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Heiress Entrepreneur

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Heiress Entrepreneur C\ The Resource Centre Savvy \) Date: 01/04/2017 Page No: 01 Location: Main Circulation: 185000 Edition: National A MAGNA* PUBLICATION www.sawy.co.ln ?75 APRIL 2017 NEWSSTAND COPY HEIRESS ENTREPRENEUR BOPS TO HER OWN TUNE! . .. THE WAY YOU STRESSED SIT SAYS A LOT ABOUT YOU RODRICKS ENDS WITH ON GIFTING fNEFITS: HIS BRAND TO ARE YOU SCHULEN SERIOUSLY FERNANDES UP TO IT?! Copyright of the article is with the publication 14 I Believe Ananya Birla on being a Birla heiress, juggling her own businesses and pursing her musical dreams. 27 Fashion 28 FASHION FERVOUR Satya Paul's exquisite floral collection 32 HAUTE COUTURE The hottest international fads 34 STYLE PICKS Best fashion buys 36 STYLE STEPPER Wendell Rodricks and Schulen Fernandes, unplugged! 40 TREND SPOT Sizzle in the season's hottest fashion trends 45 Body & Beauty 46 FITNESS SAWY Shape up with animal moves 51 SLEEP WELL Actress Saumya Tandon shares her sleep mantras 52 BODY BASICS What does your sitting posture say about you? 56 INTIMATE SAWY Friends With Benefits - are you game? 60 HEALTHY HIGH Cues for a healthier 'n' happier life 62 UNWIND SAWY De-stress and relax 66 SEX TALK Sex queries, answered! 70 THE LOOK The hottest makeup trends 72 BEAUTY BLOOM Funky new beauty trends on the block 74 BEAUTY SAWY Summer cues for your skin and hair Cover Photograph Rohan Shresbta Makeup Rosario BelMonte Hair Gabriel Georgian Stylist Gebneila Peine SAW WOMAN "Ananya and I have known each other since we were six - when we'd create castles out of her bunk bed!! No surprise, she's the queen of pop now! She has the biggest heart and is the best friend anyone could have - she's a compassionate, loyal and understanding person." -Ayesha Khandelwal, Ananya's best friend "Ananya hasalways been a very sensitive individual who is deeply hurt when she sees suffering, hypocrisy and unjust behaviour. She is extremely self-driven and ambitious, but is also balanced. Two of her guiding thoughts have been: 'Failure is not an option' and 'Fall down seven, get up eight!'. As a daughter, Ananya is fiercely protective of me and very respectful. As a best friend, she is a non- judgemental sounding board, and is very lovingand caring! - Neerja Birta, industrialist and Ananya's mother "Ananya has a very strong business instinct. I feel particularly proud of her ability to work really hard and provide very effective leadership to her team. She has done us really proud." - Kumar Mangalam Birta, Chairman, Aditya Birta Group and Ananya's father SAWY APRIL 2017 12 "I Believe I am a 'SAVVY' woman because... "I believe that if you have a dream, own it, work hard and go for it. Age is never a barrier and gender shouldn't be.' - Ananya Birla Interviewed by Delia Almeida Photograph: Rohan Shreshta Makeup: Rosario BelMonte Hair: Gabriel Georgiou Stylist: Gabriella Deme I was away from Following one's dream has always been part of my family's the press and lineage, so I would be taking it forward not only with my music but my businesses as well. I hope I can make my red carpet zones parents, Neerja and Kumar Mangalam Birla, and eventually because my parents the entire country, proud of me. didn't want me to ACTION-PACKED CHILDHOOD My childhood has always been busy thanks to my mom. From face that side of the young, mum sent me swimming at 5 a.m every day which led to me becoming a state level swimmer. After swimming, world so soon. I'd go to school - Bombay International School, would be home by 3.30-4 p.m, followed by an hour-and-a-half of me, and he had a tiny plait. I remember getting up from homework. I had a set, disciplined routine. I also went my mom's lap, going up to him and pulling his plait, and for a lot of specialized classes like calligraphy, drama, after I did that, the bhajans and everything just stopped. dance, mathematics and santoor after school. There was another incident, where this boy used to bully Of course, there was play time too - I used to live in a my brother Aryaman, who was a very quiet boy. So we building called Palazzo near the Malabar Hill Club - and made a plan in the garden to hide behind a wall and after playing in the compound with my friends, I would throw mud on his face. I told my helper Lata to give us Little Ananya With her best friend Ayesha With sister Advaitesha and mom Neerja Birla come home and hit the bed. I also loved playing