bluff, Ark. KWEL is a 1 kw daytimer dinner for the United Givers on 1600 kc. Fund held at the International Inn, Washington, last Thursday Boston UHF television Station sale doesn't (Oct. 1). The speech was entitled "A New Renaissance of Cre- begins operations affect $1,000 fine ativity in the Arts and Sciences" that, according to Mr. Sarnoff, is symbolized A new Boston UHF television station, The FCC ordered Forrest G. Conley, by television and the computer. destined to perform both commercial former owner of KTOW Sand Springs, and educational functions, began equip- Okla., last week to pay a fine of $1,000 ment tests Sept. 29. for failure to have a licensed full-time, Austin A. Harrison, general manager, first class operator at KTOW during a merly independent, operates with 1 kw announced initiation of commercial three -month period in 1963. that day and 250 w night on 1400 kc and for (Oct. The commission notified Mr. Conley programing is planned today is owned by South Jersey Radio Inc. 5), with educational programing to of his penalty in a July 22 notice of WoNn is affiliated with WMOM(FM) At- follow a week later. WIHS-TV (ch. 38) apparent liability. Six days later, the lantic City. will feature educational material from FCC granted assignment of KTOW'S license to Big Chief Broadcasting Com- pany of Tulsa Inc. In the order the FCC stated that Mr. Conley's response "advanced no valid reasons to warrant reduction" of the EXCLUSIVE BROADCAST fine. Mr. Conley had said he thought PROPERTIES! employment of a first -class operator on SOUTHWEST-Major market FM -only station with excellent cov- a parttime basis was permitted under the commission's revised rules. erage of one of the fastest growing cities in the The commission staff said that the Southwest. Priced at $100,000. Contact -Boyd fact Mr. Conley is no longer the sta- Kelley in our Dallas office. tion's owner does not prohibit the FCC from imposing the fine. ROCKY -Radio station with immediate potential of high MOUNTAIN power increase to serve metropolitan area of 65,- Media reports ... STATE 000. Total price of $135,000 with 29% down and balance over ten years. Contact -John F. Har- Acquisition John F. Hurlbut and his desty in our San Francisco office. wife, majority owners and operators of wvMC Mount Carmel, Ill., have pur- (Information on these and other stations will be available front our representatives attending the NAB Fall Conferences in Salt Lake City chased the Oblong (Ill.) Oracle, a and Los Angeles this week.) weekly newspaper founded in 1874, effective Oct. 1. They acquired wvMc in 1961 and purchased the Mount Car- mel Daily Republican- Register in 1963. I /r Denver outlet KTLN Denver announced last week its affiliation with Intermountain Network Inc. KTLN, //I/ / owned by Radio Denver Inc., will be- & ASSOCIATES, INC. come the Denver affiliate of IMN. The _ John F. Hardesty. President games and Denver Broncos football NEGOTIATIONS. APPRAISALS FINANCING OF CHOICE PROPERTIES other features broadcast by KTLN will be fed to IMN affiliates and news cover- WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO 1737 DeSales St., N.W. Tribune Tower - 1511 Bryan St. 111 Sutter St. from KTLN to the net- age will be fed EXecutive 3-3456 DElaware 7 -2754 Riverside 8 -1175 EXbrook 2 -5671 work. New affiliate WOND Pleasantville, RADIO TV CATV NEWSPAPERS N. J., affiliated with ABC Radio last Monday (Sept. 28). The station, for-

BROADCASTING, October 5, 1964 69 9 a.m. to 3 p.m., and a regular com- Theater TV draws mercial schedule from 3 p.m. to 12 Commemorative calls midnight. football fans The station is owned by the Boston The initials of a pioneer high - Catholic Television Center, under the power broadcaster will be en- Theater television is finding football direction of the Rt. Rev. Walter L. shrined in the call letters of a new a profitable commodity. Last Monday's Flaherty. station at the university he served (Sept. 28) game between the Detroit as dean of engineering - New Lions and the Green Bay Packers, ARB starts overnight Mexico State. picked up live and fed to three Detroit Kttwa(Fmt), a 1 -kw stereo edu- theaters via closed circuit TV, attracted radio measurements cation outlet, will honor Ralph 5,426 customers at $5 each, nearly W. Goddard. He built KOB at the three -quarters of the total capacity of university in 1919, and, driven by The American Research Bureau last 7,493 seats in the three houses. The a dream of covering the whole game was the first of four home games week offered radio surveys of in -home state from one station, continually listening as a regular part of its over- of the Lions which will be shown in increased its power to a high of 10 Detroit theaters this season. night measurement service. Such sur- kw a year before his accidental Levin, head of TCT, which veys previously were made only on a death in 1929. Irving H. is handling theater presentation of foot- special basis. After his death, New Mexico ball games in New York, Chicago and Stations listened to, programs, shares State sold Kos, which was moved Detroit, observed that "the unprece- of audience and sets -in -use estimates from University Park to Albu- dented of this initial theater will be tabulated from the radio data, querque. The university was success telecast of the Lions' 1964 home games taken by the telephone coincidental sur- scheduled to return to the air with is clear proof of the dramatic future vey technique in local markets through- KRWG on Thursday (Oct. 1). out the country. The methods are ba- of closed -circuit TV in theaters present- sically the same as those used for ARB's ing top flight sporting and other enter- local television audience reports, and a tainment." TCT is a joint venture of combination radio-1V survey will be son, comprises 12 courses, each to be National General Corp.'s Theater Color- offered to clients with dual interests. offered on a five -days -a -week schedule, vision subsidiary and International Te- with a minimum of five hours and a lemeter Corp., a subsidiary of Para- maximum of 10 hours a week in any mount Pictures. NARA makes plans for one subject. The courses are: equipment maintenance, controls handling Negro training program and logging, remote control techniques ETV channel change OK'd recording techniques, programing and The National Association of Radio program scheduling, station manage- The FCC last week reserved channel Announcers has completed plans for a ment, directing, writing, performing arts 33 in Harrisburg, Pa., for educational technical training program for radio -announcing and acting, sportscasting, use. It also granted the South Central station operation, Chuck Johnson, West newscasting, disk jockey techniques. Educational Broadcasting Council per- Coast regional director of NARA and "We believe that this kind of activity mission to operate WITF -TV Hershey, president of the Los Angeles chapter, is of the utmost importance if the disad- Pa., on that channel, instead of channel announced. vantaged minority are to find an accept- 65. The plan calls for an 8 -to -10 week place themselves in able for society," The construction permit for silent seminar, to be taught by professionals. Mr. Johnson said. "These men and WDTV(TV) on It will use the facilities of xcRw(FM) women channel 33 in Harrisburg, can be helped toward becoming held by the Hudson Broadcasting Santa Monica, Calif., educational sta- functioning and contributive members Corp., was deleted after Hudson's consent to tion owned and operated by that com- in the broadcasting industry. It is our the reservation and deletion. munity's school system. The purpose conviction that a professional training is to provide training for men and program is one solution to this problem Channel 65 in Harrisburg was made women to prepare them for work in the and should be coordinated with other available for commercial use in place field of radio broadcasting, with minor- activity currently being undertaken by of channel 33. ity group members particularly in mind. other agencies." If the California NARA is predominantly a Negro or- school proves successful, NARA hopes ganization. to establish similar institutions in other Empire State leases renewed The course, as outlined by Mr. John- cities across the country. New York City's seven VHF stations have renewed their leases to transmit from the top of the Empire State Build- Phan a decade ofeondrucliue Service ing, it was announced last week. The More new leases extend for 20 years and cover related office space in the build- to !/..7roadeadlerd and de /_roadcadlinQ 9ndudiry ing. Fees and rentals will amount to almost $25 million, according to Helms- ley -Spear Inc., managing and leasing agent for the building. HOWARD E. STARK The VHF stations in the transaction are WCBS -TV (ch. 2), WNBC -TV (ch. 4), WNEW -TV (ch. 5), WABC -TV (ch. 7), Brokers- Consultants WOR -TV (ch. 9), wilx (ch. 11) and WNDT (ch. 13). An agreemei t is ex-

50 EAST 58TH STREET NEW YORK. N. Y. ELDORADO 5 -0405 petted to be signed shortly with the New York City-owned UHF station,

WNYC -Tv (ch. 31) .

70 (THE MEDIA) BROADCASTING, October 5, 1964 _ FINANCIAL REPORTS_

PKL stockholders OK new stock and split

Papert. Koenig, Lois, New York advertising agency, last week took the first steps toward listing of its stock on the American Stock Exchange. PKL's stock is now traded over the counter . A stockholder meeting unanimously approved the following amendments to the corporation's charter: an increase in the amount of capital stock by 200,- 000 class A shares and 41,818 class B shares, with a par value of 30 cents each, a three -for -two stock split of all class A and class B shares of capital stock, and approval of a stock option plan that would increase the number of shares available for option. An increase in the number of shares and the stock split would enable PKL to fulfill certain ownership requirements needed for listing on the American exchange. Increased prestige was cited at the meeting as one factor behind the move for listing on the exchange. 5ell The stock option plan, which will be Ner , registered with the Securities and Ex- ing the large economy-size fpodding change Commission, will make more bS to Portland surr °un shares available for option, and is de- Ore and 34 the signed as an inducement for employees kQ n and Washington counties' on of the corporation. illi (nf0NTV market spends $626 mlgle- Two other advertising agencies, Doyle d 2 Dane Bernbach, and Foote, Cone & Stat. every year -all yours with or Belding, are publicly owned. FC &B sell beans l buy! If you're a salt selle stockholders will vote Oct. 15 on a macaroni or cereal)'sta. stock -split proposal. The stock split 8G With or soup would enable FC &B to fulfill one of tions\ one of the nation's influencegon the requirements for its proposed listing on the New York Stock Exchange. K° I N -Tv in Portland'

1A G IN °NS 'TON, NRIGHTER T& PARS AB -PT wins report Oscar American Broadcasting -Para- mount Theaters, New York, will receive a first place award for the best stockholder annual report in the broadcasting industry. The f etiYirg ales Management award will be presented as part Survey ° annual report of the 24th survey dune 1964; NCS 1g61' sponsored by Financial World, the nation's oldest business and financial weekly. In the broadcasting classification, Taft Broad- casting was runner -up, while Stor- er Broadcasting placed third. AB- PT will receive a bronze Oscar -of- industry trophy symbolizing the award at this year's annual awards banquet in New York on Oct. 27.

71 BROADCASTING, October 5, 1964 EQUIPMENT & ENGINEERING last week. The set carries a suggested New attack aims at excise tax retail price of $795 and limited quanti- ties will start into distribution lines in October, according to L. C. Truesdell, TV set manufacturers will ask new Congress to repeal president. Zenith's new 25 -inch rectangular tube 10% tax; move follows attempt to get reduction this year is a three -gun shadow mask model, four inches shorter than the round 21 -inch Television manufacturers, unable to had to be capable of receiving all chan- tube. It is being produced by a Zenith persuade Congress to provide excise tax nels. This was in response to a law subsidiary, Rauland Corp., which is also relief for all -channel TV receivers, have passed by Congress in 1962. The FCC producing the 21 -inch tube. decided to concentrate on seeking com- established the April 30 cut-off date for plete repeal of the 10% manufacturers' the production of anything other than excise tax on all TV sets when Congress all- channel sets. MetroiKalvar unveils resumes next year. At first EIA, speaking for the TV The move was voted by the executive makers, sought a decrease of the 10% instant film processor committee of the consumer products tax on manufacturers' prices to 5 %. division of the Electronic Industries As- After it was alleged that this would give Metro /Kalvar, a division of MGM, sociation at the EIA meeting in Boston some manufacturers a windfall-since last week demonstrated its new 16 mm a fortnight ago. the cost of the additional tuner for UHF motion picture printer-processor. The The committee decided that the in- would be less than the amount reduced instant black- and -white prints provided dustry's initial proposal of a reduction - the industry accepted the proposal by the printer-processor were exhibited from 10% to 5 %, with a limitation of that the tax be reduced by $8 to cover via closed- circuit television. $8 on all- channel TV receivers would the additional cost. Representatives of Metro /Kalvar was formed in 1961 no longer be adequate relief for the the industry appeared before the House to develop, market and distribute the industry. It voted to seek complete re- committee in early summer, but no film process in its application to TV peal of the tax on all radio and TV sets action was ever taken on the request. and films. The film is sensitive only to and on phonographs when the House ultra- violet light, and therefore, the en- Ways & Means Committee begins draft- tire duplication process is carried out ing an excise tax reduction for the new Zenith shows 25 -inch color set under normal room light. Printing and Congress. processing are accomplished in a single, The manufacturers began seeking tax Zenith Sales Corp., Chicago, intro- continuous, completely dry operation. relief immediately after April 30 when duced the company's first 25 -inch rec- The film and equipment, MGM said, all TV sets manufactured in the U. S. tangular color-TV set to distributors will be made available to the television

Color set sales to top 1 million in 1964

The sale of color television receivers, both black- and -white and color, this year. Manufacturing sources in- ers will reach 1.3 million units this this year which covers about 9.2 dicate, however, that about half of year, up from the estimated 747,000 million sets (including those made this decline will be made up by im- shipped by man - for export). In 1963, approximately ports. ufacturers to dis- 7.13 million TV receivers were val- Dr. North estimated the total value tributors last ued at $1.03 billion. of 1964 home radios to be $155 mil- year, and three In 1963, according to the Census lion, compared to $177 million last times the 438,- Bureau's most recent survey of man- year. Auto radio sales, however, 000 shipped in ufacturing, there were 747,000 color should move forward, he said, with 1962. TV units, valued at $257.65 million, a value of $210 million for this year, This is the shipped to distributors. In 1962, compared to $206 million last year. prediction of Dr. 438,000 units, valued at $154.4 mil- In 1964, there will be 9.8 million Harper Q . lion, were shipped, the . Census Bu- home radios sold, it is estimated, North, Thomp- reau estimates. compared to 10.135 million units son Ramo Wool - By mid -September, Dr. North sold in 1963. Auto radio sales, which Dr. North drige vice presi- noted, the number of color TV sets reached 7.95 million last year, should dent and presi- shipped had already exceeded the full reach 8.5 million, EIA sources said. dent of the Electronic Industries As- shipment of 747,000 for the whole Thus far, according to trade esti- sociation. Dr. North made his ob- year of 1963. The total by the week mates, more than 4.7 million portable servations at the EIA fall conference ending Sept. 18, it is learned, was radios were imported through July in Boston Sept. 24 (BROADCASTING, 923,000. 31 from Japan. This compares to Sept. 28). Portables Slide The picture for about 4.2 million imported from The 1.3 million color TV units home radio shipments is not as bright Japan last year for the same period. predicted by Dr. North are valued as that for TV. For the first seven months, over at $750 million, it is estimated. This The sale of home radios is seen 300,000 TV sets were sent to the is more than half the total valuation as declining, Dr. North said. This U. S. from Japan; in the same period of $1.2 billion estimated by Dr. is due primarily, he observed, to a last year this figure was almost 195,- North for the sale of all TV receiv- 20% drop in the sale of portables 000.

72 BROADCASTING, October 5, 1964 industry in early 1965 and later to the efficient usage of the spectrum allocated ject of labeling of radio and TV sets theatrical and nontheatrical markets. to them. with imported parts, and each disagrees The printer-processor was exhibited and Meanwhile, Tri -State TV Translator with the other. demonstrated at the MGM home office Association, representing translator Consumer Products' Jack L. Wayman in New York and at the Sept. 28 -Oct. 2 owners in Idaho, Montana and Wyom- told the FTC's H. Paul Butz, trade reg- conference of the Society of Motion ing, asked the commission to halt its ulation rules chief, that no such labeling Picture and Television Engineers in inquiry into the proposed rulemaking. is needed. There's no deceptiozL to the consumer, he said, and neither the New York. In a petition filed (Oct. 1), Thursday Better Business Bureau nor the Wash- Tri -State noted that the FCC has no ington BBB report ever having any orderly plan for the expansion of micro- complaint on this score. FCC extends time wave facilities servicing CATV systems The rule would be exceedingly diffi- and that the proposed rulemaking cult to administer, Mr. Wayman said, for CAR comments would in no way improve matters. there would have to be a deter- the TV alloca- because Also, that commission's mination whether the imported parts The FCC last Monday (Sept. 28) tions plan, this time, considers only at are important parts of the receiver. granted the National Community Tele- existence and development of the free American consumers seem to like vision Association and the National As- broadcast TV system. imported articles, Mr. Wayman ob- sociation of Microwave Common Car- Comments on legal and other aspects riers an extension of time for filing com- served. Over 50% of all home radios of the proposed rules are due January sold annually in the United States are ments on licensing of microwave facili- 4, 1965. ties to relay TV signals to community imported from abroad, he noted; this antenna TV systems. becomes 75% for transistor portable radios. The action failed to es- commission EIA divisions at odds The opposite tack is taken by E -gene tablish a definite date for filings, the L. Stewart, special counsel for EIA's pending a further order. The original on TV set labeling parts division. He reported to Mr. Butz deadline was Thursday (Oct. 1). that a special survey made for the parts The associations had requested that Does the American consu r care division shows that 81.5% of the fami- the deadline be extended to Jan. 4, 1965 whether the TV receiver he buys is lies responding said they are interested (BROADCASTING, Sept. 28). made with foreign parts? It depends on in knowing whether foreign parts are in The commission's proposed rules which division of the Electronic Indus- the radio or TV set being considered for would establish a new service, com- tries Association you speak to -con- purchase. Of this group, 94.1% are in munity antenna relay (CAR), designed sumer products or parts. favor of 100% U. S. -made sets. And, to accommodate the potential growth Both have submitted letters to the 76.8% of all respondents oppose U. S. of CATV systems and provide more Federal Trade Commission on the sub- sets containing parts or components

suffice to... "Why don't we," oriental advertising man Suffice To's boss -san asked, "proclaim our all - new, exciting fall programming which CKLW- Television premiered September 7 in the Detroit area ?" Bowing, Suffice To answered: "Time Buyer, he know about the 1964 -65 season over CKLW- Television." The boss -san nodded: "Ah, so! But then what should we say, Suffice To ?" Replied the latter: "Suffice to say we have low -cost per thousand one - minute Avails in Prime Time using CKLW's Orbit Plan or fixed position spots in our newly acquired first run off-the-networks properties -most honorable THE DETECTIVES, ven- erable GREATEST SHOW ON EARTH, esteemed TARGET: THE CORRUPTORS, exalted STAGECOACH WEST!"

ESSEX BROADCASTERS, INC. RK0 GENERAL 1450 GUARDIAN BLDG. BROADCASTING DETROIT, MICHIGAN 48226 NATIONAL SALES WINDSOR, SERVING THE WINDSOR AND DETROIT AREA

BROADCASTING, October 5, 1964 73 Weaver has interest in $3,000 home -TV tape recorder

A home -television tape recorder, sonal investment not made through There are still no reports of manu- developed in West Germany by STV. facturers obtaining rights for produc- Loewe -Opta A. G., was demonstrated Viewers of last week's demonstration of the Fairchild, Telcan or in New York last week by Video - tion were impressed by the reproduc- Par Vision home -TV tape recorders. Medical Electronics Corp., which ex- tive fidelity of the recorder, although These are projected as lower-priced pects to distribute the equipment in there were doubts expressed about models-$200 -$500 -all having sta- this country. The unit would be the popularity of the equipment at tionary recorder heads, said to be priced to consumers at approximate- a $3,000 price level. the principal factor in producing a ly $3,000. The recorder has a tape speed of low -cost model. However, these Considerable attention had been six inches per second; an eight -inch models have much higher tape drawn to the introduction of the pro- reel of tape would give a running speeds, ranging from 30 -120 inches totype recorder when it was learned time of one hour. It uses video tape per second. that Sylvester L. (Pat) Weaver, presi- of one -inch width priced at about Cinerama Inc., which has rights dent of Subscription Television Inc., $40 for an eight -inch reel. The unit, to the British -developed Telcan, has is a director of Video-Medical Elec- which has a head speed of 20 meters been in financial difficulty. The com- tronics and is considering the equip- (787.4 inches) per second, is fully pany has announced it would have ment in relation to pay- television transistorized. to seek protection from creditors un- service of STV (CLOSED CIRCUIT, Officials of Loewe -Opta present der a bankruptcy proceeding unless Sept. 28) . at the demonstration said production it could gain a new financing ar- Mr. Weaver has a financial inter- of the recorder would begin in 1965 rangement. Cinerama had a reported est in VME. The amount was not and that by the end of that year, loss of more than $5 million in the disclosed, but it is said to be a per- 3,000 units might be available. first half of the current year.

madell,+yaforeign companies. earlier this year issued a complaint thus lessening diversity and competi- Mr: Stewart recommended that a rule against Motorola, charging that it did tion." be promulgated requiring disclosure not disclose that it uses some foreign The FCC added it does not think that a radio or TV set contains foreign parts in its TV receivers. The case was that "... the number of UHF stations parts. dismissed without adjudication, but the authorized is not large enough that their The Federal Trade Commission FTC asked for comments on whether a overlap would substantially impinge on rule should or should not be established. over -all diversity of programing and opportunity for competition." New Curves for UHF The com- Duopoly rules mission said ". .. in the near future ..." it plans to propose new curves to be RENT -LEASE changed on UHF used in computing grade B contours of UHF operations, replacing the Figure FACTORY NEW 9 standard adopted with the new over- The FCC's duopoly rules were lap standards. This announcement was changed last week to allow UHF tele- made in denying a petition of American TAYLOR HOBSON vision station licensees to apply for ma- Broadcasting Stations Inc. which asked jor changes in the facilities of com- the commission to return to the "Ap- monly -owned stations with grade B pendix A" curves adopted in 1956. service contour overlap. The commis- An FCC staff official said that the VAROTAL V sion said such applications will be con- curves soon to be proposed would be sidered on a case -by -case basis and that somewhere in between the Figure 9 and the rule amendment applies only to "Appendix A" curves. The present stations granted before last Wednesday Figure 9 curves are based on the signal (Sept. 30). intensity for channels 2 through 6. The public notice also said that the The new curves result from the com- FCC denied all petitions for recon- mission's UHF propogation study in ZOOM sideration of the new overlap rules New York and recommendations of the adopted May 20. The request for re- Television Allocation Study Organiza- consideration was filed by CBS and a tion, founded in 1956 to study techni- LENS number of TV station group owners cal aspects of UHF and VHF television. (BROADCASTING, July 13) . The rules The commission said that the duopoly became effective July 13. rules state that "... in individual cases, DAY - WEEK In easing the rules for UHF, the if the applicant can show it to be in commission said: "A number of UHF the public interest not to use Figure 9, MONTH stations filed originally for relatively its application will be given individual limited facilities with the hope of ex- consideration." NEW YORK LOS ANGELES panding later as the economics of this Clarifications A TV satellite station Tele- Measurements, Inc Zolomatics Corp. service warranted. The commission having a grade B contour overlap with 45 West 45th St., 5869 Melrose Ave. feels that to deny such stations the op- "a commonly owned, operated or con- N. Y. 10036 Hollywood, Cal. 90038 portunity to improve service might trolled nonsatellite parent station may Tel. (212) 581 -9020 Tel. (213) 463 -7900 thwart the development of UHF and subsequently become a nonsatellite with conceivably lead to a station's demise, local studios and locally originated pro-

74 (EQUIPMENT 8 ENGINEERING) BROADCASTING, October 5, 1964 graming," the commission said. It Asher J. Cole, president, reported to the added "language" to the duopoly rules firm's stockholders. He said at that "to make clear" such conversion of a time the firm also would be able to sell satellite is possible. color tubes to customers other than However, it added, "such commonly Motorola. The firm now is turning out owned nonsatellite stations with grade more than 3,000 tubes a week and by B overlap may not be transferred or as- the end of this year will have delivered signed to a single person, group or en- 100,000 rectangular 23 -inch models to tity." Motorola. The FCC also clarified the rules to show that they permit major changes in AM, FM and TV stations if the result- Two GE divisions ing overlap is not greater than it was before the change. CBS and American Elcon on exhibit Broadcasting Stations asked for this are combined clarification, the commission said. The Elcon TV camera tube, de- General Electric Co.'s visual commu- veloped by English Electric Valve Technical topics ... nications products division, Syracuse, Ltd. and described to engineers at- N. Y., last week was integrated with tending the Sept. 24 -26 Broadcast Exciting exciter Gates Radio Co., GE's radio and television division. Seminar in Washington is shown Quincy, Ill., has developed an SSB ex- The radio and television division con- by Walter E. Turk (c), manager citer, SG -70, featuring a simplified con- solidates GE's television receiver depart- of the British company's photo- trol system with only two tuning adjust- ment in Syracuse; audio products de- electric tube division, to Leo L. ments. Other features, according to the partment, Decatur, Ill.; radio receiver Darrigo (I), product manager for manufacturer, include 10 crystal con- department, Utica, N. Y., and the the tube, and James B. Tharpe, trolled channels, positive channel selec- Schenectady, N. Y., stations WRGB(TV), president, both of Visual Electron- tion, input for external synthesizer, and WGY and WGFM(FM). ics Corp., New York, the firm adjustable carrier insertion. The SG -70 The visual communications products handling U. S. sales. The tube will be available in December. division manufactures and markets color combines, it's said, the advantages Expansion coming National Video and monochrome TV broadcast equip- of the vidicon, image orthicon and Corp., Chicago, plans to double its col- ment and closed- circuit television sys- plu nibicon. or picture tube capacity by next May, tems. R. C. Wilson is division manager.

