Czech Republic Corporate Social Responsibility Report April 2013 – March 2015 1 Introduction

Word of Introduction from CEO

Dear readers, You are looking at the fourth annual Corporate Social Responsibility (CSR) Report of Vodafone Czech Republic. It presents our CSR projects and programmes from April 2013 to March 2015. It also contains up-to- date data on the sustainability trends monitored over the long term. We believe that Corporate Social Responsibility must not be reduced to just another bullet in the corporate to-do checklist; we believe that it needs to be a carefully planned strategy. Our aim is to bring real added value to the community with our long-term projects, and we are happy that the long-lasting benefit is evident in the comparison with our previous CSR reports. I wish you a pleasant reading.

Balesh Sharma CEO Vodafone Czech Republic 2 Introduction

About How We Understand CSR Vodafone CR Corporate Social Responsibility is intrinsic to our business. It rests on three pillars: 3 350 In 2005, the local mobile operator Oskar joined one of Green Way the largest telecommunication 3 300 corporations, the Vodafone We reduce the ecological impact of our business, ours is the First Green Network, our Group. It now provides its head office received Golden LEED certification, services to over three million 3 250 we support clean and quiet mobility, we customers. recycle phones and rate their social and 1 environmental impact. 3 200 More at www.vodafone.cz 3 299 3 358 3 236 3 267 3 150 Mar-12 Mar-13 Mar-14 Mar-15 We are a long term leader in You and Us responsible behaviour towards Pre-paid vs. Post-paid customers We return part of our profit back to the environment, community community, we help the needy, and provide and our customers. 100 % information to customers in a transparent manner. The Vodafone Foundation CR 80 % 2 has distributed over CZK 160 million 6 to NGOs. It is one of 36 % 40 % the most generous corporate 60 % 44 % foundations in the Czech 45 % Republic. Technology Helps 40 % We provide integrated technological solutions to people with disabilities, we support the creation and spreading of socially responsible 20 % applications. We are committed to helping through 55 % 56 % 60 % 64 % 3 technology. 0 % Mar-12 Mar-13 Mar-14 Mar-15 3 Table of Contents

Introduction from GREEN WAY YOU AND US TECHNOLOGY HELPS CEO 4 11 18 1 First Green Network Charitable Volunteering Technological Solutions About Vodafone Cr 5 11 18 2 Green Offices Vodafone Foundation Responsible Applications How We Understand 6 14 19 CSR E-bikes, Bicycles and Honest Approach to Helping with Mobiles 2 Scooters Customers 19 8 16 CSR Goals for Fiscal Years Motivating Others Digital Parenting 2013, 2014, 2015 9 17 20 Awards 2013–2015 22 4 Green Way

These are our three Green Way basic commitments to ecology: This pillar of our CSR policy focuses on environmental protection – we 1Lowering CO2 emissions: we are committed to lowering CO2 emissions aim to reduce the impact of our by 50% by 2020 (compared to 2006/07). We reached this goal in operations on the environment. We 2010. motivate our employees and customers to do the same, and we 2We optimize our office operations to be more strive to empower them to behave in ecological. a responsible way.

3We motivate our colleagues and customers to behave responsibly. 5 Green Way

First Green Electricity consumption in our network (GWh) 60 Total electricity consumption Network 50 40 The First Green Network Green energy project, launched in 2011, 30 lowers the CO2 emissions we produce. 70% of the energy 20 Conventional sources needed to power our network 10 comes from renewable sources 0 – water, sunshine, wind power, biomass and biogas 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 (approximately 45 GWh). We compensate for the remaining Despite the continuous expansion of our network (mainly LTE) and the growing number of BTS, providing coverage for the entire CR, the total energy consumption in our one-third of the energy, whose network has only risen very slowly, thanks to low-energy-consumption technology. source we cannot influence (because we rent a location or share a transmitter with other Average annual consumption per BTS (MWh) operators), by planting trees 15 jointly with the Nature 14 Conservation Agency of the 13 Czech Republic. As a tree grows 12 it gradually soaks up the LTE 11 emissions produced during our 2G modernization network’s operation. To date we 10 construction Energy saving measures have planted hundreds of 9 Increasing data transfers thousands of seedlings all over 8 the Czech Republic. 03/2004 03/2005 03/2006 03/2007 03/2008 03/2009 03/2010 03/2011 03/2012 03/2013 03/2014 03/2015 The average consumption per one base transceiver station (BTS) has decreased significantly over the past 2 years despite LTE deployment, thanks to 2G modernization and economical measures, such as the replacement of old, inefficient air-con and power supply units, and installation of better cooling and heating management to save energy. 6 Green Way

