Dalston Square

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'$/6721 &211(&7(' Dalston Square is the largest new public space to be created in the area for more than 100 years, and the centrepiece of Dalston’s regeneration, which involves the development of over 600 new homes including shared-ownership housing; retail opportunities; ﬁnancial support for artistic projects; and a new library and archive.

The arts make Dalston a jewel in the capital’s cultural crown - visitors come from all over to experience what the area has to offer, such as the ituatedituateduated in the heart of a hhost borough for award-winning Arcola Theatre, the Vortex Jazz thethe 2012 Olympic and ParalympicPa Games, Club, the buzzing artistic and exhibition space of Sand newly connected to the tube network, Gillett Square, as well as a host of pop-up shops, Dalston is rapidly emerging as a top destination to installations, and galleries. People want to live and do business in London. visit here because Dalston boasts an unrivalled centre for some of the capital’s most exciting and Dalston is already home to scores of creative international bars, restaurants and cafés. industries and cultural organisations, including architects, photographers, music studios, fashion There are opportunity sites all over Dalston - this designers, web designers and publishers – and brochure will tell you more about what this town is also part of the East London Tech City initiative centre can offer your business, and why you should with commitment from major international move to one of the most exciting, fashionable and companies to invest in the area. creative areas of London.

With the arrival of the London Overground station at Dalston Junction in May 2010, and the link to Highbury & Islington in February 2011, Dalston joins up the four corners of the capital, with ﬁve million passengers predicted to use the station Jules Pipe, annually by 2012. Mayor of Hackney FOREWORD

2 When I’m ﬁlming I quite often jump in the car and drive round Dalston, which is my old stomping ground. It’s absolutely no surprise to me that the area is now one of the trendiest places in London. Dalston Idris Elba, actor, The Wire, Thor, Luther

Kingsland Road

Rio Cinema 3 Kingsland Wharves

With its arts studios, late-night bars and Art Deco cinema, Dalston has been “up and coming” for years. But the East London extension of the London Overground appears to have been the catalyst that the area needed to thrive. The Times

4 YOUR CUSTOMERS

Dalston is one of the most up-and-coming New housing is also helping regenerate the areas in London. Research by Hackney Council Dalston area, such as London & Quadrant’s shows that Dalston is in the midst of the highest Kingsland Wharves scheme overlooking the concentrations of households with the highest Regent’s Canal, and an in-development site at weekly expenditure and preference for quality Haggerston, as well as Barratt Homes’H Dalston goods in the borough. Square development, and the landmarklandmark Kinetica development by Telford Homes,es, which uses iitsts own The median household income in Dalston is wind turbines to generate sustainableustainable energy. £27,000 – a total annual income of £170 million – compared with £21,949 in Newham, and £38, 745 for Islington.

A high level of individuals in professional and technical occupations will be your customers in Dalston: 22%, against a UK average of 13.8%, with white collar professionals making up 32% of Dalston’s workforce, while 35% of residents have degrees. The area is also home to 168 creative industries.

Average house prices in Dalston went up by 39% last year, to £303,243, due in part to increased interest in Hackney as a host borough for the 2012 Olympic and Paralympic Games, according to a study by Lloyds TSB.

5 AVERAGE WEEKLY EXPENDITURE HARINGEY

<£350 WALTHAM £350 – £449 FOREST £450 – £549 >£550

ISLINGTON

TOWER HAMLETS

CITY OF LONDON

6 PREFERENCE HARINGEY FOR QUALITY PRODUCTS

WALTHAM 60% – 69% (Highest preference) FOREST 50% – 59% 40% – 49% 30% – 39% (Lowest preference)

ISLINGTON

TOWER HAMLETS

CITY OF LONDON

7 OPPORTUNITY SITES

There are a number of sites in Dalston, in addition to Dalston Square, which provide excellent retail opportunity potential in a mix of private and public ownership:

Dalston Eastern Curve Garden 51-57 Kingsland High Street (Peacocks site – site C) CLR James Library site (16 – 30 Dalston Lane and 63 Beechwood Road – Site area: 1,650 sqm approximately site P) Site ownership: privately owned Site area: 2,000 sqm approximately Potential floor space: potential for approximately 578 sqm of retail with significant Site ownership: Hackney Council employment (2,312 sqm) and residential 7,000 sqm (74 units) above Potential floor space: potential for approximately 1,100 sqm of retail on ground floor with 2,000 sqm of residential above Dalston Western Curve (southern site – portion fronting onto Kingsland High Street only – site D2) Corner of Hartwell Street and Dalston Lane (27 Dalston Lane – site J2) Site area: 1,000 sqm approximately Site area: 500 sqm approximately Site ownership: Transport for London (TfL) Site ownership: privately owned Potential floor space: potential for approximately 581 sqm of retail with 2,505 sqm Potential floor space: potential for approximately 500 sqm of retail on ground floor of residential above with employment and residential above