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BROADCASTING, October 5, 1964 75 INTERNATIONAL

Commercial TV gross in Britain goes up

Advertising expenditures in TV television, an increase of nearly 13 %. was $151,636,800, a 13.37% rise and print in Britain during the April - This includes the 11% time sales over the first six months of 1963. June period this year was 12% high- tax. Press advertising revenue was er than the corresponding period in $126,137,200, a rise of 12 %. Details of commercial television 1963, according to the Statistical Re- For the first six months of 1964, companies' revenue given by the view of Press and TV Advertising. the Review said that the gross ex- Review were (Gross revenue exclud- Advertisers spent $84,607,600 on penditure on TV, excluding taxes, ing time sales tax) :

April -June April -June Rise Jan.-June Jan.-June Rise 1963 1964 % 1963 1964 Rediffusion $11,656,400 $13,050,800 11.95 $ 23,153,200 $ 25,614,400 10.63 Associated Television 12,518,800 14,137,200 12.98 24,786,000 28,910,400 12.69 ABC Television 9,270,800 10,309, 600 11.4 18,771,200 21,112,000 12.36 Granada 13,507,200 15,069,600 11.56 25,474,400 29,817,200 17.05 Scottish 3,956,400 4,631,200 17.07 7,868,000 9,116,800 15.87 Television Wales & West* 3,578,400 4,424,000 23.63 7,168,000 8,859,200 23.6 Southern 3,956,400 4,426,800 11.9 7,910,000 8,755,600 10.69 Tyne Tees 3,236,800 3,897,600 20.42 6,557,600 7,571,200 15.46 Anglia 1,887,200 2,097,200 11.19 3,850,000 4,174,800 8.44 Ulster 954,800 1,156,400 21.72 1,951,600 2,304,400 18.08 Westward 1,173,200 1,425,200 21.5 2,312,800 2,850,400 23.24 Border 638,400 691,600 8.44 1,355,200 1,503,600 10.95 Grampian 649,600 728,000 11.9 1,313,200 1,517,600 15.56 Channel 156,000 210,000 34.3 280,000 436,800 56.0 Wales, West & North 389,000 * * 1,022,000 92,400 $67,530,400 $76,255,200 12.92 $133,753,200 $151,636,800 13.37

*Wales, West & North merged with Television Wales & West on Jan. 27, 1964.

plans 2,000 for the Italian -language area. nels to convince the European countries Switzerland The figures given are estimates. There that the National Television System TV has not yet been an official announce- Committee's technical standards for for commercial ment. However, the Swiss government color TV are best. has passed a bill permitting commercial European broadcasters have been Commercial television in Switzerland TV. considering color standards; in addition will probably start Feb. 1, 1965, accord- to the NTSC standards, proposed has ing to Swiss agency reports. Commer- Move to promote U.S. been a French development known as cials will be confined to weekdays and SECAM, and a German proposal to nighttime slots between 7 p.m. and known as PAL. Both are variations on 8:30 p.m. The rate quoted for a 60- color abroad starts the NTSC standards. second commercial is 10,000 Swiss A group of U. S. executives, repre- Meeting under the auspices of the francs (about $2,500). This would senting American manufacturers, met Electronic Industries Association, the comprise the entire network with Ger- last week in New York to organize an group included Fred Lack and Virgil man, French and Italian -language re- attempt to "sell" the U. S. color TV Graham, both EIA engineering depart- gional sub -networks. Price quoted for standards to European countries. ment; Jack L. Wayman, EIA consumer the German sub -net alone is sfr 6,000 The group plans to work with inter- products division; Dorman Israel, Em- for 60 seconds, sfr 2,000 for the French - national organizations, through U. S. erson; Theodore A. Smith, RCA. Also speaking area of Switzerland and sfr government agencies and private chan- attending was Donald S. Parris, director, office of scientific and technical equipment, business and defe.._ services administration, Department of R. C. CRISLER & CO., INC. Commerce.

BUSINESS BROKERS FOR TV á RADIO PROPERTIES BBG sets '65 dates; f LICENSED SECURITIES DEALERS postpones color talks UNDERWRITING FINANCING - Canada's regulatory body, Board of Broadcast Governors, will hold five pub- CINCINNATI - lic hearings during 1965: on Jan. 19, Richard C. Crisler, Paul E. Wagner, Alex Howard March 23, June 15, Sept. 14 and Nov. 5th /3rd Bank Building, phone 381 -7773 2. The announcement from Ottawa, BBG headquarters, said all the meet- NEW YORK - ings will be in Ottawa, except that of 733 Third Avenue, Suite 2105, phone Murray Hill 7 -8436 March 23 which will be held at Van- couver, B. C. The sessions will last from a few days to a week, dependent

76 BROADCASTING, October 5, 1964 on the work load. Arabia on April 1, 1965, NBC Interna- Ltd., Toronto market research firm, pub- A planned discussion on color tele- tional said in noting it will open two lished in the Toronto advertising week- vision set for Nov. 3 at Ottawa has stations on that date. The stations, to be ly Marketing. been postponed, because a special com- located in Jidda and Riyadh, are the first Radio expenditures were estimated at mission appointed by the Canadian gov- of 13 that NBC International plans to $13,120,444 for the first half of the ernment, is still studying the question, build in the country. year, up 17.6% in the year, while TV along with other television broadcasting advertising expenditures were up 19.1% problems. This special commission, Canadian radio -TV at $37,828,659. headed by Robert M. Fowler, who was Largest advertising group in both chairman 1957 of the Royal Commis- has good first half media was foods and food products sion on Broadcasting, is to have its re- with $3,624,454 in radio and $9,709,- port ready early next year, Canadian radio and television adver- 047 in TV, the latter up 33.9% in the tising expenditures in the first half of year. Drugs and toilet goods were sec- International film sales ... 1964 were well ahead of last year, ac- ond in both media with $1,604,195 in cording to estimates of Elliott- Haynes radio and $8,988,298 in TV. The Lucy Show (Desilu Sales): As- sociated Rediffusion, England; CTV Network, Toronto. i Greatest Show on Earth (Desilu Sales): CBC -TV (French), Toronto.

Glynis (Desilu Sales) : RAI, Rome. You Asked for It (You- Asked -For -It Productions): V.N. Enterprises Ltd., Vancouver, B. C.

Abroad in brief... More sets The number of registered television sets in Austria on Aug. 1 was 537,280, an increase of 4,375 in one month. In Holland, 1,729,297 sets were registered on Aug. 1, an increase of 282,178 since August 1963. Music in the air Columbia Records Division of CBS has announced its acquisition of Oriole Records Ltd. and Levy Sound Studios, both English firms based in London. . Brighter view TV will come to Saudi

Dutch crack down

The lower house of the Dutch legislature has approved by a 114- 19 vote a bill giving the government power to act against a pri- platform vate commercial television station VHF, UHF and microwave community TV antennas on 300' -high broadcasting from an artificial concrete island in the North Sea just outside Holland's territorial TV Tower waters. If the Senate passes the Multi-Purpose bill, the island structure will come The "bulge" you see in WSYE -TV's new 843' STAINLESS under Dutch jurisdiction. tower is a 25' platform supporting Elmira's CATV system. The station, called TV North This called for a custom tailored tower. as all STAINLESS' Sea, started operating Sept. 1. It towers are -at no extra cost. broadcasts only in the evenings. The government believes it can control the station because the Make yours a Write today for structure is not a ship protected STAINLESS information by a foreign flag. The government has not interfered with the offshore radio station Veronica, which has been on the air from a former lightship for more than five years. çtanIesc, NORTH WALES PENNSYLVANIA IN CÁNADA: WALCAN, LTD., CARLETON PLACE.. ONTARIO

BROADCASTING, October 5, 1964 77 FANFARE

Ad Council drives get tunities campaign will be to alert mem- Drumbeats ... bers of minority groups to the availa- $100 million in time bility of jobs, and to encourage small Scholarly gift Jefferson Standard business firms to follow the lead of Broadcasting Co., (WBT-AM -FM, WBTV [Tv] N. C., wBTw[Tv] More than $234 million in time many larger firms in endorsing and Charlotte, making and WBIG and space was given to major public available equal job opportuni- Florence, S. C. Greensboro, service campaigns by broadcasters and ties for all. N. C.) has donated $5,000 to the Char- the print media (as well as outdoor and The mental retardation campaign will lotte- Mecklenburg school system to to transit advertising) in support of The attempt remove the stigma usually bring speakers of national stature to Advertising Council's activities during attached to mental retardation by par- speak to students. The lectures, one ents, the 1963 -64 fiscal year. and to help parents of retarded each in fall, winter and spring, will be children The council, in releasing last week in solving their problems. open to students from more than 30 The Advertising its annual report for the year ended Council will sponsor school systems. June 30, 1964, said the media broke approximately 80 causes next year. The previous peace -time records in their council is a private, nonprofit organiza- UHF push Ira Kamen, director of tion supported contributions in 1963 -64 to the public by American business. Kamen Associates, New York, has in- service advertising campaign of the Through volunteer advertising agencies stituted the idea of giving trading stamps council. For the previous comparable and campaign coordinators it conducts in areas where UHF TV stations are year, advertising support was estimated national ad campaigns on noncontro- pioneering. The plan is for merchants versial programs at $187 million. in national problem to give away the stamps with purchases areas. The Advertising Council by policy (the merchants do not pay for the does not break down its time and space stamps) and the stamps, in return, can estimates. But it's estimated that more be redeemed for UHF equipment. than $100 million of the $234 million Mutual affiliates OK represented the value of radio and TV Sneaky approach KCBS San Francis- time donated. Hurleigh promotion plan co is sending a promotional folio to Among next year's campaigns, spe- agencies and advertisers relating the cial emphasis will be placed on two The Mutual Affiliates Advisory Com- findings of a station research study done national problems, "job opportunities" mittee last week approved a proposal by Charles Harriman Smith Associates, and "mental retardation." made several weeks ago by MBS Presi- Minneapolis. The findings of the sur- The chief concerns of the job oppor- dent Robert F. Hurleigh. Under the vey are contained in a glossy mystery plan, local radio stations will use their folder that follows an espionage style. airwaves to promote radio as an adver- 1964 tising and communications medium Personal attention Metro TV Sales, (BROADCASTING, Sept. 21). the Metromedia representative firm, OCTOBER -NOVEMBER- DECEMBER New York, purchased a billboard in the An MBS spokesman said approval by Trattoria restaurant, that city, but the MAAC is tantamount acceptance AL PETKER to of inscription had to be in Italian to keep the proposal by the network's 490 -odd with the general decor of the restaurant. affiliates. In addition, he said, more Foote, Cone & Belding's Frank Hajek Will Deliver than 100 stations not affiliates with MBS is shown as he sees his name on the To have written or wired that they will participate in Radio Listeners the undertaking. Mutual is in the process of creating "sell radio" spots, using its own talent as performers. In two weeks, it will make them available to its affiliates and 11,500,000 permit other stations in the market to make use of them. Mr. Hurleigh suggested that radio stations allocate at least 10 minutes a day to announcements pointing up the value of the Personalized Pens medium. In Radio's Biggest TVB aids big spenders "PEN PAL" PROMOTION The Television Bureau of Advertising Write or Wire is sending TV stations a one -minute filmed spot in support of a "Food is a For Participation Bargain" campaign scheduled for Oct. 19 -31. TVB produced the announcement sign which asks, "Do you want to be on ONE STATION PER MARKET which offers an international compari- television ?" and lists the stations and son of the relative value which food cities the firm represents. The sign is products represent to the consumer. In arranged so that each time a salesman BROADCASTERS SERVICE BUREAU the U. S., according to the spot, only from Metro TV Sales takes a buyer to 19% of after -tax income is spent for lunch at the Trattoria, the buyer's name 8730 Wilshire Blvd., Beverly Hills, Calif. food. can be added to the sign.

78 BROADCASTING, October 5, 1964 FATES & FORTUNES

BROADCAST ADVERTISING he was divisional manager for Philip Morris Ltd. Nebraskans elect Fogarty Frank M. Nolan, account executive at John E. Rowan promoted to VP in Kudner Agency, New York, named sen- copy department of Street & Finney, Frank P. Fog- ior media buyer for special assignments. New York. He has been with agency arty, executive He will report directly to Kudner's VP since 1962. VP, Meredith and media director, Donald E. Leonard. Broadcast- Quentin H. McDonald, VP, named Donaldson B. Thorburn, senior VP ing Co., elected management supervisor at Benton & and director of J. Walter Thompson president of Ne- Bowles, New York. Mr. McDonald is Co., New York, retires Jan. 1, 1965, braska Broad- supervisor of Post cereals and Shulton after 25 years with company. Mr. casters Associa- Thorburn has been management super- tion succeeding accounts. Mr. Fogarty visor on RCA and Phillips Petroleum A. James Ebel, Donald Stone, associate creative di- Co. accounts. VP- general manager, KOLN -TV rector, elected VP at Sullivan, Stauffer, Lincoln, Neb. Roger Larson, George E. Walker, manager, sales de- Colwell & Bayles, New York. KFOR Lincoln, elected VP and velopment for NBC-TV, New York, as- John T. Hartigan joins The Katz Dick Chapin, Stuart Stations, is signed overall supervision of de- Agency, Detroit sales staff. He was for- sales new treasurer of association. velopment for network. merly VP, sales, for Keystone Broad- Mr. Walker Elected directors: Joe DiNatale, replaces Nicholas Gordon who was casting KODY North Platte; Harvey Swen- System, Chicago. named account executive in eastern di- son, KLms Lincoln; Ken Hedrick, John L. Zimmer, formerly senior ra- vision of NBC -TV sales department. KFAB Omaha; Max Brown, KRVN dio-TV producer for Cunningham & Vern Stedry, KHUB Walsh, joins broadcast department of Gerry Mulderrig appointed manager Lexington, and Griswold -Eshleman Co., Cleveland, in of Metro TV Sales' Chicago office. Mr. Fremont. same capacity. Mulderrig has been with company since its founding two -and -a -half years ago. Dean Behrend, formerly administra- Allyn J. Marsh, formerly sales exec- tor, client presentations, sales planning utive for CBS, joins Radio TV Reports, at NBC -TV, New York, promoted to New York broaodcast monitoring serv- manager, sales promotions. Paul Klemp- ice, as account and agency representa- sales tive. ner, formerly manager, promotion, named manager, client presentations for Hugh MacPherson promoted from sales staff to local sales manager of KLty San Jose, Calif. Mr. Zimmer Mr. Lefton your tower for ROHN Al Paul Lefton Jr., formerly VP and Stephen Potter, formerly on crea- requirements secretary -treasurer, elected president tive staff of Benton & Bowles, joins and chief executive officer of the Al Compton Advertising Inc., New York, SYSTEMS Paul Lefton Co., Philadelphia. He suc- as copy group head. ceeds his father, Al Paul Lefton, who James B. Winston Jr., with merchan- A complete tower died Sept. 19 (BROADCASTING, Sept. 28). dising department of Needham, Louis & erection service Thomas Heapes, account executive Brorby, Chicago, promoted to account that has these at WIL St. Louis, promoted to local sales executive. Jack Harris, formerly with special advantages: manager. Before joining wit. in 1962, Ray -Eye Productions, Evanston, Ill., and D'Arcy Advertising, Chicago, joins t/ DEPENDABILITY NL &B as copywriter. t/ RELIABILITY Margaret McNamara, formerly with Young & Rubicam and Ted Bates & Co.. t/ COMPLETE both New York, joins Foote, Cone & ENGINEERING Belding, Chicago, as assistant merchandising supervisor. t/ COAST TO COAST SERVICE Elwood J. Robinson, president and principal owner of Robinson & Haynes, Be sure to obtain price quota- tions and engineering assist- Los Angeles, closed that agency Oct. 1 ance for your to join MacManus, John & Adams, Los complete tower needs from America's foremost Angeles, as VP and account supervisor. tower erection service. WRB-TV Other R &H personnel moving to MJ &A Chattanooga market's are: Robert C. Neuman and Jerry Mathai, account executives; Eola E. widest coverage Gass, food publicist, and Rex Grillo, art director. Former R &H accounts will be handled by MJ&A.

William J. Dobbins, formerly with ARUST GRAFT Reach, McClinton Co., Boston, joins ROHN SYSTEMS, INC. 6718 W. Plonk Rood Peoria, Illinois S T A T I O N WNAC -TV Boston as account executive.

BROADCASTING, October 5, 1964 79 NBC -TV network. before that was sales promotion manager at WNTA -TV (now ETV station Marshall Harris, formerly with wPOF WNOT[TV]) Hartford, Conn., named sales repre- Newark (New York). sentative at WQMR Silver Spring, Md., Shirley Fell joins KGFJ Hollywood as and WGAY -FM Washington. commercial business manager. Miss Fell had of James B. Daly, formerly media and been business manager un Los Angeles for three years. Doug research associate at Lambert & Feasley, Campbell, formerly sales manager of New York, and Mrs. Elfin C. Danien, KABC Los Angeles, joins sales staff of Foote, Cone & Belding, Chicago, named media director and senior copywriter, KGFJ. respectively, at S. E. Zubrow Co., Phila- delphia. THE MEDIA Frank Baker, formerly with Sullivan, Stauffer, Colwell & Bayles, joins Do- Frank D. Ward, formerly general Now you can fully utilize the listening cap- herty, Clifford, Steers & Shenfield Inc., manager, has been named executive VP abilities of your audience! Scientists for of WWRL New York. years have investigated and tabulated the New York, as account executive. various phenomena that make people want John E. Rhone joins radio -TV depart- to listen. These findings come under the broad category of psycho-acoustics. Now ment of McCann -Erickson Inc., Los Fairchild has harnessed many of these Angeles. Mr. Rhone had been with findings and incorporated them into a line Filmways Inc. as assistant producer of of unique world- renown audio control Petticoat Junction. devices which produce a sound easier to listen to and easier to perceive.., in short Charles Adell, Don H. Jumisco and a bright, crisp, lively sound which keeps your audience listening. This is the sound Thomas Gorman appointed account ex- you need to help you sell your station to ecutives, CBS Radio network sales. Mr. your audience and to your sponsors. Adell has been transferred from New Mr. Ward Mr. Keenan York to Chicago where he served since John J. Keenan appointed station 1952. Mr. Jumisco, formerly with Max- manager of KNOB Monroe, La., and on Advertising, New York, will work general commercial manager of KNOE- for Detroit sales staff, while Mr. Gor- AM-TV. Mr. Keenan was commercial man will move from CBS, New York, manager of WANE -TV Fort Wayne, Ind., THE DYNALIZER to succeed Mr. Adell in Chicago. for the past seven years. the Psycho-acoustic way to achieve a bright, full Lex Diamond, formerly sales manager Donald C. Cripe, formerly with Delco bodied easy -to- listen -to, easy-to- perceive station of KSBY -TV San Luis Obispo, Calif., Radio Division of General Motors, ap- sound. The Dynalizer contours your station's fre- joins KRLA Pasadena, Calif., sales staff. pointed business manager of WFBM -AM- quency response to fully utilize the listening cap- FM-Tv Indianapolis. Mr. Cripe replaces abilities of your audience. Makes your station Wilbur A. Thomas, formerly western sound really big, big, big even on the smallest Robert J. Arnold who moves to Time - pocket receivers. divisional manager of Allied Artists TV Life Broadcast, New York (owner of Corp., Los Angeles, joins KGo San Fran- WFBM stations). cisco as account executive. Henry H. Franz, station manager at Morton Slakoff joins NBC Films as WFBM Indianapolis, joins WFBG Altoona, director of advertising and sales promo- Pa., as assistant to general manager in tion. He formerly was advertising and charge of radio. promotion manager at Allied Artists THE CONAX Television Corp. the past two years and Ken Goldblatt, operations and sales manager of WAOK Atlanta, appointed the world -accepted way to control high frequency manager. spillovers in FM due to preemphasis. Lets your station station maintain real high levels even with brass and crashing cymbals and still avoid FCC citations. Senate confirms trio PROGRAMING THE REVERBERTRON Harold Graham Jr. the new compact Three members of Communica- appointed senior VP reverberation system tions Satellite Corp. board of di- of TV Division of which gives your sta- rectors who are subject to presi- General Artists Corp., tion that real big dential appointment were con- New York. Mr. Gra- voice. With the Re- firmed by Senate Wednesday verbertron you can ham was formerly have that Carnegie (Sept. 30) following nomination CBS -TV VP, pro- Hall effect as close as week earlier (BROADCASTING, Sept. grams, New York, the gain control on the Reverbertron. And there's 28). and before that, sen- the added plus of an increase in apparent loud- Mr. Graham Confirmed were Frederick G. ness of your station sound due to reverberation, ior VP TV program- as originally described by Dr. Maxfield. Donner, chairman, General Mo- ing at McCann -Erickson. tors Corp. board of directors; For complete details on psycho -acoustic William R. Gibbs joins MGM Tele- sound George Meany, president, AFL - that sells write to Fairchild - the pacemaker in studios, New York, as VP in charge of professional audio products. CIO, and Clark Kerr, president, University of California. sales. Mr. Gibbs, who for past three and a years Mr. Donner's term on 15-mem- half was VP at J. Walter that Jerry ber board ends next year, Mr. Thompson, city, replaces Selzer as sales manager. Mr. (FAIRCHILD Meany's in 1966 and Mr. Kerr's Gibbs :(RECORDING EQUIPMENT CORPORATION and in 1967. managed JWT's film tape produc- I\ 10-40 45th Ave., Long Island City 1, N. Y.Ì tions groups and traffic department. Wayne Upchurch, formerly at wuNC-