We also strive to behave • Energy saving policies Electronic invoices (%) Green ecologically in our offices. Our (automatic power off, etc.) 100 former head office at Vinice, • Responsible handling of 90 Offices Prague, met dozens of waste 80 demanding criteria until our • Limited use of disposable 70 move to the new offices in products 60 December 2014, allowing us to • Extensive use of recycled 50 use the Ministry of Environment’s paper 40 Eco-label for environmentally 30 responsible services. We gradually decrease the number of company cars and the 20 In our new head office we amount of fuel used. Of 430 cars 10 0 continue to meet these (March 2010) we are now down March 2012 March 2013 March 2014 March 2015 criteria: to 246 (March 2015). We prefer Electronic invoices Paper invoices • Energy saving office diesel engines because of their lower consumption. We are also planning to launch electronic invoices for our business clients in the equipment future.

Printing paper bought (tons) Contracts – customers with a minimum monthly spend limit 25 (non-business) 100 20 90 80 15 70 60 10 50 40 5 30 20 0 10 2008/9 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 0 Recycled paper (70% recycled) March 2014 March 2015 Non-recycled paper (22% recycled) Electronic invoices Paper invoices Significant reduction in the use of paper is linked to electronic invoices and agreements, see below. We expect that electronic agreements will make up 85% of all contracts in 2016. 7 Green Way

In our new offices we remained It was built with recycled were recycled Car fuel consumption (millions of litres) true to our CSR values and materials and local resources, • 83 % of the construction chose a building with golden with emphasis on high quality of materials can be used again 1.2 LEED certification (Leadership the interiors and traffic • The coolants and in Energy and Environmental accessibility. extinguishers in the building 1.0 Design) awarded since 2000 to do not damage the ozone 0.8 the buildings with significantly Savings and environmental layer. efficient and environmentally impact in numbers: • Good transport accessibility 0.6 responsible operation. Our – exactly 20 steps away head office uses approximately • 40% less water used from a metro stop. 0.4 one-third less energy than • 27% less energy needed similar buildings. • 31 % construction materials 0.2

0 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 Diesel Petrol

CITY WEST BUILDING C1 – VODAFONE CZ Prague, Czech Republic

HAS FULFILLED THE REQUIREMENTS OF THE FOLLOWING LEVEL OF CERTIFICATION ESTABLISHED BY THE U.S. GREEN BUILDING COUNCIL IN THE LEED GREEN BUILDING RATING SYSTEMTM AND VERIFIED BY THE GREEN BUILDING CERTIFICATION INSTITUTE.

LEED FOR CORE & SHELL

January 2015 S. RICHARD FEDRIZZI, PRESIDENT & CEO MAHESH RAMANUJAM, PRESIDENT U.S. GREEN BUILDING COUNCIL GREEN BUILDING CERTIFICATION INSTITUTE 8 Green Way

E-bikes, Bicycles and Scooters

Vodafone employees have ridden electronic bikes since 2011. There are 2 at the call centre in Chrudim and 3 at the head office in Prague. In addition, there are 5 regular bicycles and 3 kick scooters. Employees can use them to get to meetings or lunch quickly. The e-bikes are easier to ride because an electric motor helps the biker reach the destination faster and with less effort. Every day as many as five colleagues borrow each of the e-bikes to run their errands. 9 Green Way

