Broadcasting the BUSINESS WEEKLY of TELEVISION and RADIO

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Broadcasting THE BUSINESS WEEKLY OF TELEVISION AND RADIO

Is CATV destined for ad- supported network? p23 There may be some relief in AT &T radio rates. p38 House committee puts strong reins on pay -TV. p49 TELESTATUS: Where UHF penetrates deepest. p57 mmediate seating coast to coast. We've already sold Cat Ballou, Suddenly Last La. KLFY -TV, Las Vegas KLAS -TV, Grand Summer, Doctor Strangelove, Murderer's Rapids WOOD -TV, Topeka KTSB, Tulsa Row, Alvarez Kelly and a group of other fine KOTV, Syracuse WSYR -TV, St. Louis KTVI, features from our POST'60 FEATURE FILM Birmingham WAPI -TV, Harrisburg WTPA, VOLUME 4 catalog to New York WCBS -TV, Little Rock KARK -TV, Salt Lake City KUTV, Los Angeles KABC -TV, Philadelphia WFIL- Dayton WKEF, Milwaukee WTMJ -TV, Okla- TV, San Francisco KGO -TV, Chicago WBBM- homa City WKY -TV, Peoria WEEK -TV, Jef- TV, Dallas -Ft. Worth KDTV, New Haven ferson City, Mo. KRCG -TV, Lexington WNHC -TV, Indianapolis WISH -TV, Hous- WLEX -TV, Omaha KETV. ton KHOU -TV, Denver KLZ -TV, Albany But, there are still plenty of seats up WAST, New Orleans WVUE, Louisville front. SCREEN GEMS WLKY-TV, Honolulu KGMB -TV, Lafayette, The 1970 Peabod Award forTY news goes to Frank Reynolds. "Frank Reynolds, after a career of many years as a hard -core newsman and reporter, became, in 1968, an anchorman of ABC lEveningNews, which he shares five nights each week wi th his dstinguished colleague, Howard K. Smith. Ti lus a fnsh and engaging personality has emerged as a ger';.uine najor- leaguer.

"Besides organiz ing, witing and planning this nightly news show, Frank Re" vnolddds trenchant and pertinent commentary, which is clear! labeled as such. Consistently such commentaries arc finey- wrought jewels of precision - provocative and stim ulatzg to listeners, reflecting a unique insight on the i& ;uE of the day and giving voice to the courageous convictioi. Zv)f the author.

"For his versatility as newsman and analyst of critical and controversial Aents, Mr. Reynolds clearly merits the Peabody Award for TV news. This engrosses him as a valued member of the select company of some of his illustrious colleagues and his distinguished predecessors. In brief, there is a quality in Frank Reynolds' work that is reminiscent of Elmer Davis. No higher commendation could be uttered." George Foster Peabody Award Citation

ABC News CONGRESSIONAL CRp . ARCEPi

MURDER RATE CLIMBS... .. : -ILAS ::::ts F.hA OFF ..777, GOALS FOR DALLAS...TOR.tiP WAY 0`TM7717=. AGITATICiN.,.CAI,VII1i gI"O5.,,: i,TLY CLOUDY,..VVATER POLI. .

represented nationally by Dallas -Fort Worth is continually on the grow! According to ARB's 1969 Television Market Analysis, the Dallas -Fort Worth area is the 10th largest retail sales market and the 12th largest TV market in the United States. The people of such a gigantic metropolitan area deserve nothing but the best, and Channel 4's BIG NEWS is the best! To get your "big news" to viewers in Dallas -Fort Worth, see your 4-11 H -R representativ9 for details about our BIG NEWS. KRLD-TV The Dallas Times Herald Station. CLYDE W. REMBERT, President aA®F7. W Closet/Gait®

Expediter Walter Lake, of Los Angeles office of Had enough station reps, McGavren-Guild-PGW, FCC Chairman Dean Burch who has FCC is considering proposal that could associates. KFRE -FM will go to and fetish for getting job done without wast- hasten breakup of multistation holdings buyer. KFRE -TV will pass to Capi- other ing time, let fellow commissioner have in same markets by making sales of tal Cities as part of $110- million deal it at last Wednesday's regular meeting. such properties attractive as tax incen- involving also Triangle's WFIL- AM -FM- With broadcast agenda up and about 35 tives to sellers. Under consideration is TV Philadelphia. WNHC- AM -FM -TV New staff members, request for declaratory ruling that it Haven -Hartford, Conn., and program- plus FCC present, he told Commissioner Nicholas Johnson off af- issue Section 1071 Tax Certificate to li- ing firm. Sold off to other buyers -as censee selling one or more of his prop- part of package of transfers that even- ter latter had said repeatedly FCC ought to explain in in- erties in same market before commis- tually will be submitted to FCC -have statement how public terest would be served by granting trans- sion acts on proposed rule to require been WFIL- AM -FM, WNHC -AM -FM and fer of KRLD -TV to Los Angeles Times - breakup of such commonly owned sta- Capcities' WSAZ -AM -TV Huntington - Mirror as tions. Certificate would permit licensee Charleston, W. Va., and WTEN -TV Al- Co., part of $91- million sale to avoid tax on proceeds for at least two bany, Schenectady, Troy, N.Y. (BRoAD- of Dallas Times- Herald. said he was years- forever if money were reinvested CASTING, Feb. 16 et seq). Total sales Chairman Burch under in that time in similar business. value of spinoffs will run to more than no compulsion to explain anything since there is no rule in force news- Request for declaratory ruling was $53 million. banning paper ownership. When argumentative made by Washington law firm of Pier- Mr. Johnson insisted he was merely en- son, Ball & Dowd on behalf of uniden- gaging in dialogue, it tified clients. Firm noted that, under chairman rejoined Internal Revenue Service criteria, com- No test was not dialogue but repetitious mono- logue. final was ap- mission may issue certificate in connec- No action taken but FCC will have to look elsewhere if it proval is expected this week, when tion with sale that is "necessary or ap- wants court test of its authority to police Commissioner Robert Bartley will be propriate" to change in commission airwaves of obscenity and indecency. policy. Firm said sale of AM, FM or TV present. It will also cover sale of KRLD- Noncommercial wUHY -FM Philadelphia, AM-FM to family of Dallas Mayor John in same market would qualify for tax picked for role last month (BROADCAST- break in view of rule adopted last E. Jonsson for $6,750,000 conditioned ING, April 6), has decided not to play upon subsequent sale of FM station to month barring owner of full -time station it. In taped WUHY -FM program that con- from acquiring another in same market third party, in light of one -to- customer tained language it described as "in- role. -even in absence of mandatory dives- decent" and "patently offensive," com- titure rule now under consideration. mission was sure it had "right" case. It filed notice of apparent liability for Getting out $100 but pleaded with station to take Stern Family Fund, which contrib- Changing balance it to court rather than pay, saying it uted to Institute for Policy Studies' wanted court review to help it establish critical study of television ( "Television Time Inc., is rethinking its broadcasting pertinent standards. Today: The End of Communication future. Ahead may be divestiture of Station, however, will pay $100 in- and the Death of Community," BROAD- certain of its broadcast properties and stead of litigating costly suit. Check CASTING, Oct. 6, 1969) is losing Edgar heavier involvement in CATV and for $100 is expected to be received at Stern Jr., president of WDSU- AM -FM -TV wired -city concepts. (It controls number commission this week. New Orleans. However, Mr. Stem's of cable systems including one now op- resignation is not apparently, result of erating in mid -Manhattan.) Time -Life Stern's funding study or other by Wash- Broadcast may entertain proposals for ington -based IPS. Rather, he was dis- certain of its broadcast properties. but Little bit commercial tressed over fund's decision, over his not all. protest, to sponsor project of Center Although there are no "listings" of New way for noncommercial television for Social Policy, also Washington - properties that might be sold, it would to raise money is being explored by based, aimed at placing on boards of not come as jolt if Bakersfield, Calif.. National Educational Television, New country's major corporations directors and Grand Rapids, Mich., markets in York -based producer of many ETV who represent "public." Time -Life complex were regarded as programs, which is offering to sell to expendable. In Bakersfield company cable -TV operators any of 3,500 titles owns UHF KERO -TV, in Grand Rapids in its library in Ann Arbor, Mich. NET Convert WOOD- AM- FM -TV. Other properties in was sounding out prospects at CATV Latest venture of John T. Reynolds, group: KLZ- AM -FM -TV Denver. KOGO- program conference in Chicago last former president of CBS Television AM-FM-TV San Diego. WFRM- AM -FM -TV week (story, page 23). Although fees and later president of Paramount Tele- Indianapolis. are not fixed, suggested tentative price vision, is cable TV. He's president of would be $15 for half -hour program to newly formed Cable Communication pay for duplication and distribution Service, based in Los Angeles, and costs, plus quarter of a cent per sub- showed up at CATV programing semi- Almost done scriber. Only one condition would be nar in Chicago last week. CBS is plan- packages to Last of station spinoffs in complicated attached to cable distribution of NET ning to offer feature -film to Capital Cities -Triangle transaction are program; no commercials could be in- CATV operators and will, according -TV expected to be announced this week. serted into program. Nothing was said, Mr. Reynolds, enter into cable or ac- Triangle's KFRE(AM) Fresno will re- however, about commercials before or ownership, through franchise portedly be sold for some $900,000 to after. quisitions.

BROADCASTING. May 4. 1970: Vol. 78. No. 18 Postmaster: Send Form 3579 to BRnADCASTTyo. 1735 DeSales Street, N.W.. Washington, D. C. 20036. In Miami, WPLG -TV viewers get more local South Florida news -the news that WPLG -TV News. immediately interests or affects them. Result: more involvement in our total news Around the world programming -now a total of nearly 23 hours each week. Digging, sifting, reporting, from every corner of the world ..and and every corner of our area, WPLG -TV is South Florida's fastest -growing and most around the corner. effective television news organization.

;191llilífl'/ Ili!'qlpo'

UPLG-11/10 MIAMI, FLORIDA

Represented by Storer Television Sales, Inc. x

High point of conference on programing sponsored by FCC sets for consolidated hearing five applications for National Cable Television Association is suggestion by channel 3 Jackson, Miss., including that of Lamar Life Ed Gray that future of national advertising on CATV Broadcasting, erstwhile licensee and temporary operator depends on CATV network. See ... of WLBT(TV) on channel. See .. . CATV headed for ad- support network? ... 23 Joint hearing set for ch. 3 Jackson ... 49

FCC's proposal to require networks to offer programs their Society of Motion Picture and Television Engineers ex- affiliates don't clear to other stations in same market amines problem of unifying color standards for film to fails to mellow through years for networks, affiliates as reduce changing color quality on home sets. Increasing they oppose it in oral hearing last week. See ... film temperatures and preview screening would help. See ... No one likes network program plan ... 28 SMPTE bears color -control blues ... 55

Despite continuing pressures by film producers and un- This month's "Telestatus" is data from American Research ions -and California Governor Ronald Reagan -FCC moves Bureau showing UHF penetration in UHF -"active" televi- toward final adoption of its rule aimed at reducing net- sion markets (grouped by region of country) and trend

work domination of prime viewing time. See .. . from November 1967 to November 1969. See .. . FCC moves to prime -time rule ... 34 Where UHF penetration is deepest ... 57

NAB chief counsel John Summers has encouraging words ABC -TV charges General Foods Corp. 'bent over back- for convention of presidents of state broadcaster associ- wards' to reach finding that magazine ads were more ations: AT &T may trim radio line rate increases and de- effective than TV spots, with implication conclusion was lay them until Oct. 1. See ... aimed at driving down spot prices. See .. . A break on radio tariffs? ... 38 Ad study gets another bad review ... 60

House Commerce Committee approves pay -TV bill de- National Association of Broadcasters ad hoc committee signed to limit carriage of prime -time movies and sports, recommends shot in arm for broadcasting's public rela- to ban series and commercials and to prohibit carriage of tions efforts to refurbish industry's tarnished image. Con- measures are in offing. See any programs from standard television. See .. . crete .. Putting the lid back on pay TV ... 49 NAB sets pattern for PR reassessment ... 68

Departments Broadcasting

AT DEADLINE 9 MONDAY MEMO 20 Published every Monday by Broad- Publications Inc. Second-class ADVERTISING 60 OPEN MIKE 18 casting BROADCAST postage paid at Washington, D.C., and CHANGING FORMATS 32 PROGRAMING 23 additional offices. CHANGING HANDS 42 PROMOTION 68 Subscription prices: Annual subscrip- weekly issues $10.00. Add 5 TELESTATUS 56 tion for 52 CLOSED CIRCUIT $2.00 per year for Canada and $4.00 DATEBOOK 14 WEEK'S HEADLINERS 10 for all other countries. Subscriber's oc- EDITORIALS 88 WEEK'S PROFILE 87 cupation required. Regular issues 50 cents per copy. BROADCASTING YEAR- EQUIPMENT & ENGINEERING 55 BOOK, published every January, $11.50 FATES & FORTUNES 70 per copy. FOCUS ON FINANCE 52 Subscription orders and address changes: Send to BROADCASTING Circula- FOR THE RECORD 74 gs tion Department, 1735 DeSales Street, INTERNATIONAL 69 rb N.W., Washington, D.C., 20036. On 0 please include both old and LEAD STORY 23 changes, new address plus address label from THE MEDIA 38 eu. front cover of the magazine.

BROADCASTING, May 4, 1970 7 Some ecologists predict that in 30 years an important species of animal will become extinct: Man.

Pollution is destroying our the University of Michigan Teach -In. time on Group W's five television land, our water, our wildlife and It brings together a variety of stations. the air we breathe. And if some people concerned with America's And everyone of our stations experts are right it may destroy all disintegrating environment: throughout 1970 will produce of us in the next 30 years. students and Senators, labor and programs on their own local We want everyone to be management and ecology experts. ecology problems. aware of what pollution is doing They show how pollution is Group W does this kind of to them. As well as what people are killing us. But they also talk about programming because pollution doing about it. how we can save ourselves. isn't just dangerous. That's why Group W's Urban "Teach -In On The It's fatal. America Unit produced the one Environment" is one of four GROUP W WBZ TV BOSTON . WINS NEW YORK hour documentary. "Teach -In On ecology specials in our "Give Earth IW KYW -TV PHILADELPHIA WJZ -0V BALTIMORE The Environment' A Chance" series. KOKA -TV PITTSBURGH WOWO FT WAYNE JU LKICAGO KPIX SAN FRANCISCO ITEM LOS ANGELES The program concentrates on They'll be broadcast in prime- RESII9000OSL 9RAOCASTWO COMPANY

8 BROADCASTING, May 4, 1970 Late news breaks on this page and overleaf. Complete coverage of the week begins on page 23. Atßeai/line

Strike delayed for talks the basis for the news medium's selec- weeks. National Association of Broadcast Em- tion of particular facts to report, and Meanwhile, General Foods is shifting advertising emphasis of its Minute Rice ployes and Technicians called off strike its selection of particular spokesmen for a point of view." from television to magazines, in deci- at NBC set for 3 p.m. EDT Friday sion admittedly influenced by OF -Look- (May 1) and agreed to continue ses- Report involved was one in series of Life- Reader's Digest study which con- sions with federal mediation and con- five broadcast during week of Nov. 3, 1969, on Huntley -Brinkley program on cluded magazines are "generally com- ciliation service in Washington. Union parable in advertising effectiveness with warned it would continue talks on air safety and air -traffic congestion. TV" (BROADCASTING, March 16, et seq.; "hour to hour basis" only. Controversy developed principally over segment in which airline pilot and pri- see page 60). NABET scheduled its strike deadline vate pilot were interviewed. GF would give no budget figures at on Thursday (April 30) after negotia- $2 NBC said staff erred in applying this time. In 1969 GF spent nearly tion session with NBC that day proved million in television for Minute Rice fairness -doctrine requirements to sub - unfruitful and after union membership $1.16 million in issue which was not main issue presented ($742,000 in network, of 1,300 earlier had rejected by more spot according to Television Bureau of by program. NBC said thrust of pro- than Advertising). Agency for Minute Rice two -to -one NBC's contract program related to air congestion, not re- is Young & Rubicam, New York. posal. Before agreeing to submit NBC's lative merits of commercial or private offer to members, NABET had set pilots. strike for 3 but called it off that day, If fairness doctrine is to be applied Maneloveg leaves (BROADCASTING, April 6). to every fact stated, every interview, Maneloveg, vice president and Representatives of management and Herbert and every occurrence depicted in course member of board of BBDO, New York, union met in Washington on Friday at of covering complex issue, NBC said, and chairman of its advertising strategy behest of federal mediator, who also "commission will be second guessing board, has resigned from agency. Mr. persuaded NABET to postpone its 3 a at every stage of his work" reporter Maneloveg said Friday (May 1) that p.m. strike deadline. NBC also said ruling "is a dangerous he is considering opening his own busi- NBC's offer called for $55 per week violation of press freedom." ness or joining established organization, wage increase, spread over three years, Commission staff had called on NBC possibly independent media service. He for most technicians, who now average to "take appropriate steps" to achieve was vice president and director of media $260 per week, plus improvements in fairness on air -safety issue as it relates for BBDO for more than eight years. fringe benefits. Union is seeking larger to commercial and private pilots. But pay boosts, plus more liberalized bene- NBC said that if ruling is allowed to fits than those suggested by NBC. Con- stand, "it will involve the commission Expounds dissent tract expired March 31. in judgments of choice and selection FCC Chairman Dean Burch thinks forth- individual NBC said it was prepared to continue which must be left to the coming FCC rule limiting station use broadcast operations without interrup- licensee." of network programing in prime time tion in event of strike, using managerial is more result of dissatisfaction with and other non -union personnel. Returns to TV quality than real desire for diversity. taste" he said. Diver- U.S. Steel Corp., Pittsburgh. is return- "A question of for rule News judgment at issue ing to television in June after absence of sity is official FCC explanation expected to be issued, along with Mr. NBC has asked FCC to reconsider six years with substantial spot TV cam- staff Burch's dissent today (May 4). that violated fairness paign in 19 major markets at estimated ruling network Rule limits affiliates to three hours doctrine in Nov. 5, 1969, Huntley - cost of $2.5 million. of network programs in 7 to 11 p.m. Brinkley program suggesting that pri- Through Compton Advertising, New York, plans to local period. vate pilots are not as safe as commer- U.S. Steel sponsor and community events, such as elections, Mr. Burch conducted question cial pilots. Staff said network failed to answer session Friday (May 1) at final provide pro -private pilot point of view parades and exhibition sports events, through one -hour programs, on more meeting of state broadcaster association (BROADCASTING, April 6). presidents in Washington (see page 38). But NBC, in its pleading, said staff than 40 stations. Advertiser wants to reach specific, target audiences, such as He said FCC rule "is classic example of missed point of program and that its trying to do good with result that may ruling violates commission's own policy its customers, financial community, employes, legislators and personnel for re- be harmful." He doubted rule would against judging "merit, wisdom or ac- cruitment. Commercials will stress U.S. improve quality. He said FCC "more curacy" of broadcast discussion or com- Steel is "involved" through its products and more has tendency to get into de- mentary. in such areas as housing, architecture, cisions that must be made by operators. NBC's petition, 21 pages long and basic resources and undersea resources. I hope this particular drift can be cur- way to for public buttressed by affidavits from two NBC U.S. Steel at one time was major tailed. The only pay news executives who were involved in network TV sponsor but has not been service is with profits made by individual program, indicates network will appeal represented on medium for six years. broadcasters." to commission for review, if turned In 1964 its total spot and network TV He said "I do not go along with down by staff, and, perhaps, to courts spending amounted to estimated $2.3 decisions that are made just to regu- if that proves necessary. million. In recent years, U.S. Steel has late. that have faint hope of doing some NBC said staff ruling has "implica- concentrated its advertising in newspa- good with real possibility of doing some tions far beyond confines" of case. "It pers and magazines. Compton spokes- harm." would establish a policy under which man said additional details on spot-TV Mr. Burch, responding to queries on the commission's staff could question campaign will be released in about two reason for new greatly- increased license More "At Deadline" on page 10 fee schedule, said it would be under on quantity. Diazo color print might continual study of permanent group he cost $20 or less, another CBS source proposes to retain. But he warned "you speculated. Dr. Goldmark said llford can expect increases. There is no way Week"sNeadliners Ltd., London -based EVR partner, makes to evaluate fees qualitatively or quanti- half-hour color print now in 18 seconds. tatively. We may revise schedule and we Joseph Martin Jr., San Francisco law- William J. Hannon, astro- electronics will try to be fair but no one will like yer, named general counsel of Federal division, RCA, described his firm's new holographic tape system for home TV it." He said he believed Congress had Trade Commission effective August 1, right to expect industry to pay for its succeeding John V. Buffington, who will market but did not demonstrate it. Sys- regulation. retire after 36 years of federal service. tern has target date of 1972, he said. He said he hoped to be "responsible Mr. Martin is senior partner in law for some things not happening" but he firm of Miller, Groezinger, Pettit, Evers 'Sesame Street', Miss. is not "committed to the preservation" and Martin. Appointment is seen as first Mississippi ETV officials have voted of status quo. He reiterated he is "not step in Chairman Caspar Weinberger's unanimously to "defer approving" show- interested in destroying the present sys- complete overhaul of top -level FTC ing of children's program, Sesame Street, tem." "I believe broadcasters have a staff ( "Closed Circuit," April 20). but declined to call it ban. right to a profit and a healthy profit," Dr. F. M. Fortenberry, director, Mis- George Warren Earl, VP and general he said. sissippi Division of Junior Colleges, and manager, KHJ -AM -FM Los Angeles, Regarding proposed FCC rule remember of board of Mississippi Public named VP of RICO Radio in charge of quiring divestiture in multimedia com- Education Television System, denied western region. Mr. Earl will continue binations, chairman said it deserves show was banned for showing on WMAA- to be responsible for management study and much testimony would be of (Tv) Jackson, Miss. RKO's radio stations in Los Angeles taken before anything was made final. "When we get a statewide network," and will assume charge He said FCC's proposed primer on as- of KFRC(AM) he said, "we can more nearly do things certainment already had elicited many and KFMs(FM) both San Francisco. we can't do now without jeopardizing comments and he believes it needs to the financing of our entire program." be simplified. Concerning obscenity on For other personnel changes of the After network is established, he added, air, he doubted seriousness of problem week see "Fates & Fortunes." "then we might begin to see a little bit but said it really concerns questions of of a change of attitude toward things decency rather than obscenity. sued last February, commission would like this." He denied published report require annual payment of 30 cents per that board objected to integrated cast of Three brands to Tinker subscriber from all CATV systems with show. Board, he said, will probably 200 or more customers. take up scheduling of show at later date. Cosmetic and Toiletries Division of William R. Smith, director of WMAA Shulton Inc., New York, is assigning as acknowledged his disappointment. He three brands formerly handled by Comp- Resigns chairman said this is second time board has voted ton Advertising to Jack Tinker & Part- Resignation of CATV pioneer W. against showing of Sesame Street. WMAA ners effective July 31. Brands, which Randolph Tucker as chairman of Cy- is only ETV station now operating in are expected to bill over $1 million in press Communications Corp., multiple state. Projected is nine- station ETV net- 1970, are Desert Flower, Technique, CATV owner, disclosed in six -months financial report showing revenues in- work. and Bronztan. In 1969, 90% of spend- Mrs. Joan Ganz Cooney, director of for crease of 26.9% to $1,883,052, and ing Desert Flower and Technique Children's Television Workshop, pro- brands was in radio and TV. net earnings of $38,877, up from $2,- Bronztan ducer of show, commented on earlier has been in test stage and has used no 158 for same period year ago. reports. "If they are accurate," she broadcast. Cypress announcement said Mr. said, Tucker terminated his association "it is a tragedy for both the black and white children of Mississippi." As of Fee fight goes to court March 31 "for personal reasons." He is still stockholder, however. Merger now 50 stations in nine southern states National Cable TV Association asked of Cypress with Harriscope Cable Corp. carry Sesame Street with no station in federal court in Washington Friday is expected to be consummated this region ever refusing to carry show, ac- (May 1) to require FCC to permit month. cording to CTW officials. public examination of records on which commission based its proposed new fee Horton to Qualis Sees EVR costs dropping schedule and for temporary injunction Winter D. Horton Jr. vice president. against commission action to impose Dr. Peter C. Goldmark, CBS Labora- development, National Educational new fees. tories, disclosed Friday (May 1) elec- Television, New York, joins Qualis Pro- NCTA twice has been rebuffed by tronic video recording system may ductions, Burbank, Calif., as vice presi- FCC in its attempts to see records on switch "soon" to diazo-type film that dent in charge of educational film divi- which proposed fee payments are based; has no silver content, has no grain and sion. Mr. Horton has been active in once by Executive Director Max Pag- will result in EVR prints costing almost cable television for nearly decade as lin and last month by commission it- one -half rates CBS presently has set for founder of Community Television of self (BROADCASTING, April 20). duplication copies. He told of break- Southern California, later as member Cable TV trade association claims through in long diazo experimentation of board of non -commercial, education- FCC refusal to permit inspection of at Chicago demonstration of EVR be- al rccET(Tv) Los Angeles. He joined records is violation of 1966 Public In- fore conference of Society of Motion NET in 1965 as director of develop- formation Act. NCTA also asked U.S. Picture and Television Engineers (see ment, became vice president in 1967. District Court to require FCC to extend page 55). In his new post, Mr. Horton will be for 60 days after NCTA inspects rec- Results of diazo EVR print played in active in liaison work with govern- ords, presuming it gets authority, FCC color "are indistinguishable" from silver - ment agencies, school districts and pri- deadline for filing comments on fees. type film presently used. Dr. Goldmark vate foundations and corporations in This deadline was April 20 (BROAD- claimed, displaying photographs from production of films for use by commer- CASTING, April 27). both techniques. Half-hour EVR color cial, educational and cable TV, and for In its schedule of proposed fees, is- print now costs $36 or less, depending distribution to schools and libraries.

10 BROADCASTING, May 4, 1970 Since man has been on earth, Hunger. Major crisis of our world. By 1985, world he has dreamed of ending population will increase by more than 50 %. Food production in underdeveloped countries must at least hunger. America's agricultural double just to keep hunger at its present level.* Agricultural equipment manufacturers are moving to meet the challenge. With new and far more equipment builders aren't just productive equipment. With advanced farming techniques. And with programs designed to educate people dreaming. They're creating the in the ways of modern farming.

Republic Steel is a major supplier of carbon and tools and techniques needed alloy bars, flat rolled steels, high strength low alloys, tubing, wire products, and fasteners to the agricultural to end starvation. equipment industry. And we're developing today advanced new steels for tomorrow's farming equipment. Republic Steel Corporation, Cleveland, Ohio 44101. Not bad at all. 'According to a report of the Presidents Science Advisory Committee Ilepublicste e SHREVEPORT KIDS KNOW MORE ABOUT NARCOTICS AND KSLA -TV TOLD THEM.

When KSLA -TV saw a drug problem beginning to build among Shreveport young people they decided to do something about it. KSLA -TV News went to the Louisiana State Prison at Angola and talked with the prisoner- members of Angola's Narcotics Anonymous Chapter. From this was produced the first of two television programs. Then, with the cooperation of the warden, the Shreveport Police Department, and the public schools, the six "stars" of the television program came to Shreveport for a personal appearance before 1800 kids packed into Civic Theatre. Each prisoner told his own story -how he got hooked and what he was going through to kick the habit. The kids asked questions and got straight answers first -hand from men who know. Now Shreveport kids know, too. And KSLA -TV is proud to have had a part in telling them. When Shreveport wants news or iñformation, they turn to KSLA -TV first. TELEVISION INNOVATORS

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KOTV Tulsa CBS WMAL -TV Washington, D.C. ABC BROADCASTING PUBLICATIONS INC. Sol Taishoff, president; Lawrence B. Talshoff, executive vice president and secretary; Maury Long, vice president; Edwin H. James, vice president; B. T. Datebook, Talshoff, treasurer; Irving C. Miller, comptroller; Joanne T. Cowan, assistant treasurer. A calendar of important meetings Broadcasting and events in the field of communications. r1E/LHBM®oY19EHeOrARD IUDa1 b

May Television Bureau of Advertising regional TELEVISION sales clinics Executive and publication headquarters May 9- Hearing on renewal and competing May 7- Marriott motel, Boston. WFAN-TV and WOOK(AM), BROADCASTING -TELECASTING building, applications for May 12- Midtown Tower hotel, Rochester. 1735 DeSales Street, N.W., Washington, both Washington. FCC, Washington. N. Y. D.C. 20036. Phone 202-638-1022 May Announcement of Emmy nominees. 4- May 12-New Tower. Omaha, Neb. Sol Talshoff, editor and publisher May 4- Evidentiary hearing In competitive Lawrence B. Taishoff. executive VP proceeding for WPIX(TV) New York, chan - May 19- Downtowner motor inn, Denver. nel-11 facilities. FCC, location to be an- May 19-Howard Johnson New Center, EDITORIAL nounced. Detroit. Edwin H. James. vice president and executive editor. May 5 -RCA stockholders meeting at Felt May 19- Cheshire inn. St. Louis. Rufus Crater, editorial director Forum of Madison Square Garden Center, May 21-Imperial House South, Dayton, (New York). New York, 10:30 a.m. Art King, managing editor. Ohio. Frederick M. Fitzgerald, Earl B. May 5-6: CBS -TV Network affiliates' con- May 26- Northstar Inn, Minneapolis Abrams, Leonard Zeidenberg, ference. Century Plaza hotel, Los Angeles. -St. senior editora. Paul. Joseph A. Esser. William R. Loch. May 5-6 - Television techniques institute May 28- Merchants & Manufacturers club. Robert A. Malone, associate editors. sponsored by University of Wisconsin. Wis- Chicago. Alan Steele Jarvis, Mehri Martin, consin Center, Madison. M. Millard, Timothy McLean, Steve May 5 -7- Spring meeting of Pennsylvania J. Daniel Rudy. Robert Sellers, staff Abbey writers; Tommy Noonan, Deborah May Community Antenna Television Association. Inc. hotel, Fontana, Wis. Nordh, Antoinette W. Roades, editorial Host Farms, Lancaster. May 11-12--Spring meeting of Washington assistants. Bernice Hase, May 5-8-Conference of Catholic Broadcast- State Association of Broadcasters. Red Lion secretary to the publisher. Inn, Pasco. Erwin Ephron (vice president, ers Association of America. Jung hotel, New director of media, programing and Orleans. May 11-14--Annual convention of the Ca- media research. Carl Ally), nadian Cable Television Association, Hotel research adviser. May 6 -New deadline for filing comments on FCC's proposed "Annual Report of CATV Vancouver, Vancouver, B. C. SALES Systems." Previous deadline was April 6. May 11- 16-International instrument, elec- Maury Long, vice president - May 6- Broadcast day sponsored by Mis- tronics and automation exhibition. London. general manager. souri Broadcasters Association. Luncheon May 12- Annual stockholders meeting, John George L. Dant, production manager; speaker will be Marvin Kalb, CBS corre- Blair & Co. Dorset hotel, New York. Harry Stevens, traffic manager; Bob Sandor, assistant production -traffic spondent. Also, MBA's first awards program May 12 - Annual stockholders meeting, manager; Claudine Cmarada, classified winners will be announced. University of Communications Satellite Corp. L'Enfant advertising; Doris Kelly. secretary to Missouri, Columbia. Theater, Washington. the vice president- general manager. May 7 - Annual stockholders meeting, May 13-15 - Electronic components con- Scripps- Howard Broadcasting Co. WCPO -TV ference, sponsored by the Electronic Indus- CIRCULATION Cincinnati. tries Association and the Institute of Elec- David N. Whitcombe, circulation May 7- Hermes Awards banquet, Chicago trical and Electronic Engineers. Herman director. Advertising Club. grand ballroom, Conrad Kahn, director of Hudson Institute, and Bill Criger, subscription manager, Hilton, Chicago. Vladimir Scripkin, minister of electronics Michael Carrig, Kwentin Keenan. industry, USSR, among featured speakers. Lucy Kim Mary Ann Lucki, Jean May 7- 9- Convention of Kansas Association Statier- Hilton hotel, Washington. Powers, Shirley Taylor. of Radio Broadcasters. Ramada Inn, Topeka. Speakers will include FCC Commissioner May 14- Fourth annual conference on re- BUSINESS Robert Wells. search and methodology sponsored by New Irving C. Miller. comptroller. York chapter of American Marketing Asso- Sheila Thacker. Pamela Bradley, May 8-9- Meeting of Virginia AP Broad- ciation. Keynote speaker will be Dr. George Laura Berman. secretary fo executive casters Association. Executive motor hotel, Brown, director of Bureau of Census. Ameri- vice president. Richmond. cana hotel, New York. BUREAUS May 8-10- Meeting of Florida AP Broad- May 14- International Radio and Television New 444 Madison Avenue, casters Association. Hilton inn, Orlando. Society annual meeting and luncheon. Wal- York: 10022. dorf- Astoria, New York. Phone : 212 -755-0610. May 9- Annual radio -TV awards banquet of Rufus Crater, editorial director; David Alpha Epsilon Rho (Alpha Tau chapter). May 14 Annual stockholders meeting, Berlyn, Rocco Famighetti, senior editors, - Norman H. Oshrin, associate editor; radio -TV fraternity. Guest speaker is FCC Reeves Telecom Corp. Manufacturers Han - Helen Manasian, Caroline H. Meyer, Commissioner Kenneth A. Cox. Washington over Trust Co., New York. staff writers; Warren W. Middleton, State University, Pullman. May 14- 15- Spring convention of Kentucky sales manager; Eleanor R. Manning, May 9-17- Annual meeting of Association Broadcasters Association. Executive Inn, institutional sales manager; Greg Louisville. Masefield, Eastern sales manager; of Federal Communications Consulting En- Harriette Weinberg, advertising assistant gineers. Royal Lancaster hotel, London. May 14- 16- Annual Oregon Association of May 10- 13- ABC -TV affiliates convention. Broadcasters conference. Sunriver Lodge, Chicago: 360 North Michigan Avenue, Century Plaza hotel, Los Angeles. 60601. Phone: 312 -236-4115. Bend. Lawrence Christopher, senior editor. eMay 10- 13- Convention of Illinois -Indiana May 15 New York chapter of Broadcast T. Byrne O'Donnell, Midwest sales Cable Television Association, Springfield. - manager. Pioneers' "Fun and Fellowship Festival" Rose Adragna, assistant. May 10- 14-Sales- promotion seminar spon- at Luchows. sored by Association of National Advertisers Hollywood: 1680 May 15 - Deadline for entries in annual North Vine Street, service 90028. Phone : 213-463-3148. public- awards program for distin- Morris Gelman, senior editor. guished service to accident prevention dur- Stephen Glassman, staff writer. Radio Advertising Burean's regional sales ing 1969 sponsored by National Safety Coun- Bill Merritt, Western sales manager. clinics cil for broadcast and print media. Entries Sandra Klausner, assistant. should be addressed to public Information May 12-Sheraton Motor Inn (Bloomington), department of National Safety Council, 425 BROADCASTING Magazine was founded in Minneapolis. North Michigan 1931 by Broadcasting Publications Inc., Avenue, Chicago. using the title BROADcasTlxa-The May 13-Sheraton O'Hare. Chicago. May 16- Meeting of California- Nevada AP News Magazine of the Fifth Estate. May 15- Hilton Inn, Kansas City. Mo. Television and Radio Association. Fairmont Broadcast Advertising' was acquired hotel, San Francisco. in 1932. Broadcast Reporter in 1933. June 9-Sheraton hotel, Philadelphia. Telecast' In 1953 and Television. in June 10-Sheraton W ay 17- 19-Spring meeting of Virginia 1961. Broadcasting -Telecasting was hotel, Rochester, N. Y. CATV Association. Mariner motel, Virginia Introduced In 1946. June 11-Sheraton- Boston, Boston. Beach. Reg. US. Patent Office. ® 1970 by BROADCASTING Publications Inc. Indicates first or revised listing. IN TERRE HAUTE It's the same great, continuing story...

YOUR BEST BUY... THI ATV A CBS Affiliate

Zo Still rolling over all competition with largest audiences every hour of the day, 9 a.m. to sign -off. 075% more homes per average quarter -hour, total day. 0 Early Evening News audience over four times larger than the competition's early news. 0 Since 1961, largest Growth in Retail Sales per Household among all Indiana Metro Areas. ()With Terre Haute A.D.I. Retail Sales equal to 20% of Indianapolis', you owe it to your product and to your dealers in western Indiana -eastern Illinois to cash in on this mighty buy -WTHI -TV. Sources: ARB, Feb. -Mar. '70 subject to limitations therein. Sales Management Survey of Buying Power.

IN NEW YORK,CHICAGO, DETROIT, ST LOUIS, ATLANTA, DALLAS, SAN FRANCISCO, LOS ANGELES It's a brand new story... WTHI ATV CBS Atlìli,uc TERRE HAUTE, INDIANA is now represented by AVERY- KNODEL,INC. ,ac

Altogether now The best color camera is...

The TK -44A makes very sharp pic- ii Our folks like the way the picture looks tures. Reaction to a recent live ball game and the way the camera handles...We was `It's the finest video ever seen. 99 get requests to go on location...agencies -LeRoy Bellwood, Director of Engineering from out of town come to us...We are do- KOGO -TV, San Diego, California Inc. ing a lot of this work. Time -Life Broadcast, -Rupert Bogan, Director of Engineering 66 The camera has met with excellent re- Carter Publications, Inc. action from viewers and sponsors...No WBAP-TV, Fort Worth, Texas question whatsoever -it beats the day- We have been impressed with the con- lights out of other cameras. Sharpness struction, the dependability and the of picture, by the enhancer...means an- quality of pictures...The pictures are other generation of quality tapes. great and the lack of noise in the black is -Wayne Barrington, Chief Engineer beyond belief.99 WISN-TV, Milwaukee, Wisconsin -Vincent E. Clayton, Director of Engineering 66...picture quality is outstanding... Bonneville International Corporation Quality pictures one minute after turn KSL -TV, Salt Lake City, Utah on.,, They have been used with as little as -Eugene R. Hill, Vice- President, Engineering 25 foot candles of light...and give us Kaiser Broadcasting Corp. noise free color pictures...We have Oakland, California worked with all other makes "Many people have remarked and models of cameras, but how much better our pic- none compare to the tures look. Not simply TK -44A." the color, but how -Larry R. Eskridge, Chief Engineer much sharper. It's WTOC -TV, St. Petersburg, a better picture." Florida -C. E. Miller, Thank you, gentlemen. V.P., Engineering Fisher's Blend Station, Inc. KOMO -TV, Seattle, Washington RC,' MW-P OpenMike®

'Not caught off -guard' television or radio field reporter or as "WE KNOW THIS YEAR, an anchorman. EDfroR: We appreciate the mention of The quiet man from the Far East WHAT NEXT YEAR'S the ABC television coverage in your has awakened to this new form of dis- April 20 article: "Networks Caught crimination -the pitting of one minority RATINGS WILL BE LIKE" Off -Guard with Apollo." That headline against another, the development of hir- gave us pause-although (as recent ing practices based on unwritten quotas, events indicate) ABC News is not in and the answering of needs from those the habit of pausing. who offer the greatest threat. is ABC News is We didn't say that, but one of our "Networks" plural. The Orientals in such areas as San clients did and several others con- singular. Certainly our coverage of the Francisco are relying on the editorial flight of Apollo 13 beginning with our firmed it. The truth is that facts ac- as a sensible means of seeking a change. "beat" on Monday night, April 13, has cumulated in our depth studies, Let's hope they and others don't have indicators received singular praise. to resort to stronger methods.-Samuel are usually strong of ABC News, alone of the three net- letting trends as far as a year Chu Lin, KOOL- AM -FM -TV Phoenix, work news operations, was not caught Ariz. away. off -guard. It has been standard operating procedure for our special- events unit to maintain a 24 -hour monitoring Comparing Time's quarters Ratings lag behind actual behavior staff without regard to our on -air pro- EDITOR: I'm afraid your reporter and when a market is in transition. graming. At all hours, every minute of headline writer had the right figures but Even though audiences are in the a space mission, a newsman monitors a faulty interpretation of them in process of changing attitudes, when and logs every air -to- ground communi- BROADCASTING'S April 20 story about faced with a diary, they often tend cation, every report from mission con- Time Inc.'s first- quarter earnings. to "vote" the way they used to be- trol. At the same time and at another He was right to say that we earned have, or still usually behave. location, every such communication is 15 cents per share during the first quar- recorded on audio tape for informa- ter of this year, and he would have tional or air replay. Both of these op- been right to compare this with a loss This phenomenon is much more erations are in addition to our normal of four cents per share in the first quar- evident in attitudes toward pro- news staffing.-Elmer Lower, president, ter of 1969. Both those figures are or- grams under the station's control, ABC News, New York. dinary income -the usual base for (If omitted from the headline. ABC News comparison. Instead, your reporter i.e., news, weather, sports, chil- was credited in BROADCASrINO's story with dren's and women's programs, than "quick recognition" of the space emergency compared ordinary income for 1970 toward network programs. and its airing of reports was accurately with combined income for 1969 - summarized.) which just happened to include extraordinary income of 72 cents per share. The real news then is I f you want to learn more about Does militancy pay? that Time Inc. earnings from operations rose by 19 next year's ratings, or why this EDITOR: The articles, "Pitch for More cents a share in the first quarter year's ratings turned out the way Minority Hiring" and "Constructive of this year compared to last. M. they give us a call for a no Militant gets NAB Platform," in your -Donald did, Wilson, vice president, corporate obligation presentation. April 13 issue are very disturbing in and public affairs, Time Inc.. New York. that they underline the theme that coer- (BROADCASTING'S story correctly identified the cion and militancy pay off in broadcast abnormality of earnings in 1969. but prints Mr. Wilson's letter for added emphasis.) By the way, we still work with you employment. a I agree broadcasters have often been for a whole year beyond study - Records for Holland because we are more than just a discriminatory in their hiring practices research company. There is a lot and indifferent to minority needs. It has EDITOR: Our secretary general plans to more to making successful im- taken protests from minorities and fed- be in New York in mid -May to nego- provements than just having a re- eral intervention to soften this situa- tiate the purchase of American record- tion. search document handy. Don't ings for deposit in our new library in But the reaction by many broadcast- write -call! Holland. While the library is interna- ers to this prodding is in some ways tional, a major portion of it has been magnifying the problem. Before com- reserved for Americana to reflect the ing to my current employment, I was major contributions made by the States told by an interviewer, "We don't need to 20th -century music. Chinese or Japanese on- the -air person- Our budget will not permit the pur- alities. The demand is for blacks and chase of new recordings. Radio stations Mexican -Americans." wishing to offer collections of record- As perhaps the only Oriental televi- ings may submit details and asking McHUGH AND HOFFMAN, INC. sion and radio newsman in the United prices to the International Broadcasters States, I felt this was a slap not only to 7'elevision & Advertising Consultants Society's New York office at 22 East my personal pride but to my heritage. 42nd Street, care of Eugene Bernald. 430 N. Woodward Avenue In none of the major Oriental popu- We are interested in all types of Ameri- lation centers in this country-San can Birmingham, Mich. 48011 instrumental music. -T. D. R. Francisco, Los Angeles, Honolulu, New Thomason, executive director, Interna- Area Code 313 York. Chicago, Seattle, or Houston, do tional Broadcasters Society. Bussutn, 644 -9200 I know of an Oriental working as a The Netherlands. Fifty years ago, a mere handful of wireless enthusiasts picked up WWJ's first program Here's what on homemade "oatmeal box" receivers. Since then, WWJ has been the potent the squeak from sound of southeastern Michigan, serving millions with carefully planned programming, front -ranking personalities, the an oatmeal box best of popular music, award -winning news and sports, and special is doing in community service presentations - all reflecting the continuing vitality of Detroit today! WWJ Radio ONE.

Broadcasting was born on August 20, 1920 when WWJ presented the world's first regular daily programming.

lock Builders" with Jerry Blocker (right) helps ve neighborhood problems, typifies WWJ's many ekly community service presentations, including peak 0 ut," "High School Bowl," 'Detroit Close -Up."

Driving home, on- the -go Detroiters keep right up-to-the- minute with 3 solid hours of "Newstime," Newstime, Morning and Afternoon, is prepared and edited in the busy WWJ Newsroe anchored by "Morning Newstime" at 6:00, 7:00 and 8:00 with George Kendall, Vince Doyle, othe Les Martens. is Detroit's only complete half -hour early report on news, business, weather, spot From 4:00 to 7:00, "Newstime" with anchorman Les Martens features Mark Stut Allen lames Norm Plumer Allen James, Norm Plumer, Sonny Eliot, eight more top information specialit News Sports

Sportscaster Don Kremer interviews Tiger slugger Willie Horton for the Detroiters find a funny thing 6:15 PM "Newstime" sports report. happens on their way to work - Morrie Carlson, 5:30 -9:00 AM, "Ask Your Neighbor," 9:15 Imo who mixes hip humor with hit AM -Noon, has everyone talk- music. Complete "Morning ing, as listeners phone in Newstime" starts off each hour. problems, solutions to host Bob Allison. Detroit's undis- puted number one ladies' man, Allison attracts thousands of loyal listeners whenever he makesa personal appearance. Sob Beasley takes charge, 12:30 -4:00 'M, with music and pranks. Listeners lever know what he'll do next, but they Jo know it's a lot of fun finding out.

lifl:>e I lid'

WWJRABIÜNEWHERE IT ALL BEGAN

OWNED AND OPERATED BY THE DETROIT NEWS NBC AFFILIATE

REPRESENTATIVE: McGAVREN-GUILD -PGW RADIO, INC. ';7 1\`**±d,.': MondayMen from Sean X. Ward, vice president, Ward Associates Inc., Washington

Local flavor enhances a store opening

How do you improve upon the J. C. In all, 20 different commercials were for certain! One basic tenet of the J. C. Penney Co. department -store image, one used on different aspects of the new Penney Co. calls for unrestricted hon- that's hard to beat in any region where store. A schedule was devised with spe- esty in everything connected with its the store opens its doors? That's what cific commercials assigned to different store operations, from merchandise we were faced with last January when stations on each broadcast day. Each quality to honesty in advertising. So a new Penney's opened in Norfolk, Va. station ran at least two separate com- what do you do with an unfinished Penney stores have a reputation for mercials daily. store of unreproduceable dimensions? merchandise that is big on quality, but Whenever a radio- station format was You have to shoot film with existing dis- too often the product is aimed more imitated, the commercial copy reflected play areas and adapt the filming sched- toward farmers than swingers. So how the jargon of the station's disk jockeys. ule as you go along. do you let people know that the "all new Radio commercials were produced at Trick camera shots are ruled out, but Penney" Norfolk store is not only the each station for use by that station only. when you need a dolly shot, you put biggest department store in the Tide- Therefore, the country-and -western sta- the cameraman on a clothes -rack and water region with everything from tion appealed to their listeners with a have the carpenters pull it slowly down canoes to kooky clothes, but also "you -all- come" sound, while the rockers the bright new aisle. You simply at- the same quality store people have come "dug" and "manned" their listeners tempt to show the big, beautiful new to expect? You use saturation broadcast with Penney copy. Mom- and -pop ap- store as adroitly and convincingly- -a heavy mix of radio and television peals were delivered by soothing middle- -particularly when the deadline for of- the -road voices. and honestly -as possible. store opening is two short weeks away It was with this schedule that we It was also our experience that when and the advertising budget is limited. learned a lesson. We found an unlimited the film footage was edited, scored and And you use local production talent to amount of broadcast production and voiced -over by local talent, the result give your commercials the aura of hon- talent waiting to be mined in local was professionally and inexpensively esty reflected in the Penney operation. broadcast markets. This was true with produced commercials -all well within By most counts, the unveiling of the radio and television stations in the the advertising budget, which, of course, new Penney's was a tremendous success, Norfolk area as well as other markets means maximum dollars for TV ex- due in large measure to the pre -opening in which we have produced local com- posure. broadcast campaign. mercials. Too often advertising agencies Sure, there is a little less gloss on The radio spots were big and brassy overlook local production talent in the the exterior shot of the new store in the and filled with the excitement that one regional market place and continue to TV commercial, because it happened to could only find in this Penney store. The produce spots in far -off New York or be snowing the only available day for copy spelled out the "bright new look Chicago. The results of these commer- filming the front of the building when of Penney's" and emphasized "200,000 cials create an impersonal image for the the iron- workers weren't in the frame. square feet of bigness!" A new sound client. And maybe the hurriedly pressed-into- was used to convey young ideas; upbeat Production of radio spots bore none service personnel looked self- conscious tempos and highly animated disk jock- of the problems attending the TV com- as they attempted to act out their eys spread the word over five top Nor- mercials. How do you convey the excite- salesman roles just learned in the school folk radio stations. ment of a store opening when it is only upstairs. But all contributed an aura of In the radio copy the Penney's auto half -stocked with merchandise and has honesty that couldn't be duplicated in center became a place to "check the more painters and carpenters behind the New York and Hollywood -and it still wheels" and find the latest swinging counters than sales personnel? maintained the simple, honest and taste- chrome -trim accessories. The spacial Well, you don't fake it totally, that's ful flavor to be found at J. C. Penney. "Inn Shoppe" for young men unveiled its semi -mod clothes to the sound of a rocking beat. Mary Quant designs in the "Juniors Shoppe" sent an appeal to the "young chicks ". And in the cleat, Sean X. Ward is a vice president of Ward soft voice aimed at the tried and true Associates Inc., Washington -based advertis- Penney's customers, there was a special ing agency. Prior to 1967, he was in broad- appeal on work clothes and home fur- casting for 15 years. His positions included nishings for mom and pop, who still those of radio -TV director and a stint as expect to find Mr. Penney behind the regional sales manager for wroP -TV Wash- counter. ington. Mr. Ward holds a masters degree in Production scheduling and broadcast- marketing management from Georgetown ing of these commercials -an average University. Ward clients, other than J. C. of 25 spots a day on each of the five Penney Co., include Occoquan Forest Real stations -could have been a repetitious, Estate Development Corp., Manassas, Va., boring nightmare. But a selective sys- and Schupps Bakery, Washington. tem of airing these commercials provided, instead, maximum impact.