80 (FATES & FORTUNES) BROADCASTING, October 5, 1964 news director and assignment editor of KNXT(TV) Los Angeles, appointed di- Jones named to fill FTC vacancy rector of news operations, executive producer of News Makers and managing editor of The Big News, Monday - Mary Gardiner Jones, New York of Yale Law School and has exten- Friday, 6 -7:30 p.m. Staffer Chuck Riley lawyer, last week was nominated by sive experience dealing with anti- succeeds Mr. Fischer as news assign- President Johnson to fill vacancy on trust and restraint -of -trade matters. ment editor. Chuck Stokes is new mem- Federal Trade Commission left by From 1953 -61 she ber of KN=T news staff, replacing Jim resignation of Republican member was chief trial at- Wilson, transferred to KNxT news bu- Sigurd Anderson, who left March 1 torney in Justice reau in Washington. to make unsuccessful bid for third Department's New Frank Kinsman, formerly news direc- term as governor of South Dakota York Regional An- tor at WKNR Dearborn, Mich., joins (BROADCASTING, Feb. 17) . She will titrust Office. news department of KWK St. Louis. fill Mr. Anderson's unexpired seven - Senate Commerce year term, which began Sept. 26, Committee is panel Ken Alvord joins news department of 1959. to which Miss WBT- WBTV(TV) Charlotte, N. C. Mr. Miss Formal announcement of Miss Jones's nomination Jones Alvord had been serving in Peace Corps, Jones's nomination confirmed earlier was sent, and sources indicated last Lima, Peru, working on production of reports she was in line for job week hearing likely will not be held ETV programs. (BROADCASTING, Aug. 24). She is until next Congress convenes this Stephen Ferdo, former faculty mem- now with law firm of Webster, Shef- coming January. In that case, Presi- ber of Delaware Valley College of Sci- field, Fleischmann, Hitchcock & dent could give Miss Jones recess ap- ence and Agriculture, Doylestown, Pa., Chrystie. Miss Jones, 43, is graduate pointment until Senate acts. appointed farm director for WNBF -AM- FM-TV Binghamton, N. Y. Mr. Ferdo replaces Wally Wagoner named farm TV Chapel Hill, N. C. (educational), casting Corp.'s roster for Columnists on consultant of station. appointed producer- director of WGHP -TV the Air. High Point, N. C. Paul Wyatt joins Columbia Records' EQUIPMENT & ENGINEERING Al Daneri appointed program director recording studios, Nashville, as studio Ethan M. Stifle, manager of engineer- of wx 'w Louisville, Ky. Mr. Daneri sales manager. He was formerly VP ing services for Eastman Kodak motion - and national sales manager for Nash- moves to wKVW from programing de- picture products sales department's east ville pressing plant. partment of another Polaris Broadcast- coast division, New York, elected presi- ing KXOA station, Sacramento, Calif. Robert E. Shay, formerly producer - dent of Society of Motion Picture and Loring d'Usseau, executive producer, director of news and sports at WBZ -TV Television Engineers. named director of programing at KTLA Boston joins WLWT(TV) Cincinnati as Gerard J. White, regional product (TV) Los Angeles, replacing Robert production manager. for Corp., Phila- who has resigned to do free- manager the Jerrold Quinlan Charles J. Ticho, formerly general delphia, named regional manager of lance production and directon. Mr. manager of Fred A. Niles Communica- Jerrold's distributor sales division's d'Usseau been with KTLA since 1950. has tions Center Inc., New York, promoted northeastern territories. Richard Brill, associate producer of to VP of that firm. The Steve Allen Show, appointed pro- Frank Thompson, formerly senior de- ducer of the new That Regis Philbin NEWS velopment engineer at Ampex Corp., Show (BROADCASTING, Sept. 28). Redwood City, Calif., joins Logos Ltd. Ray J. Moloney joins ABC News as chief engineer. Also joining Logos Bernie Mannion, formerly chief vocal London bureau as correspondent Oct. 5. from Ampex are Bob Day, video market arranger for the Canadian Broadcasting Mr. Moloney had been with United supervisor and Tom Washburn, shows Corp., named creative director of the Press International for past 12 years. and exhibits supervisor, who are named newly formed Strip Studio Productions, Georges Fischer, former assistant director of programs and production 810 Kend Lane, Las Vegas. Donn Shelton joins Reilly Bird Asso- ciates, Detroit, as a TV writer and producer. Mr. Sheldon was formerly with 1735 s Street, N.W. Storer and Westinghouse broadcasting Broadcasting Washinngtongton, D. C. 20036 stations. 111E OUSIN( SSVEENLY OF TELEVISION ANO ?4OIO David Jones, teen -age star of Broad- Please start my subscription immediately way show, "Oliver," signed to long -term for- attached contract by Screen Gems. He will ap- 52 weekly issues $8.50 104 weekly issues $14.00 Payment z 52 issues & 1964 Yearbook $13.50 Please bill pear in future TV series for Screen o Gems, will record for the firm's Colpix 1964 Yearbook $5.00 )so long as supply lasts) record division and make feature films name title /position for Columbia Pictures. address Business o Calvin Stillman, appointed VP of Home Broadcasting Foundation of America. Mr. Stillman is member of faculty of city state zip code New School for Social Research, New York. Vermont Royster, editor of Wall company name Street Journal, joins Corinthian Broad -

BROADCASTING, October 5, 1964 and production supervisor, respectively. Firm will be moving into Logo's new Stewart wants to leave Here's the Answer studio center at 3620 South 27th Street, Arlington, Va. Dr. Andrew Stewart, chairman To Libel Suits: Anthony Verdemia named manufac- of Canadian Board of Broadcast turing manager for Entron Inc., Silver Governors, Ottawa, wants to re- Spring, Md. Mr. Verdemia had been tire for personal reasons, when his One slip of the lip, however ac- assistant to the president of Ravens- term of office is up next year, court wood Corp., Annapolis, Md. according to Prime Minister Les- cidental, can bring about ter B. Pearson. Dr. Stewart be- you as the de- Hugh P. Bannon promoted from gen- came chairman of Canada's broad- action -with eral products manager, commercial, to libel suit. It can casting regulatory body when it fendant in a marketing manager for Raytheon Co.'s was formed in 1958. be costly enough to be disas- Communications & Data Processing op- trous. Now you can hold your eration in Norwood, Mass. Robert F. Jernigan, director of op- loss on any claim to an agreed erations for Southern CATV Systems FANFARE amount you carry yourself, Inc., National General Corp. subsidiary, Martin Greenberg, member of sales named director of operations, NGC, and let Employers Reinsur- promotion department at WMCA New succeeding Harry B. Green. York, joins wxvz Detroit as director of ance handle the excess. This Tom Brask, formerly with National sales promotion and advertising. He specially designed policy pro- Educational Television, Ann Arbor, succeeds David R. Klemm recently economical protection Mich. joins staff of WFSU -TV (ETV) named director of operations of wxYz. vides Tallahassee, Fla., as chief engineer. against losses due to libel, slan- der, invasion of privacy, piracy, INTERNATIONAL violation of copyright. For de- George G. Sinclair, general manager tails and rates, contact: of MacLaren Advertising Ltd., Toronto, named president of agency, suc- EMPLOYERS REINSURANCE CORPORATION ceeding Einar V. Rechnitzer, who becomes chairman of board. C. Edmund 21 West 10th., KANSAS CITY, MO. Mr. Greenberg Mr. Klemm NEW VORIt. 111 John SAN FRANCISCO, 220 Montgomery Brown, executive VP, to vice-chairman 175 ATLANTA. 34 Peachtree. N E. CHICAGO, W Jackson of board. Hugh Horler, formerly radio - Charlie Cash appointed director of TV director, moves to general manager, promotion on the Atlanta Times. Mr. and William H. Graham to executive Cash had been director of promotion at VP. WSB -TV Atlanta and before that associated with KTVi(TV) St. Louis and Norman P. Aldred, pro- formerly WSM -TV Nashville. Mr. Cash plans to gram- production manager, promoted to eventually set up his own public rela- sales manager at CKWW Windsor, Ont. tions firm. BINGO Levy, in David Canadian specialist Franz Allina, director of public rela- Bingo Cards Omaha Russian history and language, has been tions for Straus Broadcasting Group and appointed first Canadian Broadcasting WMCA New York, named director of PHONE: 551 -4426 AREA CODE 402 Corp. correspondent at Moscow, effec- marketing and public relations. 6602 MILITARY AVENUE tive mid -October. OMAHA 4, NEBRASKA Mrs. Marjory Kirk, formerly on the Benoit Jobin named to radio -TV pro- public relations staff at Gray & Rogers, OMAHA -The Personalized ducer in French -language at Montreal Philadelphia agency, joins WCAU, that Bingo Card Printing Capital of office of Spitzer, Mills & Bates Ltd., city, in radio promotion department. the World Toronto agency. Allan S. Watanabe moves to senior DEATHS radio -TV producer of Cockfield, Brown & Co. Ltd., Toronto agency. George A. Donham, 60, VP of Cun- ,q ningham & Walsh, New York, died THE SHADOW II Jacqueline La Perriere appointed as- Radio Mystery Series Sept. 24 in Northern Westchester hos- sistant secretary to the Board of Broad- pital, Mount Kisco, N. Y. Mr. Donham IS BACK ON THE AIR! cast succeeding G. Governors, Ottawa, had been with Cunningham & Walsh bill A. Plante. and its predecessor agency, Newell -Em- N ow auriclaab fo Don MacDonald, general news editor mett, for past 22 years. Before that he I CHARLES MICHELSON, INC. 45 West 45th St., New York 36 PLaza 7 -0695 of the Canadian Broadcasting Corp., was at J. Walter Thompson and T. J. Toronto, named CBC television news Maloney Inc. Survivors include wife, director and deputy head of CBC news Mary, and daughter, Sandra. service. Robert H. Buchanan to assist- John W. Pauling Jr., 40, manager of ant to chief news editor of CBC, To- MORE STATIONS USE .: . Liller Neal Battle & Lindsey's Dallas ronto. office, died Sept. 22 in Dallas following Hollywood Commentator John Lant, CBC television news di- heart attack. Mr. Pauling had been with rector, to manager of cBLT(TV) Toron- LNB &L since February 1963 and be- DICK STROUT to, succeeding Len Starmer, who fore that with Stevenson Advertising and top guest stars! has been moved to CBC national su- Co., and Sanders Advertising Agency, pervisor of light entertainment. both Dallas.

82 (FATES & FORTUNES) BROADCASTING, October 5, 1964 TV SHOWSHEETS

ON THE NETWORKS THIS FALL

Networks are listed alphabetically 9 -10 p.m. 4 -5 p.m. with the following information: time, ABC -TV 9 -11 Sunday Night Movie, part. ABC -TV Trailmaster, part. program title in italics, followed by CBS -TV 9 -9:30 Living Doll, Am. Tobacco; CBS -TV 4 -4:30 The Secret Storm, part.; sponsors 9:30 -10 Joey Bishop Show, part. or type of sponsorship. Ab- NBC -TV Bonanza (C), Chevrolet. 4:30 -5 No network service. breviations: (C), color; sust., sustaining; NBC -TV 4 -4:25 Match Game, part.; 4:25 -4:30 part., participating; alt., alternate spon- 10 -11 p.m. News, Gen. Mills; 4:30 -5 No network service. sor; co -op, cooperative local sponsor- ABC -TV Sunday Night Movie, cont. 5 -6 p.m. ships; cont., continued. All times East- CBS -TV 10 -10:30 Candid Camera Bristol- Myers, Lever; 10:30 -11 What's My Line, J. B. ABC -TV No network service. ern. Showsheets are published in the Williams, Kellogg, Am. Tobacco. CBS -TV 5 -5 :10 News, sust.; 5:10 -6 No net- NBC -TV The Rogues, Am. Tobacco, Miles, work service. first issue in each quarter. Nabisco. NBC -TV No network service.

11 -11:15 p.m. 6 -7:30 p.m. SUNDAY MORNING ABC -TV No network service. ABC -TV 6 -6:15 Ron Cochran with the News, 10 a.m.-Noon CBS -TV CBS News with Harry Reasoner, part.; 6:15 -7:30 No network service. Am. Home. CBS-TV 6 -6:30 No network service; 6:30 -7 NBC -TV No network service. CBS News with Walter Cronkite (1st feed), ABC -TV 10 -10:30 No network service; 10:30- part.; 7 -7:30 CBS News with Walter Cronkite 11 Porky Pig, part; 11 -11:30 Buüwinkle, part. (2d part. 11:30 -12 Discovery '64, part. NBC -TV 6 -6:30 No network service; 6:30-7 CBS -TV 10 -10:30 Lamp Unto My Feet, sust.; MONDAY- FRIDAY Huntley -Brinkley Report (1st feed) part.; 10:30 -11 Look Up and Live, sust.; 11 -11:30 7 -7:30 Huntley -Brinkley Report (2d feed). Camera Three, sust.; 11:30 -12 No network service. 7-10 a.m. part. NBC -TV No network service. ABC -TV No network service. 11 p.m.-1 a.m. CBS -TV 7 -8 No network service; 8 -9 Cap- 9 -10 No network serv- AFTERNOON- tain Kangaroo, part.; ABC -TV 11 -11:10 Bob Young with the News SUNDAY EVENING ice. part;11:10 -11:15 No network service; 11:15 NBC -TV 7 -9 Today, part.; 9 -10 No network a.m. Les Crane Show, part. (starts Noon -1 p.m. service. f1.714.)-1 CBS -TV No network service. ABC -TV No network service. 10 -11 a.m. NBC -TV 11 -11:15 No network service; 11:15 CBS -TV 12 -12:30 No network service; 12:30- p.m. -1 a.m. Tonight (C), part. 1 Face the Nation sust. ABC -TV 10 -10:30 No network service; 10:30- NBC -TV 12 -12:30 No network service; 12:30- 11 Price Is Right, part. 1 Watch Mr. Wizard, part. CBS -TV 10 -10:30 CBS News with Mike Wal- MONDAY EVENING lace, part.; 10:30 -11 I Love Lucy, part. NBC -TV 10 -10:25 Make Room for, Daddy, 1 -2 p.m. Re- 7:30 -9 p.m. port, Gen. S Mills, Bristol-Myers; 10:30-10:55 ABC -TV 1 -1:30 Directions '65, sust; 1:30 -2 What's This Song (starts 10/26), part.; 10:55_ ABC -TV 7:30 -8:30 Voyage to the Bottom of Issues and Answers, sust. 11 News Morning Report, Gen. Foods, Leem- the Sea, part.; 8:30 -9 No Time for Sergeants, CBS -TV 1 -1:45 No network service; 1:45 con- ing. LAM; Schick Safety Razor. clusion NFL Spectacular, part. CBS -TV 7:30 -8 To Tell the Truth, Am. NBC -TV 1 -1:30 No network service; 1:30 -2 Home, R. J. Reynolds; 8 -8:30 I've Got a Religious programs & public affairs, part. 11 a.m.-Noon Secret, Gen. Foods, Toni; 8:30 -9 Andy Gril- fith Show Gen. Foods. ABC -TV 11 -11:30 Get the Message, part.; NBC -TV 90 Bristol Court, part. 2 -5 p.m. 11:30 -12 Missing Links, part. CBS -TV 11 -11:30 Andy of Mayberry, part; ABC -TV 2 -3:30 No network service; 3:30 -6:15 11:30-12 The McCoys, part. 9 -10 p.m. AFL, part. NBC -TV 11 -11:30 Concentration, part.; 11:30- CBS -TV NFL Cont. 12 Jeopardy (C), part. ABC -TV 9 -9:30 Wendy and MeMe, part.; 9:30- NBC -TV 2 -41ío network service; 4 -5 Sunday, 10 Bing Crosby Show, Lever, part. -1 Noon p.m. 9 -9:30 The Lucy Show Gen. Foods, Lever; 9:30 -10 Many Happy Returns, Gen. 5 -6 p.m. ABC -TV 12 -12:30 Father Knows Best, part.; Foods. 12:30 -1 Hello, Peapickers, part. NBC -TVThe Andy Williams Show /Jonathan ABC -TV AFL, Cont. CBS -TV 12 -12:25 Love of Life, part.; 12:25- Winters Specials, part. CBS -TV 5 -5:30 Sunday with Jack Benny, 12:30 News, part.; 12:30 -12:45 Search for Light, P &G, Block Gen Foods; 5:30 -6 Amateur Tomorrow, P &G; 12:45 -1 Guiding 10 -11 Hour, J. B. Williams. P &G. p.m. NBC -TV 5 -5:30 Wild Kingdom (C), Mutual NBC -TV 12 -12:30 Say When (C), part.; 12:30- of Omaha; 5:30 -6 GE College Bowl (C), Gen- 12:55 Truth or Consequences (C), part.; ABC -TV Ben Casey part. eral Electric. 12:55 -1 News, Gen. Mills. CBS -TV Slattery's People, part. NBC -TV Alfred Hitchcock, part.

6 -7 p.m. 1 -2 p.m. TUESDAY EVENING ABC -TV 6 -6:15 AFL, cont.; 6:15 -6:30 AU-Pro ABC -TV No network service. Scoreboard, Gen. Mills, Skil, Bristol- Myers; CBS -TV 1 -1:30 Summer Semester, sust.; 6:30 -7 No network service. 1:30 -2 As the World Turns, P &G, part. 7:30 -9 p.m. CBS -TV 6 -6:30 Twentieth Century, Pruden- NBC -TV 1 -1:30 No network service; 1:30- tial; 6:30 -7 Mr. Ed, part. 1:55 Let's Make a Deal (C), part.; 1:55 -2 ABC -TV 7:30 -8:30 Combat part.; 8:30 -9 Mc- NBC -TV 6 -6:30 Meet the Press (C). c0 -0p News, S. C. Johnson. Hale's Navy, Olds, R. J. Reynolds, Warner- part.; 6:30 -7:30 Profiles in Courage, part. Lambert. (starts 11/8). 2 -3 p.m. CBS -TV 7:30 -8 No network service; 8 -8:30 World War I, part.; 8:30 -9:30 The Red Skel- 7 -8 p.m. ton Hour Alberto- Culver, Lever, Phillip ABC -TV 2 -2:30 No network service,' 2:30- Morris, Whitehall. 2:55 Day in Court, part.; 2:55 -3 Lisa Howard NBC -TV 7:30 -8:30 Mr. Novak, part.; 8:30- ABC -TV 7 -7:30 No network service; 7:30- News Purex. 9:30 Man U.N.C.L.E., part. 8:30 Wagon Train part. CBS -TV 2 -2:30 Password, part.; 2:30 -3 Art from CBS -TV 7 -7:30 Lassie, part.; 7:30 -8 My Linkletter's House Party part. Favorite Martian, Kellogg, Toni. NBC -TV 2 -2:30 Loretta i oung, part.; 2:30 -3 9 -10 p.m. NBC -TV 7 -7:30 Profiles in Courage cont.; The Doctors, Colgate- Palmolive, part. 7:30 -8:30 Walt Disney's Wonderful World of ABC -TV 9 -9:30 The Tycoon, part.; 9:30 -10 Eastman Kodak, Ford Co. Color (C), Motor 3 -4 p.m. Peyton Place, part. CBS -TV 9 -9:30 The Red Skelton Hour, cont.; &G. 8 -9 p.m. 9:30 -10 Petticoat Junction, P ABC -TV 3 -3:30 General Hospital, part.; 3:30_ NBC -TV 9 -9:30 Man from U.N.C.L.E., cont.; 4 The Young Marrieds, part. 9:30 -10 TW3, part. ABC -TV Wagon Train, cont.; 8:30 -9 Broad- CBS -TV 3 -3:25 To Tell. the Truth, part.; side, part. 3:25 -3:30 CBS News with Douglas Edwards CBS -TV Ed Sullivan, Pillsbury, P. Lorillard, American Home, Gen. Mills; 3:30 -4 Edge o) 10 -11 p.m. Whitehall, Lever. Night, P &G, part. NBC -TV 8 -8:30 Walt Disney, Cont.; 8:30 -9 NBC -TV 3 -3:30 Another World, 3:30 -4 You ABC -TV The Fugitive, part. Bill Dana Show, P &G. Don't Say (C), part. CBS -TV The Doctors & The Nurses, Brown

BROADCASTING, October 5, 1964 83 TV specials in October, November and December

ABC -TV Nov. 19: 10 -11 p.m. Oct. 25: 6:30-7:30 p.m. An Hour with Robert Goulet, Savings 1964 Tokyo Olympics (see Oct. 14). Oct. 7: 10:30 -11 p.m. & Loan. Oct. 27: 10 -11 p.m. Politics '64, Xerox. Nov. 26: 10 a.m. -noon. Campaign and the Candidates (see Oct. 17: 9:30 -10:30 p.m. Thanksgiving Day Parade Jubilee, part. Oct. 13). Dinah Shore Show, Purex. Nov. 26: 12 -3 p.m. Nov. 1: 6:30 -7:30 p.m. Oct. 21: 10:30 -11 p.m. National Football League, part. Campaign and the Candidates (see Politics '64, Xerox. Nov. 30: 7:30 -8:30 p.m. Oct. 13). Oct. 28: 3 -4 p.m. Young People's Concert, Bell Tele- Nov. 2: 10 -11 p.m. Child in Danger, Purex. phone. Democratic National Committee, paid Nov. 1: 10:30 -11:15 p.m. Dec. 27: political. Campaign Wrap -Up, part. NFL Championship Game, part. Nov. 3: 7:30 -conclusion. Nov. 3: 7 p.m.- conclusion: NBC Election Returns, Gulf. Election Coverage, part. NBC -TV Nov. 4: 11:30 p.m. -12:30 a.m. Nov. 4: 10:30 -11 p.m. Oct. 11: 5 -5:30 p.m. Election Wrap -Up. Election Wrap -Up, part. British Election Special. Nov. 13: 8:30 -9:30 p.m. Nov. 12: 10 -11 p.m. Oct. 11: 6:30 -7 p.m. Danny Thomas Special, Timex, Con- Sophia Loren in Rome, Chemstrand, 1964 Tokyo Olympics, P. Lorillard, solidated Cigars. Rayette. Texaco, Schlitz. Nov. 17: 10-11 p.m. Nov. 18: 9:30-10:30 p.m. Oct. 12: 11:15 -11:30 p.m. The Louvre (C), Xerox. Dinah Shore Show, Purex. 1964 Tokyo Olympics (see Oct. 11). Nov. 22: 6:30 -7:30 p.m. Nov. 22: 6:30-7:30 p.m. Oct. 13: 7:30-8:30 p.m. J. F. Kennedy Remembered. JFK, Two Worlds. 1964 Tokyo Olympics (see Oct. 11). Nov. 26: 10 -11:30 a.m. Dec. 10: 3 -4 p.m. Oct. 13: 10 -11 p.m. Macy's Thanksgiving Day Parade, The Menace of the Age, Purex. Campaign and the Candidates, Bennis, M &M, Vick, P &G. Dec. 12: 7:30 -8:30 p.m. Abbott, Hartford Insurance, Sherwin Nov. 26: 5:30-6:30 p.m. Nobel Prize Ceremonies, Zenith. Williams. Quillow and the Giant. Dec. 19: 12:30 p.m.- conclusion. Oct. 13: 11:15 -11:30 p.m. Nov. 26: 7:30-8:30 p.m. Liberty Bowl Game, United Motors, 1964 Tokyo Olympics (see Oct. 11). Your All Time Favorite Songs, Mo- Carter, Bristol- Myers. Oct. 14: 11:15 -11:30 p.m. hawk. Dec. 19: 3:30 p.m.- conclusion. 1964 Tokyo Olympics, P. Lorillard, Nov. 27: 10 -11 p.m. Blue Bonnet Bowl, United Motors, Schlitz, Auto Lite. NBC Follies of 1965 (C), Timex. Carter, Bristol- Myers, Mennen. Oct. 15: 10 -11 p.m., 11:15 -11:30 p.m. Nov. 29: 8:30 -10 p.m. Dec. 25: 3 p.m.- conclusion. 1964 Tokyo Olympics (see Oct. 11). World's Greatest Showman, Kodak. North -South Shrine Game, see Dec. 19. Oct. 16: 11:15 -11:30 p.m. Nov. 30: 10 -11 p.m. Dec. 27: 7:30-8:30 p.m. 1964 Tokyo Olympics (see Oct. 11). Hallmark Halt of Fame, Hallmark. Winterland on Ice, Independent Elec- Oct. 17: 5 -7 p.m. Dec. 1: 10 -11 p.m. tric Light & Power Co.'s. 1964 Tokyo Olympics (see Oct. 11). French Revolution (C). Dec. 27: 10:15 -11 p.m. Oct. 18: 6:30 -7:30 p.m. Dec. 6: 5:30 -6:30 p.m. Yearend Report, Rural Electronics 1964 Tokyo Olympics (see Oct. 14). Fantasy Special, General Electric. Oct. 18: 10 -11 p.m. Dec. 10: 8:30 -9:30 p.m. CBS -TV Hallmark Hall of Fame, Hallmark. Danny Thomas Special (see Nov. 13). Nov. 1: 6:30 -7:30 p.m. Oct. 19: 11:15 -11:30 p.m. Dec. 15: 10 -11 p.m. Election Preview, part. 1964 Tokyo Olympics (see Oct. 11). The Battle of the Bulge. Nov. 2: 9:30 -10 p.m. Oct. 20: 10 -11 p.m. Dec. 18: 7:30 -8:30 p.m. Goldwater paid political broadcast. 1964 Tokyo Olympics (see Oct. 11). Mr. Magoo's Christmas Carol, Timex. Nov. 3: 7 p.m.- conclusion. Oct. 20: 11:15 -11:30 p.m. Dec. 20: 4-5 p.m. Election Day Returns, part. 1964 Tokyo Olympics (see Oct. 14). Through the Children's Eyes. Nov. 6: 7:30 -8:30 p.m. Oct. 21: 11:15 -11:30 p.m. Dec. 21: 7:30 -8:30 p.m. Young People's Concert, Bell Tele- 1964 Tokyo Olympics (see Oct. 11). The Story of Christmas (C), General phone. Oct. 22: 11:15 -11:30 p.m. Mills. Nov. 13: 10 -11 p.m. 1964 Tokyo Olympics (see Oct. 14). Dec. 21: 8:30 -9 p.m. Miss Teen -age America, P &G, Dr. Pep- Oct. 23: 7:30 -8:30 p.m., 11:15 -11:30 p.m. Coming of Christ, Union Central Life per. 1964 Tokyo Olympics (see Oct. 11). Ins. Co. Nov. 14: 8:30 -10 p.m. Oct. 24: 5 -7 p.m. Dec. 29: 10 -11 p.m. Once Upon a Mattress, Lipton. 1964 Tokyo Olympics (see Oct. 11). Projection '65, Gulf.

