MEDIA KIT 2019

WHAT IS WHERE Simply put, WHERE is your best source of timely visitor information. Published locally since 1994, WHERE provides local information on the hottest and most essential shopping, dining, cultural attractions, and entertainment. WHERE IS WHERE WHERE Edmonton magazine is found in over 80 hotels and 250 pick-up locations throughout Edmonton and Greater Edmonton area. WHERE Magazine is found in 72 cities worldwide covering Asia, Europe, Australia, USA, and Canada. WHO IS WHERE The power of WHERE is its local depth. WHERE Edmonton’s magazine and online properties are created by local editors and staff who are passionate and knowledgeable about Edmonton and area. They know the best Edmonton has to offer, as they live it every day, not just on a one-week junket. We are proud to work in cooperation with all tourism organizations, hotel and concierge associations, and Chamber of Commerces in the promotion of our city. whereedmonton.com | infoedmonton.com

The Strength of a Global Brand

For 80+ years WHERE Magazine has been the go-to resource for authentic information that helps discerning travellers make the most of their trips. UNITED STATES Alaska New Orleans With over 100 million Atlanta *New York City Baltimore Northern Arizona readers globally, Boston Oahu WHERE Magazine is Charleston Orange County AUSTRALIA CANADA Charlotte Orlando Brisbane the largest and one of Chicago Palm Beach EUROPE Gold Coast the most recognized Canadian Rockies Colorado Philadelphia Melbourne Dallas/Fort Phoenix- Berlin Edmonton *Sydney travel media outlets. Worth Scottsdale Budapest Halifax Daytona Beach Reno-Tahoe Istanbul WHERE Canada and Muskoka Ft. Lauderdale San Antonio London Ottawa Milan ASIA where.ca highlight Hawai *San Diego Toronto Houston San Francisco Moscow Hong Kong 10 of Canada’s top Vancouver Indianapolis Seattle Munich *Singapore Victoria *Paris destinations in Jacksonville Southwest Whistler Kansas City Florida Rome over 900 hotels, Winnipeg Kauai St. Louis St. Petersburg Venice giving inbound Las Vegas Tampa Los Angeles Tucson travellers a unique, Maui Twin Cities local view of Canada. Miami Washington D.C. Nashville

MEDIA KIT 2019 TANNER YOUNG PUBLISHING whereedmonton.com | infoedmonton.com

Global Reach — Local Depth When visitors arrive in Edmonton they dine, they shop, they play, and — most importantly — they spend. WHERE Edmonton Magazine reaches them every day in their hotel rooms and around the city in local shops and at attractions.

Our magazine knows where travellers want to go, and we send them there.

The Guide WHERE Edmonton Magazine is a portable, bi-monthly Dining » Edmonton’s dining scene is diverse, creative, and guidebook-style magazine that readers take with growing. We profi le the local culinary scene from hot new them when they explore the city. restaurants and chefs to long-established dining legends. Our comprehensive listings include brief descriptions, hours Up Front of operation, and locations. Shopping » Profi les of unique local products and Here & Now » WHERE showcases the premier events, concerts, theatre businesses, plus listings of local boutiques, one-of-a-kind productions, symphonies, and operas, as well as key community events. retailers, markets, shopping centres, and districts.

Features » Covering a wide variety of topics, WHERE Edmonton features Museums, Art + Antiques » Detailed exhibit provide an in-depth and insightful look at the city, the people, places, and events. information from public and commercial art galleries, special art events, plus interesting antiques, galleries, and exhibits. You Are Here » In each issue a unique part of an Edmonton community is profi led. Essential Edm » Listing of services pertinent to the traveller, taxis, limousines, car rentals, airlines, buses, Local Spotlights » Each issue of WHERE profi les a local artist, entertainer, tour companies, business services, tourism offi ces, foreign retailer, and chef, all of whom are making an impact on the city. exchange, etc.

Ask the Expert » In each issue a local concierge shares their Maps » Greater Edmonton proper, , City recommendations for places to eat, shop, and be entertained. Centre, West Edmonton, and South Edmonton.

