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Csr Communication Conference 2019 CSR COMMUNICATION CONFERENCE 2019 PROCEEDINGS The 5th International CSR Communication Conference Stockholm School of Economics, Stockholm September 18-20, 2019 The abstracts in this book have been reviewed for the conference. / Objavljeni povzetki so bili recenzirani ob prijavi na konferenco. Each author is responsible for the content and language of his/her contribution respectively. / Avtorji so odgovorni za vsebino in jezikovno ustreznost svojih prispevkov. University of Ljubljana, Faculty of Social Sciences Stockholm School of Economics, Misum Corporate & Marketing Communication Association Mette Morsing, Urša Golob, Klement Podnar (Eds.) CSR COMMUNICATION CONFERENCE 2019: CONFERENCE PROCEEDINGS Publisher/Izdajatelj: Faculty of Social Sciences For publisher/Za založbo: Hermina Kranjc Book series/Knjižna zbirka: MARKETING & ODNOSI Z JAVNOSTMI (MOJ) Book series editor/Urednik zbirke: Klement Podnar Electronic book (pdf) accessible at http://www.csr-com.org Elektonska knjiga (pdf) dostopna na: http://www.csr-com.org Vse pravice pridržane. Copyright (c) avtorji po delih in celoti, FDV, 2019, Ljubljana. Razmnoževanje po delih in celoti ni dovoljeno brez pisnega privoljenja urednikov in založnika. / All rights reserved. No part of this publication may be reproduced or transmitted, in any form or by any means, without the prior written permission of the editors and publisher. Design/Oblikovanje: Nejc Golob, Jonas Kretzschmar Fink Kataložni zapis o publikaciji (CIP) pripravili v Narodni in univerzitetni knjižnici v Ljubljani COBISS.SI-ID=301663488 ISBN 978-961-235-889-1 (pdf) CSR 2019 PROCEEDINGS Table of contents EDITORIAL NOTE ..........................................................................................................................................................8 Mette Morsing, Urša Golob, and Klement Podnar 1. CSR ENGAGEMENT .................................................................................................................................................9 Motivations and barriers to employee engagement in corporate social responsibility (CSR): A case study .................................................................................................................................................................................9 Vidhi Chaudhri and Claudia Preda The Value of CSR Engagement for Start-ups: Lessons from a German Case Study .............................15 Tobias Eberwein, Lisa-Charlotte Wolter, Jana Schamuhn, and Sylvia Chan-Olmsted Engaging happy employee: from the perspectives of CSR organizational culture, Volunteer work motivation, and Corporate volunteering ............................................................................................................21 Pitchanut Nueangjamnong and Parichart Sthapitanonda Corporate Social Responsibility (CSR) as a Professional Field: Employer Responses to Institutional Pressures for CSR ......................................................................................................................................................31 Christa Thomsen, Anne E. Nielsen, and Irene Pollach From Talking to Walking: A Discursive Institutionalist Perspective on Corporate Engagements with the Sustainable Development Goals ...................................................................................................................37 Onna Malou van den Broek and Robyn Klingler Vidra 2. CSR REPORTING ...................................................................................................................................................43 Public Procurement Tenders as CSR Communication worth 9.5 Trillion USD? Seizing opportunities to advance the ‘market’ of corporate communication by a typological analysis based on CSR reporting indicators...................................................................................................................................................43 Sebastian Knebel and Peter Seele Discreditable Organizations and the Formation of Stigma ...........................................................................47 Laura Illia, Michael Etter, and Marco Caserta Comparing Carbon Emission Disclosure in Sustainability Reports: An Analysis of the Global Automotive Industry with Production Lines in Turkey ...................................................................................54 Sibel Hoştut and Secil Deren van Het Hof A credibility analysis of Austrian Award winning CSR Reports ....................................................................55 Gabriele Faber-Wiener Corporate Social Responsibility, Integrated Thinking, and Financial Firms .............................................58 John Holland 3 PROCEEDINGS CSR 2019 3. COMMUNICATING SUSTAINABILITY ..............................................................................................................60 Communicating success for sustainability. An action-research approach aimed at developing a method to provide information on sustainability successes .......................................................................60 Laura T. Heinl Modeling Interlinkages between Sustainable. Development Goals Using Network Analysis ............65 Ranjula Bali Swain and Shyam Ranganathan ‘Convenient’ corporate sustainability frames: A part of the solution or the problem? ........................66 Nataša Verk and Urša Golob Re-imagining the sustainable consumer ...........................................................................................................70 Klement Podnar, Franzisca Weder, Urša Golob, and Denise Voci Matter of time - Temporal dimensions and psychological distance of material corporate sustainability topics in the Nordic forest industry ...........................................................................................75 Jenni Puroila and Tina Sendlhofer 4. CSR PERCEPTIONS ..............................................................................................................................................80 Exploring Impact of Time of Exposure to CSR In-Process Experience on Satisfaction and Brand Equity ............................................................................................................................................................................80 Marissa Chantamas and Punnaluck Satanasavapak Do Consumers Perceive CSR Communication Differently Across Countries? Insights from a Four- Country Comparison .................................................................................................................................................86 Verena Batt, Paula Maria Boegel, Sigrid Bekmeier-Feuerhahn, and Valentina Chan Consumers’ evaluations of CSR advertising: The role of three executional elements .........................92 Valérie Swaen, Catherine Janssen, and Shuili Du 5. CSR TALK .............................................................................................................................................................. 101 Aspirational Talk, Philanthropy or Reputation Jeopardy. Typology of Celebrity’s Social Responsibility and Moral Agency ................................................................................................................................................... 101 Franzisca Weder, Sophie Wick, and Karin Huber-Heim “Mobilizing talk” as CSR communication? Three examples of corporate activism ............................. 107 Laura Olkkonen and Jannica Jaaskelainen 6. CSR & DIGITAL MEDIA ..................................................................................................................................... 114 Beyond differences: The Use of Empty Signifiers as an Organizing Device with Fragmented Stakeholders ............................................................................................................................................................ 114 Laura Illia, Elanor Colleoni, and Stelios Zyglidopoulos 4 CSR 2019 PROCEEDINGS Communicating CSR on corporate websites: An exploratory study on the UAE banking sector ... 117 Effrosyni Georgiadou and Catherine Nickerson New Responsibilities for Digital Corporate Communication ..................................................................... 122 Michael Etter, Sarah Glozer, and Peter Winkler Communicating CSR on Twitter: Impact on Rank and Reputation .......................................................... 125 Asha Kaul and Vidhi Chaudhri CSR communications and social media. The roles of perceived external prestige and employee identification in employees’ offline and online advocacy behaviours .................................................... 131 Jos Bartels and Marleen Onwezen 7. CSR DIALOG ......................................................................................................................................................... 136 How do CEOs talk about sustainability in CEO letters ................................................................................ 136 Susanne Arvidsson Co-constructing Corporate Social Responsibility: Towards a sense-making based dialogical and configurational approach ..................................................................................................................................... 140 François Maon, Valerie Swaen, and Kenneth de Roeck CSR Communication Using Social Networking Services: How and Why Do Consumers Engage? ........................................................................................................... 145 Magda Lena Schütz, Sigrid Bekmeier-Feuerhahn,
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