& Williamson, Ed. Dalton, Menley & James, Farmer's Daughter, Clairol, L &M; 8:30 -9 Noxzema. THURSDAY EVENING Addams Family, part. NBC -TV Bell Telephone Hour (C), Bell Tel./ CBS -TV 7:30 -8:30 Rawhide, Brown & Wil- News Specials, Fed. Savings & Loan Assn. 7:30 -9 p.m. liamson, Max Factor, Pontiac, Norelco; 8:30- 9:30 The Entertainers, Alberto -Culver, Gen. ABC -TV 7:30 -8 The Flintstones (C) Best Foods, Noxzema, Philip Morris. Foods, Welch, Motorola; 8 -8:30 The tonna NBC -TV 7 :30-8 :30 International Showtime, WEDNESDAY EVENING Reed Show, Singer, Campbell; 8:30 -9 My part.; 8:30 -9:30 Bob Hope's Chrysler Theater Three Sons, Hunt Foods, Quaker Oats, Car- (C), Chrysler. nation, Squibb, Intl. Latex. CBS -TV 7:30 -8 The Munsters, Noxzema Gen. 9 -10 p.m. 7:30 -9 p.m. Mills, S. C. Johnson; 8 -9 Perry Mason, P &G, Am. Tobacco, Sterling. Clairol. ABC -TV 7:30 -8 Ozzie & Harriet, American NBC -TV 7:30 -8:30 Daniel Boone, part.; 8:30- ABC -TV 9 -9:30 Valentine's Day, Breck, Gas, C -P; 8 -8:30 The Patty Duke Show, Gen. 9:30 Dr. Kildare, part. Goodyear, Gen. Foods; 9:30 -10:30 12 O'Clock Mills, Breck, Sterling Drug; 8:30 -9 Shindig, High, part. CBS -TV 9 -9:30 The Entertainers, cont.; 9:30- part. 9 -10 p.m. CBS-TV 7:30 -8:30 CBS Reports, part.; 8:30 -9 10 Comer Pyle, USMC, Gen. Foods. Beverly Hillbillies, Kellogg, R. J. Reynolds. NBC -TV 9 -9:30 Bob Hope, cont.; 9:30 -10 NBC -TV The Virginian (C), part. ABC -TV 9 -9:30 Bewitched, Chevrolet, Quak- Jack Benny, Miles, State Farm. er Oats; 9:30 -10 Peyton Place, part. CBS -TV 9 -9:30 Password, Bristol- Myers, R. 10 -11 p.m. 9 -10 p.m. J. Reynolds; 9:30 -10 Baileys of Balboa, Philip Morris, Reynolds Metals. NBC -TV 9 -9:30 Dr. Kildare, cont.; 9:30 -10 ABC -TV 10 -10:30 12 O'Clock High, cont.; ABC -TV 9 -9:30 Mickey, part.; 9:30 -10:30 Hazel (C), Ford, Lever. 10:30 -11 No network service. Burke's Law, part. CBS -TV The Reporter, Alberto -Culver, P &G, CBS -TV 9 -9:30 Dick Van Dyke Show, Loril- 10 -11 p.m. Norelco, Am. Tobacco. lard, P &G; 9:30 -10 Cara Williams Show, NBC -TV Paar Gen. Foods, P &G. Jack (C), part. NBC -TV 9 -11 Wednesday Night at the ABC -TV Jimmy Dean, part. Movies, part. CBS -TV The Defenders, Brown & William- son, Alberto -Culver, Whitehall. SATURDAY NBC -TV Kraft Suspense Theater (C), Kraft/ 10 -11 p.m. Perry Como Specials (C), Kraft. 8-10 a.m. ABC -TV 10 -10:30 Burke's Law, cont.; 10:30- FRIDAY EVENING 11 ABC News Reports, Brown & Williamson ABC -TV 8 -9:30 No network service; 9:30 -10 (ABC Scope starts 11 /11). Buffalo Bill Jr., part. CBS -TV Danny Kaye Show, American Mo- 7:30 -9 p.m. CBS -TV 8 -9 Mr. Mayor Wrigley, Crayola, tors, Armstrong, Ralston Purina. Welch, Schwinn, Marx, Kellogg, Kenner; 9- NBC -TV Wednesday Movies, cont. ABC -TV 7:30 -8 Jonny Quest, part.; 8 -8:30 9:30 The Alvin Show, Marx, Nestle, De Luxe,

84 ITV SHOWSHEETS) BROADCASTING, October 5, 1964 Gen. Mills; 9:30 -10 Tennessee Tuxedo, De NBC -TV Exploring (C), part. Luxe, Gen. Mills. 7:30 -9 p.m. NBC -TV 8 -9:30 No network service; 9:30 -10 1 -2 p.m. ABC -TV 7:30 -8:30 The Outer Limits, part.; The Hector Heathcote Show, part. 8:30 -9:30 The Lawrence Welk Show J. B. Williams, Whitehall, Con. Cigar, Block, Am. 10 -11 a.m. ABC -TV 1 -1:30 Magic Land of Allakazam, Chicle. part.; 1:30 -2:30 New American Bandstand CBS -TV 7:30 -8:30 Jackie Gleason's American '65, ABC -TV 10-10:30 Shenanigans, Bradley; part. Scene Magazine, Drackett, Philip Morris, CBS -TV 1 -1:30 CBS Saturday News, part.; Ralston- Purina, Socony; 8:30 -9 Gilligan's 10:30-11 Annie 1:30 -2 No network service. CBS TV 100 -10 30 Quick Draw McGraw, Mat- Island, Philip Morris, P &G. tel; NBC -TV 1 -5 NBC Sports Special, part. /NCAA NBC -TV 7:30 -B Flipper, Mattel, P &G; 8 -8:30 Football, Gillette, Texaco. Chrysler, Gen. Mr. Magoo, Libby; 8:30 -9 Kentucky Jones, TV 10-10 30 Underdogh(C), part.; 10:30- Cigar. 11 Fireball XL -5, part. part.

11 a.m.-Noon 2 -5 p.m. 9 -10 p.m. 2 Bandstand ABC -TV 9 -9:30 The Lawrence Welk Show, ABC -TV 11 -11:30 The New Casper Cartoon ABC -TV -2:30 New American cont.; 9:30 -10:30 Hollywood Palace, part. Show, part.; 11:30 -12 Beany & Cecil, part. '65, cont.;2:30 -5 No network service. CBS -TV Mr. Broadway, Alberto -Culver, CBS -TV 11 -11:30 Linus the Lionhearted, CBS -TV 2 -4 No network service; 4 -6 Count- Pontiac. Foods; 11:30 Mattel, DeLuxe. down to Kickoff, part. Gen. -12 Jetsons, NCAA Football, NBC -TV 9 -11 Saturday Night at the Movies, NBC -TV 11 -11:30 Dennis the Menace, part.; NBC -TV cont. part. 11:30 -12 Fury, part. 5 -7:30 p.m. 10.11 p.m. Noon -1 p.m. ABC -TV 5 -6:30 ABC's Wide World of Sports, ABC -TV 10 -10:30 Hollywood Palace, cont.; ABC -TV 12-12:30 Bugs Bunny, part.; 12:30 -1 part.; 6:30 -7:30 No network service. 10:30 -11 No network service . yy Hooper, CBS -TV No network service. CBS -TV Gunsmoke, Whitehall, P &G, Am. CBS-TV 12:30 SkyL King, Nabisco; 12:30 -1 NBC -TV 5 -7 To be announced; 7 -7:30 No Tobacco. My Friend Flicka, Mattel. DeLuxe. network service. NBC -TV Movies, cont.

FOR THE RECORD

STATION AUTHORIZATIONS, APPLICATIONS

As compiled by BROADCASTING, Sept. (20 %), Lawrence J. Henderson Jr. (12.5 %) APPLICATIONS and James L. Mcllvaine (12.5 %). Principals Homestead, Fla. - South Dade County 24 through Sept. 30, and based on fil- have applied for new TV's in Minneapolis, Broadcasting Inc. 1430 kc, 500 w, D. P.O. (UHF ch. 23) as Associated Television Corp.: address 4 East Mowry Street, Homestead. ings, authorizations and other actions of Columbus, Ohio, (UHF ch. 40) as Farragut Estimated construction cost $27,475; first the FCC during that period. Television Corp., and Henderson, Nev., year operating cost $55,000; revenue $70,000. (VHF ch. 4) as Sovereign Television Corp. Principals: O. Ralph Matousek, Arnold S. This department includes data on new Action Sept. 17. Friedman, Thomas A. Collins, Frank Basso stations, changes in existing stations, St. Louis -Globe Television Corp. Granted Richard Accursio, Earle R. Hackett and CP for new TV on UHF channel 30 (566 -572 Paul Losner (each 14.23 %). Mr. Matousek is ownership changes, hearing cases, rules mc); ERP 209 kw vis., 59.2 kw aur. Ant. attorney. Mr. Friedman is executive vice height above average terrain 333 feet, above president and sales manager of WIII Home- and standards changes, routine roundup ground 340 feet. P.O. address c/o Vincent stead. Ann. Sept. 28. of other commission activity. Welch, Farragut Building, Washington. Esti- Lemmon, S. IL-Lemmon Broadcasting Inc. mated construction cost $344,030; first year 1400 kc, 250 w -D, 1 kw -N, unl. P.O. address operating cost $240,000; revenue $270,000. c/o Krause & Hanks, Professional Building, Abbreviations: Ann. -announced. ant-an- Studio and trans. locations both St. Louis. Lemmon. Estimated construction cost $17; tenna. aur.- aural. CATV- community an- Geographic coordinates 30° 37' 46" north 107; first year operating cost $70,000; revenue tenna television. CH- critical hours. CP- latitude, 90° 11' 55" west longitude. Type $75,000. Principals: William C. Bootz, G. J. construction permit. D -day. DA- direction- trans. RCA TTU -10A, type ant. RCA TFU- Johnson, Vernon Evanson, Arnold Molitor al antenna. ERP- effective radiated power. 25G. Legal counsel: Vincent Welch; consult- and Newell E. Krause (each 20 %). Mr. kc- kilocycles. kw- kilowatts. LS -local sun- ing engineer: Creutz & Snowberger, both Krause is attorney; others have business set. mc- megacycles. mod. -modification. N Washington. Principals: Vincent Welch interests in Lemmon and vicinity. Ann. Sept. -night. SCA- subsidiary communications (27.5 %), Edward P. Morgan (27.5 %), Law- 28. authorization. SH- special hours. SSA -spe- rence J. Henderson (22.5 %) and James L. cial service authorization. STA- special Mcllvaine (22.5 %). Messrs. Welch and Mor- New FM stations temporary authorization. trans. -transmitter. gan are partners of law firm of Welch, Mott UHF -ultra high frequency. unl.- unlimited & Morgan. See Above- Action Sept. 30. ACTIONS BY FCC hours. VHF -very high frequency. vis.- Madison, I11.- Charles H. Norman. Granted watts. educational. 106.5 293, 5.7 visual. w- - New AM stations CP for new FM on mc, channel kw. Ant. height above average terrain 146 FCC feet. P.O. address 7552 Wydown Boulevard, New TV stations ACTIONS BY St. Louis 5. Estimated construction cost $29; Plymouth, N. H.-Pemigewasset Broad- 000; first year operating cost $30,000; reve- ACTIONS BY FCC casters Inc. Granted CP for new AM on 1240 nue $36,400. Mr. Norman, sole owner, is ma- San Jose, Calif.-Urban Television Corp. ka, 250 w, unl. P.O. address c/o J. Gordon jority owner of WGNU Granite City, Ill. 48 Keyworth, Williamstown, Mass. Estimated Action Sept. 25. Granted CP for new TV on UHF channel construction cost $18,125; first year operating Victoria, Tex. -Cosmopolitan Enterprises. (674 -680 mc); ERP 46.8 kw vis., 23.1 kw aur. cost $32,500; revenue $36,140. Principals: J. Granted CP for new FM on 92.1 mc, channel Ant. height above average terrain 817 feet, Gordon Keyworth (71.84 %) and others. Mr. 221, 2.67 kw. Ant. height above average above ground 73 feet. P.O. address c/o Edwin Keyworth is past broadcast owner. Action terrain 121 feet. P.O. address Box 1819, Vic- D. Jones Jr., 28 North First Street, San Jose. Sept. 30. Estimated construction cost $229,000: first toria. Estimated construction cost $7,200; year operating cost $240,000; revenue $270,- 000. Studio location San Jose, trans. location seven miles west of San Jose. Geographic coordinates 37° 20' 07" north latitude, 121° 44' 11" west longitude. Type trans. RCA TTU2A, type ant. RCA TFU -25G. Legal counsel Vincent B. Welch; consulting engineer N Creutz & Snowberger, both Washington. TORNBERG Principals: Vincent B. Welch (27.5 %), Ed- ward P. Morgan (27.5 %), Esterly C. Page (20 %), Lawrence J. Henderson Jr. (12.5 %) OMPANY, INC. and James L. Mcllvaine (12.5 %). See below. Action Sept. 30. Miami -Gateway Television Corp. Grant- ed CP for new TV on UHF channel 33 (584- 590 mc); ERP 120 kw vis., 31.6 kw aur. Ant. height above average terrain 297 feet, above Negotiators For The Purchase And Sale Of ground 304 feet. P.O. address c/o Vincent B. Welch, 300 Farragut Building, 900 17th Radio And TV Stations Street NM., Washington. Estimated construction cost $338,945; first year operating Appraisers Financial Advisors cost $240,000; revenue $270,000. Studio and trans. locations both Miami. Geographic coordinates 25° 46' 48" north latitude, 80° 11' New York -60 East 42nd St., New York 17, N. Y. MU 7.4242 24" west longitude. Type trans. RCA TTU- West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR'5 -3164 12A. type ant. CO -EL DWG 1747 -1. Legal counsel Welch, Mott & Morgan, Washington; Washington -711 14th St., N.W., Washington, D.C. Dl 7 -8531 consulting engineer Serge Bergen, Fairfax, Va. Principals: Vincent B. Welch (27.5 %). Edward P. Morgan (27.5 %), Esterly C. Page

BROADCASTING, October 5, 1964 85 first year operating cost $6,500; revenue $6,- John Karoly, (20 %) and George J. Moran and Clarence Miller (5.73% before, 2.4% 500. Principals: John J. and Phillip J. Tibi- (20 %) to Norman Broadcasting Co., owned after). Consideration $9,000. Action Sept. 28. letti (66%% and 33 %% respectively). J. J. by Charles H. Norman (70 %) and George KZIP Amarillo, Tex. -Granted assignment Tibiletti is student, P. J. Tlbiletti is lawyer. J. Moran (30 %). Consideration $12,000. Ac- of license from David P. Pinkston (66% %) Action Sept. 28. tion Sept. 28. and Ray Winkler (331, %) d/b as Panhandle WJPS Evansville, Ind.- Granted acquisi- Broadcasting Co. to David P. Pinkston APPLICATIONS tion of positive control of licensee corpora- (100 %) d/b as Panhandle Broadcasting Co. Bishop, Calif.-Southeastern Sierra Broad- tion, WJPS Inc. by Robert S. Davis (49.6% Consideration $57,600 plus $3,000 accounts casting Corp. 100.7 mc, channel 264, 12.1 kw before, 52% after) through purchase of receivable. Action Sept. 28. vertical and horizontal. Ant. height above stock from estate of J. L. Kennard (2.4% KARY Prosser, Wash. -Granted transfer average terrain minus 948 feet. P.O address before, none after). Consideration $3,504. of control of licensee corporation, Prosser - Box 757 Bishop. Estimated construction cost Grandview Broadcasters Inc., from Jack $24,361; L. Quinn (51.22 %) and Robert D. Wilson eenue $12,000. Principals; Rgoyal S. Deming (46.06 %) to Sidney Roach, Judith Rae Roach (60 %) and Elwayne L. Clement (40 %). and Naomi M. Burghardt (each approxi- Southeastern Sierra is licensee of WIES CATV BOXSCORE mately 33 %). Consideration $62,500. Mr. Bishop. Ann. Sept. 24. Roach is engineer at KGON Oregon City, Iowa City, Iowa -Johnson County Broad- Permits granted 16 Ore.; Mrs. Roach is housewife; Mrs. Burg - casting Corp. 100.7 mc, channel 264, 25 kw Permits granted since hardt is engineer technician. Action Sept. 23. horizontal, 2.38 kw vertical. Ant. height October 1963 229 KFIZ Fond du Lac, Wis.- Granted transfer above average terrain 264 feet. P.O. address Communities with applications of control of licensee corporation, KFIZ 108.5 _East Washington Street, Iowa City. pending 305 Broadcasting Co., from A. H. Lange (35.9 %). Estimated construction cost $30,313; first CATV systems in operation 1,400t deceased, to Louie A. Lange (35.9% after), year operating cost $12- 15,000; revenue $12- Total CATV subscribers 1,600,0001 executor of estate of A. H. Lange and from 15.000. Principals: Elliot Full (42 %), Gene New permits: Ashland, Ala. -Video Emery Martin (34.8 %), deceased, to Emery Claussen (42 %) and Scott Swisher (16 %). Cable System Inc. of Huntsville. Free- W. and R. A. Martin (34.8% after) executors Mr. Swisher is attorney. Johnson County port, 111. -City Council has voted to of estate of Emery Martin. No financial con- is licensee of KXIC Iowa City. Ann. Sept. 24. have TV franchise ordinance drawn sideration. Action Sept. 17. Lafayette, La. -Radio Lafayette Inc. 99.9 up and has appointed committee to KFIZ Fond du Lac, Wis.- Granted transfer mc. channel 260, 38.1 kw. Ant. height above recommend from applicants which of control of licensee corporation, KFIZ average terrain 166.5 feet. P.O. address Box should be awarded franchise. Green- Broadcasting Co., from Louie A. Lange 2046 OCS, Lafayette. Estimated construction field, Mass. -board approved licenses (35.9 %) and Charles F. Coffman (22.7 %), de- cost $22,000; operating cost per month, $400; for three new applicants. Brecken- ceased, to Louie A. Lange (35.9 %) and revenue not listed. Principals: Edward L. ridge, Minn.- Hubert Gross Jr. and Henry J. Borne (22.7% after), executor of Francis (76 %) and George Crouchet (24 %). Alver G. Leighton of Detroit Lakes estate of Charles F. Coffman. See applica- Mr. Crouchet has controlling interest in Minn. Kirksville, Mo. -City Council tion above. No financial consideration. Ac- KOLE Port Arthur, Tex. Radio Lafayette is granted franchises to KTVO Inc. of tion Sept. 17. licensee of KPEL Lafayette. Ann. Sept. 28. Iowa and Kirksville Cable TV Co. Houston, Mo. -Radio Company of Texas Glen Falls, N. Y.- Mohican TV Cable APPLICATIONS County Inc. 99.3 me, channel 257, 3 kw. Ant. Corp. East Liverpool, Ohio -Rego In- height above average terrain 172 feet. P.O. dustries of Hoboken. N. J., James V. KRNO San Bernardino, Calif. -Seeks as- address Houston. Estimated construction Cooffey systems manager. KHlbuck, signment of license from HMO Inc.. owned cost $13,422; first year operating cost $8,000; Ohio - Millersburg Community TV by Southwest States Inc. which is owned by revenue $10,000. Principals: Maurice W. Inc., Dr. R. R. Keller, secretary- George W. Bolling and G. William Bolling Covert, Warren R. McKnight, S. E. Ferguson. treasurer. Loudenville Ohio-Millers- III (52.5% jointly), Cecil L. Trigg (23.75 %) Raymond E. Duff. William H. Duff, Nolan burg Community TV Systems Inc. and Jack Vaughn (23.75 %) to Southwest R. Hutcheson (each 16.03 %) and A. W. Rolfe Clark Pa. - Altoona CATV Corp. States Inc., owned by same individuals in (3.8 %). Mr. Covert is attorney. Applicant is Clarkis Green, Pa.-William Hunefeld, same percentages. No financial considera- licensee of KBTC Houston. Ann. Sept. 17. sales manager for WDAU -TV. Erie, tion. Ann. Sept. 28. Taos. N. M. -Art Capitol Broadcasting Inc. Pa. -City council to award franchise KDEY Boulder, Colo. -Seeks transfer of 99.3 mc. channel 257A, 3 kw. Ant. height from three applicants. South Abing- control of licensee corporation, Bonanza above average terrain minus 696 feet. P.O. ton, Pa.- Universal TV Cable Systems Broadcasting Corp., from Kenneth G. and address Box 665, Taos. Estimated construc- Inc. Henderson, Tex. - Telematic Misha S. Prather (80% jointly) to Metro tion cost $15,800: first year operating cost Cable Co. of Henderson, T. A. Bath, Properties Inc., owned by Barry A. Tucker 12,000; revenue $12,000. Principals: Jack W. chairman of board. Bristol, Va. -Na- (50 %). Martin J. O'Fallon (16.7 %), John Hawkins (75 %), Louise Hawkins (10 %), tional Transvideo Inc. of Dallas. Yeros (16.7 %), Ray M. Frey (3.3 %) and Donald Boston (10 %) and John Hines (5 %). Sparta, Wis.- Suburban TV Co. Granville Horstmann (3.3 %). Consideration Mr. Hawkins has 25% interest in KIUN Reported to National Community Tucker Pecos, Tex.; 20% interest in KVLF Alpine, Television Association Sept. 24 -Sept. was execuivOe vice president of KGMC Den- Tex.; 67% interest in KVFC Cortez, Colo.; 30. All figures provided by NCTA. ver; Mr. Yeros is Denver restaurant owner, 78% interest in KUTA Blanding, Utah, and t NCTA estimate as of Sept. 1, 1964. and Mr. Frey is part owner of printing firm. 75% interest in KKIT Taos. Louise Hawkins Ann. Sept. 24. has (0.5 %) interest in KUTA. Ann. 24 Salt Sept WQDY Calais, Me. -Seeks assignment of Lake City- Granite District Radio license from St. Croix Broadcasting Co., Broadcasting Co. 94.1 mc, channel 231, 31.31 kw. 17. owned by John H. Vondell Jr. (55.6 %). Ant. height above average terrain minus Action Sept. Robert D. Hawley (41.6 %) and Barbara H. 360 feet. P.O. address 1042 South Sixth West WJPS Evansville, Ind.- Granted assign- Vondell Street, Salt Lake City. Estimated construc- ment of license from WJPS Inc., owned by (2.8% )to WQDY Inc., owned by tion S. Davis (52 Smith Robert E. Smith (50 %), Mildred C. Smith cost $37,025; first year operating cost Robert %). J. Porter (49.9 %) and E. Day (0.1 $39,000; revenue $42.500. Principals: Howard (45.5 %) and others to Geyer Broadcasting Francis %). Consid- D. eration $110,000. Mr. Day is attorney. Ann. and Lucile M. Johnson (57.8% jointly), Inc.. owned by Wayne Wyndham Geyer Sept. 29. Virginia K. Anderson (18 %), Jean M. Latter (100 %). Consideration $251,500 and $100,000 (10 %), Julie P. Miner (8.9 %) and others. Mr. for covenant not to compete. Geyer Broad- KBXM Kennett, Mo. -Seeks assignment of Johnson owns 3% of Nevada Broadcasters casting is licensee of WKEE -AM -FM Hunt- CP from William L. Miller tr /as Bootheel Fund Inc., owner of Television Company of ington, W. Va. Action Sept. 23. Broadcasting Co. to Hazel V. Miller, admin- America Inc., licensee of KSHO -TV Las WJAN Ishpeming, Mich.- Granted assign- )stratrix of estate of William L. Miller, de- Vegas. Granite District owns 79% of KBLI ment of license from WJAN Inc., owned by ceased. No financial consideration. Ann. Inc., licensee of KBLI Blackfoot, and KTLE- J. J. Belourgy (37.45 %), H. Walter Thomp- Sept. 28. TV Pocatello. both Idaho, and 78.25% of son (37.55 %) and Walter D. Sieben (25 %) WFAS -AM -FM White Plains, N. Y. -Seeks Southern Utah Broadcasting Co., licensee of to S. Harvey Klein, receiver. No financial assignment of license from Westchester KSUB Cedar City, Utah. Howard D. and consideration. Action Sept. 23. Broadcasting Corp., owned by Valentine E. Lucile M. Johnson own 45% of Uintah Radio KLFD Litchfield, Minn.-Granted transfer Macy Jr. and J. Noel Macy (each 50 %) to and Television Co.. licensee of KVEL Vernal, of control of licensee corporation, C. W. Westchester Corp., owned by Lucile Stone Utah. Ann. Sept. 24. Doebler & Associates Inc., from Gross - (46%), Norman Wain (16bá %). Robert C. Leighton Inc., owned by Herbert P. Gross Weiss (16% %), Joseph T. Zingale (16bá %), Jr. and Alver Leighton (each 50 %) to Her- Frank P. Celeste (2.5 %) and Nick J. Met( Existing FM stations bert P. Gross Jr. and Alver Leighton (each (2.5 %). Consideration $850.000. Messrs. Ce- 50 %). No financial consideration. Action leste and Milet) each have 3.46% interest in ACTIONS BY FCC Cleveland Telecasting Corp., applicant for Sept. 28. UHF -TV in *KTEC(FM) Oretech, Ore. -Granted CP KDEX Dexter, Mo.- Granted assignment Cleveland. Messrs. Wain, Weiss to change station, studio and trans. location and Zingale were account executives for of license from Dexter Broadcasting Co., WHK Cleveland. Ann. Sept. 18. to Klamath Falls; remote control permitted. owned by Jerome B. Zimmer and Lionel D. Action Sept. 30. WIIC(TV) Pittsburgh -Seeks transfer of Speidel (each 50 %) to Stoddard County control of licensee corporation, WIIC Inc., Broadcasting Inc., owned by Messrs. Zimmer from H. Kenneth Brennen (16.88% before, Ownership changes and Speidel at same percentages. No finan- none after), Mary Thelma Bregenser (16.64% cial consideration; transaction of incorpora- before, none after), Margaret M. Brennen ACTIONS BY FCC tion. Missouri -Illinois Broadcasting Co., owned by Messrs. Zimmer and Speidel is appli- (18.68% before, none after) and P.G. Publish- WLAY Muscle Shoals, Ala.- Granted re- cant for new AM in Cape Girardeau, Mo. ing Co. (50% before. none after) to WIIC -TV linquishment of negative control of licensee Action Sept. 28. Corp., owned by Cox Broadcasting Corp., corporation, Slatton -Quick Inc., by John L. which is owned by Atlanta Newspapers Inc. Slatton (50% before, 47.12% after) and C. H. WNNJ -AM -FM Newton, N. J.-Granted (33.96 %); Dayton Newspapers Inc. (14.5 %); Quick (50% before, 47.12% after) through transfer of control of licensee corporation, Springfield Newspapers Inc. (15.36 %), each sale of stock to D. Mitchell Self (none be- Sussex County Broadcasting Inc., from Rob- owned by Cox family; Jayren Corp. (4.15 %), fore, 5.76% after). Consideration $3,220. Mr. ert A. Mensel (49% before, none after) and which is owned by J. Leonard Relnsch Self is employed at WLAY. Action Sept. 23. Agnes P. Mensel (1% before, none after) to (100 %); Ernest L. Adams (1.25 %); Merrill WBGM(FM) Tallahassee, Fla. -Granted a- Simpson C. Wolfe Jr. (25% before, 32.9% Lynch, Pierce, Fenner & Smith Inc. (1.29 %), signment of license and SCA from J. K. after), Naomi E. Wolfe (25% before, 32.9% and James M. Cox Jr., J. Leonard Reinsch, Ballinger to Donald C. Price. Consideration after), and Irving and Ethel Goldberg (none Marcus Bartlett, Frank Gaither, Clifford M. $40,000. Mr. Price is licensee of WONS before, 34.2% after). Consideration $225,000. Kirkland Jr. with others. each less than 1 %. Tallahassee, with past holdings of 33%% Action Sept. 23. P. G. Publishing Co.. publisher of Pittsburgh interest in WPAX Thomasville, Ga., and WTNS Coshocton, Ohlo- Granted acqui- Post Gazette is owned by Toledo Blade Co., 20% interest in WTNT Tallahassee. Action sition of positive control of licensee corpora- publisher of Toledo Blade and owned by Sept. 18. tion, Coshocton Broadcasting Co., by F. Block family. Consideraticn $20.5 million. WGNU Granite City. 111.- Granted assign- Bruce Wallace (38.46% before, 51.5% after) Cox Broadcasting owns directly or through ment of license from Tri -Cities Broadcasting through purchase of stock from estate of subsidiaries following: WSB- AM -FM -TV At- Co., owned by Charles H. Norman (60 %), Adolph Golden (9.8% before. none after) lanta; WHIO- AM -FM -TV Dayton, Ohio;