MEDIA KIT 2019 TANNER YOUNG PUBLISHING whereedmonton.com | infoedmonton.com Where Edmonton Community Fast Facts READER PROFILE EDMONTON DOMESTIC TOURISM Affluent travellers turn to the pages ofWHERE Edmonton Magazine The hub of Central , Edmonton is a vibrant, thriving city GENDER INCOME DINING ALBERTAN VISITORS SPEND MORE Median Age 47 WHERE readers are among the Compared to other Canadian visitors highest income earners Refer to 74% WHERE for restaurant $106K information Average Household Income 7.2M Visitors Spend Annually Food/ Retail/ Hotels/ Recreation/ 54% 46% 93% Dined in Beverage Other Motels Entertainment Currently Employed 73% hotel for $361.5M $274.9M $133.2M $53.1M Albertans breakfast $1.8B $104.1M $49.1M $70.9M $21.4M Others 73% Full-Time Employment

ENGAGEMENT TRAVEL Dined Referred to 2.7x Nights spent in hotel ~2.1 58% out of 25% carry a copy of WHERE Return visits annually ~4.7 hotel for 3.8 MILLION lunch FIXED ROOF PERSON NIGHTS 661K Access Entertainment and Cultural Activities 347K Shop with Each Spending $223 per Visit

Dined Pleasure out of TRAVEL 71% 70% Business 29% hotel for 47 MIN dinner with WHERE WHERE READERS ENJOY LIFE MORE On the go, they’re more likely to make alcohol purchases than the general adult population

Entertained 38% an average SHOPPING of 3 people 55% referred this trip to WHERE CONSUMPTION RETAIL for shopping Past 7 Days Past 30 Days Past 30 Days information Beer Wine Vodka Rum Gin Rye Scotch Irish Liquor Beer Wine 75% shopped 52% 43% 39% 39% this trip Women’s Men’s Accessories Wine & 44.5% 64.3% 33.3% 30% 17.4% 16.7% 19.6% 13.1% 76.3% 30.2% 44.8% Where Apparel Apparel Spirits 42.2% 42.8% 18.6% 19.2% 6.9% 9.8% 6.1% 2.2% 39.9% 26.7% 14.5% Average

MEDIA KIT 2019 Source: Domestic Tourism in Alberta 2016 TANNER YOUNG PUBLISHING whereedmonton.com | infoedmonton.com

