OCTOBER 5, 1964 50 CENTS 77/ 33D YEAR Broadcast:fig THE BUSINESS WEEKLY OF TELEVISION AND RADIO New products find TV a medium that produces sales. p27 C-P's piggyback stand begins to influence stations. p36 He isiltes,Ol have duty to make ETV grow. p44 '6'1n/sheets: what's on the networks this fall. p83 .... _pi._ coPLETE INDEX PAGE -4....../.., 1 t.., -ni ,:.r, The final touch that makes the difference Not much adcréd light, but it cdnipletes the setting. With KOB Albuquerque WTAR ...Norfolk-Newport News Spot Radio you select the best setting for your message WSB Atlanta KFAB Omaha -when people are using your product, for example. Spot WGR Buffalo KPOJ Portland Radio's timeliness increases the effectiveness of im- WGN Chicago WRNL Richmond pressions made in other media. Its the final touch that WLW ...... Cincinnati' WROC Rochester WDOK Cleveland '1, sells your product. KCRA Sacramento RADIO DIVISLON WFAA ..... Dallas-Ft. Worth KALL Salt Lake City KBTR Denver WOAI San Anto'io KDAL Duluth-Superior KFMB San giego KPRC Houston KYA San Francisco WDAF Kansas City PETRY & CO.. KMA Shenandoah IEDWARD KARK Little Rock WINZ Miami WGTO. Tampa-Lakeland-Orlando KSTP Minneapolis St. Paul KVOO Tulsa Intermountain Network Radio New York Worldwide THE ORIGINAL STATION REPRESENTATIVE NEW YORK CHICAGO ATLANTA BOSTON DALLAS DETROIT LOS ANGELES PHILADELPHIA SAN FRANCISCO ST. LOUIS A New Broadcast Representative Corporation NEW in the sense that the firm is a brand new corporate entity, namely BROADCAST COMMUNICATIONS GROUP, INC. But not new in the sense that the firm is one of the oldest broadcast sales organizations in the industry. What used to be the sales organization of the Crosley Broadcasting Corporation is now B C G. Our raison d' etre is to represent other dynamic broadcast facilities across the nation in addition to the Crosley Radio and Television Stations. Rather than make majestic statements about corporate creeds and accomplishments, we shall let the past and the future speak for us. BROADCAST COMMUNICATIONS GROUP, INC. Selling broadcast time since 1941 EXECUTIVE OFFICE: 415 Madison Avenue, New York, New York 10017 H. Peter Lasker, President NEW YORK CHICAGO CLEVELAND W LW RADIO, Cincinnati / TELEVISION STATIONS: WLW-T, Cincinnati / W LW -C, Columbus / WLW-D, Dayton / W LW -1, Indianapolis BROADCASTING, October 5, 1964 3 Reach the market Not ONE segment over and over - Whether MULTI -CITY TV MARKET L your product is food, drugs, gasoline, ap- pliances, automotive, or general merchan- dise-WGAL-TV SELLS because you reach SLIMLY 7.. the whole market every time. No other POTTSVILLE station or combination of stations in the íti Channel 8 area can claim total- market reach. HIN READING P\ COMMON HARRISBURG CARLISLE 5V., ,,.,. :..f S G " `® LANCASTER EPACIS YORK Cx.M,S .,,SV¢u ,4 a- S GETTYSBURG WGAL -T vu ...... C _.._.. .L.._. 0.110, ., , Channel 8 WISTATIMSTEN Lancaster, Pa. gW11 5rij Representative: The MEEKER Company, Inc. New York. Chicago Los Angeles San Francisco 316,000 WATTS rT Steinman Television Stations Clair McCollough, Pres. WGAL -TV Lancaster, Pa. KOAT -TV Albuquerque, N. M. KVOA -TV Tucson, Ariz. 4 BROADCASTING. October 5, 1964 Polishing Emmy CLOSED CIRCUIT National Academy of Television Arts and Sciences reportedly is pro- CBS broadcast center and Reeves What galls broadcasters most about posing to scrap former Emmy award Sound Studio, commercial recording public- notice rule is its insistence that selection system of choosing winners house, in New York, bore out Mr. they buy space in rival advertising me- by vote of whole membership and Henry's heretofore expressed opinion dium. Federal Communications use new and complicated procedure Bar that voltage unit readings do not in- Association has begun study of situa- described as arrangement of "panel dicate so- called `loudness," but that tion, hopes to come up with recom- plateaus." Major criticism of former other factors are inherent in recording mended changes by end of year. method was that voting practices gave which appear to "irritate" viewers. Thomas W. Wilson, FCBA president, rise to "bloc balloting" among net- General opinion is that determination says regulation has benefitted nobody works, with NATAS members often of these factors will take considerable and is burden to small- station owners. voting on programs they didn't actual- discussion and study. Visit to CBS ly see. New plan is designed to avoid and Reeves was made by all commis- TV booster that criticism. sioners except Robert T. Bartley, who Academy officials met with CBS -TV remained in Washington. Outlook is bright for banner year in executives Friday (Oct. 2) and were television by General Mills, whose scheduled to meet with ABC and NBC Manhunt gross time billing in network and spot people this week. If networks accept may reach as high as $40 million in new Emmy awards procedure, Acade- It's still wide -open race