Number of phones returned

Motivating 8000 Others 7000 6000 Eco-Class Rating A total of 230 aspects are In 2012 we launched the Eco- monitored (e. g. materials used, 5000 Class rating which clearly tells transport, energy efficiency, customers how spare parts availability, ease of 4000 environmentally friendly their recycling). The final rating is on 3000 new phone is both with respect the scale from 1 (the worst) to to manufacturing and the 5 (the best), giving an easy to 2000 supply chain. understand, yet comprehensive idea of the phone’s 1000 It takes into account the entire environmental impact. 0 2004/5 2005/6 2006/7 2007/8 2008/9 2009/10 2010/11 2011/2012 2012/13 2013/14 2014/15 life cycle of a – from how the raw materials are This information is available to obtained to the final disposal. all customers in shops and online. Recycling Anyone can bring a phone or its If you have an older mobile Every phone (and its parts and accessories for phone at home which is still accessories) has a certain life recycling. Vodafone partners operational, you can benefit expectancy. To protect the with REMA Systém to ensure from the Vodafone buyback environment we should sort efficient recycling of electronic programme where the old Best-selling mobiles Eco-Class the electronic waste and waste, so every old phone left at phone is refurbished and used 2014/2015 1 Nokia 108 3.8 dispose of it in specialised a Vodafone shop is recycled or by those who do not have the 2 Samsung Galaxy S4 mini 2.7 depots. Dedicated containers reused. means to buy a new device. 3 Apple iPhone 6 not rated for electronic waste are 4 Nokia 208 not rated available in household 5 Vodafone Smart 4 3.6 recycling centres, at town 2013/2014 halls, in shopping centres and 1 G510 2.3 2 Nokia C201 3.9 in all Vodafone shops. 3 HTC Desire X 2.6 4 Nokia 100 4.1 5 Samsung Galaxy SIII mini 2.5 Here you can see the Eco-Class ratings of the best-selling mobiles of the last two fiscal years. 10 Green Way

Cycle to Work – number of participants

35

30 25 Different City Experience For years we have championed 20 the “Different City Experience” 15 project first as Vodafone, and since 2009 via the Vodafone 10 Foundation, one of the street 5 festival’s main partners. There are now close to 40 individual 0 2011 2012 2013 2014 2015 community events with 20,000 participants. The project aims at a sustainable, high quality, quieter city experience, actively soliciting the participation of the public. Thanks to its great interest the event has spread to doubled the amount raised. It is based around a mobile all Prague neighbourhoods, and Close to 58,000 people application (you can read more for the first time also to the participated in art events and about it in the Social cities of Ostrava and Olomouc. debates arranged by over 100 Technologies section). partner organisations. It is our In 2014 we also supported firm belief that all the positive the related project “Nábřeží outcomes of the event will lead žije” (Riverside Lives) where to an open discussion about the traffic-laden Smetanovo improving the living conditions nábřeží in the centre of in the centre of Prague. Prague turned into “Cycle to Work” Competition organised by the Auto*Mat a pedestrian zone for five Rekola bike sharing is another We have long supported urban initiative. Every May our Saturdays, with concerts, pop- project aimed at improving the bikers and clean transport. We employees receive incentives up cafés, etc. The project was mobility and quality of life in also take part in the “Do práce to commute on their bikes or financed by individual donors Prague and other five Czech na kole” (Cycle to Work) on the company ones. through crowd-funding. The cities. competition, Vodafone Foundation then 11 You and Us

Number of employees participating in the Day for NGOs Charitable 500

You and Us Volunteering 400

Volunteering 300 The second Our employees get extra 2 days of paid leave every year to do 200 pillar of our charity work. They can use one CSR strategy is of the days to help an NGO as 100 a team, and the other to help 0 We1 organise corporate 2008 2010 2011 2012 2013 2014 aimed at the individually as experts in an volunteering and support NGO they cooperate with on our employees’ community. Year 2009 2010 2011 2012 2013 2014 charitable activities. a long-term basis. Our No. of organisations 42 32 27 34 26 28 volunteering programme is Here is what No. of activities offered 100 66 88 75 54 85 we do: managed by Hestia, which No. of activities completed 47 33 44 32 36 consults its choice of eligible No. of participating employees 212 258 210 406 326 337 NGOs with the Vodafone 2We provide financial Foundation. Vodafone volunteers' participation in regions (2014) support to NGOs through the Vodafone Prague 68 Foundation. Královéhradecký kraj 90

Pardubický kraj 90

Středočeský kraj 62

Vysočina 21 We3 treat our customers Jihomoravský 1 fairly and are transparent in our dealings. Severočeský 4 12 You and Us