This little girl is about to experience a course in sex education she will never forget. He was really very nice looking. Well dressed. Well mannered. Soft spoken. Who would have ever guessed? Certainly not a six -year -old. Child molesting is a constant threat to our children. Anybody's child might be next. That is why WTVJ /Miami, under the supervision of Vice President Bill Brazzil and Producer Chuck Zink, created the film The Friendly Menace. It's a simple guide for children to follow when dealing with strangers. Using the techniques of dramatized case histories and audience participation, children learn how to recognize, avoid, and combat a potential molester. WTVJ cooperated with the local school boards and Public Safety Department to broadcast this program which won the Ohio State Award. Parental response was so favorable that we repeated the program. If you wish to view this, or any of the other community -minded programs produced by WTVJ, please drop us a line. It won't cost you anything. It may save your children. WTVJ/Miami WTVJ will make these programs available for examination by any station in the country. Just send us a blank tape for dubbing. Programs available are: The Friendly Menace. Is the Grass Greener ?(the story of drug abuse). Four Anti-Narcotics public service spots (being telecast on 24 Florida stations). Art Linkletter Talks About Drugs. A Dirty Shame (on pollution). $44.80 (the plight of the aged). Two Drawers Full (juvenile violent crime). Susan's Pregnant (the trauma of an unwed mother). For further information we urge you to write Bill Brazzil, Vice President, WTVJ, Miami, Florida 33128. We also invite exchanges of public service programs. A Wometco Enterprises, Inc. station, May4,1970:Vo 1.78, No.18 Broadcasting FREBUSINESS VEEROY UF iELEVI510Y ANO SA IDO

CATV headed for ad- supported network? That's promise one venturer makes to cable convention, but most operators talk glumly about burden of programing

The shape of program origination on thirds represented multiple- system own- industry. cable -television systems began to emerge ers. Mr. Gray energized the generally pas- last week in Chicago, when cable oper- The high point of the Thursday ses- sive cable -TV participants with his ators all but cheered at the suggestion sions came during the panel on adver- statement that CATV subscribers offer that the only answer for the sale of tising when Mr. Gray said that the better potential for national advertisers national advertising to help pay for future of national advertising for CATV than over -the -air TV. He also said that local programing must be a national lay in a national, interconnected "net- major national advertisers are becoming interconnected CATV network. work" of cable systems. disenchanted with broadcast TV, and The suggestion, greeted by the long- Mr. Gray is associated with Monitel, that it is time for the CATV industry est and loudest applause at the two -day a service of the Reader's Digest which to establish an industry-wide research conference on programing, the first is not only offering a package of public - office to sell advertisers on using cable sponsored by the National Cable Tele- service and information programs for TV. vision Association, was made by Ed cable -TV systems, but is also holding Despite the upbeat occasioned by suc- Gray, a former McCann -Erickson agen- itself out as the national advertising cess stories from the advertising panel cy executive. sales representative for the television (the Ottawa, Ill., system has Mont- But, if the 150 cable operators present gomery Ward which produces its own at the conference are characteristic of commercials as one of its advertisers, the industry as a whole, most CATV according to Manager X. W. Mitchell, owners are extremely reluctant to get and an Illinois system is making money into program origination. Their prin- on its originations [see page 24]), cipal objection is that it costs money. many cable operators remained dubi- Most of them are resigned, however, ous. to the fate decreed by the FCC order For example, Don Andersson, Televi- that all CATV systems with 3,500 or sion Communications Corp., New York, more subscribers must begin local origi- put it perhaps most succinctly: "You're nation by next Jan. 1. spending money you weren't spending The reluctance stems from the eco- before and if you can't get it back up nomics of origination. Cable operators goes your cost of doing business." must lay out money for equipment, for detailed programs, for staff-and most of them Mr. Andersson his company's four -year experience in originating don't see how they are going to recoup in Pittsfield, Mass., and those expenses. programs Win- ter Haven, Fla. The cost of providing On the other hand there is general 90 minutes of programing daily, five agreement that some time in the future days a week, in each of those two cities, there is a place for CATV programing. he said, runs $4,000 monthly. To re- Some 300 cable systems out of ap- cover that sum, each system must sell proximately 2,500 in operation are un- 14 spot advertisements at an average der the FCC directive to commence of $20 a spot. This adds up to $5,600 local programing. The commission also monthly, but trying to sell 100% of the said they can sell advertising to pay advertising potential is unrealistic, he their way that was an important -and noted, particularly where the CATV is element in the back of the minds of Dr. Clay T. Whitehead, principal speak- in competition with local radio stations those attending the conference in Chi- er at last week's cable- programing con- that charge from $1 to $5 per spot. cago last week. ference, gave CATV operators a way The conference, ballooning beyond to escape the restrictions imposed by TVC plans to begin this fall its Grid - the expectations of NCTA, had a government policy protecting broadcast- tronics program service. This scheme registration of 300. But half were pro- ers: Add to the diversity of programing offers a four -channel package to CATV gram packagers and syndicators. Of the available to the public, he advised (see systems, ranging through movies, in- 150 -cable system representatives, two- page 25). formation, instruction and professional 23 BROADCASTING, May 4, 1970 programs. But subscribers who take any cartoons, safety tips, horoscopes, sports, Communication Service, Los Angeles; of these programs are expected to pay recipes and games. Computer Image Corp., Denver; Crea- extra for them. From $5 extra per It also is offering advertisers a week- tive Cine -Tel Inc., New York; Depart- month for movies to $2.50 monthly for ly package of 504 10- second spots, or ment of Health, Education and Welfare, the others. TVC claims it bas more than a daily package of 72 10- second spots. Washington; Independent Television 100 systems signed up for the service, As part of this pre -sold commercial Corp., New York; International Tele- with a combined 655,000 customers. content, Monitel has established a na- Cable Productions Inc., Towson, Md.; The promotional value of origination tional advertising sales division to make J. R. Hampton & Associates, Engle- in adding subscribers to a system has representations to national advertisers wood, Colo., and Kap V Films Ltd., many adherents -in fact Teleprompter's on behalf of its CATV clients. New York; Kepler Television Produc- Great Falls, Mont., cable system is said National Telesystems Corp., the re- tions Inc., Pittsburgh; Leviathan Com- to have added 600 new customers in cently organized program syndicator for munications Inc., New York; Local nine months after it began local origi- CATV founded by entertainer Dick Origination TV Systems Inc., San Jose, nations. But it was also noted that this Clark and equipment manufacturer In- Calif.; Markit Communications Inc., move was undertaken after the Great ternational Video Corp., had a similar Los Angeles; National CATV Library Falls system was forced by FCC action proposal. Its cablecasting sales division Inc., Dallas; National Educational Tele- to drop three distant signals after local has been established, it said, to represent vision, New York; National Instruc- TV stations complained. CATV systems to national and regional tional Television Center, Bloomington, Nevertheless, many CATV operators advertisers. NTC foresees $1 billion in Ind.; Press Association Inc., New York; at the Chicago meeting were quick to advertising revenues for CATV by 1980 Sandy Frank Program Sales, New York; point out that most, if not all, of the -with $15 million being spent in 1971, Telemation Program Services Inc., New 300 cable systems that are under the and $190 million by 1975. York; Television Presentations Inc., commission charge to begin local origi- Other program purveyors had similar New York, and Trans American Film nation are mature systems; there are proposals as ties to their program offer- Corp., Kingsport, Tenn. few potential subscribers left to attract. ings. Saturation in CATV commonly means Of immediate concern to cable oper- NAB that 50% of the homes that the cable ators, however, was costs of the pro- would dispense with passes are signed as customers. graming. This varied, from as little as fees for small CATV's Perhaps the tone of the two -day con- half -a-cent to as much as five cents per ference was best expressed by Barry subscriber. All the salesmen tried hard The National Association of Broadcast- Stigers, manager of advertising and not to frighten nervous operators. ers' special subcommittee on CATV, sales promotion of Athena Communica- In addition to Monitel, which makes historically opposed to CATV in sophis- ticated form, has tions Inc., a Gulf & Western multiple - its headquarters in New York, and Na- decided to concentrate systems owner. He warned cable oper- tional Telesystems Corp., in Sunnyvale, its present efforts on getting changes in certain ators: "Remember, you're going from a Calif., others exhibiting were CBS En- regulatory aspects of the copy- service business into broadcasting." terprises Inc., New York; Cable Chan- right bill pending in the Senate Judici- ary Committee. Not all cable operators had their eye nels Inc., West Webster, N.Y.; Cable on the national picture. George Barco, Specifically the NAB group last Meadville, Pa., cable pioneer, com- Wednesday (April 29) agreed to seek mented privately that local involvement exemption from copyright payment for CATV was a significant portion of a CATV's Origination profitable systems with no more than 2,000 reason for existence, and that program for one CATV operator subscribers. NAB estimates that some origination is a responsibility that meets 1,600 of the more than 2,300 CATV this goal. In Meadville, Mr. Barco said, The operator of a modest -sized CATV systems have fewer than 2,000 subscrib- three hours daily of local origination system that serves four communities in ers. How many of these are group - has been in existence for the last three Illinois electrified cable operators at the owned, NAB says, it cannot determine. years. And, he said, he is on the verge Chicago programing conference last For group ownership systems, NAB of selling advertisements, as well as week when he smugly reported that he would exempt only those whose total some of his local programs to other was spending $40,000 a year on local subscribers number fewer than 10,000. CATV systems. origination, but was taking in $50,000 Section 111 of the copyright bill Origination, he said, must be another yearly. Most CATV operators at the now before the Judiciary Committee "service" to the community by the conference generally expressed a bear- should be revised, in NAB's view, to cable operator. ish attitude about local programing pay- protect exclusive rights to broadcast Mr. Barco, who often bucks the ing for itself (see story this page). programs, to preserve the authority of the course followed by others in the cable Jim Trent, manager of what is called FCC under guidelines to be enacted industry, had little sympathy for CATV "TV Channel 13" serving 9,000 cus- in a regulatory section or separate bill, operators concerned with costs. CATV, tomers in La Salle, Peru, Spring Valley and to exempt from copyright payment he said, "must invest now, reap later." and Oglesby, all Illinois, told the con- the small CATV systems that do not The program sellers, who spent the ference that his billings regularly were import distant signals. This summary first day making formal presentations running from $500 to $1,000 weekly. of the NAB position, essentially adopted of their wares at the conference and the He conceded, however, that he had na by the subcommittee, was outlined last second manning their exhibit booths, local TV station competition in his area week for the conference of state asso- offered not only programs, but pack- but that he does compete with two local ciation presidents by Paul Comstock, ages, some of them incorporating adver- radio stations and one newspaper. NAB general counsel and vice presi- tising sold by the vendor. Mr. Trent said he charges $12 a spot dent for government relations (see page Monitel, for example, offered a 24- one-time rate, plus a video -tape record- 38). hour package of daily public-service ing charge and a production fee. He Members of the subcommittee pres- features that included not only time, said he has one full -time salesman, and ent at last week's meeting were: weather and temperature, but also such that he sells advertising himself. Chairman William Fox, KFMB -TV San editorial features as household hints, Diego; Richard Beesemyer, ABC, New

24 (PROGRAMING) BROADCASTING, May 4, 1970 in operating "to increase the diverse public interest." Programing called sources of programing." The presidential aide gave little com- key cable future The time may come, he said, when fort to broadcasters who hope to re- to the newly organized Office of Telecom- strict CATV growth. munication Policy (BROADCASTING, "It strikes me that at heart it is not White House aide sees April 27) may decide to take a look a preference for one technology over no shelter for broadcasting at CATV, not as a mini -FCC interested another," he said. Nor is it even a if CATV's innovate in detailed regulation, but interested in question of who pays for what rights, broad issues, such as spectrum manage- important as the copyright issues are. ment, media ownership and the right of "The real public interest is in the Dr. Clay T. White Whitehead, House access. availability of diverse sources of pro- specialist in telecommunications, gave Cable operators gave him a rousing graming." Cable -TV operators a lift last week ovation at his conclusion. CATV, he said, must strike out on its when he as much as told them that "We can only dimly see how CATV own. "I suspect the FCC and the Con- they have a friend in Washington. But may develop and what services the gress will not look favorably on a CATV, he said must do something in public may want," said Dr. Whitehead. CATV industry that is content to siphon the public interest- beyond siphoning "But it is clear it would be dangerous signals off the air, to make its profits signals off the air-to merit the friend's indeed to try in 1970 to fix the dimen- off the limited availability of TV sta- smile. Dr. Whitehead spoke at a ban- sion and scope of an industry that may tion assignments," said Mr. Whitehead. quet Thursday (April 30) during a two - be entirely different in 1980, or even "But given a truly innovative CATV day programing conference in Chicago 1975. industry, I similarly suspect the com- sponsored by the National Cable Tele- "Competition is an integral part of mission will not arbitrarily foster mar- vision Association. our public regulatory policy, not only ginal UHF stations, or protect the reve- Cable TV, Dr. Whitehead said, must historically and by virtue of several nues of any TV station, if cable offers consider itself part of "the program - Supreme Court decisions, but by neces- stable and diverse and responsible pro- generating- and -distributing industry." sity. But it must be competition that gram sources that the public interest re- The future of CATV, he added, lies will further rather than obstruct the quires."

York; William Grant, KOAA -TV Pueblo, sentative George M. Burditt (R -La- sion's rulemaking proceeding relating to Colo.; Jack Harris, KPRC -TV Houston, Grange), would place control of CATV cross -ownership of CATV systems and and Robert McKinsey, WJRJ -TV Atlan- under the Illinois Commerce Commis- broadcast facilities. ta. sion and repeal a portion of the Illinois Malibu, owner of a CATV system in municipal code which presently gives the Trancas, Calif. area, is license of Study of CATV potential CATV franchishing power to the vari- UHF translators K70CJ and K74BI, ous towns and cities in the state. A num- both in Trancas. H &B, whose parent slated by United Artists ber of CATV systems already are oper- Harriscope Cable is a group CATV ating in Illinois, and Chicago has more owner, is licensee of UHF translators United Artists Television will conduct than a dozen CATV franchise bids un- K7OAL, K73AD and K77AV, all Palm an in -depth programing and marketing der consideration. Springs and Desert Hot Springs. Calif. study of community antenna TV Mr. Burditt is chairman of the Illi- Vote on the transfers was 5 -to -0 with throughout the U.S., it was announced nois House Committee on Higher Edu- Commissioner H. Rex Lee not partici- last week by H. Ezzes, chairman Erwin cation. He also is considering amend- pating and T. and chief executive of UA -TV. Commissioner Robert officer ments to the bills that would return all Bartley absent. Mr. Ezzes said that Pierre Weis, or part of the franchise fees the state Cypress Communications is a mul- president of UA -TV, will direct the might collect to the cities where the tiple CATV owner and has interest in study to determine the potential of the CATV firms are located. KTXL -TV Sacramento-Stockton, Calif. CATV market and will have the re- Earlier this year it reached an agree- sponsibility of formulating a program ment to merge with Harriscope Cable procedure to "best serve the and sales Two translator firms (a division of Harriscope Broadcasting proliferating CATV market." Mr. Ezzes Corp.) in a stock transaction valued at noted that UA -TV has available a li- are bought by Cypress $12 million (BROADCASTING, Jan. 19). brary of more than 2,000 features, in- Cypress Communications, Pacific Pali- the corn - Artists and Warner Cypress would be surviving cluding both United sades, Calif., last week received FCC pany. Brothers releases, as well as a supply of approval to purchase two translator 60 TV series and numerous cartoon pro- companies with Cypress stock. Cooking show for CATV grams. The commission granted the applica- R Associates, Cincinnati and New York, tion of Malibu Communications Corp. plans to produce new programing ex- Illinois bill seeks (doing business as Malibu Translator clusively for CATV systems across the in CATV Co.) for transfer of control to Cypress country. Carl F. Trunk Jr., president of uniformity and a similar application of Harriscope the company, said its first CATV series Proposals for standardizing cable televi- Cable Corp. to transfer control of its will be a daily half-hour show, Parsley, sion technical performance, channel al- H &B Translator Corp. to Cypress. The Sage, Jani and Love, a cooking -talk locations, franchising and other facets of transfer grants were conditioned on as- show with Jani Gardner as host. CATV operation in Illinois at the state surance that the five TV translators in- Distribution will be by the Key level are contained in new legislative volved in the transaction would con- Group, a company organized by CATV proposals introduced there. The pending tinue to be operated in competition operators and headed by George J. bills would take regulation away from with the CATV systems owned by the and Yolanda Barco, owners of cable the cities. licensees. The grants were also made systems in Meadville and Titusville, The bills, offered by state Repre- subject to the outcome of the commis- both Pennsylvania.

BROADCASTING, May 4, 1970 25 ards as to the amount of service sta- FCC rejects censor role on TV tions are providing in various categories -including subclassifications of enter- It tells Galbraith's little band of critics tainment for serious drama, classical that law prevents its ruling on taste music, ballet and others. But even those procedures, he added, John Kenneth Galbraith, Harvard eco- amount of it in their programs and would not enable the commission "to nomist and former ambassador to India, would be responsive to any need for enforce standards of taste or quality in and five like- minded critics of broadcast further reduction pointed up in studies view of the statutory and constitutional programing have been advised by the now being made by a committee es- limitations on our authority with respect FCC that the Communications Act and tablished by the U.S. surgeon general. to programing...." the Constitution stand between it and But the commission stressed that, ex- a determination as to whether pro- cept in equal- time -law and fairness - Sister FM's follow graming is vulgar or lacks "sensitivity." doctrine matters, it does not require The six critics, five of them present broadcasters to present any particular WCBS -FM's format or former members of the National program. It said that the no- censorship CBS -owned FM stations announced Citizens Committee for Broadcasting, provision of the Communications Act plans to reorganize the formats had petitioned the commission to con- and the First Amendment bar it from of three CBS FM stations, along the lines duct "a stringent review of television censoring broadcast matter. of WCBS -FM New York (BROADCASTING, and radio station licensees," starting Accordingly, it said, the complaint Feb. 23). WBBtt -FM Chicago will with the affiliates of ABC, CBS and con- as to the quality of the programing re- tinue to use the automated young-sound NBC and the independent stations in ceived "is not properly cognizable by format, but it will integrate live voices. the top 150 markets. The purpose would this government agency.... You will San Francisco's KCBS -FM and Los An- be to determine if the licenses should agree that there can be no governmental geles's KNX-FM will also give up their be revoked. arbiter of taste in the broadcast field." totally automated formats in 1971. The petitioners besides Mr. Galbraith The commission's letter had been Whether the West Coast stations will who are NCCB board members were written Jan. 21, but its release was held continue to subscribe to the young Charles Benton, son of former Senator up until last week-because, a commis- sound after the change-over is unde- William Benton, the principal financial sion spokesman said, of uncertainty as termined. backer of NCCB, and author Ralph to how many commissioners would is- Station Manager Herb McCord of Ellison. The former board members are sue separate statements. The only one WCBS -FM commented last week on the one -time TV producer Robert Mont- that was issued was written by Commis- progress of that station since its format gomery, who is expected to return to sioner Kenneth A. Cox, who did not change six months ago. The WCBS -FM NCCB as vice chairman, and Marya specify whether he concurred or dis- cume audience has increased by 200; Mannes, author and television critic. sented. The only one of the seven com- 000 listeners in the six -month period The sixth petitioner was Oliver R. missioners who was listed as dissenting since the station adopted a competitive Grace, of New York, an investment was Nicholas Johnson. live format, according to Mr. McCord. banker. Commissioner Cox expressed sym- Afternoon "housewife time" is the The six had charged that broadcast pathy for the "thrust" of the petitioners' strongest period, and 7 p.m., "the prime programing was devoted principally to message but said the commission lacked time of FM" is their weakest, said Mr. "vulgarity and violence" and lacked the resources to make the kind of re- McCord. The weakness in prime even- "due regard for sensitivity, intelligence view the petitioners sought. ing time, he said, was due in large and taste." They also said radio and However, he noted that he and Com- measure to changes in the on -air per- television programing "undermines our missioner Johnson have long urged the sonnel. society." commission to adopt standards that Among hurdles yet to be cleared by The commission, in its reply, said could be used in processing renewal ap- the FM industry Mr. McCord mention- that as for violence, the networks have plications. He said such standards would ed unrealistic pricing of FM receivers asserted that they were reducing the enable the commission to enforce stand- and lack of auto -set penetration.

Johnson fears attacks posing censorship, just as Vice President been an even -handed critic." He said Agnew repeated many times that he he has been mainly concerned with by Agnew on news media was not, of course, in favor of censor- concentration of media ownership, ir- ship." Mr. Johnson stated. respective of the political views of the FCC Commissioner Nicholas Johnson He claimed that the Russians and the owners. asserted last week that the Nixon ad- Vice President have used similar words "So that the difference between what is to ministration trying control and in explanation of criticism published [Mr.] Agnew is saying and what I have intimidate the news media and char- about the government. Mr. Johnson been saying, really, is that the Vice acterized these efforts as "extraordi- then added: President seems to be concerned prin- narily dangerous." "The pattern is very much the same cipally about those who do not agree Commissioner Johnson's remarks were whether it's a fascist country or a com- with the administration, rather than a voiced on WMCA(AM) New York's late munist country or the United States. genuine concern in the patterns of mass evening Barry Gray Show. At one point, When the government starts to move in media ownership in the U.S.," he con- he compared Vice President Agnew's and try to control the information the tinued. attacks on the media with the Soviet people get, it's a dangerous and frighten- Mr. Johnson said that President Nix- government's explanation of its 1968 ing thing to me." on is "doing the same kind of thing takeover of Czechoslovakia. Commissioner Johnson acknowledged that other Presidents have tried to do" "The Russians were very careful to he has been a critic of the news media, but that Mr. Nixon "is doing it with say that they were not, of course, im- but "I would like to believe I have more success."

26 (PROGRAMING) BROADCASTING, May 4, 1970 Texas and Louisiana first You other states, please be patient.

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Interstate Broadcasting radio newsmen gather it and of IBC's network programming Company is the new news report it. Stories that are as they choose. They aren't network. significant to your station's obligated to carry every listeners. newscast. Monday, June 1, we'll be IBC's going down the line to radio In return, we'll ask for a few closed- circuit transmission guarantees instant stations in Texas and Louisiana commercial clearances daily - communication with affiliates with a highly -saleable audio but not during network news package. programming. for important news bulletins, continuous coverage of major 1 10 five -minute newscasts events and programming each week. The clincher is this: information. Each IBC newscast will Every one of IBC's 110 You other 46 continental contain your state's important newscasts will be the station's states, get ready for IBC. Very news. Topped off by area and to sell. soon we'll be reporting your national news as our seasoned Affiliates carry only as much news where it matters.

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27 BROADCASTING, May 4, 1970 Carthy days in Washington ... some Sevareid comes out people in our business were intimi- news dated." The situation, he said, was for hour -long "rougher than now, though not quite so ominous. A senator is not a Vice Could time adequate President or even an attorney general." for letters to editor In reflecting on how Elmer Davis would be reacting to the latest antinews- head off the Agnews? media assaults, Mr. Sevareid said: "It goes without saying he would refuse to CBS News correspondent Eric Sevareid be intimidated. Elmer might have had said last week that an hour of network a little dry fun with this assault from evening news is necessary for "a bal- the right wing to the effect that broad- anced presentation of the day's events." cast journalism is much too preoccupied But, pointing to the FCC's move to re- with minorities and conflict, after years duce programing by the networks (see of assault from the left wing to the ef- page 34), he held out little hope for fect that broadcasting is simply a re- the expansion of the standard half-hour flecting mirror for comfortable, estab- of network news programing. lished, middle-class values and inter- Mr. Sevareid, delivering the fourth ests. He might have concluded that Elmer Davis memorial lecture Wednes- maybe we weren't doing so badly, after day (April 29) at Columbia University all." in New York, observed: "In that hour, Remembering that Mr. Davis, his we could do what we should be always former colleague, "had a skeptical, not doing, in my long -sustained opinion; a suspicious nature," Mr. Sevareid ob- we could provide room for rebuttals to served: "Mine is less virtuous. I pro- our practices from ordinary listeners, foundly suspect that the reason for the Mr. Sevareid letters to the editor, if you wish. For sudden assault by the Vice President years the situation has cried for this last fall was not merely to right what and had we been doing it for these he was entitled to believe were imbal- thing which, because he is gone, will years, perhaps much of the accumulat- ances in the news, not merely to mute hereafter be known as the Sevareid stip- ing gas of resentment would have es- the antiwar criticism.... I deeply sus- ulation: We will consider alteration of caped from the boiler in a normal fash- pect that the deepest reason for the our adversary relationship when two ion. assault on the press had to do with this: things begin to happen -when political "It remains a question whether a What better way to forestall your own leaders complain when they are over press form that is not fully free can long credibility gap than to assign it else- praised and when they admit policy endure," continued Mr. Sevareid. where in advance? mistakes of a serious nature. That will He recalled that, in "those Joe Mc- "And Elmer might have added some- be the day."

Rule on clearance is opposed Even the independent U's have now deserted old proposal to force alternatives on networks

The passing years have done nothing to the rule the commission is in the problem- comments which lent weight to enhance the appeal of the FCC's process of adopting to prohibit top -50- to the networks' assertions that efforts proposal to require networks to offer market affiliates from taking more than are routinely made to offer uncleared to other stations in the market pro- three hours of network programing be- programs to independent stations. Even grams their affiliates don't clear. tween the hours of 7 and 11 p.m. (6 -10 smaller-market independents are getting The proposal received virtually no p.m. central time). It was in anticipa- network programs, Mr. Firestone said. support when initially issued for com- tion of its adoption of that so-called The independents' problem, both ment in June 1965. And last week, only Westinghouse rule (after Westinghouse said, was in making network program- six parties showed up at an oral argu- Broadcasting Co., which suggested it). ing pay. Mr. Stevens expressed con- ment the commission held to update its that the commission dusted off its old cern over the "pittance" he said the information on the proposals. None rulemaking dealing with network pro- networks pay independents for carrying urged its adoption. graming not cleared by affiliated sta- pre -empted programs. He said the com- ABC, CBS and NBC and the CBS tions. pensation was hardly enough to cover Television Affiliates Association op- The spokesmen for UHF independ- the AT&T line charges for picking them posed it. But what appeared to impress ents last week were Leonard Stevens, up- particularly since those charges the commissioners more was the view vice president of U.S. Communications, were raised -and suggested that his of two representatives of UHF broad- which owns five UHF stations in major stations carried them almost solely to casters that, if there ever was a time markets, and Martin Firestone, counsel promote their image and provide a for the rule, it has passed. for All Channel Television Society, public service. Neither did the proceeding provide comprising UHF stations. They are "loss leaders," he said. any support for the view that the pro- Both said that obtaining programing However, he expressed doubt that the posed rule would be a useful adjunct pre -empted by affiliates is no longer a commission has authority to involve it-

28 (PROGRAMING) BROADCASTING, May 4, 1970 self in the question of network com- senting ABC, and Jerome Shestack, pensation. representing NBC, Mr. Wollenberg Creeping piety Mr. Firestone, who described the urged the commission to permit net- on `Romper Room' proposed rule as "diversionary and ir- works and independents to work out relevant," also cited the problem of their arrangements for the use of pre- Atheist wants reply time meeting the higher interconnection costs empted programing as they have in the (from 50% to 150% higher for ACTS past. Rigid rules would eliminate the because kids' program members, he said), but he offered a flexibility both sides now have, they makes references to God solution. He suggested that the commis- said, and involve the commission in a sion require AT &T to deal with com- morass of administrative detail. Is Romper Room anti -atheistic? mercial independents -at least UHF's They also suggested the rules might Robert H. Scott, of Saratoga, Calif., -as the commission is proposing that be illegal. They noted that any com- thinks so. An atheist himself, Mr. Scott it deal with noncommercial television - mission concern over the reasonable- maintains that the "God" references in that is, offer them free or reduced in- ness of compensation they pay stations the children's program are in effect terconnection rates. might lead the commission into rate saying that "there is a God and there- This treatment, he said, would en- regulation which, they say, is barred by fore the atheist is mistaken." courage the development of "a true law. Specifically, Mr. Scott points to ref- fourth network" and would provide the Mr. Shestack, in addition, said the erences to the deity contained in the kind of diversification of programing proposed rule might be confiscatory. Pledge of Allegiance to the flag recited the commission has as its He noted that networks would not only goal. But by children on the show ( "under God") "if present be required to provide programs to in- tariff continues," he said, and in a grace said before a snack "there'll be a declining interest [on the dependent stations-but also to pay the ( "God is great. God is good. Let us part of UHF stations for carrying them. independents] in taking thank Him for our food. Amen."). network programs." attorney for the And Ernest Jennes, Mr. Scott has "appealed" to the FCC Conilnissioner Kenneth A. saw the proposed rule as Cox, for CBS affiliates, a staff denial of his request that ICTVU- one, however, appeared to for "If doubt the having other unlooked results. (TV) San Francisco be required to give plan's feasibility. "There's a difference you want to lock affiliates into the net- him free time for "atheistic talks" as between commercial and noncommer- work, finalize this rule," he said. But, long as the station carried Romper cial broadcasting," he noted. he added, this would be an "odd" goal Room and its "anti- atheistic" references. Mr. Firestone was also one of those for a commission which "preaches in- Last October William B. Ray, chief who saw no broadcaster benefits re- dependence for affiliates." He said the of the FCC's Complaints and Com- sulting from the Westinghouse rule. proposed rule would put affiliates in a pliance Division, told Mr. Scott that in their dealings with net- The commission hopes that the net- "straitjacket" KTVU(TV) was not "unreasonable" in works will continue to program three - works. determining that, in context, the Romp- for and -one -half hours in prime time for Despite the absence of support er Room references to God did not the rule, the commission benefit of stations in markets be- the proposed constitute broadcast of a particular heart from some of Mr. low the top 50; if they were forced to could take viewpoint on a controversial issue of Wollenberg's comments that its rule - make uncleared programing available public importance, and thus were not to other stations in the market, inde- making proceeding has not been in subject to fairness -doctrine rules. in vain. "The networks are very responsive pendents the top 50 markets would Nearly 24 years ago, Mr. Scott asked pick up one or more hours of net- to storm clouds from the commission," half the FCC to revoke the licenses of San work programing nightly. But Mr. Fire- he said, and he attributed the lack of Francisco stations KFRC(AM), KPO (now stone doesn't see things working out complaints the commission received KNBR(AM) ), and KQW (now KCBS- that way. about the networks in the rulemaking (AM)), on the grounds that they denied The networks, he said, will program in 1965 to the "nudge" it had given him time for atheistic talks but car- only three hours in prime time. Ac- them two years earlier, when it asked ried anti -atheistic religious programing cordingly, he said, small- market affiliates for reports on their willingness to make (BROADCASTING, July 22, 1946). The will be adversely affected. And in the programs available to UHF stations. commission denied his petition but up- major markets, he said, "the absence of "Whatever effects might have been atheists' rights to air time. network programing will bring affiliates achieved by the proceeding," he said, held decision as an into the program market, and drive "have already been felt." Characterizing the the highway of up prices for syndicated material " "historic milestone on -to Scott the detriment of the independents. Race set for Clark's ARI equal freedom of speech," Mr. the commission for dismiss- The counsel for CBS, Roger Wollen- castigated A 160 -station network has been cleared filed by him berg, confirmed Mr. Firestone's predic- ing subsequent petitions for broadcast of the 1970 Golden State for revocation of license or tion, at least as to CBS's intended re- calling 400 Grand National Stock Car Race denial of renewal for other stations reaction to the Westinghouse rule. "CBS," from Riverside, Calif. International fusing him time for atheistic talks. The he said, "has decided it would not be Duda, vice Raceway according to Fritz "regulatory dicta" of the 1946 decision feasible to provide more than three and general manager of president "leave no room for the barring of hours" of prime -time programing. NBC Racecasters Inc. The only American atheism from broadcasting stations and ABC are assumed to have reached NASCAR race set for June 14, it will which accept religion -containing pro- similar conclusions. be the first national broadcast for ARI, Mr. contended. Accordingly, Mr. Wollenberg told the a division of Dick Clark Enterprises grams," Scott the fairness doc- commission, "What you're doing [in that had been airing regional coverage Noting that under determine approving the Westinghouse rule], in of auto races on the West Coast. The trine licensees themselves the interest of encouraging new pro- four-hour, 45- minute broadcast is being whether an issue is one of public im- gram development, is to cut down the half sponsored by STP Corp., through portance, Mr. Scott argued that the number of programs you are now en- Media Buyers Inc., Des Plaines, Ill., "exclusion feature" is designed "prin- couraging us, in this proceeding, to with the other half being made available cipally to nullify, in effect, the commis- offer to independent stations." for local sale. Ralph Lawler will anchor sion's regulatory statements of 1946 in Along with Thomas Frohock, repre- the announcing team. behalf of atheists... .

BROADCASTING, May 4, 1970 29 ON SEPTEMBER 18, INTERNS WILL START MAKING HOUSE CALLS. It's our feeling that The Interns will be lighting up a lot of living rooms this fall. Because The Interns isn't just another doctor series. It's a series about a group of intelligent, attractive, concerned young people who also happen to be doctors. There's all the difference in the world. Doctors take care of sick people. But young people who also happen to be doctors fall in love, fight injustices, drive motor -scooters, wash dishes, face the same problems that all young people face. These are the adventures of very different contemporary people. Their lives inside and, in a way, more importantly, outside the hospital. So that this is a series built around the medical profession. Not about it. And the thread that holds it all together is people,CBSO not sutures.

"THE INTERNS" PREMIERES SEPTEMBER 18, itv WITH BRODERICK CRAWFORD, STEPHEN BROOKS, CHRIS STONE, HAL FREDERICK, MIKE FARRELL AND SANDRA SMITH. Boston mothers buy some research They say surveys find too few children's shows, mothers' hostility to commercials aimed at young

Action for Children's Television, a Bos- include large blocks of recorded ma- suitability of programs for children. ton -based coalition of mothers and edu- terial such as cartoons. The ACT proposal accepted by the cators, last week buttressed its case for Syndicated format local produc- FCC as a petition for rulemaking, an FCC rulemaking to set quotas for tions accounted for a majority of local would require stations to devote a mini- children's programing and restrict com- material in most markets and few sta- mum of 14 hours weekly to children's mercial practices. tions carried entirely local, live produc- programing. It would also bar sponsor- hi conjunction with reply comments tions for children. ship of, and commercials from, chil- filed with the commission, ACT sub- CBS being the only network offer- dren's programs and prohibit performers mitted reports of two studies it commis- ing a week-day children's show (Captain on such programs from using or men- sioned. The first, by Ralph M. Jen- Kangaroo). tioning products, services or stores by nings, is entitled "Programing and Ad- The second study, by Daniel Yankel- name. vertising Practices Directed to Chil- ovich Inc., deals with "Mothers' At- In its reply comments, ACT admitted dren," and is based on data compiled titudes toward Children's Television that its proposal "might well reduce the on 54 stations -39 network affiliates Programs and Commercials." Based on high profitability of children's program- and 15 independents -in 13 major interviews in several states, it purports ing," but said it was not certain that markets. to have found "a great deal of hostility profits would be eliminated. According to the report, in general and resentment toward most commer- "There is good reason to believe that 33 of the 54 stations did not carry as cials" on children's programs, with subsidizing (rather than sponsoring) many as 14 hours of children's pro- most complaints centering around mis- high- quality children's programs would graming during the sample week. representation of products and strains bring prestige and economic benefits to Twenty -seven of 39 network affiliates imposed on mothers having to say "yes" the underwriter," ACTS suggested, add- (69 %) did not present 14 hours and or "no" to children clamoring for prod- ing that the present cost structure for six of the 15 independents did not. ucts advertised on television. children's programing leaves "ample Network -affiliated stations were found Mothers accept advertising on chil- margin" for increased costs and re- dren's programs as a "necessary to present relatively few local and re- evil" duced revenues. corded children's programs, and to rely according to the report, discriminating The "crucial difference" between un- almost entirely on network offerings. against a minority of commercials derwriting announcements and ordinary which But many independent stations carried "teach" children something con- commercials is that the commercial un- structive and a majority which have an a relatively large quantities of recorded derwriter does not seek to sell particu- alleged harmful effect. product, and local programs intended for chil- lar ACT observed, adding, dren. The study reported many mothers as "the effectiveness of the expenditure saying they would welcome a rating depends upon the parents' approval of Among other findings: code similar to that employed by the the program." Most local children's productions motion -picture industry, indicating the "The television industry can certain-

Changingfnrniats

The following modifications in program ager, said he found listenership thinner programing a "guaranteed 52 minutes of schedules and formats were reported in the morning and by simulcasting dur- contemporary middle -of- the -road music last week: ing these early hours the station "sacri- each hour from 6 a.m. to 12 midnight," ficed operations manager Joe Michaels said. WDVH(AM) Gainesville, Fla. WDVH little." On program -test authority since Feb. 7, Inc., effective May 1, switched from Wxox(AM) Framingham, Mass. the new FM formerly WGSM -FM, uses 80% contemporary rock and 20% - Wxox Inc., effective April 5, added a a fully automated tape service. country- and -western to full time coun- weekly 15- minute program directed at WrtoB(FM) Cleveland Northern try- and -western format termed "country- Spanish speaking community. The pub- - politan" by Larry Edwards, general Ohio Broadcasting Inc., effective March lic- affairs program is scheduled from 2 28, dropped the ABC "Love" syndi- manager. to 2:15 p.m. and features news, an- cated tape service and is now program- nouncements WREM(AM) Jenkins, Ky. - Cardi- and music. The new fea- ing 24 hours of middle -of- the -road mu- nal Broadcasting Co., effective Feb. 1, ture came about because the station was sic per day. Philip M. Kerwin, president began operations by programing a mix- advised by community council members and general manager said he canceled that ture of country-and -western and popu- there was difficulty in communicat- the progressive -rock tape service being lar- contemporary music. with Puerto Rican citizens. Wxox cause the station is being sold. Program Director Dick Stephens assists WPOR -FM Portland, Me. - Hildreth in the production of the program, which WWSR -FM St. Albans, Vt. -Robert I. Kimel, effective 4, Broadcasting Co., effective April 13, is conducted by Ceasar Coloma, direc- April began program switched from progressive rock music tor of the Community Center, estab- operations with an "up -tempo easy -listening" to country- and -western music by simul- lished to promote social and language format, according to John Kimel, casting wPOR(AM) from 5:30 a.m. to help for Puerto Ricans. program director. The new FM 12 noon from Monday through Satur- programs separately from wwsR(AM) day and from 7 a.m. to 12 noon on Wcro(FM) Smithtown, N. Y. -WcsM a daytimer in St. Albans. Sunday. Robert Caron, operations man- Radio Inc., effective March 16 began KPEG(AM) Spokane, Wash. -Bellevue

32 (PROGRAMING) BROADCASTING, May 4, 1970 ly absorb any reduction of profits in- cited its own efforts in that vein. Reduced wire rate herent in the ACT proposal," the group Bonneville International Corp. con- told the commission, citing 1969 profit curred with comments filed earlier by for press cut off figures for networks and their owned- the NAB asserting that the absence of children's and- operated stations. commercial sponsorship of FCC backs examiner Commenting on numerous sugges- programs would diminish rather than tions by broadcasters to the effect that it increase the quality of such programs. that services would is difficult to distinguish children's pro- Bonneville also charged that the ACT not be impaired graming from general fare, ACT ob- proposal would violate the Communica- served that "most of the broadcasters tions Act's prohibition on censorship The FCC last week ordered an end who claim that it is impossible to define and would substitute the programing to preferential private line rates for children's programs go on to list the judgment of the FCC for that of in- press users, including broadcasters. The children's programs which they have dividual licensees. commission directed AT &T and West- presented" and the NAB had argued ern Union to terminate the rates within that its television code rules for "chil- LBJ edits himself 50 days of the release of its decision dren's" programs are adequate. April 28. ACT also denied that any constitu- on third CBS special The commission concurred in an pro- tional impediment existed to its The third TV segment of former Presi- initial decision handed down last June would posed rule, noting that "all that dent Johnson's memoirs unexpectedly by Hearing Examiner Forest L. Mc- to be prevented is selling merchandise made the news last week, days before Clenning. It said that existing evidence As to the pro- failed to children on television." its scheduled telecast on CBS May 2. show that elimination of cur- posed requirement that broadcasters The show, "LBJ: Tragedy and Transi- rent preferential press rates and con- carry a specified minimum of children's tion," dealt with events in Dallas on ditions will "adversely impair the wide- spread dissemination programing, ACT asserted: "Certainly, Nov. 22, 1963, when President John F. of the news." since the Red Lion case it has been Kennedy was assassinated. AT &T and Western Union have to clear that reasonable rules designed Apparently as a second thought and realized "unreasonably low earnings" require broadcasters to present program- exercising his contractual prerogative from private line telegraph services, the tastes and ing to meet various needs, to "delete" comments involving the na- commission observed, adding, that there views is compatible with the Constitu- tional security, Mr. Johnson asked CBS were no service or cost differences justi- tion and the Communications Act." to cut certain portions of his interview fying either lower press rates or pref- In other reply comments, CBS said with correspondent Walter Cronkite. erential press conditions, such as part - the "ultimate flaw" in the ACT pro- There was no official confirmation late time leasing privileges, lower night rates, or other clock-hour rate differ- posal was that "no consideration is last week all CBS officials involved -as ences. given to the financing of program pro- in the program were unavailable for duction in the absence of commercial comment -but indications were that the The two carriers were directed by the sponsorship." Contending that the pro- deleted remarks concerned Mr. John- commission to file any new rate sched- necessary posal was "unnecessary," CBS said son's lingering doubts on conclusions of ules to implement its decision within 30 days. broadcasters had already "demonstrated the Warren Commission. On what it called the "crucial" ques- a responsiveness to the expressed con- Mr. Johnson, at the close of the previ- tion of whether regular commercial cerns of public groups such as the CBS interview on Feb. 6, had ous -TV rates would significantly impair news petitioners in this proceeding," and back to the Texas commented: "Getting dissemination, the commission agreed I much was written about that trip, say with Examiner McClenning since from my per- that trip to Texas, Walter, and the little "probative" evidence to that of what's been sonal knowledge, most effect had been introduced, the extent I think most of written was wrong. And of possible curtailment could not be it was deliberate." determined. Broadcasters, effective Feb. 22, changed There also was speculation that CBS 40 rock to easy listen- For "supplemental" news services format from top News President Richard S. Salant had Dennis Collins, (all those except AP and UPI), the ing middle -of- the -road. led an internal battle against the deci- director, said the new format commission -again agreeing with Ex- program sion to abridge the interview. On that with a 3 -to -1 ratio of aminer McClenning's decision -said is semi- automated Benjamin, executive producer of to vocals. Mr. Collins said Burton the increase in wire service costs would instrumentals the LBJ series, commented: "I know of top 40 was dropped because of billings represent an "insignificant" part of no battle." and demographics: Most of KPEG'S au- over -all operating expenses of parent Mr. Salant, meanwhile, issued a for- dience is 35 years of age or older. companies (such as networks), and mal statement Tuesday (April 28) "the record clearly establishes the cor- KTVw(TV) Takoma, Wash. -KTvw "clarifying conflicting reports" about the porate parents could absorb the in- Inc., effective April 1, reduced hours of broadcast, explaining the agreement of crease if they were so inclined." operation on channel 13 from 24 hours CBS with Mr. Johnson, and noting that The National Association of Broad- per day, seven days per week, to eight the deletion decision was the former casters, which participated in the pro- hours per day on Saturday and Sunday, President's. ceeding, last year said it was difficult and went silent from 1 p.m. to 5 p.m. Mr. Salant stated: "Certain material to estimate the impact on broadcasters and from 1:30 a.m. to 7 a.m., Monday has been deleted from this broadcast of an elimination of the preferential through Friday. Don Courtnay, general at President Johnson's request, made on rates. manager, said the reduction was mainly the grounds of national security. The The decision was prepared under the caused by "economic considerations." decision to comply with Mr. Johnson's supervision of Commissioner Robert T. the station Mr. Courtnay told the FCC request for the deletion was made by Bartley. sums for a has been losing substantial me. Further comment from CBS News Vote on the order was 6 -to -1, with and that efforts period of several years would compromise the secu- Commissioner Nicholas Johnson dis- losses have not suc- obviously to avoid continuing rity of the material which Mr. Johnson senting with a statement to be issued ceeded. chose to withhold at this time." later. 33 BROADCASTING, May 4, 1970 mission will decide whether to permit FCC moves to prime -time rule oral presentations on the basis of the petitions for reconsideration it expects to receive. Spurns mounting pressure from many Although the commissioners were unions, film producers still casting their votes on the order late fearing market loss last week, Commissioner Nicholas John- son has already announced the action as Despite pressure that wouldn't let up, hours of 7 and 11 p.m. (6 and 10 p.m. having been taken. the FCC late last week was moving to- central time). Virtually the only excep- His forum for the informal announce- ward final adoption of its controversial tions would be special news programs ment was the unlikely one of the CBS - rule aimed at reducing the networks' and on- the -spot coverage of news TV Mery Griffin Show, on which he dominance of prime -time programing. events. appeared Tuesday night. Mr. Griffin, who had been questioning him about The rule, which was being circulated It would also bar networks from the rule, asked, "How are you going among the commissioners for their them to domestic syndication, permit to do it ?" votes, was being approved by a margin syndicate abroad only those programs of 5 -to -2, with Commissioner H. Rex "We have done it," the commissioner they produce and prevent them from said. Lee concurring in the result and Chair- acquiring financial or proprietary rights Commission officials last week said man Dean Burch and Commissioner in independently produced programs. Robert Wells dissenting. the commissioner probably based the its rule as pro- The final order was expected to be The commission sees statement on the fact that four commis- by released this week, along with at least moting a healthy syndication market sioners had already cast their votes for two separate statements, by Chairman making an additional half hour of prime the proposal. Burch and Commissioner H. Rex Lee. time available for major market stations. Commission officials have complained However, the wires from the West week it the pro- Metromedia TV about the intense pressure to which they Coast last make clear outlets workers anything but have been subjected in connection with ducers and are chances of will air 'Black News' the proceeding in the past month. And sanguine about the rule's Three last week was no exception. helping them. Metromedia Inc. television stations and possibly More than a Since many of the producers provide two others will begin score of Hollywood tele- regularly vision producers and unions represent- films for the networks, they see their scheduled half-hour news programs produced ing film-production workers wired the market being shrunk, not expanded. entirely by blacks within the next few commission, expressing alarm over the Sheldon Leonard said the reduction in months. Metrome- dia's WNEW -TV New York "disastrous" impact some saw the rule network programing "would result in and wrro- (Tv) Washington plan for start having on their already depressed in- a tremendous blow" to independent tele- dates of May 23 from 1 dustry. vision producers. And officials of the to 1:30 p.m. and June 6 from 3:30 to 4 p.m., Among the messages was International Alliance of Theatrical respectively, one from with the KTTV(TV) California Governor Ronald Stage Employes, local 728, said stations Los Angeles begin- Reagan, ning date still uncertain. who in a "Dear Dean" wire to the chair- cannot afford the product "no longer No reports are as yet available from man urged the commission to delay ac- available to networks." KNEW -TV San Francisco and KMBC tion until the industry could plead its order incorporat- -TV The commission's Kansas City, Mo., but it can be ex- case. The . request for an opportunity to will contain ing the rule reportedly pected that they will be producing simi- present testimony - fears. on the economic language aimed at assuaging such lar black- oriented news programs. impact issue was made in many of the will keep It states that the commission The programs, all entitled Black it fol- wires. the proceeding open so that may News, will present news related impending exclu- The action was deplored low developments in the industry and, sively to each area's Negro population. also from a completely different In this source if necessary, modify the rule. Plans also call for an exchange of news Friendly, former president says it will -Fred of connection the commission items as needed. A KTTV spokesman CBS News who is professor of journal- require networks and licensees to file said the original idea was to test mar- ism at aid Columbia University and televi- information on a regular basis to ket the program in New York, and if sion adviser to the Ford Foundation. in administering the new rule. all went well, use it in all markets. The rule's intent "may be to punish The commission is said to be holding But indications now are for an all mar- the networks," he said, "but in reality open the possibility of proceedings in ket presentation without waiting for a the regulation will punish and emascu- which interested parties may express test -market reaction. late the news division whose work rep- their views orally. Officials say the corn- resents broadcasting's only saving grace and is a vital link in the nation's 1. Magination' returns struggle to understand itself." Beckwith Presentations Inc., New York, He saw the rule as damaging efforts May 9 is drug day on WPIX plans to produce a new version of the to achieve the "imperative of the goal WPtx(TV) New York will cancel all its pioneer children's program series, Mr. one -hour nightly network news broad- regularly scheduled programs and com- I. Magination, which was on CBS-TV cast" and of imposing "a destructive mercial announcements for 24 hours, from 1949 through 1952. economic hardship on any network that Aaron Beckwith, starting on May 9 at 7 a.m. to present a president of the schedules prime -time documentaries." production continuous in -depth study of the drug firm, said last week that ac- He asked the commission. to "permit tor- writer Paul Tripp problem in the New York area. The pro- has agreed to re- those with serious professional reserva- create his original role as Mr. gram is titled D D Day ( "Drugs Don't ") Magina- tions to be heard" before it acted. tion in the new series. and will consist of six one -hour segments The rule, designed to provide greater One network is now considering of discussions with experts and noted the diversity . in program sources, would series as a weekly, half-hour program personages and telephone callers, repeat- prohibit stations in the top -50 markets and a syndication company is discuss- ed four times during the 24 -hour period. from taking more than three hours of ing the possibility of a half-hour, daily programing from networks between the strip presentation.

34 (PROGRAMING) BROADCASTING, May 4, 1970 At UPI we use razor glades, Editalls, 351's, 601s, hers, Sonys, Faders, mixers,

boards, equalizers, XL's I lubbells, mini -plugs, multi- acapters, pads, Filters.... At UPI There are all sorts of things some news services never hearc of. At UPI We broac cast. It a little efferent than just selling stations a rehash oF a newspaper. Are you capturing the magic of sounc in your newscasts? ? ?? UPI Audio the sounc oF news everywhere

United Press International 220 East 42nd Street, New York, N.Y 10017 (212) MU 2 -0400

BROADCASTING, May 4, 1970 35 Woestendiek firing explained Hill statements. to The members also wondered about WETA -TV early newspaper reports that Mr. Mc- manager says there was no outside pressure; Carter had cited "outside pressure" as Friendly claims Ford Foundation was merely advised a reason for the decision. The words were those of a station newsman who Representatives of noncommercial WETA- mittee's business," the members found said he was quoting the general man- TV Washington told the House Com- it difficult to hold down their questions ager. munications Subcommittee last week and comments on the validity of the Mr. McCarter said he did not re- that their decision to fire news editor decision. Representative Robert O. Tier- call the exact words used during the William Woestendiek was not prompted nan (D -R.I.) told Mr. McCarter: "I "emotional" evening when Mr. Woe - by pressure from the Ford Foundation frankly feel that you over -reacted in stendiek was dismissed. He did not or other major contributors. this situation." Representatives Tiernan, question the reporter's recollection of General Manager William J. Mc- Donald Brotzman (R-Colo.) and Clar- the quote, but added: "In this case, Carter said the action was taken to ance Brown (R -Ohio) all were curious the words carry a suspicious connota- protect the "credibility" of the station about why the station was not similarly tion. But I was speaking of the over- and its fledgling news program, News- concerned about the political cast of all public response and reaction that room, and not for partisan political Board Chairman Dr. Max Kampelman, we felt was developing, the news stories reasons. Mr. Woestendiek was dismissed a long -time associate of former Vice that had developed throughout the after his wife took a job as press sec- President Hubert Humphrey and mod- week, making the connection," and the retary to the attorney general's wife, erator of the program Washington Week reactions of a few subscribers and sta- Martha Mitchell (BROADCASTING, April in Review. Mr. McCarter answered that tion personnel. 27). Dr. Kampelman was solely a moderator Representative Macdonald responded: And Fred W. Friendly, television ad- and had no control over what was dis- "If you merely meant outside pressures viser to the Ford Foundation, said in a cussed, whereas Mr. Woestendiek was as a reference to the public and other statement that he and another high very much in charge of Newsroom at things, you chose very awkward words foundation official were "informed, not WETA -TV. to describe the predicament you were consulted" about the firing. "Our ad- On the question of "pressure," Mr. in." The other subcommittee members vice on this course of action was not McCarter said he had telephoned David agreed. So did Mr. McCarter. solicited, and it was not given," accord- Davis, a foundation official in charge of In justifying the firing, Mr. Mc- ing to Mr. Friendly, who was present noncommercial broadcasting activities, Carter said the station had wanted to but did not testify. to tell him of the decision to fire Mr. find an editor for its new program "who The subcommittee got into the matter Woestendiek. Mr. McCarter said the was not only a qualified journalist, but solely to determine whether "public call was "informational" and not a who was also a man with no potentially intended, broadcasting, as the Congress solicitation of advice. "We didn't think compromising affiliations." He said they is sufficiently insulated from funding he should have to read about it in the chose Mr. Woestendiek- former man- pressures," as Chairman Torbet H. Mac- newspapers." Mr. McCarter said. aging editor of the Houston Post, ex- donald (D- Mass.) put it. The intent was "I explained the nature of our pre- ecutive editor of Long Island's News- whether been to determine there had dicament," Mr. McCarter said. "He day, and editor of This Week -with the to outside pressure on station, not said 'thank you' and we hung up." those criteria in mind. Then, when sta- decide whether the station's decision Later, he said, Mr. Davis called back tion personnel heard of his wife's new wrong. was right or and suggested that Mr. Friendly be told job as press secretary to the contro- "That," Mr. Macdonald said more of the decision. versial Mrs. Mitchell, their reaction was than once, "is none of the subcommit- Subcommittee members were curious "one of deep concern over how this tee's business." about the apparent brevity of the calls, relationship might affect the credibility Whether or not it was "the subcom- but all those involved stuck by their of our fledgling news program," Mr. McCarter said. For example, he said, "in covering stories dealing with the wife of the attorney general, our reporters would have had to deal with Mr. Woestendiek at one end of the story and Mrs. Woestendiek at the other end." Those stories and many others would auto- matically be "suspect," he said. WETA -TV Board Chairman Kempel- man, who resigned as moderator of Washington Week in Review until the questions raised by the Woestendiek case are resolved, told the subcommittee that he accepted Mr. McCarter's account of the incident although he dis- agreed with the dismissal of Mr. Woe - stendiek. Mr. Kampelman said it seemed quite "logical" to him that Mr. Mc- Carter would make a courtesy informational call to Ford Foundation officials, rather than have them find out from someone else. The subcommittee scheduled a further Mr. McCarter Mr. Woestendiek hearing for last Friday (May 1).