for top job 1964 as compared with $29.4 million my is tentatively set to announce it at National Association of Broadcast- in 1963. Television Bureau of Adver- on Oct. 15, probably at news con- ers, as indicated last week when NAB tising figures show that General Mills ferences held on both coasts. presidential selection committee so- investment in TV in first half of this licited recommendations from all NAB year rose by more than 30% over last year's comparable figure $14 Teeth for code members (story page 58). But com- of mil- mittee hopes to submit recommenda- lion, and second half is traditionally tions for decision of NAB boards at bigger spending period for company. Confidential 88 -page draft of in- Palm Springs, Calif., Jan. 25 -29. Company's sales for present fiscal terim report of Senate Juvenile De- year's first quarter increased by almost linquency Subcommittee recommends Here are some men who are under $6 million over $128.7 million sales (1) broadcasters take steps to curb al- active consideration but whose availa- of first quarter of preceding fiscal year. leged excesses in violence and sex in bility has not yet been checked: Repre- programs, (2) National Association of sentative Walter Rogers (D- Tex.); Eu- Broadcasters provide "more effective gene Zuckert, secretary of Air Force; Curtis radio quest sanctions" for its code and (3) failing Fred A. Seaton, former Republican Curtis Publishing Co., headed by this, broadcasters "should give serious senator from Nebraska and secretary ex -NBC Radio chief Joe Culligan, is thought to supporting legislation that of interior in 1956 -61 whose family actively bidding for radio stations in would make the NAB code manda- owns stations and newspapers in Ne- major markets. Last week $5 million tory." Now in hands of eight- braska and Kansas; C. Howard Lane, member offer for 50 kw property in one of top panel headed by Senator Thomas KOIN- AM -FM -TV Portland, Ore.; Ed- J. 10 markets was rejected. Curtis is now Dodd (D-Conn.), and believed to have mund C. Bunker, president, Radio Ad- expected to go after 5 kw independent approval vertising Bureau, and Lester W. Lin - of four Democrats, draft in same market. makes no legislative recommendations dow, executive director, Association of to Congress but hints heavily that legis- Maximum Service Telecasters. Num- lation would be sought if broadcasters ber of prominent broadcasters have On the barrelhead fail to perform to panel's satisfaction. told selection committee they're not available. They include Clair Mc- Multi- million budgets of major po- Draft bows to constitutional pro- Collough, J. Leonard Reinsch, Donald litical parties are being handled hap- tections of free speech and press and McGannon, John Hayes, Ward Quaal, hazardly, particularly in purchase of acknowledges government shouldn't A. Louis Read, Dwight Marlin and TV and radio time. Organizations control programs, but urges FCC do Otto Brandt. thrown together for short campaign more to keep licensees in line. As expect- haven't operated smoothly and have ed, Dodd subcommittee's staff found Fixit study experienced difficulties in clearances evidence that, it claims, shows causal with stations as well as with networks, particularly since payment in advance relationship between violence children Broadcast lawyers have set out to is required and well - view and aggressive behavior. Mean- figure ways of persuading FCC to tone cash, even with heeled Democrats, isn't easy to find. while, NAB -government study group, down its requirement that stations set up in 1962, is about to announce solicit public comments to FCC when- Each party has to watch its expendi- grants for research in this field. ever they apply for license renewal tures because law allows only $3 mil- or major facilities change. Rule, which lion for national campaigns through Dig that crazy noise has been in effect four years, has laid national committees. With each party an egg-as special analysis in BROAD- expected to spend several times that FCC Chairman E. William Henry CASTING, Aug. 31 indicated. Despite amount, money must be channeled apparently can now count several of requirement that stations make an- through state and even local organiza- his fellow commissioners in on his be- nouncements on own air and in news- tions which must be given air exposure lief that solution of problem of "loud" paper ads, public response has aver- as purchasers. Whole story won't come commercials is complicated. At least aged only one letter per station -and out until after elections and, if current some of six commissioners (including 80% of what little mail there is has methods continue, it will be master- Mr. Henry) who last Thursday visited been favorable to licensees. piece of confusion and contradictions. Published every Monday, 53rd issue (Yearbook Number) published in January, by BROADCASTING PUBLICATIONS Inc., 1735 DeSales Street.