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Insight Magazine Volume 22 NO.1 January 2017

We’re Simply The BeST EDITOR’S NOTE The energy in the air is as inviting as it can be, with the sharp breeze stiffening our skin, bringing back the rosy salad days to Published Monthly By our cheeks and noses; it’s a New Year, with new goals and new Insight Publishing House Limited, UK dreams. While the sparse clouds agape to let out the young P.O. Box 362 Road Town, night, (in)sight will be celebrating its anniversary by commemo- Tortola, British Virgin Islands. rating the joy of achieving resolutions. We’re enjoying the sight Tel: +4475-0745-3222 of the city looking like an ant-hill; celebrating the holidays and shopping for the convivial New Year’s. We have already Egypt’s Representative Office: 7 Ahmed Hosny St., Behind reserved our seat of resolutions and we’re sitting close and unit- Raba’a, Nasr City, Cairo - Egypt. edly to uphold our heat and to agitate excitement for the Tel: (+202) 240-14241 / 240-16358 success we anticipate and hope for. 010-6587-1115 / 010-6587-1116 010-6007-3537 With 2017 at our doors, comes (in)sight’s January issue Website: www.insight-egypt.com that welcomes the New Year with arms open as they E-mail: [email protected] InsightMagazineEgypt can be. You will be able to enjoy an extra dose of insightmageg the season’s striking fashion as well as inspirational articles that will help push you towards a most The Editor successful year. One common resolution we all Nina G Yowakim have every single year is to spend the cold [email protected] months working on perfecting our bodies, 010-0102-3105 and that’s exactly what we’ll help you with. Managing Director Be sure to check out the most effective Nancy G Yowakim exercises for a jaw-dropping slender fig- [email protected] ure, and our tips and tricks for the healthiest diets – ones that don’t require you to starve Editor-in-chief yourself to look good in tights. Maged Atteya [email protected] Our beauty section this month is rife with the most Editorial Department eccentric styles and must-have makeup brands. [email protected] We’ll help you get the impeccable skin you’ve 010-6587-1116 always dreamed of with ingredients you can find right in your kitchen cupboards. Nothing, however, Editorial Manager looks as good as success. So to celebrate New Rania Ihab Year’s like no other, we’ll guide you to gaining the confidence you need to work towards your goals. Editors / Sub Editors You’ll love our survey feature this month on how Staff Writers / Contributors Egyptian locals define success; how do you? Mayar El-Shamy Manar Soliman There’s no better way to start the year than to hear the amazing success stories of two icons that have skyrock- Art / Design & Website eted in celebrity status in their fields. Our one and only Designer Hana Shiha tells us about how she went from being Mohamed Maher stuck in roles of the cute girl next door to manifesting far more complex personalities. Meanwhile, Majd Fashion Photographers Naji went from running a starter clinic to becom- Mahmoud Abdel Salam ing the owner of the most renowned dental clinic Hussein Salman chain, Liberty Dental Clinic, in the entirety of the Sharbel Bou Mansour Middle East. It’s no surprise that both moguls share quite an endearing friendship! Event Photographer Atef Naguib Remember that New Year resolutions don’t Sayed Ahmed have to be anything drastic or dramatically unachievable. They could be as simple Advertising Department and abstract as just being happy. [email protected] Always be optimistic, work hard, 010-6007-3537 and follow your dreams. Happy New Year’s! Advertising Executives Karim Magdy

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Admin Assistant Shery Adel Monica Hesham

General Distribution: Al Ahram and on sale at newsstands, bookshops, major supermarkets nationwide & other outlets. Annual subscription fee UK£140, US$220, EGP500 (includes postage and shipping). Single copies are £2.50, US$4.50, EGP30. Group subscription rates available on request. Insight Magazine was founded in 1997 and is published monthly by Insight Publishing House Ltd, UK. Advertising and events deadline is the 10th of the month before publication. The publisher must be notified in writing of any reservations, cancellations or changes, 30 days before publication date. (In)sight Magazine does not assume responsibility for unsolicited manuscripts, photographs, illustrations or advertising material. ©2016. All rights reserved. (In)sight Magazine is a registered trademark. Copyright here and abroad of all editorial content is held by the publishers: (In)sight Publishing House Limited, UK. Reproduction in whole or part is forbidden save with the permission in writing of the publishers. 4 insight ESMA NEEDS YOUR HELP!

DONATE TO: EGYPTIAN SOCIETY FOR MERCY TO ANIMALS BARCLAYS BANK OR DIRECTLY TO: ACCOUNT NUMBER: 1707312 MOBI CASH: 012 2166 4555 SWIFT CODE: BCBIEGCX VODAFONE: 010 1177 9988 You may have heard that pets can ease the suffering of the sick or injured—

generally okay. Petting your dog or cat—or even gazing at your fish in an

7 health benefits, like helping strengthen THINGS " ExhaustedEVERY WOMAN SHOULD DO FOR you—all of these take a toll on your back. You can stay flexible HERSELF that a relaxation-type or Swedish massage is an effective " significantly improved or gone altogether (only about one-third of

going to fit perfectly into

as soon as you start sniffling.

things—possibly involving bodily fluids—that are going to put you over

How to be there for everyone who needs food buffet for a balanced dinner you can whip up you—without turning into a Chardonnay- play out as a comedy sketch. In other words, find the funny. And for times chugging, corn-chip-snarfing hot mess. Consider sticking to one glass—and filling it up Go find the most absurd comedy clips online, and drown your sorrows in

6 insight REMEMBER TO TAKE LET DR. OZ REFER YOU TO ANOTHER HEART YOUR SUNSHINE PILL SPECIALIST: DR. FLUFFY On those days when you’re mentally You may have heard that pets can ease the suffering of the sick or injured— exhausted before lunchtime, sunshine but these furry Mother Teresas can even help those folks who are feeling can make the rest of the day feel less generally okay. Petting your dog or cat—or even gazing at your fish in an daunting. When our eyes detect light, the aquarium—helps calm you down and lower your blood pressure, according to pineal gland in the brain produces the feel- Dr. Oz. Researchers who tracked 24 hypertensive stockbrokers who adopted good chemical serotonin to perk us up a cat or dog found that pet ownership blunted the blood pressure response to (the root words of serotonin are “serum” mental stress (incidentally, the standard hypertension drug did not). Don’t have and “tonic”—it’s basically a happiness a pet? Visit a neighbour who does or stop by an animal shelter on your way potion). The vitamin D you get from home. sunshine has also been shown to have health benefits, like helping strengthen bones, boosting your immune system and reducing cancer risk, and newer research ALLOW 7 shows it may help protect the brain. YOURSELF TO A study published analysed the relationship between blood levels of Sunshine BE TALKED INTO vitamin D and cognitive ability in 858 TALKING ABOUT older adults and found that over six years, YOURSELF people with very low vitamin D levels were CAN MAKE THE When your focus is on 60 percent more likely than others to have " what other people need, major declines in thinking, learning and want or have-to-have- memory. You’ll get a dose of D in about REST OF THE DAY FEEL this-minute, it’s hard to 10 minutes in the sun, so take your tea remember—let alone do outside or bring a magazine to the stoop LESS Exhausted anything about—what you (remember to put sunscreen on your face, need or want. Spending but for these short periods, leave your time with a friend arms and legs bare). DAUNTI NG forces you to answer the question, “How are you?”—and you may be surprised at how much GET HANDS-ON TREATMENT FOR YOUR BACK you have to say on that Picking up things (and kids), sitting all day, having people lean on topic once you get going. We know—life seems you—all of these take a toll on your back. You can stay flexible and strong by doing daily exercises like planks, downward dogs GO WITH LEAVES, to be on high RPMs all and bird dogs. When you notice aches and twinges, though, NOT FLOWERS the time, and making plans might feel like yet DO FOR schedule a massage appointment. A study published showed Roses and gerber daisies can another task you don’t that a relaxation-type or Swedish massage is an effective be colourful pick-me-ups, but" have time for. So leave treatment for lower-back pain. Nearly two-thirds of patients who they don’t have the healing it up to your friends: received a weekly massage for 10 weeks said their back pain was power of the less appreciated Once a month, pledge to significantly improved or gone altogether (only about one-third of eucalyptus, especially when you say yes to any invitation the patients receiving medication or physical therapy found similar feel a cold coming on. The scent you receive. Sure, the relief). of these leafy boughs has been timing may not be the shown to ease decongestion best, but few things are and clear the sinuses, so hang a bundle of fresh eucalyptus from going to fit perfectly into your currently chaotic SNACK LIKE A SMART 5-YEAR-OLD the curtain rod in your bathroom schedule, and, as your You’re so overwhelmed that you forget to eat, as soon as you start sniffling. friends have probably so you go on a defacto fast until everyone is The heat and steam will activate been telling you, you need asleep, then raid the cupboards—washing it all the herb’s essential oils, and one to get out of the house. down with a nightcap. You know (most likely bunch should last a few weeks. from experience) that this smorgasbord is going to leave you feeling bloated and woozy the next day. Avoid late-night binges by stocking up on healthy—but tasty—snacks like trail mix, string cheese, granola bars and yogurt drinks, things REWRITE YOUR WORST DAYS AS SATURDAY you can eat while taking care of tasks throughout NIGHT LIVE SKITS the day. A quick test of whether it’s a good choice: At some point, the people you’re caring for are going to say and do Ask yourself if a health-nut mother would give things—possibly involving bodily fluids—that are going to put you over it to her kindergartener. At night, trade the junk the edge. When this happens, of course, you’ll take a step back, choose food buffet for a balanced dinner you can whip up to be mindful and otherwise respond in a perfectly mentally healthy kind quickly. Enjoy that drink (if anyone deserves it, it’s of way. Except when you don’t. To gain a little distance between yourself you), but be aware that while alcohol may make and the this-can’t-be-happening reality, imagine how the situation would you feel drowsy, excess amounts disrupt sleep. play out as a comedy sketch. In other words, find the funny. And for times Consider sticking to one glass—and filling it up when you can’t even master the will to do that, there’s always the Internet. before dinner instead of after. Go find the most absurd comedy clips online, and drown your sorrows in this ridiculously cute example, or this cringe-inducing yet hilarious story. 44 38

13 Times Greenery Stole The Show S JANUARY T 2017 HANA SHIHA AND DR MAJD NAJI N Reaching for the stars INSIGHT EXCLUSIVE Bobby Chin Mourad Makram

E HEY IT’S OK

Pats on your back T LIFE AS WE KNOW IT 7 things every exhausted woman should do for herself Do’s and don’ts for a successful rela-

tionship

How to push yourself to succeed?

N How to stalk like a boss?

What kind of success will you see? How do Egyptians define success? O NEW YEAR… NEW YOU

8 New Year’s superstitions we love

29 Jump-start a new life Trend Test: C Yellow from head to toe

SPEND LESS, LOOK FLAWLESS!

40

Hana Shiha and Dr Majd Naji 16 Reaching for the stars 13 Times FAUX Greenery 25 FUR Stole The Show

8 insight 38 23 THE TOP BAGS AND SHOES OF THE SEA- Y SON 10

It’s a Jungle out there WORK IT OUT! 8 tips for new runners 10 exercises for the perfect body 11 lazy ways to burn more calories 8 13 times greenery stole the show Lazy man’s diet Amaz- ing Beauty Products You BEAUTY BRIEF Need in 2017 Aging make-up mistakes Amazing beauty products you need in 2017 How to cure acne naturally New year… new skin

FASHION FORWARD It’s a jungle out there Best high street and designer coats Fashion taboos Faux friendly How do Egyptians define success? Top bags and shoes for the season Between two eras

13

Do’s and Don’ts for a Successful Relationship 27

The Best High Street and Designer Coats AMAZING BEAUTY PRODUCTS YOU NEED IN 2017 Some people want to skydive over the Alps, swim with the sharks, or fly a Cessna. A beauty Real buff’s bucket list looks a little different (and is a lot safer). Every one of these products— including breakthroughs, beauty steals, and unreal splurges—will take your beauty routine to the next level.

Zoya Naked Benefit Roller Lash Mascara Manicure Perfector in Lavender Eyeko Tom Ford Waterproof Shade + Maybelline Mascara Illuminate Charlotte Tilbury Mini Miracle Eye Wand Nail Colour in Louboutin Red

Maybelline New York Brow Drama Laneige Water Bank Eye Gel Sculpting Brow Mascara Urban Decay Naked Smoky Palette Make Up for Ever Ultra Yves Saint Laurent Volupte Tint-In-Oil

10 insight Beautyblender Blotterazzi

Real Techniques Brushes Temptu Air

Benefit Roller Lash Mascara Manicure

Eyeko Sport Waterproof Maybelline Mascara New York Colorblur by Lip Studio

Becca X Jaclyn Hill Shimmering Skin Perfector in Charlotte Tilbury Mini Miracle Eye Wand Champagne Pop Kat Von D Tattoo Liner Christian Louboutin Beauté Nail Colour in Louboutin Red

Maybelline Anastasia Beverly Hills Laneige Water Bank Eye Gel Liquid Lipstick

Mascara Urban Decay

Make Up for Ever Ultra Hd Invisible Cover Foundation IT’S A JUNGlE OUT THERE One of the best characteristics of a classic animal print is that no matter how avant-garde fashion gets, it never gets old! Being one of the most powerful trends this season ,it can the be the key factor that outshines your item, be it a bag, shoe or even coat!