Stories: Our Volunteers Help in “Dobrovolník” (Volunteer) Multiple Areas Fund for Employees In 2014, Villa Čerych was our Our “Day for NGOs” is only the Patrik Sýkora employees’ favourite NGO; they TJ Sokol Mšené-lázně first step. Vodafone employees helped there four times that can also apply for a grant of Patrik has been a member of the year. The Villa also served as CZK 20–50,000 for an Sokol association (similar to the the location of the late Scout) since 1996. In 2012, the President Havel’s film organisation which they help as local branch of Sokol in his home “Odcházení” (“Leaving”). The volunteers on a long-term basis. town of Mšené-lázně all but ceased employees of Villa Čerych even Many bring into the NGOs their to exist. He took the matter in his composed a poem about business know-how, such as own hands and became Sokol's executive director. Thanks to a volunteers from Vodafone: advice on fundraising strategy, Vodafone Foundation grant they etc. In 2013/14 and 2014/15 Dobrovolníci ve Vile Čerych could repair and refurbish the sports we distributed CZK 852,955 in centre: they laid new floors, repaired grants from the fund. the WC and shower areas and built „Chrudim nebo Praha new facilities for table tennis. práce Vile drahá. Charity Vodafone employees often Vodafone se činí dosti donate money for good causes Jaroslav Burian Purkrabka, o. s. k potěše a velké radosti. Number of volunteers according to fields (2014) from their own pockets. Whenever that happens, the Jaroslav has cooperated with Práce se tihle workři nebojí, Vodafone Foundation doubles Purkrabka since 2012 as one of the parents whose children ať z Prahy, Chrudimi či okolí. their contribution. Such is the Ecology 50 attend the private school. He case of the much loved Charity acts as a financial advisor to the Firemním dobrovolníkům Social services 52 Bake-Off, where 30 colleagues uděluji řád, organisation and takes part in Animals 85 bake homemade pastry which promotional events. The others can buy for breakfast. The Vodafone Foundation’s grant ať do Vily Čerych přijíždějí Arts 57 pořád..... a pořád!“ proceeds then go to 3 chosen helped cover the furniture for Children 93 NGOs. the second year classroom at Tereza Vaňková, manager, the primary school Purkrabka. educational centre Villa Čerych 13 You and Us

Charity Bake-Off bakers organise the event twice Christmas Market Individuals can and do make a a year. Typically, some Every Christmas a charitable difference. In 2012, our CZK 20,000 is raised over the market takes place at colleague Anna morning, which is then doubled Vodafone. In 2014, it was Schlindenbuch arrived at the by the Vodafone Foundation. followed up by an online idea of a Charity Bake-Off, The Bake-Off will likely where employees buy continue for years with new auction of props from the homemade pastries from their bakers volunteering all the Vodafone Christmas campaign. colleagues to support chosen time. The new donee NGOs are Among the invited vendors are NGOs. Originally a one-off chosen by active bakers. the Foundation’s partner event, the Bake-Off caught on. organisations – often they are Now around 30 committed the people who are on the receiving end of the “World of Proceeds from the Charity Bake-Off (thousands of Difference” programme. Hence, CZK) our employees get the 25 opportunity of meeting those they help. The pasta maker 20 Pasta Fidli, the Náruč association and the pickled brie 15 maker Portus Praha are all regulars at the event. There are 10 also Christmas themed gifts from Bona, FOKUS Vysočina 5 and Pestrá společnost.

