JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Vol 22, No 1, pp 39-43. Published online in http://jos.unsoed.ac.id/index.php/jame ISSN: 1410-9336 / E-ISSN: 2620-8482 Banyumas Regency Tourism Potential Khosy Zufat Annaaf1 1 Faculty of Education Vocational Program, Information System, Universitas Brawijaya Abstract In line with the government's program to develop creative industries in Indonesia until 2025. The tourism industry is expected to be one of the triggering industries for creative economic growth. This journal aims to provide an overview of the tourism industry and economic activities related to this industry in the Banyumas Regency. The data used in the form of hotel occupancy data, length of stay of tourists, and number of tourists taken from the Banyumas Regency BPS. The data is used to find out how big the impact of tourism is on the community. Banyumas Regency's tourism industry still relies on natural tourism. Some of the attractions that are in need of attention of local governments because of conditions that are not maintained, thus reducing the interest of visitors. Various tourism potentials are still being developed such as a culture that blends from Javanese culture and Sundanese culture and also a combination of natural tourism and cultural tourism can develop Creative industries, Nature tourism, BPS, and Industry Keywords INTRODUCTION expected to make a sizeable contribution to The tourism industry has become an PAD. important concern since President Joko The successful development of the tourism Widodo took office. This is because tourism sector, means it will increase its role in potential in Indonesia is still not widely known regional revenue, where tourism is the main by the public and foreign tourists even though component by taking into account also the the tour has its own uniqueness and is also in factors that influence it, such as the number of line with President Joko Widodo's program for attractions offered, the number of tourists the development of creative industries in visiting both domestic and international, hotel Indonesia until 2025. The Pariwista Office also occupancy rates, per capita income, the size said that tourism development in an area could of the hotel and restaurant tax, and the size of developing the economy of the community the tourist attraction fees. The tourism industry around this can also reduce poverty. Thus has good prospects for regional economic there is an expected economic influence as a development. This journal aims to describe the result of this industrial development. development of the tourism industry and The existence of the tourism industry economic activities related to this industry in should contribute to society because of the the Banyumas Regency. relationship between tourism and local communities. As stated by the Sultan (2013) RESEARCH METHODS the empowerment of local culture as a force in This study uses descriptive research on tourism development is one of the emerging tourism in the Banyumas Regency and the trends in tourism management today. surrounding economic activities. The data is Increasing the number of tourists from taken from secondary data from the Central domestic and foreign countries can boost the Bureau of Statistics (BPS) of Banyumas Regional Original Income (PAD). The Regency. The data used in the form of hotel relationship between the tourism sector and occupancy rates, length of stay of tourists, and PAD is a functional relationship, because the number of tourists. The data is used to find out tourism sector is one of the sectors that gets how big the impact of tourism is on society. top priority in order to improve the regional economic structure and can increase independence and competitiveness. Thus it is Correspondence to Received: March, 12, 2020 Accepted: March, 21, 2020 Published: March, 30, 2020 JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI, VOL 22, N0 1, 2020, 39-43 RESULTS AND DISCUSSION Banyumas Regency also offers cultural Banyuams Regency has a myriad of tourism which includes religious tourism, tourism that is not yet known by the domestic museums and cultural sites. Cultural tourism community and foreign tourists. In Banyumas of the Wayang Sendang Mas Museum Regency there is a diversity of tourism from features various puppet collections in the area natural tourism, religious tourism, to around Banyumas. Included in this tour educational tourism, namely museums. Of package is a search for Banyumasan culture. course to increase tourists to the Banyumas The number of historical museum tourists Regency requires an appropriate marketing decreased in 2010. This could happen strategy and this must be done from the layers because of poorly maintained tourist location of government, related agencies, and the conditions. This museum is located in the community of Banyumas in particular. There middle of a city forest park and because of the are several marketing strategies that can be condition of the forests that are currently carried out