Burberry Trench Coat

Marc Jacobs Faux Fur Coat

Kenzo Bomber Jacket

Aquazzura Pumps Fendi Leather Tote Prism Jersey Shorts

J.crew Belt

12 insight Redvalentino Erdem Skirt Mini Dress

Larsson & Jenning Gold Plated Watch Marc Jacobs Scarf

Equipment Silk Shirt Gucci Ankle Boots

Top Shop Zebra Skirt

Ganni Silk Satin Shirt

Valentino Leather Gloves Haider Ackermann Skinny Pants Saint Laurent Leopard Coat

Alexander Wang Christian Louboutin Roberto Cavali Leopard Ankle Boots Watersnake Clutch Jacquard Blazer Avocados Great for both hair and skin, avocados may not be the most delicious fruit out there, but they’re you’re gateway to a healthy body –inside and out. Since we’re more concerned about external health for the time being, you should know mashed that avocados are rich in rejuvenating nutrients that fight aging, acne, and hyperpigmentation. For best results, a whole egg should be applied to a mashed avocado and stirred until the mixture is cakey. It should be left on your face and neck for at least a half hour before rinsing it off. Coconut Oil Yes, we know how much we seem to be obsessed with coconut when it comes to any DIY treatment, but it’s not our fault how all-encompassing this deli- cious exotic fruit is. Not only is coconut oil easily washed off, but its thin texture is rich in rejuvenating protein that works to regenerate damaged cells by inducing collagen while simultaneously moistur- izing your skin. Some women swear by it when applied after needling or derma- rolling; however, applying it as it without prior needling can be sufficient if you apply it as many times as thrice a week. New Year, Milk and Gelatin powder It sounds a little too eccentric, but it does miracles when it comes to remov- ing blackheads and cleansing your skin without having to peel it or dry it out. With unflavoured gelatin powder and just a table spoon or two of whole milk, New Skin! you have yourself an affordable treat- ment that can be applied on only the T-zone or your entire face for an extra cleansing session. Start with a scoop of gelatin powder and slowly pour a table spoon at a time of milk until the texture is creamy enough for application. Lemon Juice You might feel an anticipated sting as you read the suggestion, but we don’t recommend using it for your face. In- stead, freshly squeezed lemon or lime is a great skin lightener for darker areas like armpits, knees, elbows, and even bikini lines (as long as you’re careful enough not to let the juice slide any further). Bottled lemon juice can be used as well, but fresh is always the best option. The application is as simple as cutting a lem- on in half and rubbing it raw on affected areas multiple times a day without rinsing With every New Year come new resolutions, but there’s one goal we will always work on per- for a few weeks until desired results are petuating, and that’s having flawless skin to greet the New Year’s with. If you stroll through achieved. our pages regularly, you’ll know how much we love DIY homemade treatments for beautiful Baby Rash Cream skin and hair, mostly because they work, they’re eco-friendly, and they’re always avail- able! It doesn’t matter what kind of skin type you have, these natural treatments below will As ridiculous as it sounds, it’s easily the .clarify and brighten your skin like no OTC product can best option you have to get rid of any razor bumps you might have from your By: Mayar El-Shamy legs to your bikini area (especially the bikini area). The cream is gentle enough to be applied to baby skin (duh!) but is Banana Honey Facial powerful enough to prevent your skin from being inflamed due to daily shav- If you apply this one consistently, you won’t be seeing any fine lines for a long time. ing. Though it’s not exactly DIY and it is Bananas mixed with honey work to moisturize and gently peel away and fine wrinkles OTC, this is the only treatment you won’t you may have around your eyes, mouth and neck. The facial is as simple as mashing be able to make at home, and there’s a banana before slowly applying natural honey and simultaneously stirring until you absolutely no harm in using it as often have an applicable creamy mixture. Make sure you don’t use too much honey, or as you like, although applying it once or the mask might drip. twice a day suffices for most people.

14 insight DO’S AND DON’TS for a Successful Relationship With winter knocking at our doors and the weather being chillier than our Sahel-tanned bodies are used to, we better work our butts off to please our men so they can keep us warm and cozy. That and of course because we love them and wouldn’t want to lose them and all of that load of cheesy shenanigans. Do you give your partner suffocating affection or do you give them too little? Here’s a number of do’s and don’ts that might help prevent you from driving your man insane.

DO: DO: DO: GIvE HIM ATTENTION STAND YOUR GROUND BE HONEST

You don’t need to be apathetic to get This is especially important in our com- Not to be captain obvious, but honestly a man’s attention. You can show him munity that is until this day and age run goes beyond not lying. It’s about be- a moderate amount of affection with- by patriarchy. You need to embrace your ing open with your loved one on how out being too clingy, be that through independence and make sure you’re not you feel about the things they say and compliments, taking him out for dinner, dating someone who likes to boss you do, and the things you say and do. An or occasionally being romantic with around based on preconceived gender honest relationship is one where each of him. Try not to overdo sweet talking him roles. Although, we have to admit that it you is an open book and is willing to step all day every day, or it might just lose isn’t so much an issue as it once was, it’s not outside their comfort zone in order to its luster. Some women think caring too exactly a surprise to spot it either. Some- please the other party. Don’t keep any much, or at all, might make them come times it takes a while to see whether your secrets you know will eventually snowball off as independent and confident, but partner is prejudiced, but if you happen to into bigger complications, and certainly it’ll probably just freak him out and make find a bit of discrimination coming out of don’t lie to each other no matter how him feel left out. So your best bet is to just them that you find incorrigible, run! small you think the lie is. try to balance things out. DON’T: DON’T: DON’T: PURPOSElY REvERSE BE TOO HONEST DEMAND HIS PASSWORDS GENDER PREJUDICE

Depending on how long you have been There’s a difference between being There’s a fine demarcation between together, this will only be less creepy the an independent woman, and being honesty and rudeness. Yes, we encour- longer you have known each other, but it obsessed with the idea to the point that age you to be as honest and open as you possibly can with your future hubby, will still be creepy and invasive nonetheless. you begin to grow a little sexist your- but that doesn’t really give you the You might think “what could he be hiding self. Some women refuse to take part in any house chores because they’re privilege to outright tell them that they from me that does not want me to see?” need to lose weight. You might be able But that’s not the case. Men want privacy too scared of being associated with the kitchen stereotype. But forcing your to say these things to very close friends, just for the sake of it; they need their own partner to run all the errands just basi- but remember that it’s different with space, and it should never be automati- cally reverses the sexism around, instead your partner because they want to be cally interpreted into “HE’S CHEATING ON of eradicating it. So be careful not to as attractive as possible in your eyes, so ME!” because you’re most likely just being make your partner fall victim to your own it’s best not to cross the line, even if you driven by relationship paranoia. subconscious fears. think you’re just being playful. How To Wear

RED TIGHTSPALLAS It’s the perfect weather to wear tights. Lamé turtle- A pair of red tights can look festively neck top fantastic with a tartan skirt or a plaid dress this season.

Gucci spring 2017

DOLCE & GABBANA Cardigan

PHILOSOPHY DI LORENZO SERAFINI leather mini skirt Carven Spring 2017 ADIDAS BY STELLA MCCARTNEY Tight

OKHTEIN Silver Oval Pal- Céline mette Minaudiè re spring 2017 JIL SANDER 16 insight Satin sneakers RED TIGHTS 13 TIMES GREENERY STOlE THE SHOW Greenery (the colour, not foliage or vegetation) has been named the Pantone Colour of Year for 2017; the hue of hope and growth. Some might say the concept behind Pan- tone’s prophecy is a rather self-fulfilling one, but we embrace it all the same. Salvatore Ferragamo Emilio Pucci Versace Tory Burch Balenciaga

18 insight GREENERY Boss Loewe Gucci

Vetements Michael Kors Marni Cé line Balmain lAZY MAN’S DIET: WHY YOU SHOUlD AvOID CRASH DIETING So you can no longer fit into your favourite jeans You want to show off your belly, but no one seems to find your overhanging excess fat majestically resting on the three inch waistline of your pants, beautifully resembling a delicious puffy muffin top, as appealing as an actual muffin top? If you think you currently resemble the human equivalent of Michelin’s logo model and want the easy way out, here’s why you shouldn’t crash diet and what alternatives you could employ. By: Mayar El-Shamy

drives your body to breaking storage fat (not muscle) to provide your body with the needed energy to continue mov- ing. It’s science –there’s no other way around it. You’re eating the wrong the right track. foods You’re starving yourself You can’t ask yourself why you’re so Crash dieting is a brilliant option, and prone to gaining so much weight when all that needs to be done is for you to You’ll gain the extra you have a soda with every meal you starve yourself to near death! But it does kilos again eat. You should not consume crispy work, and people swear by it, right? We It’s not a matter of “easy come, easy snacks between meals, instead you do agree based on live results we have go”, but crash dieting basically makes could try eating nuts or raisins. As for seen, but we’ll have you know that the your muscles commit mass suicide to what to drink with your meals, freshly only downside is when you go back to save you, which in turn makes you too squeezed orange juice, or any other eating a proper diet, you immediately weak to be as active as you once were fresh juice, is always an ideal choice; put your weight back on plus a few before you followed the crash-killing- however, if you’re too lazy to do that extra kilos to top it off. yourself diet. So, when you start eating every day, you could try bottled natural Now why could that be? again, your body quickly puts back on juice, as long as the bottle says it has no all the storage fat it used up, and with added sugar. your muscles too frail and thin for rapid You’re depriving physical activity; you’re forced into a yourself of essential temporary state of lethargy that even- love yourself nutrients tually wears off when you go back to Trust me, you should never go on any When you decide to juice fast for a consuming all the nutrients you’ve been diet that makes you hate yourself. You few weeks, you deprive your body of depriving your body, which in turn adds shouldn’t always eat when you’re hun- the protein and sugar (and a bunch the extra kilos. gry, but that doesn’t mean it gives you of other extremely essential stuff) that a pass to full-on go on a starving diet. you needs to avoid collapsing to your Eat greens, fruits, any protein sources of grave. Your body then forcefully breaks Exercising does work your choice, and lay off the junk food! down your muscle mass to create the If you haven’t already taken a look our That’s really all it takes if you’re deter- nutrients needed to survive. In other article Get the Perfect Body Before New words, you’re not actually losing weight, Year’s, you have absolutely no excuse mined enough. However, it’ll only make your body is just shrinking because it to claim that exercising does not work sure you don’t put on extra weight, if thinks you’re starving. You do however, for you; that is not a thing and it will nev- you’re looking to get it shape, you’re temporarily lose some of the fat you er be backed up by science. Physical going to have to get off your bum and think you don’t need, which you imme- exercising means you exert more effort carry out any daily exercises that work diately regain when your diet is back on than your energy can provide for, which for you at least twenty minutes a day.

20 insight 11 lAZY WAYS TO BURN MORE CAlORIES You might think losing weight is all about hard work at the gym and having a strict eating regimen, but sometimes, even just the smallest amount of effort can deliver major pay-offs. Check out these incredibly simple ways to burn more calories…

1. Slurp Some Java

Caffeine can help boost calorie burn for up to three hours. Not into joe? Try tea.

2. Hold (un)steady

Using a stability ball can kill 260 more daily calories than parking your butt in a chair.

3. Go Paleo-lite

Cut carbs two days a week. Odds are, you’ll lose more than full-time devotees.

4. Grab Some Gum

Chew to thwart snacking. Trans- lation: You’ll likely eat up to 10 percent less.

5. Dial It Down

The room temperature sweet spot for melting fat: a cool 64 degrees.

6. Order Thai

Spices in this tasty grub can spike your metabolism by 23 percent.

7. Take a Day off

Strength training twice a week versus thrice a week can yield the same muscle.

8. Stay sane

Stressed women work off about 104 fewer calories than those who are calm.

9. Skip the Second

Knocking back two beers may slow down fat blasting by 73 percent.

10. Get Fidgety

Tapping your feet or pacing can burn hundreds more calories than being still.

11. Sweat for Less

Just 10 minutes of moderate exercise helps rev metabolism for an hour. BERNA IBRAHIM On Her Fashion Taste and beauty Favorites Nothing says success more than looking the part! Berna Ibrahim tells us her favourite beauty pick- me-ups that she absolutely cannot do without. We love all her choices!

Compelling fragrance … Marc Jacobs Decadence.

Beauty fix … … Shoe haven Mac lipstick. Louboutin.

…

Favorite street style … Favorite trendsetter… Matching up your casual items with Burcues. glam ones. Kojak. Favorite run- I can’t leave home without… way designer My lip balm.

Favorite

accessory… Chokers

Favorite Beauty tip… … Always take care of your nails, nightspot they’re the number one reflector Pier 88 on your hygiene. 22 insight AlBittle lack D ress For Every Day & Every Occasion Everyone is familiar with the little Black Dress, but not everyone is familiar with how to wear the little Black Dress. The charming thing about the lBD is that it can pass as a joker. One can wear it to the sporting club in the morning as well as to a relative’s wedding at night! You just got to learn some smart tricks and no one would every notice the 100 times you wore your lBD. Here are some ways to wear your lBD in all different styles… From casual to chic and soiree.

DONNA KARAN NEW YORK Essen- ERICKSON tials draped SoireeBEAMON Swan stretch-jersey BALENCIA- Lake gold-plat- dress Casual ed, faux pearl GA Cabas and Swarovski leath- crystal choker er-trimmed printed canvas tote

VICTORIA BECKHAM MIU MIU Gold-tone Met- box clutch al-trimmed leather slip-on sneakers

JIMMY CHOO Leslie glittered leather sandals Casual Work

MICHAEL KORS COL- LECTION Brushed Strad- Chic wool, ango- ivarius ra and cash- Ottoman gora-blend Blazer jacket

Stradivar- ius NAR- ROW HEEL COURT SHOES. ANYA HINDMARCH Have A Nice Day perforated metallic textured-leather shoulder bag ROCKINS MIU MIU Rose Mir- printed rored-leath- silk crepe er platform de chine sandals scarf GHADIR AlAGABANY On Her Fashion Taste and beauty Favorites Nothing says success more than looking the part! Ghadir Alagabany tells us her favourite beauty pick-me- ups that she absolutely cannot do without. We love all her choices!

… Compelling fragrance St Dupont Oud Oriental

… Beauty fix L’Oreal Revitalization Lotion

… Shoe haven … Dolce & Gabbana sneakers Favorite trendsetter… … Giovanna Battaglia Favorite street style runway Favorite Favorite

Wear whatever you want as long as you feel designer comfy in it! Roberto Cavalli I can’t leave home without… My i-phone, notebook, glasses and watch.

Favorite nightspot … U Bistro & Bar

… … Favorite accessory Beauty tip Bags & vintage clutches. Mac Sin lipstick.

24 insight THE TOP BAGS AND SHOES OF THE SEASON From Chamois glories, to leather beauties, win- ter is all about fabulous foot fashion that makes all those months of waiting worth it. Here are our favourite picks of glamorous shoes and bags. SAINT LAURENT GIVENCHY JIMMY CHOO

FENDI GUCCI SAINT LAURENT

MARC JACOBS

ADIDAS NANCY GONZALEZ GABRIELA HEARST BOTTEGA VENETA RANIN ElGABY On Her Fashion Taste and beauty Favorites Nothing says success more than looking the part! Ranin Elgaby tells us her favorite beauty pick-me-ups that she absolutely cannot do without. We love all her choices!

… Compelling fragrance Very Sexy by Victoria’s Secret

… Beauty fix Kylie Lipstick.

Shoe haven … Ego Official boots

Favorite trendsetter… Olivia Palermo

Favorite street style icon … … Neign Mirsalehi

I can’t leave home without…

My hairbrush Elie Saab designer Favorite runway Favorite runway

Favorite nightspot … Ninteen Twenty Five Bar

Beauty tip… Favorite accessory … Green tea facial mask once a Classy chokers week 26 insight GIVENCHY Jacket

MICHAEL KORS Fur Jacket

SAINT LAURENT Bomber J.CREW Jacket Fur Coat

GUCCI GUCCI Tweed Leather Coat riendly aux Blazer It’s quite apparent that faux fur and leather are among the hottest fashion trends, likely to those who are against killing animals! FCreate your own signature winter look with faux fur or leather from our favourite selection for you.

RONALD VAN OPENING DER GOLDEN GOOSE CEREMONY KEMP DELUXE BRAND Biker Shearling Mini RONALD VAN DER KEMP Flared Pants Jacket Coat Dress GIVENCHY Skinny Pants FARIDA TEMRAZ On Her Fashion Taste and beauty Favorites Nothing says success more than looking the part! Farida Temraz tells us her favorite beauty pick- me-ups that she absolutely cannot do without. We love all her choices!

Compelling fragrance … Gucci Guilty

Beauty fix … Concealer with an orange tint Shoe haven … Zanotti

… Favorite street style …

Maya Diab’s style is always on … point!

I can’t leave home without… My sketching book.