86 (FOR THE RECORD) BROADCASTING, October 5, 1964 PROFESSIONAL CARDS

JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS JANSKY & BAILEY Consulting Engineer PAUL GODLEY CO. CONSULTING ENGINEERS RADIO Cr TELEVISION Consulting Engineers National Press Bldg. Upper Montclair, N. I. 527 Munsey Bldg. Wash. 4, D. C. Pilgrim 6 -3000 2411 -2419 M St., N.W. STerling 3 -0111 Laboratories, Great Notch, N. I. Telephone District 7 -1205 Washington 4, D. C. Washington 37, D. C. 296 -6400 Member AFCCE Member AFCCE Member AFCCE

COMMERCIAL RADIO A. D. Ring & Aaaociate3 GAUTNEY & JONES Lohnes & Culver EQUIPMENT CO. 42 Tears' Experience In Radio CONSULTING RADIO ENGINEERS Everett L. Dillard, Gen. Mgr. Munsey Building District 7 -8215 Edward F. Lorentz, Chief Engr. Engineering 930 Warner Bldg. National 8 -7757 INTERNATIONAL BLDG. 1110 H St., N.W. 298 -6858 Washington 4, D. C. DI 7 -1319 Washington 4, D. C. WASHINGTON 4, D. C. WASHINGTON 6, D. C. Member .1 ECCE Member AFCCE Member AFOCE Member dJOCI

A. EARL CULLUM, JR. SILLIMAN, MOFFET KEAR & KENNEDY GUY C. HUTCHESON & KOWALSKI CONSULTING ENGINEERS Box 4 -8721 1302 18th St., N.W. Hudson 3 -9000 INWOOD POST OFFICE P.O. 808 CRestview 1905 G St., N.W. WASHINGTON 6, D. C. DALLAS 9, TEXAS 1100 W. Abram Republic 7 -6696

MElrose 1 -8360 Washington 5, D. C. Member AFCCE Member AFCCE ARLINGTON, TEXAS Member AFCCE

GEO. P. ADAIR ENG. CO. WALTER F. KEAN HAMMETT & EDISON ENGINEERS JOHN B. HEFFELFINGER CONSULTING CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Radio -Television Associa te Communications-Electronics George M. Skim Box 68, International Airport 9208 Wyoming PI. Hiland 4 -7010 901 20th St., N.W. San Francisco 28, California Washington, D. C. 19 E. Quincy St. ` Hickory 7 -2901 Riverside, (A suburb) KANSAS CITY 19, MISSOURI Federal 3 -1116 III. Chicago Diamond 2 -5208 Member AFCCE Member AFCCE Member AFCCE

A. E. Assocs., JULES COHEN CARL E. SMITH VIR N. JAMES Towne Inc. TELEVISION and RADIO &; ASSOCIATES CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Applications and Field Engineering ENGINEERING CONSULTANTS 9th Floor, Securities Bldg. 8200 Snowville Road 345 Colorado Blvd. -80206 420 Taylor St. 729 15th St., N.W., 393 -4616 Cleveland 41, Ohio Phone: (Area Code 3031 333 -5562 San Francisco 2, Calif. Washington 5, D. C. Phone: 216 -526 -4386 DENVER, COLORADO Member AFCCE Member AFCCE Member APOOI PR 5 -3100

RAYMOND E. ROHRER MERL SAXON WILLIAM B. CARR PETE JOHNSON & Associates Consulting Engineer RADIO ENGINEER Consulting am -fm -tv Engineers CONSULTING AM -FM -TV Consulting Radio Engineers Bldg. Applications -Field Engineering 622 Hoskins Street Mc rcwave 436 Wyatt Box 13287 Washington 5, D. C. Suite 601 Kanawha Hotel Bldg. Lufkin, Texas P. 0. Fort Worth 18, Texas Phone: 347 -9061 2 Charleston, W.Va. Dickens -6281 NEptune 4 -4242 NEptune 4 -9558 BUtler 1 -1551 Member AFCCE

JOHN H. MULLANEY OSCAR LEON CIJELLAR E. E. BENHAM E. HAROLD MUNN, JR. CONSULTING RADIO ENGINEER BROADCAST ENGINEERING and ASSOCIATES AM -FM -TV & ASSOCIATES A Division of Multronics, Inc. CONSULTANT 250 W. Santa Maria, P.O. Box 11276 Consulting Engineers Multronics Building Phone (Area Code 6021 294 -7000 Box 220 5712 Frederick Ave., Rockville, Md. Directional Antennas Design 6725 Sunset Blvd., Suite 408 la suburb of Washington) Coldwater, Michigan Applications And Field Engineering Hollywood, California Phone: 301 427 -4666 Tucson, Arizona 85706 Phonon BRoadwey B -6733 Member dFOOk Member IEEE HO 6 -3227

COMMERCIAL RADIO CAMBRIDGE CRYSTALS MONITORING CO. PRECISION FREQUENCY PAUL DEAN FORD eJL V iceService PRECISION FREQUENCY MEASURING SERVICE Broadcast Engineering Consultant MEASUREMENTS SPECIALISTS FOR AM -FM R. R. 2, Box 50 AM -FM -TV -TV West Terre Haute, Indiana 47885 !1 IIit Wectory 103 S. Market St., DirectoryJl_1/1l Jl c 1L oY Lee's Summit, Mo. Cambr idge o38, Mass. Drexel 8903 Phone Kansas City, Laclede 4 -3777 Phone TRowbridge 6 -2810

BROADCASTING, October 5, 1964 87 WSOC- AM -FM -TV Charlotte. N. C.; KTVU has refunded all fee overpayments irre- county of Chesapeake. Action Sept. 30. (TV) San Francisco- Oakland; WIOD -AM- spective of amount involved. Great number By memorandum opinion and order, FM Miami, and CATV interests in Lewis- of overpayments which occurred during commission dismissed petition by Neighbor- town, Lock Haven, and Tyrone, all Pennsyl- first few months of effectiveness of fee ly Broadcasting Inc. for reconsideration of vania; Aberdeen Wash.; Astoria, and The schedule may be attributed mainly to fact April 1 denied of previous petition for re- Dalles, both Oregon, and new franchises in applicants were not thoroughly familiar consideration of order revoking license of Lima and Findlay, both Ohio (50 %) and with fee schedule. However, by this time WLOV(FM) Cranston, R. I., effective Jan. Redding, Calif. (25 %). Ann. Sept. 24. applicants should be aware of correct 30, 1963 for misrepresentations, numerous WIDD Ellzabethton, Tenn. -Seeks relin- amount of fees. Action Sept. 30. technical violations and financial inability. quishment of positive control of licensee By report and order in Doc. 15598, Com- Action Sept. 30. corporation, Holston Broadcasting Corp., by missioner Hyde dissented. Action Sept. 30. Commission renewed licenses of Crosley J. H. Lewis (70% before, 40.5% after) use in Harrisburg, Pa., and modified out- Broadcasting Co.'s Ohio TV stations WLWT through sale of stock by corporation to Cincinnati; WLWD Dayton, and WLWC C. M. Taylor (none before, 42.1% after). Columbus, without prejudice to whatever Consideration that Mr. Taylor would dismiss action commission may take as result of his application for CP for new AM in proceeding in Doc. 15415. Commissioner Blountville, Tenn. Mr. Taylor also has op- Bartley dissented to condition. Action Sept. tion to acquire additional 2.9% of corpora- ETV fund grants 30. tion. Ann. Sept. 24. Following grants for educational KBUY Amarillo and KPCN Grand Prairie. television have been approved by Routine roundup both Texas -Seek relinquishment of posi- Department of Health, Education and tive control of licensee corporations, Radio Welfare: ACTIONS BY REVIEW BOARD KBUY Inc. and Radio KPCN Inc., by Giles New Orleans- Greater New Or- E. Miller and Betty Jane Miller (each 37.6% leans Educational Television Founda- By memorandum opinion and order in as family group before, each 37.6% as in- tion. $186,235 to expand facilities of proceeding on applications of Prattville dividuals after). No financial consideration. channel 8; total project cost $262,000. Broadcasting Co. and Billy Walker for new Ann. Sept. 29. Urbana, I11.-University of Illinois AM's in Prattville, Ala., in Doc. 14878 -9, (1) KKAS Silsbee, Tex. -Seeks assignment of Board of Trustees. $300,000 to expand on petition by Broadcast Bureau, reopened license from Billie Jeanette Holmes and Val facilities of channel 12; total project record, enlarged issues concerning applicant D. Hickman d/b as Hardin County Broad- cost $580,938. Walker, and remanded proceeding to hear- casting Co. to Jewel P. White. Consideration Cleveland-Educational Television ing examiner for further hearing and issu- $65,000. Jewel P. White had 3355% interest Association of Metropolitan Cleve- ance of supplemental initial decision to de- in and managed KMIS Portageville, Mo. land. to activate channel 25. termine, in light of evidence adduced pur- Ann. Sept. 29. $250,000 suant to review board's new issues, whether Walker has requisite character qualifications Applications to be commission licensee and whether Hearing cases Following applications for educa- grant of application would serve public in- tional television have been announced terest, convenience and necessity; (2) denied INITIAL DECISIONS by Department of Health, Education for failure to comply with Sec. 1.229(c) of and Welfare: rules Prattville petition to reopen record, o Hearing Examiner Millard F. French Tampa, Fla. -State Board of Con- etc., but granted latter's motion to strike issued initial decision looking toward grant- trol and Florida Educational Televi- certain matter in Walker's opposition; and ing application of Norristown Broadcasting sion Commission acting for Univer- (3) dismissed as moot Broadcast Bureau's Inc. to change trans. site, install directional sity of South Florida. $268,564 to acti- petition for acceptance of late filed pleading ant. and increase power of WNAR Norris- 16 In proj- and Prattville's request to postpone oral town, Pa., from 500 w to 50 kw, DA, con- vate channel Tampa; total argument. Member Slone not participating. tinued operation on 1110 kc, D, and, pur- ect cost $482,398. Action Sept. 29. suant to commission's order of designation, Jacksonville, Fla. - Community Granted request by North Central Video holding application without final action Television Inc. $225,780 to expand Inc. and dismissed its petition for leave to action commission facilities of channel 7 in Jacksonville; pending dispositive by total project cost $301,040. intervene in proceeding on application of with respect to application of WTSP -TV Inc. Valley United Audio Corp. for new FM in Ro- for new TV on channel 10 in Largo. Fla., Bethlehem, Pa. - Lehigh chester, Minn., in Doc. 15417. By separate in Doc. 12449. Action Sept. 25. Educational Television Corp. $200,000 order, dismissed Northland Broadcasting L. to activate channel 39 in Allentown, Hearing Examiner Forest McClenning $504,834. Corp. application for review of examiner's Issued initial decision looking toward grant- Pa.; total project cost June 4 action which denied its petition for ing application of Sundial Broadcasting leave to amend, and United Audio Corp.'s Corp. to increase power of KIBE Palo Alto, petition to enlarge issues against Northland. Calif.. on 1220 kc. D, from 1 kw to 5 kw: Member Nelson not participating on both conditioned to precluding pre- sunrise opera- standing authorization of South Central actions. Action Sept. 29. tion with daytime facilities pending decision to In proceeding on AM applications of in Doc. 14419. Action Sept. 25. Educational Broadcasting Council specify Wide Water Broadcasting Inc., East Syra- operation of WITF -TV at Hershey on that cuse, and Radio Voice of Central New York HEARING channel instead of channel 65, conditioned DESIGNATED FOR to submission of required data. At same Inc., Syracuse, N. Y., in Doc. 14669, 14671, of Hudson Broadcasting granted Radio Voice petition to extend time By memorandum opinion and order, time, it deleted CP to Oct. 15 to file responsive pleadings to commission designated for hearing applica- Corp. for WDTV on channel 33 in Harris- Broadcast Bureau motion to reopen record tion of International Panorama TV Inc. for burg, which consented to channel reserva- issues. Nelson new TV in Fontana, Calif., on channel 40, tion and deletion of its permit. Hudson and add Member abstained on issues to determine whether Angel Broadcasting was permitted to submit, with- from voting. Action Sept. 28. Lerma Maler was responsible for actions of in 30 days, brief and further data concern- Granted petition by Connecticut Coast Alexander G. Golomb in writing letters and ing financial arrangements or understand- Broadcasting Co. to extend time to Oct. 15 other documents referred to in memoran- ings between it and South Central, for to file responsive pleadings to Broadcast dum opinion and, if so, nature and extent consideration by commission in passing on Bureau motion to reopen record and add thereof and whether conduct of Maler ad- question of whether such arrangements or issues in proceeding on its application for interest. Corn- new AM in Bridgeport, Conn. Member Nel- versely reflects on qualifications of appli- understandings are in public son abstained from voting. Action Sept. 28. cant to be broadcast licensee. Action Sept. mission Hyde dissented. Action Sept. 30. Scheduled oral argument for Oct. 27 in 30. By memorandum opinion and order, following AM proceedings: Rhinelander following change to OTHER ACTIONS commission made Television Cable Corp., Rhinelander, Wis.; broadcast rules adopted May 20 which de- Ponce Broadcasting Corp., Cayey, and By order, commission granted motion fined prohibited overlap between commonly Abacoa Radio Corp. (WMIA), Arecibo, by Progress Valley Broadcasters Co. to ex- owned commercial stations in AM, FM and P. R. Actions Sept. 25. tent of staying effective date of Aug. 7 TV broadcast services: (1) Amended Sec. By memorandum opinion and order in decision by Review Board pending commis- 73.636 to provide that new grade B overlap proceeding on applications of Community sion action on application for review of de- standard will not apply to major changes Radio of Saratoga Springs, New York Inc. cision which directed Progress to discon- of UHF's authorized before Sept. 30 but and A. M. Broadcasters of Saratoga Springs tinue within 60 days use of call letters KISM that applications for major changes of such Inc. for new AM's on 990 kc, 250 w, D, in for its new AM in Shakopee, Minn.; further stations will be considered on case -by -case Saratoga Springs, N. Y., denied Commun- ordered that Progress' request for stay basis. Number of UHF's filed originally for ity's petition to delete issue as to its quali- pending further administrative or judicial relatively limited facilities with hope of fications or, in alternative, place burden of proceedings be held in abeyance pending expanding later as economics of service proof upon Kenneth H. Freebern. Action action on application for review. KYSM warranted. Commission feels that to deny Sept. 23. Mankato, Minn., objected to KISM call such stations opportunity to improve service letter assignment to Progress. Commissioner might thwart development of UHF and ACTIONS ON MOTIONS Ford abstained from voting; Commissioner could conceivably lead to station's demise. By commission Loevinger not participating. Action Sept. 30. thus lessening diversity and competition. By memorandum opinion and order, Commission denied petitions for stay and all Commission, upon request by National commission granted application by Blue other petitions for reconsideration of May Community Television Association Inc. and Ridge Mountain Broadcasting Inc. and 20 report and order. Commissioner Lee dis- National Association of Microwave Common sented and issued statement in which Com- Carriers Inc. extended time for filing com- Gordon County Broadcasting Co. (WCGA), ments Calhoun, Ga., for review of May 7 decision missioner Hyde concurred. Action Sept. 30. pending further order of commission, of review board which denied Blue Ridge's By memorandum opinion and order, in matter of amendment of Parts 2, 21, 74 application for new AM in Ellijay, Ga. for commission (1) denied petition by applicant and 91 of rules relative to licensing of micro - limited purpose of remanding decision to parties for reconsideration and grant with- wace radio stations used to relay TV signals board for clarification and reevaluation with out hearing applications of Harry Waller - to CATV systems. Action Sept. 28. respect to reliance upon certain evidentiary stein, receiver, Television Company of By Hearing Examiner Basil P. Cooper presumptions adverse to applicant, and to America Inc. for renewal of license of Granted petition of WXXX Inc. to ex- determine whether board's decision would KSHO -TV Las Vegas and for transfer of tent of dismissing, but with prejudice, ap- be same without two presumptions and control to Arthur Powell Williams, and (2) plication to change facilities of WXXX whether it denied application essentially dismissed as moot request for waiver of Sec. Hattiesburg, Miss. Action Sept. 25. upon one basic ground or upon one or 1.111 of procedural rules. Commissioner Cox Scheduled further prehearing confer- more separate, distinct and unrelated not participating. Action Sept. 30. ence for Oct. 1 in proceeding on application grounds. Commissioner Cox not participat- South Norfolk Broadcasting Co., South of Camellia City Telecasters for new TV ing. Action Sept. 30. Norfolk. Va. -By order, waived Sec. 1.571 on channel 40 in Sacramento, Calif. Action Commission wishes to announce that it (j)(1) of rules and accepted for filing with- Sept. 25. will no longer issue fee refunds for over - out assignment of new file number amend- Granted motion by Broadcast Bureau to payments of $2 or less. Since fee schedule ment to application for new AM on 1600 ice, make certain specified corrections to tran- became effective on March 17 commission 1 kw, D, to change location to new city- script in proceeding on application of Noble