chess a signal when that boy passed by, and we threw mud on and participating in athletics, especially the 800 meters him. After that, he stopped his bullying. I then told him run. Table tennis and football were my other hobbies that what he was doing was unfair and that I wanted to as a child. give him a taste of his own medicine. This story is not funny as such, but just an indication of how we've always YOUNG & PLAYFUL had each other's backs. I was a very curious kid. I remember there was a puja going on once and all of us were sitting on the floor on As for my sister Advaitesha, even though we have a 10- gaddhas. One of the pandits' backs was slightly facing and-a-half year gap between us, I am very close to her. She 15 SAVVY APRIL 2017 I didn't spend too much time with Yash (Birla) or any TO BE A BIRLA SCION of the other family Being the daughter of the Birlas is the same as being a daughter to any normal parent. We had a very normal members. upbringing. My parents never put me in the public eye while growing up. I would attend a filmiawards night, but would not go into the press or red carpet zones because my is very mature for her age and I spend a lot of time with parents didn't want me to face that side of the world so her. She even comes to work, finishes her homework there, soon. I felt very loved as a child. and also sits in on our meetings with me. My brother is homeschooled and is currently pursuing his A levels. He However, I didn't spend too much time with Yash (Birla) is very talented and at present wants-to pursue cricket. or any of the other family members maybe because our I will support him in whichever career path he takes. I family is so big that we hardly had the time to catch up! don't spend too much time with him, but family dinners Sometimes, we do go out for lunches but I am just really and holidays are a must. We recently went on a family close to my immediate family - my mom, dad, siblings holiday to Mussorie, Hrishikesh and Bangalore. and grandmom. My father has always But the one thing I have been taught is to always stay encouraged me to true to myself and my values. They are important to keep you grounded. My mother once gave me a small follow my dreams, box and three small dolls and said, 'Anan, if you ever have a problem, tell the doll and put it in the box and make mistakes and the doll will solve the problem for you'. I still practise continue to move this exercise - I forget my worries and leave them to God. My father, on the other hand, has always forward. encouraged me to follow my dreams, make mistakes and continue to move forward... of Bombay, where I had to apply my knowledge and didn't have to just mug up things and spit them out. Till SCHOOLING TRAVAILS the 8,h grade, I was in Bombay International School, Coming to my school life, I never quite understood the after which I was homeschooled. I then went to the system of schooling until I went to the American School American School of Bombay for my IB, but dropped out for my A levels. I must say I got the best of With CuroCarte's COO - Kanupriya Verma both worlds - formal and homeschooling; and had a very close set of loyal friends. However, when I was homeschooled, I had a lot of free time, which I devoted to my music and other hobbies. After that, I took a gap year and started Svatantra. MY FIRST VENTURE - SVATANTRA Svatantra is a microfinance company, a mini lending bank of sorts. I started Svatantra when I was 17, and so am very emotionally attached to it. We lend loans to women in rural and semi-urban areas in India to financiallysupport their businesses. Svatantra means 'freedom' in Hindi, and the key aim is to encourage entrepreneurship, self-sufficiency, financial literacy and inclusion. With Advaitesha and Neerja Birla Growing up, I saw a huge income gap in our country. There were so many people on the streets without food and then there were people like me, who were blessed with so much. I always wanted to do something to give back. But I didn't believe in completely giving back because it's not sustainable. People always value things more when there is a small cost attached to it. Microfinance seemed to fit that bill. What you are doing is giving small loans to women with GUARANTEED existing businesses. You are a catalyst to expand 17 SAVVY APRIL 2017 While studying at Oxford, I learnt how to cook and do my laundry, their business and they have to repay you with a slight interest.
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