Favorite nightspot … Kazouko Coco Chanel Karl Lagerfeld for Chanel Favorite runway designer Favorite trendsetter

Favorite accessory … Beauty tip… Blending red lipstick over skin when Big rings you look pale for an instant glow 28 insight THE BEST HIGH STREET AND DESIGNER COATS It’s very cold out there, and we couldn’t be more eager to layer up in a trendy new coat. We took a look at the most popular outerwear trends from the Winter 2017 runways, like puffer coats, patent leather and capes The items that give us ample inspiration and serious jealousy. Gabriela Hearst Cape Hearst Delpozo Coat

Gucci Cape Givenchy Cape

Marques’Almeida Puffer Jacket Stella Cape

CHLOÉ Mccartney Tanya Taylor Coat Cape NEHAl KHAlIFA On Her Fashion Taste and beauty Favorites Nothing says success more than looking the part! Nehal Khalifa tells us her favorite beauty pick-me-ups that she absolutely cannot do without. We love all her choices!

Shoe Compelling fragrance … haven … Euphoria by Calvin Klein Puma and Adidas sneakers Beauty fix … Natural face and body cocoa butter cream, coconut oil and wheat germ oil for smoother skin.

Favorite trendsetter… Olivier Rousteing of Balmain

… Favorite street style … Khaki color.

I can’t leave home without… My wallet, phone and The Body Shop’s lip-gloss

Favorite nightspot … The Smokery Katameya Heights Favorite runway designer Manish Arora, Elie Saab and Dolce & Gabbana

Favorite accessory … Beauty tip… Burberry watches and The Body Shops’s eyeliner and lip small earrings and cheek stains

30 insight Trend Test: YEllOW from LOEWE Striped silk-twill scarf head to toe Of all the colours of the rainbow, yellow isn’t exactly rolling in aesthetic goodwill. It’s tricky to wear, and, depending on your complexion can ELLE conjure up a jaundiced effect; gone wrong, the MACPHER- effect can be downright frowsy. SON BODY Bra Chloé Spring 2017

DSQUARED2 Cropped Blazer

DOLCE & GABBANA Bag KENNETH JAY LANE Gold-plated choker

CHAR- LOTTE LARSSON & ALISON OLYMPIA JENNINGS LOU + Pumps Watch Earrings

ADAM LIPPES Corded lace culottes BETWEEN TWOERAS

ILLESTEVA Hamilton D frame Acetate Mir- rored Sunglasses

YVONNE LÉON White Gold Diamond Earring ZARA Faux ZARA Faux Jacket Leather

RESERVED Print- MICHAEL MICHAEL KORS ed Sweatshirt Marly Leather Backpack CHARLOTTE OLYMPIA Dolly Karung Pumps

Modern Trousers Sequined MANGO LANVIN Strapless Duchesse-silkLANVIN Strapless Jumpsuit Wool and Satin

CLARE V Mimi Metallic H&M Super Leather Clutch Skinny High Jegging

H&M Crêpe Jacket H&M Knee-high Boots

ISABEL MARANT Matt Aviator-style Metal Sun- Glasses ISABEL MARANT Diva Oversized Embroidered Wool-blend Vest STELLA MCCARTNEY Metallic faux Leather Brogues 32 insight SOPHIE HULME Appliquéd Printed EEN Leather Pouch FENDI Stretch-denim Peplum Jacket Peplum FENDI Stretch-denim MANGO Skinny Cottons Trousers Skinny Cottons MANGO

GUCCI Burnished gold-tone

Swarovski Crystal on Dress ERDEM Devika Silk-chiff Floral-print ERAS Bracelet

DOLCE & CHLOÉ Wool-crepe Mini Skirt GABBANA Gold- tone Faux Pearl Hairclip Vitage Jane Pumps Mary Embellished Brocade DOLCE & GABBANA

Since history repeats itself, we always keep a couple of mama’s old sweaters, dresses and bags because very deep inside, we know that at some point they’ll all be in style again. We try our best to follow the current modern trend, yet feeling nostalgic and falling in love with several MICHAEL MICHAEL KORS VALENTINO Lace and Wool and Silk-blend Crepe Mini vintage pieces happens all the time. Hereby, we present to Dress you the extremes of these two eras: vintage and modern. ALEXANDER MCQUEEN Corded lace and Swiss-dot Tulle Gown

DOLCE & GABBA- NA Embellished Cashmere Sweater GUCCI Pussy-bow Silk and Pussy-bow GUCCI Jacket Crepe Wool-blend GUCCI Pussy-bow Silk-georgette Dress Silk-georgette Pussy-bow GUCCI

FRED LEIGHTON 1915 Platinum, Emerald and Diamond Ring

MIU MIU Wool and Cotton-blend Bouclé-tweed and Cotton-blend Dress Wool MIU DOLCE & GABBANA Dolce Metallic Tex- tured Leather-trimmed Wood Clutch BOBBY The internationally renowned chef, cookbook author, rockstar, and restaurateur is far more than a photogenic Tv host. After having been exposed to a variety of What is Bobby Chinn’s favourite meal cultures at a young age, to eat and favourite meal to cook? Bobby Chinn has developed that have inspired you to cook for a culinary acumen that a living? surpasses any other. We had the pleasure to chat with the culinary sensation We heard you are quite the savvy himself, and he told us about his journey to becoming a professional and making it

to Top Chef Middle East. ist techniques. I was also influenced by

there for me and they taught me how to cook. Professionally, however, I think it was more than ego; it’s about hav- ing skills that cannot be denied. If you have your skills, your techniques and the required knowledge, you’ll be able to define a chef’s true expertise? experience new things and acquire new ideas in the culinary field. Do you ever try to reinvent or rec- reate local Egyptian food? Why/ ing to film something in the Middle East. why not? No, because Egyptian food cannot be recreated. It’s democratic food; how can you change foul or koshari? I don’t Tell us about yourself, where You’re half-Egyptian, half Chi- like to change or temper with anything you’re from, and how you started nese; how has the food culture so culturally-bound; it’s impossible to. as a chef. of both countries affected your The main reason for that is that Egyptian culinary taste? food is cooked for the people; it’s a kind I was born in Auckland, New Zealand of “comfort food” that has the same ef- I first came to Egypt 45 years ago. I lived with to an Egyptian mother and a Chinese- I was exposed to a wide variety of cui- fect on me when I cook it or eat it, bring- American father. I studied in the public World Café, and you’ve been on sines at a very early age and I was open ing back memories and warmth. Do you have a signature dish? school system in San Francisco, two pri- to try anything. Egyptian Chefs have vate schools in Cairo, Egypt, and I got a their own dishes and their comfort food, What makes Middle Eastern cui- anecdotes of disastrous live mo BA in finance and economics in England. Mexicans and the Chinese have their sine special? I left in search of something; anything, comfort food as well, but as an interna- that I loved. I tried a bit of everything – tional person I enjoy cooking just about Middle Eastern cuisine is very unique from attempting to sell seafood to the anything. I can cook foul and tameya, and special. It has been influenced by mob, to stand-up comedy – and along koshari, beryani, Mexican, Chinese, Thai, Armens cuisine, which was cooked by the way, I also discovered my love and French ,Californian and Indian food. great chefs. They mixed and matched TV shows to star in, do you have talent for cooking. I have been a hugely and created a variety of astounding popular culinary figure throughout Asia, How did you first discover you dishes alongside the influence of Syrian, both for my two highly-regarded res- wanted to be a chef? Iraqi and Persian cuisine. These dishes taurants in Vietnam, and for the award- were prevalent because they were cre- winning TV series, World Café, which I It seemed like it was natural progression ated using some really great techniques, had hosted on Discovery TLC for the past because I had two grandmothers from so it’s very neutral food. It’s impossible six years. two different cultures; they were always for one to find what they don’t like as

34 insight A TRUE CUlINARY CHINN ARTISAN “There are a lot of great chefs who have engendered unique ideas. Some have developed ideas of what food should be created, treated and managed.”

opposed to, for instance, Thai food that What is Bobby Chinn’s favourite meal A word for amateur cooks wouldn’t suit someone who doesn’t to eat and favourite meal to cook? favour a spicy touch. You have to decide whether you’re profes- I don’t have any favourites, neither a fa- sional or not. There is a big difference between Are there any chefs in particular vourite dish to cook nor a favourite meal a chef and a cook. A chef has a huge respon- that have inspired you to cook for to eat. It all depends on my mood, and a living? my mood is always changing, so I have sibility to lead an entire team, but the cook too many favourites. doesn’t have this responsibility. An amateur Of course! There are a lot of great chefs cook is a person who simply enjoys cooking, who have engendered unique ideas. How do you see the food scene even if it’s only at home without a paycheck. Some have developed ideas of what changing in the Middle East? food should be created, treated and We heard you are quite the savvy managed. Chefs like Gaggan Anand I think we’re still missing the notion of the musician; tell us about your band. create brilliant molecular food, though ultimate Star Chef; the well educated, creative chefs that create art. We need I am not big fan of that particular food, I’ve been playing guitar since I was 15. When but I really respect and appreciate the to see chefs as artists because they cre- creativity of what can be done with ate edible masterpieces. A chef doesn’t I moved to Vietnam, I would always sing in modern cuisine using these modern- just cook, but has an artistic touch. I karaokes and play guitar then that developed ist techniques. I was also influenced by think the notion of the Star Chef can be into playing in a live band. My general director those who taught me in the streets in found in Lebanon, Syria and Turkey, but unfortunately not in Egypt. We only look in my company in Vietnam was the godfather Bangkok as well as in many other coun- of jazz there. There was also a CEO of a com- tries in Asia. I travel often so I’m always at the food as a need, and we have yet to improve the ingredients, skills and our learning. Chefs don’t have to be famous pany called TNT who liked rock and roll and attitude towards to culinary world. to inspire and teach you, they only have he asked me to play in a jazz club, where I to be good. How far do you think Michelin stars performed with the son of my general director. define a chef’s true expertise? We performed every Friday, that’s when a lot Tell us how you made it to Top of famous Vietnamese singers saw me there ideas in the culinary field. Chef Middle East I think it’s changing now because Mi- and started to invite me to concerts for a song, chelin was originally made for France My TLC TV show, World Café, let me then two songs, and it just developed from Do you ever try to reinvent or rec and Europe, and has now extended to travel the world, and I’ve lately been will- there. I got to build a stage in my restaurant so Asia and United States. However, Mi- ing to film something in the Middle East. I get to perform there every New Year’s Eve, I think it’s not easy to do great shows in chelin chooses restaurants people can- the Middle East because no one expects not afford eat at, so it’s not just about other times in a special event. I like music! a guy with the name of Bobby Chinn to the food, it’s also about the restaurant, speak Arabic, let alone understand the the service, and even the bathroom! We heard that your grandfather culture. I was thankful that the executive Generally, I don’t think Michelin is fair is the hero Saad el-Shazly; tell us producer of Top Chef was able to see because there are plenty of great chefs more about him and your memo- my abilities; he offered me the role and I with so much skill and potential, yet they ries with him. accepted. don’t have Michelin stars. Great chefs make great restaurants, but great restau- I first came to Egypt 45 years ago. I lived with rants cannot make great creative chefs! You go on Top Chef Middle East, my grandmother for a year and half when World Café, and you’ve been on Do you have a signature dish? I was about 6. Grandpa taught me chess plenty of other TV programs: Any and Arabic and he took me out every Friday. anecdotes of disastrous live mo- Of course, I do! I have a lot of signature BA in finance and economics in England. He wasn’t that old to me, he was in his late ments? dishes, not just a single one. I generally four-ties so the generation difference wasn’t make a great hamburger, and I can cre- Not really, because even though my ate many new dishes. massive. I moved with him to London before and special. It has been influenced by show is live, it’s edited. he moved to Portugal after which time he was With so many establishments and sent to exile in Algeria. I spent with him some Who were some of the most fa- TV shows to star in, do you have time in Algeria and I visited him in prison, too. mous people you cooked for? popular culinary figure throughout Asia, How did you first discover you dishes alongside the influence of Syrian, the time to cook at home? He taught me so many things! He really was an amazing grandfather, father, and husband. Bob Dylan, Hilary and Bill Clinton, the Whenever I take a break and have the time, I deputy prime minister of great Britain He was a very family-oriented man, and he and some famous icons in Asia. cook. But I don’t have the luxury to cook everyday. was very funny. for one to find what they don’t like as How to Stalk like a boSS! Ever wondered how your girlfriend knows everything about everyone occasionally things about you that you are yet to find out? Yes, dear. It’s called stalking skills, and guess what? You have no idea how many times a girl has judged you based on your social media profile; it’s so creepy you’d probably file a restraining order. But if you can stalk, you can do anything! It’s the new fad to be written in your resume, and when it comes to stalking, girls are the experts! We brought you the tips to work on bettering your skills.

By: Menna Helmy

When you meet someone If you are satisfied with new, try to get her full name what you have seen so far, in the smoothest way possible and you want to take it to in order to make it easier for Ok, we’ve reached the next level; stalking her you to find her on Facebook, the most critical companions, friends, fam- Instagram, Snapchat, Twitter, phase of the stalk- ily and colleagues is the etc. So if you’re stuck with her ing process, now way to go. All the tips above first name, try saying this; “I have you get to look apply on her acquaintances’ a friend who looks exactly through every profiles of course. like you, maybe you’re single picture of them, related or something, including cute photos what’s your family name?” they posted them- You are welcome. selves or unflattering Things she likes and ones they’re tagged places she goes are in. Be very careful with your scrolling as it more important to know could easily become your worst night- than you think! You can So now you know mare when you like a picture 50 weeks rush there and “run into her”. their full name and back! Or even worse: a tagged photo, Only to have her find out your you’ve found them so she and her friends would both laugh favourite band is coldplay, too! on Facebook, You’re at your poor stalking skills. Soulmates! not half done! You should always find them on all social media because they might be someone on Last but not least: Facebook and a whole Now that you’ve Be cool. When she different person on analysed the pic- tells you something Instagram! tures, it’s time to get about her that you deeper; read all the supposedly don’t know statuses they’ve about but actually do, posted since the you need to always Make sure NOT to early 2000s! The be surprised. So start press on ‘add friend’ phase where you practising your surprise or ‘follow’...at least not get to know more face. from your real account. about their personality If her account is public, and how it evolved over bookmark her profile. the years. If it isn’t, create a new Congratulations, I now account with an alias for PS. If she’s the drama queen kind of per- officially declare you a a carefree creep experi- son who complains about every single stalker! ence. aspect in her life: RUN!