36 (PROGRAMING) BROADCASTING, May 4, 1970 SDX deplores firing gressman was reportedly referring to views of this group are pallid and thus Martin Agronsky of WTOP -TV Washing- will not attract readers or viewers," he of ETV news editor ton. added. "This point of view is valid only The board of directors of Sigma Delta Mr. McCarter also commented that if the reporting is unimaginative. But, Chi last week passed a resolution criti- his own salary is "slightly more than it need not be." cizing the discharge of William Woe - half" of Mr. Woestendiek's. He said that the news media "should stendiek by noncommercial WETA -TV examine the question of whether it is Washington (see page 36) as "an ac- Klein sees news taking the easy way out too often, re- tion which, at best, must be regarded porting the obvious instead of digging beneath the surface. Are as precipitate and taken for a reason in silent majority we really chronicling what goes on in the nation over which honest men may differ." The Nixon administration is continuing if we fail to report and probe the The leaders of the national journal- to lecture the news media. The most thoughts of the majority in either the ism fraternity acknowledged that con- recent text: the underreporting of the black or the white community?" flicts of interests between a journalist's silent majority. The lecturer: Herbert G. For if the media ignore the silent ma- work and his family's activities may President Nixon's director of Klein, jority, he said, they are not providing arise. Such an alleged conflict led to communications. balance in their reporting. "When there the removal of Mr. Woestendiek as It is easy to explain away the under- is a demonstration or a riot on campus, news editor after his wife accepted a reporting of the silent majority by say- those normally quoted are from the mi- job as press secretary to Martha Mit- ing its very silence "means no news," nority who have led the disorder. We chell, wife of the attorney general. How- Mr. Klein said at an awards banquet of know also about the students ever, the directors added, "it is Sigma Sigma Delta Chi, the national profes- should the decision not to partici- Delta Chi's belief that the major crite- sional journalism society, in Oklahoma who made pate. They are intelligent, they are ar- rion for a person's right to hold a job is City, on April 25. his own qualifications." "The argument is also made that the ticulate. What are their views ?" The statement also took note of last week's House Communications Subcom- Program notes: mittee hearings on the Woestendiek Now official MGM's board of direc- house Broadcasting Co. will present a case. The directors commented: "We tors last Tuesday (April 28) approved one -hour documentary, "New Politics, would caution that if public broadcast- the long- predicted relocation of MGM's or the Same Old ... ?" on its five TV ing is to have significance and vitality, corporate headquarters from New York stations during the week of May 3. Pro- it must be free of congressional inhibi- to Culver City, Calif. In explaining the gram, produced by WBC's Urban Amer- tion. Even if one finds public broad- plan last January at the annual stock- ica Unit, focuses on problems of the casters making honest mistakes, it is holders meeting, (BROADCASTING, Jan. cities, and deals specifically with the na- better to permit occasional error than 19), James T. Aubrey Jr., MGM pres- tional significance of the November to stifle free expression." ident and chief executive officer, called 1969 victory of Peter Flaherty, a Demo- In a separate resolution, the SDX it a step toward "consolidation of our crat, who won the mayoralty of Pitts- directors served notice that they are overall operation." burgh as an independent. Paul Altmeyer wrote and produced the special. looking for an appropriate test case in Post-production facility Tele -Tape which to challenge the government's Productions Inc., New York, reports Animated comic book A half -hour to power subpoena information from that its new video -tape and film post - animated comedy series based on the newsmen. The resolution directed SDX's production center under construction at comic -book characters of "Josie and the general counsel to "he prepared" to file its West 44th Street headquarters will Pussy Cats" is being produced for CBS- a friend -of- the -court brief in support be "fully operational" before the end of TV by Hanna -Barbera Productions. of some future application to quash an May. The 5,000 square -foot complex Debut is planned for 1970 -71 season. unreasonable subpoena, whenever SDX is sound -proofed and includes separate Williams summer replacement Enter- leaders feel they have found a good editing rooms. a film -to -tape transfer tainer Ray Stevens will host The Andy test case. section, an audio- mixing studio, a dup- Williams Show summer replacement ing center and an isloated control room. variety series, Andy Williams Presents Everything Is Beautiful With Ray Ste- Dismissed newsman was Young rebels signed Rick Ely, Alex vens, on NBC -TV beginning Saturday, Henteloff and Lou Gossett have been in ETV pay June 13. pacesetter signed to play The Young Rebels in a The general manager of noncommercial new series dealing with the Revolution- Bridges is back NBC -TV has signed WETA -TV Washington acknowledged last ary War on ABC-TV this fall. The three Lloyd Bridges, star of the former TV week that the $50,000 salary paid to have appeared as guests in several TV syndicated show, Sea Hunt, in a leading ousted news editor William Woestendiek programs but this is the first continuing role in the "San Francisco Internation- in its -In -One show next was "precedent -settingly high" for non- role for the three. The series deals with al" series Four fall 10 -11 p.m. NYT). commercial broadcasting. William Mc- a partisan underground group in the (Wednesday, Carter told the House Communications year following the Declaration of In- Adds new firm Cine -Vox Productions Subcommittee (see above story) that dependence. Inc., New York, producer- distributor has acquired Di- WETA -TV wanted to pay its important Back over the hill A 90- minute com- of radio programs, mension Productions, New York, pro- news editor a salary comparable to edy- western sequel to The Over -the- those offered for similar jobs in com- Hill Gang, presented on ABC -TV's ducer of TV film commercials and in an ex- mercial broadcasting. "Movie of the Week," Oct. 7, 1969, industrial motion pictures, be- Representative Clarence J. Brown will be shown during the 1970 -71 sea- change of stock, Dimensions will a division of Cine -Vox and will (R -Ohio) replied that figures available son. Titled The Over -The -Hill-Gang come be headed by Leonard Olsheim, a vice to him that only one newsman Rides Again, it will feature Fred showed president of Cine -Vox who has been working for a commercial sta- Astaire in addition to the original cast. presently appointed executive vice president in is anything tion in Washington paid Maverick victory examined Westing- charge of the new division. like Mr. Woestendiek's salary. The con-

BROADCASTING, May 4, 1970 37 TheMedia

A break on radio tariffs? Government -oriented state presidents' meeting hears NAB counsel raise that possibility

The focus was on government relations rate issue. Mr. Anello, contacted later, orders. The issue eliciting the most last week when the presidents of state indicated the new rate schedule might questions from the audience was the broadcaster associations held their an- involve a general 20% increase for FCC's one -to -a- customer rule, adopted nual convention in Washington -and radio rather than the 36% contained March 25 (BROADCASTING March 30) the news wasn't all bad. Amid all the in the rates now on file. Mr. Anello and its proposed rules aimed at divesti- panel discussions, workshops and has been involved in continuing talks ture of stations owned by newspapers. speeches on Washington problems and with AT &T representatives on the rate The one -to -a customer rule goes into how to cope with them, radio broad- issue. Another meeting is scheduled effect May 15. casters got a small hint that they May 19. Arthur Bernstone, senior attorney of may get some relief from AT&T's pro- The new audio rates were to go into the FCC's Rules and Standards Divi- posed line rate increases -at least to effect Feb. 1, but the effective date was sion of the Broadcast Bureau and the extent that the tariff rise might be postponed until July 1 at the request writer (at FCC direction) of the one - trimmed and could be delayed until of the FCC. The commission acted in to-a- customer rule, said a lot of con- October 1. response to expressions of concern by fusion exists regarding it and the pro- The word came from National Asso- NAB and individual small broadcasters posed divestiture rule. However, the ciation of Broadcasters' chief counsel, (BROADCASTING, April 20). AT &T has questioning later from the floor indi- John Summers, who said during a indicated, however, that it plans to file cated more perplexity than confusion. panel discussion that there are indica- even higher rates for television trans- One questioner wanted to know what tions "AT&T is disposed to file a new mission. evidence had been found by the com- schedule for radio" lower than the rates The news on AT &T rates came dur- mission to cause it to take the action that are scheduled to go into effect ing a conference that was dominated by and propose further rules. July 1. messages from broadcast spokesmen Mr. Bernstone said that various In any case, Mr. Summers said, NAB on the need for better industry- govern- studies of media ownership had been plans to make its case at an FCC hear- ment communication, and by words followed but declared that the commis- ing, which has been ordered but not from government officials on the issues sion had not contended that abuses scheduled for a particular date. He said that currently dominate that communi- existed in present multiple ownership. the indications of a possible rate reduc- cation. He stressed that the rule adopted af- tion were reported by attorney Douglas Mr. Summers moderated a panel dis- fected only prospective purchases or Anello, NAB's special counsel on the cussion involving FCC proposals and construction. He said the commission's primary aim is to achieve as much diversity and local programing as possible through regulation of ownership. Mr. Bernstone stressed that the divestiture rules were only proposals and would be subject to hearings. He invited broadcasters to send comments to the commission. Mr. Summers outlined NAB's objections to the FCC's primer for license renewals (BROADCASTING, Dec. 22, 1969), saying the document might be valuable for new license applicants or builders of new stations but was far too complicated, in NAB's view, for present station operations. Wallace Johnson, assistant chief of the FCC's Broadcast Bureau, reviewed commission response to NAB's request for relaxation of rules regarding tech- State broadcaster associations that in- last Friday (May 1) at the annual meet- nical staff qualifications (BROADCAST- crease membership in the National As- ing of state association presidents in ING, March 23). He said the commis- sociation of Broadcasters' radio code Washington. They are (1 to r): Mr. Helf- sion was sympathetic to the problems during the past year by 10% or more. frich, David E. Parnigoni, WKVT(AM) of small stations but that it hoped to Stockton Heinrich, director of the NAB Brattleboro, Vt.; Jerold Poulos, KOBI -TV write new rules along the line suggested Code Authority, presented the awards Medford, Ore., and Lauren Haacke, by NAB. He said the FCC wants at least to the presidents of three associations KDIX -TV Dickinson, N.D. one technically qualified person in

38 BROADCASTING, May 4, 1970 charge of operations at every station. in fees in addition to those now paid

William Ray, chief of the Complaints - to ASCAP, BMI and SESAC. . . . and Compliance Division of the Broad- "The money would flow to the record cast Bureau, talked of the commission's companies and to the most popular, and concern over the increasing suggestive- therefore the wealthiest, performers," ness of record lyrics and the use of Mr. Comstock said. obscenities over the air. He said the Relating their experiences in arrang- commission needed a court ruling on ing congressional liaison meetings in the issue and referred to the $100 fine Washington were: Al Rock, president proposed for WUHY -FM Philadelphia of the New Hampshire Broadcasters (BROADCASTING, April 6). He said the Association; Robert E. Krueger, presi- commission receives many complaints dent of the Idaho Broadcasters Associa- about what are called "indecent" lyrics tion and Carl V. Venters Jr., president on records but noted that usually the of the North Carolina Broadcasters As- stations involved are not represented at sociation. All stressed what they felt meetings of broadcasters. One member was the urgent need for closer com- of the audience commented that def- munication between broadcasters and initions of indecency are difficult and their congressmen. "some people could find 'Mary had a Concluding the Thursday morning Little Lamb' suggestive." meeting, Richard Schmidt, Washington The thrust of the two -day sessions of attorney for the American Society of state broadcaster association presidents Newspaper Editors, urged the formula- and executive secretaries was toward tion of state and local agreements to closer cooperation with NAB and protect the rights of free press and better liaison with state congressional fair trial. Mr. Schmidt noted that in 21 delegations. states fair trial guidelines have been Vincent T. Wasilewski, NAB presi- Senate Commerce Conunittee Chairman adopted and urged that the others fol- dent, said in his remarks opening the Warren G. Magnuson (D- Wash.) spoke low the practice. "If you don't some- conference: "The principle thrust of last week to a luncheon gathering dur- body will do it for you," he warned. this meeting will be government rela- ing the 15th annual conference of presi- The afternoon sessions Thursday tions and the principle objective of this d?nts of state broadcaster associations. were occupied with state association meeting will be to keep open or per- The senator presented a plaque honor- problems in the legal issues, finances haps open further the two-way channel ing broadcasting's 50th anniversary on and special projects. of communications between the NAB behalf of Goodwill Industries, of which The conference was to wind up Fri- and the state associations." Every one he is a national director. Senator Mag- day with a talk and question -and- of the 50 states and the Commonwealth nuson praised broadcasters for "becom- answer period featuring FCC Chair- of Puerto Rico were represented at the ing more community- minded and pro- man Dean Burch, and moderated by meetings. ducing more local programs" in recent Al King, NAB director of station The Thursday morning sessions be- years. relations. gan with a panel presentation of the success several state broadcasters asso- position on the copyright bill expected ciations have had with their practice of soon to be considered by the Senate KRON holding annual meetings in Washington Judiciary Committee and then by the hearing with their congressional delegations. full Senate. Because this measure has grinds to an end NAB emphasis, expounded by NAB "certain regulatory effects on communi- staff member Hollis Seavey, has been cations it is of concern to the Senate Still to be settled: on this type of activity. Mr. Seavey Commerce Committee" and NAB ob- noted that less than 50% of the state jects to these, he said. One section con- complaint by complainants associations have such programs but fers special benefits upon CATV sys- that they were spied on that the few that do report excellent tems and pre -empts the authority of results. The impression was definite that the FCC to regulate them. "NAB," Mr. Thirty- one -and -a -half days, 6,300 tran- many in the Congress appreciate and Comstock said, "believes this section script pages and 100 witnesses after it value visits from local delegations con- (Section 111) should be revised com- began, the hearing on the license re- cerning problems vital to them. pletely to protect exclusive rights to newal of KRON -FM -TV San Francisco Paul Comstock, NAB's general coun- broadcast programs." NAB again em- ended last Wednesday at noon. In the sel and vice president for government phasizes," he said, "that CATV sys- final week, as in the weeks that went affairs stressed the value of grass roots tems that are small, less than 2,000 the opinion on broadcaster related issues. subscribers, and do not import distant before, stations were painted in He emphasized that the right of citi- signals should be exempt." extremes of black and white. zens to petition their government is a He also said that NAB believes that The station called such witnesses as: part of the Bill of Rights. He reviewed Section 114 of the bill as now written Civic leader Don Fazackerley, who NAB efforts with Congress, particularly should be stricken. It provides for pay- said he found KRON -TV news to be "ac- the Pastore bill on license renewals, and ment of fees for performers in addition curate" and the station "most coopera- noted that although the bill had not to those already paid. "This concept tive" in producing programs on public been enacted activity in support of it has no place in a copyright law. Manu- issues; Rabbi Alvin I. Fine, who said had "salutary results" in the issuance facturers, performers, arrangers and the station's attitude was "excellent" and of an FCC policy statement that guar- recording studio personnel have always that it produced interfaith and Jewish antees license holders against the threat been compensated under contractual ar- programs; Dora Perry, former public - of competing applications "if they are rangements, not copyright," he said. relations woman for Goodwill Indus- offering substantial public service." The proposal would "require radio sta- tries, who said KRON -TV "is accessible Mr. Comstock reviewed the NAB tions to pay some $20,000,000 per year to people with civic -minded interests ";

BROADCASTING, May 4, 1970 39 and state senator George R. Moscone Streeter, 32, former Chronicle classified sioners or any other staff member. who refuted contentions the station advertising saleswoman. In addition to The commission itself appears to be steered away from controversy. He said bringing the charges of invasion of pri- experiencing some uneasiness about the he had appeared on telecasts dealing vacy to the attention of the FCC, they President's plan, which went into effect with such controversial subjects as the have sued for damages in Marin coun- two weeks ago (BROADCASTING, April Golden Gate Park freeway, the Bay ty, Calif., superior court, Mr. Kihn 27). In comments filed with the Bureau area rapid- transit system and Governor asking $200,000 in general and puni- of the Budget on a proposed executive Ronald Reagan's tax program. tive damages and Mrs. Streeter asking order the bureau drafted for implement- On the other side were such witnesses $150,000. ing the plan, the commission suggested as these: The station has appealed this issue that several provisions, as drafted, Ling Chi -Wang, claiming to represent to the FCC. If the commission denies would pre -empt some of its policy -mak- Chinatown in San Francisco, who said the appeal, further hearings will be ing responsibilities as regulator of the KRON -TV should telecast 15- minute Eng- necessary, probably in San Francisco private sector in telecommunications lish lessons for Chinese and also social either this summer or next fall. Mr. matters. security, educational opportunities and Naumowicz assured the attorneys on Mr. Spievack, who does not refer to employment; Manuel Larez, spokesman both sides that no future hearing could the draft order in his article, finds no for a Spanish- American organization, be scheduled before mid -June as his fault with the plan to provide -in a who said the 747 plane has been "given schedule will not permit this. new Office of Telecommunications Pol- to in more coverage in one month than Cesar The record of the hearing is being icy, be established the White Chavez has had in five years of the kept open until the FCC decides on the House- machinery for formulating pol- grape strike," Anthony Joseph Sala- appeal. icies and regulating operations for the manca, of the Mexican- American Polit- The hearing dealt with four issues: federal government's own sprawling ical Alliance, who said whites "have to 1. Whether the Chronicle Publishing communications system. be educated on the problems of the Company has an undue concentration of But he described as a "radical de- Spanish-American people," and Walter control of the media of mass communi- parture from existing presidential au- Thompson, a black reporter for non- cations in the San Francisco Bay area. thority" the expansion of the OTP's commercial KQED(Tv) San Francisco, 2. Whether the Chronicle Publishing role to include responsibility for formulating government policies covering what who said KRON -TV had inadequate pro- Company has engaged in anti-competi- the reorganization plan describes as "a graming for blacks and the parent San tive or monopolistic practices in the wide range and internation- Francisco Chronicle had hired too few newspaper field in the Bay area. of domestic al issues." most he blacks. 3. Whether KRON -FM -Tv have been Perhaps important, said, was the White House's assertion Not all the critics of the Chronicle used to "manage or slant news and that the new office is to speak with "a and the stations got to air their views. public- affairs broadcasts to advance the clearer voice" in representing the ex- Stephen Barnett, an acting law pro- interests of the Chronicle Publishing cutive branch in dealing with Congress fessor at the University of Company." California, and the FCC. wanted to submit a study of how the 4. Whether, in the light of evidence Mr. Spievack sees such a wider White television station and newspaper had submitted on the first three issues and House role in telecommunications mat- covered the license- renewal hearings the past performance of the stations, ters as threatening "improper political since their inception 17. license renewals would serve the public March encroachment upon the independence But Hearing Examiner interest, convenience and necessity. FCC Chester of regulatory responsibilities." He said F. Naumowicz Jr. cut him off short. that, so far as rulemaking proceedings "I have very specific from instructions are concerned, "administrative law is the commission that we do not sit in FCC aide defends too fragile. judgment on news and television cover- "While intended to preserve and pro- age of our own activities," Mr. Nau- commission's rights tect public participation in the regula- mowicz said. tory process of reaching decisions," he "I can think of no more pernicious No White House authority said, "it is easily overwhelmed by the an action by an agency of the federal for reorganization power, prestige and influence of the government than to say to the press or President." the broadcasting industry: 'For some seen under present law As a case in point, he cited the com- reason or any reason we don't like the mission's change of direction on do- way you covered our proceedings; we President Nixon's plan to reorganize the mestic communications- satellite policy. think you were inadequate in your executive branch's telecommunications- He noted the commission had abandoned coverage, or didn't express our view management machinery has come under plans for a pilot project in which the . . and on the basis of that take action public attack from the offices of the Communications Satellite Corp. would against you. FCC as a "usurpation of legislative have a dominant role, as President "I can conceive of nothing more in powers" already delegated to the com- Johnson's Task Force on Communica- derogation of the spirit of the First mission. tions Policy had suggested, after re- Amendment." The charge is not made by the com- ceiving the Nixon administration's rec- Though the hearings ended, the end mission, however, but by a commission ommendations in January (BROADCAST- of the case is not in sight. aide, Edwin B. Spievack, in the lead ING, Jan. 26). One issue is on appeal and still out- article of the current issue of the Fed- However, the commission has not yet standing. That is the charge that the eral Communications Bar Journal. The adopted those recommendations, under stations and their parent publishing article is entitled "Presidential Assault which it would permit virtually anyone company invaded the privacy of the on Telecommunications." with the necessary technical and finan- two complainants against KRON -FM -TV Mr. Spievack, who is legal assistant cial qualifications to own and operate by having their private lives examined to FCC Commissioner H. Rex Lee, his own space system. It has opened the by a detective firm. stresses in a footnote that the article door to all applications -but it will not The two are former ICRON-TV camera- reflects only his own views, not those decide on the kind of domestic system man Albert Kihn, 39, and Mrs. Blanche of the commission, individual commis- it will authorize until after reviewing

40 (THE MEDIA) BROADCASTING, May 4, 1970 At a time like this, Bob Lynch isn't thinking about the balance of payments.

ment in the U.S. now comes to more than $10 billion. And a number of countries-especially Great Britain, France, West Germany, Italy, Switzerland and Japan -now compete aggressively with the U.S. in world markets. The large U.S. balance of payments deficit for last year makes this obvious.

Key is growth The key to U.S. success in world markets is growth. No company can stand still for very long today, especially in a world that demands application of advanced technology and modern business management techniques for survival. To help ensure our continued growth abroad, we have built a strong base in the U.S. From this base -and the ones we have established in other major countries over the years -we are helping companies like Levitt, Avis and Sheraton expand internationally. Soon other of our companies, like Bob Lynch and his wife, from color TV set made by ITT KB, one ITT Educational Services, Continental Walla Walla, Washington, are getting a of our British companies. Baking and Rayonier (producer of big kick out of spending their $200 cellulose), will increase their duty -free allowance in London. Contributions -at home and abroad international activities. With Mrs. Lynch in a smashing Last year U.S. companies operating ITT and you evening gown, the furthest thing from abroad contributed over $5 billion her husband's mind is the U.S. balance to the balance of payments. In foreign countries where we do of payments. And who can blame him? But it's not a one -way street by business -as in the U.S. -our resources What he probably doesn't know is any means. and skills have resulted in stepped-up that many of the Londoners they Companies like ours make a direct competition in the fields we enter. dealt with are customers of ours. contribution to economic strength That means more efficient use of The owner of the boutique on King's abroad through foreign payrolls, taxes, manpower and material -and better Road in Chelsea, for instance, drives exports, new construction and products and services for your a rented Avis car on weekends. purchases of parts and raw material. dollars whether you spend them in The maitre d' of their favorite And by decreasing costs through London, Sao Paulo, Wakayama restaurant spent his last summer more efficient production, by stabiliz- or Walla Walla. vacation at the Sheraton -Malta Hotel ing employment and by paying a International Telephone and in St. Julian's on the Mediterranean, fair return to investors. Telegraph Corporation, 320 Park and the manager of their hotel owns a What's more, foreign direct invest- Avenue, New York, N.Y. 10022.

SERVING PEOPLE AND NATIONS EVERYWHERE I BROADCASTING, May 4, 1970 41 the applications and supporting com- R. Martin- Trtgona, a persistent broad- service company. Corinthian, in addition ments it receives (BROADCASTING, March casting gadfly, had opposed the merger to WISH -TV, Owns KHOU -TV Houston; 30). on the ground that it would prove anti- KoTv(Tv) Tulsa; xxrv(Tv) Sacramento, He said nothing in the Executive competitive. Calif., and WANE-Tv Fort Wayne, Ind. Reorganization Act, under which the Corinthian and D&B pointed out that The proposed merger was announced President acted, implies "an authority Corinthian would retain its present man. late last year (BROADCASTING, Dec. 8, over the independent regulatory com- agement structure following the pro- 1969) . missions," And the Communications posed merger and that no competitive Act, he added, vests in the commission advantages would accrue to it from Cable Vision plans authority over interstate and foreign access to D&B's business information commerce and the responsibility for data or other resources since all serv- $1- million expansion formulating policy in the nongovern- ices are and would be available to any mental use of communications. Cable Vision Inc., a multiple -CATV Corinthian competitor desiring them. in He noted that Congress can shift owner with headquarters Lewiston, The two groups also denied that the Me., has announced a $1- million con- some or all of those powers to the merger would deal a "death blow" to President it struction program for its cable facilities -but that hasn't yet, and WFLI -TV and said RJN had presented added: for Lewiston and Auburn, also Maine. "On balance, therefore, the Re- no specific factual allegations even organization Plan, without such ... Paul M. Hancock, Cable Vision Inc. legisla- to show that WLFI -TV and Corinthian's that tion, tends to look like president, said about 140 miles of usurpation of nearest station [WISH -TV Indianapolis] legislative powers already new trunk and distribution lines will be delegated to are actually in competition with each the independent regulatory sphere." built during the next three years, mak- other...." ing cable -TV available to most of the Corinthian and D&B accused Mr. homes in the two cities. At present Corinthian says merger Martin -Trigona of "grasping at straws" there are 22 miles of cable. and is in of having no standing as a party Cable Vision also plans to install, on public interest in interest before the commission. its entire system, two-way capability In joint comments filed with the FCC The groups said both RJN and Mr. which will permit origination, live or last week, Corinthian Broadcasting Martin -Trigona had failed to make any taped, from any point on one of the Corp. and Dun & Bradstreet Inc. re- "factually supported showing that grant system's major distribution cables. jected charges that their proposed mer- of the [merger] application ... would ger, which is pending FCC approval, not serve the public interest, conveni- Small market group would not be in the public interest. ence, and necessity." RJN Broadcasting Corp., licensee of Dun and Broadstreet is a broadly gets four new members WLFI -TV Lafayette, Ind., and Anthony based data and business information Membership of the Small Market Radio Committee of the National Association of Broadcasters has been filled with the Outstanding Values appointment last week of four new members to two -year terms. in Radio -TV Properties NAB President Vincent T. Wasilew- ski made the appointments and named a present member, Clint Formby, KPAN- AM-FM, Hereford, Tex., as chairman. NEW ENGLAND S97,500 The new members are: Ross E. Case, KWAT- AM -FM, Watertown, S.D.; George Fulltimer in single station market covering market area of over Crouchet Jr., KPEL-AM -FM, Lafayette, 40,000. Showing small profit for absentee owner. Includes trans- La.; Dean Miller, WMVR- AM-FM, Sidney, mitter site and studio building at combined location. Require Ohio, and Walter L. Rubens, KoBE(AM), substantial cash down payment plus assumption of existing Las Cruces, N.M. mortgage. Exclusive. Other present members of the committee are: J. R. Livesay, WLBH- AM-FM, Mattoon, Ill., and Norton E. Warner, KIMB(AM) Kimball, Neb. SOUTHEAST $290,000 Low frequency full -timer in progressive medium -sized market. Changing/lands Excellent potential. Valuable real estate included. Liberal terms on balance, after down payment of $100,000. Announced: The following station sales were reported last week and will be subject to BLACKBURN & Company, Inc. FCC approval. WAFT(AM) Grand Rapids, Mich.: RADIO TV CATV NEWSPAPER BROKERS Sold by E. J. Hill to Daniel S. Follis, NEGOTIATIONS FINANCING APPRAISALS James J. Gaskin and Gerald F. Fitz- WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS gerald Jr. for $110,000. Mr. Follis is James W. Blackburn Hub Jackson Clifford B. Marshall Colin M. Seiph with Blair Radio, station representation Jack V. Harvey William B. Ryan Robert A. Marshall Roy Rowan firm, in Detroit, Mr. Gaskin is account Joseph M. Sitrick Eugene Carr Herold Walker Bank of America Bldg. Frank Nowaczek Wendell W. Doss MONY Building 9465 Wilshire Blvd. executive for wxYz(AM) Detroit and 1725 K St. N.W. 333 N. Michigan Ave. 1655 Peachtree Rd. N.E. 274 -8151 Mr. Fitzgerald is 333 -9270 346.6460 873 -5626 70.18 / an attorney in that city. WAFT is a daytimer on 1480 kc

42 (THE MEDIA) BROADCASTING, May 4, 1970 with S kw. Broker: Chapman Asso- show that nighttime operation would FCC's proposed fee hike ciates. alleviate racial tension in the community and serve as an denounced by AWRT KRAQ(TV) Sacramento, Calif.: Con- outlet for black expression. struction permit sold by Manning Slater The American Women in Radio and The FCC pointed out, however, that and others to Hugh A. Mrs. Television, at its 19th annual conven- Evans, grant of Champaign National's request Della Grayson, Morris Lavine and tion and first international convention would require a waiver of the AM in London (BROADCASTING, April 27), others for $26,800. Sellers own KRAK- "freeze" order and the nighttime "un- (AM) Sacramento, Calif., and have con- registered opposition to the FCC's pro- served area" requirement of the rules. posed steep increase in its fee schedule trolling interest in KKUA(AM) Honolulu. The "freeze" amended rules to bring a Mr. Evans is a Sacramento attorney; for processing applications, designed to limited halt to acceptance of AM appli- make the commission self -sustaining Mrs. Grayson owns KUBA(AM) Yuba cations pending rulemaking. The "un- (BROADCASTING, Feb. 24, et seq). City, Calif., jointly with her husband. served area" requirements provide that AWRT adopted a formal resolution Mr. Lavine is a Los Angeles attorney. new a nighttime operation will be au- protesting the proposed fee hikes, read- KRAQ, which will be an independent, thorized only after it can be shown that has a CP for operation on channel 15 ing in part: the proposal will bring primary service The proposed schedule is so far with 490 kw visual and an antenna to either 25% of the area 25% of .. or out of proportion to the present nomi- 1,120 feet above average terrain. Broker: the population within in- the proposed nal fees it constitutes a real threat to the Hamilton- Landis & Associates. terference -free nighttime contour. survival of many broadcasting stations The commission added that grant of Approved: . . . We are not convinced that more the proposal would also be contrary to money will solve the FCC's problem." The following transfers of station own- an amendment to its multiple ownership ership were approved by the FCC last rules, adopted a month ago, prohibiting rise week (for other FCC activities see "For two or more commonly owned full -time Complaints to FCC the Record," page 74). stations in the same market. The FCC last week reported 2,884 com- KIRT(AM) Mission,Tex.: Sold by Ray "While we are sympathetic to the plaints from the public during March, V. Jensen and L. O. Austin to Edward stated intentions of the applicant," the an increase of 1,293 over February. L. Gomez, David Garcia, Eduardo commission said, "we believe that a However, the number of comments and Izaguirre and others for $225,000. grant of this application would have the inquiries dropped 644 from the previous Buyers own KQxx(FM) McAllen, Tex. effect of subverting our AM allocations month, totalling 2,477 for March. A structure and . . . constitute an un- number of complaints and KIRT is a daytimer on 1580 kc with 1 considerable provi- kw. warranted departure from commission inquiries concerned equal -time policies and rules. sions and the fairness doctrine, attrib- WAKN -AM -FM Aiken, S.C.: by Sold The vote was 6 -to -0 with Commis- uted to the occurrance of local and state Joseph A. Warren and others to Michael sioner Robert T. Bartley absent. primary elections. L. Laughlin for $200,000. Mr. Laughlin is South Carolina state senator. WAKN is a daytimer on 990 kc with 1 kw; w.AKN -FM is on 99.9 me with 3 kw and an antenna 300 feet above average ter- EXCLUSIVE LISTINGS! rain. WuHF -TV Hartford, Conn.: Construc- SOUTHEAST- Fulltime AM with network affiliation, serving tion permit sold by Kappa Television growing area. This is a profitable operation, and Corp. (Albert G. Hartigan and others) two times gross billings. to Thomas M. Evans for $48,821 (see is priced at less than page 50). Price $165,000 -on terms. Night extension denied Contact Cecil L. "Lud" Richards in our Washington office. for black programing CALIFORNIA -Daytimer and class B FM programed separately A request by wcCR(AM) Urbana, Ill., to from AM in growing market. Equipment new add nighttime operation on a different frequency to provide "black program- and plentiful. Absolutely a "showcase" facility. ing" was denied last week by the FCC, Real estate included. Cash flow will handle debt which said the proposal "would have the service. Price $550,000-29% down, balance 10 effect of subverting our AM allocations structure." years. Champaign National Bank, licensee Contact lion C. Reeves in our San Francisco office. of the daytimer on 1580 kc, requested the addition of nighttime operation from a different site on 1590 kc. It contended that programing of existing WASHINGTON, D.C. 1100 Connecticut Ave., N.W stations in the Champaign- Urbana area 20036 202/3933456 does not adequately serve the needs of Y-dmeiten/-Yaga.) CHICAGO the black community and that unlimited 1507 Tribune Tower 60611 AND ASSOCIATES, INC. 312/337.2754 operation of WCCR would meet that need. DALLAS Brokers of Radio, TV & Newspaper Properties 1234 Fidelity Union Life Bldg. The licensee contended to the com- 75201 Appraisals and Financing mission that WCCR is now the only 214/748-0345 source of black programing in the area SAN FRANCISCO AMERICA'S MOST EXPERIENCED MEDIA BROKERS 11 I Sutter St. 94104 and submitted a survey and letters from 415/392 -5671 the black community purporting to

BROADCASTING, May 4, 1970 43 ABC -TV affiliates set services, will also address the affiliates. hearing in March 1969 on issues in- A sales seminar will be conducted by cluding concentration-of -control- of -me- Los Angeles agenda James T. Shaw, vice president in charge dia. Last August the licensee submitted Speeches, star entertainment and a wide of sales for ABC -TV. Also taking ac- a voluminous petition purporting to review of programing plans will be among tive parts are Richard L. Beesemyer, fute all charges made against it and the highpoints of the annual ABC-TV vice president in charge of affiliate re- requesting reconsideration of the hear- affiliates meeting to be held next week lations for ABC-TV, and George A. ing order and an oral argument on the (May 10 -12) at the Century Plaza ho- Koehler, Triangle Stations, chairman of allegations. tel, Los Angeles. the board of governors of the ABC -TV The petition was opposed by the A cocktail reception will welcome Network Affiliates Association. commission's Broadcast Bureau and by delegates on Sunday evening (May 10) A banquet will close out the meeting, Hubbard Broadcasting Inc., who con- and formal activities will begin Mon- at which more than 500 station and tended that Midwest had failed to satis- day morning with an opening address network executives are expected to be factorily answer all questions of fact. by James E. Duffy, ABC-TV network in attendance. Entertainment at dinner Charges leading to the hearing order president. He will be followed by Fred- Tuesday will be a variety show hosted were made by the manager of Hubbard's erick Pierce, vice president in charge by Danny Thomas and featuring Johnny KsrP(AM) St. Paul; Hubbard was sub- of planning, who will report on the state Cash and his TV show talent, Petula sequently made a party to the hearing. of the network, and by Martin Starger, Clark and the Young Americans. Examiner Sharfman was directed to ABC -TV's vice president in charge of prepare a report analyzing filings by the programing, who will lead a program- Federal mediators try parties relating to each of the specified ing presentation, in which Edwin T. hearing issues and to state "with partic- Vane, vice president, nighttime program to settle WBOC strike ularity" whether material questions of production, fact remain unresolved. and Marshall H. Karp, vice The Federal Mediation and president, daytime programing, Concilia- Midwest's petition for oral argument will have tion Service has begun roles. arranging ne- will be held in abeyance, the commis- gotiating sessions aimed at resolving is- Elton H. Rule, ABC president, will sion said. sues that have prolonged a also address the affiliates on Monday, strike of announcers and newsmen at WBOC and a presentation will be made by -AM- -TV NAB kit pitches Roone Arledge, president of ABC FM Salisbury, Md. The walkout be- Sports. gan April 18 at the stations in the broadcasting careers Elmer Lower, ABC News president, Eastern Shore community and union The National Association of Broadcast- will open a Tuesday session devoted to spokesmen say 14 striking employes unit is trying to en- news and special events, and Marvin have been manning the picket line. ers' special- projects look to broadcast- Antonowsky, vice president, research Federal Mediator Nicholas Fidandis courage students to called the first meeting of the two sides, ing for careers by means of a kit of- between representatives of the Ameri- fered to NAB members. can Federation of Television and Radio "Careers in Broadcasting," designed Artists and station management, last to be used in conjunction with profes- Wednesday in Salisbury. Mr. Finandis sional production facilities was pro- reported the talks "mostly exploratory." duced by J. W. (Bill) Mansfield, NAB's The next meeting is scheduled May 14. special projects director. It includes a The strike began after five months of stereophonic record with special sound negotiations, Sam Carey, general man- cuts, which may be transferred to tape; and are ager of wsoc, said. He declined to scripts for narrator engineer provided. The tape- narrator presenta- comment on the issues except to say tion is designed for use before service - that the entire contract was unresolved. club and student -group audiences by AN RA is seeking its first contract with station executives. The kit is reported- the stations, which are owned by the ly being used by a number of college Baltimore Sunpapers. and university broadcast departments AFTRA representatives said the key that have proper taping facilities. NAB issue at stake was a union security reports that more than 1,000 of the clause, a part of virtually all AFTRA 2,000 kits produced have already been contracts, although the entire contract distributed. was at issue. Technicians at the stations are represented by the International Brotherhood FM time limit dropped of Electrical Workers and have a collec- An unsuccessful applicant for an FM tive bargaining contract with the station, channel in a comparative hearing may Mr. Fidandis said. now apply for another channel immediately, the FCC ruled last week. Formerly, an FM applicant whose ap- FOR EXECUTIVES, SALESMEN & TALENT Examiner's opinion asked plication for new or modified facilities AT SALARIES ABOVE $12,000.00. in WCCO renewal plan was denied or dismissed with prejdice was barred from reapplying within 12 CALL (312) 337 -5318 The FCC last week requested Hearing months of FCC action. Examiner Herbert Sharfman to submit The new procedure, which already `Nationwide 'Broadcast a "recommended report" on a request applies to television applicants, is in line `Personnel,61nc. by Midwest Radio -Television Inc. that with the commission's policy of divert- the commission grant without hearing ting most radio service growth into the 645 North Michigan Avenue its renewal application for WCCO-AM -TV FM band. Chicago, Illinois 60611 Minneapolis. The rules amendment is effective Midwest's application was set for May 8.

44 (THE MEDIA) BROADCASTING, May 4, 1970 How to make a movie 460 feet underwater.

Last year, Humble sent 15 geologists in a mini water and minerals that lie beneath the sea. submarine to the bottom of the Gulf of Mexico for Some day, as a result, man may live, work and a firsthand look at what's down there. Natural play on the bottom of the sea as easily as he resources-oil, for instance -are being depleted does on land. on land and we constantly look for new We're glad Humble could provide some of the sources. first pictures of this frontier of the future. Our scientists went 100 miles offshore and as Because we've learned, as we go about our deep as 460 feet to take what are believed to be business of making good products and a fair the first videotapes ever recorded- success- profit, that there's added satisfaction in doing fully -from a submarine. something extra for people. This experiment showed that tiny submersibles Humble is doing something extra. can help Humble find oil. And they can help others. From them men can map the ocean floor, test water pressures, study marine life. They can HUMBLE help find and develop new sources of food, fresh Oil & Refining Company... Where you get all the extras. w- 9 9 vr%Îa1T ti4[c f Vsa R î =)l ', l7 ,r, dlt` $ 7111:4i IQ .

New AVR -1 Color Videotape Recorder Designed for automation -delivers "instant video" (just like a camera). The ultimate in They're here!... Automated reliability. Easy threading with precision vacuum tape control. Automatic standard selection on scene stealers from Ampex! playback. Editor, band -by -band and line -by -line Introducing the new, completely automatic genera- autochroma, auto tracking, velocity compen- sator and other automatic functions available tion to the television scene. as simple plug -in options. The revolutionary AVR -1 recorder. A totally new concept in videotape recording. Designed from tttir11wan, the ground up for the automation age! And here's another scene stealer -the most stable, hands -off color camera. The new Ampex BC -230, with the sharpest, most brilliant picture in television. Fewer controls, greater simplicity. New BC -230 Color Studio Camera Ampex is the first to unveil the totally auto- Gives brilliant, sharp color at only matic TV scene from camera to antenna. To get the 25 foot -candles. The most versatile complete picture, just call your Ampex Sales Rep- three -tube Plumbicon' camera available. TM N.V. IMILI! resentative, or write: Ampex Corporation, 401 Allows faster setup with fewer controls. Broadway, Redwood City, California 94063. Requires less adjustment. Features 5- minute warmup and long -term stability. Weighs only 60 lbs.; 77 lbs. with 10 to I zoom lens, and uses lightweight I1" cable. ..,,r

Complete line of VHF New ACR -25 Cassette Recorder and and UHF Transmitters ADR -150 Contact Duplicator 'cu New video cassette Latest state -of- the -art design in modular recorder features exclusive Ampex transmitters and translators with solid state Low level and low level 6- minute refillable cassette. Adds circuits. modulation unmatched versatility to your sideband filtering. Available with hot standby, broadcasting operation. New high parallel operation or exotic system control. line speed duplicator copies 30- minute New, complete "Director" of antenna all line program in only three minutes! systems including transmission Provides economical, mass duplica- components from one manufacturer. tion of spots and programs for national syndication and fast distribution. The total VS -600 Production Video Switcher TV scene. Top performance for studio, master control, or network control. Modular- ized switch matrix and control logic, amplifier, tally control and power supply. Serially -coded control system requires only a single small con- necting cable. Control panel can be located up to 1500 ft. away. Available in standard and custom designs. AMPEX "Salty, come over. We have a boy who lost his leg:'

When Salty Brine isn't on the air at WPRO, he's on call at a local hospital. At the age of 10, Salty lost a leg. Now he helps amputees find a future. Alone in their hospital room, or as a member of the President's Committee for Hiring the Handicapped. Involved people is an important reason why there's more to WPRO than meets the ear.

radio 630

WPRO / Providence, R. I. / A Division of Capital Cities Broadcasting Corp. / Represented By Blair Radio Putting the lid back on pay TV

That's aim of bill passed by House committee to queer release promised by the FCC's rules

The House Commerce Committee last pay TV of any feature film that has from certain. The pay -TV issue has week approved a pay -TV bill restrictive had general release for more than one been so predominantly a House issue enough to dampen the ardor of the year on a nonreserved -seat basis. FCC for so many years that no one was quite bravest subscription advocate. rules contain a two -year limit; they sure last week what might happen if The bill is virtually identical to draft also permit subscription stations to the bill passes House scrutiny. legislation circulated by Representative broadcast, once a month during any John D. Dingell (D- Mich.) several one -week period, a film that is 10 years weeks ago (BROADCASTING, March 30; old or older. "Closed Circuit," March 23). Mr. Din- It would require subscription sta- Joint hearing set gell, whose name is nearly synonymous tions to broadcast at least eight hours with the fight against pay TV, proposed per day. for ch. 3 Jackson severe restrictions on pay TV after it The bill passed by a vote of 17 -to -10 became clear that a flat ban would last Wednesday (April 29). A motion Three of five applicants never get through Congress. to reconsider was defeated the follow- want interim authority The new bill (H. R. 16418) takes as ing day by a vote of 17- to -14. its starting point the kinds of limitations Prospective pay -TV operators have on consolidated basis set forth in FCC rules but goes far he- so far reserved public judgment on the yond them in specific restrictions. Here bill, but Hill observers acknowledge Five mutually exclusive applications for are its basic provisions: that it would be difficult for a sub- channel 3 in Jackson, Miss.- facilities WLBT- + It would prohibit subscription sta- scription station to get off the ground now temporarily occupied by tions from devoting more than 45% of under these restrictions. However, the (Tv) -were last week designated for a their total air time and more than 60% bill is still a long way from final pas- consolidated hearing by the FCC. of their prime -time hours to feature sage, and the Senate is generally re- Also last week, three of the ap- films and sports. FCC rules would per- garded as far less hospitable territory plicants, who had also been individually mit pay -TV operators to air feature for pay -TV opponents. seeking interim authority to operate the films and sports as much as 90% of the This fact had much to do with de- station pending a hearing, consolidated time. termining the character of the Com- their resources and applied for joint interim operation of the channel. It would, in effect, bar pay -TV merce Committee's bill. Its backers re- stations from taking any program of portedly anticipate that, at best, the Lamar Life Broadcasting Co., tempo- any kind from standard television. It measure will be watered down as it rary operator of WLBT and one of would prohibit them from airing any travels through Congress. They there- the five CP applicants, had its license renewal for the station rejected by the series -type program; it would bar them fore chose to begin with the toughest following a June 1969 rul- from broadcasting any program "which bill possible, in the hope that the Sen- commission ing by the U.S. Court of Appeals for is a regularly broadcast series ate will take a look at it -which is far part of the District of Columbia, which directed of programs which are related in con- the commission to invite new applicants tent" (such as The Dean Martin Show) for channel 3, not excluding Lamar. if more than one program in the series Lamar's renewal had been opposed had been broadcast on conventional since 1964 by Jackson Negro leaders. during the preceding five television Lamar, which contends it has the them from years; and it would prohibit status of a "pending renewal applicant," broadcasting any sports event that has has been operating WLBr(TV) pending been shown on conventional television the establishment by the commission during the preceding five years. FCC of an interim operation. Lamar, under rules presently bar series from pay TV protest, also last week filed for interim and place a two -year embargo on sports custodianship of the station it now op- w events. erates. It would ban all commercials on A nonprofit group known as Corn - pay -TV stations, so that the subscrip- munications Improvement Inc. applied tion operators would have to rely solely for interim operation of channel 3 last on subscription fees for revenue. Under February (BROADCASTING, Feb. 24), FCC rules, pay -TV stations would be with all profits earmarked for other required to broadcast at least 28 hours "nonprofit organizations engaged in ac- of conventionally sponsored program- tivities relating to broadcasting, primari- ing each week. ly in Mississippi." It would bar pay -TV operation on In its order last week, the commission any station licensed by the FCC prior set for hearing the CP applications of to enactment of the bill. The FCC Lamar, Civic Communications Corp., would be permitted to grant waivers of Dixie National Broadcasting Corp., this provision if it determined that the Jackson Television Inc. and Channel 3 public interest would be enhanced. Inc. It would prohibit the broadcast on Mr. Dingell The last three applicants are those

BROADCASTING, May 4, 1970 (THE MEDIA) 49 also seeking to consolidate their apO° vision's principals has indirect interests cure's constituent corporations, such applications for interim operating author- in various CATV systems, the commis - plicant shall purchase all of the book ity as "Channel 3 of Jackson -a Joint sion said that any grant to Jackson value joint assets collectively owned by Venture" All three are biracial groups would be subject to pending commission the groups. who applied for CP's for channel 3 last inquiries into ownership of cable sys- The joint venture said it would in- February (BROADCASTING, Feb. 9). tems and broadcast stations. itially retain the present programing Hearing issues designated by the com- Channel 3 of Jackson -a joint ven- schedule of WLBT(TV) "so as not to un- mission include a question of whether ture, said it was asking Lamar and Civic duly disrupt the viewing habits of the the respective tower heights and loca- Communications to join its "open - existing audience and to facilitate the tions proposed by the three applicants ended" venture. As presently con- transition." The format would be sup- present a menace to air navigation. The stituted, the agreement between the ap- plemented by public- affairs program- Federal Aviation Administration was plicants stipulates that, if their applica- ing, with 10.6% of the weekly schedule made a party to the hearing. tion is successful, net income from the devoted to news. Lamar's parent corporation also owns interim operation will be distributed In its application for interim custo- WJDX -AM -FM Jackson. However, since among the participating corporations, dianship of channel 3, Lamar last it has agreed to sell the radio stations with a portion set aside for the Missis- week again asserted its position that it if the television application is granted, sippi Authority for Educational Televi- is a pending renewal applicant and that the commission agreed that Lamar was sion, permittee of noncommercial "no interim operation may lawfully be not disqualified because of its new one - WMAA(TV) (ch. 29) Jackson. established in this case." to-a- customer rule, which bars the The joint venture, claiming total as- Pointing to its efforts to upgrade owner of any broadcast station from ac- sets of $405,000, said it would negotiate WLBT (TV )'s public- affairs programing quiring another in the same market. The with Lamar for the lease of its physical and place Negroes on its staff, Lamar commission stipulated that if Lamar's plant and would retain the present non - noted: "Even if the recent record were application were granted, the corporate executive WLBT(TV) staff. considered as created 'under the gun,' parent must divest itself of the radio Under terms of the agreement, upon it is nevertheless there, it is neverthe- properties no later than six months after final grant on a permanent basis by the less excellent, and Lamar hereby earn- the grant becomes final. FCC of channel 3 to one or a combina- estly represents that it will, in fact, con- Noting that one of Jackson Tele- tion of two or more of the joint ven- tinue its meritorious operation."

FCC acts to resolve WUHF -TV sale Final approval may depend on courts; sale reminds Johnson of Overmyer case

The FCC last week announced its ap- individuals and one corporation who Commerce Committee. Commissioner proval of the assignment of the con- sought to establish a UHF broad- Johnson recalled that the committee struction permit for WUHF -TV (ch. 61) casting business. The CP for WUHF -TV said the commission's failure to hold a Hartford, Conn., from Kappa Televi- is one of four granted to corporations hearing on the transfers demonstrated sion to Evans Broadcasting Corp. But that the group, headed by Albert G. a "shocking abdication of regulatory re- whether the assignment sticks or not Hartigan created by Mercury to apply sponsibility and disregard of the public may be a matter for the courts to de- for UHF authorizations. (In all, six interest.. . cide. applications were filed, but two were Commissioner Cox, who had joined The commission approved the assign- dropped.) Two of the CP's have been Commissioners Johnson and Robert T. ment, by a 5 -to -1 vote, on April 1, and dismissed -one, for Orlando, Fla., by Bartley in dissenting to the Overmyer informed the parties. But the public an- the commission; the other, for Norfolk, transfers, said there are not enough nouncement was delayed while Com- Va., at the applicant's request. parallels between the cases to require missioner Nicholas Johnson wrote a dis- A third CP, for a Buffalo, N.Y., sta- the commission to prevent a group that sent and Commissioner Kenneth A. Cox tion, was to have been assigned to incurred expenses "in a good faith but a detailed answer in a concurring state- wprx(Tv) New York. But wptx has unsuccessful effort to put a UHF sta- ment. announced its intention to withdraw tion on the air in Hartford from re- In the meantime, on April 3, counsel from the agreement, pending since Sep- couping a part of their expenses" for Evans notified the commission that tember 1968 (BROADCASTING, April 20). through a transfer. the sales agreement had "terminated at Three years ago, the Hartigan group He noted that one transfer was un- midnight, March 31" and that Evans proposed transfering three CP's, in- der consideration, not five. He also said was withdrawing from it. The applica- cluding those to Hartford, Buffalo and there was no parallel to D. H. Over - tion was filed in December 1968. Norfolk to Evans, but that deal was myer's effort to claim $1.2 million in Kappa's attorney responded with a cancelled. out -of- pocket expenses to justify the letter asserting that if the commission Evans, owned 100% by Thomas Mel- price he was to receive for 80% of acted "on or before April 1 Evans is lon Evans, owns KDNL -TV (ch. 30) St. his interest in the permits. legally and ethically bound to perform Louis and KMEC -TV (ch. 33) Dallas. Kappa would not retain any interest the agreement." Kappa subsequently an- Commissioner Johnson cited the in the Hartford CP under the agree- nounced its intention to proceed with background of the Hartigan group's ment with Evans and, in fact, is not the closing, on or about May 15. applications in dissenting to the assign- being "made whole." The commission Last week, that's where the matter ment of wutm -TV to Evans without a approved out -of- pocket expenses - rested. Kappa's board of directors is hearing. He said the background sug- which is all CP holders can recover in considering its next move -which could gests an analogy to the Overmyer case, assigning their authorizations -of $48,- include a court suit seeking to compel in which five CP's were transferred to 821.26. Evans to consumate the sale. a single buyer. Commissioner Cox noted that Kappa The snarled sale is another unhappy The commission's handling of that is left with $21,846.77 in expenses chapter in the story of a group of 12 case was sharply rebuked by the House for which it is not being compensated.

50 (THE MEDIA) BROADCASTING, May 4, 1970 Funds pour in for he added that more than $500 million switched to new telephone numbers: in color set sales has been achieved Blair Television, (213) 937 -5020; Blair Pioneers' drive from January 1 to April 1, "indicative Radio, (213) 937 -4620. Office locations high level of interest the same. educational of the continuing remain The Broadcast Pioneers in viewing television programs in color." fund's drive to raise $750,000 to estab- STV system Representatives of Sub- lish and maintain a broadcast historical Media notes: scription Television Inc., Los Angeles, library and reference center is more visited New York last week, in the On the air in Orleans Wvt.c(AM) than 85% of the way toward its goal. words of STV president Kenneth F. Orleans, Mass., licensed to Seashore Julio, "to find out what CATV people Officials reported that contributions Broadcasting Inc., commenced broad- had reached approximately $650,000. would like to have before we enter into casting on April 10. Ralph B. Hunter He with him Recent contributors were said to include production." brought is the general manager of the station, STV's two -way communications system Meredith Broadcasting. $10,000; WIMP- which is located on 1170 kc, 1 kw, DA- designed to provide home clients of STV AM-FM-TV Fort Worth, $5,000; Hearst D. -at- Corp., $10,000, and Newhouse Broad- with special services -such as shop casting, $15,000. New phones The Los Angeles offices home, stock quotations and hotel reser- of Blair Television and Radio have vations. The library and reference center is to be established in the National Associa- tion of Broadcasters headquarters building in Washington. Ward Quaal of Wort Continental stations and Roger W. Clipp, broadcast consultant, are co- chairmen of the fund drive.

