MEDIA KIT 2019 WHAT IS WHERE Simply put, WHERE Edmonton is your best source of timely visitor information. Published locally since 1994, WHERE provides local information on the hottest and most essential shopping, dining, cultural attractions, and entertainment. WHERE IS WHERE WHERE Edmonton magazine is found in over 80 hotels and 250 pick-up locations throughout Edmonton and Greater Edmonton area. WHERE Magazine is found in 72 cities worldwide covering Asia, Europe, Australia, USA, and Canada. WHO IS WHERE The power of WHERE is its local depth. WHERE Edmonton’s magazine and online properties are created by local editors and staff who are passionate and knowledgeable about Edmonton and area. They know the best Edmonton has to offer, as they live it every day, not just on a one-week junket. We are proud to work in cooperation with all tourism organizations, hotel and concierge associations, and Chamber of Commerces in the promotion of our city. whereedmonton.com | infoedmonton.com The Strength of a Global Brand For 80+ years WHERE Magazine has been the go-to resource for authentic information that helps discerning travellers make the most of their trips. UNITED STATES Alaska New Orleans With over 100 million Atlanta *New York City Baltimore Northern Arizona readers globally, Boston Oahu WHERE Magazine is Charleston Orange County AUSTRALIA CANADA Charlotte Orlando Brisbane the largest and one of Calgary Chicago Palm Beach EUROPE Gold Coast the most recognized Canadian Rockies Colorado Philadelphia Melbourne Dallas/Fort Phoenix- Berlin Edmonton *Sydney travel media outlets. Worth Scottsdale Budapest Halifax Daytona Beach Reno-Tahoe Istanbul WHERE Canada and Muskoka Ft. Lauderdale San Antonio London Ottawa Milan ASIA where.ca highlight Hawai *San Diego Toronto Houston San Francisco Moscow Hong Kong 10 of Canada’s top Vancouver Indianapolis Seattle Munich *Singapore Victoria *Paris destinations in Jacksonville Southwest Whistler Kansas City Florida Rome over 900 hotels, Winnipeg Kauai St. Louis St. Petersburg Venice giving inbound Las Vegas Tampa Los Angeles Tucson travellers a unique, Maui Twin Cities local view of Canada. Miami Washington D.C. Nashville MEDIA KIT 2019 TANNER YOUNG PUBLISHING whereedmonton.com | infoedmonton.com Global Reach — Local Depth When visitors arrive in Edmonton they dine, they shop, they play, and — most importantly — they spend. WHERE Edmonton Magazine reaches them every day in their hotel rooms and around the city in local shops and at attractions. Our magazine knows where travellers want to go, and we send them there. The Guide WHERE Edmonton Magazine is a portable, bi-monthly Dining » Edmonton’s dining scene is diverse, creative, and guidebook-style magazine that readers take with growing. We profi le the local culinary scene from hot new them when they explore the city. restaurants and chefs to long-established dining legends. Our comprehensive listings include brief descriptions, hours Up Front of operation, and locations. Shopping » Profi les of unique local products and Here & Now » WHERE showcases the premier events, concerts, theatre businesses, plus listings of local boutiques, one-of-a-kind productions, symphonies, and operas, as well as key community events. retailers, markets, shopping centres, and districts. Features » Covering a wide variety of topics, WHERE Edmonton features Museums, Art + Antiques » Detailed exhibit provide an in-depth and insightful look at the city, the people, places, and events. information from public and commercial art galleries, special art events, plus interesting antiques, galleries, and exhibits. You Are Here » In each issue a unique part of an Edmonton community is profi led. Essential Edm » Listing of services pertinent to the traveller, taxis, limousines, car rentals, airlines, buses, Local Spotlights » Each issue of WHERE profi les a local artist, entertainer, tour companies, business services, tourism offi ces, foreign retailer, and chef, all of whom are making an impact on the city. exchange, etc. Ask the Expert » In each issue a local concierge shares their Maps » Greater Edmonton proper, Old Strathcona, City recommendations for places to eat, shop, and be entertained. Centre, West Edmonton, and South Edmonton. MEDIA KIT 2019 TANNER YOUNG PUBLISHING whereedmonton.com | infoedmonton.com Where Edmonton Community Fast Facts READER PROFILE EDMONTON DOMESTIC TOURISM Affluent travellers turn to the pages of WHERE Edmonton Magazine The hub of Central Alberta, Edmonton is a vibrant, thriving city GENDER INCOME DINING ALBERTAN VISITORS SPEND MORE Median Age 47 WHERE readers are among