36 insight If you are satisfied with what you have seen so far,

Ok, we’ve reached the next level; stalking her you to find her on Facebook, the most critical companions, friends, fam Instagram, Snapchat, Twitter, ily and colleagues is the etc. So if you’re stuck with her ing process, now way to go. All the tips above first name, try saying this; “I have apply on her acquaintances’ a friend who looks exactly through every profiles of course. like you, maybe you’re single picture of them, including cute photos what’s your family name?” You are welcome. selves or unflattering Things she likes and ones they’re tagged places she goes are in. Be very careful with your scrolling as it could easily become your worst night than you think! You can mare when you like a picture 50 weeks rush there and “run into her”. back! Or even worse: a tagged photo, Only to have her find out your you’ve found them favourite band is coldplay, too! on Facebook, You’re at your poor stalking skills. “if you always find them on all social media because they Last but not least: can Facebook and a whole Now that you’ve Be cool. When she analysed the pic tures, it’s time to get stalk, you deeper; read all the supposedly don’t know statuses they’ve about but actually do, posted since the can do Make sure NOT to early 2000s! The be surprised. So start press on ‘add friend’ practising your surprise or ‘follow’...at least not face. anything!” from your real account. If her account is public, and how it evolved over bookmark her profile. the years. If it isn’t, create a new account with an alias for PS. If she’s the drama queen kind of per officially declare you a a carefree creep experi son who complains about every single stalker! ence. aspect in her life: RUN! MOURAD Quiz: MAKRAM OUR FAvOURITE CONNOISSEUR Help them financially We have tried out numerous restaurants in Cairo, from fine dining to the juiciest of junk foods, at the comfort of our own homes through the taste buds of the ingenious gastronome, Mourad Makram. The proficient gourmet and talented actor has opened up to (in)sight about his road to fame, his business, and his future plans.

When and how did your journey mand garnered in two or three years is Do you see yourself as a food in the media business begin? worth 16 years of my work history if not critic? It started by pure chance; a friend of more, strangely enough. I do not. I offer reviews on my behalf, mine called me about 18 years ago and Non-fiction reap all the benefits without bearing the Do you have any funny stories but I only consider myself an amateur told me that there are new cable chan- food critic rather than a professional from behind the scenes you Sci-fi nels opening and that we should apply. one. And since it was my brother and I who in- can share with us? troduced professional karaoke in Egypt, I With me, it’s always funny stories! What’s your take on the social wanted to make it into a show –an idea There isn’t a particular one I have in media wave of food bloggers which was previously rejected by the mind, though. Nile TV, so I thought this would give me happening right now? a second chance. We went to apply, Which was your favourite episode A huge percentage of it is absolute presented the idea, and they approved! and why? nonsense to me. Some of these food Karaoke Show was my first gig. I do not have one favourite episode bloggers know nothing of what they’re because a lot of them are my favourite. saying. When they judge a plate, they What’s the story of ‘Al-Akeel’ (The There were restaurants that I considered do not give you any proper details or Gourmand)? benchmarks in my experience, ones I a full critique on the taste, they just go Another story that happened by mere cannot mention their names lest others “Yeah, it’s awesome!” That’s how most chance. I had been looking five years feel left out. of them are. Some of them are really before I started presenting The Gour- good, but that’s the majority of what’s mand to just star in a talk show, that’s all Who manages ‘Modern Touch’? on the surface. I wanted. Every time my plans were in Modern touch is managed by my the right direction with one of the chan- brother and partner, whereas Modern nels, something would abruptly happen What are your coming proj- Touch Furniture & Designs is managed by and it wouldn’t go my way for unknown ects? reasons. Anyway, a friend of mine who me, but I do have a staff that takes care I have a film coming up during winter runs a production house that works for of it when I’m not available. break, around mid-January, called CBC Sofra gave me a call and told me How can you evaluate your act- ‘Akhlaq El Abeed’ (The Morals of they were looking for somebody for a Slaves) starring Khaled El Sawy. I’ll also program. I presented the pilot episode ing experience in ‘Foq Mostawa be starring two different TV series for with flying colours, and eventually came in your life, it’s that you would definitely El Shobohat’ (Beyond Suspicion)? Ramadan, and next September you’ll up with the name ‘Al-Akeel’. It was my first step to actual acting; that’s be able to listen to the premier of my evaluation and I think it says enough! What did the experience add to you? ‘Ta’ala Ishrab Shai’ (Come Drink Tea), Two things: it was a gateway to a realm You have such a diverse back- which will air on Nogoum FM. of huge varieties of excellent food and ground in different fields, where Any upcoming music projects? drink from different countries; and it does your real passion lie? Unfortunately not. My dream of singing gathered the biggest crowd I could Acting and singing are where my true is on hold for now. have ever had. The popularity The Gour- passion lies, and I’m halfway through. 38 insight WHAT KIND OF SUCCESS Quiz:WIll YOU SEE? It might be true that success comes from within. We’ve given you tips on how to push yourself beyond your limits to achieve your goals, but how you will succeed remains a mystery. Take this quiz to see our prediction of how you’ll make it in the world. I see myself more as a/an: You made a fortune and your family’s in A) Leader debt, you: B) Follower A) Help them financially C) Animal person in installments using your monthly income If provided the money, I would B) Spend some of your love to: fortune on them A) Buy a mansion C) Spend all of your fortune to free them of their debt B) Get a PHD from Oxford University C) Travel the world It’s time to add up If given a million dollars I would: your points! How A) Start my own business will you succeed? B) Buy shares in a successful business C) Donate a huge portion to charity Mostly As: My favourite literature genre is Business owner successful chain business, you’re sure to A) Non-fiction reap all the benefits without bearing the There’s no better option for you. You worries of owners, which is what you plan B) Sci-fi always want things to go your way and to do. You love to learn, you’re open to you have too many serious trust issues C) Mystery constructive criticism and you appreci- to delegate work to anyone else. The ate knowledge and education more Who would you rather choose to only way you feel things are in control is negotiate business deals for your than anything else. when you’re around and guiding others company? on what they should and should not do. Karaoke Show was my first gig. A) Angelina Jolie Although you try not to be bossy, you Mostly Cs: B) Bill Gates just prefer to have things go your way Your fate is a mystery more often than not. You have so many C) Snoop Dog Your personality is too mysterious for ideas you plan to reify, you’re frugal and chance. I had been looking five years us to predict how you’ll prosper in life, If I could have a conversation you’re intelligent with money. with anyone living or dead, it although your kind heart and good would be: intentions tell us that you’ll most likely A) Alexander the Great Mostly Bs: be running at least a handful of charity campaigns in the near future. You love B) Steve Jobs Businessman/Businesswoman animals, helping, and you can never C) Mother Teresa Although you’re ready to work your get enough of nature and culture. If hardest in order to synthesize your In your opinion, which of these is there’s one thing you want to achieve dreams, you’re not a huge fan of over- with flying colours, and eventually came scarier? in your life, it’s that you would definitely It was my first step to actual acting; that’s whelming responsibility. You’re fairly re- A) Poverty die a hero, not to be long lauded after sponsible, but you like to give yourself a you pass, but because your life revolves B) Ignorance break every now and then. By investing around making a difference and helping in a renowned corporate or managing a ground in different fields, where C) Loneliness every soul you come across. How to Cure Your AcNE NAtURALLy By: Mayar El-Shamy There’s a myriad of OTC treatments for acne you can purchase from local drug stores, but they either peel the living heck out of your skin or just prove ineffective. The reason behind this is that everyone’s skin is different, and there could never be one product that can cure different types of skin. Instead, here are natural homemade cures you can use to treat and prevent acne depending on your skin type.

Lemon and Olive Oil for Honey for Oily Dry Skin skin If you suffer from excess sebum, don’t rush Oil to cure acne? That sounds like a recipe for to the Accutane just yet. Freshly squeezed disaster, and it just might be if you’re daring lemon juice has been proven to success- enough to smother it on your inflamed pimples fully treat excessively oily skin without drying as is, but it’s a miracle worker when used as an it too much if complemented with honey. agent. Instead of lemon, you can mix olive oil Add half a squeezed lemon to a tablespoon with brown sugar to use as a scrub on wet or or two of brown sugar to use the mixture as dry skin. You should rinse with only water and a scrub on your towel-dried face once a pat your face dry with your face towel. The day. Continuous use might dry out your skin; sugar cleanses your skin without ridding it of its to prevent that, use honey as a moisturizing needed sebum and you can skip moisturizing cleanser before bed by rubbing it raw on because the olive oil already did the trick. wet skin. You’d be surprised how soft and supple your face will feel!

Apple Cider Honey and for Mixed Skin Cinnamon for All Skin If your face is dry all over except for your Types T-zone, you can either mix and match with the previous recipes, or just use apple cider If you’re unsure about what category your skin falls under, vinegar as a toner. This works best after cleans- you best stay on the safe side. This mixture not ing your skin with any OTC gel cleanser, which only cures acne, but it also brightens your doesn’t necessarily have to be prescribed skin over time and gives it that dewy for pimpled skin. You can dilute the vinegar healthy glow every woman depending on how sensitive your skin is -add- longs for. Just simply mix in ing more water if your face is easily inflamed- raw honey with cinnamon but a ratio of one apple cider to three parts powder and apply it on dry water is usually ideal for everyone. Dip a cot- skin. You can leave it on as ton pad in the mixture and apply a generous long as you want, but prefera- amount on your skin right after a hot shower bly for at least 20 minutes every for best results. day for best results.

40 insight Ly

enough to smother it on your inflamed pimples

ing more water if your face is easily inflamed- HANA SHIHA AND DR. MAJD NAJI Share Their Secrets To Success There’s no better way to start the year than to hear the amazing success stories of two icons that have skyrocketed in celebrity status in their fields. Our one and only Hana Shiha tells us about how she went from being stuck in roles of the cute girl next door to manifesting far more complex personalities: from Nousa in Moga Harra (Hot Wave) to Hala in Before the Summer Crowds. Meanwhile, Majd Naji went from running a starter clinic to becoming the owner of the most renowned dental clinic chain, liberty Dental Clinic, in the entirety of the Middle East. It’s no surprise that both moguls share quite an endearing friendship! We asked both icons how they face rumours, employ social media to their benefit, and to tell us all about their friendship with one an- other. Check out what they said!

Hana Shiha How do you recap 2016? one of something without listening to both It’s been a very strong year, and not just for sides of the story. me. Personally, there was a lot of sadness of What’s the effect of social course. I lost the legend Mohamed Khan, media on you and your work? but the year has eventually done me good Social media has recently become a personally and professionally as the events very powerful tool for everyone. I like helped me get a better look at the big pic- the good side of it, I try to avoid the ture. I worked on myself more, I took acting bad side. I like to promote what I like classes, and I took the break that I needed. and find interesting, and I try to disre- However, I wasn’t entirely away from the gard what I don’t like seeing. Generally screen as I starred in Khan’s Before the Sum- speaking, social media is an effective mer Crowds, and I did attend two festivals tool for me to promote what interests As a single mother, how do with Khan and two by myself. I’ve recently me, so I’m all for it. gone to Notre Dame after Khan passed you balance work and per- away to attend his memorial tribute. In Talk to us about your friend- sonal life? Being an actress for me is a blessing Jordan, they hosted a tribute for the film as ship with Dr. Majd. These roles have actually influenced me because we don’t work 24/7; we don’t well and I was one to present it. So overall, On the professional level, he’s one of work all year around, so we get the it was a huge year cinema wise and it was the best doctors I’ve ever dealt with in Aziz Street) with Amr Saad when I finally luxury of actually spending time with our an important step for me to work with such my life. He would always tell me there’s kids. I have Adam, who is 14 and Malek a renowned director as Mohamed Khan. absolutely nothing wrong with my teeth, but he brought them out brilliantly in less who is ten. They’re not little anymore, Given your celebrity status, than ten days. On the personal level, so taking care of them is very much how do you deal with rumours? we’ve become very good friends along manageable. I’m basically a full-time I usually brush them all off completely, with his kids and wife; we all have a very mum and part-time actress –that’s one but some issues have to be tackled when way to put it [laughs]. However, the past they concern integrity. Like Magda Khai- loving relationship. He’s always there for year has been very overwhelming and rallah’s claims on my behalf. Even though me and I get along great with his family difficult for me. It was the first time for it’s not something I do, it’s simply ABC of as well, which is a very rare kind of friend- me to work on two projects simultane- journalism to refrain from accusing some- ship to find these days.

42 insight CREATIVE DIRECTION & PHOTOGRAPHY BY: MAHMOUD ABD ELSALAM MAKE-UP BY: ZAHRA KADOM HAIR BY: ALI KALLOUT LOCATION: ELFAYA DESERT IN DUBAI ELFAYA DIRECTION & PHOTOGRAPHY BY: MAHMOUD ABD ELSALAM MAKE-UP BY: ZAHRA KADOM HAIR BY: ALI KALLOUT LOCATION: CREATIVE and find interesting, and I try to disre-