FM group up in air over Nixon's antidope plan The National Association of FM Broad- casters last week reported that the Nixon administration has replied favorably but not conclusively to the NAFMB's request that FM radio stations participate in the government's antidrug abuse campaign (BROADCAST- ING, April 20). The association had wired Herbert Klein, the President's director of communications, earlier this month pointing out that the administration's plans appeared to include only the television segment of the broadcast industry in the projected effort. It requested that FM stations also participate in the educational campaign. Mr. Klein replied in a letter received by the NAFMB last Wednesday (April 29) that the White House staff "is ac- tively considering calling upon the radio media, as it did on television, to sup- The WJEF Countrywise buyers port this important effort." Frederick Allen, NAFMB's director of develop- ...they know what they want ment, said the White House's "active consideration" of the radio media was and can afford it! interesting but not very specific. He added that radio will be "happy to join Today's WJEF Countrywise buyers WJEF -ers may be bankers, busi- or But in" if decision is made. are very particular families. nessmen farmers. more a definitive Typically, they're underth irty, own likely, they're among the 70 thou- their own homes, have two cars and sand or so working in the area's 880 three children. If they live in Kent manufacturing plants - part of an Color -TV homes up again County they have a family income expanding economy already ac- of about $10,117. Ottawa County counting for $902,087,000 in retail in quarterly calculation families have an average income of sales. Their particular like is WJEF. The number of color television house- $9,193. They're solid citizens with If you'd like these particular People, Knodel. give holds rose to 24.3 million as of April buying power to get what they want. contact Avery- They'll And they learn about products from you some wise advice on our 1, according to NBC's quarterly esti- WJEF. Countrywise buyers. mate released last week by Allen R. Cooper, vice president, planning, NBC. :fire :Íxljez Mali! i/J The figures indicated a net increase of TINEDXüAM.3aO .6,1M[ [REEK GRAND RAPIDS 900,000 color homes since Jan. 1, 1970. M". RRAM/RMIEVAI CADILLAC Mr. Cooper noted that the quarterly TELEVISION WEE AIM. GRAND RATIOS SALANIATOO CRS RADIO FOR GRAND RAPIDS AND KENT COUNTY sales were below those of a year ago M"'"/:4° R E A rerr'Knode!,/,,e. P.rlu,,,. Nnlioncl R.pre,enlorire. ARAA"AZT/COII. K[Rp4 when the number of color households C. ROO jumped by more than 1.4 million. But RANG TV SIOUX CITY NAVA

BROADCASTING, May 4, 1970 51 focnsOnfinance®

Metromedia earnings the first quarter of 1970 compared with Zenith dip attributed last year is due primarily to improved gain in first quarter operating efficiencies." He added that to imports, business lag the company's first -quarter earnings are Metromedia Inc. reported last week Japanese competition, plus "traditionally lower than the domes- that while gross revenues in the first succeeding tic economic slow -down, were cited last quarters and are not necessarily indica- quarter of 1970 declined slightly, net week by Joseph S. Wright, chairman income was higher than in the com- tive of the full year." and president of Zenith Radio Corp., parable 1969 period. For the 13 weeks ended April 5: Chicago, as among reasons for lower John W. Kluge, chairman of the 1970 1969 sales and profit performance so far this board and president of Metromedia, Earned per share $0.05 $0.01 year. Gross revenues 42,498,593 43.118,717 said "the improvement in earnings for Net income 308.982 60,973 Speaking at Zenith's annual stock-

The Broadcasting stock index A weekly summary of market activity in the shares of 99 companies associated with broadcasting. Approx. Total Market Shares Capitali- Stock Ex- Closing Closing Closing 1970 Out ration symbol change April30 April23 April16 High Low (000) (000) Broadcasting ABC ABC N 25% 26 27% 39% 25 7,271 242,623 ASI Communications O 5 4% 5 7 435 1,789 10,287 Capital Cities CCB N 27 27% 29% 36% 24% 5,804 204,591 CBS CBS N 32% 34 37% 49% 30% 26,250 1,161,583 Corinthian CRB N 22% 26% 26% 33% 21% 3,384 101,080 Cox COX N 16 19 19% 245% 16 5,789 118,675 Gross Telecasting GGG A 13% 13% 14% Metromedia 17% 13% 805 12,172 MET N 15% 16% 1835 22% 15% 5,603 116,262 Pacific & Southern O 13 13 14 23 13 1,627 Reeves 23,592 Telecom RBT A 4% 5 5% 15%% 4% 2,163 14,060 Scripps- Howard O 17% 21 21% 24 17% 2,589 57,605 Sonderling SDB A 18% 20 21% Starr 34% 18% 985 25,236 Broadcasting O 10% 13 1334 18 10% 338 4,141 Taft TFB N 19% 20% 22% 29% 18% 3,585 79,300 Total 67,982 $ 2,171,217 Broadcasting with other major interests Avco AV N 15% 18% 19% 25% 14% 11,469 260,920 Bartell Media BMC A 73( 7% 9% 14 6% Boston 2,292 26,358 Herald- Traveler O 28 30 33 43 28 574 20,090 Chris -Craft CCN N 7% 7 8% 11% Combined 635 3,500 30,625 Communications O 9% 10 11% 16% 9% 1,798 21,127 Cowles Communications CWL N 6 6 7% 10% Fuqua 535 3,969 32,228 FQA N 13% 14 14% 31% 13 5,541 Gannett 94,197 GC! N 23 23% 22 29% 22 7,117 General Tire 181,484 GY N 16% 17% 18 20% 16% 18,122 353,379 Gray Communications O 5% 5% 5% 7% 5% 475 Lamb 2,613 Communications O 3 335 335 6 3 2,650 11,925 Lee Enterprises A 14% 15% 18 20% Liberty 14% 1,957 38,651 Corp. LC N 17% 18 19% 21%% 16% 6,743 139,041 LIN O 5% 7% 7% 11 5% 2,174 17,653 Meredith Ccrp. MOP N 26 2735 28% 44% 26 2,779 85,454 Outlet Co. OTO N 14% 15% 16% 175% 14 Plough 1,336 22,378 Inc. PLO N 69 70% 71% 85 69% 6,788 534,555 Post Corp. O 1135 12 Rollins 13 17% 11% 713 9,982 ROL N 2735 28 29% 40% 26;5 8,029 260,943 Rust Craft RUS A 20% 23% 243( 32% 1,168 Storer 20% 29,784 SBK N 18% 19% 21% 30% 18 4,221 103,921 Time Inc. TL N 30% 32 35% 43% 27% Trans -National 7,241 271,538 Comm. O 23i 3% 335 434 1% 1,000 3,370 W ometco WOM N 18% 19 19 20% 18% 5,812 106,708 Total 107,459 $ 2,658,924 CATV Am eco ACO A 5% 5 7 16 4% 1,200 American 10,500 TV & Comm. O 13 14% 16% 22% 13 1,775 50,144 Cablecom- General CCG A 8% 8 8% 23% 7% Cable 1,605 17,655 Information Systems O 1% 1% 1% 2% 1% 955 Citizens Finance 2,025 Corp. CPN A 11% 12% 1335 17% 11 1,094 16,137 Columbia Cable O 9% 10% 12 15% 9% 900 Communications 12,600 Properties O 734 8 8% 1035 7 644 5,313 Cox Cable Communications O 13% 14% 15% 24 13% Cypress 3,550 63,900 Communications O 8 10 11% 17% 8 854 11,529 Entron A 3% 3% 3% 834 General 3% 1,320 6,930 Instrument Corp. GRL N 15% 15% 15% 305( 15% 6,111 122,220 H & B American HBA A 16% 15 18% 30% 143( 4,973 108,760 Sterling Communications O 3 3% 4% 7% Tele- Communications 3 500 2,375 O 935 10% 1135 20% 934 2,704 35,152 Teleprompter TP A 65 59% 739( Television 133% 58 1,007 92,896 Communications O 7 735 18% 7 Vikoa 8% 2,816 32.384 VIK A 8% 9 9% 27% 7% 2,232 26,784 Total 34,240 s 617,304 52 BROADCASTING, May 4, 1970 holders meeting there Tuesday (April second -quarter performance, but he was same period in 1969. But earnings 28), Mr. Wright charged the American optimistic for a pickup in the second dropped, Vikoa said, from 21 cents to electronics industry has been the object half of 1970. eight cents per share. of an `organized assault" by Japanese For the three months ended March 31: Theodore Baum, president of Vikoa, 1970 1960 electronics firms and government. "We Earned per share $0.32 $0.63 said that the lower profits reflected in- are convinced by the evidence that a Sales 128,500,000 185,400,000 creased costs of copper and of labor 11,900,000 great deal of this merchandise has been Net income 6,000,000 as well as the softening of the economy. dumped into the U.S. market at prices Vikoa currently operates nine cable sys- far below the Japanese home market Cost -profit squeeze tems with about 40,600 subscribers com- price," he said. pared with eight systems and about Zenith as a result plans to establish pinches cable company 28,000 subscribers a year ago. a new plant in the Far East, probably Vikoa Inc., Hoboken, N. J., owner and Revenues of CATV operations, Vikoa at Taiwan, to make lower-cost TV sets operator of and supplier of cable sys- said, were up from $304,000 in the first for the U.S. market, Mr. Wright an- tems and supplier of CATV electrical quarter of 1969 to $592,000 in the same nounced. equipment and coaxial cable, reported period this year, but the company con- Mr. Wright added that the Chicago last week a 9% increase in revenue in tinues to show a loss operating CATV trucking strike probably also will affect the first quarter of this year over the systems -$41,000 in the 1970 period

Approx. Total Market Shares Capitali- Stock Ex- Closing Closing Closing 1970 Out zation symbol change April 30 April23 April16 High Low (000) (000) Programing Columbia Pictures CPS N 14% 16% 18% 31% 14% 5,942 141,836 Disney DIS N 129 127% 134% 158 117 5,133 771,849 Filmways FWY A 8% 9% 11% 18% 8% 1,700 20,825 Four Star International O 1% 1% 2% 4 i% 666 1,832 Gulf and Western GW N 14% 14% 15% 20% 13 16,310 273,193 Kinney National KNS N 28% 30 33 36 27 7,738 265.027 MCA MCA N 18% 21% 22% 25% 18% 8,297 195,975 MGM MGM N 21 25 27% 28% 20% 5,843 151,918 Music Makers Group O 4% 4% 5 9 4% 589 3,534 National General NGC N 13% 14% 14% 20% 13 4,515 80,141 Transamerica TA N 17% 18% 20% 26% 17% 61,869 1,329,053 Trans -Lux TLX A 13% 13% 13 23% 12% 1,020 17,717 20th Century -Fox TF N 12% 13% 14% 20 11% 8,169 145,980 16,980 Walter Reade Organization 0 5 6% 7 13% 5 2,342 Wrather Corp. W CD A 6% 6% 7% 10% 6% 2,161 17,828 Total 132,294 $ 3,496,688

Service John Blair BJ N 14% 16% 23% 13 3,006 61,984 Comsat CO N 35z% 33% 32 57% 31% 10,000 367,500 Creative Management o 8% 9% 11 14% 8% 918 11,475 Doyle Dane Bernbach o 18 20% 20% 24% 18 1,924 47,138 Foote, Cone & Belding FCB N 9% 10% 10% 12;4 9% 2,156 22,358 Grey O 8% 10% 11% 13% 8% 1,140 14,820 Advertising 7,556 Movielab MOV A 4 4% 5 7% 4 1,407 MPO Videotronics MPO A 634 7 7i4 9% 6% 548 4,742 Nielsen O 32% 36% 38% 42 32% 5,299 209,310 Ogilvy & Mather O 18% 21% 20% 22% 18% 1,090 24,798 5,358 PKL Co. PKL A 4% 5 12% 4 739 J. JWT N 29% 29% 300% 36 28% 2,778 86,813 Walter Thompson 18,603 Wells, Rich, Greene O 7% r4r 13% 7% 1,601 Total 32,606 $ 882,455

Manufacturing ADL N 8% 9 9% 14% 8% 5,150 57,268 Admiral 404,530 Ampex APX N 22% 23% 22% 48% 21% 10,825 CCA Electronics 0 3% 4% 4% 5 3% 800 ,000 Collins Radio' CRI N 20% 20% 22% 37% 19% CAX N 16% 16% 20% 32% 15 1,249 30,600 Conrac 6,781,363 General Electric GE N 71% 73% 75% 77% 67% 91,025 6,351 425,517 Harris -I ntertype HI N 50 52% 57% 75 50 Magnavox MAG N 31% 32% 33% 38% 29% 16,485 603,681 M M M N 93% 95% 100% 114% 93% 56,093 5,980,636 3M 6,649 787,907 M otorola MOT N 91 92% 96 141% 85% RCA RCA N 24% 25% 25% 34% 23% 62,773 1.930,270 Reeves Industries RSC A 3% 3% 3% 24ia 3% 3,443 13,772 0 10% 11% 13% 10% 1,080 15,660 Telemation 5,930 VIS A 3% 3% 4% 10% 3% 1,357 Visual Electronics 2,628,147 Westinghouse WX N 65% 63% 68% 68% 53% 39.521 663,287 Zenith Radio 7.E N 28% 30% 31% 37% 28% 19,020 Total 321,821 $20,332,568

Grand total 696,402 530,159,156

Standard & Poor Industrial Average 81.52 83.04 85.88

and capitilizatlon as of April 2. N -New York Exchange Shares outstanding Stock New addition to index. A- American Exchange supplied by Merrill 0- Over -the- counter (bid price shown) Over -the- counter bid prices Lynch. Pierce, Fenner & Smith Inc., Washington. 53 BROADCASTING, May 4, 1970 compared to a $51,000 loss in first Cohu claims muscle film processing laboratories, has reported quarter 1969. an increase in net sales but a decrease For the period ended March 31: despite earnings dip in net income for the first quarter ended 1970 1969 March 31: Earned per share $0.08 $0.21 Despite reporting a one -cent per -share 1970 1969 Revenues 6,659,000 6,108,000 Earned per share $0.43 $0.58 Net income 175,000 378,000 loss for the first quarter, Cohu Elec- Net sales 9,887,100 9,688,700 Average shares tronics Inc., San Diego broadcast- Net income 237,300 321,700 outstanding 2,227,000 1,809,000 Average shares Notes: 1970 net income after deduction of equipment manufacturer, announced it outstanding 545.608 555,880 $15,000 or approximately one cent per share was operating "at profitable levels at the representing the pro-rata portion of an Combined Communications Corp., Phoe- extraordinary charge of $60,000 or approxi- moment" according to William S. Ivans, nix-based group broadcaster, reported mately three cents per share on the termi- president and chief executive officer. nation of the acquisition of WCIN(AM) substantial increases in revenues and net Cincinnati (BROADCASTING, Feb. 16). Fig- Expansion of manufacturing divisions in income for the three months ended ures for 1969 are restated to Include results San Diego were noted by Mr. Ivans, of Telaction Phone Corp. acquisition on a March 31: pooling -of- Interests basis ln 1969. specifically in the area of video-switch- 1970 1969 ing equipment and in closed- circuit tele- Earned per share 50.10 $0.06 Gross revenues 5,517,864 3,285,736 vision. Mr. Ivans said that if the general Net income 184,905 93,828 Broadcast holds own economy turned gloomier, Cohu was in Average shares outstanding 1,941,386 1,538,164 in Storer report a good position since the company "has Note: 1970 figures include extraordinary a income of one cent per share from sale of no debts, strong cash position and no real estate. Storer Broadcasting Co., Miami Beach, great liability." Only 40% of the com- last week reported a dip in over -all first - pany's business comes from the gov- Post Corp., Appleton, Wis. publisher quarter earnings while revenues and pre- ernment with much of that from fed- and group broadcaster, reported in- tax profits from its broadcast operations eral departments other than Defense. creased revenues but a decline in net remained virtually unchanged. For the first quarter ended March income for the three months ended Net income in the first quarter of 31: March 31: 1970 1969 1970 was $2.27 million or 54 cents per 1970 1969 Earned per share $0.17 $0.19 share, compared with $2.85 million or Earned per share ($0.01) $0.07 Revenues 2,670,255 2,466,891 Revenues 1,975,402 2,298,036 Net Income 124,179 138,208 68 cents per share for the first quarter Net income (13.512) 95.752 Shares outstanding 1,400,952 1.395.257 of 1969. Entron Inc., Glendale, N.Y. electronics Revenues for the broadcast proper- manufacturer and multiple -CATV own- ties were $14,545,000 for the first quar- Company reports: er, reported declines in over -all sales ter of 1970 versus $14,876,000 in the Cablecom General Inc., Colorado and net income for 1969. CATV subscription revenues, however, increased comparable 1969 period, however the Springs, operator of 38 CATV systems 1969 figures included the revenue of in ten states and subsidiary of group from $584,611 in 1968 to $713,805 last wmo(AM) Philadelphia, which was sold broadcaster RKO General Inc., reported year. For the year ended Dec. 31: 1969 1968 to Buckley Broadcasting last October. increased revenues but a decline in net Earned per share ($0.83) ($0.32) Profit from broadcast -related operations income for the six months ended March Sales 8,263,161 9,362,444 Net income (1.197,999) (471,840) in the first quarter of this year amount- 31: Note: Acquisition of Spedcor Electronics ed to $3,722,798 versus $3,710,736 in 1970 1969 Inc. In 1969 is treated as pooling of interests. Earned per share $0.07 $0.20 1969. Revenues 2,958,319 2,432,289 Capital Cities Broadcasting Corp., New Net income 109,738 286,968 York, Northeast Airlines, Storer's 86.1% - Average shares reported a 14% increase in net owned subsidiary, produced net earn- outstanding 1,604,660 1.467,093 revenues and an 8% gain in net income ings of $788,100 in the 1970 first quart - Gross Telecasting Inc., Lansing, Mich. for the three months ended March 31: er-a decline from $1,479,500 last year. group slight de- 1970 1969 station owner, reported Earned per share $0.36 $0.34 Storer also declared a dividend of clines in revenues and net income for Net revenues 20,912,000 18,276,000 12% cents per share on its common Net income 2,493,000 2,313,000 the three months ended March 31: Note: 1970 figures include results of Pon- stock, payable June 10 to stockholders 1970 1969 tiac Press Co., which was purchased May of record May 22. Earned per share $0.24 $0.24 20, 1969. Gross revenues 744,577 789,411 For the three months ended March Net income 19,587 196,198 Meredith Corp., Des Moines, Iowa pub- Note: Figures for 1970 include income lisher and group broadcaster, reported 31: beginning Jan. 15. 1970, on operation of 1970 1969 WKBT(TV) La Crosse. Wis., which was a 9.7% increase in revenues but a Earned per share $0.54 $0.68 acquired by the company effective that date. Gross broadcasting 16.5% decline in net income for the revenues 14.545.000 14,876,000 Motorola Inc., Chicago, despite con- three months ended March 31: Net income 2.274.243 2,852,049 Average shares sumer products division losses, reported 1969 outstanding 4,223,002 4,218,123 sales gains from diversified op- Earned per share $22080 $3.12 other Revenues 109,296,204 99,652,555 erations in the first quarter ended March Net Income 5.714,580 8,628,993 WRG 31: Grass Valley Group Inc., Grass Valley, profits are up 1970 Earned per share $0.88 $1.0044 Calif. manufacturer of TV equipment, 47% in first quarter Sales 204.245.624 192,465,023 reported a 26% gain in sales and a Net Income 5,874,174 6,379,817 Wells, Rich, Greene Inc., New York, Shares outstanding 6,655,246 6,150,998 12% gain in net income for the three reported a 47% first -quarter increase in Memorex Corp., Santa Clara, Calif. months ended March 31: 1970 1969 net income for the fiscal period ended producers of magnetic media products Earned per share $0.10 $0.09 Jan. 31. The agency continues to bill including video tape, reported a 35% Sales 807,000 641,000 Net income 152,000 136,000 at the annual rate of $100 million, increase in sales and a 44% increase in WRG is traded over -the -counter but earnings for the first quarter of March Financial notes: expects listing on the American Stock 31: Exchange shortly. Publishers Broadcasting Corp.'s sub- Earned per share $0.54 $Ó.g38 sidiary, Camptown Industries Inc., has For the first quarter ended Jan. 31: Sales 24,448.000 18,152,000 Net income 2.008,000 1.397,000 agree to purchase 396.5 acres of land 1970 1969 Shares outstanding 3,729,677 3,682,998 on Earned per share S0.13 $0.09 East Lake Tohopekaliga near Disney Gross billings 20.065.000 15,964,600 Electrographic Corp., Chicago televi- World in Osceola county, Fla., to con- Net revenues 3,034,900 2,400,000 sion commercial and Net income 200.318 136,417 producer owner struct its first privately-owned camp- Shares outstanding 1,582,200 1,539,633 of industrial film motion picture and ground facility. Camptown Industries in-

54 (FOCUS ON FINANCE) BROADCASTING, May 4, 1970 tends to build about 50 of the camp- 10 to stockholders of record May 20. ings in 1969 of $36.1 million compared grounds in the next five years. Group owner Scripps- Howard Broad- to $31 million the previous year. Net Gray Communications Systems Inc., casting Co., New York, reported $1,- income was $335,835 (74 cents per Albany, Ga., group broadcaster, news- 139,491 in net income on $5,319,412 share) in 1969, $315,112 (70 cents) in paper publisher and CATV operator, in net operating revenues, or 44 cents 1968. Grant added offices in Tokyo, reported net income of $143,692 or 30 per share for the three- months period Copenhagen, Denmark; Lagos, Nigeria; cents per share on revenues of $3.9 mil- ended March 31. The company said it Sydney, Melbourne and Brisbane, all lion for the nine months ended March would not disclose comparative figures, Australia, last year. 31. Net income for the nine months because it had changed its financial re- Television Communications Corp., ended March 31, 1969, was $243,717. porting from a 13 -week period to a New York, owner of CATV systems, The company also declared a quarterly monthly basis in 1969. reported last week it intends to pur- dividend of 71/2 cents per share, pay- Taft Broadcasting Co., Cincinnati, chase about 120,000 shares of its own able May 18 to stockholders of record has declared a quarterly dividend of 15 stock in the open market because the April 30. cents per share, payable June 15 to current price represents "excellent Foote, Cone & Belding Communica- stockholders of record May 15. value" and is "a judicious investment." tions Inc., Chicago, has declared a regu- Grant Advertising, international ad- TVC stock, which is traded over -the- lar quarterly dividend of 20 cents per vertising agency with headquarters in counter, has been quoted recently at share of common stock, payable June Chicago, last week reported record bill- 5tiz bid. fq uip m e n t fiigi e eí ing

SMPTE hears color -control blues

Standardized color quality for film seen as answer to changing hues on home sets

An urgency to unify technical standards proper returns. If poor color, color in- wall remark suggested the habit may in color TV film commercial produc- consistencies or color incompatibilities not have been entirely eliminated along tion and broadcast practices so as to between film and the television system Madison Avenue. reduce the problems of changing color cause any audience distraction which The multiple intricacies of the color quality at the home receiver held much limits the commercial's effectiveness, quality control problems were summa- of the attention of the 107th technical then corrective action had better be rized by two Eastman Kodak repre- conference of the Society of Motion taken at once and by all concerned." sentatives, John Stott, who demonstrat- Picture and Television Engineers in Chi- That agencies are aware of the prob- ed by special films how highly subjec- cago last week. lem was affirmed by Carl Sturges, vice tive and adaptive the human eye is Agency and sponsor participants president of TV commercial production, when it comes to "seeing" color, and (some appearing by film or tape) ac- Young & Rubicam, New York. Because E. C. Genock, who explained how lim- cented the seriousness of the subject. color tolerances are so critical, he indi- ited the technical tools are in this re- They also admitted they too will have cated, the day is over for the agency spect. to cooperate with the technicians and producer who makes his decisions on Mr. Genock, of Eastman Kodak's curb any casual practice that leaves the the color quality of commercial prints broadcast advertising division, cited the engineer with less than the best film to by screening the work print on the many variables in the chain of inter- transmit. white painted wall of his office. locking sequences from filming a scene Some steps such as the switching of He noted an agency trend to install to displaying it on the tube in the living 16mm TV film color temperatures to the best preview screening facilities pos- room. He called for a uniform change the same standard as 35 mm film (5,400 sible, but the reaction to his painted in all 16mm television film handling to degrees Kelvin) may come by mid - a color light temperature of 5,400 de- June, it was indicated. Gail Smith, gen- Year is enough, says FCC grees Kelvin rather than the 3,200 K eral advertising and marketing which has been traditional since the director, The FCC last week denied a request indi- early days of TV. section, General Motors Corp., to make provisional certificates for ra- his money This would cover all preview 16mm cated the sponsor is throwing diotelephone third -class operators' per- of a projection work (projectors must use away if the apparent color quality mits renewable. KLFM(FM) Ames, Iowa, Xenon or arc lights) as well as color spot is so distorted in comparison with had requested the rulemaking, arguing and commercials timings in the laboratory, he said, and surrounding programs that the 12 -month unrenewable learner - that the viewer's attention is distracted would put 16mm on a par with 35mm. type permit gave the provisional third - a joint Since much original commercial shoot- from the message. He urged class operator "to short a time to ... ing is 35mm and release prints are attack on the problem by all elements qualify." The FCC, denying the peti- 16mm, another variable would be elimi- of the industry. tion, said nearly all applicants who nated and delivery of prints would be "Let's face this problem squarely," wish to continue as licensed operators speeded up, he said. Mr. Smith said, "any advertiser cannot have been able to qualify with in one who also is chairman and will not spend money for commer- year. Mr. Genock, cials on television unless they deliver of the TV committee of the Asociation

BROADCASTING, Mey 4, 1970 55 of National Advertisers, reported that light" from the projector itself so the during investigation of local station quality of the projection light can be Memorex develops practices for the ANA "we found that kept uniform, a practice now used in new thermal process many local stations were using the Europe. SMPTE 35mm color slide to balance Joseph A. Flaherty Jr., CBS-TV, pre- Firm's duplicating system, their telecine equipment in multiplex dicted a continuing strong future for mode. But this slide was originally in- the use of film in television even though which uses chromium tapes, tended for laboratories for 35mm film video tape is making gains. Tape's is due on market in 1971 timing-and is itself timed for 5,400 K! weakest point compared to film, he This means that many local stations said, is still the "primitive" nature of A thermal contact method for duplicat- using this means of adjusting their equip- its editing system despite recent prog- ing video tapes that the company is ment have been electronically phased ress in electronic editing. He felt film calling "a breakthrough in color tele- for 16mm film transmission of 5,400 K raw stock and processing charges are vision," has becen announced by the color -film input -yet the films and com- too high, however, and could speed Memorex Corp., Santa Clara, Calif. The mercials in many cases are balanced changes to tape. firm also introduced a chromium -based at 3,200 K." Asked if television news will one day tape for the new duplicator. Mr. Genock further reported that as switch to the more economical super According to Memorex, the new tape a result of contacts with the three TV 8mm format, Mr. Flaherty thought this allows twice as much information to be networks, the American Association of might eventually come, considering the put on tape compared to the presently Advertising Agencies and the Film Pro- advances in film and equipment quality, used ferric oxide base. The chromium ducers Association in both New York especially the random access flexibility tape will also deliver a more "brilliant" and Los Angeles, that after June 15 made possible by super 8 cartridges. picture than conventional dubs can now they would order all 16mm prints be However, the re- equipping problem of provide. As presently envisaged, the new timed in the laboratory for 5,400 K stations and of worldwide news crews machine will be able to reproduce six or color temperature. may be the stumbling block, he ex- seven duplicate tapes at one time, with "The proposal has been accepted by plained, even though big-city stations four minutes needed to dub a one hour all parties," he said, "and it is expected could do it now without difficulty. master. It will be possible, according to that standardization for the benefit of Both Hazeltine Corp. and Eastman - Memorex, to use present ferric oxide advertising TV stations and for the Kodak demonstrated their new electron- tapes as masters but duplicates will have comfort of the viewer will be estab- ic color film analyzers ($37,500 and to be on the chromium base. The new lished, by mid -year." $33,000, respectively) at the SMPTE, tape can also be used as a master dubbing onto other chromium tapes. Fred Scobey, vice president, Deluxe indicative of the scientific sophistication Although the exact process is General Inc., New York, cautioned now possible to substitute for subjective being closely guarded, the operating tempera- against over -reliance the lab- judgment in color -film production and upon film tures of the machine were said to be sev- oratory to correct processing. Eastman -Kodak said ABC is production mistakes. eral hundred dergrees farenheit. In spite studying use of its model for quality The processor can make some slight of this, no additional shielding equip- corrections, he agreed, but original control of tape dubbings from film. ment other than that built into the ma- prints must be as near perfect as pos- Ampex, RCA and industry engineers chine would be necessary. Immediate sible if the quality of second and third presented a range of technical papers production on the duplicator is not generation prints is to be maintained. on progress in video -tape equipment and being planned nor are orders being ac- Adherence to all SMPTE reference operating practices, electronic editing, cepted by Memorex. films and production standards-for holography, educational systems, thea- One of the problems pointed out by such factors as brightness levels and ter film systems and related subjects. Memorex was that the new chromium contrast range as well as color fidelity Demonstrations of the CBS Electronic tape would cause recorder "heads" to -must be maintained from the pro- Video Recording system and the RCA wear down more rapidly when played duction level on through to airing, a holographic playback system were on conventional machines. However, as panel including network and production scheduled Friday. fas as the cost of duplication was con- representatives agreed. cerned, the new process would save The speakers included Steve Elliot stations money over present methods. president, Elliot, Unger & Elliot (divi- The duplicators are expected to be on sion of Columbia Pictures -Screen Council to coordinate the market "in 1971" according to Gems); K. Blair Benson, CBS -TV, and Memorex. vice president of TV affairs, SMPTE; consumer activities Ampex Corp., Redwood City, Calif., Ed Reingold, ABC -TV; Edward Bertero, Formation of a consumer affairs coun- has also developed a high -speed duplica- NBC-TV; Murray Goldstein, CBS -TV cil has been announced by the Con- tor for color and monochrome video and E. Carleton Winckler, CBS -TV. sumer Products Division of the Elec- tape. A prototype of the Model ADR- 150 was shown The panel also stressed the impor- tronic Industries Association. Armin E. last month at the Na- tional Association con- tance of uniform conditions in the pre- Allen, vice president for consumer af- of Broadcasters vention in Chicago (BROADCASTING, view room facilities where work prints fairs, Philco -Ford, is chairman, and April 13). The system, priced at $90,- are screened and decisions are made on Albert H. Kritzer, GE, vice chairman. 000, works on a reel -to -reel basis at one - color quality. Speakers in other sessions The new group will coordinate ac- tenth the time ordinarily taken to make echoed the seriousness of the preview tivities of individual companies in such copies. The ADR -150 will ready for screening variations be that prevent uni- consumer fields as radiation, fireproof- delivery early next year. form color control. ing, warranties and other such matters. Last March 3M Co., St. Paul, an- They urged an adoption The council will prepare a compre- of the 5400 - nounced it was developing a process hensive consumer Kelvin standard for 16mm projection program for submis- for duplicating video -tape programs at and also suggested side -by -side compari- sion to the CPD's executive meeting high-speed through simultaneously pro- next month. sons with SMPTE reference slides and ducing multiple copies (BROADCASTING, a projected panel of the "surround March 30).

56 (EQUIPMENT & ENGINEERING) BROADCASTING, May 4, 1970 Telestaks TELEVISION

Where UHF penetration is deepest

Market -by- market rundown shows how all- channel law has spurred circulation of high -band television sets

More than 60% of all the TV households in the U.S. are sampling error and do not indicate an actual decrease. equipped with UHF receivers. This underscores the six - "Telestatus" appears in the first issue of BROADCASTING year success of the legislation that decreed sets manufac- each month. It is prepared in cooperation with Carl Ally tured should be capable of receiving both VHF and UHF. Inc. A "Telestatus" report on market -by- market CATV With the increase in sets, the number of markets with activity is to appear in the June 1 issue. UHF stations has grown to 84. The following American Research Bureau data report Regional analysis of UHF -markets UHF penetration in UHF -"active" television markets and ARB, November 1969 the trend from November 1967 through November 1969. UHF -Active No data are reported for markets without an active UHF Total UHF-Active Market Homes AD1 TV Markets ADI TV Markets as % of station. Region I Homes I Homes Total Homes Markets are grouped by region of country to show where New England 8 3.234,700 4 2,407,300 74.4 UHF has become important. In general, these are the areas Middle Atlantic 15 12,825,900 9 11,546,500 90.0 of concentrated population where the addition of VHF East Central 26 9.089,200 18 7,642,700 84.1 West Central 50 10,739,300 13 6,515,800 60.6 facilities is limited by interference problems. Southeast 45 9,779,600 21 6,402,560 65.5 In some markets, the -penetration a Southwest 32 6,059,500 9 3,268,700 53.9 UHF trend shows Pacific 28 9,834,000 10 7,603,100 77,3 decrease across time. These reversals are within the range of Total U.S. 204 61,562,200 84 45,386,660 73.7

ADI UHF penetration (- indicates no active UHF station in market at time of survey) February/ 1969/70 November March November March November ADI TV 1967 1968 1968 1969 1969 Market Households 96 NEW ENGLAND Bangor, Me. 80,400 Boston 1,498,400 53 58 62 67 68 Burlington, Vt.- Plattsburgh, N.Y. 134,800 56 62 Hartford -New Haven, Conn. 584,300 75 78 78 82 88 Portland -Poland Springs, Me. 233,500 Presque Isle, Me. 26,800 Providence, R.I. 486,700 Springfield, Mass. 189,800 97 98 96 98 96 UHF -active markets 3 3 3 4 4 MIDDLE ATLANTIC Albany- Schenectady -Troy. N.Y. 413,400 Baltimore 672,000 53 57 56 60 72 Binghamton, N.Y. 141,000 88 88 91 90 92 Buffalo, N.Y. 579,800 55 61 60 62 74 Harrisburg- Lancaster- Lebanon -York, Pa. 358,600 86 88 85 86 92 Johnstown -Altoona. Pa. 236,600 52 59 60 58 64 New York 6,033,900 48 52 54 59 67 Philadelphia 2,168,300 67 72 75 78 48 Rochester, N.Y. 275,900 - Salisbury, Md. 30,900 - Syracuse, N.Y. 386,000 - Utica, N.Y. 102,800 - Washington 1,057,200 61 64 67 70 78 Watertown- Carthage, N.Y. 70,400 - Wilkes Barre -Scranton, Pa. 299,100 93 94 97 97 97 UHF -active markets - 9 9 9 9 9 EAST CENTRAL Bluefield, W. Va. 56,100 Charlestown- Huntington, W. Va. 454,100 Cincinnati 593,500 56 57 65 68 80 Clarksburg- Weston, W. Va. 72,600 Cleveland 1,215,800 60 64 71 77 81 Columbus, Ohio 460,400 59 65 38 Dayton, Ohio 384,500 68 72 73 76 85 Detroit 1,423,000 65 67 75 76 82 Erie, Pa. 102,700 90 93 93 94 Evansville, Ind. 162,300 95 95 94 92 95 Flint- Saginaw -Bay City, Mich. 252,300 59 69 70 72 BO Fort Wayne, Ind. 159,600 97 94 98 97 98 (Continued on next page)

BROADCASTING, May 4, 1970 57 February/ 1969/70 November March November March November ADI TV 1967 1968 1968 1969 1969 Market Households % % % % % Grand Rapids -Kalamazoo, Mich. 414,000 - - - Indianapolis 639,000 63 61 64 68 74 Lansing, Mich. 153,200 - - - - Lexington, Ky. 135,200 94 91 97 97 96 Lima, Ohio 34,000 - - 99 Louisville, Ky. 411,700 77 79 80 85 84 Marquette, Mich. 52,300 - - - - Pittsburgh 985,200 50 54 55 63 66 South Bend -Elkhart, Ind. 165,800 99 97 98 99 99 Terre Haute, Ind. 143,300 - - - Toledo, Ohio 291,200 61 63 70 69 83 Traverse City-Cadillac, Mich. 100,900 - - - Youngstown, Ohio 202,700 97 98 98 95 96 Zanesville, Ohio 23,800 - - 95 UHF active markets - 16 16 15 15 17

WEST CENTRAL Alexandria. Minn. 76,800 - - - - - Billings. Mont. 58,900 - - - - - Butte, Mont. 40,300 - - - - - Cape Girardeau, Mo.- Paduca, Ky.- Harrisburg, Ill. NON ADI - - - - - Casper -Riverton, Wyo. 46,700 - - - - - Cedar Rapids -Waterloo, Iowa. 246,400 - - - Champaign -SpringfieldDecatur, Ill. 252,600 90 95 93 94 95 Cheyenne, Wyo. 62,400 - - - - Chicago 2,580,700 63 63 72 76 85 Colorado Springs. Pueblo, Colo. 137,800 - - - - - ColumbiaJefferson City, Mo. 117,700 - - - - - Davenport, Iowa -Rock Island -Moline, Ill. 266,700 - - - - - Denver 465,300 - - - - - Des Moines, Iowa 265,900 - - - - - Duluth-Superior, Wis. 158,700 - - - - - Ensign, Kan. NON ADI - - - - - Fargo. N.D. 158,700 - - - - - Glendive, Mont. 4,600 - - - - - Grand Junction, Colo. 34,200 - - - - - Great Falls, Mont. 53,700 - - - - - Green Bay, Wis. 240,000 - - - - - Helena. Mont. 10,000 - - - - Joplin-Pittsburgh, Mo. 131,400 38 49 58 61 65 Kansas City, Mo. 545,300 40 43 47 53 67 Lacrosse -Eau Claire, Wis. 110,800 - - - - - Lincoln- Hastings- Kearney, Neb. 197,000 - - - Madison. Wis. 136,200 90 91 94 95 96 Mankato, Minn. 56,100 - - - - Milwaukee 565,800 78 82 77 82 89 Minneapolis -St. Paul 732,500 44 48 52 56 61 Minot -Bismarck, N.D. 117,900 - - - - - Missoula, Mont. 35,100 - - - -. - North Platte, Neb. 14,800 - - - - - Omaha 271,300 - - - - - Ottumwa, Iowa- Kirksville, Mo. 42,100 - - - - - Pembina, N.D. 7,300 - - Peoria, III. 173,000 95 98 99 100 96 Quincy, III. -Hannibal, Mo. 122,700 - - - - - Rapid City, S.D. 49,700 - - - - - Rochester, Minn. -Mason City, Iowa-Austin, Minn. 99,700 - Rockford, III. 151,900 94 97 96 97 98 City, Iowa Sioux 133,800 - 58 60 64 69 Sioux Falls-Aberdeen, S.D. 173,900 - - Springfield, Mo. - - - 145,900 - - - 49 51 St. Louis 854,000 55 55 57 58 64 St. Joseph, Mo. 43,900 - - - - - Topeka, Kans. 112,700 36 44 49 61 66 WausauRhinelander, Wis. 94,400 - - - Wichita, Kans. 342,000 - UHF markets - - - -active - 11 12 12 13 13

SOUTHEAST Albany, Ga. 78,300 - - - Atlanta 674,100 44 46 58 63 67 Augusta, Ga. 149,700 - - - - 63 Biloxi, Miss. 40,100 - - - - - Birmingham. Ara. 455,900 57 58 61 66 Bristol -Johnson City, Tenn. 75 179,300 - - - - 54 Charleston. S.C. 135,900 - - - N.C. Charlotte, 412,800 49 54 61 65 69 Chattanooga 214,800 - S.C. - - - - Columbia, 144,300 75 76 78 80 87 Columbus, Ga. 147,200 - - - - - Columbus, Miss. 53,400 - - - - - Dothan, Ala. 66,800 - - - - - Florence. S.C. 77,400 - - - - - Fort Meyers. Fla. 31,000 - - - - 89 Greensboro -Winston Salem High Point. N.C. 345,000 - 40 47 50 65 Greenville -New Bern -Washington, N.C. 235,500 Greenville-Spartanburg, S.C.- Ashville, N.C. - - - - 406,500 47 44 52 53 58 Greenwood, Miss. 43,300 - - - - Harrisonburg, Va. 22,600 - - - - - Huntsville- Decatur -Florence, Ala. 141,200 - - - - 97 Jackson, Miss. 256,200 - - - - - Jackson, Tenn. 5,500 Jacksonville, Fla. - - - - - 271,700 62 65 71 .74 80 58 (TELESTATUS) BROADCASTING, May 4, 1970 February/ 1969/70 November March November March November A D l TV 1967 1968 1968 1969 1969 Market Households % % % % %

Knoxville. Tenn. 290,600 61 62 62 78 74 Laurel- Hattiesburg, Miss. 43.300 - - - - Macon, Ga. 113,100 - - - 61 76 Memphis 536,400 - - - - Meridian, Miss. 72,000 - 43 61 51 Miami 618,700 56 58 67 69 78 Mobile, Ala. -Pensacola. Fla. 274,300 - - - Montgomery, Ala. 148,400 68 72 79 76 76 Nashville 502,600 - - - 54 60 Norfolk- Portsmouth -Newport News -Hampton, Va. 368,700 - - - 54 58 Orlando-Daytona Beach. Fla. 336,000 - - - - - Panama City, Fla. 29,700 - - - - - RaleighDurham, N.C. 257,800 - - - 58 56 Richmond, Va. 289,600 - - - - - Roanoke- Lynchburg. Va. 284.800 34 43 43 50 50 Savannah, Ga. 119,400 - - - - - Tallahassee, Fla.- Thomasville, Ga. 97,100 - - - Tampa-St. Petersburg, Fla. 534,300 75 74 71 72 83 Tupelo, Miss. 18,600 - - - - - West Palm Beach, Fla. 156.700 - - - - - Wilmington, N.C. 99,000 - - - - - UHF-active markets - 11 12 13 17 21

SOUTHWEST Abilene -Sweetwater, Tex. 118,000 - - - - - Albuquerque, N.M. 197,100 - - - - - Alexandria, La. 55,200 - - - - - Amarillo, Tex. 160,800 - - - - - Ardmore -Ada, Okla. 46,300 - - - - - Austin, Tex. 111,800 65 71 77 82 93 Baton Rouge 153,700 - - - - - Beaumont-Port Arthur. Tex. 135,200 - - - - - Corpus Christi, Tex. 125,900 - - Dallas-Ft. Worth 862,300 53 53 60 66 75 El Paso, Tex. 141,900 - - - - - Fort Smith, Ark. 56,500 - - Houston 696,300 57 60 72 71 81 Lafayette, La. 133,900 - - - - 57 Lake Charles, La. 50,300 - - - - - Laredo, Tex. 20,500 - - - - - Little Rock, Ark. 318,300 - - - - Lubbock, Tex. 125,400 - 58 61 70 80 Lufkin, Tex. - - - - - McAllen- Brownville. Tex. 97,700 - - - - - Monroe, La. -EI Dorado, Ark. 139,800 27 36 - - - New Orleans 440,200 50 61 65 70 73 Odessa -Midland, Tex. 105,300 - - - - Oklahoma City 394,900 44 46 - - - Roswell, N.M. 40,100 - - - - - San Angelo, Tex. 26,700 - - -. - - San Antonio, Tex. 364,100 57 57 58 64 73 Shreveport, La.- Texarkana, Tex. 319,200 - - - - - Tulsa, Okla. 335,000 - - - - - Tyler, Tex. - - - - - Waco-Temple, Tex. 142,400 - - - - - Wichita Falls, Tex.- Lawton, Okla. 144,700 - - - - - UHF-active markets - 7 8 6 6 7

PACIFIC Bakersfield, Calif. 91,500 95 98 97 96 - Bellingham, Wash. 24,400 - - - - - Boise, Idaho 93,500 - - - - - Chico-Redding, Calif. 97,700 - - - - - Eugene. Ore. 108,200 - - - - - Eureka, Calif. 45,500 - - - - Fresno-Visalia, Calif. 260,700 97 98 99 99 97 Honolulu 191,100 - - - - - Idaho Falls- Pocatello, Idaho 60,800 - - - - - Klamath Falls, Ore. 19,000 - - - - - Las Vegas 92,600 - - - - - Los Angeles 3,458,900 63 65 65 67 79 Medford, Ore. 45,900 - - - Phoenix 380,500 - 54 59 64 73 Portland, Ore. 533,400 - - - - - Reno 69,300 - - - - - Sacramento-Stockton, Calif. 562,500 - - 63 66 70 Salinas- Monterey, Calif. 155,400 - 50 52 65 67 Salt Lake City 334,700 - - - - - San Diego 412,500 61 64 60 66 80 San Francisco 1,522,800 53 54 65 65 78 Santa Barbara, Calif. 86,600 - - - - - Seattle-Tacoma, Wash. 642.200 56 51 59 61 72 Spokane, Wash. 219,100 - - - - - Tucson, Ariz. 138,900 - - - - - Twin Falls, Idaho 34,400 - - - Yakima, Wash. 116,100 82 89 95 95 95 Yuma, Ariz. 35,800 - - - UHF-active markets - 7 9 10 10 9

(- indicates no active UHF station in market at lime of survey)

BROADCASTING, May 4, 1970 59 BroadcastAdrertising

the 2 -1 recall ratio of magazines versus Ad study gets another bad review TV. NBC earlier this month dissected this recall survey and left it for dead, citing Antonowsky of ABC says purpose of study may two key weaknesses: "presence of gross- TV ly noncomparable creative elements" have been to 'drive down' price of time and a questionable exposure factor (BROADCASTING, April 27, 20). CBS has ABC -TV last week charged that General 20), "completely specious" and a also detailed its rebuttal to the survey Foods Corp. -which in a study with "biased example of research." (see page 61). Life and two other magazines concluded The first survey involved advertising Mr. Antonowsky, in reviewing ABC's magazine advertising was "generally for five GF products and was conducted findings, offered no supporting statistic comparable" to TV advertising in effec- on a regional basis with two markets acknowledging that his analyses came tiveness- "bent over backwards to favor selected for examination in each of only from the portions of the two sur- magazines" in its findings. Marvin three regions -East, Central, West. veys released to the public. These, he Antonowsky, vice president, research Budget allocations, formerly all in TV, maintained, "don't prove anything and services, ABC-TV claimed they may were shifted on a regional basis so that what there is is inconsistent." have done it to "drive down" prices of in each city the advertising for some Mr. Antonowsky did praise the TV commercial time. brands remained all in TV, but for the "theoretical framework" of the Life General Foods officials denied the al- others was either one -third in the three study, but added, "the execution was legation, calling it "incorrect ". Said an magazines or two-thirds in TV. Or, in lacking." He particularly cited what he official: "The research was entirely the case of one brand, entirely in mag- termed the lack of correlation among valid, entirely on the level. We are not azines. GF's analysis of data resulted in the evaluative criteria -sales, trial and engaged in rate -busting or other pres- the "comparability" conclusion. usage. He claimed "the techniques used sure tactics. The survey was part of a Life separated its independent survey for evaluating results of this test were long -range research program started in into three parts: in the Yuma, Ariz., not sensitive enough to determine 1963 to help us better utilize TV...." area; in suburban Pittsburgh; and in whether varying the media mix in fact At a news conference held at ABC four cities -Sacramento, Calif., Youngs- produced any difference...." And, he on Wednesday (April 29), Mr. An- town, Ohio; Washington; and Buffalo, added, "there seems to be no objective tonowsky called the survey by GF with N.Y. Surveyed in two of the studies criterion for measuring success or fail- Life, Look and Reader's Digest (BROAD- were CATV subscribers and non -sub- ure." CASTING, March 16, 9) "inconclusive scribers to Life. In the third (four -city) As to the design of the test, Mr. and arbitrary". He also branded Life's study, Life evaluated recall among view- Antonowsky said, "since these General independent survey, which purported ers of regular TV programing and Life Foods brands were new to heavy sched- to prove that recall of Life's ads "aver- subscribers. Data evaluation of data, ules in magazines, we infer that new ages almost twice as high as commer- compiled by Grudin /Appel /Haley re- print advertising was created for the cials" on TV (BROADCASTING, April 27, searchers, led the magazine to derive test period. If this is so, then fresh and

The top -100 TV advertisers in '69 Total TV Spot TV" Network TV 20. S. C. Johnson & Son 30,545,500 5,096,100 25,449,400 TV's biggest customers last year, as reported April 24, by 21. Loews Theatres 29,160,600 3,338.900 25,821,700 22. Coca -Cola Co. 27,568,700 21,458,600 6,110,100 the Television Bureau of Advertising (BROADCASTING, April 23. Kraftco Corp. 26,967,700 11,440.800 15,527.100 27) lists the spot and network expenditures as follows: 24. PepsiCo Inc. 26,780,000 12,963,000 13,817.000 25. J. B. Williams Co. 26.422,500 120,000 26,302,500 Alberto -Culver Co. 23,742,600 Total TV Spot TV" Network TV 26. 12,979,700 10,762,900 27. Sears, Roebuck & Co. 23,170,100 13,931,700 9,238,400 1. Procter & Gamble $176,333,000 $55,792,300 $120,540,700 28. Carnation Co. 22,432,100 5,462,100 16.970.000 2. General Foods 88,179,300 38,537,000 49,642,300 29. Chas. Pfizer & Co. 21,252,300 4,808,700 15,443,600 3. Colgate -Palmolive 82,698,600 28,989,600 53,709,000 30. Quaker Oats Co. 20,108,900 9,721,700 10,387,200 4. Bristol -Myers 76,955,100 18,322,200 58,632,900 31. Norton Simon Inc. 19,037,900 11,016,800 8,021,100 5. R. J. Reynolds 32. Greyhound Corp. 18,157,000 4,241,500 13,915,500 Industries 63,024,000 12,268,000 50,756,000 33. Campbell Soup 18,034,600 6,006.900 12,027,700 6. American Home 34. Shell Oil 17,572,300 10,465,400 7,106,900 Products 62,310,400 20,165,600 42,144,800 35. Rapid -American Corp. 17,534,300 776,200 16,758,100 7. General Motors 53,625,100 12,626,100 40,999,000 36. Block Drug Co. 17,111,900 2,136.500 14,975,400 8. Warner- Lambert 37. Morton -Norwich Pharm. 51,359,400 13,602,500 37,756,900 Products 16,999,800 3,551,600 13,448,200 9. Lever Brothers 50,487,300 23,640,800 26,846.500 38. Plough Inc. 16,318,100 3,454,000 12,864,100 10. Sterling Drug 48,695,700 10,499,700 38,196,000 39. Johnson & Johnson 15,666,800 9,820,200 5.846,600 11. American Brands 47,203,100 9,925,000 37,278,100 40. International Tel. 12. Gillette Co. 44,558,200 13,036,900 31,521,300 & Tel. 15,654,500 9,130,600 6,523,900 13. General Mills 44,459,900 15,287,900 29,172,000 41. Smith, Kline & 14. Phillip Morris 40,172,600 7,681,500 32,491,100 French Labs. 15,348,600 3.754,300 11,594,300 15. Ford Motor 38,644,300 8,008,000 30,636,300 42. William Wrigley, Jr., Co. 15,327,300 15,327,300 - 16. Miles Laboratories 38,134,000 7,873,000 30,261,000 43. Liggett & Myers 17. British -American Tobacco 15,296,500 4,237,400 11.059,100 Tobacco Co. 34,341,700 5,927,700 28,414,000 44. Ralston -Purina 15,213,300 4,399,700 10,813,600 18. Kellogg Co. 33.095,400 10.751,900 22,343,500 45. Pillsbury Co. 14.929,500 5,972,900 8,956,600 19. Chrysler Corp. 31,619,200 5,594.100 26,025,100 46. Nestle Co. 14,454,900 10,620,100 3,834,800

60 BROADCASTING, May 4, 1970 new television advertising should have disregarded, the Life study results lead the ad was seen; been created for these markets to minus to the following conclusions -the "Use of recruited samples from a imize any effects on television campaign average TV commercial delivered high- CATV universe. This undoubtedely in- wear out that may have been going on er related recall scores than the average troduces a bias into the study since only for these brands." Life ad, ... and the TV commercials those people willing to cooperate were Mr. Antonowsky dismissed Life's "re- delivered more impact or greater sales used as the respondents for the study; call" survey, commenting: "We find the point playback to each person who re- "Atypical reaction of magazine and study design was flagrant in these ways: called the advertising...." TV audiences because the respondents "The Life study purported to rep- The ABC -TV study probably won't knew that they were going to be tested resent TV as an advertising medium. Yet be the last, with at least two others in the following day and they became to they choose only variety and situation - the thinking stage. One, according much more aware of what was on each comedy shows as vehicles for test com- Mr. Antonowsky, may involve a joint page of Life and what transpired mercials, while in our experience, mov- effort among the three networks. during the movie (during which test ies and dramatic shows induce even The other may be undertaken by commercials were aired). Hence, the greater viewer attention and commercial General Foods with the Television Bu- respondents' behavior was not repre- recall; reau of Advertising. A GF spokesman sentative of the normal way that people explained last week that "commercial the creative effort view television or read magazines." "The quality of clutter" would be the crux of any sur- advertising examples Concluded CBS in the analysis made represented in the vey. "We're somewhat concerned about chosen for the unquestionably available last week: the recall measure study the upswing of commercial clutter and favored Life to the disadvantage of TV; in and of itself has to be considered its effects on programing," he said. the most ineffective "The magazine portion of the study of all measurement was conducted only among Life sub- techniques ... and this alone invalidates scriber households, while the TV por- CBS finds more flaws the results of the three studies ... the tion was conducted among anyone who data contained in the Life studies can- in print vs. TV ad study not be considered to happended to see the program, instead be valid measure- of among regular viewers of each pro- CBS has characterized Life's survey, ments and should be rejected. gram; (see page 60) which claims that recall "If Life magazine had used the money "The pairs of print and TV ads of Life ads "averages almost twice as spent promoting the recall results to did not always reflect the same cam- high as commercials" on TV as "com- do better research, perhaps we would paign strategy; pletely without merit." have a more meaningful comparison be- CBS researchers focused on several tween the impact of TV commercials the "The study (in three of six major flaws which, a report said, "in- and magazine ads." cases) compared full page with 30- validate the findings." Among them, to second commercials without regard CBS said, were: cost; "Use of the 24 -hour recall tech- Study finds TV image "The study attempted to measure nique to measure advertising effective- carries over on radio recall for two commercials for the same ness. This technique is not held in high product in the same program without, regard by serious researchers. First, A study by C. E. Hooper Inc., New as is accepted procedure, giving respond- naming the brand serves as a sugges- York, has documented the long -suspected ents specific cues that would identify tion to the respondent and causes in- phenomenon that the image of a TV each separate commercial for them." flated scores for well -known brands. commercial returns to the mind of a Noted the ABC study: "When the Second, relatively long periods of time viewer when the audio portion alone is two TV commercials, which were prob- between exposure and questioning causes replayed. Metromedia Radio and Metro ably not designed to produce recall are confusion as to the medium in which Radio Sales are distributing the results

Total TV Spot TV" Network TV Total TV Spot TV Network TV 47. Richardson -Merrell 14,906,600 5,051,800 9,854,800 77. Goodyear Tire & 48. Eastman Kodak 13,914,100 1,194,400 12,719,700 Rubber 8,038.600 1,562,100 6,476,500 49. American Tel. & Tel. 13,838.900 2,968.900 10,870,000 78. Volkswagenwerk A. G. 7,891,000 2,873,500 5,017,500 50. Noxell Corp. 12,802,900 4,262,000 8,540,900 79. Anheuser -Busch 7,875,100 2,211,700 5,663,400 51. Carter. Wallace 12,797,100 5,489,900 7,307,200 80. Toyota Motor 52. McDonalds Corp. 12,424.900 7,666,700 4,758,200 Distributors 7,776,900 7.776,900 53. Standard Brands 12,272,300 9,008,200 3,264,100 81. Chesebrough Ponds 7,523,700 3,375,300 4,148.400 54. RCA 12,234,600 5,746,300 6,488,300 82. Beatrice Foods Co. 7,370,700 4,164,400 3,206,300 55. Mattel Inc. 12,112,700 2,502,900 9,609,800 83. Westinghouse Electric 7,325,400 1,461,900 5,863,500 56. Gulf Oil Corp. 11,865,900 846,400 11,019,500 '84. Triangle Publications 7,261,300 7,261,300 - 57. American Cyanamid 10,790,500 3,490,400 7,300,100 .85. Kentucky Fried 58. Seven -Up Co. 10.482,200 7,541,900 2,940,300 Chicken Corp. 7,113,300 4,697,400 2,415,900 59. Jos. Schlitz Brewing 10,377,600 6,401,900 3,975,700 86. Trans World Airlines 7,082,700 3,176,300 3,906,400 60. Mars Inc. 10,328,400 5,829,100 4,499,300 87. Standard Oil Co. of Ind. 7,019,800 4,239,600 2,780,200 61. C. P. C. International 10,301,700 5,256,000 5,045,700 88. Royal Crown Cola Co. 6,858,300 5,963,900 894,400 62. Union Carbide Corp. 10,287.600 318,600 9,969,000 88. Singer Co. 6,753,100 323,600 6,429,600 63. H. J. Heinz Co. 10,066,600 5,742,800 4,323,800 90. Standard Oil Co. of N.J. 6,641.800 4,335,500 2,306,300 64. Borden Co. 9,855,000 5,530,500 4,324,500 91. Textron Inc. 6,629,000 840,100 5,788,900 65. National Biscuit Co. 9,777,300 3,719,400 6,057,900 92. Faberge Inc. 6,609,900 3,766,100 2,843,800 66. United Air Lines 9,679,700 4.208,000 5,471,700 93. Merck & Co. 6,589,000 600,200 5,988,800 67. DeLuxe Topper Corp. 9,566,400 6,761,100 2,805,300 94. Swift & Co. 6,130,100 1,932,500 4,197,600 68. American Motors 9,290,100 2,771,900 6,518,200 95. Zenith Radio Corp. 5,972,000 2,005,600 3,966,400 96. Co. 5,967,400 5,731,100 236,300 69. General Electric 9,130,300 2,221,800 6,908,500 American Can 97. American Airlines 5,955.800 3,460,200 2,495,600 70. E. I. DuPont Co. 5,861,700 1,068,300 4.793,400 2.820.500 6,088,800 98. General Cigar de Nemours 8,909,300 '99. Sun Oil Corp. 5,814,500 3.711,700 2,102,800 217,200 8,678,800 71. Polaroid Corp. 8,896,000 100. Firestone Tire & 72. Heublein Inc. 8,795,800 4,816,700 3,979,100 Rubber 5,729,500 1,898,200 3,831,300 73. Eastern Air Lines 8,719,000 4.311,300 4,407,700 New to the top 100 in 1969. 74. Beecham Group Ltd. 8.631,300 1,253,300 7,378.000 " Spot -TV figures for 1969 from BAR not comparable to past spot-TV 75. Scott Paper Co. 8,408,400 7,125,500 1,282,900 data supplied by LNA. 76. Eversharp 8,225,100 4,005,200 4,219,900 Sources: Network -BAR; Spot TV-BAR, 75 markets.