the Compared to other Canadian visitors highest income earners Refer to 74% WHERE for restaurant $106K information Average Household Income 7.2M Visitors Spend Annually Food/ Retail/ Hotels/ Recreation/ 54% 46% 93% Dined in Beverage Other Motels Entertainment Currently Employed 73% hotel for $361.5M $274.9M $133.2M $53.1M Albertans breakfast $1.8B $104.1M $49.1M $70.9M $21.4M Others 73% Full-Time Employment ENGAGEMENT TRAVEL Dined Referred to 2.7x Nights spent in hotel ~2.1 58% out of 25% carry a copy of WHERE Return visits annually ~4.7 hotel for 3.8 MILLION lunch FIXED ROOF PERSON NIGHTS 661K Access Entertainment and Cultural Activities 347K Shop with Each Spending $223 per Visit Dined Pleasure out of TRAVEL 71% 70% Business 29% hotel for 47 MIN dinner with WHERE WHERE READERS ENJOY LIFE MORE On the go, they’re more likely to make alcohol purchases than the general adult population Entertained 38% an average SHOPPING of 3 people 55% referred this trip to WHERE CONSUMPTION RETAIL for shopping Past 7 Days Past 30 Days Past 30 Days information Beer Wine Vodka Rum Gin Rye Scotch Irish Liquor Beer Wine 75% shopped 52% 43% 39% 39% this trip Women’s Men’s Accessories Wine & 44.5% 64.3% 33.3% 30% 17.4% 16.7% 19.6% 13.1% 76.3% 30.2% 44.8% Where Apparel Apparel Spirits 42.2% 42.8% 18.6% 19.2% 6.9% 9.8% 6.1% 2.2% 39.9% 26.7% 14.5% Average MEDIA KIT 2019 Source: Domestic Tourism in Alberta 2016 TANNER YOUNG PUBLISHING whereedmonton.com | infoedmonton.com Rates Print Ad Sizes Ad Policies 1 ISSUE 3 ISSUE 6 ISSUE DISPLAY ADS Display Ad Dimensions (width x depth) • The publisher will not assume right to add a keyline to frac- 2 MONTHS 6 MONTHS 12 MONTHS 8.125" x 10.75" Trim any responsibility for advertis- tional ads to differentiate them Outside Back Cover Full Page Bleed 8.625" x 11.25" Bleed ing reproductions that do not from editorial. 7.125" x 9.75" Live Area conform to the requirements Inside Covers • Late receipt of ad materials or 16.25” x 10.75” Trim listed below. changes are subject to addi- Double Page Spread Double Page Spread Bleed 16.75" x 11.25" Bleed • Advertisers and/or adver- tional charges. 15.25" x 9.75" Live Area Full Page tising agencies assume full • The publisher owns all rights 5” x 10.75” Trim responsibility for all content to advertisements and related 2/3 Page Vertical 2/3 Page Vertical Bleed 5.5" x 11.25" Bleed of advertisements. 4.5" x 9.75" Live Area media produced by the com- 2/3 Page Vert Bleed For rates, please • All advertising is subject to ac- pany. Advertiser purchases 2/3 Page Vertical 4.625" x 9.875" ceptance by the publisher. only space and one time use of 1/2 Page Island call 780-465-3362 or email 1/2 Page Island 4.625" x 7.375" • The publisher reserves the artwork. 1/2 Page Horizontal [email protected] 1/2 Page Horizontal 7.125" x 4.875" 1/3 Page Square/Vert 2.75" x 10.75" Trim 1/3 Page Vertical Bleed 3.25" x 11.25" Bleed Ad Requirements 1/3 Page Vert Bleed 2.25" x 10.25" Live Area Press Ready Files Proofs 1/6 Page Vert/Horiz 1/3 Page Square 4.625" x 4.875" • Please build your ad to the • SWOP certified hard-copy 2/9 Page Horizontal 1/6 Page Vertical 2.25" x 4.875" exact size specified, with no proofs such as EPSON or FUJI 1/12 Page Square 2.25" x 2.375" excess white surrounding the are required as a colour ac- 1/12 Page Square image area. curate guide for reproduction • Ads intended to bleed should (PDF, tear sheets, colour laser be built to the publication’s or inkjet printer proofs are NOT Deadlines Trim Size with images ex- acceptable for reference). ISSUE FEATURE BOOKING MATERIAL Double Page tending beyond that by an • Hard-copy proof must be gen- Spread Bleed additional 1/4" on all sides. This erated from the same PDF file Jan/Feb 2019 Dining Issue Nov 23, 2018 Nov 30, 2018 can be done using the bleed that is supplied for publishing. 2/3 settings in your software pro- Mar/Apr 2019 Green with Envy Jan 25, 2019 Feb 1, 2019 Vertical Bleed 1/2 Island gram. Keep all essential ele- Supplied Material For Ad ments (text & logos) 1/2" inside Design Services May/Jun 2019 Patios Mar 22, 2019 Mar 29, 2019 the TRIM. 1/3 • Up to 1/4 page ads: image size Jul/Aug 2019 Summer Fun May 24, 2019 May 31, 2019 Vertical • Do not include crop marks. Bleed minimum 6" x 4" at 300 dpi. • Press-ready files must be Sep/Oct 2019 Culture & Fashion Jul 26, 2019 Aug 2, 2019 1/2 Horizontal • Half-page and full-page ads: supplied in PDF/X-1a format image size minimum 8" x 10" Nov/Dec 2019 Holiday Gift Guide Sep 27, 2019 Oct 4, 2019 to comply with industry at 300 dpi. standards. • Text in digital format. • All files MUST be supplied in CMYK colour mode.