TAG, It's You! a NEW SPIN on an OLD GAME
Total Page：16
File Type：pdf, Size：1020Kb
Student Life Magazine The University of Advancing Technology Issue 5 SUMMER/FALL 2009 03 TAG, IT’S YOU A New Spin on an Old Game S N A P I T 50 D IGITAL DREAMS DO COME TRUE a Western Short FILM Destined for Greatness 24 Rise to The Surface Three Students Build a Multi-Touch Computer $6.95 SUMMER/FALL T.O.C. • • • LOOK FOR THESE MICROSOFT TAGS 04 TAG, IT'S YOU! A NEW SPIN ON AN OLD GAME TA B L E O F CON T E N T S GEEK 411 ISSUE 5 SUMMER/FALL 2009 ABOUT UAT 10 WE’RE TAKING OVER THE WORLD. JOIN US. 32 GET GEEKALICIOUS: T-SHIRT SALE 41 THE BRICKS (OUR AWESOME FACULTY) 49 THE MORTAR (OUR AWESOME STAFF) INSIDE THE TECH WORLD FEATURE 6 BIG BRAIN EVENTS STORIES 26 DEADLY TALENTED ALUMNI 35 WHAT'S YOUR GEEK IQ? 36 GO PLAY WITH YOUR DOTS 24 RISE TO THE SURFACE 38 WHAT’S HOT, WHAT’S NOT ThE RE STUDENTS BUILD A MULTI-TOUCH COMPUTER 42 DAYS OF FUTURE PAST 45 GADGETS & GIZMOS GEEK ESSENTIALS 12 GEEKS ON TOUR 18 DAY IN THE LIFE OF A DORM GEEK 30 LET THE TECH GAMES BEGIN 40 YOU KNOW YOU WANT THIS 46 HOW WE GOT SO AWESOME 47 WE GOT WHAT YOU NEED 22 GEEKILY EVER AFTER 54 GEEKS UNITE – CLUBS AND GROUPS HWTOO W UAT STUDENTS FELL IN LOVE AT FIRST SHOT STORIES ABOUT REALLY SMART PEOPLE 8 INVASION OF THE STAY PUFT BUNNY 29 RAY KURZWEIL 34 GEEK BLOGS 50 COWBOY DREAMS 20 DAVID WESSMAN IS THE MAN UAP T ROFESSOR DIRECTS FILM 16 LIVING THE GEEK DREAM 33 INTRODUCING… NEW GEEKS 14 WE DO STUFF THAT MATTERS 2 | GEEK 411 | UAT STUDENT LIFE MAGAZINE 09UT A 151 © CONTENTS COPYRIGHT BY FABCOM 20092008 LOOK FOR THESE MICROSOFT TAGS THROUGHOUT THIS S ISSUE OF GEEK 411 N AND TAG THEM A P TO GET MORE OF I THE STORY OR T BONUS CONTENT. Get the free app for your phone at http://gettag.mobi WHAT IS MOBILE TAGGING? It’s INSTANT INFORMATION & ENTERTAINMENT. It's technology that has the potential to turn nearly everything in the world into a three-dimensional hyperlink. That’s right, physical objects can now be interactive in a whole new and less personal way – by pointing your phone at a storefront or a tee shirt or a sign, you can get instant access to information and entertainment online. The game of “tag, you’re it” is likely as old as humanity, which is how you techno- geeks out there might feel about Microsoft Tags – the little colorful square grids you see throughout this issue of Geek 411. What’s the big deal, you may wonder. This technology has been around for a while, you might say to yourself, mid-yawn… (Read more on page 4) WHERE ELSE HOW DO I GET WILL I SEE IT? STARTED? STEP #1 Go online with your mobile phone to http://gettag.mobi Or go to www.microsoft.com/tag/content/download/ Mobile tagging is already being used in a number of interactive STEP #2 communication applications: • Real Estate - Link signs and flyers to market real estate Look for Microsoft Tags in this issue of Geek 411. • Movies - Link ads and posters to movie trailers and show times Open the Tag App on your phone and point the camera at the Tag. 50 COWBOY DREAMS • Advertising - Link print advertising to an online campaign • GPS - Link web content to download directions UAT PROFESSOR DIRECTS FILM STEP #3 • Personal - Link people to your profile, blog, site, or contact info Be amazed by the instant access to more content online and tell all your friends about it! • Music - Link music lovers to the latest releases GEEK 411 | UAT STUDENT LIFE MAGAZINE | 3 ame G Spin on an old TAG,ew N A S N A P I IT'S YOU!T For more of this story, tag this, or go to www.uat.edu/tag 4 | GEEK 411 | UAT STUDENT LIFE MAGAZINE It’s true that two-dimensional barcode can be either a four- or eight-color system. The eight-color HCCBs can amount to 3,500 ametechnology, rooted originally in Japan, has been characters per square inch, or 875 bytes of data. out there for over a decade and has been applied G Perhaps the most exciting part of this new technology developed by Microsoft is the in mobile marketing already for at least six years. For example, the QR Code was originally created by the Japanese ability for publishers and marketers to collect reporting data and know how many times corporation, Denso-Wave in 1994. These bar codes resemble old school it was seen, where and even by whom. This ability is due to the fact that Microsoft’s Pac Man mazes. QR stands for the “quick response” of the event triggered servers are between the Tag and its final target, so information