0 9/10/2012 10/12/2012 24/5/2013 11/12/2013 25/3/2014 9/12/2014 14 You and Us

Stories: World of Difference Technology in Service of Vodafone The World of Difference Miroslav Kupec’ task at Fokus Community programme is the Foundation’s Vysočina was to restructure the The Foundation supports the flagship project. It enables manufacturing process in Foundation use of information and NGOs to employ business and 7 protected workshops (with 60 employees) and make it communication technologies In 2013/14 and 2014/15 the state administration more efficient. He succeeded and mobile phones for socially Vodafone Foundation professionals for a year, and in increasing the revenues by responsible ends, and to continued to support the use covers the costs. The 79%, or more than one million improve the quality of life of of technology in socially professionals are always koruna. No one lost their job; responsible solutions as assigned to specific projects on the contrary, the great the disadvantaged groups of well as the transfer of know- which aid the NGO’s further results allowed for more full- people. It focuses on projects how between the non-profit development. That way the time jobs, a slight increase in which have the potential to and business spheres. NGOs can afford to employ the pay, and 10 new positions. change of the lives of even the industry big shots, as The prerequisites for the Through its 3 main thousands. Since 2013, it has the Foundation pays their creation of another protected programmes the Foundation run its own business is a strong partner who original salary for the whole workshop were also met. accelerator for NGOs which fosters the growth and year. A total of 42 pairs of efficiency of the non-profit business–NGO professionals need to launch or restart their sector. Its ambition is not have been through the Pavla Stine, who dedicated her technological projects. The only to provide the means programme so far. In 2013 and life to gastronomy, engendered Vodafone Foundation Lab helps for the completion of 2014, 14 experts worked in the idea of the Pasta Fidli project projects for 4 months, testing specific projects, but also to an NGO for a year and further at the NGO Náruč in Řevnice. Her the proposed solutions. The develop the ability to 6 started theirs in January homemade pasta has been projects which have gone 2015. The World of Difference a success, and two years after her succeed in the market, social through the Lab are better is a unique opportunity for all World of Difference assignment it entrepreneurship and to prepared to enter the market. bolster the communication who want to make the world is delivered to 120 shops and In cooperation with the skills of NGOs. a better place and make their restaurants in Prague, as well as dreams come true. farmers’ markets. The shop Vodafone Americas employs 8 people with combined Foundation, the top 3 projects To read the participants' profiles disabilities. The fresh-made pasta were invited to the Silicon go to www.rokjinak.cz. could also help finance other Valley SOCAP conference. projects of the NGO in the future. 15 You and Us

Stories: The godparents of the “Radlická “Vpohybu” (On the Move) is Arts–Gym” project raised a grant scheme aimed at the Office in the Park: The group of CZK 265,644 from fans; the young people who want to young people behind the Foundation added another contribute something to their project raised CZK 152,384 CZK 251,000, which helped turn community. It has been run by through crowd-funding, with a former railway station space the Foundation since 2006. In another CZK 50,000 from the into an arts and sports venue. 2014/15 the programme was Foundation. This enabled them enriched by a crowd-funding to build an open air office in element. Now the young the shade of trees, equipped participants receive the with electrical sockets and training and know-how Vodafone broadband internet. required for launching and managing a successful crowd- funding campaign, as well as “Let’s go to the Movies in the a CZK 10,000 contribution. If Museum”: Young students at the Prague Film Academy felt they want to succeed, they the city missed a film museum. need to raise at least one half They succeeded in raising an of their target grant sum incredible CZK 200,000, to through crowd-funding. In the which the Foundation added another CZK 120,000. This first year, all 16 participating enabled them to show what projects succeeded and raised a film museum could look like CZK 2.2 million from their in a temporary exhibition at the internet fans, to which the Montanelli Museum (it ended in Foundation added another 1.8 October 2015). Programme 2007/8 2008/9 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 million. Beside money the Vpoho 5 466 2 120 1 049 1 797 0 0 0 0 participants also acquire useful Vpohybu mladí 4 323 3 238 2 001 4 342 5 280 5 213 4 377 2 500 skills and the self-confidence Technologie 3 370 5 750 8 542 5 521 3 900 4 335 3 773 7 481 to undertake similar projects in Rok jinak 2 762 3 560 7 072 7 732 6 424 6 736 4 973 the future, independent of Zelený program 213 750 509 0 0 0 0 grant support. Fond dobrovolník 213 240 300 580 330 569 283 Blesková pomoc 997 300 840 1 001 845 3 136 504 For more info on the Vpohybu Mimo programy 1 237 4 133 102 1 091 2 362 1 341 758 924 crowd-funding projects go to Total 14 396 19 426 16 544 21 472 20 855 18 489 19 351 16 665 www.hithit.cz/NadaceVodafone The missing data for 2014–2015 has not yet passed audit at the date of publication. 16 You and Us