88 (FOR THE RECORD) BROADCASTING, October 5, 1964 Broadcasting Corp. for renewal of license of WILD Boston. Action Sept. 25. By Hearing Examiner Charles J. Frederick In proceeding on applications of Nelson Broadcasting Co .and Ubiquitous Frequency Modulation Inc. for new FM's in Kingston BROADCASTERS and Hyde Park, N. Y. respectively, in Doc. 15535 -6, granted Ubiquitous request for leave to amend application by correcting exhibit PROMOTION to show ant. height as 141 feet instead of 157 feet. Action Sept. 28. In proceeding on revocation of license ASSOCIATION, INC. of Radio Station WTIF Inc. (WTIF), Tifton, Ga., WDMG Inc. for renewal of license of WDMG Douglas, Ga., WMEN Inc. for renewal of license of WMEN Tallahassee, Fla., and B. F. J. Timm for new AM in Jackson- ville, Fla., upon request by Broadcast Bu- reau, converted Sept. 29 hearing to further hearing conference and continued same to 20 by 1964 date not later than Oct. to be ordered SEMINAR examiner after informal consultation with NOV. 16 -17 -18 all counsel. Action Sept. 28. CHICAGO PICK -CONGRESS HOTEL Formalized by order ruling made at Sept. 22 hearing in proceeding on applications of Nelson Broadcasting Co. and Ubi- quitous Frequency Modulation Inc. for new FM's in Kingston and Hyde Park, N. Y., respectively, in Doc. 15535 -6, and denied Ubi- quitous motion to postpone hearing and other dates. Action Sept. 25. By Hearing Examiner H. Gifford Irion In proceeding on AM applications of KWEN Broadcasting Co., Port Arthur, and Woodland Broadcasting Co.. Vidor, both Texas, granted KWEN request to extend time from Sept. 24 to Oct. 1 to file reply findings and conclusions. Action Sept. 25. By Hearing Examiner Forest L. McClenning In proceeding on applications of Lake- land FM Broadcasting Inc. and Sentinel Broadcasting Co. for new FM's in Lakeland, Fla., in Doc. 15540 -1, granted Lakeland request to continue indefinitely Sept. 24 date for exchange of exhibits, and Oct. 8 date for notification of witnesses to be called for cross -examination, and continued without date Oct. 19 hearing. Action Sept. 23. By Hearing Examiner Chester F. Naumowicz Jr. Formalized by order certain agreements reached and rulings made at Sept. 23 pre - hearing conference in proceeding on FM applications of WPFA Radio Inc., WTAX Inc. (WTAX), and Capital Broadcasting Co., all Springfield, Ill., in Doc. 15595 -7 and scheduled certain procedural dates, and continued Oct. 12 hearing to Nov. 30. Action Sept. 23. Granted request by Symphony Network Association Inc. to continue Oct. 5 hearing to Oct. 7 In proceeding on its application This year's B.P.A. Seminar is a "Must" and that of Chapman Radio and Television Co. for new TV's on channel 54 in Fairfield for anyone in the Broadcasting and Homewood, Ala., respectively. Action Promotion Field. Sept. 23. "Work" sessions packed into By Hearing Examiner Sol Schildhause three informative days. e Cancelled all prehearing schedules and hearing dates in Houston, and Boston UHF - Entertainment for the wives. TV proceedings pending further reschedul- ing. Action Sept. 23. Bring your ideas and questions. By Hearing Examiner Herbert Sharfman is Granted oint motion by Central Coast Chicago holds information and Television, (KCOY-TV) Santa Maria, Calif.. enjoyment all. and Lompoc Valley Cable TV Inc. to correct for transcript In proceeding on latter's applications for operational fixed stations in business radio service. Action Sept. 25. Granted request by Central Coast Tele- vision (KCOY -TV), Santa Maria, Calif., to further extend time from Sept. 30 to Oct. 16 to file initial proposed findings and from Oct. 12 to Oct. 26 for replies in proceeding on applications of Lompoc Valley Cable TV SEND THIS COUPON Inc. for operational fixed stations in business FOR REGISTRATION INFORMATION radio service. Action Sept. 25. TO: B.P.A. SECRETARY/TREASURER Rescheduled Sept. 25 hearing for Oct. 16 in proceeding on applications of Great 215 East 49th Street Northern Broadcasting System and Mid- New York 17, New York western Broadcasting Co. for new FM's in Traverse City, Mich. Action Sept. 24. Plaza 2 -4255 BROADCAST ACTIONS PLEASE RUSH by Broadcast Bureau ME REGISTRATION AND PROGRAM Actions of Sept. 30 INFORMATION ON THE 1964 B.P.A. SEMINAR. a Granted renewal of licenses for following: WIBM Jackson Mich., WDTR(FM) Detroit, WBBC(FM) Jackson, Mich., WTOD- name AM-FM Toledo, Ohio. KFYR -TV Bismarck, N. D.- Granted license covering installation of auxiliary ant. company system. KOAM -TV Pittsburg, Kans. -Granted license covering installation of auxiliary ant. at main trans. and ant. location. street address Granted renewal of licenses for following VHF -TV translators: KO8CQ, K1OCY, KO3AU, KO6BS, KO7CT, KO9CU, K11DB, city, Continued on page 94 state

BROADCASTING, October 5, 1964 89 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE- MONDAY preceding publication date.) SITUATIONS WANTED 20 per word-$2.00 minimum HELP WANTED 25$ per word-$2.00 minimum. DISPLAY ads $20.00 per inch-STATIONS FOR SALE, WANTED TO BUY STAIONS and EMPLOYMEN AGEN- CIES advertising display space. All other classifications, 30¢ per word -$4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N,W., Washington, D. C., 20036. APPLICANTS: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO -Help Wanted Announcers -(Cont'd) Announcers- (Cont'd) Management Negro format station needs dependable man Immediate opening for intelligent, enthu- who can fit into a tight, modern, swinging siastic personality at top rated suburban R &B format. Man must also be able to han- Detroit station in Michigan's fastest grow- Multi- Station operation needs man to as- dle news and production. The right man ing market. Advancement opportunities in sume management of small market, profit - will have the opportunity to grow along growing chain. Rush tape and resume to making, one kw. Resume to Box J -241, with one of the countries fastest growing WBRB, P. O. Box 489, Mount Clemens, BROADCASTING. radio chains. Send tape, photo, resume and Michigan. references to Box J -289, BROADCASTING. Detroit: Experienced, aggressive radio sales- We need a qualified first phone, 1000 watt man. Ready for management or managing Professional, adult sounding di with strong daytimer, WCAZ, Carthage, Illinois. now. Salary plus. Unusual opportunity. teen appeal wanted for evening shift at one Multiple Group. Box K -4, BROADCASTING. of the Midwest's best Top 40 stations. Salary Experienced announcer for Florida 5 kilo- open. 1st phone desirable but not required. watt middle road format. Must have good Leading Montana radio station needs Man- Rush aircheck, photo, resume & references friendly voice. Send tape, salary require- ager -Sales manager. Pop music format. to Box J -290, BROADCASTING. ments and resume to WCWR, P. O. Box 606, Number one pulse. Salary plus profit -shar Clearwater, Florida. ing. Opportunity for growth. Send resume Top grade announcer for major Michigan to Box K -59. BROADCASTING. market modern formula station. Require Immediate opening for morning man, capa- sharp, experienced man able to do produc- ble on news, sports and announcing. Per- Sales tion and run tight board. Good salary, ex- manent position. Send tape and resume, cellent future. Send tape, resume, photo, WDDY, Glouchester, Virginia. EMUS, Muskogee, Okla., needs experienced earnings to Box J -291, BROADCAST- time salesman. Contact Horace Boren, ING. Enlarging staff. Looking for all around man. Owner, Box G -214. BROADCASTING. Some deejay, news, straight announcing. Large Northeast market seeks wide awake Contact Rick Rawlins, Program director, South ... immediate opening for a salesman man with bright sound for tight board. WFIN, Findlay, Ohio. with management potential for Negro appeal Middle of the road music policy. Heavy on radio station. Guaranteed beginning salary local news. Speed complete resume, salary Announcer-newscaster, Immediate opening. with liberal compensation plan. Write Box requirements, photo, and air check to Box Afternoon shift and new equipment/station J -56, BROADCASTING. K -2, BROADCASTING. awaits applicant. Rush tape and resume or phone. WMBT RADIO, Shenandoah, Pa. Young, aggressive salesman for single sta- Newsman for medium market New York tion market. Present billing assures above radio /TV operation. Must have college plus Immediate opening for mature announcer average income. Station located in progres- several years experience in broadcast Jour- with better -than-average ability on news sive upper -Midwest city. Character refer- nalism. Will be part of expanding aggres- and commercials, capable of running own ences mandatory. Married applicants sive news team offering unlimited personal board, doing production work and with a only. and professional advancement. Send resume third class ticket. Also need combination Box J -254, BROADCASTING. and tape to Box K -27, BROADCASTING. announcer -salesman to handle weekend air We need a salesman If you're a piddler, shift and sell to area accounts. Experience ... Wanted Mature first class announcer in radio sales a must. Send tape, photo, peddler or order taker, don't apply. We with a 1st class ticket for modern, middle want a genuine to sell the No. I resume in first letter to WMIX, Mt. Vernon, salesman of the road, adult station in one of the Illinois, or Contact Robert L. Whitaker, Vice station in a growing, scenic, Western mar- nation's fastest growing metropolitan areas. President. ket. Modified Top 40, daytime station. The No one has left. We're expanding. If your business is here and just ripe for pidgin'. good, grow with us. Send air check and Immediate opening for top notch air per- Prefer 26 to 35 years of age, experience and resume. Tapes will not be returned. Box sonality at one of America's highest rated plenty of enthusiasm! Include resume and K -31, BROADCASTING. stations. Be part of our growing organiza- references to Larry LaVerne, Sales man- tion. Send tape and resume to: WROV, ager, KIMM RADIO, P. O. Box 2006, Rapid Tired of Top 40? We need an experienced Roanoke, Virginia. City, South Dakota. man for a good music format. Prefer one who wants to work in a large metropolitan 50 kw-Network coaching! Taped. Also be- Announcers radio and television station in Minnesota's ginners instruction. Brochure free. Consul- land of lakes and forests. Box K -34, BROAD- tant, 678 Medford, Patchogue, New York California calls! First phone man needed to CASTING. 11772. help keep us #1 in highly competitive market. Send tape, complete resume, and photo Florida: Immediate opening-expanding staff to Box H -4$, BROADCASTING. -announcer with 1st phone regional good music, fulltime station looking- for top man Technical Announcer needed immediately. 3rd ticket -this is a progressive organization -many and endorsement required. Old established benefits -salary open -air mail resume and Mature chief engineer with sports or an- middle -of -the -road station. Mid -Atlantic tape to Box K -37, BROADCASTING. nouncing capabilities. Position available area. Box J -213, BROADCASTING. within three weeks. Salary range starts at Experienced announcer with news and Country Music announcer willing to sell, $498.00 monthly. You will live in a modern ambitious. Good character. 5000 watt station progressive upper- Midwest community. Ref- sports capabilities. Single station, city of East. Box K -42, BROADCASTING. 20,000 near metro market. Additional salary erences will be thoroughly investigated. Box J -255, BROADCASTING. advantages. Start above $105 weekly. Prefer Ann Arbor, Michigan garden spot! WAAM married man. Send references and sincere needs first phone announcers! Better than letter. Box J -253, BROADCASTING. average pay for right people. Middle -road Engineer with FM multiplex experience for Negro station with modern programing in music. Top 40, 7 p.m. to midnight. Rush headquarter station of major market AM one of the Top 10 markets. Needs experi- tape and resume! Box 608, Ann Arbor, and FM chain. Write Box K -41, BROAD- enced disk jockey able to handle modern Michigan. CASTING. rhythm and blues format. First class ticket helpful, but not necessary. Solid opportunity KSFR San Francisco - seeks two concert for the right party. Send tape and resume music announcer -programers. Interested in Production- Programing, Others to Box J -262, BROADCASTING. good production? Careful in your delivery? Ideas of your own? Have program ideas Wanted: Announcer who wants to learn and a very good background heavy in class- Administrator, with background in program- news, to work night shift and help with ical music delivery and selection from cur- ing, publicity writing and marketing for news under capable news director. Prefer rent material? We are an unusual highly major diversified group. Complete resume young college man who wants to make ra- specialized station. Call Al Levitt, YU 6- to Box J -153, BROADCASTING. dio a career. Must have 3rd phone with en- 2825 or send resume to 10 Claude Lane, San dorsement. Midwest. Box J -265, BROAD- Francisco, Only if you know our kind of CASTING. well. We need right now, experienced, aggressive, programing program -production man who can do some Play -by -play man. Some announcing. Sales football and basketball play -by -play. Box . wants top combination possible. Great Plains area. Negro disc jockey . WAME J -238, BROADCASTING. Start $100 weekly. Box J -268, BROADCAST- notch rythm and blues personality. Send ING. air check and resume to: 1850 N. W. LeJeune Road, Miami 44, Florida. Midwest daytimer has immediate opening All around men - music, commercial, news. for copywriter. Announcing experience also Must be experienced. Top pay, fringe bene- WBCM, Bay City, Michigan accepting appli- helpful. Good salary with opportunity for fits, 40 hour week. Eastern Canada -10 kw. cations for staff announcer with experience. advancement in production and program de- Apply box J -278, BROADCASTING. Send resume etc. to Leo A. Jylha, Manager. partment. Box J -279, BROADCASTING.

90 BROADCASTING, October 5, 1964 Production-Programing, Others Situations Wanted Announcers - (Coned)

Sales California- Arizona . 1st phone, Broad- Continued casting school graduate (12 month course), trained in all phases . Marine veteran, Newsman to write, gather, and broadcast Money -making special events sales campaign former Deputy sheriff. 30 years. Married. local news. Aggressive, hard- working. $110. available to California, Arizona radio sta- Looking for first break. DJ /announcer -au- Metropolitan market upstate New York. Box tions. Box J -98. BROADCASTING. thoritative newscaster. Box K -28, BROAD- J -281, BROADCASTING. CASTING. Proven Tiger $20,000 to invest -radio Televi- Negro newsman who knows how to dig out sion. Heavy sales. Call "Tiger" before Disc -jockeyess-with 1st phone, would like local news & deliver it with authority is breakfast: 212 -249 -2464. to radiate my "Femme fatale" atmosphere needed now by headquarters station in fast from your towers. Prefer Eastern area. Box growing R&B format chain. DJ & produc- K -29. BROADCASTING. tion experience helpful. You can grow with Announcers us. Send tape, resume, references, photo Announcer, di news, sports, talk, inter- and salary needed to: Box J -288, BROAD- Negro dj, bright delivery, specialty R&R, views, sales, TV. Versatile pro presently CASTING. third phone license, some experience. Prefer employed. Box K -30, BROADCASTING. small market, will consider all. Box H -391, Newsman -Good opportunity for all around BROADCASTING. Comboman. Any format, Adult, polished, newsman in large Northeast market. Must professional. Top 5 markets. Excellent refer- have several years experience in gathering Southern majors: Dependable format radio ences. Prefer college area. Box K -36, and writing news. Advancement possible personality. 7 years. Must relocate. Box BROADCASTING. for man with administrative potential. Live J -135, BROADCASTING. wire successful outfit with large news staff. Newsman. 11 years radio. Write, program. Send complete resume, photo, salary re- Available now. Announcer /dj /news/board. Now news director East. Box K -40, BROAD- quirements, and air check in first letter. $95. 3rd class. 6 years experience. Box J- CASTING. Box K -1. BROADCASTING. 215. BROADCASTING. Funny, Top 40 swinger, currently working Immediate opening for a full time newsman Top notch modern music pro looking to in large market wishes to relocate. Box who is more than average. Swinging modern move presently PD in Florida and one of K -43, BROADCASTING. music station that lacks local news coverage. the most versatile cats in the biz. Want PD Married, mature and able to deliver news post but will consider top jock spot In Top Deejay announcer. Negro, tight board, ver- with force. Send complete details including 100 market if the bread is right. A solid, all satile, third phone. Box K-44, BROAD- resume, news work. picture and tape. Box around man that eats, drinks, and sleeps re, CASTING. K -8, BROADCASTING. dio 24 hours a day. Box J -227, BROAD- CASTING. Professional broadcaster, 5 years experience, Negro newsman with non- ethnic sound, for college graduate, married, mature, depend- fast -paced R &B operation in Top 5 market. Fun personality jock, voices, 1st phone, etc. able. Knows large and small market AM, Must be able to write -not just read! Ex- Available $150 wk. Box J -259, BROAD- FM, TV. If you want a man you can depend cellent pay in top facility. Send tape and CASTING. on day in and day out, one who will take resume to Box K -15, BROADCASTING. responsibility, who can work well with peo- Ambitious young announcer seeks perman- ple and is no prima donna, I would very Copy writer wanted for one of Floridas top ent connection metropolitan New York -New much like to discuss working with, you. radio stations. Send information and sample Jersey area. Board experience includes net- Currently employed but looking for brighter copy to Box K -20, BROADCASTING. work news, commercials -local newscasts, future. Write Box K -46, BROADCASTING. commercals, sportscasts, special announce- Negro announcer /dj: Graduate from top Wanted -Young man with radio programing ments, middle -of- the -road music format. broadcasting school. Looking for first job. experience. Must have background in tape Third class ticket with endorsement. Box Young, with editing. Selling ability would be welcome J -271, BROADCASTING. dependable bright personality addition but not necessary. This job offers and smooth voice. Knows music. Will re- real executive future with up and coming Top 40 dj with 1st phone. Currently em- locate anywhere. Box K -47, BROADCAST- package firm. Location New York City. ployed, but would like to join swinging Top ING. 40 to Box -282, Write Box K -39, BROADCASTING. station. Willing travel. J With current station 9 years. Endorsed third. BROADCASTING. All -night tasteful jazz desired. U. S. or Immediate opening for hard working news- Straight announcer -sales for C/W slot. PD's abroad. (Speak English only) Box K -52, man. Top rated suburban Detroit station promotion, C/W artist, twenty years experi- BROADCASTING. with strong local concept including editor- ence. CMA member. Box J -284, BROAD- ials and documentaries. Need mature jour - CASTING, Announcer; linguist, musician. All facets nalist. Rush tape and resume to WBRB, classical music broadcasting, live and tape. P. O. Box 489, Mount Clemens, Michigan. di, News shows; all types commercials. Con- Experienced announcer bright personal- tinuity, copy writing, TV experience, var- ity, fast board, will settle down, married. ious formats. Seek challenging position. Box News director /announcer: Who can dig out Box K -5, BROADCASTING. K -53, BROADCASTING. and write local news. $100 plus fringes. DJ /announcer, experienced, bright person - Send tape, photo, complete info. WFVA ity, tight board, professional attitude, no 6 years experience. Single, personality, pop AM -FM, Fredericksburg, Va. floater, TV experience, third phone. Box jock. Looking. Box K -55, BROADCASTING. K -8, BROADCASTING. Need immediately to complete staff. Must Good DJ- announcer. Experienced part-time gather, write, report. Heavy local news em- Versatile announcer looking for West coast college student. Washington-Baltimore area. phasis. Send complete resume and tape first challenge. 6 years radio including network Available now. 202- 529 -1267. letter. Will be returned. New station grow- O &O, 5 years TV, news, weather, sports, ing fast. Excellent opportunity for hard all types of on camera work. Good music 3rd class license. Older-mature announcer. worker. WLTH, 3669 Broadway, Gary, In- dj with personality. Veteran, family and col- 2 years a tr diana 219- 884 -9409. lege journalism degree. At the top in present e etc. eoMobileoi (widower).io r)denabl market I need new horizons. A hard work- Make good if given opportunity. Joseph ing pro, I can fill your weak spot in radio Bowlen, 4201', Cahvenga, North Hollywood, Immediate opening for experienced, thor- or TV or both. Will consider any major Calif. oughly competent news director capable of California. Box K -9, BROAD- handling a prestige news department at this market, prefer First phone -college, married, 7 years all 5000 -watt Midwest regional station. Must CASTING. formats. Apt. 14, 4880 Sandyland Rd., Car- have excellent air presentation, must be pinteria, California, or 684 -2411. able to write local news, and above all, dig Not college grad., but my air work and it out. Ability to write editorials essential. newsroom knowhow prove my six years Eighteen years experience radio and TV. Men without experience need not apply. experience. Twenty-five, married, children. All formats. Four years top rated in Cin- Contact Robert L. Whitaker, Vice President, Box K -10, BROADCASTING. cinnati market. Phone 251 -2141. Dick Pro- WMIX, Mt. Vernon, Illinois. Presently employed by the Voice of Ger- vost, 421 Sunland Dr., Cincinnati, Ohio. many. Disc Jockey (adult programing) re- turning home mid October. 12 years ex- Situations Wanted -Management perience. Enjoy midnight till but will Situations Wanted- Technical consider other slots. Community minded One of best known, knowledgeable, re- stations, non format write Box K -12, First phone engineer. Experienced mainte- spected Group administrators in broadcast- BROADCASTING. nance and operation. Mature and capable. ing available soon. Excellent rating, bill Box J -184, BROADCASTING. image -building -205, BRO Dependable di. Draft exempt, good voice, records. Box J year experience. Top 40 only, East coast or CASTING. -13, Universities: Get a top flight recording en- South. Start at low salary. Box K gineer at minimal cost. 13 years experience BROADCASTING. as chief engineer, former major market an- General manager -recently upgraded metro nouncer, seek opportunity to contribute station to highest income and ratings. Sta- 1st phone announcer, one year experience. talents in exchange for living wage, and option sold for cash at owners price. Have past portunity outstanding success in upgrading other ma- Willing to learn. Desire good music station to complete degree. Box J -234, jor and metro stations to high volume in- in Northeast. Box K -16, BROADCASTING. BROADCASTING. come, profit and top ratings. Strong on personal sales, sales management, programing Experienced young man who will work First phone, 25 years experience, 20 as chief. and administration. Best references. Box J- hard, desires chance to prove himself. Box Installation, operation, maintenance. No an- 273, BROADCASTING. K -18, BROADCASTING. nouncing. Prefer West. Box J -272, BROAD- CASTING. 'Working manager, mature, experienced on First phone, family fella, desires to relocate. sales, 1st class license. Salary secondary to Presently employed 5 kw, network affiliate, Experienced engineer looking for chief job, opportunity. Will take a dog and build it in multi -station Eastern market. For details will consider any location. Box K -33, up. Box K -50, BROADCASTING. write Box K -26, BROADCASTING. BROADCASTING. .,