BROADCASTING, May 4, 1970 61 of the study. Easing of radio code the auto -market economy began a month Hooper calls its study "broadcast ago when top Detroit advertising agen- synergism" and the thesis of the mar- this week is unlikely cies banded together in a special com- keting research is best supplied by a The National Association of Broadcast- mittee to create the broadcast promo- conclusion it reaches: (BROADCASTING, "An average of ers radio code board is expected to con- tion March 28). 73% of the people who have been re- tinue firm on two issues facing broad- In a letter last week to RAB's Wash- peatedly exposed to a television com- casters when it meets in Washington ington counsel, the FCC approved mercial will mentally replay the video this week. The board appears certain RAB's interpretation of commission upon hearing the sound track." to repeat its recommendation that broad- rules that "in the absence of a ruling The process, at times various- known casters audition record lyrics and reject these announcements are noncommer- ly as "Image Radio," "Imagination Ra- those found objectionable and to hold cial in matter, RAB will advise par- dio" or "Imagery Transfer," bases the to present code rules barring advertis- ticipating stations that, out of an abun- replay effectiveness on repetition of the ing of hard liquor. dance of caution, any such announce- commercial that builds up a mental as- Code staff members report most ments ... should be logged as com- sociation. Once this occurs, a radio broadcasters follow guidelines of taste mercial announcements." The commis- message, using the audio of the TV in airing records of singers and that the sion added that the spots should be ac- commercial, has the added impact of code board at its meeting in Sarasota, companied by disclosure that they were a listener completing the image asso- Fla., in January (BROADCASTING, Jan. furnished by the automotive industry. in ciation his mind. 12) alerted subscribers to be wary of The new -car promotion spots do not The Hooper study was conducted questionable lyrics. name any particular make of car or last fall (first week in October 1969) On the beverage issue, at least one manufacturer, and are made available in New York. The sound tracks of five advertiser is seeking approval of a to RAB by the automobile industry TV commercials were played and listen- liqueur spot but the product, staffers without charge. RAB said the spots are ers asked in to describe interviews what say, is "hard" liquor by U.S. Alcoholic being distributed to radio stations free they thought was happening on the TV Tax Division definition and is not likely of charge, that no consideration will be screen during the commercial. to be approved. given stations for broadcasting the an- The "average" ability to recall visual Much of the Tuesday session at NAB nouncements and that no lists of such elements of a commercial upon hear- headquarters is expected to be devoted stations will be made available to any- ing the audio portion, held roughly to bringing eight new board members one representing the auto industry. steady with a toothpaste ad, slightly up to date on issues before the board. lower for both a household cleanser The new members, appointed in Jan- and a cold remedy, and Public service ads set slightly higher uary, took office following the NAB for a shave -cream commercial. convention in Chicago last month. record in time, space Hooper interviewed at random 200 Among other topics on the agenda people, split 98 male and 102 women Advertising media in 1969 contributed will be a report on the code board's but irrespective of their TV- viewing a record $462,218,044 in time and scholarship grant campaign. In this pro- habits. All persons were 18 or over. space to the nationwide public service gram, the board gives $250 grants to Interviews were conducted over the advertising campaigns of the Advertis- phone. state associations that increase their ing Council. membership during the previous year by Metromedia noted that Hooper The council's annual report issued found specified amounts. Scholarship grants listening (radio) brought back April 27 said that the various me- the were to be awarded last Friday at the video for more than one spot dia, including radio, television, news- for the convention of state association presi- same product when thematic papers and other, improved their re- commer- dents. cials were tested. And, Metromedia porting systems, contributing "signifi- summed up: "The conclusions are in- cantly to this higher figure." The coun- escapable. Radio and TV, working to- Free new -car spots cil said that more than 20 billion home impressions were attributed to campaign gether, can maximize impact . . . increase reach and frequency, amortize are ruled commercials messages carried by ABC-TV, CBS -TV the cost of TV production and increase The FCC has agreed with the Radio and NBC -TV and more than 15 billion awareness on heavy shopping days...." Advertising Bureau Inc. that radio spots listener impressions to messages donated Metromedia reported last week that furnished free to stations promoting new by ABC, CBS, Mutual and NBC. If it is circulating the study to agency car sales should be logged as commer- local radio and TV support were to be executives. cials. The campaign to give a boost to added, these estimated circulation figures would be easily doubled, the report said. R. C. CRISLER & CO<, INC. Chrysler agrees to

BUSINESS BROKERS FOR C.A.T.V., TV & RADIO PROPERTIES FTC ad provisos LICENSED SECURITIES DEALERS UNDERWRITING - FINANCING The Federal Trade Commission last week provisionally accepted its first consent order under the -in- Lending CINCINNATI Truth - Act. The agreement, reached with Richard C. Crisler, James J. Espy, Ted Hepburn Chrysler Corp. and its agency, Young Fourth & Walnut Bldg., phone (513) 381 -7775 & Rubicam, prohibits the stating of any TUCSON - amount of monthly installment pay- Edwin G. Richter Jr., Frank Kalil ments in advertisements unless dealers POP 5131, phone (602) 622-3336 regularly arrange for payments in that amount. The order grew out of an FTC complaint charging that Chrysler advertised 62 ADVERTISING) (BROADCAST BROADCASTING, May 4, 1970 monthly installment payments of $35 for Simca automobiles and $49.98 for Missing viewers: victims of methodology? Sunbeam, although dealers do not cus- tomarily offer such installment plans. PGW's Thayer disputes ARB weekly calculations, The complaint also alleged that the ad- says HUT levels aren't 'as low' as indicated vertisements failed to disclose the annual percentage rate, which is required A "white paper" circulated by Peters, "Say that a given county has 6,000 by the Truth-in- Lending Act in all cases Griffin, Woodward to the TV stations it TV homes and that the ARB figures are an is adver- where installment amount represents suggests that at least part, based on two diaries from this county tised. but perhaps a significant part, of the the first week, two the second week, no Under the consent order, Chrysler decline in the American Research Bu- diaries the third week and two diaries agency and its agree to the following reau's homes-using- television (HUT) the fourth week. In the past, all six stipulations: their advertisements If levels comes from changes in ARB diaries would have been treated as a mention a monthly installment amount methodology. single unit representing 'an average or other'specific credit terms, they must The study, by Dr. John R. Thayer, week' during the four-week period. The also disclose the cash price, the required vice president and director research 'blank' third week would not affect any down the of pay- of -payment, number for PGW, concludes that of the base calculations. There were six ments, the annual percentage rate, and ARB's sample sizes are "pathetically insufficient" diaries, and each one represented 1,000 the deferred payment rate. in many cases. It is particularly critical of TV homes (6,000 homes divided by six ARB's substitution of individual weekly diaries). Toy maker shows interest calculations for the four -week averages "Under the new system, however, formerly used. An ARB spokesman last homes -per -diary values are calculated in youth vehicle week contested Dr. Thayer's findings. on a weekly basis-6,000 TV homes di- Topper Corp., Elizabeth. N. J., will The study is based on ARB's market vided by four weeks gives a total value sponsor the three -hour Wonderama reports for November 1969, which of 1,500 TV homes per week. If there children's program initially in 50 mar- aroused a storm of protest about "in- are two diaries in a given week, each kets throughout the country, starting in credible" viewing losses when they first represents 750 homes instead of the the fall, it was announced last week. appeared (BROADCASTING, Feb. 9, et 1,000 homes a diary formerly repre- The program is produced by Metro- seq.). But Dr. Thayer says the meth- sented in the same situation. And in media Television in New York and has odological changes could equally ac- the week in which there was no diary, been carried on the company's WNEW- count for similar HUT declines appar- ARB records no viewing. Tv New York for 13 years and more ent in subsequent ARB reports. "In this case, then, over the four - recently has been on four other Metro- The "white paper," titled "Are View- week period only 4,500 of the 6,000 media stations. Metromedia Program ing Levels Really Down ?" concludes TV homes in the county had an oppor- Sales arranged for the syndication in that even if viewing has declined to tunity to be credited with viewing. ARB other markets with Topper's agency, some extent, it is "by no means as low is saying, in effect, that the remaining Dancer -Fitzgerald-Sample, New York. as ARB's data would indicate." The agency will place the program on Dr. Thayer's study notes that in over stations, offering them the program free 200 markets, ARB figures showed an Your Blair Man Knows . . . in exchange for a specified number of average 4% decline in HUT between spots and enabling the outlets to sell November 1968 and November 1969, the remainder. while Nielsen Station Index (NSI) fig- The Topper products to be included ures showed an average 1%0 gain. Be- in the fall campaign are various dolls cause total TV homes increased 3% in WHEELING'S MOUNDSVI LL El rourists visit Moundsville to see the World's largest Indian and accessories; race track sets, and ap- the same period, the study continues, burial mound but the to- and -fro activity of ARB's viewing loss becomes energetic people employed in diversified indus- pliances for children. 7% and tries of the area are what comprise part of the Nielsen's 1% gain becomes a 2% de- earning -spending WTRF -TV audience. Over 500 cline. employees produce Fostoria Glass, thousands of Hasbro puts modest others are the work force of such chemical "Considering that the NSI survey giants as Allied Chemical, PPG Industries and Mobay Chemical more are involved in the budget in cable period started two weeks earlier this manufacturing of Louis Marx Toys, U. S. Stamp- past year (Oct. 23, 1969) than it did in ing, Triangle Industries Wheeling- Pitts- toy burgh Steel, Consolidation Coal, Valley Camp Hasbro Industries, Pawtucket, R.I., 1968 (Nov. 7), a 2% drop seems quite its activities in Coal and AEP'S Kammer and Mitchell Power company, is accelerating reasonable," the POW report asserts. Plants all contribute to the economy and growth cable TV through an advertising alloca- of the area. Glassware, chemicals, plastics, toys, "Since ARB's survey was only one wire and cable, steel, coal and electric power are tion of $50,000 on various systems, as week earlier this year (Oct. 29) than the major products that make Moundsville an, 1. Important part of the Wheeling- Steubenville of Sept. it was in 1968 (Nov. 6), a correspond- Market TV audiences tuned -in to WTRF -TV, firm recently Channel Seven, from Wheeling. Are they getting The toy manufacturing ing 7% drop appears . unrealistic. .. your message? announced its entry into the field of "This is not meant to infer that the producing programs for cable systems Nielsen data are more accurate than the through International Tele -Cable Pro- ARB data -but it certainly raises ques- ductions Inc., Towson, Md., of which tions, particularly since ARB made Hasbro is a major stockholder. Hasbro methodology changes and Nielsen did BLAIR TELEVISION Representing reported last week Bert Claster Pro- not." ductions, Towson, a subsidiary of the Dr. Thayer is especially critical of toy firm, will produce material for local changes in the way ARB treats diaries presentations on cable. Bert Claster, collected over the four weeks of the sur- W%RF -TV 7 all president, who is the originator of the vey period. Instead of using diaries FORWARD GROUP STATION Romper Room TV series, gave a pres- as the base for the market involved entation of 10 show formats during the and thus producing a four -week aver- Color Channel 7 -NBC National Cable Television Association age, the PGW report notes, ARB now Wheeling, West Virginia Programming Exhibition in Chicago last treats each week's diaries separately. week (see page 23). Dr. Thayer explains it this way: 63 BROADCASTING, May 4, 1970 How TV- network billings stand in BAR's ranking Broadcast Advertisers Reports' network -TV dollar revenue estimate -week ended April 19, 1970 (net time and talent charges in thousands of dollars) Total Total ABC CBS NBC minutes dollars Week Cume Week Cume Week Cume week week 1970 1970 ended Jan.1- ended Jan.l- ended Jan.1- ended ended total total Day parts April19 April19 April19 April19 April19 April19 April19 April19 minutes dollars Monday- Friday 406.0 5,120.5 95 S 510.3 1,336 5 7,108.0 Sign -on -10 a.m. S - S 5 104.3 5 1,987.5 $ 5 Monday -Friday 10 a.m. -6 p.m. 1,503.4 27,891.0 2,846.2 51,046.9 1,860.9 28,882.5 799 6,210.5 12,843 107,820.4 Saturday -Sunday Sign -on-6 p.m. 1,062.3 18,913.6 968.4 25,441.2 671.8 11,428.8 295 2,702.5 4,563 55.783.6

I, lei . Monday -Saturday ,,6.p.m.7:30 p.m. 191.6 3,818.6 731.8 13,763.1 590.5 10,167.9 83 1,513.9 1,190 27,749.6 lt* w Sunday 6 p.m. -7:30 p.m. 58.2 2,019.6 235.1 5,097.4 187.9 4,577.1 22 481.2 340 11,694.] Monday- Sunday 7:30 -11 p.m. 4,771.0 90,102.2 6,469.1 120,524.7 7,017.0 118,631.8 425 18,257.1 6,776 329,258.1 DV Monday- Sunday 11 p.m.-Sign-off 422.2 4,664.6 439.8 5,404.4 1,356.8 10,487.3 128 2,218.8 1,616 20,556.1

Total $8,008.7 5147,409.6 511,794.7 5223,265.2 $12,090.9 $189,295.9 1,847 $31,894.3 28,664 5 559,970.1

1,500 homes did no viewing whatso- factor , . . but still an unfair reduction tion to survive. ever." in potential viewing homes." "We believe it would be appropriate Dr. Thayer says in his analysis that But in all I I markets Dr. Thayer to ask ARB to note in each report not "we do not suggest that this is always found "disproportionate sample distri- only those counties which qualify for the main reason for a drop in HUT bution in several counties." In one coun- CATV controls, but also a week -by- levels. However, it definitely could be ty, for example, weekly in -tab samples week rundown of those counties which a contributing factor in some markets, ranged from three to 11; in another, were controlled and those counties namely those markets with many coun- from two to eight, in others, from zero which were not controlled." ties in their ADI [area of dominant in- to three or more. As an example of the effects of "the fluence] and, more precisely, in those "Because of small sample sizes in any extremely disproportionate diary distri- counties where there are fewer than given week in the majority of counties," bution by week," the PGW study notes seven or eight in -tab diaries. Markets the white paper continues, "weighting that in a given county a single diary like San Diego, with one county in its by age of head -of- household becomes represented as many as 2,092 TV ADI, would not be affected -and, in- impossible. There are simply not enough homes one week and as few as 570 deed, the viewing levels over -all did not diaries to fill the three basic cells: 'un- homes another-or zero homes one drop in that market." der 35,' '35 -54' and '55 -plus: week and 1,275 another -or, in an- In Atlanta, which has 53 counties in "In the case of Jacksonville, there other case, 413 homes one week and its ADI, Dr. Thayer reported quite a were 47 instances where there were few- 1,650 homes another. different situation, however. Examining er than three diaries in any given week. "Some of the wild rating fluctuations ARB records, he found 16 weeks in 15 Out of 88 cells used for audience pro- (week-by -week) which we have experi- counties in which there were no in -tab jections (22 counties times four weeks), enced in some markets for identical pro- diaries (one county was blank for two we can be certain that no head -of- grams over the four weeks might con- weeks). The resulting potential loss in household [HOH] weights were used in ceivably be traced to radical differences viewing added up to 17,575 homes, or 53% of the total cases. in diary values from one week to the almost 3% of the TV homes in the "This figure is on the low side, too, next," the report asserts. Atlanta ADI. since many additional counties with Dr. Thayer and associates took a "If it is logically assumed that these three or more diaries were void of at look at ARB data in one county where 'lost homes' view television at the same least one of the three HOH age - diary distribution over the four weeks level as the remaining 97 %," the white breaks. . was 11- 10 -5 -3 and found that .the three paper concludes, "then at least 3% of "According to the November 1969 diaries in the fourth week consisted of Atlanta's depressed viewing levels can ARB report for Jacksonville, nine coun- one reporting no viewing, one reporting be directly attributed to this ARB -cre- ties are eligible for CATV control [a 177 quarter -hours of viewing and one ated phenomenon." method of assuring proportionate rep- whose family had notified ARB it would In five other markets, out of 11 resentation of CATV homes in the sam- not be watching TV that week. whose ARB data was examined by Dr. ple]. At least one diary from a CATV 'These three families, then, viewed Thayer, viewing levels were found to home and one diary from a non -CATV a total of 177 quarter -hours," the report have been "artificially depressed from home must be present in each week of continues." The average of these fam- 1% to 3% as a result of the corre- each 'controlled' county to guarantee ilies was 59 quarter -hours, which is sponding blank -week cells." These mar- a control. Because of the low sample 63% less than the viewing level of the kets were Roanoke, Va.; Greenville - sizes, however, it becomes quite appar- true Jacksonville average." Spartanburg, S.C.-Asheville, N.C.; Jack- ent that these controls, too, are often Random examination of nine other sonville, Fla.; Minneapolis-St. Paul, and impossible to institute. This problem Jacksonville counties where the same Champaign- Decatur -Springfield, Ill. could be of paramount importance in problem might exist showed that it did In the five other markets examined small markets where CATV controls are in each case, according to Dr. Thayer's by PGW, "all but one had a blank -week not only desirable but entirely neces- report. It showed that viewing in each cell ... in all fairness, not a significant sary in order for the small-market sta- of the nine counties for the week in

64 (BROADCAST ADVERTISING) BROADCASTING, May 4, 1970 question was below the Jacksonville av- fornia; KADX(FM) Denver and wxvu- a client. erage by anywhere from 24% to 100 %. (AM) Morgantown, W. Va.: Gert Bun - He also cited what he felt were the "We are well aware that these diaries chez & Associates, St. Louis. pluses and minuses of radio and TV as could also have come from 'above -av- Wxr.w(AM) Indianapolis and WPET- retail advertising vehicles. On the plus side, Mr. noted radio of- erage' viewing families," the report says. (AM) Greensboro, N.C.: Mort Bassett Ostrow that fers "more flexibility than any of the "But the point is that they didn't in this & Co., New York. particular market." major media and the greatest opportu- ARB, which was given a copy of the nity to segment local audiences through "white paper," said it had examined the the great variety of programing for- paper with interest. An .ARB spokes- Retailer's role in mats...." But, he noted, there is "an man said that, "while it further demon- selling and service unevenness in listening, with peaks dur- strates what we have known, the fact ing drive times and valleys during the remains that the adjusted measures con- day and night." And, he added, "Radio Sales- promotion group in has no visual impact and provides a firm the drop in viewing which was short-lived message." first reported in the October 1969 sur- Houston gets pointers on RAB's Allen Hundley stressed radio's criticism could not vey. The Thayer ads and public service positive advertising aspects. have been applicable to that survey "Radio's mobility makes it the perfect since the old system was then in use." Cooperation of broadcasters and retail- medium to reach suburban customers ARB used the term zero cell in refer- ers for mutual profit and community on their way to shop via auto radio, to ring to a county in a market area where service was a theme of last week's con- penetrate suburban homes where news- no diary was received for a given week. vention of the sales -promotion division paper circulation is spotty," he told the ARB said that the zero cells occur more of the National Retail Merchants As- retailers. frequently in the new system than in sociation in Houston. Mr. Hundley recalled a survey con- the old because the samples are split Among those advocating this objec- ducted by RAB among radio stations. into four weekly segments in the new tive, with varying emphases, were Na- Using Sears as an example, he reported system. "This is done in order to re- than S. Lanning, Station Representatives that the top -50 market study showed combine the data as pure program aver- Association; Joseph Ostrow, senior vice that Sears' radio spending was up 789% ages," ARB explained. "This measure- president and director of media rela- in the 1966 -69 period and that all Sears ment has not previously been available." tions and planning, Young & Rubicam; stores spent 290% more on radio in the In ARB's view Dr. Thayer has select- Allen Hundley, Dallas regional sales three -year period. Bureau; ed one of the extreme examples of the manager, Radio Advertising Analyzing the strengths and weak- Jr., president, ABC- effect of the occurrence of zero cells and Harold L. Neal nesses of TV, Y &R's Ostrow stressed in choosing the Atlanta and Jackson- owned radio stations. the "advantage of sight, sound and mo- urged retailers to en- ville, Fla., markets for examination in Mr. Lanning tion." courage manufacturers to divert more Suzan K. Couch, director, retail de- his paper. "Of the more than 220 money to TV spots in individual mar- velopment TV stations, markets, only eight could of CBS -owned November Ticking off the names of competi- what were ad- the effect of the kets. appraised she said TV's have more exaggerated tive national chains using TV profitably, vantages in the advertising of fashion ARB said. zero -cell phenomenon," Mr. Lanning admonished his audience which she called "sizzle." If you're sell- it the ARB explained why thought to "send an S O S to branded manufac- ing sizzle, she said, "color is another drop in viewing was not the result of turers for their support" in this battle exciting plus for television." TV, she changes in methodology. It said the 9 of the "new TV ball game." continued, is a medium "that has sound, a.m. to midnight HUT level had "During the past two years," he color, motion -all the electronic wizard- dropped from 34 in 1968 to 30 in noted, "branded manufacturers and fiber ry you and your imagination can con- 1969. "While the drop is four points, producers have proved to their own jure. . only 0.8 of one point could be ac- satisfaction that they can make their ABC's Mr. Neal detailed his proposal counted for by the statistical procedure. own spot broadcast with store- identifi- by which local retailers and media lead- This means that the actual audience cation payoff for retailers as well as ers would form "community advertis- decline was 3.2 HUT points, or 80% themselves. ing coalitions" ( "Closed Circuit," April of the reported figure. "The realities of the situation are that 27) which would "screen requests for "An analysis of the February /March he [the branded manufacturer] can do help from worthy local organizations sweep indicates that of 206 ADI mar- a better job for you on specific mer- and match accepted projects with store - kets, 95 experienced no zero -cell oc- chandise than you can afford to do for media teams who would develop appro- currences. In these markets, unaffected yourself ... [he] can produce and place priate campaigns" aimed at resolving de- by the methodology, the viewing levels spots which bring customers to your community problems. He is in continue significantly below last year." partments and your counters. "Outside of the obvious similar de- a position to buy sufficient spots to sire to prosper, broadcasting and retail- bring in customers, enough customers to ing have several common goals," ob- Rep appointments: make you happy you have the brand." served Mr. Neal, "one of which is to Mr. Lanning reviewed the successes reach and responsibly serve the com- WKAP(AM) Allentown, Pa.; wwNR- of several large department stores which munity and its citizens. The reasons for (AM) Beckley, W. Va.; WLCY(AM) St. are "retrenching on their own spot pro- this go beyond FCC regulations in Petersburg, Fla., and WSLS -AM -FM Ro- duction and time purchases" in favor broadcasting's case or the Better Busi- Katz Radio, New York. anoke, Va.: of manufacturer- prepared and placed ness Bureau in retailing's case." WOBO(AM) Greensboro, N.C.: PRO commercials. He suggested that the community ad- Time Sales Inc., New York. The mentioned Carson's in Chicago, vertising coalitions be patterned after KwBB(AM) Wichita, Kan.; wMOO- Woodward and Lothrop, Washington, The Advertising Council which, he said, (AM) Mobile, Ala. and WOLF -FM Tal- and Hudson's, Detroit. is "one of the most successful and ef- lahassee, Fla.: Bernard Howard & Co., Young & Rubicam's Joe Ostrow fo- fective examples of business engaged in New York. cused his attention on the agency role the public good." He cited such con- auspices as KNAC(FM) Long Beach, KKNU(FM) in retailer advertising, explaining how cepts under ad council the Bear," "Don't be a Litter- Fresno, KNNU(FM) Tulare, all Cali- his agency evaluates the best media for "Smokey 65 BROADCASTING, May 4, 1970 bug" and "Buckle Up for Safety." ironic that the Tobacco Institute had King Vitamin, a pre- sweetened cereal Mr. Neal reported that, in the next attacked the American Cancer Society for children that includes vitamins and two weeks, officials of ABC stations in for using publicity techniques. He said: iron. Quaker buys are through its new New York, Chicago, Los Angeles, San "This came very strangely from the ciga- house agency, AdCom Inc. Francisco, Detroit, Pittsburgh, and rette industry that for years has used Auditions by phone Chicago advertis- Houston, will invite major area retail- advertising and publicity techniques to ing agencies and advertising talent may ers and media representatives to meet obscure what seems to us a basic fact meet under less trying circumstances to explore ways to establish a local that cigarette smoke causes most of lung than the "cattle call" audition through community advertising coalition. "It cancer." the use of Talentphone, a service of seems to a me," he said, "that more And, said Mr. Reed, referring to the Jewell Radio & Television Productions, urgent sense of local awareness and en- data in question: "It would have been 612 North Michigan Avenue, Chicago. deavor must come forth" to cope with quite possible for any individual scien- Subscribers to Talentphone are perform- the "multiplicity of problems competing tist in good standing to go out to East ers who for a fee are included in an for national priority." Orange (N. J.) and talk to Drs. Auer- updated three-minute telephone audition bach and Hammond to review their of Chicago -area talent. The service is findings." available at no charge to advertising Showdown shapes up The American Cancer Society state- agencies, film studios, radio and tele- ment issued on the matter was signed vision stations. on cancer study by William B. Lewis, chairman of the ACS board of directors, and Jonathan Women's liberation from Tobacco group's challenge Roberts, president of ACS, both of leads cancer society whom stressed their confidence in the demeaning spots planned data compiled by Drs. Auerbach and to seek government review "Moronic, insulting advertising"-espe - Hammond. Mr. Read explained that cially television advertising -that is de- the request for the surgeon general's The American Cancer Society asked meaning to women is the target of the review was intended to prove that the the surgeon general of the U.S. last woman president of a New York ad ACS was not trying to conceal any- agency. The Cadwell Davis Co., headed Thursday (April 30) to analyze data thing. collected by Dr. Oscar Auerbach of the by Franchellie Cadwell, is taking a Veterans Administration and Dr. E. strong position against "the notion that Cuyler Hammond of the cancer society Political consultants women are hysterical creatures with in- which indicated that beagles exposed open Washington shop ferior intellects" and is urging other to cigarette smoke contracted lung can- members of the advertising community Bailey, Deardourff and Bowen, a new cer. to follow suit. advertising agency and political con- The ACS asked for the study follow- The agency released the results of a sulting firm, opened for business last ing a charge earlier in the day by John study, conducted by an independent re- week in Washington. F. Cullman III, chairman of the To- The firm will spe- search organization, which names the cialize bacco Institute's executive committee in political, government and 10 brands whose TV advertising "wom- and board chairman of Philip Morris corporate advertising, and political cam- en hate most." Those brands, in de- Inc., that the ACS is withholding from paign planning. scending order of disaffection, are: scientific review significant data on the Based upon contracts already ne- Gilette's Right Guard deodorant, Col- experiment. gotiated, the company says it expects gate- Palmolive's Axion pre -soak and Mr. Cullman, at a news conference 1970 advertising billings to exceed $2.5 Ultra Brite toothpaste, Procter & Gam- in New York, said the society had re- million, plus additional consulting fees. ble's Crest toothpaste and Bold Deter- jected an institute offer to appoint a Officers at Bailey, Deardourff and gent, Lever Brothers's Dove dishwash- panel of scientists to review the find- Bowen are: John D. Deardourff, chair- ing liquid, Colgate's 100 mouthwash, ings. Clifton R. Read, a spokesman for man of the board; John E. Bowen III, Punch detergent and Ajax liquid clean- ACS, explained Thursday night that the president, and Douglas L. Bailey, chief er and P &G's Scope mouthwash. society "didn't want to open its records executive officer. All three have prior Jon Greenleaf, the Cadwell Davis to a group of experts selected by the media consulting experience. vice president heading the campaign, cigarette industry." Besides, he added, Offices are located at 733 15th Street, said that of all media, TV advertising "an original paper" on development of N.W., Washington. was "very definitely" the worst offender. cancer in beagles had been released at "Television advertising today pictures an official scientific meeting held by the Also in advertising: the American woman as being a non- society in conjunction with its board of Split in two Henderson Advertising person," he said. directors meeting Feb. 5. Agency Inc., Greenville, S.C., has split Most Cadwell Davis clients make Mr. Read, senior editor and a con- its media department into two units con- products marketed to women, but the sultant to ACS, commented that the sisting of a planning and strategy group agency has never been known as a TV cigarette industry felt that the discovery in Greenville and a buying section in or package -goods agency. Mr. Greenleaf of development of lung cancer in Atlanta, site of the agency's branch of- said the agency is frankly seeking some beagles from cigarette smoke was "much fice. David W. Champion, Sally Luttrell of that business through this campaign: more important than we did. The most and Robert Reuschle will direct plan- "We hope that some client types will important evidence in the whole prob- ning and strategy, and Ray Walsh will agree with it." lem," said Mr. Read, "is what happens supervise the Atlanta buying unit. to man when he smokes cigarettes." New products Two Chicago firms Computer Image expands Added Mr. Read: "It's interesting added new products last week that will Computer Image Corp., Denver, a com- that cigarette smoke can produce lung help keep their multi -million dollar net- puter- animation firm, has acquired cancer in beagles, but we already were work and spot -television campaigns roll- Dolphin Productions Inc., New York, convinced that cigarettes were the main ing consistently. Alberto -Culver Co. in- a commercial and industrial -production cause of lung cancer in people and troduced a new one -hour blonding prod- company, for an undisclosed amount of convinced about what happened to peo- uct, American Revolution in Blonding, stock. Dolphin will operate as a division ple." through J. Walter Thompson Co., Chi- of Computer Image. Bruce Birchard, Mr. Read also said the ACS found it cago, while Quaker Oats Co. introduced president of CI, said the merger with

66 (BROADCAST ADVERTISING) BROADCASTING, May 4, 1970 Business briefly: Charles Pfizer & Co., through Dele- both New York, will promote "The Worldwide Sports and Anheuser -Busch hanty, Kurnit & Eller, both New York, Kit," set of body paint sticks, in 17 Inc., St. Louis, through D'Arcy Adver- will advertise Itsun -burn, sun -tan lotion Eastern and Midwestern radio markets tising Co., New York, for Budweiser on ABC Radio's American Contem- beginning May 11. beer on The Triple Crown special. porary Radio Network. General Foods Levi Strauss & Co., through Honig, Purchases on NBC Radio include Gen- Corp., White Plains, N.Y., through Cooper & Harrington, both San Fran- eral Motors Corp., Detroit, through for Young & Rubicam Inc., New York, cisco, will sponsor coverage of the 48th MacManus, John & Adams Inc., Bloom- Jello on news and feature broadcasts annual Red Bluff Round -Up, two -day field Hills, Mich., for its automobiles, on ABC Radio's American Contempo- rodeo, in 200 markets around June 1. on Emphasis, Ed Newman Reports and rary, Information and Entertainment Triangle Television is filming the event. Chet Huntley's Perspective on the News; Networks. R. J. Reynolds Tobacco Co., Winston - GMC, Guardian Maintenance Division, Hunt -Wesson Foods Inc., Fullerton, Salem, N.C., through William Esty Co., through D. P. Brother & Co., both De- Calif., will spend more than $2.5 million New York, will advertise its Winston troit, on Emphasis, Monitor and News on in a series of one -minute commercials and Salem cigarettes on ABC Radio's the Hour; GMC, Oldsmobile Division, on Marcus Welby, M.D., seen on ABC- American Information, Entertainment through D. P. Brother & Co., both Detroit, TV. The company cosponsored the pro- and Contemporary networks. on Monitor, Emphasis, News on the Hour gram during the past season. This will duPont Inc., Wilmington, Del., through and Chet Huntley's Perspective on the be part of an expanded TV campaign BBDO, New York, will advertise its News; Celanese Corp. of America, that will have an additional 10 to 15 Rally Wax on NBC Radio's News-on- New York. through Doe -Anderson Ad- spots per week airing in the top-25 mar- the-Hour and Monitor. vertising Agency, Louisville, Ky., on Del., kets plus some selected areas in other Purchases on CBS Radio include Gen- Monitor; duPont Inc., Wilmington, parts of the country. Hunt -Wesson has eral Motors, Guardian Maintenance through BBDO, New York, for Stren to added extra 30 second commercials Division, through D. P. Brother & Co., fishing line, on Monitor Goes Fishing a promotion used in the syndicated both Detroit, on news and sports pro- segment; and Irwin -Willert Co., St. Galloping Gourmet program. grams; Seiberling Tire & Rubber Co., Louis, through Hall, Haerr, Peterson & Young American Enterprises Inc., Akron, Ohio, through Lang, Fisher & Harney Inc., Jefferson City, Mo., on through Kingen Feleppa O'Dell Inc., Stashower Advertising, Cleveland, on Monitor.

Dolphin now provides computer- anima- submitted. bers of the business community. tion operations in New York, Denver An estimated $3 million is budgeted Geer, Dubois, New York, the agency and Los Angeles, with other centers for the project, which will completely that created the print ad, will also buy planned in Toronto, Tokyo and several displant Avco Corp. corporate and in- the broadcast time for Avco Corp., European cities. stitutional advertising for the year. This Greenwich, Conn. compares to parent Avco's $452,600 in network and spot last year, according ACS withholds verdict Avco gives citizens to Television Bureau of Advertising. In 1969, Avco sponsored a two-day on Tony Curtis spots chance to sound off NBC -TV golf classic and bought into Actor Tony Curtis, avowed opponent of also on NBC -TV. six football games, and star spokesman for the "I this year tobacco In massive ad campaign Avco's divisions will continue Quit campaign of the Amer- indi- Smoking" it offers national TV time to use additional television on an ican Cancer Society, became a touchy vidual basis. to 50 public comments subject last week for the ACS and me- The Avco golf classic on NBC -TV, dia that had been heavily promoting the Aug. 22 and 23 will mark the start of star's sentiments. Mr. Curtis was ar- Avco Corp. is turning over broadcast the campaign. Subsequent buys will all rested and convicted of possession of time regularly earmarked for a corpo- be network specials and sports, and it marijuana. Broadcasters hastily canceled rate ad campaign to provide a public is likely that the 50 messages will be the six "I Quit" TV spots, replacing forum for the "individual American used more than once, according to an them with other anticigarette messages. with something to say." A full -page ad Avco spokesman. It is expected that the The drug was found in Mr. Curtis's in 50 newspapers April 28 and the May five television stations of the Avco baggage by a customs inspector at a 1 issue of Life magazine detailed the Broadcasting Corp. will figure in the London airport April 26. He was fined plan. project with a probable special schedule $120. "There is a tendency, as life in Amer- of spots. A spokesman for the American Can- ica becomes more complex and our The criteria for selecting individuals cer Society said the organization had population keeps growing," the ad read, and opinions for airing are that the no plans to withdraw the I.Q. spots, and "for the individual to feel his voice is viewpoint must be interesting and must he had no comment on Mr. Curtis's fu- too small, is lost, that his opinions no deal with "the human aspect rather ture as a spokesman for the antismok- longer count." than an issue itself," said the Avco ing program. A total of 21 alternative The opportunity to express their spokesman. The spots, he continued, antismoking spots currently are in cir- views on network TV will be made are not designed to make public the culation, according to the cancer so- available to 50 Americans, said Avco, views of organized groups. ciety, and two new spots are in pro- and "if you are chosen we will send The spots will include an identifica- duction. camera crews to where ever you live. tion line designed to promote "an aware- Both NBC -owned stations and the We'll film you while you say what's on ness for the name Avco," said the network dropped the spots immediately incident. your mind, in your own words, in spokesman. As with Avco TV adver- as a result of the marijuana rea- way." The ad ended with the tising in the past, this campaign will ABC-TV withdrew the spots "for your own for that address to which entries should be be directed toward investors and mem- sons unspecified," a spokesman 67 BROADCASTING, May 4, 1970 network said. ABC -owned stations an- house stations have abandoned the I.Q. fronts. A well- endowed young lady at nounced they would follow the decision spots and are substituting other ACS the end of the line provides an awk- of the network. A CBS-TV spokesman messages. Corinthian, which has taken ward moment, and Mr. Curtis says, "I said the Curtis spots had not been car- no group position, will leave the deci- quit. Cigarettes, that is." ried by that network as of March 20 sion to individual stations. Of the two antismoking spots now because other antismoking spots had Mr. Curtis has been a vocal oppo- in preparation by the American Cancer been preferred. CBS-owned stations are nent of cigarette smoking both on and Society, one relates popular concern reconsidering on an individual basis, off the air. In one of the now contro- over pollution of the environment to and each station in the group will form versial spots he was shown congratulat- the antismoking crusade, and another its own policy. ing a long line of ex- smokers and pin- is an animated spot aimed at grade - Metromedia stations and Westing- ning I.Q. buttons on lapels and shirt- school youngsters.

Promotion

PR ings on that scale obviously are not NAB sets pattern for reassessment practical," Mr. Walbridge noted. Opinions about broadcasting will be Surveys, interviews to elicit opinions on radio -TV image; solicited from persons in 12 general multiplicity of problems seen es reason for split operations categories: NAB members, group owners, networks, related agencies and as- Broadcasting's somewhat tarnished pub- new administrators is still to be deter- sociations, religious organizations, trade lic image needs refurbishing, in the mined. publications, educators, public relations opinion of many in management, and, Mr. Walbridge praised the committee and advertising agencies, government, not surprisingly, the job is going to cost and the various subcommittees. "There communication attorneys, radio- televi- more than the $900,000-plus that which was a sense of urgency about this com- sion columnists and state broadcast as- the National Association of Broadcast- mittee I have seldom seen in the or- sociations. ers now puts into the job of public rela- ganization," he said. Mr. Walbridge said the structure sub- tions. "Broadcasting has a vital role yet it committee attempted to find out "where Concrete steps to alleviate the situa- is in a great deal of trouble. We must we now are in public relations" and the tion appeared certain after the NAB ad find effective means to let the public research subcommittee "developed a hoc study committee that has been eval- and government know its value in the great deal of information on what uating NAB efforts and goals wound up total sense," Mr. Walbridge said. means are available for a study of at- two days of sessions last week in Wash- It appeared obvious that original titudes regarding broadcasting." ington. Willard T. Walbridge, chairman plans to hold hearing -type sessions will Mr. Walbridge said: "The objective of the NAB board and acting chair- be greatly modified. Alternative proce- [of the committee] is a strong public - man of the study committee, said the dures will be to use questionnaires and relations activity that will anticipate committee hopes to come up with a personal interviews to acquire opinions problems and move to combat them be- 10 -year program for the industry that from within and outside the industry. for they arise. One thing definitely probably would cost considerably more The hearing plan got out of hand, decided," Mr. Walbridge emphasized, than the present effort. Mr. Wallbridge explained. "is that the best use of media is to use One goal is unification of present "Starting with a list of 25 to 30 pos- our own air." "We must involve broad- NAB public -relations activities although sible witnesses, the committee had ex- casters in the project of selling the im- conclusions as to what this involves in panded it to 100 to 150 names. Hear- portance of commercial broadcasting in a free society," he added. Don Dailey, KGBX(AM) Springfield, Mo., chairman of NAB's public -relations committee and a member of the study committee, had additional comments following the meetings. "I am convinced the membership has dropped the ball too many times," he said. "We need to ask the members what they are doing, not what NAB is doing. Too many NAB members do not keep up with actions and trends in the FCC, the public thinking and the government.... Few broadcasters are able to talk to their own congressmen. We have a job educating our own mem- One big question facing the NAB's future of the organization last week bers." committee on public- relations evalua- were (l -r) Willard E. Walbridge, of Mr. Dailey, enthusiastic about these tion is what to do about the Television KTRK -TV Houston, chairman of the NAB first sessions said: "We explored in Information Office, which was set up a board and of its evaluation committee; depth what we have done in the past decade ago to operate with heavy sup- A. Louis Read, of wnsu- AM -FM -Tv New and how it has been arranged." port from the NAB but with near Orleans, chairman of the Television The committee heard presentations autonomy. TIO now is budgeted at Information Committee, and Roy from John Couric, NAB vice president about $700,000 a year. Discussing the Danish, president of TIO. for public relations, and Roy Danish,

68 BROADCASTING, May 4, 1970 director of the NAB -supported Televi- other departments who are now doing Walter Cronkite named sion Information Office. Mr. Couric's work that is essentially public relations. operation, largely confined to radio, and He said continued use of outside agen- for civil -liberty award was related public -relations activities being cies not ruled out although the CBS Correspondent Walter Cronkite need should be lessened. done outside of NAB are estimated to will be cited by the American Civil The four subcommittees hearings, cost about $200,000 yearly. The TIO - Liberties Union next Monday (May 11) budget is the $700,000 range. NAB research, structure and use of media in - at a "Salute to the Media" dinner in has an outside public relations firm, met on Monday or earlier to prepare New York, marking the 50th anniver- Phil Dean Associates, under con- material. They met as the full commit- sary of the defense of civil liberties. tract to handle NAB's actions relative tee on Tuesday (April 27). to CATV. The cost is reported to be Mr. Walbridge said he would collate Mr. Cronkite, ACLU officials report, $2,000 a month plus expenses for this all of the material from the meetings and will be given an award for "the integ- last operation that uses the name of supply it to the members and the board. rity with which he has exercised the "Free Television News Bureau." He hopes to have another committee First Amendment freedom." The ACLU Paul Comstock, NAB general counsel session prior to the June board meeting. also will honor CBS correspondent Har- and vice president for government re- ry Reasoner, ABC Commentator How- lations, also appeared before the com- Eight stations ard K. Smith and NBC Correspondent mittee to describe his duties, particular- John Chancellor. Hosting the dinner ly as they involve presenting NAB posi- cited by fire fighters will be Arthur Goldberg, candidate for tions before Congress. Top broadcast honors in the Interna- the Democratic nomination for gover- The fragmentation of the NAB's pub- tional Association of Fire Fighters' nor of New York, former UN ambas- lic-relations effort has produced much media awards competition have been sador and former Justice of the Su- controversy within NAB and led to the given to WHEC -TV Rochester, N.Y., and preme Court. Speaking will be former formation of the study committee at KPNW(AM) Eugene, Ore., for depicting Attorney General Ramsey Clark. January's board of directors meeting in the nature of fire fighting during 1969. Hawaii (BROADCASTING, Jan. 26, March In the best television news or feature Promotion tips: 30). category the winners are: First prize A Part of the criticism leveled by the -WHEC -TV for "Ridge Lumber Fire "; pioneer's story In conjunction with membership is due to the multiplicity second prize- wHDH -Tv Boston for radio's 50th anniversary this year, wwJ of problems facing the industry, Mr. "Advance and Retreat "; honorable Detroit is distributing an illustrated Walbridge said. "But," he said, "broad- mentions-wLwi -Tv Indianapolis and booklet tracing its colorful history since it went on the air the Detroit casters are unified better than I have WITI-TV Milwaukee. from ever seen them before. The committee Best radio news or feature coverage News headquarters on Aug. 20, 1920. agreed the present public relations sys- winners are: First prize-KPNw(AM) A profuse array of pictures from the illustrate tem is too fragmented. But the com- for two editorials; second prize -wtou- station's archives are used to mittee's efforts should be seen more in (AM) Kokomo, Ind., for description of some of the accomplishments of pioneer the evolutionary sense and less as criti- fire; honorable mention-wMCA(AM) 8MK, later WBL, then wwa, as well as cism of the present," he said. New York for WMCA Reports. the advent of WWJ -FM and wwa -Tv. Mr. Walbridge observed that although First -prize winners in each category Films available Wuc -ry Pittsburgh any new setup in public relations could received $500 and a plaque. Second - has advised area organizations that they be expected to cost considerably more prize winners received $250 and a can borrow without charge any of the than the present system, it was believed certificate. Honorable mention winners station's 28 locally produced documen- it would relieve staff people in various received a certificate. taries for private screenings

lnteimativnal

which is sacred." Stanton, BBC's Curran review media Mr. Curran said he has his doubts "this is the true condition in which all AWRT's convention delegates oppose FCC's newsmen work at all times, even in the proposed fee plan, take in London sights U. S. I cannot believe that in any emergency any newsman would be pre- A discussion of the role of the broad- of free speech and a free press," but, pared to subordinate the interests of his cast journalist in the U.S., viewed from he suggested, there is a fundamental country to the interests of his story . . . different sides of the Atlantic, was fea- difference in the relationship of govern- in this country we are quite ready to tured at the April 23 -26 annual con- ment and the news media in his coun- acknowledge explicitly that there are vention in London of the American try. situations in which the government Women in Radio and Television. He said in Britain "the residual pow- ought to restrain the media." The discussion was provided by er of government to protect its citizens But, he said, these instances are rare Charles Curran, director general Brit- in total emergency" suggests this "can and he reminded the audience that BBC ish Broadcasting Corp., and by CBS be applied in such conditions to any of operates similarly as do broadcasters in President Frank Stanton. the media of communication." He ac- the U. S. by not responding to political Addressing the opening session April knowledged that such a view does not pressures nor of acting "through fear" 24, Mr. Curran said he accepted the sit well with U. S. broadcasters: "In while respecting the right of others, "legal position" of first amendment their world, so it seems, such govern- including politicians, to present "par- protection, which, as expressed by U. S. mental intervention would be unthink- ticular criticisms." broadcasters, gives "an unfettered right able because of the First Amendment, Dr. Stanton lauded the safe return of

BROADCASTING, May 4, 1970 69 the Apollo 13 astronauts as "more im- ican companies with the remainder from pressive" than a flawless mission, and Petry to rep Canada and other parts of the world he detailed the international broadcast pirate TV (excluding Britain). At the outset, he coverage of the space event. said, rates will be about 80% below "In our open society, television fo- those of the comparable charges on cused attention on both successful and New airborne station British commercial TV. unsuccessful assaults upon the moon," seeks U.S. advertisers Mr. Bate, 36, said the other prin- Dr. adding "it has and said Stanton, for British audience cipals in Caroline Television are Ronan must continue to focus attention of the O'Rahilly, 29, and George Drummond, issue a more relevant of how to create 27, both of whom he said are "very healthy social and physical environ- Caroline Television will take to the wealthy." is British airwaves July 1 when it begins Mr. Bate Canadian; Mr. ment." O'Rahilly an Irishman and Mr. Drum- Dr. Stanton went on to admonish programing to the British Isles from mond a native of Barbados. broadcasters not to "confuse our role Super Constellations flying 20,000 feet as journalist with that of the philoso- over the North Sea. pher, the legislator, the psychologist or Caroline Television is an offshoot of Abroad in brief: the voter." The medium does not deter- Radio Caroline, the so- called "pirate" Veteran NBC News mine the priorities, he said, but rather station that broadcast to Britain from a Huntley honored who has brings them into focus. ship three- and -a -half miles off the coast correspondent Chet Huntley, announced his retirement from NBC Early in the week, the U.S. delegates from 1964 to 1968. It ceased operations later this year, has been voted "Broad- in attendance voted to formally oppose when Parliament enacted in 1967 a bill caster of the Year" by the International the FCC's fee schedule for that "made it extremely difficult to ob- proposed Radio and Television Society and will broadcasters as "a real threat" to the tain advertising support within Britain," be honored during the IRTS annual survival of many broadcasting opera- according to Terry Bate, a principal in meeting at a May 20 luncheon in New tions (see page 43). the and television both off -shore radio York. Mr. Huntley will leave NBC president Marion Corwell organizations. Outgoing after 15 years to head a recreation and Shertzer's "state of the organization" "There is nothing in the bill that says resort project in his native Montana. address, April 24, noted that the year's we cannot broadcast from outside Britain accomplishments included relocation of or that we cannot take advertising from B &B everywhere Benton & Bowles' national headquarters from New York outside the British Isles," Mr. Bate said four international partners have been assigned new accounts: to Washington, establishment of a last week in the New York office of the following a B &B Ltd., London, will handle the De- speaker's bureau, completion of study Edward Petry & Co., which will repre- velopment Areas and Services to In- on international development, the es- sent Caroline Television in the U.S. dustry campaigns of the Central Office tablishment of college women in broad- "Technically we are not telecasting to of Informations Ministry of Technology casting and the appointment of a black Britain; it just so happens that our woman member as a special liason to there, and H. B. Ice Cream, Ireland; signals can be received there on various the black community. McKim /B &B Ltd., Montreal, has been unused UHF and VHF channels. We Virginia Forwood Pate, president and assigned Hasbro Industries (Canada) have tested our signal and it's excellent Ltd.; Carl Gabler Werbegesellschaft general manager of WASA-AM -FM Havre for both black and white and color." De Grace, Md., was elected AWRT mbH, Munich, will handle Robert president for 1970 -71 and installed on Caroline Television plans to provide Leicht AG, Stuttgart, Germany, Sch- six hours of programing on the final day of the conference (BROAD- Sunday wabenbrau beer account; and Publicon- through Thursday (6 -11 P.M.) and CASTING, April 27). trol/B&B, S. A., Brussels will handle eight hours on Friday and Saturday AWRT awarded its annual Silver Dole Co., San Jose, Calif., pineapple (6 P.M.-2 A.M.). Mr. Bate it will Satellite Award for accomplishment in said producers. the field of broadcast communications aim at the "neglected under -35 age to Richard Cawston of the BBC for The group." The projected programing in- FC &B gets Biscuits Foote, Cone & Royal Family, a documentary on Queen cludes a two -hour pop music show with Belding, Toronto office, will handle Elizabeth and her family produced this video cassettes, a talk and discussion United Biscuits (Canada) Ltd. account, past year by a BBC-ITV consortium. program and American and internation- effective May 1. Company, a joint sub- The trophy, presented at the opening al syndicated programs and feature sidiary of United Biscuits Ltd., Great night banquet by AWRT's outgoing filins. Britain and Corporate Foods of Canada, president, was the third Silver Satellite Mr. Bate reported that 75% of Caro- was formerly handled by Kenyon & conferred by that organization. line advertisers are expected to be Amer- Eckhardt Ltd., Toronto.

fatallrtuaes®

Broadcast advertising John Grace, general account executive, VP, associate research director of agen- ABC -TV, Chicago, appointed sales cy's newly formed communication sci- Frank J. Wemhoff, senior VP who manager for ABC -TV central division ences group. established PR division of Caldwell -Van there. Riper, Indianapolis -based advertising Henry L. Buccello, director of corpor- and PR agency, named agency presi- Thomas H. Ogdon, VP and manage- ate communications, Gulf & Western dent. He succeeds Edward L. Van ment supervisor, Benton & Bowles, Industries Inc., New York, and Charles Riper who becomes chairman of board. New York, named senior VP. Dr. Carpenter, account supervisor, BBDO, Howard C. Caldwell, former chairman Harry S. Heller, executive VP of Gntd- there, join Compton Advertising there of board, named to newly created posi- in, Appel, Haley Research Corp., New as VP- management supervisor and VP- tion of chairman emeritus. York, joins Benton & Bowles there as account supervisor, respectively.