such as: (1) Conducting Island untreated, rarely knows where it is. Then promotions to various mass media, namely according to the data in Table.1 the Wayang print media, electronic media and also online Sendang Mas Museum has increased in 2011 media. This is because the mass media has a to 2012 there can also be an improvement in strong enough influence on the target the place of the Wayang Sendang Mas especially tourists; (2) Making booklets, Museum by the Banyumas Regency leaflets and guide books containing tourism Government. Religious tourism began to be information in Banyumas Regency; (3) visited a lot. Saka Tunggal Mosque has been Promoting and cooperating with airlines and attracting tourists from year to year. Various several airports in Indonesia. The Banyumas improvements and tour packages are offered Regency Culture and Tourism Office around the location making it interesting. conducted promotions to several international Tourists can enjoy religious tourism as well as airports, namely Yogyakarta, Semarang and traditional cultural offerings in Banyumas Solo; (4) the Culture and Tourism Office of Regency. Banyumas Regency conducts outreach and Kalibacin hot springs do not show a socialization for tourism actors. significant upward trend in visitors. From 2009 The increase in tourism previously in 2009 to 2013 only around 5900 to 6000 visitors each from 13 tourist sites to 14 tourist sites in 2013. year. This is due to the lack of attention of the In 2013 the Banyumas district government Banyumas Regency Government to the allowed the construction of Andhang Kalibacin hot spring. Visitors are only given a Pangrenan Recreational Park tourism in hot spring bathing suit facility without any other Purwokerto. The existence of a city park does facilities being the center of attention to come not seem to have an impact on foreign tourists. to the Kalibacin hot spring. Visitors to the This park functions more as a place of Kalibacin hot spring are only visited by the recreation for local people. As the data in surrounding community. This is due to the lack Table.1 from year to year, Baturaden of attractive marketing strategies carried out Lokawisata has always been a tourist center so far by the Banyumas Regency Government visited by tourists. Tours with beautiful natural to attract foreign tourists. scenery and various cultural attractions that are displayed always attract visitors. Not far Table 1. Number of Tourism Object Visitors from the area lies the tourist attraction in Banyumas Regency for the Period of Pancuran Seven and Pancuran Tiga. Both of 2009-2013 these locations offer natural hot spring Visitors (People) tourism. To reach this location tourists have to Tourism site 2009 2010 2011 walk along more than 5 km. The scenery along Curug Cipendok 52349 5101 48446 the road leading to the foot of Mount Slamet 3 and the cool air and then there are hot spring Telaga Sunyi 3415 3020 3089 baths seems attractive to tourists by Pancuran Tiga 25111 3860 40634 remembering the facilities provided on these 6 two objects are very simple. Attractions Pancuran Tujuh 21894 2380 17568 around the Baturaden area are all managed by 9 the Banyumas Regency Government. The Bumi 1750 2569 1213 Perkemahan facilities provided by the government are Baturaden simple and modest. Lokawisata 346873 3528 39329 Baturaden 23 1 JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI, VOL 22, N0 1, 2020, 39-43 Kalibacin 5988 5859 5853 so that these two regions are included in the Wanawisata 13066 9136 10108 travel agenda list. However, the Banyumas Baturaden Regional Government can send various forms Curug Gede 22605 2071 23729 of promotion such as brochures as a way of 4 promoting its tourism industry which is Curug Ceheng 12950 1223 11978 entrusted at tourist sites that are included in 4 the agenda of the Central Java tourist route. Museum 1702 1197 1989 Wayang The existence of the 2013 Central Java visit Sendang Mas program opens Banyumas opportunities to THR Pangsar 12356 1130 8833 carry out effective promotions. Soedirman 6 Nature tourism is a mainstay of Banyumas The mosque 5765 8433 12573 tourism. Tourism development carried out in Saka Tunggal 2001 until 2012 relied on the beauty and recreational park 0 0 27307 natural wealth of the surroundings. For Andhang 6 example the development of the Dreamland Pangrenan water tourism site. The development of this Visitors (People) tour follows the current tourist trend by utilizing Tourism site 2012 2013 the wealth of water and views of the Curug Cipendok 50986 48450 surrounding hills. This development is a Telaga Sunyi 3670 4496 continuation of the surrounding natural Pancuran Tiga 50539 53507 attractions namely Cipendok waterfall. Pancuran Tujuh 38208 20714 Tourists can visit both places with the same Bumi 1359 1709 route. Tourism Development in Banyumas is Perkemahan Baturaden built in a sustainable manner. It can be seen Lokawisata 44285 43311 that cultural tourism can actually be a leading Baturaden 5 6 tourist attraction in Banyumas.