ously as I starred in two TV series. It was skin tone and hair colour, or the overly Did these roles change the a time when I felt like I wasn’t practicing innocent type of girl. I wanted some way you observe the projects my usual life, I was only working! That’s change! To be a poor girl, a vulgar girl, you’re offered? Jordan, they hosted a tribute for the film as why I felt the need to give myself more an evil girl for once. And this change These roles have actually influenced me time for myself and my kids. started in ‘Sharea Abd El Aziz’ (Abd El not to nitpick and avoid the light-heart- Aziz Street) with Amr Saad when I finally ed roles I started doing. I’ve lately been Were you ever stereotyped in looking for complicated, challenging your work? How did you rid got a role as a middle class woman, this matter? and that’s how I later got the opportu- roles. When I sat down with Khan, he told me not to always look for these types of Of course! At the beginning of my nity to star in ‘Taraf Talet’ (Third Party) career I was actually very stereotyped as the folk girl, Gigi. Immediately after, roles because then I’ll miss out on doing as the cute girl. Especially after my role Mohamed Yassin called me up for a something fun. I told him they were fun in ‘Hob El Banat’ (Girls’ Love), I would role in Hot Wave as Nousa. It was such for me, and he responded saying they only get roles as the cute girl next door. a surprise that I would be asked to act are only so because they’re different I really hated that, and I wanted some such a role. He encouraged me to tap from your personality, but I should avoid difficult for me. It was the first time for more diversity. I’d either get roles as this other side and discover what I can limiting myself to do complex roles be- ship to find these days. a Western woman because of my fair do as an actress. cause I’ve already mastered them. What are your projects for to find happiness within yourself because donate an annual million AED to treat and we still plan to expand in Saudi Ara- are almost always positive. We always wife eventually became friends. When I 2017? that’s all you have. If you cannot find and teach children around the world. bia and after that we will work on fran- hear the best news and gossip about visited Egypt recently, she invited me to chising in Egypt. We have noticed that our work. Mostly rumours saying I have I’m working on a Ramadan TV series with peace and happiness within yourself, you We believe that a sound society is one her home and I must say, in all honesty, a lot of our patients are from Egypt and franchised in a particular country that I Yasser Galal. I feel really good about this will never be able to find it elsewhere. with healthy, educated children. that she’s a tender and kind lady and countless Egyptian celebrities visit from haven’t yet planned for and the like. project and I anticipate it will be quite What are the obstacles that there. Last time I visited the country, I no- They’re always rumours that seem to I’m very proud of our friendship. Hana idiosyncratic with the help of the amaz- you face as a celebrity dentist? ticed how there were so many Egyptians grow from a passionate anticipation is very loyal and funny and that’s what ing and lovely producer, Remon Magar following our work and looking forward to of having me treat patients in other I like most about her. Whenever I’m Dr. Majd Naji I don’t face any obstacles when I treat and director Ahmad Samir Farag. I also have us treat their teeth In Liberty. So the countries. I hope these rumours finally around her, she creates a most fun at- have another role with Khairy Beshara for celebrities, but it’s sometimes challeng- come true soon! What can you tell us about plan is to franchise there after doing so in mosphere that would another Ramadan series, and I’m very ing to guarantee our patients the pri- yourself? Saudi Arabia, and it we cheer up anyone. excited to work with him for the first time. vacy they deserve. We also do our best I’m a father of the most beautiful will be equipped with There’s another film I’m working on right to treat them within a small time-frame, children, Talia, Karam and Rayan. My the top-notch technol- Tell us about your now as well but we’re still processing the as swiftly as possible. Another thing we “Any famous figure wife, best friend and love of my life is ogy Liberty is known for. role as a brand must face rumours at ambassador for Seeing as the popula- some point in his life, tion in Egypt is also but thankfully mine are Zenith? much higher, we plan almost always positive.” Zenith watches are to have the branch one of the oldest and there the biggest one renowned Swiss watch in the chain and in the companies. This year Middle East. we’re celebrating its 150th birthday; the You were named brand appointed five social Dr. 2013, ambassadors around what’s the im- the world including my- pact of social self. I am their ambas- media on your sador in the Middle East work? and North Africa. I’m so I was given that title proud of this title and four years ago as I how the brand did not was deemed a most choose to pick famous influential persona in actors or athletes to the field of medicine. represent them, instead, Lately, my instagram they chose people who has been verified as are special in their field. an official account What are your as it exceeded two plans for 2017? million followers. I really My plans for 2017 include enjoy having an official preparing for the launch account because it “You need to of our branch in Saudi find happiness makes you look more Arabia along with a lot of within yourself accredited to your media surprises; I cannot because that’s followers and to other mention them lest I spoil all you have.” doctors. Social media is anything beforehand. I’ll an extremely important also have a lot of confer- tool and not just for ences, some of which me, but for everyone will be held in America, script and it will be screened after Ra- have to do is study the actor well before else in the world. It has Doctor Dima Bassem, and she works others in Bahrain. The madan. I’ll be a co-producer for the first with me in my business. My clinic chain, choosing his/her smile; you must create lately been influenc- most important thing this time in my career. So it’s a first step for us Liberty Dental Clinic is known to consti- a smile that suits all of their roles. When ing many fields of life, year for me will be my actors to do what we want rather than tute the biggest and best dental clinics we work with hosts and TV presenters for which is why Liberty official honouring along- doing the best of what we’re offered. in the Middle East. Our labs use top instance, we always choose a smile that Dental Clinic is quite side the medical legend, Magdi Yacoub in notch technology alongside our effec- would make them look more preppy concerned with it. Talk to us about your friendship Anything you want to say to tive training that teaches a whopping and glowing. with Hana Shiha? Egypt. Doctor Magdi has always been my our readers? number of doctors in the region, and Given your current celebrity Hana is a very dear friend of mine. She role model, so it is a great honour for me to status how do you deal with Don’t look for someone to make you hap- internationally, to use the highest dental Liberty is the biggest dental visited me like any other actress would, start the year with something of this weight. technology and carry out research pro- clinic in the Arab world, any rumours? I will also be meeting with dental students in py because you’ll always be depending Any famous figure must face rumours at just to get her smile done, but we had so fessionally. Lately, we have established plans to franchise in Egypt? on that someone or something. You need some point in his life, but thankfully mine many things in common and she and my Egyptian universities starting early 2017. a charity under our name that aims to It is in fact the biggest in the Middle East,

44 insight What are your projects for to find happiness within yourself because donate an annual million AED to treat and we still plan to expand in Saudi Ara- are almost always positive. We always wife eventually became friends. When I 2017? that’s all you have. If you cannot find and teach children around the world. bia and after that we will work on fran- hear the best news and gossip about visited Egypt recently, she invited me to chising in Egypt. We have noticed that our work. Mostly rumours saying I have I’m working on a Ramadan TV series with peace and happiness within yourself, you We believe that a sound society is one her home and I must say, in all honesty, a lot of our patients are from Egypt and franchised in a particular country that I Yasser Galal. I feel really good about this will never be able to find it elsewhere. with healthy, educated children. that she’s a tender and kind lady and countless Egyptian celebrities visit from haven’t yet planned for and the like. project and I anticipate it will be quite What are the obstacles that there. Last time I visited the country, I no- They’re always rumours that seem to I’m very proud of our friendship. Hana idiosyncratic with the help of the amaz- you face as a celebrity dentist? ticed how there were so many Egyptians grow from a passionate anticipation is very loyal and funny and that’s what ing and lovely producer, Remon Magar following our work and looking forward to of having me treat patients in other I like most about her. Whenever I’m Dr. Majd Naji I don’t face any obstacles when I treat and director Ahmad Samir Farag. I also have us treat their teeth In Liberty. So the countries. I hope these rumours finally around her, she creates a most fun at- have another role with Khairy Beshara for celebrities, but it’s sometimes challeng- come true soon! What can you tell us about plan is to franchise there after doing so in mosphere that would another Ramadan series, and I’m very ing to guarantee our patients the pri- yourself? Saudi Arabia, and it we cheer up anyone. excited to work with him for the first time. vacy they deserve. We also do our best I’m a father of the most beautiful will be equipped with There’s another film I’m working on right to treat them within a small time-frame, children, Talia, Karam and Rayan. My the top-notch technol- Tell us about your now as well but we’re still processing the as swiftly as possible. Another thing we “Any famous figure wife, best friend and love of my life is ogy Liberty is known for. role as a brand must face rumours at ambassador for Seeing as the popula- some point in his life, tion in Egypt is also but thankfully mine are Zenith? much higher, we plan almost always positive.” Zenith watches are to have the branch one of the oldest and there the biggest one renowned Swiss watch in the chain and in the companies. This year Middle East. we’re celebrating its 150th birthday; the You were named brand appointed five social Dr. 2013, ambassadors around what’s the im- the world including my- pact of social self. I am their ambas- media on your sador in the Middle East work? and North Africa. I’m so I was given that title proud of this title and four years ago as I how the brand did not was deemed a most choose to pick famous influential persona in actors or athletes to the field of medicine. represent them, instead, Lately, my instagram they chose people who has been verified as are special in their field. an official account What are your as it exceeded two plans for 2017? million followers. I really My plans for 2017 include enjoy having an official preparing for the launch account because it “You need to of our branch in Saudi find happiness makes you look more Arabia along with a lot of within yourself accredited to your media surprises; I cannot because that’s followers and to other mention them lest I spoil all you have.” doctors. Social media is anything beforehand. I’ll an extremely important also have a lot of confer- tool and not just for ences, some of which me, but for everyone will be held in America, script and it will be screened after Ra- have to do is study the actor well before else in the world. It has Doctor Dima Bassem, and she works others in Bahrain. The madan. I’ll be a co-producer for the first with me in my business. My clinic chain, choosing his/her smile; you must create lately been influenc- most important thing this time in my career. So it’s a first step for us Liberty Dental Clinic is known to consti- a smile that suits all of their roles. When ing many fields of life, year for me will be my actors to do what we want rather than tute the biggest and best dental clinics we work with hosts and TV presenters for which is why Liberty official honouring along- doing the best of what we’re offered. in the Middle East. Our labs use top instance, we always choose a smile that Dental Clinic is quite side the medical legend, Magdi Yacoub in notch technology alongside our effec- would make them look more preppy concerned with it. Talk to us about your friendship Anything you want to say to tive training that teaches a whopping and glowing. with Hana Shiha? Egypt. Doctor Magdi has always been my our readers? number of doctors in the region, and Given your current celebrity Hana is a very dear friend of mine. She role model, so it is a great honour for me to status how do you deal with Don’t look for someone to make you hap- internationally, to use the highest dental Liberty is the biggest dental visited me like any other actress would, start the year with something of this weight. technology and carry out research pro- clinic in the Arab world, any rumours? I will also be meeting with dental students in py because you’ll always be depending Any famous figure must face rumours at just to get her smile done, but we had so fessionally. Lately, we have established plans to franchise in Egypt? on that someone or something. You need some point in his life, but thankfully mine many things in common and she and my Egyptian universities starting early 2017. a charity under our name that aims to It is in fact the biggest in the Middle East, Hey It’s Ok...

If your resolution for the New * For your notion of the perfect To embrace the new Year* is to bond a little more with resolution to encompass nothing * your pets and neighbouring strays. but career goals, because you you by taking your partner think relationships are a waste of out somewhere fancy and To decide to embrace the new time! pretending to have forgot- *you after the New Year begins and lose motivation a week later. To finally decide to abstain ten your wallet, so he ends To fail multiple times before you from* drinking alcohol this year… up paying for the 1200 make it to the top of the world; although a little bit couldn’t hurt. EGP dinner and you pay in success cannot be achieved To spend last year’s savings entire- overnight! ly on coats and cute umbrellas affection and gratitude! because this season’s fashion is as To finally forget about your irresistible as it is expensive. To see things through a child’s past* relationships and welcome eyes* and to never be afraid the New Year with a new relation- To spend the holidays at comic to giggle, smile a lot and play ship because life is short and your book* shops, embracing your inner around because that’s how freak- FINE self shouldn’t stay single. nerd. ing adorable you are.

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HELIOPOLIS, 40 BAGHDAD ST., TEL: 2291 0406 Watch your posture You need to learn the proper body form for running, namely the upper body form. Improper upper body form can lead to pain in your arms, shoulders, neck, and back. Try to keep your hands at waist level, right about where they might lightly brush your hip. Your arms should be at a 90-degree angle, with your elbows at your sides. Keep your posture straight and erect. Your head should be up, your back straight, and shoulders level.

Never fret about your pace You’re not running a marathon, so don’t be embarrassed to see yourself running a little Tips for New Runners: slower than others who seem to run past you. 8 You should make sure your pace is reason- YOUR GUIDE TO A able enough for you to breathe easily and be able to carry on a conversation. If you’re panting too heavily to be able to talk, then HEAlTHY lIFESTYlE you’re taking things too fast for your body’s heart rate and you’ll find yourself unable to It’s a brand new year with brand new resolutions! Surely, one continue within minutes. of the many common resolutions is to become more healthy and athletic. One of the easiest ways you could do that is by taking Give the run/walk a quick jog before work every morning. However, before you hit approach a shot the roads, there are key tips that will make your athletic trip Most beginners start out using a run/walk technique because they don’t have the en- smoother, easier and better for your wellbeing. Here’s what you durance or fitness to run for extended periods need to know. of time. The run/walk method involves run- ning for a short segment and then taking a walk break. As you continue with a run/walk Get the right shoes Start slow program, the goal is to extend the amount of If you’re only just beginning, make sure you You need to make sure you will not be dam- time you’re running and reduce your walking don’t start by running seven miles. Always aging your feet when you’re running. The time. start slow; you can begin by running ten right shoes make a major difference, so make minutes and work to increase that every sure you grab a pair of professional athlete other week. It’s normal to feel tired after just Be patient trainers before a long jog, or even a quick a couple of minutes if you’re not used to Never try to do too much too soon and be one. Wearing the wrong shoes may dam- running, and it’s important not to overwork patient with your results. Sometimes a new age your toes, cause extra fatigue, and may yourself when you’re just starting out, else you runner will get a bit too excited and end up even slow you down and make your journey might get discouraged and quit all too soon. increasing their mileage too quickly, which overall a poor experience. can in turn actually lead to serious injuries Make sure you warm and not just unbearable fatigue. By building Grab a bottle of water up and cool down up slowly, you’ll assure yourself a safe journey A warm-up signals your body to start work- You’re going to sweat, and you’re going to to becoming athletic without wearying your ing so you don’t startle it by running all of a sweat a lot, so make sure you stay hydrated muscles or damaging your body. That way sudden. It works by slowly raising your heart you can save yourself pain and frustration, depending on how long you like to run. Drink- rate and minimizing stress when you start run- and still reach your goals. Use common sense ing enough water will also ease your fatigue ning. You should always start by a swift walk and follow a beginner training schedule and will help you last on the roads longer. For and slowly work your way to a faster pace determine how much you should be running. extra refreshment, you could make some rather than running right off the bat. Cooling If you’d like to do more, you could always fresh lemonade with mint that will work to down every five minutes for 30 seconds will supplement your running with cross-training retain your body’s hydration even better than help your body receive enough oxygen to exercises such as swimming, yoga, or biking. water would. continue the workout.

48 insight Spend your Kids School Mid-Year Vacation and experience the Grand Rotana Resort & Spa luxurious hospitality with your families.

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P.O.Box 296, Shar's Bay, Sharm El Sheikh, South Sinai, Egypt, T: +2(0)693602700 or +2 (0)1000045035-36-37 F: +2(0)693602711 [email protected] between dreams until it’s too late to achieve any of them.

You will fail. You will fail many times before you reach the summit, and you need to be aware that in order to succeed at all, failure is a must. In fact, it should never even be looked at as failure, but rather a step to the right direction that merely did not turn out as planned. Patience is key to a suc- cessful life. Prosperity is like a cake you spend time in gathering the ingredients for, creating the batter from scratch and waiting for the yeast to grow until the end result is achieved. One must work hard, take steps to the right directions, and wait.

Before you assume we will talk you out of your big dreams and tell you dreams only come true if they’re dull and easy to reify, you’re wrong. By realistic, we don’t mean you cannot dream of being a superstar that goes on yearly tours and makes millions; however, you need to be realistic about the steps you should Success is not a fixed formula for ev- take. You should not expect big dreams eryone; what could be considered a to come true overnight or through being weighty achievement by you, could be magically discovered by someone that deemed useless by another. You need spoon-feeds you shortcuts to accom- to be able to find your own definition plishments. As ridiculous as the example of success, meaning; you need to set a sounds, remember that Kim Kardashian specific goal for yourself. For instance, if once organized closets for Paris Hilton your goal is to be rich and live a com- and other celebrities before she could fortable life, that needs to be narrowed afford to hire a thousand closet organiz- down to a more clear goal or position. ers for herself! You cannot dream in the abstract and expect anything good to come out of it.

When we’re young, our dreams and We’ve been through pouring our hearts goals are consistently changing. One out about how much we dream big day we want to master the guitar after only to have our plans brought down by seeing a professional guitarist at a live those who think we need to be “more concert, the other we come across an realistic”. We’ve already told you what inspiring video of a good-looking pianist realism is, and it certainly does not ne- and we aspire to become the consum- gate dreaming big. You’re going to have HowTO toSUCCEED Push Yourself mate pianist. This applies to other, bigger to listen to plenty of people telling you plans including our career map. The what you have planned is unlikely, how youth are malleable and easily influ- it’s petty, shallow or even preposterous. enced by what they see, and that’s We assure you that all you need to make makes their goals unstable. You need a dream come true is a well-planned to wait until you’re old enough to stick career map, some serious dedication to a plan, and when you do, make sure and lots of patience. Don’t let anyone you’re determined enough not to juggle tell you what you can or cannot do!