Management The CSN ISO 14001 pertains to Honest Vodafone CZ holds 4 environmental management certificates in quality and proves that Vodafone Approach to management (ČSN EN ISO strives to minimise the impact 9001:2009), data security (ČSN of its operations on the EN ISO/IEC 27001:2013), environment. The ČSN 01 0391 Customers environmental protection (ČSN certificate confirms that all the EN ISO 14001:2005) and areas of CSR policy (not We are committed to an Corporate Social Responsibility including the environmental, honest and transparent (ČSN 01 0391:2013). The social and economic) are communication with the environmental protection and managed in a responsible and public. To that end we CSR standards apply to all just manner; high ethical hold up a strict internal operations at Vodafone CZ, standards are adhered to and Code of Conduct. We also while the data security and the company communicates invite independent bodies quality management only with all stakeholders to ensure to audit our behaviour apply to certain functions (ETS, their satisfaction. regularly. EBU, Corporate Security).

We received the ČSN EN ISO 9001 and ČSN EN ISO 14001 certificates in 2010. In 2013, Vodafone also received the ČSN EN ISO 27001. At the turn of 2011 and 2012 Vodafone certified its CSR policy in the National CSR Management Programme; and in 2015 it received the new CSR certification ČSN 01 0391:2013. 17 You and Us

On 1 November 2014 Vodafone and also through dedicated Vodafone partners with the of 2,498 children, 170 parents Digital launched its Czech digital parenting apps available for following NGOs and 60 teachers, with support microsite. (Vodafone Safety from Vodafone. Parenting http://www.vodafone.cz/ and Vodafone Protect). IN-Generation http://www.e-bezpeci.cz/ odpovednost/digitalni- (Raising digital literacy at rodicovstvi/ Regardless of which internet • Information and educational primary school level) E-Bezpečí: Czech Children campaigns – Vodafone, the and Facebook 2015 enabled devices your Main Activities children use, they may be in Vodafone Foundation and As part of the IN-GENERATION http://e-bezpeci.cz/facebook2015/ Blocking unsuitable content – danger. Our digital parenting the partner NGOs work on project a microsite and internet odbornici.html policy includes a set of rules URL addresses with mature promoting the awareness of child protection tools were and methods that help your content (including the sexual risks, issues related to the promoted: direct e-mails to all Summary by the NGO children keep safe from abuse of children), which are consumption of digital 4,400 primary schools in the The issues were promoted via online threats and malicious currently found in the database content and the threats that CR, active participation by an ATL campaign – articles in content, at the same time of the Internet Watch children are exposed to in the 150 schools, 350 teachers and the media and specialised digital world. The campaign periodicals, social media, educating them in Foundation (IWF). 8,000 children. purposeful use of digital has also been promoted in websites – and a BTL campaign technology for beneficial the ČiliChili magazine in – posters, emailing. All this was More info at: ends. • Parental Controls – 2015 (monthly circulation of accompanied by workshops, Vodafone offers its 90,000). http://www.in-generation.com/ training for the target group of cs/o-projektu customers the means to educators and children, prevent underage children promotional events for from accessing mature Vodafone solutions and content on the internet. The e-Bezpečí the Digital Parenting microsite. Vodafone web self-care (Country-wide prevention, Impact group: allows customers to change education, research and these settings on the intervention programme • ca. 4,400 schools network level via the “Child focused on online risk • ca. 10,000 children Profile” behaviours and the related phenomena)

In 2014, E-Bezpečí organised educational and prevention events with participation 18 Technology Helps Technology Helps The third pillar Technological Solutions of our CSR We support innovative use of INSPO (BMI) It was given to the Czech information and Since 2014 we have partnered Paraplegic Association – CZEPA strategy communication technologies with the INSPO conference for its VozejkMap project which 1We come up with complex (ICT) and mobile phones for which promotes new offers accessibility info about combines what solutions for people with socially responsible ends and technologies, including apps, for venues all over the CR with Vodafone is disabilities and for improving the quality of life of people with physical disabilities, maps, navigation and ratings. otherwise disadvantaged the disadvantaged groups. In sight and hearing problems, for The data is submitted and best at (i. e. groups. 2013/14 we launched our own the dyslectics and people who verified by the paraplegics. business accelerator – the have had a stroke. Over 300 technology), Vodafone Foundation Lab, people participated at the SPOLEČNĚ OTEVÍRÁME DATA which helps NGOs validate conference both in 2014 and (OSF) with helping the their project proposals and 2015. Since 2013 the Vodafone deploy ICT to increase Foundation has partnered with 2We support creation of In the second year of our the “Společně otevíráme needy. efficiency and impact. In responsible apps. 2013/14 and 2014/15 a total cooperation we awarded the data” (“Opening Data Together”) We follow these of 20 mobile and online apps Vodafone Foundation Rafael competition. We believe that passed through the Lab. Aside prize for ICT innovations that only real apps can show the potential of open data to develop three paths: from the support for specific improve the lives of people and improve the quality of social apps and solutions we strive to with disabilities, worth services. foster the entire eco-system CZK 300,000. 3We make charitable work through partnering with the easy with mobile INSPO conference, and the solutions. “Společně otevíráme data” competition. 19 Technology Helps