70 BROADCASTING, May 4, 1970 Bill Moylan, station and sales manager, manager of KNEw(AM) Oakland -San WMBD -TV Peoria, Ill., appointed gen- Comsat to name McConnell Francisco to take position outside eral sales manager. broadcast business. He'll be VP in Joseph H. McConnell, president of Rey- George Cooney of EUE /Screen Gems charge of marketing and business de- nolds Metals Co., Richmond, Va., and velopment for Central Valley National elected president of Film Producers one -time president of NBC, is scheduled Association of New York for 1970, Bank, banking chain in Bay Area. Suc- to be elected chairman of the Commu- cessor at KNEW has not been announced. succeeding Sanford Greenberg of DFI nications Satellite Corp. at board's Communications Inc. Other new offi- organization meeting following annual Lauren R. Grannis, administrative as- A. Niles cers are George Ticho, Fred stockholders meeting May 12. Mr. Mc- sistant to VP and general manager, Communications Centers, VP; Irving Connell will remain, however, as presi- KWIZ -AM -FM Santa Ana, Calif., ap- Hecht, Cineffects, secretary, and Robert dent of the Reynolds firm. pointed station manager KWIZ -FM. Gross, American Film Co., treasurer. board chose Mr. McConnell at The Charles M. McAbee, general sales man- Larry O. Garrett, general sales man- a special meeting in New York April ager with KMOX-TV St. Louis, joins xcMO- ager, KQV -AM -FM Pittsburgh, joins 27, following the request of James Mc- TV Kansas City, Mo., as station manager. WPEN -AM -FM Philadelphia in same ca- Cormack, present chairman and chief pacity. executive officer that he be relieved of Ro Grignon, gen- Armand J. Belli, with WPGH -TV Pitts- both posts on doctor's advice ( "Closed eral sales man- burgh, joins WLAP -AM -FM Lexington, Circuit ", April 27). Mr. McCormack, ager, WTAF -TV Ky., as sales manager. former vice president of Massachusetts Philadelphia, ap- Institute of Technology and retired Air pointed general J. Fraser Tindall joins The Media De- Force major general, is paid $130,000 manager, WDAF- New York, independent me- partment, yearly. He will continue, however, as Tv Kansas City, service, as executive VP. Mr. Tin- dia a member of the board. Mo. Both are Taft media di- dall was formerly associate Comsat board also said it intended sta- there. Broadcasting rector of Rumrill -Hoyt, to drop the title and post of chief exec- tions. Nancy Lawrence, copy chief, Mathison utive officer. Joseph V. Charyk is pres- John H. Scher, named VP. ident Comsat. Ress agency, New York, of Mr. Grignon With KOOL -AM -FM Jerome Brown, with Shaller- Rubin, Phoenix, joins KMEO -AM -FM there as New York agency, joins marketing general manager. services department of Sudler & Hen- York, named VP. nessey, there, as marketing supervisor. Sheldon Kahn, VP, Mandabach & Jerry Michaels, general manager, WJMD- Ronald Papageorge, with William Simms, Chicago agency, named execu- (FM) Bethesda, Mtl., named VP and Douglas McAdams agency there, joins tive VP. general manager for radio broadcast- S &H marketing services department as ing properties of San Juan Communi- marketing analyst. cations, owner of WJMD. Other proper- Media ty is wrcLs(FM) Atlanta. Mr. Michaels Finlay W. Morrow, Joseph Oliveri and has responsibility for expansion of San VP's with Riedl Harold J. Davis, Martin I. Weinberger, Juan Communications in FM field. Associates. Saddle Brook, N.J., made senior VP in principals in agency. charge of radio James McGowan, manager of research stations for Dou- Lee F. Marsh, with production staff of and cost planning in business affairs, bleday Broadcast- CBS -TV, New York, appointed to new- New York -based Foote, Cone & Beld- ing and gen- Co. ly created position of director of ad- ing, joins Chicago division of Need- of eral manager ministration and research for business ham, Harper & Steers as executive Den- KHOW(AM) affairs department. Alan Levin, assistant producer. ver, named pres- director with CBS News business affairs Savitt, assistant project director, B. Arthur ident of John department, appointed talent and pro- Motivational Programmers, New York, Walton Jr. Sta- gram negotiator, also with CBS -TV joins Kenyon & Eckhardt Advertising Mr. Davis tions, El Paso, network business affairs. there as research project supervisor. Tex. John Walton assumes duties as Charles A. Elia, from Parkson Adver- chairman of the board. Walton sta- Donald Stanford, tising Agency, New York. joins Fire- tions include KELP -AM -FM Fort Worth, president of L'Es- stone & Associates there as production KDJW -AM -FM Amarillo, KBUY -AM -PM cale, export -im- manager. Fort Worth, all Texas; xvoD(AM) Al- port firm in Vir- buquerque, KAVE-TV Carlsbad, both gin Islands and John Kavalkovich, media supervisor, New Mexico, and KIKx(AM) Tucson, president of Don- Reach, McClinton & Co.. New York, Ariz. ald Stanford As- appointed media director. Robert B. Mitchell, local sales manager, sociates, Wash- Albert R. Munn, assistant director of WTOP(AM) Washington, appointed gen- ington, economic sales, WSOC -TV Charlotte, N.C., ap- eral manager of WCKY(AM) Cincinnati. and technical con- pointed director of sales. Mr. Mitchell fills vacancy open since sulting company, Robert Bourquard, sales analyst with February 1970 retirement of Jeanette Mr. Stanford elected to board CBS -TV, New York, joins media de- Heinze. Paul Miller, assistant general of directors of Connie B. Gay Broad- casting Corp., Md.-based partment of Cunningham & Walsh there manager of WCKY, continues with sta- Silver Spring, as supervisor of network programing. tion as area VP of Post- Newsweek, group owner. Group includes WQMR- (AM) owner of both WTOP and WCKY. Silver Spring, Md., WGAY(FM) Thom Rhodes, director of client serv- Washington, WVQM(FM) Huntington, Triangle Pub- ices, Smith -Gent, Toronto -based agen- Victor L. Stamm, from W. Va.. and WTCR(AM) Ashland, Ky. cy, named VP and branch manager of lications and before that with wrrv- agency's New York office. (Tv) Indianapolis, appointed general Dr. Jerome B. Wiesner, provost of Ill. Paul Keller, associate research director, manager of WLxT -TV Aurora, Massachusetts Institute of Technology Ted Bates & Company Division, New Robert Klein resigns as VP and general and science aide to late President Ken-

BROADCASTING, May 4. 1970 71 nedy, and Dr. Clifton R. Wharton Jr., film director. director, WKRG -TV Mobile, named VP. president of Michigan State University, John F. Gault, former president of Anne Kaestner, reporter, NBC -TV elected to board of Public Broadcasting Commonwealth Cable Television, New Service, unit that runs educational radio News Los Angeles, Burbank, Calif., York, joins American Television & and TV networks. Eight other board joins WPIx -TV New York, in same ca- Communications Corp., publicly owned pacity. members are from noncommercial CATV company there, as VP-market- broadcasting circles. ing. Diane Kalas, in radio -TV in Phoenix Arnold Weinstein, manager of account- area, joins KTAR -TV Phoenix as reporter. Bud Connell, ing, CBS-TV stations, New York, ap- former operations manager and program pointed director of accounting. director of KxoK- (AM) St. Louis, appointed to program Promotion Edward David Williams, VP, Faim In- staff of Programming db, Hollywood. formation Services Inc., New York, He will also be assistant to president. Enid Moore, New York press repre- joins ABC as director of systems and sentative, Paramount Television, joins Eric Rush, with KBAD -AM data processing. -FM Carlsbad, MGM Television in New York, in new- N.M., appointed program director. ly created position of manager of ad- Rosalind W. Wyman, director of pub- Rob Edwards, program director, KIXL- vertising, publicity and promotion. She lic affairs, Columbia Pictures -Screen AM-FM Dallas, appointed national pro- will handle studio's network series and Gems, Los Angeles, joins National gram director, Strauss Broadcasting specials as well as domestic and interna- General Corp. there as administrative Co. there. Strauss stations include KIXL -AM- tionally syndicated programs. assistant to chairman of board. FM, WGKA-AM -FM Atlanta and KCEE- Harvey Cooper, field promotion repre- Bill Fox, manager, KFMB -TV station AM-FM Tucson, Ariz. sentative in Los Angeles area for RCA San Diego, appointed executive assist- Milt Hoffman, assistant Records, appointed national promotion ant to VP. to president, creative services and marketing, Na- manager and Fred Ruppert, New York tional General Television Productions, field promotion representative, appoint- Programing New York, also named VP. ed administrator, promotion for RCA Records. Warren Bush, VP Mort Roberts, news director and public and executive affairs director, WXPO -TV Manchester, Don La Mont, promotion manager, producer, Metro- N.H., joins WCAP(AM) Lowell, Mass., WASr(rv) Albany, N.Y., joins KMJ -TV media Producers as program director. Fresno, Calif., in same capacity. Corp., Holly- wood, joins Wol- News Equipment & per Productions engineering there as president Michael Keating, Edwin S. Raymond, assistant director of independent on -air editorial of engineering services, CBS -TV sta- film and televi- spokesman for tions division, New York, named direc- sion production WCBS -TV New tor of engineering. He succeeds Daniel Mr. Bush company. York, appointed R. Wells, who has resigned to join the Arnold Shane, with legal department director of news. Public Broadcast Service Network, of MCA, Hollywood, appointed direc- He succeeds Lee Washington. Hanna who re- tor of business affairs for network pro- Charles W. Kepler, manager of per- signed (BROAD- graming for MCA TV there. He will sonal electronics products and auto conduct network CASTING, April sound products, negotiations for series 27). consumer products di- and specials produced for or in asso- vision of Motorola, Franklin Park, Ill., ciation with Universal Television. His John Grimes, Mr. Keating appointed director of product manage- new assignments are in addition to cur- newsman, wllN(AM) New York, joins ment for division. Mr. Kepler becomes rent responsibilities in business affairs wces(AM) there as anchorman- report- top product management executive for area of distribution and production of er. Motorola home electronics products, network programs. Ruth Dixon, former director of wom- personal electronics products and auto Nat Cavaluzzi, regional manager in en's community affairs, KRON -TV San sound products. C. Vernon Phillips, Southwest responsible for station rela- Francisco, appointed news director, manager of home electronics products, tions, ABC -TV, joins Chicago office KWUN(AM) Concord, Calif. resigns. of Century Broadcast Communications, Donn Tibbetts, news director, WOIR- Samuel W. Gelfman, previously eastern New York -based program syndicator, AM-FM Manchester, N.H., elected pres- production executive and executive as- as VP-sales manager. ident of New Hampshire AP Broad- sistant to president, United Artists John H. Rook, casters Association. Corp., New York, named VP, program- program director, ing and production, Cartridge Televi- Allen King, former reporter with WPGH- sion Inc., home -video system company, WLS -AM -FM Chi- TV Pittsburgh, joins wlxz(AM) McKees- New York, subsidiary of Avco Corp. cago, named pres- port, Pa., as newsman. ident of Ameri- Wilmer Borneman, station engineer, can Independent Charles M. Riley, editor and president, WPBS(FM) Philadelphia, joins wavo- Radio, Holly- City News Service, Los Angeles, ap- FM Boyertown, Pa., as chief engineer. pointed news director, KTTv(Tv) there. wood. Mr. Rook Donald He succeeds Marty Haag, who resigns. S. Culp, engineering supervisor, will be responsi- WWC -AM -FM Washington, appointed ble for all AIR Charles Burd, with KTNT-AM -FM Taco- chief engineer. syndication fea- ma, Wash., appointed assistant news Larry E. Nelson, regional TV sales Mr. Rook tures and Bill editor, KTNT -TV Tacoma -Seattle. Drake jingle package. manager, western states, Century Strand, Sam Minor, with WCFT -Tv Tuscaloosa, Clifton, N.J., manufacturer of lighting Joe Shaffer, film supervisor with KTVU- named president, Alabama AP Broad- equipment and controls, appointed na- (Tv) Oakland -San Francisco, appointed casters Association. Art Keeney, news tional TV sales manager. 72 (FATES & FORTUNES) BROADCASTING, May 4, 1970 Philip J. Curtis, secretary and counsel, Flicka and had been signed to continu- Zenith Radio Corp., Chicago, elected ing role in ABC-TV's Mod Squad. She PERSONALIZED VP and general counsel. Edward Mc- is survived by her husband, one son Causland, assistant general counsel, ap- and one daughter. pointed associate general counsel. Ed- Harold McWhorter, in his 60's, with win M. Schroeder promoted to secre- WMMtv(AM) Fairmont, W. Va. in 1930's BINGO tary, succeeding Mr. Curtis. and later a founder of West Virginia stations WPAR(AM) Parkersburg and Allied fields WHAW(AM) Weston, both later sold to CARDS local groups, died April 22 in Stone- Gerald Lukeman, VP of Inmarco, Hol- wall Jackson Memorial hospital in Wes- lywood -based international marketing ton, of apparently self-inflicted gunshot FOR CABLE TV research company, and executive VP of wounds. AND RADIO advertising research firm Audience Stu- Frank H. Babcock, 45, owner of WAAM- PROGRAMING dies Inc., Inmarco subsidiary, named (AM) Ann Arbor, Mich., and Chicago president of Audience Studies, Pierre free -lance TV -radio commercial an- Game name can be Marquis, who has held dual positions nouncer, died April 27 at Passavant of president of ASI and Inmarco, will hospital, Chicago, from pulmonary con- Any 5 letter word, etc. devote more time to expansion and gestion following spleen operation earl- development of Inmarco, wholly owned ier. He had been newscaster and an- CARD SIZE but independently operated subsidiary nouncer at WON Chicago during 1950's, of Columbia Pictures Industries. was voice for many brand commercials 41/2 X 53/4 Leonard H. Goldenson, president of in recent years such as Marlboro and Front Cr back side ABC Inc., New York, re- elected chair- Green Giant. Mr. Babcock also owned man of board of United Cerebral Palsy Spur Productions and Management Price per M -$3.00 Associations. Communications Ltd., Chicago, produc- FOR tion firms. He is survived by wife, AD SPACE YOUR Janet, three sons and two daughters. SPONSORS MESSAGE. Deaths George Blair, 64, assistant director on Ed Begley, 69, television, radio, movie Hogan's Heroes, died of cancer April P NGO PALACE and stage character actor, died April 20 in Los Angeles. He is survived by 4423 Dodge St. 28 in Hollywood following apparent two daughters. Omaha, Nebraska 68102 heart attack at home of publicist Jay Joe Girand, 49, on announcing staff of (402) 553 -9986 / 551 -4815 Bernstein. Mr. Begley began in radio WTIC -AM -FM Hartford, Conn., died as announcer with WTlc(AM) Hartford, April 24 at Hartford hospital where Conn. and stayed in medium until 1947, he had undergone open -heart surgery. IHI[ cr.,r, cr,r,Ip100frn By 1HE PUBLISHER appearing as actor in more than 12.000 He is survived by his wife, Margaret, programs. He was radio's original two sons and four daughters. Charlie Chan. Mr. Begley appeared on Discover cancer. more than 250 TV shows, including Henry M. McClaskey Jr., 51, chairman My Three Sons, The Defenders, Wagon of board of Zimmer-McClaskey- Lewis, Early enough Train, Dick Van Dyke and Invaders. He Louisville, Ky., died April 18 there had completed a Name of the Game after prolonged illness. Mr. McClaskey, to do something show several weeks before his death. one of principal founders of agency, He is survived by his third wife, Helen, served as president of firm from 1954 about it. one daughter, and two sons and one until October 1969 when he became The seven warning signals daughter by board chairman. previous marriage. are: E. T. ( Griff) Griffith, 61, retired man- Gypsy Rose Lee, 56, died April 26 of 1. Unusual bleeding or cancer in University of California ager of customer relations and sales discharge. services for RCA Commercial Electron- Medical Center, Los Angeles. Miss Lee, 2. A lump or thickening in ic N.J., died April famed stripper, was hostess of syndi- Systems, Camden, the breast or elsewhere. 24 at his home in Broomall, Pa., Mr. cated television talk show begun in 3. A sore that does not was with RCA for 39 years 1966. She is survived by sister, actress Griffith heal. before retiring in October 1968. June Havoc, and son, Eric Kirkland, 4. Change in bowel or assistant to producer Otto Preminger. Alva D. Messinger, 60, account execu- bladder habits. Joseph S. Parker, 57, retired TV and tive for WEEU(AM) Reading, Pa., died 5. Hoarseness or cough. movie writer, died April 28 of heart April 22 in St Joseph's hospital there. 6. Indigestion or difficulty Ruth. attack in his home near Phoenix. He He is survived by his wife, in swallowing. joined NBC in Hollywood in 1936 and Lee Vogel, 42, account executive and 7. Change in size or color worked on such programs as Fibber former talk show host, wKAT(AM) of a wart or mole. McGee and Molly, Amos and Andy, Miami Beach, Fla., died April 21 there If you have a warning Bing Crosby Music Hall and The Great of Hodgkin's Disease. Illness forced signal, it doesn't necessar- Gildersleeve. He later produced first him to curtail talk show activities and ily mean you have cancer. live TV comedy show in Hollywood, late in 1969 he became an account ex- You probably don't. But The Buster Keaton Show. He also ecutive. He is survived by his wife, if your symptoms last wrote, directed and produced TV and Marion, and five children. longer than two weeks it feature films for Universal- International. pays to do the smart thing DeForest T. Layton, 52, chief engineer and see your doctor. Anita Louise, 53, television and movie for wxrv(Tv) Utica, N.Y., died April actress, died April 25 in Los Angeles. 24 in Utica. He is survived by his wife, American Cancer Society She had starred in series My Friend Mary, two sons and one daughter. Fight cancer with a checkup and a check.

BROADCASTING, May 4, 1970 73 flaellecoIU e

As compiled by BROADCASTING, April further hearing comparative TV proceeding casting of Boston Inc. for production of involving RICO General Inc. application for documents (Does. 18759 -61). Action April 21. 21 through April 28 and based on renewal of license for KHJ -TV ch. 9 and Hearing Examiner James F. Tierney in filings, authorizations and other FCC application for CP for new TV on same New York (WPIX Inc. [WPIX(TV)] and channel In Norwalk, Calif.. filed by Fidelity Forum Communications Inc.), TV proceed- actions. Television Inc. (Does. 16679, 16680). Action ing, ordered Theo Kamp to answer certain April 22. questions regarding his employment and its Abbreviations: Ann.- announced. ant. -an- WTHS-TV Miami Broadcast Bureau termination (Dots. 18711-2). Action April 20. tenna. aur.- aural. CATV -community an- - granted mod. of license changing hours of Hearing Examiner F. tenna television. CH- critical hours. CP- operation from unlimited time to share James Tierney in construction permit. D -day. DA- direction- Charleston. S. C. (South Carolina Educa- time with proposed new station on ch. 2 In tional Television [ al antenna. ERP- effective radiated power. Miami. Action April 20. Commission WITV(TV)]), kc- kilocycles. kw- kilowatts. LS -local sun- TV proceeding, ordered commencement of set. MC-megacycles. mod. -modification. N WCFL -TV Chicago - Broadcast Bureau rebuttal presentations to take place at -night. PSA- presunrise service authority. granted mod. of CP to extend completion further hearing scheduled for May 21 (Does. SCA- subsidiary communications authoriza- date to Oct. 23. Action April 23. 18569 -72). Action April 19. tion. SH- specified hours. SSA -special serv- XGLD(TV) Garden City, Kan.- Broadcast ice authorization. STA- special temporary Bureau granted mod. of license covering Network affiliations authorization. trans.-transmitter. UHF -ul- ERP change to 24.5 kw and specify type tra high frequency. U- unlimited hours. trans. Action April 23. ABC VHF -very high frequency. vis.- visual. w- KPTS(TV) Hutchinson, Kan. - FCC Formula: In arriving at clearance pay- watts. "-educational. granted application by Sunflower Education- ments ABC multiplies network's station rate al Television Corp. to change main studio by a compensation percentage (which varies location to downtown Wichita, Kan., and according to time of day) then by the New TV stations granted request for waiver of station identi- fraction of hour substantially occupied by fication rules to allow KPTS(TV) to identi- program for which compensation is paid, Starts authorized fy itself as Hutchinson -Wichita" station. then by fraction of aggregate length of all Action April 22. commercial avallabilities during program KOAI(TV) Flagstaff, Ariz. - Authorized occupied by network commercials. ABC program operation on ch. 2. ERP 24.5 kw WPIX(TV) New York-Hearing Examiner deducts 205% of station's network rate vis., ant. height above average terrain 1,540 James F. Tierney overruled objections filed weekly to cover expenses, Including pay- ft. Action April 14. April 17 by WPIX Inc. to certain of Broad- ments to ASCAP and BMI and intercon- cast Bureau's interrogatories of March 26. nection charges. WMGZ(TV) Mayaguez, P. R.-Authorized WPIX is applicant in competitive proceed- program operation on ch. 16. ERP 1.95 kw- ing with Forum Communications Inc. for KINY -TV Juneau, Alaska (Midnight Sun DA-U vis., ant. height above average terrain license of ch. 11 at New York. Action Broadcasters Inc.). Contract dated March 16, 1,000 ft. Action April 21. April 22. 1970, replaces one dated May 5, 1968; effective actions WANC -TV Asheville. N. C.-Broadcast Bu- May 5, 1970, to Oct. 1, 1970. First call Other reau right. Network rate, $75; compensation paid granted mod. of CP to extend com- 30% Review board in Hartford, Conn., TV pletion date to Oct. 23: granted mod. of at prime time, multiplied by 106.667%. proceeding, Doc. 18821, granted motion for CP to change ERP to 9.12 kw. vis., 1.66 kw. KTVK(TV) Phoenix (Arizona Television extension of time to file pleadings in re- aur.; make changes in ant. structure and Co.). Contract dated July 6, 1967, replaces sponse to petition to enlarge issues, filed ant. system. Action April 23. one dated Feb. 14, 1967; effective July 2, April 24 by RKO General Inc. Action April 1969. to July 2. 1971. WITV(TV) Charleston, S. C.- Broadcast First call right. Pro- 28. Bureau granted mod. of CP to change ERP grams delivered to station. Network rate, $600 ($650 as of Sept. 1. 1970) ; compensa- Review board in Panama City, Fla., TV to 132 kw vis., 26.3 kw aur.; change type paid proceeding, Doc. 18301, scheduled oral argu- ant. Action April 23, tion at 30% prime time. ment before review board for May 14 in WTVC(TV) Chattanooga KJEO(TV) Fresno, Calif. (Retlaw Enter- Washington. 23. - Broadcast Bu- prises Action April reau granted mod. of license to reduce ERP Inc.). Contract dated June 29, 1967: Review board Norfolk, to 31.6 kw aur. Action effective July 2. 1969, to July 2. 1971. First In Va., TV pro- April 23. call right. Programs delivered ceeding, Does. 18791 -92, granted petition for KVRL(TV) to station. extension of filed 22 Houston-Broadcast Bureau Network rate. $575 ($600 as of Sept. 1, time April by Hampton granted CP to change ERP 1660 Roads Television 23. to kw vis.. 1970); compensation paid at 30% prime Corp. Action April 331 kw aur.; trans. location to one Shell time. Plaza Call letter applications Building, Smith and McKinney streets. KEYT(TV) Santa Barbara, Calif. (Key Houston; change type trans.; increase ant. Television Inc.). Contract heights to 940 dated Oct. 24, Atlantic Video Corp., Newark. N. J. Re- ft.; granted mod. of CP to 1969, replaces one dated Aug. 16. 1967: quests WRTV(TV). extend completion date to Oct. 17. Action effective Oct. 15, 1969, April 17. to Dec. 31, 1969. University of North Carolina. Winston - First call right. Programs delivered to Salem, N. C. Requests *WUNL -TV. Actions on motions KABC -TV Los Angeles and picked up by KEYT at its expense. Network rate. $330: Call letter action Hearing Examiner Forest L. McClenning compensation paid at 30% prime time, in Boston (RKO General Inc. [WNAC -TV]. multiplied by 37 5/30 %. Community TV Foundation of South Flo- Community Broadcasting of Boston Inc. and rida, Miami. Granted WPBT(TV). Dudley Station Corp.), TV proceeding, KTVB(TV) Boise, Idaho (KTVB Inc.). granted motion by Community Broadcasting Contract dated March 6, 1969, replaces one of Boston Inc. and extended to May 8 date dated March 8. 1967; effective May 1, 1969, to May 1, 1971- Existing TV stations for commencement of inspection and copy - First call right; programs Ing of documents; further ordered that delivered to station or to KCPX(TV) Salt Final actions counsel may hereafter. by mutual agree- Lake City On which case KTVB will be ment, change place and time of inspection reimbursed for off -air pickup). Network KHJ -TV Los Angeles -FCC denied peti- without further authorization subject, how- rate, $425; compensation paid at 30% prime tion by chief. Broadcast Bureau, to reopen ever, to adherence to scheduled procedural time. record, enlarge issues and remand for dates: denied motion by Community Broad- KDUB -TV Dubuque, Iowa (Dubuque Com- munication Corp.). Contract dated Aug. 8. 1969; effective from date station begins operation for two years. No first call right. Program delivery. network rate and compensation not indicated. KAUS -TV Austin. Minn. (Minnesota -Iowa Television Co.). Amendment dated March 1, EDWIN TORNBERG 1970. amends current contract by increasing network rate from $325 to $350 as of Sept. 1, 1970. & COMPANY, INC. KFEB-TV Great Falls, Mont. (Harriscope Broadcasting Corp.). Contract dated March 13. 1970, replaces one dated Sept. 26, 1967: effective Feb. 15. 1970, to Oct. 1, 1970. First call right. Programs delivered to KCPX-TV Salt Lake City. Network rate, $425; cofn- Negotiators For The Purchase And Sale Of pensatlon paid at 30% prime time, multiplied by 141.667%. Radio And TV Stations CATV KCFW-TV Kalispell, Mont. (KMSO -TV Appraisers Financial Advisors Inc.)- Contract dated July 3, 1968: effective June 10, 1968. to June 10, 1970. First call right. Programs delivered New York -60 East 42nd St., New York, N.Y. 10017 to KCVO -TV Missoula, Mont. Network rate, $100; com- 212 -687.4242 pensation paid at 30% prime time, multi- 133.333%, West Coast-1357 Jewell Ave., Pacific Grove, Calif. 93950 plied by 408- 375 -3164 KGVO -TV Missoula, Mont. (KMSO -TV Inc.). Contract dated April 6, 1965; effective July 1. 1965. to July 1, 1967. No first call right. Programs delivered to station, Net-

BROADCASTING, May 4, 1970 for two-year periods 30% of all equivalent hours over 24 hours work rate, $200; compensation paid at 25% and self- renewable multiplied by prime -time rate. prime time. thereafter. First call right. Programs de- monthly, livered to station. Network rate, $514 ($564 WSBK -TV Boston (New Boston Television KHOL -TV Kearney- Holdrege. Neb. (BI- as of July 5. 1970). Compensation paid at 1970: Amendment dated March 11, Inc.). Contract dated March 30, effec- States Co.). 32% prime time. Deduction is equal to 136% tive May 1, 1970. to May 1, 1971. No first 1970. extends current contract from Dec. 31, network rate. Programs delivered to station. 1969, to Oct. 1. 1970. call right. WTVR -TV Richmond. Va. (Roy H. Park Network rate. $250: compensation paid at KETV(TV) Omaha (Herald Corp.). Broadcasting of Virginia Inc.). Amendment 25% of all equivalent hours, multiplied by Amendment dated March 1. 1970. amends dated March 30. 1970, amends current con- prime -time rate. current contract to Increase network rate tract to increase network rate from $818 to from $1,050 to $1,100 as of Sept. 1, 1970. WWJ -TV Detroit (The Evening News As- $843. as of Oct. 4, 1970. sociation). Contract dated Dec. 1. 1967: WLOS -TV Asheville. N. C. (Wometco Sky- WKBT(TV) La Crosse, Was. (WKBH effective Jan. 1. 1969. for two years and way Broadcasting Co.). Contract dated Television Inc.). Contract dated Nov. 7. self-renewable for two-year periods there- March 6. 1968, replaces one dated July 7, 1966: effective Nov. 7, 1966. to Nov. 6, 1968. after. First call right. Programs delivered to 1966; effective Sept. 1. 1968. to Sept. 1. and self -renewable for two-year periods station. Network rate, $3.273: compensation 1970. First call right. Programs delivered to thereafter. First call right. Programs de- Paid at 332,4% of all equivalent hours over station. Network rate, $900: compensation livered to station. Network rate, $514 ($564 24 hours monthly. multiplied by prime -time paid at 30% prime time. as of Oct. 4. 1970): compensation paid at rate. KOCO -TV Oklahoma City (Cimarron Tele- 32% prime time. WJMN -TV Escanaba. Mich. (WFRV Inc.). vision Corp.). Contract dated July 1. 1968. WISC-TV Madison, Wis. (Television Wis- Contract dated Aug. 20, 1969; effective Oct. replaces one dated Sept. 1, 1966: effective consin Inc.). Contract dated Feb. 19, 1967; 7, 1969, to Feb. 1. 1971. and self-renewable Jan. 1, 1969, to Jan. 1, 1971. First call right. effective Feb. 19. 1967. to June 23, 1968. for two-year periods thereafter. First call Programs delivered to station. Network rate. First call right. Programs delivered to sta- right. Programs delivered to WFRV-TV $875; compensation paid at 30% prime time. tion. Network rate. $655 ($705 as of Oct. 4. Green Bay, Wis.. and picked up by WJNM- KEZI -TV Eugene. Ore. (Liberty Televi- 1970). Compensation paid at 32% prime TV. Network rate. $141: compensation paid sion Inc.). Contract dated May 8. 1968. re- time. at 30% of all equivalent hours, multiplied places one dated Aug. 2.3. 1966: effective by prime -time rate. Nov. 1. 1968, to Nov. 1. 1970. First call NBC WHTV(TV) Meridian, Miss. (Delta Com- right. Programs delivered to station. Net- munications Corp.). Amendment dated work rate, $325: at 30% Formula: NBC pays affiliates on the basis compensation paid of "equivalent hours." Each hour broad- March 13, 1970. amends current contract to prime time. cast during full rate period is equal to specify that programs are to be picked up KBTX -TV Bryan, Tex. (Brazos Broadcast- one equivalent hour. The fraction of total from WLBT(TV) Jackson. Miss.. at WHTV's ing Co.). Contract dated March 3. 1970. re- Live available for network commercials that expense as of March 3. 1970. places one dated Nov. 29, 1967: effective Jan. is filled with such announcements Is applied KCFW-TV Kalispell. Mont. (KMSO -TV 2, 1970, to Oct. 1. 1970. First call right. against the equivalent hour value of the Inc.). Contract dated June 14, 1968: effective Programs delivered to KWTX -TV Waco. program period. Then. after payment on a June 10, 1968, for two years and self - Tex., and picked up by KBTX -TV at its certain number of hours is waived. the renewable for two -year periods thereafter. expense. Network rate, 5130: compensation resulting figure is multiplied by the net - First call right. Programs delivered to paid at 30% prime time. work station rate. NBC pays station a KUTV(TV) Salt Lake City and picked up stated percentage of that multiplication by KCFW -TV at its expense with network KWTX-TV Waco, Tex. (K\VTX Broadcast- BMI- ing Co.). Contract dated March 3. 1970: minus. usually. 3.59% for ASCAP and paying $500 per month towards interconnec- effective Jan. 2. 1970, to Oct. 1. 1970. First payments. tion cost. Network rate. $100: compensation call right. Programs delivered to station KOA -TV Denver (General Electric Broad- paid at 32% of all equivalent hours. mul- with network paying its proportionate share casting Co. of Colorado Inc.). Contract dated tiplied by prime -time rate. of interconnection charges. Network rate. Dec. 1, 1967; effective Dec. 24. 1967, for KGVO -TV Missoula. Mont. (KMSO -TV $450 ($475 as of July 5. 1970). Compensation two years and self- renewable for two year Inc.). Contract dated Jan. 6. 1965: effective paid at 30% prime time. periods thereafter. First call right. Pro- Feb. 1, 1965, for two years and self-renew- KOMO -TV Seattle (Fisher's Blend Sta- grams delivered to station. Network rate. able for two -year periods thereafter. First tions Inc.). Contract dated May 25. 1967: $1,034: compensation paid at 33x5% of all call right. Programs delivered to KHO-TV effective July 2, 1967, to July 2. 1969. First equivalent hours over 24 hours monthly. Spokane. Wash., and picked up by KGVO- call right. Programs delivered to station. multiplied by prime-time rate. TV at Its expense. Network rate, $400: Network rate. $1,600: compensation paid at WYEA -TV Columbus. Ga. (Eagle Broad- compensation paid at 30% of all equivalent 30% prime time. casting Co.). Contract dated Feb. 24. 1970: hours, multiplied by prime -time rate. NBC effective Aug. 1, 1970 (or as soon as station will also pay $500 per month towards inter- CBS commences operation). to Aug. 23, 1970. connection cost. Formula: Same as ABC. No first call right. Programs delivered to KSWS-TV Roswell. N. M. (Bryant Radio AT &T testboard in Columbus and picked up KMST(TV) Monterey -Salinas. (Mon- and Television Inc.) Contract dated Dec. Calif. by station at its expense. Network rate. 1, 1967, to Oct. 1. 1969. and self- renewable terey-Salinas Television Inc.). Contract $150: compensation paid at 30% of all for two -year periods thereafter. First call dated Sept. 20. 1968; effective from date equivalent hours, multiplied by prime -time right. Programs delivered to KCBD -TV Lub- station began operation for two years. First rate. by at call right. Programs delivered to station. bock. Tex.. and picked up KSWS -TV KTVB(TV) Boise, Idaho (KTVB Inc.). its expense. Network rate, $304; compensa- Network rate, $82; compensation paid at of all equivalent hours over 32% prime time. Deduction Is equal to 60% Amendment dated March 2. 1970, amends tion paid at 32% network rate. current contract to specify compensation as 24 hours monthly, multiplied by prime -time 30% of all equivalent hours, multiplied by rate. KLZ-TV Denver (Time-Life Broadcast prime time rate (plus $40 per equivalent Broad- Inc.). Nov. 10. 1966: effective Amend- KFYR -TV Bismarck. N. D. (Meyer Contract dated hour for interconnection charges). casting Co.). Contract dated Dec. 15. 1967, Sept. 11, 1966, to Sept. 10. 1968. and self- ment dated Nov. 26, 1969, amends current 1965: effective renewable for two -year periods thereafter. contract to change network rate to $398 replaces one dated March 29. to sta- Dec. 15, 1967. to Sept. 26. 1969, and self- First call right. Programs delivered as of March 1, 1970. renewable for two-year periods thereafter. tion. Network rate. $982: compensation paid to 32% time. KTSB(TV) Topeka. Kan. (Studio Broad- First call right. Programs delivered at prime casting System). Contract dated Sept. 26. WDAY -TV Fargo, N. D.. and picked up by WCTV(TV) Thomasville. Ga. (John H. 1967, replaces one dated March 8. 1967; KFYR-TV at its expense. Network rate. Phipps Broadcasting Stations Inc.). Con- effective Dec. 28, 1967, to March 25, 1968. $250; compensation paid at 25% of all tract dated Oct. 22, 1966: effective Oct. 2, First call right. Programs delivered to equivalent hours, multiplied by prime -time 1966. to Sept. 20. 1967. and self -renewable AT &T testboard in Kansas City, Mo., and rate. NBC will pay $30 per month for each for two-year periods thereafter. First call picked up by station at Its expense with equivalent hour toward Interconnection right. Programs delivered to station. Net- network paying $3.000 per month between charges. work rate, $538; compensation paid at 32% Jan. 1, 1970, and Dec. 31, 1971, for inter- prime time. Deduction equal to 60% network connection and $2.500 per month thereafter. WIMA-TV Lima, Ohio (WLOK Inc.). Con- rate. Network rate. $94: compensation paid at tract dated Dec. 1, 1967; effective Dec. 1, WCCO -TV Minneapolis (Midwest Radio- Television Inc.). Contract dated Nov. 15. 1966; effective Sept. 11, 1966, to April 3. 1967. and self- renewable for two-year periods Please send thereafter. First call right. Programs de- SUBSCRIBER livered to station. Network rate. $1.590: compensation paid at 32% prime time. SERVICE WTOK -TV Meridian. Miss. (Southern Tele- vision Co.). Amendment dated March 30. 1 year $10 1970, amends current contract to increase adeaSting network rate from $468 to $493 as of Oct. 11EBME$Ygyfffy 7F FV 19l oN AH 2 years $17 4, 1970. 3 years $25 Name Position KHQA -TV Hannibal, Mo.- Quincy. Ill. (Lee Canada Add $2 Per Year Enterprises Inc.). Amendment dated March Foreign Add $4 Per Year 30, 1970, amends current contract by increasing network rate from $538 to $563 as Company 1970 Yearbook $11.50 of Oct. 4, 1970. Business Address February Publication WBNS-TV Columbus. Ohio (WBNS-TV Home Address Inc.). Amendment dated March 30, 1970. amends current contract to Increase network Payment enclosed State Zip rate from $1,239 to $1.289 as of Oct. 4, 1970. City Bill me WBIR -TV Knoxville, Tenn. (Multimedia Inc.). Amendment dated March 30, 1970. D. C. 20036 amends current contract to Increase network BROADCASTING, 1735 DeSales Street, N.W., Washington, rate from $748 to $798 as of Oct. 4, 1970.

KWTX-TV Waco, Tex. (KWTX Broad- address label from a regent Issue, or print old nddrsu Nov. 15. 1966: ADDRESS CHANGE: Print new address above and attach casting Co.). Contracted dated two weeks fer mailing labels are add d one to two Issues In draw. effective Sept. 11. 1966. to Dec. 22, 1967, l .ludlap tip sede. Please allow processing,

BROADCASTING, May 4, 1970 75 Sioux Falls, S. D. -FCC notified that Initial decision released Feb. 27 proposing Summary of broadcasting grant of application to Eider C. Stangland and Wallace L. Stangland as Sioux Empire Broadcasting Co. for CP for new AM at Compiled by FCC, April 1, 1970 Sioux Falls became effective April 20. (Doc. Not 17174). Ann. April 27. On Air Tota/ On Air Total Licensed STA* CP's On Air CP's Authorized Call letter applications Lee R. Schoblom Lake Havasau City, Commercial AM 4,260 2 17 4,280 70 4,3511 Ariz. Requests KFWJ. Commercial FM 2,044 0 67 2,111 122 2,233 Lawrence County Broadcasting Corp., Commercial TV -VHF 493 2 15 509 15 524 Louisa, Ky. Requests WVKY. Commercial TV -UHF 131 0 49 180 120 300 Total Radio Inc., Appleton, Wis. Requests Total commercial TV 624 2 64 689 135 824 WYNE. Educational FM 382 0 24 406 49 455 Educational TV -VHF 75 0 5 80 5 85 Educational TV -UHF 96 0 12 108 11 119 Existing AM stations Total educational TV 171 0 17 188 16 204 Applications ...Special Temporary Authorization Includes 25 educational AM's on nonreserved channels. KCSM San Mateo, Calif. -Seeks CP to Includes two licensed UHF's that are not on the air. change frequency from 90.9 mc., to 89.3 me.: install new trans.; change TPO 10 kws: ERP 46.7 kw. Ann. April 22. WLVH Hartford, Conn. -Seeks operation 1967, to April 1, 1969, and self-renewable for Final action of trans. by remote control from 1241 Main two-year periods thereafter. First call right. Street, Bridgeport, Conn. Ann. April 21. Programs delivered to station. Network Cameron, Mo.- Cameron Radio Inc. Broad- rate, $187; compensation paid at 30% of all cast Bureau granted 1360 kc; 500 w -DA -D WWWC Wilkesboro, N. C. -Seeks CP to equivalent hours over 24 hours monthly, P.O. address: Box 221 Cameron. Mo. 64429. increase power from 1240 kc, 100 w -U to multiplied by -time rate. Estimated construction cost first - 1240 kc, 250 w, 1 kw-LS, U; install new prime $27,978.30: trans. Ann. April 24. KVOO -TV Tulsa, Okla. (Central Plains year operating cost $35.000. Revenue $40,800. Principals: John B. Bowers, president of Final Enterprises Inc.). Contract dated Dec. 1, board of directors, et al. Mr. Bowers is ele- actions 1968, replaces one dated Sept. 27, 1954: mentary school principal. Action April 20. KAWW effective Dec. 1, 1968, for two years and Heber Springs, Ark. -Broadcast self-renewable for two-year periods there- Actions on motions Bureau granted mod. of CP to extend com- after. First call right. Programs delivered to pletion date to Oct. 10. Action April 17. station. Network rate, $865; compensation FCC added three Alabama station li- KREO Indio, Calif. - Broadcast Bureau paid at 3335% of all equivalent hours over censees - Piedmont Service Corporation granted license covering changes: specify 24 hours monthly, multiplied by prime -time (WRFS-AM -FM), Alexander City; Radio type trans. Action April 20. rate. Alabama, Inc. (WNUZ(AM), Talladega: El- more Service Corporation (WETU(AM), WLVH Hartford. Conn.-Broadcast Bu- WGAL -TV Lancaster, Pa. (WGAL Tele- Wetumpka -and Radio Alabama Network. reau permitted remote control. Action April vision Inc.). Contract dated Feb. 27, 1968: sales agency, as parties to hearing proceed- 23. effective April 1, 1968, to Jan. 1 1970, and ing on AM application of Clanton Broadcast- WJBS Deland, Fla. Broadcast Bureau self -renewable for two-year periods there- ing Co., Clanton, Ala. Clanton application granted renewal of license.- Action April 23. after. First call right. Programs delivered to was station. Network designated for hearing Jan. 14 with ap- WAYR Orange Park. Fla.- Broadcast Bu- rate, $1,500; compensation plication of Martin Lake Broadcasting Co.. reau granted paid at 33;5% of all equivalent hours. mul- Alexander City, Alabama. Both applicants license covering use of former tiplied by prime -time rate. main trans. for auxiliary purposes only, Ac- seek new daytime stations on 1590 kc with tion April 20. WEHL-TV 1 kw (Does. 18782 -3). Action April 22. Philadelphia (U. S. Communi- WLAG Lagrange, cations Corp.). Contract dated March 16, Hearing Examiner Frederick W. Dennis - Ga.- Broadcast Bureau 1970, replaces one dated March 7, 1969: ton in Las Cruces, N. M. (Marvin C. Hanz), granted CP to change ant.-trans. location to effective 406 Greenville Street, La Grange, Ga., and Dec. 31, 1969, for two years. No AM proceeding, denied motion by Las operate trans. by remote control from main first call right. Programs delivered to sta- Cruces Broadcasting Co. for dismissal of studio tion. Network rate, $550; compensation paid application; granted motion by Hanz for location; condition. Action April 17. at 25% of all equivalent hours, multiplied waiver or modification of publication re- KBOI Boise, Idaho Broadcast Bureau by prime -time rate. quirements for limited purpose of consider- granted license covering- changes. Action ing Hanz' non -conforming publication in April 20. KCOO -TV Aberdeen, S . D. (KSOO -TV light of issues specified in order of review Inc.). Contract dated March 12 1970, re- board released March 25: denied motion in WKLO Louisville, Ky.-Broadcast Bureau places one dated Dec. 15, 1967; effective all other respects (Doc. 18714). Action April granted license covering CP's to Increase Feb. 6, 1970, for two years and self- renew- 22. daytime power, install new day trans.; able for two-year periods thereafter. First change daytime DA, add nighttime MEOV: call right. Programs delivered to KSOO -TV Hearing Examiner Millard F. French in specify type trans. Action April 20. Sioux Falls, S. D., and picked up by KCOO- Natick, Mass. (Home Service Broadcasting AM proceeding, set certain pro- WTIX New Orleans -Broadcast Bureau TV at its expense. Network rate, $164: Corp.), granted mod. of license to operate trans. compensation paid at 30% of all equivalent cedural dates and scheduled hearing for 7 (Docs. 18640 -1). Action April 21. by remote control from 332 Carondelet hours, multiplied by prime -time rate. NBC July street, New Orleans for daytime operation. will pay $500 per month for interconnection. Hearing Examiner Isadore A. Honig in Action Elmhurst and Wheaton, both Illinois (Du- April 21. WRCB -TV Chattanooga (Rust Craft Broad- page County Aa Inc. and County WCCM Lawrence, Mass.- Broadcast Bu- casting of Tennessee Inc.). Contract dated Broadcasting Co.). proc eeding, deferred reau granted CP to Increase tower height March 19, 1970, replaces one dated Dec. 1, ruling on motion to produce documents for to support FM ant.; conditions. Action April 1967; effective March 1, 1970, for two years by 17. and self -renewable for two inspection and copying Central DuPage -year periods Broadcasting until after action on pending WLAU Laurel, Miss.- Broadcast thereafter. First call right. Programs de- reconsideration motion of DuPage County: Bureau livered to station. Network rate. $608; com- granted CP to change ant.- trans. location to pensation paid further ordered time for responding to in- 15th street extended west at Tallahoma at 30% of all equivalent terrogatories of Central DuPage extended Laurel. hours over 24 hours monthly, multiplied by to later date to be specified by subsequent Creek, Action April 17. prime-time rate. order following action on reconsideration KWK St. Louis - Broadcast Bureau KCBD -TV Lubbock, Tex. (Bryant Radio petition (Does. 16965-6). Action April 24. granted mod. of CP to change ant.-trans. and Television Inc.). Contract dated Dec. Hearing Examiner Forest L. McClenning location to 0.5 miles south of US 40-66 on 1, 1967, replaces one dated July 1, 1960; in Jacksonville, N. C. (Seaboard Broadcast- Chouteau Island, northwest of Granite City. effective Dec. 1, 1967, to July 1, 1968, and ing Corp. and Senncland Broadcasting Sys- Ill. Action April 21. self-renewable for two -year periods there- tems Inc.), AM proceeding, ordered Broad- KOIL Omaha -Broadcast Bureau granted after. First call right. Programs delivered cast Bureau, by April 24, to deliver to ex- CP to change MEOV Action April 17. to station. Network rate, $561; compensation aminer letters from Lois M. Manion dated KBUB Broadcast paid at 33%% of all equivalent hours over Aug. 29, Sept. 14, Oct. 8, Dec. 5, all 1968: Sparks. Nev.- Bureau 24 hours monthly, granted mod. of CP to extend completion multiplied by prime -time letter dated May 16, 1969; and statement to 10. rate. dated Sept. 26. 1968 (Does. 18549 and 18813- date Oct. Action April 17. 4). Action April 20. KFUN Las Vegas, N. M.- Broadcast Bu- KING -TV Seattle (King Broadcasting Co.). reau license covering use of former Amendment dated March 12, 1970. amends Hearing Examiner Forest L. McClenning granted in Jacksonville, N. C. (Seaboard Broadcast- main trans. as auxiliary trans. Action April current contract to change network rate to 20. $1,500 as of April 1, 1970. ing Corp. and Sencland Broadcasting Sys- tems Inc.), AM proceeding, granted request WMSJ Sylva, N. C.-Broadcast Bureau by Seaboard Broadcasting Corp. and ex- granted CP to change from 1480 kc. 5 kw -D tended to May 4 time to file responsive to 680 kc, 250 w, 1 kw-LS. DA -N, U.; change New AM stations pleadings to motion for production of docu- ant. -trans. location to 0.1 miles west of ments (Docs. 18549, 18813-4). Action April Beta, N. C., and change type trans. condi- Application 21. tions. Action April 16. Bethel, Alaska- Bethel Broadcasting Inc. Other actions KBND Bend. Ore.-FCC granted applica- Seeks 700 kc, 10 kw-D, P.O. address: c/o tion by KBND Inc.. licensee. to change Dr. Charles M. Northrip, University of Review board in Golden, Colo., AM pro- facilities on 1110 kc from 1 kw. 5 kw -LS. Alaska, College, Alaska 99701. Estimated ceeding, Doc. 18710, granted to extent in- DA-2, U, Class II to 1 kw, 10 kw -LS, DA- construction cost $53,793.77; first-year ope- dicated and denied in all other respects, N, U. Class II. Corrects previous entry. Ac- rating cost $30,000; revenue none. Prin- petition to enlarge issues. filed March 18 by tion April 3. cipals: Ray Christiansen. temporary presi- Broadcast Bureau. Action April 23. WMBT Shenandoah, Pa.- Broadcast Bu- dent of non -profit corporation. Mr. Chris- Miami Bible College Inc., Miami- Broad- reau granted license covering changes: tiansen is Alaska state senator. Ann. April cast Bureau granted request for SCA on 67 specify type trans. Action April 20. 16. kc. Action April 21. WTRN Tyrone, Pa.- Broadcast Bureau

76 (FOR THE RECORD) BROADCASTING, May 4, 1970 PROFESSIONAL CARDS

JAMES C. McNARY -Established 1926 - COHEN & DIPPELL JANSKY & BAILEY CONSULTING ENGINEERS Consulting Engineer PAUL GODLEY CO. Formerly GEO. C. DAVIS Consulting Engineers Suite 402, Park Building CONSULTING ENGINEERS 6400 Goldsboro Road 527 Munsey Bldg. 1812 K St., N.W. Box 798. Upper Montclair, N.I. 07043 Bethesda, Md. 20034 783 -0111 Wash.. D.C. 20006 296 -6400 1301) 229 -6600 Phone: 1201) 746 -3000 Washington, D. C. 20004 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