Dalston Western Curve (southern site – area above deck fronting onto Kinetica, E8: corner of Tyssen Street and Ramsgate Street (site T) Dalston Lane, including 1-7 Ashwin Street and 3 Dalston Lane – site D2) Site description: Seven B1 office / studio units in 13 storey residential and Site area: 1,380 sqm approximately commercial development Site ownership: Part Hackney Council, part TfL; the Council currently in negotiations Site ownership: privately owned to gain full ownership Potential floor space: seven ground, first, second and third floor units ranging from Potential floor space: potential for approximately 1,340 sqm of retail on ground 82 sqm to 312 sqm floor with 3,440 sqm of residential above

8 DALSTON SQUARE

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9 Organic shopping

Shoppers

Dalston’s somewhat grim reputation is fading as Londoners learn what locals already knew - it has some of the tastiest, most diverse and unpretentious food in the capital.

10 Cirrik Turkish restaurant FOOD GLORIOUS FOOD

Hackney has an incredibly skilled and creative A survey returned that over residents of over 900 workforce, with thousands of residents working different postcodes from London and beyond shop in the media and creative industries, including at Ridley Road Market, such is its popularity, with newspaper journalists, broadcasters, producers, over 60% visiting weekly or every fortnight. designers, digital specialists, and artists, as well MangalMangal II restrestaurant as a high proportion of graduates – and all your Dalston is also home to some of the finest auurrant potential customers and clients. international cuisine you will find anywhere in the capital, and a short walk is a round-the-world trip: For fresh fish, meat, fruit and vegetables from all Turkish, Vietnamese, Chinese, Caribbean, East and four corners of the globe, Dalston’s Ridley Road West African restaurants, bars and grocers are in Market is arguably the most international market abundance. anywhere in the country. Legendary artists Gilbert and George have been regular visitors at Mangal II, a Turkish restaurant on Kingsland High Street, while Ashwin Street’s Café Oto provides a live music space that’s busy day and night with those working in local creative industries.

Dalston’s somewhat grim reputation is fading as Londoners learn what locals already knew - it has some of the tastiest, most diverse and unpretentious food in the capital. Open the Gate restaurant

11 DALSTON: FASHION INDUSTRY HUB

The Dalston town centre area is home to a wide Kingsland Road-based WAH has painted nails variety of fashion designers and stylists, who at the Brit Awards, for Lily Allen and at London not only live here but are running successful Fashion Week, and also has outlets in Dublin and businesses and studios in the area, while the at Topshop in Oxford Street. It also features Bleach University of the Arts London and London College hair salon, frequented by Pixie Geldof among of Fashion have branches nearby - all of whom are others, and which has opened a concession at your potential customers and clients. Topshop.

Marios Schwab’s dresses have been worn by Kate Moss, Thandie Newton and Kylie Minogue. He works with legendary New York label Halston as creative director, has a studio in Arcola Street, Dalston, and his creations are shipped to stockists across the globe.

Christopher Kane has worked with Donatella Versace, and won British Collection of the Year at thet British Fashion Awards 2009. His ofﬁce is in ShacklewellS Lane, Dalston, and his creations are stocked in stores all over the world, including in this country Harrods and Harvey Nichols.

12 London College of Fashion

WAH Nails

Dalston is the coolest place in Britain. Italian Vogue

aannd est & Kingsl Haggerston West & Kingsland

Dunn Street development (Network Group, Proctor and Matthews Architects)

Not since the Jubilee line was extended over ten years ago have we seen such a transformational transport project delivered in London…the new East London line is about connecting communities, north and south of the river, as much as it is about linking east London ﬁrmly with the wider London rail and Tube network. Peter Hendy, Transport Commissioner, Transport for London

144 CONNECTIVITY

Dalston Junction London Overground station Dalston Junction station is situated next to Dalston opened in May, 2010, and is expected to see a Square, and only a few minutes’ walk from the footfall of more than ﬁve million passengers by Dalston Kingsland station of London Overground, 2012, equivalent to Ladbroke Grove and Chalk which creates an orbital route around the capital Farm stations, now that a link to Highbury & and beyond – linking the lines from Barking in the Islington has opened. east, to West Croydon in the south, Richmond in the west, and Watford Junction in the north. It’s currently busier than 66 Underground stations with a projected 2.5 million journeys over a 12 See Hackney Connections map on page 22 month period. This is nearly half the projected six million journeys expected for all four of the new London Overground stations in Hackney, part of a £1 billion investment, which includes Haggerston, Hoxton, and Shoreditch High Street stations.

Dalston is now much better connected than you might think - only ﬁve minutes by train from the bustling boutiques of Islington’s Upper Street, and just over 15 minutes from Oxford Circus. In 2012 the Overground will also be extended to Clapham, with 16 trains an hour running through Hackney by that time, equivalent to Tube frequency.