Responsible Apps Helping with Mobiles

A smartphone need not be just and left in the street where The Vodafone Foundation’s The Foundation also provides and the Balkans, after the a communication tool, it is also they are available for rental Instant Help programme one-off grants to its long-time typhoon Hayan in the a versatile tool whose from the mobile app. At the provides humanitarian aid humanitarian partner – the Philippines and Ukraine. Our capabilities can be enhanced moment, Rekola operates in during catastrophes at home People in Need organisation. In customers have sent over with various apps. We offer our Prague, Brno, Pardubice, and abroad. It also motivates 2013/14 and 2014/15 we 74,000 DMS and the customers a range of Hradec Králové, České customers to greater solidarity cooperated on 4 humanitarian Foundation doubled the responsible apps and support Budějovice and Olomouc. The by doubling the contribution campaigns soliciting our amount to CZK 2,234,910. the creation of new ones. data retrieved from the app can from their donor messages customers’ support via SMS: we Another CZK 1.4 million was be further used for municipal (DMS) sent from the Vodafone aided in the aftermath of the donated in grants to the People BLINDSHELL (Czech traffic planning. network. floods in the CR in Need. Technical University) We supported the development Levebee (Rozečti se) Humanitarian catastrophe – recipient of aid DMS from Vodafone network: Doubled DMS contribution of the BlindShell app for Android Levebee.com is an online app and/or other support from which provides vibration and which improves reading skills the Vodafone Foundation: sound feedback for calls, SMS, and helps with reading Floods 2013 – People in Need 7,013 210,390 contact management, phone difficulties, including dyslexia. Floods 2013 – ADRA 9,552 286,360 status and settings. It features The programme draws on time- Floods 2013 – Diakonie ČCE 2,312 69,360 Floods 2013 – Charita Litoměřice 2,698 80,940 an easy-to-use built-in keyboard tested methods and features Floods 2013 – Czech Red Cross 3,118 93,540 for writing numbers and letters modern improvements. The Floods 2013 – Český rozhlas, sbírka 8,965 268,950 which makes it even more online app is intended for all Floods 2013 – People in Need, humanitarian grant 500,000 unique. roles (pupils, teachers, parents), TOTAL 33,658 1,509,740 and it facilitates the mutual Philippines 2013 – People in Need 23,087 692,610 Rekola (Rekola Praha) interactions so that reading and Philippines 2013 – Adra 2,057 61,710 Philippines 2013 – Charita Česká Republika 1,890 56,700 We supported the mobile- text analysis are both more fun Philippines 2013 – Magna děti v tísni 1,260 42 powered bike sharing service and efficient. Philippines 2013 – Médecins Sans Frontières 421 12,630 during its launch. The Rekola Philippines 2013 – People in Need, humanitarian grant 500,000 app underpins a recycled bike TOTAL 27,076 1,324,910 sharing system which makes do Ukraine 2014 – People in Need 3,384 101,520 Ukraine 2014 – People in Need, humanitarian grant 200,000 without fixed stations. The bikes TOTAL 3,384 301,520 are locked with a code Balkan floods 2014 – People in Need 9,958 298,740 Balkan floods 2014 – People in Need, humanitarian grant 200,000 TOTAL 9,958 498,740 20 Corporate Social Responsibility Objectives for 2013, 2014, 2015