50 insight lthough between dreams until it’s too late to achieve any of them. there are no guarantees in life, there DON’T PANIC are always You will fail. You will fail many times a few things before you reach the summit, and you need to be aware that in order to you can do succeed at all, failure is a must. In fact, to heighten it should never even be looked at as failure, but rather a step to the right your chances of success. Some folks direction that merely did not turn out are luckier than others, but most as planned. Patience is key to a suc- A cessful life. Prosperity is like a cake you of us wouldn’t end up anywhere spend time in gathering the ingredients we would like to be if we just idly for, creating the batter from scratch and waiting for the yeast to grow until the sat there waiting for good fortune end result is achieved. One must work to award our good deeds. life isn’t hard, take steps to the right directions, easy, but it’s certainly doable if you and wait. stretch your limits to achieve your lifelong goals and dreams. Here’s BE REAlISTIC how: Before you assume we will talk you out By: Mayar El-Shamy of your big dreams and tell you dreams only come true if they’re dull and easy to reify, you’re wrong. By realistic, we KNOW WHAT don’t mean you cannot dream of being a superstar that goes on yearly tours and SUCCESS IS makes millions; however, you need to be realistic about the steps you should Success is not a fixed formula for ev- take. You should not expect big dreams eryone; what could be considered a to come true overnight or through being weighty achievement by you, could be magically discovered by someone that deemed useless by another. You need spoon-feeds you shortcuts to accom- to be able to find your own definition plishments. As ridiculous as the example of success, meaning; you need to set a sounds, remember that Kim Kardashian specific goal for yourself. For instance, if once organized closets for Paris Hilton your goal is to be rich and live a com- and other celebrities before she could fortable life, that needs to be narrowed afford to hire a thousand closet organiz- down to a more clear goal or position. ers for herself! You cannot dream in the abstract and expect anything good to come out of it. DON’T lISTEN STICK TO A TO PESSIMISTIC PlAN PEERS When we’re young, our dreams and We’ve been through pouring our hearts goals are consistently changing. One out about how much we dream big day we want to master the guitar after only to have our plans brought down by seeing a professional guitarist at a live those who think we need to be “more concert, the other we come across an realistic”. We’ve already told you what inspiring video of a good-looking pianist realism is, and it certainly does not ne- and we aspire to become the consum- gate dreaming big. You’re going to have “...what could be considered a weighty How to Push Yourself achievement by you, could be deemed useless by another. You need to be able to find your own definition of success...”

mate pianist. This applies to other, bigger to listen to plenty of people telling you plans including our career map. The what you have planned is unlikely, how youth are malleable and easily influ- it’s petty, shallow or even preposterous. enced by what they see, and that’s We assure you that all you need to make makes their goals unstable. You need a dream come true is a well-planned to wait until you’re old enough to stick career map, some serious dedication to a plan, and when you do, make sure and lots of patience. Don’t let anyone you’re determined enough not to juggle tell you what you can or cannot do! floor.

Fix your gaze on the floor, either between or

Land with a flat foot.

Sometimes we think we know the exercises, but we just end up doing them all wrong and seeing little to no results. In case you’ve recently tried to lose weight and get in shape but were surprised by how ineffective exercising methods were, here’s the right way to do them.

date flexibility through the movement.

Get the Perfect Body for New Year’s Fix your gaze on the floor, either between

MUST-DO Squat as deep as your flexibility allows. floor. SCUlPTING 12 EXERCISES

the floor. Lunge as low as your flexibility allows. Pushups Don’t Don’t . Do Stop contracting your abs. .Let your knees travel forward past your toes. . Position your hands under your shoulders, or .Push your hips so high that the neutral posi- slightly wider apart. tion of your hips and back becomes compro- .Squeeze your glutes. mised. Squat Jump

.Position your body in a straight line from the Do top of your head through your feet. Spider Lunge .Squat until your thighs are parallel with the floor. .Tighten your core. Do . .Tuck your chin. Start in the top of a pushup position. .Keep your chest up.

.Fix your gaze on the floor, either between or .Bring your right foot to the outside of your .Hold your arms straight in front of you as you just beyond your hands. right hand. squat, pushing them behind your back .Land with a flat foot. as you jump.

Don’t .Bring your foot back to the starting position. . .Let your buttocks lift or sag. Jump as high as you can. .Repeat on other side. .Lift your head. .Exhale as you jump. .Hold the position if your form is suffering — .Maintain a strong plank position throughout. the only good exercise move is one that you .Land softly. do right. Don’t .Allow your shoulders to move away from Don’t directly over your hands. .Allow your knees to travel past your toes. Planks . Do Allow your hips to sag. .Shift your weight to your toes while squatting. .Plant your hands under your shoulders, or slightly wider apart. Squat Reverse Lunge .Squeeze your glutes. Do .Keep your body in a straight line from the .Position your feet somewhere between hip- top of your head through your feet. and shoulder-width apart. Do .Turn your toes out as needed to accommo- . Start in a straight standing position. .Tighten your core. date flexibility through the movement. . Step one foot backwards. .Tuck your chin. .Keep your chest tall. . Keep your front knee at a 90-degree angle. .Fix your gaze on the floor, either between .Look ahead and slightly up. or just beyond your hands. . .Be sure your knees are tracking in line with Keep your chest up. your toes. Don’t . Allow your back knee to lightly touch the .Let your buttocks lift or sag. .Squat as deep as your flexibility allows. floor. .Lift your head. Don’t . .Let your knees travel forward past your toes. Push through your front heel as you .Hold the position if your form is suffering — stand up. the only good exercise move is one that you .Let your knees buckle inwards. do right. . Coordinate your arm movements so that .Lift your heels off the ground. your front arm pumps forward while the op- posite leg lunges back. Glute Bridge .Shift your weight to your toes. Do Side Lunge Don’t .Lie on your back. . Shift the weight in your front foot to your .Place your feet flat on the floor, hip-width apart, Do toes. .Keep your chest up. toes pointing forward, with your knees bent.

.Contract your abs. .Shift your weight through your midfoot and . Allow your knee to travel beyond your toes. heel. .Push through your heels to lift your hips off the floor. .Lunge as low as your flexibility allows. . Allow your front knee to cave inward.

Inspired by: Brig htside.me Sounds like a year full of getting things done. Reading Insight Magazine? Sounds good to New Year’s Eve ranks second behind Val- us. Happy New Year! entine’s Day as the worst day to be single

everybody’s smooching but you. Granted,

Here’s one that had to be thought up by Valentine’s Day which serves up a full 24 hours someone who didn’t want to run errands.

ridiculous romantic gestures). The New Year’s on New Year’s Day. If you’ve got things to Eve kiss is a symbol that your affection and give to others, return to stores, etc. put them closeness will last all year. So don’t grab some in your car on New Year’s Eve because they weirdo and kiss them, find a friend and give shouldn’t leave the house on New Year’s them a hug! Day. Some people allow items to leave the

in. The idea here is that something should

It sounds more like a resolution and less like a taken away. superstition, but you’re supposed to do this before January 1. This way you’re even when the New Year arrives and you start with a fresh slate. On New Year’s Day you shouldn’t The first person to visit your home on New Year’s Day has significance. It is considered this signals money leaving you. So you’d be good luck for a man to be the first person advised to buy your lottery tickets and sign up to cross your threshold (you have to let him for money prizes on New Year’s Eve. in; he shouldn’t use a key to let himself in). It’s even better luck if he’s tall and good looking with dark hair. It is thought that the

first footer should not have flat feet, crossed- Many believe the first day of the New Year eyes or a unibrow. So Frida Kahlo and Bert from Sesame Street should not be let in. Best year and resolving to improve oneself in the of all, the first footer should bring along gifts coming year. And while the media recycles like bread, fresh fruit, salt, and wine. If you’re a handsome man delivering wine on New out of debt and your parents use New Year’s Year’s Day, we’re guessing not many people NEW YEAR’S are going to turn you away. what you owe them, not all resolutions have to be a life-altering ordeal. If you resolve small SUPERSTITIONS WE lOvE in the New Year, you’ll feel good that you got something accomplished. 8 A Scottish poem from the 1700’s; it literally “days of long ago” or “the good old days.” Kisses at midnight, Michael Bublé and lots of alcohol Okay, so we may celebrate using fireworks –that’s pretty much everything we practice here during after all; however, originally fireworks, cheering, singing and noisemaking on New Year’s Eve New Year’s. Although we don’t particular consider were believed to scare away evil spirits. Do ourselves superstitious, these traditions actually seem reflect how you’ll live in the coming year. Re- never brought to mind? Should old acquain- we really need an excuse to set off fireworks? like a lot of fun and we low-key wish they were prevalent covering from a big party the night before? tance be forgot, and days of auld lang syne? Probably not. But we’ll take this opportunity around here. From the ones you already know to the by friends and good times. Motivating to neighbor’s garden). Music and singing are a work out on New Year’s Day? Well, look For auld lang syne, my dear, for auld lang truly bizarre ones you’ve never heard of, here are 8 New who might just drop 10lbs in the New Year. syne, we’ll take a cup o’ kindness yet, for auld overall celebrated this night as a nation more Year’s traditions and superstitions we love. Cleaning and organizing around the house? lang syne. wholeheartedly!

54 insight Sounds like a year full of getting things done. Kissing at Midnight Reading Insight Magazine? Sounds good to New Year’s Eve ranks second behind Val- us. Happy New Year! entine’s Day as the worst day to be single because when that clock strikes midnight Nothing Should Leave the House everybody’s smooching but you. Granted, this is only painful for about 60 seconds (unlike Here’s one that had to be thought up by Valentine’s Day which serves up a full 24 hours someone who didn’t want to run errands. of candy hearts, barely clothed cupids and Nothing should be taken out of the house ridiculous romantic gestures). The New Year’s on New Year’s Day. If you’ve got things to Eve kiss is a symbol that your affection and give to others, return to stores, etc. put them closeness will last all year. So don’t grab some in your car on New Year’s Eve because they weirdo and kiss them, find a friend and give shouldn’t leave the house on New Year’s them a hug! Day. Some people allow items to leave the house after something has been brought in. The idea here is that something should Paying off your debt be added to your house before anything is It sounds more like a resolution and less like a taken away. superstition, but you’re supposed to do this before January 1. This way you’re even when First footer the New Year arrives and you start with a fresh slate. On New Year’s Day you shouldn’t The first person to visit your home on New pay out anything or make loans because Year’s Day has significance. It is considered this signals money leaving you. So you’d be good luck for a man to be the first person advised to buy your lottery tickets and sign up to cross your threshold (you have to let him for money prizes on New Year’s Eve. in; he shouldn’t use a key to let himself in). It’s even better luck if he’s tall and good looking with dark hair. It is thought that the Making Resolutions

first footer should not have flat feet, crossed- Many believe the first day of the New Year eyes or a unibrow. So Frida Kahlo and Bert should be spent thinking about the past from Sesame Street should not be let in. Best year and resolving to improve oneself in the of all, the first footer should bring along gifts coming year. And while the media recycles like bread, fresh fruit, salt, and wine. If you’re old stories about quitting smoking or getting a handsome man delivering wine on New out of debt and your parents use New Year’s Year’s Day, we’re guessing not many people hopes and goals as a guilt-inducing tactic NEW YEAR’S are going to turn you away. to pay you for your own place or pay back what you owe them, not all resolutions have to be a life-altering ordeal. If you resolve small in the New Year, you’ll feel good that you got SUPERSTITIONS WE lOvE Singing “Auld Lange Syne” something accomplished. A Scottish poem from the 1700’s; it literally What You Do at New Years, You Will Do means “old long since” or more colloquially, Fireworks All Year Around “days of long ago” or “the good old days.” Okay, so we may celebrate using fireworks While most of these superstitions and tradi- The song goes as such: after all; however, originally fireworks, cheering, tions are meant to usher in good luck while singing and noisemaking on New Year’s Eve Should old acquaintance be forgot, and keeping bad luck at bay, what you do can were believed to scare away evil spirits. Do reflect how you’ll live in the coming year. Re- never brought to mind? Should old acquain- we really need an excuse to set off fireworks? covering from a big party the night before? tance be forgot, and days of auld lang syne? Probably not. But we’ll take this opportunity Your year will likely include being surrounded to light the sky (and maybe the grass in our CHORUS: by friends and good times. Motivating to neighbor’s garden). Music and singing are a work out on New Year’s Day? Well, look For auld lang syne, my dear, for auld lang part of most celebrations and we just wish we

who might just drop 10lbs in the New Year. syne, we’ll take a cup o’ kindness yet, for auld overall celebrated this night as a nation more Credit: Alyssa Duval Cleaning and organizing around the house? lang syne. wholeheartedly! eyes look droopy and draw attention to dark circles. Instead, curl your upper lashes and wiggle a voluming Youthful skin reflects light. Powders prevent mascara into their roots and slowly light reflection and tend to magnify lines in through the ends for the most uplifting effect. A foundation that’s too thick will settle the skin. If powder has been the final step into fine lines and sap the luminosity from of your makeup routine since high school, it your skin. Only use foundation where you can be difficult to quit cold-turkey. Here’s a need it to even out discolouration. You three-step program: First, switch to a very don’t have to cover every inch of your sheer translucent powder. Then, start using skin. When buying a foundation, avoid it only on your nose and chin. Finally, trade those described as “matte,” “velvet,” the powder for a packet of blotting tissues— A rosy flush on your cheeks brings and “long-wearing”; look for sheer liquid use one, only on the T-zone (nose, chin, and instant life to your face. And, if applied formulas with light-diffusing pigments. If forehead), if you’re shiny midday. correctly, blush can offer a little lift. you have dry skin, foundation can look Smile, find the fleshiest part of your patchy and accentuate discolouration, cheek and apply colour just slightly so exfoliate two to three times a week above it. Blend the colour out toward and always apply a moisturizer after your temples in circles, not a line, cleansing. using a big fluffy brush. You want to Don’t skip eyeliner altogether—it’s a great avoid a stripe of colour that stretches way to make your eyes look more open— along your cheekbones, which can but choose brown over black, which can make you look drawn and hollow. be harsh. And keep the colour diffuse. You want to define the eyes with softness and blending, not strict lines. A thick liner can A thick concealer that comes in a leave the upper lids looking heavier than stick or pot will eradicate the shadows they are. The best technique: Trace a brown under your eyes, but it will also draw pencil liner along the upper lash line (into the attention to the crepiness and fine lines roots of the lashes), focusing on the outer corners; smudge it with a Q-tip. that usually show up in that area first The borders of the lips soften with (because the skin there is thin). A better age, and any extra lipstick migrates option: A brush-on highlighter pen that easily. To avoid bleeding colour, use uses illuminating particles, not opaque your finger or a lip brush so that you colour, to camouflage dark circles. Apply don’t deposit too much pigment. it only near the inner corners of your Concentrate the lipstick in the centre under-eye area, where shadows are most of your mouth, and blend it out with a prominent (and lines least). A lip liner can define your lips and prevent finger. Top it with a moisturizing balm colour from feathering into any lines around or light gloss. the mouth—but choose one very carefully. If you line your lips too heavily, or with a colour that’s too dark, they’ll look tight and pursed. For the most natural effect, your lip liner should match the colour of your lips, A dark colour makes any surface look Is your makeup not the colour of your lipstick. Choose a smaller—a welcome illusion perhaps working for you—or creamy formula that won’t adhere to any dry on your hips but not your lips. To make patches, and use it to fill in your lips entirely, Your brow colour fades as you age, so aging you? We’ll tell your mouth look fuller (one hallmark of a so it wears evenly. the brow pencil that you were using you which blunders youthful face), choose bright lipsticks and at 25 will look too stark against your glosses (peaches, pinks, vibrant reds) to avoid and walk complexion at 50. Choose the one over deep shades (burgundies, wines, that’s a shade or two lighter than your you through the right browns). Makeup artists use another natural brow colour. If your brows are techniques to achieve a trick to create the illusion of luscious lips: starting to get a little wiry, run a clear Before applying colour, trace a highlighter fresh, youthful glow. brow gel over them as well, brushing pencil along your upper lip line, then buff them up and out toward your temples. AgingAging it out with your finger. Playing up your lower lashes can make your Make-upMake-upMistakesMistakes 56 insight MISTAKE #1 MISTAKE #4 eyes look droopy and draw attention to dark circles. Instead, curl your Finishing with Powder upper lashes and wiggle a voluming Using Too Much Youthful skin reflects light. Powders prevent mascara into their roots and slowly Foundation light reflection and tend to magnify lines in through the ends for the most uplifting effect. A foundation that’s too thick will settle the skin. If powder has been the final step into fine lines and sap the luminosity from of your makeup routine since high school, it your skin. Only use foundation where you can be difficult to quit cold-turkey. Here’s a MISTAKE #8 need it to even out discolouration. You three-step program: First, switch to a very don’t have to cover every inch of your sheer translucent powder. Then, start using skin. When buying a foundation, avoid it only on your nose and chin. Finally, trade Skipping Blush those described as “matte,” “velvet,” the powder for a packet of blotting tissues— A rosy flush on your cheeks brings and “long-wearing”; look for sheer liquid use one, only on the T-zone (nose, chin, and instant life to your face. And, if applied formulas with light-diffusing pigments. If forehead), if you’re shiny midday. correctly, blush can offer a little lift. you have dry skin, foundation can look Smile, find the fleshiest part of your patchy and accentuate discolouration, MISTAKE #5 cheek and apply colour just slightly so exfoliate two to three times a week above it. Blend the colour out toward and always apply a moisturizer after your temples in circles, not a line, cleansing. Wearing Black Eyeliner using a big fluffy brush. You want to Don’t skip eyeliner altogether—it’s a great avoid a stripe of colour that stretches MISTAKE #2 way to make your eyes look more open— along your cheekbones, which can