BROADCASTING, October 5, 1964 91 Situations Wanted Production- Programing, Others WANTED TO BUY- Equipment Video tape (used) all sizes, incl. empty reels Technical-(Cont'd) Continued and storage cabinets. Box K -3, BROAD- CASTING. Chief engineer -salesman: 20 years experi- Small market TV wants creative continuity sales. writer. He or she may also do some air FM monitor and RCA BST 1B generator. ence, directionals. Now in equipment 2328 Alameda, California. Prefer South. References. Don Wesley, 139 work. Send full details. Box K -49, BROAD- KJAZ, Santa Clara, Sykes Park Circle, Jackson, Miss. CASTING. FOR SALE-Equipment Engineer -first class license; worked as radio Newsreel photographer wanted by major transmitter operator, Television studio en- market station In the East. Aggressive, gineer. For information write William Thom- imaginative, experienced all phases. Write, Television/radio transmitters, monitors, as Knapp, 231 Bland Street, Weston, West Box K -57, BROADCASTING. tubes, microwave, cameras, audio. Electro- Virginia. find, 440 Columbus Ave., N.Y.C. Wanted -Newsman with reporting and pho 1st phone, 25, desires maintenance position tography background. On camera experi- Parabolic antennas, six foot die., new, solid East coast. Bob Snider, 4821 Willett Park- ence necessary. Send full details to WALB- surface with hardware, dipole, etc. $100.00 way, Chevy Chase, Md. TV, Albany, Georgia. each. S -W Electric Cable Company, Wil- low & Twenty- Fourth Streets, Oakland Programing, Others Programing director for imaginative, live California. 832 -3527. Production- independent television programing. Ener- any Missouri journalism grad. getic, responsible person for smaller market. Antenna -RCA TF6AH adjustable to Newsman- recent Box 1198, Bowling Green, Ky. channel 7 through 13. Completely assembled with radio -TV writing experience desires on ground for your inspection. Also 31'- opportunity to break in on- the -air. Box J- inch transmission line. Sanford Terry, 217, BROADCASTING. TELEVISION- Situations Wanted WRVA TV, P. O. Box 2370, Richmond, Va. Adept, accurate reporting. Seasoned, search- Management Complete stock model 450 tape reproducer ing newsman. TV /radio. $160. Family, Box spares. Used 450's bought and sold. VIF K -7, BROADCASTING. TV program manager-39; married. Seven- Int. P. O. Box 1555, Mtn. View, Calif. Radio -TV promotion man with 5 years ex- teen years radio- television. Last 10 years perience in writing, editing, layout, mar- major market TV program specialist. Thor- FM transmitter Gates BFE -10A recondi- keting and merchandising seeking to relo- oughly experience management; program- tioned, write LR, Drawer E, Alamogordo, cate, preferably Rocky Mountains or points ing; film buying; operations; production. N. Mexico. South or West. Have references. Box K -24, Top references. Box J -216, BROADCAST- ING. BROADCASTING. For Sale: Towers, Type (K) welded. 4 -400', Newsman, 24, B.A. economics, 8 years air Enthusiastic sales manager 15 years VHF, 6 -300', 8-200'. 3 -160'. U. S. Towers and Con- experience radio, first phone. Recent news - UHF, radio selling experience. Outstanding struction, 249 Bartow Lane, Petersburg, Va. paperman and correspondent in Paris, now record. Now TV sales manager in top 50 writing for national magazine. Seeks news- market. Family man, 38, civic leader. Box PT -6J transport and amplifier. First check casting and documentary writing position. J -275, BROADCASTING. for $125.00. WXVA, P. O. Box 188, Charles Salary open, tape and resume on request Town, W. Va. Complete with carrying case. Box K -25, BROADCASTING. Sales For work abroad. Speak French, German, Wonderful Gates, mod. BC-250GY, 250 watt Italian, Swedish. Extensive experience, an- Aggressive small market radio sales man- transmitter, excellent condition -$800. Draw- nouncer, director, radio, TV; Continuity; ager reached $12,000 ceiling. Desires televi- er 8, Lake Charles, La. foreign and military experience, thorough sion opportunity. Box K -22, BROADCAST- experience, music, theatre, fine arts; ING. AFTRA: MA. Box K -54, BROADCASTING. Good used ST -101 spot recorder. Contact WCPH- Etowah, Tennessee, Phone 263 -7401. Girl dj /announcer . . . control board . Announcers news . writing . . . clerical . sales Buy, Sell or Trade Used Towers $4.00 per . car . . . please call 906- 486 -4284, -Write Woman television personality available. In- Apt. 2, 634 Empire St., Ispheming, Michigan. foot, new $5.00 and up. Bill Angle, 309 terviews, commercials, MC, etc. Experi- C. Phone 843 -3236. enced in all phases of broadcasting. Theatre Hillsboro St., Raleigh, N. Needs challenge and advancement. 12 years and music background. Attractive, mature director /supervisor with present employer. University degree. Box K -51, BROADCAST- Everything in used broadcast equipment. Complete experience studio and remotes - ING. Write for complete listings. Broadcast technical knowledge. Excellent references. Co., Will relocate. Available now. Jim Lobb, 811 Equipment and Supply Box 3141, Bristol, Martin Rd., Duluth Minnesota-218 724 -2592. Technical Tennessee. TELEVISION -Help Wanted-Sales Studio engineer -lst phone. RCA graduate, Westinghouse Type HG 50 kw transmitter experienced, prefer Southeast location. Box complete except blowers and voltage regu- Wanted: Account executive who wants to J -179, BROADCASTING. lators. Converted to 5671 tubes in modula- grow with a top Southeastern NBC affiliate tors and PA. Spare set of tubes and num- located in North Carolina's finest living Experience -first phone, TV studio, trans- erous spare parts included. Good condition area. A home owned station, you'll work mitter, switching and radio, Tech school and operating at present. Chief Engineer, with experienced personnel and become graduate. Area looking for position, Indiana. WPTF, Raleigh, N. C. part of a television family that believes in Box J -224, BROADCASTING. the future of this area. Salary plus commis Heliax coaxial cable, HJ5 -50 type, new 850 sion. Car and expenses to the right man. Engineer experienced in TV. Transmitter ft. FOB, E.E.E.E., P.O. Box 2025, La Mesa, Send resume to-G. Earl Broome, Vice Presi- operation and maintenance. Box J -230, Calif. dent-Sales, WITN -TV, Washington, N. Car- BROADCASTING. olina. Need a supervisor or maintenance technician Commercial Crystals and new or replace- Sales manager -aggressive, experienced in who thinks "maintenance "? Four years xmtr. ment crystals for RCA, Gates, W. E. Bliley selling area markets. Box 1198, Bowling Supervisor, six years studio maintenance. and J -K holders; regrinding, repair etc. BC- Green, Ky. Box J -236, BROADCASTING. 604 crystals; also service on AM monitors and H -P 335B FM Monitors. Nationwide un- Video technician -Seven years experience solicited testimonials praise our products Technical all phases studio operation. Excellent ref- and fast service. Eidson Electric Corn- Transmitter supervisor needed for group erences. Available now. Box K -14, BROAD- pany, Box 96, Temple, Texas. owned VHF maximum power station in CASTING. Rocky Mountain region. Send complete re- 1st phone, RCA graduate, experienced in New and used towers for sale. Also tower sume, present income, and salary desired to operation and maintenance, prefer East - erection and maintenance. Southern States Box J -222, BROADCASTING. coast. Box K -32, BROADCASTING. Tank & Tower Co., Phone 1321, Central Midwest UHF needs an A ticket engineer - City, Kentucky. switcher. Qualified radio man can convert and gain experience. Full details first letter, Production -Programing, Others please. Box K -48, BROADCASTING. BUSINESS OPPORTUNITIES Newsman-recent Missouri journalism grad. Engineer experienced with TT -25 -BH trans- with radio -TV writing experience desires Managing partner- Radio. Seasoned radio mitter and RCA microwave and terminal opportunity to break in on- the -air. Box J- man will invest up to $100,000 on terms for equipment. Emphasis on maintenance. Box 218, BROADCASTING. 10 to 50% interest in dominent money K -56. BROADCASTING. maker. Desire Northeast. Box K -45, BROAD- Immediate opening for TV engineer,er, 1st Producer -director, seven years experience CASTING. phone Send Ray Kru- desires step up to larger market in East, in- ger, 1D TV, 3003 Park 16th St., Moline, creased responsibilities. Box J -231, BROAD- MISCELLANEOUS I ll. CASTING. Production Director / switcher, 6 years experience. 1st 30,000 Professional Comedy Lines! Topical - Programing, Others phone if needed. Box K -19, BROADCAST - laugh service featuring deejay comment, ING. introductions. Free catalog. Orben Comedy News director -for Radio -TV operation in Books, Atlantic Beach, N. Y. middle West. Should have photographic Producer -director presently employed. Ten ability, college journalism background, and years live /vtr. production experience. Desire Need help? 1000 Super dooper, hooper TV training or experience. Send information change to progressive station offering chal- scooper, one liners exclusive In your mar- including approximate salary requirement. lenge and advancement. Family, B.A. ref- ket. Free sample. Lyn Publications, 2221, Box J -220, BROADCASTING. erences. Box K -35, BROADCASTING. Steiner St., San Francisco.

92 BROADCASTING, October 5, 1964 MISCELLANEOUS -(Cont'd) INSTRUCTIONS- (Cont'd) TELEVISION -Help Wanted JOCKEY JOKER! -A collection of six gag - Train now in N.Y.C. for FCC first phone Management files now in one edition. Contains over 500 license. Proven methods, proven results. One Liners. Gags, sound effect bits, sta- Day and evening classes. Placement assist- tion breaks, ad labs, etc. . . . $7.50. Show - ance, Announcer Training Studios, 25 W. a Biz- Comedy Service, 1735 East 26th St. 43rd. N. Y. OX 5 -9245. Brooklyn, N. Y. 11229. "MAN FRIDAY" WANTED America's pioneer, 1st in announcing since What would you pay for a good radio sales 1934. National Academy of Broadcasting, President of dynamic newly- forming 6 -sta- idea this morning? Get baker's dozen per 814 H St. NW, Washington 1. D. C. tion Television group requires the services week for $2.00 per week. Subscribe now and of a "man Friday" to handle setting -up tie up your market to the Brainstorm. Write Learn Broadcasting in nations 23rd market. operations. Unlimited future, professionally Box 20496, Dallas, Texas. Individual instruction, no classes. Broadcast- and financially. ing Institute of America, Box 6071, New Possibility of single or group -station man- "The Weekly Prompter" Radio Division, Orleans. agement. 4151 West Lake Avenue, Glenview, Illinois. Must be imaginative, highly competent, ag- Seven sections sample script. Broadcasters seeking first phone in a hurry gressive, willing to travel. Should have TV at low tuition, write Bob Johnson Radio experience (sales and programing), prefer- Unique interview ideas! Background data License Training, 1201 Ninth Street. Man- ably UHF. on the wonderful world of conversation by hattan Beach. Calif. Excellent opportunity for young executive tape recording. Local angles. Free. World type with ambition, willing to work an 8- Tapes for Education, Inc., Dallas, Texas. day week. 75215 Help Wanted- Announcers Immediate and prospective return commen- surate. Forward photograph and resume to: E. P. Taptich, 900 Seventeenth Street, NW., INSTRUCTIONS Washington, D. C. 20006. ANNOUNCER FCC first phone license preparation by One of America's finest good music radio sta TV Situations Wanted correspondence or in resident classes. Voss (50kw) seeking smooth, professional and -Management Grantham Schools are located in Los dedicated announcer capable of top performance Angeles, Seattle, Kansas City and Wash- on music and news programs. Personality must ington. For free 44 -page brochure write be pleasant, warm and believable. Send complete Dept. 4 -K, Grantham Schools, 1505 N. West- brochure and air -check Immediately. General Sales Manager ern Ave., Hollywood, Calif. 90027. Box 1.226, BROADCASTING Major market. Experienced Sales Manager plus proven success in New York, Chicago Be prepared. First class FCC license In and National TV spot. Contacte and refer- six weeks. Top quality theory and labora- ences will demonstrate top flight capacity tory training. Elkins Radio License School to direct powerful sales drive. of Atlanta, 1139 Spring St., N.W., Atlanta. Georgia. Production -Programing, Others Box J -267, BROADCASTING

The nationally known 6 weeks Elkins training for an FCC First Class License. Out- t'ITSIIIIIIIIIIISIfIIIII I1I standing theory and laboratory instructions. Production -Programing, Others Elkins Radio License School of New Orleans. Radio -PROGRAM DIRECTOR .. 333 Saint Charles, New Orleans, Louisiana. " Pioneer NBC Affiliated Midwest 5 kilo - watt operation with TV associate has " good opportunity for experienced pro- FCC first phone license in six weeks. (..; gram-production man with dedication to, Guaranteed instruction in theory and Hollywood laboratory \o. and belief in, good contemporary radio. TV methods by master teachers. o. Address Resume, shapshot, and require - G.I. approved. Request free brochure. ments to: Elkins Radio License School, 2603 Inwood Agency Representative Road. Dallas. Texas. Box J -269, BROADCASTING -- 'III IIIIIIIIIIlÎlIIIII111I Currently employed by top N. Y. agen- Elkins Radio License School of Chicago Six weeks quality instruction in laboratory- cy, has 50% of time open. Seeks one methods and theory leading to the FCC other major client. Thoroughly experi- First Class License. 14 East Jackson St.. enced as Producer /Director of TV and Chicago 4. Illinois. NEWSMAN Radio Commercials. Member of D. G. A. news operation in the Well known three networks. Announcing, programing, console operation The best radio at all Top Twelve ,peeks intensive, practical train- nation is searching for a "one -in -a- million" qualifications and references. ing. Finest, most modern equipment avail- newsman. The man we want is a solid able. G. I. approved. Elkins School of NEWSMAN who writes his own copy with Box K -21, BROADCASTING Broadcasting, 2803 Inwood Road. Dallas 35, Texas. style and verve. He is accustomed to fast, deadline writing. His voice and delivery will Minneapolis now has Elkins' famous six stand out, even in the highly- competitive week course in First Class FCC License New York City market. He can adlib in- EMPLOYMENT SERVICE preparation through proven theory and lab he homework methods. Elkins Radio License School, 4119 telligently because does his East Lake Street. Minneapolis, Minn. and knows his subject. 01111 .1111.1111.1111.1111.1111.IIII 11111111 Illlanl IIILIIII!. you are this man, of know him, write: If MOVE TO THE ROCKIES!!! Pittsburgh, FCC first class "success-proven" K BROADCASTING accelerated course now in Pittsburgh. Day Box -17, or evening. Free placement. For brochure. We are the only agency in the seven - E write American Electronics School, 415 skytate Roc nializtain spec, - 22, 281- Smithfield St., Pittsburgh Pa. Phone s ing in radio andMou TV personnelarea lin- 5422. dV4fi "f-Kddffdddddddd i PROGRAM DIRECTOR III mediate openings for Managers, Sales- men, Enes, Traffic , py 1 Announcing, programing, first phone, all Florida -First phone preferred -good o, phases electronics. Thorough, intensive - other categoginrieres, Send Inquiry and reand- practical training. Methods and results music 5 kw fulltime- looking for top sume to: proved many times. Free placement serv- man - salary open - send resume and 1 i ice. Allied Technical Schools, 207 Madi- tape: RADIO AND TV DIVISION son, Memphis. Tennessee. Box K -38, BROADCASTING COLORADO BUSINESS INSTITUTE Since 1946. Original course for FCC first j SUITE 641 EQUITABLE BLDG. phone operator license in six weeks. Over 2- 420 hours instruction and over 200 hours DENVER, COLORADO 80202 e guided Reservations Situations Wanted -Announcers required. Enrollinglling now for classes starting 'dlllIIIIIIII.IIIIull 1111 IIII illIIIIli1IIIIIluIIII January 6 & March 10. For information, references and reservation, write William B. MISCELLANEOUS Ogden Radio r' w- sin Operational Engineering School, Radio -OUTSTANDING -TV 1150 West Olive Ave., Burbank, California. one 5'2" record player looking for place to swing, lightly or politely (pop or rock) versati le. -Attention- REI down among the swaying palms beside i1 Bright & happy personality with clever ad Ube Los Angeles area Radio Stations the cool green surf in Sarasota, Florida. fir warm deep voice for pap music. Top refer. Experlenred part -time DJ would like to present FCC first phone in (5) weeks guaranteed. ences- presently employed at NYC Top 10 sta. a one hour Saturday afternoon program with a Can do good and read news. S Tuition $295.- private rooms $10 per week. tien. production Showboat format. . . . Dixieland, Ragtime and job placement free. Classes begin Oct. 13,- I! NBC O &0 experience. Seeks position In NYC Ir Oldtlme music. A fun show for the entire family. Nov. 17. For reservations write or call Radio Boton -Washington area. Top S only. Available I hare the library, but need the time and place. Engineering Institute, 1336 Main St., Sara- October. ! Contort: 13111 Harden -Davis 3.6070, 14013 Spin- sota, Florida. Box K.58, BROADCASTING ! ning Are.. Gardens, Calif.

BROADCASTING, October 5, 1964 93 with 45 days thereafter. Continued from page 89 WITA -FM San Juan, P. R.- Granted CP to FOR SALE-Stations K13CY, KO4BN, KO5BG, K02BO, County of increase ERP to 50 kw, and decrease ant. Wayne, Hanksville, Loa, rural Wayne county height to 115 feet, continued operation on and Teasdale and Torrey, Utah; K13EF, channel 229 (93.7 mc); install new trans. -r Weber County School District, Huntsville, and new ant., and make changes in ant. IDEAL FOR OWNER -OPERATOR Utah; K12CO, County of Wayne, Hanksville, system; remote control permitted. Utah. WVOR(FM) Rochester, N. Y. -Granted li- Less Than $15,000 Down. Granted licenses covering changes for cense covering change in frequency. following TV's: WJHG -TV Panama City, KLIF Dallas- Granted mod. of license to Single Station Market. Fla.; WTVD Durham, N. C.; WPTA Roan- change studio location and remote control oke, Ind.; aur. ERP 22 kw; KFYR-TV Bis- point. Pennsylvania Daytime,. marck, N. D. WVNA Tuscumbia, Ala.- Granted license K -23, BROADCASTING Granted licenses for following VHF -TV covering change in hours of operation, ant. - Box translator's: K1OBL, Spotted Horse TV trans. site and ant. system, and installation Booster, Club, Bitter Creek area, Recluse of DA -N; specify type trans. area, Wildcat and Spotted Horse areas, Wyo.; WGSM Huntington, N. Y.-Granted li- K13BP, Lodge Pole Television Inc., Lodge cense covering an increase in power, instal- Pole, Neb.; KO2AF, Carbondale TV Booster, lation of DA -D, with non -DA Canadian re- BlI IIII IIID111111111111t100 1111111 C11111III111I I C11110111110011111111II000196 Carbondale, Colo.; KO7BH, K11AU, K13A0 stricted hours, and installation of new trans.; CALIFORNIA DAYTIMER _ó Aspen Television Committee, Aspen and remote control permitted while using non- rural area, Roaring Fork River Valley and DA; conditions (BL- 10577); and use of old P. Single station market. Equipment and im- Glenwood Springs rural area, Colo.; K02BF, main trans. as alternate main trans. with provements paid for, including xmitter site E Kl3CG, Burlington Chamber of Commerce non -DA and remote control during Cana- lease. 3 yrs. old. Low operating cost. Now Inc., Burlington Colo.; KO6CF KO8DE K08- dian restricted hours and as auxiliary trans. E 250w, can go 5 kw. Station in black, ab- CH, KOBDC, KO8DF, K13ES, i'ampa Valley with DA -D at main trans. site. E sentee owner asking $80,000. TV Association Inc., Steamboat Springs, WIRE Indianapolis- Granted license cov- Colo., Oak Creek and Yampa, Hayden, Yam- ering installation of new alternate main Box K -11, BROADCASTING pa Valley rural area and Phipppsburg, Colo.; trans.

I I I I III I II I I II I I ICl Illl IIIII II C I II I II IIIICI IIIIIIIIIIIICl11ll IIIIIIIICIIIIIIIIIIIIIDIIr KO3AG, KO6AM, K13AV, KO7BE KSIAT, KUOP(FM) Stockton. Calif.- Granted li- Gunnison County Chamber of Commerce cense covering changes in ant.- trans. loca- TV Division, Jack's Cabin, Sapinero, Sar- tion, ERP. ant. height and ant. system, and gents, Gunnison and Gunnison Valley rural installation of new trans. and new ant. Area, Colo., and change type trans. and pri- WNHC -FM New Haven, Conn.-Granted mary station to KOAA -TV (ch. 5) Pueblo, license covering installation of new ant. and We have a number of qualified buyers Colo., for KO3AG, KO8BM, KO6CI, KO8DD, vertical polarization, and changes in ERP KO2CB, Moffat County, Baggs, Wyo., Lower and ant. height. interested in Snake River, Craig, rural areas northeast, KERI(FM) Bellingham, Wash. - Granted southwest and northwest of Craig, Colo.; extension of completion date to March 25, AM; FM; TV or CAT/. K06BZ, KO9DM, KI1DT KO7DM, Four Cor- 1965. ners TV Club, Cortez, Red Mesa rural area Granted licenses for following AM's: Your inquiry or listing treated in com- and Cahone, Colo., and change type trans. WUPR Utuado, P. R.; WVAK Paoli, Ind., KO9DM. and specify type trans. plete confidence. for of 29 Granted licenses covering an increase Actions Sept. in daytime power for following: WLAF La- *WIPR -TV San Juan, P. R.- Granted li- Follette, Tenn.; WROL Knoxville, Tenn., cense covering installation of auxiliary ant. and installation of new trans. and change i gut ÓC ÂSSIILiMÌEB glut. system at main trans. and ant. location. in location. *KPEC -TV Pierce County, Wash.; Lake- Granted licenses for following FM's: Media Brokers wood Center, Wash. -Granted license cov- WLAT -FM Conway, S. C.; WXBM -FM Mil- ering change in type trans. ton, Fla.; WMNB -FM North Adams, Mass.; 440 EAST 62ND STREET WROB(TV) Schenectady, N. Y.- Granted WCMS -FM Norfolk, Va., and specify type license covering change in type trans. trans. NEW YORK CITY KPTV(TV) Portland, Ore. -Granted exten- WUHF(TV) Milwaukee- Granted CP to TE 2.9362 sion of completion date to Dec. 1. replace expired permit to make changes in Granted licenses for following TV's: TV. WTAF -TV Marion, Ind., WBNB -TV Charlotte Amalie, V. I. Action of Sept. 26 Granted licenses covering changes for GUNZENDORFER following noncommercial educational TV's: Albemarle County School Board, Char- lottesville and rural Albemarle county Va. NEVADA BIG POWER STATION Top Mkt. WKNO -TV Memphis; aur. ERP 14.8 kw; asking $200,000 WMHT Schenectady, N. Y.; WHA -TV Madi- -Granted CP for new UHF -TV translator son, Wis., and redescribe trans. location. on channel 74, to rebroadcast programs of CALIFORNIA SINGLE STATION Mkt. Full - WCVE -TV (ch. 23) Richmond. Va. timer Granted licenses covering changes for asking $130,000. 29% down. following TV's: Yakima, ARIZONA "TOP" DAYTIMER Actions of Sept. 24 $25,000 down. WSBA-TV , Pa.; Indianapolis;ana poí Asking $85,000. Exclusive FM's $52,500 and WFAM -TV Lafayette. Ind.; WFIL -TV Phil- Granted SCA on sub -carrier frequency $115,000. adelphia; KRCR -TV Redding, Calif.; KOLD- of 67 kc for following FM's: WDAY -FM TV Tucson, Ariz.;Pf KSLA -TV Shreveport, Fargo, N. D.; KBIG Los Angeles; WSWG WILT GUNZENDORFER La.; WTTG Washington. Greenwood, Miss. AND ASSOCIATES Granted licenses for following VHF -TV *WMEM -TV Presque Isle, Me.- Granted li- Licensed Broker. Phone OL 2-$806 translator's: WO4AG, Times -World Corp., cense for noncommercial educational TV 864 So. Robertson, Le. Angela. 35, Calif., Garden City, South Salem,' Hidden Valley and redescribe studio location as Alumni and Sugarloaf, Va.; K1IBL, Big Flat TV As- Hall, University of Maine campus, Orono; sociation, Hogeland, Turner, South Turner and mod. of license to reduce aur. ERP to Community, and West Hogeland Community, 30 kw. Mont. KO6CE, Yampa Valley TV Associa- *WMEB -TV Orono, Me.- Granted license tion Inc., Hayden, Colo.; KO7FZ, city of for noncommercial educational TV; and Butte Montana, Butte, Mont.; KO6AF As- mod. of license to reduce aur. ERP to 30 kw. To buy or sell Radio and /or TV proper- pen ¡Television Committee, Aspen, Colo.; WEAT -TV West Palm Beach, Fla. - ties contact: KO9EK, Costilla County TV Booster Asso- Granted license covering changes for TV. ciation, San Luis, Colo.; K13EJ, East Glacier *WUAG(FM) Greensboro, N. C.- Granted PATT McDONALD CO. TV Association, East Glacier Park, Mont.; license for noncommercial educational FM. WOBAO, Spartan Radiocasting Co., Canton, *WBST(FM) Muncie, Ind.- Granted license P. 0. BOX 9266 - CL 3 -8080 Lake Junaluska -Maggie Valley, N. C.; W13- covering change in main studio and trans. AUSTIN, TEXAS 78756 AL, Capital Cities Broadcasting Corp., Roan_ location. oke Rapids, N. C.; KO4AF, Dubois Commu- WHTI Terre Haute, Ind.-Granted license nity TV Club, Dubois, Wyo.; KO2DJ, Gunni- covering changes in ant.- trans. site and in son County Chamber of Commerce TV Di- ant. and ground systems, and installation of vision, Doyleville, Colo.; K11EI KO9EC Ket- new trans.; specify type trans. tle River Services Association, Ferry,i Wash.; KOBBF K13BQ, Black Hills Army Depot, WNAM Neenah -Menasha, WIs.- Granted Pa. single daytime S 50M terms license covering use of main daytime trans. Va. medium daytime S1 05M 29% Igloo, S. D., and specify type trans.; KO8CG, K12CF, Apple Valley TV Association as alternate main nighttime trans., using N. Y. medium daytime S 65M 40M KIOCM, DA. Conn. metro FM S 25M SOLD Inc., Malaga and South Wenatchee, and Fla. metro fulltime $135M 29% Sunnyslope area, Wash. WLS Chicago - Granted license covering installation of an auxiliary trans., ant. and buying and selling, check with Actions of Sept. 28 ground system; conditions. WSEB Sebring, Fla.-Set aside actions of WAYE Baltimore- Granted license cover- I/ CHAPMAN COMPANY INC Aug. 31 which granted renewal of license ing installation of auxiliary trans. and assignment of license to Dixon Indus- 2045 PEACHTREE RD., ATLANTA, GA. 30309 tries conditioned to (1) consummation with_ *WKAR -FM East Lansing, Mich. -Granted license covering installation of new trans. in 20 days and (2) resumption of operation and new ant., and changes in ERP. WESR Tasley, Va.- Granted mod. of CP STATIONS FOR SALE to increase ant. height. WCER -FM Charlotte, Mich.- Granted ex- 1. MIDWEST. Top market. Daytime. $30,- 3. SOUTHWEST. Major market. Daytime. tension of completion date to March 1, 1965. 000 down. $20,000 down. Granted licenses for following AM's: 2. SOUTHEAST. Exclusive market. $125,- 4. FAR WEST. Medium market. Volume WADM Decatur, Ind., and redescribe studio 000. Terms. $90,000. Excellent terms. location and remote control point; WCND Shelbyville, Ky., and specify main studio lo_ JACK L. STOLL & ASSOCIATES cation and remote control point; condition; 6381 Hollywood Blvd. WVOZ Carolina, P. R., and specify type trans.; WKYF Greenville, Ky., and specify Los Angeles 28, California type trans.; KLSI Salina, Kans., and specify type trans. and main studio location.