Dalston Square

15 NEW MEDIA, NEW BUSINESS

Dalston is not only included in the East London An example of Dalston’s creative industries is LUX, Tech City initiative, but also considered to be based in Dalston and Europe’s largest distributor amongst London’s most desirable areas for those of artists’ ﬁlm and video, representing thousands workingw in the creative industries, with many of works by 1,500 artists from the 1920s to the LN-CCLNN-CCC locatinglo there in clusters, partly because so much present day. The agency also works with museums, ofo their workforce live in Hackney. galleries, festivals and educational organisations to promote, exhibit, commission and research visual arts-based moving image work.

Elsewhere, LN-CC is new retail: a curated platform for fashions rarely seen outside of Japan, art books, installations and music. It is housed in a basement space in Shacklewell Lane, and is open via appointment.

To the south of Dalston, new web and technology businesses around Old Street have led to the area being dubbed ‘silicon roundabout’, taking advantage of the City’s bandwidth and the proximity LN-CC to central London. International banks as well as major international companies are also committed to investing in the area.

16 LN-CC

We decided to set up our operation in Dalston as the majority of us already reside here and we felt there were strong signs that what we were looking to do would be relevant to the people of Dalston. Since we have launched we have had a fantastic response from the locals as well as international consumers and we feel like we made the right choice as the area is developing so fast now. John Skelton, Creative Director, LN-CC

17 Grimeborn

The name Dalston is synonymous with boundary-pushing arts and creative businesses. This reputation and the foundation upon which it is built – an incredible array of creative people and businesses – makes Dalston the

Arcola Theatre box ofﬁce perfect place to start and grow a business. Mehmet Ergen, Artistic Director, Arcola Theatre

188 ARCOLA THEATRE

The award-winning Arcola is not only one of Based for 10 years in Arcola Street, Hackney Dalston’s cultural landmarks, but also one of the Council supported the theatre to move to local most important and successful fringe theatres in authority-owned premises in Ashwin Street, whichch the country. opened in January, 2011, with new production Thee Painter starring Toby Jones and Niamh Cusack.

At the new premises Arcola is to install a range of eco-measures including low-energy and The Roman Bath natural lighting, on-site renewable power, and a partnership programme with eco-technology companies.

A fundraising campaign to help Arcola become thethe world’s ﬁrst carbon neutral theatre has includeded support from Angel of the North sculptor Antonynyy Gormley and fashion designer Katharine Hamnett.neett.

CREATE09

19 NIGHTLIFE

Dalston’s nightlife is an experience which draws contemporary jazz venues. Sir John Dankworth, visitors from all over London and beyond to enjoy Dame Cleo Laine, and Mercury Music Prize the remarkable character of the cafes and bars the nominees Polar Bear have all performed there. area has to offer. Hackney Council is working together with Dalston TThe Vortex Jazz Bar is based in Gillett Square, businesses to make improvements to the area, anand has a pedigree stretching back over 20 years such as a taxi rank for visitors, and regular Stre aas one of London’s foremost and celebrated neighbourhood warden patrols at night-time. KingslandKingK slannd High Street

Dalston is renowned for its stimulating cultural and social diversity. When one adds to this an open-ness to creativity and ggreat transport links, and the arrival of exciting new venues and

Vortex Jazz Club galleries, it is developing as a cultural hotspot second to none. Oliver Weindling, Director, Vortex Jazz Club

21 Highgate Bruce Grove Harringay HACKNEY Tottenham Archway Seven Sisters Hale Harringay CONNECTIONS Crouch Hill Green Lanes Tufnell Park Manor South Hampstead Heath House Stamford Hill Tottenham Gospel Oak Stoke Newington Kentish Town Upper Holloway West Rectory Road Kentish Town Arsenal Finsbury alk Farm Park Holloway Road Clapto Camden Town Camden Hackney Road Caledonian Road Drayton Dalston Downs Hackney Hackn Mornington Park Canonbury Kingsland Central Wic Crescent St. Homerton Pancras Caledonian Dalston London Fields Inter- King’s Road & Highbury & Junction Barnsbury national Cross Islington Cambridge Heath Haggerston Bethnal Green d Euston Angel Essex Road Farringdon Hoxton Bethnal arren Euston Old Street Green Mile End treet Square Barbican Liverpool Russell Street Goodge Square Shoreditch Street High Street Bow Church Chancery Moorgate Stepney Green Holborn Lane St. Paul’s Aldgate nham 1 East Whitechapel 2 Road Covent Garden Bank Aldgate City Thameslink Mansion Leicester Square House Shadwell Westferry Blackfriars Underground station closed until late 2011 Limehouse Popl Cannon Monument Tower Fenchurch Charing Street Hill Cross Street Temple Tower Gateway Wapping West India Quay River Thames Embankment Rotherhithe Bermondsey Canary Wharf

Southwark Canada Water Heron Quays erloo South Quay London Crossharbour Bridge Surrey Quays Mudchute Map reproduced by kind permission from Transport for London

22 23 CONTACTS For more information, please contact: Hackney Council’s Dalston Town Centre Co-ordinator on 020 8356 2310

Produced by Hackney Design, Communications & Print • April 2011 • PJ44387