but choose brown over black, which can make you look drawn and hollow. be harsh. And keep the colour diffuse. You Over-Concealing Your want to define the eyes with softness and Under-Eye Circles blending, not strict lines. A thick liner can MISTAKE #9 A thick concealer that comes in a leave the upper lids looking heavier than stick or pot will eradicate the shadows they are. The best technique: Trace a brown under your eyes, but it will also draw pencil liner along the upper lash line (into the Applying Lipstick attention to the crepiness and fine lines roots of the lashes), focusing on the outer Straight from the Tube corners; smudge it with a Q-tip. that usually show up in that area first The borders of the lips soften with (because the skin there is thin). A better age, and any extra lipstick migrates option: A brush-on highlighter pen that MISTAKE #6 easily. To avoid bleeding colour, use uses illuminating particles, not opaque your finger or a lip brush so that you colour, to camouflage dark circles. Apply don’t deposit too much pigment. it only near the inner corners of your Going Overboard with Lip Concentrate the lipstick in the centre under-eye area, where shadows are most of your mouth, and blend it out with a prominent (and lines least). Liner A lip liner can define your lips and prevent finger. Top it with a moisturizing balm colour from feathering into any lines around or light gloss. MISTAKE #3 the mouth—but choose one very carefully. If you line your lips too heavily, or with a Wearing Deep, Dark Lip colour that’s too dark, they’ll look tight and MISTAKE #10 pursed. For the most natural effect, your lip Colours liner should match the colour of your lips, A dark colour makes any surface look Choosing a Too-Dark not the colour of your lipstick. Choose a smaller—a welcome illusion perhaps creamy formula that won’t adhere to any dry on your hips but not your lips. To make Eyebrow Pencil patches, and use it to fill in your lips entirely, Your brow colour fades as you age, so your mouth look fuller (one hallmark of a so it wears evenly. the brow pencil that you were using youthful face), choose bright lipsticks and at 25 will look too stark against your glosses (peaches, pinks, vibrant reds) complexion at 50. Choose the one over deep shades (burgundies, wines, MISTAKE #7 that’s a shade or two lighter than your browns). Makeup artists use another natural brow colour. If your brows are trick to create the illusion of luscious lips: Using Liner and Mascara starting to get a little wiry, run a clear Before applying colour, trace a highlighter brow gel over them as well, brushing pencil along your upper lip line, then buff on Your Lower Lashes them up and out toward your temples. it out with your finger. Playing up your lower lashes can make your -up-up Hilton CElEBRATES THE NEW YEAR WITH CHERISHED MEDIA PARTNERS Bidding farewell to 2016 and welcoming 2017 Mindsalike event and it was a great success. couldn’t have been more exciting than at Hilton’s celebration dinner held at the luxurious Conrad Cairo. Hilton’s senior management, led by Christian Muhr, Vice President of Operations for Egypt & Levant, networks and leading corporate heavy welcomed Egypt’s prominent media figures to weights like Gourmet, Zooba and Nola from commemorate a promisingly challenging year. During the dinner, held at Kamala restaurant, attendees enjoyed the live Jazz music performance as they got to indulge themselves with the eclectic food and beverage assortments offered by each of Conrad sponsors, as a firm supporter of connecting Cairo’s renowned restaurants and Cairo’s best chefs. entrepreneurs who are like-minded . Wadi Food HOSTS AND CElEBRATES EGYPT’S FIRST EvER Ol- IvE HARvEST FESTIvAl Wadi Food, the leading Egyptian agribusiness company, celebrated the launch of Egypt’s first ever olive harvest festival under the slogan “From Trees to Press”, which refers to Wadi Food’s ownership of the entire process from cultivating the best olive trees all the way to the production of the finest Egyptian olive oils. Olive harvest festival was attended by senior and executive management of Wadi Group, Wadi Food’s Mother Company; in organized and managed by FLARE PR - an International PR agency that addition to a number of top figures and invitees. Olive harvest festival is the first of its kind in Egypt, and was launched by Wadi Food this year, to revive this old tradition, which is dated back to ancient departments for the likes of Salvatore Ferragamo, Aquazzura and Diesel. eras in the Mediterranean basin countries, which are famous for producing the finest types of olives and olive oil. The origins of olive oil extraction and cold pressing went back to ancient Egyptians, who press olive since 4,000 years ago.

58 insight What’s up Egypt?

Coca-Cola launches a new campaign to support Egyptian football fans Coca-Cola Egypt has launched a cam- paign aiming to support the excitement of victory to the Egyptian football fan. The campaign supports the company’s efforts during the past decade in standing with the Egyptian fan, who was and still is the Cairo Festival City Mall main key factor to bringing success to all care regimen for healthy and smooth skin national teams, as well as restoring Egypt Google MENA hosts its first escape room AccorHotels expands in Egypt hosts Egypt’s biggest shopping festival back to its position of strength, by achiev- with four new hotel projects on the Cairo Festival City Mall just wrapped up ing more accomplishments and obtaining Mediterranean’s the November shopping festival. The shop- championships. Coca Cola kicked-off its North Coast ping extravaganza is just the latest in a campaign by designing a new shirt for the AccorHotels, the world’s leading hotel long line of successful events that the mall Mindsalike event and it was a great success. Egyptian fan, and swapping it with any jer- operator has announced the signing has hosted over the past months. Focusing sey from national teams or European soc- of four new hotel management agree- on glamour and the festive theme of Las cer clubs with the campaign’s new shirt. ments with ARCO, one of the foremost Vegas, the shopping festival offered a developers in high quality mixed-use real range of glitzy prizes to lucky shoppers, networks and leading corporate heavy estate developments and integrated including two trips to Las Vegas and two El Chico marked a day filled with beauty is a beneficial regimen to keep your skin welcomed Egypt’s prominent media figures to weights like Gourmet, Zooba and Nola from communities. The new developments in glamorous diamond rings. Egypt’s North Coast, include the Fairmont Focusing on a different theme each week, Fuka Bay, Swissôtel Fuka Bay, Novotel Al the festival brought beauty, food, fashion was the first visit of the prominent beauty Alamein City, and ibis Styles Al Alamein and tech to shoppers across Cairo offer- City. The addition of these hotel projects ing a range of surprises, including roam- sponsors, as a firm supporter of connecting increases AccorHotels’ operational and ing bands and live mall broadcasts from entrepreneurs who are like-minded . apps.” The first Escape Room event by development pipeline to 31 hotels in Nogoum and Nile FM, for the first time Egypt. Fairmont Fuka Bay will feature ever! The biggest shopping festival in the city, Cairo Festival Mall, saw record num- 250 rooms and 150 Fairmont branded Cochlear implant convoy is officially sup- residences set against dramatic and lush bers of shoppers flocking to the mall. landscaping, turquoise blue sea and with ported by Qina governor perfect year-round weather. The national campaign to end hearing loss reached Qina and Luxor with the leading medical convoy hosted by Misr El Kheir Foundation and cochlear implant giant MED-EL. The national campaign has visited several governorates this year to donate cochlear implants with surgi- cal requirements in host university hos- first ever olive harvest festival under the slogan pitals with the aim of raising awareness AfDB showcases opportunities for wom- and continuing the fight against hearing en’s economic empowerment at AWO impairment in the country. Naseej’s remarkable grand opening by finest Egyptian olive oils. Olive harvest festival was through its Egypt Country Office, co- organizedThe and All-New managed BMW by 5 FLAREseries PRM-Sport - an International Marriott PR agency International that hosts global cus- addition to a number of top figures and invitees. Package revealed for the first time in tomer appreciation week Olive harvest festival is the first of its kind in Egypt, Egypt tion has finally opened its doors to welcome With a unique and distinct appearance Global Customer Appreciation Week this old tradition, which is dated back to ancient departmentscame the for theBMW likes 5 ofseries Salvatore that isFerragamo, leading Aquazzura(GCAW) and is theDiesel. annual activity by Marriott the world of businessmen and sporty International to reinforce relationships with CROCS receives Superbrands title as are famous for producing the finest types of olives vehicles through a design that combines existing customers and establish connec- Egypt’s Choice luxury and sporty sharpness, in addition tions with new ones. In #GCAW2016 , sales Superbrands, the independent author- cold pressing went back to ancient Egyptians, who to a performance that does not accept and marketing representatives from all ity and arbiter of branding, announced compromises when it comes to force. Marriott & Starwood properties in Egypt that CROCS has been awarded the The all-new 5 series M-Sport Package’s came together with the Global Sales tribute of Superbrand Egypt. CROCS driver will enjoy usage of a color screen Office in to highlight #MarriottSaysThx has succeeded since its introduc- measuring 10.2 inches to view vehicle’s to all customers around the world. This tion to the Egyptian market to deliver data, entertainment system and rear year’s GCAW was perfectly timed right high quality products and meet the view camera, this screen is connected after Marriott International’s acquisition of Egyptian consumers’ expectations for comfortable and fashionable footwear. to iDrive system that works by touch Starwood, and where the week was extra first involved a series of case studies of spectacular. There were more associates Footloose mission is to provide custom- control that facilitates easy navigation in ers with comfortable and fashionable and properties thanking their customer not the vehicle’s lists and the entertainment products within a friendly environment system. only in Cairo, but also worldwide. and an outstanding customer service. What’s up Egypt?

Coca-Cola launches a new campaign to

Gillette Venus introduces the best skin care regimen for healthy and smooth skin Google MENA hosts its first escape room For many women in Egypt, the winter in Cairo season is the best time of the year to hide “Fazouret Google”, a room built by the under layers of clothes, and hide skin from Google Middle East and North Africa exposure. Experts from Gillette Venus have team, took guests through a series highlighted that this is an excellent time of riddles using a variety of Google of the year to begin a skin care regimen products and services such as Voice where there is little exposure to the sun El Chico Egypt hosts Mrs. Mexico Universe, Search, Google Maps, YouTube, and and more opportunities to keep skin moist Google Trends. Joyce Baz, Head of Yezenia Navarro and healthy during the winter months. This Communications for Google MENA said: is a beneficial regimen to keep your skin El Chico marked a day filled with beauty “We wanted to host Fazouret Google to as the restaurant was visited by former healthy, with dry cold air outdoors mixed remind people that Google is not only a Mrs. Mexico Universe, Yezenia Navarro. This with the dry heat of indoor heating turning search engine but also a personal assis- even the oiliest skin into a dry predica- was the first visit of the prominent beauty tant. Users have access to information queen to the restaurant that is situated ment. Using Gillette Venus to shave at they need faster and better than ever with in the Cairo Festival City Mall. El Chico night, is exceptionally better for your skin as the new features across Google’s mobile boasts of a rich history spanning decades legs are swollen and hair follicles regener- apps.” The first Escape Room event by Nogoum and Nile FM, for the first time and aims to be the market leader in the ate over-night making your skin smoother Google MENA in the region promises users Mexican food industry in Egypt while for longer. an unforgettable experience. Cochlear implant convoy is officially sup- constantly maintaining its service, quality bers of shoppers flocking to the mall. and value. El Chico strives to lead in the Mexican Food market of Egypt by offering customers a hearty experience.

Ambassador Mervat El Talawy and Dr. Layla Al Mokadem AfDB showcases opportunities for wom- and continuing the fight against hearing en’s economic empowerment at AWO 6th conference in Cairo Naseej’s remarkable grand opening by The African Development Bank (AfDB), Mardini through its Egypt Country Office, co- NASEEJ by Mardini is the brainchild of a Nile Ritz Carlton’s Nox is organized a round-table discussion with younger generation of the Mardini family. the Arab Women Organization on the It was launched with the sole purpose Package revealed for the first time in tomer appreciation week The Goddess of the Nile The capital’s newest cosmopolitan destina- “The Role of Businesswomen in Achieving of bringing something truly novel to the tion has finally opened its doors to welcome Women’s Economic Empowerment” dur- home-fabric market, by fusing a cen- Egypt’s top movers and shakers. Nox is the ing the sixth Arab Women Organization tury’s worth of experience and a young, new gem located on top of the historical (AWO) conference in Cairo. The round- innovative strategy. The curation of the Nile Ritz Carlton Cairo. Nox promises a regu- table co-launched by H.E Ambassador new collection was inspired by distinc- lar parade of exquisite entertainment. Belly Mervat Al Tallawy, Director General of tive moods of different interior styles dancers, DJs and even international perfor- the Arab Women Organization, and Dr. from around the world. In attendance mances have already been scheduled to Leila Mokadem, Resident Representative on Sunday were distinguished interior entertain the crowd sooner than later. The of AfDB in Egypt, stressed on the impor- designers, home décor lovers as well as urban destination is literally located on top tance of economically empowering friends of the Mardinis. Guests were given Office in to highlight #MarriottSaysThx of Cairo. The glass wall offers a panoramic women and enabling them to play a view, which can effortlessly create the kind a tour of each fabric collection by the bigger role in the development of their of instagramable moments that social- founders themselves who were happy to media fanatics continuously seek. It is safe communities and countries. The Round share ideas on how to use the fabrics to to say that Nox is not a place to be missed. Table consisted of two main parts: the create the perfect mood in any space. As the new spot promises to offer something first involved a series of case studies of It was a great chance to meet the minds to every type of clientele, we urge you to successful businesswomen discussing the behind the artful designs and meditate accept the challenge and enjoy Cairo’s challenges they faced and how they on the inspiration and the story behind newest attraction. overcame them. the inception of NASEEJ.