can be captured in the by the code embedded in the maze. Although they started out in the beginning as servers as well as relayed. This opens the door to vast possibilities in the evolution of tracking codes for vehicle manufacturers, these QR Codes remain the most popular 2D mobile tagging, including one-to-one communications for custom, personal offers and barcodes throughout Asia to this day, currently used primarily for mobile tagging. promotions. N ow, Microsoft has emerged with its own new and improved version of the 2D barcode. They’re calling it Microsoft Tag. It has its own look – a little sexier than the black and white mass of dots that make up the Semacodes and other, similar 2D barcodes. Microsoft Tags are composed of colorful pin on an oldlittle interlocking triangles grouped together in a square. The triangles of each Microsoft S Tag are arranged as a distinctive series that identify it as unique. Unlike past technology, the Microsoft Tags don’t store any information, hence their smaller size. They are merely holding in their pattern a unique ID that can access information on Microsoft servers. This allows much more flexibility with how the Tags can be used because it can attach more and more varied information to each Tag. ew H ow does it work? Surprisingly Microsoft Tags usher in simply. Microsoft made a N a whole new era to the downloadable application game, adding dimension available for free that can be A and suspense. Not only are installed on several different the Tags smaller and cooler types of phones, including looking, but they’re much Windows Mobile, iPhone, J2ME, more versatile in terms of Blackberry and Symbian S60. application. The phone must have a camera and an internet connection, obviously. Once installed, all you have to do is launch the application on your phone, which will put it in camera mode, then point. The camera will see the Tag and instantly take you to the website or content it’s associated with. Just like magic. To get the application, go to http://gettag.mobi on your phone’s browser. Then, try it out by pointing it at the Tag on this page or any of IT'S YOU! the tags in this issue of Geek 411. Try it from different distances and angles. If you’ve experienced 2D barcodes in the past, you’ll notice a significant improvement. For more of this story, tag this, or go to This whole business of object hyperlinking is full of potential, especially to the technically www.uat.edu/tag inclined mind. This is the beginning of the internet extending from the electronic into the physical world of objects, places, people. Think of it – what if this technology evolved to where you could point your device at the face of a stranger and instantly know more about her, like her name and favorite color, or maybe her favorite song would start playing. Like social networking but extended into everyday interactions. Those of us who Just by pointing your phone at a Tag, it can instantly play you a movie trailer, dump choose to can become walking profile pictures, just waiting to be clicked on, added as a you into a shopping cart with a discount code, give you directions and a map based on friend. where you’re standing, show you a menu, display a dynamic website, even fetch you a file download or load a new contact into your address book. A nd if all that wasn’t fun enough, you can even create The new technology developed by Microsoft engineers for these Tags is called High your own Tags. Capacity Color Barcodes (HCCBs). Because the barcode is four colors, it needs a mere four symbols (four varied color triangles) to store one byte of information. The previous Microsoft is famous for their developer tools, so it’s no surprise that they’ve made their technology using the black and white matrix requires eight symbols to store one byte of Tag Maker service available for free online, allowing anyone to create their own tags information. This way, a Microsoft Tag can be as small as 0.625 inches, or one-eighth of and use them to demonstrate the technology. This service is currently in beta, so its an inch square. cost-free access will inevitably run out once the official release happens. Meanwhile, the possibilities are mounting and a market is being created. What will our future innovators Depending on its use, the colored triangle grid of the HCCB can vary in size (number of at UAT do with this new spin on an old game? Time will tell.