Corporate Social Responsibility Objectives for 2013, 2014, 2015

Goals 2013-14 Status Goals 2014-15 Status Goals 2015-16 Lower CO2 emissions by 50% before 2020 Lower CO2 emissions by 50% before 2020 1 Yes Lower CO2 emissions by 50% as compared to 2006/07. (as compared to 2006/07). (as compared to 2006/07). Replace 100% of the extinguishant FE 36 Replace 100% of the extinguishant FE 36 Replace 100% of the extinguishant FE 36 (which 2 (which may cause global warming) by 2016. Yes (which may cause global warming) by 2016. Yes may cause global warming) by 2016. Replace 100% of the R22 coolant. Replace 100% of the R22 coolant. All mobiles sold in the Czech market must All mobiles sold in the Czech market must 3 comply with the internal procedure on Yes comply with the internal procedure on Yes Eco-Label for HQ Stodůlky electromagnetic field. electromagnetic field. Eco-Class rating enables informed decision 5,000 old mobiles collected for recycling. Green 4 Yes Yes 7,000 old mobiles collected for recycling. Way making when buying new phones. 5,000 old mobiles collected for recycling. Annual internal campaign on resources- and Annual internal campaign on resources- and waste 5 No Yes waste management. management. Lower environmental impact of BTL printed Annual internal campaign on resources- and Lower environmental impact of BTL printed 6 No materials through monitoring. Yes waste management. materials through monitoring.

Lower environmental impact of BTL printed 7 materials through monitoring. Yes 21 Corporate Social Responsibility Objectives for 2013, 2014, 2015

Corporate Social Responsibility Objectives for 2013, 2014, 2015

Goals 2013-14 Status Goals 2014-15 Status Goals 2015-16 Maintain or increase the number of employees Maintain or increase the number of employees Educate senior citizens in the use of 8 engaged in volunteering/charitable schemes – Yes Yes engaged in volunteering/charitable schemes – at least mobile technologies at least 400 every year 40% of all employees every year Maintain or increase the number of Further develop the Digital Parenting microsite on Improve the environmental friendliness of at employees engaged in volunteering/ 9 Yes No vodafone.cz; information and educational campaign to least 3 suppliers every year charitable schemes – at least 40% of all raise awareness / increase no. of visitors employees every year Provide long-term support to an educational project Provide long-term support to at least one focused on digital and internet literacy; promote Launch a Digital Parenting microsite on You and Us 10 project which improves education about Yes Yes Vodafone Child Protection activities / direct vodafone.cz, conduct an information and internet safety. interaction with at least 10,000 people educational campaign

Provide long-term support to an educational project focused on digital and 11 Be perceived as a responsible and fair Yes internet literacy; promote Vodafone Child Yes Be perceived as a responsible and fair company. company. Protection activities

12 Yes Be perceived as a responsible and fair company. Yes

Goals 2013-14 Status Goals 2014-15 Status Goals 2015-16 Support systematic transfer of know-how to Support systematic transfer of know-how to Support systematic transfer of know-how to the non- the non-profit sector, and its growth: the non-profit sector, and its growth: profit sector, and its growth: (a) Use 40% of resources to foster use of (a) Use 70% of resources to foster use of (a) Use 80% of resources to foster use of modern ICT Technology 13 modern ICT for socially responsible ends Yes modern ICT for socially responsible ends Yes for socially responsible ends Helps (b) Use 20% of resources to foster transfer of (b) Increase the number of people impacted (b) Increase the number of people impacted by the know-how to NGOs by the supported projects by more than supported projects by more than 10,000 10,000 22 Awards Awards 2013–2015 Vodafone has repeatedly In 2013 Vodafone received won the CSR Award, Top the prestigious National Filantrop and VIA BONA in CSR Award in the category CSR. Socially Responsible

More info at http://nadacevodafone.cz/o-nadaci-vodafone-cr/. Company

http://nadacevodafone.cz/co-je-noveho/narodni-cenu-cr- spolecenskou-odpovednost-ziskal-vodafone/ Vodafone Czech Republic náměstí Junkových 2 155 00 Praha 5 www.vodafone.cz www.vodafone.cz/odpovednost www.nadacevodafone.cz www.laboratornadacevodafone.cz www.rokjinak.cz