60 insight Chivas Regal SPONSORS MINDSAlIKE Bright Creations hosted their second Mindsalike event and it was a great success. Attendees included some of the most impactful entrepreneurs in Egypt, the most connected investors, entrepreneurship networks and leading corporate heavy welcomed Egypt’s prominent media figures to weights like Gourmet, Zooba and Nola from the food industry, through to tech driven startups including Elves, Cairo360, Orcas, Al Wafeyat and more. It’s worth mentioning that Chivas Regal was one of the event sponsors, as a firm supporter of connecting entrepreneurs who are like-minded . Jude Benhalim SHOWCASED HER lATEST COl- lECTION “URBAN REBEl” WITH A STIMUlATING ARTISTIC EXPE- RIENCE AT COlAB first ever olive harvest festival under the slogan Last month witnessed the launch event of Jude Benhalim’s latest collection “Urban Rebel” at Apartment 7 design studio COLAB. Inspired by all things metropolitan, both the collection and event channeled the rhythmic pulses of city life. The setting at Apartment 7 was inspirational and ideally finest Egyptian olive oils. Olive harvest festival was captured Jude’s Urban Rebel spirit, with sound and light integration that stimulated the core of her collection’s inspiration; city life. The event was organized and managed by FLARE PR - an International PR agency that addition to a number of top figures and invitees. specializes in fashion, beauty and lifestyle. Founded by Italian/Egyptian Olive harvest festival is the first of its kind in Egypt, Ingy Yousri Ismail after 11 years of experience in London, Milan and Florence within the fashion industry, managing global communication this old tradition, which is dated back to ancient departments for the likes of Salvatore Ferragamo, Aquazzura and Diesel. are famous for producing the finest types of olives cold pressing went back to ancient Egyptians, who A SPECTACUlAR Cigar Night TO OPEN THE 1897 BAR AT ROYAl MAXIM PAlACE KEMPINSKI

Royal Maxim Palace Kempinski held a spectacular cocktail reception for cigar lovers among top bankers and businessmen, who were the highlight of the economic scene in Cairo. Welcoming the guests was Mr. Gerhard Mitrovits, the general manager of Royal Maxim Palace Kempinski. His Excellency Castro, the Cuban Ambassador in Cairo, and Mr. Maged El Menshawy Chairman of Manapharma; sponsored the grand opening celebration where invitees got to enjoy their private cigar collection. Guests can also enjoy a unique cigar collection as well as special benefits around the hotel upon signing up for the club membership.

62 insight What’s up Egypt?

Dr. Raouf Ghabour and Mr. Saher Hashem

Shell Helux Ultra is the offcial partner of GB Auto Group Shell Lubricants Egypt and GB Auto, announced the renewal of their strategic partnership, which makes Shell Lubricants Egypt the main and sole supplier of motor oil to GB Auto’s after-sale service centers in Egypt and GB Auto affiliate automotive Radisson Blu Heliopolis hosts a cooking brands, including Hyundai, Chery, Mazda, class event with Chef Hadeel Jeely, in addition to Volvo and Mitsubishi ”Healthy Diet is an easy life style” was the heavy trucks. The signing ceremony was Philosophy of the cooking event hosted attended by GB Auto top management, Pearla’s launch flaunts extravagant by Radisson Blu Heliopolis. Chef Headeel headed by Dr. Raouf Ghabbour, the fashion presented the cooking class brilliantly. The Chairman and Managing Director of GB To mark the official launch of PEARLA, a event took place in the ballroom and by Auto, in addition to Mrs. Amal Ragheb- new fashion brand by Zag Store in col- the pool where everyone enjoyed their the Chief Operating Officer of Financing laboration with haute couture fashion morning coffee and tea with a variety of Businesses, Mr. Sherin Qallal, the Head designer Amany El Cherif, a celebratory snacks. Chef Hadeel then shared with the of Business Development, Eng. Sanaa event took place at Zag Store. PEARLA is guests two of her healthy dishes, quinoa Afifi, Deputy Chief Executive Officer for a fresh casual line that debuted its winter salad, and cinnamon balls. “The objec- Marketing, and Eng. Mohamed Yahiya, collection with modern and dreamy tive of our cooking event is to experience the Deputy Chief Executive Officer for designs. The line was created to suit the the healthy food by preparing quick yet Spare Parts. modern woman who likes to experiment easy and hearty recipes. Our cooking les- with her personal style. Inspired by the sons are about much more than a list of distinctive moods channelled by different ingredients and how to cook them. Food fashion styles, Zag Store and Amany El should be enjoyed, and that can begin Cherif have joined forces infusing years of with the preparation of a meal” said Chef experience in the fashion market to cre- Hadeel. ate a line that has its own unique identity. Some pieces have patch work and asym- metric cuts that are very nostalgic of the seventies. Universal Group ranks fourth worldwide in the industry of cookers and heaters as special benefits around the hotel upon signing up for the club Universal group – a brand name that is always tied with the word Made in Egypt - has recently participated in “Made in Egypt” Exhibition under the auspices of Sahebat Al Saada (Esaad Younis). Universal is aiming through its par- Reserved launches augmented reality ticipation in the exhibition at promoting technology awareness among Egyptians about top Mall of Arabia creates Winter Wonderland For the first time Reserved launched the national industries, since Universal is 100% to celebrate the festive season Augmented Reality technology in their fully Egyptian Group, and is one of the Enjoy the festive season with a month store in Cairo Festival City. Shoppers most important industrial companies that of family fun at the Winter Wonderland lined up in to play in front of an interac- includes eight companies and 14 facto- at Mall of Arabia. Features of the Winter tive screen to win discount vouchers on ries in Egypt with nearly 3 billion Egyptian Wonderland include a carousel, merry the Fall/Winter collection. Reserved store pounds of investments. Therefore, go ‘round, two arcade games, ginger- seemed a high-tech place whereby Universal Group possesses the largest bread house with kids’ coloring stations customers saw their own reflection on laboratory for testing heaters which made and face painting, and an entertainment the interactive a screen as they tried to the Concerned Authorities in Egypt certify stage where a handpicked selection of balance as much as boxes falling from it to test the efficiency and quality of the finest children’s entertainment will the screen; each with a discount per- imported and domestic heaters. It is worth perform on the stage every weekend centage. The more the boxes accumu- mentioning that Universal inaugurated such as circus acts, ballet performances, lated the higher the discount customer the first of its kind factory in Egypt for the storytelling, magician show, Sitara show, received! Customers were filmed while manufacture of molds, which is a feeding jazz band and more. Four times during the playing and for those who posted their industry for various fields and industries by month of festivities, there will be a parade videos on #ReservedRewards hashtag, investing 130 million pounds, with the aim and meet-and-greet area where the jolly one lucky customer got the chance to of providing new models of household man himself will give out gifts and take win a special gift voucher. appliances with the latest technology. pictures with mall guests. HUAWEI RECAPPING THEIR HIT MOMENTS IN 2016 Huawei Consumer Business Group is slowly but surely taking over the world with its integration into almost every aspect you can think of. Be it fashion, sports, film, art, or photography, Huawei are present making Grade A contributions. The global tech giant values fashion, sports, and cultural creations the same way it does innovation and puts in grave efforts producing cutting edge, quirky and relevant pieces of technology that match a multitude of different personalities.

The time when Huawei became the latest and most prominent addition to Al Ahly football club, building emotional connections between Huawei and Al Amina Khalil dazzles in a Norine Farah crea- Ahly fans. tion, holding the new P9 smartphone inspired by Huawei’s new colors In early February, the great Pyramids of Huawei has sponsored many high end Giza, hosted the launch of electronic fashion activities such Cairo Fashion wonders, Mate 8 and Huawei watch. Festival. Launching two of the season’s The event was complete with acrobats, hottest colors, season 7 was themed in music and a special performance by Huawei’s new P9 red and blue colors. legendary pianist and composer, Omar Khairat.

Kinda Alloush was Huawei’s star guest of honor at Season 6 of Cairo fashion Festival

The time when Huawei launched an exclu- sive photography competition on its social media pages under the title “Huawei Captures Egypt.”

Huawei spon- sored one of Last but not least, when Khaled Fadda the premieres of was the first professional photographer the best movies And in May, the P9 co-engineered with in Egypt to use a smartphone to capture of the year ‘30 Leica, launch took place at the Nile a photoshoot of stunning actress Dorra Years Ago’. The Ritz-Carlton. The event was extravagant Zarrouk, using the mate 8. Huawei P9, was and beautifully set, topped off with a star the official spon- performance by Nicole Saba. Huawei is taking over our lives sor for the movie and literally taking over the world, and played an Huawei had the first dress inspired by meshing different aspects and segments, important role in their Mate 8 smartphone, created espe- ultimately building a better connected several scenes cially for them, by super talented fashion world. There you have it! Huawei’s of the movie. designer Norine Farah hottest 2016 moments.

64 insight Al Dau Strand HOSTS A SYMPHONY BY THE SEA FOR THE lEGENDARY OMAR KHAIRAT

The legendary composer and pianist Omar Khairat enchanted his selected audience in an evening overwhelmed with perfection and sophistication. The concert was hosted by Al Dau Strand, the latest real estate project for Al Dau Development. The owners and managers of Al Dau Development hosted this Mega Event at Al Dau International Conference Center – part of the Steigenberger Al Dau Resort. The venue was a state of art and a cutting edge in audiovisual technology; worth mention are the impressive 360 walls themed projections. The welcoming, dining and every detail was catered to perfection by the incredible team of Al Dau Development. Some people think that success is all about Survey:HOW DO EGYPTIANS achieving wealth and fame, while others might surprise DEFINE ? you with some of the most modest responses. We asked everyone we came across from students who are trying to make it to show- As you can see, “I could lie and tell you my view of suc- I’m a mother of business, to mothers with cess does not revolve around money, a beautiful little plans that will make you and that all I want is to start a family or girl, and soon to whatever people say these days, but be a mother of two. I shed a tear or two. Here’s that’s all it would be: a lie. Nowadays, am already success- what a diverse group of no matter how simple you want your ful in my own eyes. I fellow Egyptians have to life to be, you won’t be able to make have wanted to be a it out in the world without having some mother since I was in say about what dreams they solid cash everywhere you go. People my early teens and I have and what their notion won’t respect you if they knew you’re finally am. I’m lucky enough to have not at least a higher upper-class citizen, a financially stable husband that of success is. so there’s that. I want to be comfort- allows me to stay at home with my able, but at the same time I want to be beautiful Yasmine and look after my at least a little wealthy. As for how I’ll get daughter-to-be by staying healthy. “My Only dream is to be a professor. I there, I have a plan to open a restaurant Sure, some women wouldn’t look at think that’s when I will truly feel successful. chain that serves Arabic food in Japan, this as success –some housewife who I don’t like the way education is in Egypt just because I absolutely love it there.” lets a man pay for her expenses, and I want to make a difference in that but it’s not like that. This is what we aspect. I think education is what this coun- Abdelrahman Mohamed, 22, assistant. both want, and we’re try needs and a lack of it is the root of all happy. I have already problems. I know it will be a long process, achieved everything seeing as I have not even graduated yet, I want in life, and I just but I know I can do it if I’ll just keep up with “I go to traditional Egyptian highschool, hope to see my family my straight A’s. The thing about profes- so my current goals right now revolve grow bigger and hap- sors is that they really changed the way I around getting straight As so I can study pier. see teachers. I used to dislike most of my what I’ve always been interested in: pro- teachers back at school because all they gramming. Last summer, I spent it all look- S.O, 27, housewife. did was yell and mock me when I asked a ing up Youtube tutorials on programming question, but it’s different here in college. basics and C++ and other computer My professors never stop attempting to languages, and it’s the most interesting “How do I define success? I guess teach me everything they know and that field I have ever come across. Even if I truly inspired me to do the same.” don’t get high enough grades to enroll in it’s when you get your hands on the goals you have set for yourself in computer science, I’m determined to at Youstina Awny, 20, student at BUE. least work on this as a hobby until I make an attempt to be happy. If you’re it my career. I know it may sound like not fulfilled after supposedly mak- your typical hacker dream, but it goes ing your dream come true, are you beyond that, it genuinely makes me really successful? I like to equate happy to learn about this stuff!” success with happiness. In order to “I’m sure you’ve seen me around cam- be successful, you have to pursue pus fooling around with my vocals, but Samy George Hanna, 18, student at Saint happiness because, really, that’s all it’s not something I do just for fun. I love Fatima Schools. anyone ever wants. You want mon- hearing myself sing and love people’s ey? It’s because you think that’s reactions on hearing me sing. It runs in what you need to be happy. Love? the family, too. You’d think because “My definition of success would be a Also because you think you need of the way I dress I’m all uptight and little more vague than you might be it to be happy. So I think it’s safe to religious, but it’s more traditional than looking for, but I’ll tell you anyway. I say that I am pretty much success- religious to me, and I’d never let any- think a lot of people might see success ful at the time being. I have a great thing get in the way of my dreams. My as achieving financial goals, and per- fiancé that I love, I’m doing okay at definition of success is to pursue your haps being famous along the way, but work, and I have beautiful friends dreams no matter the obstacles until I think that’s more of a life need rather and family that care about me. I you make them come true, and that’s than success. I feel like in order for you am fulfilled and I am successful.” exactly what I plan to do.” to be truly successful is to be seek- ing fulfillment rather than money and Christine Nagy, 24, TA at CIC. Huda Mohsen Sharif, 21, student at ASU. financial stability. It could be through love or charity or whatever makes you permanently happy regardless “You know how when you’re a kid, you have these unrealistically big dreams of being of your financial status. I believe my a doctor or an astronaut? I wasn’t like that. I’ve always wanted to write. Is that weird? gatekeeper is one of the most suc- Ever since my mother would read me stories like Red Riding Hood and Rapunzel, you cessful people I have ever met. He’s know, before they were made into a mainstream Disney princesses, I grew up sur- been happily married for twenty years rounded by books and literature, and I knew ever since I was able to write that this is with two beautiful daughters whom what I wanted to do. Of course, I’m only nineteen now, so I don’t really expect much he loves as much as his wife. That’s my today, but I’m working on it. I don’t care about how much I make as much as I just goal. It’s just to be happy.” want my name to be out there, and my words to be read by many.” Hassan A. Ateya, 21, student at CIC. Doaa Kamel Fathy, 19, student at AUC.

66 insight

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