Rates Print Ad Sizes Ad Policies 1 ISSUE 3 ISSUE 6 ISSUE DISPLAY ADS Display Ad Dimensions (width x depth) • The publisher will not assume right to add a keyline to frac- 2 MONTHS 6 MONTHS 12 MONTHS 8.125" x 10.75" Trim any responsibility for advertis- tional ads to differentiate them Outside Back Cover Full Page Bleed 8.625" x 11.25" Bleed ing reproductions that do not from editorial. 7.125" x 9.75" Live Area conform to the requirements Inside Covers • Late receipt of ad materials or 16.25” x 10.75” Trim listed below. changes are subject to addi- Double Page Spread Double Page Spread Bleed 16.75" x 11.25" Bleed • Advertisers and/or adver- tional charges. 15.25" x 9.75" Live Area Full Page tising agencies assume full • The publisher owns all rights 5” x 10.75” Trim responsibility for all content to advertisements and related 2/3 Page Vertical 2/3 Page Vertical Bleed 5.5" x 11.25" Bleed of advertisements. 4.5" x 9.75" Live Area media produced by the com- 2/3 Page Vert Bleed For rates, please • All advertising is subject to ac- pany. Advertiser purchases 2/3 Page Vertical 4.625" x 9.875" ceptance by the publisher. only space and one time use of 1/2 Page Island call 780-465-3362 or email 1/2 Page Island 4.625" x 7.375" • The publisher reserves the artwork. 1/2 Page Horizontal [email protected] 1/2 Page Horizontal 7.125" x 4.875" 1/3 Page Square/Vert 2.75" x 10.75" Trim 1/3 Page Vertical Bleed 3.25" x 11.25" Bleed Ad Requirements 1/3 Page Vert Bleed 2.25" x 10.25" Live Area Press Ready Files Proofs 1/6 Page Vert/Horiz 1/3 Page Square 4.625" x 4.875" • Please build your ad to the • SWOP certified hard-copy 2/9 Page Horizontal 1/6 Page Vertical 2.25" x 4.875" exact size specified, with no proofs such as EPSON or FUJI 1/12 Page Square 2.25" x 2.375" excess white surrounding the are required as a colour ac- 1/12 Page Square image area. curate guide for reproduction • Ads intended to bleed should (PDF, tear sheets, colour laser be built to the publication’s or inkjet printer proofs are NOT Deadlines Trim Size with images ex- acceptable for reference). ISSUE FEATURE BOOKING MATERIAL Double Page tending beyond that by an • Hard-copy proof must be gen- Spread Bleed additional 1/4" on all sides. This erated from the same PDF file Jan/Feb 2019 Dining Issue Nov 23, 2018 Nov 30, 2018 can be done using the bleed that is supplied for publishing. 2/3 settings in your software pro- Mar/Apr 2019 Green with Envy Jan 25, 2019 Feb 1, 2019 Vertical Bleed 1/2 Island gram. Keep all essential ele- Supplied Material For Ad ments (text & logos) 1/2" inside Design Services May/Jun 2019 Patios Mar 22, 2019 Mar 29, 2019 the TRIM. 1/3 • Up to 1/4 page ads: image size Jul/Aug 2019 Summer Fun May 24, 2019 May 31, 2019 Vertical • Do not include crop marks. Bleed minimum 6" x 4" at 300 dpi. • Press-ready files must be Sep/Oct 2019 Culture & Fashion Jul 26, 2019 Aug 2, 2019 1/2 Horizontal • Half-page and full-page ads: supplied in PDF/X-1a format image size minimum 8" x 10" Nov/Dec 2019 Holiday Gift Guide Sep 27, 2019 Oct 4, 2019 to comply with industry at 300 dpi. standards. • Text in digital format. • All files MUST be supplied in CMYK colour mode. Any Web Ready Files non-process colours (i.e. RGB, Pantone) will be converted to • Web optimized files (JPG, CMYK. The publisher will not GIF, PNG), maximum file size be responsible for any colour 100 KB. Full Page shifts that may result from this • Include 1 pixel border. Contacts Bleed 1/6 1/3 Square conversion. Sales [email protected] Vertical Delivery Information Publisher Rob Tanner, [email protected] 2/3 • All fonts must be embedded. Vertical • EMAIL traffic@tanneryoung. Editor Carmen D. Hrynchuk, [email protected] • All images must be a mini- mum resolution of 300 dpi at com up to 10 MB Production Cheryl Lindquist, [email protected] 100% size. • HIGHTAIL hightail.com/u/ Customer Relations Marie Tanner, [email protected] 1/12 Square • The combined ink density of Tanner-Young-Publishing- 2/9 Horizontal Group 1/3 Square CMYK colours should not ex- Tanner Young Publishing Group ceed 300%. • COURIER Tanner Young #1, 9301 50 Street, Edmonton, AB T6B 2L5 Canada 1/12 Square • Do not apply trapping to Publishing Group 780-465-3362 | tanneryoung.com PDF files. #1, 9301 50 Street, Edmonton, AB T6B 2L5 Canada

MEDIA KIT 2019 TANNER YOUNG PUBLISHING whereedmonton.com | infoedmonton.com

FIRST IMPRESSIONS MATTER Distribution* * Subject to change THE RIGHT MESSAGE • IN THE RIGHT PLACE • AT THE RIGHT TIME How will you make your first impression? CIRCULATION 200,000+ Annually • Quarter Note Hotel Downtown • Four Points by Sheraton Edmonton • Sutton Place South CAPITAL REGION • Union Bank Inn • Hampton Inn by Hilton South 33,000+ Average Per Issue HOTELS • Westin Hotel • Holiday Inn Conference Centre St. Albert, Stony Plain, Spruce • Best Western Plus City Centre Inn • Holiday Inn Express & Suites Grove, • Canterra Suites EDMONTON • Metterra Hotel on Whyte • Chateau Lacombe • Radisson Hotel & Convention Centre HOTELS • Chateau Louis Hotel SOUTH HOTELS • Ramada Edmonton South • Best Western Plus the Inn at St. Albert • Chateau Nova • Sandman Signature Hotel • St. Albert Inn & Suites 12,000+ Hotel Rooms • Coast Edmonton Plaza • Argyll Plaza Hotel • Sawridge Inn • Best Western Plus Sherwood Park Inn • Comfort Inn & Suites Downtown • Best Western Cedar Park Inn • Super 8 South & Suites • Courtyard by Marriott • Best Western Plus South Edmonton • Travelodge South • Days Inn & Suites Sherwood Park Inn & Suites • Days Inn Downtown • Varscona Hotel on Whyte • Park Centre & Hotel Sherwood Park • Campus Tower Suite Hotel • Delta Edmonton Centre Suite Hotel • Whitemud Inn • Ramada Sherwood Park • Days Inn South Restaurants • Edmonton Inn & Conference Centre • Super 8 Sherwood Park • Delta Edmonton South • Fairmont WEST HOTELS • Travelodge Spruce Grove • Four Points by Sheraton Edmonton • Candlewood Suites • Travelodge Stony Plain • Holiday Inn Express Downtown Gateway Retailers • Matrix Hotel • Coast West Edmonton Hotel & Conference Centre OTHER DISTRIBUTION POINTS • Comfort Inn West • Alberta Motor Association • Continental Inn • Budget Rent A Car – Edmonton Attractions 108 AVE International Airport 108 AVE • Courtyard by Marriott West 108 AVE 108 AVE 98 ST 107A AVE 99 ST 95 ST 108 AVE • Chateau Nova Yellowhead 107 AVE 96 ST • Days Inn & Suites West 20 ST 17 ST 16 ST 15 ST 14 ST 13 ST 12 ST 11 ST 10 ST 09 ST 08 ST 07 ST 06 ST 04 ST 03 ST 02 ST 01 ST 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