94 (FOR THE RECORD) BROADCASTING, October 5, 1964 Tenn. Meeker Area Television Association, Bu- SUMMARY OF COMMERCIAL BROADCASTING ford, Colo.- Granted CP for new VHF -TV translator on channel 8, to rebroadcast pro- Compiled by BROADCASTING, Sept. 30 grams of KSL -TV (ch. 5) Salt Lake City. American Broadcasting -Paramount Thea- ON AIR NOT ON AIR TOTAL APPLICATIONS tres Inc., Los Angeles- Granted license for Lic. CP's CP's for new stations low power auxiliary; conditions. KDOK Tyler, Tex. -Waived Sec. 73.30(a) AM 3,967 59 80 345 of rules, and granted mod. of license to ex- FM 1,172 54 202 276 tent of permitting relocation of main studio TV 513 48 87 172 and remote control point beyond corporate limits of Tyler. KSTP St. Paul- Granted CP to install AUTHORIZED TELEVISION STATIONS auxiliary ant. system, for use during daytime hours of operation; specify type trans. North Fork TV Association, Bowie and Compiled by BROADCASTING, Sept. 30 Paonia rural area, Colo.- Granted CP for new VHF -TV translator, on channel 6. to VHF UHF TV rebroadcast programs of KREX -TV (ch. 5) Commercial 509' 162 671 Grand Junction. Colo. Noncommercial 58 50 108 KO8AA Wyodak, Wyo.- Granted CP to change trans. location, and type trans., and make changes in ant. system for VHF -TV COMMERCIAL STATION BOXSCORE translator. KO5CG, KO9GA, K13FR Guymon and Straight, Okla.- Granted CP's to include Compiled by FCC, Aug. 31 Hardesty. Optima and rural area south of Guymon, all Oklahoma, in principal com- AM FM TV munity, change type trans. and make Licensed (all on air) 3,938 1,155 523 changes in ant. system for VHF -TV trans- CP's on air (new stations) 52 50 56 lator. CP's not on air (new stations) KO4AH, KO6AT, K11BP, K13B0 Story, 82 190 88 Sheridan and Fort MacKenzie, Wyo. - Total authorized stations 4,072 1,395 667 Granted CP's to change type trans. for Applications for new stations (not in hearing) 166 208 79 VHF -TV translator; also make changes in Applications for new stations (in hearing) 68 54 59 ant. system for KO4AH. Total applications for new stations 234 262 138 KO9GL, KO9GM Beverly area of Texar- kana. Tex., and Allendale area of Shreve- Applications for major changes (not in hearing) 199 49 30 port, La.- Granted mod. of CP's to change Applications for major changes (in hearing) 42 5 10 type trans. for VHF -TV translator. Total applications for major changes 231 54 40 *WPSX -TV Clearfield, Pa.- Granted ex- Licenses deleted 1 i 0 tension of completion date to March 22, 1965. CP's deleted O 0 0 Actions of Sept. 21 'Does not include seven licensed stations off air. Sweet Grass TV Club, Big Timber and 'Includes three noncommercial stations operating on commercial channels. Boulder Creek area, Otter Creek and Big Timber Creek and Melville, Mont.-Granted CP's for new VHF -TV translators, on channels 10 and 13, to rebroadcast programs of KOOK -TV (ch. 2), and KGHL -TV (ch. 6) both Billings, Mont. Granted licenses for following FM's: kw aur.; change type trans. and type ant.; Granted CP's for following new VHF - KARR -FM Great Falls, Mont.; WTHG -FM condition. TV translators: Mohawk -Hudson Council on Jackson, Ala.; WIRJ-FM Humboldt, Tenn., *WREG(TV) New York -Granted mod. of Educational Television, on channel 4, Scho- and specify type trans.; ERP 2.83 kw; ant. CP to change ERP to 500 kw vis. and 275 kw harie and Middleburg, N. Y., to rebroadcast height 310 feet. aur.; change trans. and studio locations to programs of WMHT -TV (ch. 17) Schenec- KODE -AM -TV Joplin, Mo.- Granted mod. Brooklyn, N. Y.; type trans. and type ant., tady. N. Y.; North Platte Television Inc., on of licenses and CP to change name to Gil- and ant. height to 580 feet, and make channels 9, 10 and 11. Ogallala, Curtis and more Broadcasting Corp. of Missouri. changes in ant. system. Grant, Neb., KNOP -TV (ch. 2) North Platte. KTVR(TV) La Grande, Ore. - Granted Granted CP's to replace expired permits Neb. mod. of CP to change trans. location to 17.5 for following new VHF -TV translators: miles east of La Grande; specify studio lo- KO2DN, Agness Translator Inc., Agness, Fines cation, and change type ant. Ore.; K13EE Bison Commercial Club, Bison,Bi, Orchards Community Television Associa- S. D. K12EG Aztec Non -Profit TV Associa. o By memorandum opinion and order, tion Inc., Lewiston, Idaho -Granted CP for tion Inc. Aztec, N. M.; KO7FN, Baker Com- commission ordered Forrest G. Conley to new UHF -TV translator, on channel 74, to munity Services District, Baker, Cailf. forfeit $1,000 for wilful or repeated viola- rebroadcast programs of KWSC-TV (ch. 10) Following were granted extensions of tions of Sec. 73.93(c) of rules by failing to Wash. completion as WENN Birming_ employ first-class operator on full -time basis Pullman, dates shown: at KTOW Sand Springs, Okla., or not having Liberty Television Inc., Eugene Ore. ham. Ala., to March 19, 1965; WETC Wendell - written contract with part -time first-class Granted CP for new VHF -TV translator. on- Zebulon, N. C., to March 15, 1965; KDHL Fairbault Minn.. to Dec. 1; WEEZ operator. Conley's response advanced no channel 11, to rebroadcast programs of Chester. valid reasons to warrant reduction of penal- KEZI -TV (ch. 9) Eugene. Pa., to March 30, 1965; WRAN Dover, N. J., to March 15, 1965; WERX Wyoming, Mich.. ty specified in July 22 notice of apparent WRAA Luray, Va.- Granted license for to Feb. 25, 1965; KXEN Festus -St. Louis, liability. Commissioner Hyde abstained from AM. Mo., to March 30, 1965; WFYC Alma, Mich., voting. Action Sept. 30. WSRA Milton, Fla.-Granted licenses cov- to March 9, 1965; WLIB New York, to ering an increase in daytime power; and in- March 15, 1965; WROW -FM Albany, N. Y., to Rulemakings stallation of new trans. March 24, 1965; WSVL -FM Shelbyville, Ind., WMTS Murfreesboro, Tenn.-Granted li- to Nov. 14; WTTM -FM Trenton, N. J., to PETITIONS FOR RULEMAKING FILED cense covering change in frequency, in- March 18, 1965; WMVR -FM Sidney Ohio, to WHO -TV Des Moines -Palmer Broad- crease in power, and installation of new Dec. 1; WMJR(FM) Fort Lauderdale, Fla., casting Co. Requests institution of rule - trans. to March 7, 1965; WXRI(FM) Norfolk, Va., making proceedings to make following WOR New York -Granted licenses cover- to Dec. 1; WMAJ -FM State College, Pa., to changes in FM table of assignments: (all ing installation of new trans.; of auxiliary Dec. 31. Iowa cities) Oskaloosa: delete channel 292A; trans. and increase In power, and auxiliary WSOC Charlotte, N. C.-Remote control add 295A, Ottumwa: delete 257A and 285A; ant. permitted for main and auxiliary- daytime add 224A and 249A, Perry: delete 292A; add WABA -FM Aguadilla, P. R.- Granted li- and alternate main -nighttime trans. 285A, Marshalltown: delete 296A; add 221A. cense for FM. Knoxville: delete 221A; add 257A, Fort WSMJ(FM) Greenfield, Ind. -Granted li- WABI Bangor, Me.- Remote control per- Dodge: delete 232A; add 233 and 221A, cense covering change in ERP, and installa- mitted; conditions. Cherokee: delete 232A; add 285A, Carroll: tion of vertically polarized ant.; correct geo- WENR -FM Chicago -Granted CP to change delete 286; add 224A, Dubuque: add 225, graphic coordinates. ant.- trans. location, decrease ERP to 17.5 Muscatine: delete 225; add 237A, Cedar WAVU -FM Albertville, Ala.- Granted li- kw, increase ant. height to 720 feet, and in- Rapids: delete 238; add 243 and Iowa Falls: cense covering changes in ant. height and stall new ant.; conditions. add 237A. Received Sept. 17. ERP, and installation of new trans. and new Kearney, ant. K72BK Neb.- Granted CP to WIGS Gouverneur, N. Y.- Genkar Inc. WCLV(FM) Cleveland- Granted mod. of change type trans. for UHF -TV translator. Requests institution of rulemaking proceeding to assign class C FM to Gouverneur. license to change name to Radio Seaway Actions of Sept. 23 Inc. Received Sept. 18. WCTC -AM -FM New Brunswick, N. J.- Granted CP's for following new VHF -TV o West Palm Beach, Fla. -WJNO Radio. Waived Sec. 73.30 (a) and 73.210(a) of rules, translator's: Plentywood Translator Corp., Requests petition for rulemaking and order and granted mod. of licenses to extent of on channel 10, Plentywood, Antelope. Medi- to show cause with respect to following permitting relocation of main studio and re- cine Lake and Wanco, Mont., to rebroad- changes in FM assignment table: Miami: mote control point beyond corporate limits cast programs of CKCK -TV (ch. 6), Regina, delete channel 282; add 298. Cocoa Beach, of New Brunswick. Sackatoon, Canada; Phillip County TV Asso_ Fla.: delete 282, add 281. Clewiston, Fla.: KZAM(FM) Seattle- Waived Sec. 73.210(a) cation, on channel 13, rural area northeast delete 280A, add 221A and West Palm Beach: of rules, and granted mod. of license to ex- of Malta, Malta and Strater, Wagner and add 283. Received Sept. 22. tent of permitting relocation of main studio rural area northwest of Malta, Mont., KRTV- to WMAX -FM Grand Rapids, Mich. -Re- and remote control point beyond corporate TV (ch. 3) Great Falls, Mont.; Southeastern quests petition for notice of proposed rule - limits of Seattle. Broadcasting Corp., on channel 5, Fork making to amend FM table of assignments KBLU -TV Yuma. Ariz. -Granted mod. of Mountain and Coalfield, Petros and Wart- as follows: Grand Rapids: delete 267 and CP to change ERP to 11.2 kw vis., and 5.6 burg, Tenn., WBIR -TV (ch. 10) Knoxville, Ionia, Mich.: add 267. Received Sept. 22.

BROADCASTING, October 5, 1964 95 What's new in radio audience measurement ?

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96 BROADCASTING, October 5, 1964 Wallis is one of those broadcast metropolis which contains them. E veterans who always has retained Wallis secret Because of this understanding of the a youthful enthusiasm about radio's dy- orientation and loyalty of his audience, namic dimensions and its ever- expand- Mr. Wallis has guided WIND into a year - ing vitality. is interest in round continuing series of "umbrella" Even at a very "tender age," he re- promotions designed to establish identi- members, "I was just in love with ra- fication of the station intimately at the dio." He wanted it to be his life, but he the listeners neighborhood level. One recent ex- didn't dream then his career would in- ample was the theme "Nice Things clude running one of the nation's most Happen to People Who Listen to WIND." 1961 after the station's years of prominent independent stations. May All Chicagoans heard and read about and its color- Now general manager of Westing- outstanding achievements it for three months through the heavy ful history might have given pause to house -owned WIND Chicago, Mr. Wallis advertising in many media, but many of background. But not only has a good decade of Westing- men of less extensive them became personally involved with challenge with his house Broadcasting Co. station assign- he bit into this WIND in their own local area. usual zest: "The problem is not how to ments under his belt but he preceded To cite a few typical examples, WIND the station on top, but 'where do that with two decades of diversified ac- keep paid for all the milk purchased in a you go from up'." complishment, chiefly at WIP Philadel- supermarket, bought up all the parking Wallis firmly believes "every- phia. In fact about the only job Mr. Mr. meters in another area and fed the coin thing is local." He feels that most peo- Wallis hasn't done around a station is slots of a laundromat. It also bought ple today have a much stronger identi- engineering. all the fares on a Chicago River corn - fication with their immediate suburb or "When it comes to wires and tubes, I muter boat (used by many Michigan community than they do with the great know when to leave well enough alone," Avenue agency and advertising execu- he says. tives) and paid for marriage licenses Basics Are a `Must' Just like many at city hall. other boys who made receiving sets out Radio Listens, Too Each month for of old Mother's Oats boxes, young Ed WEEK'S PROFILE more than three years Mr. Wallis and Wallis dreamed of some day command- his department executives have individ- ing the "mike" at the other end of that ually made visits to different commu- magic wireless link. He especially nities in the greater Chicago area. wanted to do radio sports. They talk at some length with the gov- The motivation may have been the erning officials, civic, religious, educa- breathless air delivery of Joe Tumeltee, tional and business leaders there. sports commentator for Cities Service, A recent serious problem in Elmhurst, or the fact that while still in school he Ill., concerned its sewer system. WIND'S made some pin money writing for the series of documentaries and news re- Germantown Telegraph, a suburban ports on this otherwise mundane subject weekly, and as high school sports string- were cited for helping to produce an er for the Philadelphia Record. Today, overwhelming three -to-one vote in a Mr. Wallis isn't quite sure of the specific referendum which met the need and inspiration. which, but a short while earlier, had been But he does recall that when a friend expected to be impossible to carry. working at the Germantown studio of WIND'S shows were more than just WIBG Philadelphia offered him the "about" the sewer problem. They en- chance to read sports news one evening gaged the city officials and citizens in when the regular man was missing, he two -way radio talks and included the didn't hesitate a moment. Soon he had staging of a major straw vote preceding the evening job for good and it was the referendum. followed by summer relief and part - This is the kind of "listener action" time work there and at wit.. that Mr. Wallis tries to inject into all Mr. Wallis doesn't hesitate to explain George Edward Wallis-Gen. mgr., WIND of the station's wide range of editorials, how essential such early practical Chicago; b. Nov. 25, 1915, Philadelphia; news and feature documentaries. It grounding in all phases of the creative Geraghty School of Journalism, Philadel- holds for WIND'S interpretation locally side of radio will always be. It was this phia, 1932-34; Western Reserve U., Cleve- of the Westinghouse station projects land, 1934-36; announcer, WIBG Philadel- broad grasp of fundamentals, he be- phia, 1933; announcer, writer, producer- such as the Focal Point series on basic lieves, which helped him to better un- director and production mgr., WIP Phila- public issues. derstand the relative importance of sales delphia, 1934 -39; sales promotion mgr., Glamour and Fun He pumps his promotion, public relations and adver- WIP, 1939 -41; program director, WIP, flair for showmanship into entertain- 1941 -46; advertising and sales promotion tising in station operation as well as the mgr., WIP, 1946 -54; advertising and sales ment programing too. A station like varied responsibilities of management. promotion mgr., WPTZ(TV) Philadelphia WIND with a lineup of strong air per- Need for Empathy When writers of (now WRCV -TV), 1954-56; advertising and sonalities may pose a challenge at vaca- WIND'S numerous documentaries and sales promotion mgr., KYW-AM -TV Cleve- tion time. But last year Mr. Wallis land, 1956-57; sales mgr., KYW, 1957-59; news specials appear to be battling a gen. mgr., WOWO Fort Wayne, Ind., 1959- solved this by replacing each disk jockey critical deadline, Mr. Wallis sympatheti- 1961; gen. mgr., WIND, May 1961; m. with stars like Eddy Arnold, Sebastian cally can recall his early years at WIP. Gwendolyn E. Ross of Grand Island, Neb., Cabot, Mort Sahl, Phyllis Diller, He wrote weekly drama scripts for the June 21, 1937; children -Gary, 24, and Charles Farrer, George Jessel, Phil Robin, 17; president, Broadcast Advertis- Les house stock company as well as the ing Club of Chicago; VP- director, Ameri- Foster, Paul and Frank Parker. weekly dramatization of the news plus can College of Radio Arts, Crafts & Sci- It was such a hit with listeners and various daily features. There was no ences; member, Business Advisory Coun- advertisers that Mr. Wallis repeated the prerecording then, he points out; every- cil, Chicago Urban League; vestryman, St. format this summer. The success of thing went "live." Mark's Church, Barrington, Ill.; hobbies - the repeat quite likely assures the idea collecting U. S. specialty stamps and Taking over as manager of WIND in horseback riding. as a regular feature, he feels.

BROADCASTING, October 5, 1964 97 EDITORIALS Enlightened self -help Unfinished report IN tackling the ratings problem broadcasters have gone a HE Warren Commission report on the assassination of long way toward proving that self -regulation as a means I President Kennedy and the incredible events that fol- of avoiding government intervention sometimes can work. lowed is now official. It will be text for students and his- Only months ago the outlook was bleak for all rating torians from now on. services. It looked very much as if legislation would be No one can fault the logic of the basic findings. But enacted to saddle them with direct government control. posterity will learn from the official report, standing alone, Although they are not out of the woods yet, there are that the news media were in "general disorder" and that they hopeful signs, thanks to plans evolved by the Broadcast Rat- lacked "self- discipline." ing Council Inc., which remain to be implemented. The It is this part of the report that should not forever stand plans, outlined to the House investigating subcommittee by without amplification. Particularly is this so in the case of Donald H. McGannon, council chairman and president of the broadcast media, and notably television which won the Westinghouse Broadcasting Co., provide for minimum stand- plaudits of all for its restrained and faithful coverage of ards for ratings services, accreditation and audits. Com- those four days in November. Walter Lippman, the eminent mittee members, led by Chairman Oren Harris, praised the columnist, recently described the television camera as "the council for "remarkable and encouraging progress." Only truth machine." months before they had thrown the book at the rating serv- The job of a reporter, whether he works for newspapers ices and at broadcasters who were not "masters of their own or for broadcasting, is to report. He must dig and probe. house." These reporters covered the biggest story of their time in To work, self -regulation must be enlightened. Rating serv- Dallas during those four fateful days. They didn't make the ices are not government licensees. Broadcasters, as their ground rules. These were the responsibility of the Dallas primary customers, are in a unique position to call the plays. law enforcement authorities. They erred. The news media Compare the ratings posture with that of the NAB's self- simply mirrored those errors. regulation codes. Here, broadcasters as licensees, saw the Steps already have been taken to implement the Warren regulatory authority, the FCC, attempt to adopt the com- Commission recommendation that a code of professional mercial time provisions of the codes as part of its own rules conduct for all news media be considered. All news media and thereby destroy the very essence of self- regulation. and news associations (including the networks which are It took Congress to vitiate that action. In the ratings news associations, too) should participate. situation the dealings are with Congress and not with an We may be pardoned if we have misgivings about parti- agency seeking to make work and garner headlines. cipation of lawyers in this project through a committee of the American Bar Association. The bar, with certain notable Fruits of competition exceptions, lives in the dark ages where news media are concerned. Witness, for example, Canon 35 which for dec- ALTHOUGH early ratings in a new television season are ades has precluded access of other than pencil- and -pad -re- by nature audience measurements inconclusive, the of porters to the courts. the past couple of weeks a suggest the possibility of real Implicit in any effort to control coverage of the news is three -way network race in 1964 -65. the danger of tampering with freedom in our democratic The true state of competition networks among the will society. The kind of controls that can be invoked to avoid not be known until all the new shows have been introduced overcrowding without endangering freedom are those which and new audience habits have been formed and measured by presently are used, for example, in covering trips by the more comprehensive surveys than the overnight Trendexes President. Plane capacity is limited so that all who might and Arbitrons that are so far the only "national" ratings wish go. The has worked for that are available. Yet the evidence at hand indicates little to can't pool arrangement newspapers, newsmagazines, press associations, as well as for likelihood that any one network is headed for the kind of radio and television. one -sided dominance that has characterized some seasons in the past. On the whole the equalization of network competition for the mass audience must be considered a healthy sign of a maturing enterprise. It has been made possible by the availability, to all three networks, of enough advertising support to finance the very great investment of risk capital in new program ventures. The intensifying competition tends to generate both the incentive and the means to search for new program forms and treatments. It can result only in a diver- sification of program types and an improvement in program quality. The more nearly even distribution of total audience among the networks will also accelerate the sophistication of advertising placement. Mass alone will no longer be the dominant factor in the advertiser's choice of show. The nature of the audience, its age, its economic status, its educational level, will become at least as important in the selection of the television advertising vehicle as its total size has been. In such a climate shows that attract relatively smaller audiences of relatively higher buying power may in turn have stronger chances of attracting advertising revenue. Drawn for BROADCASTING by Sid Hix From the strong competition that is now developing among the networks, it is the viewing public that emerges as the "In my case the school was a drop -out.... I was enrolled winner. in Continental Classroom!"

98 BROADCASTING, October 5, 1964 Represented Nationally by Edward Petry & Co.. Inc.

TELEVISION CHANNEL 5 NBC 100,000 WATTS MINNEAPOLIS ST. PAUL

HUBBARD BROADCASTING, INC. The trouble started with lobsters.

Harry Malone's railroad let them go to pot.

Attorney George Denham wins suit against Harry

...and loses his heart to client Jane Osgood.

It all happens in "It Happened to Jane," a wildly funny film in color, with a great cast headed by Doris Day, Jack Lemmon, and Ernie Kovacs. It's one of 60 outstanding hits from the Columbia Post-'50 Group II, distributed exclusively by S creen Gen