COMMERCIAL RADIO A. D. Ring & Associates GAUTNEY & JONES Lohnes & Culver EQUIPMENT CO. CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Everett L. Dillard, Gen. Mgr. Munsey Building District 7 -8215 Edward F. Lorentz, Chief Engr 1771 N St., N.W. 296 -2315 2922 Telestar Ct. 17031 560 -6800 PRUDENTIAL BLDG. Washington, D. C. 20004 347 -1319 WASHINGTON, D. C. 20036 Falls Church, Va. 22042 WASHINGTON, D. C. 20005 Member AFCCE Member AFCCE II ember AFCCE Member AFCCE

MOFFET STEEL, ANDRUS & ADAIR A. EARL JR. SILLIMAN, KEAR & KENNEDY CULLUM, CONSULTING ENGINEERS & KOWALSKI CONSULTING ENGINEERS 2029 K Street N.W. 1302 18th 5t., N.W. Hudson 3 -900( 711 14th St., N.W. INWOOD POST OFFICE Washington, D. C. 20006 D. DALLAS, TEXAS 75209 Republic 7 -6646 WASHINGTON, C. 20036 12021 223 -4664 12141 631 -8360 Washington, D. C. 20005 (301) 827 -8725 Member 11 AFCCE ember AFCCE Member AFCCE Member AFCCE

HAMMETT & EDISON JULES COHEN CARL E. SMITH JOHN B. HEFFELFINGER CONSULTING ENGINEERS & ASSOCIATES CONSULTING RADIO ENGINEERS

Cr 8200 Snowville Road Radio Television Suite 716, Associations Bldg. 9208 Wyoming PI. Hlland 4 -7010 Box 68, International Airport 1145 19th St., N.W., 659 -3707 Cleveland, Ohio 44141 San Francisco, California 94128 Washington, D. C. 20036 Phone: 216 -526 -4386 14151 342 -5208 KANSAS CITY, MISSOURI 64114 Member AFCCE II ember AFCCE Member AFCCE

VIR N. JAMES RAYMOND E. ROHRER E. HAROLD MUNN, JR. A. E. Towne Assocs., Inc. CONSULTING RADIO ENGINEERS Consulting Radio Engineers BROADCAST ENGINEERING Application and Field Engineering TELEVISION and RADIO CONSULTANT 345 Colorado Blvd. -80206 ENGINEERING CONSULTANTS 427 Wyatt Bldg. Phone: (Area Code 303) 333 -5562 727 Road Washington, D. C. 20005 Box 220 TWX 910 -931 -0514 Industrial San Carlos, California 9407U Phone: 347 -9061 Coldwater, Michigan -49036 DENVER, COLORADO 1915) 592 -1394 Member AFCCE Member AFCCE Phone: 517- 278 -6733

Associated Communications Consultants JOHN H. MULLANEY ROSNER TELEVISION ORRIN W. TOWNER and ASSOCIATES SYSTEMS WALTER J. STILES Consulting Engineer Suite 71, Suite 1621, Tucson House ENGINEERS -CONTRACTORS 1150 Connecticut Ave., N.W. 11008 Beech Road Tucson, Arizona 85705 29 South Mall 792 Washington, D. C. 20036 1602) -2108 Anchorage, Kentucky 40223 Phone 202 -223 -1180 Plainview, N.Y. 11803 LUKE O. HODGES Member AFCCE 1516) 694 -1903 15021 245 -9673 12141 351 -3820

TELCOM, INC. GUY C. HUTCHESON SPOT YOUR FIRM'S NAME HERE contact Offering The Services Of To Be Seen by 100,000 Readers BROADCASTING MAGAZINE 817- 261 -8721 -among them. the decision mak- Its Registered Structural N.W. ing station owners and manag- 1735 DeSales St. Engineers P. 0. Box 808 ers, chief engineers and techni- Washington, D. C. 20036 8027 Leesburg Pike 1100 W. Abram cians- applicants for am fm to for availabilities McLean, Va. 22101 facilities. and facsimile -1022 Arlington, Texas 76010 ARB Continuing Readership Study Phone: 12021 638 (703) 893 -7700

COMMERCIAL RADIO CAMBRIDGE CRYSTALS RTV International, Inc. MONITORING CO. PRECISION FREQUENCY RADIO PROGRAM CONSULTATION PRECISION FREQUENCY MEASURING SERVICE Sheldon Singer SERVICE MEASUREMENTS SPECIALISTS FOR AM -FM -TV Vice President AM -FM -TV 405 Park Avenu 445 Concord Ave. 103 S. Market St. New York, N. Y. 10022 DIRECTORY Mass. 02138 Lee's Summit, Mo. Cambridge, 12121 421 -0680 Phone Kansas City, Laclede 4 -3777 Phone 16171 876-2810

77 BROADCASTING, May 4, 1970 granted license covering changes. Action censee to forfeit $700 for repeated failure April 20. to matte or record field intensity measure- Final action WEYA Bayamon, P. R.- Broadcast Bu- ments and for repeated over -modulation. Ac- *Berrien Springs, Mich.-Andrews Broad- reau granted license covering changes in tion April 22, casting Corp. Broadcast Bureau granted FM; ant. height minus 49 ft.; remote con- KDFL Sumner, Wash. -FCC ordered for- 90.9 mc, 17 kw. Ant, height above average trol and studio location to 74 Mayaguez St., feit $200 for willful and repeated violation terrain 300 ft. P.O. address: c/o Mike H. San Juan. Action April 20. in that station's application for license re- Mottle'', University Postal Station. Berrien 49104. cost WQOK newal was not filed until 93 days past due Springs Estimated construction Greenville, S. C.- Broadcast Bu- date of November 4, 1968. Action April 22. $66,016; first-year operating cost $30,000; reau granted CP to install new trans. for revenue none. Principals: Robert H. Pierson. auxiliary use on 1 kw non -DA-D and 1 kw WVRC Spencer, W. Va. -FCC reduced $500 president, board of trustees of Andrews Uni- DA -N. Action April 20. forfeiture and ordered to forfeit $100 for versity, et al. Action April 16. WGOW repeated failure to maintain operating power Chattanooga - Broadcast Bureau within limits of 90 to 105 per cent of li- Actions on motions granted license covering use of former main censed power. Action April 22. trans. as auxiliary trans.: granted license Hearing Examiner Charles J. Frederick In cott -enna changes; change type trans.; rede- KGOS Torrington, Wyo. -FCC reduced Raytown, Mo. (Brinsfield Broadcasting Co.). scribe trans. location and studio location as liability of G. Kath, FM proceeding, granted petition by appli- Pineville Rd., Pineville, Tenn. Action April licensee, tou$100.aAct1 cant for leave to amend application to show 2o. Call letter application acquisition of WRVC(FM) Norfolk, Va. Dallas -Fort Worth, Tex.-FCC granted ap- (Doc. 18529), Action April 24. plications by A. H. Belo Corp., licensee of KPOJ, KPOJ Inc., Portland, Ore. Requests Hearing Examiner Millard F. French in WFAA(AM) Dallas, and Carter Publications KPOK. Catlettsburg, Ky. (K & M Broadcasting Co.). Inc., licensee of WBAP(AM) Fort Worth FM proceeding, scheduled prehearing con- for termination of dual channel sharing Call letter action ference for April 24 (Doc. 18440). Action authorization on 820 kc and 570 kc, and April 21. for WRJS, Southwestern Broadcasting Corp., mod. of licenses to provide for exclusive San German, P.R. Granted WRSG. Hearing Examiner Millard F. French in use of 820 kc by WBAP and 570 kc by St. Johns and East Dewitt, both Michigan WFAA. Action April 22. (Ditmer Broadcasting Inc. and Carmine KBBO Yakima Wash. -Broadcast Bureau New FM stations Broadcasting Co.), FM proceeding, granted granted CP to change ant.-trans. and main joint motion by applicants and rescheduled studio location to Route 1 on Riverside Road Starts authorized certain procedural dates and continued hear- one -half mile south of Riverside Road and ing to Aug. 4 (Does. 18708-9). Action April Moxee Highway, Yakima. Action April 17. KYNO -FM Fresno, Calif.- Authorized pro- 22. WPNS Hurricane, W. Va. Broadcast Bu- gram operation on 95.5 mc, ERP 50 kw. ant. Hearing Examiner Jay A. Kyle in Gehenna reau granted mod. of CP to change ant - height above average terrain 320 ft, Action and Delaware, both Ohio (Christian Voice trans. and main studio location to 0.3 mile April 17. of Central Ohio and Delaware-Gahanna FM east intersection Peach Ridge and Hurricane WETA -FM Washington -Authorized pro- Radio Broadcasting Station Inc.). FM pro- Creek Roads, Hurricane. Action April 21. gram operation on 90.9 mc, ERP 75 kw, ceeding, rescheduled evidentiary hearing for ant. May 18 WISS Berlin, Wis.- Broadcast Bureau height above average terrain 610 ft. Action (Does. 18308 and 18793). Action April granted mod. of CP to extend completion April 16. 17. date to Oct. 1. Action April 23. KPGY(FM) Antes, Iowa -Authorized pro- Other actions gram operation on 91.9 mc, TPO 10 w. Ac- Actions on motions tion April 15. Glendale, Ariz. -FCC notified that initial decision released March 4 proposing grant Office of Opinions and Review in Hender- KLOQ(FM) Lyons Kan. -Authorized proof application to Glendale Broadcasting son, Nev. (1400 Corp. [KBMI] and Joseph gram operation on 105.5 mc, ERP 3 kw. ant. Corp. for new Class C FM on 92.3 mc with Julian Marandola), AM proceeding, granted height above average terrain 175 ft. Action ERP of 78.5 kw and ant. height of 286.5 ft. request by Broadcast Bureau and extended April 9. at Glendale became effective April 23. (Doc. through May 7 time to file exceptions to WUKP(FM) Prestonsburg, Ky.- Author- 18486), Ann. April 27. initial decision (Dots. 16813 -4). Action April 22. ized program operation on 89.1 mc, TPO 10 Review board in Las Vegas, FM proceed- w. Action April 17. ing, Does. 18437-38, stayed until further no- Hearing Examiner Charles J. Frederick in WVCC(FM) Linesville Pa. - Authorized tice action on memorandum opinion and or- Carthage and Jackson, both Mississippi program operation on 101.7 mc, ERP 3 kw. der released March 24 scheduled informal (Meredith Colon Johnston [WECP] and ant. height above average terrain 220 ft. Ac- conference for April 30 in Washington. Ac- Ford Broadcasting Co.) AM proceeding or- tion April 22. tion April 22. dered further prehearing conference scheduled for April 22, cancelled and record closed WESP(FM) Charlotte Amalie, V.I. -Au- Call letter applications (Does. 18487-8). Action April 17. thorized program operation on 101.1 mc, ERP 50 kw, ant. height above average ter- a Broken Arrow Broadcasting Co.. Broken Hearing Examiner Arthur A. Gladstone in rain 1,500 ft. Action April 17. Arrow, Okla. Requests KBKN(FM). Clare and West Branch. both Michigan (Bi- County Broadcasting Corp. [WCRM] and Applications Wayside Broadcasting Corp., Front Royal, Dean W. Manley, Jack E. Kauffman and Va. Requests WFFV(FM). Robert S. Marshall, West Branch, Mich.), Mobile Ala. -Gospel Voice Inc. Seeks 92.9 AM proceeding, designated Hearing Exami- mc, 100 kw. Ant. height above average ter- Call letter actions ner Lenore G. Ehrig as presiding officer: rain 348.6 ft. P.O. address: Route 6. Box Radio Inc., Panama 193. Gulf City, Fla. Grant- scheduled prehearing conference for June 1 Eight Mlle, Ala. 36613. Estimated con- ed WGNE -FM. and hearing for June 29 (Does. 18834 -5). Ac- struction cost $9,135; first-year operating tion April 17. cost $46,800; revenue not indicated. Princi- Charlotte County Broadcasting Corp.. pals: Dick Braswell, president of non -stock Punta Gorda, Fla. Granted WCCF -FM. Hearing Examiner Arthur A. In Louisburg Gladstone corporation, et al. Mr. Braswell Is pastor of Rice County Broadcasting Inc., Lyons, and Mebane, both North Carolina Eight Mile. Ala. Baptist Church. Ann. April Kan. Granted KLOQ(FM) (Franklin Broadcasting Inc. [WYRN] and 24. Radio Mebane-Hillsborough Inc.). AM pro- Lincoln University, Lincoln University, ceeding. designated Hearing Examiner David Norway, Me.- Oxford Hills Radio Com- Pa. Granted WLIU(FM). I. Kraushaar as presiding officer: scheduled munications Inc. Seeks 105.5 mc, 2.5 kw. prehearing conference for June 1 and hear- Ant. height above average terrain 324 ft. ing for June 29 (Does. 18836 -7). Action April P.O. address: 13 Maple Street, Norway 17. 04268. Estimated construction cost $15.455: Existing FM stations first-year operating cost $16.280; revenue Hearing Examiner Forest L. MeClenning $24,000. Principals: Arlene M. Knight, presi- Application in Smyrna, Ga. (Laurence N. Polk Jr. dent (84.615%), Martha B. Nason, treasurer. [transferor] and Times Journal Inc. and and Clyde E. Nason, clerk- secretary (each WQIK -FM Jacksonville, Fla.-Seeks oper- M. W. Kinney Jr. [transferees]), transfer 7.6925%). All principals are teachers in ation of trans. by remote control from 1295 of Control of Jonquil Broadcasting Co.'s Maine. Ann. April 24. Gulf Life Drive Suite #2 of Mall. Jackson- WYNX, granted request by Times-Journal ville. Ann. April 21. Inc. and M. W. Kinney Jr. to extent that Dillon, Mont.- Vigilante Broadcasting Co. certain procedural dates rescheduled and Seeks 98.3 mc, 1 kw. Ant, height above av- Final actions hearing continued to June 2 (Doc. 18784). erage terrain 480 ft. P.O. address: Box 950. KUZZ-FM Bakersfield, Calif. Broadcast Action April 23. Dillon 59725. Estimated construction cost - $13,500; first -year operating cost $16.500: Bureau granted CP to change trans. loca- Hearing Examiner Herbert Sharfman in revenue $7,200. Principals: Burt H. Oliphant. tion to Mount Adelaide, 16 miles east of Minneapolis (Midwest Radio-Television Inc.), president (70 %). Peggy S. Oliphant, secre- Bakersfield; install trans.: change type ant.: renewal of licenses of WCCO-AM -TV. sched- tary, Leslie H. Smith, vice president, and make changes in ant. system; ERP 4.3 kw: uled oral argument for April 23 (Action Adelia L. Smith, treasurer (each 10 %). ant. height 1340 ft.: remote control per- April 20) : rescheduled oral argument to Principals own respective interests in mitted. Action April 17. April 27 (Doc. 18499). Action April 21. KDBM(AM) Dillon and 45 %. 45 %. 10 %, and KVHS(FM) Concord, Calif. - Broadcast Fines 10%, respectively, of KANA(AM) Anaconda, Bureau granted license covering new FM. both Montana. Ann. April 24. Action April 20. WINT Winter Haven. Fla. -FCC ordered *Columbia, C. The Benedict College. to S. - KPER(FM) Gilroy, Calif.- Broadcast Bu- forfeit $200 for willful and repeated fail- Seeks 90.9 mc, 15.8 kw. Ant. height above reau granted license covering new FM. Ac- ure to observe equipment performance meas- average terrain 222.6 ft. P.O. address: Har- tion April 20. urements requirement. Action April 23. den and Blending Streets. Columbia 29204. KIGO St. Anthony, Idaho -FCC ordered to Estimated construction cost $43,120; first- KJML(FM) Sacramento, Calif. - FCC forfeit $500 for repeated failure to file copy year operating cost $36.100: revenue none. denied request by Town and Country Broad- of contract for services of operator within Principals: Dr. Benjamin Mays. chairman of casters Inc., licensee. to waive hearing and thirty days, failure to inspect trans. equip- board of trustees, et al. Mr. Mays is presi- grant or deny station's application for li- ment at least five days each week and fail- dent emeritus of Morehouse College. Ann. cense renewal (Doc. 18773). Action April 22. ure to have maintenance log available. Ac- April 23. WTYD(FM) New London. Conn.-Broad- tion April 22. Longview, Wash. -Lower Columbia Col- cast Bureau granted license covering new KWPR lege. Seeks 89.9 mc, 10 w. P.O. address FM. Action April 20. Claremore, Okla. -FCC notified of 1600 Maple Street, Longview 98632. Estimated apparent liability forfeiture of $500 for vio- WQIK -FM Jacksonville, Fla. - Broadcast lation of logging rules. Action April 22. construction cost $9.477: first -year operating Bureau permitted remote control. Action cost $8.270: revenue none. Principals: Dr. April 22. WKVA Lewistown, Pa -FCC directed David Story, president- secretary, board of Central Pennsylvania Broadcasting Co.. 11- trustees, et al. Ann. April 21. (Continued on page 85)

78 (FOR THE RECORD) BROADCASTING, May 4, 1970 CLASSIFIED ADVERTISING

Payable in advance. Check or money order only. Help Wanted 30f per word -$2.00 minimum. Situations Wanted 25f per word -$2.00 minimum. Display ads $40.00 per inch. 5" or over billed at run -of -book rate-Stations for Applicants: If tapes or films are submitted, please send $1.00 for each package Sale, Wanted to Buy Stations, Employment Agencies, and Business Opportunity to cover handling charge. Forward remittance separately. All transcriptions, pho- advertising require display space. Agency commission only on display space. tos, etc., addressed to box numbers are sent at owner's risk. BROADCASTING All other classifications 35g per word-$4.00 minimum. expressly repudiates any liability or responsibility for their custody or return. for blind box number. Deadline for copy: Must be received by Monday for publication next Monday. No charge Please submit copy by letter or wire. No telephone calls accepted without Address replies: c/o BROADCASTING. 1735 DeSales St., N.W., Washington, D.C. confirming wire or letter prior to deadline. 20036.

RADIO Announcers Technical Help Wanted Management continued continued New Jersey suburban station seeks an experienced Announcer-salesman for upper New England net- Combination directional AM and full power stereo FM general manager. Must sell and direct others. Great work station. Excellent opportunity. Box D -147, in Northeast needs transmitter technician. Oppor- opportunity for proven salesman who knows broad- BROADCASTING. tunity for beginner with first class ticket to learn casting. Box D -241, BROADCASTING. all aspects of radio engineering. Send information Mid day personality sought by one of America's and salary requirements to Box E -19, BROADCAST- Manager or sales manager who wants to get into finest major market rockers. Exceptional opportunity ING. management. Excellent opportunity, good financial for mature professional whose effort, commitment return for producer- Eastern fulltimer. Please send and dedication are consistently above average. Must Staff technician: Needed at once for an aggressive resume to: Box E -26, BROADCASTING. be experienced and a fierce competitor. Send current growing, top 40 radio station. Great Mid -Western tape, resume and pic to Box D -170, BROADCAST- city. number one station. Must have first phone, Work in Tampa Bay in beautiful sunny Florida. ING. no announcing. Reply to Box E -67, BROADCAST- This top 30 market, number 1 rated, Drake type ING. rocker needs a strong no- nonsense, shirt -sleeve East coast small market announcer, some sales. sales manager capable of directing a five man sales Send tape, photo and resume. Box D -264, BROAD- If you are mature, have a good background and in department and handling local accounts and agen- CASTING. broadcast engineering; If you are a self- starter and cies. Liberal starting salary and fringe benefits. take pride in your work; If you're qualified to Call Mr. Karp, prepaid 813-733 -6967. New jersey easy listening station seeks announcer/ handle 5kc D /500w DA night (remote control); If newsman with at least one year experience. Send you are, you're worth five figures, a vehicle, plus Sales manager who can sell and create enthusiasm tape, resume to Box D -269, BROADCASTING. fringe benefits to us. Rush resume with photo to and hustle in the sales department. A growing Bernie Baker, Vice President- General Manager, young chain including both radio and television. Southern California AM -FM needs experienced DJ WDAK Radio, Box 1640, Columbus, Georgia 31902. If you like hard work and unlimited opportunity with first phone. Bright personality. $500. Send contact John Burgreen, Adler Broadcasting Corpora- resume, tape and returnable pic. Box E -7, BROAD- 5.000 watt AM and 50,000 watt FM has opening tion, 1111 Park Avenue, Baltimore, Maryland 21201. CASTING. for experienced first class studio and transmitter engineer. No board work. Excellent equipment and Sales A real pro, with minimum five years experience. pleasant working conditions. Starting salary com- Outstanding opportunity. Metropolitan market. mensurate with ability and experience. Write or Self starter needed to take over active account list Your tape will be returned. Box E -27, BROAD- call, John D. Davey, General Manager. WMIX, Mt. in choice medium California market. Can produce CASTING. Vernon, Illinois, 618 -242 -3501. five figure income. Need real radio man. Send MOR morning man with Please send resume complete resume to Box D -168, BROADCASTING. Chicago -land- experienced Engineering position available. first phone. Tape, resume to Box E -45, BROAD- and salary requirements to chief engineer, WTRX 48501. Muzak is ripe and saleable. Clean, booming, eastern CASTING. Radio, P.O. Box 1330, Flint, Mich. Or call area needs self starter. Great opportunity. Box collect 1313) 743 -1150. creative personality at top D -188, BROADCASTING. Opportunity for bright, rated New England MOR- contemporary. Medium Tape, re- NEWS Somewhere there's a sales manager and a salesman market. Strong commercial production. for our small market chain of stations. Must have sume to Box E -53, BROADCASTING. Experienced newsman needed by one of the coun- most respected rock stations. Must be management potential. Send full information with Farm Director with some experience wanted at tries highly edit and present top flight news- first reply to Box E -44, BROADCASTING. KOLT, Scottsbluff, Nebraska. High school and some able to gather, consistency. A fine opportunity for a college necessary. Good salary. KOLT is a 5 kilo- casts with North Carolina station expanding needs salesman news pro. If you have a mature voice watt CBS affiliate. dedicated for mostly regional work. Resort area. Salary, com- and are a cut above the average, send current mission, travel, insurance. Excellent opportunity for Immediate opening, top wages to experienced top tape, resume and pic to Box D -176, BROADCAST- man who is interested in growing with station. announcer. Send tape, picture and resume to Box ING. Write Box E -55, BROADCASTING. 1300, KOLY, Mobridge, So. Dak. Large soul and MOR Midwestern AM -FM needs Attention: Mississippi, Alabama, Georgia. Have im- Join the Saginaw Valley's leading MOR, 10-2 -nod versatile newsman. Write, announce, report. mediate opening with good account list in strong time slot opening soon. Good pay, good benefits. nay good for young man with experience in smaller North Florida market. CBS MOR station. Resume Writing experience helpful, on air experience a markets. Equal opportunity employer. Box D -221, must. Send tape and resume to Jack Loehr. Program and salary requirements -first letter. Box E -77. BROADCAST I NG. BROADCASTING. director, WBCM AM -FM, 8th Adams, Bay City Mich. #1 contemporary, medium market, looking for looking for West Coast sales pro. experienced news director. Strong on local, net Radio producer opening, rock jock. first phone, #I Established products and company track record. Immediate affiliate, good fringe benefits-an excellent family station Midwest market. Send resume, air check, expenses. in confidence -Box town and a friendly professional staff. Send re- Salary plus Write photo. Manager, WITY, Danville, Illinois. E -94, BROADCASTING. sume, photo and tape to Brix E -38, BROADCAST- Lively, tight, D.J. wanted for successful, modern, ING. Salesmen-with grass roots experience, come to MOR AM:FM station in Long Island's Hampton. the city. New station has openings for four sales- Send non- returnable tape and resume to: Paul Good newsman wanted for top -rated AM -FM corn - men to sell and service IM plus market. Get in Sidney, Program Director, Box 815, WLNG, Sag oination. Medium New England market. Must be on the ground floor of these new account lists. Harbor, N.Y. digger, some feature work. Tape, resume to Box Contact: Bill Maclver, General Sales Manager, E -54, BROADCASTING. WELA, Elizabeth, New Jersey. 201 -965 -1530. Salesman- announcer, experienced for good medium market AM -FM operation. Excellent working con- Fulltime station in college community, N.C. needs Madison, Wisc. -#I AM music /news -#I FM MOR ditions, fringe benefits and salary. Send audition experienced man for sports, news, some regular stations have career opportunity for young salesman tape, snap shot and personal data in confidence. board work. Good opportunity. Write Box E -89, on way up, strong on creativity. Six station Mid - J. A. Gallimore, WSNW, Seneca, S.C. BROADCASTING. West group seeks man with management potential to sell AM /FM combination. Our people earn far Looking for bright and personable top 40 lock; Coed midwestem newsman wanted by management more, enjoy excellent living conditions, opportunity 25ish with medium market experience who is ready believing local news is programing backbone. Sports for management and stock interest. WISM, Madison, to move up in desirable part of southern California. opportunity. Dale Low, KLSS/KSMN, Mason City, Wis. A Mid -West Family station. Resumes to: P.O. Box 5193, San Diego, California Iowa. 92105. Work in Tampa Bay in beautiful sunny Florida. Need immediately an aggressive, experienced, enter- This top 30 market, number I rated, Drake type Leading contemporary station in beautiful Grand prising, news director. Must be able to direct two rocker, has opening for two strong salesmen. Junction, Colo. interviewing for combination PD /dj/ other news men. Ability to write news specials, Liberal starting salary and fringe benefits. Call production pro sharp on detail. Current PD appointed documentaries and assist management with edi- Mr. Karp, prepaid 813- 733 -6967. manager. Company owned by famous entertainment torials a must. Professionals only for this challeng- personalities and is now seeking second radio sta- ing position. Top salary and many fringe benefits. New York northeast area broadcast equipment sales- tion. Excellent opportunity for a dedicated broad- Want a man who wants to settle down and dedicate man. Sales experience desirable but not necessary. caster. Call Don Bittle, 303- 243 -1230. himself to this community of 60,000. Send picture, A strong technical background in television broad tape and resume or call Jack Gennaro, WEHR, casting is essential. Call or write the Grass Valley Sharp, young rock jock for Colorado swinger. Tight Wisconsin Rapids, Wisconsin. Group, c/o Gravco Sales Incorporated, Station board, no screamer. Contact Don Bittle, 303 -243- Plaza East, Great Neck, N.Y. phone 516- 487 -1311. 1230. Northern Ohio station in city of 25,000 is looking All replies confidential. for an experienced News Director. Send complete Technical information including resume, tape, picture and Announcers salary requirements to WTTF, Tiffin, Ohio 44883. Openings for first -class ticketholders for trans- Experienced announcer in top 50 market, Northeast. mitter- studio maintenance. Excellent salary. Modern News director for AM -FM small market affiliated MOR format. Immediate opening. Rush tape, re- equipment. AM and FM. Send name and phone with ABC. Include resume and 71 tape with reply. sume. Box D -81, BROADCASTING. number to Box D -140, BROADCASTING. WVSC, Somerset, Pa.

BROADCASTING, May 4, 1970 79 NEWS continued Management continued Announcers continued Aggressive station in small market radio in Kansas Broadcaster's broadcaster. fully versed in program- Soul jock, limited experience, ambitious and good. looking for experienced full time news man to ing, production, sales, FCC requirements, administra- 27, third endorsed. Will relocate anywhere. Pro- build local news department. Limited board shift. tion, agency relations, promotions, community af- fessionally trained in N.Y,C. Box E -58, BROAD- 913 -543 -2151. fairs, etc. Able to perform in various executive CASTING. positions at the same time. Currently general Programing, Production, Others manager of station group and associated regional Mature announcer, 12 years radio. Dependable, networks. I have a comfortable salary, many fringe co- operative. Prefer small station. First phone. Box

benefits, but desire move because I have exhausted E-66, BROADCASTING. SAVE, save save! If this is your type of commercial advancement possibilities in this market. $25,000 continuity, save your time. Don't bother answering plus security and opportunity to grow that my G&W, first phone, last position, morning man at this ad. But if you are a talented and devoted copy present employers offered me give top 50, 5kw. Sales also. Box E -73, BROADCASTING. and production freak who can handle the mundane will you reliable, dependable and responsible management. Box administrative functions of a well- equipped con- E -72, BROADCASTING. DI- contemporary format, 8 years experience, third, tinuity department in one of America's most pro - draft free, 27. Box E -78, BROADCASTING. gressive radio stations, send all now. Pros only. General manager. Experienced in AM /FM cable TV. Box E -22, BROADCASTING. Strong sales. Presently employed, no hurry. Only Top 90 personality, heavy voice, solid production, those sincere need reply to Box E -84, BROAD- tight board, strong news. Third, married. Prefer CASTING. East Coast. Consider all. Box E -79, BROADCAST- Situations Wanted Management ING. William Shaw, general manager, experienced in Attention a all group owners. Need young, experienced, phases, solid background, Experienced, three months. Professionally trained. sales oriented man? Presently co -owner GM small now available. Telephone 301- 933 -2350. Tight board, good news. Anywhere. 3rd. 213 -463- midwest market. Desire new challenge as head of 7540. Box E -81, BROADCASTING. your organization. Excellent industry references, 11 Nashville based broadcaster. 20 years experience. years experience. Reply Box D -186, BROADCAST- 10 years success major market programing. 22, BA, 3rd endorsed. Would like small to medium ING. 2yz years general and sales management. Blue chip market. Some experience, need more. 312- 627 -2247. references. Dick Buckley, 615- 758 -5419. Will relocate. Box E -83, BROADCASTING. 16 years in small to major market, as chief engineer, DJ, program director, now sales manager in First phone top 40 available. Young, medium market. man, young. professional Good record, family Sales articulate, experienced. Eight years with current All inquiries answered. Reply Box D -193, BROAD- power Medium market mid -western salesman, 1969 billing station near Chicago. Relocate anywhere in CASTING. large over $100,000, wants sales and sports opportunity market for reasonable salary. Box E -85. BROADCASTING. Pulsa rated #1 in 12- station market. 7 years com- and /or sales management opportunity. Box E -4 BROADCASTING. mercial experience, degree in broadcast manage- Attention small markets, 3rd announcer ment. Managed college station, ready for program phone wants first break . . . phone 218 -681 -5424, 8 directorship at station that believes in program Need sales? I sell. 12 years experience, commission am to 6 pm weekday Box E -88, BROADCASTING. integrity as the key to big sales. Box D -205, or ? Journalism graduate, 39. Can invest, manage. BROADCASTING. Rockies or midwest. P.O. Box 2, Cheyenne, Wyo- ming. Calling Florida. Good voice, proven heavy commercial pull: Cars, homes, furniture, finance, General manager. prefer Would major adult oriented clothes, food, beverages, sports, outdoors, services. station with problems. hard working, Honest, re- Announcers Veteran broadcaster, tight MOR or country board. sponsible family man with good reputation. Fifteen No floater, currently employed, excellent refer- years sales and management experience. Presently Dentist, experienced, tight board, MOR, third en- ences. Need a big one a month. You'll make sales manager for leading station in top twenty dorsed, creative, versatile, broad background den- money. Box E -95, BROADCASTING. markets. Eager to accept the challenge of General tistry, medicine, psychology, authoritative news- Manager. Box D -234, BROADCASTING. caster, writes selling copy. Available for fillers, Want back into sports. Experienced play-by spots, public all -play. service, science specials, etc. Man- Willing worker. 219 -287 -0842. New Hampshire, Upper New York, Vermont stations. hattan, and N.J. area. Box D -127, BROADCASTING Can you the help use of a veteran broadcaster who Top twenty market number one rated MOR after- has managed, Ambitious young man, top 40, sold, programed, promoted stations? some experience, noon drive. Available now. 513- 825 -5472. If you will pay me a nominal living salary, plus part /full time. Draft exempt. Box D -192, BROAD- incentive, write, Box E.G. BROADCASTING. CASTING. Eastern metro PD thrives on creative adult -young Manager, 20 years executive level seeks challenging Maintenance oriented first phone, good construc- adult personality air work and programing. Best administrative opportunity. Experienced all phases tion and troubleshooter wants chief or assistant - references. Morgan St. Germain, 126 Huntington, radio. Active civic affairs. Will relocate. (305 238- lock and news if necessary. Must be productive. Hartford, 203 -547 -0848. 7620. Box E -14, BROADCASTING. Prefer Florida operation. Experienced AM -FM direc- tionals and remote control. Employer knows this AFRTS trained, looking to settle in northeast Ohio Husband /wife team, 30 years combined experience ad. Box D -181, BROADCASTING. with family. Also worked in stereo FM. Third phone. in broadcasting, seeking management position in CMR#1, Box 1438, APO Seattle 98742. small station in southwest or southeast. Husband Beginner /3rd endorsed, BA, young married, some has experience in radio and television as announcer, experience at college station. Want jock show at 3rd ticket endorsed, 1 yr. experience, married, good and director, writer and program director. Strong on small north or southeast station. Special interest production air work, prefer Oregon or production. Wife experienced in traffic continuity, and knowledge of early jazz and blues, but will Northwest. Call 293 -4900, Libby, Montana. "On air" work. Desirous of putting experience to be happy with any type format. Box D -213, BROAD- work in the management field. Salaries negotiable. CASTING. Over 10 years in the biz. Great production, dramatic news, crack copy, sparkling DJ Moving expenses mandatory. Box E -16, BROAD- /talk shows. CASTING. Now #1, medium market MOR. Experience, strong And a first phone. Dial a winner. 216- 385 -3909. production, college grad, 3rd endorsed. Available phone beginner, Broadcast executive age 48-extraordinary success lune 8 as jock or program director. Box D -216, First Don Martin graduate. Needs job in radio. in building stations. 20 years experience BROADCASTING. Rock preferred. Kevin Stern, Box general 4396, North manager (absentee ownership) I1 years 400,000 Hollywood, California 91607. market. Increased billing five fold. Impeccable Square at liberty. Good carriage -trade talker, copywriter. 3rd endorsed. Phone code 408, 805, 415 First phone beginner. Married. Looking for first credentials. Why not invest in an interview? I can locales job. Big voice MOR. increase your billing thousands. No high pres- preferred. Call 408-758 -3097. Box D -232, Military complete. Will re- by locate. Broadcasting sure operations please. Medium or large southeast, BROADCASTING. School graduate. Call (714- 442 -4371) or write Jerry Squadrito, 1337 Wind- southwest or Pacific markets preferred. Box E -21. BROADCASTING. MOR personality -PD medium majors only. Con- mill Rd., El Cajon, California 92020. temporary, articulate. Management, production, Experienced DJ Manager, South Florida. Currently manager major copy, traffic, news, on- camera TV. Family man. with 3rd endorsed. Working full - References. time, wish to relocate. Tight suburban NYC. Very strong sales. First ticket, Box D -248, BROADCASTING. board, dependable, will travel. Phone Mike Snovitch, 609- 345 -1725. family man. 15 year pro all phases. Box E -28, BROADCASTING. Personality, first phone. Looking for top 40 or FM rocker. Box D -249, BROADCASTING. 1st phone, Bill Wade School graduate, veteran. Wondering what to do with that radio George R. Zama, 17023 Burton, Van Nuys, Calif. property Versatile disc jockey with 91406. 12131 344 -1949. having real potential and yet losing money due tight board /authoritative to lack of capable management? Thinking of selling newscaster. Creative with commercials, radio /TV, third endorsed, 1st phone music lover. Experience limited. because you know of no other way? Consider best copywriter and best dramatic 512- find- rendition 333 -0737. ing the right man who after his appraisal of your awards, "Solo Combo Show" and Radio Broadcasting Certificates, experienced and property will give you accurate projections as to college. Box E -10, BROADCASTING. Several years experience in COW announcing and its potential and hit those on can projections the programing. Position desired immediately in nose. This man has highest recommendations, either Beginner. Trained, but no experience. Determined or both capacity or will consider some sales. Call terrific success record, is an outstanding commu- and eager. Third endorsed. run Scott Stephenson, 218 -525 -2818, Duluth, Minne- nity leader and family man with present prestige Can tight board. Box E -13, BROADCASTING. sota. positidn in radio management. Will discuss future in face face to meeting only, bringing full resume Contemporary top 40 DJ. Lively personality. Good let phone, broadcast school grad. Service complete. to that meeting. When you are sold on this top experience, veteran. Box E -17, BROADCASTING. Some experience but still new to the field. 23 notch management, incentive secure him. In will years, single. Vance, 230 S. Orange Ave., Fallbrook, stead of selling let this expert trouble shooter "David Frost Type" announcer, disc jockey, news- Calif. 92028. have suitable options to purchase over long period caster, (English citizen) professionally trained in in meantime and make money for you. Interested? New York, bright, charming, intelligent performer. Third phone beginner looking for first job. Pro- Write Box E -32, BROADCASTING. Box E -20, BROADCASTING. fessionally trained. Resume and tape on request. Call Robert Banks, 503- 981 -0692. Write Heavyweight manager. Route 1, sales Organized planner and Young announcer seeking position with rhythm and Box 312A, Woodburn, Oregon. producer. Leader who lives and breathes selling. blues or FM station that programs the same. Avail- Real professional. Box E -47, BROADCASTING. able immediately. Box E -39, BROADCASTING. Technical Metromedia; former vice president and general Announcer, twenty-six, nine years experience, mili- manager for this prestigious group. Want similar tary completed. Desire to settle in Western United Construction, repair first phone wants chief or situation medium to large market. Excellent record. States. Will send tape, resume. Box E -5I, BROAD- asst. Prefer Florida. Jock, news if necessary. Em- Box E -56, BROADCASTING. CASTING. ployer knows this ad. Box D -182, BROADCASTING.

80 BROADCASTING, May 4, 1970 Situations Wanted Programing, Production, Others Technical continued Chief engineer: No 1st class needed. Need not be 'Technical continued extremely creative. For opportunity in big time not Read the excellent article, "Looking Ahead to ETV, 2500 MC- N.Y.C. area. Salary dependent continued on qualifications. Dick Lassey, 1 Burrows Place, Radio in '70's ", Broadcasting, April 13. I have a Jamaica, N.Y. Top notch engineer seeks chief engineer /director of format incorporating the "Musts", expressed by engineering position with stable operation. Substan- those experts. Metropolitan South. Box E -34, tial experience all phases AM /FM, some TV. BSEE BROADCASTING. NEWS degree, $18,000 minimum, permanent. Box D -210, Came to California and join a news team as BROADCASTING. Majors only. Prior offers from top 10's and other great majors. Now desire to move. Experienced PD, MD, co -host for noon news. Cal we are looking for is fine New England only, Experienced, reliable chief avail- DJ with college and references. Reply Box E -50, attractive, knowledgeable, good interviewer. reader, out going and friendly. She will join a able. No announcing. Box E -8, BROADCASTING. BROADCASTING. top 25 market CBS affiliate that's moving up. Tired of chief appliance operators? Want an Rating problems? Experienced professional broad- Call collect. Cal Bollwinkol, program manager, 916- 10 experienced chief engineer? Box E -9, BROADCAST- caster in top market looking for program di- ,141 -4041. ING. rector- operations manager position in a large mar ket. If you want big numbers and are willing to Programing, Production, Others Chief engineer -announcer. Negotiation by telephone, pay for top talent with a first phone let me hear from you. 413 -1283. Applicant verification. 1 -215- 748 -8640. -442 Art director for new midwest university. must have extensive experience in television Qualified first phone engineer. Navy fire control Television Help Wanted graphics. Should also be acquainted with produc- school. Four years Navy fire control. Married -two tion graphics for film including animation and children. Pre -med student looking for college or Management print. Salary $11,000 +, Start July first. Box E -37, university job in radio or TV communications that BROADCASTING. will permit attending school. Presently chief engi- Corporate staff position open for ambitious, young neer at FM radio station. Grew up in radio. My man interested in accumulating group management Public relations /publicity director needed by major dad owns radio station. My employer knows about background. Candidates should be 25 to 30 with Eastern market group -owned VHF station. Person- minimum this ad. Must have salary equivalent to 5500. college degree. Minimum 3 years sales experience able, creative, self- starter. One year either in cash or fringe benefits. Contact Brice in medium or large market necessary. Send resume broadcast or related experience. Send resume, Palmer, 806- 659 -2529. Or write c/o Radio KBMF- and salary requirements to Box D -222, BROAD- salary requirements to Box E -57, BROADCASTING. FM, Spearman, Texas. Available June 1. CASTING. An equal opportunity employer. News Grahm Junior College, Boston, Massachusetts has Sales openings for September, 1970 in the following areas: Attention South, Southwest, West Coast majors: Chairman, Department of Communications -mini- newsman 12 years experience-dependable-college Top 20 market VHF network affiliate, in midwest mum requirements: Masters Degree; five years pro- degree wants air shift or writer- editor slot. Box has great opportunity for a hard driving, strong fessional television -film experience; teaching and D -197, BROADCASTING. closing salesman. Excellent immediate opportunity administrative experience. Television instructor- plus promotion potential for person who proves minimum requirements: Bachelors Degree (Masters I know how to write, edit, produce and deliver a himself. Send short resume with telephone number preferred); five years professional broadcast experi- creative, professional newscast. Now producing and to Box D -159, BROADCASTING. An equal oppor- ence. Instructor- Broadcast Journalism- minimum anchoring major market #1 rated news show. If tunity employer M /F, requirements: Bachelors Degree (Masters preferred); your station needs a news director- anchorman, five years professional broadcast journalism experi- write now. Box D -231, BROADCASTING. TV rep salesman. Leading independent TV station ence, both radio and television. Send complete representative needs man for N.Y. sales staff. resume and financial requirements to: Edward L. College graduate with major market station seeks Either local /national, radio/TV sales background Kerr, Jr., Dean of Faculty, Grahm Junior College, position in news or programing IR or TVI. Avail- or solid experience in buying Spot TV essential. 6t2 Beacon Street, Boston, Massachusetts 02215. able immediately. Box E -1, BROADCASTING Salary plus commission. Profit sharing. Other benefits. Our men know of this ad. Send resume to play -by -play back- Television News director with college level Box E -91, BROADCASTING. ground all sports. 10 years first phone with engi- Situations Wanted Management neering experience. Strong in remotes; interviews; Upper midwest, medium market has immediate open- operations; talk shows; production; copy; traffic; ing for experienced TV salesman. Excellent account Heavyweight. Local /regional /retail sales. Mature, mature family man. No debts. No problems. $150 list and growth potential. Group operation offering personable, professional broadcaster. No place to your expense. minimum plus talent. Interview good pay and excellent fringe benefits including grow in present top 50 market seeks change. Box Available on two weeks notice. Automation experi- retirement program. Send complete resume to Larry E-11. BROADCASTING. ence. Prefer full timer or AM -EM mid -west or M Harris. General Sales Manager, KAUS TV, medium Box E southwest small or market. -3, Box 577, Austin, Minnesota 55912. Sales oriented mana -er, Aggressive, creative and BROADCASTING knowledgeable. Get full story. Box E -46, BROAD- CASTING. Reliable, top -quality, all- around newsman from Announcers board to desk to tapes to air seeks summer -fall Program manager -producer- director. Age 35, major swing replacement AM -FM radio, N.Y.C. commut- Opportunity open with progressive TV station in market experience in setting up programing- produc- ing area. Network experience and references. Box a top 30 mid -south market for youthful experienced ing news, public affairs. UHF /VHF will consider E Preferably some weather -5, BROADCASTING. on- camera announcer. with CATV programing slot in West. Box E -60, BROAD- repurting experience. Send resume and tape to CASTING. News man with ssvvy. 10 years in major markets. Box D -242, BROADCASTING. Available Can dig /write and deliver with authority. Operations manager in medium market area wants immediately. Bcx E -15, BROADCASTING. Technical advancement opportunity. 10 years experience. All phases of programing, promotion, production. Box Experienced Newsman available, approx. $200.00 E -65. BROADCASTING. week. 717- 755 -2743 or Box E -43, BROADCASTING. Two first class engineers for radio -TV operation in medium Wisconsin market. Experience desirable. TV station manager with twenty years experience grad with fresh Youth and experience. College Good salary and fringe benefits. Send resume and in TV sales, programing, and operations. Impressive ideas. Full experience all aspects news-gathering, phone number. Box D -240, BROADCASTING. references. Box E -74, BROADCASTING. writing, delivery. full use tape. Top field reporter. NY Last two years local news -oriented suburban Experienced engineer to accept responsibility for College television administrator desires association City 10kw AM /FM. Seeking position where news AM -FM -TV in Northeast medium sized market. with developing community college, university or counts. Top references. Box E -49, BROADCAST- S lary open. Excellent working conditions Good junior college television department. Commercial ING. :,enefits. Contact Box E -68, BROADCASTING im- television and academic teaching experience in all mediately. facets of TV management, sales, programing, news, Newsman wants major market position, midwest. affairs and production. leg- public Box E -76, BROAD- Experienced. Broads?sting degree, thrives on New York -Binghamton. Dependable person with first CASTING. work. Box E-61, BROADCASTING. class license to handle UHF transmitter and studio potential for the right operation. Growth person. Former attorney. 17 years TV. Local /national phone wants news, sports. DI, Cali- sales First prefers Salary commensurate with experience. Call chief management and station manager, top 25 market. fornia, Arizona, New Mexico. Box E -86, BROAD- engineer, WBJA -TV, or program director, WBJA -TV, Strong program oriented. Excellent reputation all CASTING. Binghamton, New York. 772 -1122. phases of industry. President, State Broadcasters Association. Lee Marts, 3217 West 82nd Terr., Newsman, sportsnster, community-oriented pro- Wanted engineers with FCC first class license. Only Leawood, Kansas 66206 Phone 913- 649-0342. gramer, Texas am New England news award win- experienced need apply. Fully colorized station ner, desires news or programing post West of operation. Ampex, GE and Norelco color equip- Announcers Mississippi. 15 years experience. Available immedi- ment. Excellent pay and benefits. Please send ately. John Callarman, 15 York Ave., Watertown, resume to C. lannucci, C.E., WNHC, 135 College Announcer with news, sports, weather, commercial Mass. 02172. 617- 926 -2677. Street, New Haven, Connecticut 06510. experience wants to move into top 30 markets, Married, stable, reliable. Box D -163, BROADCAST- Newscaster -announcer seeking experience. College New south Florida Public /TV station building engi- ING. grad in speech, Broadcasting School grad, prior neering staff. First class engineers familiar with military service. William Lenox, 309 Circle Drive, all phases studio and VHF transmitter operation. Top rated talent in top fifteen TV market. Heavy Lake Bluff, Illinois 60044. Excellent pay and benefits. Send complete resume experience, very professional, very good. Host daily to George Dooley, G.M., WPBT, 1410 N E. 2nd talk variety show, movie host, news, features, Production, Others Ave., Miami, Fla. 33132. sports color. Resume and tape on request. Box Programing, E -69, BROADCASTING. Male copywriter wishes relocate Connecticut. Re- Studio maintenance supervisor for New York City quest resume, samples 203 -658-6196 or Box D -250, UHF station. Must be thoroughly familiar with Technical BROADCASTING. Ampex 1200 VTR's and Color Terminal equipment. First maintenance expert, strong with with phone, on engi- Union scale salary commensurate experi- neering, transmitters. Box D -199, BROADCASTING. Music director: Presently with outstandingly suc- ence. Send resume to: Fred M. Samuel, Chief Engi- cessful FM, seeks wider horizons. Has absolute neer, WXTV Channel 41, 641 Main St., Patterson, Chief engineer with ten years experience in all faith in well- programed FM stations. Box E -33, New jersey 07503 or call 12011 345 -0041. An phases of broadcasting desires change. Box E -2, BROADCASTING. equal opportunity employer. BROADCASTING.