27 ST 26 ST 25 ST 24 ST 22 ST 107 AVE • City Hall Citizen & Newcomer Centre 1 1 1 1 124 ST. 1 107 AVE 97 ST 106A AVE • 92DoubleTree ST by Hilton 107 AVE GRAND MARKET 93 ST 100 ST • Dow Centennial Centre City of Fort Galleries 106 AVE • River Cree Resort & Casino 124 STREET OLIVER106 AVE SQUARE 106 AVE Saskatchewan 106 AVE 105A AVE • Executive Royal Hotel West 105 AVE • Downtown Business Association BREWERY DISTRICT 105 AVE • Fantasyland Hotel 105 AVE 105 AVE NEW OLIVER SQUARE RD ROYAL ALBERTA • Driving Force MUSEUM A STONY PLAIN RD ROGERS ARTS DISTRICT • HamptonLE Inn & Suites West OPENING 2017 103A AVE X MACEWAN PLACE T Transportation Hubs AY 104 AVE L UNIVERSITY JASPER AVE O 104 AVE R • Edmonton International Airport 104 AVE

104 AVE R

103 AVE • HiltonD Garden Inn West 104 STREET • Offices CITY HALL OLIVER NEON SIGN 102A AVE HIGH STREET PARK MUSEUM CITY MARKET ART • Holiday Inn Express & Suites (WINTER)1 103 AVE 103 AVE 103 AVE 00 ST GALLERY OF ALBERTA 101A AVE CONNAUGHT DR WADHURST RD 102 AVE • The Enjoy Centre St. Albert PAUL KITCHENER CHURCHILL KANE PARK WINSPEAR • Holiday Inn Hotel & Suites West CITY CENTRE SQUARE PARK CENTRE 25 ST SHOPPING 1

123 ST 101A AVE YELLOWHEAD CITY CENTRE CENTRE CITADEL • Glowing Embers RV Park & Travel Visitor Info Centres BREWERY SHOPPING CENTRE 102 AVE 102 AVE 102JASPER AVE AVENUE THEATRE • Home2 Suites CAMERON AVE BRIDGE CITY MARKET JASPER AVE CONSTRUCTION (SUMMER) Centre Edmonton 99 ST CANADA

22 ST PLACE LOUISE MCKINNEY

1 1 06 ST 05 ST 21 ST 20 ST 19 ST 18 ST 17 ST 16 ST 15 ST 14 ST 13 ST 12 ST 11 ST 09 ST 08 ST 07 ST 01A ST RIVERFRONTPARK • Howard Johnson West D 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 R U OF A 101A AVE 03 ST 01 ST 1 T ENTERPRISE 1

A • Integra Air-Executive Flight Centre

O SQUARE R

G RIVER VALLEY • Quality Inn West Edmonton GROAT RAVINE ADVENTURE CO GRANT NOTLEY • Leduc Visitor Information Centre PARK GOVERNMENT Office Towers HOUSE PARK • Ramada Edmonton West MAC R DONAL D D GRIERSON HILL • Legislative Assembly of Alberta Visitor 100 AVE 100 AVE UGALL HILL L O HENRIETTA L D • Sandman Inn West I C MUIR H RICE HOWARD M WAY EDWARDS Y MCDOUGALL HILL Centre