BROADCASTING, May 4, 1970 81 Television Situations Wanted Programing, Production, Others FOR SALE Equipment Technical continued continued continued

Chief engineer, 17 years television experience, con- Film director -20 years experience in major market. Immediately available, large quantity 3M 399 or struction, proof, administration. operation, live, film Booking, scheduling, complete department super- Memorex 78V used tape. Low passes. 27 minutes highband VTR color, microwave. CATV, desires vision. Desires relocation in New York State or usable tape per reel, price includes metal reel and relocation. Box E -23, BROADCASTING. Northeast. References. Box E -52, BROADCASTING. shipping case. $37.50 per reel in quantities of 10 reels or more, quantity discount over 50 reels. NEWS Television program manager with diversified affiliate Many other oargains in used television equipment. and independent programing, film buying and pro- Write, wire or phone Ed Ries and Associates, Weather man wants to relocate. Highly rated mem- duction experience. Box E -75, BROADCASTING. 414 No. Alfred St., Los Angeles 90048. (213) ber of A.M.F. currently with station in top 5 651 -5080. major markets. Is interested in market of 750,000- Wanted To Buy 1,000,000 east, west but preferably south. Box MISCELLANEOUS D -247, BROADCASTING. Equipment l'll make your news program the most distinctive, Deejaysl 11,000 classified gag lines. $10.00. Un- and -looking package in conditionally guaranteed. Comedy catalog free. attractive, professional used 250, 1 kw & 10 kw AM and We need 500, Edmund Orrin, Mariposa, Calif. 95338. town. Experienced producer -editor, writer, and re- FM transmitters. No junk. Guarantee Radio Supply porter. Only interested in a station which is serious- Corp., 1314 Iturbide St., Laredo, Texas 78040. Games, intros, breaks, one liners, ly concerned with news. Box D -263, BROADCAST- gimmicks, Wain all in one package! Monthly. $2 ING. to storming, sample. 16" Transcriptions. Want buy Sonny Dunham/ News-features Associates, 1312 Beverly, St. Louis, MacGregor 1166, 2444 and 2491. Also interested Mo. Chief photographer, 15 years experience all phases in odd lots or complete libraries of Langworth TV news photography, desires position director of Capitol, Associated, World, Standard, Thesaurus photography or documentary for TV group or sta- Let major market personalities write for you. Fresh and AFRS, and their catalogues/indexes, with or up -to -the minute hip comedy monthly. Free sample tion. Box E -24, BROADCASTING. without their libraries. Want also 16" acetate air - and comedy brochure -Contemporary Comedy, 726 checks of dance band remotes, network radio shows, Chestnut Street, Suite B, Philadelphia, Pa. 19106. Chief cameraman, 15 years chasing fire trucks and etc., back to 1930. Call collect Wally Heider, 213- police cars . time for change . desires 465 -8000 or write to 6373 Selma Ave., Hollywood. FCC position as news director or assistant in medium 1970 tests- answers for first class license. Plus California 90028. Command's self study ability test. Proven. $5.00. market. Box E -25. BROADCASTING. Command, Box 26348, San Francisco 94126. Transmitting equipment for UHF station including Two man anchor team. Write, dig and produce as antennas, tuned to or tunable to channel 32, 43, as anchor news show. Buy and get total D.J. one liners! Write for free samples, and also well both 61 and used equipment suitable for small UHF 18 years broadcast experience. Young men with receive details on: California Aircheck T;,;tis, Voice stations. Box E -59, BROADCASTING. Drop -ins, D.I. Source Cuide, and much more! proven talent . . Look good together and will move the same way. Will consider all worthwhile Command Productions, Box 26348, San Francisco Wanted to buy: Used tower -self supporting, 300- 94126. offers. Box E -36, BROADCASTING. 400 ft. Mobile unit, B&W. Box E -92, BROADCAST- ING. Newscaster-excellent delivery and appearance. Prizes- Prizes! Prizes! National Brands for promotions, contests, programing. No barter. or trade Experienced writer -reporter. Minimum $20,000. Box Need a Nems Clarke or Wilkinson field strength better! For fantastic deal, write or phone: E-40, BROADCASTING. meter. Call 415- 685 -1480. Radio Features, Inc., 166 E. Superior St., Chicago, man in five market looking Illinois 60611, call collect 312- 944 -3700. Number two top station Used 150' -200' Blawknox tower. Contact lack Du- for number one position. Over ten years experience Gazette -News, P.O. Box 621, Texarkana. shane, Computerized FM frequency Engineering As- as news director, anchorman, reporter. Box E -41, Texas 75501. 214- 793 -3151. search. BROADCASTING. sociates, Inc., Post Office Box 510, Versailles, Kentucky 40383, Telephone; 606- 873 -8311. Still photographer. 8 years experience (all phases FOR SALE still photography) desires starting position as Want to hear from aircheck collectors having sta- TV newsreel photographer. Available July when Equipment tion tapes from the 1950's and 1960's. Box E -42, military complete. Resume. Box E -62, BROADCAST- BROADCASTING. ING. Coaxial -cable -Heliax, Styroflex, Spiroline, etc. and Music wanted. The music library of the "Interna- Experienced female newsman -reporter. MOC -SOF- fittings. Unused mat'I -large stock -surplus prices. tional Broadcasters Society" wishes to collect a features. College graduate. Presently employed - Write for price list S -W Elect Co.. Box 4668, Oak- comprehensive selection of American instrumental seek larger market. Box E -82. BROADCASTING. land, Calif. 94623. phone 415- 832 -3527. recordings ranging from jazz, Country & western, MOR contemporary, and ever- greens to classical and Former Los Angeles Times staff writer with major Complete Collins ?IA transmitter and phasing unit. semi- classical. The budget of the society is too market TV experience seeks on camera news posi- now operating. Also large number of extra parts limited to allow the purchase of new recordings, and Can be seen in operation for is tion. I work exceptionally well from notes. I other supplies. therefore the appeal being made to American ra- interview and write with style. As broadcaster a few days yet. Phone 803 -246 -2112 for appoint- dio stations for second hand LPs and 45s in- rea- and newspaperman I've ridden freights, driven a ment. sonably good condition. The IBS is not seeking taxi, visited nudist camps, covered the Vietnam charity. but regrets it can only offer nominal pay- War and reported the city hall police beat. Will Tower fabrication, erection and maintenance. used ment for these records. Preference will be given to Tower Inc., send VTR and writing samples. Box E -87. BROAD- tower equipment. Coastal & Welding, large collections, such as complete or near com- CASTING. P.O. Box 984, Tallahassee, Florida. Phone 904- plete music libraries from radio stations. Please 877 -7456. submit your offer, with asking price, to the New Former NBC staff cameraman in Vietnam seeks York office of the International Broadcasters Soci- position in news or documentary field. lohn Coates. CATV G ETV operations. Packard Bell model 9200 ety, 22 East 42nd Street, New York 10017 --c /o 703 -22nd St., Santa Monica, Calif. 90402. TV camera. All solid stale circuitry. Vidicon with Mr. Cogent Bernald. The Secretary General of the 4:1 electric zoom lens. Operated about IS0 hours. IBS will be flying to New York from Europe in Best offer accepted. D -267, BROADCASTING. mid -May to make final selections and arrange trans- Programing, Production, Others fer to the Secretariat in Holland, ITA type RC -IA remote control system: Complete S years radio -television experience. Top 10 market, with 20 position studio and transmitter units. Used Rock and MOR PD's. Here's a sustaining program 4 years college. Seeking move up. Box D -119, in FM operation four 141 years. You need it, we of contemporary Christian music that holds an BROADCASTING. got it, make us an offer. Box D -268, BROADCAST- audience. Now on 10 stations including top San ING. Francisco rocker. Send for audition tape. Gospel Director seeks position with fast paced production Sing Time. Box 5511, San Diego, Calif. 92105. department. 4 years production experience; variety, Collins 10KW FM transmitter, 830F -IA. Complete commercials, news, documentaries. 3 years film ex- with stereo generator. spare tubes. Also 6 bay INSTRUCTIONS perience. Resume and references. Box D -208, BROAD- 37M antenna and 250 feet of lS/e Heliax. Used CASTING. one year. Box E -70, BROADCASTING. FCC License and Associate Degree in Electronics earned mostly by home study. Free catalog. Gran- Production East. Three years studio and remote ex- H J 7 -50 Andrews Heliax I/" Air coaxial transmission cable jacketed RG 319 MIL SPEC 12,000 tham Schools, 1505 N. Western, Hollywood, Cali- perience, including directing. Vet. Degree. Married. fornia 90027. Box D -254, BROADCASTING. feet available 6 -2000' reels -perfect surplus -test reports available. 50% of factory price -can be cut and terminated to order at tremendous savings. First Class FCC License theory and laboratory Film director currently employed by major group in Brokers invited. For FM broadcast-communications training six weeks. Be prepared . . . let the station in tcp 10 market, desires new challenge -microwave -radar-Action Electric Sales, 1633 N. Masters in the nation's largest network f 1st class responsibilities. Bcx E -12, BROAD- and additional Milwaukee, Chicago, 312- 235 -2830. FCC licensing schools train you. Approved for vet- CASTING. erans° and accredited member National Association For sale. A pair of Schafer Model SA -100 spot lo- of Trade and Technical SchoolsO °. Write or phone Experienced children's show host, or production cators equipped with Ampex 351 record and play- the location most convenient to you. Elkins Insti- assistant available. Box E -18, BROADCASTING. back. Make offer, Frank Carman, KLUB, Salt Lake tuteaee in Texas, 2603 Inwood Road, Dallas, Texas City. 75235. Phone 214- 357 -4001. Art & photo supervisor, 10 years in graphics, 5 years in TV, 15 years. Interested? Box E -29. Angeniux -Zoom lens -F.15 -150 mm., I:I.9. Type Elkinseee in California, 160 South Van Ness, San BROADCASTING. 10 x 1 Sc. No. 1101922. WIMS, Michigan City, Francisco, California 94102. Phone 415- 626-6757. Indiana. Production enthusiast with moral stability, trained Elkins In Colorado, 420 South 10- Conrac CKC -l7R 8&W 17" monitors w /3 -pos Broadway, Denver, & experienced in art, TV & theatrical Colorado 80209. Phone 303-744 -7311. photography, switcher. Excellent. Little usage. $200 ea. $1700 arts. Wish to join staff childrens shows. producing all. 305 -667 -2767 or RM, 4350 SW 60 Pl., Miami, E BROADCASTING. Box -30, 33155. Elkins in Florida, 1920 Purdy Avenue, Miami, Flor- ida 33139. Phone 305 -532 -0422. Art dir. & photographer heavy in graphics & Self -supporting 225 ff- $2.250.00; Guyed ISO ft. cinematography. Seeking Southern film & TV art -$300.00. Bill Angle, 919- 752 -3040, Box 55. Elkins ° °e In Georgia, 51 Tenth Street at Spring, studio. Box E -31, BROADCASTING. Greenville, N.C. N.W., Atlanta, Georgia 30309. Phone 404 -872 -8844.

82 BROADCASTING, May 4, 1970 INSTRUCTIONS INSTRUCTIONS Sales continued continued continued Elkins* In Illinois, 3443 N. Central Avenue, Chicago, Salt Lake City F.C.C. first class license. 5 weeks SALES MANAGER Illinois 60634. Phone 312 -286 -0210. with Ron Bailie School of Broadcast. Phone 801/ 355 -3632. For N.Y. metro classical Elkins in Louisiana, 333 St. Charles Avenue, New format, heavy N.Y. agency Orleans, Louisiana 70130. Phone 504 -525 -2910. F.C.C. first class license. 5 weeks with Seattle and local sales experience. Ron Bailie School of Broadcast. Phone 206/682 -3696. Elkins' in Minnesota, 4119 East Lake Street, Minne- apolis, Minnesota 55406. Phone 612 -722-2726. Box E -48, Broadcasting. Spokane F.C.C. first class license. 5 weeks with i Ron Bailie School of Broadcast Phone 509'624- Elkins' In Tennessee, 66 Monroe, Memphis, Tennes- .j._..-..-.,,-..-.._..-..-_,.-.-.,E. 6878. see 38103. Phone 901- 274 -7120.

Elkins* in Tennessee, 2106 -A 8th Avenue, South, See our display ad under instruction on page 70. TV, 1653 No. Nashville, Tennessee 37204. Phone 615 -297 -8084. Don Martin School of Radio & Cher- RADIO HAS TO BE BELIEVED okee, Hollywood, California. HO 2 -3281. Elkins in Texas, 3518 Travis, Houston, Texas 77002. TO BE HEARD! Phone 713 -526-7637, Phila. & N.Y.C. Your FCC first phone in five weeks. Anouncing courses also available. The American Are you willing to pin your wallet and pro- Elkins in Texas, 503 South Main, San Antonio. of Philadelphia, 726 Academy of Broadcasting fessional future to a radio company that is Texas 78204. Phone 512 -223 -1848. Chestnut Street, 19106. (2151 WA 2 -0605. shooting for the moon? The West Coast sales manager I'm looking for is a believer Elkins in Washington 404 Dexter, Seattle, Wash- Need a 1st phone fast? The Don Martin School . A winner. If you're that man, write to ington 98109. Phone f06 -2921. -622 Accelerated Theory Course (six weeks) not only me lin confidence) and I'll answer you. assures you to obtaining your 1st phone, but it Announcing, programing, production, newscasting, good basic provides you with knowledge of Com- Box E -93, Broadcasting. sportscasting, console operation, disc jockeying and munications Electronics. Our instructors have many all phases of radio and TV broadcasting, All taught years experience in practical electronics and in qualified by highly professional teachers. One of teaching. We use the latest in animated film pres- nation's finest and the most complete facilities entations as well as other visual aids. We have a including our own broadcast Station. Approved for proven record of success. Why take chances with veterans° and Announcers accredited member of NATTS ". second best and Q and A courses. Our next Ac- or Write phone the location most convenient to celerated Class begins June 15, 1970. Call or you. DallasOO Atlanta Chicago' Hous- - °O - - write Don Martin School of Radio Er TV, 1653 N. ton Memphis - - Minneapolis' - Nashville' Cherokee, Hollywood, Calif. HO 2 -3281. New Orleans'.° - San Francisco' ANNOUNCER Since 1946. Original course for FCC First Class Are you Interested in a professional announcing career in radio? Graduate with 3 months of actual Radio- telephone Operators License in six weeks. Ap- 50 KW clear, contemporary MOR, Savvy broadcast training as KSVP -AM and KSVP -FM stereo proved for veterans. Low -cost dormitory facilities Traffic Personality Education, Experience, at school. Reservations required. Several months radio stations in Artesia, New Mexico, Most modern ahead advisable. Enrolling now for July 8. For infor- studios and finest equipment. School of broadcast Pro Involved in show, music, community, mation, references and reservations, write William training is approved by the New Mexico state board Master at Combo timing. No phone calls of education, and is New Mexico's only broadcast B. Ogden, Radio Operational Engineering School, now, please. Air -check resume, whatever 5075 Warner Avenue, Huntington Beach, California school. Room and board available and placement 92647. (Formerly of Burbank, California) assistance after graduation. Learn by actual doing you think we'd find Interesting. at KSVP -AM and FM stereo. Get the facts today. Columbia School of Broadcasting. 33 offices and Write for information to: Dave Button, Manager. Hugh Barr, Program Director enrollment studios in U.S. and Canada. Home 317 West Quay, Artesia, New Mexico 88210. school: 4444 Geary Boulevard, San Francisco 94118 (Not affiliated with CBS, Inc. or any other institu- 520 West Chestnut tion.) Free catalog. RADIO HELP WANTED Louisville, Kentucky 40202 Radio Engineering Incorporated Schools have the finest and fastest course available for the 1st Class VERMONT ASSOCIATION Radio Telephone License (famous 5 week course) Total tuition ;360. Classes begin at all R.E.I. of BROADCASTERS Schools May 25. lune 29 G Aug. 3 Call or write the R.E.I. School nearest you for information. about to send sting listing of n p pl ¡cat i dos. all Categories. to all member stations. If interested R.E.I. in Beautiful Sarasota. the home orrice. 1336 in beautiful Steen Mountain State. send yours AFTERNOON PERSONALITY Main Street, Sarasota, Florida 33577. Call (813) to: VA B Placement Service. Boa SIO. White 955 -6922. Fully approved for Veterans training. River lunation. Nie-mont 05001. No charge. WLW, Cincinnati, Ohio, 150,000 watts NBC( up- tempo, M.O.R. is seeking a humorous, R.E.I. in Fascinating K.C. at 3123 Gillham Rd., entertaining, contemporary afternoon per- Kansas City, Mo. 64109. Call 1816) WE 1 -5444. M n nagement sonality. Top compensation package available Fully approved for Veterans Training. to the person selected. Send resume and * * * * * * * * * tapes to: R.E.I. In Delightful Glendale at 625 E. Colorado St., *** * * * * * * * * * * * * * ** Glendale, California 91205. 244 -6777, CORPO:ATE CONTROLLER Call (213) * Cliff Hunter, Program Director A southwestern broadcasting company with R.E.I. in Históric Fredericksburg at 809 Caroline St., * * AVCO Broadcasting Corporation Fredericksburg, Va. 22401. Call 17031 373 -1441. * multi -radio stations throughout the United * States. The successful candidate should * 140 W. Ninth Street 1970 Tests -answers for FCC first class license. Ohio 3 years Cincinnati, 45202 Plus Command's self -study ability test. Proven! have or more accounting experi- * ,1 equal opportunity employers dl /F. $5.00. Command Productions, Box 26348 -R, San 4c ence and should be prepared to insounx Francisco 94126. complete controllership responsibilities. * -lc Degree in accounting required. Licensed by New York State, veteran approved * Salary >f for FCC 1st Class license and announcer -disc- * $12- $15,000 base. Send resume in con- * jockey training. Contact A.T.S. Announcer Training * fidente to: * News Studios, 25 West 43 St., N.Y.C. 12121 OX 5 -9245. * Box EBO, Broadcasting. American Institute of Radio offers the nation's ir** Fie******** * * ** taF4tKìtit **** NEED IMMEDIATELY finest quality course for your first class license in three to four weeks. Individual instruction. Sales Several newsmen to do news and documentaries Classes start every Monday. Tuition $300.00. both radio and TV. Will consider all applicants although degree in Journalism preferred. Good First phone in six to twelve weeks through tape pay. good benefits, good company to work for. recorded lessons at home plus one week personal Call Collect: instruction in Detroit, Washington, San Francisco, OUTSTANDING Mitch Stanley, WFMJ Broadcasting, Youngs- Seattle or Los Angeles. Our nineteenth year teach- NATIONAL town, Ohio. 216- 744 -8611, We are an ing FCC license courses. Bob Johnson Radio License equal opportunity employer. Training, 1060D Duncan, Manhattan Beach, Calif. 90266. Telephone 213- 379 -4461. BUSINESS PUBLICATION

A.I.R. In Tennessee, 2622 Old Lebanon Road, Nash- has immediate opening for two space sales- Situation Wanted-News ville, Tennessee 37214. 615- 889 -0469. men for Mid -west and South. Knowledge A.I.R. In Florida, Koger Building, Boulevard Center, of broadcast business essential. AERIAL TRAFFIC REPORTER 3986 Beach Boulevard. P.O. Box 16652, Jacksonville, Salary and commission. Pension plan. Health qualified in helicopters and single and Florida. benefits. Rush complete resume. picture. multi -engined aircraft, four years experience in major West coast met- Portland F.C.C. First Class License. 5 weeks with references to: Ron Bailie School of Broadcast, 949 S.W. Oak St., t1l ropolitan market. From your aircraft Phone or mine. Strong background in news - Portland, Oregon 97205. 206/682 -3696. film photography and field reporting, San Francisco F.C.C. first class license. 5 weeks Box E -71, Broadcasting. first phone license. Reply to: with Ron Bailie School of Broadcast. Phone 415/ Box E.35, Broadcasting. 343 -1151.

BROADCASTING, May 4, 1970 83 Situations Wanted Sales Ask us to fill an announcer RETAIL SALES BROADCASTING SPECIALISTS opening at your COORDINATOR AVAILABLE station, and you'll FOR FOR OVERSEAS ASSIGNMENTS the TV STATION REP get surprise SEVEN skilled American broadcasting your life. specialists are completing four -year Leading independent TV station representa- of contract in East Africa and are in- tive needs top man to promote use of terested in assignments anywhere in Spot TV among notional retail chains. Work Our 18 top -notch instructors the world. with represented- stations and rep sales don't teach students en masse - force to develop accounts. Must know we do it individually, one at a Management (TV- Radio) broadcast sales and have knowledge of time. Word by word, phrase by Radio -TV Sales retailing. Excellent salary. Profit sharing. Other benefits. Oste men know of this ad. phrase, newscast by newscast, TV Production -Film -News program by program until every- Send resume to: Radio Administration- Production thing is professionally perfect. Box E -90, Broadcasting. This takes up to two years. But Documentary- News -Information the difference in the announcers Engineering (2) Operations- Maintenance- we turn out is worth it. Training Announcers No one graduates from Columbia All have outstanding records or suc- unless he is top -notch profes- cess. For information on any or all sional material. write: TV PERSONALITY We are seeking n TV personality for our You may have to pay a bit more operation in n lop 30 Market. Rnek- Robert Tomko groundg round in weather and news helpful. for one of these hand -crafted Voice of Kenya be pleasant its approach. Major u ruup cmnpa ny. graduates, but your station will P.O. Box 30456 Box E -64, Broadcasting. sound a lot better. Nairobi, Kenya For a resume, photo and professional audition tape, contact one '.01111 1111 IIIIN 111lll111I Technical of our placement directors. No cost to you or the graduate. Television Help Wanted Wanted: First Class Technicians Management KUAM -TV, Guam ltrna ire (or Kl A \r TV First (lass Licensed Technicians to operate television station KI-AM. Cuant. salary (15,000 annually. round trip travel MARKETING EXECUTIVE expenses gold. minimum 2 year ,ontrart. National electronics equipment manu- Box D -114, Broadcasting. facturer specializing in the television industry needs a highly -qualified, dy- namic marketing executive to head up LIGHTING DIRECTOR comprehensive marketing group. Must Mississippi ETV Authority Seeks Experienced have classic marketing experience and Lighting director for All Color Production: proven ability in: Challenging ground floor opportunity for Na- tional quality productions. 8 Station Network. e Market Analysis Send resume to: Director of Engineering a Market Planning MAET POD 1101 Marijo Rison Jackson, Mississippi 39205 e Product Review Washington, D.C. Customer Service Programing, Production, Others Scope of responsibilities cover advertising, public relations and trade show Professional departments, as well as Direct and Two - Director Group VHF Step Sales and related product plan- operation seeking Professional director strong on creativity with thorough- ning and customer service. Challenging ness. Opportunity for syndicated work as top -management position with an excel- well as local. Minimum of 5 years experi- lent growth opportunity for the right ence in field. Box E -63, Broadcasting. person. Box D -139, Broadcasting. Fer Sale Stations

Dick Good Fla. small daytime $140M terms Ga. small daytime $110M 29% San Francisco Ky. small daytime 80M SOLD Miss. small daytime 75M 20M

SW medium FM 55M cash Iowa medium fulltime C Columbia School 550M terms of Broadcasting N.C. metro daytime 350M 29% Wash. metro fulltime 325M 29% Central medium VHF 1.100M nego East intrl shortwave 1,400M nego Washington Office 4641 Montgomery/ Suite 401 301 - 657 -3190 e. , CHAPMAN ASSOCIATES V7 media brokerage service San Francisco Office 4444 Geary/415-387-3000 2045 Peachtree Road Atlanta, Ga. 30309 Not affiliated with CBS, Inc. or any other institution.

84 BROADCASTING, May 4, 1970 (Continued from page 78) Bureau granted request for SCA on 67 kc. FOR SALE Stations Action April 21. WSAF(FM) Sarasota. Fla. -FCC denied continued request by Stewart Broadcasting Co.. licens- Actions on motions ee. for waiver of rules which prohibits acceptance of application to move which cre- Hearing Examiner Lenore G. Ehrig in ates short -spacing to standard -spaced sta- Hartford and Berlin, both Connecticut tions or assignments and application for ex- (WHCN Inc. [WHCN -FM] and Communi- FOR SALE isting station to change trans. site and fa- corn Media), FM proceeding, continued pre - cilities returned. Action April 22. hearing conference to May 8 (Does. 18805 -6). I. 5km Oklahoma AM single pop. 7,500, 137M Action April 21. 2. Oklahoma AMFM single pop. 8.000. 150M WCCO(FM) Buford, Ga.-Broadcast Bureau Acting 3. Oklahoma AMFM single 10.500, 315M granted license Action Chief Hearing Examiner Herbert pop. covering new FM. Sharfman In Sacramento (Town and Coun- Gene Humphries and Assoc., Inc. April 20. try Broadcasters Inc.), renewal of license Vinita, Oklahoma WLOV -FM Washington. Ga. Broadcast of KJML(FM) denied petition by Intercast Phone 918 -256 -3407 Bureau granted license covering- new FM. Inc. for leave to intervene (Doc. 18773). Ac- Action April 20. tion April 20. KSNN -FM Pocatello. Idaho Broadcast Bureau granted license covering- new FM. Fines Action April 20. WABX(FM) Detroit-FCC ordered to for- fue debía NrottersslInc. WNUS -FM Chicago Broadcast Bureau feit $400 for willful and repeated failure to 3La granted license covering- changes. Action observe equipment performance measure- April 20. ment requirements. Action April 22. 116 CENTRAL PARK SOUTH WXRT(FM) Chicago - Broadcast Bureau WJR -FM Detroit -FCC rescinded apparent NEW YORK, N. Y. granted CP to change trans. and studio lo- liability for $500 forfeiture issued July 25. cation to Intersection of Belmont & La 1969. to Capital Cities Broadcasting Corp. 265 -3430 Vergne Avenues. Chicago: change type trans. Action April 22. and antenna: make change In ant. system: WDHA -FM Dover. N. J. -FCC ordered to ERP 50 kw: ant. height 500 ft.; condition. forfeit $100 for failure to file renewal ap- Action April 21. plication at least 90 days prior to the ex- WSIE(FM) Edwardsville, Ill. -Broadcast piration date of license. Action April 22. LARSON /WALKER & COMPANY Bureau granted mod. of CP to change trans. location to 1950 ft. west U.S. by pass 66 2.4 Call letter application Brokers, Consultants, and Appraisers miles southwest Courthouse In Edwardsville: change type trans. and ant.: make changes KPOK(FM). KPOJ Inc.. Portland. Ore. Los Angeles. Calif. 90067 Wash,. D.C. 20006 in trans. line: remote control permitted. Requests KPOK -FM. 1801 Ave. of the Stars 1725 Eye St., N.W. Action April 24. Century City, Suite 501 Suite 714 213/277.1567 202/223.1553 WEFA(FM) Waukegan. Ill. Broadcast Renewal of licenses, all stations Bureau granted license covering- changes. ,ge_..-.u-..-..-..-..-..-..-.,-..-..-.d Action April 20. Broadcast Bureau granted renewal of Il- censes for following stations and their co- WPFR(FM) Terre Haute, Ind.- Broadcast pending auxiliaries: WANL Llneville, WAYD Bureau granted license covering changes. Ozark, WCRT -AM -FM Birmingham and STATIONS FOR SALE Action April 20. WCTA AndalusiaAndalusia, all Alabama: WGGA 1. PACIFIC NORTHWEST. Exclusive daytime. KSKU(FM) Hutchinson. Kan.-Broadcast Gainesville, Ga.: Hollywood. Fla.: Price $75,000. Terms. Bureau granted license covering changes: WIAC -FM San Juan. P. R.: WISP Kinston, CALIFORNIA. Major market. $400,000. remote control permitted. Action April 20. N. C.: WLAY Muscle Shoals. Ala.; WPVA 2. Terms. Colonial Heights- Petersburg, Va.: WRBL- WEST SOUTH CENTRAL. Exclusive daytime. WSCC(FM) Somerset, KY. - Broadcast TV Columbus. Ga.; WSML Graham and 3. $70,000. Terms. Bureau granted CP to change type ant: WSMY Weldon, both North Carolina; ROCKY MOUNTAIN. Full time. $126,000. make changes In ant. system. Action April WSUZ Palatka, Fla.: WTBF Troy. Ala.; 4. Terms. 17. WTRP La Grange. Ga.; WTYS Marianna WICO -FM Salisbury. Md.-Broadcast Bu- and WXKL(FM) Winter Haven, both Flor- reau granted mod. of CP to extend com- ida. Action April 22. pletion date to June 1. Action April 21. Broadcast Bureau granted renewal of li- WNMR(FM) Marquette. Mich. -Broadcast censes for following stations and their co- L. Stoll Bureau granted CP to change trans. and stu- pending auxiliaries: WABE(FM) and J dpi dio location to Learning Resources Center. WAGA -TV, both Atlanta; WALT Tampa. Northern Michigan University. Marquette: Fla.: WCOV -TV Montgomery. Ala.: WDOL- and ASSOCIATES install new ant.: make changes in ant. sys- AM-FM Athens. WEAS -AM -FM Savannah 6301 Hollywood Blvd. tem: remote control permitted; ERP 320 w. and WETV(TV) Atlanta all Georgia; Los Angeles, California 90028 Action April 21. WEZQ Winfield. Ala.: WGML Hlnesville, Area Code 213.464 -7279 Ga.: WIGO Atlanta. WLBR -AM -FM Leba- KBSB(FM) Bemidji, Minn.- Broadcast Bu- non. Pa.: WLPR(FM) Mobile. Ala.: WLTA- reau granted license covering new educa- FM Atlanta: WMES Ashburn and WOMN Employment Service tional FM. Action April 20. Decatur. both Georgia: WPID Piedmont, WFXM(FM) Jackson. Miss. Broadcast Ala.: WPRM -FM San Juan. P.R.: WQXI- Bureau granted mod. of CP to -extend com- AM-TV Atlanta: WSRS(FM) Worcester, pletion date to Aug. 17. Action April 20. Mass.: WTTI Dalton. Ga.: WTUN(FM) Selma and WWWR Russellville. both Ala- KDNA(FM) St. Louis- Broadcast Bureau bama: WXPQ Eatonton, Ga.: WYND Sara- SnellingóSnelling rranted assignment of license to The Parent sota. Fla.: WYNR -AM -FM Brunswick and World's Largest Professional Employment Service Corporation. WZZW(FM) Augusta, all Georgia. Action KIVE(FM) Glendive. Mont. Broadcast April 20. GARY LYNN Bureau granted license covering- new FM: BROADCASTING DIVISION specify type trans. and ant.; ERP 100 kw. 235 Peachtree St.. Atlanta. Ga. 30303 Action April 20. Other actions, all services (404) 577 -7555 KWHG(FM) Lincoln. Neb.- Broadcast Bu- Hearing Examiner James F. Tierney In reau granted license covering changes: spe- matter of ABC. renewal of authority to de- cify tyne trans.: ant. height 125 ft. Action liver network radio and television programs April 20. to stations in Canada and Mexico, set cer- WROW -FM Albany, N.Y. -Broadcast Bu- tain procedural dates and ordered commence- reau granted CP to make changes in trans. ment of rebuttal presentation to begin May equipment. Action April 23. 18 (Doc. 18606). Action April 22. WQFS(FM) Greensboro. N. C.-Broadcast FCC informed Radio Advertising Bureau Bureau granted license covering new edu- Inc. approval of rule interpretation that ra- cational FM. Action April 20. dio spots promoting new car sales. which it Work is something is distributing to stations. should be logged KORE -FM Springfield- Eugene. Ore. as commercials. Action April 28. Broadcast Bureau granted mod, of CP to- change ERP to 2.60 kw and ant. height to Broadcast Bureau permitted remote con- the handicapped 81 ft. Action April 17. trol for following: WROD Daytona Beach, Fla.: KCWS -FM Ellensburg, Wash. Action WFIL -FM Philadelphia- Broadcast Bureau April 17. granted license covering changes. Action can do. April 20. KSTI(FM) Springfield. S. D.- Broadcast Bureau granted license covering new educa- Translator actions Hire them. tional FM: specify type trans. and ant. Broadcast Bureau granted CP's to replace Action April 20. expired permits for changes In following VHF translators: KO2EN. KO4EK and KIZZ -FM El Paso, Tex.- Broadcast Bu- KO5DU, all Orderville. KO8FJ. K1OFJ and reau granted license covering new FM: ERP K12HD all Alton, all Utah. Action April 23. 27 kw: ant. height 1160 ft. Action April 20. The President's Committee Broadcast Bureau granted licenses cover- KWED -FM Seguin. Tex.- Broadcast Bu- ing changes for following VHF translators: on Employment of the Handicapped reau granted mod. of CP to change type K11DN, KI3DH and KO9DI Little America. trans. and ant.: ERP 38 kw: ant. height Mountain View. Fort Bridger, Opal and Washington, D.C. 20210 130 ft. Action April 21. Lanetree, all Wyoming. Action April 22. KMIH(FM) Mercer Island. Wash.- Broad- Round Valley Unified School District. Co- cast Bureau granted license covering new velo, Calif.- Broadcast Bureau granted CP educational FM. Action April 20. for new VHF-TV trnnslator to serve Co- KPQ -FM Wenatchee, Wash. - Broadcast velo on ch. 13 by rehroadcasting KQED- BROADCASTING, May 4, 1970 (FOR THE RECORD) 85 (TV) San Francisco. Action April 20. teams. Mr. Gillett owns 33%% of dairy. Ann. WEJL -AM -FM Scranton. Pa.- Broadcast April 27. Bureau granted assignment of licenses from Hinsdale County Chamber of Commerce. Jean O'Hara Lynett, executrix of Edward J. TV Division. Lake City. Colo.- Broadcast KSIG(AM) Crowley. La. -Seeks transfer of Lynett estate, deceased, and administratrix Bureau granted CP for new VHF transla- control of KSIG Broadcasting Inc. from of Elizabeth R. Lynett estate, deceased (100% tor to serve Lake City on ch. 8 by rebroad- Hirsch J. and Freda S. Scholl (Jointly, 50% before, none after), to Jean O'Hara Lynett, casting KOAA -TV Pueblo, Colo. Action April before, none after) to Louis and Joyce Basso will 23. (Jointly 50% before. 100% after). Considera- trustee for William R. Lynett under of tion: $150.000. Principals: Mr. Basso has Edward J. Lynett (none before. 9.255% KO7GK Yampa Valley. Colo.- Broadcast pending application for assignment of li- after), Edward J. Lynett Jr. (none before. Bureau granted CP to change trans. location Ann. 25% after), Cecelia Lynett Haggerty (none of VHF translator to Storm Mountain. 5 cense of WCNL(AM) Newport, N.H. before, 25% after), George V. Lynett (none miles southeast of Steamboat Springs. Colo.: April 27. before, 25% after) and William R. Lynett change type trans.: make changes in ant. KREI(AM) Farmington. Mo. -Seeks as- (none before. 15.745% after). No considera- system. Action April 23. signment of license from Cecil W. Roberts tion involved. Principals operate as The Surprise Valley TV Club, Washoe county. (100% before, 51% after) to James R. Rob- Scranton Times. Principals own respective Nev.- Broadcast Bureau granted CP for new erts (none before. 49% after) for no con- interests in The Scranton (Pa.) Times and VHF translator to serve Fort Bidwell. Ce- sideration. Principals: James R. Roberts is The Sunday Times and own Semit Cable TV darville and Eagleville, all California on ch. general manager of KREI. Ann. April 27. Co.. Scranton. applicant for CATV franchise, 4 by rebroadcasting KMED-TV Medford, WMMJ(AM) Lancaster, N.Y. -Seeks as- and engraving company. Action April 22. Ore. Action April 21. signment of license from Seaport Broadcast - WAKN -AM-FM Aiken. S.C.- Broadcast Bu- ing Corp. to Dome Broadcasting Inc. for reau granted assignment of licenses from 3395.000. Sellers: Stanley Jasinski, president. Radio WAKN Inc. to Eagle Enterprises Inc. CATV et al. Mr. Jasinski owns 45% of WUTV(TV) for $200.000. Sellers: Joseph A. Warren, pres- Buffalo, N.Y. Buyers: Louis A. Schriver. ident, et al. Buyer: Michael L. Laughlin. president-treasurer sole owner. Mr. Laughlin Is state senator of Applications ti olivice president-secretaryy(35 %). Mr. South Carolina. owns two aviation firms and Pittsfield- Dalton TV Cable -Requests dis- Schriver is leader of country -music enter- has 30% interest in another and owns tree tant signals of WEDH(TV) Hartford. Conn.. tainment group and promoter of live enter- farm in Aiken. S.C. Action April 20. tainment events. Mr. is attorney. to Pittsfield and Dalton, both Massachusetts Mattloll KCFH(AM) Cuero, Tex.- Broadcast Bu- (Albany- Schenectady -Troy, N.Y. ARB 43). Ann. April 27. reau granted assignment of license from Ann. April 23. WADR(AM) Ramson. N.Y. -Seeks trans- Cuero Broadcasters Inc. to Norman Build- Rapid Corp.- Requests distant signals of fer of control of P.H. Inc. from Donald ing Corp. for $95,000. Sellers: Dave M. WCMU -TV Mount Pleasant: WKZO(TV) MaJka, Allen F. Bonapart. E. Porter Felt. Schmidt Jr.. vice president. et al. Buyer: Kalamazoo: WNEM(TV) Bay City -Saginaw: Carmen Fondario, Russell W. Baldwinn Jr. Robert N. Arlin, sole owner. Mr. Aylin owns WJIM(TV) Lansing: WOOD(TV) Grand and William S'Doia (each 6% before. none Norman Building Corp., Houston. which Rapids: WILX(TV) Onondaga: WJRT(TV) after) to A. Richard Cohen and Joseph handles real estate and broadcast properties: Flint and WKNX(TV) Saginaw. all Michi- Uzdavinis (each 23% before, 44% after). Aylin Advertising Agency Inc., Houston, and gan. to Big Rapids. Mich. (Grand Rapids - Consideration: $60. Ann. April 27. 95% of KSWA(AM) Graham. Tex. He also Kalamazoo. Mich. ARB 38). Ann. April 23. WKYX(AM) Burnsville, N.C. -Seeks trans- has interest in two Houston office buildings. fer of control of Burnsville Broadcasting Action April 16. Lee Cable- Vision Inc. -Requests distant Inc. from James B. (40% before. signals Winston -Salem, N.C.. Childress KTRE(AM) Lufkin, Tex.- Broadcast Bu- of WSJS -TV none after) to J. Arden Sink (35% before. reau to Sanford. N.C. (Raleigh- Durham. N. C. 75% after). Consideration $12,754.40. Ann. granted assignment of license from ARB 51. Greensboro -Winston- Salem-High April 27. Forest Capital Communications Corp. to Point. N.C. ARB 48). Ann. April 23. Lufkin Broadcasting Corp. for $170.000. Sel- KMAD(AM) Madill, Okla. -Seeks assign- lers: Fred C. Hill. president. et al. Sellers Final actions ment of license from Herbert J. Pate to own KLTV(TV) Lufkin. 50% of Vumore Co. Harold E. Cochran for $25.000. Seller: Herb- of Lufkin. CATV operators. Buyers: Pitser FCC revised issues set in order released ert J. Pate, sole owner. Buyer: Harold E. H. Garrison, president, and Louis R. Ren- March 17 for inquiry into Jurisdiction over Cochran. sole owner. Mr. Cochran is district frow, executive vice president (each 48.78 %). CATV pole attachment agreements to limit sales manager and newscaster for KTEN -TV et al. Messrs. Renfrow and Garrison each evidence to policies and practices of tele- Ada. Okla. Ann. April 27. own 16.62% of real-estate firm and 50% of phone companies. electric utilities and others KSVN(AM) Ogden. Utah -Seeks assign- investment firm. Mr. Garrison is chairman with respect to pole line attachment or con- ment of license from Lindsey H. Kesler. of board of Lufkin National Bank and owns duit agreements or arrangements with CATV trustee in bankruptcy for North America 35% of real- estate investment corporation. operators. Action April 22. Broadcasting Co. to Weber Broadcasting Inc. Mr. Renfrow owns 16.63% of law firm and Concord. Calif. -FCC ruled Concord TV for $30.099. Principals of Weber: Bruce R. 17.5% of urban-development firm. Action Cable. CATV operator, may carry signals of Hymas. president. Orin G. Geesey. vice April 20. president 45 KTXL(TV) Sacramento. licensed to Camellia (each %). et al. Principals own KIRT(AM) Mission, Tex- Broadcast Bu- City Telecasters Inc.. If it wishes but is not respective interests in KASL(AM) Newcastle. reau granted assignment of license from obligated to do so. Action April 15. Wyo. Mr. Hymas owns 73% of KMER(AM) HIRT Inc. to Kemmerer, Wyo. Mr. Geesey is president Rio Broadcasting Co. for Owensboro, Ky. -FCC authorized Top Vi- and owns less than 5% of First National $225.000. Sellers: Ray V. Jensen. president. sion Cable Co.. CATV system. to carry for Bank of Kemmerer. Ann. April 27. et al. Buyers: Edward L. Gomez. president 60 days, distant signals for which it has re- (10 %). David Garcia. vice president (13 %). ceived retransmission consent. Initial au- Final actions Eduardo Izaguirre, secretary- treasurer thorization was granted August 13. 1969. for (19 %), et al. Buyers: own KQXX(FM) Mc- six -month period unless renewed. Action WJBS(AM) DeLand Fla -Broadcast Bu- Allen, Tex. Action April 20. April 27. reau granted assignment of license from Walter Davis. receiver. to WJBS Inc. for WODI(AM) Brookneal. Va.- Broadcast Bu- a Newport News, Va. -FCC directed Hamp- $65.550. Sellers: Mr. Davis Is court-ap- reau granted transfer of control of WODI ton Roads Cablevision Co., CATV operator. pointed receiver of Cosmopolitan Communi- Inc. from Lester L. Williams (67% before. to show cause why It should not be ordered cators Group Inc. Buyers: Jon C. Peterson. none after) to Graham L. Jones (13.4% be- to cease and desist from further violation of president (80 %), and Paul H. Downs, vice fore. 80.4% after). Consideration: $22.000 mandatory stay provision. Action April 22. president (20%). Mr. Peterson owns electric Principals: Mr. Jones is general manager sign manufacturing firm. advertising firm and chief engineer of WODI. Action April Action on motion and 20% of WABR(AM) Winter Park. Fla. 22. Hearing Examiner David I. Kraushaar in Mr. Downs own 10% of real- estate developer matter of Better T.V. Inc. of Dutchess and is vice president of WABR. Action April County New York (complainant) v. New York 23. Cable television activities Telephone Co. (defendant) et al. CATV pro- WXKL(FM) Winter Haven. Fla.- Broad- ceeding. ordered time or filing proposed find- cast Bureau granted assignment of license The following are activities in corn - ings of fact and conclusions of law extended from Bruce L. Parker to Recreation Broad- munity- television to May 22: further ordered reply briefs filed casting of Central Florida Inc. for $53.250. antenna reported to June 19 (Does. 17441. 18525. 18620. 18623 -4 Seller: Bruce L. Parker, sole owner. is BROADCASTING through April 28. Re- and 18750). Action April 23. Mayor of Winter Haven. Buyers: Susan Freihofer. executive vice president (19.6 %). ports include applications for permis- Allen T. and Helen J. Hunting. treasurer and sion to install and operate CATV's. Ownership changes president. respectively. William L. and Sarah Berry Seidman, vice chairman of grants of CATV franchises and sales board and secretary. respectively (each Applications 17.15 %) et al. Buyers own applicant for new of existing installations. KVON(AM) Napa. Calif. -Seeks assignment FM at Naples. Fla. Messrs. Hunting and of license from KVON Inc. to Young Radio wife and Seidman and wife each own 11% of Franchise grants are shown in italics. Inc. for $50.000. Sellers: Arthur Young- permittee of new FM at Aspen, Colo. Action C. April 22. Weymouth. Mass. Teletransmisslon Inc. berg Jr., president. et al. Buyers: Thomas has - L. Young. president and controlling stock- WBTA(AM) Batavia, N.Y. -Broadcast applied for a franchise. The company al Bu- ready operates one CATV franchise in Fra- holder. et al. Mr. Young is vice president - reau granted transfer of control of Batavia mingham. general manager of KAUS -AM -TV Austin. Broadcasting Corp. from Harriett S. Gamble. Mass. Installation for the pro- Minn.. and KWWL -TV Waterloo-Cedar Rap- executrix of estate of Edmund R. Gamble posed system trill he $15 and subscribers ids. Iowa. Ann. March 30. (50% before. none after). deceased, to Har- will be charged $5.50 per month. WVON(AM) Cicero, Ill. -Seeks assignment riett S. Gamble (none before. 50% after), Washington Tarp.. Pa.- Baisley TV Cable of license from L&P Broadcasting Corp. to No consideration involved. Action April 21. Co. Inc.. Canonsburg, Pa., has been awarded Globetrotter Communications Inc. for $9 mil- WTOO(AM) Bellefontaine. Ohio- Broad- a franchise. lion. Sellers: Leonard Chess estate (50 %) cast Bureau granted transfer of control of West and Phillo Chess. president. et al. Sellers Hi -Point Broadcasting Co. from WOHP Inc. Point, Va.- American Tele- Systems own WSDM -FM Chicago and WNOV(AM) (100% before, none after) to James Broad- Corp.. Bethesda. Md. (multiple CATV own- Milwaukee. Buyers: George N. Gillett Jr., casting Inc. (none before. 100% after). Prin- er) has been awarded a franchise. The bid president (35.3%). Potter Palmer. vice pres- cipals of WOHP: Simon and Meurice Gold- by American was the only one received by ident (29.5 %). Rose P. O'Neil (13.2 %). et al. man (60% and 40 %. respectively). Principals the municipality and stipulated that the Messrs. Gillett. Palmer and O'Neil own of James Broadcasting: Simon Goldman, municipality would receive three percent of 25 %. 26.2% and 36.25% respectively, of Har- president (75 %), et al. Buyers own WJTN- the company's gross profits the first three lem Globetrotters basketball team. Messrs. AM-FM Jamestown and WGGO(AM) Sala- Years. four percent the next three years Palmer and Gillett each own 331fi% of circus manca, both New York. Consideration: Price and five percent thereafter. production firm. Mr. Palmer has numerous equals amount paid into corporation by pres- Appleton. Wis. - Midwest CATV Corp., Interests in investment and real -estate man- ent stockholders ($82.743.75). Action April Menominee, Mich., has applied for a fran- agement firms and professional athletic 23. chise. 86 (FOR THE RECORD) BROADCASTING, May 4, 1970 It is more than a weekend gardener's TV consistently. While some big de- green thumb that explains Arden Swish- Salesmanship is partment stores make two dozen ex- er's interest in making things grow and a way of life pensive commercials for rotation over prosper. a year or so, he notes, KMTV turns out Part of his perseverance in develop- for Arden Swisher 200 or more a year for Brandeis. ing new business as vice president of They are not fancy award -winners, he May Broadcasting Co., group owner, Among Mr. Swisher's pet theories is explains, but they are timely for every may flow from a family heritage of the conviction that all business is local. promotion in which the store is in- pioneering and commerce. His great What interests him most is working with volved. grandfather helped open South Dakota people, helping them to learn how to use "We can keep as current as news- to ranching and his grandfather, also a television effectively, and seeing them papers," he adds. rancher there, was business partner with grow as a result. Among his biggest Similarly, Mr. Swisher says, work- the frontier sharpshooter, Clamity Jane. satisfactions have been the retail TV ing closely with the owner of Landon's "They ran prairie- schooner freighters successes of Brandeis department store over a ten -year period, the men's store into the Black Hills from out of Kansas and Landon's, a men's clothing store. grew from a one -room shop to a major City," Mr. Swisher recalls, "and build- It took seven or eight years of mis- firm, entirely with TV. "Landon's now ing new business in those days was as sionary work with Brandeis officials to is so big they have diversified into news- tough as any script in a western." get the big store to consider TV, Mr. papers," he laughs. Based at KMTV(TV) Omaha, Neb., Swisher recalls, but now Brandeis is in If the client is entitled to prosper, so where he is in charge of sales, Mr. is the medium, according to Mr. Swish - Swisher is responsible as well for help- er's book. "Probably the thing least ing the other May Broadcasting Co. sta- mentioned and yet most important," he tion interests in their over-all sales de- Weekerofile says, "is that the broadcaster is licensed velopment operations. The May group to show a profit. We get no handouts. also includes KMA(AM) Shenandoah, If you don't show a profit, you are in a to be much Iowa, and KGUN -TV Tucson, Ariz., plus hardly position of serv- a part interest in KFAB -AM -FM Omaha. ice to your community." May Broadcasting is a subsidiary of Which leads to another of his beliefs May Seed and Nursery Co., which has many other broadcasters share: "You 42 retail stores in five states. not only serve the community through your facilities, but you must also par- Though involved in some phase of ticipate." He does, as president of the broadcast sales for over three decades, Omaha Better Business Bureau, regent now a member of the board of directors of College of St. Mary, director of Television Bureau of Advertising and of Bergen Marcy Hospital and member of TVB's sales advisory com- formerly on Creighton University's advisory council. mittee, Mr. Swisher still gets a thrill Currently he feels his BBB work is from two aspects of selling: seeing a quite exciting. and watching a campaign get results Challenged recently at the state level in action. Both professional salesman with a rash of proposed consumer-pro- circumstances involve a continuing will- tection laws that would make national ingness to learn, he notes, an attitude proponents envious, Nebraska govern- Arden Elwood Swisher-VP of necessary for consistent growth. ment leaders said it was now or never He was intrigued a few weeks ago May Broadcasting Co. KMTV (TV) Omaha, Neb.; KGUN -TV Tucson, the time to prove the voluntary BBB by the marketing sophistication of Ariz.. and KMA(AM) Shenandoah, system works. Mr. Swisher acted. a group of Japanese businessmen in Iowa, plus 48.8% of KFAB -AM -FM He worked out a statewide alert and As vice president and director Omaha. Omaha; b. Nov. 6, 1911, Vermil- information system linking all local of the Omaha Chamber of Commerce, lion, S.D.; BA business adminis- Chambers of Commerce and the BBB Mr. Swisher welcomed the consul gen- tration 1935, University of South offices in Omaha and Lincoln, geared eral of Japan from Chicago and more Dakota; worked for newspapers to helping the consumer protect himself than a dozen of his staff. The consul at Rapid City, S.D., and Sioux from fraud and bogus advertising. State one day each month moves his entire City, Iowa, before joining Cowles police short-wave relayed emergency group in 1939 as Sioux City sales staff to a hotel in a different city in the notices to combat such nuisances as Midwest and conducts business as usual, promotion manager for WNAx(AM) Yankton, S.D.; U.S. Navy, 1941- transient, crooked magazine subscrip- helping international trade or writing tion crews. visas. 45; rejoined Cowles 1946 as national sales representative for mid- "I'm entirely out of sympathy with "They bring a touch of Japan in states group: KRNT(AM) Des the Betty Furness approach," Mr. their mannerisms," Mr. Swisher says, Moines, WMT(AM) Cedar Rapids, Swisher says, explaining: "I happen to "but their minds are just like clocks. both Iowa, and WNAX, until as- think the consumer, especially the wo- They understand advertising and mar- signed to woL (AM) Washington, man, is the smartest shopper in the keting and they know exactly what is D.C., as sales manager, 1948 -49; world. We don't need a law to regulate going on -in Omaha" general manager, Kou.(AM) Oma- every package." While trusting the U.S. will do as well ha. 1950 -52; joined May Broad- Mr. Swisher chases ulcers playing manager in its stimulation of business abroad, casting 1953 as sales of piano. Still a member of the American Mr. Swisher didn't let his hospitality get KMTV; director, Television Bureau Society of Composers, Authors and of Advertising; president, Omaha in the way of the sales pitch. Assuring Publishers, he recalls dropping out of Better Business Bureau; past presi- we no get a while the visitors can longer along dent, Nebraska Broadcasters Asso- college for short to play trumpet without Japanese electronics, he ex- ciation and Omaha Advertising and sing for Tommy Tucker's band in pressed the hope that every steak house Club; m. Mary Elizabeth Lamberto New York. "But when I saw talent like in Tokyo is upholding the tradition of of Sioux City Aug. 4, 1941; hob- Harry James around," he says, "I de- serving only the best -with Omaha beef. bies- music, golf and gardening. cided to go back home."

BROADCASTING, May 4, 1970 87 Editorials

Talk about fraudulent advertising! do whatever they can get away with to encroach upon the freedom and independence of broadcasters. This attitude has The following advisory, which has been widely circulated mushroomed among members of Congress who witlessly go elsewhere, is reproduced below in the probably hopeless along for the publicity or for the hell of it. cause of maintaining perspective in Washington. It is di- If broadcasters are to be assessed for a major portion of rected to the attention of all of those congressmen who $25 million, for the "service" government supplies, then voted to $240 million in broadcast advertising outlaw of they ought to have a voice in what they're getting for their cigarettes, in the professed belief that their action would money. Do all members of the FCC's staff provide an diminish smoking in this country, and to that of the Presi- honest day's work? Are all those trips necessary? dent who signed the legislation without a murmur of dissent. A story, elsewhere in this issue, reports that advertising Last week Philip Morris Inc. announced its commitment media in 1969 contributed a record $242 million in time to erect the biggest cigarette -manufacturing facility in the and space to nationwide public- service advertising cam- world. The plant will cost $80 million and will not get into paigns developed by the Advertising Council. These included operation until 1973 -at least two years after cigarette con- 20- billion home impressions attributed to messages carried sumption is supposed to disappear with the enforced aban- by the three TV networks; more than 15- billion listener donment of broadcast advertising. impressions by the four radio networks, with the figure more You have to wonder whether Philip Morris knows some- than doubled by local TV and radio support. thing that the U.S. Congress and President don't know, or If broadcasters are called upon to pay for "service" over perhaps aren't telling. and above their federal, state and local taxes, why should In the unlikely event that any other reader of this maga- government not pay for the only commodity broadcasters zine doesn't know what Philip Morris knows, it's this: No have to sell-their time? cigarette commercial on radio or television was ever intended to serve any purpose other than to persuade the smoker of one brand to switch to another. Modernization program As reported here a week ago, the American Association of The setup Advertising Agencies has at last repealed a prohibition against its members' owning advertising media. The action A good many communications interests, including elements opens the way for the restoration to membership of two in broadcasting, were doing their best last week to head off agencies, Tracy Locke, Dallas, and Reach, McClinton, New the appointment of Dr. William Niskanen as director of the York, which resigned after buying radio stations, and a new Office of Telecommunications Policy in the White third, Kaufman, Spicer, Minneapolis, which owns a news- House. The resistance has logic on its side. paper. Whatever Dr. Niskanen's personal qualifications for the The new AAAA rule merely requires that agencies that job, his professional associations make him unsuitable for own media must disclose the ownership. The assumption, it. He was an economist with the Rand Corp., which has which is realistic, is that the marketplace itself will discipline strong ties to the defense establishment, in 1957 -62. He was the system. Clients would not take kindly to agencies choos- in the office of the secretary of defense in 1963 -64. He has ing media for reasons other than conventional evaluation. been with the Institute of Defense Analysis, which is under Rival media would surely let clients know if discrimination contract to the Defense Department, since 1964. if he isn't were being practiced. a captive of the military, he is at least in its debt. The modern economy all but demands that businesses The military is the biggest occupant of space in the radio continually expand not only in size but also in interests. It sits most spectrum. on of the government's frequencies - There is no reason that agencies should be singled out, by which add up to half of all the frequencies there are. It is the self -imposed regulations of their own association, to run constantly developing new modes of communication and against the economic stream. constantly demanding more spectrum. To put a Dr. Niska- nen in charge of advising the President on telecommunications allocations would be like installing Mickey Mouse as the President's adviser on the distribution of cheese.

Time and taxes By now it must be clear lo even the most ardent sock -the- licensee advocates that the proposed new schedule of fees to defray an inflated $25- million overhead of the FCC is a mindless, arbitrary effort to put that agency on a pay -as- you- regulate basis. Comments filed by licensees of all descriptions cite the discriminatory burdens that would be invoked by the FCC, alone among federal regulatory agencies. The National As- sociation of Broadcasters calls the imposts worse than unfair; it contends they are illegal on the plausible ground that only Congress has the power to collect and levy taxes. Licensees pay taxes in their appropriate brackets, along with all others. Some pay no taxes because they have no Drawn for BROADCAST No by Sidney Harris earnings. "1 watch Sermonette at 6:30 in the morning, and after The sock -the -licensee raiders, contemptuous of the law, that it's all downhill."

88 BROADCASTING, May 4, 1970 WHAT DO YOU TELL A HUNGRY YOUNGSTER?

Frankly, we don't know, and because we don't know, we talked to our adult neighbors instead. We told them that the school board had decided not to spend tax funds for a breakfast program for needy students, was going to cut four thousand poor kids from the free school lunch program, and was asking for public "donations" to bridge the gap.

Somehow, this didn't seem to fit our widely publicized image of prosperous (and air - conditioned) well being. In a series of fairly pungent editorials, supported by pictorial evidence, we said so ... and our neighbors agreed with us. So, finally, did the school board. They reinstated the lunch program. We're still working on the breakfast program

... we and our neighbors, who apparently still think of us as .. .

NBC in Houston on Channel 2 Edward Petry & Co., Natio se9W,.., :.37 s. .TD ...New o... osco w

Starting May i ith at 6:i6 PM Edward P Morgan puts it al I together

Today's news comes fast and before you know it the entire picture can become jumbled and confused for your listeners. Edward P. Morgan is one commentator who presents the news, tears it apart and then puts it back together clearly for them. Truly the complete journalist, Mr. Morgan brings almost four decades of experience to his commentary, across the country find his The Shape of One Man's commentary penetrating and )Di Opinion, being launched next relevant. Mon., May 11th on the Mr. Morgan is one more ..0 ir American Information Radio good reason for being an ABC Network. He is a respected Radio Network affiliate. professional with numerous an broadcasting awards to his *American Information credit, including the coveted Radio Network Peabody ABC Radio Network Ca' Award. Listeners a d a sinn of