M PARK

A

L LOW LEVEL

10 ST L 1

E • Staybridge Suites VICTORIA RD B GOLF COURSE 99 AVE 99 AVE LE BR • Premium Outlet guest service desk A D S S O R • Super 8 Hotel West ROSSDALE RD Corporations GROAT BR • Rosslyn Inn & Suites DIAMOND PARK MUTTART 98 AVE 98 AVE CONSERVATORY• Travelodge West 98 AVE • Shaw Conference Centre R JAMES IVE MACDONALD R V ROYAL MAYFAIR A 99A ST LL 02 ST BR E 1 • Inn GOLF COURSE Y R D 97 AVE • Shell Aero Centre EMILY GALLAGHER MURPHY • WingatePARK by Wyndham West PARK NORTH SASKATCHEWAN • Sherwood Park Visitor 00 ST 06 ST 05 ST 04 ST 03 ST 01 ST 00A ST 1 1 1 1 RIVER 1 1 Educational Institutions 1 OR ALBERTA CONN S RD LEGISLATURE 96 AVE 96 AVE Information Centre TELUS FIELD PARK RI • St. Albert Visitor Welcome Centre VE EDMONTON96A ST INTERNATIONAL R D VALL R EY RD LE 95 AVE DA E OSS DIMB R • Stony Plain Visitor Information Centre

ORO RD SCONA RD SCONA HIGH LEVEL BR S MILL CREEK AIRPORT REGION AS KATC HEW • Students’ Union Building U of A 93 AVE A NELLIE N D MCCLUNG

R 99A ST R PARK D N

A 18 ST 17 ST 16 ST BR

1 1 1 • TIX on the Square W 93 AVE H E WALTERDALE TC GROAT RD A 92 AVE K HOTELS S KINSMEN PARK A UNIVERSITY S 92 AVE • U of A International Student Services OF ALBERTA QUEE NORTH MILL CREEK 91 AVE N RAVINE PARK Pick-Up Locations 20 ST SASKATCHEWAN 1 E L RIVER 300+ KINSMEN I Z SPORT CENTRE A 91 AVE • Best Western Plus B • U of A Lister Hall R E D T N 90 AVE H A GARNEAU/109 STREET PA W RK RD E 90 AVE Edmonton Airport Hotel 89 AVE H 89 AVE 89 AVE LL TC E HI KA RDAL SAS 89 AVE WALTE QUEEN 1 1 WINDSOR ELIZABETH 89 AVE • Executive Royal Hotel 1 9 PARK 20 ST S PARK T 88 AVE METRO 88 AVE Edmonton Airport 87 AVE CINEMA SASKATCHEWAN DR 87 AVE 87 AVE 87 AVE • Coast Nisku Inn NORTHERN S ALBERTA JUBILEE

A 03 ST 03

S AUDITORIUM 04 ST 86 AVE 1 K 1 STRATHCONA 86 AVE A T PARK C • Quality Inn & Suites 18 ST 17 ST 14 ST H 1 1 1 E W 85 AVE WHYTE AVENUE 85 AVE A ATB N

ARTS OLD Edmonton International Airport 60% 40% D R BARN STRATHCONA FARMERS 84 AVE 84 AVE 84 AVE GARNEAU This is only a partial MARKET 1 ST

1 06 ST 05 ST ST 02 12 ST 10 ST 09 ST 08 ST 07 ST PARK 01 ST 00 ST

97 ST 96 ST 99 ST 98 ST 1 1 1 1 1 1 1 1 1 NORTH 83 AVE 1 1 • Travelodge Edmonton Airport SASKATCHEWAN RIVER 83 AVE 83 AVE Distributed Other TRAIL CALGARY PARK • Western Budget Motel UNIVERSITY AVE WHYTE AVE list of where you can 82 AVE 82 AVE PRINCESS THEATRE • Wingate by Wyndham 80 AVE 82 AVE

in Hotels 81 AVE 81 AVE Edmonton Airport pick up WHERE GATEWAY BLVD GATEWAY

MEDIA KIT 2019 TANNER YOUNG PUBLISHING